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Search Results for: kids care

Emily Huynh With Emily Kim Photography

December 2, 2021 by Jacob Lapera

EmilyKimPhotography
Bay Area Business Radio
Emily Huynh With Emily Kim Photography
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EmilyHuynhEmily Huynh is a traveling brand photographer and studio owner based in the San Francisco Bay Area, California. Over the last four years, she’s helped 80+ entrepreneurs revamp their online presence through creative brand photography.

She’s passionate about helping business owners stand out as thought leaders in their industry by creating strategic, eye-catching imagery that aligns with their marketing strategy.

Connect with Emily on LinkedIn and follow Emily Kim Photography on Facebook.

What You’ll Learn In This Episode

  • Who needs brand photography and why do they need it?
  • The biggest mistake when hiring a photographer for business
  • Business owners consider hiring a brand photographer

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:06] Broadcasting live from the Business RadioX Studios in the Bay Area. It’s time for Bay Area Business Radio. Now here’s your host

Lee Kantor: [00:00:17] Lee Kantor here, another episode of Bay Area Business Radio and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Leah Davis, coaching inspiring women of color to claim their wealth legacy. Today on Bay Area Business Radio, we have Emily Kim with Emily Kim Photography. Welcome, Emily.

Emily Huynh: [00:00:38] Hi Lee, thanks for having me.

Lee Kantor: [00:00:39] Well, I’m excited to learn what you’re up to. Tell us a little bit about your practice. How are you serving, folks?

Emily Huynh: [00:00:45] Yeah. So I am a brand photographer for entrepreneurs and business owners who want to stand out in their industry. So brand photography is kind of like commercial photography. If you’ve if you’re familiar with that phrase. And basically what I do is I help give small business owners and personal brands the confidence and the consistency that they need to market their business by providing them beautiful photography that elevates their presence both online and in print. So billboards, magazines, stuff like that. And I guess really the the people that I work with are all kinds of people, really. So when I say personal brand, that could be anyone from a realtor to a chiropractor to coaches to jewelry makers, they run the gamut.

Lee Kantor: [00:01:27] Now are they typically solopreneurs or owners of small firms? Or they could be a big corporate executive as well?

Emily Huynh: [00:01:35] Yeah, so they can be both. I primarily work with smaller businesses like solo entrepreneurs and maybe small teams, but occasionally I do have a corporate client who’s looking to rebrand their presence. Like maybe they’re speaking at events more often or they’re writing a book and they just want to elevate their presence.

Lee Kantor: [00:01:53] Now you mentioned the you use the phrase brand photography. How is that different than, like a headshot?

Emily Huynh: [00:02:00] Yeah, yeah, so with the head shot, right when you think about it, you kind of show up, you get your, you know, you get all judged up makeup, hair, you’re wearing a suit, maybe, and it’s just one picture of you that you use everywhere. But with brand photography, it’s not just one image, it’s really a gallery or a library of images that you can use, and it represents who you are and what you do in your business. So as an example, like with the chiropractor, a headshot would be just the chiropractor, you know, standing against a plain background. And that’s something that they can use. But it doesn’t really tell me what they do. But for chiropractor clients that I have, what we do is we go into the practice and I will take photos of them in action. So photos of them, you know, working on their clients, using things that they use around their office. So they have little like models and things that they use to show people with the spine looks like what they’re doing. I show pictures of their of them making adjustments and just showing off what you do in your everyday work, everyday life.

Lee Kantor: [00:03:00] Now that sounds good. If I have a job that you know, I play with toys and I do things like that. But what say if I’m a lawyer or I’m an accountant? How do you kind of bring out? My passion and what separates me from everybody else via photography, when you know what I actually do is, like I said at my desk and think,

Emily Huynh: [00:03:25] Yeah, that’s actually a really great question. So a lot of my clients spend most of their days in front of a computer, and I have worked with a law firm and let’s just take them. For example, they are personal injury attorneys. So the way that we pull out that information is we go through a planning process. So when you think of photography, traditionally a lot of the times it’s kind of like a you show up and you take pictures and then you leave. But with Brandon Photography, there’s a lot more planning and strategy that goes into it. So before the photo shoot, we have a planning call and I have you fill out a questionnaire and we go over what you do in a lot of detail. And that’s kind of how we start to pull out the things that you use in your everyday work. So a lot of the time it’s going to be a laptop, obviously. It could also be your phone. It could also be books. And then the more I learn about how my clients work with their own clients, the more I can kind of dig deeper and ask what other tools that they use. So with those personal injury attorneys, when they first meet with the client, they have these tiny model cars that they bring in so that the client can show them the situation that happened. So that’s not something that I would have thought initially like. Like when you say you’re a lawyer, I don’t think, Oh, you’re going to have little models that show off like what your client situation is. But that’s kind of how we begin the planning process and everyone comes to me and they’re like, Emily, all I do is work on a computer, but there’s always ways to show off what you do digitally in a photograph.

Lee Kantor: [00:04:53] Now what do you say to the folks that are like, Look, my camera? I mean, my is a camera. I’m on Instagram all the time. Well, like, why would I hire a professional photographer? You know, I can do it or my kids, 20 years old, they’re there on their phone constantly. They take a million pictures. Why don’t I just use them?

Emily Huynh: [00:05:13] Yeah, yeah, so a lot of my clients, when they first come to me, that is what they’ve been doing already, right, they’ll, you know, be out and about. They already look nice. They’ll ask their husband or their kid, Hey, can you take a quick photo of me? But then the more often you do that and as you grow your business presence online, that will get you to a point. But there always comes a point when you’re like, OK, I only have so many phone pictures. I’m imposing the same way and all of them, I’m tired of taking pictures. I’m tired of organizing them. I’m tired of editing them. Or, yeah, it just ends up being a huge time suck. So that’s where the library of images comes in. And then another reason that people stop doing that is they either get a big brand deal or they’re going to have a big feature in a publication and they’re like, OK, this is a really big publication. I don’t want to use my phone picture that my kid took in this publication. I want something professional that shows that I am a professional and I am a leader in this industry.

Lee Kantor: [00:06:10] So now when you’re working with your clients and you’re going over this, you know you’re having them fill out the form so you really can understand them and go layers deep to really explore possibilities in terms of getting the right framing the right background, the right materials in the in the photograph, are you helping them also kind of maybe get clear on what colors are the best for them that align with their brand? Are you? Are you? Kind of it sounds like you’re going a lot deeper than just I’m just taking a photo that looks good. I’m there’s more strategy to this that is maybe has more depth and more layers to it than a layperson would really realize or understand without talking to you.

Emily Huynh: [00:06:56] Yeah, yeah, absolutely. Brand photography is a lot of business strategy as well. So one of the first questions that I ask is what are your business goals over the next one to three years? Because when I know that, then I can help brainstorm photos that will actually help drive those business goals, right? Because now brand photography is getting a little bit more popular, I guess. And when people first start, they see what they see on Instagram, right? And that could be, Oh, I need a picture of me sitting at a laptop because that’s where I work or I need a personality picture of me holding a coffee mug. Well, it’s like, OK, a lot of people probably use their laptop and use their coffee mugs. But what really starts to create compelling imagery is when you dig deeper into what are your goals? Where do you want to go from here? So another example is, let’s say I’ve had some clients that come to me and they’re like, Hey, I am working on getting into more speaking gigs, and that’s one of their one one three year goals. And with that, what we’ll do is will actually stage photos of them at like a faux speaking event. I will set up a mic, will have them all take pictures of them talking like in action, as if they were at a speaking event and having those pictures. It helps drive those goals, right? Because if they have a picture of them at a speaking event on a website, then people potential publications or events that are coming to their website are going to be like, Oh, this person, like has a picture of them at a speaking event.

Lee Kantor: [00:08:31] Now, when you’re doing your work and you have a client and you mention that it’s not one photograph or four or six or ten, it’s a hundred ish, are you kind of strategizing in terms of OK, since it’s a hundred, let’s give them material that’s going to work throughout the year. So like, is there a holiday pictures or pictures around, you know, meaningful events or days that throughout the year so that they can deploy these photographs, you know, year round or they’re evergreen, that they can kind of come and go as the year goes on, depending on what’s happening.

Emily Huynh: [00:09:13] Yeah, absolutely. So more along the lines of the business strategy, questions that I ask, I also have a business background, so I have my MBA and I have a little bit of experience in advertising as well. So when we first approach a new project, when a client first approaches me for brand photography, another one of the questions that I ask in addition to What are your business goals? What is your brand mission and the visual stuff, like you mentioned, will go into colors and more of the visual aspects as well. But another question I ask is what is their launch calendar or just their business calendar over the next year looking like in general? Because if they have an upcoming launch, upcoming event, holiday promotion, stuff like that, then yes, we can add into that gallery and plan. Ok, let’s make sure we get two to three holiday shots. Let’s make sure we get enough photos to fill out your sales page for this upcoming launch, and that’s those questions help us drive. The shot list is what it’s called is what are the must get photos that we get on photo shoot day?

Lee Kantor: [00:10:11] And then when you say a shot list like how many shots are there? I know there’s 100 ish photographs, but how many shots does that typically turn out to be? Is that twenty five shots of four photographs, eight each is the 10 and 10 like had? How is that determined?

Emily Huynh: [00:10:27] Yeah. So I don’t get super dialed into the numbers because what I what I like to do is the way we plan the photo shoot. We’ll plan for about two to three locations and then we’ll plan for a variety of outfits. And based on those locations is where we’ll figure out, OK, what are the types of images that we want to get here? So I like to call them themes or stories, and it’s basically pretty self-explanatory. They’re like one story that we might want to capture is my client working in their office or my client working with one of their clients. And that can be a story. So depending on how important that is to the client, like if they need photos of them working with their clients will prioritize that and that can yield more images. So it kind of depends on what the client’s priorities are. Wherever they lie. I’ll make sure to get more images in that story. But for example, holidays, right? We don’t need tons and tons of holiday photos because it’s only going to be useful for maybe a couple of weeks out of the year. So maybe we’ll get five to 10 images, depending on what they’re planning on doing, like if they’re going to be posting on social versus an email newsletter or something in print, knowing where they’re going to be using the images or where they plan to helps me figure out in my head how many will probably need to get per story.

Lee Kantor: [00:11:47] So now, when they’re working with you, is there also I know you’re capturing the photos. Are you also giving them some counsel on how best to deploy them? Like, Hey, this is going to be better for mobile or this is going to be better for your website, or this should be shared on LinkedIn. Like, are they also, you know, some kind of distribution suggestions as well?

Emily Huynh: [00:12:12] Yeah, absolutely. So this also depends on the client, sometimes I’ll be working with clients that have a marketing coordinator or a marketing strategist that will be able to handle that for them. And sometimes they’ll give me a list of, Hey, here’s where we’re going to be using the images. So I need, you know, a long horizontal image for the website header or I need a square image for LinkedIn or something like that. But if it’s a client that maybe is doing it all themselves, then I do have tips on, Hey, make sure you use vertical images for Instagram because those are going to perform the best and then I provide an after I deliver the whole gallery, I have some information on, Hey, here’s the best types of images to use on social versus here’s what you should be using on your website and stuff like that.

Lee Kantor: [00:12:55] So what’s your back story? How did you get involved in photography?

Emily Huynh: [00:12:59] Yeah. So kind of a roundabout story. I actually my background is in computer science, and like I said, I did my undergrad degree and then I did my MBA back to back. And the way I started doing photography is while I was still on campus, finishing up my graduate degree, I needed a way to make money, and I’ve always been that person that had a camera in hand and I had a couple of friends ask, Hey, will you take our graduation photos? And I said, Sure. And I just kept doing that. And then when I got a job as a software engineer out in the Bay Area, I just kept doing it because I liked doing it on the weekends. So, you know, I worked in tech, I kept doing my photography business on the side, and the more I did it, the more I was like, Wait, I actually really like this. And this seems like a pretty viable career option, too. So once I started thinking about it with like, Oh wait, I can actually turn this into my career, that’s when I started taking it a lot more seriously, and it was just a really good match for me personally. I’ve always had an entrepreneurial kind of spirit and then being able to work with all kinds of business owners and all different industries has been so rewarding just to learn about them, to see how they run their business, to help them run their business and give them marketing collateral that grows their own business. It’s been really, really rewarding for me now.

Lee Kantor: [00:14:20] Is it limiting in the sense that you have to physically be at wherever you are to do this kind of work like so all your clients have to be in and around the Bay Area? Or is it something that you travel like? How do you handle that side of the business?

Emily Huynh: [00:14:35] Yeah. So almost all of my clients right now are local, but occasionally I do get a travel inquiry and that is something I can travel for as well. I was I I mean, barring the pandemic, but yeah, I’m very open to traveling. I have something coming up in the next couple of months where I’ll be flying down to Southern California, hopefully. And it’s definitely something I can travel to. And if not, if someone’s not in the position to where they want to hire an out-of-state photographer, then I always have recommendations to help people because I just want people to have what they need, you know?

Lee Kantor: [00:15:10] Now on your website, it mentions that you do mentorship. Can you talk about that?

Emily Huynh: [00:15:16] Yeah, yeah, definitely. So I do a few different things in the mentorship arena. So sometimes I’ll have photographers come to me that are maybe wedding photographers or more personal portrait photographers that want to break into brand photography. So I offer a mentorship session for them and they can ask me whatever they want. They can come prep with questions and we’ll go over my process and how I go about running my brand photography business because it’s really great. And I love that other people are getting into it too, because I think that just elevates the whole industry. And on the flip side of that, sometimes I’ll have my clients that aren’t photographers ask for marketing help. So whether that’s helping them implement their images or helping them with their Instagram strategy, I kind of do. I can act as like a marketing strategist for my clients as well if they need support in that area.

Lee Kantor: [00:16:09] So in your work, you’re 100 percent brand photography or do you do that kind of the college? You know, those photos or the, you know, the family photos when asked as well? Or you just kind of, Hey, I’m a brand photographer, and that’s what I do.

Emily Huynh: [00:16:24] Yeah, I’m about 100 percent into brand photography. Occasionally, I’ll have, you know, long time brand clients that say, Hey, Emily, I need family photo for our Christmas card this year. Will you take it because I don’t want to work with someone else, then I’ll definitely do that. But I am percent in the brand photography field.

Lee Kantor: [00:16:40] Wow, is there a lot of people like you out there that are kind of all in on brand photography? Or is this kind of something that, just like the wedding photographer is just adding to their skill set?

Emily Huynh: [00:16:53] It’s definitely a little bit of both brand photography has grown a lot in the pandemic to because when the pandemic started and everything went online, everyone realized, Oh wait, I need to be online, I need to put myself out there. And when the pandemic first started, I noticed that my business had a huge I had a huge influx of inquiries just because everyone is online and everyone needs to promote themselves professionally online. So it’s definitely a growing field. And I see a lot of current photographers like wedding photographers, portrait photographers switching into the commercial field. And it’s also great because when you’re in brand photography and you’re working with businesses, you work Monday through Fridays. Whereas with wedding photographers, you’d you know you’d have to work your weekend, Saturday, Sundays, doing doubleheaders at weddings. So it’s definitely it works for some lifestyles, a lot better than it does for other people. And for me, I I didn’t want to work on weekends, so brand photography made a lot of sense for me in that area as well.

Lee Kantor: [00:17:51] So if there’s someone out there that is looking to raise their photography game and get a hold of you or somebody on your team, what’s the website?

Emily Huynh: [00:18:02] Yeah, so my website is Emily Kim Photography. And then you can see my brand photography services there, as well as my mentorship options.

Lee Kantor: [00:18:11] Well, Emily, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Emily Huynh: [00:18:18] Thanks so much, Leigh. It was so great. Thanks for having me.

Lee Kantor: [00:18:21] All right, this is Lee Kantor. We’ll see, y’all next time. Bay Area Business Radio.

Tagged With: Emily Huynh, Emily Kim Photography

Workplace MVP: John Baldino, Humareso

December 2, 2021 by John Ray

Humareso
Minneapolis St. Paul Studio
Workplace MVP: John Baldino, Humareso
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Humareso

Workplace MVP: John Baldino, Humareso

In an engaging conversation, John Baldino, President of Humareso, and host Jamie Gassmann review changes in the HR landscape changes over the last two years, important trends, and look ahead to 2022. They discuss flexibility in work arrangements, compensation and inflation, cultural fabric, diversity, equity and inclusion, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Humareso

Humareso is able to strategize with your company and develop plans to manage talent, recruit for skill gaps based on employee inventories, assess markets for growth, develop long-range succession plans and influence a culture of enthusiastic buy-in. Humareso handles all facets of employee engagement and business development. Humareso provides HR solutions and administration for small businesses trying to manage budget and growth.

Humareso sits strategically to support an organization’s vital talent needs. Talent is what they believe in cultivating. They look to drive organizational health through true employee engagement, strategic workforce planning and invested management training. Having a culture that values people, policy, and performance in the right measures is the differential needed to stand apart from other organizations. Whether your organization has 10 or 100,000 employees, dynamic human resources will build corporate strength and recognize talent contribution.

Company website | LinkedIn

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

With 30 years of human resources experience, John’s passion of setting contributors and companies up for success is still going strong.  John is a keynote for US and International Conferences where he shares content and thoughts on leadership, collaboration, and innovation, employee success, organizational design and development as well as inclusion and diversity.

He is the winner of the 2020 Greater Philadelphia HR Consultant of the Year award. John is currently the President of Humareso, a global human resources consulting firm, and the proud dad of 3 amazing young adults.

LinkedIn

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:30] Hi, everyone. Your host, Jamie Gassmann, here, and welcome to this episode of Workplace MVP. As we near the end of 2021 and gear up for 2022, I thought it would be a great time to reflect on what we, as business and H.R. leaders, have navigated over this last year. Some of the challenges and complexities experienced in 2020 followed us into 2021 and really never left. But just like with any year, 2021 brought focus and importance in areas of our business that needed to be focused on.

Jamie Gassmann: [00:01:03] And today, we will be talking with Workplace MVP John Baldino, President of Humareso, to share from his perspective when looking at the human side of business, what are the key areas of focus for H.R. and business leaders in 2021, and what does he see as areas of importance going into 2022. So, with that, welcome to the show, John.

John Baldino: [00:01:28] Hey, Jamie. Thanks so much for having me.

Jamie Gassmann: [00:01:30] Absolutely. I’m looking forward to connecting with you on this topic. I think you bring some great perspective. So, with that, let’s start out with learning a little bit about your career journey to being President of Humareso.

John Baldino: [00:01:45] So, yeah, thank you. It is one of the things that you alluded to, looking back on 2021, it’s 30 years for me involved this year with H.R., leadership development, organizational design and development. It’s frightening for that 30 years. I can’t believe it. But I’ve had a really great journey in terms of the kinds of organizations I’ve been able to be a part of. And so, through retail and restaurant, nonprofit, education, banking and finance, distribution and manufacturing, just so many areas of industry.

John Baldino: [00:02:26] And I got the privilege of starting Humareso in 2012, so it’s been a little over nine years, and it’s been a great time. Really, I’m thankful to say, a smart move to start the H.R. consulting firm that I did. And we’re just having a blast, honestly, with the work that we get to do with companies across the country, also in a variety of industries. So, it’s really fun.

Jamie Gassmann: [00:02:50] Yeah. And probably a great time right now, obviously. I’m sure your services are called upon even more as people are navigating different complexities and challenges that maybe they haven’t thought that they would experience. So, with that, tell us a little bit about Humareso, and what your organization does, and some of the services that you provide.

John Baldino: [00:03:13] Yeah. I try to tell people, we are as much of an all-in-one for everything H.R. as possible. And the way that we can do that is because we have some wonderful people on staff who are just phenomenal and they represent disciplined areas of H.R. And so, we support companies with a lot of, say, blocking and tackling, compliance administration, direct hire, recruiting, things that they need to get done day in, day out for that employee experience and life cycle.

John Baldino: [00:03:49] But we’re also involved with things that are a little beyond. So, technology, really an interesting path to constantly travel because technology changes so much. And what makes sense for a company at its particular genesis. So, you might use something today that when you double in size, you might not use next year. And so, helping navigate through that. But then, areas of mergers and acquisition, organizational development, learning management, executive coaching, just things where sometimes we overlook those components and think that they are nice to have.

John Baldino: [00:04:24] But, really, in the competitive marketplace today, they’re a must-have. You can’t just kind of put things aside anymore. You can’t ignore compensation. You can’t ignore employee sentiment. What’s happening with our people? Are they engaged? It’s not just how do you feel. It’s how are you productive. And so, I think organizations are much smarter about that than ever before. And so, we get a lot of opportunity to support companies doing a lot of that work.

Jamie Gassmann: [00:04:55] Yeah. Absolutely. It’s like the human side of business has become even more of a focal point and level of importance for businesses, particularly over this last year.

John Baldino: [00:05:06] For sure. For sure. And it’s funny, I mean, you and I have talked about this before, right? When people first connect with Humareso, they’re like, “I’m not sure how to say the name.” And I’m like, “It’s Humareso. It’s Italian for human resources.” And people are always like, “That’s fantastic.” That’s a total lie.

John Baldino: [00:05:27] But the focus for me is to get people to be thoughtful about that idea of human resources. It’s actually a global consideration. I appreciate the fact that in the U.S., we think of it as sort of a department. But, really, it’s a functional relational component of how organizations exist and thrive across the globe.

John Baldino: [00:05:49] So, you’re right, that human-centered perspective is not merely emotional. And I hate to say it, I still get to talk to some CEOs who, “This is all kind of fluff, blah, blah, blah.” And usually, they’re the CEOs that are struggling the most. And I want to just say to them, “Listen. Relax. It doesn’t mean that you have to get a warm blanket and sit in front of a fireplace and just get in touch with your feelings. That’s not what this means. It means you have real people with real concerns and real desires to contribute in their work and in the organization. So, don’t overlook that. Pay attention.”

Jamie Gassmann: [00:06:27] Absolutely. And they want to do good work for you, especially if you show that care and compassion and value that they’re seeking.

John Baldino: [00:06:35] Absolutely.

Jamie Gassmann: [00:06:36] And, obviously, you kind of already mentioned, we’re going to be talking about trending over the last year. So, from your perspective, just to level set as we kind of get into this dialogue, if you were going to look at over this last year, what were some of the key trends that you feel were most impactful to the human side of business?

John Baldino: [00:06:58] I mean, listen, we can be buzzword and trendy for at least an hour, right? Certainly, I think from a new term, we saw this year that the phrase The Great Resignation being used, and people struggling to find talent to fill open roles, and all of the perspective that went along with that. It’s because of unemployment. It’s because people are lazy. And everybody is an armchair coach to tell you exactly what’s wrong with the world.

John Baldino: [00:07:33] In many ways, though, I think that I’ve also heard probably a better phrase, instead of The Great Resignation, I look back and see it as a great reshuffle. And I think what talent has chosen to do this past year is say, “Where can I best thrive? Where can I best invest? Who’s going to like the fact that I’m bringing what I bring to the table? Who will like it the most?” And that may mean that I take my toys and go to another company in order to do that. And so, the talent is still in the marketplace. It’s just reshuffled. It’s out of where it was and onto someplace else.

John Baldino: [00:08:13] And if your organization winds up being one of the organizations whose bench has cleared, you may need to look in the mirror long and hard as to why your organization is the one reshuffled out of as opposed to into. And so, I think for sure that’s something that organizations have had to pay attention to this past year differently.

John Baldino: [00:08:39] And let me just add this, too, I want to be respectful of data. There’s absolutely data that would say this past year – and I’ll try to do this. I might say it twice – there’s jobs that people are filling right now and open jobs where we need people. If you add that number together, it’s more than the number of people available to work. That there’s less people available for all the jobs that are possible, both currently filled and opened. Our birthrate is down. For every two adults, we’re trending at about 1.7. So, we’re not regenerating the same number and haven’t for years. And so, we’re seeing a little bit of that catching up with us, for sure. I’m not ignoring the data.

John Baldino: [00:09:27] But I would also say, there are companies that are able to hire and they have hundreds of people this past year, hundreds of people this past year. Well, where are they coming from? They may be coming from your company if you haven’t paid attention to what’s happening with your team.

Jamie Gassmann: [00:09:43] Yeah. Absolutely. And there were a couple of other areas, too, you mentioned, like from an entrepreneurial spirit with that next generation of workforce.

John Baldino: [00:09:53] I mean, you and I know, we have this spirit even within us. And I’ll speak for myself, I’m not a young person anymore. I pretend I am. I think like I am probably to the chagrin of my spouse. But I’m not really a young person.

John Baldino: [00:10:11] We’ve encouraged a very entrepreneurial approach to commerce. There are so many younger – and I do mean younger by age – who are coming out of school, who very much feel like I don’t ever want to work in-house for someone. I want to start my own company,” whether that’s a product or a service, whether it’s tech based or not. There are just opportunities all over the place. You can start your own website and have product delivered to somebody for $199. I mean, this dropship stuff is just like easy peasy now.

John Baldino: [00:10:49] And so, there’s people who are like, “The heck with that. I’m not working for Baldino. I’m going to work for myself.” And that entrepreneurial spirit you can’t ignore. And so, what has that done this past year? It’s actually taking people out of the workforce as well who don’t desire a W-2 relationship with a company. They don’t want it.

Jamie Gassmann: [00:11:09] So interesting. And I’ve seen that. And I think you and I will talk about it a little bit later about that shift to consulting work. And that we’ve seen some of the writing on the wall for that years before, even pre-COVID. And I’m always kind of looking at, “Well, pre-COVID that was already happening. It just expedited it.” Which we’ve seen across a lot of different other areas.

Jamie Gassmann: [00:11:35] And another area, too, that we’re going to talk about a little bit later is that diversity, equity, and inclusion focus in workplaces. And I think you have some really exciting things to share on that different perspectives of how a workplace can be looking at that within their own space as well.

John Baldino: [00:11:53] Absolutely. We’ll talk more about that. But for sure to at least whet the appetite, honestly, we’re watching verbal responses followed by physical movement from people who are saying, “You say you’re about these things -” organization “- but you’re not. And so, I’m calling you out on it. And if you don’t change it, I’m leaving because I can go somewhere where the value around equity and fostering a sense of belonging is real. It’s active. We can talk about it. I can point to it. And you just want me to know we hired diverse talent.”

John Baldino: [00:12:35] Well, first of all, what does that mean? And second of all, how long are they staying? Because you can hire diverse talent, let’s say, in certain buckets. But in six months, there’s a good chance they won’t be there if your organization isn’t prepped for it. And other people are now going out the door with those folks who’ve been brought in just because they represent some sort of diverse group. That’s not the way to do it.

Jamie Gassmann: [00:12:57] Yeah. No, it’s so exciting to talk about that with you in terms of some of your perspective of how you helped workplaces to really embrace that in a way that’s helpful and really demonstrating what it’s meant to demonstrate. So, that’ll be really exciting.

Jamie Gassmann: [00:13:15] So, diving into The Great Resignations, and we’ve all heard about that and the impact of that. And I think in some ways we probably saw that, but maybe differently than, you know, just hearing some of the data that you shared, probably maybe differently than what we maybe anticipated. I think maybe some retired earlier than they anticipated. And with that, we had people leaving the job market that would have maybe stayed, like, five years longer. But then, to your point, just having less amount of that employee candidate pool based on just there aren’t as many workers out there. So, talk to me a little bit about that trend of the great reshuffle and share kind of some of your perspective a little bit deeper on that.

John Baldino: [00:14:01] For sure. It’s really interesting, honestly, even with what you just shared, that, certainly, there were people who COVID amplified their desire to get out of the workforce. There are definitely people who took early retirement. There are people who were furloughed or laid off from their organization.

John Baldino: [00:14:22] And when the opportunity presented itself to return, they self-selected out and said, “This whole pandemic thing isn’t done yet. I’m not interested in trying to navigate what this means, masks, no masks, vaccines, no vaccine. I just don’t want to be involved with it. And so, I’m not coming back or certainly I’m not coming back to the degree that I used to work. I’ll come back part time -” which we’re seeing that as well “- not full time. I only want to take a role where I can work from home completely because perhaps I’m immunocompromised or I’m a caretaker and I’m concerned about being a carrier for some of these things.”

John Baldino: [00:15:05] So, from a health perspective, absolutely, that’s impacted some of that reshuffle. I’d also say from an opportunity standpoint. So, what do I mean? There are plenty of professionals pre-pandemic who were involved in the – I’m going to use the big industry title – hospitality industry, so that would be things like hotel, restaurants, concierge-based services, spas, all of those areas, who were laid off and laid off for months. And when they were able to come back, came back at a very constrained schedule because it just wasn’t busy enough. People were not getting massages. I mean, think about some of that. You might be worried about health issues. Who wants to come and have a massage? Not as many as once did, let’s say, or other kinds of treatments.

John Baldino: [00:16:01] So, those folks decided, “I got to shuffle myself out of hospitality and into something that is not going to be as influenced by what’s potentially happening in the world, mandates that may yet come down the pike. I’m going to get into something else.” And so, right now, for sure, I’m seeing hospitality-based organizations struggling to find talent, struggling to find talent.

John Baldino: [00:16:26] Add to that the way in which some organizations – think about cities like New York, where so much hospitality happens in New York City. I mean, my goodness, so much of the economy is based on it – people are saying, “You want me to to not only do the work that I’m supposed to do, but now also be a representative of the city’s health mandates, and help to tell people what it’s supposed to be, and don’t sit here, and put your mask on.”

John Baldino: [00:16:54] People have chosen to say, “I am not interested in any of that. I don’t get paid enough for that. I’m not a professional in that degree. I want to use my professional expertise in a different way.” And so, they’ve reshuffled themselves, again, out of that vein of work.

John Baldino: [00:17:09] And lastly, you know, I also want to make sure I give a shoutout to some of the reshuffle as well, for those roles where you have to be in-person. You can’t do it remotely. And I think that we have to be really careful in the business community – because I think we’ve done this – to not make people feel badly for having work that they have to do physically. Just because your organization cannot give you a fully remote job doesn’t mean your organization is barbaric. That is not what it means.

John Baldino: [00:17:46] And we know that there’s going to be a lot of people listening to this while they’re having a meal and maybe you ordered that meal from somewhere. Well, who in the world cooked it and delivered it to you? People. Real people. And so, they couldn’t do it through Zoom. That sandwich would not taste as good if it was only through Zoom. It had to be physically done. So, let’s stop giving people a hard time because I do think that’s influenced the reshuffle as well. We’ve made some of our own employees feel badly as if they had some substandard job. That’s ridiculous.

Jamie Gassmann: [00:18:23] That’s such an interesting point. I mean, when you think about that, it’s like the people going in to make your coffee. Yeah, I could have made a pot of coffee at home, but there’s something about that Starbucks cup that just gives me a little satisfaction for the day.

John Baldino: [00:18:45] And hopefully you’re not going up to that drive-thru window saying, “Thank you so much for this coffee.” Isn’t it terrible that you had to come into work? Wouldn’t you rather have a job where you can work at home? I mean, again, I know that sounds ridiculous, but I think that we have unintentionally sort of made sort of a caste system between what it means to work from home and not being better than having to go in and work somewhere.

Jamie Gassmann: [00:19:08] Yeah. I mean, because there are some employees who they like to work in the office and they want to get back in the office. And, yes, there’s going to be some who are like, “I really prefer to work at home.” But that’s the beauty of our employees, is that difference and what their likes and dislikes and those types of things. So, yeah, interesting points all around.

Jamie Gassmann: [00:19:32] And so, when we talked previously, you indicated there is also another kind of business trend with larger organizations where they’re paying substantial salaries for some entry level or just above entry level positions, that is increasing some of the pay structure that’s having an impact on some of the smaller businesses that might be trying to hire. Can you talk a little bit to some of that trend that you’re seeing?

John Baldino: [00:19:57] Yeah, for sure. I mean, that is absolutely a trend. And I would say, I get asked about compensation a ton this year. Compensation from an external competitive standpoint and then pay equity from an internal standpoint. What are we doing with our own people? Forget about what’s happening externally. Are we paying people equitably for similar work within our company? Well, there’s a good chance that if you are bringing people in at this point, you’re bringing them in higher because you’re trying to compete.

John Baldino: [00:20:31] And all of a sudden, those legacy employees who’ve been there are trending downward because you’re starting people so much higher. So, what are we doing about that? That then becomes now your legacy employees start to feel some sort of way about your company and may think about exiting the company because of that. So, compensation on both sides has been really difficult.

John Baldino: [00:20:51] What we’re seeing is, you know, a large organization could easily say, “We’re just going to throw a bunch of money at this problem. And so, we need people at this particular level -” and I’ll make up something just for the sake of it being easy “- customer service rep. And we’re going to pay this much per hour.” And you’ve got a smaller organization that has a few customer service reps and they can’t compete at that hourly rate the way that Amazon or Verizon or Aramark or just pick whatever large, large enterprise level organization you would like to. And so, they price themselves out of the competition, those smaller companies. They can’t compete at that level.

John Baldino: [00:21:33] And if you are a job seeker, whether active or passive, and somebody calls you and says, “Hey, I got a job for you and you’re going to make $6 more an hour, $10 more an hour than you’re making right now.” Honestly, I see people leave for 50 cents, let alone the numbers that I just mentioned. Holy cow. You think that employee is going to come back to you and say, “Hey, John. I love working for you. They’re going to pay me $6 more an hour. Can you match that?” If I’m a small business, there’s a great chance I’m going to say, “No, I can’t. I can’t do it.” And so, now I’m losing talent because I can’t afford to compete at that compensation level.

John Baldino: [00:22:16] But the risk on the other side, as I see it, is at some point, this compensation thing is going to level out. We’re going to have to right size it a bit because it’s unsustainable. It can’t go on forever. It’s very much, in my opinion, like the housing crisis going back to ’07, ’08, ’09. Things are going to just eventually kind of crash. You just can’t keep saying this is worth more, worth more, worth more, worth more.

John Baldino: [00:22:41] So, what will happen for those people who went to those large companies? They’re likely going to do a riff. They’re going to do a reduction in force. You’re going to get your pink slip, whatever phrase you’re used to. And Verizon will right size. I’m not saying anything out of turn, we’ve seen Verizon, as an example, do this in years past, lay off a number of people, wait a few months, and start to rehire people. And they’ll rehire them at the new lower readjusted rates of pay. And, now, we’ve got all kinds of people on unemployment waiting for that readjustment to happen. And we watch that take its toll on our system.

John Baldino: [00:23:24] And I think organizations need to be wise to kind of wait for that. Take your time. I know it’s going to be stressful right now, but take your time that’s coming sooner than you think.

Jamie Gassmann: [00:23:35] So interesting. I’m guessing that’s contributing to some of the reshuffle, too, is just the opportunities out there for other workers. And, you know, being in the crisis response arena – that our sponsor is part of – some of the things I’ve heard spoken about is just when a situation like the pandemic happens, people start to rethink their situation. And so, some of that pricing that you’re saying probably are more in tune to what’s going on because they’re starting to look at what’s better for me and what should I do for myself, and it becomes enticing.

John Baldino: [00:24:14] Yeah. I mean, it’s hard to say no. Let’s be honest, you’re 26 years old and you’ve got a couple of years under your belt, maybe, of some professional work, and someone wants to pay you 20 percent, 25 percent, 30 percent more than you’re making right now, how are you saying no to that? That would be really hard. You’ve got student loans that you know you’re going to have to pay for. I mean, you just have things that are just realistic.

John Baldino: [00:24:39] And if my grandfather were still here, he’d say, “Get what’s yours as fast as you can get it.” That’s kind of the perspective that some people, for sure, are hearing. And it’s hard to talk them out of that.

Jamie Gassmann: [00:24:53] Yeah. Especially when you’re younger in your career, too, a lot of people say, “Now is your time.” You’ve got a whole 40 years left to work kind of mentality. So, looking at that and talking 40 years out, what is the long term impact that maybe some of that pricing for salaries impact is on, maybe the individual, but also on the organizations?

John Baldino: [00:25:20] Well, I mean, it’s such a great question. You know, I wish I knew in full. So, obviously, I’m anecdotal a little bit with some of the answer. But I would say, I mean, first of all, we have to realign expectations.

John Baldino: [00:25:37] I spoke to somebody about a-week-and-a-half ago, literally, 27 years old, and has a job making $150,000 a year. I’m like, “Are they hiring?” I mean, I have my own company, but I don’t even know what I would have done at 27 years old with $150,000 a year, nothing good. Let me just actually say that, I could at least say nothing good.

John Baldino: [00:26:05] Now, let’s say that the market readjusts, as I just shared. Like, what do you want that person at 29 years old to expect now? They’re going have a hard time going back into the job market and take even 90,000 as a salary, because it’s just going to seem so low compared to what they got used to quickly. That’s where I think we’re going to see a longer term impact because there’s a better chance of those individuals saying, “The heck with this. You’re not paying me what I’m worth. I’m going to go do my own thing. I’m going to go start my own thing. I’m going to go partner up with somebody and try to get something done differently.”

John Baldino: [00:26:44] Some of that may work. As an entrepreneur, obviously, I believe in that, because I started a business as well. But not everybody is going to be able to do that. And, certainly, the reality is, especially for those who’ve started companies, you don’t start making $150,000 your first year. I mean, you don’t. So, if you think starting your business is a guarantee to get you that kind of money right away to match where you’ve been, you’re going to be disappointed.

John Baldino: [00:27:14] And even now, I see entrepreneurs with those who are trying to be entrepreneurial get out of it because the expectation hasn’t been aligned correctly. So, I think long term, we’re going to struggle with that individually.

John Baldino: [00:27:28] As far as organizations are concerned, I think organizations are going to have to be honest about budgets. Because one of two things is going to happen, you’re going to have that huge reduction in force that I mentioned or we’re going to continue to see past the long pricing to cover for these things. I mean, we all go into that grocery store. Holy cow. Holy cow. Who’s paying for that? Or the gas line or whatever, we see what the prices are right now. That’s not sustainable, either. I mean, when you start looking at chicken as being expensive, don’t even bother putting the steaks out. Just don’t bother, because how could I afford it? And that’s where I think that markets are going to have to readjust as well. It’s just not sustainable.

Jamie Gassmann: [00:28:18] Yeah. Because that additional cost to cover those salaries, it’s got to get passed on to somebody.

John Baldino: [00:28:26] Somebody and it’s just you and me, right? It’s when we start saying 6.99 a pound is cheap. And you’re like, “Wait. What am I saying? What am I saying?”

Jamie Gassmann: [00:28:36] Years ago I said, “If they ever moved the coffees to over $5, I’m not buying them.” Well, they’re over $5 and I’m still buying them.

John Baldino: [00:28:44] I just got one this morning.

Jamie Gassmann: [00:28:49] I just got one this morning. So, you bring up a really good kind of points, so segueing into that next trend that we talked about, that entrepreneurial spirit and just seeing this next generation of workforce, you know, having more of that spirit and wanting to look at moving into more kind of consultancy or starting their own businesses. You had indicated when we talked before that this has been taught in us, and it makes me think about my 11-year-old at home who’s like, “I’m going to be a YouTube star someday, mom. They make good money.” And I’m going, “Oh, boy. Yes, they do.” But to get to that, how did they do that? So, what changes are you seeing with this shift of that entrepreneurial spirit? I mean, there’s got to be some pros and cons to that.

John Baldino: [00:29:38] Sure. I mean, look, we’re in the Shark Tank generation. I mean, we’ve encouraged people in this. And listen, I, for one, am not pooh-poohing it. I’m glad we have. Like, there have been some phenomenal inventions and ideas that have come forward as a result of people taking risks. One of my favorite shows to watch, honestly, is The Profit with Marcus Lemonis, and he’s just so smart in his approach to the entrepreneurial game. It’s right on the money.

John Baldino: [00:30:09] And so, I’m not badmouthing it. But what I’m saying is, we watch those people come forward on Shark Tank. And I know you sit on your couch and think, “What the heck is this? Who would buy this? Why do they think this is a great idea?” And we’re right, The Sharks, nobody invests in that company, right? But what we forget is, for that one person who’s standing there, that person represents another hundred who are doing the same thing, trying to put together service or product in an entrepreneurial way that they think the world wants. And they won’t. There are lots of products and services that are by the wayside or the distribution of those things that didn’t happen the way that it was meant to.

John Baldino: [00:30:54] So, disappointment has to be put together in a way to help people learn from it and encourage people back into the job market. Once again, as opposed to just thinking I’ve got to always go back to what could be the next product, the next product, the next product. Not everyone should do that. And I know that might be hard to hear as people listen to this. You know, “John, you can’t crush people’s dreams.” I’m not here to be a dream smasher. That’s not what I’m saying.

John Baldino: [00:31:27] But we need people to work in the disciplines that are functional components of how our economy is put together. We need medical professionals. We need hospitality professionals. We need retail professionals. We need food professionals. We need distribution professionals. We need folks that are understanding logistics and supply chain. And we need people who are going to understand technology in different ways. We need all of that. That has to be encouraged right now in our high schools, in our colleges.

John Baldino: [00:32:03] One of the saddest things for me – and this is a true story. So, this is a couple of years ago – someone who was actually working for my organization in marketing, and he was a recent college grad. He was a marketing associate. And I had him sign up for a digital marketing course. Humareso will take care of it. We paid for it. Just go learn a bunch of stuff. The deal was he had to present back on it to a few of us. And he came back after six weeks and presented on it.

John Baldino: [00:32:35] And he started by saying, “Thanks for letting me take this class. I just want to tell you, I’m so angry.” And I was like, “Oh, my gosh. This isn’t going to go well. Why are you angry?” He said, “Oh, no. I’m not angry at you. I’m grateful that you had me take this course. But I’m angry because I recently finished a four year degree in marketing and I learned nothing that I just learned in six weeks in this marketing course. Not one thing that I learned in these six weeks in practical marketing that I learned in my four year program that I’m now still paying for in my student loans. For that, I’m angry.”

John Baldino: [00:33:17] And I found that to be obviously sad. I was not happy for him. But what does that tell us? It tells us that we also have to realign better what’s happening in our educational system with what’s happening in our entrepreneurial outlets and in the business community. Because there’s a misalignment. It’s not where it needs to be.

Jamie Gassmann: [00:33:36] Oh, that’s such really good points. A lot of what people learn is on the job, in that hands-on, tangible, kind of real-world atmosphere. And you brought up a really interesting point with the entrepreneurs that, I think, too, maybe an employer could reframe it a little bit. I mean, that entrepreneurial spirit I could see as like an absolute benefit to a business, especially if you’re working for a smaller business. Because you want your employees thinking entrepreneurially because that helps to drive a smaller business to even more success when they treat it like it’s their own business.

John Baldino: [00:34:17] So, reframing it, maybe, for the workforce, how could an employer do that in a way that kind of attracts some of those individuals that have that spirit within them that maybe you can kind of bring them over to a company as opposed to trying to start their own gig?

John Baldino: [00:34:39] And as a small business owner or, honestly, even a mid-market company, you have to be willing to put in a little bit of the effort into that to help people have that bridge. You know, I get to talk to business owners all the time of various-sized organizations, and they will sometimes be intimidated by entrepreneurs coming back into the workforce. Or think that, “They’re only going to stay with me a year to make some money and then leave.”

John Baldino: [00:35:07] First of all, you don’t have anybody right now. Take 12 months from somebody, let’s see what happens. You have no idea what’s going to happen in 12 months. Take the 12 months. Relax. The other thing is, if you can reform that drive towards something, as you’re saying, Jamie, that benefits the organization as well without categorizing somebody in a negative way.

John Baldino: [00:35:31] I try to tell people, “Listen, you’re talking to me as I started a consulting firm. Let me paint a picture for you. I was one of those – what you would term – a corporate H.R. person for years, and I’m entrepreneurial. I don’t make sense. There shouldn’t be people like me. But guess what? There are.” And so, you can be entrepreneurial in any kind of industry, in any discipline. It’s about how to encourage it and how to define it.

John Baldino: [00:36:03] When I started Humareso, people – besides making fun of the name – were saying, “Why would you make a name? You should call it John Baldino Consulting, because everyone knows you. That’s what’s going to drive business to you.” And my response was, “If I make it about me, it will be seen smaller than I intend it to be. And so, I want to make sure I highlight the talent that I know will come.” For the first year, I was the only employee of Humareso – for the first year. But, now, all this time later and all these employees that I’m privileged enough to have be a part of the team, I’m glad I knew better than to call it Baldino Consulting, because it is much grander and larger than just me.

John Baldino: [00:36:53] So, if you can keep that long-term perspective in play as a business owner, look at your talent similarly, how can they be a part of the process for as long as they’re part of the process? And how do I encourage that? And, honestly, give them an opportunity to give me the very best that they can give me. That’s what we need to do.

Jamie Gassmann: [00:37:10] Yeah. That is such a good point. Even if it’s just for the 12 months and giving them a stepping stone, they may stay way longer than what they originally anticipated, especially if you give someone with an entrepreneurial spirit some flexibility to be able to work that spirit within the organization. It’s amazing what you can get out of it.

Jamie Gassmann: [00:37:32] And kind of touching on our last trend here in terms of over the last year, the diversity, equity, and inclusion focus that business and H.R. leaders had, you shared the term cultural fabric with me on our last conversation. I just thought that was such a great way to think about this topic. And so, can you elaborate a little bit more on what that means and how a leader can leverage that within their organization?

John Baldino: [00:38:00] Yeah. Thank you. I would say, it’s something that’s going to fight up against, I think, what some people have sort of adopted into their brains for a lot of years. We talk about cultural fit, right? And so, “I didn’t hire that person. They weren’t really a fit. The way that we are, this person isn’t really going to be able to succeed. I’m thinking of that person when I say this,” things like that.

John Baldino: [00:38:28] And what I think we know now is, there’s a bit of bias baked into cultural fit. What we’re saying is, there’s something about that person that isn’t like us. And the like me bias has been around forever. Instead, I think that what we’re smarter to do is look at the individual and say, “What would they add to what we already have?”

John Baldino: [00:38:54] And the picture that I try to give people who want to fight for cultural fit, this is what we need to be about, I try to encourage cultural fabric. Look at your organization like a tapestry. What is it that’s been woven to date? And it could be a beautiful picture on this tapestry, for sure, but where it is today? Couldn’t we be ready for a new thread to be added to this picture on the tapestry? Couldn’t we be ready for that? And we ought to be. And maybe we think it’s too scary. It might mess up the picture overall. It might. It might. It might.

John Baldino: [00:39:34] But, really, we don’t have much of a choice these days. Because if you think you’re just going to find a whole lot of people like you to do what you do the way that you do it, you’re going to be disappointed. So, this isn’t about, “Well, I guess I have to have substandard qualifications.” No. This is about how do we get work done better, wider, differently, with more innovation and creativity, and add a different colored thread to this tapestry of what we’ve built. Oh, my goodness. Now, in a couple of years when I step back, I see the picture more vibrantly. It’s even more beautiful than it was two years previous.

John Baldino: [00:40:15] And I think when we think about inclusion and equity, as for sure, areas that we have to pay attention to, that needs to be a bit more of our attention, is, what kind of fabric are we weaving? What are we ready for? What might we not be ready for but need to get ready for? And to take the risks associated with that.

John Baldino: [00:40:38] I find it really disconcerting when I’m talking to business owners who want to tell me, “John, we’re committed to diversity.” And I believe them. But you have to be committed to a much more holistic view of that word you’re using. Diversity, what does that mean for you? Is it just about persons of color or ethnicity? Is it about a particular gender? Diversity is even more than that. I’m not ignoring those often visible, diverse characteristics. Yes. Yes. You have to be open to that.

John Baldino: [00:41:12] But even beyond that. Even areas of like hiring veterans or disability. Or here’s a couple we don’t talk about enough, socioeconomics, educational backgrounds. Why on earth is it a bachelor’s degree required? Tell me why. When I look at your department and you have five people in that role, and the best one out of the five has an associate’s, does not have a bachelor’s, tell me why it’s required. Tell me why it’s required. “Well, that person is an exception.” How do you know that? You won’t hire anybody who’s like that person according to your standards. Be wider in the way in which you approach people. It’s possible. There are so many talented people out there who just haven’t had the chances that you may have had. So, don’t limit that.

Jamie Gassmann: [00:42:02] Like, most opening it up so that you can attract more of an audience with different backgrounds, different perspectives. Because keeping an open mind about the value that they can bring to that team could be really eye opening.

John Baldino: [00:42:20] For sure. One of my favorites – and when they listen to this, they will crack up laughing – there’s a pair that work at Humareso. And I’m saying a pair. And I won’t say the names. But there is one of the pair who is a 60 something black woman and the other pair is a 20 something white male. They are two peas in a pod. They are for each other like nobody’s business. You cannot get between them.

John Baldino: [00:42:54] And I’m going to tell you, they would not have a reason for their paths to intersect were it not for the opportunity of an open organization who looks at individuals with the skills or competencies, whatever you want to categorize those, with skills, knowledge, abilities, aptitudes, all of that. If we didn’t just look at that, their paths would not have crossed. And, now, they love each other, love each other, and that’s how it should be.

Jamie Gassmann: [00:43:26] Yeah. Absolutely. That’s such a great, great story. I love that. So, we’re going to just take a moment to hear from our show sponsor.

Jamie Gassmann: [00:43:35] Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in providing expert, reliable, responsive, and tailored behavioral health disruption and violent solutions to promote workplace well-being and performance in the face of an ever changing and often unpredictable world. You can learn more about how R3 Continuum can tailor a solution for your organization’s unique challenges by visiting r3c.com today.

Jamie Gassmann: [00:44:03] So, now, we’re going to shift gears a little bit, John, and we’re going to talk about 2022. And I’m going to ask you to look into your crystal ball and give us some of your future predictions of what you think 2022 is going to look like. So, if we were going to identify and kind of narrow in to, like, some key areas that H.R. and business leaders need to watch for or even, to your point, focus on as they move into this new year, what would those areas be?

John Baldino: [00:44:35] This is so funny, because these are the moments where in the back of my mind, I’m like, “Six months from now, someone’s going to play this for me and tell me you were so wrong.”

Jamie Gassmann: [00:44:46] Isn’t that the risk of any predictive show, right? Or I could just do a follow up show to show how right you were.

John Baldino: [00:44:55] I like that one. Let’s prep for that. I think for sure, one of the things that has been very evident over the last couple of years is the need to be an encouragement towards overall health for our individuals who support our organizations. And I mean, overall health. More than just offering medical benefits, although that’s important. More than just offering ancillary benefits, again, that’s important. But all areas of health, so that’s physical, mental, emotional, spiritual.

John Baldino: [00:45:32] What are the ways in which we can foster opportunities for individuals to latch on to any and all of these areas and be supported? I want to make sure I paint both sides of this. We do know that if those individual contributors are healthier, they’re going to be better employees. That’s just how it is. I know that might not seem as altruistic as some may want. But it is a benefit on both sides of the equation. And that’s okay.

John Baldino: [00:46:03] So, I think that organizations coming into next year, how can they better give people opportunities and start spending money a little differently instead of maybe throwing it all into an HSA or an FSA? Can you use some of that money to go towards – I’ll call it – like a cafeteria type opportunity for people to choose areas of health that they want to focus on? Again, in those areas that I just mentioned, it’s got to be more than just here’s 150 bucks toward your gym membership. I mean, that’s great and all, but not everybody goes to the gym. Not everybody consistently goes to the gym.

John Baldino: [00:46:40] And what we sometimes do for people is if that’s really the primary benefit that we offer as an ancillary, and then they sign up and never go, then they feel guilty because they’re not going. So, we’ve we’ve actually made another problem. And so, what I would say is there are opportunities to be more customized. Let people choose how they can spend that money every month towards areas of mental health. Maybe they can chat with somebody for a few sessions over Zoom, a mental health professional. Maybe they can do a yoga class. Maybe they can do some sort of walk through the spiritual religions of the world.

John Baldino: [00:47:24] I mean, all kinds of things where people are like, “I’ve never been exposed to this kind of information. I’m really interested to know. It’s making me more centered, more aware, more compassionate, and considerate of others.” Again, how is that not going to help your organization? So, I think that that’s an area, for sure, that people who are in positions of authority or influence could encourage their organizations in, in providing that to their people. So, whole health consideration, for sure.

John Baldino: [00:47:55] I’d also say that we talked about flexibility. You mentioned it, Jaime, too, just a little while ago as well. Well, what does flexibility mean? And, again, when I talked about this before, I have staff even that are like, “I don’t want to work from home. Can I work in the office every day? I know you tell me I can work hybrid. Can I work in there every day? Because I bore a bunch of children that I love, but I’d rather not be with them 24/7 all the time. I think it’s healthy for me to have a little bit of a break, be with some adults.”

John Baldino: [00:48:28] My wife, we have three awesome young adults. They are in college and older and they’re great. My kids are all two years apart, so it was a little crazy in the early years. And my wife, we were fortunate enough that she wanted to stay home, especially with the third one, to stay home with all three. But she took two days a week to go work at Ann Taylor. She’s been there almost 18 years, I think at this point. Because she said to me, “I just want to talk to some other adults. I don’t want to be in the house.” That’s fair.

John Baldino: [00:49:06] So, how do we have some flexibility in the way in which we give people opportunities, either hybrid work, work from home, those considerations? How do we give people flexibility even in hours? Could they be full time? Does it have to be 9:00 to 5:00? Oh, my goodness. What if we did 12:00 to 8:00? Oh, no. That’s crazy. No. Actually, it’s not. For some of our organizations that are listening, your global or at the very least, your coast to coast. 8:00 p.m. on the East Coast is 5:00 p.m. on the West Coast. So, why? Let them work 12:00 to 8:00 and cover West Coast shift. Who cares? Give people opportunity and flexibility in that way. You’d be surprised how well that gets responded to.

Jamie Gassmann: [00:49:50] Yeah. Well, some people aren’t morning people. They don’t want to get up early.

John Baldino: [00:49:54] I’ve heard of them. And I will tell you the truth, I’m actually on the other side of that. I’m absolutely a morning person. I mean, I’m up at 4:30 to get to the gym. And people will look at me and say, “You’ve got something wrong with you to do that.” But I’m wired as a morning person. But come, you know, late afternoon, I got to really push myself forward because I’m crashing a bit.

Jamie Gassmann: [00:50:21] I’m a morning person too. I totally support that.

John Baldino: [00:50:25] We stand together. We’re going to stand together.

Jamie Gassmann: [00:50:27] Yes. We’re partners at the morning crew. I love it. But on the flip side, I have a husband who is a total night owl, so I totally get it. And I think creating that flexibility for employees, you know, you brought up an interesting point on our call about some people don’t want to be in that remote setting because they might be embarrassed about what comes across via their Zoom screens. And just having some kind of appreciation where the employee and understanding where that employee might be coming from because there might be something they don’t want to say in terms of why they don’t want to be in that remote world.

John Baldino: [00:51:05] And we have to remember that people didn’t buy their home or rent the apartment that they’re in thinking that they were going to have to now be on display for everybody in the office. I mean, try to remember that.

Jamie Gassmann: [00:51:18] Yeah. Absolutely. So, a couple of other areas I know we were talking about – I know we’re probably running out of time because you and I could talk for probably hours on various topics – we covered kind of the whole health of the organization and the individual and the flexibility. And then, we also talked about some tolerance for people coming into work sick. And we’re all probably starting to see that.

Jamie Gassmann: [00:51:40] You know, if you’re out shopping at the grocery store and somebody next to you starts coughing, I think we all are kind of like, “Why are you out?” But the reality is, is that, everybody has different things that they’re working through. So, how, in your opinion, is that being at work sick going to look going into this new year?

John Baldino: [00:52:03] I mean, I’ve been somebody who, even pre-pandemic, would always say to someone, “If you are sick, stay home.” There are plenty of companies that are offering personal time, sick time, that you’ve accrued or can take, so take it. That’s why it’s there. There’s nothing wonderful about you hacking up a lung in order just to be there and help to take care of it. There’s nothing wonderful about that. Go home, rest, get better, so you can be back here 100 percent. I’d rather have one day of 100 percent than two days of 50 percent. Get home and get better.

John Baldino: [00:52:38] I would also say, we also have to be thoughtful about how we force people to feel a certain way about using sick time. And I think sometimes managers are the worst when it comes to that. They make you feel badly for being sick, as if you planned on it. And always, I’ll have a manager who wants to tell me the story about someone who said they were sick and then they saw their Facebook pictures of them on the beach. And I’m like, “Listen, that’s one example. Do you want me to tell you about a hundred where people actually were really sick and needed to stay home and feel better? Let’s not make it be about the one example that you want to give me.”

John Baldino: [00:53:15] Give people the opportunity to have the freedom to use the time that they’ve earned and accrued. Be sick. Don’t work. Do you want to tell me it’s okay, “I’ll go home and I’ll log in right away.” No. Be sick and get better. Logging in at home is the same thing. You’re going to work at 50 percent. It doesn’t help me.

Jamie Gassmann: [00:53:33] Yeah. And I think your coworkers would appreciate you going home. They don’t want to catch it, even if it’s not COVID, please. So, great conversation overall. I mean, obviously, you have lots of great advice to share, lots of interesting trends that we discussed over this last year, and things that we’re looking at potentially being on the radar for 2022. If listeners wanted to get a little bit more information out of you or kind of learn more about your services, how can they get a hold of you?

John Baldino: [00:54:06] Yeah. Thank you, Jamie. Obviously, they can go to humareso.co, H-U-M-A-R-E-S-O.com. And that’ll take them right to, I would say, the bible of everything we do. I’m pretty active on social media, so please feel free to connect with me on LinkedIn. Just look for John Baldino, H.R. Or Twitter, actually, is pretty active, and that is @jbalive. As in not dead but alive, @jbalive.

Jamie Gassmann: [00:54:33] Wonderful. Well, thank you so much, John, for being on our show, and for letting us celebrate you, and for sharing your great advice and information, and your predictions for 2022. We really do appreciate you as a guest and thank you so much for your time today.

John Baldino: [00:54:47] Thank you, Jamie. I appreciate it as well.

Jamie Gassmann: [00:54:50] And we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so you get our most recent episodes and other great resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. And if you are a workplace MVP or if you know someone who is, we want to hear from you. Email us at info@workplace-mvp.com. Thank you all for joining us and have a great rest of your day.

 

 

Tagged With: diversity, Diversity Equity and Inclusion, Employee Engagement, HR, Human Resources, Humareso, Jamie Gassmann, John Baldino, R3 Continuum, The Great Reshuffling, workers compensation, Workplace MVP

Maggie DeCan, Children’s Development Academy

November 30, 2021 by John Ray

Children's Development Academy
North Fulton Business Radio
Maggie DeCan, Children's Development Academy
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Children's Development Academy

Maggie DeCan, Children’s Development Academy (North Fulton Business Radio, Episode 413)

The Children’s Development Academy, founded fifty years ago, focuses on high-quality early education and childcare for low-income families in North Fulton. CEO and Executive Director Maggie DeCan joined host John Ray to talk about their mission, why their work is such a compelling long-term investment for the North Fulton community, how she moved from corporate to nonprofit work, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Children’s Development Academy

The Children’s Development Academy (CDA) enjoys a rich history of broad support, built over the past five decades.CDA

Focused on low-income working families in our community, the CDA can serve 156 children each day ages 12 months through 5 years in our full-day early care and learning program, including three Georgia Pre-K classes.

The CDA is NAEYC-accredited (National Association for the Education of Young Children), the highest level of accreditation available to any education program, with a curriculum committed to preparing children to be “ready by five” for school success.

In July 2015, the CDA received the highest rating of three stars from Georgia’s Quality Rated program. The Quality Rated system was designed so that any parent selecting a program participating in Quality Rated can feel confident that they are enrolling their child in a program that is committed to continuous quality improvement and higher quality standards.

Company Website | LinkedIn | Facebook | Twitter

Maggie DeCan, CEO and Executive Director, Children’s Development Academy

Maggie DeCan, CEO and Executive Director, Children’s Development Academy

Maggie DeCan took the helm at the CDA in November of 2016 with considerable experience in both corporate and community leadership as well as having been an active volunteer and financial contributor to the CDA and its mission. With an active board, she has led organizational rebranding as well as driving strategic priorities focused on increased enrollment, sustainable giving, and quality outcomes.

Prior to taking the helm at the CDA Maggie ran day-to-day operations for the HoneyBaked Ham national system as president and COO leading a team responsible for $500MM annually of system sales in 500 corporate and franchise operating units. Her leadership style is built on a focus on the customer and those who serve them. Prior to assuming the role of President and COO, Maggie served as Chief Human Resource Officer.

Before HoneyBaked, Maggie served in human resources for well-known retailers Circuit City, Belk, and Macy’s. Maggie graduated with a bachelor’s degree in political science and communications from the University of Michigan. Maggie’s leadership experience extends to the community where she has become a respected educational advocate, receiving an award from the State of GA PTA for visionary leadership. In 2014 she was a finalist for the Turknett Leadership Character Award and in 2015, she was honored by the Georgia Diversity Council as a “Most Powerful and Influential Woman” and in 2016 was a Womentics P.O.W. winner.

She has served on the Advisory Board for the Children’s Restoration Network and as Chairman Emeritus Roswell North Elementary Education Foundation, a 501(c) 3 that she helped found in 2009. She is also past president of the Woodstock Junior Service League.

Maggie’s free time is spent first with her family. Her husband of 35 years, Bob, is a high school economics teacher, son Riley a junior UGA and son Brady a freshman at UTK.

LinkedIn

Questions and Topics Discussed in this Episode

  • How did the CDA get its start?
  • Why is the mission of the CDA important to the North Fulton community?
  • What are the benefits of early childhood education?
  • How can the community get involved and help with your mission?
  • Why did you make the switch from the corporate world to running a nonprofit?
  • Tell us more about the partnership with Be Rich that you are launching today for Giving Tuesday

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: CDA, Children's Development Academy, daycare, early childhood, early childhood education, excellence in early childhood education, John Ray, Maggie DeCan, North Fulton, North Fulton Business Radio

Rachel Silberman, Luxjoy and Comfort

November 29, 2021 by John Ray

Luxjoy and Comfort
Minneapolis St. Paul Business Radio
Rachel Silberman, Luxjoy and Comfort
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Luxjoy and Comfort

Rachel Silberman, Luxjoy and Comfort (Minneapolis-St. Paul Business Radio, Episode 26)

Rachel Silberman of Luxjoy and Comfort joined host John Ray to discuss her company’s unique gift boxes for personal, corporate, and holiday gifting. Luxjoy and Comfort offers a wide variety of themed gift boxes, such as LGBTQIA+ Pride, Gourmet Foodie, and Baby and Kids, as well as custom gifting. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Luxjoy and Comfort

Luxjoy and Comfort was founded in the Twin Cities, Minnesota, by Rachel Silberman in 2019, with the goal of fostering connection and bringing joy and love to people of all ages.

Gift boxes are the perfect way to say, “I’m thinking of you,” bringing a smile to someone’s face, while encouraging them to slow down and take some time for themselves.

She was inspired by monthly subscription boxes and the excitement of getting a surprise full of special items that make us feel pampered and unique, offering a moment of joy to escape into. Luxjoy and Comfort expanded on that idea, putting the focus back on connections and relationships. The end result? Beautifully and thoughtfully designed gift boxes that are customizable and wonderfully unique and special for every giftee.

They specialize in gifts of all kinds – from spa baskets to foodie bundles, to luxury executive gifts, to tea and novels for that special bookworm sister-in-law – you name it, they’ve got you covered!

Choose from dozens of pre-designed gift boxes or shoot us a message to make your box truly unique. Everyone needs a little pick-me-up now and then, and Luxjoy and Comfort is here to bundle up the goodness with care & love.

Website | Facebook | Instagram

Rachel Silberman, Owner, Luxjoy and Comfort

Luxjoy and Comfort
Rachel Silberman, Owner, Luxjoy and Comfort

Rachel has a degree in web design and experience in the digital marketing arena. After a stint in New York City, she returned to Minnesota to find a business that interested her.

When she was unable to find any LGBTQIA+ gift boxes for her orientation, she decided to make customized gift boxes for anyone’s orientation so they feel loved and included.

She has developed that concept through Luxjoy and Comfort, and with each box contributes to a chosen nonprofit.

Rachel started Luxjoy to offer a full range of customized gift boxes and hopes in the future to offer subscription boxes.

LinkedIn

Questions and Topics Discussed in this Episode

  • Why she started her business
  • Why she started Pride gift boxes
  • What non-profit she donates to when people buy pride gift boxes
  • Holiday gifting
  • Corporate gifting

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® .  You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Tagged With: corporate gifting, corporate gifts, custom gift baskets, gift boxes, LGBTQ, LGBTQIA+, Luxjoy and Comfort, Rachel Silberman

Decision Vision Episode 143: Should I Learn Another Language? – An Interview with Lýdia Machová, Language Mentoring

November 18, 2021 by John Ray

Lydia Machova
Decision Vision
Decision Vision Episode 143: Should I Learn Another Language? - An Interview with Lýdia Machová, Language Mentoring
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Lydia Machova

Decision Vision Episode 143:  Should I Learn Another Language? – An Interview with Lýdia Machová, Language Mentoring

Lýdia Machová of Language Mentoring says that you don’t have to be a genius to learn multiple languages. You only need to be motivated and use the right tools. On this edition of Decision Vision, Lýdia and host Mike Blake discussed the ease of learning a language in the internet age, methods that work and don’t work, what it really takes to succeed at learning a language, and much more. Decision Vision is presented by Brady Ware & Company.

Language Mentoring

Language Mentoring is Lýdia’s way of guiding anyone on their language learning journey – whether starting from scratch as a beginner or trying to achieve fluency in a language that’s got rusty. The main pillars of Lýdia’s philosophy are having fun (enjoying the process), having intensive contact with the language, using effective methods, and building a sustainable system in one’s learning. The methods range from watching TV shows and listening to podcasts through learning vocabulary using the Goldlist method to learn vocabulary, to talking to oneself in order to practice speaking. Lýdia has already helped more than 10 thousand people learn more than 30 languages.

Company website | Instagram | Facebook

Lýdia Machová, Ph.D., Language Mentoring

Lýdia Machová
Lýdia Machová, Ph.D., Language Mentoring

Lýdia is a polyglot from Slovakia who has learned 9 languages on her own, without ever living abroad. In 2016, she turned her language passion into a business and founded Language Mentoring – her own way of helping people learn any language by themselves, using natural and fun methods known by polyglots. Formerly, Lýdia worked as a professional conference interpreter and interpreted several high Slovak politicians as well as international speakers such as Tony Robbins and Brian Tracy. She also organised the world’s largest event for polyglots and language lovers called Polyglot Gathering. Her TED talk has received more than 12 million views within the first 2.5 years of being online.

LinkedIn

 

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the Decision Vision podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

LinkedIn | Facebook | Twitter | Instagram

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

Decision Vision is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the Decision Vision podcast.

Past episodes of Decision Vision can be found at decisionvisionpodcast.com. Decision Vision is produced and broadcast by the North Fulton studio of Business RadioX®.

Connect with Brady Ware & Company:

Website | LinkedIn | Facebook | Twitter | Instagram

TRANSCRIPT

Intro: [00:00:02] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware and Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:22] Welcome to Decision Vision, a podcast giving you the listener clear vision to make great decisions. In each episode, we discuss the process of decision-making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:43] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware and Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. My practice specializes in providing fact-based strategic and risk management advice to clients that are buying, selling, or growing the value of companies and intellectual property. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta and also Slovakia for social distancing protocols, probably the ultimate in social distancing.

Mike Blake: [00:01:15] If you like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn as myself and @unblakeable on Facebook, Twitter, Clubhouse, and Instagram. And, also check out my new LinkedIn group that is called a group that doesn’t suck because they wouldn’t let me use LinkedIn in the title, but most LinkedIn groups suck, so this one doesn’t. If you like this podcast, please subscribe on your favorite podcast aggregator, and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:44] So, today’s topic is, Should I learn a second language? And, I’m just going to get out in front of this and I will freely admit that this is something of a self-indulgent topic.

Mike Blake: [00:01:55] Language learning has been a hobby of mine for a very long time. I grew up in an environment where I was very fortunate to have exposure and training in foreign languages that frankly most people did not in the United States and it’s been a passion of mine.

Mike Blake: [00:02:13] And so, one of the benefits of the internet, believe it or not, there still are benefits of social media was, there’s been no better time to be somebody who likes languages. There’s so much material out there now. You can learn so much about language learning. You can learn so much about a particular language and you can engage with languages to an extent that’s simply when I was growing up many centuries ago was simply not – was not available.

Mike Blake: [00:02:43] But I do think that that the discussion of learning a second language does have applicability in business. I can tell you that in my own dealings with others who weren’t perhaps as comfortable in English as I am and speaking in other languages that it delights somebody when you make an effort to make their life easier and communicate with them, especially if it’s a language they don’t expect somebody like me to speak. But that may be a podcast for a different time.

Mike Blake: [00:03:16] According to the data that I found, 20% to 30% of Americans can converse in more than one language. I imagine most of those are immigrants. I imagine if you’re actually born here, I bet that statistic is much lower, but it’s compared with 50% to 60% of Europeans and I think that has a lot to do with the fact that in most European countries, you take a two-hour car drive and you’ve crossed three borders.

Mike Blake: [00:03:38] Bilingual workers in the United States are 5% to 20% more than their single-language counterparts, and bilingualism is associated with brain and mental health benefits as well, including the delay of the progression of Alzheimer’s disease, as well as fighting anxiety and depression. The most popular second languages in the United States are Spanish, German, and French, the usual suspects.

Mike Blake: [00:04:03] And so, I am so delighted to have joining us today, you know, really one of the neatest, I would say, language thinkers. We’re going to talk about why I put it that way in a minute. I discovered her on a TED Talk that I think about a million people or two million people have probably watched. So, that’s pretty darn good marketing, but also other YouTube videos that she’s done and not just about languages themselves, but the process of learning a language. And I think that that’s so important because learning a language is a challenge, but I think it’s often assigned a greater challenge than it necessarily needs to be.

Mike Blake: [00:04:45] So, joining us today from Slovakia is Dr. Lydia Machova of Language Mentoring. Lydia is a polyglot from Slovakia who has learned nine languages on her own without ever having lived abroad, which is hard to believe. Her English is just outstanding, better than mine.

Mike Blake: [00:05:02] In 2016, she turned her language passion into a business and founded Language Mentoring, her own way of helping people learn any language by themselves using natural and fun methods known by polyglots. Formerly, Lydia worked as a professional conference interpreter and interpreted several high Slovak politicians as well as international speakers such as Tony Robbins and Brian Tracy.

Mike Blake: [00:05:26] She also organized the world’s largest event for polyglots and language-lovers called Polyglot Gathering. And that’s on my bucket list to get over to Europe and do at some point.

Mike Blake: [00:05:34] Her TED Talk has received more than 12 million views, excuse me, I underestimated it by a factor of 10, within the first two-and-a-half years of being online.

Mike Blake: [00:05:44] Language mentoring is Lydia’s way of guiding anyone on their language learning journey whether starting from scratch as a beginner or trying to achieve fluency in a language that’s got rusty. The main pillars of Lydia’s philosophy are having fun, having intensive contact with the language using effective methods, and building a sustainable system in one’s learning.

Mike Blake: [00:06:04] The methods range from watching TV shows and listening to podcasts through learning vocabulary using the gold list method to learn vocabulary to talking to oneself in order to practice speaking. Lydia has already helped more than 10,000 people learn more than 30 languages.

Mike Blake: [00:06:20] Dr. Lydia Machova, welcome to the program.

Lydia Machova: [00:06:23] Thank you, Mike. I’m very happy to be here.

Mike Blake: [00:06:28] You know, there are lots of people who teach languages out there, but quite frankly, I don’t know anybody that has branded themselves as a language mentor. So, tell our audience, tell me what is language mentoring and how is that different from a language teacher?

Lydia Machova: [00:06:45] Right. So, it’s a term that I introduced. When I started in 2016, I was looking for someone doing what I considered to be different from language teaching, helping people to learn languages, and no one was doing it at that time. So, I said, “Okay, I’m going to call myself a language mentor.”

Lydia Machova: [00:07:00] And basically, the biggest difference is that I don’t teach anyone a language. I am not a teacher, so I never cover any grammar points with anyone. I don’t test anyone vocabulary. That’s very different from what I do because I teach people languages, which I don’t even speak, so to say.

Lydia Machova: [00:07:20] I help people learn any language by themselves. I always put a lot of stress on this themselves. No one can ever teach you a language, give it to you on a platter. You need to spend some time with it. And, I help people find the best methods and the best system to do it in a way which is enjoyable.

Mike Blake: [00:07:37] So, and I’m going to approach this conversation from an American perspective because that’s who I am and that’s who most of our audience is, I think. And, you know, I can tell you that among Americans who are not people who study languages a lot, they view people like us who are multilingual, especially those of us who are self-taught as opposed to having lived in a place where you learn five or six languages because that’s the country you live in, like India or something, they think we’re geniuses. Are you a genius or people like us geniuses because we’ve learned a couple of extra languages?

Lydia Machova: [00:08:14] Definitely not. I do not believe in that. Not any special talent or anything like that. We have a special knack. We like something that most people don’t. I’ve always considered myself as someone who simply loves learning languages, and that’s why I’ve spent a lot of time with them. But just like that, I could fancy gardening or computers or anything like that, and I would spend more time with it and I would have results in that area, right?

Mike Blake: [00:08:42] Yeah. Doesn’t it come to at the end of the day? And, I know you emphasize fun in your approach to language learning. At the end of the day, doesn’t a lot of it have to simply do with if you like doing something, you’re more likely to devote more time with it, be more focused, as opposed to viewing it as a job or a chore, or you’re forcing yourself to have to do it, and you don’t like it, and therefore it’s just not going to be as effective.

Lydia Machova: [00:09:08] Yeah. Exactly. And I believe this is a really, really strong factor. And, actually, that also answers the question why most people fail in language learning. Because when you look at the process that they have tried to learn the language, it’s usually not much fun, is it?

Lydia Machova: [00:09:22] I mean, when we look at the school methods, I know I didn’t enjoy learning languages at school using the traditional methods. But I have seen people now, as in my job as a language mentor, where this can really change. Because if you show someone a different approach to language learning, which can be fun for that person, suddenly they say, “Oh, why, why hasn’t anyone told me this? For 15 years, I’ve been trying, struggling to learn a language. I never enjoyed it, so I never had any results with it. Now that it’s fun, it actually works.” So, yes, I think this actually applies generally to anything, not just language learning.

Mike Blake: [00:09:59] And, I think and I’m curious as to your opinion, but I think maybe that desire might be a little more important for foreign language learning or, yeah, learning, which you can use that term, than in many other fields of study because when learning a foreign language, failure is a constant companion. Right? Mistakes are a constant companion. And, many of the mistakes are public, right?

Mike Blake: [00:10:28] If I mess up, if I make a mistake in a math problem, nobody knows except for me and my teacher. If I make a mistake in a language and I’ve made plenty of them that I wish I could have back, it’s out there and it’s public and it’s socially embarrassing. And, the human mind is hardwired to avoid those things, right?

Mike Blake: [00:10:49] So, doesn’t that mean that there has to be kind of an extra incentive or an extra way to make it fun to make it worth that vulnerability, to make it worth that the failure that is a necessary part of the learning?

Lydia Machova: [00:11:05] That’s a very interesting take, and I agree. It is more embarrassing for people to make a mistake when learning French than learning this and learning math.

Lydia Machova: [00:11:16] But I’m thinking this – I think this really has to do with one’s approach to making mistakes in general, in learning anything. And, I believe this is a problem that the school system again has taught us. Making mistakes is bad because the teacher is there to test you. And if you fail the test, if you make a mistake, then you will get a lower grade, right? And, that means that you are, let’s say, in inverted commas, but they are worth less or something. That’s what the students get, right, the feeling from it.

Lydia Machova: [00:11:46] So, obviously, they want to not do that because they don’t want to get bad grades and feel inferior in a way. And, I believe this has to change in the mindset of anyone trying to learn a language. And, just as you said, you need to embrace the fact that making mistakes, that is really what you want to do. Make as many mistakes as you can because that’s how you improve, right? If you don’t practice, you will not make any mistakes, but you will not learn.

Lydia Machova: [00:12:12] So, language learning really is a skill. It’s a skill that needs to be trained. And, just like any other skill, whether it’s playing the piano or doing any sports or anything, when you start working with it, when you start doing it, you will definitely make many mistakes. But that’s how you learn and you get better at it.

Mike Blake: [00:12:31] So, let’s dive in to, I think, what may be the most important question from a business perspective, and that is why learn a foreign language and in particular recognizing that. I happen to be fortunate. I was born in a country where my native language is one that is effectively the global trade language, right? Someday it might be Mandarin, but for now, it’s English. And so, a question that will come up here is, well, isn’t everybody that matters going to speak English and they’re going to speak it well enough so why do I need to devote my time to this? What’s the answer to that?

Lydia Machova: [00:13:13] Well, yes, you are lucky. If you were born speaking English and that is currently the lingua franca, the international language let’s say, yes, you are lucky, and it’s probably you are not that motivated to learn other languages. And, I think that’s okay for someone who doesn’t come in contact with people from other cultures.

Lydia Machova: [00:13:32] If you’re living in your little town and you don’t interact with people online or live and you plan to stay all your life in that English-speaking country, then, yeah, it’s okay. I don’t think anyone, everyone needs to learn a language at all costs.

Lydia Machova: [00:13:46] But if you do interact with other cultures, then just like you said, it makes a huge difference if you show even a tiny bit of interest in the other person’s culture, which definitely has to do with the language itself. So, even if you learn some basics of the language, you can actually go to great lengths with that.

Lydia Machova: [00:14:07] But personally, I’m a promoter of learning a language to fluency. So, not just basics of many different languages to impress many people in a two-minute conversation but what I try to do is to learn a language to a comfortable fluency level where I can really use it. I can read any book, talk to anyone, watch any movie. And that gives me immense possibilities in my life. But I understand that if someone is stuck in a little town, in an English-speaking country, then that’s a different scenario.

Mike Blake: [00:14:36] So, an interesting trend that I have noticed is, during the pandemic, and I don’t know if this is a cause or they’re simply a coincidence, but more people seem to have an interest in learning foreign languages now, which I find ironic because the opportunity to travel was closed, making it less likely that you would encounter somebody where a foreign language would be useful. Yet, many people, I think, who never would have considered trying to take on the challenge of learning a second language have chosen to do so during the pandemic. And, I’m curious, A, have you noticed something similar? And if so, do you have any kind of ideas as to why that might be?

Lydia Machova: [00:15:27] Yes. I have noticed that. We have noticed a greater interest in our courses. And, I think it’s not because people would want to use the language right away when speaking to foreigners, but maybe because they realize they know on some level that in order to speak a new language, you need to give it more time, right? And it seems like a never-ending process, and you never have time for it because you are so busy doing your everyday life. And so, when COVID came, people started to think, “Well, how could I use this time? I’m at home. I could do something useful.” There were so many videos out there, right? People calling to others, “Okay, do something with your life, learn some new skills.” And, I think for many people, the language has been probably on the backburner for some time and they have wanted to learn it, but they never had the time, right?

Mike Blake: [00:16:07] Right.

Lydia Machova: [00:16:17] I think this is the natural way of looking at it. So, now that people have time, they wanted to spend it with language learning, which I think is cool.

Mike Blake: [00:16:27] An observation, excuse me, that’s often made is that children learn languages much more easily. And, there’s a perception that one can be too old to learn a foreign language that if you’re at my old age of 51 years old, I’m too old to learn a new language. Is that true? Is there something to that or there’s a significant benefit to being younger, even very young, and does it create a big obstacle if you’re older?

Lydia Machova: [00:16:58] It’s definitely not true that someone is too old to learn a language. But it’s a very convenient excuse, right, for people who have tried a little and they found, “Oh, this is quite difficult. Maybe I’m too old. Okay, I will keep telling everyone I’m too old to do that and I don’t have to explain myself why I don’t speak other languages.” Right?

Lydia Machova: [00:17:15] I know for sure that this is not right because this is not true because I have met people at the polyglot events that you’ve mentioned at the beginning, someone who has started to learn languages in their 60s and I had a conversation with them, with him, in at least six or seven languages and he was very good at it. He was fluent and he was, when I met him, he was 72 or 73, and he just got so excited about language learning. He couldn’t stop learning new languages, right?

Lydia Machova: [00:17:43] And then, I asked him, “Well, why start so late? Why in the 60s? Why didn’t you do it earlier?” And he said, “Well, I didn’t know about the amazing possibilities and they weren’t there when I was younger.” Just again, as you mentioned.

Lydia Machova: [00:17:43] So, this only proves to me that it is possible if the person is really interested in doing it and spending time with the language obviously. It doesn’t come within a week or a weekend. Language learning takes its time. But if you dedicate the time to it, then you can achieve the results at any age.

Lydia Machova: [00:18:11] At the same time, I have to say that obviously children are more able or they learn quicker. But it’s not just languages, it’s anything, right? This is a natural thing. This is how our brains work. They are like sponges when they are very, very young, and then it gets a little bit more difficult. But there is definitely not an age after which you wouldn’t be able to learn a language at all.

Mike Blake: [00:18:36] Now, you touched on something, and I want to move into this now because I think it’s really important. And, that is, one of the things the internet and, I believe, social media has done is that it’s made it possible to have an outlet for a language in a way that was not possible when I was learning, when I was studying languages at first in the 1980s. Right? You know, there might be five-year-old magazines in the library and some old tapes or even records, Pimsleur came out on records initially, and a foreign language bookstore or something. But nothing in the order of today, whereas one of the languages I’m learning now is Swedish and I can walk out and I can use it today. I can engage on social media. I can listen to podcasts. I can watch anything that I want. And, you know, talk about that, you know, does the fact that we have the opportunity to engage in foreign languages does that lead to a greater interest and even a greater benefit of learning a new language?

Lydia Machova: [00:19:46] I think so, yeah. I mean, I was born in ’89, so I cannot say how it was in the ’80s or ’70s learning a language, but I think it would be very difficult. I cannot imagine how I would do it, even how I would go about doing it and learning a new language. But I also think that if people didn’t have so many opportunities to travel and to interact with other people, then obviously the motivation was a lot lower.

Lydia Machova: [00:20:12] And, I’m speaking of someone coming from Slovakia. We were a communist country at that time. You could not travel anywhere. The borders were closed, right? You could go to Russia or Ukraine, and that was it. So, no one really was motivated to learn English or some other Western languages.

Lydia Machova: [00:20:29] So, yeah, I think this is very natural. But I also look at it from the point of view of the process of the methods, how to learn a language. I think if someone just had one book available at the library with some tapes that go with it, that must have been really boring. I personally hate this type of learning because you listen to a short recording. It’s usually very artificial. It’s nothing, nowhere close to real-life conversations.

Lydia Machova: [00:20:59] And if you compare it to today, we have, I mean, just YouTube is the immense source of materials for any language. I mean, I used YouTube to help me learn Swahili, right?

Lydia Machova: [00:21:10] Any language that all you can have any content you like. It can be about a topic you’re genuinely interested in, and you don’t only listen to it because you’re supposed to practice, you’re listening right now, but because you actually want to learn about this interesting topic and you can see how much you understand. And it’s such a fascinating process when you are interested in the topic, right, and you listen to a recording, you’re still just a beginner, you only get a few words. But then you keep on listening and working on your language, improving your vocabulary, getting to know the grammar, and in a few months, you can actually start understanding whole pieces of the video. It’s such an amazing, fascinating process that I think people who were learning in the ’80s, ’70s just couldn’t get.

Mike Blake: [00:21:57] So, you mentioned that you learn Swahili and, of course, you know, nine languages. Somebody listening to this podcast may now be intrigued about learning a second language. How would you go about deciding which one to pick? I mean, there’s so many of them. How do you decide which one to learn?

Lydia Machova: [00:22:23] I would definitely say you need to have a solid reason for learning that language. Because if you pick a language randomly, like, “I think it would be cool to speak whatever,” right? Then you will have to put a lot of effort into something which doesn’t really enrich you in any way, right? You need to know why you want to learn that language or where you will practice it, how you will interact. As you said, you can use Swedish on social media.

Lydia Machova: [00:22:49] It can be just a hobby of yours, so you don’t need to necessarily have something to do with Sweden or the language that you want to learn. But you need to find it interesting to actually use the language in practice because otherwise why bother? Why learn the language at all?

Lydia Machova: [00:23:06] So, I personally had a reason to learn all of my languages, and some of the reasons, most of the reasons, were traveling. For example, I really wanted to do the Trans-Siberian Express, from Moscow to Mongolia. And, I said if I do this, I only want to communicate in Russian the whole time. I want to have a full experience, not be a tourist, smiling politely and hoping someone speaks English, right? I wanted to have genuine conversations with the locals. So, I spend two years learning Russian. And then, I took the trip and it was the most amazing trip in my life.

Lydia Machova: [00:23:39] So, yeah, definitely have a reason to learn a language. So, if someone is listening to this and thinking, “Hmm, I might learn a language just because.” I would actually say think twice or think how would that language enrich you? And if you have a strong reason, I believe you can get it to fluency. If not, if it’s just like I can give it three minutes a day, well, that will not work. You will not learn a language with three minutes a day.

Mike Blake: [00:24:06] So, yeah, I’ve never done the Trans-Siberian railroad, but I lived over there for a number of years. That’s another bucket list thing. That has to be an amazing experience, but anyway.

Lydia Machova: [00:24:22] It is.

Mike Blake: [00:24:22] So, you talk about fluency – actually, there’s one other question I want to ask before I get into that, and that is, you know, in business there may be something of a conflict in terms of which language to study. There may be a language that you want to study because it will help you in business. But that may not necessarily be a language that you’re interested in because you have an interest in the culture or interested in other things that are connected with the language.

Mike Blake: [00:24:49] So, I’m curious, have you mentored people that maybe kind of felt like they had to learn a language for business, but their heart really wasn’t in it? Maybe, there’s another one that wasn’t as useful immediately, but that was really – you know, maybe they had to learn Spanish, but they wanted to learn Finnish or something, right. Have you encountered that? And if so, how does that work? Are there people that can sort of overcome the feeling like they have to learn a language for business or does it have to be more organic to really be successful?

Lydia Machova: [00:25:26] Yes. So, my answer in that question, I have obviously met a lot of people. This is actually quite a common problem. “I feel I should improve my German because I have learned it at school and it’s useful and, you know, I want to put it on my CV, but actually, you know, my heart calls me towards Italian or something.” In that case, I tell those people to go where their heart calls them because you cannot really trick your mind.

Lydia Machova: [00:25:54] If you are not genuinely interested in learning that language, you can do whatever you want. You can have the most effective methods, but your brain is just not interested, right? I believe learning is a very natural process, and our brain wants to learn stuff that it finds interesting and useful for life.

Lydia Machova: [00:26:12] So, if you feel you should and maybe, you know, like kids at school, my parents want me to learn the language and it will be useful to me one day but I have no idea how right now, then it just doesn’t work, and you will not really pick up any of that language.

Lydia Machova: [00:26:27] So, that’s one way to put it. I would say start with the language that you really want to learn because then you can see what an amazing progress you can make in a much shorter time, and I believe that you will get so interested in the process of learning the language that you can then easily apply it to learning other languages that you will need later on in life. Right?

Mike Blake: [00:26:47] Right.

Lydia Machova: [00:26:48] But also, so if someone has a situation where they really need to learn that language, it would really help them and they cannot quite get interested in that, I would say work on making it interesting for you. And, I can use my own example. Speaking of German, that was my second language. So, my first language was English when I was 11, and then we added another language when I was 15, German, at school. And I just hated it for the first two years. I thought it was the most boring language in the world. I didn’t like the sound of it. It was too complicated. I just didn’t like it. I got good grades, right? I could learn those words and learn some grammar, but my heart wasn’t in it.

Lydia Machova: [00:27:28] And then, I realized that I wanted to become an interpreter and I will need two languages for that. And, now I’ve already spent two years learning German, so German should be probably the other one. So, I was thinking, how can I make this more fun? How can I make it more interesting? And that’s when I actually started developing the methods that I now teach people. And, for example, with German, I started to watch German TV massively, half an hour every single day, and I didn’t understand almost anything at the beginning. But I got into it, and then I started watching some sitcoms that were repeated on TV and that got me interested. And, it was just fascinating for me to see how I fell in love with the language just simply by spending time with it, by using materials which I found interesting, by being hooked to the content, right?

Lydia Machova: [00:28:20] So, you can change your attitude to the language to sum this up. But I think that you cannot really force yourself to learn a language that you are not interested in and you do not find any joy learning the language.

Mike Blake: [00:28:36] I have my own sort of language abandonment story, and I’ll probably come back to it at some point as a matter of personal pride. But for a while, I was learning Dutch, and for whatever reason, Dutch and my mind just did not click. Everything was such a struggle. And I think it’s because Dutch is so close to English that I couldn’t get my mind off of applying English to Dutch. And, you know, I never got the word order right. And, I can explain to the grammar, I could never get the word order right. And, at the end of the day, I wasn’t so interested in Dutch culture. I didn’t have so much interest in doing the business in the Netherlands, especially because that’s one of those countries where everybody really does speak English quite well, so, and they’re happy to do so, that I just could not sustain the motivation.

Lydia Machova: [00:29:30] Yeah. I totally understand that. And, actually, again, you are not the only one. I have so many friends who told me that they found it extremely difficult to practice their Dutch in the Netherlands because everybody replies in English and the Dutch find it a nice gesture like, “Oh, I see you’re a foreigner, so I’m going to switch to a language which you are comfortable with.” But then my friends, polyglots, wanted to practice the language, right? They came to the country to practice and they felt really heartbroken. It’s like, “Oh, is my Dutch so bad that you switch to English?” But that’s because it’s so natural for them to switch to English, right?

Mike Blake: [00:30:05] Yeah. The Scandinavians are the same way. I probably learn Swedish more by not actually going to Sweden because if I’m engaging on social media, it’s just there’s no incentive for them to switch the language, right? But if I try to speak Swedish in Sweden, they’ll look at me and they’ll say, “Well, you’re kind of cute, but let’s not do this.” Right?

Lydia Machova: [00:30:26] Sorry. That just proves the point that you don’t need to travel to that country to learn it. And as you said in your case, maybe you even shouldn’t, because that can be counterproductive, right?

Lydia Machova: [00:30:40] With the internet and with the immense possibilities we have today, you can create that country in your mind, right? You can put on podcasts and YouTube videos, and you can have people speaking in that language to you in your ears all day long. So, yeah, you really don’t need to travel to another country to learn the language.

Mike Blake: [00:31:01] So, you mentioned a term that I want to explore with you because I think, to me, it’s a very sensitive term, almost an explosive term in learning a language, and that is the term fluent or fluency.

Mike Blake: [00:31:21] I learned years ago or I decided years ago I was never going to tell somebody I was fluent in a language because somebody will always come along that knows it better than I do. And, it served no useful purpose for me. And so, I tend to use the term I’m comfortable in a language or I can generally speak it without a translator unless it’s something that, you know – if I were representing the United States in a nuclear arms discussion with Russia, I would have a translator regardless. It’s too important to miss that, right? Even though there’s nothing I couldn’t do in that language if I wanted to.

Mike Blake: [00:32:03] But, but fluency, you know, the first question I receive if it comes up that I’ve learned a language – fluent – are you fluent? How fluent are you? I’m not even sure you can say how fluent are you where it’s sort of how pregnant are you.

Mike Blake: [00:32:20] So, I’d like you to comment on how you see the word fluency. What does it mean to you and do you sort of have the same – do you have a similar experience with the word that it can be almost a dangerous word in learning languages, the term fluency?

Lydia Machova: [00:32:38] That’s a very good question, and I really love this metaphor about how pregnant are you. Actually, I think we can explain this using this metaphor because with language fluency, just like you said, there is – we kind of tend to think about it that there is this highest level of speaking that language. And if you are not there yet, you shouldn’t call yourself fluent, right? You shouldn’t tell other people that you know this language already.

Mike Blake: [00:33:04] Right.

Lydia Machova: [00:33:05] But this is just like with a pregnant woman. Is a woman pregnant when she’s one hour before giving birth? Probably not, right? You see her with a belly, so you will say that she’s pregnant even earlier. But in the first three months or four, she doesn’t really show, so, right?

Lydia Machova: [00:33:22] This is really quite similar to learning a language. So, when the belly starts showing, coming back to this metaphor, that’s when you are gaining fluency. And, I believe there is a certain level when you are really comfortable using that language, although you are still making mistakes and this is perfectly fine. Fluency doesn’t mean that you don’t make any mistakes, that you know every word and you understand everything.

Lydia Machova: [00:33:52] For me personally, this is my definition of it. It means that you can easily have a conversation with a native speaker of that language, and it is not unpleasant or painful for the other person to have this conversation with you. Because a native speaker can have a conversation with a beginner and be very patient, right? But they need to be very careful about how to express themselves and what words to use, and then this learner will ask them, “Well, can you please repeat it? Can you say it in a simpler way?” This is not a very natural and nice conversation to have, right?

Lydia Machova: [00:34:24] So, I personally try to achieve the level where I can have a nice fluent conversation and I can read stuff in that language, which was meant for native speakers. So, not some simplified text, but normal textbooks, usually nonfiction, that is understandable to native speakers. If I can understand it, if I can read the book and it’s not painful for me, it’s actually enjoyable, that’s how I know that “Okay, I got to this. I got to this level and I can now use the language in practice.” Right?

Mike Blake: [00:34:57] Right. So, in Europe, of course, as you know, but our listeners may not, there’s a testing system to determine your level of facility with a language A1, A2, et cetera. I forgot what it’s called, but I know it goes all the way up to C2 as my understanding. In your mind, what is your experience with that system, and how valid is it as a measurement of your command of a particular language?

Lydia Machova: [00:35:27] All right. I believe it’s quite unfortunate, actually. It’s called the European Framework of Reference for Language Learning, and it’s very heavily used in here, in Europe. So if you ask someone in the street, they will tell you, “Oh, my French is B1 and I’ve got a certificate of B2.”

Lydia Machova: [00:35:47] But again, it’s unfortunate because it kind of gives you the idea that what you want to achieve is the highest level, the C2. That’s when you can say that you can stop learning the language and you don’t need to work on it anymore, right?

Lydia Machova: [00:36:01] So, just to clarify, there are six levels. A1, A2. This is beginners, just basics in the language. Then, we have B1 and B2. This is intermediate. And then, we have C1 and C2. But what most people don’t really know is that C1 and C2 levels are for people who want to use the language professionally. That’s for translators, interpreters, language teachers. You do not need to be a C-level speaker in order to use the language comfortably.

Mike Blake: [00:36:27] Okay.

Lydia Machova: [00:36:28] So, getting back to the metaphor, sorry, these [inaudible] fluency level, that’s what I would call a B2. And, I have a nicer metaphor, maybe to explain this. Have you seen the movie Cast Away with Tom Hanks?

Mike Blake: [00:36:44] I’m familiar with it. Yes.

Lydia Machova: [00:36:45] Okay. So, he gets stuck on an island, right? And, I hope I don’t make any spoilers here, but he tries to get away from the island and he fails several times. He builds a little raft and he cannot get across the last wave because the waves further away from the island are bigger and bigger and they always kind of drag him back, right? So, he stays there for a long time.

Lydia Machova: [00:37:08] I believe this is very similar to language learning because you are trying to overcome those waves and they are very small at the beginning. That’s when you are learning your first words and everything seems easy because, you know, you learn hi and thank you and everything else. But then the waves start to get bigger. So, the more advanced you are in the language, the more difficult problems arrive. And, for you to get to a comfortable fluency level, you need to overcome that last wave so that you get away from the island and you are not dragged back towards it with the waves.

Lydia Machova: [00:37:40] And for me, this level is the B2 level. It doesn’t mean that you cannot get any further. You can always go deeper and have a better, more professional understanding of the language. But if you get to B2, you are above that, beyond that last wave, and that means that you can stop rowing. You don’t need to work on the language. You don’t need to keep learning and go to language schools and pay teachers. You are already there. You will not get dragged back towards the island to zero knowledge, to complete beginner. And, the only thing you need to do is to brush it up when you need to activate it.

Lydia Machova: [00:38:15] So, you can afford not to use the language even for several years. And then, when the occasion comes, you will say, “Okay, give me a weekend or a week or maybe a month, you know, and I will get back into the language and I’m back on that fluent level.” This, I believe, is something that most people don’t know and that’s why they try to either get to C2 or they think that they don’t speak the language yet. But this is just like with the pregnant woman, right? You are pregnant even when you are not one hour before giving birth.

Mike Blake: [00:38:47] I like that. I like that way of analogy. It takes me back to my Russian experience. I had the very good fortune to start learning Russian in high school, believe it or not, and then through college. But then I got a job in, sorry, I studied in Moscow, and then I got a job in Minsk. And, the first three months that I was there, I realized that my school Russian was not going to be enough. And in a place like Minsk, nobody spoke English whatsoever. I either spoke or starved. And, I remember for the first three months I was in bed by 7 o’clock because I was so exhausted from learning the language and the flying because I was translating it. I didn’t have the brain pathways that I was speaking it as a language. I was translating in real-time all the time.

Mike Blake: [00:39:36] And then, there is one day where I crossed that wave and I don’t know exactly when the day was, but there did come a time when I realized I was now thinking in that language. That was now – that time was a third language, and it was no longer that kind of effort. But I never thought of it that in that metaphor. So, I may borrow that.

Lydia Machova: [00:40:01] Please do. Yeah. I think it explains it well because you don’t need to achieve the highest point of a mountain or something, right? But you get to that level. And, I’m sure that it was a great feeling for you when you woke up that day and you realized, “Wow, I can speak Russian.” It’s an amazing feeling, isn’t it?

Mike Blake: [00:40:19] It was actually a great day when I realized I got home from work and I didn’t want to go to bed right away. That was the big thing.

Mike Blake: [00:40:19] So, it’s interesting. So, your definition of fluency then I think is very important because I think there’s a belief that if you don’t achieve sort of your level of fluency where you’re a professional linguist, you’re a professional translator, that therefore that you fail. But in point of fact, and again, this gets into – again, you know what your definition of fluent comfort level, whatever, you can still get a lot done in a language without achieving that level, right?

Mike Blake: [00:41:10] I think the statistic I saw was that if you learn 2000 words in a target language, you can engage in 80% of what you need to engage with, and then if it’s ten thousand words or it’s about 95%, which isn’t that much if you pick the right words, right?

Mike Blake: [00:41:26] And, is that kind of what you teach your clients that it’s not about knowing every word because even native speakers make mistakes. You know, a lot of Russians don’t fully know all the grammar rules with all the connections and so forth. Is that what you teach them to sort of set their expectations at a realistic level?

Lydia Machova: [00:41:52] Yes, yes. And, I think that many people don’t even know that there is, as you say, an attainable level that will not take you ages. We are used to, at least in Europe, we are used to learning languages all our lives, and most of the people I meet here, they will say, “Lady, I’m just – I’ve been learning English for 15 years. I still cannot speak it. What does that tell me? It tells me I’m obviously not talented. It tells me I obviously cannot learn a language because I’ve been trying for 15 years.”

Lydia Machova: [00:42:24] But then when we dig a little deeper, we realize that, well, what were the methods? How did you enjoy that process? How much time did you really spend? Because if someone goes to a lesson once a week and there are 10 people in the classroom and then they spend one lesson reading and then on one learning grammar, and then they speak every fifth lesson and they say two sentences. Well, no wonder you don’t speak the language because you haven’t practiced the skill of speaking, right?

Lydia Machova: [00:42:47] So, this is one problem that people feel that they have been learning the language forever and they still don’t have the results, but also they don’t realize that the result is actually usually very near at their stage. If they’ve been – if they’ve spent some time with the language for 15 years, then they can actually achieve amazing progress within half a year or a year if they give it maybe half an hour, an hour tops, a day, they can actually get to that fluent level and stop learning. You don’t need to keep on learning forever, so it actually saves you time, right? Rather than, if you decide to give it a little bit of your time, one hour one lesson a week for 15 years, and you feel you will never ever get there. It’s a huge difference. So, yeah, people don’t usually know about this comfortable fluency.

Mike Blake: [00:43:36] I’m really glad you brought that up because I think that point is so smart. Because when you look at it, if we tried to learn any skill, it could be computers, it could be making shoes, if the only exposure we had to it was one hour of lecture a week and hands-on experience of five minutes a week, you’d never make very good shoes. You’d never be very good with computers either. So, there’s no reason that should be different with a language.

Mike Blake: [00:44:06] And, I want to kind of pause on this a little bit because, and you’ve mentioned this before that people say they’re too busy to learn languages. I suspect you and I agree. It’s not that you’re too busy. It’s, A, you don’t know how – you don’t really understand what time it takes. And, B, you’re just choosing to do something else with your time, which is fine, right? But unless you tell me you never watch television, you never surf social media, you have time to learn a language. You’re just deciding those other things are more important.

Lydia Machova: [00:44:35] Exactly.

Mike Blake: [00:44:36] But, you know, and there’s a common, I think, misconception and I think you agree, but please tell me if you don’t, that the only way that you can – sorry, I was going to say the bad word, that you can learn a language well is through immersion that you have to live in that country or you have to be in a U.S. Military Monterey school, which is really good, or a three-month – live in a farm for three months where they only speak Egyptian or something. But that’s not really true, is it?

Lydia Machova: [00:45:10] No, definitely not. And, I believe it’s so comfortable for people to think of language learning in this way because it is easy, right? It’s like, “Hey, here’s my money. Come and teach me or bring me to your course where you will give me exactly the right material I need to have every day and walk me through your process. And after three months, I speak the language.” Right?

Lydia Machova: [00:45:34] I think that people like to approach it in this way. You need to travel because they want to maybe get rid of the responsibility for learning, right? And, obviously, it helps. I mean, if you can immerse yourself in the language by going and living in the country or being around the native speakers of that language, that’s awesome. Use it, use those opportunities. But you don’t have to in order to learn the language.

Lydia Machova: [00:45:59] And, I know so many people and actually, I’m an example of that too, that you don’t have to do it because you, as I said, you can create that environment, that language environment in your headphones, on your computer. You can look out for those opportunities to talk to people with today’s international world. Even for me living in Slovakia, it’s very easy to find native speakers speaking French or Spanish or Polish here in Bratislava, right. So, however you decide to approach this, make sure you find the right opportunities to practice the language and you can absolutely do it if you take the responsibility for doing this by yourself, right?

Mike Blake: [00:46:42] What in your mind is the most common mistake people make when setting out to learn a language?

Lydia Machova: [00:46:50] Well, it boils down to this responsibility again. They look for external resources that will feed them the language, spoon-feed them, right. They want a ready-made solution, a shortcut, something that will not cost them any energy, any time. They are willing to pay money but just do it quick, right, preferably in my sleep. And people just –

Mike Blake: [00:47:16] I was going to ask you about that. I take it you’re not a big fan of these programs that say they’ll teach you a language while you sleep.

Lydia Machova: [00:47:25] Well, I won’t say that they don’t work, but I haven’t found one that works yet. If someone comes and convinces me that this work, I’m very happy. I believe that technology has still to bring us a lot of inventions, amazing inventions, which will probably change even language learning.

Lydia Machova: [00:47:42] But so far, nothing like that has ever worked. I haven’t met a single person who would say I learned a language effortlessly. It doesn’t work because it’s a skill. You need to learn so many new words and you need to have listened to so many recordings, right, and need to have had so many conversations that it just doesn’t work. It does take time.

Lydia Machova: [00:48:01] So, most people realize this and they want the shortcut. And, usually, they look for the easiest solutions. So, they download an app, right? There are many very popular apps and they just want to give it this five minutes a day and they expect that this is how to learn a language, but it’s just not enough. It cannot work like that.

Lydia Machova: [00:48:20] So, I believe this is the biggest problem, taking responsibility for the learning and approaching language learning as a skill that requires some time.

Mike Blake: [00:48:29] We’re talking with Dr. Lydia Machova of Language Mentoring, and the topic is, Should I learn a second language?

Mike Blake: [00:48:35] Just a few more questions because our time is nearly up. But I did want to – you just touched on something I want to ask you. What is your opinion of all these new apps that are out? The Duolingo, the Memrise, the beams of the world. Maybe, even Rosetta Stone gets lumped into that. How useful are they as a language learning tool?

Lydia Machova: [00:49:00] I believe they are useful, and I’m personally also a fan of them. But I take them as a nice, playful addition to my language learning because I believe it’s very difficult for an app like this to cover all of the language skills that you need to learn.

Lydia Machova: [00:49:19] So, if I only put words to pictures within the app or I only repeat some phrases, I’m not forced to really think about some words and say them to create content in the language. It cannot help me to learn to speak. There is no process in this app that can help me to speak because the only way to learn to speak a language is to practice speaking it, right.

Lydia Machova: [00:49:44] So, these people expect that just by being playful with the language and playing with the words, they will somehow magically learn to speak the language. I don’t get it how it should be even possible. I don’t expect this from the app because I know I’m not practicing that, right?

Lydia Machova: [00:50:01] So, I’m not opposed to the idea. I think they’re a great gateway to learning languages, and I like it when people get excited and they’re very addictive. Let’s face it. They are built to be addictive, right? And, I myself have been hooked on Duolingo and Memrise and all of these apps. But I’ve always realized that this is a very nice game, right, to be in contact with the language but I need to work on the language elsewhere, too, if I want to really speak it. If I just want to kind of dabble in it and learn a few phrases to use on my holiday, then they’re the perfect solution. Go for that. Use them and go on holiday and impress the native speakers, right?

Lydia Machova: [00:50:40] But if you want to actually use the language, learn it, know it. Be beyond that last wave. Be fluent in it. The apps will never be enough, at least not the ones that we have so far. I haven’t seen an app which would cover all that.

Mike Blake: [00:50:54] I think I agree with that. I’ve found Duoling – I tend to use Duolingo and Memrise, and to me, they’re a good start, but I quickly found that if I really – if I wanted to achieve the level of comfort that I wanted to achieve, I needed to have an actual textbook in front of me where I could see how the language is structured. And, I’ve also found a word frequency dictionary to be helpful, as well as flashcards. Of course, everything’s different for other people.

Mike Blake: [00:51:30] In your system, and I hope I’m not asking you to give away too much intellectual property, but when somebody sets out to learn a language and maybe they did start with Duolingo but they realize that Duolingo can only take them so far, what are other tools does a person need to have in order to be successful?

Lydia Machova: [00:51:50] Right. At the very beginning, I agree that a textbook is a must. I have known a lot of other courses. I tried learning some of my languages with them so that I can test different resources and different materials. But at some point, I agree that in order to really understand the language and start understanding the nuances and the differences and why does it work like this, you need to have certain textbook material, right?

Lydia Machova: [00:52:19] But afterwards, if you get over those first two stages, A1, A2, beginner stages, and you become a lower intermediate where you can already understand roughly what texts in the language are about or you watch a movie and you don’t understand everything but you get different phrases and you can kind of get by, that’s when it starts getting really interesting because that’s when you can use immense resources online and you can start using them according to the topics you enjoy.

Lydia Machova: [00:52:49] So, that’s when you can introduce podcasts and start reading books. You can start with simplified books or bilingual books. There are hundreds and thousands of them online available. And, you can pick materials that you are interested in and then spend time with them systematically so that you can acquire new vocabulary and understand more of the grammar and also gradually start speaking, practicing the output as well.

Mike Blake: [00:53:16] So, just a couple more questions before you go. I want – I’d like to talk about the word polyglot because, you know, at least in the English language, I can’t speak for other languages, but the term polyglot has almost a magical meaning, in a way probably too magical, if I’m honest about it. Is a polyglot somebody who, in your mind, is that somebody who speaks three languages or more? Is it five? Is it 12? Does the term really even matter?

Lydia Machova: [00:53:56] I wouldn’t say it does, and there is no official definition of the word. A polyglot is a person who speaks multiple languages. But in today’s world where there are so many people from different backgrounds and countries, it’s very natural for people to naturally go through life and pick up two or three languages, right? Your mom is Spanish and your father is American, and you spend a lot of time in France, so you end up speaking three languages.

Lydia Machova: [00:54:24] But I believe polyglot is really someone who enjoys the process of learning new languages and learns them also for pleasure. So, it’s not that you picked up the languages because you had an international life or your dad was a diplomat or something, but because you are truly interested in the language, right? So, I see polyglots more as people who take language learning as a hobby.

Mike Blake: [00:54:50] Okay. Yeah. I think that’s right. I like that definition, and maybe it’s no different than somebody who just learned as a musician, who learns different instruments. Right? Maybe, someone plays the guitar and the piano, and that’s just what they decided to do.

Mike Blake: [00:55:05] Lydia, this has been a fun conversation. I could talk to you for hours, but I know it’s Friday evening where you are. So, I want to be, of course, respectful of your time. There are probably questions we didn’t get to that a listener would like to know about, or maybe a question we didn’t go into as much detail on. If a listener wants to contact you to find out more about this topic or maybe take advantage of your expertise, can they do so? And, what’s the best way to do that?

Lydia Machova: [00:55:35] Yeah. I would be happy to. So, you can find me at languagementoring.com. And, we are on social media as well, Facebook, Instagram. You can watch some YouTube videos. I have some lectures and presentations in polyglot events, also findable on YouTube. So, yeah, language mentoring is the term.

Mike Blake: [00:55:59] That’s going to wrap it up for today’s program. I’d like to thank Dr. Lydia Machova so much for sharing her expertise with us.

Mike Blake: [00:56:05] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next big business decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us so that we can help them. If you’d like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn as myself and @unblackeable on Facebook, Twitter, Clubhouse, and Instagram. Also, check out my new LinkedIn group, a group that doesn’t suck. Once again, this is Mike Blake. Our sponsor is Brady Ware and Company. And, this has been the Decision Vision podcast.

 

Tagged With: Brady Ware & Company, Decision Vision podcast, language learning, Language Mentoring, learning a language, Lydia Machova, Mike Blake, second language

Steve McGuinness from Setco for the Outback-Grill and Energy Seal and Anna Teal from Aphasia Readers

November 16, 2021 by Kelly Payton

Anna Steve
Cherokee Business Radio
Steve McGuinness from Setco for the Outback-Grill and Energy Seal and Anna Teal from Aphasia Readers
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This Episode is brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

 

Steve McGuinnessSteve McGuinness, Founder and CEO of Setco for the Outback-Grill and Energy Seal

From a young age, Steve McGuinness has been founding companies – three in college alone. And despite some ups and downs (sometimes with disappointing business partners), he went on to found a successful roof coating company for which he developed innovative products.

But his curiosity about the world and drive to push himself to new heights has caused him to do even more.

In the past two decades, he’s climbed Mount Kilimanjaro, completed full Ironman’s, jumped out of planes and started an acting career. “I call doing Ironman’s my midlife crisis,” laughs McGuinness, who also has a pilot’s license, snow skis, kayaks and scuba dives.

And the middle-aged entrepreneur isn’t done yet. He’s launched another passion project: a portable grill for outdoor enthusiasts inspired by how bonfires naturally attract people to congregate around their warm flames.

“Since I was a kid, I’ve always camped and loved to hike. I did a lot of backpacking in college and when I had kids, we did a lot of family camping,” McGuinness says. “I wanted to create a product that would create these warm memories for people and be incredibly versatile.”

The Woodstock, Georgia resident created a grill that is light, adjustable and adaptable, and portable for car camping and RV travelers: The Outback Grill Explorer 300. It also can serve as a firepit.

The entrepreneur believes that while it’s important to go “full throttle, it’s even more important to know how to slow down, sharing food and fellowship around the campfire.”

As CEO and founder of Outback Grills, the undertaking has had its own share of adventures, including travel to China to find a manufacturer and creating a niche in the world of grills.

“It’s definitely David vs. Goliath. I’m up against some major, major names. From production to the website, strategy research and start-up capital, it’s been a big undertaking.”

But training for Ironman races has inspired him to go the distance with his business endeavors.

“The Ironman triathlon and climbing Kilimanjaro pushes you beyond what you think you can do and that inspires me. And it transfers over to business – to be able to endure things that you thought you’d never be able to endure and keep going.”

The Explorer 300 burns any kind of fuel, from hardwood logs to lump charcoal. It’s sturdy and portable with 300-square inches of cooking surface. Telescoping legs means people can put it at a comfortable height and the adjustable grill surface means outdoor chefs can control the heat of the grill. And it only weighs 22 pounds, while being sturdy and well crafted.

Steve McGuinness is available for interviews about his inspired journey, can-do attitude, and the Explorer 300.

Images of his adventures are here and the grill are here.

Outback GrillsConnect with Steve on LinkedIn and follow Outback Grills on Facebook and Instagram

 

 

 

Anna TealAnna Teal, Author and Owner of Aphasia Readers

Aphasia Readers is book series developed by a husband and wife team who realized a need for simple readers with adult-themed content to help practice reading aloud as a form of speech therapy for those with aphasia and apraxia. Each book was thoughtfully designed with a spiral-bound construction for easy page-turning for those with a weaker side. There are icons and visual support throughout the book to help with word retrieval. The illustrations are done in calming colors to help keep the mind at ease while practicing. Our first book has six sessions for scalable practice (practice as much or little as you desire). We also included customizable sections to build on practice sessions. Each session included dialogue relevant to everyday issues that a reader may encounter in real life, making it easy to recall those phrases in everyday life outside of practice times. A portion of the proceeds from each book set goes back into supporting aphasia awareness.

Aphasia Readers

Connect with Anna on LinkedIn and Follow Aphasia Readers on Facebook

 

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Speaker2: [00:00:23] Welcome to another exciting and informative edition of Cherokee Business RadioX Stone Payton here with you this morning. And today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my alma coffee JD.com and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. As for Harry or the brains of the outfit Letitia and tell them that stone, since you, you guys are in for such a treat today, a little bit later in the broadcast, we are going to welcome back to the Business RadioX microphone. Miss Anna Teal. She’s got a completely new and different project. She’s here to talk about, excited to get caught up on her work and learn all about that. But first up on Cherokee Business Radio, please join me in welcoming to the broadcast with outback grills. Mr. Steve McGinnis. How are you, man?

Speaker3: [00:01:25] I’m doing great. Great. Thanks for having me today.

Speaker2: [00:01:27] Well, despite the fact that we let you in the lobby for, you know, half hour there as we were visiting about Hannah’s new project before we came on here, we are delighted to have you on the on the show. Outback grills give us a little bit of an overview of that, that business and how you’re trying to help folks, man.

Speaker3: [00:01:44] Sure, sure. It’s a portable grill that can burn hardwood logs, lump charcoal or charcoal briquettes. It’s portable. It has adjustable legs so you can sit it down and use it as a fire pit or raise the legs up. Put the cooking grate on top. You can cook on it steaks, burgers, whatever you want.

Speaker2: [00:02:07] Well, it sounds marvelous to me as many of our listeners know and certainly are one in this room knows by now because we spoke for five minutes. I love to hunt and fish. I love the outdoors. I’m not near the the athlete or outdoorsman that you apparently are. We’ll learn more about that in a moment. But no, I find this whole idea attractive. The portability, because I hunt in different places. In fact, we’re dark after this episode through Thanksgiving because I’m headed down to Northwest Florida and I’m thinking, maybe I should have an outdoor grill in the back of the truck right next to a case of natty lights, right? Absolutely. Show up prepared. So, yeah, talk a little bit about your background, if you will, and maybe within that. What prompted you to create a product in a market that I would think, you know, there’s already some activity in this sector, right?

Speaker3: [00:02:57] Yeah, I’m learning that the hard way I got the idea years, 25 years ago, I went on a trip to South Africa selling another. My day job is roof coatings, so I had a distributor in South Africa and they have barbecues very similar to ours. But they call it a Bri’s and it’s more of the event. The cooking is the event, whereas here in the states, you’ve got a guy on the back porch flipping burgers. The other guys are watching the game on TV and then women are in the kitchen drinking wine. But in South Africa, everybody came to the braai, everybody came to the cooking feature and it was very relaxing, very fun in the sense that you got to to interact and talk with the people who you’re having the barbecue with. And I brought that idea back, and I try to explain it to my friends and they all said, Well, just don’t get it. It’s just a barbecue. So I worked with with a CAD drawing company, and we’ve designed the cad drawing for the grill. I had a couple of prototypes manufactured and shared the prototypes. My friends are like, Are now I get it. And it’s just not the grille on the back porch. You could take it with you car camping RV to the beach, tailgating. And once we had the CAD drawings drawn up and the prototypes made, I actually applied for a patent and got a U.S. patent on the design. Yeah, that was that was kind of a neat adventure.

Speaker2: [00:04:25] So what made it patentable? Is that a word in a patentable patent worthy? Yeah. Well, it

Speaker3: [00:04:33] Had some features that other products on the market they don’t have. It has telescoping legs. So again, you can raise it and lower it. Yeah, it has a cooking grate that also can be raised and lowered above the flames. And what’s really cool is when you’re finished with it, you take the legs off, you close them down, you put them under the cooking grate and then you can carry the grill like a briefcase. Oh, sweet. It’s about it’s about twenty two pounds, about 18, 18 and a half inches across. So it’s not really large. Yeah, and it’s not overly cumbersome to to work with.

Speaker2: [00:05:10] Now this is not your first entrepreneurial rodeo. Yeah, you have an entrepreneurial background.

Speaker3: [00:05:17] Yeah, yeah. Some people call it a bent, so. Yeah, I’ve I’ve always been into business. I mean, when I was 13 years old, the only thing I wanted for Christmas was a file cabinet. Yeah, just to organize things. I know it’s really weird. I think back and I still think it’s weird. But when I was in college, I started three companies and that’s where I think I really got the taste for. It is, you know, once again, I get out of high school and into college. You’re making big, big boy decisions. And I really enjoyed the three companies I made, and I’ve kind of always had that mean going forward. Four or five years ago, I was in St Thomas with my family. We were diving and the Dove Master had his little plastic PVC tube with like bibs in it, and she would rattle this tube to get your attention underwater. Well, I was always down on the reef out in front of everybody, and it sounded like coral rolling across the bottom of the ocean, so I never really heard her shake that. So when I got back, I said, he’s got to be a better way of communicating on the water. And I came up with a product called the Dove Cricket. And basically, it’s when I was a kid, we had toys that mimicked crickets. You know, you push the metal tab and release it and make two tones. Yeah, yeah, yeah. Well, I found something in a different market, in a different industry and repackaged it and relabeled it. And now I sell it as a Dove Cricket underwater communication. So that was, yeah, that was fun. That’s really cool.

Speaker1: [00:06:58] As a fellow diver, I can appreciate that. Do you

Speaker3: [00:07:00] Guys? Yes, we’re going to. We’re going to Key West for Thanksgiving. So I think about that.

Speaker2: [00:07:06] That’s awesome. So and now roofing coatings, roof coating.

Speaker3: [00:07:11] This is my day job. I’ve been in the roof coating business for almost 30 years. It’s hard to believe it’s been 30 years. Basically, the liquid applied coatings that’ll make a roof waterproof and reflect about 90 percent of the heat from the sun. So they’re very energy efficient. Yeah, primarily used on commercial and industrial roofs. And that that’s that’s taken me around the world, I had distributors literally in 16 different countries. So that was that was a big adventure.

Speaker2: [00:07:40] Wow. So let’s go back to this to this grill. You can see the idea and then you get the CAD drawings. Or maybe I’ve got the sequence wrong when you’re when you’re launching something like this. I mean, it’s all beautiful. You’ve got to go to his website. Is it outback grills, outback dash grills, dot com

Speaker3: [00:07:57] Outback dash grills?

Speaker2: [00:07:59] I mean, it’s cool. It’s got video, it’s got explanations. It’s got I mean, they’ve got a great guarantee. The whole, the whole bit. It’s beautiful down. It all look so easy, right? Oh yeah, of course I could have done that, right? No, that’s what it looks like when you see the finished product like that. Tell us a little bit about the process, what was going on in your mind and sequence. Did you put a lot of energy and thought into the marketing side of things? Or was it more on the production? What was it like getting a product to market?

Speaker3: [00:08:29] Yeah, it was. It was a much bigger lift than I thought it was going to be. Once we had the design and a prototype manufactured, then I had to find an actual manufacturer. And I searched a number of fabricators here in the states, and I just couldn’t find anybody who would who would manufacture it. So I had to go offshore. So that was that was an adventure. I found the manufacturer through a outfit is based in Texas and they have an agent in China in this guy. This company, they partner U.S. manufactures with Chinese production facilities. So in essence, I have a guy in country that Swatch watches out for our interest, but finding him and making sure that fit worked. Then he identified three potential manufacturers. We settled on one, and then I went over to China and met him toward the facility. Fascinating. It was absolutely fascinating.

Speaker2: [00:09:32] And then so did you know early on what your marketing channels were going to be? Is that still evolving for you? And I mean, if Cabello’s or whoever approaches you, you’re open to a conversation or absolutely.

Speaker3: [00:09:46] Well, when I got the first prototype, I took it to Cabello’s. I talked to the store manager. I said, Look, I don’t want to sell you anything. I don’t. I just want your opinion. And I brought the gorilla and I set it up. I said, Could this live on your shelf? He goes, I’ve never seen anything like it. Absolutely. This is great. He brought three or four other managers in and they looked at it and they thought it was wonderful. So right now we’re developing, excuse me, the product through social media. We have a Facebook presence, Instagram. We have a website. And I’ve learned that bricks and mortar Cabello’s Bass Pro Shop REIT, which you might really my target market. Right? Right? They want to supply the market, they don’t want to create the market. So what we have to do is we have to create the market, create the demand right and they’ll fulfill the the supply and demand. So we’re still in that stage of of. Going up against, you know, David versus Goliath because of other manufacturers out there that really don’t have a similar grill, right? They have portable grills, but it’s it’s nothing like the Outback Grill, but they have much bigger pockets, much deeper pockets and we’re trying to to to create that demand and and control it. You know, we don’t want we don’t want this thing to take off like wildfire and then we can’t supply the demand. And then it kind of peters out, right? We got to control the growth and then show the bricks and mortar that there is a market for it.

Speaker2: [00:11:20] So my world is probably a little bit small. But what immediately comes to mind for me, because everything I know about hunting, I get off of YouTube brain and all my buddies that tell lies with me at the campfire. So there’s Steve Rinella on the Meat Eater YouTube, and then there’s deer meat for dinner. Rob, Robert Harrington and I would love to see. I would love to see Robert Harrington deer meat for dinner or Steve. I’d love to see him cook it on your grill sometime. But sometimes a little boost, a little. Somebody that has some notoriety like that can really provide a boost. But to your point, maybe too much. Too quick, too. I don’t know.

Speaker3: [00:11:55] Right? I mean, I’d love to talk to him. I mean, that could be a great opportunity.

Speaker2: [00:12:00] Yeah, that would be fun. Well, if I get further down South Florida hunting, which I want this year, then I’ll just I’ll pick up an outback grill and I’ll just drop it off, you know, because I think the one guy the deer meat for dinner guy lives like in South Florida somewhere. So maybe you should drop one off on your way to Key West?

Speaker3: [00:12:17] Not a bad idea.

Speaker2: [00:12:20] All right. So so what’s next then? What’s the what’s the plan? You got it up and running. You got the website, you’ve got your Oh, you know what? Let me ask you about that. This this guy. This is one reason to have your own radio show. You get all this free consulting here. Business RadioX. We’re trying to get our arms around more of a some e-commerce for our for our product service suite. How did you land on the on the whole e-commerce infrastructure? Did you get some help on that as well?

Speaker3: [00:12:45] Oh, absolutely. That’s that’s above my pay grade. I graduated from LSU in marketing.

Speaker2: [00:12:51] Yeah, so you played ping pong and pool like me? I did.

Speaker3: [00:12:56] And now the the way to go to market is just completely alien. I don’t I don’t understand social media, so I have a company that I work with, does the marketing and then have another company I work with that does the PR. So I’m delegating.

Speaker2: [00:13:13] You hear the wisdom of this guy, you’re you’re trying to work with best in class and all these different domains, you’re staying in your lane, you’ve got this idea, but and you’ve got an idea this practical because you’re out there living at two, I think, is a big piece. We talked a little bit about this before we went on air and about, and we’ll dove into your stuff here in a little bit. But it’s the design is so much more functional and has such better legs. I guess when the people who are involved in creating the product or the service are actually living the challenge?

Speaker3: [00:13:44] Yeah, absolutely. Absolutely. It is a challenge, but it’s fun. It’s been a lot of fun.

Speaker2: [00:13:50] But you do. Have you got a lot of irons in the fire, man? I mean, I can I can tell in your voice, you just you have a great deal of passion for it. You’re having a good time. You’re finding the work rewarding and inspiring, and sometimes you’ve got to run out of gas. Where do you go for for inspiration and ideas and to recharge? Is it this outdoor activity? Is that your thing?

Speaker3: [00:14:13] Well, yeah, I think I’m not one that sits still very long. You know, I have to go. I have to have do something. My midlife crisis five years ago, I ran my first Ironman. Holy moly. So that’s it’s cheaper than a girlfriend.

Speaker1: [00:14:31] Congratulations.

Speaker2: [00:14:32] But before you go on and I do want you to go on what exactly is entailed in an Iron Man because it’s several things right?

Speaker3: [00:14:37] It’s a 2.2 mile swim, 112 mile bike ride in the twenty six point four mile run. Wow. Oh, it’s so long.

Speaker2: [00:14:44] I don’t think I could do any any of those a little bit combo.

Speaker3: [00:14:49] Yeah, it makes for a long day.

Speaker2: [00:14:51] I’d imagine I was complaining before we went on air that I wasn’t complaining because I had a great time, but I went to hunt in Utah. That’s completely different terrain. I’m about to go hunt. Tallahassee, Florida, right? It’s just like flat. And I mean, here’s this old fat guy me and making it up these hills and I mean about killed me. I mean,

Speaker3: [00:15:09] In the Alps, dude, I’ll get you two. Yeah, yeah. I learned that I climbed Kilimanjaro about 10 years ago, and that was one of the things you couldn’t train for is altitude. You know, here in Georgia, we got a thousand feet right, but you get almost half of mountain. It’ll get you.

Speaker2: [00:15:23] All right. So you got good at this. You got good at the outdoor stuff. You clearly have reached a level of accomplishment that many of us could only aspire to in that in that regard. How do you think what contributed to you becoming a good businessman?

Speaker3: [00:15:42] Hmm, that’s a great question.

Speaker2: [00:15:43] Well, hey, it took me a minute to get it out, but I thought it was fantastic. I thought,

Speaker1: [00:15:46] That’s a great yeah, that’s a great question.

Speaker3: [00:15:52] Perseverance. I think I think it’s perseverance, you know, you want to do something, you set your mind on doing something and you just do it. You have to persevere and take the good times of the bad times, but always have that goal in sight.

Speaker1: [00:16:07] That’s a good answer.

Speaker2: [00:16:08] That’s a great answer. And we haven’t recorded it. So now it’s like a Business RadioX answer. You just think that it’s not just a steve answer, right? You want to know stuff. Tune into Business RadioX. All right. So where can our listeners get their hands? And let’s throw in the clicky clicky thing. What’s that thing?

Speaker3: [00:16:26] Dove Cricket.

Speaker2: [00:16:28] Where can they get their hands on time cricket? And, more importantly, for the purposes of this conversation? What’s the best way for them to get their hands on the on the grill and or if they are in some sort of marketing channel potential environment like that? Or maybe even investor? I don’t know if you want to have a conversation with you or someone on your team. Let’s leave them with some coordinates in a way to connect man and get the product.

Speaker3: [00:16:52] Absolutely. The website is W WW Outback Hyphen Grylls. Okay. Ok. You can order the grill there. You can contact me there through the Contact US link on the website. The Dove Cricket that’s on Amazon Sweet, the Outback Grill. We’re working on getting on Amazon. It’s just a little bit more difficult than than I thought it was going to be to get on Amazon, but it will be there probably next week.

Speaker2: [00:17:21] Really? Yeah, yeah. All right. So I was getting ready to wrap, but now I got to ask another question on Amazon. Is it when you weigh that thing, that opportunity? Obviously, you feel like it’s worth it. I was operating under the impression that you’re giving up a lot of margin when you do that. Is that not the case or is it just worth it?

Speaker3: [00:17:41] Well, the exposure, it’s huge exposure, OK? It’s a great opportunity to reach a lot of people really quick, quick, right? And it is it’s a different margin. It’s a different equation, different margins. Absolutely. So it’s. At first, I thought it was a really big hit, right? But the number of people that you can reach out to and the ease of the sale, right, I guess it’s going to outweigh the loss of margin. As you pointed out earlier, you know, if any of your listeners are interested in investing, you know, we could be open to to that opportunity, either financially or maybe somebody’s been down this road and has done something like this and understands the markets we’re trying to go after. I’d love to talk to them.

Speaker2: [00:18:22] Ok, so there is an investing opportunity, or at least a conversation absolutely around investing or contributing, playing, playing in some way? Sure. All right. Well, I’m going to get my grill. I’m not going to wait for Amazon. I’m going to get my outback grill from the website. Perfect. You know, and since since I got the inside track with you, I’ll I’ll I’ll just drop your name a little bit. Perfect. Or are they going to charge me like a surcharge if I?

Speaker3: [00:18:51] Take care of it.

Speaker2: [00:18:52] I do that. All right, before we before we do rap, and we really will wrap this time because I want to talk with Ian as as well. What can we be doing? The the folks who are tribe, if you will stay, the folks who listen to this show, the folks we attract and candidly, the folks that we’re sort of attracted to. Yeah, they listen in and they definitely want to advance their own interest. But I got to tell you, man, our crowd really tries to help each other. What can we what can they what can the Business RadioX movement be doing to support you, man? What can we be doing to help

Speaker3: [00:19:28] Buy a grill? And I think what we need more than anything is reviews. Ok, I’m learning that reviews on the website. All right. That’s going to help, I think, establish the market for us and get get the word out and you push the push, the website, you know, all the traffic we can get, I think is going to help as well.

Speaker2: [00:19:48] All right. Well, we’ll make it happen. We’ll continue to try to get the word out for you. And we’re going to continue to follow your story as it unfolds.

Speaker3: [00:19:57] And you know what? I tell you what if you place an order for the grill and there will be a coupon code if you put Radio X, 10 will give you a 10 percent discount on the grill.

Speaker2: [00:20:08] Oh baby, what if I put Radio X 90? Give it a try. Guys, see what happens. No, that’s that’s what we’ll do then. And I mean, I mean, you know, they’re a little bit and just have it because I can have it shipped to Rusty’s House. My my brother’s house, right? Absolutely. Yeah. And you know what? Holly, my wife, my boss, would probably approve the purchase if I said it was a present for the Thanksgiving House. There you go. I like it. It’s all coming together, man. All right. One last time. Let’s leave them with some coordinates website, LinkedIn, email, whatever is appropriate, man.

Speaker3: [00:20:41] Sure, outback hyphen grills. That’s grills, plural.

Speaker2: [00:20:47] Fantastic. Well, Steve, thanks for coming in and hanging with us, and I’m quite sincere. Let’s have you come back as this as this story unfolds. It might be an interesting conversation. Maybe, have you? And if you do have a market partner, you know, like a channel partner at that point or just come in with a delighted guest, but it might be fun if you’re, you know, if at that point you’re working with some other marketing channels, have them come in and talk about the work together, but we’d love to have you back. Yeah, I’d love to do that. Yeah, fantastic. Hey, man, how about hanging out with us while we visit with our next guest?

Speaker3: [00:21:19] Oh, absolutely.

Speaker2: [00:21:23] All right. Next up on Cherokee Business Radio this morning we have with us with aphasia readers LLC. Miss Anna. Good morning.

Speaker1: [00:21:34] Good morning, St.. How are you?

Speaker2: [00:21:35] I’m doing well. So what did you learn in that last in that last segment?

Speaker1: [00:21:39] I feel like I share a lot of the same pain points. You know, the Amazon issue, you know, just listen, those for who are listening like for a business, if you really want to contribute and help buy through their website because we have to pay a larger margin on Amazon. And so we get the more bang for our buck through our website. Even though Amazon is a great channel, like you said, to reach a huge audience and it’s a great tool, we do make a little bit more to, you know, for our products and services, so. But yes, that that totally rang true for us and what we’re going through too. But for us, we our main mission is to give back to our community through, you know, for the aphasia community. So that’s that’s a big push for us for like if you’re going to buy our product, then please go to our website. We love Amazon, but you know, we make a little bit more money if you buy direct.

Speaker2: [00:22:35] All right. So tell us about aphasia. Maybe, maybe it’s appropriate for you to share your back story and maybe you can. We can kind of ease into what this this this thing is that you’ve created here.

Speaker1: [00:22:46] Right. So my husband, he had a stroke. Ryan, he’s here with me. Hi, say hello. He had a stroke at the age of thirty four, so it’s been three years now. And as most people probably don’t know what aphasia is, but one in three people who have a stroke are left with aphasia. So aphasia is a speech and comprehension disorder. And you know, it’s one of those things where it affects your language, not your intellect. And that’s one of the things that we’ve dealt with is some people who try to communicate with Ryan. They’re like, What’s wrong? You know, we’re like, No, he’s he’s still smart and as bright as he ever was. But you know, it’s it’s that communication the the, you know, the pathways that were there before are no longer there. And you have to kind of with speech and practice and in different levels of therapy, you have to reroute your brain to get it out. So it’s it’s a very lonely condition. And, you know, people just without the practice in the speech therapy, they don’t have the confidence to communicate with their family, which is sad because before the event that may have caused the aphasia, they were so freely able to say, I love you and communicate to your loved ones and have, you know, tell stories and you know, and but it’s it’s not there anymore.

Speaker1: [00:24:14] So it’s it’s kind of a heartbreaking condition. But, you know, through Ryan’s journey, we really, you know, he did so great with trying to read out loud like and that’s been a proven source for those recovering from aphasia. The repetitive practice of reading aloud is very important, and it can help recreate those pathways. Look again. Yes. And so, you know, through, you know, because we’ve been involved in all kinds of therapy, you know, occupational therapy, speech therapy, so that’s been our life for the past three years. But the speech thing, you know, Ryan has said to me multiple times, if there was one thing I could get back, it would be my speech. And so that’s something that we’ve really tried hard to get that back and make him feel more confident and communicate. But one of the the ways to do that is reading aloud and, you know, reading and practicing aloud simple sentences, functional phrases, which are phrases that you would typically use every day like, I’ll have a beer, I’ll have a beer. That’s a great

Speaker2: [00:25:20] One. Right, right.

Speaker1: [00:25:22] Ryan definitely can say that, you know, beer. Yeah, he’s actually ratted me out in a couple of speech therapy sessions for that which he’s not really happy about. But so. But yeah, so yeah, those things are so important. And throughout our journey, like I said, we have noticed a severe lack in resources and supplementary tools for adults with aphasia to practice on a simple level and a lot of our friends in the aviation community, they’ve had to resort to children’s books because those are the only form of simple readers available, which they’re not relevant number one to an adult. And they can make you feel a little demeaning. You know you’re you’re already going through a tough time. You’ve lost your speech. You you can’t do what you, you, you know, used to do. So, you know, it’s just a hard time and you want something that’s supportive and that’s relevant to you. So we were shocked that there was nothing available on this level. And so we were like, Well, you know, we’ve gone through it. We know what it’s needed. Let’s create it. And you know, Ryan did a stint in intensive therapy stint and university admissions Michigan speech and language clinic there, the number one aphasia clinic in the country. And we made great friends with the people that run that clinic, and they have helped us over the past year develop these books.

Speaker1: [00:26:52] Well, the first book we just released, but we have a plan for three to help, you know, fill that gap of adult supplementary simple form of readers to help you recover help you practice on a relevant level. And so, you know, the aphasia readers book, it’s comprised of six sessions. That’s like I said, it’s it’s relevant early on in your recovery. So you’re just, you know, overcoming and you’re you’re not far along with your speech recovery yet. So we’ve got six sections that you would typically have filled with functional phrases and sentences that you would typically need in that setting. So, so one is about a good morning. So helping you have a conversation with your spouse. So practicing that dialog so you can practice with with a friend or a caregiver or, you know, whomever, or you can read it by yourself, you can practice it by yourself. And we also tried to be very thoughtful in the design of the book because most people are recovering from a stroke that’s the most common form. And so they have a weaker ride right or left side. So we we did it with a spiral bound structure. So it’s easy to open, easy to keep open, easy to use, easy to, you know, just, you know, use on a simple on a simple level.

Speaker2: [00:28:16] This came up in our previous segment when we were visiting with Steve. When you’re living it, you’re there. Whether you’re you’re grilling wild game out in the field or whether you’re living this, you are uniquely qualified to create something that is functional and productive. Good for you.

Speaker1: [00:28:35] Yeah. So I mean, we know more than ever and we’ve been to so many, we’ve we’ve lived in speech clinics and we’ve done so much practice. So I in a way, I’m not a licensed speech language pathologist, but I kind of feel like I could be. You got your street degree. Do I have my street cred or sloppy? But yeah, so we took all of those things and put them together in a resource and put them in a book. That would really be a helpful tool. That’s affordable, number one, because speech therapy is so expensive and insurance doesn’t cover it. Hardly ever.

Speaker2: [00:29:10] And I did not realize that.

Speaker1: [00:29:12] Yeah, yeah, it’s been a big struggle, you know? But we had to fundraise to get Ryan to the speech clinic in Michigan because it’s just it’s ridiculously expensive and, you know, insurance doesn’t cover it. So that’s that’s going to be that’s one of our missions behind this book is to rate, you know, whatever proceeds from the book purchase, they go to create a vision awareness and to kind of fight to get. Insurance insurance to cover more therapy for people who need it and to really further that mission to educate people about it because we didn’t know about it before Ryan had a stroke. Like what is aphasia? Sure. And so, you know, and a lot of people in the medical field don’t really know what it is. You know, people would try to communicate. The Ryan were like, Oh, he has aphasia. What is aphasia? It was like they didn’t teach you that in medical school. So, you know, there’s there’s just a lot of awareness that needs to be done and in that area. So we’re committed to that and we we want to be able to do like more books and we want feedback from people who buy our books. If they want to see a certain session in their or a certain theme, we want to know about it. We want this to be a community thing and something that you know, we pull together and, you know, help each other get better and find their find your voice, you know?

Speaker2: [00:30:39] All right. So this book and we thumbed through it a little bit a little while ago before we came on air, but it’s illustrated as well.

Speaker1: [00:30:49] It is illustrated. It’s kind of a comic book style, illustrated book, and below it, it has simple sentences with visual support. So with aphasia sometimes to route to kind of get the word out, you need different types of support. And sometimes icons above certain words can really help with word retrieval. And so we found that that’s very important to include. So all of the sentences have that support in there, as well as illustrations that that can help. And at the end of each section session, we included a a illustration or a scene to help with writing practice because that’s important. And we also have customizable sections so people can write in it, customize their coffee order, you know, practice that so you can feel more independent in the community because that’s important. So, yeah, so we are just we are really happy with the result, and we’re so pleased to be able to provide a really multifaceted tool that’s going to help someone with aphasia really get the most out of their recovery and to help practice.

Speaker2: [00:32:02] So as you build out this, my frame for this is like this user community, right? And I envision this community returning the learning to the organization, right? So I’m working with someone and then returning what we learn, I suspect, and maybe you’ve done this already, certainly from your own personal time and energy investment. You’ve probably learned how to use a resource like this to a long, long time ago, when I had black hair and something much closer to a real job. I kind of came from the training consulting world. And so like in my mind, I’m thinking facilitator, guide, additional job age, you know, like resources. And I’ll bet as this effort continues to unfold, you’ll get some great input from other people who are actually living and say, Hey, here’s the book. Love it. Thank you. Here’s how we’re using it. And here’s boy next time on the next edition, think about doing this right?

Speaker1: [00:33:02] Absolutely. That’s what we want. And we’ve from the very beginning of conceptualizing this book, we worked with University of Michigan and their network to do some focus groups, and they were so excited about it. They were like, Yes, yes, yes, like, you know, get it out. Like, We want it, we need it. They were so hungry for that resource. And it’s, you know, one thing about our community is they’re so supportive and so, you know, helpful. Everybody is dealing with the same issues, same things. And we’ve gotten so much like love from them and so much support. It’s just been overwhelming. So we’re trying to we were trying to get it out quick and get it to them so they can use it and feel good about it. Because I mean, it is a common thing. A lot of people have to resort to children’s books to to read

Speaker2: [00:33:52] And never even occurred to me makes again in retrospect, you know, makes perfect sense. And I think we have the storyline for the level to book. I think it’s grilling outdoors. Yeah.

Speaker1: [00:34:04] Yes.

Speaker2: [00:34:05] That at have Blake and he’s already he’s he’s texting his marketing partner, his guy in China right now. Yeah, yeah.

Speaker1: [00:34:14] Yeah, I know we are. We’re open to any kind of feedback. And you know, like I said is, I just I’m really excited. This has been a total, you know, work in process for a while now. So it’s kind of like birthing a baby. You’re sending it out into the world, which I’m sure you can really do too. Absolutely. It’s like you had do all this work up front and you go through the highs and the lows like you. Mentioned and like we dealt with paper shortages and like all kinds of things, you know, trouble with illustrators, you know this and that and the other. And so, you know, it’s it’s really a good feel, good feeling when you can just say, OK, like this is sick and really sick.

Speaker2: [00:34:55] So aphasia challenges aside, and I don’t mean to minimize that, but just for the moment, aphasia challenges aside, writing a book, creating a product with your spouse. That has to have some of its own challenges, right? And rewards, I’m sure.

Speaker1: [00:35:13] But yes, Ryan is anybody who knows Ryan. He is a very sweet spirited person and very patient, and I’m very thankful for that because he has been a guinea pig on so many different levels. And I’m very appreciative for him being being so wonderful in dealing with my crazy harebrained ideas because I’m like, Oh, what do we do about this? What do you do? No, I ask him questions and feedback, and he is a very good about editing, and he’s got a great creative eye. So I constantly go to him to to make sure that we’re doing everything the way he would want to see it. And so he’s been a very important part of of creating this tool. So it’s been nice to have him as a partner. So no conflicts, you know, we’ve had no conflicts, but we’ve we really work well together, so I’m thankful for that.

Speaker2: [00:36:11] So, so this initial product, what all comes with it because there are some other resources right or right, or at least once you get the product, you’re aware of the other resources available because you have a whole website, the whole bit, right?

Speaker1: [00:36:26] Yeah. So we have aphasia readers and on there you’ll find a lot of resources, like if if your spouse or someone you love is just recovering from a stroke has aphasia, they can go and get really great resources again. We partnered with University of Michigan. Some of their resources that they developed are on there. They were so kind enough to let us link to their website. So they have a wonderful library as well as we have fridge functional phrases available which to elaborate on that. It’s really the whole mission of those worksheets is to help those with aphasia be able to practice and prepare for social events. So with the holidays coming up, you know, for Ryan, you know, practicing how to communicate what’s words to practice that are relevant to that time period so he can be able to communicate with family and feel confident about it? Did you say

Speaker2: [00:37:21] Fridge

Speaker1: [00:37:22] Fridge as in refrigerator fridge and the whole fridge part comes in? It’s because we

Speaker2: [00:37:28] All have heard that

Speaker1: [00:37:30] We always struggled to find time to practice and sometimes we would forget about it. And so what we did was create a worksheet that was just easily printable to put on the fridge. And so, you know, you’re always around the fridge. You’re always and, you know, I don’t know about you guys, but you know, the kitchen is our center of our home, you know? Yeah, it’s the center of our home. So we felt like that was a good place to put it to remind us that we needed to practice this. And so

Speaker3: [00:38:02] Certainly he thought of everything

Speaker1: [00:38:04] I’m trying. Yeah, we my whole goal is, you know, it’s been a really tough three years and anything that we can do to help others who are going through a similar situation. I feel a duty and a tug on my heart to to provide everything I know and to make it easier for someone. If I can make it easier for someone, that that’s just that, that’s where my heart is. I want to be able to provide some sort of I know I can’t do a manual. I would love to have had a recovery manual, a step by step guide as to how to get my spouse, you know, better. But the the thing that I just I felt really passionate about is helping others through through tough and tragic times. So, I mean, for us with him, we we didn’t know what the future held and it was a scary time and it can be a very stressful time too. And you know, if we can help provide resources that are easy and just turn key, then you know, that’s what we want to do. We want to help others through difficult times because we know how hard it is.

Speaker2: [00:39:12] Well, you clearly do. And when you and I asked a similar question of Steve earlier, when you do just sort of run out of gas and you hit a wall and and I’m operating under the impression that occasionally you do for you personally or for you guys as a couple. Where do you go to recharge? And I don’t necessarily mean a physical place, you know, are you reading or are you where do you go to? Kind of. It refreshed.

Speaker1: [00:39:39] Well, I turned to my Bible, OK? You know, my God has been such an instrumental source in our life, and I mean, Ryan is a miracle. And we’ve seen God work in his life, in our life, and we wouldn’t be where we are today without, you know, our faith. And so when things get tough and when you hit those roadblocks, that’s been our go to and that’s what keeps us strong and keeps us going. And you know, like I I don’t know how people who who don’t know the Lord do it because he’s just been my I mean everything. So. And we accredited this book to to that. And you know, he’s been all over this project, and I know that it’s just it’s going to help. A lot of people say that’s kind of been, you know, that’s where we go to get our to get our peace and in relaxation and to kind of refuel a little bit because we know that he’s got good plans for us. And, you know, he’s notorious for taking a tragic situation and turning it into good. So that’s that’s kind of what we’re we’re trying to achieve.

Speaker2: [00:40:47] Well, the story is fascinating. Your story is amazing. The two of you are nothing short of inspiring. I mean it. You know, when you know, we all hit snags and then and then when you find out you learn of a story like this and how you’ve chosen to deal with it and work through it, I mean, it’s, you know, it’s like stone to grow up and just deal with your little itty ant bite, you know? But it’s just starting. You’re just getting going with this thing. This you have plans well beyond this first product. You have to speak to that a little bit before we wrap.

Speaker1: [00:41:27] Yeah. So the aphasia readers level one, which you can buy on our website and on Amazon. That one just released and then we’re now working on level two. So that’s going to be slightly harder, a little bit more like two syllable, three syllable words to challenge you. So, you know, once you get comfortable reading level one, you can kind of, you know, take a step up and to continue to work on improving. So and then we’ll have a level three as well, which will be even harder. So but they’ll follow the same kind of template as our current books do. So we’re not going to switch anything up on you. But, but yeah, that’s that’s our plan is for three books, and we’d love to do more than that. And that’s where I’m kind of relying on our community to kind of, you know, tell us what they need, what they want to see because we do have those resources available to, you know, get something out or to do something special. So, you know, we’re we’re really hungry for feedback and, you know, happy to happy to work on new things and to help.

Speaker2: [00:42:34] Well, we mentioned this. We touched on this earlier in the conversation, but I do think you’ll find we’ve discovered this with the Business RadioX community, and some of our clients have discovered this with communities that that they continue to build. Your community is going to be such a marvelous asset because they really will feed that feed that to you, an idea. And it’s a conversation to pick up off air, something that that we started doing a little over a year ago. And my business partner, Lee Kantor, whose idea I can’t take any credit for it. We’re about to do another session after this show is the reason it comes to mind. We do these pro tips and Lee and I, we’ve just been around a while. We’ve got some scar tissue. We’ve learned some things about using this platform to help people and make money. And so we’ll just record like a dozen. We call them pro tips today and then we just, you know, consistently drip them out there. And I I wonder if that’s not something, and you may or may not choose to use this medium, or maybe you do it in text or whatever. But if the whole community got behind kind of creating some tips on just dealing with all the aspects of this, that could be fun for you.

Speaker1: [00:43:43] Yeah, absolutely. We’re we’re totally up for that. I think it’d be great. You know, we would be the perfect fit for that.

Speaker2: [00:43:51] I’ll send you a bill. Yes, thank you. Appreciate that. All right. For those listeners who would like to learn more about this topic in general, who might want to have a conversation with you or anybody on your team or in your community, let’s leave them with some easy ways to do that, whatever you think is appropriate.

Speaker1: [00:44:11] You can go to our website, aphasia readers. So it’s a P-H or a page, a CYA readers dot com. I had to think about that for a second. And then we’re also you can also shoot me an email info at aphasia readers dot com as well. And I wanted to mention that we’re also with Black Friday and Cyber Monday coming up. We’re going to do a promotion to where, you know, any order placed for the first 200 orders, we get there get like a silicone aphasia awareness band, Yap in our colors. So we’re going to run that promotion. And but yeah, we’re we’re looking to to really we’re really excited to see how this does in the marketplace. So we can’t wait. We’re also going to do a Giving Tuesday promotion to for those who feel like they want to donate and contribute. We’ll be offering a T-shirt, which a person portion of the proceeds will go back into, helping us fund the second book because illustrations aren’t cheap. So we’re going to be running that. So if you follow us on our social channels at aphasia reader Adcom, you can see those things come through and as a reminder, if you if you’d like to donate or participate, so.

Speaker2: [00:45:27] All right, so but Grand Central here, Ground Central, what is ground zero anyway? The place to go is aphasia readers. That’s the place to get. Yes.

Speaker1: [00:45:40] Hey, I have to spell that out for everyone who doesn’t know what aphasia is because they’re like, How do you spell out? I don’t know.

Speaker2: [00:45:48] So yes, that’ll be in level six of the book series, which is

Speaker1: [00:45:53] Really odd because if you have aphasia, that’s one of the hardest one said they weren’t very kind to naming

Speaker2: [00:45:59] That.

Speaker1: [00:46:01] So, so yeah, so we’re we’re excited.

Speaker2: [00:46:05] Well, it has been an absolute delight having you and Ryan on the show. So much, so much you got going on. Thank you for joining us and and yet come back and keep us posted when the next book in the series comes out. Let’s circle the wagons and let and let folks know about it. But please don’t be a stranger.

Speaker1: [00:46:26] Of course. Thank you so much for having me on the air again.

Speaker2: [00:46:29] All right. This is Stone Payton for our guests today and everyone here at the Business RadioX family. Sam, we’ll see you next time on Cherokee Business Radio.

Tagged With: Aphasia Readers, Outback-Grill and Energy Seal

Bravery and Hope E7

November 16, 2021 by Karen

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Bravery and Hope E7

On this week’s episode of Mind Well, host Michelle Jones interviews three powerful women from Dahlia’s Hope. Faith Robles shares her experience as a sex trafficking survivor and founder of this amazing organization designed to provide support and resources to survivors of human trafficking.

We also talk with founding board member Cherstyn Stockwell and current COO Cara Durfee about the extraordinary network that has been developed to provide aftercare and bring hope to sex trafficking survivors. This episode allows us to more fully understand what bravery and hope means.

Listeners who want to hear a tremendous story of hope and bravery will want to tune in to this week’s episode of Mind Well.

Dahlia’s Hope is a non-profit based in Utah that provides holistic aftercare services for survivors of sex trafficking who are ready to create a new life. Dahlia’s Hope is the first program of its kind for trafficking survivors in Utah. The primary goal of the organization is to provider aftercare services to help transition survivors into independent living and self-reliance, meeting each survivor exactly where they are in their own journey. DH-Logo

Dahlia’s Hope is an organization that was founded by a survivor of sex trafficking, Faith Robles. A few months before her 18th birthday, Faith escaped her trafficking situation after close to 4 years of victimization. Faith spent five years searching for the aftercare services that she needed, with very little success. She dreamed of creating one place where survivors could meet all of their healing needs. In 2019, along with our founding board members, Faith created Dahlia’s Hope, where she, as well as dozens of other survivors, have already received full, wrap-around, aftercare services.

Once a survivor of sex trafficking escapes their trafficking situation, that is just the beginning. The mission of Dahlia’s Hope is to provide outpatient therapeutic services, case management, residential support, life skills training, vocational support, and medical and dental resources to help survivors function independently and successfully into society. Dahlia’s Hope provides a multi-tiered approach to reach individuals in varying stages of recovery. They have a transitional housing program to assist survivors with their housing needs while in their program. Dahlia’s Hope also offers a therapeutic animal farm for survivors to receive animal assisted therapy and a place of solace during their healing journey.

Cara-Durfee-Mind-Well1Cara Durfee is the Chief Operating officer for Dahlia’s Hope and is a licensed Clinical Mental Counselor. Cara Durfee has a master’s degree in Clinical Mental Health Counseling, a bachelor’s degree in Psychology, and professional experience in both mental healthcare operations and administration.

Cara has served as a manager of a Telecrisis Team, Clinical Program Manager, and Clinical Director at previous employment prior to stepping into her role as COO for Dahlia’s Hope. As a clinical therapist and health care administrator, Cara finds deep meaning in improving the lives of trauma survivors.

Cara has made a career out of helping people. Cara became passionate about the global human trafficking crisis in 2020. The opportunities and extensive services available to survivors at Dahlia’s Hope led Cara to join the Dahlia’s Hope team at the start of 2021.

Cherstyn-Stockwell-Mind-WellCherstyn Stockwell and her husband, Matt Stockwell, are founding board members for Dahlia’s Hope. They are the parents of six wonderful kids and they include their family in serving with Dahlia’s Hope.

After graduating from BYU, Cherstyn worked in Washington, DC for ten years, working or members of both the House and the Senate.

Her experience then led her to a Political Action Committee (PAC) in CA and another in Salt Lake City, UT.

She has worked with several nonprofits as Partner and Government Relations Manager as well as Director of Development, now giving her experience to Dahlia’s Hope as the board member over development and donor relations.

Faith Robles HeadshotFaith Robles is the founding survivor of Dahlia’s Hope. As a young teen, Faith was trafficked from her country to a large US city and forced into sex trafficking. In a moment of bravery, just before she turned 18 years old, Faith escaped her traffickers and began to rebuild her life.

Faith has advocated for other sex trafficking survivors and their needs since she escaped her traffickers. Faith also advocates with ECPAT, shares her story as a public speaker, and creates artwork through various mediums depicting her journey of living through sex trafficking, finding freedom and healing, and creating opportunities for other survivors to heal and receive the resources they need.

Follow Dahlia’s Hope on Facebook.

About Mind Well

Mind Well radio show and podcast is all about connecting with wellness professionals and individuals with unique perspectives about developing wholeness and well being.Mind-Well-Square-logo

We recognize that every individual has the ability to connect to wholeness.

About Our Host

Michelle-Jones-Mind-Well1Michelle Jones is the President and Co-Founder of Trauma Integration, LLC.

Michelle is an educator and Certified Trauma Integration Practitioner. She loves truly connecting with people.

Michelle firmly believes in the inherent resiliency within each of us and loves uncovering the light and strength in the people she meets.

About Our Sponsor

Mind Well is sponsored by Trauma Integration LLC. Trauma Integration is an educational company that is passionate about helping people understand their own response to trauma.

We provide resources to individuals and train practitioners to guide clients to mindfully integrate their trauma response and find wholeness within. You can find us at www.integratetrauma.com.

Follow Trauma Integration on Facebook and Instagram.

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Tagged With: Healing from Sex Trafficking, Human Trafficking Aftercare, Sex Trafficking Aftercare, Survivors of Sex Trafficking, Trauma-Informed Aftercare Services

Shannan Collier, PC. and Kelly Nagel from Nagel’s Bagels

November 12, 2021 by Kelly Payton

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Shannan Collier, PC. and Kelly Nagel from Nagel's Bagels
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This Episode is brought to you byAlpha and Omega

ShannanShannan Collier, The Law Office of Shannan S. Collier, PC

We truly believe that once you are a client, you are a client for life. We concentrate on building and continually facilitating our relationships. We work closely with each client, whether a business or individual, and endeavor to exceed expectations and shatter myths. We are proud to state that we have had numerous clients for over fifteen years and that we have assisted clients in all types of matters, from business formation, restructuring and acquisition to business succession and ancillary personal estate matters to complex franchise establishment and development.

When clients have legal or other professional needs that are better satisfied outside of the firm, we offer and contribute unparalleled assistance in managing the professional team and assisting accountants, financial advisors and other attorneys in performing their tasks to accomplish a final goal. We constantly strive to fulfil our mission statement: To provide professional, competent service to each client to the extent required and desired and in a diligent manner, so as to encourage continued confidence in our abilities.

Connect with Shannan on LinkedIn

 

KellyKelly Nagel, Chief Marketing Officer at Nagel’s Bagels

Experienced Marketing Consultant with a demonstrated history of working in the information technology and services industry. Skilled in Nonprofit Organizations, Event Management, Media Relations, Corporate Communications, and Fundraising. Strong marketing professional with a Bachelor of Arts (BA) focused in English / Creative Writing from Florida State University.

Connect with Kelly on LinkedIn

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community. Now here’s your host.

Speaker2: [00:00:29] Hi, I’m Laurie Kennedy with Business RadioX, and I’m here in the studio with our producer Stone, as well as Kelly Nagel and Shannon Collier Salvi. Did I say that properly? You did. All right, I’m going to start with you, Shannon. How are you doing today? I’m doing well. Thank you and you. I’m doing fantastic. I wanted to ask you what originally? Now tell us what you do and then tell me how you originally chose to get into this line of work.

Speaker3: [00:00:58] So I am an attorney. My practice is primarily limited to business, estate and tax planning. How I got into this line is since I was three years old, I have wanted to be a lawyer, so I made it happen.

Speaker2: [00:01:13] That’s awesome. And so I’m guessing that times at your house when you were growing up were probably a lot of fun. Did you tell your parents, like, you know, how they were supposed to do things properly so that they would stay out of trouble? Or did you just create the trouble and then make them keep you out of it? I don’t know.

Speaker3: [00:01:33] I was the typical goody good girl, so there was never trouble on my side. I was definitely the one who was the straight and narrow. Maybe more out of fear than anything else. But my father was the one who taught me. Really, everything in law, he’s not was not a lawyer. However, he played well on TV as I tend the joke. His best friend was a lawyer and he always told me, Mean what you say? Say what you mean? He used real words with everything. So at probably five, I knew what oxymoronic meant. At eight, I knew what subterfuge was because my father would throw those words at me when he was fussing at me and I’d stop to wait. What does that mean? Because he’d be fussing at me and I didn’t know what that meant, he says. Go find out. I’d run upstairs, open the dictionary, see what it meant, run downstairs. I was not engaging in subterfuge. I was telling the truth from the beginning. So, so I would say that really, the household was was led by my father and he guided me to be able to accomplish what I wanted to accomplish.

Speaker2: [00:02:36] Ok, did you grow up in Georgia?

Speaker3: [00:02:38] I did not. I was born in Georgia. I am old Savannah. But when I was very young, my parents moved to Jacksonville, Florida, and that is where I spent my formative years.

Speaker2: [00:02:48] Ok, all right. All right. Well, Kelly, tell us about your business and how long you’ve been in business and how you got there.

Speaker4: [00:02:56] I guess it’s a funny story. Kelly Nagle with Nagel’s bagels and obviously our last name. It was clearly God intended us to make bagels. But I’m from the south and my husband is from Southern California. So, you know, how do we make bagels? Well, he would do a lot of traveling with his job as a consultant in New York, New Jersey, Boston, and he’d come home because as a, you know, a good boy, he brought his southern girl back to the south. And we come home here to Georgia and there’s no bagels here. And I kidded him and said, Well, then figure out how to make them Nago bagel. And it was in June of 2019. We were sitting on the couch, and I only remember because it was the week of Chrissy, the youngest daughter’s birthday. And he goes, I’m going to figure out how to make a bagel. And he started researching and watching YouTube videos, and he did some batches and they were awful. They could have been a boat anchor. They could not have been a bagel. And that was the really the best thing that could have happened because he was like, Oh, this isn’t going to beat me. And so he just started, you know, making batches, giving them to every Yankee Jewish person we knew and to really, you know, say, OK, this is this a bagel? It’s this right? And he tweaked some things, of course. And then we have the bagel that we have. Well, this was supposed to be his hobby, and it turned into my full time job because of COVID. I got laid off. I was doing marketing and business development and for a company and obviously couldn’t do that anymore with the pandemic, everybody being home. So I got laid off and one of our friends said, You know what, if anybody can make this work, you can so see if you can make it work. And we’ve been drinking from a fire hose ever since and it’s just been exploding so well.

Speaker2: [00:04:47] I find that interesting because I jumped into helping my husband with Alpha and Omega Automotive during COVID as well, and it was really challenging to try to figure out what things like he’d been in business 20 years. What things could I help do that he wasn’t already doing? Or how could I not step on his toes and bring something that helped alongside him? Did did you find that you were walking through any of that as well?

Speaker4: [00:05:13] Oh, absolutely. I tell people all the time that our marriage counseling has worked so much more within our business than it ever helped in our marriage. We have a great marriage, but that learning what lanes we’re supposed to be in and learning to be able to say, Oh no, no, that’s my lane and this is your lane. So he’s the baker. He does all the back of the house stuff and he is very, very organized. He writes everything in an SOP and I am the front of the house person. I love doing these kind of things, speaking to people, being in the community, marketing, business, development, that stuff. So that’s that’s what I do. I go out and get the accounts and, you know, I’m in the community and he bakes.

Speaker2: [00:05:58] Yeah. Shannon, with you. I know you’ve been growing your business and adding people like what it would is. How has that transformed what you were doing like before COVID and now?

Speaker3: [00:06:09] Honestly, COVID has not affected me. I’ve been very fortunate where I’m not seasonal and when the economy is good, my business is good. When the economy is bad, my business is good because there’s always people starting businesses, losing jobs, starting their own businesses are growing. People always need a state planning tax planning. So I’m very fortunate in that aspect. It’s been somewhat coincidental, however, that around the COVID time my business has exploded. You’re right, I have been attempting to expand. It’s very difficult, though, in this day and age to find competent professionals who upon whom I can rely. So that has been the hardest growing pain for me. I’ve been fortunate enough. I found a fabulous associate attorney who I have now. I have a great paralegal. I have a fabulous administrative legal assistant who is my right hand upon whom I rely entirely. But I would love a couple more people to maybe take the pressure off and let me spend more time, as Kelly says, doing more things like this. Being in the community. Meeting with people who might be able who might need my help, whom I might be able to provide assistance because that is my goal.

Speaker2: [00:07:15] So I want to hear from both of you. But since we’re speaking with you, Shannon, right this minute, go ahead and tell me like, what are the things that you are involved in in the community and that you like to do in ways that you like to to serve others in that way?

Speaker3: [00:07:30] Closest to my heart is truly the veterans and first responders. My husband has a very, very soft spot for the same, so he has his own business as well. And through his business, we have focused on hiring former veterans and homelessness homeless individuals to get them real jobs. Unfortunately, my husband can only employ so many people, so what that led to is doing is forming our own 501c3 that we use to hopefully one raise funds to contribute back to being able to get veterans displaced, homeless and the like back into the workforce and then also to provide another opportunity for them to have a job. If we can give them training in something as basic as stalking and retail, as opposed to having to be trained to go into an office environment or have a skill that they are just not in a position to learn, this, we believe, is something at a level that is not being addressed sufficiently. And we’re hoping that we can possibly get more of these people in the workforce to work at local retail establishments. Unfortunately, these people don’t have addresses, don’t have showers, don’t have phones. So we work closely with most ministries and other types of veteran support organizations. They identify people. We are looking to give them that six months through our five one three and or through Brian’s, my husband’s company having them work, getting them a resume, getting a even if it’s a temporary like a housing or a long term stay facility, it gives them an address, lets them take a shower, let’s give clean clothes, lets them afford a phone. And then that way, when they have the opportunity to apply for a job, they can give an address, they can give a phone number, they can show up and clean clothes, they can show up showered and they have a letter of rec and a resume from me. So they have a lawyer and a Wednesday and maybe another business who are all giving them vouchers for saying This person wants to work. This person is reliable. We recommend you hire this person.

Speaker2: [00:09:39] Well, it gives me chills. I love that. I love that. Kelly, what about you? How are you? What are things that you’re passionate about in the community?

Speaker4: [00:09:47] I love being with people, as we said, and I one of my biggest things. One of the most important things to me is that people feel sane no matter where they are or what station they are in life, you know, whether they’re homeless or whether they are the CEO. So often we don’t see people as people. So that is truly my passion and the fact that we do make bagels. I also feel like we can’t make something as basic as bread and live in a community where any one person has food insecurities. And so we truly our goal is to ensure that no one is without food. There’s actually a really amazing tradition in bakeries in Eastern Europe, where they there they go and they buy bread every day. So you walk into the bakery and you buy your bread and you say, I want, I want a loaf of bread, and then I want one for the hook. And that they would pay for two loaves of bread and one goes on the hook and they take one home. And then if somebody comes into the bakery and can’t afford bread, they asked, Is there any bread on the hook? And the baker gives them whatever loaf of bread is on the hook. And so rich and I have have decided that that’s we haven’t gotten to the point to be able to form a 501c3 yet. But we use that tradition of on the hook, you know, being able to provide for others in the community. Law enforcement is really close to my heart. My father is a retired police chief here in Georgia, and so no one in uniform ever pays for anything. And any time I have leftovers, I’ll go to fire station or the police station and give them extra bagels, or just bake some for them just to to give back. Because gosh, especially in these last few years, they are so under appreciated and so underpaid. And so if I can just in a little way, let them see be seen and loved. And it’s true for anybody, but especially that those groups people.

Speaker2: [00:11:56] Yeah, I love that I love. And also the be seen part like that’s something that’s close to my heart as well. I spent a lot of my childhood feeling unseen, and so I want to make others feel same because it kind of stinks to not feel seen, you know?

Speaker4: [00:12:13] Absolutely.

Speaker2: [00:12:14] Do you think that off the hook, like the the saying off the hook came from something like that?

Speaker4: [00:12:20] You know, I’ve heard mixed reviews because I am one of those weird people that likes to go down the rabbit hole and figuring that out. I just, yeah, so I have I’ve. Heard that it’s that or there’s a few other theories, but yeah, that whole, you know, hey, are you on the hook for something or you know that that it is possibly related to that tradition?

Speaker2: [00:12:40] Yeah, because letting somebody off the hook means they don’t have responsibility for whatever it just was. And basically, if you’re getting free bread, then you’re getting something without the responsibility of paying for it, I guess. I don’t know. I think that’s pretty interesting.

Speaker4: [00:12:55] I think we can deem it so right here.

Speaker2: [00:12:57] Ok, let’s do it.

Speaker4: [00:12:58] Let’s see how done we’re so powerful.

Speaker2: [00:13:02] So, Kelly, what motivates or inspires you?

Speaker4: [00:13:07] Well, that’s such a good question. Ultimately, ultimately, that’s Jesus, ultimately, that’s my relationship with Christ is what motivates him as far as me, I believe that he put me on this Earth for specific reasons. In order to give a purpose and show love, I tell people that my motto is Love God, love people in that order, and nothing else really matters beyond that. But what gets me out of bed in what we do now is the fact that I do get to be out in the community, I get to meet people and I get to help meet people’s needs. Sometimes that involves Nagel’s bagels, sometimes it doesn’t. And I’m OK with that. I don’t care if I, you know, know somebody. Actually, I did it. What? A couple of weeks ago, a friend of mine was in desperate need of a lawyer. He didn’t even know it, and I was like, I’m hooking you up tonight with my friend, hooked him up with Shannon, and he literally texted me before while I was walking in here and said, You saved my life. And it’s just to be able to do that because I know different people in the community that makes me know that I’m doing what God put me on the Earth to do.

Speaker2: [00:14:12] Yeah, that’s awesome. Shannon, what about you? What motivates and inspires you?

Speaker3: [00:14:17] When you ask that the first thing that popped in my mind, of course, was family. But when I thought about, in reality further how it goes, it really is people. It’s so difficult to answer this the way I can’t verbalize what’s in my head, it’s so emotional to me. I always want to do the best for my family. But as I’m out there, what I find myself doing is interacting with people and. Finding that what I can give gives me so much more. So similarly, a lot of the guys who work for my husband, like I said, they were homeless. They’ve been off the streets for 18 to 24 months now. And everyone who comes to my house or everyone whom I see on a job site calls me Mama. I get hugs from every single one of them. They ask Brian to invite me to lunch if they know they’re near where I’m working that day. It’s it’s events like that at situations like that that motivate me to continue to go out every day and do what I do.

Speaker2: [00:15:27] That’s awesome. So. That really kind of goes into my next questions, which were, how does who you are as a person reflect in what you do and what makes your life significant. So I feel like we kind of addressed all of those at once, don’t you all? Pretty much. Yeah. So and also the next one was how do you use your influence in the community? And you guys have already talked about that as well. You are so far ahead of me.

Speaker4: [00:15:56] All right.

Speaker2: [00:15:57] So tell me about how do you handle mistakes in your business, Shannon? Like what? How do you? I’ve already heard you say something like, let me see if I can remember what this was like. There are no mistakes. There’s just another way around something that was it was kind of something like that. Tell me,

Speaker3: [00:16:15] Ok, first off, there’s no mistake. Only a learning opportunity, OK? However, as a lawyer, we can totally make mistakes. And when we do, the first thing would be me cursing for a stream. And then after I calmed down, it is addressing it. It’s owning up to it. It’s fixing it immediately. As a lawyer, if we file something wrong, we have to fix it. If we put something out there wrong, we have to retract it. If we, you know, if we are, we’re at a different level where it’s such a high fiduciary level of representation and honesty to the courts and to each other as lawyers that I cannot let something false stay out there if it’s a mistake. Of course, everyone understands that, and I have before reached out to an attorney to say, I’m sorry you misunderstood me, or I’m sorry I misunderstood you, or I’m sorry, I don’t believe I clearly stated what it was. Let me clarify. Let me fix. Let me retract if we flat out mess up, file something wrong. It is a matter of going back and fixing it immediately and owning up to those mistakes and then learning from them. This week, my associate made a huge mistake by copying opposing counsel in something he shouldn’t have. Oh, and there was a quick apology. And reaching out for that and warning that we don’t do things like that in the office, but that we all make mistakes, so let’s learn from it.

Speaker2: [00:17:38] Yeah, I think when we were talking at one point in time, it had to do with a, I don’t know, something that like we had closed on this house and it was about how we were filing these. Oh, how we filed it this way or that way. And you were like, We just need to figure out, like if he did it this way, we’ll figure out how to make it work the other way. So what are some things that you have found for your business people that you’ve been able to redirect the way that they’re? Doing something.

Speaker3: [00:18:11] Ok, so if a client comes to me and they’ve done something they shouldn’t have and I don’t mean criminally, I mean, it would have been more advantageous to do something a different way. It might be more tax benefit.

Speaker2: [00:18:21] Thank you for specifying that.

Speaker4: [00:18:23] I’m just saying I don’t do criminal. She’s not going to be our alibi. Is that what you’re saying?

Speaker3: [00:18:27] No, I did not say that. No. Two really different things here. It’s not just that I won’t be defending you in it, but I can totally be your book the. The possible means or ways in which that can happen is too expansive to say, how have I done that? But what I’ll do is I’ll say, OK, you did ABC. And really, that wasn’t the best way to do it. You really should have done this. We can’t go back and really do this. But let me find an alternate way to get us to a same or a similar end without taking that ABC or I guess ABC’s we should have done. Def-, we can’t do DPF now, but let’s go ahead and do guy because that will get us. So the end result that is more advantageous in the ABC. So I will definitely look now. Sometimes we can’t. Of course, sometimes things are done. An example I had someone call me yesterday and say, OK, it’s year end. I’m going to have horrific tax consequences. What can I do? So we can’t go back and undo anything. Unfortunately, there’s certain things we can fix before the end of the year. Luckily, if you call me on January 1st, I can’t fix the year prior. That’s too late. But so I gave him some ideas of what he can do now to go back. This calendar year can’t do last calendar year, but so I’ll do what I can to the extent legally and ethically proper in the client’s given situation.

Speaker2: [00:19:53] Yes, that just made me reminded me. I’ve got to call my financial advisor about my I.R.A..

Speaker3: [00:20:01] Whatever triggers up, either. Think of it. Remember? Look, now everybody, don’t wait until December 1st. Look at everything

Speaker2: [00:20:07] Now. Yes, absolutely. What about you, Kelly? How do you deal with mistakes that are made? And I and let me just before you answer this, I’m just going to say that from what Shannon says, at least an automotive. Yeah. I mean, you’re not going to do everything perfect all the time, but owning up to it and fixing it is like, I don’t think anybody expects you to be perfect. I mean, they want that. They really hoped for it.

Speaker3: [00:20:31] But they could be mad when you’re not.

Speaker4: [00:20:34] Yeah. But the truth is, is that no one’s perfect, right? We all know that and we all know that about everyone. But and so what our philosophy, what my philosophy has always been is authentically and honestly on what you did and extravagantly apologize. And what I mean by that is, for example, we had someone it was very, very early on. We were testing out different packaging for different bagels and we had someone purchase some bagels from a place and within 24 hours they had molded. Obviously, it was poor packaging on our part. He called us and said, Hey, well, first of all, thank you that he called, you know, they don’t always do, right. Most of the time they’re like, Oh, well, I’m never going to buy them again. But he called us. Well, he literally bought two bagels from this place for three weeks in a row. I does. I delivered a dozen bagels to his house every week for three weeks in a row, completely free. And you know, that cost me some money. But that was two years ago. He is still a client. Are you still a customer? I don’t even like to call them anything but friends. You know, he’s still one of our fans, and he still comes out of his way to find our bagels. And he almost always is telling other people about, Hey, this is the company you want to go with. This is who you want to talk to. This is who. And it’s because we extravagantly apologized and that it it doesn’t matter how much it costs, it costs the bad will that you create by not doing that cost so much more in the long run.

Speaker2: [00:22:11] And yeah, for sure, absolutely.

Speaker4: [00:22:13] But it does have to be honest and authentic to. I do believe that being honest and authentic, even back to when I was a waitress and I messed up someone’s food, I was like, You know what? I truly, totally screwed up. I know that you said this and I put in the wrong thing. Let me fix it. And I think when people see that and feel that honesty it, it goes a long way because everybody deep downs knows that they’re not perfect either.

Speaker2: [00:22:38] Right, right? Yes, for sure. So what are some misconceptions about your industry,

Speaker3: [00:22:44] Kelly,

Speaker4: [00:22:48] That what you see on the surface really is all there is to it, and I bet everyone could say that in this room, right? That what they just see, whether it’s that they see one of our bagels at a coffee shop or they see us at a farmer’s market or they see what we bring into their office when we’ve catered something that that’s all it took. They don’t see the 48 hour ahead of time, all of the work that it took, and they also don’t see the amount of money that bagel equipment cost. And that’s why if you go to a bakery, a lot of times a regular bakery won’t make bagels because bagel equipment’s very specific and ridiculously expensive. And so they they don’t see that kind of planning. I think they also don’t see the the care that my husband. And took in choosing everything that we do, everything down to this specific flower, to this specific oil, to the specific sugar to, I mean all of those things to make sure that it comes out the way that it should come out and that he truly we both truly that he is amazing how much he cares about that end product.

Speaker2: [00:24:04] So I am curious now that you talk about this equipment, what is different about Baikal equipment versus other baking equipment? And on my assumption is it has something to do with the thickness of the dough.

Speaker4: [00:24:15] Maybe well, most bread is you have a mixer and you mix up the ingredients and then you’ll let it proof and then you put it in an oven. Well, bagels, if they’re done correctly, are boiled and baked. So you, you do. Really? Yes, I had no idea. So we do have the same. We do use now. We are not New Yorkers, we are. So we do not say we have New York style bagels, although we do produce in the traditional New York style. However, we’ve tweaked those six ingredients just a little bit, not a ton, but to to to elevate it. A little, I guess, is the way to put it. And so we do mix those ingredients and we have a very specific proofing process that causes them to always be soft, which isn’t always true with bagels. And then you boil in water and rich can geek out with you on water and the chemistry and what all has to happen there. But it’s water and and you boil them and then you decorate them. You put, you know, whatever the seasoning is or whatever, and then you bake them and and the oven that you bake them in is you can either do like a pizza type oven. They have to be very, very hot or a very hot convection oven and steam has to be present as well in the baking process, too. So it’s not like you can just do it in any old regular oven as well. It’s better to have so like a kettle that is the boiling thing. Could, you know, is really specific to bagels or that type of bread? Most people aren’t using a kettle for anything but that

Speaker3: [00:26:01] Bagels one

Speaker2: [00:26:01] On one. I know it’s well, it’s really interesting. I know, like my husband’s from New Orleans. So French bread in New Orleans is different than French bread here. And a lot of it has to do with the altitude and the weather and that sort of thing. So when you said you tweaked some of the recipes, I was the first thought that came to my mind was maybe that’s specific to our climate or, you know, how much moisture we have in the air, humidity and that sort of thing?

Speaker4: [00:26:28] Oh, absolutely. And we have to treat we have to tweak things as seasons change. So the weather just got colder. And so our proofing time went from 20 minutes to. It could be as much as three hours simply because you can only control the environment in your bakery. So much so, yeah, right.

Speaker3: [00:26:50] And of course, there’s that high quality of ingredients that you offer without all of the extra garbage that we see. And maybe some commercial brands

Speaker4: [00:26:58] Know there isn’t a single preservative or artificial ingredient in ours

Speaker2: [00:27:03] At awesome. Where is your store located?

Speaker4: [00:27:06] We actually don’t have a storefront. We have a commercial kitchen in Cartersville and we sell wholesale as well as doing home delivery and we do at Farmer’s Market. So there are about 15 coffee shops and cafes that use that sell our bagels. And what I love about that is kind of goes back to my purpose, right? Is I love that I can also help other small businesses elevate their business. I can use that marketing and business development background that I have to go into a coffee shop or a brand new cafe and say, Hey, let me help you. Let me help you do some marketing. And you know, let’s wheel. Both of our ships will rise by doing that as well. So that’s been fun to do. And and then we do farmer’s markets, home delivery, business delivery. But we are actively looking for a bigger space. We’ve kind of outgrown our kitchen, our commercial kitchen. And so we wouldn’t mind a storefront to go with our new place if we can find one.

Speaker2: [00:28:01] Anyone listening? Yes, please just get in touch. Well, so Shannon, what are some misconceptions about your industry? I know as as a lawyer, there are lots of them, but why don’t you share some, some situations that you’ve personally seen?

Speaker3: [00:28:16] In my sight, at least because I am not the personal injury attorney, so I’m not the ambulance chaser. But a lot of people do believe and to some extent they might be right that the services are very expensive and relatively yes, legal fees are expensive. What people don’t realize, though, is if you don’t set the proper groundwork, it’s much more expensive on the other side. And that sounds like the sales pitch. But as we stated earlier, mistakes the clients make think about now how much they’re paying me to go back and find that alternative. Like I said, the deaf or the guy or whatever, that costs a lot more now that I’m working at a different level and trying to work around the mistake as opposed to if I put it in place in the first place, right? So that’s probably the biggest. Another is people think, Well, if I if I own almost nothing or if everything is jointly with right of survivorship, I don’t need a will. You always need a will. I find so often there is that one asset someone didn’t think about that has now made it so that we have to file intestate probate, which is more expensive just because there’s a couple extra steps.

Speaker3: [00:29:20] It’s a little more time consuming, which means more legal fees. So misconception that you don’t need a will. Also, don’t forget something to think about. I’m going to bump me off. Let’s say that that I die and before my estate is administered. But after I died, my mom dies. Well, if if things are passing, either before I die or after I die for my mother, to me, it can affect what assets are now in my state that weren’t previously so. Mom dies. I die a month after mom. I don’t have a will, because everything I own was jointly with right of survivorship with my husband. But guess what? The assets had just passed to me from my mom are not jointly with right of survivorship. And now there has to be an intestate filing to get my assets from mom to flow them through to my heirs who are actually my husband and my son.

Speaker2: [00:30:13] Ok, so how often should you update your will?

Speaker3: [00:30:17] That is really a relative question. I tell people the big things to look for are birth, death, marriage, divorce, inheritance or lottery. Things that primarily change your financial or social position in life because it’s been 20 years is not a reason to revise your will. It’s a great reason to review it. I had someone this morning say, Look, we have no kids. We have had no changes. Or will, as 20 years old, do we need to revise it? Let me just look at it. Let’s see. I’m willing to bet you you don’t as long as it’s a Georgia will and you executed it properly. If the people are still the people or if someone has died, but you’ve named the successors to that person, there’s no reason you’re going to need a new will.

Speaker2: [00:31:03] Yeah, I think many of the times that we’ve changed ours, it’s had to do with when our children were at different ages, you know, like when they needed somebody to keep them. If something happened to both of us, then that was a different. Document or whatever. Then now that they. Well, we think they’re grown up.

Speaker3: [00:31:21] It depends, really. Even that is not necessarily if you have one child, which is a birth. So that was a reason for new will. Yes. And you name a guardian and you have a second child if it’s drafted properly, that guardian should apply to both children or under the third and to the fourth. Now, if that person dies again, there should have been a successor named if it was drafted properly. I’m hoping it’s a good will. There should have been a successor named now if there wasn’t or if you decided to change the successor. That’s not even a reason for new will. You can do a codicil just saying, Hey, everything else in here is still good, but I do need to change my name as Guardian. That is much quicker and easier than having to do a full will, unless there’s other reasons that you need a new will as well. Now, when the kids become adults, what happens? The guardianship provision just won’t apply because they’re adults. But at that point, you may want to name the children as fiduciaries in your will, and that may be a cause for a further adjustment. Possibly a codicil, possibly a full new will depends on how smart you are.

Speaker4: [00:32:18] No, I will say a misconception that I have heard people have about lawyers that you have actually rectified. For me, Shannon, is that you won’t have a conversation without charging, and that is so not true. It’s so, not true.

Speaker2: [00:32:32] You just invite her to lunch. And by all means

Speaker4: [00:32:34] She’s fine, right? Absolutely. You can’t get

Speaker3: [00:32:37] Me to stop

Speaker4: [00:32:38] Talking at that point.

Speaker2: [00:32:40] Like, I couldn’t write fast enough

Speaker3: [00:32:42] Now I I can’t help helping. It’s it’s sort of in my nature. Of course, when it comes to the actual work part, yes, they’re going to get charged for that. No, I’m not going to say come into my office for free console, but you know what you call me or you have a friend call me or you call me with a friend, or I walk into a meeting with three other people and I hear someone say something and I give him advice because I overheard a conversation. Little things like that happen to come out of my mouth without me even thinking,

Speaker2: [00:33:10] Yeah, I hear you. Well, tell me what is. Tell me a situation. Obviously not people involved, but a situation where you change the course of direction for a company and how and why. Like, what are the details around something like that?

Speaker3: [00:33:26] I don’t know if I’ve ever changed the course of it, but I have facilitated in the direction of a company more than one. I have one client who was undergoing a merger and they had a plan, and for tax purposes, I saw taxes that can be triggered upon the sole owner. When the merger happened that we could avoid or minimize, we could reduce the tax consequences if we structured it slightly differently. So we did that. I facilitated in changes of of. The one company was an Inc and we change it to an LLC because the structure they were heading, it would be more advantageous for the way they wanted to own it moving forward to have it be an LLC as opposed to stay in Inc. So things like that are more where I’m integrated. They call and say, Shannon, we’re thinking about this. Can you help us get there or what do you think? And that’s when I came in. So I don’t really change the direction they know where they want to go. My job was not to change that. My job is to maximize the benefits and efficiency for them in getting to wherever it is, they decide they’re going to go.

Speaker2: [00:34:32] Ok. All right. I love that. And. I lost my train of thought because I was enveloping all that within my being. Let’s change the subject. Mentored, mentoring and mentored, so, Kelly. Are you being mentored and are you mentoring others and what does that look like?

Speaker4: [00:34:57] Oh, absolutely. It is a huge passion of mine. I feel like I’ve said to people before, if you were not growing, you’re dying. And so and the only way to grow, obviously, is you have to have two parts of that you do need to mentor. But you also need to be mentoring someone else, you know, to to learn is. I mean, part of learning is teaching in someone else. And so yes, I have both of those in various aspects of my life. You know, I have a spiritual mentor, a woman that is amazing, that helps me learn and grow in my biblical and spiritual life. I have several actually business mentors, women that help me stay grounded. And one of it which doesn’t even know she’s my mentor because I don’t know her personally. But if y’all have ever heard Sarah Blakely, who owns banks, I mean, just I just read and listen to everything that she does because she’s amazing and so grounded and has just taught me so many ways to think of things and perspectives on that. So I do love. I love that, and I love her and love listening to her. And most mostly, I mentor my children, my 15 and 16 year old daughters when they allow that. You know, they are 15 and 16 year old daughters, so they come back.

Speaker4: [00:36:23] They please from your mouth to God’s ears. No, they are amazing women. They are strong, strong willed women. And as my mother would say, you would never want to raise weak willed women. So they are wonderful and I cannot wait to see how they’ll change the world because I know they will. And they do. They’re starting to allow me to to mentor a little more. But I have some other little. They’re not little girls, they’re teenagers, but they’ll help in the bakery or they help it farmer’s markets and stuff. And we’re able I’m able to mentor and speak life into them. And I mostly, I mean, the biggest thing that I try and teach people is, do what you say you’re going to do when you say you’re going to do it, and that just changes so much. If you can do that and just, you know, own it on what you do and on what you can’t do, that’s OK, too. So yes, I feel like if you’re not teaching, you’re not showing the next generation. Well, then you’re kind of leaving this world in a bad place. And if you’re not learning, then you’re dying. So yeah, we have to be in that place in the middle.

Speaker2: [00:37:37] I definitely am all like on board with that. I feel like and there’s scriptures that say, you know, choose life like you’re either living or you’re dying, like you say. And I feel like if you don’t so into others, then that that attaches back to being seen like being seen as also being remembered by other generations and as you sow into the lives of others than part of your remains, you know?

Speaker4: [00:38:01] Absolutely. I think it was Maya Angelou that said people might people will probably forget what you say, but they’ll never forget how you made them feel and making, you know, really authentically hearing and listening and pouring into people. You make them feel good. You make them feel seen, make them feel loved and known. And in our society that says all about, it’s all about me, it’s all about what I want. If you can model giving to others, I mean, there’s no better thing to model, no better witness to give.

Speaker2: [00:38:35] Yeah, that’s great. What about you, Shannon? And mentoring and being mentored and also tell us who’s in your family?

Speaker3: [00:38:43] Oh gosh, I consider my family really everybody. I’m very southern in that aspect, so we’re very extended. My dad had two brothers. My mom has a sister, so there’s plenty of cousins and children of the cousins. So I consider them all family in my household. It’s my husband and my son. My husband and I have been married three and a half years, and my son is 22 and similar to Kelly. I’m fortunate enough that he’s not a teenage girl, and because it was the it was only two of us for 15 years. He he’s always asked me questions and asked for my advice and come home and told me about his day and to this day, still living with us. He will come home from work and he will come to me and say, This is what’s happened and this what’s going on and this is what’s happened. My last medical school application and what do you think about this? And would you review this for me? And I’m honored that, you know, since he was in sixth grade, he asked me to help him put his plan in order to get where he is today. And he listened to me and he worked with me. He continually followed up and touched down just to his goals with me. So that is probably my proudest Mendy.

Speaker2: [00:39:53] You know, for me, Kelly, did you hear her say medical school?

Speaker4: [00:39:56] I did. I guess we’d need a doctor in the family,

Speaker3: [00:39:59] My son, the doctor.

Speaker2: [00:40:01] I can’t wait to say that.

Speaker4: [00:40:02] You know

Speaker3: [00:40:04] What? More could a Jewish mother ask for?

Speaker4: [00:40:06] That’s so true.

Speaker3: [00:40:08] And then as far as mentor, my first mentor, as I referenced earlier with my father, my father guided me. He raised me as his son, which I don’t want to, you know, pooh pooh the women in business aspect here. But he raised me to to really have no preconceptions, misconceptions, directions regarding what I can do. And there were never limits, and he raised me to be outspoken and strong and never really think that there’s anything I can’t do. I’ve never particularly set a goal because I just in my head. I think I decide to do something and I do it or I don’t, and it is what it is, and it’s not what it’s not. So he’s probably my, my primary and strongest mentor I’ve ever had as far as professionally. I was fortunate enough to have a local attorney, Frank Bird, to be my first true mentor when I graduated law school. Unfortunately, that’s when the hiring freeze went on in the government, so I was going to be hired by the IRS and they could not hire me because of the hiring freeze. So I was a struggling little girl by myself and he met me and he saw my tax background and my business background, and he brought me on.

Speaker3: [00:41:18] And here he is, relying on me for my tax and estate planning, and he was truly my mentor and truly guided me and supported me and will ever forever be my heart as that as far as professional mentees. I have had several attorneys come through my door who found me because they graduated the same law school I did, and they moved to Atlanta and they would talk to me. And of course, I was not hiring at that time. But I always said, You know, if you need to call me, if you if you want to talk, I’m always here. Whenever I teach continuing ed classes, I always tell the lawyers I am there and I have gotten calls and I have gotten questions, and I will help anyone any way I can because I don’t see any reason not to. I’m fortunate enough now. I have an opposing counsel who’s one of my mentees that I had years ago, which was so cool when he called me as a Shannon. And I don’t know if you remember me, but you were kind enough to help me out when I graduated and I’m now representing this client. And you’re opposing counsel. That’s fabulous. I’m so happy for you.

Speaker2: [00:42:20] Yeah.

Speaker3: [00:42:21] So that’s kind of my my history of mentor mentorship.

Speaker2: [00:42:25] That’s awesome. All right. Well, this will be our last question. I’ll start with you, Shannon. Ok? What advice would you give to others who are trying to enter the field that you’re trying to enter?

Speaker3: [00:42:36] Oh. I know you caught me off guard.

Speaker2: [00:42:40] No, I didn’t write that one down because I just thought of it.

Speaker3: [00:42:42] Oh, really, it’s stay within your wheelhouse because in law, it’s so easy to get lured into an area in which you’re not competent because you need the money just flat out. You need to survive, you need to make the bills. And I get that. But what you can do is find somebody and they will either mentor you through it or they will help it, or they will do it for you, or they will do it with you. So be very careful. Don’t stretch yourself too thin and don’t take on the client that your gut tells you you shouldn’t. That’s sort of

Speaker2: [00:43:20] That sounds like a story for later. Lots of stories

Speaker3: [00:43:23] On that one, but yes.

Speaker2: [00:43:26] Wow, OK. What about you, Kelly? What advice would you give to a woman in business trying to get into her, trying to get into a business or into food industry or

Speaker3: [00:43:37] Anything of that nature? Yeah.

Speaker4: [00:43:39] I mean, food is cutthroat, I will tell you. A lot of people make a good something and then say, Oh, well, then I’m going to open this. And I would say, whether it’s food or anything, I kind of have three things. One is be humble, be very, very humble, be used to being uncomfortable and be lean into uncomfortable and well, I guess it’s for things now. Think about it, ask for help, ask questions. And I guess that goes along with being humble. Ask, ask, ask, ask everybody that, you know, don’t ever let anybody think, Oh, well, I have it all together because they all know you don’t. So it’s OK. And the last one is have about three times as much money as you think you need. Oh, heck yes, right? If you’re going to play the lottery, I mean, you save, say, save, save, save, save, save.

Speaker2: [00:44:37] Awesome. All right. Well, thank you, ladies, for being here. And remember, if you if you think you know everything, then you’re sure to learn nothing like, that’s one of my go to saying. So that’s my advice for today and thanks Stone for helping us out and we’re son and off.

Tagged With: Nagel's Bagels, Shannan Collier

Heather Fortner With SignatureFD

November 11, 2021 by Jacob Lapera

HeatherFortner
Atlanta Business Radio
Heather Fortner With SignatureFD
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HeatherFortnerAs CEO, Heather Fortner leans into her passion for listening – to the SignatureFD team, our clients, and the industry – to create and implement the organization’s vision and mission to impact the lives of 10,000 families.

Practicing a “coach with empathy” leadership style, Heather leverages her unique ability to harmonize people’s passions and talents to build teams and lead organizations that deliver excellent and inspiring client experiences.

Previously serving as Chief Operating Officer, Chief Compliance Officer, and President of SignatureFD, Fortner has learned, navigated, and held strategic oversight for every aspect of the organization.

A highly sought-after leader in the industry, Fortner is regularly asked to speak on the ever-changing landscape of wealth management. Additionally, in 2021, Heather was awarded CEO of the Year by WealthManagement.com for the category Individual RIA Firm Leaders.

Prior to joining SignatureFD in February of 2003, Heather was senior operations supervisor at a trust company, managing all portfolio and security operations. She also worked for an investment management firm in Marietta, Georgia, as a financial associate.

Heather holds a Bachelor of Finance from Kennesaw State University, a Master of Science in professional counseling from Georgia State University, and is an Investment Adviser Certified Compliance Professional®. Additionally, she is a graduate of the Schwab Executive Leadership program and the G2 Institute.

Connect with Heather on LinkedIn.

What You’ll Learn In This Episode

  • Journey to C-Suite
  • Navigation of SignatureFD through the pandemic to having one of the strongest years in the organization’s history
  • Coach with empathy
  • Heather’s master’s in psychology helped in leading a financial firm

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by on pay built in Atlanta. On Pay is the top rated payroll and HR software anywhere. Get one month free at onpay. Now here’s your host.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a fun one today on the show, we have Heather Fortner with Signature PhD. Welcome.

Heather Fortner: [00:00:41] Thank you, Lee. Thanks for having

Lee Kantor: [00:00:42] Me. Well, I am excited to learn what you’re up to. Tell us a little bit about signature F.D.. How are you serving, folks?

Heather Fortner: [00:00:48] Yeah. Signature of D. We are a comprehensive wealth management firm. And we are the home we like to call it being the home of net worth. While so we believe that there is a beautiful, sweet spot where a person’s wealth and their worth, the things that are actually worthwhile to them overlap, and that if you can identify what those things are, that you can create a plan that encompasses a person’s entire wealth that helps them achieve their net worth while over time.

Lee Kantor: [00:01:21] Now do you find that folks aren’t thinking about that as often as they should be like? It’s something that gets kind of procrastinated down the road.

Heather Fortner: [00:01:31] Yeah, you know, I think that there are seasons, right? And sometimes it’s really hard in the moment when you have issues that are pressing down on you that you have to resolve, whether it’s the work compensation issue or you’ve got an issue with your child, or maybe a parent has a need or you’ve got some health care issues. Sometimes it’s really hard to take a step back, or maybe two or three steps back and look at your wealth in totality and look at it from a comprehensive nature and understand that decisions. They’re cumulative, right? And they matter in the sense of Are you ensuring, do you have a quality thought partner that can actually step back with you and help you think about, OK, yes, this is the decision we need to make in this moment. But but ten years from now, five years from now, 20 years from now, this is where you want to be. And what do we need to put into place today to help you achieve those goals? And and are you sure, have you even taken the time given yourself the space to actually think about what those goals actually are and what those things are that are most important to you? And sometimes it’s just, you know, having somebody that you trust that can come alongside and and help you create that space to have a more holistic viewpoint and plan thinking through the things that matter to you over the long term.

Lee Kantor: [00:03:03] Now, when a person, if they have the self-awareness to be that kind of aware of all of those kind of tentacles that are coming out and that impact their life and that really impact their worth and the value and that their dream of how they want their story to end. Why is Signature Ph.D. the right folks to be that kind of quarterback or the point person in that in managing all of those tentacles?

Heather Fortner: [00:03:33] Yeah, I think because not only are we experts on the wealth side of the house, but we have a unique offering on the work side of the house as well. And so one of the things that that we’ve leaned into over many, many, many years is how to have those deeper conversations and what those deeper conversations look like and how to help guide clients through those. Some of those you get through different training and some of those you get through experience. And so I think we’ll be twenty five years old next year. We’ve had enormous amount of success over that time, and we’ve been so privileged to serve so many clients over that period of time that you build, quite frankly, an expertize on both sides of the house. And so leaning into that conversation, framing the conversation differently, thinking through wealth differently, we think through wealth pillars as grow, protect, give and live and thinking through how your wealth translates into each of those buckets so that each component of your wealth actually serves a purpose. It provides a higher connection to your wealth overall, which quite frankly, in life, connection is everything.

Lee Kantor: [00:04:58] Now, as part of a person’s kind of team of trusted advisors, it makes sense to have a financial person. It makes sense to have an insurance person, a banking person, an accounting person, a lawyer. Is it something that if I’m with signature fd that now I just have signature Ph.D. and then you’re all of those things, or you’re going to work with my trust advisors? Or is it a combination?

Heather Fortner: [00:05:28] It’s a combination of both. So. We do have in in-house experts, not only obviously on the financial side of the house, but in the insurance side of the house as well, we have an affiliated accounting firm that is full of CPA types of experts, but we also work with all different types of professionals for the client to help bring all of that advice together to ensure that it’s not a piecemeal solution. You know, if a financial solution or true wealth solution should be a comprehensive solution, and quite frankly, that’s part of what’s been broken in our industry for such a long period of time is that it was really the client’s responsibility to ensure that they had all the right pieces working together, and that all of those professionals were informed along the way and had all the right information. And sometimes the one professional didn’t know what the other professional was doing, and that could be counterintuitive or counterproductive to the plan. And so having someone like Signature PhD at the helm, bringing all of those pieces together in a comprehensive way into truly your wealth activation model that that really is, I think, a difference maker for our clients.

Lee Kantor: [00:06:51] So now if I’m working with Signature PhD, is it kind of a one stop shop in the sense of I’ll give you a real life example. Sure. About myself, I have a financial adviser, and they were talking about something technical that had to do with accounting. I have an accountant. I had to go to this accountant. I had to ask them the question, which I knew the answer to. I just had to kind of get them to bless the answer, right? And then I go back to the financial person and they said, Great, now we can execute the thing they want to execute. But then I got a bill from the accountant. For what I thought was a lot of money to answer the question. So sometimes the teams aren’t, you know, the advisors aren’t kind of in lockstep of how to serve me as the client, and I’m kind of getting nickeled and dimed by the variety of people because they’re not on the same team. They all have their own team, they’re there and they have their own agenda.

Heather Fortner: [00:07:56] Yeah, and that’s hard because, you know, professionals do deserve to get paid for the work that they do. One of the things that that we have in-house is a lot of our advisors are actually CPAs as well. And so being able to have expertize in those areas in-house, you know, it’s critically important. There are some times that you can you can get answers to the questions that you need just through the expertize that we have in-house. However, there are times that we obviously don’t draft legal documents in-house, right? So if if a client needs an estate document drafted, we actually do need to to work with the estate attorney to get that done. However, we are helping to manage that process all along the way, right?

Lee Kantor: [00:08:42] And that by you, like, I’m working with you and I have some relationship with you that you’re being compensated fairly and we feel that you’re being compensated fairly, but you’re kind of watching my back when it comes to this. It’s not. I’m getting the I’m asking more than telling, but that’s the impression I’m getting is that I’m not getting kind of nickel and dimed along the way that I’m have a relationship with you. That part of your job is to kind of watch my back and not to send me, you know, kind of a million bills.

Heather Fortner: [00:09:13] That’s absolutely correct. Lee, it sounds like you need to come on over to signature.

Lee Kantor: [00:09:18] Look, I I’m always looking for a better solution. So now walk me through this first time because a lot of times when people make a change, when it comes to this, they’re not going from nothing to this. They’re going from something to this. Can you talk about what that transition looks like when they make that change? What are some of the things that you like to know ahead of time to see if it’s the right fit? And number two, how do you help kind of make a smooth transition?

Heather Fortner: [00:09:49] Yeah, absolutely. I think that’s a great question, and I think you’re right, most people have something right, even even if they’ve just had to do a tax return like they’re getting compensation somewhere, they have had to do some sort of tax return. So whether or not they have a professional that’s helping them coordinate all of that, they have something. But part of the original, you know, first conversation is just trying to get to what does that person need like? What is it that they’re looking for? What brought them in many, many times you will find that when someone first seeks out help, it is because there has been some sort of transaction or some sort of problem or some sort of transition that was unforeseen that that led them to actually finally seek out help. So understanding you, that original pain point is is critically important, but then gathering a bigger scope of of what type of relationship do you want to have? What do you expect? What does success look like to you? How how do you like to work, quite frankly. You know, we like to work with clients that like to delegate things that want to be involved and want to have a conversation. But there can. There can only be one real quarterback. And so it’s it’s understanding how we work. It’s understanding your expectations and your needs and then really having a frank conversation about whether or not that’s a good fit. I think that’s where all of the conversations should start. I’m a very, very firm believer. That Clear is kind. And so when you are establishing a relationship up front, understanding what success looks like and what expectations are up front and how our firm might be able to help you as really the best place to start.

Lee Kantor: [00:11:56] And then once you decide, OK, this is a good fit. What is kind of that onboarding look like? How long does that take and what is that kind of look like in terms of, you know, getting together and what you need in order for the relationship to work well?

Heather Fortner: [00:12:11] Yeah, it can look different for different people, but we like to have, you know, at least for the first year, for the first 12 to 18 months or a pretty regular cadence, probably a quarterly cadence of identifying what what does the designed plan look like? So we spend a lot of time on the front side really digging. Into what does what does this design look like, what do we need to do, when do we need to do it? How do we need to get it done? And then having some regular cadence probably quarterly to dos of, you know, here are the highest priority things that we need to get done in the next 90 days. And then keeping that cadence until you’ve actually managed to get through probably a 12 to 18 month, it could be longer depending on how complex the issues are. But you’ve addressed at that point in time what the wealth activation model should look like, what you want it to look like and you’ve made some significant progress. And then, you know, it’s a matter of client preference, quite frankly, of how often do we want to check in back to expectations and relationship, right? This is this is intended to be a long term relationship, not a transaction. This is this is a partnership.

Lee Kantor: [00:13:36] Now does the profile of your clients, do you have kind of personas? Are they, you know, all at retirement age or mostly or retirement age? Are they kind of young and they’re just starting to build any wealth? Like, do you have, you know, entrepreneurs, professional athletes like do you have a sweet spot?

Heather Fortner: [00:13:55] Yeah, I love that question. So one of the things that that really separates Signature PhD is our belief in community. And so we’ve actually organized around initiatives. We call them initiatives or community. So we do have a signature entrepreneur community, a signature exact, a signature pro, a signature women, a signature law, signature health. All of these are areas where we have found over time that clients a they tend to have very specific and similar needs based on the type of community that they identify with. And then also, you know, one of Maslow’s hierarchy of needs is just that people need to belong. They want to connect somewhere, they want to identify with people like them. And so we have found that our advisors over time, usually they usually have a passion for serving a certain type of community. And so it’s been this beautiful process that’s unfolded in our business over the last probably 15 years where we have developed these communities, where we serve these like minded and similar types of clients in community with very special and specific needs that those advisors have developed an expertize in serving.

Lee Kantor: [00:15:25] So now when you’re working with folks, it gets to the point, I would imagine for a lot of your clients that it’s not about accumulating more wealth necessarily, but it’s about legacy. That conversation is very personal and and intimate in the sense that if you’re really trying to help the person. Leave something behind and and have an impact that goes beyond themselves and their time here, it takes a lot of trust and a really solid relationship that’s probably built up over years. Can you talk about how that comes about? It sounds like you at least broach it at the beginning, and maybe that’s you start it with the end in mind. I don’t know how, how people feel about talking about that, depending where they are in their life, but can you talk about the legacy part of this?

Heather Fortner: [00:16:20] Sure, absolutely. I think so. We have a fundamental belief. I talked about before core pillars of wealth, which that we believe all of your wealth can fit into, which is grow, protect, give and live. And when you think about when we think about the give bucket of wealth there are, there’s intended giving and there’s unintended giving. And so you can think about intended giving as I want to leave money to a charity or I want to give to my kids or I want to give to my family or I want to give to this organization. Unintended giving can be I have to give to the government like I, you know, I’m doing my tax planning for next year, and I understand I’m going to have to give a certain amount to the government. And so there are certain strategies that can be developed and used in an overall wealth plan that will help you minimize your unintended giving and maximize your intended giving. And so really, just having creating a space to have that that mindset conversation around, Hey, look, we understand that this can be hard, but but there are ways that we can lean into this conversation and actually do more with your wealth now, potentially even even today, that will create a longer legacy for the for the people or the causes or the charities or the communities that you love. Let’s lean into that conversation now, and I think when you frame it that way and when you when you show people that there are opportunities for them to maximize that legacy very specifically with without necessarily having to have, you know, these super hard conversations about death or dying or whatever. But but just really of, you know, I do want my legacy to be something around this and potentially there are opportunities or options or alternatives or strategies or solutions that that we have seen over time in our experience that we can bring to the table at the very beginning that will make that a part of the conversation ongoing.

Lee Kantor: [00:18:42] So as the CEO, can you share maybe a story that is a moment where you’re like, this is work that is meaningful and rewarding, that this is why I get up in the morning?

Heather Fortner: [00:18:58] Yeah. You know, I’ve got Lord, I’ve got. One hundred of those I’ve been fortunate to be at signature. It’ll be nineteen years in February and I’ve I’ve literally. You know, I’ve literally grown up through this organization. I think one of the. Most impactful. Conversations that I’ve ever been a part of was was part of a family meeting where a very wealthy family was was very for the very first time, having the conversation with their kids around legacy exactly what we were just talking about late around. You know, the extent of their wealth around what their intentions were for their wealth, what it meant for them, what they wanted for their kids and for their grandkids, and how much time and effort and work they had spent and structuring things appropriately over the years to to take care of of not only their kids, but for generations to come, but also wanting their their kids to be to carry on the legacy of stewardship that that this family had had already had. And so, you know, for me, my undergrad is in finance, but my master’s is in professional counseling, and it was an enormously impactful moment for me, recognizing that there was a real way to impact families in a generational sense when you can help facilitate quality conversation and quality communication around money.

Heather Fortner: [00:20:59] And quite honestly, when I, you know, way back when I was getting my degree in professional counseling, I just had this belief because of some of the things that I had experienced when I was growing up that, you know, money, whether you have it or whether you don’t, it can create issues in families and that if families and people were better. Equipped to communicate well around money that that we could change communities, we could change families. And so that was just a real, you know, just a real sweet moment for me of of seeing how those two studies of art and science came together to have truly generational impact for that family. And so that that’s just one of hundreds of stories that I’ve seen, not only for our clients, quite frankly, but for our team members as well of how leaning into truly net worthwhile it changes lives.

Lee Kantor: [00:22:06] Yeah, the impact is real in the ripples are real and you see that play out and especially in a room like that where you’re seeing generations probably together and you can see how the impact is going to be of everybody in that room and plus everybody in the rooms that they’re going to go into when they leave that room so that it must be very powerful and rewarding work to see the difference you’re making in families all over the place.

Heather Fortner: [00:22:30] I love it. I absolutely love it. And I think that that’s why I’m so passionate about what signature PhD has to offer, because I do believe that the way that we bring our world back together and and help combat some of this divisiveness and and anger and things we see today, right, is through basic community and through basic families and ability to have better plans and better advice and better communication around money. I think it’s just one of those core core educational things that it’s an easy way for us to make a difference in a lot of people’s lives.

Lee Kantor: [00:23:13] So if someone out there is looking for a change and wants to learn more about the signature PhD and your holistic approach to wealth and worth, can you share the website, please?

Heather Fortner: [00:23:27] Yeah, absolutely. It’s W w w dot signature, Ph.D..

Lee Kantor: [00:23:33] Well, Heather, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Heather Fortner: [00:23:39] Lee, thank you so much for having me. I appreciate it.

Lee Kantor: [00:23:42] All right. Lee Kantor We’ll see, y’all next time on Atlanta Business Radio.

 

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Tagged With: Heather Fortner, SignatureFD

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