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Search Results for: kids care

Matt Cone with Chattanooga Culture

February 16, 2023 by angishields

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Chattanooga Business Radio
Matt Cone with Chattanooga Culture
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Chattanooga Culture specializes in locally made kombucha but dabbles in all cultured foods. Chattanooga-Culture-logo

Established in 2022 out of our new homestead in Cleveland, TN, we are a unique, holistic wellness based food and beverage company looking to bring nature’s medicine into the hands of Chattanoogans.

Our products are non-toxic and made with the most sustainable ingredients possible. Currently, we are offering a variety of Yerba Mate based kombucha flavors in both kegs and bottles.

Matt-Cone-Chattanooga-Culture-bwMatt Cone is a multifaceted entrepreneur working to create cohesiveness in the holistic wellness community around Chattanooga, Tennessee.

His new venture, Chattanooga Culture, will start with the health drink Kombucha and later venture deeper into the world of fermented food.

Along with curating delicious healthy food and drink, Matt aims to highlight and support other businesses in the wellness world and eventually create a space to incubate wellness practitioners.

Follow Chattanooga Culture on Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning. Please join me in welcoming to the broadcast with Chattanooga Culture. Mr. Matt Cone. How are you, man?

Matt Cone: [00:00:38] Doing great, Stone. Thanks for having me. How about you?

Stone Payton: [00:00:40] Oh, I’m doing well. And I’ve really been looking forward to this conversation. I got a thousand questions. I know we won’t get to them all, but I think a great place to start would be if you could share with me and our listening audience. Mission purpose. What are you really out there trying to do for folks, man?

Matt Cone: [00:00:56] So for Chattanooga culture, the whole idea was to start with Kombucha, because that’s something I’m very passionate about. But that’s definitely not the end goal. The end goal is to create a tribe or a community up in Chattanooga with the culture of health and wellness in mind. So we want to bring people together because that’s a massive community up there right now, but we want to really kind of assimilate it, bring people together under one name Chattanooga culture.

Stone Payton: [00:01:22] So take me back to the beginning. How did all this get started? What got you interested in in wellness in general, man, How did you get on this path?

Matt Cone: [00:01:32] So that’s really a lifelong story for me. My parents have always been kind of the hippie type, so I was definitely raised a little bit that way. But when I moved to Colorado, I learned a lot about health and wellness and really met a lot of really amazing people out there. That kind of helped me on my journey. And then when I moved back home, I ended up going to a life university for health and wellness. So I got a degree in health and wellness and that just really spiked a lot of interest in how I could get into that field and help people out with that.

Stone Payton: [00:02:01] So at this point in the work, what are you finding the most rewarding? What are you enjoying the most about the work?

Matt Cone: [00:02:08] Well, just starting my business has been so rewarding. And you know this as a business owner yourself, it’s a lot of work, but.

Stone Payton: [00:02:15] Yeah.

Matt Cone: [00:02:16] It’s a lot of fun. I’ve learned so much just over the past five, six months that I’ve really been trying to start up Chattanooga culture and really had the ideas in mind. But I would say for now, that’s the most rewarding part. But I’m really excited about really getting into the community and able to start helping people out.

Stone Payton: [00:02:32] Well, man, my hat is off to you, and it’s off to anyone who takes that leap and believes enough in themselves and and organizes something that’s going to go out there and genuinely serve others. And I got to say, in the same breath, you’re getting your business off the ground. Strikes me as something that has a lot more moving parts than, for instance, starting a radio show or even a full blown studio. You’ve had to go through and continue to go through some some things to to meet regulations and guidelines. Talk a little bit about how that process has been for you.

Matt Cone: [00:03:03] Well, it’s been difficult, that’s for sure. Like every aspect of it. But there’s a lot of bureaucracy in the health and wellness world. A lot of people don’t understand it. And so they put a lot of regulations around it. And so for the Department of Agriculture, who’s my regulating body for kombucha making, they have just a lot of strict regulations about alcohol percentage and everything like that. But actually this next Thursday will be my first inspection with the Department of Agriculture and hopefully I’ll hit it first, try and get my license to manufacture and then we can start selling by the beginning of March.

Stone Payton: [00:03:37] Well, I’m sure you will. And the kombucha you brought me to taste has been fantastic and I look forward to Business RadioX is probably going to put in a standing order. Maybe we’ll have it sitting here in the in the studio at some point. All right. So Kombucha, I think I know it when I see it. I have no idea what it really is, how it’s made. Educate those of us who are certainly laypeople in this regard. What exactly is what’s that process like?

Matt Cone: [00:04:05] So Kombucha is just basically a fermented tea. It’s Camellia Sinensis most off, but something that I’m doing different is using yerba mate, which is a species of the Holly family found in South America. And so it’s still highly caffeinated, like green tea or black tea. It has a lot of micronutrients, tons of B vitamins and antioxidants, just like green tea. It just provides to me a smoother kombucha. So I’ll be experimenting with taking off with the aromatic kombucha, but still honing into the roots of kombucha, which was Camellia Sinensis. It came from Asia. They used to, I think in the Mongolian region, they would have Mongolian warriors would have kombucha fermented tea in the bladder or the stomach of an animal, and that was their water bottle. Back then. They would so it up at the top and it probably have some sort of cork on it and they would take it to battle with them. And kombucha was usually called the elixir of life or the elixir of vitality. And so I’m sure back then there was a little bit more potent, maybe a little bit different than what I’m going to be serving from the store. They didn’t have the Department of Agriculture regulating what they did back then, and so they probably had a little bit of alcohol content in there that probably gave them that boost of confidence that they needed to go on to the battle field, just like the tequila shot. But that’s. Basically it it’s a fermented tea. There’s culture in it with any fermented food. So it’s the symbiotic culture of bacteria and yeast. And that’s what everybody knows as the SCOBY or the mother. And that is basically the reproduction cycle of the fermented tea. You add sweet tea with the culture and then it turns into kombucha.

Stone Payton: [00:05:42] So when I buy a bottle or a jar of kombucha, does it have a shelf life? Do I need to consume it in the next week, month, six months, or does it just depend?

Matt Cone: [00:05:53] Realistically, it stays good for a very long time if it stays in the fridge. It slows the fermentation process down enough that you’re not going to have the bottle explode on you and the flavor is not really going to change too much. It won’t create much more vinegar once it’s in the refrigerator. So I would say I’ve drank Kombucha up to a year old that I’ve made and it was still delicious. So you don’t have anything to worry about there.

Stone Payton: [00:06:14] So how will we be able to get the product? Are you going to be selling it to grocery stores, wholesalers, farmer’s markets? What’s the distribution plan if you have that nailed down yet?

Matt Cone: [00:06:26] Yeah, so I don’t think it’s 100% nailed down yet. This is going to take me really getting into the market to figure it out. But for the most part, I’m going to start with farmer’s markets and wholesale accounts. So getting kegs and bottles into coffee shops, cannabis shops, different small little retail spaces in Chattanooga. And so I’m going to offer up them setting up a keg trader in their space if they want to, or setting up a little mini fridge and working on that on myself. I’m going to start building keg traders to get them into spaces. And then personally, I’ll be going to farmer’s markets with it in bottle and on tap in like portable keg traders or portable keg taps that I can sell, cups or bottles, Growler fills kind of the regular thing there.

Stone Payton: [00:07:09] So the market that I’m sure you’d like to meet a lot of different markets and demographics, but it strikes me that the the immediate market is that person who is wellness conscious. They are already doing business with these kinds of businesses and it’s maybe they already are drinking somebodies kombucha. So that group is already got that mindset of I want to be healthy and maybe you already have some understanding of the wellness benefits of kombucha. Yeah, yeah. While you were talking, I was thinking, how cool would it be to have a like a business Radio X blend?

Matt Cone: [00:07:43] We could do that. We could do that. Whatever your favorite flavor.

Stone Payton: [00:07:45] Is, I.

Matt Cone: [00:07:46] Like, make it happen. I’ll get a keg writer in here somewhere.

Stone Payton: [00:07:49] No, it’d be fun. You know, all of our other sponsors, they get a lot of digital love, you know, they get they. They get to kind of come along for the ride. When we produce these shows and distribute them, they get the the logo on the on the wall behind you there. But for you, we’ll have like the Business RadioX blend and the keg aerator and all that stuff. That’d be awesome. That will be fun. All right. So near-term plans and medium term plans, it sounds like near term, you’ve got to get through these regulation hoops, get the product out there. Yeah. What’s going to have you high fiving in the parking lot? You know, like a year from now? What’s a good picture or definition of success on that time frame? You think.

Matt Cone: [00:08:25] So? In the year, year long time frame, I would say getting into as many wholesale accounts as I can, getting as many keg graders out there into locations that people can just start drinking the kombucha and hopefully feeling the health benefits. Along with that, I would say what’s really going to make me high five is working towards building that community. And once I can actually bring some of those people that are drinking the kombucha together. And so whether that’s an event that I put on, I definitely plan on hosting different wellness based events, breath works, ice baths, meditations, all that good stuff. So once I can really bring those people who are drinking the product together and start creating that community like I was talking.

Stone Payton: [00:09:05] About, I love the name of the company and to me, like culture has a couple of different meanings or innuendos because there’s culture in the process, right? Like, but how did you come up with a with the name? Have you had that in your mind for a long time or did you just wake up, you know, one morning at 2:00 and say, Eureka, I got it.

Matt Cone: [00:09:23] Sadly, I can’t take full credit for that one. My fiance and I were talking over it and I think it was before we went to bed one night and we were just kind of hitting random names, random names, and I was talking about Chattahoochee and Sugar, like all these kind of combo words. And she just said, How about Chattanooga culture? And it just immediately said, yes. And I knew that it was going to be that from then on.

Stone Payton: [00:09:46] Yeah. Oh, I am so excited for you. Okay. Going back to getting the business off the ground, I would think that the support of your fiancee, the support of your friends, what was that like and did you get maybe, maybe everybody didn’t embrace the idea and they were like, Dude, it sounds fun. We know you love kombucha. You know, we know your personality and go get a job. I mean, did you get a little bit of that pushback to.

Matt Cone: [00:10:11] There’s definitely a little bit of that, but luckily, I have a lot of support in the entrepreneur entrepreneurial space, and you’ve been a huge part of that. So I appreciate that. And my my mom and. Has been very supportive as well. And just the local community in Chattanooga is incredible for starting up a business. Everybody that I’ve talked to for the most part has been just wondering how they can help. And so I want to really push that back to the community once I get up and running and start helping others do the same exact thing.

Stone Payton: [00:10:39] Well, I’ll tell you, for the listeners out there, I had the pleasure of getting a site visit, so I saw the kitchen. You’re in the kitchen. Your you’re moving to. I met a gentleman. He’s part of that whole facility, is part of an organization that is specifically committed to helping entrepreneurs like you get out there and get off the ground, aren’t they?

Matt Cone: [00:10:59] Yeah. Yeah. And very much like the innovation spot that you’re in here, but all about food and beverage. So we don’t have any office spaces like this one, but we do have kitchen spaces. And so the pod that I’m renting out from them is a Department of Agriculture pod that they have already set up with the sinks and the tables and everything that all need. And all I just do is bring my equipment, start my process and they can improve me from there. So without them, I would have had way more hoops to jump through. This was quite possibly the best thing that I could have gotten into for the business. So shout out to Kitchen Incubator of Chattanooga on that one.

Stone Payton: [00:11:31] Yeah. So I’ve known you for some time. I know you’re a health and wellness guy. You’re fit, you’re always energetic. Do you have a few? I’ll call them pro tips, like just a few things that just for people out there, maybe they are already that way. Or maybe they’re saying, you know, I got to turn the page here a little bit, reset. What are some things that you feel like the average citizen, the average person ought to be thinking about doing, reading, not doing, just to get just to start moving down the continuum a little bit and have a healthier lifestyle. What are some things you would encourage them to consider?

Matt Cone: [00:12:07] Well, I just I like to call it the path of positive progression, because you’re not always going to be doing 100% of the right thing. You’re going to have some steps back, you’re going to falter on trying to take that health and wellness journey. But as long as you’re knowing that you’re consistently on that path of positive progression, you’ll you’ll get there someday. So a couple of top things for me is meditating every single day as much as I can. You know, whether that’s 5 minutes, 10 minutes, an hour, but just really sitting down, having some silence some time to yourself and touching back into your body is incredibly important. And with that, you can pair it with breathwork and ice baths and different types of meditation, sound baths, meditations, just kind of whatever you can get your hands on to. For touch and back into your body. Movement is huge, and I know that everybody pushes the fitness thing, but you really just need movement. It can be any type of movement, whatever your body likes, whatever you have fun doing, and yeah, just having a good time with life, enjoying life to the fullest as you can.

Stone Payton: [00:13:05] I wonder if your council would be similar to people who are out there and they’re thinking about starting their own business. Any advice you might give that? Because a lot of our listeners are. I mean, there are some very well established businesses, but there are also, you know, people with an idea on a cocktail napkin and they’re thinking about doing it. What what are some things you might share with them that might save them a little heartache, reduce a little bit of the friction and shrink the shrink the timeline for them?

Matt Cone: [00:13:32] Well, I’m definitely not the master of it yet as I’m just getting started myself. But something that really helped me was just not giving up. Since Kombucha was a passion project of mine for about six years now, I never really knew whether I would get into that business or not. But people always said, Oh man, this is the best kombucha I’ve ever tried. You got to start a business. And I just was like, No, I can’t do that. And it was the residual people telling me, supporting me. And then also just knowing that I was always going to be an entrepreneur. And as long as you have that mindset that someday I’m going to be an entrepreneur, it doesn’t matter what space I’m going to be getting into or what sort of stepping stones you have to get there. So Kombucha is not the end goal for Chattanooga culture, but it’s a great starting spot. So for me, I would just say perseverance and really honing in on that desire for what you want to get.

Stone Payton: [00:14:21] And everything’s not going to work out every time the first time, right? And you got to I mean, that’s just part of it. Or at least that was my experience. And I’ve been at this for a while and I still experience that. But yeah, you got to you got to suit up and show up and get back at it, Right.

Matt Cone: [00:14:34] Make the work happen.

Stone Payton: [00:14:35] So another thing I’ve come to know about you is you are what I would characterize as a lifelong learner. So what kind of things do you read and study? Do you have some kind of go to resources, whether it’s a, I don’t know, a YouTube channel, an Instagram channel, books, that kind of stuff. Where do you where do you put your study time in?

Matt Cone: [00:14:56] So right now I’m focusing on a book that’s about how to start a business. And it’s basically like how to start a business for Dummies without the dummies part, I’m hoping. But they do a really good job of touching into all the basics, which is something that I really need. Since I didn’t have a business degree, I haven’t taken any courses on business. So that was something that I had a learning curve in. So I needed to really touch into that and it’s been a huge help. But outside of that, I’m reading a book called Integral Meditation by Ken Wilber. He’s a great American philosopher. And that book basically touches on how to show for your life, how to show up in the best way possible for your specific design. So that one’s been really cool. Just finished Thinking Grow Rich by Napoleon Hill, which is a classic, but I highly recommend everybody reads that book. It is just a massive wealth of knowledge. And if we use that in school, if we taught kids that in school from a young age, I think we’d be living in a very different space right now. Armin Yeah. So in terms of YouTube though, I like watching people who are actually doing it, doing the things that I want to do, and so I can get inspired and see how they’re doing it and keep up with the changing times of health and wellness and sustainable living, really.

Stone Payton: [00:16:09] So outside of health and wellness and getting this business off the ground with all that extra spare time, what else do you have a tendency to to nerd out about and just kind of dive in on and really enjoy outside of the scope of that stuff?

Matt Cone: [00:16:23] So music, sustainable living, gardening. So certain agriculture, permaculture techniques and stuff like that and homesteading has been huge recently. That’s a lot of the videos that I watch is homesteading homesteading because that’s something I would definitely love to get more involved with down the road. We’ve got about an ACRE property right now and I’m starting to slowly shift that into more of a homestead style property. Getting the garden going this year, got the compost bins going. Just simple stuff with the very little time that I have. Extra.

Stone Payton: [00:16:52] Yeah, but you don’t have a lot of extra time at the moment. But it’s nice to. So it maybe you’ve answered the question with that answer, but I’m always interested to know particularly what entrepreneurs and high powered executives, what they do to kind of recharge, get. Because I know I mean, you can run low on your batteries, right? I mean, this can be exhausting where you go. And I don’t necessarily mean a physical place, right, but where you go to get recharged and inspired to get back out there and do it again, or maybe where you and your fiance go, maybe that’s a part of the equation.

Matt Cone: [00:17:27] That’s definitely a part of it. I would say, you know, back to gardening, just touching back in with the earth, just, you know, putting my feet in the ground is incredibly grounding and charging up for me energetically. We have some great chiropractors that we are very good friends with in Chattanooga, so shout out to rev chiropractic. They support our not only physical body but our energetic body and our our mental state as well. They kind of multifaceted individuals that act as our our therapists in a certain way, but also our chiropractors really making sure that our bodies are in tune and aligned. And so I do that once a week to make sure that I’m on top of my game.

Stone Payton: [00:18:05] I often ask entrepreneurs, no matter how long they’ve been at it, if they’ve had the benefit of one or more mentors along the way. And I get the distinct impression because we’ve had this conversation off air, that these folks at Rev have really been mentors for you on all these fronts. Right? The health and wellness arena, but also the business world. Is that.

Matt Cone: [00:18:28] Accurate? Yeah, absolutely. They their model for their business is very similar to what I want to bring into mind as well down the road. And so they’re all about community building that drive around optimal living. And so the people that I’ve met through that, the networking that I’ve gotten through them, the business advice, the life advice, everything, it just goes full circle with them. They really want to touch on all of the major pillars of life and how to live the most optimal self.

Stone Payton: [00:18:55] It also strikes me that your business is one of those that really lends itself to tapping into an existing community, but also sort of building your own tribe. As Seth Godin, one of my favorite authors, and thought leaders would say, Do you have some plans to intentionally build that community, that that tribe, that Chattanooga culture? I don’t know. Don’t know. You’ll have to go back to your fiance and get the right word for it. But that group of people, are you going to maybe intentionally try to provide for the care and feeding and nurture that group?

Matt Cone: [00:19:29] Yeah, absolutely. And so that’s why I was saying kombucha just is kind of a stepping stone for me. I want to make the best kombucha that I can. The most potent medicinal plant based kombucha. That’s not only good for your gut, but could be good for your brain or your immune system and multifaceted on that point. But then really take that and as you said, build a community around the product, right? Not only the product but the name. And so down the road I want to eventually have more of a wellness lounge or wellness center type space where I’m still going to sell kombucha. So I’m going to make delicious kombucha have a nonalcoholic bar style social scenario where people can come together and and have a think tank in a certain way, but also just have a good time and then also allow other local people in the health and wellness world like massage therapists, meditators. Breathwork facilitators come in and use the space for their own so that they can start up their own business as well.

Stone Payton: [00:20:27] All right. What’s the best way for anybody who may even be interested in investing in your concern? I don’t even know if that’s an option. I should have asked that first, too. Just want to learn more about Kombucha or they want to, as soon as it’s available, tap in and purchase the product. What’s the best way for our listeners to connect with you and have a conversation with you or somebody on your team, man?

Matt Cone: [00:20:49] Yeah. So social media right now, Instagram is the best way. I’m really trying to focus on getting a lot of content on there and so you can reach out to me at Chattanooga Culture on Instagram. And then we also got the website live right now and Chattanooga culture.

Stone Payton: [00:21:03] Oh, congratulations. Because I knew that was something you were working on.

Matt Cone: [00:21:06] Yeah, we’re starting to flesh it out now a little bit more. But right now, just a simple intro landing page and a contact form. So if you don’t want to get in touch with me, you can get in touch with me there or through Instagram.

Stone Payton: [00:21:16] So I can get in this tribe now. I’m already in the tribe right here already. Absolutely. Well, it has been an absolute delight having you in the studio today and getting a chance to hear your perspective. It’s a it’s inspiring. I mean, you’re energetic. Your passion comes through here in the room, and I know it does over the airwaves. Keep up the good work and don’t be a stranger. Come back, if you will, because we want to follow this story as it unfolds. I think it might be fun over time to maybe talk to some of your wholesalers, talk to some of the folks in your tribe. So if you’re up for it, man, we’d love to love to have you back and and keep up with your progress.

Matt Cone: [00:21:55] Yeah, absolutely. I’d love that. Thank you so much for having me.

Stone Payton: [00:21:58] It is my pleasure, man. All right. Until next time, this is Stone Payton for our guest today, Matt Cohen with Chattanooga Culture. And everyone here at the Business RadioX family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Chattanooga Culture

William Thomas with Golf2Grow

February 15, 2023 by angishields

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Cherokee Business Radio
William Thomas with Golf2Grow
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Sponsored by Business RadioX ® Main Street Warriors

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William-Thomas-Golf2Grow-bwWilliam Thomas is a transplant from the state of Ohio, who now resides in the Towne Lake area of Woodstock.

He joined the U. S. Navy straight out of high school and married Kelly (Johnson) Thomas, a native of Woodstock.

After his tour of service, William began a career in finance, advancing to the role of Regional Vice President, and began to further his education; completing his Bachelor of Science in Religion and his Master of Arts in Church Ministries from Liberty University.

William is the author of Marriage: It’s Not Magic but it Can Be Magical. William co-owns Golf2Grow, Inc. with his wife of 21+ years. Golf2Grow, Inc. partners with non-profits and charitable organizations to connect with the proper donors to host fun-filled golf tournaments through which the community can participate. Golf2Grow-logo

William and Kelly have 4 children, Madison (20), Mackenzie (17), Macey (13), and William Phillip II (12). As a family, they attend and serve at Woodstock City Church.

In his free time, William is a vocal Ohio State Buckeyes fan. He enjoys traveling internationally and playing a round of golf with the intention of making a new friend.

Follow Golf2Grow on Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning. And today’s episode is brought to you in part by the Business Radio Small Business Initiative, Main Street Warriors Defending Capitalism, Promoting Small Business and Supporting Our Local Community. For more information, go to Main Street Warriors dot org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check them out at Diesel. David dot com. All right. You guys ready for the headliner? It is time. Please join us in welcoming to the broadcast with Golf2Grow, Mr. William Thomas. How are you, man?

William Thomas: [00:01:12] I’m doing fantastic. How are you, Stone?

Stone Payton: [00:01:14] I am doing well. I’ve really been looking forward to this conversation. I’ve seen you around town at the business club at Darren Hunter’s thing the other day when we did the viewing party, and we have so many friends and associates in common. So I’ve really been looking forward to this conversation. I got 1000 questions. I know we’re not going to get to them all, but I’m thinking a good place to start would be if you could articulate for me and our listeners mission purpose. What are what are you and your team really out there trying to do for folks?

William Thomas: [00:01:46] Man Well, Stone, thank you for having us. We are excited to be here as well. Just to kind of give you an idea of what our purpose and our mission is, it is just to take advantage of the community that we have to allow those in our community who have a niche, have a need to have a service, particularly those who are nonprofits. And our goal is to help them to be able to raise funds through a fun filled event like a golf tournament. So we are able to partner with our nonprofits that are local, some outside of Cherokee County, but primarily in Cherokee County, to host and put together a fun, awesome golf tournament to raise funds and raise awareness for their cause and what they’re trying to accomplish.

Stone Payton: [00:02:28] Well, take me back to the beginning. How did you land here? How did this all get started?

William Thomas: [00:02:34] Well, I am a huge fan of putting together events. I like to to put things together, to do things, to have a particular focus. And I just happened to enjoy the game of golf. I love the social aspect of it. I love the fact that you get to build relationships. And I also understand that there’s power on the golf course. A lot of transactions as far as business, even if it’s not, I’m cutting you a check. You’re cutting me a check, but it’s the relationships that are built that ultimately build those those connections from from the business standpoint. So several months ago, I was out on the golf course and I wanted to put together just some things with some friends and send out some feelers, said, Hey, if we had a little fun tournament, would you be a part of it? And initially it started out with just a couple of people and then, you know, a couple of minutes later I get a text and, hey, can can I invite so-and-so and hey, this so-and-so wants to invite so-and-so else? And all of a sudden it turned into a full bore event. I was getting Venmo requests and Zelle requests the people sending money to get the, you know, the the event set up and to get it paid for. And my wife, just hearing all this commotion on the phone, didn’t understand why we were getting money sent over and over and over again. And so I let her know, hey, I’m just putting together a little fun event to have some, you know, some guys hanging out, raised some money, playing some contests and just see if we can have fun.

William Thomas: [00:04:03] And my wife essentially said, well, why don’t you do this for a living? Why don’t you put together golf tournaments? And, you know, I looked at the logistics and the dynamics and and we wanted to create something that it was essentially a no brainer for people to do so beyond just creating the golf tournaments. We said, why don’t we just plug in with local entities that care about our community? We have a heart for our community. My wife grew up here in Woodstock, grew up in downtown Woodstock, on Kyle Street, behind the Seventh Day Adventist Church. So she just has a real passion for this community, and I do as well as her husband. So we just said, if we can plug in, engage those in our community who are serving, who need to raise money to be able to perform their mission, let’s see if we can do that. And I’m really good at marketing. I’m really good at creating value for others and for businesses. So it just made sense. If we can put on a full scale marketing platform that engages the community to play, engages the community that needs to raise the money and engage its local business owners to grow their visibility in their brand, It’s a no brainer and a win for everybody.

Stone Payton: [00:05:11] Yeah. And your wife, Kelly. Kelly, you decided not to get miked up this morning, but I’ll share with you, I live a block off of Kyle right in that next little neighborhood on on Market Street. And I walked down Kyle that’s where and I see deer when I walk down there. I see my deer family and I get the blood running. That’s wow, what a small world. That’s fantastic. So surely it was very exciting. And in achieving some escape velocity from the traditional career going into business for yourself, were there some challenges in that transition or sort of surprises?

William Thomas: [00:05:46] Certainly. I think the number one challenge for any small business owner is the scaling of it. You know, I’ve never really been overly fearful that I wouldn’t be successful in any venture I’ve taken. Maybe that’s an extreme. Braggadocious confidence.

Stone Payton: [00:06:01] I have. I think it’s.

William Thomas: [00:06:02] Great. But I’ve always believed that I’d be successful. I’ve never had a doubt in my mind that I could accomplish what I set out to achieve. But the biggest concern for us was just the scalability. Could could this be something that one would would be viable and and profitable for for those around us and then ultimately for our families, but that also that we could grow it in in a model that was sustainable, that we could duplicate for others to do. So that was probably our biggest challenge and currently is our biggest challenge is we are so busy right now with the tournaments we have scheduled.

Stone Payton: [00:06:36] What a great challenge to have though, right?

William Thomas: [00:06:38] Definitely is. But you get kind of nervous. You know, again, I have that that extreme confidence in myself. But then in the same token, I also doubt myself at times, Can I perform the way I said I would? Can I achieve what I’ve presented to my clients? So that’s probably the number one. And then just secondarily, you know, I am comfortable in in my career in what I was doing in finance. I knew what I was doing. I was I was good at it. And I enjoy those that I serve in, you know, as my as my my full time profession was. And I’m comfortable for my family. You know, I’ve got two kids in college and and we’ve got you know, we travel a lot. We we.

Stone Payton: [00:07:20] Enjoy. You went into business for yourself. And at this point in your life, you’ve got two kids in college, but you are the bravest man I think I’ve ever met.

William Thomas: [00:07:28] I just I’ve got a good support system. My wife is pretty clearly awesome. Yes, absolutely. So that that’s kind of those are the challenges. Just do do we how do we scale this? And, you know, is this maybe should I have done it sooner or should I wait it later? But I believe that honestly, we were poised for this to be the point where we launched. So it just we’re excited about it.

Stone Payton: [00:07:51] So at this stage, what are you finding the most rewarding? What’s the most fun about it for you right now?

William Thomas: [00:07:57] Man The most fun is chatting with my clients and and seeing their eyes light up when they think about what all they can accomplish, how that’s going to grow their visibility, their brand grow, potentially the eyes that are on their organization and ultimately knowing that it’s going to be financially rewarding for our clients, knowing that we get to put X, Y, Z dollars into their budget. You know, and I was sharing with someone earlier today that, you know, not that I wouldn’t love to serve a nationally, you know, recognizable brand, but they don’t necessarily need me. They’ve got the the foot power. They’ve got the the visibility to attract sponsors and funds. But you take the local small who entity who cares about their community but doesn’t have that kind of brand recognition and knowing that I’m there to to really help them, that to me is exciting. I mean, it it literally is what my wife and I get giddy about at night knowing that we’re really here for them. And kind of, I will say being in finance for a long part of my life after the service, not that there was anything wrong with larger branded financial companies, but our specialty was sitting down with the people who made 50 to 60000 a year, who had an extra hundred bucks a month to to to save. They didn’t have a 50, 50,000, 100,000, 400,000, $1,000,000 portfolio. I really felt like I was their only shot to get to where they wanted to be. Consistently, we say we take that $100 a month and you know, we do this for 30 years. And I feel that way about our business. I get to sit down with potentially the nonprofits that I really am going to help them put a substantial amount of money in their in their budget.

Stone Payton: [00:09:43] So have you had the benefit of one or more mentors to help you navigate this new world of running your own business? Some folks that you can check in with bounce ideas off of and maybe have helped you save a little heartache, you know, remove a little friction, shrink the timeline a little bit.

William Thomas: [00:10:03] Absolutely. So I will say that my dad was in business for for many, many years before his passing. So I was able to just really bounce, just mindset off of him. And I think for most people in business, mindset is key. So I was able just to really kind of get his opinion on things and get his, his stance on things and and ask him how he handle that. But now, consistently now I would say one is, is my brother in law, Steve Riddick, and his wife, my sister in law, Tanya Riddick, he is a visa executive, does very, very well, owns several rental properties, owns several businesses, and they also run a nonprofit. So we’ve been able really just to kind of run things by them, you know, so we’re not you know, we laugh about it, but, you know, I don’t want to go to jail because I didn’t get the raffle license for a nonprofit, you know, you know, raffling items. So, you know, the last thing I want to do is get in trouble and miss a miss an I or. Miss crossing a T, So that’s definitely been the mentor. And then just some of the people that have poured into our lives in our community and my wife’s parents, my in-laws, their business owners retired as well. And just they’ve always been willing to support us. And and, you know, when we tell them, hey, this is what we’re thinking about doing, the first thing they say is, you’re not pregnant again, are you? You know, the next question is, is is how can we how can we serve you? How can we pour into you guys and knowing that you have someone that at least believes in you, that that beyond financial but more than more than that is just absolutely whatever you need us to do. We’re there. So it’s been awesome in that regard.

Stone Payton: [00:11:39] So we have a we have a very unique opportunity this morning since Kelly has headphones only at the at the moment. And clearly she has tremendous support in all of this. But I want to back up a little bit further. How did you guys meet?

William Thomas: [00:11:55] Well, that’s awesome. Well, the funny thing is and and I was going to mention my my other sister in law and my brother in law, Jasmine and Keegan, they are great supporters. But I actually met her her sister first. So back in 2001, a friend of mine, I was in my final year of high school. That tells you how old I am, but I’m getting older. But I was in my final year of high school in. A friend of mine from high school asked me to come to a church lock in. And for us, as you know, hormone crazed teen boys, it was a chance to meet girls.

Stone Payton: [00:12:27] Sure, sure.

William Thomas: [00:12:28] That’s why we were coming. So we drove up from Jonesboro, Georgia, and came to a church lock in here in downtown Woodstock, Mount Olive, and initially met her sister. And and I guess I’ll tell my version of the story since I’m miked up and my wife isn’t. But ultimately, there was an email chain that went out amongst my now future or my my current sister in law. But, you know, future sister in law at the time and a couple individuals that it said something like, if you love Jesus, you know, send this message out to 100 people. So naturally, I wrote back and forwarded to everybody that was in the email list. And my now wife wrote me back and said something to the effect of I don’t like spam, I don’t know, you don’t like me. And that really intrigued me. I was a pretty decent athlete in high school and, you know, most most relationships, I guess you’d say, is a high school if you can have a relationship or just I was an athlete and there was nothing really beyond a connection. I just was the athlete and it was cool to date an athlete.

William Thomas: [00:13:35] And so I never had any pushback. And my wife gave me a little bit of pushback in that email. And I think I said something smart back to her. And essentially she got on there and she said, Well, that’s why your girlfriend is dating somebody else. Dot, dot, dot, dot. And yes, and it just really got my juices flowing and I was excited. I’ve got to meet this girl that’s willing to push back, like, does she know who I am? Like, I’m William Thomas. And we started bantering back and forth and we decided that we’d kind of talk on the phone. So it got her phone number. It took me a while to ask because I was scared. So January of 2001, we decided to meet at a church down in Decatur, February of 2001, actually, four days from now. We officially started dating and May 19th at my senior prom. We got engaged, and in October 2001, all in the same year we got married. Wow. And we’ve been married going on 22 years.

Stone Payton: [00:14:28] Now, a man and a woman of.

William Thomas: [00:14:30] Action. We were. We definitely were.

Stone Payton: [00:14:33] I just read a quote this morning. I’m reading this book, Everything is figure out able, which I’m loving. I have a tendency to read stuff that I already agree with. Right. But I just think it was fantastic. But the the quote is that clarity comes from engagement, not thought. And and for me, I use smaller words. So so to me, clarity comes from action, not thought is. And a lot of times you just got to throw your head over the fence and good for you. That is fantastic. All right. So let’s talk about the work a little bit, the process. So if someone says, you know what, we need to raise some money and they reach out to you or you reach out to them and somehow you get connected, what does it look like? You just sit down with them and kind of have kind of a consultative exchange. Yeah. Walk us through what that what that looks like.

William Thomas: [00:15:19] Absolutely. Thank you. So essentially, we want our our process and our system to be as easy as possible. And as I’ve probably said a couple times today, I want it to be a no brainer. I want our clients to say, what do we have to lose? What, what, what, what’s the negative? If we if we do this and for every one of our clients, it’s been it really isn’t any. So essentially what we’ll do is we’ll sit down with our potential clients. We’ll present to them what we can offer and what we offer. In a nutshell, one is visibility for their organization. Number two is an event that people want to participate in. They want to have fun in, which is a golf tournament. Number three, the ability to use the resources that we have, the connections that we have, the standing that we have in the community to engage local businesses, small business owners, to be able to get some visibility for their organization as well. So we work together with essentially those four things our clients, our sponsors ourselves, as well as potential golfers in the community that want to plug in that one, engage that want to be a part of something and allow them to have a fun filled tournament. So I am big on betting on myself. I believe that I can achieve in accomplish pretty much anything. So our compensation system is built solely on how we perform. We don’t charge our clients a retainer. Really, We don’t charge them. And we don’t send them in an hourly report. We don’t send them know at the end of the week. This is what we did. Here’s the compensation we expect. We bet solely on ourselves. So it allows, I mean, completely our clients to say, again, this is a no brainer. We have nothing to lose. We’re not paying them X, Y, Z thousands of dollars upfront to secure their services. We are going to go work for them. We have a work ethic like I believe nobody else does. So we are really going to engage and get that done for our clients. So it makes it a win win for everybody.

Stone Payton: [00:17:18] So I want to ask you about the whole sales and marketing thing, and maybe it’s two different aspects of it. There’s the the sales and marketing where you have the opportunity to serve a new client, a prospective client. I’m interested to hear how that comes about and what things you do. And then there’s the sales and marketing on behalf of the client or clients. Can you speak to both of those a little bit?

William Thomas: [00:17:41] Certainly. So I don’t have a problem here in the word no. It’s it’s I think 22 years of marriage will do that to you, too.

Stone Payton: [00:17:48] Thank you again, Kelly. Man, you just.

William Thomas: [00:17:51] But ultimately, you know, we there’s I’ve heard people, you know, look negatively on salespeople or people who are engaged in community. I’m not selling hope and soap or lotion and potion is what I call.

Stone Payton: [00:18:04] You know, open soap. I’m going to steal that. You’re going to hear that again.

William Thomas: [00:18:08] I believe I’m offering something of value. So for me, it’s I’m offering a service. I’m offering a benefit for, again, my clients and my sponsors, because they know they’re going to have, you know, potentially 70 to 90 golfers. They’re going to have, you know, 30 staff, volunteers, core staff, and they’re going to have 15 to 20 other community sponsors that are involved in the event. So you’ve got a pretty broad, broad segment of middle class, upper middle class people who are engaged, who spend money on other products. So it is a win win for everybody. So when I approach my clients or potential clients, it is, hey, I want to give you an opportunity to again create brand awareness of what you offer, what you do, how you serve. And I want to help you make money and it’s not going to cost you an upfront dollar. So it’s an easy approach. I don’t really have to I shouldn’t say don’t have to do much, but I just have to make sure I do connect with the right individual at the organization. So I have to make sure that I’m getting to the decision makers. And that’s a little bit of work just finding that I’m going to the right individuals. From the sponsors side, it’s truly just creating that value.

William Thomas: [00:19:13] And I’m not saying every business owner only is looking at it transactionally. A lot of them do want to plug into their community. A lot of them do want to give back. They just never have been approached the right way either because they are so small that people say, well, you know, there are thousand dollar commitment and I want to go for the bigger dollar. No, no, no. My nonprofits would love $1,000 commitment by small business owners who are potential sponsors. Just want someone to ask them. So we ask we have no problem saying, hey, this is what we’re doing. This is who we’re serving. This is the area of the county that we’re in. We’d love for you to be a part of doing something for them, and they’re thrilled. The cool thing about it is a lot of times the feedback from our potential sponsors is, Thank you, thank you for asking us. Thank you for engaging us in our community. We want it to be, but no one has done it. So I wish I had some grand. This is our marketing scheme and maybe we will develop something. But as of right now, we simply are just asking and we’ve had a great response.

Stone Payton: [00:20:14] Well, and you do such a great job on site promoting all of your sponsors, but then you give them a lot of love digitally, too. I mean, like your your events have legs, I guess I would call it like leading up to and beyond. It’s there’s the value on site, which is irreplaceable, I’m sure. But but you really. Yeah. Your events have legs for sponsors, don’t they.

William Thomas: [00:20:38] Absolutely. We we think it’s important to to have, you know, someone gives or donates or becomes a sponsor or is willing to share an event. We want to give them brand recognition. We realize that that is important for them to feel like they’re valued, that, you know, from a from a financial standpoint to that their business has some ability to to be profitable as well for what they’re doing in exchange. So we will over inundate social media with who our sponsors and supporters are. We will, you know, make sure that that’s listed on our website. So our tournament websites, our specific tournament websites are our business website, our models. We ask our clients to do the same thing. When a sponsor sponsors an event, we ask them to share that flier with them as the sponsor, saying, Hey, we’re proud to sponsor this event. This is who we’re serving in our community because again, that helps them as well. So like you said, it does have legs. We we want as many people touched and to see what’s happening with our organization, but primarily for our clients.

Stone Payton: [00:21:35] So if Business RadioX or Cherokee Business Radio. Or Main Street warriors wanted to put on a golf cart. A golf cart? I’ll tell you why I said golf cart. Just a moment. It’s it’s a Freudian slip. It’s on my mind at the moment. A golf tournament. So there’s there’s presence on your site. But then the tournament would have a site as well. Is that how that typically works?

William Thomas: [00:21:57] Correct.

Stone Payton: [00:21:58] If you connect us up with people to do that, or is that something that you do or how does that part work?

William Thomas: [00:22:02] We do it as well. We create the site, we create everything. So they have specific sites dedicated to their particular tournament, their particular sponsors. There’s particular engagement of where they want to be in the community. We do all that for them. So we we literally try to make it to where our clients simply show up on tournament day and get a check. Like that’s that’s what we want to do.

Stone Payton: [00:22:25] That’s fantastic. So I’ll tell you why I said golf cart before you came in. And for the last couple of days I’ve been golf cart shopping because for the main Street Warriors for this small business initiative, we you know, we do on site remote broadcasts. We’ve done stuff at the Kid Biz Expo and and some of them are for these non profit things and so to to show up at golf tournaments in any of the outdoor events, we’re getting a golf cart but it’s going to be decked out with the main Street Warriors motif and that kind of thing. So I am at this very moment golf cart shopping. And I think depending on what kind of funding and participation we get from our sponsors, we’ll probably work with Finlay out there, golf and garage. And the phase one will probably be just get a really good looking golf cart and we’ll throw a couple of decals on it and then we’ll probably have him trick it out and make it look, you know, like a Jeep or a Humvee or whatever. But I literally I was on the computer golf cart shopping, you know, when you guys knocked on the door.

William Thomas: [00:23:25] Well, awesome. Yeah, I was going to say Finley’s the person that talked to you in that regard.

Stone Payton: [00:23:29] Yeah, but it’d be fun to come out to some of these things that you’re sponsoring and Main Street Warriors could sponsor or contribute in some way, do an on site broadcast and pull in, pull in with the Main Street Warriors golf cart and maybe even have the trailer and maybe even set up the platform on it. I got all kind of I got okay. And now that we have, you know, we got Diesel David out there sponsoring that for us and we got more and more participation. So we’ll probably have the funding for. So anyway, that’s why I said golf cart instead of golf golf tournament. So being involved in the community, something Holly and I have really begun to enjoy since we moved here. And like I said, I got this little patio home right here on the edge of downtown Woodstock, a block from where Kelly grew up. And and Holly has become part of the theater, and she’s teaching watercolor classes, and she’s she’s in the show right now at Murder on the Orient Express. So we’re we’re loving everything about being part of the the community. You guys have been part of the community much longer and have been more immersed than I have. Tell me more about why that’s so important to you guys.

William Thomas: [00:24:35] Well, I guess it’s a bit personal, but I’m glad you asked the question. I grew up without my father. We have a we had a great relationship prior to him passing, but I always looked for and longed for people around me because I realized that having my pastor growing up and having my grandfather and having some we call them uncles, even though they weren’t related.

Stone Payton: [00:24:58] Right, Right.

William Thomas: [00:24:59] Uncles and aunties, I realized how important community was. And I think when my wife and I got married and when I started hanging around her family, I was a bit distant because I didn’t understand how people just loved each other and cared for each other and prayed for each other and spent time with each other with no ulterior motives. It was just foreign to me because I didn’t grow up with having that community. I longed for it. I looked for it, but I didn’t have it. So I think finding and seeing how my wife loved those around her and how they loved her, how they loved her, you know, my extended family now, my in-laws, it was just exciting. My wife grew up with that community feel and I kind of was adopted into it. And it’s it’s a huge part of who I am now. I’m more of the vocal and visible, visible, visible one in our marriage. I would have somebody over my house every night. I would go out to dinner or hang out with somebody every night, because now I love that community. I love being engaged with people. And so it’s just it is an awesome feeling to know that you’re a part of doing something where you’re at and maybe, maybe we need to grow our vision. But I if I can impact 8 to 12 nonprofits a year, you know, I’m happy if I can impact those in my community, if I can engage people to do something fun, to raise money for someone else. You know, I’m I’m satisfied. I mean, I, I wish I would could say that I want to take over the world, but I don’t I’m not pinky in the brain from my childhood days. You know, I don’t want to take over the world. I just want to be an impact in my community.

Stone Payton: [00:26:39] Well, I genuinely believe that I can see that. I can feel it here in the studio. I know that your passion comes through over the over the airwaves. It’s clear that you and Kelley, you’re you are genuinely committed to this and you are happy and fulfilled in doing it. One of the things that I’ve come to, to really enjoy is I’ll walk across the street to the circuit on Thursday mornings and participate in YPO Young Professionals of Woodstock. And I love that format because, as you know, we go around, we ask a question, and in asking the questions, you can learn so much about people. One of them that Jared and Jared wrote and I asked a few weeks ago that I’ve begun to steel ever since is what do you have a tendency to nerd out about? And so I wanted to ask you outside the scope of this work that we’ve that we’ve been talking about, what do you have a tendency to to nerd out about, man, any other kind of interest or something like that?

William Thomas: [00:27:35] Yeah, absolutely. So I think I answered the question that I like Excel spreadsheet formulas. That is, that is my thing. I love Excel spreadsheet formulas and I think it’s just because I’m an analytical person. I like to know that this amount of effort creates this amount of work, which creates this amount of reward, and it is how we live our lives. We we know that if we want to take this many trips a year, it’s going to require this amount of work, this amount of effort, and I’m going to take my trips. We are going to travel.

Stone Payton: [00:28:11] You guys do like to. So do Holly. And in fact, last night we were we were watching YouTubes on Spain because we’re going to we’re going to and you guys, you really enjoy international travel as well, don’t do we?

William Thomas: [00:28:22] Do we? We spend probably 50 to 60 days a year outside of the country.

Stone Payton: [00:28:29] Oh, wow. Now, I can’t say that. I think we’re closer to like ten or 15, but we do.

William Thomas: [00:28:34] And we’ve made it part of our our school for our kids. So we call it road school or world school. We believe that our kids, if they can treat people well, understand different cultures and know how to manage a checkbook, they’ll be by far better in in how they become adults. We aren’t raising children in our home. We’re raising adults. So we’ve we’ve kind of lived that out. But yeah, we love to travel. And by default it costs money, of course. Sure. So we are willing to put in the work. If you if you look at our schedule last year, we spent six weeks between Australia, Fiji, Hawaii, Abu Dhabi, Italy, Spain, Spain, Switzerland, France, the United Kingdom. And we knew that it was going to cost a certain amount of money. So for the period of about four months, five months leading up to that trip, I worked every morning from 730 till about nine in the morning or nine in the evening, and then we’d go DoorDash after that, not because we had to have it, but because we wanted to have additional monies so that we could do the hey, let’s take a little tour of a of a haunted castle. Let’s go down to Versailles, Let’s go down to the catacombs. And we didn’t want to to not have the experiences because simply money wasn’t wasn’t there. So we were willing to work and do what we need to do so that we can enjoy the things that we enjoy doing.

Stone Payton: [00:29:56] My late father in law, Holly’s father, used to say that travel broadens you. That was his phrase. And I think that is so true. To gain an appreciation for other cultures, if you if you’ll open yourself up to that. It really does, doesn’t it?

William Thomas: [00:30:11] It does. You you think differently. You see people differently. Yeah. And you find out you just find out beyond your, your bubble, you know, where I’m where we’re typically all comfortable being. So it is just and for our kids it’s I think it’s comical that our kids you know, we took our two younger kids in one of our longer trips last year and our two older kids, when we tell them we’re traveling, we’re going, well, ask them, hey, do you want to come? And they’re like, I’ve been there before. So they oftentimes now don’t want to go. It’s it’s I’ve got to work or I’ve got school. And I’m it’s exciting to know that they’re committed to their craft and being good at what they do, but that also they’ve seen so much of this beautiful world, this beautiful country. Our two younger kids have been to all 50 states. Our two older kids have been to 49 of the 50 they have my two olders have not gone to Hawaii, but they’ve had an opportunity to see some great things and some great people learn some great things. And we’re setting them up, I think, to to be productive, conscious, loving and caring people as adults.

Stone Payton: [00:31:19] Well, I certainly think so. I am so glad I asked. Thank you, Jared, for inspiring that question. I. Put it into every interview going forward. Okay. Before we wrap, I wonder, because of your experience making the transition from a successful career to running your own business, if maybe you could share a pro tip or to a something a person might be reading, doing, not doing just a because so many of our listeners are, I’ll call them budding entrepreneurs or some of them have an idea on a cocktail napkin. You know, so maybe something to share with them that’ll keep them inspired and help them get and stay on the right track.

William Thomas: [00:32:03] Absolutely. So I’ll give really three tidbits. Okay. Number one is, is don’t be ashamed of where you’re at now and the idea that you have you may not have instant success. You may not have instant supporters or instant fans, but if you believe in what you’re doing, it’s okay to have that cocktail napkin business plan. If you were to check our office at home, you would see so many revisions of.

Stone Payton: [00:32:28] Revisions and revisions.

William Thomas: [00:32:30] As we’ve we’ve kind of scaled it and grown it and thought about it and got advice and got tips and encouragement and criticism at times, which is which is fair. So I would just say, number one, just be okay with where you’re at and continue to to to push. Number two is, is find groups of people that think like you I was prior to really engaging in some of the networking groups that I’m in. I always thought networking groups were for people who just wanted to hang out but didn’t want to do. And that was from looking from the outside in and being a part of those groups. I found genuine friendships. I found people that who really care to pour into my lives, who care to encourage my mind, who, you know, are willing to say, Here’s a book. We just left a meeting this morning and was given a book and just can’t wait to dive into it and to read it. So excited about being around people that think like I do. And number or number three. And to me, the most important is whether it’s a spouse or a business partner or a family member or just a friend. You’ve got to find someone that is willing to cheerlead you. And I think my wife is biased. She thinks I’m the greatest thing since sliced bread, or at least that’s what she tells.

Stone Payton: [00:33:44] Well, I’m beginning to think so, too, man, for whatever that’s worth.

William Thomas: [00:33:46] See, she tells other people that, but she’s willing to champion me, to others. She’s willing to make sure people see us but me primarily as the face of golf to grow. She wants people to see that I’m you know, that I’m a superstar again. I don’t know what that looks like or really what that means. But she’s willing to to, to to champion me and then also to encourage me, but also to hold me accountable. Because in running a business, there’s times that I’m away. There are times that I have to to sacrifice certain other things. And she’s not one to hold it over my head. She’s not one to to say. Why are you going here or why are you doing this? She she understands and she’s championed me. So I would say find someone that can be in your your foxhole as a former service member would say a foxhole buddy, someone that’s willing to to do what it takes to get out of the foxhole together. And I happen to have that in my wife, which makes it awesome for our marriage to hell.

Stone Payton: [00:34:44] Marvelous counsel, man. Thank you for that. All right. What’s the best way for our listeners to connect with you and have a conversation with you or someone on your team? Whatever you think is appropriate. Email, LinkedIn, website, all that stuff.

William Thomas: [00:34:56] I am a fan of email. I am. I’m okay with people emailing me. I like the way it sounds when I get an email from to my business email. So maybe it’s just the excitement of hearing the the certain twerp that I have that comes across when I get an email to our business. Email. So that would be William at golf, of course, the sport golf, the number two grow. So William at golf to grow dot com is the best way to get in contact with myself or our team.

Stone Payton: [00:35:22] Well it has been an absolute delight having you on the show, man. It’s a it’s been informing inspiring. It’s and it’s fun to see someone and someone some two people with so much passion for what you’re doing. Keep up the good work, man. What you’re doing is so important. And don’t be a stranger. We want to continue to to follow as your story unfolds. But thank you for coming in and hanging out with us today, man.

William Thomas: [00:35:51] Absolutely. We appreciate it. Thanks for having us. Also, you can check out our website at we talked golf to again the number grow dot com.

Stone Payton: [00:35:59] That was a lot so Kelly whispered in his ear when we were talking. I’m so glad that you came golf to grow and it’s the two is the number two.

William Thomas: [00:36:07] Yes, sir.

Stone Payton: [00:36:08] Fantastic. Well, I have thoroughly enjoyed the visit, man. You got to come back.

William Thomas: [00:36:12] We will.

Stone Payton: [00:36:13] Thank you. All right. Until next time, this is Stone Payton for our guest today with Golf to Grow, Mr. William Thomas and everyone here at the Business Radio X family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Golf2Grow

Mike Van Pelt with True Man Life Coaching, Melissa Stephens with Serenity on Fire and Stone Payton with Business RadioX®

February 13, 2023 by angishields

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Charitable Georgia
Mike Van Pelt with True Man Life Coaching, Melissa Stephens with Serenity on Fire and Stone Payton with Business RadioX®
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Melissa-Stephens-bwMelissa Stephens is the Chief Energy Officer of Serenity On Fire. She is a Professional Certified Business and Peak Performance Coach, and Consultant for Entrepreneurs who are ready to elevate and expand, banish burnout, shift from burning everything down to creatively building from their biggest vision and desire, all while repairing the cracks in their foundation and refusing to settle with where they are.

After years of working long hours in the corporate world at the expense of her health and well-being, sacrificing her time and energy, putting her family last while building someone else’s dreams who only saw her through the lens of being expendable if productivity didn’t meet unrealistic expectations, she suffered burnout. She was frustrated and exhausted that bosses were in control of her time, her income, and her freedom with no regard for her as a person, only what she could add to their bottom line.

Over the years in the workforce, she noticed some recurring themes that seemed to exist no matter where or who a person worked for. Toxic culture cultivated by “bosses” because the organization lacked leadership, unrealistic performance demands at the cost of one’s self-preservation, and a lack of respect for boundaries separating a person’s workspace and their personal life. She couldn’t imagine being stuck in this cycle forever and knew there had to be a better way for people and organizations to coexist and experience personal and professional success.

Out of this desire to create change in organizational operation and leadership development that can greatly impact everyone from the C Suite to the lowest rank, Serenity on Fire was born. It blends her passion for helping entrepreneurs build the business they desire that focuses on people over profit, and that will support the life they dream of without following others rules and breaking their own.

Helping entrepreneurs take a creative approach in their business where they shift patterns using strategies that focus on mindset, culture, communication, emotions, energetics, and spiritual changes. They elevate and expand their business using their core being as the driver to reach the success they desire for themselves and for those within their organization. The by-product is the positive ripple effect that transcends professional and personal spaces impacting the lives of many.

Her approach is a blend of whole life performance coaching and business consulting where the focus is on the intersection of business and life. It is unique, creative, and impactful across all areas of one’s world. The result is Serenity – an internal feeling of peace and joy while continually activating your core Fire that keeps a person building their vision and living their best life.

She created this experience because it is what she wished for early in her career of working for others – to be part of a company that was focused on leadership, the culture, the people, staying true to their core values, and having a positive impact on those around them.

Now she helps entrepreneurs bridge the gap for themselves and their business using practical strategies, systems and processes, combined with the magic of their being to transform, elevate, and expand their business and life.

Connect with Melissa on LinkedIn.

Mike-Van-Pelt-bwMike Van Pelt is an entrepreneur, author, speaker, and men’s life coach leader.  He is the founder of True Man Life Coaching and host of the popular men’s podcast, True Man Podcast.

Mike’s experience and passion for coaching, guiding, and mentoring men has come from his involvement in leading Christian men’s groups along with his own journey to take his life back and achieve success. In addition, Mike has served in leadership roles for most of his career, bringing over two decades of engagement and expertise in account management, consulting, and leadership development.

Mike has authored numerous articles and is featured in the best-selling book, The Art of Connection: 365 Days of Transformation Quotes by Entrepreneurs, Business Owners, and Influencers.  In addition, Mike is completed his first book entitled, True Man True Ways, A Roadmap of Discovery to the Masculine Heart.

Mike holds a BA in Business Leadership and a Master of Public Administration from The University of Arizona Global Campus.

In addition to being an author and coach, Mike is happily married to his wife and best friend of 26 years and has two talented children.  When he’s not coaching, he’s probably enjoying time at one of his many family activities or getting in a quick round of golf with friends.

Connect with Mike on LinkedIn.

Stone-Payton-bwFor over 30 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively.

Mr. Payton literally wrote the book on SPEED ® : Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his career to helping others Produce Better Results In Less Time.

Connect with Stone on LinkedIn, Facebook and Instagram.

Websites:

  • BusinessRadioX.com
  • CherokeeBusinessRadio.com
  • MainStreetWarriors.org

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B. S charitable pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday with three more fabulous guests this morning. We have two well, three incredible business coaches, I would say, and they all do things differently. So we’re going to start this morning with Ms.. Melissa Stephens. Melissa, thank you for being here this morning.

Melissa Stephens: [00:01:04] Thank you, Brian.

Brian Pruett: [00:01:05] So Melissa’s business is Serenity on Fire, and she does light you up when you’re a business does workshop, she helps you, but you have a passion for people in general. I think we all do. But you have a passion in people in general, helping them, wanting them to succeed. And if you would just share a little bit about your story and how you got into this, why are you doing what you’re doing?

Melissa Stephens: [00:01:28] Absolutely. So I actually come from a family who had small business, and I watch growing up the struggle, the feast or famine struggle that my parents went through as they tried to navigate running a small business, having a house, having a family, raising kids, and just really being able to navigate all of those things. And it was a struggle. And I watched how relationships were burned down sometimes in the pursuit of trying to build the business up. And I watched the sacrifice. I watched how often the late nights happened. The. Times that were missed from school events and the absence of them being there because they were so busy trying to build the business and they were running around like they were pants were on fire and they would be spending their wheels and not making a lot of headway. And then I transitioned as an adult working in corporations. I’ve worked for small businesses, I’ve watched I love small businesses, I love entrepreneurs. They bring so much to our economy. But it’s hard being an entrepreneur and anyone that says it’s just the limelight is not telling the truth because it is hard. It’s hard to be that entrepreneur. Get started, keep it moving, have a team, have a family, have a life. And it’s tough sometimes to how to how to create that balance, that harmony between all of the spaces that you want to inhabit. And I’ve watched people burn it all down in the pursuit of building it up.

Melissa Stephens: [00:02:59] I’ve watched marriages fall apart, I’ve watched kids relationships be damaged beyond repair and the pursuit of having something in the pursuit of entrepreneurship. And so for me, it’s being able to step in and help people see that there’s actually a better way, a different way that you can have both the business that you desire and let it support the life that you’re actually wanting to build without burning it all down and destroying all of the relationships that you’re actually having this business to support and allowing people to find their way. So I’m a rule breaker. I’m just going to be honest. I’m a rule breaker and I, I have my own rules that I won’t break, but I’m a rule breaker. And I don’t believe there’s only one way to do business. And I don’t believe there’s only one way to live life. And I don’t believe there’s only one way to get where you’re going. But I believe that there is the need for that journey to be the experience. And if all you’re doing is burning the midnight oil and being exhausted and not enjoying the entire time you’re doing it, what the heck are you doing it for when there are so many other ways that you can achieve what you want without the sacrifice of yourself, your health, your being, your family, your kids, whatever it is for you in your life. There’s another way to build it all up without burning it all down. So I always tell people all the time, if you live life like your hands are on fire.

Melissa Stephens: [00:04:23] Heck yeah, because you are out there living, enjoying and having the time of life. That’s what life is for. We’re here to live it. We only get one, so we might as well make the most of it. But if you’re running around in your businesses, running around like your pants are on fire, well now you’ve got it backwards. Because if your business is on fire that way, if your pants are on fire all the time, you’re so busy putting fires out that you’re not paying attention to what’s really going on and you’re losing sight of the people, you’re losing sight of your mission, your passion, and you’re losing sight of the people that are supporting you because they’re hanging out in the wing waiting for you to be able to be present, waiting for you to show up, waiting for you to have time for them. And they’re loving you and supporting you, but they also need from you. And you can’t seem to find enough energy to give them the time and presence that they desire and focus on the business and the people that help you build business. So many times, small businesses, entrepreneurs lose sight of the people that are in front of them and that help them because they are so in the trenches of being in the business and on the business that they lose sight of some of the things that are the most important to them.

Melissa Stephens: [00:05:28] And so I come in and help them reignite. We reignite that, so we reignite that fire. I always tell people I bring the flame when yours isn’t lit, we’re going to find what’s really inspiring you. We’re going to get back to your core and we’re going to build from that so that the people in front of you and the people supporting you know that you appreciate them and the way you’re doing business is supporting that. The way you’re doing business is actually supporting the life you want to build. And you’re not just running around with your pants on fire, putting out everything and never building, never growing, never enjoying the fruits of your labor because what the heck, We’re not meant to work, work, work and never enjoy. And the worst thing most people do is never take vacation. And if they take vacation, they work through the vacation. What the heck, I want to travel. And when I go someplace, I want to be fully immersed in that space. I can’t do that if my business runs like it’s on fire. I can’t do that if I don’t build the entrepreneurship the way I desire it so that I can have this life that I really want. And I can’t do that if my family is on vacation and I’m so busy working that I miss all of it. I don’t want to look up and see when my kids are grown.

Melissa Stephens: [00:06:33] What are the heck did all the time go? They were in kindergarten. What do you mean? They’re walking across the graduation stage from high school. What happened to all the years in between? And they come to me and say, You missed it because you were too busy working. Or the spouse that says you missed all the times that I wanted to talk to you and spend with you and love you and have a life with you. You missed all that because you were so busy building this thing that you can’t step away from. And we’re all gone now. So if you build that entrepreneurship and you build that business and there’s no one left around you, what did you build? Like there’s a way to have wealth and well-being without burning it all down. And that’s what I’m here to help entrepreneurs do, because it’s so important to me that families are preserved, that relationships are preserved, that we recognize the importance and the people that are around us, that business can come and go. You can make money. Money is not the root of all things joyful. But there is a better way. And when you can tap into that, you get to live like your pants are on fire, but your business can run while you’re on vacation. And there is no greater feeling for a small business person than to know that they can make money and create wealth and enjoy the life that they desire.

Brian Pruett: [00:07:49] So you talk about being living like pants on fire and that kind of thing. Is that where the name comes in for your business?

Melissa Stephens: [00:07:55] So Serenity on Fire is really about having this peace and harmony in your heart. Joy comes from within our soul. Happiness is external, but joy is internal. And when you have that peace, when you have that serenity, then everything you want, that core and your fire, that belly core, that burning fire delivery, you light up the world with that. And as long as you have that joy and peace internally, you have taken care of you, that everything you want to create is magnetic and it magnetize. And it lights up so easily and effortlessly because you’re limited from that core being of who you are, that internal joy that you determine. So Serenity and fire is really about being able to do all those things, but without all the stress, without all of the exhaustion, without all of the mind melt, without all of the burning it down and feeling lost and crazed and overwhelmed and overworked.

Brian Pruett: [00:08:50] So you talk about one of the things that what you say is that you keep the fire lit from the business to the bedroom.

Melissa Stephens: [00:08:57] So we do so we talk about the fact that it’s from the boardroom to the bedroom. 80% of people’s issues. Entrepreneurs have problems that start in the bedroom and it impacts the boardroom. Now, whatever you do in your bedroom, hallelujah, that’s all on you. But you know what else happens in the bedroom? You sleep, you rest. It’s your sanctuary. It’s where your well-being starts and how you put your head down at night determines how you get up and start your next day. The tomorrow you want starts with who you are today, so your wellbeing starts in the evening time in that bedroom. And if you’re so exhausted, so tired, full of stress, missing, all of it not having intimacy, not having communication, not having conversation and everything’s riddled with conflict. When you lay your head down, your mind doesn’t shut off because you don’t have any internal peace. And if your mind doesn’t shut off and you’re not getting rest, then you’re well beings impacted. When you’re well being impacted, then you can’t create the wealth you desire because there’s too many distractions, there’s too much you’re dealing with. So it starts in the bedroom, it takes to the boardroom. But the same thing. You can’t see your way from the boardroom to the bedroom, because if you’ve ever tried to talk to your children or your spouse the same way you might talk to your team, you can’t see them. It does not work. They will shut you down in a heartbeat because that’s not who they are and that’s not what they need from you. So transitioning from the boardroom to the bedroom is a difficult thing for a lot of entrepreneurs because they don’t turn it off. But we have to learn how to preserve those relationships, to preserve the life that you want to have. You have to learn how to shift from the boardroom to the bedroom. So we say we do everything from the boardroom to the bedroom because that’s where wealth and well-being really begin.

Brian Pruett: [00:10:33] So you don’t call yourself a business coach. It’s a business. I always get the word messed up. What do you actually say?

Melissa Stephens: [00:10:38] So it’s a business. Alchemist Right? We do practical magic with practical strategies. So we bring your essence with know how and strategies that work for you. We work from your strengths. And so there’s a little bit of magic in there because each person is unique and they each have their own essence, their own spirit, their own way of being. We’re going to capitalize on that with the strengths that serve you, and then we’re going to build from there because that’s what’s sustainable, that’s what’s repeatable, and that’s why we bring the magic with the strategy, because that’s where it gets to be a whole lot of fun. And then you get to live like your pants are on fire because you’re having the best time of your life and your business is growing and making you what you desire.

Brian Pruett: [00:11:15] So she, a few months ago did a little workshop for one of the networking groups and didn’t charge for it for come in to listen to her. And it’s just incredible. I was there and I took three things away from it, which I’ll share in a second. But what was really impactful is the fact that you not only talk to us in the workshop, but you were willing to talk to everybody individually as well, and the people who aren’t currently your clients so you can talk to them and give them advice. And you know, I was struggling and shared that I had felt like a failure because I had closed three businesses in the last five years and started another one. And you politely reminded me that it’s not about failing. It’s you fail forward, you learn, you know, and also the fact that maybe God had bigger things in store for me. The other thing is that just as you talked about, about immersing yourself in business and people who are workaholics don’t put their family first. And so reminding me the fact that, you know, it’s great to be home in the evenings because it’s not about presence. It’s about being present.

Melissa Stephens: [00:12:22] Yes.

Brian Pruett: [00:12:22] You know, and then the other thing that I want you to touch on and talk about is it’s okay to say no.

Melissa Stephens: [00:12:27] Oh, my favorite thing. It is okay to say no. Here’s the thing. I do what I do because this is what’s been laid on my heart. The Holy Spirit fills me and this is what’s been laid on my heart. So I serve from that servant leadership space. And so I’ll talk to anybody and give anybody strategies, tips, advice, whatever it is. And the best thing I love to talk about is how to say no, because, one, we’re not taught how to do it. When you’re little, you’re not allowed to say no to your parents, and as adult, you forget how to say no because you want to do doo doo for so many people, but you can’t fill everyone’s cup when yours is empty. So learning how to say no to the things that will not support the growth and the direction that you want to have is the most impactful thing you can do. Because every time you say no to things that don’t serve you, that are not going to move you in the direction that you desire, you’re going to say yes to every other opportunity that shows up.

Melissa Stephens: [00:13:16] You can’t do that if you are so overwhelmed with taking care of everybody else because you won’t say no. Instead of saying no to the things that aren’t going to be in your goal view and start saying yes to your family, to your relationships, to yourself, to the business you desire, to the life you want to build. When you start saying yes to the things that light you up, starting to say no gets a whole lot easier because you start setting boundaries that you will actually hold to. Well, we’re human and the hardest thing we have is creating those boundaries. It’s not too difficult holding those boundaries. Honestly. We’re not really great at that as humans because we move that goal line. We’re so easy to move the boundary that we allow people to keep pushing it, pushing it, and people will push. If you move it, people will push because they’re human. So you have to learn how to say no. But it’s actually something you most people have to be taught in practice.

Brian Pruett: [00:14:06] Yeah, because I would think, you know, as I used to think all the time, well, it’s selfish to say no, because first of all, you want to help as many people as possible, but you also want to help yourself. And saying no doesn’t do that to me at first. But when you present it the way you presented it, you see why it’s okay to say no.

Melissa Stephens: [00:14:22] The most selfish thing you can do is say yes to everything to the point of depletion, because then you’re serving no one and you’re not available for anyone and not available for yourself. And if you ever thought about having a bad day, if it starts because there’s something you really wanted to do or needed to do or desire to do, and you couldn’t get to it because of everything else in the way puts you in a bad mood and it puts you in a bad mood because you’re not living in your purpose. It’s not living according to the dreams that you have and you start resenting all the people you’ve said yes to while it was with the best intention, you start resenting them because they’re sucking up too much of your time. They don’t mean to, but you’re giving it, so they keep taking it. You have to be able to say no, that’s the most selfish thing you can do for you. Your business, your family, your life is say no to things that are not in that vision line for you, that don’t serve you, that don’t light you up, that aren’t going to put you in the space of moving forward and growth where that’s what you desire.

Brian Pruett: [00:15:18] So another thing I like to ask, and obviously you shared why you do what you do, but you’re also very involved in the community. Now of the five of us that are sitting in this room, you’re the furthest away because you live in Temple, but you’re very involved in the community. You do a lot of things. So other than the reason why you share what you do for business, why is it important for you to be involved in the community?

Melissa Stephens: [00:15:41] I mean, we’ve always said that it takes a village to raise children. It takes a community for people to thrive. Social connection is important and being able to give back into your community, to build the community the way you want it to live, the way you want to see it. That can only be done if you get on the ground and put your hands involved and you are willing to put yourself out there. So I love supporting our communities because small business ownership supports our economy, that supports our communities. They need support too. And it’s full circle. Right? And I love being involved because I love people. If you meet me, we can have a conversation all day. I don’t meet a stranger. It’s so important to give back to community. It’s so important to be a part of the community. You can’t make change unless you’re willing to be in the change. You can’t be a part of the solution if you’re going to sit back and be a part of the problem. So we have to get in the community. We have to give back. I mean, how else how else do I get to meet all these wonderful people that I meet if I don’t get into the community? Brian, I’ve met you.

Melissa Stephens: [00:16:38] I met Mike. I met so many wonderful people because I get in the community and I’m willing to serve. And it’s not about money. It’s about giving from the heart. Because when you do that, you meet people as people. And when you meet people as people, you get to know their soul. You get to know what drives them, what is purposeful for them. And then you have an opportunity to share. And it’s not about giving advice or giving tips or strategies. It’s about giving time, it’s about the presents. It’s about allowing people to see you and you see them and just building a community that is safe for our children, safe for our adults. It’s a clean and safe place for us to enjoy. I come from Florida. I lived my life outside, running the streets, running around, having a good old time. You can’t do that today. Communities aren’t quite the same anymore and we need to get back to that.

Brian Pruett: [00:17:27] So on the business side, are there particular size businesses? That are better for you to work with than others?

Melissa Stephens: [00:17:34] No, because I love all people. So that might be where I have a hard time saying no. You know, I work with Solopreneur Hours as they want to grow and I work with small and medium sized businesses. You know, somebody that’s got zero employees and wants to grow to, you know, 25, 50 or 150 employees, because the important part is that they see them as people and they see them as the people that are helping them grow. And they want to give back and they want to make sure they’re serving in the space that allows that growth to continue. And they’re not losing sight of that fact that they’re people and they want to continue serving in that way and they want to continue making sure the decisions they make, the business that are building and supporting those families and community, supporting those individuals, they’re not losing sight, Don’t work with businesses that are profit over people because I’m a people over profit person. And I’ll be the first to tell you no all day long because your people, the people you’re building for and the people that serve you and doing that, that support your vision matter. We can’t get anywhere without those people around us, and I’m going to support those people.

Brian Pruett: [00:18:36] And it’s true, because if you don’t have happy employees, your customers aren’t going to be happy. And so your vision is going down the drain.

Melissa Stephens: [00:18:43] Absolutely. Absolutely. Have you ever had a customer service representative on the phone who just sounded like they hated their job and so the service you got was so crappy and instead of being mad at them, you feel bad for them Because I just want to ask them, like, do you have a toxic culture, a toxic boss? Like, what makes you so miserable doing your job? You get to talk to people all day. Why is it so miserable? And you just want to go in there and help people understand there’s a better way, a different way of treating each other and building business off of kindness is so much easier and so much effortless because when people feel appreciated and valued, they give more than 100%. But when they don’t feel that way, they barely show up. And then I talked to them on the customer service side and I’m like, Oh, we need to figure out what’s going on because you’re not living, you’re not happy. There’s something else that’s at play here. It’s not just that individual. There’s a culture at play and that’s tough and that’s tough for people. We have to keep people as the forefront of what we’re doing.

Brian Pruett: [00:19:43] Can you talk a little bit about the workshops? I mean, there’s different kind of workshops that you do, correct?

Melissa Stephens: [00:19:47] Yeah. So I offer a couple of different kinds of workshops, and I do them throughout the year. And, you know, some of what we do is we do an intensive right. It’s a three day. We go hard, we go fast, we go deep, we get we really get in there, figure out where your blind spots are and figure out where you’re struggling. Where are the energy leaks are? We go in and start repairing Those Band-Aids don’t work. We’re going to go to the root. We’re going to figure out what it is and we’re going to tweak it. We’re going to fix it. We’re going to find what works. We’re going to make that repeatable for you. We’re going to do that over and over again so that you’re building on a sustainable platform. So we go in and we do these deep dives, these intensive other times, you know, we’ll do one day of just dive and deep. Everything we do is coming back to who you are and what you truly desire. The problem is, is we grow or we have these great ideas for business. As we lose sight of our vision, we lose sight of our mission in the chase of the dollar and the chase of the glory and the chase of whatever we lose sight. And when we can come back to that value, come back to that reason, that mission, the the vision that we have, we serve from that place.

Melissa Stephens: [00:20:49] Everything is so much easier. So we dive in and we get through that. So these workshops are really to help individuals figure out some of those things on their own and figure out where they might need help or where they might need to slow down and take another look. And it’s so amazing to watch. Just to watch people. When the light bulbs come on and they realize, Oh, it’s just a simple tweak. Oh, I’ve just been missing this. Oh, I don’t have to talk to people like Pooh on the shoe. Oh, I could treat them like decent human beings, and they do more for me. Oh, I don’t have to be this ogre. I don’t have to be this toxic boss to get things done. Oh, I get to live life joyfully, and I can be a happy, joyful employer, CEO and people like that. People want to work for me. That’s better. Oh, I’m making more money this way and my family’s happy in my life is happy. Heck yeah, let’s do it that way. So sometimes we just go in there and help people see where they misaligned, where they’ve stepped away. We bring them back to that core.

Brian Pruett: [00:21:49] If somebody is out there listening, want to get hold of you for either your your your coaching or your workshops, what’s the best way for somebody to get a hold of you?

Melissa Stephens: [00:21:56] So if you go to my website Serenity on Viacom, you can contact me through there. And if you see me in the community, you can always just say hello. I’m everywhere. I’m on social media. So there’s a number of different ways that you can connect with me. I love people just to reach out and say hello, ask questions. I’m always going to have that conversation. I’m always going to make time for that because it is so important for me. And besides, I don’t know if you all can tell. I’ll love to talk and I love people. So, you know, you can always hit me up and we can always have a conversation.

Brian Pruett: [00:22:24] You notice she didn’t say no when I asked her to come to the show because she does love to talk. So, you know, most I appreciate you coming this morning and sharing. Do you mind sticking around? Listen to these next two stories.

Melissa Stephens: [00:22:33] Absolutely. I can’t wait to hear them.

Brian Pruett: [00:22:34] All right. Now we’re moving over to a gentleman that I met, like about three years ago, four years ago. Again, networking and again. Don’t I say this all the time. Another powerful testimony of networking. Every story that you’re listening to it, this is the first time listening. This show is about positive things going on in the community, whether it’s about stories of adoption that we had a couple of weeks ago, or your passion or being vulnerable to share your testimony and let people learn from that and heal from that or whatever. So that’s just a very positive thing going on with networking. So Mr. Mike Van Pelt from the True Man podcast, you’re no stranger to the studio. You’ve been on Stones show, you have your own podcast, but I’d like for you to share because you have a passion for helping men in general, sharing their stories, getting them to, to, to get their stories out there, redo their stories. So share a little bit about, first of all, your story, why you’re doing what you’re doing, and then we’ll get into your podcast.

Mike Van Pelt: [00:23:32] I’m just glad I get to talk now. You know, that’s as long as I’ve ever said in front of a microphone without saying a word. I was really getting a little nervous. But Melissa is so incredible. I actually wanted to jump in and start asking her questions because I’m so used to doing that. It’s hard for me to just sit and be quiet. Yeah, So? So I started Drew man, Life coaching and the the podcast actually followed, but it really came from the whole idea of True man is Jesus Christ, walk on Earth as, as a true man. And you know that he serves as the model. And so that, that branding actually started in my men’s small group because we needed somebody to that had the model. And he’s the guy. He’s the guy. So that’s where the whole brand name came from and be by being a part of that men’s small group, what I recognize by going to retreats and just being around a lot of men was that I had started out doing some business consulting, but I just saw that there was a need in the marketplace for another man to come in and walk alongside another man and just help them weather it. Most of the time, these challenges start in business. Maybe Melissa can verify this come from the personal side of things, like things are not right inside of me and there’s a lot of reasons for that, you know, could stem from something that happened all the way back in childhood.

Mike Van Pelt: [00:25:02] And we just kind of as men, we typically carry this stuff along. We’re really bad about that. We bury it. We hope we don’t have to deal with it and it catches up to us later in life when you you know, part of business is having relationships, Part of marriage is that’s relationships. And so this baggage that we carry around sometimes shows up in relationships and can can end in a bad way if you don’t get your your self right. And so part of my coaching is to help guys gain that clarity and win their heart back, as I like to say, because the heart is the center of everything in the human body that is there more blood vessels and things that run to the heart than there are actually to the brain. So it’s a mini brain, so to speak, and you’ve got to get your heart right. If your heart’s hurting, you’re going to have a hard time being present for the people around you. And so I help men, you know, work through the things that they may be going through in their life when I do that one on one and. You know, I’m doing a lot more group stuff in that area, so.

Brian Pruett: [00:26:10] So that led to you having your own podcast now, too.

Mike Van Pelt: [00:26:14] So we did start the podcast and the whole idea around the podcast. It was started with Paul Bailey and I because we let our men small group and it was really the joke of the day, right? We’d get done with our small group and we’d be like, Hey, that would have made a great podcast. And it was a joke for the longest time. And until somebody else came to me and said, Have you ever thought about doing this? And I’m like, Hmm. Usually if somebody asked me if I get that question again, there’s something going on there, right? So I looked into it and, you know, Paul and I started doing the podcast together and he couldn’t keep up because that’s not his daily thing. He’s a financial advisor and I’ve just kept it going. I now do an interview style show. Sometimes I do solos, but, you know, I don’t like to hear myself speak and but it’s a lot more fun to do interviews because you have people on and the power of their stories is so real. You know, for example, yesterday I interviewed a gal, this will be a podcast that will come out in in March. And we were we were actually did a program on suicide. And she told me a story about her two teenage sons. She lost both of them in a 30 day span to suicide and which is and so the story is not only about the suicide, but it’s how she’s getting on in life. And the reason that that story is so powerful is we all go through stuff. We all go through stuff, and but we package it as if it’s unique to us, but it’s not unique to us.

Mike Van Pelt: [00:27:51] There’s somebody else has gone through that and it’s important that you be in community and put people around you that care about you in those situations. So the whole idea of the podcast is to help men be better men better, better dads and better husbands. And so topically we talk about a wide range of things that men need to know in order to be better in those areas. And it’s a great way, in all honesty, for people to hear me and begin to know like and trust me, I think podcasting is a great way to conduct business these days because it’s an opportunity to get your message and your branding out there. And it’s not just a podcast for me. My pants were on fire yesterday, Melissa, as we tried to reestablish my YouTube account, which went sideways for for a moment. But that entrepreneurial stuff, it’ll drive you crazy. But so so we put the video out on, on, on the YouTube channel as well because some people just like the YouTube. So it’s a lot of fun. We’re 93 shows in and first part of April I’ll be celebrating 100 shows which I reflect back on now. And it just I can’t even I just can’t even believe that there are that many in the books. And it’s really been the thrill of my life to to do it and meet these people and have them on the show. And and I hope it’s making a difference.

Brian Pruett: [00:29:25] Well, I saw something on Facebook yesterday that you interviewed somebody talking, overcoming obstacles. And that sound, you know, again, that’s the way about this show, too, is both things are talking about just inspirational stuff and people learning because you never know who’s listening or watching.

Mike Van Pelt: [00:29:41] You Absolutely don’t. Honestly, my favorite thing to get fact, some guy that I met the other day, he didn’t know I did a podcast. He listened to this week’s podcast, which is Dorsey Ross. He has he was born with a disease called Alpert’s Syndrome, I believe is what it’s called. And so he’s he’s his face is physically deformed. He’s gone through a number of different surgeries. His speech is a little slurred. But what an incredible story, because, I mean, we all hear these stories about bullying. So you can imagine if you’ve got some kind of deformity, what you go through as a kid. But his parents were so positive, they were so encouraging. And if you listen to this guy, listen to the podcast, you’ll quickly learn that he got the guy. Doesn’t even sound like he’s ever had a bad day in his life. Right? His attitude is so positive. And, you know, he’s a professional speaker now and travels around. That’s part of his ministry. And it’s it just goes to show you that you can overcome anything with a positive attitude and that, you know, the naysayers, the people that try to get you down, you know, they don’t matter. They don’t matter. And so it was a great podcast to. With with Dorsey. And here his story about overcoming essentially the odds. The guy when they told him he couldn’t go to college, told them he wasn’t smart enough to go to college. Guy went to college. Now, it took him a while, but that’s okay. It takes a lot of us a while. It took me a while, so, you know. But they said he would never get a college degree and he went on to get his college degree. So this guy is an overcomer. And I think that that’s an important a really, really important message that, you know, you can’t you can’t put up walls, man. You got to run through them.

Brian Pruett: [00:31:36] When you’re working with the man as their one particular area that you kind of see the most. I don’t know area that’s kind of like the struggle. Can you share that? Is there something that’s more prevalent than others that you see?

Mike Van Pelt: [00:31:49] Well, guys, talk about anger a lot and we all struggle with that to one degree or another. But it’s purpose. You know, I think that, you know, unless you’re doing something that you’re 100%. You know, dialed in on and you love and you got everything. And that’s that’s a small percentage of people. Quite honestly, I think a lot of us walk around. That’s what happened to me. You know, I went through a very long period of time where I was like, man, professionally, what I’m doing just flat out sucks. I hate it. I don’t enjoy it. It doesn’t bring me joy and I don’t. But I don’t know what I want to do. And I went through a number of different coaches trying to find the right person that could help me. And I don’t think it was any one person that helped me. I think it was just that learning that went with it as as I went through that process. But purpose is something that a lot of people don’t have peace or clarity around. You know, it just kind of float through life, hoping we can get through the next day and that can be a really miserable way to live.

Mike Van Pelt: [00:32:54] And it leads to a lot of other things that will make you unhappy. So I think people just try and my audience typically is going to be a middle aged guy. And at that point, you know, they’ve lived long enough to go, Maybe you’ve had a little regret here or there, but I don’t want to go down that way. What do I want my legacy to be? And I think that we all reach a point where we get, you know, what is my legacy? How do I want, you know, and I encourage people to sit down, write your eulogy. And if you don’t like your eulogy, man, you better change your game. And so, you know, but a lot of that is around finding purpose and just pausing to go, man, what’s next? What’s next? What do I really want once with my heart telling me? Because too much of the time we think with our head and not our heart.

Brian Pruett: [00:33:50] Melissa, you talked about sitting there and talking and talking for hours. When Mike and I get together, it’s wind up being three or four hour conversations and you and I talked to all the time about we don’t believe in things of coincidence.

Mike Van Pelt: [00:34:00] No.

Brian Pruett: [00:34:01] You are working on a book, but you just coauthored a book and then you shared with me a couple or about a week ago about somebody just that day reaching out to another one to share that story.

Mike Van Pelt: [00:34:11] This is getting crazy. I’ll tell you what, the things I kind of laugh about it, quite honestly, because I know that my high school composition teacher, I don’t know where she is, but if she’s not alive, she’s definitely spinning in her grave going, There’s no way that cat ever wrote a book. No chance. And by the way, I still remember that paper that you chopped to pieces. Oh, you’re forgiven. Yeah. So I did a collaboration book that I had a couple of pages in that came out the first week in January, and that was kind of a cool thing to be a part of. There were about 300 some authors in there. So for every day of the year, there’s an entrepreneur that wrote essentially a little story and had a quote just to provide motivation to other entrepreneurs. That book was called The Art of Collaboration. And then I’ve been in the process of writing my own book, which will be out probably towards the tail end of the summer. True Man, True Way’s roadmap back to the masculine heart. And, you know, the reason I’m writing that book is it gets into my story, but I’m really just trying to provide guys a very simple roadmap and gain clarity around, you know, their lives. And just based on things that I’ve worked on. And then I had another collaboration that came by way completely unexpected, expected the guy by the name of Jim Brett, who’s one of the top 20, I guess they call him one of the top 20 speakers.

Mike Van Pelt: [00:35:49] Historically, he was with Jim Rohn and worked with Jim Rohn on his team and built his sales team up. He’s the guy that hired Tony Robbins and he reached out to me and we connected and he asked me if I would be a part of their collaboration book where you get to write a chapter. So it’s Jim Britt and Kevin Harrington from Shark Tank do that together, and the book’s endorsed by Tony Robbins. So that’s another cool project that’ll be out later this year because I can’t pile them on fast enough, I guess. I don’t know. But it was too good to pass up. You know, I find in all honesty that the coaching field sometimes gets a little messy and there’s a big gap between the good coaches and the folks that just threw a shingle up and said, I’m going to help people. And there are a lot of nuances to coaching that, you know, there’s good and there’s bad. I’ll just leave it at that. But you’ve got to differentiate yourself in the marketplace. And over the last year, I’ve come to realize that and especially working with men, because as men, we don’t typically put our hand up in the air and go, Yeah. I could use some help. I could use some help.

Mike Van Pelt: [00:37:04] Usually we’re bleeding out before that happens, and so you know it. What I try to what I’m trying to do is position myself professionally to be at the forefront of the industry, of the men’s movement. Because I want to be there to help guys, because I know guys are struggling. Every once in a while somebody asked me what I do, and usually if I get that snicker, I’m like, You’re the perfect client because something’s going on there. They may not want to reveal it, but, you know, usually something’s going on there. But but that’s part of the reason I do some of those projects. And it’s cool to be around people that have been there, done that. So and now I find myself in the position of being an author, which is really cool. You know, I’m putting myself in the position to be a speaker. And this is one thing that I tell people all the time, Whatever it is that you want to do, get around those people. You know, if you want to be a speaker, get with other speakers. If you want to be an author. Get with other offers authors. So I think those things are really important and that’s what I’m trying to do in my business, because I not only want to be the best I can be for myself, but I want to be the best I can be for my clients.

Brian Pruett: [00:38:20] So you also are very involved with the community. You’re part of a rotary group. You do all kinds of things. Why is it important for you to be involved in the community?

Mike Van Pelt: [00:38:29] Well, listen, there’s a there’s community is everything. If you’re not involved in the community, how are things going to improve? Right. There’s a. When we first moved here, I’ve been in the area now for about 18 months. When we first moved here, I was very familiar with Rotary. I was not a part of Rotary, but one of the reasons I got involved was it was an opportunity to hit the ground running with people that were very familiar with the community. And so we do a number of things. I’m a member of North Cob Rotary, and if that’s something you’re interested in and you’re hearing about this, reach out to me because we have a fantastic organization that meets in North Cobb and we’ve got our hands on a lot of different things. And I just love serving and helping people. And there’s there’s so much opportunity in in our community. I’ll tell you, one of the cool things we did last year, North Cobb Rotary is a participant in this. We got I got to go to the baseball field and Acworth and the I can’t think of.

Brian Pruett: [00:39:44] What.

Mike Van Pelt: [00:39:44] League Horizon Lake and do the Horizon Lake. I just thought that was really cool because those kids, they didn’t have a care in the world, man. They were just having fun. And it was just so cool to run the bases with them and be in the field with them. And so, you know, there’s just all kinds of things like that that you can do in your community to make it a better place to live.

Brian Pruett: [00:40:03] So we just had them on the show not too long ago, and then we did an expo that helped benefit the Horizon League a couple of weeks ago. So yeah, it’s it’s a great organization. So if somebody wanted to get a hold of you, first of all about your coaching, how can they do that and then share how the people can listen to your podcast?

Mike Van Pelt: [00:40:21] Yeah, so all this stuff’s on my website, so but you can send me an email at Mike at True Man Life Coaching dot com and my podcast is actually on my website, but I’ll give you a link. True Man podcast will take you right to that page and my author, my page and my book or also on the website. So you know just go to true man life coaching dot com. Hopefully my videos will be up and running and it’s just you know entrepreneur thing man right And you know hopefully everything will be up and running today and Yeah but go check it out All my information’s on the on the website. You can get ahold of me there.

Brian Pruett: [00:41:03] Awesome. Mike thank you again for coming and sharing your story and what you do. And you mind sticking around for this next story.

Mike Van Pelt: [00:41:09] Absolutely.

Brian Pruett: [00:41:10] So we’re going to move over to no stranger to everybody, I’m sure that’s listening. He’s going to switch roles for a minute and be actually be interviewed because I’m sure he’s never been interviewed. Right. I mean, you’re used to the producing and asking the questions on shows. So Stone Payton from Business RadioX, How are you doing this morning?

Stone Payton: [00:41:27] I’m doing good, man, and I am enjoying listening to these stories. Can I ask a couple of questions? Sure, Absolutely. Before I put the other hat. I mean, those are a couple of tough acts to follow anyway.

Brian Pruett: [00:41:36] Absolutely. Go ahead.

Stone Payton: [00:41:37] But I wanted to ask Melissa, when you first are engaging with people, they begin to work with you. I wonder, do they sometimes come to you with a a definition of the challenge or problem that is maybe more often than not less than accurate, And you have to help them identify what’s really the challenge or the problem, or do they have it nailed when they come to you and then you can start working on it?

Melissa Stephens: [00:42:03] Oh, that’s such a great question. No, sometimes what we think the problem is is only a symptom. It’s not the root of what’s really going on. So oftentimes clients will come to me, they’re overwhelmed, they’re stressed, they’re feeling burnout, they’re frustrated, they’re angry, they’re mad, their relationships are falling apart. Business isn’t growing, whatever it might be. And those are sometimes just symptoms of what’s really going on underneath. So I’m a great listener. I love to talk, but I’m a great listener. And we we sit through all of that and get down to the root of what’s really going on. And it really comes down to Mike was talking about before, it really comes down to heart. So we get down to the root and the soul of what’s really happening, what really is underneath all of that. We start unpacking all that. I want to tell you what, we just go diving in. People hear me say it all the time. We go hard, deep and fast. We just start unpacking all that. If you’ve ever seen someone unpack after vacation, they just toss in everything. Everywhere. We start tossing everything everywhere, getting rid of everything that doesn’t need to be held on to it. Sometimes we hold on to energy that’s not ours. So we start unpacking all the junk that we don’t need to keep on messaging, communication, issues, traumas, whatever it is. We start throwing all that stuff out and start getting back to what you really want to get into. So that’s a great question.

Stone Payton: [00:43:18] Well, it’s it’s one that occurred to me while you were talking and the entire time you were describing the challenges of entrepreneurs in particular, I kept thinking, Boy, I resemble that remark. I resemble that remark and. And then I’ve reached periods and I feel like maybe now is one of them where I have felt the serenity, you know, like, I got it all, I got it all dialed in. And and then I had reached another point where I didn’t and I kind of cycles and I wanted to ask you, when in writing and doing the writing to talk a little bit about that experience, if you don’t mind my, my asking, because, well, my specific question, or at least my first one is, did some of it just come together really easy and like, you just couldn’t wait to get it on the page And then did you like just sit there and really struggle with how what am I trying to say here, what I want to say about this?

Mike Van Pelt: [00:44:10] It’s such a good question. Listen to tell you what kind of individual I, I, I grew up watching sports. I was very athletic. I was the guy that was in the driveway shooting hoops before I grew up in central Iowa. Before the Iowa game, I was shooting hoops. I would come in, turn the game on halftime in the driveway. And so I don’t sit very well, like I need to be active. Right? And and so sitting and trying to capture content is really a huge challenge. But I will tell you, towards the end of the year, I had a woman that I and she was in my mastermind group and she’d heard me and she she said, Mike, I want you to call me. This is my kind of my breaking point in terms of even getting towards the the book because I knew I was struggling, trying to come up with content and stopping. I needed to stop and do some stuff for my business. But, you know, as entrepreneurs, sometimes we keep charging even though we know we need to stop. And so she helped me towards the tail end of the year. And oddly enough, so you just heard me talk about these books. We basically outline where we were at with everything and we got done with it. And I went, Holy. I just outlined another book. So. So but to tell you the truth, it’s really hard. But I think what I found by going through that process with her is that the content is coming to me a little easier now because I have a better feel for how I can really help and serve.

Mike Van Pelt: [00:45:54] I knew what it was, but I hadn’t stopped to get it down on paper. And this is why and this is going to be part of the book, I think journaling is so important. I mean, we have all this technology in the world, and I know that there’s a number of different resources for journaling and in technology, but I just don’t think that there’s anything better. And I, I don’t write like this. I, of course, get on the computer and write, but I don’t think there’s anything better than getting pen to paper and writing our goals. And, you know, having a gratitude journal could be a piece of it. But, you know, writing and journaling I think is and guys don’t do this well. In fact, one of the things we’re going to work on, we’re going to bring out a masculine true man journal, a really masculine leather bound. So this has been stuck in my head forever because guys don’t journal for some reason, I guess we don’t think that that’s the masculine thing to do, but we need to get our thoughts down on paper. And so, you know, that’s going to be a part of the book. But I guess to answer your question, it is a struggle. But I have. But once you start in, you know, and you have clarity around the direction you want to go. Then, you know, it gets a little easier.

Stone Payton: [00:47:18] Well, the reason I ask I was thinking when you were talking, the way I got into this business eight years ago, Lee, and I’ve been doing this for 18 years, my business partner, Lee Kantor and I, I kind of came from the training and consulting world. When I got fired from the last consulting firm that I worked with. I went out and did some keynote work, self-published a book. Yeah. And the book had some success on its own and helped me book speaking engagements. It was a credibility piece for the consulting, all this stuff. And I got to tell you, if if all of the copies of that first printing that we did of that book would have stayed in Mom’s garage. And if me and Mom were the only ones that ever read it, I still would have been glad to have done it because I feel like it. It helped sort of solidify, crystallize my own thinking and equip me to be a more effective consultant, even if no one else had had read it.

Mike Van Pelt: [00:48:10] That’s that’s that’s totally it. I mean, it is it doesn’t come to me easy, but it’s it’s it’s kind of cathartic in a way, right? Because you’re like putting it down on paper and you’re like going, okay, this sounds good. And the funny thing of it is like, I’ll write something. I’ll go back a month later and I’ll be like, I wrote that. That’s kind of silly. And then you go back and you tweak it. So I think it’ll be an evolving thing for me. I think the hard part is doing number one, right? If you can get the first one out of the way, then the second one is probably a little bit easier. But you know, it is a very cathartic thing. And the reason I’m doing it, I’m not trying to sell millions of copies. If I do, great. But that’s probably not going to happen, by the way. But the point is, is that I want to be an authority figure in my industry. And so just by doing one collaboration book, I’m already an international best selling author, which is like really kind of cool, you know.

Brian Pruett: [00:49:12] A selfie now.

Mike Van Pelt: [00:49:13] Yeah, Yeah. So, so, you know, it’s, it’s a really cool thing to do. And, you know, Brian, you were talking about networking. Ultimately, you end up networking with a group of people, especially when you do a collaboration book that you would have never, you know, this, this collaboration book that I to do with Jim Britt and Kevin Harrington and this I mean, when in the heck was I ever going to run into Kevin Harrington from Shark Tank? I’ll give you a clue. Never. But, you know, they’re all a part of, you know, the the mastermind group that goes, you know, gets to be a part of that. And so who am I going to meet in that group? That could be the next great thing that helps my business. You don’t know. And that’s why I love networking and being a part of the community and getting to know people because you never know where the next great idea. In fact, the podcast has led me to so many different strategic partnerships that I mean, you know. Stone You may have you could have told me, Oh, well, it will. And I would have been like, I doubt it. But you know, but, but it ultimately it just, you know, so many cool relationships have happened to me over the last 18 months. It just blows my mind.

Stone Payton: [00:50:38] Something else that you get if you have your own radio show and if you’d like to interview authors about the books that they’ve written, or you can build up your own library of signed business books. I did that once the house burnt down and I’m building up my collection again. Okay, I’ve stalled long enough. I’m willing to be an interviewed guest now, Brian, but we’re going to leave their mikes open because I got other questions.

Brian Pruett: [00:50:59] Yeah. So first, have you ever written a book, Melissa?

Melissa Stephens: [00:51:01] It’s on the to do list.

Brian Pruett: [00:51:03] Okay, So I was a sportswriter at one time, but you don’t want me writing anything Because if you talk to my mother and my wife, I have a very strange disease, and it’s called comma phobia, and I don’t use them. So you have to take one long breath.

Mike Van Pelt: [00:51:17] I understand.

Brian Pruett: [00:51:18] That. But I was told one time when I first got the sports sportswriting job that that’s what editors are for. So we’re all good.

Stone Payton: [00:51:23] Yeah, well, mine’s dipped in adverbs. I think I would do it better. I mean, I wrote this thing like, 20 years ago. I think I would do a much better job of the actual writing. I stand by the content and it’s, you know, it’s had three printings and it’s been in leadership development curriculums. It’s had some success. But I so I cringe a little bit sometimes at the actual mechanics of the writing, but I stand by the content, which I think that’s a good sign.

Brian Pruett: [00:51:44] There you go. So, all right, we are going to ask you some questions.

Stone Payton: [00:51:47] Okay. All right. All right. And I’ll try to.

Brian Pruett: [00:51:49] Answer I know it’s hard to to sit back and not ask questions, but first of all, you are very passionate about helping others, too, because as you shared, you were a consultant. You’ve started this platform where you’re helping businesses. And before I get into what we’re really going to talk about, which is your Main Street Warrior program, which I really think is cool and I want you to share. But can you please share your story of why eventually why you wind up here and why you’re doing what you’re doing?

Stone Payton: [00:52:17] Sure. And I’ll try to be succinct, but I mentioned it was a book. You know, I published the book. I got invited to be on different shows and I got myself invited to be on like these Saturday afternoon. I’m a smart CPA, you know, shows on FM, and I did a handful of those. I got on cable access TV. I mean, I would have talked to the high school newspaper, right? Anybody to listen to me talk about the book. And they were fun. But it was very different than what we’re doing here. Right. It was often a little bit more host centric. You know, the host was the personality or we were I always felt like we were kind of doing a little bit of a dance for this anonymous audience out there. And but I got pretty good at it. But in those things, if you guys have ever been on one of those kind of shows, man, you got to have your three bullet points. That one joke that you know, always lands and then that quick offer it to, you know, it was much it was it was more superficial. Right? You know, like it wasn’t like the show’s about Brian, you know, and but I you know, it was still a fair energy exchange, right? I knew I could leverage the content. We didn’t have content marketing back there. We didn’t have the phrase.

Stone Payton: [00:53:18] But I knew enough about selling and you know that I did that. And then I got invited onto a show called Atlanta Business Radio. We weren’t a network back then, and this guy named Lee Kantor was running this thing. We walked in, there were two or three other business people in there. And I mean, I got to tell you guys, I mean, I walked in, the clouds parted, the doves flew, the angels sang. It was just it was a completely different experience. Like we had a conversation about me and the work and the why behind the work and where I was trying to take it. And I just I just got very enamored with that. So when when Lee explained to me his business model, which I could not figure out at first because he didn’t charge me to be on the show, he didn’t run any commercials. I think he did like a live read for some nonprofit or something. When he explained that to me, I wrote a check, became a client, started using the platform to grow my business, build relationships, and are you guys old enough? I don’t. I don’t know that y’all are. I know Brian is, but. But he used to be a commercial where the guy he he used the he liked to raise her so much he bought the company.

Mike Van Pelt: [00:54:23] I do recall.

Stone Payton: [00:54:24] That. Okay. All right. So Mike sold enough. Anyway, I liked what Lee was doing so much and got so enamored with. I bought 40% of the company. So I became, you know, so and to this day, I own 40% of the business radio network. Lee on 60%. We rarely disagree, but when we do, it’s his final call. That’s the way we organize stuff. And now we’re in 57 markets. We have 19 of these studios. And so that’s my day job is I am out recruiting people around the country. And now a couple of conversations internationally kind of provide for the care and feeding of people to run these hyper local studios. So that’s my day job. And then Lee and I ran a have been running for most of those eight years, a studio out of Sandy Springs, kind of our headquarters studio. And then Holly and I, my wife Holly, our youngest, we have two daughters, Katie and Kelly. I’m getting to see them both this weekend. Kelly When we broke her play and she moved to Chattanooga, we moved from our home on a cul de sac in East Cobb, and we bought a little patio home right here on the edge of town. And I told Holly, I said, I’m going to put a studio in Woodstock and we’ll do a Cherokee business radio.

Stone Payton: [00:55:30] So here I am. I got I’m wearing that hat. You know, I still have my day job of helping to run the network, but now I’ve got. Studio. And I’ve got, I don’t know, I think maybe nine clients professional services B to B, we’ve helped them create their own show and do all the things we do to do stuff like this. And they capture all these great stories and they build relationships. And and I’ll share with you and I know I’m jaded because I have a tendency to see everything through like the Business RadioX lens, right? Like Business RadioX going to solve world peace. And but I really my current belief as of today is, yes, storytelling is a marvelous way to promote your business. Get your thought leadership out there, provide some consistency of brand, and begin to create that foundation for people liking and knowing and trusting you. I got to tell you, gang, I think story gathering is infinitely more powerful in terms of building relationships and growing your business. I think that’s and I can’t take full credit for that thought. I’m reading a book right now. What is it costing you not to listen? And she talks about story together. So that’s that’s what I’m doing. And then I and then this mainstream warriors things happening.

Brian Pruett: [00:56:46] Yeah. So go ahead and share with that because it’s really cool. Your passion is again, like everybody here is people and helping others. And this is the way to help businesses who I guess fresh off the ground kind of thing. But when I have this platform that want to be able to leverage and and do things like this, but this is a way for them that that don’t have that money or whatever that you normally do. But share share about Main Street Warrior.

Stone Payton: [00:57:08] I’m so excited about this. And I wore the t shirt today. So if you let me be in the picture, I’m hoping you’ll let me be in the picture. You know.

Brian Pruett: [00:57:14] That. Well, you got to get someone else to take it because you won’t be able. You don’t have the selfie arm like Wendy does.

Stone Payton: [00:57:18] We’ll bring Monica in here. But no, Melissa, remember I was telling you about reaching that point of serenity, and you got it locked and loaded? Well, I mean, I’ve made a very comfortable living doing some really cool stuff with Business RadioX. And now we’re empty nesters. We live right on the edge of town. I know every bartender in town. I know a lot of people. So I just thought I had it all dialed in, right. You know? And then I started getting more and more immersed in the community. I started going to young professionals of Woodstock. I’d never done networking stuff. I went to the Woodstock Business Club. And so, you know, in Thursday mornings I get up and I’d walk across the street to the circuit and go here. And I walked down the street to reformation. And, you know, within six weeks I’m thinking, Man, I love these people. They’re great folks. Almost nobody in this room can afford to work with me. Our fee structure is a little out of reach for our ideal client for the business, radio, business, professional services B to B, But they’re established enough that they’re trying to make another 50,000 or 100,000 this year, you know, And so they can afford to make an investment that that warrants that and we’ll give them anywhere from a 4 to 10 x return on that.

Stone Payton: [00:58:29] But you got solopreneur hours. You get these small firms, you got startups, you got kids with an idea on a cocktail napkin. You’ve got all these nonprofits. And so much of what we do in here would benefit them greatly. Yeah, but, you know, so I guess I’m scratching my head since I got here, you know, like, what can we do for these guys? Now? One thing we can do and I always we’ve always done this all along is I can cast a wide net and invite folks on the show on like any of the house shows that I know are not going to be prospective clients, but I’m just serving the community now so I could help at that level. But I knew there were people in here if I could give them more access to the story gathering and give them more that and so so yes, what I came up with, with the help of Sharon Cline and a lot of mental energy and a lot of creative thinking from David Semel with Diesel, David Inc, help me think through this. So what we did is we created this this thing called Main Street Warriors. And the idea is to be even more directly targeting to support the that small business person is start up and retail. We’re not a good match for retail.

Stone Payton: [00:59:41] Our core thing, if you want to meet Bob Smith or if you want a Bob Smith, a husband and father to buy a lawn mower or diapers, I don’t have the first clue about how to reach that guy and convincing them. But if you want to build a real relationship with Bob Smith, who owns the lumber yard, I’ll put him in that chair right there and you guys will have a heck of a relationship in 45 minutes. Right? So but the lady who’s running the boutique, the guy who’s run into, you know, the dry cleaning place, the restaurants around town, all these small companies, I thought, man, we got to figure out a way to I got I got this space right here. So what we did, we create we call it Main Street Warriors, and we have kind of this creed, right, defending capitalism, promoting small business and supporting our local community. I hunt and fish. So everything’s camo. And I wore my shirt today. And so we built a membership structure. So for $12.50 a month, anyone who cares anything about any of these issues can can join the movement at a supporting troops kind of level. And they get to come along for the ride on stuff and they help us promote this. They help us help other nonprofits raise money. And they they go like they given anything else being remotely equal.

Stone Payton: [01:00:59] They’ll go do business with all these other small businesses that we’re promoting and talking about. And then so at the very I mean, like a kid, you know, there’s a lot of people that can afford $12.50 a month and and they’re part of something, right. This Main Street Warriors effort. And then on the business side, these smaller businesses for 125 bucks a month or 150 bucks a year. And what happens is we pool the money, right? So they’re not going to get a custom weekly show, you know, like somebody that’s paying me 30 grand a year. But they can sponsor episodes, right? They can have signage on like this wall behind you. That’s why I have the signs are down there because I’m switching them out with different things. We can we can talk about them on the air. They can we can put their logo and stuff. You know, today’s episode was brought to you in part by blah, blah, blah. There’s a as you know, Mike, there’s a ton of stuff you can do in the content once you’ve created it. Well, they can sponsor those things. So when we go out and do onsite remote broadcasts, right? Well they can be, they can they get to come along for the ride on that. They can schedule quarterly special episodes.

Stone Payton: [01:02:08] Right. So a small business person who, you know, is running a tax accounting practice, right? They don’t they can’t write me a check for 15 grand, 30 grand this year, but 150 bucks. And to be tied to and be part of the community, it’s not like. Sponsoring a Little League team and you just seeing everywhere and we take 20% of that. We’re not a nonprofit, right. But we take but it does allow me in our team to do stuff that was all coming out of my pocket. So we weren’t doing it nearly as much as I felt like we could and should. And so now we can serve a whole lot more people a lot faster, and we can go out and do these onsite kind of remote broadcasts. Again, it’s all about gathering these stories and supporting and celebrating these folks. Well, now that’s, you know, that tax accountant person. Is there part of how and why we’re able to serve those folks so we’re able to go out to like trivia nights and do an on site remote broadcast. It is the main Street Warriors is what is making what we’re doing this morning possible. We can we can work with charitable pursuits at a very different kind of fee structure than, you know, unless you didn’t write me a $30,000 check, did.

Brian Pruett: [01:03:21] You know it would bounce to the moon and back?

Stone Payton: [01:03:24] But and but we’re we’re part of any time we’re working with and through folks like Brian and and somebody like the Horizon League gets a check. We’re a small part of that right? And the main street and there’s the money thing, but there’s also the the gathering and the sharing and the redistributing of all this. So. So once you got me talking, you can’t show me up.

Brian Pruett: [01:03:45] That’s all right. That’s what this shows for.

Stone Payton: [01:03:47] I’m very excited about it. But but there was this gap and let’s what I’m getting at is, you know, I felt like I’ve kind of hit it. I’m coasting. I got money and I was rich before I was rich, which that was fortunate. I was I was I was rich before I was money rich. Yes. And then I got money rich. Or at least by my I mean, there’s always richer people, but we got plenty. We’re not worried about the next meal and the mortgage. And then it felt a little hollow. Right? Because I’m meeting all these people and they’re struggling and you want to help every little one of them. And you can’t say yes to all of them. But so yeah, Main Street Warriors dot org. Go there, think about it. Call me. Talk about it. We love to have you. That’s what we’re doing.

Brian Pruett: [01:04:28] And why so So other than what you just shared about that, you’re all very passionate about the community too. Because like you said, you came out and did a live remote at the trivia night. We had 60 people there helping footprints on the heart. My next trivia night, by the way, is this coming Wednesday the 15th at St Angelo’s help benefiting the Good Neighbor. Homeless shelters, tickets still available. If you want those, I’ll share those in the second how to get that. But you also came out and did a live remote for the Horizon League expo that we did to help benefit them. Yeah. So other than for the reasons you just shared, why is it important for you to be part of the community?

Stone Payton: [01:04:59] Well, for me, this is where we’re going to die. I mean, it just it’s that was in East Cub. We had a great life and we raised but we weren’t involved in the community. And now to me, it is so important that everybody around us that is just doing such great work and contributing. I just want to support them any way, any way that I can. And it’s it’s when you when you dive in and you hear some of these stories, it’s just it’s amazing that one of the favorite questions that I’m starting to ask now, I got it from from what Jared wrote and I asked two young professionals of Woodstock, if you in an environment like this, if you just ask Melissa. Melissa, outside of the scope of the work you talked about, what’s something you have a tendency to nerd out about the next 5 minutes, you will learn more about Melissa and her family, right? So in this role, it’s such a blessing to gather all these stories, support and celebrate all these folks. And I don’t know, maybe it’s as basic as Maslow or whatever, just wanting to feel like you’re partizan my wife, high powered exec, you know, very well compensated, very well respected at IBM. Right. She’s going to hang up her cleats before too long. So she’s starting to transition into getting involved in the community. She teaching watercolor class out at the Reeves house. She took the pottery class. Tonight is opening night for the murder on the Orient Express. She plays the part of Helen Hubbard. She is. So we’re both kind of moving in that direction. So to me, it’s important for me, it’s important to to Holly, and we want to be a part of it. Plus, I mean, every bartender in town treats me like go, you know, I mean, I tip them well.

Brian Pruett: [01:06:42] But I was going to say, because you’re out there paying their bills, so.

Stone Payton: [01:06:46] Right. And we want to we want to support the restaurants. I want to I think it’s it’s I don’t know. I don’t have great words for it. We’ll have Mike write a book about it. But it is important.

Brian Pruett: [01:06:56] You know, can collaborate and write together. Yeah.

Stone Payton: [01:06:58] It’s that other type of rich. Yes. Right.

Melissa Stephens: [01:07:01] And I have to tell you, Stone, you are your story. You’re the example. That’s serenity on fire. Yeah. Your soul recognition is infectious, right? From finding the struggle to finding the gold to then deciding there’s more. And then you want to give back a little more and you want to do more. And I see how it lights you up. That that’s the gold and that’s serenity on fire. Because it’s finding that internally that allows you to magnetize and light everybody around you up with that energy. That’s what it’s about. That’s what’s living. That is what the living about. Right. And so I am so appreciative that you shared that because you are a walking billboard for me. You’re a walking example of what that can do for you and what that is all about.

Brian Pruett: [01:07:47] That smoke was coming out of your headphones when you were so excited about that.

Mike Van Pelt: [01:07:50] I was thinking the same thing, you know, and but I was thinking at the same time. I was thinking when Melissa said, I have to say no, but but when this podcast is over, I felt like I got to ask Stone more about this, you know? But I’m supposed to say no.

Brian Pruett: [01:08:09] Well, Stone, you also I mean, obviously a giving heart and a passion because you’ve allowed me to use this platform to get the positive stories out there, which I really appreciate, because you’ve heard over the last since December 9th, all these amazing stories that we’ve had so far. Yes. I mean, and there’s not one that just tugs at your heart at some point or another, whether it’s a personal, whether it’s business, whether, you know, whatever the case is. So I just appreciate you allowing that. So we’ve got I’ve got two more questions for all three of you, and then we’ll wrap this up. But the this again, both of these goes to all three and we’ll start Melissa with you answering. So there at least when I was growing up and starting getting into the business world and stuff, there was always this stigma for business coaches and consultants. Share your myth buster, if you will, on on those.

Melissa Stephens: [01:09:04] Wow, that’s a tough question. So the myth buster is Mike spoke to it a little earlier. We’re all unique and we all bring something a little differently to the table. And it’s, you know, anybody can give you some tips, anybody can read you something out of a book, anybody can toss at you The marketing guru, statistics and cookie cutter ways of doing things. Well, tell you that stuff don’t work because I’m not a cookie on a pan like the rest of y’all, so that don’t work. What sets me apart and what’s different and what the myth buster is about, that is when you connect with someone who is unique and sees your uniqueness and recognizes your strengths and wants to help you build from that space that peaks, that fire that you have and wants to magnify it and wants to really light it up for you and help you figure out how to do that. Like that is the gold. Like that is everything, and that’s what sets people apart. So the people and you know, a lot of people making a lot of money, doing a lot of things that way, that’s great. I’m not a cookie cutter. I’m a rebel. I don’t follow the rules. I make my own. I have rules. I won’t break for myself. And I encourage everyone to have that. But otherwise, I mean, the world is wide open and possibilities are endless. So do it your way.

Brian Pruett: [01:10:25] Mike.

Mike Van Pelt: [01:10:26] Well, I concur. You know, it’s a. Coaching, consulting. Particularly coaching. For me, it’s serious business. You can affect somebodies life either negatively or positively, and I would prefer to do it positively for sure. But you know what? I’ve found and I’ve done a lot of study around this because I’m not the problem solver. I’m just the conductor of the orchestra in those coaching situations. We all have the answers inside of us. It’s my job to ask the appropriate questions, to get to the point where you find those answers. That’s it. And a lot of people that get into coaching, they think that they’re you know, they may say things like, well, I’m a great problem solver. It’s not your problem to solve. You know, you said that’s not that’s not what it’s about. You just you better study the questions and know what questions to ask in order to help people get it. I’ve gone through this personally. I know, I. And guess what? I remember saying at times, Just give me the answer. Just give me the answer. And if you have good people around you, they won’t give you the answer. You know what the answer is? And so, you know, anybody that’s looking for a good coach or a consultant, don’t find somebody that’ll fix you. Find somebody that will help you. Come up with your own conclusions.

Melissa Stephens: [01:11:59] That’s it. We challenge the status quo. That’s what I do. We challenge our thoughts, our beliefs, our situations. We challenge that because everyone does have the answers inside themselves. But sometimes they don’t have the confidence to trust that or the or they’re not willing to believe in their own gut intuition to follow through. And as coaches, as consultants, we’re here to help be the navigators, right? I’m a guide. I’m just here to help you.

Mike Van Pelt: [01:12:26] That’s it.

Melissa Stephens: [01:12:27] Find that for yourself. And I’m here to help you do it in a way that lights you love. I’m here to help you do it in a way that serves you. And, you know, after you get done with all the cookie cutter stuff and you realize that didn’t actually work, it only works for chocolate chip cookies, you realize that there is another way to do that, and it’s your way. And we just work coaches. We’re here to help guide that and help navigate that and be the sounding board and accountability for that.

Brian Pruett: [01:12:51] Stone You were in that world for a while. What about.

Stone Payton: [01:12:53] You? So I have a couple of observations. One very recent as recently as last night, I went to this young professionals of Woodstock gathering at Jacob Slaughter’s dental office, and we broke out into groups and I had the benefit in our little crowd was Joe, I’m going to butcher his last name since the analog, but he’s with Front Porch Advisors. Joe was so helpful to all of us. We were talking about customer experience. I don’t think he ever answered any question. He just he just asked great questions that led us to explore. So I’ll echo what you guys said. I also over the years have come to genuinely appreciate maybe there’s some label for this guys and you would know it. I don’t know if it’s micro coaching or highly targeted coaching, but I’m almost to the point now where I consider a lot of different people in my life a potential coach on a very specific little niche thing. And so the second observation is earlier this week, Holly and I went to go see Carrie Underwood. Oh man, what a set of pipes. And she’s a great entertainer. Before we did, we went to McCormick and Schmidt, Schmidt’s Schmidt Yeah, we had a bartender named Shawn. All my stories involved bartending. That was the quintessential I mean, it was the epitome. It was the paragon of virtue when it comes to providing customer service. How he asked us our names, wrote it down on the napkin, checked in with us. And I got to tell you, if I decided, you know what, this quarter, I’m really going to work on elevating our customer experience at Business RadioX. I really think I would go to Shawn and say, Hey, you know, can I engage you? Can you from a completely different business? Maybe. I don’t know what you guys think about that, but I would be inclined to take a swing at that because because this guy may have an idea that just would not occur to to to me.

Brian Pruett: [01:14:41] Well, you know, they say bartenders are counselors.

Stone Payton: [01:14:44] So if I thought about that.

Brian Pruett: [01:14:45] Right.

Mike Van Pelt: [01:14:46] Well, it’s all about right. You’re serving drinks. You have people in front of you. It’s all about building relationships. I think the thing that we’ve gotten away from just too much and you can go to any social gathering, how many people are talking to each other versus having their face buried in the phone. And so if you’re if you’re a bartender, such a great example, right? You don’t you can’t have your face buried in your phone. Right. And so the funny part about that stone here and you tell that example is I think through this, maybe it’ll land in a book someplace is No, but but that bartender has to be present for his customers, has to be present, has to be attentive and has, you know, has to ask you what you want. Right. You know, what would you like to drink tonight? Now, he may make some suggestions based on what our house specialty is, X, Y, and Z here, Based on what you said, you may enjoy that. You know, now that that would be a good way to follow it up. But I mean, a bartender has to be present and so much of the time anymore. We’re also buried in our phones that we’re not present with each other. And those relationships matter. That customer experience matters. It’s still matters. And we because we all want to be seen and heard, we all want to be seen and heard. And when we’re seeing and heard and, you know, we get that pat on the back, it feels good, you know?

Brian Pruett: [01:16:20] Yeah. Well, last question for the three of you and we’re going to wrap this up. So I’ve been ending the show with getting everybody on the show to share either a quote, a word or just a nugget going forward to live 2023 and beyond with. So, Melissa, what you got?

Melissa Stephens: [01:16:40] Every journey is the destination. Live it like it’s on fire. Just live life. There’s no tomorrow, right? So live every journey like it’s the destination because half the time we don’t ever get to the destination anyway. We get sidetracked off course but live like the journey is. The destination, enjoy and be present in every single micro moment and celebrate every single micro win because they’re the big things, big things that add up and that just bring so much joy to your heart.

Mike Van Pelt: [01:17:09] Mike Wow. And I’ll tell you what, this is towards the tail end of the last last year, everybody kept asking me, Mike, what’s the definition of a true man? What’s the definition of a true man? And you know what? Here’s what I came up with. And this is the best advice I can offer anybody. Jesus offers us a two word statement that I think is perhaps some of the most beautiful words he’s ever said. Follow me. And that’s my definition of a true man. And I think that if you want to have a truly authentic life, that that’s what you need to do.

Stone Payton: [01:17:45] Stone Well, the second book on my nightstand as we speak right now, was recommended to me by my daughter Kelly, who I mentioned earlier. And the title of that book is going to be my mantra for the next little while, I think, and it’s everything is figure out a goal.

Speaker1: [01:17:59] Yes, I love that.

Stone Payton: [01:18:01] So you.

Melissa Stephens: [01:18:02] Know this. Yes. Yes. And I want to tell you so when you were talking about that bartender story, which I think those stories are the best, because they are really they they have to be people, people, people, Right? Yeah. You said out of the box thinking if those servers, if those customer service people aren’t some of the most out of the box creative people sometimes because in order to make people happy, in order to make things work, they have to get creative. And I’m telling you, when you tap into your own out of the box or you tap into other people’s out of the box and you start allowing creativity to flow.

Mike Van Pelt: [01:18:30] Yeah.

Melissa Stephens: [01:18:31] Everything is possible because suddenly nothing is the same. Nothing is cookie cutter. And it’s unique to you and me and those ideas. I mean, there are some of the best things we’ve ever had in the world, like pool noodles. Who knew?

Speaker1: [01:18:43] Oh, noodles.

Brian Pruett: [01:18:46] Yeah. So all again, Melissa. Mike Stone, thank you again for your time this morning and being on the show. Everybody out there listening. Let’s remember to be positive and be charitable.

 

Tagged With: Main Street Warriors, Serenity On Fire, True Man Life Coaching

Alan Underwood with Angel Flight West

February 10, 2023 by Karen

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Phoenix Business Radio
Alan Underwood with Angel Flight West
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Alan Underwood with Angel Flight West

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Angel Flight West delivers health and hope using donated flights to serve those with healthcare or other compelling human needs. In the air, Angel Flight West links volunteer pilots and commercial airlines with people whose non-emergency health needs require air transportation to access care. On the ground, volunteer drivers ferry passengers to and from their departure and destination airports.

The ability to travel easily across the country is something that most of us take for granted. But for those in critical situations, the financial, physical, and emotional burdens can make an ordinary trip extraordinarily difficult. That’s when they turn to Angel Flight West. Our network of 1,800+ volunteer pilots fly their own planes and pay for all costs out of their own pockets in order to make these important journeys.

From our headquarters in Santa Monica, California, our dedicated team manages the process that make our work possible: arranging all missions, matching pilots with passengers, spreading the word throughout the healthcare and social work communities, and continuously recruiting new volunteers. It’s much like running a small airline, carried out with extra compassion. All services are free to our passengers, their families, and healthcare organizations.

Not only have we earned the gratitude of our passengers, we’ve earned the trust and respect of a long list of organizations: large research hospitals, children’s hospitals, VA hospitals, specialized treatment centers, small rural healthcare center, children’s protective services, domestic violence shelters, and special camps for children with medical needs.

When someone’s transportation needs are a barrier to accessing the care they need, organizations both large and small know they can depend on Angel Flight West. We’re proud to help them.

Alan-Underwood-Phoenix-Business-RadioAlan Underwood is a pilot, entrepreneur, commercial real estate investor, multi-family real estate developer, a single-family real estate investor and a committed go-giver.

He’s also a Command Pilot and the Arizona Outreach Coordinator for Angel Flight West.

As an Angel Flight Pilot, Alan gets the privilege of using his training and skills to help people who need medical treatment but can’t afford the cost of transportation.

Alan has launched and scaled multiple businesses from $0 to multi-millions in the restaurant, automotive, aviation, insurance, and real estate industries. As an entrepreneur, he understands how to help people, businesses, and capital grow.

More importantly, he’s a husband and father (8 awesome kids and one labrador). He’s been blessed in his life to have learned from numerous failures and a few incredible successes.

Connect with Alan on LinkedIn, Facebook and Instagram.

Tagged With: Angel Flight West, Aviation, Charitable Flights, entrepreneur, Give, Multifamily Real Estate, real estate, serve

Caitlin Stella With Joe DiMaggio Children’s Hospital

February 9, 2023 by Jacob Lapera

South Florida Business Radio
South Florida Business Radio
Caitlin Stella With Joe DiMaggio Children's Hospital
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DTLLogo-Blue-Bannerv2Caitlin Stella, MPH is the CEO of Joe DiMaggio Children’s Hospital. She began at UCLA’s Autism Center where she also managed an epidemiologic study in California. After completing her Master of Public Health (MPH) at UCLA, she joined PwC’s healthcare consulting practice.

Prior to joining Joe DiMaggio, she was the Chief Administrative Officer at UCLA Health for Mattel Children’s Hospital. She is a Board member of Make-A-Wish, the Museum of Discovery and Science and Jack and Jill and is a member of the Junior Achievement Circle of Wise Women.

She was included as one of 113 great leaders in healthcare by Becker’s Hospital Review in 2022. She serves on the Broward Economic Council and belongs to YPO and IWF. She Chaired LLS’s Light the Night in 2020 and 2021 and is Chairing the 2022 Heart Ball with her husband, Todd.

Connect with Caitlin on LinkedIn.

What You’ll Learn In This Episode

  • How the pandemic-driven migration of families to South Florida has impacted the business of healthcare
  • New opportunities for innovation through technology, to provide high-quality patient care
  • Lead with Love – management style, with kids and parents navigating a highly complex healthcare landscape, and via creative fundraising campaigns

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:01] Broadcasting live from the Business RadioX studios in South Florida. It’s time for South Florida Business Radio now. Here’s your host.

Lee Kantor: [00:00:14] Lee Canter here, another episode of South Florida Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Diaz Trade Law, your customs expert today on South Florida Business Radio, we have Caitlin Stella with the Joe DiMaggio Children’s Hospital. Welcome, Caitlin.

Caitlin Stella: [00:00:34] Hi, Lee. Thank you so much for having me.

Lee Kantor: [00:00:37] I am so excited to be talking to you. For the two people out there who don’t know, tell us a little bit about Joe DiMaggio Children’s Hospital. How are you serving folks?

Caitlin Stella: [00:00:46] Absolutely. Joe DiMaggio Children’s Hospital has been a part of the community for many years. I think we’ve been around I think 30 years is the anniversary. And we started as a small pediatric unit inside Memorial Regional Hospital. And then Joe DiMaggio lent his name to the hospital in 1992. I can tell you that story, actually. It’s an interesting one. And then we’ve grown over the years, first into a freestanding four story children’s hospital, and we just added four more stories to the children’s hospital. So we now have 216 beds where a quaternary center, we do everything from broken bones with a nationally ranked orthopedic children’s orthopedic program largest in the state. We have a nationally ranked cardiac program. We do heart transplants, one of the only two programs in the state. We do kidney transplant, neurosurgery, oncology, everything in between. So we have a variety of medical and surgical specialties that we serve families all throughout South Florida and beyond. We also have a large facility in Palm Beach County in Wellington, and we’re actually opening another facility, not a hospital, but ambulatory services in Miramar. And we’re continuing to grow. We have offices all over the tri county area. So yeah, it’s a very special place. We’re also very well known for our patient experience. We have a very unique patient experience here at Joe DiMaggio. We were actually the first children’s hospital in the world to have a designation called Plain Tree. It’s from an organization called Plain Tree, which is about person centered design, which means that we design all of our programs and services around the child and the child’s needs developmentally, the needs of the family, and then the needs of the team. But the child is the center of everything we do, and we have really outstanding different kinds of designations and awards related to our patient experience because it’s very, very unique. And we often hear from kids that they feel like they’re not in a children’s hospital and they want to stay. So I feel like we’re doing a good job now.

Lee Kantor: [00:03:05] Why is it important for a community to have a children’s hospital like Joe DiMaggio, like instead of just having a pediatric center as part of another, you know, a subset of a of a larger hospital? Like, why is it important to kind of have its own space?

Caitlin Stella: [00:03:21] It’s extremely important. So first and foremost, children are not little adults. So environmentally, it’s very important that we have a space that is developmentally appropriate for kids of all ages. So an environment that’s not intimidating or scary, things that are anxiety reducing and sort of like a whole infrastructure of services and programs that really help prevent children from being afraid to come either to this hospital or any hospital, because you really are setting the stage for especially for kids that have chronic illnesses. You really can have medical trauma over time if the environment is not appropriate for the child and the care. And I can tell you many stories of examples of things that happened to a child in a place that was not set up to take care of a child. It sometimes can prolong treatment and certainly create more fear and anxiety than necessary. So that’s why being in a children’s hospital, particularly like ours, which is separate and it’s only children, allows us to create a very unique space where things happen that wouldn’t necessarily happen in an adult hospital. Sometimes I think they should. But just creating fun, creating distraction, creating activities that have much more to do with development, like things like art therapy and music therapy, fun making, making things as fun as they possibly can be, even if it’s a really difficult time. So it’s a very important that we have all of that infrastructure and services and programs that are set up for a child and their needs.

Caitlin Stella: [00:05:03] And some kids have many specialties. So like if they have a particular diagnosis, they need to go see multiple doctors or they need to come. For multiple treatments or some of them come here regularly, once a week, once a month or whatever. And it’s very distracting, not only for their own structure of their lives, meaning school and friends and siblings. So it takes them out of those norms and they have to come to the hospital. So we like to incorporate those things back in so they don’t feel like they’re missing any part of the structure of their lives that make kids kids. So we have a lot of those things in place, including our own school teacher. He’s here full time. They’re able to stay on task if they’re going to be here and they don’t miss any of their studies. We have lots of outside programing that comes in that’s enriching, entertaining, entertaining, educational. And we bring in a lot of things like yoga therapy or yesterday we had a theatrical performance. So there was something for kids to do to get out of their rooms. And we let them drive around in their own little cars so they can have some fun when they’re getting around and freedom and control and all of those things. So it’s a great place and it’s a very unique place. Of all the children’s hospitals I’ve been in.

Lee Kantor: [00:06:23] Now, as a leader of an organization like that, is it? I don’t know. I don’t know if strange is the right word, but in in a children’s hospital environment, all of those things you describe sound wonderful and they seem like perfect makes perfect sense that you would have them there. But for adults, you wouldn’t even consider that. Like you’re trying to get the adult in and out of there as quickly as possible. Like how why is there such a disconnect between how we think it’s appropriate to care for children and how we think it’s appropriate to care for adults?

Caitlin Stella: [00:06:58] I got to be honest with you, I don’t really know because I actually really have been a proponent over the years of looking at children’s hospitals as a model for things to integrate into adult hospitals to help with care. And I’ll give you an example. There are a lot of populations that are similar. I mean, you think about, you know, very elderly adults, older adults that have sensitivity to touch. They might have thin skin, they might be hard to get an IV into. They might be seeing multiple specialists, They might have dementia and have a hard time understanding things. So you have to explain things to them in a certain way. You might have cultural issues, you might have linguistic issues, you may have. So what what we do in the Children’s Hospital is very much about providing tools and techniques for, for example, if it’s if it’s a baby and we need to put an IV in, we use different kinds of equipment and we use different kinds of approaches and we use specialized team members. And so so that we minimize pain. And we only have to give the child the IV one time. I don’t know why we don’t do that with with older adults are very similar. They have very similar issues physically. Same thing with understanding what’s happening to you. So with children in a children’s hospital, if you’re diagnosed with cancer and you’re four years old, how we explain it to you and what we show you so you understand what’s happening to you and the techniques that we use with child life specialists.

Caitlin Stella: [00:08:29] And that’s a role that only exists in a children’s hospital. And it’s really there to explain to the child and developmentally appropriate terms what’s happening to them. How we explain cancer at age four is different than how we explain cancer at age 14. To me, that’s very similar to how you would explain what’s happening to, like I said, someone with dementia, someone with a developmental disability, and I’m talking to adults, you have to really think of like developmentally what’s appropriate and that goes through the entire lifespan. So to be honest, I’ve never really understood why we only have those kinds of things here. I’ve been a big proponent of trying to pilot some of those same programs in the adult hospitals. And I have to say in the health system where part of memorial health care system, we actually do quite a bit of that because we do have music therapy and art therapy and even animal assisted therapy even in our adult hospital. So I think we do a good job and I think adult medicine is starting to adopt some of those practices, but they’ve been long standing in children’s hospitals.

Lee Kantor: [00:09:32] Now, is your background always been with children?

Caitlin Stella: [00:09:36] Yes, my undergraduate degree was in child development, so I studied that. I come from a big family too. I’m the second of seven kids, so I kind of I grew up in a learning lab of child development. My mom’s a teacher, so we always were very well educated and always had activities that were age appropriate in my house. But then I also have a master’s degree from UCLA in public health, so I kind of married child development with public health. And then, yeah, I pretty much have worked in children’s hospitals my whole career. I did some consulting over time with some adult hospitals and different like some health care insurance companies and biotech companies and pharma and stuff like that. Because as I was going through my early days of my career, I really thought that was the way to learn the health care system. So I worked for C and I was a consultant and it really was a great education because it kind of I started my career in the Autism Center at UCLA. I got my master’s, I went into consulting. I learned sort of the US health care system, if you will, living all over the country as a consultant and really then went back to the children’s hospital environment at Children’s of LA and then back at UCLA and now here at Joe DiMaggio. So I’ve always kind of found my way back to the pediatric environment, which is really what I love. I mean, I’m a kid at heart. I will tell you, I’m not my friends will tell you I should say that that I am not your traditional CEO.

Caitlin Stella: [00:11:10] I like to talk to the kids. I like to look like I like approachable. I don’t wear suits. I try to play with them. I try to get them to tell me how their experiences are. I want to hear from them firsthand. Do you like the food? Are you comfortable? Is your bed comfortable? Have you made friends here? Do you go to school? Do you like it? Just the comforts and actually they inspire me. I love talking to the kids because as we were doing our construction project, for example, we had planned out quite a bit of the space. But as I talk to the children here and knowing that the weather in South Florida is beautiful, we decided that we would incorporate an outdoor play space into our construction When we added the four stories because many of the children told me that they want. To go outside. They wanted to go outside and do their rehab. They wanted to go outside and take a walk. They wanted their parents to go outside with them or their family members. And so we incorporated that into our plans. Same thing with like our play space. So the hospital’s very dedicated, and the theme of the building is the healing power of play. And we decided to not only put play rooms on every floor, which we have on our units, but then we decided to go all in and we built a Garth Brooks Teammates for Kids Child lives zone, which is a whole zone for really enriching activities so that children want to leave their rooms and go and socialize, which is really important because you can get very isolated here when you’re in a hospital by yourself or with your parents, and it gets very isolating for the whole family.

Caitlin Stella: [00:12:50] So the zone is great because it’s kind of like it reminds me of like being on a cruise or something where every day you get a laundry list of of different activities that are happening in the zone and you can choose, Do you want to come up for the theatrical performance? Do you want to come up for the game show? If you don’t want to come, but you want to participate, you can do it from your room. We have something called Jodie TV and you can watch the game show on TV and we’ll bring you a prize if you win. So it’s a way for them to engage and socialize. And it’s really been beautiful to watch because I go up to the child zone every day, and if you just hang out up there, you’ll see kids wander in for the first time and they’re like, Wow, this place is awesome. There are video games, there’s air hockey, and then there are things that are really meant to be more medically, like educational. There’s no we’re not. It’s a no white code zone. It’s only for play. But they can go up there and have some fun, which I love to watch.

Lee Kantor: [00:13:48] Now, one of the challenges in leading a health care facility like yours is fundraising. How do you found that you’re this empathetic management style In this empathetic way you treat your patients and their families has helped in the fundraising area is that you kind of cement that bond with the people who are financially supporting a lot of the efforts that you have ongoing in order to keep growing and keep serving the community.

Caitlin Stella: [00:14:21] Absolutely. I do believe that anybody that’s had an experience here at DiMaggio Children’s Hospital with any of our services at either at the main hospital or at our outpatient locations, it’s very common that you speak to someone in the community and they’ve had someone in their family or know someone who had some kind of experience here, either their baby was born here and they were in the nick. You their child broke their bones. Someone had major surgery. We do a lot of like air and ground transport for trauma. So maybe you had a tragic story of a child that did well here. Or so there’s I feel like this community, many, many people have a story that goes back to some interaction that they had with Joe DiMaggio and what just what a great place it was, no matter what. Sometimes the outcomes aren’t optimal, but they had a good experience with the team or the environment, or they felt that love, they felt that environment, they felt that that feeling that I’ve described, where we try to have that empathy and everything that we do. And I do believe that there is there’s a perceived value in that, like parents and family members and the community at large appreciate that this resource is here. I always say that we’re very fortunate to be the community’s children’s hospital, and the community’s also very fortunate to have such a special place here, and that has translated to more support for the hospital. As we’ve grown and we’ve had our capital campaign. We have a capital campaign going now called Catch the Love. It’s help us grow this building. It’s going to continue to help us grow services like behavioral health and expand our emergency services. And so we’re continuing to raise money. But I do believe that this community does value that because people have had an experience here and they have felt that environment or they felt that empathy for their own family or know somebody. So it definitely has helped.

Lee Kantor: [00:16:14] And then as we’re coming out of the pandemic, I’m sure the needs haven’t diminished. You know, where South Florida is such a high growth area, people moving from all over the planet to South Florida, you know, to handle such a diverse population, you know, in the numbers that are there, it must be challenging by itself.

Caitlin Stella: [00:16:36] Oh, yeah. I mean, the community continues to grow and grow and we definitely have seen people move from all over. And actually we created a program called the Concierge just to help with that exact thing, because some families that are moving here have children with known health care needs. And so when you move to a new city, the first thing you do when you have a kid with a chronic illness is fine Children’s hospital, you’re going to make your home base. So kids here is just great because it can help you get plugged in to the right specialists and the right treatments. And if there’s something ongoing, know, like I said, we have kids that are here regularly, so kids here has been great. And even if they’re from out of town or maybe they live here part time because, you know, we have a lot of seasonal people here, too. Again, we’re able to kind of have a resource for them to get their care down here for whenever they’re here. But that that’s one aspect. The other aspect is it’s really shown us that we need to keep growing our services with the population’s growing, the population of children are growing and in certain areas because, you know, South Florida is not really all that easy to get around. Sometimes if you don’t have convenient care close to home, then it makes it really difficult. And like I said, it’s very disruptive for a child to leave school and keep driving to the hospital or not be able to participate in sports because they have to go to the hospital for care every week, you know. So we like to bring our services close to home so we have more and more outposts in the community so it’s less disruptive. And we’ll continue to do that based on community needs.

Lee Kantor: [00:18:11] And you mentioned the good weather. They’re going to take advantage of it through those outdoor areas. I mean, the good weather also, I’m sure, is a reason there are so many air visits because people are playing and they’re, you know, getting hurt maybe more often. They are in other communities where it’s not perfect weather, you know, every single day.

Caitlin Stella: [00:18:30] Yeah. You know what I’ve learned? I’ve been all over the country, and especially when I consult in children’s hospitals, kids will find a way to get hurt, whether it’s snow or ice or if it’s the beach or whatever. But no, it is true. I think that is one of the reasons why our our Joe DiMaggio Children’s Hospital Orthopedic Institute. And then also we have a program called Under 18 U. 18, which is our sports medicine and rehab program. It is the largest in the southeast, if you ask me. I mean, I think that it is it’s an absolutely a top program. It’s it’s ranked nationally by US News. And we do more surgeries than any other program in the state. We have our own sports medicine rehab program just for kids. And actually, that’s a that’s a perfect example of how it’s not apples to apples when you have adult services with kids services, because, for example, you know, when a child breaks a bone or has a severe orthopedic injury, how it’s managed because they’re still growing is very different than how you would treat it in an adult that’s already grown. So we tend to do things in a way where we’re going to try to avoid long term impact. That’s not positive. So maybe we do more bracing or we do more monitoring and then we do surgery as needed versus or sometimes surgery is the preferred route because you’re going to have better outcomes long run. But adult providers tend to do what’s good for adults. So if you if you bring a child to an adult or a pod, for example, or orthopedic surgeon, you’re going to get treated differently because it’s just a different approach, different training. So I think that it is absolutely true that that’s why that’s one of our biggest programs, because there are a lot of kids, are a ton of sports sports programs, sports competitions. So, yeah, I mean, that definitely is part of the reason why we’ve continued to grow.

Lee Kantor: [00:20:24] Now, are you seeing any trends or innovation coming up or on your radar now that maybe wasn’t there when you started?

Caitlin Stella: [00:20:35] Yeah, for sure. I mean, science obviously continues to move in terms of evolution and innovation. So we’re seeing a lot more things in children’s health care that are less invasive. So we have a growing cardiac catheter catheterization program that is actually a lot of new devices, a lot of procedures that can be done without doing open heart surgery, which is a great thing for kids. You know, definitely less invasive, definitely less downtime. So and that’s all a result of a lot of scientific innovation. So we’re seeing things like that even within neurosurgery or neurology, neurosciences, a lot of new treatments for things like epilepsy. So there’s also a trend now for more wearable technology for kids, which gives them a lot more freedom. So you can monitor their monitor them at home. Even within the hospital, we’ve tried to, wherever possible, have wearables that. Prevent them from being kind of tethered to their bed or so they have freedom to move and ambulate and walk around. So I think there’s a lot of cool innovation coming with children’s health care. We’re actually part of a national technology accelerator for children. It’s called Kidz X and it’s kind of like Space X, but kids X and we actually get to review and pilot a lot of different programs and services.

Caitlin Stella: [00:22:02] Some of them are things like apps, like we actually we’re fortunate to be part of a pilot study for an app that monitored a child’s tone of voice to see if they could predict depression. And it’s interesting because there was evidence within the research that was developed by the app developers and the company that that was there was a predictive model there. So it actually was very interesting to put that into use for something like predicting when a child was going to have a depressive episode and intervening before it happened. So we do a lot of cool things here, and I’m proud to say that even though we’re not part of a university, we are very much an academic institution. We have our own graduate medical education program with our own medical residents. We’re creating fellowships, we do research. So and I actually think sometimes we’re more nimble and more free because we don’t have that at university model. But it’s fun to watch, like the evolution of science and innovation come forward for the benefit of kids.

Lee Kantor: [00:23:07] So what do you need more of? How can we help?

Caitlin Stella: [00:23:11] Well, I will say that actually philanthropically, that’s probably the most important point to leave you with, because I think that there are children’s hospitals are a great resource for a community. But oftentimes, first of all, Joe DiMaggio Children’s Hospital, we take care of all children regardless of their ability to pay. So the only way we can really do that is similar to places like St Jude follows the same model. They are able to provide what they provide because they do a lot of fundraising. It’s the same exact thing. So we need that philanthropic support. I always tell people, if you’re going to give a dollar to St Jude, give ten to your local children’s hospital because kids are going to end up coming here for everything, not just cancer, which is what St Jude treats. But that’s just an example. I think that in general children’s hospitals are a really important structure in the community and when you have one and you have a good one, like an amazing one like mine, like Joe DiMaggio, it’s really important to continue to support it, even if it’s with time.

Caitlin Stella: [00:24:14] Some people volunteer. We have a school program called All Stars where the school adopts Joe DiMaggio as a charity of choice, and they do service projects for us, which means our projects with the kids, they come and donate things they do. They read stories. They they’ve done a lot of cool things with our kids over time. But whether you volunteer, whether you give in-kind, whether you give financially, I think it’s just really important to support hospitals like Children’s Hospital and take care of all kids in our community. And we also have a really great relationship with Boston Children’s Hospital. We’re affiliated with them and we are able to if a child has a very rare disease or a family needs to have a consult, a second opinion, whatever, we can facilitate that with our local partner. So again, it keeps kids close to home. It keeps their schedules regular, it gives kids exceptional care. And we’re only able to do those things with the support of the community. So that’s what I will leave you with for sure.

Lee Kantor: [00:25:15] And if somebody wanted to do that and support Joe DiMaggio, what’s the website and where should they be looking on the website to find ways to plug in, whether it’s to volunteer, whether it’s a donate, whether it’s a get involved in whatever manner is appropriate?

Caitlin Stella: [00:25:31] Yeah, We have a very simple website for that. It’s JD.com backslash. Give, give, give. So if you’re looking to give back either through a donation or you’re looking to give back through volunteerism or all of our programs like the ones I mentioned, like all sorts, like things like that, corporate giving, corporate matching, things like that. It’s all, all the information is available on that website. Jd.com Backslash, Give good stuff.

Lee Kantor: [00:25:59] Well, Kaitlin, congratulations on all the success and thank you so much for doing what you’re doing and sharing your story. You’re doing such important work and we appreciate you.

Caitlin Stella: [00:26:07] Well, thank you. And thank you for letting us tell the story of this special gem that we have here. So I appreciate the timely.

Lee Kantor: [00:26:14] Thank you. All right. This is Lee Kantor. We’ll see you next time on South Florida Business Radio. Yeah.

Tagged With: Caitlin Stella, Joe DiMaggio Children's Hospital

Cheri Kelley with Alfa Insurance

February 7, 2023 by angishields

Cheri-Kelley-Alfa-Insurance-feature
Cherokee Business Radio
Cheri Kelley with Alfa Insurance
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Cheri-Kelley-headshot-bwAs your Alfa Insurance agent, it’s Cheri Kelley’s duty to inform customers about everyday risks and how these risks can affect your family and their future.

This responsibility provides customers the tools they need to make better-informed decisions about the protection they need for their particular situations. Alfa can help protect your auto, home, life or business.

In addition to Roswell, Cheri is proud to also serve the Canton, Alpharetta, Marietta, Milton, Woodstock, Cumming and Smyrna communities in Georgia.

Connect with Cheri on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] The Business RadioX studio in Woodstock, Georgia. This is Fearless Formula with Sharon Cline.

Sharon Cline: [00:00:17] And welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs in the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today on the show, we have the owner of the Kelley Agency with 11 years experience with Alpha Insurance. You’re a three time all star award winner as well. Please welcome Cheri Kelley.

Cheri Kelley: [00:00:39] Thank you so much.

Sharon Cline: [00:00:41] You’re welcome. I’m so happy to have you here. It’s funny because we’re sort of like friends from my old sort of life.

Cheri Kelley: [00:00:47] So you were my very first customer. I wrote Sharon 11 years ago.

Sharon Cline: [00:00:53] Wow. I’ve known you that long. It’s kind of cool, actually when I think about it. You know, lots happen in 11 Years, especially awards. What do these awards mean? I mean, that was pretty cool.

Cheri Kelley: [00:01:04] Those are just sales goals that Alpha each year sat out and mainly production. Oh, wow. And you get rewarded very nicely once a trip for your family. They will pay for your family to go. And one’s for a spouse.

Sharon Cline: [00:01:19] Oh, where did you go?

Cheri Kelley: [00:01:20] So usually the beach is the summer trip with the family and then different locations like Las Vegas is this year, big cruises, things of that nature. They are wonderful, wonderful company to work for.

Sharon Cline: [00:01:35] Oh, I’m happy to hear that. You deserve that.

Sharon Cline: [00:01:39] Yeah, because we.

Sharon Cline: [00:01:39] Were talking earlier about what it’s like. I mean, I was a stay at home mom for a long time, and I know you kind of did similar things. And what is it like to start your own agency? Like, how did that come about?

Cheri Kelley: [00:01:50] Well, let’s see. It was an interesting story. Yeah. I guess back in oh eight or ten when everything kind of blew up.

Sharon Cline: [00:02:00] Yes, the housing.

Cheri Kelley: [00:02:01] Market had a really, really great job. A job shared. I was able to work about ten days a month. I sold paper. People found that very interesting because the office.

Sharon Cline: [00:02:12] Yes, they’re a paper.

Cheri Kelley: [00:02:14] Company. Everybody. It’s like you’re like the office. I’m like, very much so. Honestly, I just. I had to find a job to be completely honest. But I was also rounding 40, Right. And I really wanted to do a job where I, number one, felt like I could make a difference in people’s lives. Number two, sustain it for the remainder of my career.

Sharon Cline: [00:02:42] For.

Cheri Kelley: [00:02:42] Sure. And I didn’t want to start over at 50. Right. So insurance was definitely something that came up. And I did interview with several different companies, and Alpha was just the perfect fit for me.

Sharon Cline: [00:02:55] Well, you know, it’s funny you talk about what sustaining I mean, what.

Sharon Cline: [00:02:58] Else is sustaining like, insurance? You know.

Sharon Cline: [00:03:03] So. All right. So when you start you started, how did you get you just sort of became under the umbrella of Alpha.

Cheri Kelley: [00:03:09] I did. So one of the when I interviewed, you have to get your license. So I did all those credentials and then form an LLC. So all of this was totally new to me. I thought me a business owner. No way. But it has. It has been wonderful. But so I started. Yeah, I started that. And then Alpha is like a captive insurance company, like a state farm, all state. You have other independent agents that are brokers. I do write other business, but other than Alpha. Yeah, but that is our. That’s my bread and butter. Got you.

Sharon Cline: [00:03:48] So what do you mean? When we talk about someone kind of opening the door to a.

Sharon Cline: [00:03:53] Whole new world?

Sharon Cline: [00:03:55] What were some of the surprises that you encountered?

Sharon Cline: [00:03:57] Lot. Let’s hear them. Or some of them.

Cheri Kelley: [00:04:02] It’s just business. Being a new business owner in general was. Overwhelming, to say the least. And then. Each with each insurance company. Everybody has their own like wheelhouse. So not every. Person would fit Alpha.

Sharon Cline: [00:04:22] Oh, I got you. Okay.

Cheri Kelley: [00:04:24] So there’s. There’s different things for different people, but. But I just love the people. I just love being in the community, being able I’ve been able to help lots of my customers when they have had crisis. I mean, big crisis, life changing crisis, losing a family member, losing your home, losing your job. You know, so. I’m really it fulfills my heart not only as the job, but I do honestly consider them. Part friends and part of my family.

Sharon Cline: [00:05:01] Right. Because you do auto and home and life and business. Commercial.

Sharon Cline: [00:05:07] Yes. Yeah. Which covers lots of aspects of life, I guess. Kind of all the important things.

Sharon Cline: [00:05:13] So what is that like for you to kind of be the person that they call in moments of, you know, unbelievable stress and like crises like you’re saying? What’s that.

Sharon Cline: [00:05:22] Like it?

Cheri Kelley: [00:05:24] Well, it is awesome feeling to be able to know that you can tell them with 100% confidence it’s going to be okay. We are going to take care of you, I promise.

Sharon Cline: [00:05:41] In those.

Sharon Cline: [00:05:41] Moments, that must be like a lifeline, you know, and like something that will sustain you through when you’re having stress like.

Cheri Kelley: [00:05:48] That. I mean, it’s like as recently when everyone, you know, a lot of people were having the best of pipes and things of that nature and. I mean, two stories gone for a week. You come home, your whole home is destroyed. I mean, but being able to say, get a hotel. You know, we I gotcha. And then, sadly enough, delivering a life policy. When you’ve lost a loved one, can completely change their path of life. Because they are. Devastated. And if it’s the breadwinner or it doesn’t even matter who it is, they’ve lost someone super, super close to them. And this provides them the promise to go on, and that is insurance. You’re selling a. Product that you cannot see. You’re really selling a promise, right?

Sharon Cline: [00:06:42] That’s so interesting, too. You’re right. Sort of like you’re going to be there for me, right?

Sharon Cline: [00:06:45] Yes. Yes.

Sharon Cline: [00:06:47] Do you feel like you’re never off?

Cheri Kelley: [00:06:49] Never often. But that’s okay. But that’s okay.

Sharon Cline: [00:06:52] We talk about this on the show a lot, what it’s like to have, you know, social media, but also, you know, in your industry specifically any time of day. Weekends, holidays does not matter. What is that like to balance your life with? Do you balance how about how about that?

Sharon Cline: [00:07:08] Do you balance your life that way?

Cheri Kelley: [00:07:10] You really do. It is difficult at times because everybody needs to. Take them. Take care of their own self. But I’m never off.

Sharon Cline: [00:07:23] Do you?

Sharon Cline: [00:07:24] Can you put. Can you put boundaries down? Like, okay, we’re going to dinner and I’m not going to answer this phone or whatever.

Sharon Cline: [00:07:30] Yeah, that’s good.

Cheri Kelley: [00:07:31] Always do that, but you always check.

Sharon Cline: [00:07:35] As soon.

Cheri Kelley: [00:07:36] As you get back in the car.

Sharon Cline: [00:07:38] What’s it like to be a business owner when you kind of go all the way back to before you started this? Can you kind of compare how different your life feels?

Cheri Kelley: [00:07:47] Oh, it’s. Far more rewarding now.

Sharon Cline: [00:07:51] Oh, that’s so interesting.

Cheri Kelley: [00:07:52] Far more rewarding, Yes.

Sharon Cline: [00:07:54] It must feel like you are doing something so good for people. So it’s like sustaining emotionally sustaining, I guess.

Cheri Kelley: [00:08:00] Correct. And it’s hard. I mean, you know, there’s. Let’s be honest. We’re we’re in an inflationary crisis.

Sharon Cline: [00:08:08] I can’t go to the grocery store as much as I used to.

Cheri Kelley: [00:08:10] In insurance is is the same. You know, you think people get really upset when they get their new rates or so forth. But what you have to remember is car’s a bumper for a vehicle. It’s not the same bumper. It wasn’t 85. It’s got backup cameras.

Sharon Cline: [00:08:28] Yeah, that’s.

Cheri Kelley: [00:08:28] True. So that’s already expensive. And then the auto industry repair shops, you know, they’ve. They have absorbed increases as far as paint, chemicals, material, anything. So then that is a true trickle down, trickle down bad.

Sharon Cline: [00:08:49] So it’s not it’s not like you’re saying I’m just increasing because I would like to go on vacation with my.

Sharon Cline: [00:08:54] Husband and fear. You’re saying this is.

Sharon Cline: [00:08:56] Actually across the board? Yeah.

Cheri Kelley: [00:08:58] Everything’s increasing. Absolutely.

Sharon Cline: [00:09:00] And people get upset about it.

Cheri Kelley: [00:09:02] Yeah, because it is expensive and you know everybody. Is trying to manage the best they can. Like you just mentioned, the grocery store, the everything. Vacation? Yeah, everything. So when they’re on on a set income or they’re used to paying this set amount each month and then all of a sudden 5060 is a huge impact on them.

Sharon Cline: [00:09:28] So how do you you just assure them.

Sharon Cline: [00:09:31] Then, that this is just the.

Sharon Cline: [00:09:33] Way it is? It’s like not just for me, it’s across the board.

Cheri Kelley: [00:09:35] It is, absolutely. It’s the world we live in, unfortunately.

Sharon Cline: [00:09:39] Do you feel like people are not ensuring their items or life.

Sharon Cline: [00:09:45] Like this shit? I don’t know. Did I say that correctly? You did. Okay. Yes. Succinct answer. Oh, no, that’s upsetting. You know, because think about it.

Sharon Cline: [00:09:57] You’re on the road and you just have like, okay, well, in order for you to have your tag renewed, you have to have insurance. And so our. Are people not doing what they should be doing then?

Cheri Kelley: [00:10:05] I honestly feel people are just underinsured in general with these cost of things. You know, you’ve got to make sure if you’re at an at fault accident that you maybe you hit your rear in someone that rear in someone. You’ve got two cars. If you’re driving on state minimums, you know, you have to really protect yourself if you own a home or anything, because fortunately, another world we live in or it’s really easy to dial one 800.

Sharon Cline: [00:10:41] Yeah, Really?

Sharon Cline: [00:10:43] No, I mean, that’s actually very good advice because I’m assuming that if you really can’t afford a really huge policy, you will just go with the minimum. But it may not be enough to really make an impact on what you need.

Cheri Kelley: [00:10:53] It’s in liability is is inexpensive for what could happen. It’s worth the money for the extra protection. Wow.

Sharon Cline: [00:11:04] Interesting. Okay. I should be looking at my policy shortly. So, you know, starting your own business and, you know, the show’s fearless formula. So how did you combat sort of the, I don’t know, natural sort of unsure feeling people have when they start a new adventure.

Cheri Kelley: [00:11:22] Lots of prayer sharing. Well, I’ve really believed in the company and and the opportunity and what it would could mean for me and my family, to be honest. But it was scary.

Sharon Cline: [00:11:40] I can only imagine.

Cheri Kelley: [00:11:41] It was very scary going somewhere I really had. I had zero experience.

Sharon Cline: [00:11:46] Did you learn mostly on the job or did you have to go through a lot of training?

Cheri Kelley: [00:11:50] We did have a lot of training, but there’s no training like I know, right? Diving in. Yeah. And so I’m still learning. There’s a lot. There is a lot.

Sharon Cline: [00:12:00] Well, what are the cities that you serve? I think it’s not just obviously Cherokee County.

Cheri Kelley: [00:12:04] I can tell for the whole state of Georgia. Oh, only the state of Georgia. But my main you know, I grew up in Smyrna, so I’m from Cobb County. So my main base is Cobb and Cherokee. Got you. A lot of emphasize, but mainly Cobb and Cherokee.

Sharon Cline: [00:12:20] I saw that you went to Kennesaw State. I did stalk you slightly.

Sharon Cline: [00:12:23] I did. You went to Kansas State University.

Sharon Cline: [00:12:25] So did I. So we are fighting owls together?

Sharon Cline: [00:12:27] Yeah.

Sharon Cline: [00:12:28] So I did. Earlier today, there were Fighting Owl. I’m like, Look, it’s a little family.

Sharon Cline: [00:12:31] Here it is. Radio X. Okay, So.

Sharon Cline: [00:12:36] What do you think is the biggest misconception in your industry?

Cheri Kelley: [00:12:41] I think people. Can of touch him back. I think people don’t realize the value of it. They a lot of people like you always hear, I always pay for this and I never use it. You know, I’m paying for something. I never use it. I don’t really need that until.

Sharon Cline: [00:12:59] Do you really need.

Cheri Kelley: [00:13:00] Until you.

Sharon Cline: [00:13:01] Really need it?

Sharon Cline: [00:13:03] Well, that’s important to note, because I feel the same sometimes. I’m like, you know, I’ve never made a claim on this or that, so.

Cheri Kelley: [00:13:09] Right.

Sharon Cline: [00:13:10] But yeah, you’re right. There is a good feeling and knowing it’s there and.

Cheri Kelley: [00:13:13] Just knowing what you have. I think a lot of people, when I say under-insured, you know, people update their homes, add on a garage. Finish their basements.

Sharon Cline: [00:13:25] That’s something I didn’t even think of. You’re right.

Cheri Kelley: [00:13:27] And so my job as an agent to do my job well is to make sure I touch those policyholders on their renewals, their homes, autos, go over the coverage, make sure they understand, you know, if they don’t, if they get into an accident and they don’t have a rental car. I mean, you know, you just need to go over the little things because, again, people may just a lot of people assume it’s part of it. So everybody just needs to be. Be aware, informed of what’s available. Yes.

Sharon Cline: [00:14:02] Man. It just makes me think what I think.

Sharon Cline: [00:14:04] I’m serious. I’m thinking.

Sharon Cline: [00:14:05] Do I know all of the answers to these things that you’re saying? The answer would be no, I don’t.

Sharon Cline: [00:14:11] All right.

Sharon Cline: [00:14:11] So I also wanted to ask you, what do you think some of your sort of mistakes or things that you wish you knew sort of when you got started? What what do you wish you could have told yourself? In the beginning.

Cheri Kelley: [00:14:28] Work smarter, not harder. Better value of my time. Like. I wish I would have dove straight into community events then. But you’re scared. You’re new. You don’t have that confidence. Sure. To go in and run the.

Sharon Cline: [00:14:47] Chamber, you know, or.

Cheri Kelley: [00:14:49] Or whatever it may be. But I. I really, really regret. But now my first office was in Roswell, which was not in my community. And I feel like it is so important to be a part of your community, be seen. And I try to do a lot more of that, but I wish I would have been.

Sharon Cline: [00:15:10] A little bit more proactive. Yeah.

Cheri Kelley: [00:15:11] Just not. Just not as. Fearful.

Sharon Cline: [00:15:16] Got you. You’re on the right show. Well, if.

Sharon Cline: [00:15:20] You’re just joining us, we’re speaking with Sherry Kelley of the Kelley agency Alpha Insurance. So what do you do in the community now that you feel like you’re in the right spot?

Cheri Kelley: [00:15:30] Well, I’m involved with Cherokee Family Development Center and try to help them a lot. They do so much for these families in transition. And that’s really been where I have focused my most of my time. And I really try. To help within my book.

Sharon Cline: [00:15:53] You mean things that your wheelhouse of things that you like.

Cheri Kelley: [00:15:55] My book of customers. So, like, if. If when I feel there. When I hear their needs. Oh, so you’re looking out for. I really. I really try and help in those ways as well.

Sharon Cline: [00:16:10] Well, that must be very rewarding as well, because you do have power, you know, in your power.

Sharon Cline: [00:16:17] Your power can hardly handle it here in the studio.

Sharon Cline: [00:16:21] So what do you do for sales and marketing? Do you market yourself? How do you make it all work?

Cheri Kelley: [00:16:26] I have someone that helps me with my Facebook and we do a lot in. Within the office. And also I have a couple of billboards coming. I used to do the billboards and I kind of stepped away from it. And then there was not a lot of availability, but there’s some availability coming back up. And I just think it’s important to be seen. People know what you do, right.

Sharon Cline: [00:16:51] Your picture is on there.

Cheri Kelley: [00:16:53] That’s not really great, but it is.

Sharon Cline: [00:16:58] Oh my God.

Sharon Cline: [00:17:00] No. You’re like, so beautiful. But also I like that you are talking about how the value of investing money this way because I remember seeing your billboards like on 575. I want to say that, right?

Sharon Cline: [00:17:11] Yes, I had a flash of it.

Sharon Cline: [00:17:14] But how do people tell you I saw you on a billboard?

Sharon Cline: [00:17:17] Yes. Oh, then it’s worth it.

Cheri Kelley: [00:17:18] Yes. And they’re like, I didn’t realize that that’s what you did. Or, you know, when the kids were younger, you would see people with. You know, activities or sports or whatever, and you get to know them that way. But they’re like, I had no clue, you know?

Sharon Cline: [00:17:33] Well, it’s not like you lead with that everywhere with all of your interactions, right? Although when you do have a product like you do, pretty much anybody could be your customer, right?

Sharon Cline: [00:17:41] Yes. Yes. How do you.

Cheri Kelley: [00:17:43] Everybody needs their every everyone needs insurance time. Yes.

Sharon Cline: [00:17:49] So how would I. I’m trying to think because the world is like how I see it.

Sharon Cline: [00:17:54] So I’m like in my mind, how would.

Sharon Cline: [00:17:56] I approach this? Because really, it must be a challenge to kind of not always be selling, I guess.

Cheri Kelley: [00:18:01] Right. And, you know, there’s a lot of agents, you know, so a lot of times people, you know, they have family, friends and all of that. And I’m not a high pressure sales. I’m not it either. I would love to help you. I work for a wonderful company. We have great rates but. It’s some people aren’t even comfortable friends doing business. You know, some people don’t like to do business with friends. Ironically, I got to think about that and that, you know, people have different feelings.

Sharon Cline: [00:18:32] You know, I go to a networking meeting here in Woodstock on Thursday mornings, and we talk a lot about that, about how everyone’s they’re representing their business. But then you get to know them almost on a friend level. And I would trust them more than I would just anyone, you know. So I would assume that you would have the same sort of, I don’t know, interactions with people. Is that especially because you’ve been in the industry so long, you’re not really a fly by night kind of agency where you’re just looking to get this policy money and then you’re close.

Cheri Kelley: [00:19:03] Well, most of my business is referrals.

Sharon Cline: [00:19:06] Oh, well, I mean, that’s cool to know. Yes.

Cheri Kelley: [00:19:09] Yes. So that’s like the biggest compliment I can have. You know, I mean, if they trust me enough to send their family and friends, that means the world to me.

Sharon Cline: [00:19:20] If you could, where do you see yourself going? If you if you could kind of craft your perfect, I don’t know, goal, what would it be?

Cheri Kelley: [00:19:29] Well, I hope to finish out and retire. You know, I’ve got a while. Let’s don’t talk about that.

Sharon Cline: [00:19:37] Like this is what you’d like to be doing.

Sharon Cline: [00:19:39] Yes, this.

Cheri Kelley: [00:19:40] Is. I will continue to do it. I really enjoy it.

Sharon Cline: [00:19:43] Oh, I think that’s awesome. And again, I think it’s just so kind how you are looking out for people, even beyond what sort of the standard agent would do. Right. So how many people work in your office?

Cheri Kelley: [00:19:54] I currently I have two.

Sharon Cline: [00:19:58] So you have two employees?

Cheri Kelley: [00:19:59] Yes.

Sharon Cline: [00:20:00] Well, so you’re the boss.

Sharon Cline: [00:20:02] Since you.

Cheri Kelley: [00:20:03] And I’m a mean one.

Sharon Cline: [00:20:06] I don’t see that at all. We do not.

Sharon Cline: [00:20:08] Lie here on business radio. No, but seriously, it’s kind of cool. I imagine that you’re like a boss that way.

Cheri Kelley: [00:20:14] Yes. It’s. It’s weird. It’s a hard role for me because I am a doer. And so to give instruction and pass on and that’s one thing that I have learned. I’m doing a better job at it because in the beginning it’s just, Oh, I can do it. It’s just easier for me to do it. Well, it’s not, you know, it’s far more efficient when you have boundaries and things to do and you’re far more productive.

Sharon Cline: [00:20:49] So I have that problem, too.

Sharon Cline: [00:20:51] I mean, I do. It’s like.

Sharon Cline: [00:20:52] Well, I don’t know if they’re going to do it right. So I think I’ll just do it because I know it’s going to get done right, which means I have control issues.

Cheri Kelley: [00:20:59] Well, I think that’s my problem.

Sharon Cline: [00:21:02] But do you do trust these people that I work with?

Cheri Kelley: [00:21:04] Absolutely.

Sharon Cline: [00:21:05] So how did you find them?

Cheri Kelley: [00:21:07] Actually, both of them I have known for when I met through the community when my daughter was in middle school and the other I grew up with.

Sharon Cline: [00:21:16] Oh, that’s great.

Cheri Kelley: [00:21:17] I’ve known her since middle school.

Sharon Cline: [00:21:19] So it feels kind of like family anyway.

Sharon Cline: [00:21:20] Yes. Oh, I love it. No, but it’s.

Sharon Cline: [00:21:24] Nice because when you have a.

Cheri Kelley: [00:21:25] Relationship.

Sharon Cline: [00:21:26] Is it all is it all women there? Oh, geez. Good for you.

Sharon Cline: [00:21:30] No, but like, when you have relationships like that, these are people you trust and know.

Cheri Kelley: [00:21:34] Yes.

Sharon Cline: [00:21:34] So you haven’t had to go through the LinkedIn sort of route of our hiring or indeed, or whatever.

Cheri Kelley: [00:21:38] I have not. I’ve been fortunate not that I have looked because I’m looking to to build. I would love to add another employee at some point.

Sharon Cline: [00:21:49] Well, that’s.

Cheri Kelley: [00:21:50] Great. Yeah.

Sharon Cline: [00:21:51] I’m not that expensive.

Sharon Cline: [00:21:52] Just kidding.

Sharon Cline: [00:21:53] What would you say is your biggest challenge then? Is it balancing your sort of work at home or is it, I don’t know, managing growth or competing with other companies? Are they all.

Cheri Kelley: [00:22:04] It’s it’s it’s all. But I think the work life balance is the hardest for sure. It’s hard. I left there at seven, you know, last night. I’ve been there after, you know, but that’s what it takes to take care of it. And it’s my business. So your baby. I feel like that’s my job.

Sharon Cline: [00:22:27] That’s your. Your what do they call it? Like your brand, I guess. Yes. And so you’re promoting the brand. I get that. But yeah, I was thinking about that. Like I’ve called you.

Sharon Cline: [00:22:37] Sorry, you don’t.

Sharon Cline: [00:22:38] Have to go too personal.

Sharon Cline: [00:22:39] But I have called you and texted.

Sharon Cline: [00:22:41] You and been like, Oh, my gosh, John. I mean, all of my kids have had some kind of accident. I’ve had an accident I backed into. So I guess I’m just saying it’s like you never know when that’s all going to come to you.

Cheri Kelley: [00:22:51] Right? So and we do have a customer service on after hours. If for some reason, you know, I didn’t get it, but to me they went, I feel like you probably wanted to hear from me. It’s going to be okay, you know?

Sharon Cline: [00:23:06] Do you.

Sharon Cline: [00:23:07] Hold hands? A lot of people.

Sharon Cline: [00:23:09] I guess, like you have for me.

Sharon Cline: [00:23:12] I mean, let’s talk about what that’s like to because considering I did a story for CNN about the police here in Canton and interviewed them for a while and I did like some ride alongs with them, and it was really interesting to hear what it’s like for them to be always interacting with people under stressful circumstances. And so they had this program called Coffee with a Cop, which was just like meet the police officers under, you know, a non stressful scenario. And it brings out a different energy with people. You know, when you’re just having coffee and speaking to a police officer, you’re not getting a ticket, you know, in that moment or whatever else happens. But yeah, I’m imagining that’s what it’s like for you. So these networking things that you do must be really important.

Cheri Kelley: [00:23:53] Yes, it’s very it is just to. Here are the needs people. People need stuff.

Sharon Cline: [00:24:04] Yeah. So and unless you’re really out there actively selling, how would you know if you’re meeting all the needs that someone has?

Cheri Kelley: [00:24:11] Right. And there’s so many questions with insurance people. People just automatically. Assume it’s a scam. I hate to say that, really, but, you know, because like I said, they’re like. I’ve never had it. Why is it so expensive? Why? It’s mine going up. I drive an older car. I mean, it’s. And I get all of it. And I always tell people I am a consumer as well and it is tough. And I will help you any way that I can, even if it’s. With someone else. Truthfully, I mean, that’s the truth.

Sharon Cline: [00:24:48] Well, I mean, that’s very kind as well that you’re not just in it for the dollars. Like, you’re my customer. You can’t.

Sharon Cline: [00:24:53] Leave. Right.

Cheri Kelley: [00:24:55] I would never.

Sharon Cline: [00:24:57] Not really.

Sharon Cline: [00:24:58] So I would question then what? Who’s your ideal customer?

Cheri Kelley: [00:25:02] Our ideal customer is someone who owns a home, has a couple of autos, has an umbrella policy.

Sharon Cline: [00:25:11] God, do I have an umbrella? I don’t know if I have an umbrella policy.

Cheri Kelley: [00:25:14] Can’t stand the umbrellas or are very, very important, especially with teenage drivers. Or if you have a pool and you have people over a lot and if someone you know, it’s just it’s just that extra layer of protection for very minimal amount.

Sharon Cline: [00:25:34] All right. I have shame asking you this question, but what exactly is an umbrella policy?

Sharon Cline: [00:25:40] I’m so sorry. I do not know the answer to this. Like I’ve heard of it, but shame on me. I haven’t told you. Oh, yeah? Yeah. It’s your.

Sharon Cline: [00:25:46] Fault. I love this moment. This is a great moment.

Cheri Kelley: [00:25:49] So an umbrella is a additional liability. It’s additional liability coverage. So say you have an auto accident and there’s a lot of injuries and you’re at fault, or whatever the case may be. If the bodily injury or whatever is tapped out on your auto policy, that’s where your umbrella would kick in.

Sharon Cline: [00:26:14] Okay.

Cheri Kelley: [00:26:15] And they start at a million $1,000,000 umbrella.

Sharon Cline: [00:26:18] They start at a.

Cheri Kelley: [00:26:19] Million like it’s $1,000,000 additional on top. Wow. And it represents. It covers your home as well as your auto whatever underlying policies.

Sharon Cline: [00:26:30] Well, dang, how often do people need these umbrella policies?

Cheri Kelley: [00:26:33] You would be surprised. Really? Yes. They’re very important.

Sharon Cline: [00:26:37] Yes. All of a sudden, I’m terrified not leaving here without an umbrella before I sign some documents.

Sharon Cline: [00:26:44] No, but that’s important. I don’t know. My average. I have no idea what people know and don’t know. Right.

Cheri Kelley: [00:26:50] I guess people. Most people don’t know. You know, that’s the truth. They they they know what they have to have. You know, you have to have insurance. You know, they’ll but they don’t really know what the coverage is necessarily stand for.

Sharon Cline: [00:27:06] What would you recommend for someone who really doesn’t have and I’m kind of speaking for myself, a really clear understanding of exactly what I should have. Do you think just giving you a call would be the best way?

Cheri Kelley: [00:27:16] That would be awesome. I would be happy to talk to anyone, regardless of their my customer or not, because I think to be informed. Is knowledge is power, right?

Sharon Cline: [00:27:29] Sure. Well, clearly.

Cheri Kelley: [00:27:32] So, I mean, you just I think people, especially young people that come off, you know, their parents and they’re going on their own, they don’t really. No. Mm hmm. Unless their parents have really sat down with them. And there are a lot of people who have really done a great job with these young adults coming, right? They really know what they need, and that’s hopeful.

Sharon Cline: [00:27:54] It is.

Cheri Kelley: [00:27:55] It really is. I’m really impressed with some of them.

Sharon Cline: [00:27:58] Wow. Well, how.

Sharon Cline: [00:27:59] Did the pandemic affect your business? Did the pandemic affect your business?

Cheri Kelley: [00:28:03] It actually did not impact my business. Well, it it did, but. I lost some because people lost their jobs and they just had no choice than to to shop, which is everyone’s right. So I did lose a lot. But in the same. Fashion. People still. You still have to have your have your autos covered and your homes covered. And the pandemic was just an awkward. It was a hard time for so many, and.

Sharon Cline: [00:28:42] I’m thinking that people worked from home a lot, too. So their houses got impacted, I’m sure, in different ways.

Cheri Kelley: [00:28:48] Yes. And we we cut a lot of mileage.

Sharon Cline: [00:28:50] Oh, gosh.

Cheri Kelley: [00:28:51] You know, like, I didn’t drive change and yeah, change in mileage, you know, that would help them save some. We would try and just reevaluate their policies and make any changes we could to help them during that time.

Sharon Cline: [00:29:04] It’s so good to know. All right. So let’s talk about what you are not afraid of anymore after having gone through starting your own business and 11 years later, an awards later and pandemic later, what are there things that you’re not afraid of anymore?

Cheri Kelley: [00:29:21] I’m not afraid of a lot. I’m really not afraid. Why be afraid? You got to try, right? If I wouldn’t have tried this. And I did kind of you know, I had to I needed a job. This is how it really got started. But. Gosh. You’re always afraid of some type of failure. You know? Yeah, of course, but. And I’m not afraid.

Sharon Cline: [00:29:54] Yeah. What advice do you.

Sharon Cline: [00:29:57] Have for some people out there who may be considering starting something like your business? What would you recommend for them to do?

Cheri Kelley: [00:30:02] Go for it. Absolutely. Go for it. I think working for yourself, having that freedom. Because even I say I’m not often there’s a lot of flexibility.

Sharon Cline: [00:30:15] You know, you’re your own boss. Yes. You don’t answer to anybody, really?

Cheri Kelley: [00:30:18] Absolutely. And it is. It’s the American dream. Right.

Sharon Cline: [00:30:25] True.

Sharon Cline: [00:30:26] And you do touch a lot of the American dreams with homes and cars and businesses. And so you do kind of have a hand in everyone’s American dream as well as your own, which is kind of cool.

Cheri Kelley: [00:30:35] Very good.

Sharon Cline: [00:30:37] Thanks, Farai. Good moment.

Sharon Cline: [00:30:42] I’m so glad it’s live.

Sharon Cline: [00:30:44] At this moment, there.

Sharon Cline: [00:30:44] Are many times where I’m like, wait, what was I.

Sharon Cline: [00:30:46] Going to ask you anyway? Well, Sherrie.

Sharon Cline: [00:30:49] Kelly, how can people get in touch with you?

Cheri Kelley: [00:30:51] Well, I am located down off old Highway five, down by the post office. If anyone is out and about. But most of the time people just go to my website and you can just do its alpha insurance forward slash Sherrie Kelly and I’m on Facebook and Instagram and all that good fun stuff. And it’s Sheri with a C. A lot of people think it’s cherry.

Sharon Cline: [00:31:14] Oh, it’s not cherry.

Cheri Kelley: [00:31:15] Kelly And it happens a lot, but I do answer to it. So yes, I’m right here in Canton, so I would love the opportunity to speak with anyone.

Sharon Cline: [00:31:24] Oh, well, thank you so much for coming on the show. I’m so grateful that you got to spend some time with me. Not in a stressful speech.

Cheri Kelley: [00:31:30] To me.

Sharon Cline: [00:31:31] Because we.

Sharon Cline: [00:31:32] Never really sit down and talk about these things. So, you know, I’m always kind of like, Oh, no, this bad thing happened. Help. So I appreciate your time and kind of giving me a little bit of more of an insight on under a very calm.

Sharon Cline: [00:31:43] Scenario, what it’s like to be you.

Cheri Kelley: [00:31:45] Oh, well, you’re so sweet. Thank you so much.

Sharon Cline: [00:31:48] You’re welcome. And thank you all for listening to Fearless Formula on business radio. And this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Alfa Insurance

Voice Over Artist Sharon Cline, Wendy Cone with Lingerfelt and Associates and Stormy Curtis with Paulding County Uncensored

February 7, 2023 by angishields

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Charitable Georgia
Voice Over Artist Sharon Cline, Wendy Cone with Lingerfelt and Associates and Stormy Curtis with Paulding County Uncensored
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Sharon-Cline-bwSharon Cline is a professional voice over artist and narrator in Atlanta. She’s recorded voice overs for podcasts, authors, internal company videos, doctor’s offices and automated voice recordings.

You can hear Sharon on YouTube and educational videos. She’s recorded 16 audiobooks so far, and loves working with authors and businesses alike.

Connect with Sharon on LinkedIn.

Wendy-Cone-bwWendy Cone is the Marketing Closer for Lingerfelt and Associates. She has been a Closing Secretary for Real Estate Attorneys since 1999.

At Lingerfelt and Associates, Wendy specializes in finding solutions for all of your Real Estate Closing Needs. Last year alone she closed over 30 million dollars worth of Real Estate.

But what’s even more amazing than that is that is in 2022 Lingerfelt and Associates supported through donations, fundraisers and charity events OVER 15 foundations, including; DOMINIC’S MISSION, ACES YOUTH HOME, EXPERIENCES FOUNDATION, THINK PINK, BREAST CANCER AWARENESS, ALZHEIMER’S FOUNDATION, PAPA’S PANTRY, NEVER ALONE FOOD PANTRY, EVERY LINK MATTERS, ANGEL HOUSE, MALON D. MIMMS BOYS & GIRLS CLUB, ANNA CRAWFORD’S CHILDREN CENTER, TOYS FOR TOTS, HOMELESS VETERANS, HABITAT FOR HUMANITY AND FOUR CORNER’S GROUP, INC.

Wendy is humbled and honored to be able to be a part of such an amazing law firm. Lingerfelt and Associates is a family-owned and has been in business for 16 years. They believe in family, community and the success of the industry as a whole.

On a personal level, Wendy is the mother of two children Alex & Ian and wife to her soulmate, Michael. Wendy and her family reside in Acworth, Georgia and have resided in the state for over 30 years.

Connect with Wendy on LinkedIn.

Stormy-Curtis-bwStormy Curtis is the owner of Paulding County Uncensored (community publisher, event coordinator, and marketing/advertising consultant), and Buy Georgia Realty (a team under Atlanta Communities).

Whether you’re looking to buy, sell, lease with an option to purchase, or invest, Stormy can help you on your journey. She understands that you’re not just buying property, but you’re buying a home that needs to mold perfectly into your lifestyle, and it’s her goal to make sure it’s just right for you. Stormy also has a background in advertising/marketing.

Stormy’s passion for real estate continuously motivates her to always do her best, so she can build a lasting relationship with her clients. She truly enjoys seeing and sharing the process from beginning to end with you by removing the worry that may come along during such a big decision. She’ll keep you informed every step of the way; listening to you, and making your best interests her top priority.

Connect with Stormy on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Prewitt. Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:01:32] Good, fabulous. Friday morning, everybody. It’s another fabulous Friday with three more fabulous guests. I wish you guys could see me right now because I’m in a studio full of ladies. It’s really cool. Stone, I know your wife’s had a procedure. I hope everything goes well, but you’re missing out this morning. It’s a ray of sunshine outside and a ray of sunshine inside, as well as a perfect storm. So it’s awesome. So we’re going to start this morning with my first guest, who’s also my producer this morning Ms. Sharon Cline. So, Sharon, thank you for for being here in double duty.

Sharon Cline: [00:02:06] You’re welcome. Thank you for having me.

Brian Pruett: [00:02:07] So you’re no stranger to the people listening, I’m sure. So you have a show on here called Fabulous or Fearless? Fearless, Fearless formula.

Sharon Cline: [00:02:17] That’s right.

Brian Pruett: [00:02:18] That’s right. You got it. And you’re also a professional voiceover artist. So I just like for you to share your story, because you obviously have a passion for helping local business owners with your show, but share your your passion for that and how you got into what you’re doing.

Sharon Cline: [00:02:33] Wow, that’s such a nice intro. I do really appreciate being able to highlight businesses. I met Stone Payton, who is owns the studio here and at a networking meeting and really wanted to take. I just find it inspiring people’s stories very inspiring. And in meeting networking people and their own businesses, there’s so much to know beyond someone’s just business name. And so I really tried to think of what would be a great angle to kind of focus on as I’m introducing different businesses and people. And I think fear is such a universal emotion that can really impact your life in ways that maybe you’re not realizing in the moment. And so calling it fearless formula was the goal is really to focus on what people deal with when they have a setback or they are feeling unsure about how to proceed or just the natural ups and downs of what it’s like to be a business owner. And it’s just been really fun to get to know some of the commonalities that we all have. Specifically how important it is to surround yourself with really good people. And that’s something that’s a universal with everybody I’ve ever spoken to. And I really appreciate that because it’s not like you’re on an island by yourself trying to figure out how to make an LLC or a DBA or, you know, you’ve got resources not just on the Internet, but if you have some people that are kind of supportive of you, that can really take you far. And so I’ve just had a blast. It’s been it’s like my happiest part of my week besides this moment. Brian just let you know. But yeah, I’m lucky to be able to do it.

Brian Pruett: [00:04:11] So I’ve listened to your show. It’s a great show, by the way. And you, you kind of like this show where this is meant to put out more positive and inspiration stories and get people to think about that instead of all the negative that mainstream media puts out there. You get some of these business owners to open up as well. I mean, they tell their stories, right? So it’s cool to hear stories about people sharing their struggles and overcoming people who’ve been in jail, people who’ve struggled from just all kinds of different things. But it’s really cool that they’re able to to be open about that because just like being vulnerable and we’ll share with these other two being able to share their stories. You never know who’s listening, who’s reading on social media, who’s watching, but you can be an inspiration for somebody like that. And I think you having your platform is just going above and beyond being able to do that for other folks. So I appreciate that. So tell me more about how you go about getting business owners to come on here. What’s the goal? I mean, obviously you just shared a little bit about, but what’s the goal about getting the businesses and sharing their stories?

Sharon Cline: [00:05:18] Well, thank you. That was very nice what you said. I think the goal for me is, is that there are so many things that make us more like than different. And I mean everyone across the board. There are so many commonalities between all of us, personality wise and just kind of our hopes and dreams and wanting to be valued as a human. And so here we all have businesses that have names and just being able to ask someone, why do you do what you do? And what are some of the surprises that you came upon and how did you manage those things? And like even just man, the pandemic can offer just a plethora of information of how people manage to negotiate around that. Some businesses failed and some changed. And how did you feel about that? So I like that if someone says I would like to go to the pie bar or some other business here in Cherokee County or a coffee place and be able to say, I heard your story. I identify with sort of what your goals and dreams are and what motivates you. Every day it becomes more not just a name, but a personality, a place and a way to see yourself in what they’re doing. And it’s it’s kind of fascinating. I was just saying before the show, everybody that I’ve interviewed, I’ve just really loved the energy we have and. Then when we strangers come in here, you know, and then when we leave, everyone is like. Like we’re friends. We are truly happy to have just shared some time together. And I think it’s really important to be able to give someone not just here’s my business, but like a platform to be able to say, Here’s how I want my contribution to the world to look.

Sharon Cline: [00:06:52] And this is this is my. Just giving them a moment to have a story, their story because everyone has won. So I just that’s very motivating for me. I used to do a radio show when I was at Kennesaw State University and it was a very similar platform. And so just having another one here has been just a blessing. And as far as asking people, this is going to sound kind of basic, but like I really just like ask like I will find someone and say, you know, like last week I had this snuggly blanket company. This woman had never done a show before or anything like that. But I, I just messaged her and I said, you know, this is a great story that you have just from your bio. You know, would you be interested in highlighting some of the things that you like and that you’ve learned about your business? What a fascinating story because, you know, it started out kind of one way and is expanded and grown and she didn’t know anything about business. I’m like, you’re exactly who I like to talk to because my mind is my own worst enemy sometimes. So to be able to have someone come on and talk about how they’ve, like, worked around their unknown’s and basic fears, I think is very inspiring for anybody. So yeah, I’ve been really blessed, I think, or lucky to be able to, I don’t know, have the energy that seems to make sense to people that they’d be willing to come on and and like you said, be vulnerable.

Brian Pruett: [00:08:05] I knew there was another reason I liked you because I’m also a case. You graduate.

Sharon Cline: [00:08:08] So are you really go owls, man. That’s funny.

Brian Pruett: [00:08:12] So it’s it’s also cool because I as I shared the last couple of times on the show, everybody that I’ve had on my show so far, I’ve met in networking. And that’s a power of networking. And then you do one to ones and establish the relationship and that’s where you hear the stories. It’s true, right? Some people may be vulnerable and share when you get up in front of people, but when you establish those relationships and hear their stories, that’s what’s amazing. And so to have the platform to be able to get these stories out there and be inspiring and be positive, it’s incredible. So thank Stone for that, first of all. So so tell me a little more about your voiceover. How did you get into that?

Sharon Cline: [00:08:47] So I used to be in my car all the time when I was traveling downtown every day, and I got really good at listening to audiobooks, which I love still. And then one day I was like, Man, I wonder how you get started on that. And truly, I googled. How do you get started being like an audiobook narrator and slowly figured out the process and what I needed equipment wise, and then started recording audiobooks pretty steadily. I’ve done, I think, 16, and then voiceovers are like the mini baby version of the effort and time that it takes. So I went to school for that actually online, right as the pandemic started. And yeah, since then I’ve been just kind of steadily doing work here and there, but it’s very satisfying and I love that I’ve got a little booth in my garage and it’s just super fun, very fun to be creative that way. And yeah, it’s been really great.

Brian Pruett: [00:09:36] Are there particular kind of books that you enjoy doing more than others?

Sharon Cline: [00:09:38] Yes.

Brian Pruett: [00:09:39] Yeah. You want to share those?

Sharon Cline: [00:09:44] Well, so I don’t read the entire book Usually before I agree to do it, I’ll just read a snippet and sometimes they’re a little racier than what I thought. And I’m just like, Disassociate, Just do it. Just say it. Just get it over with, you know? Because it’s like, what? But at the same time, I really enjoy historical fiction and even, you know, I guess kind of the ones that kind of are helpful to people, you know, like almost narrating a little story. I like those. It’s just very interesting. It’s there’s work everywhere in voiceover. So it’s something that I’m continuing to pursue this year in particular just to see what will happen. But this has been part of it too. You know, it’s like a great way to get to know people and business owners and say, Do you do you need someone to do your voice mail or do you need an explainer video or, you know, I like to help people communicate the way that they want.

Brian Pruett: [00:10:27] So they might like your voice better than mine. So I might have to talk to you about some stuff.

Wendy Cone: [00:10:32] Her voice is very soothing.

Sharon Cline: [00:10:34] Oh.

Brian Pruett: [00:10:35] Don’t fall asleep yet. Sorry.

Sharon Cline: [00:10:38] Thank you for asking me those questions, O’Brian.

Brian Pruett: [00:10:40] So normally I ask. Well, I’ll ask that question in a second, but if somebody wants to get a hold of you for either talking about being on your show or your voice of work, how can I get a hold of you?

Sharon Cline: [00:10:52] You can go to Sharon Cline. That’s my website. And there’s my phone number is there? So you can text me or you can fill out a form that’s on the website and I’ll be happy to get back with you.

Brian Pruett: [00:11:03] Thank you. Awesome. So normally, again, I ask this question, but I know the answer. But do you mind sticking around because I can’t run the board so you have to stick around anyway. But listening to these next next stories.

Sharon Cline: [00:11:12] I’d be happy to.

Brian Pruett: [00:11:12] All right. So now we’re going on to Wendy Cone from Lingfield and Associates. So, Wendy, thanks for being here this morning.

Wendy Cone: [00:11:18] Thank you.

Brian Pruett: [00:11:18] So just knowing you have a giving heart, you you help sponsor a golf tournament that I helped with back in September. But, you know, I’ve gotten to know each other in the last several months. And you have quite an interesting. Story for an upbringing and led to your giving heart. So just the parts that I know and I’m going to let you talk more about what you feel comfortable with, but you your your biological father was a Hells Angel.

Wendy Cone: [00:11:41] I knew you were going to go there. Yes. He was biological father, was a Hells Angel, for sure.

Brian Pruett: [00:11:47] And then you told me your mother then married into with a drug lord?

Wendy Cone: [00:11:52] Yes, Yes. We lived on a sailboat. 54 foot sailboat. Sailed down the Mississippi. It was 1985. I was eight. So, yes, I’m 46 and proud of it.

Brian Pruett: [00:12:00] So go ahead and share your story. I mean, because this leads into why you have such giving heart.

Wendy Cone: [00:12:04] I know I’m turning bright red.

Brian Pruett: [00:12:06] Now when I can see you. You. It’s a perfect.

Sharon Cline: [00:12:08] You’re good. Looks good.

Wendy Cone: [00:12:09] It’s okay. It’s okay. And I speak about learning to be vulnerable all of a sudden. Happens real fast, doesn’t it? Thanks, Brian. No, I mean, I’m blessed to work for. Felton Associates. He took a chance on me to. Over two years ago for maybe in the marketing closer. And the reason I segue into that is because I’m a I’ve always been a closing secretary since 1999, but I’m able to help support foundations and stuff like that. But the reason I am that way is, you know, as a child, I know, you know, I know what it feels like to be not seen, to be, you know, hungry to witness the abuse. And so, you know, I don’t know. It just kind of developed me into who I am now, where I like to make people feel seen. You know, to feel heard, to be a part of something. Everybody just wants to be included in things. So.

Brian Pruett: [00:13:00] So you guys with Linear Associates told me last year you guys was over 15 for non profits that you guys helped share a little bit about what you do.

Wendy Cone: [00:13:11] We sure did. So we do a lot of events, as you know, golf tournaments, I think I did for last year, including yours. And then every link matters as well as the Board of Realtors one and I know our I always do the 18th hole and it’s always Caddyshack themed so you’re going to get jello shots or adult fruit cups when you come by there. But it’s just, you know, just I don’t know, just to make people feel happy. You know, life is stressful for all of us. And the one thing I’ve noticed about the people that we’ve met through networking is we all are very passionate. You know, we all have struggled something in our lives. And I feel like we navigate towards each other.

Brian Pruett: [00:13:46] What you mentioned the thing. Next time I think you should have the go for.

Wendy Cone: [00:13:50] I have it. Have you not seen it? No. Every single time I have one of it. Yeah. He dances too, for sure. I’ve had several people try to take him and I will hurt it. But now he does. He dances and everything. I put him in a little linger felt shirt.

Brian Pruett: [00:14:03] Next time let me dance with him because I can turn the Scooby Shuffle.

Wendy Cone: [00:14:06] I will.

Brian Pruett: [00:14:07] He does that. So share a little bit about your fellow associates. What do you all do?

Wendy Cone: [00:14:10] We are real estate closing attorneys in Woodstock. We also travel 40 mile radius. So we’re everywhere. But it’s a family owned firm. We’ve been he sound his farm for 15 years, so he just. He hired me because he doesn’t drink and socialize. As you know, that’s a big part of the real estate world. So luckily, they were able to pull the foundations into that. And, you know, you can get a lot of realtors to come around if it’s for a good cause.

Brian Pruett: [00:14:34] So a lot of people have myth about attorneys. You know, they don’t like attorneys. So I’m sure closing attorneys are a little differently, you know, different than that. But share something that can kind of give somebody a little bit of peace about coming to you guys.

Wendy Cone: [00:14:47] Well, the one thing that, you know, our our tagline is where closings feel like home and we truly care about the individuals. Jason is I call him Salt of the Earth. He’s in Hawaii right now. So he hopefully he’s not listening to this, but he is the best boss I have ever had, the best attorney people, often even Johnny that does our pitchers or whatever. She said the other day she met him and she was like, he’s not like most attorneys. He cares about you, he cares about your family. You know, he just you don’t feel like a number. You feel like somebody has seen you and wants you to be in your, you know, your home and wants to take care of the closing and all of the details.

Brian Pruett: [00:15:24] So So you you’re all over Facebook. You love doing the social media stuff.

Wendy Cone: [00:15:30] It’s not that I loved it. Well, okay. So I do love it a little bit. The funny thing is only half of what I do is even on Facebook, because by the time you get done with your day, I don’t even have time to post everything. But, you know, I’ve only started networking late July. I may not have to tell you it works. I mean, you just it’s exhausting. It can be exhausting, but it’s also very rewarding. I mean, I love the people that it’s truly is like a family, You know, sometimes it’s a little dysfunctional. Sometimes it’s, you know, not always people that, you know, like being around. I can say that that’s true. But but now I feel like we are a big family. I feel like we all work together for the same thing. And that is to succeed. And honestly, it’s very healing. Networking is very healing. It’s forced me to be vulnerable, you know, which is something I used to think was weak. And it is so not to be vulnerable and to be dealing with things like we all are and to be out in front of everybody. It’s fun sometimes.

Brian Pruett: [00:16:24] Can you give us a story of something, testimonial, of networking, of what benefit has benefited you and vice versa? How have you benefited somebody through networking?

Wendy Cone: [00:16:31] I feel like honestly, it’s, you know, just be present and be seen. I mean, when I came in here, Sharon asked how Storm and I met each other, and it was at a Governor’s gun club, Mardi Gras Expo over two years ago.

Brian Pruett: [00:16:45] That’s trouble right there. I know.

Wendy Cone: [00:16:47] Well, I mean, and you see us where Everywhere we support each other. We support each other’s families. And we do that selflessly, you know, And we also we have wounds that we heal with each other, you know? And then, you know, Brian, you and I met I think it was at Woodstock Business Club. Yeah. And I know I felt I felt so bad because it was like a super busy time. So I wanted to help you. I immediately came over and I was like, I’ll do the golf tournaments. But it was a certain busy season, but I just feel like we all just support each other. I mean, I could be at one networking event and immediately thinking of how I could help the people in that room at a different networking event. So they’re all good stories. Honestly, just follow your heart. Follow. You know, Ron Green said to me one day, you know, you’ve got to tell the difference between noise and a signal. And yesterday you had introduced me to somebody and it’s like a zing. When you meet somebody that is going to be beneficial not only for your soul, but for your business. You just have to follow that. I let God lead you.

Brian Pruett: [00:17:43] Yeah, that’s for sure. And we talked about the Facebook thing, and the reason I mentioned that is you had a post yesterday about what we talked about earlier, about, you know, who’s watching and being, you know, being inspired and sharing that and having those people be inspired by your story. So I appreciate your vulnerability. Thank you for being able to share your passion. And so if somebody wanted to get a hold of you guys looking for associates, how can they do that?

Wendy Cone: [00:18:08] Best way is my direct cell. Always text me because I’m I am in different meetings all the time, but it doesn’t mean you’re not important. So. 4705604509 again it’s 4705604509 Email’s also really good. Wendy. Wendy Whyalla closings.

Brian Pruett: [00:18:24] So awesome. Well don’t go anywhere because I’m not actually done with you yet, but.

Wendy Cone: [00:18:27] Oh, I knew that was coming. He’s like, that’s the good version, you know, we’ll get to the gritty.

Brian Pruett: [00:18:32] So we are moving over to Ms Stormy Curtis from by Georgia Realty. So thank you, Stormy, for being here. She’s just like grinning and smiling. And that’s all I have to ask, though, because it’s a really cool name. The only other person I’ve known with Stormy is a DJ on satellite radio. So how did you get the name Stormy?

Stormy Curtis: [00:18:48] I was born in Illinois and I was always told by my grandmother that I was born during a blizzard and that my mom said, If we make it through, this is a stormy. But my mom’s, I guess it was a friend of my mom’s had a daughter named Stormy that was older than me and that inspired her to call me Stormy.

Brian Pruett: [00:19:03] Awesome. That’s why I like The Perfect Storm, because.

Wendy Cone: [00:19:06] We’re actually team tsunami. Right here is what we say.

Brian Pruett: [00:19:09] Stormy Yeah, right. So as I mentioned, you’re with by Georgia Reality. You have a passion for educating people on the process of real estate and buying a house. Selling a house. You always preach about interviewing agents. Don’t go with even as if somebody’s your friend, you need to interview them. Share that process. Why do you educate that?

Stormy Curtis: [00:19:30] The reason I do is because you got to understand there’s been real estate agents that have been in the industry for 20, 30 years, and they brag on the fact that they’ve been industry 20 or 30 years. And in all honesty, daily, our market shifts. There’s things that change all the time with rules and regulations. And so just because they’ve been in here for 20 or 30 years doesn’t mean that they sell more than two houses a year. So someone like me, who’s been in industry for six years selling 30 houses a year, that’s a huge factor. So you’re looking at two times 20, that’s 40. And me with 36, 180. I mean, that’s a huge difference. The experience is in the time that you spent within the past six months in the year. So interviewing these people, I mean, this is the hugest investment of your life and you want to make sure that somebody knows what they’re doing, that they’re comfortable working across the table with another agent, that they’re capable to have discussions and really fight for you, but not really be horrible to the person across room because you all have the same end game. So in all honesty, when you have an agent, you want to interview them. You want to make sure that they’ve been working full time for the past six months to a year. How many houses have they sold either on the buying side versus the selling side? You want someone that’s about equal on both sides, especially if you are selling, because you’re having to work with these buyers. Usually when first time or first time buyers or excuse me, agents come to the market, they become first time home buyer agents.

Stormy Curtis: [00:20:56] And so you want to make sure that you’re able to have that personality with them and be able to work with them. So if you are a buyer’s agent and a sellers agent, then you have that capability and then you also know the offers that are going to be brought to the table so you can sort of inform your seller before you list what they’re going to be expecting. And right now, with the way that the market shifted from last year versus this year, it’s a different type of purchase price, a different type of offer that you’re getting. And so a lot of these sellers are expecting them to get the world well in the past two months. They’re not getting that right now. So they have to understand that you may be giving some seller’s contributions and things like that. So interview these agents because you don’t want somebody to bluff you and then you’re screwed out a bunch of money or you have hardship or you’re on the market way longer than you have to. You also need somebody that has the marketing and advertising background. So somebody who knows that pictures are very important. They don’t need to be going in there with your cell phone. They don’t need to be doing it themselves. There’s a lot of agents out there that are photographers. They need to stay in their lane. Professionalism is professionalism. And I also feel that words are important. So if you have somebody who has a marketing and advertising background, they’re telling a story to bring somebody into that house and into that neighborhood and into that community, and they have to emphasize that.

Brian Pruett: [00:22:12] So you have that advertising marketing background because you actually have a little agency, correct?

Stormy Curtis: [00:22:16] I do. I have a publishing company called Paulding County Uncensored. I actually started at about 12 years ago. What happened is that I have a child with special needs. He was actually born a couple of months early. Based on the fact that my brother committed suicide. I had severe stress. I was bedridden for so long. So he came. We were able to help him grow by giving steroids to me, and he was developing his lungs and organs. But a week and a half later, we were in a horrific car accident that almost killed him. So I had to make sure that I could save his life. And the police came. They wanted to arrest me because they didn’t know about the accident. But he was life flighted to Children’s. And for a whole year between five and 2 to 5 minutes, I had to stimulate. Him to breathe. I had to make sure that he would live and talking about no sleep. And that’s why I always say I’m tired. I still haven’t caught up. And so I decided to create Paulding County uncensored, to have some socialization going on within the community because there really wasn’t any. And then I realized that there was no events. So I used to work with rare hospitality, and I helped with some of the events that they did.

Stormy Curtis: [00:23:23] And so I started to create these events that brought 3000 people, 5000 people, but it wasn’t really about making money. It was benefiting the small businesses. So they had somewhere to go. It was about giving back to the community, so they had somewhere to go. If you look at Paulding County, a lot of people can’t afford anything. So I should have been a nonprofit, but at the same time it wasn’t important to me what the paperwork was. It’s what I was doing at the time. And so right now, if you look at my books, for instance, you’d be like, Dang, you’re poor. That’s why I’m a real estate agent now, you guys. Hello. So I just I took one entity and formed it, and it’s very, very popular. But then I have grown by Georgia Ability. And when I got into by Georgia Realty, I said, you know, I’m going to treat this godly whatever God gives me, I’m going to use it. And I have I put a lot into the community and I’m going to continue doing that. People use me great. If they don’t, it’s God’s way of saying, Hey, move on, do something else, Grow outside the box. I mean, set yourself apart.

Brian Pruett: [00:24:24] We’re going to circle back around to some of the things you just mentioned. So but one of the things that I think is really cool too, is you do go above and beyond for your for your clients and the fact you’ve you’ve authored a book about real estate share about that.

Stormy Curtis: [00:24:37] So I created six years ago the The Home Hunters Playbook. If you look at wedding books, they’re very interactive baby books. They’re very interactive. Women love to draw and write and think outside the box and these little books and create pictures and times and memories. And buying a house should be like that. You should be buying a house excited. You should have this book that you open up. Not only does it educate you, but it also can educate the next person that buys your home. So at the back of the book, it even has it where you can put down all the claims that you’ve had in the past, any of the passwords to your house. Like you can really make this an informative book that you can pass on if you decide to sell the house later. And it’s very, very informative. But when you’re buying the house, it teaches you about the different types of insurance a lot of people don’t understand just because it’s cheap, it’s not going to really take care of your house. They also have to understand there is a difference between an inspector and an appraiser. They have to understand the cost of an appraisal is having to be paid for by the lender. You’re paying that cost. So all this stuff is written in the book. But then when you start interviewing these agents, when you’re interviewing your homeowner’s insurance and everything, it has that right there where you can actually fill it out and have it down on paper. So it’s not scattered all over your desk. You have one book that does everything.

Brian Pruett: [00:25:54] So Stormy talked about these events that she’s done. And again, it’s about her passion for community and businesses because she doesn’t charge anybody anything. She doesn’t charge the vendors, the. Spooktacular that I helped with last year. It was the first one I’ve been to, but I know you’ve done it for several years. Last year it was. It’s on a Saturday, so I go to church Saturday. So sundown. I went out to help her when I could after sundown and I get there and she said Go on direct traffic. Let me just tell you, when you’re dressed in dark. Right. And almost getting run over. No, but it was awesome because you had 5000 people come to that.

Stormy Curtis: [00:26:31] About 5000 over 5000.

Brian Pruett: [00:26:32] You know, And you had 900 the year before, right?

Stormy Curtis: [00:26:36] The year before we had about 22,500. And we were in a smaller location. We probably would have had more if we had more parking. And so thankfully, I was able to. This year I have it over at the Chattahoochee Technical College. So one college, I ended up having the entire event which took up everything. And then the next college right next to it, which is the same college, it was all parking. It got so full they had to park at Oasis Church. It was so amazing. But that’s the point is a lot of kids and a lot of parents can’t afford to do a lot anymore. And you have schools, nickel and diming and fundraising for everything. And they’re forgetting the fact that we all are all struggling right now. And it’s sometimes good just to pause and realize there are people outside of our own bubble that we need to be able to help. And it doesn’t necessarily have to be financially. Some of these vendors came in there just providing activities because they couldn’t afford to give out thousands of pieces of candy. But at the same time, just giving that activity brought so many smiles to these kids and that’s what matters. And so as someone who didn’t really make anything and invested a lot into it, I mean, the point was, is to make my heart good, knowing that I helped all these kids. I helped the small businesses get in front of these families and stuff to be able to answer other people’s questions that they had with We had a plumbing company there, we had HVAC, we had the attorney’s office, we had I mean, churches there, Whatever we have there, people can ask questions. And that was a great location for everybody.

Wendy Cone: [00:28:07] I think if they gave her the Mercedes Benz Stadium, she would fill it up literally. I truly do, which is good.

Brian Pruett: [00:28:12] I wouldn’t have to drag traffic then they should do that.

Wendy Cone: [00:28:14] And I think my husband might have almost run over here. I’m so sorry.

Brian Pruett: [00:28:20] Yeah. If I could start the Brian Pruett fun on would. Because you said we’re all fundraising for ourselves too. But you shared a little bit already. But, you know, we’ve got stories of passion, We’ve got stories of giving hearts, we’ve got stories of inspiration and an overcoming and perseverance. You have all of those. You’ve dealt with things you shared. Your brother committed suicide. Your your son was. What’s the word I’m looking for?

Stormy Curtis: [00:28:48] He’s special needs, special needs.

Brian Pruett: [00:28:49] But he was. He was born before he was supposed to be born.

Wendy Cone: [00:28:51] Premature.

Brian Pruett: [00:28:51] Premature. Thank you.

Wendy Cone: [00:28:52] Sorry.

Stormy Curtis: [00:28:53] He was premature. And then he was in a horrific car accident with us that almost killed him. Honestly, in the past, I have been molested. There’s watching your mom be beat up, living with no plumbing, where you have to take the water out of the toilet to flush like a bad background. But at the same time, I was like, That’s never going to be me. I’m not going to let that define me. I do suffer from anxiety and depression, severe anxiety. Honestly, I’m truly an introvert and I fake it. I’m as wild and smiley as possible in front of everybody. But I get home and I start shaking. It’s because I just I’m becoming deaf. I’m almost 42 years old, so being in a room with a lot of loud noise and having to hear people, I feel anxiety because I’m not able to answer some of their questions. And sometimes you just.

Sharon Cline: [00:29:41] Smile and nod.

Stormy Curtis: [00:29:42] And so that brings on it. But the depression is all the stuff from my past and me trying to ignore it and not having to take medication because my my brother wasn’t on the right medication and therefore he went above and beyond to make sure that he he wouldn’t be here anymore. And so I keep myself mentally busy. I feel like God is leading me to do great things for great people. And if I pause for a minute, a minute, then I’m I reflect on the past and I need to look towards the future. Now, as I told my kids yesterday, because I was talking to you and they could hear our conversation, I said, I’m not going to be that person that kills myself. I’m not not right now. And let me explain. This is we cannot control our chemical imbalance. But right now I feel like I can now, in the future, can I promise that? No, we can’t promise anything. But right now, I promise. I love my kids more than I love anything in this world. I love my husband beyond anything. I love Wendy. I love you guys. I have to be here. I feel like I have a purpose. If I didn’t have a purpose, I would not be here.

Wendy Cone: [00:30:42] She never ceases to amaze me. By the way, I.

Brian Pruett: [00:30:44] Told her yesterday, you know, when she shared first shared with me that she struggles with anxiety and depression, you would not know that. And you are, like I said, told you yesterday, you are inspiration. You inspire a lot of people, whether you want to believe it or not. You do. You know, the other thing that you deal with is you have a heart condition as well. And you’re doing all this.

Stormy Curtis: [00:31:01] I’ve had two heart surgeries. It’s it’s super ventricular tachycardia, so they call it SVT. And so sometimes it can get to where like normally it’s about 120 where you guys are about 6070, but it can get heart attack range. And so I’ve had two heart ablations where they go in and they burn your heart and stuff. I’ve been able to control that over the years. This year I found out I have severe IBS. I’m like, Oh God, what’s next? Because I’m going to take everything with a grain of salt. And I mean, I always have. I feel like there’s a reason behind it maybe that God needs me to slow down a little bit. I don’t know what his plans are for me, but I feel like sitting there and trying to figure out is not something I want to do. So I’m going to keep going forward. I’m going to look at diets that are more efficient for me and then I’m going to keep meeting great people and hopefully that it will impact my life and my kids and my husband and everybody around me.

Wendy Cone: [00:31:52] Being still is hard when you’re a child of abuse. It’s, you know, being still is when all of the anxiety, you know, comes in.

Sharon Cline: [00:31:59] But I really appreciate just taking a moment to acknowledge what it’s like to have a template in front of you that is not one you want to repeat and make normal and how hard it can be to make a new normal for yourself and and promise yourself that you will not do to others and make them feel how you were treated and how you felt. And it can be a daily struggle. But I always admire people who almost save themselves that way. You know, they’re making a new future, but in helping other people, it can. At least when I do things, it kind of soothes my soul and kind of helps me to want, I don’t know, to continue that energy. And so I admire that about both of you. I mean, everybody’s got their their background, but not everybody turns it into something beautiful. So thank you.

Stormy Curtis: [00:32:49] I can tell you, I was honestly very nervous about coming on here and not answering questions because I you, Brian and Wendy knows me. I’m very straightforward. I don’t sugarcoat anything. I tell people not to sugarcoat because you don’t want to give false impressions. However, I do not talk about my past.

Wendy Cone: [00:33:04] Yeah, I don’t either.

Stormy Curtis: [00:33:06] I don’t want people to look at that as a weakness. I don’t want people to just be a little common from me. I want them to be who they are. I want them to utilize me and know that I’m going to fight for them. And they have to understand with depression, just because I have it doesn’t mean I’m weak. It doesn’t mean that I’m going to be a little bit slower or more aggressive as far as towards the other person across the table. It means I’m going to give 120% more because I want the best in my heart by providing something for you. And so I’ve never told really much of anybody my issues is because I don’t want it held against me. So yeah, you don’t want that.

Wendy Cone: [00:33:41] To be you don’t want to be identified.

Sharon Cline: [00:33:43] Yeah. That’s not your brand.

Wendy Cone: [00:33:45] In the other part is like I’m cautious to say things because those that live through some of the abuse with me, I don’t want to hurt them. I couldn’t protect them as a child, as eight years old child, you know, trying to protect a mother from abuse and, you know, and turn around getting my nose broke from the stepdad, I couldn’t protect them then. So I’m trying to protect them now. And as far as kids and depression parents, listen to your kids. Our son is we have a 28 year old daughter and an 18 year old son. And he came to us four years ago when COVID or when COVID was full blast and said he was having self-harming thoughts and he was cutting himself and he was wanting to commit suicide. And we were humbled and honored that he came to us, you know, immediately, got him in therapy. He was failing classes, everything. He graduated 3.5, two dogs later, you know, and he’s in Kennesaw with criminal justice. So still learning to drive because I didn’t want to give him keys to a car when he was having suicidal thoughts. But just listen to your kids. Pay attention, you know, So.

Stormy Curtis: [00:34:41] I would say pay attention. Listening is a little bit differently. I can say this is when I finally came out and said something and I said it at an appropriate time, honestly, I said it to other kids and my mom and my family found out I had another person tell me that if what I had said was true, that they were going to take me away from my my mom and my brothers. So, I mean, we weren’t we were live in poverty. And the fact that somebody was doing things to me that right there, they wanted to pull us. I didn’t want to lose my mom. My mom struggled. My dad was an informer to the police in Illinois. She took us from them to bring us here. And so I had to live saying I lied, knowing that it was happening. And it was the worst struggle that your your family, your mom, your dad needs to take time and actually look at you.

Wendy Cone: [00:35:30] Pay attention.

Stormy Curtis: [00:35:31] Don’t really pay attention to the word sometime. Look at the body and stuff like that because that I wish she would have. And again, that’s probably why I never bring up things, because I don’t want it to be held against her either, because she had no idea I lied. I said I lied to protect her, to keep us with her.

Wendy Cone: [00:35:48] So and people will wonder, like, how do these parents not see things? And a lot of times it’s because they’re dealing with their own. I mean, that’s something I had to learn. Older is sometimes all parents can do is survive. Sometimes that’s all that they can do. So, you know, anyways.

Brian Pruett: [00:36:03] I have never met two more stronger women than these two right here. I would agree. And I don’t think of it as it’s a little different because, yes, you don’t want to share too much because it’s not your identity. I understand that. But you also have to understand the strength you guys bring to other people and inspiration, as I shared with both of you, that I don’t know who’s listening right now, but somebody listening right now. I needed to hear what you guys just said. And I shared what I think I’ve shared with you, too. But I had I’ve had two brothers commit suicide and it’s not an easy thing. Right? So, again, just and don’t be afraid to ask for help. That’s the other thing I would say. Ask for that help. Don’t be afraid. It’s not. It’s not it’s not a weakness that you have some whatever’s going on and it’s a strength to ask for help. So I appreciate you guys being vulnerable. Now we’re going to lighten up the mood just a get here, but.

Wendy Cone: [00:36:57] We’re going back to the Hells Angels, aren’t we?

Brian Pruett: [00:36:59] You know, I want to talk about you guys are actually starting your own podcast together, which, first of all, if the FCC gets a hold of this, I don’t know, we may be sharing something else, but share your what you guys are going to be doing and the idea behind your your podcast.

Wendy Cone: [00:37:14] Yeah, go for it.

Stormy Curtis: [00:37:16] So we are doing a podcast called Wanderlust Living. And the reason we decided that is because we’re moms, we’re pet moms, we’re wives, we have entrepreneurship, we’re.

Wendy Cone: [00:37:28] Survivors, we’re.

Stormy Curtis: [00:37:29] Survivors, we have kids that are in the school. I mean, everything that I just named is a full time job, to be honest with you. And our plates are probably overwhelmed. And I feel like we could be a strength to somebody or a lesson to somebody. They could either laughing at us or agreeing with us. But I feel like we’re able to be true to who we are and hopefully answer questions. We as entrepreneurs network a lot as well, so we want to also be informed and informative, not only in the real estate industry helping people, but those that are brand new small businesses. How grassroot marketing can really set your business apart from everybody else, how grassroot marketing really works. If you take the initiative to utilize it and how to use it properly, it’s never about me, me, me, me. It really is. How can I help you?

Brian Pruett: [00:38:20] Selfless is.

Stormy Curtis: [00:38:22] Selfless. Yeah. Gaining that relationship and knowing that person and then having them know you. Because am I really going to refer to somebody that I’ve never used that I really don’t know? No. So you have to build that relationship.

Wendy Cone: [00:38:37] Know like and trust. You have to know like and trust somebody to be able to do business with them. And the way to build that is the consistency. Show up, show up, show up. And that’s what. We do for each other all the time. You think as much as we talk, we wouldn’t have any more material, but we were so wrong.

Stormy Curtis: [00:38:51] We’d be like, okay, it’s been 30 minutes. We’ll do this next week.

Brian Pruett: [00:38:55] When do you guys have you launched it yet or when are you going to launch it?

Stormy Curtis: [00:38:58] We have not launched it. So I spoke to one of our people that are helping us and I think we’re going to launch it the week of Valentine’s, so we’ll go ahead and put that out today. I’m going to put out your video and stuff so people get to learn a little bit more about us. But the week of Valentine’s, I think that’s when we’re going to start it. And once a week for 30 minutes, we’re going to be speaking to everybody.

Wendy Cone: [00:39:19] We won’t say any names.

Stormy Curtis: [00:39:21] We’ll try not to. We’re going to.

Wendy Cone: [00:39:22] Try not to say it. Maybe somebody can bleep over them. I’m not certain, but it’s one or less living because we have a lust for not only life, but living it to its fullest and moving forward. Yeah, I mean, we love our journey, good and bad.

Brian Pruett: [00:39:34] How can people listen to it when you do lunch?

Stormy Curtis: [00:39:36] We are on something, I don’t know, podcasts I’m trying to teach myself. I think it’s called Lysosome or I don’t know, but it’s going to be on like Apple and Google and all this other stuff. And of course I’m going to utilize some pictures and put it on YouTube. So social media, but I’ll start branding it right when it comes time. Right now it’s just trying to understand myself how to do it and then go ahead. Because to me it’s like even if we put out crap, which we’re not, at least I’m putting it out there and then we will train ourselves along the way. Because being an entrepreneur, that’s what it’s about. It’s really just taking that jump and not stopping. And when you fail, get up and do it again. And that’s what we’re going to do.

Wendy Cone: [00:40:16] Yeah. And I think because I mean, I’m learning about associates is not mine, it’s my bosses. But I you know, my husband had a very successful business for years. So I have that small business, you know, mine state where I feel like it’s my own right. So, you know, you give all to.

Sharon Cline: [00:40:30] Everything.

Wendy Cone: [00:40:30] What you do. That’s right.

Brian Pruett: [00:40:32] So I asked them, but I didn’t ask you this. If somebody wants to can only talk about some real estate, how can they do that?

Stormy Curtis: [00:40:37] They can call me at 7702628575. I work for Atlanta communities. I’m one of their team leads. My team is by Georgia Realty. So honestly yesterday I was just messing around on Google and I put in my name Dang, I’m everywhere. Google Stormi Curtis. You will find my phone number, my email. I got.

Brian Pruett: [00:40:56] You. It’s because there’s no other Stormi’s already told you that.

Stormy Curtis: [00:40:58] Oh, they’re.

Brian Pruett: [00:41:00] Not the ones you.

Wendy Cone: [00:41:01] Want to be. She reads the books about her. No.

Sharon Cline: [00:41:05] I’d be happy.

Brian Pruett: [00:41:06] To. That’s another show. Yeah. So what I like to do before we wrap up is I’ve been doing this and I’m going to do it all year long. As I like to ask everybody who’s been on my show, you guys have shared some great advice already, but share some nugget, a quote, a phrase or something for people can go forward with 2023, just that they can do this year and beyond. So you’ve already shared one on one show, but I want you to share another one. So you start please sharing.

Sharon Cline: [00:41:31] Oh, my. Not on the spot. Let me think. I think just having compassion for people. I mean, everybody has their their struggles and no one is, you know, what you see on the Internet or what you see on social media is just highlights of someone’s life. And so if you have compassion for where people come from and kind of what their journeys are, I think it’s just there’s like a feeling of understanding between you. So think if you lead with compassion, you really don’t go wrong.

Brian Pruett: [00:42:00] I think.

Wendy Cone: [00:42:01] Wendy and that was almost verbatim what I was going to say, but mine is just my mom taught me this years ago, is you never know what people are going through, whether it be the person at the grocery store, somebody you see at the gas station, just flip and smile. It’s not that hard. We all know it’s harder to frown. Actually, I believe it’s more muscles to frown. Just, you know, say hello. You don’t have to get in a detailed conversation with him. But so many people are so lonely and so depressed. And I mean, all of us deal with it honestly, whether it be a spouse or ourselves or family members is just say hello and mean it. You know what I mean? Don’t do it to get something out of it or whatever. Just say, Hi, how are you? Because you would not believe how many people do not ask that You would not believe how many people do. Not even they’re not even present in a conversation. So just take the time, say hello and walk away and pray for them. If they’re ugly to you, pray for them even more honestly.

Brian Pruett: [00:42:51] Stormy.

Stormy Curtis: [00:42:53] This is something I learned last year and I’m taking in 2020, 2030 is to love yourself, take care of yourself, because in all honesty, you can’t take care of anybody else. And when you are a giver, like majority of us are, you do get burnt out. But the reason you’re getting burnt out is not because of all that you’re doing, is because you’re not giving yourself time and reflection and loving on yourself. You have to do that and then just take in the fact that you’re doing so much that you have to give grace to those who are taking advantage of you. So having that time to yourself and loving on yourself, you get that understanding to where you can go back and do more. So again, love yourself. Take care of yourself as a mom, as an entrepreneur, in all honesty, then you’ll be able to do more for others.

Wendy Cone: [00:43:39] We’re way better at telling people to do that, by the way, than we are actually doing it. Yeah, So I’m just going to throw.

Brian Pruett: [00:43:43] That out there.

Stormy Curtis: [00:43:45] Absolutely. But I’m going to tell you.

Sharon Cline: [00:43:46] Right.

Brian Pruett: [00:43:47] I say this all the time or I shared a couple of weeks ago. You know, I may have had a long week, a busy week, but come Friday morning, May and I get I get inspired, I get exhilarated just because I know I’ve got these amazing stories coming on this this show. So, again, the three of you, thank you for for much, very much for coming on, being vulnerable to share and everybody listening. Let’s remember to be positive and be charitable.

 

Andrew Koenig With CITY Furniture

February 3, 2023 by Jacob Lapera

South Florida Business Radio
South Florida Business Radio
Andrew Koenig With CITY Furniture
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DTLLogo-Blue-Bannerv2Andrew Koenig graduated with degrees in Finance and Accounting from Elon University in 2005 and received his MBA in Entrepreneurship from Nova Southeastern University – Huizenga College of Business and Entrepreneurship. He began his full-time career with City Furniture in January 2006 in the Receiving Department unloading furniture on containers, and has worked his way up through the company and in almost all divisions of the company. He spent a significant time streamlining the Operations Department in the first 8 years of his career to become one of the industry’s best.

Currently, he is serving as CEO of City Furniture, overseeing all departments of the business. Shortly before joining City Furniture, He studied Lean Philosophy at Toyota’s headquarters in Toyota City, Japan. After learning from Toyota and other Lean companies in the United States and abroad, he introduced Lean Thinking to City Furniture in 2007. Ever since, City Furniture has been on a Lean Journey to create a culture of mutual trust and respect, teamwork and a deep sense of urgency to continuously improve. Since the implementation of Lean, the company has seen many major breakthroughs in turnover reduction, operational process improvement, customer experience, safety, associate satisfaction, strategic planning, financial success and much more.

The journey is never over and Andrew & Sr. Team are working very hard to implement Lean Thinking throughout the company which is now been renamed as “The City Furniture Operating System (CFOS).” He is extremely lucky to have 1 amazing wife Deana (who he met during his MBA) and 3 beautiful kids (Aaron, Daya, & Christian). He is the son of Keith Koenig & nephew to Kevin Koenig, the founders of Waterbed City in 1971 which ultimately converted to City Furniture in 1994.

Connect with Andrew on LinkedIn and follow him on Facebook.

What You’ll Learn In This Episode

  • CITY’s 5% Giving Pledge
  • 2040 Green Promise
  • CITY’s sustainability journey
  • Cybersecurity

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:01] Broadcasting live from the Business RadioX studios in South Florida. It’s time for South Florida Business Radio now. Here’s your host.

Lee Kantor: [00:00:14] Lee Kantor here another episode of South Florida Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, DIAZ Trade Law, your customs expert today on South Florida Business Radio, we have Andrew Koenig with City Furniture. Welcome.

Andrew Koenig: [00:00:32] Thanks, Lee. Thanks for having me, man.

Lee Kantor: [00:00:34] Well, I am so excited to learn what you’re up to. Tell us a little bit about city furniture, how you saw them, folks.

Andrew Koenig: [00:00:40] Sure. City Furniture is a 51 year old home furnishings retailer here in South Florida and also central Florida. Started as waterbed city retailer in 1971. My father and my uncle were a couple of hippies selling water beds, and it turned into city furniture in 1994 when water beds got uncool and we shifted into full line home furnishings. And we’ve been city furniture ever since.

Lee Kantor: [00:01:04] Now, what was that transition like? Was that were you involved at the time with the organization?

Andrew Koenig: [00:01:10] No, no, I was not here. But I can tell you, we put all of our all of our dough on the line in a bet to transition from water beds to city furniture. And our first store to the right of us was Levitz Furniture, the number one furniture retailer in the country, and a startup called Rooms to Go that we all know is a big retailer throughout the Southeast United States and proud that our little city furniture concept has succeeded since then. And number one in South Florida. So we’re really proud.

Lee Kantor: [00:01:38] How do you what do you attribute that kind of the ability to make that transition and go from a niche business to kind of more of a mass business and still keep a culture and kind of the the work you’re doing in in the community? How do you how do you keep that all going?

Andrew Koenig: [00:01:55] Sure. So my uncle, who was the founder of our business that pulled my dad and he was a natural entrepreneur, he was saved his money as a bellman to open up our first store, sold yo yos on the street corner. Just very entrepreneurial. So what got us through that transition from water beds into a full line home furnishings retailer was just the entrepreneurial spirit that is our number one corporate value at city. I’ve always evolving, always moving towards where the customer wants us to be next, and that’s just who we are. And we’re very blessed that we have a fantastic team that, you know, we take things head on as a city family, we call it, and they did a fantastic job transitioning and clearly they’ve done a great job. And now we’re continuously evolving as every year customers change needs the community change and we evolve with it. So that can’t be difficult for us. That needs to be part of who we are.

Lee Kantor: [00:02:49] So it becomes part of the culture in the DNA of the organization 100%.

Andrew Koenig: [00:02:54] Yeah, that’s, you know, other corporate value that we have is continuous improvement, you know, teamwork, family, spirit, you these are all things that just keep us constantly evolving over time.

Lee Kantor: [00:03:04] Now, how does that work in terms of the employees? How like was there are ways that you can measure that or demonstrate that?

Andrew Koenig: [00:03:12] Sure, we are very data driven, so we have a fairly large data analytics team. So we’re always measuring our associates satisfaction. All the KPIs, whether it’s customer externally related like surveys and brand research studies, but we also measure internal customer satisfaction, you know, how accounting serves, you know, the sales associate or how marketing serve sales. So we have a lot of metrics to measure our performance. We believe in that philosophy of you. You know, you don’t you can’t measure or you can’t manage what you don’t measure. So so we’re we’re a continuous improvement house and we use data to solve problems and improve things. And sometimes that’s culture related. And we have a lot of metrics along those lines.

Lee Kantor: [00:03:56] Now, part of your culture is a giving pledge. Can you talk a little bit about that?

Andrew Koenig: [00:04:01] Yeah, I’m real proud of this one. So my father, my uncle were a couple very religious guys and always believed, you know, as they grew the business and got some success, they wanted to give back to the community. So we’ve been giving back to organizations like Covenant House for 40 plus years. So but the story about the Giving Pledge is about five years ago. I remember looking into our financials and seeing how much donations we were giving. And I remember talking to my dad. I’m like, Dad, we got to tell the story. You know, my generation, I’m an older millennial, needs to be aware of what, you know, the companies that they choose to buy from are doing for the community. And and the story goes that, you know, I pitched them on, hey, let’s brand this as a strategy of 5% giving pledge pledge, and let’s make a public announcement to the community that we’re going to make give back a minimum of 5% of our profits every single year. The five categories we focus on are health. So that could be like American Cancer Society or the American Heart Association.

Andrew Koenig: [00:05:09] Unfortunately, my our founder, my Uncle Kevin, passed away from heart disease. A mom passed away from cancer about seven years ago. So those are really big causes. We also focus on service. So giving back to women and men that serve our communities or serve the US. You name it. And the military. We also support education, know like colleges, junior achievement, South Florida, you name it home, which would example that would be like Habitat for Humanity. And what’s the last one? Health service. Oh, diversity would be another core value where we’re partners with One Pulse Foundation in Orlando and the Heritage Foundation and several others there, Urban League. So we’re trying to get back in areas that we think are in need for the community and that fit within those five pillars. And, you know, as our business continuously improves and grows and our profitability grows. We have a big community team that works really hard to make sure we give back properly and keep keep my Uncle Kevin’s spirit alive and making sure we’re we’re living our purpose, which is to enrich people’s lives and make the world a better place.

Lee Kantor: [00:06:16] Now, when you’re deciding which nonprofit to support, how how do you go about that? Are you listening to your employees, your customers? How does somebody get on one of those lists?

Andrew Koenig: [00:06:27] All the above. But we’re also listening to the community. We’re also reflecting on who we are as a business. What are some of the problems we’ve personally experienced? You know, again, it was it was a very difficult time when we lost my Uncle Kevin. It was very difficult for my father. So you’d imagine heart diseases is it just happens to be the number one killer of Americans even more than COVID. Even during the pandemic, we didn’t see enough work being done there. So we partnered American Heart. Same thing with the American Cancer Society. When my mom passed, I was very devastating time for our culture and our team. She was like the matriarch of our business. And to honor her and what she’s done for us over the last 40 plus years of being the matriarch, we wanted to go all in on the American Cancer Society. So, you know, it’s a bit of who we are. It’s a bit of community needs. It’s a bit of what our associates and customers want. And we do the absolute best we can to spend every single penny as wisely as possible. But we’ll listen to all our organizations and their needs. And, you know, I get on calls with a lot of them, and we do the best we can to serve as much as we possibly can. So I hope that helps.

Lee Kantor: [00:07:30] Now, on top of the Giving Pledge, you also have a promise regarding sustainability. Is that totally separate than the Giving Pledge or that’s in addition?

Andrew Koenig: [00:07:40] Yeah. Yeah, that is separate. Our 5% giving pledge is strictly giving in in charitable aspects. The 2040 Green Promise is our promise, public promise that will be carbon neutral by the year 2040. And we’ve been on a journey to be a very green organization for probably 20 years. We had one of the very first Styrofoam liquified technologies that liquefies and melts and hardens Styrofoam and turn them into I think crocs are chairs and you name it. So 100% recyclable and safe. About ten plus years ago, we we invested in our green fleet. I’m happy to say our entire fleet is 100% renewable, compressed natural gas as well as renewable natural gas. Essentially, the Department of Energy considers that a green energy, and it’s about 67% less emissions than any other truck you’ll see on the road. I’m proud to say 2021, we were the we were ranked the greenest fleet in the entire United States amongst all fleets. I’m talking like police departments, air Force ups, you name it. And that was a really big honor for our business. We only build green buildings, LEED certified leadership, energy, environmental design buildings, or Energy star certified buildings. So we’ve been doing that for over ten years. So we’ve always been very green forward. And, you know, it’s the right thing to do for the planet. It’s the right thing to do to attract customers and make them feel proud of their purchases. It’s also a great business cause a lot of these efforts actually have helped us save a lot of money. To give you an idea, you know our fuel costs members remember this past summer fuel diesel prices went up to like five or six bucks a gallon. You know, we were substantially below that. I’d say the number, but it’s substantially below that. And so, you know, it’s harder work to execute green strategies and go after this, but there’s actually a really solid ROI. Most areas and so we’re on our journey to be carbon neutral and we’re real proud of it.

Lee Kantor: [00:09:54] Now, what was it like kind of being part of a family owned business, a family run business? Is there anything like was it kind of assumed that you would be leading it at some point, or was that something that you decided at some point to to get back involved with the organization?

Andrew Koenig: [00:10:15] Yeah. So so actually, in college I tried to go pro in golf, so I was a big golfer in high school, and I always dreamed of being a professional golfer until I started playing some of the top five schools in our country. And I was like, whoa, You know, I played for like a top 50 school, you know, as a starter. And I remember I remember playing some of those players and I was like, wow, that guy is on another level. And so I remember in college saying, okay, I need to I need to get a real job one day because I don’t think this is gonna work out. So but I was always very competitive and very I’m very you know, once I find something I love, I’m all into it. And actually, in an accounting class in college, I fell in love with business. And I fell in love. I didn’t realize business was as competitive as sports. And I have like, you know, I have a competitive spirit. My dad has a competitive spirit. And I guess my and then I started learning more about business. And that really that really sparked a passion in me, in the business world. And then coming out of college, I really wanted to learn everything I could about City.

Andrew Koenig: [00:11:21] And I really I found I loved our industry, I loved our business, I loved the business my father built. And I see a lot of opportunity to take this business very far into the future and do a lot of really special things. And I also what I also found is I really love our people. Like, you know, my father and my uncle really built a special culture here at City that, you know, it was not it was very hard not to fall in love with. So, you know. So, no, I started in the receiving docks in offloading furniture. I spent several years in the warehouse on the ground floor. The reason there is I never felt like I would earn the respect of our operations team if I didn’t know the work, do the work and be there side by side. So I was a delivery driver for many months. I worked overnight. I remember my my now wife was my girlfriend at the time. She didn’t really think I was going to work at 930 and coming back the next day at 9:00 in the morning. And so she was like, Oh, you must have another girlfriend. But but no, I’ve worked all the tough shifts and worked a lot of different departments in in.

Andrew Koenig: [00:12:27] It’s helped me become a better leader. And my father did not give me anything. I had to work for everything I got. But I’m an ambitious guy and I was fortunate to learn from a lot of great leaders in our organization. That helped make me pretty solid. And, you know, I but but I feel, you know, over the years, I really was a student of the game. And over time, when I felt like I was capable of taking on more, you know, luckily I got those opportunities and it just naturally happened this way. And I’m proud to be where I’m at. And I’m also very proud of BCO because I get to give my dad some time off. He’s worked 51 years and he’s a chairman and, you know, you know, if you work 51 years at City and, you know, building this thing, you deserve some time off. And I love seeing that he’s not working as hard as he used to. And I’m happy to take on that workload for him because, you know, I wouldn’t be here in this situation for my family and my city family if it wasn’t for him. So I’m proud to take on some of this work for him.

Lee Kantor: [00:13:28] When you were growing up, how did you view the city? Was it something like, Oh, that’s my dad works there and and you were just, you know, obviously you were aware of it, but it wasn’t like that. Curious. But it wasn’t until after you were in college and kind of saw like, Hey, there is something there for me and there’s a way for me to contribute.

Andrew Koenig: [00:13:49] Yeah. I mean, I as a kid, I always thought it was cool and I thought it was interesting, but I definitely thought sports were more cool or more interesting. And I didn’t really didn’t really fall in love with the business until college, when really that accounting class really kind of woke me up and said, Hey, there’s an industry here. Hey, there’s, you know, this this is an opportunity to build something really fun. And so I always thought what he built was very special in the culture was really special, But I didn’t really see the fun in work when I was a kid. And I think that’s something that the world needs to do a lot better. Job at work can be a lot of fun. Like I love what I do. I, I know our team really works hard because they enjoy who they do it with. It’s a fun work experience. The challenges every day are fun and we’re all we all on a mission and a vision and got great purpose. And you know, it’s just work’s a lot more fun when you when you have a great team and great culture and great opportunity. Then I think that I learned when I was in high school, you know what I mean? Or when I heard about work. It sounds horrible work. Oh, you got to work hard, you know. You know.

Lee Kantor: [00:15:01] Especially comparing it to golf.

Andrew Koenig: [00:15:03] Yeah, exactly. Exactly. So, you know, but but as soon as I realized the work was fun and challenging in.

Lee Kantor: [00:15:12] And has meaning in impact, I mean, you’re what you’re doing is impacting so many families through your employees and the joy you’re bringing to the customers. It’s it’s a gift. A lot of the stuff you’re doing and the reframing of that, I’m agreement 100%. The young people have to see the joy of work and the personal satisfaction and the impact you’re making in the families and the community. I mean, that stuff’s real.

Andrew Koenig: [00:15:38] Yeah. There’s there’s nothing more proud to know that. You know, I’ll start with the product side just to provide just amazing product. You know, our product is in factories where, you know, right down the line is RH or Williams-Sonoma or Pottery Barn. Some of the some of the highest end brands you could think of. And we’re able to provide that product substantially, you know, 70 to 80% less and pass on that value to our customers. My father and my uncle always they they have very humble beginnings. They didn’t come from money. You know, they they were they had to work the work through college and keep themselves afloat. They probably started working when they’re 12 years old, you know, So they understand the value dollar. And our business is all about creating or developing amazing product, amazing style, amazing quality at affordable and strong values for our customers and and a fun and exciting environment. So after you find the product you love and the price, you’re like, Wow, that’s amazing. Then you have a great sales associate and delivery experience. It just makes our entire shopping experience something very special. And when when city succeeds, you’re absolutely right. When we grow and financially we can do more. The fact that I have more dough in the bank account to give back to American Cancer Society, American Heart Association, Junior Achievement, Habitat for Humanity, you name it.

Andrew Koenig: [00:17:05] Some of these causes that are just greater than anything I could ever do. You know, I think these people are angels, what they do and and the fact that we can financially help them out and support them is just it’s a dream. And and I’ll never forget the story if I just add I remember we’re we’re trying to raise money for the American Heart Association three years ago and and I’m and I rarely ask our associates to participate. I think once a year it’s always the American heart, you know, and I don’t ask for much. It’s a buck, whatever you want to help out. Of course, we ask our customers and we raise money with our vendors and all that good stuff. But I remember this this guy walking out in the warehouse worker walks up to me, he says, Andrew, I’m sorry, man. I just I just don’t have a buck to share right now. I go, Bro, I love you, man. That is so nice that you actually came up to me to tell me that. Number two, you don’t have to worry about it. You work at Citi, like the better our company does, the better you do helping our company, the better city does, the more money we have at the end of the year to give back to these charities and these organizations.

Andrew Koenig: [00:18:05] And his eyes just lit up. He was like, You’re telling me I’m by me working here and helping like kick butt Today in the warehouse, I’m actually helping American Cancer Society, American Heart Association, all these guys. Yes. And he was like, wow. Like, he was like, you know what? That’s amazing. Thank you so much. Like, and it’s true. So a lot of our associates, we have 3000 plus associates know that. And our sales team, we’ve got about eight, eight, 900 sales associates in our stores right now. There right now, this first quarter of this year, they’re trying to raise $500,000 for the American Heart Association with our test campaign. So, you know, our our culture is very special. Like we definitely believe we’re we’re doing more. Right before I came to this meeting or this podcast, I just left another meeting in. It was for the American Heart Association that we’re trying to raise. And I ended the meeting saying, let let’s save some lives. Like what? It’s not a marketing campaign. Your marketing campaign is actually saving lives. And we truly believe that. So that’s just one example of many about what we’re we’re doing here at City.

Lee Kantor: [00:19:06] So what do you need more of? How can we help you? Do you need more talent? You need more employees, you need more customers, You need more causes to help. How can we help you?

Andrew Koenig: [00:19:18] Oh, man. So, you know, we’re an open book. So, you know, number one, I’d say, hey, give me give me anybody out there listening. Give me ideas to help make us better, how to serve our customers better, how to how to be better. And in return, our company will continue to grow and we’ll be able to give back more. So I think I’m always asking anybody, I’m interacting whether you’ve shopped with us or or whether you didn’t tell me how I can improve, how we can improve to be a better retailer and or home furnishings retailer or anybody listen in that. You know, could provide me advice on how to run our business better, how to create better culture, how to have better technology or better supply chain. You know, I’m all ears. So, you know, I try to network as much as possible and and connect with as much as possible to learn from everybody. We’re a continuous improvement organization. And how everybody can help me, how you can help me is help me be better and give me ideas. Never hesitate to be honest and direct with me on on where we can improve. Or if you just have ideas while wild, crazy ideas. They’re all welcome. So that’s that what’s that’s what I need.

Lee Kantor: [00:20:33] So if somebody wants to learn more about city and trying to location near them, what’s the coordinates?

Andrew Koenig: [00:20:41] Well, the website is a good one. You can learn a lot about us online and obviously shop with us online. But we have a corporate social responsibility report. We have about US page. We have a lot of branding information there that really explains who we are as a business and where we’re going and what we’re trying to do. Of course, you can go to your local city store. We’re pretty much within 50 minutes of everybody in South Florida and now Orlando and about to be Tampa. We got our first store there in Tampa. But so, yeah, we’re not too far away or anybody can reach out to me at Andrew Kay at City Furniture dot com. I share my email with everybody and I’m happy to take any feedback calls, network, you name it.

Lee Kantor: [00:21:21] Well, congratulations on all the success. You must be doing something right. You win an awards and all different categories all over the place. So congratulations and you’re doing important work and we appreciate you.

Andrew Koenig: [00:21:33] All right, back at you. And thank you so much for having me on. And I wouldn’t be here. And without my amazing city family, it’s all them. They’re kicking butt every day. I’m so proud of them.

Lee Kantor: [00:21:42] All that city furniture. City furniture dot com. To learn more, this is Lee Kantor. We’ll see you all next time on South Florida Business Radio. He.

Tagged With: Andrew Koenig, CITY Furniture

David S. Rose With Gust, Inc.

February 1, 2023 by Jacob Lapera

Innovation Radio
Innovation Radio
David S. Rose With Gust, Inc.
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David S. Rose, Founder and Executive Chairman of Gust.

He is an Inc. 500 CEO, serial entrepreneur, angel investor, venture capitalist and best selling author who has founded or funded over 100 pioneering companies.

He has been described by Forbes as “New York’s Archangel”, by BusinessWeek as a “world conquering entrepreneur”, by Crain’s New York Business as “the father of angel investing in New York”, and by Red Herring magazine as “patriarch of Silicon Alley”.

He is the New York Times best selling author of both Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups and The Startup Checklist: 25 Steps to a Scalable, High-Growth Business.

Connect with David on LinkedIn, Facebook and Twitter.

What You’ll Learn In This Episode

  • Entrepreneurship
  • Exponential technology growth (the Singularity)
  • Angel Investing
  • Current economic market
  • Startup ecosystems
  • Effect of automation on fundraising

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:00] You’re listening to Innovation Radio, where we interview entrepreneurs focused on innovation, technology and entrepreneurship. Innovation radio is brought to you by the world’s first theme park for entrepreneurs the Levein’s Center of Innovation, the only innovation center in the nation to support the founders journey from Birth of an Idea through successful exit or global expansion. Now, here’s your host, Lee Kantor.

Lee Kantor: [00:00:24] All right, Lee Kantor Here another episode of Innovation Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, the Leuven Center of Innovation. Without them, we couldn’t be sharing these important stories. Today on Innovation radio, we have David S Rose and he is with Gust. Welcome.

David S Rose: [00:00:45] Thank you. It’s a pleasure to be here.

Lee Kantor: [00:00:47] I am so excited to learn what you’re up to. Tell us a little bit about gust how you serving folks.

David S Rose: [00:00:52] So Gust is the global platform for the entrepreneurial finance world. So we’ve been around for almost 20 years and we connect all the world’s startup companies to all the world’s early stage angel investors. So we are used on the one side by many of the world’s largest angel investment groups to handle all their applications for funding. And on the other side, we’re used by millions of founders to both create their companies, spin up and incorporate their companies here in the US, and then connect them to all of these investors and accelerators who are looking for innovative companies.

Lee Kantor: [00:01:25] Now are there right now a lot of incubators, accelerators, innovation centers. Is this something that you’re seeing that’s trending upward?

David S Rose: [00:01:35] Oh, absolutely. And the the whole world of accelerators is a relatively recent development. As recent things go, there are only maybe 15 or so years old and you’re seeing an increasing number. There are literally many, many hundreds of accelerators around the world. However, they are not all the same. There are a handful of top accelerators that are sort of household names and a developed reputation over a dozen years. There are another handful of newer accelerators associated with really great organizations that are spinning up rapidly and developing reputations. And then there are a lot of other ones that are people are trying, but they really haven’t been as successful and may not provide quite as much value.

Lee Kantor: [00:02:18] Now, is it something that is always or typically associated with universities or is some of them just private ventures?

David S Rose: [00:02:26] Oh, no. They’re actually the original accelerators. The very first of them was something called Y Combinator, which is still going strong and still toward the top of the heap. And that was just started up as a purely independent program to help founders who had gotten started accelerate their their activities. And then that spurred another a number of other accelerators that were purely independent accelerators. And so after a few years when the world saw companies coming out of these accelerators that were clearly taking advantage of the contacts and the skills and the training and the mentorship and the peer grouping that they had met at their accelerator, many organizations, both universities and businesses, said, Hey, we can really leverage what we have to help startup companies and therefore go ahead and and created their own accelerators. And so because of that, you’ve seen a number of universities have their own accelerators, you’ve seen companies, large banks and and manufacturing companies create accelerators. And so now you’ve got a pretty wide range from independent standalones to ones affiliated with the universities, ones affiliated with major innovation centers like Van and the like.

Lee Kantor: [00:03:34] Now, is it something that is skews towards technology firms or are there accelerators and incubators for firms in any industry?

David S Rose: [00:03:44] Yes and yes. And the answer is they do tend to skew towards access to technology because they skew to the kinds of companies that are suitable for outside equity financing from angel investors or or venture capital funds. And in reality, because starting a company is so risky, the only companies that are really viable for that outside equity funding, which is taking a lot of risk earlier on, are companies that can grow very, very rapidly and grow very, very big. And those companies tend to be technology companies because technology lets you scale and start small and grow big and the like. And so therefore, yes, most of these things are technology. However, the second yes is technology, which started out just being manufacturing chips and computers and then software and stuff like that has itself expanded over the last several decades. And so now everything is affected by technology. And what that means is you’re now seeing accelerators across the entire universe of things. There is what is known as as agricultural technology or agtech or food tech. You have urban tech proptech for real estate, fintech for the financial institutions. And for example, the romance center has got a. Accelerator coming up and called Spaceport, which is all about space technology. And so while you can have things like agriculture, it typically when you look at these accelerator programs, they typically are technology or scalable business models applied to a particular domain.

Lee Kantor: [00:05:18] So what’s your backstory? Have you always been involved in these early stage companies?

David S Rose: [00:05:23] My back story is I was born to this. I am actually a fifth generation serial entrepreneur myself. So I grew up with the idea of starting companies and entrepreneurial activities as sort of my my, my lifeblood. Back in the dot com boom in the 1990s, I was a finalist for the NY Entrepreneur of the Year award. My father won it in 2002. My father is currently 93 years old and is going strong and won the Entrepreneur of the Year in 2002. So that gives you some of the background there. But interestingly, on the other side, I am actually a third generation angel investor because my great uncle, after whom I was named the first David Rose, was actually one of the first angel investors in the mid 20th century. He was the angel investor behind things like the portable kidney dialysis unit, vascular stapling, hyperbaric operating chambers and the like. As a matter of fact, the main street of the Institute of Technology in Israel is David Rose Avenue. So I have a multigenerational history in both starting up companies and in investing in early stage companies.

Lee Kantor: [00:06:35] Now, any advice for the person that’s just getting started in angel investing? Are there some do’s and don’ts?

David S Rose: [00:06:42] Oh, there are. There are quite a few things about getting started in angel investing. As a matter of fact, I wrote a book about it, which is become a New York Times bestseller and is sort of the standard textbook on how to be an angel investor. And it’s called very imaginative title Angel Investing the Guts Guide to Making Money and Having Fun Investing in Startups. But the answer is just don’t do it blindly. Angel groups Groups of angel investors are a wonderful place to get started because it gives you a sort of instant peer group of people who’ve been there ahead of you, and you can ride along their coattails and watch what they do and leverage their deal flow and pool your resources with them to get started. If you start, start investing by yourself, without that kind of infrastructure or training or experience, you’re almost guaranteed to make a mistake because angel investing A It’s as bad as risky as things get. Doing it without a background or an out and understanding of how the economics work, what the time frames are, what standard terms are, what is, what else is happening in the industry. You’re almost guaranteed to fail if you try and do it on your own just starting. And that’s why we always strongly recommend that you work with a either a local group of angel investors or do some reading or find out more about it.

Lee Kantor: [00:07:55] And if you’re trying to join a group of angel investors in your community, is this something that you just Google Angel Investor Group and then nowadays there’s some one in every community? Or is it something that only in kind of the larger cities?

David S Rose: [00:08:10] No. Well, it started out originally back in the you know, the very first groups were started in probably the 1990, early 1990s, and they grew and grew from them. Today is the Angel Capital Association, which is the national umbrella organization of angel investment groups. And so you could go to Angel Capital Association dot org, pretty long name there. And they have a list of all their member groups, hundreds of groups around the country. If you want to cast a little wider net, you can go to August. On August G ust gusta, we actually have a directory of hundreds of 750 angel groups that you can look for over there, or you can just sort of Google it. But finding a group that’s either on dust or a member of the Angel Capital Association is a great place to start because those tend to be vetted groups that have been around for a while and or serious players, other people who call themselves an angel group may or may not actually be an angel group.

Lee Kantor: [00:09:08] Now, is the expectation different or the mindset different for an angel investor than, say, somebody that historically has invested in something like real estate or developing or things like that?

David S Rose: [00:09:20] Oh, yes, indeed. It absolutely is. My my other background actually is in real estate. And I’m these days I’m the CEO of the US real estate market. So I have a lot of experience in real estate as well. And believe me, they are very, very different. Investing in early stage companies is wildly risky. It takes a very long time. It tends to be binary, which is you either tend to lose your money or you tend to make a lot of money in it. It doesn’t pay anything along the way. While you’re waiting for you’re waiting for the good times to come. And so that’s angel investing real estate. On the other hand, you tend to buy a building or invest in a building, and it pays. Distributes, you know, every year or quarter or whatever. So you may often get distributions depending on what you’re investing in along the way. And typically it’ll take, depending on how you’re doing it, if you’re investing in a fund, for example, you can sell it at any time, more or less. So it’s a somewhat liquid, whereas in the case of angel investing, the average holding time for an angel investment in the United States is between nine and ten years. And from the minute you invest until that exit happens, not only do you not get any additional any cash out along the way, you can’t take your money back or take it out even if you really, really need it because it’s completely illiquid. And very often you’ll be expected to make another follow on investment because the company didn’t quite do what it hoped it would do with your initial investment. So angel investing is really crazy. Making it can be very risky. It can be remarkably rewarding if you do it and you do it right and if you know what you’re getting into. But no, it is unlike any other kind of investing now.

Lee Kantor: [00:11:01] This world of entrepreneurship, are you seeing a trend towards more people opening their mind to the possibly of themselves as an entrepreneur? There was a time maybe it was even now a decade or two ago, where the thought was, when you’re a young person, you’re going to go get a job. You know, you’ll stick with that job for a while. But today it seems a lot more chaotic and a person’s career takes many turns. Is entrepreneurship kind of the path that more and more people are opening themselves up to?

David S Rose: [00:11:33] Well, the idea of entrepreneurship is something that has gained extraordinary currency recently. When I was I mean, I’m not that old, but when I was in school there was not one single class course club or activity with the word entrepreneur in it. Whereas today you can’t walk down the street without finding yourself in front of some program or club or group or magazine or something about it. So what we are seeing is a remarkable societal openness towards being an entrepreneur and starting companies. That being said in the United States is certainly an entrepreneurial society, and that’s one of the things that differentiates us from most of the rest of the world. And people have always been starting companies. However, I would caveat that with the fact that not everybody is cut out to be an entrepreneur. It has nothing to do with race, color, creed, age, national origin, anything else. I know entrepreneurs who I mean, my close friend and mentor and role model, Norman Lear, is now 100 years old and is still starting new things. My father is 93. I recently invested in a company with a guy named Peter Sprague, who I think is 88, so there is no age impediment to doing it. I’ve invested in young kids and old people. However, it takes a certain kind of mindset. It takes the ability to be able to stomach some risk, to be able to have confidence in yourself, to bullet through, to to be able to start something when nobody knows you can nobody can tell you what to do.

David S Rose: [00:13:02] And so in reality, of all the people in the world, it’s a sort of a bell curve, right? Some some people are more entrepreneurial than others. The people who tend to start companies fall in generally into sort of the top 5% or so of the world or one 5% towards one end of the entrepreneurial world, you know, 1%, 1% or 20% of the of that 5% are people who are natural born entrepreneurs. They were born to do this stuff. And they’re the people who will be starting companies as a six year old. Right. And you find them and, you know, I’m one of those guys. My father is one of those guys. There are people like that of all kinds. And in all countries as well. The other majority, 80% of people who start companies, however, are what I call self-made entrepreneurs. And these are people who are entrepreneurial, but they have experience in their domain and their business area with a particular technology or or marketplace. And they see a need and they they they take a survey of what they who they know and what they have and what their ideas are. And then they create a company to fill that need and they actually can grow really, really big. And so that’s the majority of people we see starting companies. But the answer is there is nothing stopping anybody in general if you are otherwise attuned to being an entrepreneur.

Lee Kantor: [00:14:23] And is that why it’s so important to have things like the Levanon Center of Innovation, places where you can go and be around other kind of like minded people, other mentors, people that can kind of guide you if you have that spark, you know, whether it’s your own idea. If you’re a creator like that or you’re a see an opportunity in the niche, but to have a place where you can go that can help you create that infrastructure, you need to be successful.

David S Rose: [00:14:56] Absolutely. I mean the Levant center for. Or your listeners who haven’t been there. I mean, you have to go there. It is literally mind boggling. I’ve been around the entrepreneurial business, as I mentioned my entire career, and I run this platform that has got more power than anybody else in the world. I have never been to a place like Lemon. It is truly mind boggling. I mean, it’s 54,000 square feet. They call themselves or actually somebody called them and they’ve adopted it as their tagline as an entrepreneur’s theme park. And that’s exactly what it is. I mean, they have the people, the startups, the mentors, they have the technology to create your own podcast. They have the technology to to do your pitches to investors. They have pitch nights, they have accelerators, they have they’re building a whole 3-D studio for motion capture. They have a make a robotics lab. They have you know, it is a truly unbelievable place. And most importantly, what they have are other startups, other entrepreneurs who are starting companies, entrepreneurs who are in their universe, people like me who come down and mentor and talk and teach and lecture. They have this great accelerator program which has multiple levels, so they are big enough and they have enough tools and mentors. And in a universe to have not just one accelerator program, but multiple ones, ones for pure startups. And with the idea stage and ideation stage, ones that have just gotten started and are accelerating, ones that are later stage and need help expanding and growing, then they’ve got specialized ones. First for the space industry and other things. So for any entrepreneur in the area or frankly even out of the area who is looking for a place for support and inspiration and people to help them on their journey, the center of innovation is a truly mind boggling place.

Lee Kantor: [00:16:53] Now, in your work, is there any story that stands out for you working with an entrepreneur, maybe mentoring an entrepreneur that you can share that you were maybe help them get over a problem that they might have thought was insurmountable, that you were able to add something to based on your experience that help them get to a new level?

David S Rose: [00:17:14] Yeah, I mean, I wouldn’t take credit for it, but, you know, I mentored and worked with founders for four decades. And I’ll give you one interesting example, and that’s a team. When I was judging the NYU Business Plan competition up here in New York many, many years ago, one of the teams that was presenting in this university affiliated business plan competition was a techie and a guy who did presentation design for for a law firm. And they were both comic collectors, comic book collectors. And they said they thought that there was a business for comic book collectors in helping to organize your collection software, to organize your library and a news feed to find out what was new, what new comic books were being released. And by the way, they all bought their bought their comics at the local comic book store like you saw on the Big Bang Theory. And those guys didn’t have any software. So maybe you could do software for the comic book stores that could tie into the software for the comic book collectors. And they were really energetic and knowledgeable. Clearly, I’m not a comic book guy, but they were. And so and they had a great plan, a great presentation.

David S Rose: [00:18:21] So we actually they actually ended up winning the business plan competition. We suggested that they apply for funding to our angel group, New York Angels. So they applied for funding to York Angels. I invested in them. We led the round. The company was called Comixology. And cut a long story short, a number of years later they were in position when the iPhone came out to let you read comic books on your iPhone before anybody knew that the iPhone was going to be very big. And so they did deals with Marvel and DC Comics and so on, and they became the way to read comics on your iPhone. And so eventually, when digital books came into play, who’s a big player over there? As Amazon and Amazon looked at them and they and these guys, my little teeny company, owned the marketplace for comics, and so they ended up being acquired by Amazon. And today, if you are a comic book reader, you will likely read your comic books on Amazon’s comics platform, which is called Comixology, which started out as a couple of guys in a garage at the NYU Business Plan competition.

Lee Kantor: [00:19:19] Well, amazing story. And another example of you set out to do one thing and you might end up doing something else that’s tangential, but you have to start somewhere.

David S Rose: [00:19:29] Yep, we call it pivoting. And I don’t know of any company that didn’t pivot. I mean, whether you’re talking about Amazon, which started out selling books to and now becoming the world supermarket, whether you’re talking about Uber, which a fundamental limited partner was the first investor in Uber when they were simply dispatch software for local black car services in San Francisco before they changed the entire pace of transportation. And so you never know where you’re going to. But if you’re a good entrepreneur, you start trying to solve a problem. And then, as you said, no battle plan survives first contact with the enemy. And the corollary to that, of course, is no business plan survives first contact to the market. But once you do find out what your MVP is, your minimum viable product, and you see how people and your users are reacting to it, you then pivot and you adjust and you tweak. And that’s the entire essence of the Lean Startup. So there’s a book called The Lean Startup Methodology by my friend Eric Reese, which is all about how you start Don’t make a giant plan and a 15 year product roadmap. Just start doing something. Get it out there into the hands of your clients and customers, see what they like, what they don’t like, and on the basis of that feedback, tweak the product and or build something else or go in a different direction. And that’s ultimately how you build something that can sustain a large market.

Lee Kantor: [00:20:50] Now, for the startup founders out there, is that your biggest piece of advice? Because taking action and starting, you can’t beat that. That’s a that’s non-negotiable.

David S Rose: [00:21:01] One, if there’s one piece of non-negotiable advice, it is just start. I mean, literally, you know, I joke that there are four kinds of entrepreneurs. There are the natural born entrepreneurs. I mentioned the self-made entrepreneurs. I mentioned there are survival entrepreneurs who will do whatever they have to do to put food on the table for their kids. But then the fourth group we call, it’s really three and a half because we call that fourth group the Want for Pioneers. And these are people who talk a very big game about starting up and they read all the books and they namedrop Jeff Bezos and Elon Musk and so on and so forth. But they never actually start a company and you can’t get anywhere unless you start. And so the one piece of advice to anybody listen to this podcast is if you think of yourself as a founder, if you are thinking about starting something, just do it. Just start. Don’t wait for funding. Don’t wait for somebody telling you it’s okay. Don’t wait for a class, Don’t wait for a sign from above. Just start. And as rough and tough as it is, as you get started, you’ll find something.

David S Rose: [00:22:04] It may not work at all. Or it may work with a little teeny tweak, in which case tweak it and then try it again. And eventually you will find just enough success that you will have the the psychological support from yourself to keep going. And then along the way, you want to reach out to people, find co founders to start a whole company often will take to not a one person job or three. Find out if there is support near you from things like the Levant Center, which is a remarkable place to find peer support and office space and tools and services and all kinds of things for founders when you’re ready, but not immediately because you will not get funded by Angel immediately. Find local investors through a local angel group. But angels will not fund an idea. Angel investors only fund a company that has actually started doing something. So start doing something as tough as it takes, as dangerous, as crazy as leap as it sounds. Just start and then that’s the way you get going.

Lee Kantor: [00:23:02] Now, you mentioned fundraising a little bit. There was a time, at least in the mythology of this industry, in this world of funding off of a napkin, an idea on a napkin. Are those days over? Is it now kind of bootstrapped first, have some, you know, sell somebody something before you start fundraising? And is that part of the trends that you’re seeing in fundraising moving forward?

David S Rose: [00:23:26] Yeah, The problem is that was really a mythological day, right? I mean, that was in mythology, something that didn’t actually happen. And so it became a cliche because it happened just enough. It happened once or twice, and that became a famous story. And then everybody assumed, Oh, I got fucking on the back of a napkin. But in the real world, that was never a common way of doing things. I mean, for a little bit of time in the late 1990s, during the dot com boom, the world was crazy enough and there were potential investors who didn’t want to lose out on a good thing. And so they didn’t have they had no idea what they were doing. And so if somebody came to them and said Internet, they would say, Here’s some money. But that was again, it was few and far between companies, but it just never got funded. People lost a lot of money. And then after that, they sobered up. And so certainly for the last 20 years, even, I mean, right now we are going through a particularly tough time in the market. During the global financial crisis, there was a tough time between those times. There have been better times and there likely will be so. But whether it’s a good time or a not good time, investors are looking for traction and so they don’t look frightened. Investors simply don’t fund ideas. And so you can spend all day long talking great idea of drawing things, sketches on a napkin and you will not get funded.

David S Rose: [00:24:43] Instead, if you go out and do something, get the thing started, and then find out that, hey, you’re actually doing something that somebody else finds interesting. That’s what investors invest in. And when investors say traction, it’s really interesting. It’s not at all what founders think of as. You have to wonder what destruction mean. They’ll likely say, Oh, I filed for the name of my company. I incorporated it, I wrote some code, I brought on a founding partner. People said nice things about me, you know, all those kinds of. I registered the trademark. I got a patent. As far as investors are concerned, none of that is traction, believe it or not. Instead, as far as investors concerned, traction can be defined as something outside of your control that shows that somebody else is willing to assign real economic value to what you’re doing. So the bottom line is, of course, therefore, by that definition, the best traction is sales. And so if you have profitable sales, that’s a great thing that investors love to see. And anything less than that is going to be getting farther away from what they hope for as traction people who are beta customers or pilot customers or whatever. But that’s the kind of traction that investors are looking for.

Lee Kantor: [00:25:59] So now regarding just what is it that you need? What can we be doing to help you?

David S Rose: [00:26:06] Well, you can help spread the word because Gusto is this great platform for starting a company. If you are one of these founders who is looking to get started. The best way to get started is actually with a platform we have called August launch, which is the way you launch a company. It’s I joke that it’s almost an IQ test because if you’re starting what you expect to be a high growth, venture fundable company and you don’t start this way, you bet. Such a big bet that it makes me question how smart you are, because literally for $300 to $300 for a whole year, you can you press a button and Gus spins up the company for you. Literally, we incorporate you as a Delaware C Corp, which is the kind of thing that investors need to see before they will fund you. We filed with the IRS to get your new employer identification number. We foreign qualify you in your home state. We set up your cap table. We issue your shares of stock to your founding team. We do all the basic things that it takes to actually get you started and then through other things as you go along, we help give you literally 100,000 bucks worth of discounts to all kinds of tools and services. We’ll help manage your equity and write your option plan and get you a checking account and introduce you to an attorney who will give you a free legal work and so on and so forth.

David S Rose: [00:27:23] And so Gus launch is the platform that is ideal for founders. And when we show this to a first time founder, they’ll say, Wow, that sounds really interesting when you show it to any founder who’s actually started a business before. What’s very funny is they have the exact same reaction I actually have a framed on over my desk because they say the exact same literal words. And those are quote unquote, Holy shit. Where were you when I started my last company? I would save 100,000, end quote. So the best thing you could do for us is to help get the word out, because if you are a founder who is thinking of launching a company that you expect to get funded by angel investors or VCs run, do not walk to gusto dot com and g ust dot com and you’ll find all kinds of both free tools and guts launch which will help start up and incorporate your company. And you’ll also be able to find when you’re ready for it access to investors and apply to accelerator programs and all kinds of things for that because that’s what we do. We support these early stage founders.

Lee Kantor: [00:28:24] And then on that site, will you also find maybe opportunities to partner with other innovation centers or accelerators? Is it a resource like that?

David S Rose: [00:28:33] You will search. If you search there, you will find the Levant Center, and if you actually apply for the Levant Center spaceport, you’ll find yourself on just as well, because we’re powering that accelerator program for them. So absolutely, it’s it’s a great place to find the ecosystem and to and to start a company.

Lee Kantor: [00:28:51] So one last thing before we wrap. How do you feel about the economy? Are you bullish right now? Is this an opportunity for a lot of folks? Because a lot of people, you know, they like to wait and hide and until a bell rings, it tells them it’s time to start again. How do you feel about this?

David S Rose: [00:29:07] Well, the interesting thing is, you know, for who? Right. There are all kinds of people involved at all stages. And so if you are a current company in the early stage startup world who raised, you know, a first round of cash, say, a couple of years ago at a nice high valuation, expecting that you be able to do an even bigger round right now, this is not a good time. You will find a lot of trouble raising around If you were somebody who hasn’t raised around yet and you read stories about those other guys and you have dreams of people investing in your company and giving you millions of dollars at a $20 Million valuation, you’re also in for a disappointment because that’s not going to happen either. But if you are somebody who sees a real need and an entrepreneurial need and you’re able to get your act together and get started and just do something. Just get started, even if it’s really, you know, small and beginning stages and you can bootstrap yourself without a lot of money. This is a perfect time to start a business because by the time you are ready for an angel investment round or a VC round in a year or 18 months, two years, when you’re ready, that will be the beginning of the next boom cycle and you’ll find investors there to fund you because you will have had traction that that they can see based on what you’ve done these last couple of years. So this is a great time to start a business. It’s not really a great time to get a business funded.

Lee Kantor: [00:30:33] Well, David, thank you so much for sharing your story today, doing such important work. And we appreciate you.

David S Rose: [00:30:39] My pleasure. Thank you very much.

Lee Kantor: [00:30:41] All right. This is Lee Kantor. We’ll see y’all next time on Innovation Radio.

Intro: [00:30:46] This episode of Innovation Radio was brought to you by the world’s first theme park for entrepreneurs, the Levant Center of Innovation, the only innovation center in the nation to support the founders journey from birth of an idea through successful exit or global expansion. If you’re ready to launch or scale your business, please check out the Levant Center of Innovation by visiting Nova edu forward slash innovation.

Tagged With: David S Rose, Gust, Inc.

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