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Search Results for: kids care

Katie Turnage with Barrel House Coffee Company

January 16, 2023 by angishields

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Cherokee Business Radio
Katie Turnage with Barrel House Coffee Company
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Barrel House Coffee Company was founded by two couples, James and Nicole Howard and Ryan and Katie Turnage. Working out of the Howard’s garage, we combined our love for bourbon and coffee by placing unroasted coffee beans into freshly dumped bourbon barrels. Barrel-House-Coffee-Company-logo

After some trial and error, the barrel-aging process was defined and ready to share with friends and family. Shortly after, we gained a large enough following while selling our beans at the Canton Farmers Market in downtown Canton, Georgia. We officially opened our doors to the public December 8, 2018 after months of building and preparation.

Barrel House Coffee Company is now owned and operated by Ryan and Katie Turnage. They both have degrees in Business Administration and Business Management, but more importantly they have a love for their community and a passion for excellent customer service.

Katie-Turnage-Barrel-House-Coffee-Company-featurebwWho are Ryan and Katie Turnage?

Ryan Turnage was raised in Irmo, South Carolina and graduated from Dutch Fork High School. Shortly after graduating, he joined the United States Marine Corps as a Combat Correspondent (Private Joker for anyone who has seen “Full Metal Jacket”).

While stationed at Marine Corps Base Camp Lejeune, North Carolina, Ryan volunteered to deploy with Regimental Combat Team 6, 6th Marine Corps Regiment to Camp Ramadi, Iraq in support of Operation Iraqi Freedom. Feeling the urge to continue serving his country, Ryan reenlisted and was given orders to Marine Corps Recruiting Station Baton Rouge, Louisiana.

Once Katie joined him there, he knew his life would change forever. The two were married in December 2012 and he exited the Marine Corps in 2013. He immediately began his undergraduate studies at Kennesaw State University on the Post 9/11 GI Bill. Finishing his Bachelor of Business Administration in Business Management in record time and graduating Magna Cum Laude, he was hungry for more.

Ryan immediately began preparing for graduate school and was accepted to Kennesaw State University where he graduated just one year later in July 2018 with a Master of Business Administration. Just one month later, he helped found Barrel House Coffee Company.

Katie (Henry) Turnage was raised in Woodstock, Georgia and graduated from Sequoyah High School. She began her undergraduate studies at Kennesaw State University until she met her now husband, Ryan. She transferred to Southeastern Louisiana University in Hammond, Louisiana to build on an already strong relationship with Ryan while he was stationed there in the Marine Corps.

She graduated Cum Laude with a Bachelor of Science in Business Administration and a minor in Business Management. After building her skills in the banking and healthcare industry, she decided to focus her efforts locally on the coffee shop.

Katie and Ryan celebrated the birth of their first child, Luke, in January 2020. The three live on a small horse farm just a few miles from downtown Ball Ground. When not working at the shop or creating more efficient processes, Katie, Ryan and Luke enjoy walking the downtown sidewalks, shopping and eating local, and simply sitting on their front porch overlooking the horse pasture while drinking their favorite coffee.

Follow Barrel House Coffee Company on Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] And welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs in the business world and offer words of wisdom for business success. I am your host, Sharon Cline. And if you’ve never had coffee beans, barrel aged and in in freshly dumped bourbon barrels because this is like so descriptive to me and I love it. You need to visit Barrel House Coffee Company in Ballground, Georgia. And I have one of the co owners here in the studio, Katie Turnage. Welcome.

Katie Turnage: [00:00:48] Hi, Sharon. Thank you so much for having me.I appreciate it.

Sharon Cline: [00:00:52] It’s funny because I was thinking, how do I describe what it tastes like? Because I had your coffee recently and was like, yes, I want the barrel, you know, aged beans. But it’s hard to explain. The flavor is not something that it’s like, oh, it’s creamy or you know, it’s different. Different. How would you describe it?

Katie Turnage: [00:01:07] So I’d.Say it’s not for everyone, but.It’s so it’s such a unique flavor. It’s not like adding a shot of bourbon to your coffee, but it definitely accents those great.Caramel chocolaty notes. So that.To that coffee flavor profile and.It’s wonderful.A lot of our lattes, our Nutella latte.Is the most.Popular with it, with that barrel aged coffee.And we Have it frozen.And is.Like.Perfect on that summer.Day.

Sharon Cline: [00:01:32] Oh, wow. Yes, I missed that one. I’m definitely going to have to come back. So let’s talk a little bit about first of all, I wanted to ask you about background, because 100 years ago when I moved here, it was small. It seemed smaller or sort of not as bustling, but it is huge right now and booming.

Katie Turnage: [00:01:49] We love. Ball ground. My husband.And I both live there.And.We love.The downtown area.The small businesses.Down there.Just Thriving doing. So well. They’re just it’s such a. Great little community of small business. Owners that we have over. There and living there. We eat there, we work there and we go home and we play there. So it’s wonderful. We have a ball ground.

Sharon Cline: [00:02:10] Yes, that’s awesome. I was there recently and I saw also in your in your store, what would you call it.

Katie Turnage: [00:02:19] Shop Street.

Sharon Cline: [00:02:21] Yeah, a little bit of everything. Whatever you want to call they you had some locally made snacks there as well and I thought how sweet is that that you really are helping to promote.

Katie Turnage: [00:02:30] No We have a local bakery That’s. Right in Canton. 10 minutes on the road from us. She makes wonderful baked goods. We roast coffee. We do good, great coffee, baking goods as our forte. So we love to partner out with another great local business, Paula’s Desserts. And she brings them in fresh. We’re able to sell. We don’t have to worry about making food yet, but it’s just wonderful.

Sharon Cline: [00:02:52] You each win.

Katie Turnage: [00:02:54] So we can advertise for her. She does for us. She sells our coffee. It literally it works out. It’s a perfect scenario.

Sharon Cline: [00:02:59] Win win on both sides. So what got you into coffee?

Katie Turnage: [00:03:03] So it was my husband. My husband had a dream. Of always. Opening his own coffee. Shop. Being deployed. A veteran Marine Corps veteran. They love their coffee. Veterans do. And it’s what they. Lived on when they were when he. Was deployed. And coming. Back. He always wanted a coffee shop. It was his dream. I was one with my. Heels in the ground, especially being a small business owner. That was. So scary. To me. He we found. Business partners. That were actually barrel aging coffee out of their garage. Using a couple. Of barrels. Selling at local farmers. Markets. We thought it was such a cool idea. I had never seen it before and my husband’s. A huge bourbon drinker. I shouldn’t say he drinks bourbon, but we thought the flavor profile. Was something we had never experienced. Before. And we wanted. To open a coffee shop but just have a different flair on it. That we hadn’t seen. Before. And so we. Opened it back in 2018, the summer of 2018. And. Decided to kind of make it. Look like a Rick House. We opened with the bare minimums. No bank funding at all. We just all. Savings and. Started very, very. Small. We opened actually without an espresso machine, which, looking back on it, I’m like, Holy. Cow, how the heck did we do that? My husband opened it, opened a close. We had partners to. Help us on the weekends and some nights and basically grinded it. For about a year and a half before COVID hit. Covid was super scary. Didn’t know what the. Heck to do. We stayed. Open because. We had a couple employees at that. Time, and. To us it was really. Important. To as much as we could keep the doors. Open. To provide a paycheck. For them. But to also give a place for people to. Come and. Still get a little. Sense of community as. Best as we could during COVID restrictions. And then right after COVID, we bought our business partners out. They went and did. Another business. Venture. It was a great transition to. Just my husband and I. I got pregnant with my. Son Luke.

Sharon Cline: [00:05:10] And things like like, I’m sure that was what I’m thinking about, too. It’s like all of these are different hits, you know? Yes. First of all, just opening your own business. But second of all, COVID and then third of all, buying out just like all these transitions.

Katie Turnage: [00:05:24] Happening all at once and a baby. And it all. Happened. Just. Looking back on it. It all happened in such an organic. Good growth way that, like we learn. So many. Valuable. Things each time, each transition. I had my feet in the ground about not wanting to really. Work back in food and retail. I had worked at all through high school college and said I would never go back.

Sharon Cline: [00:05:47] You went to Kennesaw State University, I thought, and you got your degree. I want to say, is it business, right?

Katie Turnage: [00:05:51] Yes, business. Management. Actually, from a small college. Out of Louisiana when my husband was stationed there in Baton Rouge. So I started I kind of saw and then transitioned. To Southeastern. And. But yeah, I said. I would never. Work in food and retail. And COVID happened getting pregnant. And it’s crazy how now I manage the shop. I’ve got a. Great assistant manager that helps and leads and. And it’s where I was supposed to be. So, like. I genuinely enjoy. It. I love the people, I love our regulars. Our team is like, phenomenal. I couldn’t ask for a better team. They’re the reason why I’m here right now. I just make sure they have what they need and they’re the one that handled all the handle, all the customer interactions, and they’re the one. That takes care of the people. I’m just kind of behind the scenes. Making sure that they. Have what they need to. Facilitate their job the best. But it’s crazy how everything works. And. You get. Reassigned. And I love it. It gives me the time to be with my son and the season of life with small kids, but at the same time. Still be a. Huge part of the community that we love and don’t. Home Background.

Sharon Cline: [00:06:53] When you were looking for a place to open your shop, where what was it about ball ground that drew you there?

Katie Turnage: [00:06:59] We live there and we just love the downtown area. It didn’t have a coffee shop. We lived there for about 3 to 4 years before. I didn’t know we.

Sharon Cline: [00:07:07] Have a coffee.

Katie Turnage: [00:07:07] Shop. We didn’t have a coffee shop. And I’m like, Oh my God, how does the. Downtown not. Have a coffee shop? So my husband. Was that was more of a reason for us to.

Sharon Cline: [00:07:15] Yeah, there’s a need, right?

Katie Turnage: [00:07:16] Yeah. And we, we love it there. Our location. Specifically, we happen to be eating across the street. Saw the landlord going in and out of. The place. We walked over right. After dinner and. Had a conversation. With him, Got along with him. Really, really. Well. And that’s how it happened. Word of mouth. Real estate and down home ball ground is very hard to get a hold of. So it was just perfect. Timing, again, of just an organic thing that we just happen to go over and talk. And the rest was kind of history. We’re kind of in the. Back of a building so we don’t have a drive through. We don’t really have. Storefronts, so. It is a little difficult to find us at first, but it’s cool because it’s like I always say, we’re the cool hole in the wall of like, you. Know, you have to know where. We’re at.

Sharon Cline: [00:07:57] And you have a really great little courtyard.

Katie Turnage: [00:07:58] Yeah, right out. We love the courtyard outside. We have a great parking lot out back. So for a downtown area, it allows us to kind of be tucked. A little bit, but we get a lot of foot traffic from the downtown area, which we really. Enjoy as. Well.

Sharon Cline: [00:08:11] We talked a little bit before the show about how things sometimes just unfold, like you were saying in such an organic way. How did it feel to kind of see all of these little not challenges but shifts and that you’re able to meet them so fluidly and easily?

Katie Turnage: [00:08:28] Easily? Oh, yeah, but. Having a good. Partner. My husband, a business. He’s my business. Partner. He’s my husband. My best friend. A. Communicating through that and bouncing. Ideas to be able to have that relationship of. You have good days, you have bad days, you. Have in any marriage. But also as. Business partners of. Like you, sometimes you don’t see eye to eye. Sometimes you’re really hot about. Something and another person can kind of. Talk you. Down. But having that other. Person to consistently bounce and find. Ways to grow. And learn from it. As cliché as it. Sounds, that’s the only way we. Are able to like, really just say, okay, all. Right, we’re not going in this direction. Okay, let’s go this direction. When I’m on the ground crying or thinking everything’s over. It’s like, Wait a. Minute, Katie. No, no, no. Let’s go. This could be the direction instead. So, I mean, some. Of them were easy. I shouldn’t say wasn’t easy. Some of them were. It just kind of happened and it just. As long as you kept putting a foot in the forward direction. It might not. Be a huge step, but it was still just one more foot forward. Yeah. Foot forward. Oh, gosh. We don’t know what we’re doing.

Sharon Cline: [00:09:38] We talk about that on the show a lot with different business owners about surrounding yourself with the right kind of people and how important that is. And what is it like. I know you were saying that you had have these employees that you couldn’t you really couldn’t do it without them. What was it like to try to find quality people? Because we talk a lot about that on.

Katie Turnage: [00:09:55] The business show. The hardest it’s the hardest part. Of running of my. Business. You know, you go through the interview process and you think you have a great ten minute interview in. That person’s going to solve all your problems and you know, they’re. Going to be absolutely wonderful to grow your team. And it’s so hard because you don’t want to make a quick judgment on someone. But for your business, you have to be able to figure. Out long term if you can trust them or not. You get them in and sometimes they don’t work and then it’s to. Me that is the hardest. Of being able. To. Give someone chances. You want to work with them, you want to work. Through things, you want. To grow with them, but at the same time, knowing when to. Cut the. Cut the line to where it’s not poisonous to the rest of your team. But I strongly. Rely on my team. Of. Constantly pretty much every business decision I’m fielding through them of like, Hey guys, I’m doing we’re doing this because of A, B and C. How do you feel about that? My husband says, I make it a lot more. Complicated because I do that.

Sharon Cline: [00:10:51] Executive decision. We’re doing that.

Katie Turnage: [00:10:52] But I’m like, You know what? They’re there at the heart and the. Baseline of it, of a decision that we make ultimately affects them the most. They’re the one having to. Deal with a upset customer. Over something that. Didn’t, you know. That has been changed or whatever. And if they don’t understand, they don’t need to know everything. But if they don’t understand the baseline of. Why. Then it makes their job. A lot harder. So I’d rather do a little bit more work up front. Communicating it then and making sure that they understand than just saying it’s. Because I said so. I don’t agree with it. But but my team is just absolutely incredible. I don’t I. Couldn’t say anything more highly of them. We’ve had a couple of them for. We’ve had one our longest employee, I think he’s at three and a half years now. Our assistant manager Tim, that I’m he’s my right hand he’s absolutely wonderful. Hero for all of our coffee for us. He handles all of our morning regulars and then we’ve got. Leads that. Help him help me and I’m just behind the scenes.

Sharon Cline: [00:11:53] Where do you get your barrels? Like, how do you make it work?

Katie Turnage: [00:11:56] Local distillery. Elbow out of Atlanta. They’re absolutely wonderful. They we get them freshly dumped from them within a week of dumping to make sure that it’s not just an old barrel that’s just been sitting out. That’s how we get it. We get it. Fresh and then beans within them within a week, allowing them to age for a couple of months. And then once they’ve aged for a couple of months, depending on the. Barrel, but. Depending on the strength, the bean will then pull and roast and house. And it’s I think we’ve got close to like 50 or 60. Barrels now. That are aging coffee to help forecast for. Four or five months. Out. So that’s how.

Sharon Cline: [00:12:31] Many barrels you have to have or four.

Katie Turnage: [00:12:33] Or five to forecast out. And then my barrel yields about two batches. And just my husband deals. A lot with that. Oh yeah, he’s our barrel manager. He goes the. He goes yeah, he just loves going to the bourbon places. I don’t know why but Yeah.

Sharon Cline: [00:12:47] But how cool. Because it’s like a win win. You know, this other distillery is not needing it anymore and then you get to have a second life with it.

Katie Turnage: [00:12:54] Yeah. Which is very cool. And it’s cool because there’s even a. Third life on that, which we didn’t realize opening the. Business of what are we going to do with all these barrels. When we get done with them? We’re not just gonna throw them out. They’re beautiful. Barrels. And so we then sell them to our customers. For what we pay. For them. And they. Do. I mean, the. Coolest furniture projects. Planters. I had a guy wrap his. Metal column in a. Basement. With man. Cave with barrels. I mean, just the coolest things with barrels that I would have never thought of. But it’s a secondary. Market. That like. We can, you know, not just. Take these gorgeous barrels and if I could, I’d. Keep them all. Yeah, I bet I love them. I bet.

Sharon Cline: [00:13:31] They smell amazing.

Katie Turnage: [00:13:32] Too. And each one is different and unique depending on where it was in a brick house and whatnot. But it’s cool. It was a total. Secondary thing that we now. Hustle barrels after we get done. So we have. Anywhere from like 1 to. 5 barrels at. A time that people can come and pick up and and do what they want with them with the furniture.

Sharon Cline: [00:13:50] That’s a really we’ll have to talk after the show. But I wanted to ask you, what is your number one thing that you sell like your most popular item, most popular drink, I should.

Katie Turnage: [00:13:59] Say popular. Drink. Our popular coffee bag is our barrel. Aged medium roast. That’s the one that’s the most. Popular. Coffee. And then our. Probably our favorite. It depends. The holiday drinks are pretty. Popular. But our. Nutella with that barrel aged coffee is a is a huge hit.

Sharon Cline: [00:14:17] I’m thinking about it. I’m thinking about it as we speak. I’m like, I’m paying attention, I promise.

Katie Turnage: [00:14:21] Yes, that one. Just because it pairs so well with the beautiful bourbon flavor that. It’s I’m craving it right now. Can you.

Sharon Cline: [00:14:27] Really get through the.

Katie Turnage: [00:14:28] Afternoon?

Sharon Cline: [00:14:28] But I was thinking, you’re not just having barrel aged coffee, you’ve got regular roast coffee.

Katie Turnage: [00:14:34] Yes, we do. Yes. So all of our coffee. Selection, we say like our Americanos, our cappuccinos. Lattes. Anything we can do, barrel aged or non barrel aged, non barrel. Aged as. Your I say, your normal. Espresso. We have an Asian in a coffee barrel and then our. Barrel age. Is that same espresso being that we have aged in a bourbon. Barrel. So you kind of have a different spin on pretty much any of. Your regular coffee. Drinks. To be barrel. Aged or non barrel age at that point in time.

Sharon Cline: [00:14:59] So if you’re just joining us, we are speaking to the co-owner of Barrel House Coffee Company, Katie Turnage. So I wanted to ask you to how how did you stay afloat during the pandemic? Because a lot of companies didn’t. So what did you do.

Katie Turnage: [00:15:15] Really relying on community. We made sure that we. Stayed open as long as we. Possibly could. Even within the restrictions, it looked a little funny during times of having like a line with. Arrows. And making sure everyone’s going the right way. Giving the six foot. Distance mass, whatnot, but making sure that when we’re going out to lunch to. Dinner, we’re. Keeping it within our community. Being able to go. Across the street, over the burger bus or. Frankfurters for lunch or, you know, being able. To. Support the other businesses that we could tell. Everyone was just kind of wide eyed and didn’t. Know what to do. So true. So it was like, okay. Instead. Of as easy as it would. Have been just to go home and. Be in our. House and remain our six feet apart and do all that. It was important for. Us to still be able to. Put money into the local. Businesses. So it was like we would. Buy lunch for. Staff or we would, after we get off. Shift, make sure. To go over places that we saw were a little. Slower than others. To. Just continue. To. Every little bit helps. So and also checking in on. Our other businesses. In the downtown area. Like, hey, look, are you. Okay? What’s going on?

Sharon Cline: [00:16:27] So kind of you to do that. Very compassionate of.

Katie Turnage: [00:16:29] You. Well, it was it was. Done to me. As well. It was so just. Kind of happened organically within the community. Because we were all scared. We were all just like, okay, is this are we going to be allowed to stay open? I know we have all these parameters, but then it’s like, who is enforcing them? And then what happens. If we. Don’t know the. Newest restriction of that day? Or you know what if we have a disgruntled customer. Come in and someone’s mass has slipped down and we’re in the you know, like. It’s just it was just a. Whole nother onslaught of. Just. Confusion that no one knew. But to be able to say to. Like everyone. Else was like, okay, this is what. We’re doing. That worked for you. What did this work for you like? It was just a whole nother. Tear of us. Getting together and trying to. And the city of Algren also. Was. Absolutely wonderful. To us to help with us of. Any questions that we. Had. They’ve always been amazing to work with, and they. Say they were allowed the red. Carpet said of the red tape. And I could not. Agree with that, that phrase. No. It’s and. I. Totally endorse it. And believe wholeheartedly. They absolutely do to us to help us and. They understand. The the. The hardships of it?

Sharon Cline: [00:17:42] Well, I mean, there’s nothing scarier or, you know, taps into fear more than something you’ve put your heart into and your financial future stability into. And then to have something like that happen. You know.

Katie Turnage: [00:17:54] One is. Like you spend all this time building this team that you. Have worked so. Hard and put so much time and energy to get them trained. And then it’s like, ultimately. If we shut the door, how do we. Continue to pay them. They’ve got to pay their bills, too. So then it’s like if we don’t keep the doors. Open, we can’t pay them. Then we lose a team that we’ve. Tried so hard to. And we were very lucky. We scraped by, but we were able to keep. The team that we had and continue to stay open and just put our head down and do the best we. Could with it.

Sharon Cline: [00:18:22] Wow. What do you find to be the. Our most challenging. Is it because a lot of people talk about balance? I always that’s the first thing I think about as far as like doing voiceover work to I could be doing all I could audition all day, all night, and you know, there has to be some kind of a balance in life, but particularly with social media being so prevalent and so many ways that people advertise that way, how do you shut off work and or do you shut off work and then be.

Katie Turnage: [00:18:52] On your husband and your.

Sharon Cline: [00:18:53] Business? I know, right? Can you just have a conversation that doesn’t involve.

Katie Turnage: [00:18:56] Yes, like no talking about the. Child and no talking. About the business. And we just like kind of look at each other like, I like you, like I love you, but I don’t. Oc The weather’s been nice. Like you don’t. It’s hard to.

Sharon Cline: [00:19:09] Imagine.

Katie Turnage: [00:19:10] So we’re constantly checking each other. And trying. To. Say, you know. Hey, look, we’ve talked a lot about this. We’ve, we’ve put. Our head together and we’ve. We’ve over communicated about this. We’ve overdone it on this. But. Balance is that. I’m. That’s the most difficult thing is finding a work life balance and especially I. Have a three year old. So finding the. Work. Life balance of being a good mom and being with him, having a business to where you want to spend a lot of your. All of your extra. Time making that business. Better. But knowing where to hang up the. Hat at the door to where. I’m mom now and I don’t want to. I don’t want to impede on that. Either. Because you can’t get that time back. Either. So it’s like it’s. Someone explained to me, it’s like a different season in your life. And I’m in the season of small having a small child right now and being out and being social and going to marketing events and growing the business on that regard just isn’t. This isn’t the season right now for me to be able to. Grind the pavement and that as much. As I would like to. But that time will come. And being at home with my child and being a small business owner and having a great team, it allows me to do things like this and. To go to his doctor’s. Appointments and concerts and little things that mean the world to me and being. Able to trust. A team that will open and close and run the store and just make sure it doesn’t burn down. You know, I joke with them about that, but it’s it’s so true to being able to trust. Them. That. They’ll let me know if they need me. And it’s taken a long time to get there.

Sharon Cline: [00:20:48] But yeah, because you can have your your you can shut off your work brain and really access more your mom brain or whatever it is that you want when you have trust that way.

Katie Turnage: [00:20:56] Yes, wholeheartedly. And just building into my. People of like, okay, I. Trust you. I’m not going to micromanage you. Let me know what you need. But you know I’m here. I’m here. And what can I do to help? And the last thing I’m doing is making a cup of. Coffee, even though it’s something that I would absolutely, you know, but. Being a small business owner and wearing all the different hats and constantly wanting to grow and. Get better. And. That’s part of. That’s part of it. And learning the balance. I’m still. I’m looking for mentors and. Guidance in different forums of how do I not lose my. Sanity.

Sharon Cline: [00:21:27] You know, what I like, though, is that we were talking about Alma Coffee and that’s like one of the coffee companies that helped sponsor some of the shows that we have and how you were like, Oh, I love them. And I thought, how sweet is that?

Katie Turnage: [00:21:37] That, you know, they’re wonderful.

Sharon Cline: [00:21:38] And appreciation for it’s not competition. It’s just like you’re both in the same boat, you know? And so it’s kind of sweet that you have your cheering on other companies, too.

Katie Turnage: [00:21:47] Absolutely. We can all do it. Together and they’re they’re wonderful farm to cup and that. I can’t compete with what they’re. Doing. I mean they’ve got multiple generations. They’re absolutely wonderful what they do. And and I know. They appreciate. Us too. And it’s. So cool because. We’ll bump into each other at events and whatnot. And it’s. It’s cool. I love. That. And to me, that’s the community that we want to grow and be and where we’re not. The only or the best or.

Sharon Cline: [00:22:10] Going down, you’re going down.

Katie Turnage: [00:22:12] It’s like, Come on, It’s like, I’m going crazy over this. Are you too? Yeah. Okay. All right. We have a little I have a little. Group that I’m like, Oh, my. Gosh, have you experienced this yet? But it’s cool. Because, I mean, we wouldn’t be able to grow and. We all grow. Together when we’re able to network and. Like refer people. Out. And another. Great coffee shop is. Bazaar down in Canton that they’re wonderful to. And it’s just like.

Sharon Cline: [00:22:34] I’d like to have him on the show at some point. I go there often.

Katie Turnage: [00:22:37] If I could have part of. Her creativeness, Oh my.

Sharon Cline: [00:22:39] Gosh, isn’t that amazing? Cow? But it’s so cool that if you have a strength here and someone else has a strength there, like you can learn and draw from each other, which is so cool. It’s supportive. And I think that’s what I love about our community in general, is that everyone really does.

Katie Turnage: [00:22:53] Cherokee County.

Sharon Cline: [00:22:54] Cherokee County. Yeah. And it’s it is really a special place. I think I’ve heard it compared to other counties where they’re like, it’s just not like that over there. And I’m like, really? I’ve gotten.

Katie Turnage: [00:23:02] Spoiled, you know? But it’s been from I think. Truly, I think it’s from all the hard work of the small, all the small business. Owners and breaking down that. Barrier of like, Hey, look, I see you’re. Struggling or. Hey, look, this is what I. Struggled with and not make it painting this. Picture perfect. That we all want. To create. Yeah, right. So we all want to, but it’s like, Hey. Look, I’m struggling with this. Oh, my gosh, I’m not going crazy. You are, too. And that’s. Just it.

Sharon Cline: [00:23:27] Normalizes it, right? I love. I love that. Do you do you advertise social media? So do you have to talk?

Katie Turnage: [00:23:34] No, you do not have to get yelled at about that last week. They’re like. You need to share me on your TikTok. I’m like, I don’t have an. Instagram and Facebook. And Tim, our assistant manager, and I, we meet. Twice a week for a couple of hours to. Kind of pull our brains together and get we’re trying to get on. To reels. Because that’s the new thing. And I’m. So old school. On photos and. How to make a latte look different every time. She’s just creative. Creativeness is not my forte. Right? Right. But yeah, social media is kind of what we put our marketing and advertising and right now building that. And that’s how. We get a lot of our regulars. And our different drinks and whatnot. Out. But we have hopes. To get kind of into that next. Year. To.

Sharon Cline: [00:24:16] Really promote it. I had someone on the show went to is associated with a social media marketing company. It’s her company and just how that is just the number one. It is just where everyone goes and it’s crazy. It is. I was just telling you before the show how I get down at Tik-tok Rabbit Hole. Yes. And I don’t mean to because I have a book that I really want to finish reading and I haven’t done it. I’m like, Let me just go through to it for 45 minutes. And I’m like, Oh my gosh. So I see how that’s if that’s where, you know, I’m not the only one that does this, but I just see how that can be If you’re on this, this is where and I need to do the same. I’m supposed to be using TikTok for this show. Exactly. And have I done it yet? No, I talk about it all the time, talking about.

Katie Turnage: [00:24:57] It in the vacuum, but the actual provide good. Quality content that hasn’t been done anywhere else. I’m like, I’m in all of people that can do that on a daily basis. That is just holy.

Sharon Cline: [00:25:08] Holy, sure. That’s such a gift. All right. We’ll have to talk after the show. Maybe we can come up with some good creative ideas. What do you find most rewarding about what you’re doing about your shop? And I was thinking to how great it is to have these relationships. It’s not just business, it’s relationships. Yeah, but I’m wondering what what do you find that just kind of drives you and gets you up every day? Not just the financial aspect.

Katie Turnage: [00:25:31] It’s the. It’s the people that are. Regulars that come in. We got it, especially over Christmas break that. You know, they’d come in and normally just see the one man or the one woman, and they’re all of a sudden with. A group of. Like ten people and they’re like, Oh my gosh, we have to. Show you this is our favorite shop. This is our favorite spot. We had to bring our family to come and see. We absolutely love. Like and then the family. Leaves with a bunch of. Coffee and then they’re like from California, they’re from. All over. And it’s like, to me, the highest. Compliment when it’s like. You’re their favorite spot. That you bring their family. To of like they don’t have to come and. Spend a lot of money or. You know, whatever. But it’s like they all feel, I feel so special that it’s like out of. All the time that you have with family, which is not a lot when you’re here and in the hustle and running around, they’re bringing. Their family to your shop. And it’s like or our city manager, we were during the Christmas. Parade this year. And our Christmas. Parade is. Our busiest night of the year. And we had a line. I mean. It was through three doors. Out into. The road. It was. Absolutely insane and. We were just cranking it out. We’re having a great time in there. And we were. The busiest we’ve ever. Been. And the. City manager is just like opens the door and is just like great job crew. And just like a cheerleader. And it’s like. You don’t have to do that, you know? And it’s like just to get those like little. Pats on the back, especially when you’re you’re grinding and you’re in the. Weeds a lot. It’s like that’s why that that’s and your team feels good. Everyone feels. Good and it’s just. Like it gets regurgitated out through all the other businesses as well. When. They’re. So it’s just that to me that’s.

Sharon Cline: [00:26:58] That was like I think I could almost feel it what it would feel like, you know, just like a joy.

Katie Turnage: [00:27:03] And you’re like, Are you doing it right? I think every, you know, you see. Everything going wrong. Especially being the business owner. And but it’s just like, holy cow, okay, we’re. Doing this like we’re and we’re. Cranking this. Out. And it’s an well-oiled machine. Most of the time. And it’s that’s. That’s to me, the one I’m the most proud of. And people come in to meet and whatnot.

Sharon Cline: [00:27:21] So I think it’s cool to to imagine that like, okay, just 20 years from now saying, oh, this is. I used to go, you know, during this period of my life where I was like, Oh, this is where we used to get hot chocolate with the babies. Or we.

Katie Turnage: [00:27:31] Just had an an. Illustrator come and do. Her. Book signing and our. Shop. And she was like, I drew the photos for I drew the photos, I drew the artwork for all these for this book at the shop, sitting right there at the table right there. And it was so cool. And she signed the book and gave it to my son. And I was. Like, things like like you just don’t think about it. You know, people. Are on their computer in their own little. Own little world, and you try to give them some. Privacy and whatnot.

Sharon Cline: [00:27:52] And but who knew that was even.

Katie Turnage: [00:27:54] Happening, right? I had no. Idea. It was no, I had no idea. It was. Oh, sweet. Yeah. Sean Shandygaff. Yeah, it. Was very, very nice of her. So anyways, little things. Like that that are so cool, like there’s surprises that you don’t. Know are happening, but. It’s like. All happening under the woodwork.

Sharon Cline: [00:28:09] And you’re making, you’re making memories, but you’re currently making memories as kind of a weird way to say.

Katie Turnage: [00:28:14] It. Yes, absolutely. Absolutely. It was just but just for her to, like. Come back and have the signing. At our shop and just kind of full circle there. It was really cool. Yeah.

Sharon Cline: [00:28:24] All right. So here’s a question for you. What would you say is your biggest mistake something that you learned the hard way? Yeah. Gosh. But I.

Katie Turnage: [00:28:34] Don’t like taking things personal to. Personal. Like it’s if like an employee doesn’t do something or like, I’m having a problem. Or they just. Forget, maybe sometimes something’s forgotten to be done of. Like, I’ll just take it. Personally and like, no, that wasn’t done personally. The person didn’t have time. Stuff happens during the day. They got. Busy. It’s not a big deal. And I’ve learned as I’ve kind of matured into this. Role of like. Being able to. Take that. Not take it so personally of like, no, they’re trying their best. You trust that they’re trying your best. Of like. Trust them to do. Their best. Don’t micromanage and don’t. Don’t take it. Personally. It’s not it’s not a thing. I just as a manager. That’s that’s been a hard. As I manage more people and then being able. To, you know. Give someone on off, not pawn off responsibility. You know, to be able to to hand off responsibilities of like it’s not the way I would have. Done it, but at the same time, like I would have never done it like. That. Holy cow, That’s a much better way to do that of like, why was I doing it so much harder. Making it so much harder on myself? And if something’s not done the way. I would do it, that’s okay. That’s okay. It’s not a personal blow of the way you did. It was wrong. Or.

Sharon Cline: [00:29:50] That’s so interesting. I love that you’re talking about that because I don’t think anyone said that on the show before. And I’m trying to apply it very quickly, super fast to my life. And do I do that? You know, do I? Because I do have a certain way I like. Yes. And I just assume that the world is like just like me and that everyone does everything just like me. So but having the perspective that it’s it’s actually has nothing to do with you. It’s actually somebody else’s thought process. That’s when.

Katie Turnage: [00:30:17] I. Communicate. That how I. Wanted it to be done. Effectively. Enough if it wasn’t done that way. And then I look back on it and I’m like, No, I just said. Three words of like, Would you mind go and do this? I don’t need to have. That expectation. That they’re going to. And then sometimes but on the flip side, that sometimes. I do it and it’s like. 50 times better. It’s like, Holy cow.

Sharon Cline: [00:30:39] I just let him go. Let him go? Yes. Letting go in.

Katie Turnage: [00:30:42] And empowering your people of like, Hey. Look, I’m a little stretched thin right now. Of like. And. And nine times out of ten. I’m I’m surprised. Not surprised. I shouldn’t. Say surprise. I am very grateful and humbled that like the way I did, it wasn’t the right way to do it.

Sharon Cline: [00:31:00] Wow. I love that. I’m going to take that for when I’m like, Why did you fold that towel that way to so often?

Katie Turnage: [00:31:06] Oh. No, but it’s true. It’s true. And I don’t know if that’s just as I, like. Mature an age of like being able to.

Sharon Cline: [00:31:14] Know. I’m like twice your age and I still do it.

Katie Turnage: [00:31:18] I’m still working on it, but it’s just something that I’m try I’m learning. I think.

Sharon Cline: [00:31:24] That’s great. You’re trying, right? That’s half the battle or most of the battle, right? So what do you think? What do you think some misconceptions about the coffee industry or your business are?

Katie Turnage: [00:31:33] I think business in general, being a woman owner. I have a lot of. Not much I shouldn’t. Say I have a lot, but I do. It surprises. Me sometimes. How? A lot of. People and. Trying to sell stuff or. Trying to. Get a. Decision out. They immediately. Jump over me and want to talk to my husband. And I’m. Just so shocked that that’s still. A thing of like, No, I’m the owner. How can I help you? What can I you know. But at. That point in time, once. You’ve. Made that assumption, I’m very quick to not. Be as responsive. I just it’s just it’s to me, it’s just so. Surprising that. People are still like that of like. Hey, look, I know I make the. Decisions. I do. Yeah. I mean, I’ll consult him if you want me. To, but that’s because. I want to. That’s not. A a. You don’t need to speak to speak. With the.

Sharon Cline: [00:32:29] Man, is it? Is it a certain age group of men that speak with you like that, or is it just across the board? I’m just curious if that’s sort of an old school misogynistic.

Katie Turnage: [00:32:38] So I thought it was. And it’s not. And it’s actually not just men. It’s females. As well. Which I’m that’s what I’m even more. Shocked about. A lot of times. And a lot of times it’s just sales of. Like, you know, they’re trying to get you on the phone. They’re trying to sell you on something the fastest and they’re trying to and I respect. That. Hustle. I could not I could not I. Respect that hustle. But it’s just. Crazy to me because it’s just like they need to speak with the man to be able to make the decision. And I’m like, He’s not. Going to give you a. Decision.

Sharon Cline: [00:33:03] I’ll get you the decision.

Katie Turnage: [00:33:05] So it’s it’s interesting to me that that’s. Still a school of. Thought. Coffee industry wise. The coffee industry is great. I’m not I don’t have any. We I’m constantly learning. People say that, you know, they want to. Ask if I’m a coffee expert. Absolutely not. I strive to. Be. And every day I learn and someone comes in and asks a different ask for a different drink that I’ve never heard of before. And you’re on Google like. Okay, I’ve made that 17,000 times. Okay. It’s just. Different in a different. Part of the world. Yeah, we’re constantly learning that. But yeah, in the coffee industry, they’ve been great. It’s just I guess it’s a. Female business owner. That’s my biggest. Qualm that. I have at. Certain. Points. So I guess I’m very sensitive to it because you work really. Really hard and. To get where you’re at and I have a. Degree, my husband has a degree in business management as well, and then he’s got his master’s as well. And so we both. Think like minded in that business. Playing field. But it’s just crazy to me that people like, I need to speak with it. Can I speak with your husband? I need to speak with the man. I’m like, okay.

Sharon Cline: [00:34:16] Goodbye. I don’t need what you’re offering me. Yes, Yes. I kind of take him back by that, I guess, because I know this happens and I’ve I’ve heard about it in different ways, but I hadn’t really had someone in the studio really kind of phrase it the way you have. And it’s like it’s kind of hitting me hard. No, it’s perfect because it reflects reality and that that is what happens. So it’s a shame, actually.

Katie Turnage: [00:34:40] And I don’t know if it’s necessarily in the coffee industry. Maybe I’m just experiencing that. I haven’t. Talked to a lot. Of other business female owners within the coffee industry, and that’s my own fault. I need to get out and reach out more and ask, you know, like what? Maybe. Maybe I’m not the only one experiencing that. I know I’m not. But you know, of like. How do they how do they. Respond as well And being able. To constructively. Instead of just saying goodbye?

Sharon Cline: [00:35:06] Well, actually, I think I will add that to one of my questions that I ask female business owners, because I hadn’t really highlighted that very hard just a couple of times.

Katie Turnage: [00:35:14] That it’s very probably a very. Small it’s just one of my.

Sharon Cline: [00:35:18] No, but but it would be defeating to me.

Katie Turnage: [00:35:20] Yes, it is.

Sharon Cline: [00:35:21] It is. I would feel very defeated. It is as it as a default, you know, to think, okay, well, you know, you after everything you’ve done and sacrificed and given and someone not respecting it would I don’t know. I have an.

Katie Turnage: [00:35:35] Attitude. So like I do I would have done so lightheartedly a. Lot of the times that maybe it’s not it’s not understood. How hard it hits, but it hits hard. When you like your pounding and you’re sweating and you’re, you know, grinding out and it’s not. And that’s what they want to focus on. So that’s and that’s okay. I just I need to not let it I need to not let it hit my arm or.

Sharon Cline: [00:35:55] You’re stronger than I am. I’m still reeling. I’m like, processing as you’re speaking. I’m like, how would I feel if someone treated me this way? I wanted to ask you to. So we talk a lot. You were talking about community and how important that is for for where you are. So I love the ways that you are. You check in on each other. But now that you’re through the pandemic, what is it like to see as it’s growing? Because just being I mean, just being there recently, I’m like, where do I park? Like, I am shocked at how busy it was a good thing. It’s like it was encouraging.

Katie Turnage: [00:36:25] It’s one even like something as simple as like our point of sale going down. A lot of us have a similar point of sale system in the downtown area and it’s. Like, you know, it always goes out. When you need it the. Most, like technology.

Sharon Cline: [00:36:34] Yeah.

Katie Turnage: [00:36:34] And so it’s cool. But I’m able to get on a text. Message with a couple of. Other female business owners actually in downtown area and. Say like, Hey, are you. Experiencing this? And then a lot of them are. Like, Yep, you’re able to do this. This, this, and you’re back online or, you know, like. To be able to troubleshoot. That of like you’re not. And then. To be creative of like, Hey, look. You’re down here, but you can also. Do let’s. Process payments over. Here or. It’s just been. I love it. Like the other day I ran out of coffee filters. What Coffee shop runs out of coffee? I counted a box that wasn’t a box. And anyways, and I called. Jill’s down the road and I was like. Jill, hey, can you. Do you have any coffee filters? I’m embarrassed even ask this question. I don’t have a coffee filter right now. And she gave me a whole, like, half a box of them. And then last. Week she ran on coffee filters and I give the, you know, but it’s like just because I sell coffee. In the downtown. She’s like, But it’s like, hey, look, you your game is so strong with. Pastries and baking. I don’t even want to touch that. And you do it so well that like this.

Sharon Cline: [00:37:30] Jokes, cakes and bakes.

Katie Turnage: [00:37:31] Yes. And downtown love them as well And. So there but it’s so cool to be able to text or be like, I’m having a payroll problem here. Who do you use for your payroll processor of Don’t stay clear of this or don’t do this or, you know, like this is the lessons that. I’ve learned And Dominic’s truck and Diane, they’re the same way Miranda down. There. She’s such a hard worker. And she was. Texting me yesterday about. Payroll questions that. We all have. The questions we’re not all. Savvy with technology and all these different platforms and stuff. But it’s like ultimately you want to. Pay your employee, You know what? You don’t want to spend time doing this stuff when you need to be spending time doing others. So it’s cool to be able to reach out. To people and be like, okay. Look. I had the same problem. Here it is. Here’s a solution.

Sharon Cline: [00:38:11] Abc But I got that because that’s like the theme of Fearless Formula is offering words of wisdom for business success. You don’t have to learn the hard way, and it sounds like the energy that you’re putting out there and receiving are the same.

Katie Turnage: [00:38:21] Yes, and I love that. And it’s just a text message. It’s like you don’t have to pick up the phone and like have a 20 minute long conversation and see how you’re. Doing and.

Sharon Cline: [00:38:28] Justify or.

Katie Turnage: [00:38:28] Justify. Yeah, I’m like, Hey, I see you. It’s just like. Hey, look, I need a quick answer. Can you do it? And it’s like just respectful of. Everyone else’s time. And I, I love that. So it’s been cool in the community and down home all around. I can’t say enough. Of it. About it. I wouldn’t be anywhere else. I talk about we have people. That’s another rewarding. Part is. People coming in and asking, you know, when you open up. Your second location or whatever, and to be able to replicate. The team and that area and ball ground and that community. It’s like. I don’t. I don’t see how he can.

Sharon Cline: [00:39:00] Where do you see yourself in five years? Somewhere or ten years somewhere? Do you have a goal like that?

Katie Turnage: [00:39:05] It depends on what you have. As of right now, no. Because I love our city. Our love, our city. I love our area. And I. Love. And so many other cities that are surrounding us. That we would look to. They already have great coffee shops that. It’s like, no, their hustle. They’re like, no.

Sharon Cline: [00:39:25] You’re just in your happy.

Katie Turnage: [00:39:26] I respect that. Yeah. And I have a sweet spot. Yeah. Happy Place is a good team, a good set of people that. Maybe in a different season. Maybe in a different season. The different lanes. Yes, yes, yes. Has done that. So let me change my answer tomorrow. But for right now, no background is home and where it’s hot and. We love our. People down there. So.

Sharon Cline: [00:39:48] Yeah, well, if anyone wanted to come by and see you or contact you, what’s the best way via email?

Katie Turnage: [00:39:54] Barrel house, coffee. Co at gmail.com and or on Facebook or Instagram. Give me. A second. To answer the. Messages, but contact. Us on social. Media too, because that’s a great way for us to have. Content and share and promote. And we absolutely love it when people do that. Our regulars are so creative with. Drink photos and tagging in our location and being outside and taking. Photos of the outside. Location too. So I love all of that. That’s all I see. All of it. And I try to share. As much as I possibly can.

Sharon Cline: [00:40:24] It’s like being loved on in a way.

Katie Turnage: [00:40:25] It is. It is. And it’s a totally different perspective. A lot. Of times on the same drink that you see time and time again and you’re. Like, Oh, that’s that’s so cool. I would’ve never thought about that.

Sharon Cline: [00:40:35] I love that. Well, it’s so excited to see your journey and and continue to I’ll come by and try some Nutella coffee because it sounds too amazing to pass up. Well, thank you so much for coming to the studio. I really appreciate it. Katie, it’s great to meet you.

Katie Turnage: [00:40:50] You’ve been some kind to me and I really appreciate it.

Sharon Cline: [00:40:52] And my goodness.

Katie Turnage: [00:40:52] Giving a platform to. Small business owners, that’s a that’s. Absolutely incredible. So I really appreciate it.

Sharon Cline: [00:40:57] I think it lifts everybody up.

Katie Turnage: [00:40:58] It does. Makes you not feel as alone.

Sharon Cline: [00:41:00] Yeah, I appreciate that. Not no. I’m going to be knocking on the door at six in the morning. Where’s my car?

Katie Turnage: [00:41:05] Yes, we will be there. Will definitely.

Sharon Cline: [00:41:08] Be there. Well, thank you all for listening to Fearless Formula on business radio. And this is Sharon Cline reminding you that with knowledge and understanding, we can all have a fearless formula. Have a great day.

 

Tagged With: Barrel House Coffee Company

Khristie Staines with Footprints on the Heart, Sierra Kedzierski with The MP Group and Scott DUCK Williams with Shottenkirk

January 16, 2023 by angishields

Charitable Georgia
Charitable Georgia
Khristie Staines with Footprints on the Heart, Sierra Kedzierski with The MP Group and Scott DUCK Williams with Shottenkirk
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Khristie-Staines-bwKhristie Staines is a native of Bartow County (Georgia), a graduate of Cass High School as well as Shorter University. She has been married to her husband Michael for 15 years and is the mother to Trevor, stepmother to Allison, and grandmother to Maddox and Natalie (in Heaven).

She is the co-founder of Footprints on the Heart. Natalie was delivered stillborn in 2011 and God laid on her heart that night to create a resource for bereaved families. After discussing this with her cousin, Lori Dowdy (who had suffered a miscarriage 5 years prior), Footprints on the Heart was created.

They offer free in-person services (Remembrance Photography • Memory Making • H.OP.E. Boxes • Assistance with Funeral Planning • Ongoing Peer Support) to families facing pregnancy and infant loss (up to age 2) in Bartow County (GA) and its surrounding counties.

They also host/participate in various Community Outreach/Events throughout the year. Footprints on the Heart is a registered 501(c)3 non-profit organization and they can be reached at info@footprintsontheheart.org. Find them online at footprintsontheheart.org or www.Facebook.com/footprintsontheheart.ga

Sierra-Kedzierski-bwSierra Kedzierski is 25 and was born and raised in Georgia. I’m a single mom to my miracle baby Jaxxson. I do Merchant Services for a living.

I have a Pitbull puppy who is 120 pounds and a year and half old. His name is Bander. I am a Big UGA Bulldogs Fan. GO DAWGS!

I also work for The MP Group helping businesses with their Credit Card Processing.

Scott-Duck-Williams-bwScott DUCK Williams, I am your new friend in the car business! Growing up in Sylacauga, AL, I was always the class clown in my high school. Always disturbing the teacher, making silly jokes, and talking like my favorite character, Donald Duck. Needless to say, I stayed in trouble! The principles’ office was where I spent most of my school years. As I got older, I had a sudden “Ah Ha!” moment- WOW, I need to get my stuff together so I can move on with my life.

I ended up joining the Army at the age of 20, where I did my first three years in active duty stationed in Hawaii, with my job as Field Artillery. I then re-enlisted for another three years as Reserves while going to college at Jacksonville State University to get my teaching degree.  From there, I decided even though I love kids and teaching, it just wasn’t in my life plan at the time.

I quickly became a General Manager at Wendy’s where I worked for 17 years! I loved my staff and learned a lot from the busy environment. Moving forward, somehow, I fell into the car industry, where I’ve been for 6+ years now. While being in the car industry has its ups and downs, but I love every day of it.

Meeting new people, making new connections, and having the creative freedom to be myself is what makes my job- not a “job”. I want to make your car shopping experience better, and change the stereotype of a salesman. I choose to be different, so Team Duck goes above and beyond for you, and I hope you are able to experience it!

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for Charitable Georgia, brought to you by Bee’s Charitable Pursuits and resources. We put the fun in fundraising. For more information, go to Bee’s charitable pursuits dot com. That’s b e. S charitable pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous Friday morning, everybody. In the listening world, it’s another fabulous Friday. We’ve got three more fabulous folks here with some great stories. Stone welcome back. We missed you the last couple of weeks. I hope you had a great trip and you didn’t get hurt too much by those elk.

Stone Payton: [00:01:00] Thank you, buddy. We had a marvelous time, but I’ve missed being in the studio. I’m so glad we’ve got a studio full this morning.

Brian Pruett: [00:01:06] Yeah, it’s great. So we’re going to start off this morning with a young lady by the name of Khristie Staines, who runs a great ministry called Footprints on the Heart, which I’ll let her explain what that is. But if this doesn’t tug at your hearts and want to get involved with her, then I think you might be a little bit of a robot. But, Christie, first of all, thanks for being here this morning. And I know it’s a little rough. You actually, man, you talk about dedication. Stone This young lady went to Tennessee yesterday to even help with the wedding. Came back late last night. She’s here this morning and has to go back to Dalton to serve a family. So, again, thank you for being here, Khristie.

Khristie Staines: [00:01:48] Thanks so much, Brian, for having me. I really appreciate it.

Brian Pruett: [00:01:51] So tell us a little bit, first of all, about Footprints on the Heart, why you started this ministry and what you do.

Khristie Staines: [00:02:01] So Footprints on the Heart began on the night my granddaughter was delivered stillborn on February the ninth, 2011. And on that night, there wasn’t a lot of resources for families who face the loss of a baby. And so God laid on my heart that night, kind of the the start of footprints on the heart. I talked with my cousin Lori Dowdy, who had suffered a miscarriage and probably about five years prior to that, told her what God was laying on my heart. She wanted to get involved and to help. So there was a quote There is no fit too small that it cannot leave its imprint on this world. And that’s pretty much where our ministry name began and was born from. And so we’ve served families in the beginning. We had a candle lighting, we had a5k and just did some community outreach and events. And then a few years later, we started serving in person at multiple area hospitals from Bartow County up to Whitfield County. And so now last year I think we ended the year serving right around 62 families in person, which may not sound like a lot, but for a really small ministry, that’s a lot. Today we’re on day 13 and we are already serving our fourth family of 2023.

Brian Pruett: [00:03:18] Wow. So that’s got to be rough. First of all, it takes special people to do certain things. And you’re definitely one of those special people. You. You’re also a caregiver. You take care of elderly folks as well, correct?

Khristie Staines: [00:03:32] Yes. I have a sweet little patient right now that’s 87 who has the early dementia. And so I tell people all the time, I just I take care of people and God uses different vessels for that. I used to be an insurance agent. My role with that was taking care of people. I just happened to be an insurance agent, so I just feel like he’s called me to take care of people.

Brian Pruett: [00:03:55] Well, so you mentioned that you guys started off doing like a candle lighting in five K, and I know you continue doing the candle lighting, so share a little bit about what that is and what what’s the purpose for that?

Khristie Staines: [00:04:10] So when we began the candle lighting all those years ago, it was for families to have a place to come and honor their babies for our early loss families, you know, maybe a six week loss or a ten week loss, they may not have a burial location there. Their baby might have been too early to have actually delivered. So they don’t have a place to go to to honor and remember their baby. And that was one of the reasons we started with that candle lighting. In the beginning, we honored, I think, 40 babies, and a lot of those were friends and family and loved ones, babies. And to date, we’ve been introduced to well over a thousand, maybe even 2000 babies by now, just at various community events, peer support, online or different methods.

Brian Pruett: [00:04:58] You. When you say you serve families, can you share a little bit? When you say that, what exactly do you do?

Khristie Staines: [00:05:05] Yes. So when we are notified either by our family or by the hospital that there’s going to be a family that we’re going to be serving, we go in and just help that family navigate that time in that space. So we will help them bathe and dress their baby, take pictures. Do clay and ink imprints. And mainly just help them navigate the fear of the unknown. And to know that it’s okay to hold their baby and to not worry about what the outside world is, I call it thinks is normal. I’m taking pictures with a baby who has died, may not be normal for the world, but when that’s all, you have to last a lifetime of your baby, those photos and memories become everything we help with, trying to help them through that funeral planning. We’re not, you know, funeral directors or anything like that. But we do have some amazing funeral homes that work alongside our ministry to provide their services at no cost for the families that we serve. Just letting families know the resources that are out there helping them write an obituary. Because a lot of times these, especially our young families, may not have even had a loss in their family history, much less having to write an obituary for their baby, because that’s never anything anybody can imagine doing.

Brian Pruett: [00:06:21] Yeah, that’s that’s got to be tough. I know this is when you and I first met Stone when you were gone, I mentioned to Sharon the really cool thing about this show and the stories that you’re getting to hear on the show is one of the power thing. Powerful things of networking. Every person I’ve interviewed in some way or another networking, I’ve gotten to hear their stories. Yeah. So you and I met actually through your cousin Lori. I was with her in an event. She told me about your ministry. At the time I was doing Lake City branding. We were doing some direct mail and we wanted to also we’re doing stories in a magazine that we had on some non-profits. And so she shared with me your ministry and introduced us to and you and I met and met and talked for two or 3 hours, I think. And it’s what you do as is close to my heart. My mom miscarried before I was born. I’ve got several family and friends who have miscarried. So it’s just I don’t know. It just it tugs at your heart. Like I said, if this doesn’t tug at your heart, you got some problems. But I’m going to try to do as much as I can to help you. You know, I do fundraising for a living. So next Wednesday night, the 18th, I’m hosting a trivia show at St Angelo’s, which is at Lake Point Station in Emerson, and we’re raising money for your ministry. So come out, you’ll get for $25, you’ll get a pizza, pasta, wing salad, nonalcoholic drink buffet you’ll get to meet stone. Stone is going to be there.

Stone Payton: [00:07:49] Yeah, that’s going to be a blast. I mean, we’re going to broadcast live, right?

Brian Pruett: [00:07:52] Yeah, exactly. And the cool thing is we actually now have some retired sports celebrities coming. I actually met one last Sunday at Kroger. Believe it or not. I looked at him, knew he had to play ball. We got to talk and told me who he played for inviting him out. He said, I’d love to be there. So we’ve got NFL, NBA retired wrestler, stand up comedian. Those guys will all be there. So it’ll be a fun night. Of course, Stone’s a celebrity in himself, so you get to get to see what he does. And anyway, if you want more information on that, get a hold of me. And you can do that at Brian at BS. That’s B.S. Charitable pursuits dot com come have a good time and help raise money for a great organization If somebody wants to help you in any way, what ways can somebody help you in the ministry other than obviously the donation of money? What other ways can people help you?

Khristie Staines: [00:08:47] One of the biggest things, and I hope people hear it all the time, is just prayer. You know, it takes it takes a lot of strength to go into heartbreaking situations over and over. So we ask for prayers, of course, for our team and for the medical teams. A lot of times people put their focus on the families, and that’s true. But I’ve seen how much loss affects the medical teams that care for these families as well. We have we’re on Amazon. Smile. So if you’re not already supporting a charity of choice when you shop on Amazon, that’s just like free money for nonprofits. So we encourage you to support footprints on the heart with your shop and their, you know, monetary donations. But even just simple things like there’s specific items that we use blankets, Bibles, books, different things, and we have wish that we can share. It’s really the possibilities are endless. We’ve had families do cornhole tournaments and bike rides and sell t shirts and different things. So pretty much lots of options there.

Brian Pruett: [00:09:43] Another thing you told me that you do is you actually help provide and get wedding dresses and you make gowns for the babies for the burial from that. Is that correct?

Khristie Staines: [00:09:54] We do. But right now, because we don’t have very many of. Volunteers with that. We are not accepting any gown donations. We have tons and tons of gowns waiting to be worked up, but unfortunately we do not have a large volunteer base to help disassemble and reassemble those gowns right now.

Brian Pruett: [00:10:12] So if you want to help, there’s another way volunteer to help get those gowns ready for that. So one thing, one last thing are two more things before I let you go, because I know you’ve got to get up to Dalton. But just before Christmas, you guys actually went and take care of the nurses at Cartersville Medical Center. So not as an adult in Dalton. Okay, Sorry about that. But it’s not only just the babies you’re helping and serving, but you’re also taking help. Take care of the nurses who take care of them. So share about that event and what you did for them.

Khristie Staines: [00:10:41] Yes. So because we have had several losses in that NICUs setting and it’s never easy to withdraw care for a baby ever. I saw how it impacted the nurses and not not when I got home. God laid on my heart to make sure the families and the nurses in the neat department for Christmas felt seen and loved. So we did a fundraiser on Facebook. We raised right at $1,000. We provided them on Christmas Eve and Christmas Day with food, snacks, drinks, and we provided each nurse, the nurse practitioner, the neonatologist, and the families and the babies. We provided them all with a gift. And I know it may not have been a lot, but from the nurses, I know it was really special for them to be seen because a lot of times people may think about one department in the hospital or another, but there’s oftentimes those departments that get missed. So we just wanted on Christmas Eve and Christmas Day, my husband’s a respiratory therapist. I know what it’s like to be away from family on a holiday. So we just wanted to make sure that they knew how much we appreciated them, too.

Brian Pruett: [00:11:46] Well, let me just tell you, it doesn’t matter the amount of money to me that you raised, the fact that you noticed them and took note that they’re there means a lot, I’m sure, to them. So again, you just have a special giving heart. And I appreciate what you do. I know that there’s other out there that appreciates you. Do you get a lot of support from the Carnival Business Club? All of those have jump aboard to help you lately. So before I let you run, how can somebody get a hold of you if they want to help you in any way?

Khristie Staines: [00:12:15] So we have a website for print on the heart dot org. We’re mainly the most active with our Facebook page, which is Facebook slash Footprints on the Heart or my cell is 7705474333. People can reach out to us in any of those methods.

Brian Pruett: [00:12:35] Awesome. Well, Khristie, again, I appreciate you being here. And I know it’s tough. Why you why you do or where you have to go right now. But thank you for coming, sharing what you do and be safe. And we wish you the best with the family today.

Khristie Staines: [00:12:49] Thank you so much, Brian. And I can’t wait to listen to the recording after today so I can see what the others have to say.

Brian Pruett: [00:12:56] All right. Well, you’ll be safe and we’ll see you soon. Thank you. All right. Now, you know the thing about exciting about today stone to as well as you we have stories of comfort and care with Khristie. And we have a story right now of hope. I talked about the hearing of stories and networking. I actually just heard this story on Wednesday, a brief part of it. So I immediately thought about wanting her to be here because you were going to hear from Khristie. And and it’s tough when you lose a baby. This story right here gives you hope of somebody who was told. Right, that you weren’t going to be able to have babies. So this is Sierra Kedzierski. Did I say that right, Sierra? Because I’m sorry about that. I knew I was going to mess the name up.

Brian Pruett: [00:13:42] I was close.

Brian Pruett: [00:13:42] Yeah, right. That only counts in hand grenades and horseshoes. So but anyway, she is with the EMP Group, which is based out of Acworth, and she has a passion for helping business to as well with trying to get them and save them some money on credit card processing. So, Cierra, first of all, thank you for being here. Yeah. And and tell us a little bit, first of all, about the IMP group, your role, how you got started, and then we’ll get into the other.

Sierra Kedzierski: [00:14:06] Okay. So IMP Group is a local independently owned company out of Acworth, Georgia. We focus on helping businesses with their merchant services, which is also known as credit card processing. We try to save any person that takes credit card payments for their business money on their transactions to help them save money on the money that they’ve already earned. And the way I got started with them was I was a bartender and I have a little boy who is now four. But when I started, he was about two and a half and I was on my way out the door to go to work one day. And Jackson looked at me and said, Mommy, why are you never home for bedtime? And like in my head, I’m like, Wow, you’re two years old. Why are you asking me that already? I thought I had a couple of years to worry about that. But no, he was wondering why his mommy was never home. And I’m a single mom, so it’s just me and him. So I immediately went in the next day. I actually called out of work that night, went in the next day and went in the next day and put on my two week notice. And then from there I was on a job hunt because I needed a job, obviously. So I was introduced to my boss, Jay Worthy, through a old bar regular of mine, and went in, did a couple of interviews over the phone and person, and they gave me the opportunity to come in and try something I’ve never done before. And so far it has been amazing. I work for an amazing company and I really love what I do. And at first I was it was going to be something temporary. Now I think that this will be something I continue doing for several years.

Brian Pruett: [00:15:45] So awesome when you obviously have a passion for helping people as well. So we write a networking event called Acworth Connections on Wednesday. Bob Rooks, who runs that, always ask a question, kind of a personal question for everybody. And his question this week is what’s your side passion? You shared your side passion was your little boy that you just mentioned and you shared that you were you were told that you weren’t able to have kids and now you’re like you said, he’s four years old, so share as much as you want to. But I would love to share you share the story about that.

Sierra Kedzierski: [00:16:16] Okay. So I was 18 and a lot of people that are listening probably think it’s crazy to want a baby at 18 years old, but I’ve just always wanted to be a mom. I’ve babysat kids since I was 12 years old. I’ve always loved babies and kids, and I’ve just always wanted to be a mom. So 18 years old, I’ve been with somebody for about two years at that point, and we decided we wanted a baby. So we’re trying try and trying to have a baby and nothing was working. So we finally go see a doctor to see, you know, is it me? Is it him? Is there something going on? On why we can’t have a baby? The doctor, they ran a bunch of tests and stuff. I was on a birth control. The depo shot when I was 16. That made me like it gave me a lot of health issues. It really messed me up pretty bad, actually, to where I was bleeding for like nine months straight because of it, and it was just not good. So the doctor told me that because of that, whatever problems that the depo shot caused me, then made it to where it was nearly impossible for me to ever have a baby.

Sierra Kedzierski: [00:17:20] He told me I could never conceive. So I went and seen another doctor because I didn’t like that answer. I was like, There’s got to be a way. I mean, how can I not have a baby? Like, this is insane. So I go see another doctor, and that doctor then tells me the chances of you getting pregnant are one in a million. I’m like, Well, there’s got to be a chance. Like, I didn’t like that answer either. So I go see another doctor. Let’s see. I’ve seen about four doctors. I took medication. I was doing shots, everything, trying to get pregnant. It was nothing with him. It was just me. Well, long story short, that ended up destroying our relationship because we tried to have a baby for over a year. I could not get pregnant. It did not matter what I did, what medicine I took, how many times I went in. It was destroying me because. I wanted a baby so bad and it made me like, hate him and hate our relationship because I could not have the baby. I could not get pregnant. And it just drove me crazy. So I then fell off the deep end.

Sierra Kedzierski: [00:18:13] Things didn’t go great in my life for a long time after that. I got into drugs. I just kind of lost myself completely. So in the mix of all that, I had this one guy that I slept with one time and he was the only person I had slept with since my previous relationship that fell off because I couldn’t get pregnant. And whenever I mean, a few weeks later, about five weeks later, I’m like gaining weight. And I didn’t understand why I was gaining weight because I didn’t eat nothing then. So I’m like, Something’s going on. And I went to my mom’s house and she’s like, she’s like, You’re gaining weight. You look really good. And I’m like, I don’t know why I’m gaining weight, but I just need some food. Can I eat? And I go in the kitchen and I make me some eggs, some scrambled eggs, and I don’t know what was going in my pregnant mind, but I didn’t know I was pregnant yet. I put some sirup and some mustard and I mixed it all together. And I know that’s so disgusting. I would never eat that. I would never eat that.

Brian Pruett: [00:19:09] Now that’s almost like a meal that buddy the. Yeah.

Sierra Kedzierski: [00:19:13] Yeah, It was gross. My mom comes in there and I did that for about three days in a row. My mom comes in there and she’s like, You are pregnant. I said, I’m not pregnant. I can’t even have kids. And it made me so angry that she said that because it like, brought back all the memories of me trying to have a baby that I couldn’t have. And I was like, There’s no way I can’t have kids. Don’t you know that? Like, why would you even bring that up? Because it broke my heart that she brought it up. So I left and went about my business. Well, about two weeks later, I had a friend tell me, Look, you’re going to be on this pregnancy test or you got to get out of my house. And I was like, What? Okay, I’m going to show you, like, I can’t I can’t have kids. So I go in the bathroom, I take the pregnancy test, I come out and I’m like, Hmm, just wait. And I’m like, I’m going to show y’all. And I come back 5 minutes later and it said pregnant. And I was like, And this was like midnight. It was like the middle of the night. And it says, Pregnant. And I’m like, That’s not right.

Sierra Kedzierski: [00:20:09] So I take another one in total. Took like five pregnancy tests. They all said pregnant. So I’m calling my mom at like 1:00 in the morning talking about, Hey, you need to come get me from Cedar Town. I’m in a situation I shouldn’t be in, and I just found out I’m pregnant. Well, my mom starts crying and didn’t know what to do because we all thought I couldn’t have kids. Go see a doctor and. Throughout my pregnancy. I had multiple complications. I had gestational diabetes. I went into labor a few different times. Thankfully, they were able to stop it. I was on bed rest for the last ten weeks of my pregnancy because I just kept the I kept going into labor and they kept having to stop it. So they put me on bed rest, told me I couldn’t work, couldn’t do anything. I’m like, okay, so I’m a single mom and I’m the only one that can provide for this baby. And you’re telling me I can’t work for ten weeks? I’m like, That’s insane. Like, how am I supposed to make a living for this baby if I can’t work and save money to be able to support him? Of course, my parents are very supportive through all of that.

Sierra Kedzierski: [00:21:10] Thankfully, very thankful for them for that. And I mean, my son had a heart murmur. They thought they were going to have to do surgery on because it was really big. He’s still, to this day at four years old, has that heart murmur. But it is not it’s not anything they’re worried about at this point because it’s so little. He had something wrong with his testicles where they when he was born, they were huge and they thought they were going to do surgery there, too. But within two weeks, they went right back to normal size. I mean, I don’t know how I got pregnant and I don’t know why I that’s where I lost all faith in God when I couldn’t have a baby. And I have always been a Christian. I’ve always believed in God, but God blessed me with that baby. It was either I have that baby or I wouldn’t be here today. And it changed my life completely. So I’m that’s that’s pretty much it. I mean, I don’t know how, but somehow I have a very healthy four year old boy. And the only thing that’s wrong with him is he has asthma. So I can deal with asthma compared to never having a child.

Brian Pruett: [00:22:12] So. Oh, so there’s your story of hope for the day.

Stone Payton: [00:22:14] Stone Well, yeah, that’s more than hopeful. That’s incredible, man. What you’ve been.

Sierra Kedzierski: [00:22:20] Through. Yeah, that’s my baby right there. That’s my world now.

Brian Pruett: [00:22:24] So obviously, like you said, and I’m a big believer, I think everybody in this room is believer and and there’s no coincidences. And just the way God shows up at different times in different, different ways. I mean, I brought it up last week, but the whole situation with DeMarre Hamilton above from the Buffalo Bills.

Sierra Kedzierski: [00:22:43] Yeah, that’s.

Brian Pruett: [00:22:44] Amazing. God showed up for the world on that. You had people praying on ESPN. That doesn’t happen. Yeah it can you. Say give a little bit. I mean, you shared an inspirational story, but if somebody is going through something that you’re going through or went through, can you just give them some advice of what what to do?

Sierra Kedzierski: [00:23:03] I would say just don’t lose hope in yourself and your life, because I was 18 and I had it all. I lived by myself. I didn’t have roommates. I had a great job. I was doing phenomenal. And I literally let not being able to get pregnant destroyed at all. So I went from having it all to having absolutely nothing, finding out I’m pregnant and having to literally restart. I say don’t lose hope and find somebody that you can talk to that will help you through it, because that was probably my biggest thing, was I had no support system. I didn’t really have anybody that understood me because everybody I talked to about it was like, Well, you’re just 18. Why do you want a baby so bad anyways? Because I want one. I mean, why is that your business? If I want to have a baby, I’m going to support it, not you, Right? I’m the one that’s going to carry it and take care of it and raise it, not you. So why is it your business if I need a baby or not? Stop telling me I don’t need a baby. It’s my life and I want a baby.

Brian Pruett: [00:23:57] And obviously God wanted you to have a baby.

Sierra Kedzierski: [00:23:59] Yeah. Yeah. So I definitely say have supportive people. Don’t ever let anybody else tell you that you know it’s your fault or make you feel bad for wanting something that maybe they don’t want because I mean, that’s I feel like was the big problem. Like everybody I was around was like, I don’t want a baby. Why do you want a baby? You’re only 18. Well, because I want a baby. I don’t know what to tell you. So definitely a support system is the big thing, I think.

Brian Pruett: [00:24:27] Other than the story you just shared of obviously, you do what you do because of that. But tell me another reason why it’s important for you to be involved in the community, because you’re very involved in the community as well. So why is that important?

Sierra Kedzierski: [00:24:38] It’s very important to be involved in the community for me, because I like to build relationships and meet new people and kind of hear their story and what they’ve been through. Surprisingly, through networking, I have met multiple people that have been through and down the same road as me, maybe not as far as the baby situation, but as far as getting, you know, on drugs and just letting their life go and things like that. Like it’s inspiring to see people out here that had nothing at one point and now they’re working to have a life for them and their family. And it is very inspiring. Like you don’t let that define who you are today, because I promise you I would not be who I am today if I didn’t lose everything at one point. It’s definitely made me who I am and being out networking, it’s very inspiring to see people and then to actually get to know them and hear their life story and how they got to where they are today because nobody was just handed what they have on a golden platter. You know, they work for it. And so in order to get anywhere, you have to work for it and you have to be motivated to get there.

Brian Pruett: [00:25:46] You talked about the networking and you guys with the EMP group put on an event. Oh, yeah, that’s coming up. That’s good networking share about that event.

Sierra Kedzierski: [00:25:54] Yeah, we have a STIP event coming up on January 24th from 5 to 8 p.m. at Red Dot Brewhouse in downtown Acworth. We do this event quarterly, so it’s an after hours networking event. You with your ticket, you get a free drink on us. Of course, there’s going to be anywhere from 60 to 120 people there. It’s always a great turnout. The last event I think we had 110 people at. We have ten vendors lined up at this time now as well. So it’s just a great way to meet other business owners and get your face out there more and meet new people because you never know who. It’s not ever really about what you know. It’s usually who you know that will get you somewhere.

Brian Pruett: [00:26:35] So how can people get tickets to come to that event?

Sierra Kedzierski: [00:26:39] If you go on Eventbrite and look up IMP group or if you follow my Facebook page, which is, Oh, I guess I need to spell my name out. Sierra Sierra last name is k e d z i e r k i. It’s posted all over my Facebook page, but you can also go to Eventbrite and look up sip amp group and it should come up. Or if you just come, you can buy your ticket at the door as well.

Brian Pruett: [00:27:07] Sip doesn’t mean drinking, right?

Sierra Kedzierski: [00:27:09] It means strategy, impact and purpose.

Brian Pruett: [00:27:12] There you go. All right. If somebody wanted to get ahold of you about talking about credit card processing, how do they do that?

Sierra Kedzierski: [00:27:19] You can email me at Sierra at Go EMP Group dot com or give me a text or call at 4709992358.

Brian Pruett: [00:27:32] Sarah Thank our Sierra. Sorry, Sarah. Sierra Thank you for coming and sharing your story. Yeah. Again, that’s to me, a story of hope, you know, and you mind sticking around and we talk to this next gentleman?

Sierra Kedzierski: [00:27:44] Yeah, absolutely. Let’s hear what Duck’s got to say.

Brian Pruett: [00:27:47] All right, So we are now going into the story of giving back stone, So. Uh, this gentleman right here. First of all, I don’t know whether I’m supposed to be at a top concert or in Duck Dynasty, so. But he’s just.

Scott DUCK Williams: [00:28:01] Laziness.

Brian Pruett: [00:28:02] Right? Well, no, it’s cool. So I met this gentleman at a golf tournament. The golf tournament that I helped with our Aces Youth, Home and Experiences Foundation. Chad’s a good buddy of mine, and I’ve always heard the name Duck. And then I got to see the legend come to the golf tournament. A legend in his own mind.

Scott DUCK Williams: [00:28:23] Yeah, pretty much.

Brian Pruett: [00:28:25] But he is with Shattenkirk. Chrysler Dodge, Jeep Ram in Canton. Yes, sir. You’ve won their top sales person every year. Every year.

Scott DUCK Williams: [00:28:36] My first year, I was only there for eight months and I blew everybody away the next year, Just just keep blowing people away. I mean, I know it sounds bad. I’m not bragging, not patting myself on the back. I laugh. Yes, I am. But it’s, you know, it’s it’s not about selling cars. I don’t sell cars. I sell myself. You know, that’s what it’s about. So.

Brian Pruett: [00:28:58] Well, you know, the other thing that’s really cool about this guy is he has his own assistant, for one. And he actually has his own mascot. Yes. Right. There’s an actual duck that walks around with him. So I got to ask, where did where did it come from?

Scott DUCK Williams: [00:29:10] So it is actually a nickname from the Army. We were looking for code name nicknames and get to me, they really couldn’t think of anything. So I told them my favorite character is Donald Duck, which it has been. And I taught like Donald Duck in high school, even in class, I was a class clown. Couldn’t believe that. No, I don’t think so.

Khristie Staines: [00:29:27] What? I never guess that.

Scott DUCK Williams: [00:29:28] I know. I know, but. And so they started calling me Duck. And so in the Army I was known as duck. And fast forward, I went to a small college. I was in a fraternity. And of course they said, Hey, you got to have a nickname. What I have one is Duck. And I was older than him because I was going through the Army first and they said, Okay, cool. So it’s been most of my fraternity brothers, their kids know me as duck. They don’t know me a Scot so well.

Brian Pruett: [00:29:53] First of all, thank you for your service. What did you do for the Army?

Scott DUCK Williams: [00:29:57] Really? Nothing. And that’s a lie. It’s going to sound bad. I was stationed in Hawaii. I know. So horrible. Right? Right. They sold me with Hawaii, you know.

Brian Pruett: [00:30:08] Got well. Did you surf with that beard? I want to know now.

Scott DUCK Williams: [00:30:11] They won’t let us have a, you know, a beard army. But I’m originally from Alabama and I never heard of a surfer on tour from Alabama, so I didn’t surf. You know, it makes sense to me. Right? So now they sold me on Hawaii. I was actually a field artillery, which is 13 Bravo. You know, they just when they said Hawaii, I said, I mean, you know, I had, you know, never thought about going to Hawaii until I joined the Army. And I said, let’s go. Me and my best buddy signed up together. So that’s what we did.

Brian Pruett: [00:30:45] Well, so I’m guessing from Alabama. You’re in Alabama. Fan Absolutely. I’m sorry.

Scott DUCK Williams: [00:30:50] Born and bred. Dad had dad. My my father. We had to decide at the age of zero if we’re going to be an Alabama fan or the other fan. I was. One of the stories I tell all the time is my dad was such a big Alabama fan. I was trying to get out of school one day, as you know, permission. I had a permission slip and everything. I covered the whole thing up with my hands. Hey, dad, sign here. And he moved my hand out of the way. Read it. Well, it was Engineering Day down at Auburn, and he read it. He crumbled it up. He says you would never go to that school. So. And I said, Dad, I’m just going to go check out college girls. He goes, No. So didn’t get to go to that. You know, that’s how big of a fan he was.

Brian Pruett: [00:31:34] Well, and again, I don’t think you do this to brag, but every time I see a picture, you’ve always handing a check over to some nonprofit. I’ve seen you again with Aces Youth Home Experiences Foundation has always told me about things you’re doing for them. Yes. So the giving back to you is very important.

Scott DUCK Williams: [00:31:52] Yes, it’s very important. Before the car business. I haven’t been in the car business very long and it’s only been seven years before that. I was a Wendy’s restaurant manager for 17 years. So I’ve always would day Thomas Foundation with adoption. It was a great organization to be with. But me personally and I say, Mama Duck, which is my wife, we call her Mama Duck. I wasn’t able to give personally myself, you know, I would give time, I would give Salem, you know, different things that are Star Wars, stuff like that. But when I got in this business, I’ve been blessed. I mean, I have been blessed with people coming to see me just because the way I treat them. And we’ve always wanted to help in some kind of way, you know? And I’ve always asked her what would her dream job be? And she would say to help with an organization to a nonprofit to give back to the kids, to give, you know, just help people. And so that was been part of me. I’ve always I love kids. Kids. To me are like peas in a pod.

Brian Pruett: [00:32:53] Or you’re a big kid.

Scott DUCK Williams: [00:32:54] I’m a big kid. Anyway. Yes. So. And basically how that started, me and my assistant. She would have to sit there and we would come up with an organization. She does all the homework. She gets on the computer. She’s basically we switch roles. I’m the I’m the car buyer and she’s the seller. So we switch roles and she has to sell me on this organization. I don’t want to associate myself with a big, bad organization. They have to be doing something good in the community and you know, they don’t have to buy a car for me because it’s not what it’s about. It’s about helping people. So she sells me on the community that the organization that we’re actually helping. We were doing one every different one every month. But I really enjoy Aces homes. I really enjoy experience Foundation and Children’s Haven great organization. So we we stuck with them last year a lot and we still like being with them. So that’s what we’re doing this year too.

Brian Pruett: [00:33:48] If you find an organization that you like, they don’t have to be in Cherokee County, right?

Scott DUCK Williams: [00:33:52] No, sir.

Brian Pruett: [00:33:53] Well, maybe we get you Come play some trivia and see some of those, because there’s a lot of trivia. That’s why you put a team together. So who knows? Maybe we’ll just put your celebrities duck. I mean, Duck’s a celebrity when you say stone.

Stone Payton: [00:34:03] Oh, absolutely. You tell about just the way he walks, right?

Scott DUCK Williams: [00:34:08] It’s, you know, like. So this is me. Yes. I was a class clown in high school, but for me, I didn’t want people to notice me. I wasn’t loud. If I went to a party, I went to an outing or anything like that, I didn’t want to be noticed. This duck stuff is brought a lot out of me, you know, which is I think is cool because it’s actual me. I’ve always wanted to do stuff like this, but never have.

Brian Pruett: [00:34:30] So you came and played golf in September. Do you do you play golf normally?

Scott DUCK Williams: [00:34:35] I lose golf balls.

Brian Pruett: [00:34:36] You live okay. There you go.

Scott DUCK Williams: [00:34:37] I enjoy the game because, you know, growing up, I played a lot of sports. And as you get older, it hurts too much. So golf does not hurt as bad unless you pull something wrong, you know?

Brian Pruett: [00:34:48] Well, I just know from talking to the people that the hole that you guys were sponsored and the duck was out there, that was their favorite hole because the duck was on the hole the entire time. So I mean, the full golf course, he was out there, I mean, the full time.

Scott DUCK Williams: [00:35:01] So it was a buddy of mine. He was out there dancing. I had my assistant out there. She was like hit a home run. And I was like, Huh, girl, this is golf. But, you know, she’s she’s a unique person, unlike myself, right?

Brian Pruett: [00:35:13] So do you sell new and used cars?

Scott DUCK Williams: [00:35:17] I sell new and used cars mostly. The new size is Chrysler, Dodge, Ram. We have all kind of used on our lot. And if there’s other we have seven in Georgia, some in Texas, some in California, too. Anything used that I could bring to my store, I could sell.

Brian Pruett: [00:35:33] Well, I know a young lady is looking for a car that’s sitting right next to you, so maybe you can help her. I know a guy. Yeah, right. Somebody.

Scott DUCK Williams: [00:35:39] Absolutely. Absolutely.

Brian Pruett: [00:35:41] Do you have a particular. I don’t know. This may be a you say there’s never dumb questions or stupid questions, but do you have a particular car that you like the best that sells the best?

Scott DUCK Williams: [00:35:52] I like the jeeps. They sell the best. But, you know, it’s not about selling cars. I’m here to help people in their situations, whatever they need. Family growing, you know, job change. They need a downsize a car truck, upsize, you know, upgrade a car truck for maybe something bigger and better, whatever. It’s not about selling cars. I’m not selling cars. I sell Scott Williams 24 seven. You know, if I go out in public, there’s a duck shirt or duck cat or something. Duck out there like my jeep is even black and yellow. So.

Brian Pruett: [00:36:24] Well, speaking of hat stone, you collect hats, so he needs a duck hat. I’ll get.

Stone Payton: [00:36:27] Absolutely. Man. You bring me one. I’ll wear around town. You bring me two, I’ll hang one in the studio.

Scott DUCK Williams: [00:36:32] Done. Dud.

Brian Pruett: [00:36:35] Can you give somebody an advice? I know because a lot of people are scared when they go, especially to dealerships. Can you give somebody advice on buying a car?

Scott DUCK Williams: [00:36:41] Absolutely. And this is like a little story about why I started the duck stuff. We had our general manager. Now he’s been there six years now and I’ve been there a total of seven. He he came in, he brought a trainer in. And this trainer, I still follow him today. I’m with his group actually, I’m part of the group. Part part of the founding members is the called Pinnacle Society. It’s the top salesman in the United States. I’m in Canada. Well, he came in, says, Make yourself different. I’m like, yes, finally, out of 46 years, somebody tell me to be different. Can you believe that? Because, you know, I had an older sister. She’s like, why can’t you be like her? She’s a perfect child. I wasn’t. Why can’t you be like the other students? They pay attention. I wasn’t, you know, So, you know, I use that Not when people usually come in dealership. They’re all tense. They all got their preconception of what’s going to happen. Well, when you come to my office, it’s like ducks everywhere I’m talking about the whole thing is full of ducks. So I kind of try to break the ice with that. Don’t you introduce my name? If they don’t know me already, just then they look around. What’s this duck stuff about? Oh, let me tell you about it. So that’s one of the reasons why the biggest thing to do is to have your ducks in a row, pun intended. You know, like, I mean, it always helps to have money down. Okay. Do you have to have money down? I like to keep my money in my pocket or in the bank account or making things grow for me. If you don’t have to have money down, don’t put money down. But sometimes it helps the situation with that. With the banks and the banks. The more you invest into the car, the know they’re going to you’re going to pay for it and stuff like that. And the best advice for somebody looking for a car call. Scott Williams.

Brian Pruett: [00:38:28] All right. Obviously, what about if somebody wants to trade in a car? Is there any secrets to that?

Scott DUCK Williams: [00:38:33] Yep. Can you share it? Bring it. I mean, it’s better it’s better to have it at the dealership because the managers get to drive it. They get to smell it. They get to, you know, make sure they’re good bones about it. It doesn’t have to be like immaculate clean. It just has to make sure they could drive it, make sure they can get the most money for it, because.

Brian Pruett: [00:38:51] We’re not.

Scott DUCK Williams: [00:38:51] Here to steal no money and we’re here to help you in the situation, to get a new car upgrade, degrade whatever it needs to be, you know?

Brian Pruett: [00:38:59] Well, obviously you share it and that you like kids and you love getting back to them. But again, I’m going to ask the same question I did. Sierra, why is it important for you to be a part of the community?

Scott DUCK Williams: [00:39:08] Well, for me, I sell a lot in Cherokee County or even I live in LJ. We’re even actually looking to move down closer to this area because I sell so much in Cherokee County. If you take and take and take from Cherokee County, you’re just doing yourself a favor. But if you give and give and give, that helps out people more than anything. You know, I mean, almost made me cry. I mean, it’s frickin phenomenal that I’m able to give I’m able to help people. I’m able to find her organization to help. I’m glad I’m here to hear her story. I thought I was going to come in and be a big goofball. But these two women right here are dang, they’re making me cry. And I’m not a crier. But, you know, it’s is I feel good when I do it, when I’m having a like one time I was like, I’m not going to do any more organizations, you know, I don’t see any benefit in that. I lied to myself. I don’t care if I ever sell a car to this organization. I don’t I don’t care if I ever somebody in this organization never buys a car from me. But it makes me feel good. So that’s why I like doing it.

Brian Pruett: [00:40:16] I hope people listen to that because, you know, even in networking, you have people that just take, take and take. Right. You know, and not the givers. And I’m one of those people that I love connecting. I mean, you know. Stone I love connecting people with others. And even if I just get a thank you, I don’t care if somebody does a business with me or not or like, just be grateful. And so if somebody wants to other than coming to the dealership and they want to check things out, there are ways people can get ahold of you.

Scott DUCK Williams: [00:40:45] Absolutely. There’s like several ways, of course, Facebook, it’s under Scott D Williams. They won’t let me put duck in there too close to some things, you know so so Scott D Williams but in parentheses outside is duck you got to always call me my number is 7704023482. Or you can hashtag doing a little hashtag deal with duck. Just look that up. You’ll see pictures, you’ll see things I’ve done. You’ll find my phone number everywhere. Even start doing some Tik Tok videos. They’re stupid, but they get the laughs.

Brian Pruett: [00:41:16] That’s what TikTok is anyway.

Scott DUCK Williams: [00:41:18] I mean, you know, I could put a car on there and put X amount of dollars for sale. No interaction. I do something stupid like the duck, like the alter ego. Scott Tina, if you haven’t met Scott. Tina, It’s pretty funny.

Brian Pruett: [00:41:31] You want to share her while you’re here?

Scott DUCK Williams: [00:41:33] Yes. So I love doing goofy things. It takes me a moment to do goofy things. I mean, I’m a natural, nervous person. If I get up on stage, I start sweating and do something like that. It takes me about 30 minutes to an hour to get ready. We got a blond wig and we do like little skits, like there was one we did How to change a tire, you know, We did. I did. This last one I did was Scott Tina was Toys for Tots shopping at Wal Mart. And Scott.

Brian Pruett: [00:42:03] Tina.

Scott DUCK Williams: [00:42:04] Nice. You should have seen the looks I got. Whoa.

Brian Pruett: [00:42:07] You were at Wal Mart. Was it midnight? I mean, no, it was the.

Scott DUCK Williams: [00:42:10] Middle of a day, you know, during Christmas time. And these people are like, Oh, what is this dude doing? I was like, I just went there and just got a big old buggy, filled it full of toys. And my assistant is like, You know how much it’s going to be? I said, Oh, it’s going to be about $100. I don’t shop. It wasn’t. And then I was like, okay, cool. I don’t care. You know, it’s just for fun, Just for for Toys for Tots. Why not? You know, So, I mean, I have fun doing stuff like that. You know.

Khristie Staines: [00:42:36] I would have love to see that I need a sick dog.

Scott DUCK Williams: [00:42:39] Facebook. It’s on Facebook. Just look up my videos.

Khristie Staines: [00:42:42] I sent you a friend request this morning, so.

Scott DUCK Williams: [00:42:45] I got it. And you know, to me, if even selling cars is having fun, you know, selling myself is having golf tournaments. I didn’t win, of course, but just having fun meeting people, like you said, network. And that’s pretty much what we’re doing there and helping support great organizations, too.

Brian Pruett: [00:43:02] So that’s what it’s about, just helping others. I don’t care if it’s just like we said earlier, the simple thing is opening a door for somebody. Absolutely. Just just doing something like that. We’re in the second year of 2010 or second year. We’re in the second week. I can’t if there’s if there’s two years of 20, 23, we’re all in trouble. Yes.

Khristie Staines: [00:43:20] No, that’s right.

Brian Pruett: [00:43:21] We’re in the second week of 2023. Last week, I had the folks share some a little bit of a wisdom of what folks can do for the new year. So I’d like for you guys to do the same thing. Sierra, can you give somebody what can somebody do for the New Year?

Khristie Staines: [00:43:37] Let’s see. Well, my company has a word that they pick for the new year each year. This year the word is accountability. So hold yourself accountable because you are the only person that’s going to get yourself anywhere. And you’re also the only person that you can blame when you fail. So hold yourself accountable and do what you have to do to get where you want to be. I guess that’s that’s going to be my word of wisdom.

Brian Pruett: [00:44:08] All right, duck.

Scott DUCK Williams: [00:44:09] Well, words of wisdom told me so now my words of wisdom is probably just smile at people. I mean, that goes a long way. I mean, anybody in your five foot area, what we call is closeness, you know, bubble. Say hello. It’s been a rough two years. It’s been a stupid two years, hasn’t I? Yeah, I ain’t stupid. Yeah. I mean, we seen cars, we seen houses going crazy. But just smile and say, Hello, How are you? I mean, if you ever see me in Walmart, definitely say hello.

Brian Pruett: [00:44:42] Especially if you’re wearing a dress. I’m coming to say hello.

Scott DUCK Williams: [00:44:44] Well, no, it’s not.

Brian Pruett: [00:44:45] It’s not a dress.

Scott DUCK Williams: [00:44:46] It’s just a hair. It’s just a wig. Okay.

Brian Pruett: [00:44:48] You can’t do that.

Khristie Staines: [00:44:49] Oh, I bet you’d get so many views if you wore a dress. No.

Scott DUCK Williams: [00:44:55] I hope my assistant’s not listening.

Brian Pruett: [00:44:57] Just gave her an idea.

Scott DUCK Williams: [00:44:58] Yeah, you know.

Khristie Staines: [00:44:59] I hope she.

Scott DUCK Williams: [00:44:59] Is. I’m not wearing a dress now. Does me wear a wig? There might be. So, Scott, Tina has told me that she has a sister, so she might be introduced sometime, too.

Brian Pruett: [00:45:10] Now, I would like to see them together.

Scott DUCK Williams: [00:45:13] I don’t know how that’s going to happen, but we’ll. We’ll figure.

Khristie Staines: [00:45:15] I’ll figure it out.

Scott DUCK Williams: [00:45:16] Absolutely. That’s above me on the on the smashing videos together. And I don’t know how to do all that. Right. But, you know, words of wisdom, just smile, be happy, be nice to people. You know, somebody wants to get over in traffic, let them over.

Khristie Staines: [00:45:31] Yeah.

Scott DUCK Williams: [00:45:31] You know, open the door. Like you said, Close the door for somebody. You know, Just say thank you and frickin thank you.

Brian Pruett: [00:45:37] Right.

Scott DUCK Williams: [00:45:38] It’s been rough, right?

Khristie Staines: [00:45:39] Yeah, Definitely be nice to people. You never know what somebody’s going through. So. Absolutely. Just just don’t let your day or what you have going on affect anybody else’s day because they may have it way worse than you and they still have a smile on their face.

Brian Pruett: [00:45:53] So true. And there’s not there’s not many people out there that I don’t think are going through something. Everybody’s going through.

Khristie Staines: [00:45:59] Something. Everybody’s going through something. That’s how you let it affect you.

Brian Pruett: [00:46:02] Yeah, right. Hey, Stone, give us some words of wisdom for the new Year.

Stone Payton: [00:46:06] I’m going to kind of come behind Sierra here and I would say serve, serve first, serve early, serve often. There’s it always seems to come back tenfold anyway from a business standpoint or a personal relationship standpoint. But I find that you also just get immediate reward. I don’t know if it’s dopamine or whatever it is, but just serve man. It always comes back to you, makes you feel.

Brian Pruett: [00:46:29] Wonderful and gives you a natural high. Let me just tell you, doing that, it gives you a natural high. Yeah, well, Sierra Duke, again, I appreciate you guys being here, sharing your stories. I mean, it takes a lot for people to be vulnerable, but I enjoy him and thank people for being that vulnerable and sharing because somebody out there is going through something like you guys did and they needed to hear that. So everybody out there who’s listening make it a fabulous Friday. Be positive and be charitable.

 

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.

January 12, 2023 by John Ray

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.
Family Business Radio
Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.
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Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc.

Rachel Donnelly, Black Dress Consultants and Derek Chard, Payroc/TWC Atlanta Inc. (Family Business Radio, Episode 40)

On this episode of Family Business Radio, host Anthony Chen welcomed two esteemed business owners to the studio. Rachel Donnelly discussed her personal history with loss and what motivated her to create Black Dress Consultants, the services they provide, and much more. Derek Chard talked about the biggest concerns local business owners face in today’s economy, the biggest misconceptions of the merchant services industry, advances in technology and how that changes business, and much more. Anthony closed the show with a commentary on how financial planning can be overwhelming. He suggests starting somewhere small and keeping it simple.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Black Dress Consultants

Black Dress Consultants handle the business of death so you don’t have to. By coordinating with attorneys, financial advisors, accountants, etc., they offload the administrative tasks that come with legacy planning and after loss, so you can focus less on the logistics and more on creating space to live worry-free and grieve peacefully.

Website | LinkedIn | Facebook | Instagram | Twitter

Rachel Donnelly, Owner / CEO, Black Dress Consultants

Rachel Donnelly, Owner / CEO, Black Dress Consultants

Some days Rachel Donnelly feels like a real-life Little Orphan Annie whose life should be subtitled “Death Becomes Her.” (She’s joking! Sort of.)

Growing up, Rachel used to accompany her father on his house calls and hospital rounds, which gave me a deep understanding of compassion and leaning into hard spaces. When she was 16, my father passed away at the age of 48. A few years later, she moved my grandmother to an assisted living home where she passed shortly after. Several years later, her mother was diagnosed with cancer and passed away shortly thereafter. Her passing left Rachel with five houses to clean out and sell, as well as her role as caregiver for her uncle.

After Rachel’s uncle passed away, she assumed the role of Co-Executrix of his estate. Needless to say… she’s dealt with a lot of death. And in these instances — especially the two where she was Executor — there were so many decisions to make and tasks to complete. And she was doing it all while trying to work full time, raise two small kids, run a house and stay married (because let’s be honest… life never stops, not even for death).

Rachel vividly remembers standing in the parking lot of the bank after spending hours trying to (unsuccessfully) open an estate banking account and thinking to herself, “Why isn’t there someone who can help project manage this dumpster fire?!” Which is how Black Dress Consultants came to be.

She created this business because this is the service she wishes she had available to her then. Many times over, Rachel has been where you are right now. She understands how overwhelming and emotionally taxing it can be. But you don’t have to do this alone.

The Black Dress Consultants are here to help you manage the expected and unexpected of end-of-life. Whether you’re looking for someone to help legacy plan, or you’re dealing with the loss of a loved one and don’t know where to start, they have ample experience in taking tasks off your plate so you can free up space to breathe.

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Payroc/TWC Atlanta Inc.

Payroc is a full-service payment processing company headquartered in Chicago, Illinois. They also have a headquarter office right here in Atlanta, GA. They pride themselves in taking a consultative approach with business owners to improve their payment acceptance processes while mitigating the cost of payment acceptance, specifically credit card acceptance. They have a plethora of networks, software, and hardware to best serve the clients’ needs.

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Derek Chard, Owner, Payroc/TWC Atlanta Inc.

Derek Chard, Owner, Payroc/TWC Atlanta Inc.

Derek Chard has been a sales professional and business owner in various industries for the last 10 years. He grew up working for his family’s businesses, attended the University of Connecticut, and then moved down to Atlanta, GA in 2017 from CT.

He has worked in and held leadership positions in financial services, telecom sales, office supply sales, and now payment processing. Derek now runs an Independent Sales Office for Payroc Inc.

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Anthony Chen, Host of Family Business Radio

Anthony Chen, Lighthouse Financial, and Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Anthony Chen, black dress consultants, consultants, Derek Chard, Family Business, Family Business Radio, Lighthouse Financial, Lighthouse Financial Network, payment processing, Payroc, Payroc/TWC Atlanta Inc, rachel donnelly

Terry Bowser, Mutual of Omaha Mortgage

January 11, 2023 by John Ray

Terry Bowser, Mutual of Omaha Mortgage
North Fulton Business Radio
Terry Bowser, Mutual of Omaha Mortgage
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Terry Bowser, Mutual of Omaha Mortgage (North Fulton Business Radio, Episode 599)

Terry Bowser, Reverse Mortgage Advisor at Mutual of Omaha Mortgage, joined John Ray on this episode of North Fulton Business Radio. Terry discussed the origins of the reverse mortgage product, the profile of individuals most likely to benefit from a reverse mortgage, the changing attitude of financial advisors toward this product, success stories, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Mutual of Omaha Mortgage

The Mutual of Omaha Company has been helping customers since 1909. Inspired by hometown values and committed to being responsible and caring for each other, they exist for the benefit of their customers.

And, like their customers, they thrive on relationships and building genuine, enduring connections. As a mutual company, their focus isn’t on increasing share prices. It’s helping customers reach their financial goals.

What that means is if you’re considering a reverse mortgage loan, you can feel secure knowing Mutual of Omaha Mortgage exists solely to do right by their customers, every time.

They understand that for some companies a loan is transactional. That’s not them, and it never will be. A reverse mortgage is more than a financial decision. It’s the promise of a life you want to build and the memories you want to make. And that’s why before they talk reverse mortgage loan, they focus on you and your needs.

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Terry Bowser, Reverse Mortgage Advisor, Mutual of Omaha Mortgage

Terry Bowser, Reverse Mortgage Advisor, Mutual of Omaha Mortgage

Terry Bowser is an Indiana University of Pennsylvania graduate who served two years in the US Army in the Medical Services Corps. at Ft. Carson, Colorado. He had a 27-year career as a hospital surgical product marketplace sales representative and 15 years as a Reverse Mortgage Advisor.

He loves helping our senior population effectively use the wealth tied up in their homes as a life changing tool. He and his wife love celebrating life with their five adult children and fourteen grandkids.

Terry has been active as a Special Olympics swimming and baseball coach for twenty plus years.

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Questions and Topics in this Interview

  • How are Baby Boomers handling their retirement years
  • What are some ways that a reverse mortgage can help a senior homeowner?
  • What are some myths about Home Equity Conversion Mortgages?
  • Is the reverse mortgage “refinance” the only type of loan offered?
  • Have financial advisors changed their view on reverse mortgages?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

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Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: John Ray, Mutual of Omaha Mortgage, North Fulton Business Radio, Office Angels, renasant bank, reverse mortgage, reverse mortgage advisor, Terry Bowser

How To Maximize Your Value Using a Quality of Earnings Report, with Elliott Holland, Guardian Due Diligence

January 10, 2023 by John Ray

Quality of Earnings
How to Sell a Business
How To Maximize Your Value Using a Quality of Earnings Report, with Elliott Holland, Guardian Due Diligence
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Quality of Earnings

How To Maximize Your Value Using a Quality of Earnings Report, with Elliott Holland, Guardian Due Diligence (How To Sell a Business Podcast, Episode 6)

Elliott Holland, Managing Partner of Guardian Due Diligence, joined host Ed Mysogland to discuss how a Quality of Earnings report maximizes the value of a business in a sale, reduces the risk of buyer objections, and helps secure completion of the transaction.

How To Sell a Business Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Guardian Due Diligence

Guardian Due Diligence provides Quality of Earnings for Self-Funded Searchers. They have three options to choose from, including a “Done for You” financial diligence service.

Guardian’s 21 accountants are from the top 3% of CPAs from the past 15 years of interviewing.

How are they different & better? Alongside each Quality of Earnings, they advise their clients on how to execute better deals leveraging their 20+ years acquiring small and medium sized businesses. They are deal guys who manage accountants who help entrepreneurs buy better businesses.

Want to know if a CPA firm or a full-service diligence firm like Guardian is the right choice for you? Take their 5-question assessment here.

Company website | LinkedIn | YouTube

Elliott Holland, Managing Partner, Guardian Due Diligence

Elliott is an expert in the acquisition of small and medium sized businesses. He helps first-time buyers like you manage through the challenging and nuanced due diligence process. He’s been in this space since before they called it ETA. His burning desire is to take you through a comprehensive diligence process and guard you from expensive mistakes based on his vast experience in the deal business.

He’s worked for the nation’s best business acquisition firms like The Watermill Group and Linx Partners and then started his own acquisition firm where he apprenticed under an industry veteran. He hasn’t seen it all but he’s seen a lot. His Harvard MBA doesn’t hurt either.

Elliott started Guardian because the diligence solutions for smaller deals frankly stink. He created a better solution to help buyers avoid doing bad deals and help buyers execute deals with confidence. We all want confidence when making million-dollar investments.

He caught the acquisition bug in 2009 – his first year of business school, then worked in private equity (PE) in order to gain skills from the nation’s best business acquirers. Like you, Elliott started his own firm to go out and buy companies in the automotive, industrial, and healthcare space.

LinkedIn

Ed Mysogland, Host of How To Sell a Business Podcast

Ed Mysogland, Host of “How To Sell a Business”

The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

Connect with Ed: LinkedIn | Twitter | Facebook

TRANSCRIPT

Intro: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business. Until now. Welcome to the How to Sell a Business Podcast, where, every week, we talk to the subject matter experts, advisors, and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.

Ed Mysogland: [00:00:36] On today’s show, I got to interview, and it was my pleasure and it really was, because I got to interview Elliott Holland. I’ve been following him on Twitter for quite some time, and he always has some thoughtful comments about due diligence, and in particular quality of earnings. And you may not know that term, but it’s becoming more and more prevalent in the deal making lexicon.

Ed Mysogland: [00:01:04] And so, I think what you’ll find, and certainly I did, is just how important establishing quality of earnings is, whether you’re a buyer or seller or an institution, relying on financial data that’s being shared is imperative to the success of a deal. And Elliot – oh, my gosh – he shared so much and so many good stories about its application and the value that he brings to a transaction. So, I hope you enjoy my conversation with Elliott Holland of Guardian Due Diligence.

Ed Mysogland: [00:01:44] I’m your host, Ed Mysogland. I help business owners learn what creates value in their business by interviewing people and advisors and buyers and sellers who have been in the trenches of acquiring and selling businesses.

Ed Mysogland: [00:02:04] Today, you know, it’s going to be a special episode because one of the things that, in my world, we’re seeing more and more is a thing called QoE. And I have been following this guy along on Twitter for quite some time. His name is Elliott Holland. And you heard his bio before we got started. But he’s the guy for this work. And I have learned so much. And I’m certain you will, too. So, Elliott, welcome to the show.

Elliott Holland: [00:02:33] I’m glad to be here. It’s exciting information and I’m going to make it lively. We’re going to have some fun.

Ed Mysogland: [00:02:38] Right on. Well, like I said, I talked a little bit about your background before we got started, but is there anything you want to talk just at high level about Guardian?

Elliott Holland: [00:02:49] Yeah. We do lower middle market and main street deals, I believe, better than anyone, because I come from the buy side where I used to be making acquisitions in that part of the market. And what I mean is sort of under $30 million in purchase price or enterprise value. And so, it’s not just an accounting firm with CPAs used to audit who are doing these analyses, but it’s a deal guy who used to sit for, work with, execute transactions, now managing a team of accountants. Which means that the report is not just a piece of paper, but I can actually explain to the client what’s important, what’s not, how are they going to use it. And I think that increases the value of the work product substantially.

Ed Mysogland: [00:03:36] Well, one of the things that I was telling you before we got started is, a lot of people don’t know what QoE is, where it came from. And why now? Why are we seeing so much of it now? So, you might start from the beginning?

Elliott Holland: [00:03:53] Sure. So, in public deals, if I’m buying Coca-Cola, Pepsi, Home Depot, Ford, those companies get audited every single year by two top four accounting firms. So, when I go buy a share or if I want to buy the whole thing, there’s infinitely well-known financial information at all times on these companies.

Elliott Holland: [00:04:16] For small private companies, there is zero of that. There’s no audit requirement. I’m an owner. Other owners know this. Taxes are meant to be efficient and we make them very efficient. Financials are our best representation of what happened in the business.

Elliott Holland: [00:04:40] So, the quality of earnings is no more complicated than an audit-like tool to help owners, buyers, and advisors in these lower middle market deals understand the cash flow and the financials of a business, particularly ahead of a big transaction.

Elliott Holland: [00:04:59] So, why do they call it quality of earnings? The reason people call it quality of earnings is because businesses are valued off of a multiple of earnings. Earnings is no more complicated than profit. So, if you’re in business, depending on the size, you know, three to maybe ten or eleven times earnings is what you will fetch in a price.

Elliott Holland: [00:05:20] And so, for a buyer or a seller in a transaction, it’s very important to understand what the true earnings are, which means unraveling some of the good enough stuff that can be in financials of all owners to make it specific enough so a financially inclined buyer can very quickly get to the price of a business and pay owners the big checks that come with these deals.

Ed Mysogland: [00:05:49] So, I’m curious to know whether or not by doing this if risk changes.

Elliott Holland: [00:06:00] Tremendously.

Ed Mysogland: [00:06:02] Right. So, a multiple just reflects risk. And I’m curious to know – and we’ll talk about it down the road here – how the conclusion of your services changes the risk profile of the acquisition target.

Elliott Holland: [00:06:24] Sure. So, my average deal is typically a sort of sub $5 million enterprise value transaction. But we do many deals that are up to $30 or 40 million. For most of my buyers, they are first time buyers. So, I work primarily for buyers buying companies, and 75 percent are first time buyers. So, they come into the market saying, “I want to buy a business. I think it’s a wise investment. I’m not a financial person. I see a lot of risk around this financial area I don’t understand.”

Elliott Holland: [00:07:04] And even my buyers who are very financial, private equity buyers, experienced buyers, they know that the packet of information they saw from the business owner or from the broker is going to be in a very favorable state. So, let’s just say tremendous risk because it’s a $5 million transaction. It’s $5 million worth of risk.

Elliott Holland: [00:07:24] After you do a quality of earnings and you know that the earnings, and so therefore the multiple you’re going to put on the earnings are within a very, like, small tolerance, the $5 million risk goes down to, I think, this is plus or minus 5 percent or 10 percent. So, now, we’re talking a-quarter-million dollars or a-half-million dollars of risk. And I could get more complex than that, but it goes from the full 100 percent of enterprise value to 5 or 10 percent or less.

Elliott Holland: [00:07:54] And so, now, as a buyer or my client, I’m not worried about should I do the deal or not. It’s should I ratchet the thing up or down a-quarter-million dollars? Should I structure it differently plus or minus a-quarter-million dollars? And that just puts everybody to sleep.

Ed Mysogland: [00:08:09] Well, it’s not going up. If I’m with the buyer, it’s not going up.

Elliott Holland: [00:08:15] Well, that’s where your job is, Ed. I mean, I got to be honest, it all depends on the negotiation. I have seen it go both ways. But yeah, for my clients I would not mean negotiating for the up on that.

Ed Mysogland: [00:08:28] You know, one thing that comes to mind – and I know I’m going out of order of kind of my talking points – I’m curious to know whether or not does doing a quality of earnings report, if I’m a buyer and I’m using SBA financing, does this count as buyer’s equity toward the transaction? That’s a real interesting dynamic if I’m the buyer and I can apply this to my deal.

Elliott Holland: [00:09:00] So, my understanding is it doesn’t apply to equity. However, about half of my clients end up paying for the quality of earnings service through the transaction. So, they added on as an expense a cost in the transaction so that when the transaction goes for 5 million, they may tack on an extra couple of hundred grand for expenses and you can pay that fee through the deal.

Ed Mysogland: [00:09:27] Yeah. I get it.

Elliott Holland: [00:09:30] Well, here we go even further. So, to your point, Ed, and I didn’t see through it as quickly. Sorry, man.

Ed Mysogland: [00:09:37] It’s early.

Elliott Holland: [00:09:38] You’re wiser than me. Yeah, I need another cup of coffee.

Ed Mysogland: [00:09:41] I doubt it.

Elliott Holland: [00:09:41] If I’m a buyer and I pay for the quality of earnings, so I pay the 20 or 30 grand for a quality of earnings out of pocket. And then, I get reimbursed for that because I do that quite often and the transaction pays my provider. Then, essentially, that money that I would have paid out of pocket I can now put into the deal as equity. So, effectively you do move an out of pocket expense to equity. Yes.

Ed Mysogland: [00:10:07] Well, I’m just curious because if I’m a buyer and if I can apply this, you know, scrutinizing what I’m buying to my equity as opposed to tacking it on, on the backend, I would have to imagine the SBA and the powers that be would find that a favorable strategy by most buyers.

Elliott Holland: [00:10:30] And here’s what happens that people don’t recognize. So, over half the deals – I’m just going to say your, Ed, as if you’re the buyer – your SBA lender is calling me early and saying, “What’s up with this? What did this mean? Why is this represented here in the financials?” So, what happens when there’s not a quality of earnings in your deal?

Elliott Holland: [00:10:58] What it means is your bankers are making up negative answers to all these questions and docking either the price of your deal, the interest rate, the speed of your deal, how quickly it can get closed, or whether they want to do your deal at all. And so, I think there’s the equity piece of it, but it’s also the SBA does not always require a quality of earnings. Sometimes they do. But even when they don’t, the reality is the SBA can ingest a quality of earnings so much easier than the typical stack of financials from a private business.

Ed Mysogland: [00:11:35] So, do you have any kind of exposure for doing this kind of work? I mean, I’ve got to imagine, you know, just your normal errors and omissions and negligence kind of thing, right?

Elliott Holland: [00:11:47] Yeah. I think there’s two or three types of exposure. I think there’s the absolute legal exposure. And that is, in my engagement letter, I clearly state that there’s no way in 30 days I’m going to get to the bottom of 30 years of financials for 0.1 or 1 percent of the transaction value. I will do my best given what the clients are willing to pay for. So, that’s kind of the strict legal liability.

Elliott Holland: [00:12:17] Then, there’s like the document liability. So, this document travels, your lender sees it, your equity investors see it. And the first two pages kind of say, “Hey, look. We did these procedures, but we didn’t do these procedures. So, you should understand that had we done more procedures, we would have gotten a more accurate answer.”

Elliott Holland: [00:12:36] Then, I think there’s reputational risk, which is, if you start doing poor work and you’re in the market as often as I am, people start questioning your work, and then the value of the work diminishes. So, there’s liability.

Elliott Holland: [00:12:53] And it’s also, for me, I’m an entrepreneur, I’ve been on the buy side, now I’m an advisor. All of my clients are putting up over $1,000,000 based on my advice, I take all of that seriously.

Ed Mysogland: [00:13:05] A hundred percent. And I’m with you. And my point from the exposure standpoint was procedurally. I mean, as an appraiser, I conform to USPAP, the Uniform Standards of Professional Appraisal Practice. I got to adhere to this is how I build a report or how I can deviate. So, I was just curious to know the process and where does the level of assurance stop for someone like you? You know what I mean?

Elliott Holland: [00:13:44] Sure. Yeah. No, I do. That’s a great question. Here’s what I would say, and I’ve been an expert witness on cases where fraud has been claimed in transactions against other QoE providers and testified to the help that a quality of earnings provides, but that is not a silver bullet solution. The assurance level is a lot of times tied to how good your provider is and how many procedures you have done, which typically also implies a cost.

Elliott Holland: [00:14:24] So, what I would say after doing this for almost 15 years, you know, for most providers, if you get a good referral, you’re going to get at least like a C valuable piece of analysis. If you are sort of financially inclined or you get someone who has really good ratings, you’re probably at a B level. I think to get to an A level, you really just need to be sure the procedures that you’re getting done match the risk in the business that you’re buying.

Elliott Holland: [00:14:57] So, like, a business with a lot of inventory, you need to make sure that your provider is good with inventory. For a business that has, you know, upfront payments for quarterly services, you need to make sure that that provider understands prepays and unearned revenue. And when you get to that level – and here’s where I love entrepreneurship and acquisition because it doesn’t have to be audit accuracy – you just need to know is the business earning plus or minus 5 percent relative to what you thought, given all the risks you know as a buyer and the multiple you apply to the business.

Elliott Holland: [00:15:37] So, within that sort of 5 percent – and I’m using five, maybe it’s three or seven – I think any good provider can get to that level of insurance minus, what I would say, 1 percent that are out there, that if someone’s been spending 25 years to be fraudulent in their financials, you have to be wary that some things are just really hard to catch.

Ed Mysogland: [00:16:01] A hundred percent. Yeah. So, what is the process? I mean, I’m certain some people had reviews and audits, but what generally is the process for a quality of earnings report?

Elliott Holland: [00:16:17] Sure. So, we’ll send out a due diligence list that has information about the financials. It’ll have bank statements, we’ll ask for those, financials, taxes, payroll statements, and other pieces of data inventory lists, org charts. And what we do in our process is sort of triangulate data through different sources of the same information.

Elliott Holland: [00:16:41] So, what does that mean, Elliot? So, on a recent deal, ecommerce business in the Midwest. So, their revenue is coming through their financial statements. You can see revenue. It’s the deposits in their bank statement. Not a lot of transfers. And it’s represented on their taxes, net of tax stuff that you can do from that perspective. It’s also in their operating system from sales aggregated across all their customers. So, now I’ve got four different areas to see revenue.

Elliott Holland: [00:17:12] And what I do is, you know, there’s typically always two to four areas where I can get any particular number of importance. And we’re triangulating the data to see if all the different pieces of information are saying the same thing. And when they don’t or when they’re a little off, we start asking questions to dig into more data to validate. When they all say the same thing, we feel more confident that they’re accurate.

Ed Mysogland: [00:17:33] I got it. So, I’m assuming everybody that you work with tends to use virtual data rooms.

Elliott Holland: [00:17:45] Oh, yeah.

Ed Mysogland: [00:17:45] I can only fathom, you know, here I’m going to start emailing you all of that.

Elliott Holland: [00:17:51] Although, I have to tell a funny story. When I started years ago on the buy side, I had a partner who was in his upper 50s and the buyers can be, you know, at their retirement age. And the guy was like, “All right. Well, what’s your address?” “Like, what?” “Oh, you want me to send all this data, what’s your address so I can send it?” And I’m on the phone, I’m like, “Flash drive.” And my partner is like, “No, Elliot. He wants to send all the financial through the mail so you can scan them.” So, every once in a while, you get an old school situation. Ninety-nine percent of the time virtual data room.

Ed Mysogland: [00:18:29] So, I know when we have been faced with quality of earnings or someone has requested it, everybody’s like, “Well, I’ve got a CPA.” So, tell me the difference. You know, how do you respond to that? Because you are a CPA, right?

Elliott Holland: [00:18:55] I’m not.

Ed Mysogland: [00:18:56] No, your team is.

Elliott Holland: [00:18:57] I have 20 plus that work for me. I’m a Harvard MBA, so people tend to give me a pass. I know a little bit about it.

Ed Mysogland: [00:19:03] Yeah. You know your way around the books.

Elliott Holland: [00:19:05] So, I tend to use an example in their industry. So, I’ll say, “You know, divorce attorneys could do your contracts in your business, but do you have a divorce attorney doing your contracts? And estate planning folks could draw up your real estate trust, but is that who you have do it? I mean, a runner in the 100 meters could also run a marathon, would you bet on 100 meter sprinters to do your marathon? Now, would the person know general how to run a race? Sure.”

Elliott Holland: [00:19:42] But what ends up happening is, and this is my general point of view on this, there’s always the cost basis bottoms up. Like, why would I spend any incremental dollar on anything, which is the entrepreneur’s first disposition. But I push them on bottoms down. So, this is a $20 million paycheck and they’re squabbling over 20,000 bucks, 0.1 percent.

Ed Mysogland: [00:20:04] But they do. And you sit there and you’re like, “How in the world?” And, again, understanding that the business owner likely has pinched and saved and scrimped and made those types of decisions. And it doesn’t matter how many zeros it is, it’s just the prospect I’m spending money.

Elliott Holland: [00:20:32] Ed, I think when I started Guardian, I used to lay out the logical based argument. And I started realizing, like, who am I talking to? These are people who have, in a rugged way, made their own decisions their whole career. And then, what I started doing is making one or two statements.

Elliott Holland: [00:20:51] So, say, a person is doing HVAC. I’m like, “Oh. Well, I can just get my plumber handyman to do my AC system in my new house.” And I tend to just stop now. And, typically, the person will argue why it’s too expensive, rah, rah, rah. And then, a huge portion will come back a couple of days later when they have had a chance to think about it and realize the error in their ways. And that was one random example.

Elliott Holland: [00:21:20] But people who are experts in their craft, it’s like, “Hey. You’ve been doing professional excavating services for 30 years. How about I go get a guy that’s been out for two years to do the same job? What would you say to me about that?”

Ed Mysogland: [00:21:37] A hundred percent. And I do something similar. I sit there and, like, I’ve never gone wrong going first rate no matter what I’ve bought. And it’s the same thing here, but the risk is so much greater. And it’s astounding that you would even consider going on the cheap when there’s so much at stake.

Elliott Holland: [00:22:01] Ed, I can’t tell you how many times this year somebody went with a cheaper QoE provider or their own financial analysis or somebody’s best friend’s cousin CPA or accountant, wink, wink, with no designation. And then, 30 days before they closed, they’re ringing me, “Hey, man. Can you fix all this crap that I screwed up?” And it’s always like, “Hey, I just got this one question about working capital.” And I get on the phone with them, it’s like, “No. Your whole analysis is off, buddy. And you’re supposed to close in 30 days.”

Elliott Holland: [00:22:36] And I think some folks believe that, “Hey, I’ll go as far as I can with X resource, and then if I get stuck, I can always – ” no. Ed, you make sure these deals move at a healthy pace. And when the pace starts slowing down for any reason in these deals, everybody starts getting nervous. But they’re not getting nervous about $20,000. They’re getting nervous about my $20 million check that I don’t think buyer X has the money or – what we call – the heart to bring to the table. And now you’ve created $20 million worth of risk buyer by skimping on $20,000.

Elliott Holland: [00:23:16] The other reality is a third of my clients, Ed, are probably smarter than me in this stuff, investment bankers, private equity folks, industry experts. But in a 60 to 90 day process to close, they need to go understand the seller, get to know the seller, get to know the operations, get to know the industry better, find a house in this new area, convince their family, wife, and kids to move. And their highest and best use isn’t sitting in a bunch of financials doing accounting work.

Ed Mysogland: [00:23:46] Yeah. Well, the funny thing is that you sit there and you’re like, “How is it that you do not see this? If you can minimize risk, why wouldn’t you do that?”

Elliott Holland: [00:24:01] I think I have a hypothesis.

Ed Mysogland: [00:24:04] Hit it.

Elliott Holland: [00:24:05] Because people always call different folks in this business unsophisticated. Ed, you’ve heard it. Brokers, sellers, buyers, everybody is stupid. No. I think everybody goes by their incentives even when they’re skewed. I think a lot of owners have minimized their payment to accountants and lawyers for 30 years. And they have not paid a cent more than what they absolutely have had to in these areas where an extra 1,000 bucks or 3,000 bucks in any given year could have minimized $10,000 or 100,000 worth of risk.

Elliott Holland: [00:24:45] And so, they’ve got no way with those $1,000 lack of investments and maybe I have $3,000 of risk or 10,000. Now, it’s a $20 million deal and nobody calibrated that the new risk on the table was 20 million. The maximum risk most business owners have is the sum of their profit for that year. Now, it’s not the sum of the profit. It’s four, six, eight times that. And I think people just don’t recalibrate.

Ed Mysogland: [00:25:11] Oh, so far that might be the best thing that’s come out of your mouth. That’s a good one, because you’re right. I mean, most business owners look at this kind of work – not this kind of work – their CPA and attorney, it’s a toll booth. I got to pay to get to the other side. Now, it’s, no, we’re sizing up risk. This is quantifying and justifying the risk associated with your business and the earnings, obviously, that go along with it.

Elliott Holland: [00:25:42] Or something like this, how much would you pay? And people don’t do this, but if there was a service to really get, like, a ten year go forward read on a potential business partner or some other thing of that huge magnitude – I won’t talk about other partnerships with personal nature – but if you could actually really do this level of work, most of those things don’t have anyone or don’t have data at the level that you do in this.

Elliott Holland: [00:26:09] I think the other thing that gets people caught up, Ed, is they have lost faith in their accountant, but they’re still paying them. And they may not tell you that. They’re definitely not going to tell my client, the buyer, that. Their accountant may not even know that. But a huge portion of my friends that owned businesses call me because they’re trying to figure out whether a quality of earnings will help straighten out their accounting stacks.

Elliott Holland: [00:26:36] So, they’re paying a couple of grand, 10 grand, 20 grand a year for the stack of accountants that they still don’t trust. And so, now you’re asking the owner to pay another sum of money to a group of people who have messed up their trust over years. And I think that may be a secondary reason that we don’t pry into enough around why folks try to skimp on this, what I would almost call, mission critical service.

Ed Mysogland: [00:27:02] And the funny thing is, I guess the way I was looking at it is I just don’t understand that – for example, a couple of weeks ago, my kid, she was having abdominal pain. And I didn’t ask how much it was costing. I wanted to make sure whatever was wrong with her was going to get fixed.

Elliott Holland: [00:27:31] You had a better example than me. Do you go to a head doctor about your abdomen? Do you go to a foot doctor about your heart?

Ed Mysogland: [00:27:39] Right. Well, I don’t know if it was better, but I was thinking about from a cost standpoint – oh, my gosh – it mattered nothing. All I wanted to do was make sure that whatever happened to her, she was okay. And the same thing from a deal standpoint that if this is the deal you want, you should be willing to pay in order to ensure that you’re getting the deal that you think you’re getting.

Elliott Holland: [00:28:06] Well, let me tell you a couple of examples, because I think people love stories. So, I had a client about a year ago. This was a sell side quality of earnings. So, this is where I was working for a person who was selling their company and they had had a friend who was in private equity who said, “Dude, you do not want to be fighting the equivalent of me without your numbers buttoned up. Go get a guy to do quality of earnings. I know this guy Elliot of Guardian.”

Elliott Holland: [00:28:30] So, we’re doing his work and he was gunning for a certain EBITDA mark because somebody had given him above 10X multiple. I mean, he was going to get paid, you know, $30 million plus for this business. And he was kind of meandering through with a slow bookkeeper, and limited access, and didn’t want to make himself available.

Elliott Holland: [00:28:53] And then, we got closer to the end of the year and instead of this $3 million EBITDA mark he thought he was going to hit, it was almost questions of whether the efficacy of his whole accounting stack was even reliable. So, now he’s like, “Well, I just need to get a number so I can get these private equity folks to give me a valuation.” And then, he has a conversation with one of the private equity buyers and he’s like, “Look, Elliot. If I can just get this to $2.1 million of EBITDA, they’ll still pay me the above 10X multiple and I can get this thing done in 30 days.”

Elliott Holland: [00:29:24] In that case, had that person just been real about their true situation, gotten their numbers in order quickly and been more available, they would have gotten a bigger paycheck sooner.

Elliott Holland: [00:29:36] Let me tell you another example. So, on the buyer side representing a buying client, and a good advisor on the sell side would never do this. It was a Canadian company operating probably 100 miles north of the U.S. Canadian border. But they had financials and, of course, Canadian dollars and they had reported to the Canadian equivalent of IRS.

Elliott Holland: [00:30:02] Well, this broker thought it was a wise idea to instead of asked a Canadian accountant to do a U.S. dollar set of books, to ask a brand new friendly to the business brokerage U.S.- based accounting firm to completely redo the books, not using the old books as a basis, but going back to bank statements. What they said was invoices and the rest. So, initially, we’re thinking, “Oh, it’s just two versions of the same truth.” No. These financials were completely different. And oh, by the way, the U.S.-based firm hired by the brokerage had left out 35 percent of the expenses, such that EBITDA was affected by a bigger percentage than that.

Elliott Holland: [00:30:47] And so, when we’re looking at them apples to apples, just Canadian to U.S. dollars, they’re 40 percent off. Now, here’s the issue with that. Now, do I believe the Canadian version, the U.S. dollar version, or something else? Now, you have seller, broker, Canadian account, U.S. account on the same phone call, and none of them can say, “Hey, the other person is lying.”

Elliott Holland: [00:31:14] And so, for my buyer, what they earned by paying for their quality of earnings was they walked away from a $5 million catastrophe. I mean, those folks would have been able to tell him cash basis accounting, accrual basis accounting, Canadians, the U.S. dollar, Forex adjustments, EBITDA adjustments. They could have ran circles around my client with enough excuses than any person that was reasonably going through the process would have given up. But the quality of earnings said, “Hey, there’s no way this set of financials and this one can be true at the same time. Stop.”

Elliott Holland: [00:31:54] And so, that’s what people are actually buying. They’re buying how do I get my behind out of $5 million, $10 million of risk. Or as a seller, how do I keep my $5 million or $20 million check coming without a bunch of shenanigans.

Ed Mysogland: [00:32:12] Yeah. Oh, man. Did you ever follow it? Did it ever close? Not necessarily with your client, but did it ever close ever?

Elliott Holland: [00:32:21] I’m almost scared to ask because I’d have to call the brokerage.

Ed Mysogland: [00:32:25] I get it. I get it.

Elliott Holland: [00:32:26] And my client didn’t buy it, I’d say that.

Ed Mysogland: [00:32:29] Well, so I’ve got four CPAs on staff here. And the funny thing is they all run around and say the CPA is the most trusted advisor to the business owner, and there’s statistics about that. But at the same time I think an accountant has a lane. And I hate to dump my accountants in with generalists, but I think there’s specialists in this kind of accounting.

Elliott Holland: [00:33:13] Ed, you’re so right.

Ed Mysogland: [00:33:15] I’m getting ready to jam it to them. This isn’t for you. This is for me. Because I’m going to walk down and I’m going to say you may be the trusted advisor for QuickBooks, but – I’m just kidding.

Elliott Holland: [00:33:27] That’s it. For QuickBooks, for taxes, for valuation opinions, for audits, absolutely. But accountants and lawyers have terrible abilities to process any non-zero risk.

Elliott Holland: [00:33:44] At the top of the call, I said I’m a deal guy entrepreneur who manages accountants. So, what that says is I manage a group of people who cannot do well with any non-zero risk. And I’m a person who I’m used to paying, you know, $2 and dealing with a dollar or two of risk.

Elliott Holland: [00:34:04] And so, I think when they come to this trusted advisor piece, I think what accountants, lawyers, and other conservative compliance based advisors miss, is, a lot of business is taking risks and there’s not really an advisor that can help people understand risk.

Ed Mysogland: [00:34:21] Yeah. And as we’ve been in our sell side work – and I’m the Grim Reaper of business valuation – we sit down and we talk about this is the mechanics of how this deal is going to work just on a high level. You’ve got to warm up to the fact that these are the risk areas and someone is going to scrutinize them and suppress your value. That’s just the way the program works. So, you have a choice. You can go back and fix it and reduce that risk and then come back to the market. Or, you can go to the market and understand how the buyer is going to see it. And, to me, that is at least on the frontend.

Ed Mysogland: [00:35:07] And where I’m heading with this is, if I’m a sell side person – and we started to talk about this earlier – if I can minimize the backend re-trade after your work is done, why wouldn’t I do that? I mean, your fees, I’m certain they get scoped depending on the size and complexity. But generally speaking, I have to assume that whatever I’m going to pay is going to be less than the consequence of the re-trade on the backend, I have to imagine.

Elliott Holland: [00:35:43] Oh, by orders of magnitude. So, very quickly – and I’m sure you tell people this all the time – let me walk through a typical process of selling to private equity. They come in, they give valuations, and they know they’re competing with other firms so they’re going to give the most favorable valuation that they think that they can actually stand up and not laugh about to get the deal locked up. And they’re going to say subject to due diligence.

Elliott Holland: [00:36:10] They’re going to know that most often their team of due diligence providers, both on staff and folks like me that work for them, are going to be way more sophisticated, have way more time, are going to be better at finding nuanced things and talking about the risk of them than the seller’s representation will be typically only because of manpower. So then, they’re going to start not just finding real things, which I think any of us would say, “Hey, we should find the real stuff.”

Elliott Holland: [00:36:36] But what private equity will often do is to start nickel and diming about stuff and doing things like, “Well, when I thought the top customer was 15 percent, I was okay. But now, they’re 17-1/2 and I’m having trepidations about this. And I need to go back to my committee and see if we can still -” and it’s bull crap. But what it does is it delays the deal two weeks and you’re talking about 2.5 percent of your revenue as if it was, you know, God coming to Earth and then putting in some stones and breaking them apart.

Elliott Holland: [00:37:11] And then, also, what’s happening is, it can be a situation where a deal closes or doesn’t close, not because of real risk on a real deal, but because somebody was allowed to talk themselves out of a deal over some funky nuance thing that didn’t really matter.

Elliott Holland: [00:37:27] Let me talk about a different process for seller gets quality of earnings. It’s almost like airing your dirty laundry before the thing starts. So, it’s like, “Hey, I’m 30 pounds overweight. I’m probably going to have gout in my foot in a couple of weeks. I snore when I sleep. And here’s the stuff that you need to know.”

Ed Mysogland: [00:37:50] “Don’t you love me? You still got to love me. That’s who I am.”

Elliott Holland: [00:37:54] That’s who I am. But I make good money. I’m consistent. I go to church every Sunday. I take care of my kids. I’m funny. Look at all these great people that spoken about me. So, here’s the packet of real information. Do you want to deal with me or not?

Elliott Holland: [00:38:10] And in the business context, what that does for the seller is, here’s the money I’ve spent to give you a clear look at my business. Here’s the revenue by customer. Here’s how our income statement should look, how the balance sheet should look. So, now, when that same private equity buyer comes and says, “Oh, well. I thought it was 15 percent and it really was 17-1/2.” We say, “Oh, no. We said we were doing this deal on an accrual basis. The accrual basis is 15 percent. If you’re telling me a 17.5 on a cash basis, then we’re blowing up the whole deal because you’re going against your contract. Is that what you’re telling me, Mr. Private Equity Guy?”

Elliott Holland: [00:38:48] And so, we are $20,000 to 30,000 without having to do any incremental work on a Tuesday. And when you got some crazy call, you push them right back to the page in the analysis like, “No. You knew this going in.” And it makes it so much easier for, like, my sell side QoE clients, their process can go so quick because they already have the playbook.

Ed Mysogland: [00:39:10] Well, that was one of my questions, is, how much faster does it go when you can have this as an amendment or an addendum to your SIM and you just hand it? I mean, I got to imagine it goes substantially.

Elliott Holland: [00:39:24] Tremendously quicker. And it’s months. Here’s why. I had two deals in this past year where I get called, “Hey, I’m going to be selling my business later this year. I think I want to, but I’m not sure, blah, blah, blah. I’m going to try to go it alone. I already got a buyer that sent me a letter of intent. We’ve signed up. We’re good to go. We’re good to go.”

Elliott Holland: [00:39:47] So, I’ve marked the calendar because it always comes back. And it’s like, “Okay. So, how long is your deal, 60 days? Cool. Got it.” So, day 50, I’m like, “Hey, how’s the deal going?” “Oh. Well, they found this all. Oh. Well, they found that. Their quality of earnings said this. They said my income statement is totally that.” And then, they’re like, “Hey, man. I should have got you in. Can you come in here now and do something?”

Elliott Holland: [00:40:10] And the reality is, some of those times I am able to get in there and help kind of reconcile sort of buy side QoE to sell side QoE and get all the stuff going. But here’s what the delay is, so out of the 60 days, 30 days into the 60, somebody said, “I smell something I don’t like.” So, now they stop their 60 day process at 30 days. And until you justify that what they thought going into the deal is actually true, that deal doesn’t pick back up. So, that may be two months, four months.

Elliott Holland: [00:40:43] And oh, by the way, here’s how deal psychology works. If I think I’m buying A grade property on Park Avenue and I find out that there’s one leak in one bathroom on the third floor, now I want to check everything as a buyer. So, you’ve given me carte blanche. And that’s why those deals slow. It can be two, three, four months, six months quicker when you do the work upfront.

Ed Mysogland: [00:41:09] So, if I’m a seller, I mean, how long does a QoE – what’s the shelf life?

Elliott Holland: [00:41:15] So, that’s a great question. Probably a year, but let me tell you why. It’ll take us 30 days to do. Let’s say I had a full data room today. And that just means access to your QuickBooks, taxes, bank statements, which somebody should be able to get in 24 hours. Let’s say I do the quality of earnings. That’s a 30 day process, one month. What the quality of earnings does is it goes back three years.

Elliott Holland: [00:41:45] So, as a buyer, let’s say I get a quality of earnings through November of 2022. A couple of those I just finished. It can be June of 2023. What I know is through November of 2022, the numbers were good. And all I need to do now is check December through June. Let’s say, I go all the way to next October. What I know is through November 2022, the numbers are good. I know all the adjustments. I know all the ways, the way a buyer according to GAAP would look at the business is different than how they recorded in their QuickBooks. So, it can sit on shelves for a year or more.

Elliott Holland: [00:42:27] When I was a buyer I would see – and you’ve seen this all the time – there’s a data packet that was done in November of 2022. They had projections for the full year, 2022. And it’s November of 2023 and you’re still looking at the same data. So, that gives you a year of coverage for that one fee. And, also, we do roll forwards for cost. So, I’ve got a couple of guys where each month we do a roll for and we just charge them time and materials.

Ed Mysogland: [00:42:53] I get you. Well, and that’s what I was saying, so I’m looking at, say, it’s from engagement to close, let’s say, average six to nine months. And at the beginning of the process, how does somebody do this and have the assurance that it’s still good when I get to the backend of this. I get it.

Ed Mysogland: [00:43:17] Well, I want to be sensitive to your time, so just tell me, I guess – I don’t want to say the elevator pitch, but tell me about Guardian, all the stuff that you’re doing, where you’re doing it, how someone can work with you. All the things that I should have asked you before.

Elliott Holland: [00:43:38] No. So, we made this business to be the most transparent, easy to work with firm out there because none of our clients have time to play around. Our sell side clients are making a bunch of money. Our buy side clients have a bunch of money to invest, so they need to be able to deal with us quickly.

Elliott Holland: [00:43:54] So, you can go to guardianduediligence.com or type in Google, Elliott Holland or Guardian Due Diligence, or anything close. I think I’ve done enough work on Google to get me up there first. And on our website, you can see all about me. You can download our sample reports. You can not only see what services we do, but we have our prices transparently stated on our site, so there’s no guesswork there. You can set up a call with me or you can tell me to call you within 24 hours, all on my website.

Elliott Holland: [00:44:25] In terms of how we function and different, I mentioned that we bring sort of a deal lens to quality of earnings and accounting products. So, what that means is whether you’re a sell side owner or a buy side investor, I’ll be speaking to you because I still talk to each of my clients as a risk understanding individual talking to you about an accounting service that I help you make a business decision.

Elliott Holland: [00:44:49] And then, I think particularly for your audience, Ed, we wanted to do something special. So, we have a 25 percent discount for anybody who’s listening to this podcast or you end up referring to us. And I think what that is to do is just, you know, it’s one thing to say, “Hey, it’s worth your investment to do my service.” What I’m saying is I’m willing to invest 25 percent if you’re willing to put up the other 75 percent, and let’s protect your $10 million and do the right thing.

Ed Mysogland: [00:45:17] That’s sweet of you. And I really do appreciate it. And I’m sure the audience does too. And I jumped ahead and I shouldn’t have and I’m not going to make you say it all over again. But one of the things, we started talking about the SBA, SOPs, and the business valuations. And having done them for years, you know, way back early in the career, I mean, does it pay for itself? Does it pay a salary? CapEx? And do I get the debt coverage ratio? To me, I read a statistic, like, 97 percent of the business valuations that are done actually make it.

Elliott Holland: [00:46:10] Right. Eureka.

Ed Mysogland: [00:46:11] Yeah. Imagine that.

Elliott Holland: [00:46:14] Which is way smaller than the percentage of deals that don’t do well. So, what happened?

Ed Mysogland: [00:46:17] Right. And that’s where I’m heading with this, I mean, do you ever foresee that this becomes kind of the standard of deal making? You know what I mean?

Elliott Holland: [00:46:30] I think it will. I think what’s happening, Ed, is it used to be the buyers and the sellers were all millionaires. And so, people didn’t feel so bad about either one of them losing money, particularly the buyers. And the banks, if you lend 100 bucks, you’re only going to do it if somebody on the equity side is putting up, you know, 50 bucks. So, typically, the banks could look at a private equity firm, a very well capitalized, known capitalized entity to say they’re backstopping.

Elliott Holland: [00:47:05] In 2022, we’re getting a lot of independent sponsors, independent business buyers, search funders, and the rest that are coming into the market. And so, these lenders, they may still get, you know, 20 percent equity, but it’s from a single person who can declare bankruptcy, who can be hard to collect from, who you don’t know how well capitalized they are.

Elliott Holland: [00:47:27] So, I think what’s going to happen is SBA and other lenders over time are going to say, “Hey, look. We used to be able to not worry about QoEs for deals under 20 million, 30 million. But now, why would we not put ourselves behind the eight ball to not require these things.” And oh, by the way, they take too much time for a bank to do on every deal they look at because the bank only does some portion of those deals. Let somebody else manage their take on that risk so that when we get at the bank, it’s a clean set of financials, it’s cleanly knowing what’s up. And we can make better credit decisions as a lender and less risk.

Elliott Holland: [00:48:09] And I think the other piece that’s come in, Ed, we’re getting so much better data as online systems and tax systems get aggregated and people are AI and everything. How can you go by these old school standards and not take into account some of this data that’s available?

Ed Mysogland: [00:48:27] A hundred percent Well, and the point of the question was, I mean, at least two times a year, we got a commitment letter from a bank that said, “Oh, by the way, you’re going to supply us a QoE.” And we hadn’t seen that before and we’ve been doing it a long time.

Elliott Holland: [00:48:44] Well, I’ll tell you this, on Twitter you’ve seen it. I wasn’t a fan of Twitter. I thought it was all fake. And some buddies in the small and medium business world said, “Hey, there’s a whole community here you got to check out.” So, I got on Twitter a little under a year ago. And when I first got on, the general consensus was you don’t need to do QoEs on deals under 2 million bucks, 5 million bucks, and purchase price. And that’s what everybody was saying.

Elliott Holland: [00:49:11] And I kept asking people, “So, who out here can lose a million bucks?” Who out here can lose a million bucks? Can you lose a million bucks, particularly when it’s personally guaranteed, personally you got your family’s house, your kid. You can’t even take your kid to the abdomen doctor because you got to pay the bank. And now the top lenders have also said you need to get a QoE. So, they’ve said it in terms of their favorable and that’s what they desire.

Elliott Holland: [00:49:37] I think soon it’s going to get written into standards because here’s the other thing, Ed, and you know this. A novice will call a banker a financial expert. But a banker that most people interact with is a salesperson who works at a bank. So, they’re not super financially inclined like my CPAs are. And so, I think as that information starts getting out and people start realizing that some of the promises bankers are making are only to the depth of their financial understanding, they’ll start realizing, I need to protect myself.

Ed Mysogland: [00:50:10] Well, and at the same time, I mean, as a taxpayer, if you’re lending my taxpayer money for somebody to buy a business, I don’t want you to default. I mean, as a taxpayer, am I really grateful for the cost of capital and thumbs up all the way? You know, as a deal maker, thumbs up. As a taxpayer, it’s like, oh, man. I really would like some assurances.

Elliott Holland: [00:50:38] I don’t want people taking risks with my money. And, you know, right now the SBA is only requiring a 10 percent equity. So, 90 percent debt on all these deals. And the government is back in guaranteeing 90 percent of that. You’re absolutely right, I don’t want to do that on speculative transactions. I want to do that on homeruns on sure things.

Ed Mysogland: [00:50:59] All day long. All right. Well, as I finish this thing up, I always ask everybody one final question. So, what is the one piece of advice you could give listeners that would have the most immediate impact on their business?

Elliott Holland: [00:51:13] You know, so I got to say something that’s related to my business and not general. But I would say, don’t be cheap on a $10 million transaction. Just go home and think about all the times that you were cheap on a transaction way bigger than the other ones you typically do and how did that work out. Not well. Buyer, seller, anyone. When you’re doing stuff of this magnitude, make sure you get it right.

Ed Mysogland: [00:51:43] So, you shared a little bit about where we can find you. I’ll make sure that’s in the show notes. You know, I’ve been following you a long time – well, certainly the last year. And, you know, it was just great to talk with you, man. I appreciate you going way over time, but I really enjoyed it and I’m certain the listeners will, too.

Elliott Holland: [00:52:08] Ed, I’ve enjoyed this. You can hear it on my voice I love what I do. These stories aren’t just accounting spreadsheet things. These people’s real lives, real money. And I built this thing to help people get paid on these deals, but also make wise investments, and I stand by that every day that we go to work. So, I’m excited to work for any and all of you and serve you in your transactions. And I’m glad you gave me a chance to be on this podcast.

Ed Mysogland: [00:52:36] Oh, man. You’re the real deal. You never really know, but you absolutely blew it out of the water, so I appreciate your time.

Elliott Holland: [00:52:46] Thank you, Ed.

Outro: [00:52:48] Thank you for joining us today on the How to Sell a Business Podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit howtosellabusinesspodcast.com for tips and best practices to make your exit life changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso, Inc. All rights reserved.

 

Tagged With: audit, business acquisition, business brokerage, Business Owners, business value, due diligence, Ed Mysogland, How to Sell a Business, How to Sell a Business Podcast, how to sell your business, multiples, quality of earnings report, revenue, valuations

Dereck Jensen with Jensen’s Precision Power Washing

January 9, 2023 by angishields

Fearless-Formula-Derek-Jensen
Cherokee Business Radio
Dereck Jensen with Jensen's Precision Power Washing
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Dereck-JensenDereck Jensen is the owner operator at Jensen’s Precision Power Washing and restoration.

He is a Canton resident, and all around great guy.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:19] And welcome to a fearless formula Friday. And I’m your host, Sharon Cline. We talk about the ups and downs of the business industry and offer words of wisdom for business success. And I’m very excited to speak to my guests today in this studio. He is the owner manager, CEO of Jensen’s Precision Power Washing. He’s been here in Georgia for five years, but he is a transplant from Boston. And you’re going to hear it because I’m from Massachusetts, too. And it’s like I’m talking to family here, so I can’t wait to introduce you to Derek Jensen. Hello.

Dereck Jensen: [00:00:53] Hello. And thank you for having me on. I really appreciate it. It’s awesome to be here. We really love what you do with inside of Cherokee County, promoting all the small businesses and bringing them on and just networking and bringing everyone together, getting one together. It’s an awesome experience. It’s kind of like my first little podcast too, so really? Yeah, this is great. This is awesome.

Sharon Cline: [00:01:12] Oh, I’m so happy to have you. And it’s it’s a joy too, because we get to really get to know the people behind the business. It’s not just a business name, it’s your story. And that’s one of the joys I have about doing this show is is being able to connect someone with the person behind the business. So you get to know why someone’s doing what they’re doing and what their philosophies are, and then you become like real. It’s not just in their head, you know? I love that. And that’s why I’d love to have this conversation with you. And it’s funny, when we talked on the phone briefly, I was like, Man, this is like talking to my brother. You know, it’s I just love your accent.

Dereck Jensen: [00:01:45] It’s the pressure washing guy from Boston.

Sharon Cline: [00:01:50] That was awesome. Good for you. Yeah. So I find it kind of just interesting to think that you chose Woodstock, You know, out of any city you could have come to. So can you tell me a little bit about what brought you here from Boston?

Dereck Jensen: [00:02:01] Sure. Five years ago, I had decided to change my life around and make some real changes that needed to happen. You know, so many times in life, things happen to people and it gets them down and gets them in a place that gets them in a bad place. And they just they know people, places and things need to change, but they just don’t have the courage or the fortitude to make that happen. Quite frankly, I was just sick and tired of being sick and tired. And so I changed people, places and things. I left Boston with the clothes on my back and came down here to Georgia and started fresh.

Sharon Cline: [00:02:33] What brought you to the city is specifically Woodstock.

Dereck Jensen: [00:02:37] There was really no rhyme or reason behind that. God kind of worked his magic. I really owe everything to him. I live by the phrase that Boston raised me and Georgia saved me. And I mean that. I mean that wholeheartedly. Because if it wasn’t for a an opportunity, for a blessing to happen, I wouldn’t be here. Buddy of mine had hernia surgery and it was pretty bad. His body had rejected the mess three separate times. And so he needed help, big help. So me being in the position I was, him being the position he was and we had been friends forever. So we trust each other. We knew each other. He said, Look, I need someone to come into my home and take care of things that I can trust. And you’re the only one I trust. Wow. And so I said, Say no more. I’m common. This is old school friendship. I’m coming. You call me. I’m coming the same way I run my business. You’ve got a problem. I got a solution. I’m coming. So I came down to Georgia, stayed with him six, seven months. And that’s all it was supposed to be. It was supposed to be. Come down here and help him get his stuff right. Get him healed up, get him back on his feet and back to whatever it was going to be. But being down here and having that conversation with him, meeting people here in Georgia, seeing what Georgia was all about, and I just I just couldn’t leave. I just I knew I was home. I couldn’t.

Sharon Cline: [00:04:01] Leave. I think that’s so interesting. It’s just this notion that there isn’t sometimes you’re being led and you don’t know that you’re being led or things work out just sort of perfectly when you’re not really trying to plan it so hard or you’re trying to plan something else. And it’s just not. I always find those stories fascinating because life just unfolds.

Dereck Jensen: [00:04:19] Sometimes it does. And before you can even realize what’s happened and it’s already happening to you. And that’s the beauty of it. That’s that’s really the magic behind God himself is you don’t know, you know, when it’s your time, it’s your time, and he’ll let you know. And that was kind of like the biggest part for me is I was never really a religious guy. You know, religion was just something that wasn’t. You know, they’re for us. But coming down here and seeing it and experiencing it and learning, it was just awesome, you know? I never in my life thought that I would say to myself, Oh, I’m saved or this or that. But I am absolutely so proud to say that I’m saved and I’m a Christian man now. It’s just it’s just been great. And again, that’s something that helped my life, too. You know, the transformation coming from Boston to Georgia down here and then the transformation spiritually has helped me grow into the man that is behind this business today, behind all the ethics, behind this business. Everything comes through prayer. Everything. We don’t do nothing unless we pray about it around here.

Sharon Cline: [00:05:38] Well, so how how is it different culturally here from Boston, do you think? Was it a surprise to you how different people were, or are we all the same?

Dereck Jensen: [00:05:47] Can we cuss on the air?

Sharon Cline: [00:05:48] Sure.

Dereck Jensen: [00:05:49] You got a little BLEEP me out there.

Sharon Cline: [00:05:51] Maybe we’ll.

Dereck Jensen: [00:05:51] See. So I’m going to tell you, this is funny, but this is a real story. So the biggest thing for me was I realized culturally, I was in a like on the moon pretty much.

Sharon Cline: [00:06:00] You felt here in Georgia?

Dereck Jensen: [00:06:01] Yeah. This is this is kind of what happened to me. I was always here. And bless your heart, you know, because I’m running around like a not out here. And so I’d knock people’s carriages over in the store or something, you know, just because I’m I’m a Bostonian, I’m fast paced, everything fast, fast, fast. And I just I hadn’t slowed down yet. Right. And so I was getting bless your heart, all over the place. And I had no idea what it meant.

Sharon Cline: [00:06:26] How do you think?

Dereck Jensen: [00:06:27] I thought they were praying for me. I really thought they were praying for me. So I come home one night and, you know, I’m changing out Greg’s bandages and things like that. And we’re having the conversation. And I says to him, I said, Man, this place is great. I really and this is about three months in now. I said, I don’t think I’m going to go home. He’s like, What do you mean? This this place is awesome. He said, Well, tell me what’s going on? And I said, Well, Greg, listen, I got to tell you, like, you know, I’m kind of a space shot when I’m looking for something and I’m shopping, I’m in the store, I just want to get what I want to get and I want to get out so I can be a little obnoxious. I said, I knocked this lady’s cart over in the store the other day and her stuff went everywhere. I said, So know I’m trying to pick it up, trying to help her. I’m apologizing. And she says, Don’t worry, bless your heart. And it was like a fourth time I heard it. After I’ve done something stupid, I’m like, These people are great. Like you screw up and they just pray for you. So I knew I was in a good place. And when I said that, he just started laughing and he’s like, You’re such an asshole. He’s like, I got a hernia and you’re making me laugh. Like, that’s not what’s supposed to happen right now. So he’s like, You dummy, They’re not praying for you. They’re telling you to go, you know, yourself. And I said, No way. And he said, Yeah, absolutely. And so nice ways, right? You know, And so and that’s exactly it. So I said, no way. And he had to show it to me. And when he proved it to me that that’s kind of the slang behind that, I was like, You know what, Greg? Hey, listen, if that’s really what that means, it sounds so great. I might just go try it. So here I am. I stayed.

Sharon Cline: [00:07:49] I know. I consider New England. That’s like my one of my homes anyway. And. And just the like. I love that when we’re here in Georgia. It’s such a contrast to be able to speak to someone when you’re waiting in line somewhere or you know, you’re about to get coffee and you’re speaking to the person behind, they want to talk to you. It’s not the same in New England. Not that that’s bad. It’s just a difference.

Dereck Jensen: [00:08:12] It really is. I mean, that southern hospitality, it’s it’s real. It’s not a joke. It’s not a cliche. It’s not just a saying. It’s it’s something these folks down here really live by. And the rest of the world could use it, to be quite honest with you. I mean, this is just a great place, you know, to touch on. Why Woodstock? Basically what I realize is being from a city, I knew one thing. I didn’t want to be in another city. Like, that was just the biggest thing. And when I saw what Cherokee County had to offer, I said, okay, we’re 45 minutes an hour north of the city, so not a big deal. Shoot right down 75. You’re right there. Not a big deal. Cherokee County has a lot of small town country feel. You know, you go through Woodstock, Holly Springs, Canton, up into Jasper, up in the ball ground Alaska. You go up into all those areas. Also, those are my areas I cover when I work in. So I see them all. Excellent. But when you get up in these areas, it’s just there’s there’s a multitude of convenience, but yet it’s got that down home country feel and it’s back roads and it’s you know, it’s a healthy, healthy environment. Last time I checked, this was last year. But when I looked at some of the statistics. Cherokee County is one of the most. Wealthiest, booming counties in Georgia. This little honey hole that we’re in is really doing some big things. And that was super attractive to me as well. And I said, okay, well, I’m looking to do big things. Let’s go with it. Doing big things and let’s do big things together.

Sharon Cline: [00:09:55] So what brought you to pressure washing?

Dereck Jensen: [00:09:58] This is an awesome story.

Sharon Cline: [00:09:59] I love awesome stories.

Dereck Jensen: [00:10:01] So I was working for Custom Homes, building custom subdivisions, and I was managing five different builds in three different subdivisions. It was a lot. I was getting up at about 430 in the morning and I wasn’t ending my day until about 1030, 11:00 at night. This was Monday through Sunday, and it was just a nightmare. Constantly going, go and going, go and going. And three years of that, I burnt myself out. I just I literally burnt myself out. So I had had I had had a talk with the owners of the company, and I let them know. I said, Hey, listen, you know, we’re going to have to either do something different or this is where I’m going to have to go my own way because I’m getting burnt out. I can’t I can’t keep. Doing what you need me to do effectively. With the load that I have on me. So we’re going to need to do some things to take that off of me so I can continue to do what I do effectively. Or I’m just going to have to step aside because I’m not going to half ass anything. And that was like a three week back and forth conversation. And we just we agreed to disagree on some things and parted ways. On my way home from that, I stopped to get gas pulled in the gas station and I’m pumping my gas and this truck rolls in with this trailer on it.

Dereck Jensen: [00:11:25] Now, this is about 830 at night, 930 at night. It’s dark. And this truck pulls in with this trailer behind it and it’s lit up like the tanks that lit up neon green. And it’s got all this stuff going on. And I’m thinking a circle just rolled into town, you know, here’s a circus. Where’s the elephants? Popcorn, peanuts, cotton candy. I’m just what is this? And and so when over talk to him, strike up a conversation, just ask him. I said, What is this? What do you do? He’s like, Oh, it’s a pressure washer rig. I said, Pressure washing. What is that? And he started to explain it and, you know, I took a real interest. I said, Listen, can I get your information? Can I come watch like what you do? Can I come see this? Because what you’re saying, I can’t register, it’s not registered and I need to see it. And the gentleman’s name was Jason Annesley out of NZ. He is out of Rome, Georgia. I want to give him a big plug. Thank you, Jay. He’s kind of my mentor. He said. Sure, come on. So I went on watch him do a job and just I knew it. I said, There it is. That’s, that’s, that’s what I’ve been called to do this. This is my calling. I knew it right away.

Sharon Cline: [00:12:35] It’s just so crazy that if you weren’t in that exact spot and that exact moment, you may not have had any inspiration to be able to find out what this is, you know? But because this truck came in, it inspired you, and now it’s led you to a completely different path. How cool is that?

Dereck Jensen: [00:12:50] Again, You know, we talked about it earlier. This is God’s divine timing. You know, I had no idea. I just left the job. I just quit a job, basically, and, you know, had no idea what I was going to do. But he did. You know, he did. And so after talking with Jason a little bit, going on that first job, watching him and getting some real knowledge, I just basically told him, I said, Jason, look, you don’t have a choice. You’re going to teach me this like I’m going to be successful in this. And Jason was awesome. You know, I can’t I can’t thank them enough. He took me right under his wing. He said, okay, go get some equipment, hop shot. And so I said, okay, well, what do I go by? And so he, you know, he kind of helped me along the process. The first year in business, it was a huge learning curve because to be honest with you, I really didn’t know what I was doing.

Sharon Cline: [00:13:38] But I feel like that’s important for all of our listeners is to if they have an idea and they’re not sure even where to start, that’s how it all works. You just try to figure out what you’d like to do and then almost work backwards. And so what kind of things could you tell someone like, what did you do? You have to get an LLC or a DBA or whatever it is. Set up your own business. How did you do it? Did you Google? Because that’s how I did to do my voiceover work.

Dereck Jensen: [00:14:02] I use Google and YouTube if I’m being completely honest and total transparent with you and all the listeners, Google and YouTube, those are the two things. If it wasn’t for those two platforms.

Sharon Cline: [00:14:16] Like where do you start?

Dereck Jensen: [00:14:17] This would never happen and we wouldn’t be having this conversation. But the biggest thing for me was. Just being able to ignore the fear. Right. Know, holding my nose. No, getting scared that it’s a deep end and I may not be able to swim. None of that. I just jumped all in.

Sharon Cline: [00:14:37] Oh, how did you do it? Because the show is fearless formula for that reason. To encourage people to know that fear is a universal emotion. But it can hold you back. Right? And this is what I love about this show, is giving people an inside look into how someone managed, whether they had a good year or a bad year. What was it like for you during the pandemic? Did you almost not survive? You know, how do you deal with the anxieties and fears that come with the financial pressure of having a business? So how did you get to that feeling of I know there’s fear here, I mean, you’re jumping. How did you do it?

Dereck Jensen: [00:15:18] I mean, everyone’s different. Everyone has their own little thing. I guess you either reach a point in your life where you’re ready for that or you don’t. Like I said earlier, for me, it was I was sick and tired of being sick and tired. I already made the move to Georgia and started myself and established myself for three years here. So it was a little bit easier for me to do that again because I had just done it with success. I left Boston, came to Georgia, built a really good thing with Tig. Custom Homes, established a name for myself. And saw what that did for me.

Sharon Cline: [00:15:57] So you built on some of your past successes to give you to bolster you, I guess to have.

Dereck Jensen: [00:16:02] Right. It was pretty much like, okay, we we can we can swim in the shallow end. We know that we’ve done that. Let’s let’s jump off the diving board now.

Sharon Cline: [00:16:09] I love that. I mean, I think more people would really pursue their dreams if they kind of had that feeling of, you know, let me just see what happens. Let me just be. Just have courage.

Dereck Jensen: [00:16:20] Well, here’s the thing. You can’t be afraid to fail. Okay. That’s that’s the biggest thing. Number one, you can’t be afraid to fail. I guess that’s the main fear is, Oh, my God, what if I fail? Now change that. Oh, my God. What if I don’t try? Just change that.

Sharon Cline: [00:16:37] Well, there’s there’s this sort I don’t know, for myself when I haven’t tried something, I have, like, already I have almost like, a guilt about it. So I feel like either way, I’m going to fail or I’m going to have a guilt because I didn’t try. There’s like not a win at all there, you know?

Dereck Jensen: [00:16:53] Well, I do. But here’s the thing. If you don’t try, then you don’t fail. And if you don’t fail, then you don’t have another chance to get up to try again. So what do you really lose if you fail? Nothing. You gain everything. There’s nothing to lose in failure and there’s everything to gain in failure. So why not? Why not try?

Sharon Cline: [00:17:13] Such good words. I love that.

Dereck Jensen: [00:17:16] Derrick, Thank you very much.

Sharon Cline: [00:17:17] You’re welcome. We’re going to talk a little bit about your business. We have some I had some questions that I wanted to ask you. And specifically, there’s there are things I don’t know as a layperson who imagining myself, wanting to find a pressure washing company, there’s a difference between a pressure washing company and an exterior cleaning solutions company. Can you explain to me?

Dereck Jensen: [00:17:39] Sure. So basically what we have is everyone knows this as the pressure washing industry, when someone needs their house or their driveway or their roof done, you Google whatever you know, they’ll go on next door or they’ll go on Cherokee connect. There’s a little plug for Cherokee Connect. Thank you. And you know, they’ll put in looking for my driveway clean or looking for whatever they’re looking for, for pressure. It’s pressure Washing is the word that the public knows, right? So that’s the top of the umbrella. But under that, you have a lot of different realms within the industry. Pressure washing is kind of died off. The name has stuck, but but the actual process is dead because pressure is bad. High pressure is bad. High pressure is going to break stuff, damaged stuff, rip stuff apart. Soft washing. Replace pressure. Washing five years ago.

Sharon Cline: [00:18:34] It’s just as effective, soft washing.

Dereck Jensen: [00:18:37] It’s more effective because it reduces the pressure to something similar of a garden hose.

Sharon Cline: [00:18:44] But it gets all of that.

Dereck Jensen: [00:18:46] But it’s able to yes, you’re able to deliver a solution that gets all that off. So you basically saw what soft washing did to the pressure washing industry. Was it basically eliminated the risk overnight? Of damage from pressure immediately, it eliminated that risk immediately. So within the industry, of course, businesses jumped right on that because that’s a way to know.

Sharon Cline: [00:19:17] Protection of the company, right?

Dereck Jensen: [00:19:19] Well, yes.

Sharon Cline: [00:19:19] And property.

Dereck Jensen: [00:19:20] But the most important part of that is its efficiency within the company. Now you’re operating a much more efficient basis. And when you’re. More efficient, you’re more productive. And when you’re more productive, you’re more profitable.

Sharon Cline: [00:19:34] Is it does it use less water? Because in my mind pressure washing has like just this, this speed to it and power behind it. And then but if it’s soft washing, I’m imagining it. You don’t even use as much water.

Dereck Jensen: [00:19:47] So there’s, there’s two different methods of actually soft washing. When soft washing first come out, it was done through a 12 volt system with a pump and the most you could get was five gallons a minute of flow, which is basically a little bit more than the water spigot that comes out the side of your house. A little bit more than that, the water spigot that comes out of the side of your house, that’s roughly 3 to 5 gallons flow per minute. Very rarely do you see five out of your water spigots. It’s more like three and a half, four gallons a minute. The the 12 volt pumps. They can come in one and a half gallons a minute, two and a half gallons a minute, three and a half gallons a minute. Four and a half gallons a minute or five and a half gallon a minute. Just recently, they they came out with a ten gallon a minute pump. That still kind of it’s been out for a year. It’s still kind of in its phases. The bugs are being worked out of it. Some companies swear by them and love them. Other companies just haven’t had much luck with them. And then some are in the middle of the road about it. It’s it’s one of those products that I truly believe that the companies that are manufacturing them like Northern Tool and things like that Sheriff lo ever flow they’ll get the bugs worked out by the end of this year and I’m sure those pumps will be much more effective.

Sharon Cline: [00:21:05] Do you feel like you need to explain this to people who ask you about your pressure washing business? Like I want you to pressure wash this and if you have a different way that you do it, do you explain what this is?

Dereck Jensen: [00:21:15] The only time I find myself getting into that and it’s all the time, is when I have to give them the price of the quote.

Sharon Cline: [00:21:21] Got you.

Dereck Jensen: [00:21:22] Right. Because you got a lot of guys coming around out here that are charging $99, $100 to wash your driveway. And then I come in and I tell her it’s going to be 4 to 600 to wash her driveway. Why? And so then I got to explain. Okay, well, you have these types of stains. Some are organic, some are non organic. These are the chemicals that are going to cost you to take them out. And this is what they cost. So I have to go down and break down the whole process of what I do, how I do it. And usually at that point, it’s it’s an easy sale. The biggest thing is I’m using hot water. Oh, wow. So. Pressure washing company, soft wash companies. It’s it’s all cold water.

Sharon Cline: [00:22:12] Right from my house or whatever.

Dereck Jensen: [00:22:13] Right. Or from a tank that they filled up with from your hose. It’s all cold water with me. I’m using a separate machine. The water is fed to the machine. The machine then pumps it through a coil in a diesel burner, which I can heat it up to up to 290 degrees Fahrenheit. So I’m not only cleaning, but I’m disinfecting also. Wow. At the same time.

Sharon Cline: [00:22:40] So every time I think of hot water is being something that you clean with, of course, it feels like it’s going to do a better job. So that must be a really important point to be able to mention to your customers what kind of stains you can get out by using hot water.

Dereck Jensen: [00:22:54] Exactly right. It’s it’s a combination of the hot water, the application of the product that we’re using to remove the stain, and then that makes up for about 20% of it, the other 80% of skill set.

Sharon Cline: [00:23:12] Which you’ve honed over three years.

Dereck Jensen: [00:23:14] Then again, I got to give a plug to Jason Ainslie at NZ Exteriors and Greg Townsend up at Townsend under pressure, and Dalton did the other two exterior cleaning solutions company in Georgia. There’s only three of us in North Georgia anyway. There’s only three of us. Only three. There’s only three in North Georgia. I’m the only one in Cherokee County. And like I said, they’ve been great. They’ve been awesome business mentors, business friends. Just, you know, they saw what I had. They saw the drive and they’re like, okay, well, we’re not going to make this easy on you, but if you want to learn, we’ll teach. And so that’s how that’s kind of gone for us. And that’s kind of where it is. You know, you you meet people, you find the best in your industry, and you try to model a business plan, something similar to that because it’s successful, it works, it’s effective. And that’s in a sense what I’ve done. And I owe everything to those two guys.

Sharon Cline: [00:24:09] Well, if you’re just joining us, I’m speaking to Derek Jensen of Jensen’s Precision Power Washing. I wanted to ask you another question to I mean, we talk about a lot in this as we network and meet different people in Cherokee County and their businesses. A lot of businesses want to give back in some ways. And we had briefly spoken about that. So would you like to talk a little bit about what you’re interested in doing in that regard?

Dereck Jensen: [00:24:34] Sure. So one of the big things is community is everything an old timer taught me years and years ago. My first job was shining shoes in a bathroom at eight years old.

Sharon Cline: [00:24:46] In a bar. Yeah. So Boston? Yeah.

Dereck Jensen: [00:24:48] We didn’t do school.

Sharon Cline: [00:24:51] You did? School of Life.

Dereck Jensen: [00:24:53] Exactly. Hard knocks. Anyway, so an old time at one time it said to me, Now you need to understand something. If you take care of your community, your community will take care of you. And that stuck. I was eight years old, but that stuck and it stuck with me all the way up till today. And again, Cherokee County has been so, so good to me. I just. It’s on my heart, you know, It’s been on my heart for for a little bit now the past few days. It’s it’s been really, really on air. And I got to do something about it. So what I’d like to do is I’m trying to reach out to any type of group, home foster home, institution, boys home, anything like that, where these youthful young kids are really up against it and unreachable. I want to come in and talk to these kids because I can reach them. I speak their language and the folks that are trying to fix it don’t. That is the problem today. You know, you got you got these kids sitting in the room and they’re talking to a person who can’t identify. They don’t come from where they come from. They have no idea what they’ve been through. All they know is what they’ve read in a textbook. And when they start talking, the kids looking at this person like you don’t even know and they just shut down, you.

Sharon Cline: [00:26:17] Can’t reach connect there.

Dereck Jensen: [00:26:18] They can’t reach them. You can’t reach them. So if you can’t reach them, they’re not going to listen to you. I can reach them.

Sharon Cline: [00:26:24] I feel like that’s one of the things that we’re supposed to do here on the planet, is to help each other.

Dereck Jensen: [00:26:29] Be a good human. Yes, be.

Sharon Cline: [00:26:30] A good human and help each other. It’s hard enough. It’s hard enough just doing all the best you can. But when you have somebody that you see that you can help and make something a little bit easier for them, there’s not only do you feel like a joy that not everybody accesses all the time, but it’s really a wonderful feeling. But also you’re giving them an opportunity to to feel like, okay, now I know what it’s like to get help. I would like to have that same feeling for someone else. And it just grows, I guess.

Dereck Jensen: [00:26:55] Well, I’m going to touch on that because you’re absolutely right. Once you experience a feeling, whether that feeling is good or bad or in between, you develop a a opinion and a mindset on that, Right. So good.

Sharon Cline: [00:27:10] Or bad.

Dereck Jensen: [00:27:11] Yeah, exactly. And so that’s what these kids that’s what’s happening with these kids. Things are happening to them that’s way beyond their control. Shouldn’t be going on in the first place. But we live in the world we live in. So it does. And they disconnect, right? They get that bad feeling. They get that bad vibe. And they they see that everyone in their life is treating them like that. So that means that everyone is going to treat them like that. And it’s it’s corrupting them at a young age. So by the time they hit teenage hood, you’re not changing that. You know, they need to see someone like me who is actually spent time in federal prisons, who’s actually gotten their life together and who’s overcome those things because I’m the one they’re going to listen to. They’re not going to listen to the guy saying, well, prison is bad.

Sharon Cline: [00:27:57] And.

Dereck Jensen: [00:27:58] They’re not going to listen to that. They’re not going to listen to that. They’re going to see the the street corner level hustler that’s got the new car, the new jewelry, all the women. He’s in and out of jail, but he never loses anything. Yeah, they see that. And so you think they’re listening to you? They’re not. They’re not. One of the biggest things that was given to me was. I was told, Why don’t you make a trade? And I said, Well, what trade do you think I should make? And my buddy Greg, who lived down here in Georgia, that I came down to help with the hernia. He said, Why don’t you make a trade while you trade your your inmate number for an iron number?

Sharon Cline: [00:28:40] Wow.

Dereck Jensen: [00:28:41] And I was like, Well, what is an iron number? And he’s like, You’re an idiot.

Sharon Cline: [00:28:44] No, you just didn’t know.

Dereck Jensen: [00:28:46] So. So but that’s the motivation, right? So. So I didn’t get mad at him. I didn’t I said, okay, yeah, you’re right. I’m an idiot. Let’s stop being an idiot. There’s the accountability. That’s what makes it hard, is people can’t accept the truth. The truth is the truth.

Sharon Cline: [00:29:00] You just don’t know what You just don’t know. Like, there’s there’s a pride that you kind of have to accept. I’m not going to be able to say I know everything about this or I have to learn the hard way. Some people don’t like to give up that pride.

Dereck Jensen: [00:29:10] No, they don’t. But that’s ultimately what hurts them and stops them. It’s it’s what prevents their growth. And they think that they’ve got to be prideful to to grow. But it’s the exact opposite. So I Googled it, I checked it out. I figured out what an iron number was and, you know, went on YouTube and said, okay, well, I got an idea. I want to do pressure washing. And, you know, now I know how to kind of think I know how to do this. So I just registered and did what I had to do. And I’ve had some people help me along the way. You know, if I got questions, I, you know, I’ve called some people and said, hey, listen, I’m I’m a little unsure what to do. Matter of fact, I have no clue what to do. Can you help me out? And they’ll tell me, yes, I can help you and no, I can help you. And there’s no shame in that, right? If you don’t know something, ask don’t.

Sharon Cline: [00:29:57] I think I love that because we talk about this on the show a lot, about how important it is to surround yourself with people who are willing to help in personal life, but also with networking and business because we all are trying to watch each other succeed. That’s what I think so great about Cherokee County or specifically Woodstock, where I do a lot of business. It’s nice to see that the business owners are all like happy to support other business owners. You know, it’s like a little family, but well, maybe it’s sort of like a family because I know I could call any of those people and they would help me.

Dereck Jensen: [00:30:28] Exactly.

Sharon Cline: [00:30:29] And that’s like a little gift in itself.

Dereck Jensen: [00:30:31] So and that’s the other thing that I’m doing with within my industry, trying to help people, bring them up to speed, letting them know, hey, listen, you know, there’s a much more effective way we can be servicing these customers out here and servicing our industry as well, you know? I can’t stress enough the use of proper techniques within a service industry. It’s just one of those things where. The hardest part is getting the customer to understand what’s going on. Again, because some of the prices can be really drastic.

Sharon Cline: [00:31:13] Clarity.

Dereck Jensen: [00:31:14] Yeah, right. So one guy is charging $99. One guy is charging $400, but it’s the same job. To to make that make sense can be really difficult at times. So the best way I found to do it, it was to keep doing what I’m doing, keep educating, keep showing, and then come on and do things like this. Excuse me. And then let basically let the public know, hey, listen, if you’ve got any questions, comments or concerns, I’m always there to answer the phone, and that’s free. Knowledge is free. It’s the work that you pay for.

Sharon Cline: [00:31:48] What are some of the challenges that were super surprising to you as you got into your business? I know one of them obviously being that you you you need to explain to people kind of what you’re doing. But are there any other kind of surprises that came along? You were just like, huh, I wish I had known that before I got started or something. You could offer someone who might be interested in the same kind of industry.

Dereck Jensen: [00:32:11] Yeah, I one of the biggest things that I wish I had known. But before starting this was the industry in itself. I wish I had known more about the industry before I got going because like I said earlier, I went through a year of a learning curve and that was a hard learning curve. I mean, I took a beat in my first year.

Sharon Cline: [00:32:38] And you did it by actually doing it. Not like just going to school, studying something. You actually did it physically, right?

Dereck Jensen: [00:32:43] Well, yeah, What I did was I. I have an ethic about me and I have a sense of responsibility. So I wasn’t going to go out there like a lot of these companies are and experiment on somebody home that’s paying me. What I would do is I’d go to construction sites and grab used stuff from houses that were being torn down and then work on that. So in case I ever did something wrong, I’m not ruining someone’s $800,000 home. Right.

Sharon Cline: [00:33:11] Smart man.

Dereck Jensen: [00:33:12] The last thing I wanted to do was get sued. I knew that much. So that’s how I kind of started. But again, you know, doing that, I would I would have to regularly call Jason or call Greg and be like, Listen, what do I do? How do I do this? What do I use? And it was a year of that. Just practice, practice, practice, learn, learn, learn. And being humble, you know, being humble to to to constantly make these calls and say, I don’t know. And being okay with that, letting that be OC Because it is. Oc Right. So I didn’t know I made the call. I got the knowledge. Now I know that’s great, isn’t it? It’s okay not to know.

Sharon Cline: [00:33:56] What are some of you you mentioned your ethics. What what are some of your sort of tenants that you that you run your business by? What are some of your like a list of ethics that you would say, I’m going to do it this way. This is what I believe and I’m not going to bend.

Dereck Jensen: [00:34:11] The biggest one is honesty. I’m always going to tell you the truth, whether you like it or not. I’m going to tell you the truth. The other thing is integrity. We stand behind what we say and we back up what we say. And that’s that’s one of the hugest things, is our customers know that when when they do business with us, they’re in good hands. Everything is covered under one umbrella. And if they’re ever not happy, we’re going to make it right. Lastly. I’m just a very competitive guy in general. I played sports all my life, football and couldn’t afford hockey but wanted to play real bad. You know those aggressive sports, right? Real competitive. And one of the things that I did was I said, I want to separate myself from everybody else. Right. And what was that niche? Because I heard a great one. I’m going to I’m going to quote Gary LAMB here of the black sheep mafia. I’m going to give him a plug to Gary. I’m going to see him wrestle tonight. So that’s going to be great. Oh, yeah, he’s going to have some ass anyway. So, Gary, Gary had given me a real gem and he had said and it’s one of his podcast on black sheet Mafia. The riches are in the niches, so find your niche and you’ll get rich. And he wasn’t talking money, right? He was talking mentally, physically, emotionally, those types of things. Find your niche and you’ll get rich because the riches are in the niches. And that was just like a gem, like a whole raw gem. I’m like, Oh, Gary. Oh, son. So with that, that’s what I did. I set out to find my little niche, and this was it. I said, Okay, there’s no one in Cherokee County that’s doing this. No one none of these companies are buying into it. I’m going to make a believer out of them. And here I am.

Sharon Cline: [00:36:26] You know, I’m gonna have to think about that one like it’s in my head now.

Dereck Jensen: [00:36:30] Thank you. You’re very welcome. Thank Gary, though, because he’s the one that gave it to me. I just gave it to you. Sharon’s. Karen.

Sharon Cline: [00:36:37] I appreciate that. It’s something that those little nuggets, little phrases, they can be so inspiring in just the right moment when you need it. So I love hearing that. All right. So I also have a question about a banner that you have posted at the North Metro Miracle League baseball field. Yes. Tell me about that.

Dereck Jensen: [00:36:55] So last year was our second year in business and we had experienced some real major, major growth. It was let me just start by saying I have no business being in business. So for anybody who’s thinking about starting a small business, do it. Do it. Okay. Because I got no business being in business and here I am in business kicking ass. So do it.

Sharon Cline: [00:37:25] All right.

Dereck Jensen: [00:37:28] I met a man by the name of Robert STROH’S Meyer, and he is the one who put that all together. He actually had that field built. He did it for the children that suffer from like. All different kinds of mental health and physical. Right. And it’s all kids that are on the spectrum, on all sides of the spectrum, some some some away on this side, some away on this side. Truth And and all of them are definitely different. Right. And so Robert’s just just one of those kind of guys. He he’s a he’s Cherokee County, you know, he’s he’s a Cherokee County guy and he’s really that’s his that’s his niche, Right? That’s that’s what he is is soft on is the kids that that are different you know and because he’s a sports competitive type of guy as well, he wanted to create an atmosphere so that these kids didn’t feel different so they could still have their time and have their place. That just that just resonates so much with me. You know, as a kid that’s got learning disabilities with ADHD and dyslexia and not doing well in school at all.

Dereck Jensen: [00:38:44] Graduating high school with a third grade education level, thank God that the the SATs weren’t mandatory or else I would never got a diploma. Thank God for the the eighties and nineties. Huh? They were great, at any rate. So that’s that’s kind of what happened there. And I was able to meet Mr. Robert at an event that he did and see what was going on, and I kind of just latched on to him right away and was like, Hey, listen, I really, really like what you’re doing. I really, really respect this a great deal. How can I help? Right? Like what? What what can I do to help? Like, do I need to come here and change your trash bags? What do I need to do? How can I help? This is awesome. And we developed a really good friendship, you know, and I wind up basically sponsoring his league. There’s many different sponsors that sponsor it, but I wind up sponsoring his league and doing some things. And I basically said, Hey, look, any time you guys need me, let me know and I’ll never charge you a dime.

Sharon Cline: [00:39:49] Wow. It must feel so good.

Dereck Jensen: [00:39:53] It’s the right thing to do. It goes back to being a good human. Just be a good human. It’s not hard. Just wake up in the morning and look yourself in the mirror and say, I’m going to be a good human today and then go do that.

Sharon Cline: [00:40:03] What do you find most rewarding about your job?

Dereck Jensen: [00:40:08] Boy, that’s a that’s a really, really tough question. There’s so much and I’m not even being facetious. There’s really so much. I think the biggest one is. A real sense of independence because.

Sharon Cline: [00:40:25] You did this?

Dereck Jensen: [00:40:26] Well, not only did I do this, but. I can wake up in the morning and decide what I want to do. I don’t answer to nobody. I have complete freedom. Complete freedom. I don’t have to worry about anything.

Sharon Cline: [00:40:42] You don’t have someone micromanaging you?

Dereck Jensen: [00:40:44] Not. And I don’t have to worry about appeasing nobody or pleasing nobody. It’s. It’s. It’s all right here. And I love me, Sami. So we’re good.

Sharon Cline: [00:40:55] Sorry. I’m going to use that in future conversations with people. Another gem. Another gem. That was funny. Okay, so what else do you find most rewarding? I mean, I know it’s like wonderful other people have mentioned this to on the show that it’s just wonderful to be your own boss. But. What else would you say is sort of what drives you?

Dereck Jensen: [00:41:19] I guess basically the. The knowledge part, right? Going out to these people’s homes and educating them on exactly what exterior cleaning solutions is, and then showing them and then breaking down the process for them. And then also that translates to the industry as well. Because I’ve been able to help out some other pressure washing companies. You know, I’ll see the $99 sign on the side of the road and and I’ll call that kid. I’ll pick up the phone and call that kid and say, Hey, listen, do you want to learn? Wow. Know do you want to learn the right way or do you want to up your tickets because you’re killing the industry right now doing this. And I’ll try to teach them and I’ll try some of them a little hotheaded. They bless them. They need some time and they’ll get it and they will eventually they’ll delete the delete the learn and they’ll make the adjustments or they’ll go out of business. It’s really that simple. But that’s the most rewarding part of it, is being able to educate on both sides of the spectrum. Because I’m highly desired in Cherokee County, a lot a lot of these other companies see what I’m doing. I just came on the scene. I’m kind of like the new guy, but yet I’m making a whole lot of noise. And so we did the steeple up at the Little Ones Learning Center in Canton. And people were just blown away with that. It looked like a brand new steeple. Everyone stopped to ask questions. And other companies are seeing it. People are seeing it. So they’re asking me, you know, Derek, what is this? What is exterior cleaning solutions? What is this thing? Because now the curious before they thought it was a gimmick. But now they’re curious because.

Sharon Cline: [00:42:59] This is.

Dereck Jensen: [00:43:00] All right. And so they’re asking me questions. And basically what I tell them is I say we live in a world that’s ever evolving with technology. I’m going to use your cell phone for an example. An iPhone comes out today. Five more come out within three months and yours is obsolete. It’s constantly evolving. It’s constantly changing. And that’s what happened within the pressure washer industry. Pressure washing was the only trick in pony for a very, very long time before a couple of smart guys come out with soft washing and a way to do that. And they they introduced electric operated pumps over gas powered equipment. So that was a real solution right there. That was a big solution to a major problem. And it took off. I mean, it really took off. And then, lo and behold, it was way more effective as well. So it stuck. Pressure washer went bye bye and and soft wash and took over. And it’s been on a five year hard core run, hot and heavy. And it’s been doing great. But again, things change. We live in that kind of world now where if you are not constantly staying ahead of that curve, you’re going to get passed, you’re going to get left behind. It’s just the way it is. And a couple of us who Greg’s been doing it a long time.

Dereck Jensen: [00:44:22] Jay’s been doing it quite a long time. I’m still kind of I consider myself a baby. I’ve only been in the business effectively for two years. My first year was just learning, so I can’t take credit for that. But I’ve actually only been watching two years and. Being able to wash at a level. That I’m washing at, applying the techniques that I’m applying, not using bleach, using proper chemicals, going out and speaking to these chemical manufacturers, going out and touring their facilities, going out to different events and getting the education and getting the knowledge. That’s really the biggest joy that I that I have is because. I get to do the work and then I get to see the benefits from that work and I get to see it on multiple levels. I get to do the work on one level, but then I get to see the benefits of it on multiple levels. I get to see the industry respect me. I get to see the community, respect me, I get to see my customers, respect me, and I even get my competitors and my haters to respect me. So we’re going to have to get some new haters, huh? Because the new the ones I got now are fans.

Sharon Cline: [00:45:40] Where do you want to see your company in like five years? What would you like to see your company do in the future?

Dereck Jensen: [00:45:48] Well, I haven’t set that five year plan. We’re currently three years into a five year plan, and the first five year plan was just to make it through the five year plan alive. Kind of. No, I’m kidding. But the first five years was basically, look, let’s really see if we can do this. Give yourself five years. Go ahead. Try and give yourself an honest five years and then see where you’re at. Don’t get discouraged the first year in the second you give it, give it five years and see where you’re at and you’ll have a chart to look at a growth chart. You know, a year isn’t enough. Two years isn’t enough. You need five at a minimum to to average a growth.

Sharon Cline: [00:46:25] Chart to really see it, to.

Dereck Jensen: [00:46:26] Really see it and make an educated decision at that point. Is this worth it? I’m three years in and I can already answer that question. So I’m getting ready to write a five year plan and that’s going to be it right there. The question you just asked, Where do I see myself? Right now the vision is. To basically. And I know this sounds really huge, but change the way the industry is done right? I want to be an innovator within the industry and I want to change the way these things are being done and bring the knowledge to the people that, look, you don’t need to cut corners. You can use the right products. You. You should be charging the right price. It’s okay.

Sharon Cline: [00:47:17] If people want to get in touch with you, if they would like to inquire about your services or even the way that you are giving back to the community, what’s the best way they can find you?

Dereck Jensen: [00:47:26] They can find me on Facebook. Jenson Precision pile washing restoration. It’s a public. It’s not private. You can find me on there. You can find me on YouTube. Precision power washing my cell phones. 4044314576. If you want to call me, call me. I’ll answer the phone, I promise. You can go on Google. You can check us out on Google. We’re a five star company and again, we’re the only exterior cleaning company in Cherokee County. But I really do encourage anyone who has any questions or has any thoughts about this. Go ahead and look at that Google Review sheet that I got on there. Check out what the customers are saying about me. Don’t take my word for it. Take the people that are paying me. And lastly, in closing, if I could just touch on a little bit. A few of the major, major things that have been just so. So beneficial to me for being a good human. And this is I want to touch on this a little bit is the strength of of this community. I don’t know many other communities in Georgia because I’ve only been in this one. But I can tell you the strength in this community, I mean, it is just unreal, you know? People in this community really care. They really do. And it’s sincere. It’s not fake.

Sharon Cline: [00:48:49] It’s special.

Dereck Jensen: [00:48:50] It really is. I haven’t quite figured out why that can’t expand some more, but it really is. It’s really great. And I want to give a huge thanks to the whole Cherokee County community. Everybody within that community that does what they do, whether I know you or whether I don’t know you, I want to say thank you for making and keeping Cherokee County awesome, because it is I mean, it’s just a great, great place.

Sharon Cline: [00:49:16] Well, Derrick, thank you so much for coming into the studio and sharing your story and all of you listening. Thank you for listening to a fearless formula on Business RadioX. And I also just want to say I really appreciate that you’re giving just in closing, you’re giving a shout out to the people who really maybe struggle in the beginning parts of their life, because lots of people do and they don’t like to talk about it. And in just normalizing that as being there’s a way to get through it and there are people that can help you. I just appreciate that. So thank you so much for doing that.

Dereck Jensen: [00:49:47] You’re very welcome. It’s it’s one of those things that’s much needed. You lead by example and maybe more people see how this goes and and you break the cycle.

Sharon Cline: [00:49:57] That is huge. Breaking the cycle. All right. Well, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Jensen's Precision Power Washing

Horizon Baseball Coach Casey Weatherford, Lauren Ham with the City of Acworth and Bob Brooks with American Eagle Mortgage

January 9, 2023 by angishields

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Charitable Georgia
Horizon Baseball Coach Casey Weatherford, Lauren Ham with the City of Acworth and Bob Brooks with American Eagle Mortgage
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Casey-WeatherfordCasey Weatherford is a Horizon Baseball Coach who enjoys being on the field with all the athletes. In 2019 he was awarded Chevy National Youth Coach of the Year. Casey loves kids and loves being part of the Horizon League.

Casey is a cancer survivor who was diagnosed with Multiple Myeloma when he was 26 years old.

He lives in Acworth, Ga and participates in all community events in his city.

You can email Casey at Caseyjoew@gmail.com

Lauren-HamLauren Ham has been the City of Acworth’s Therapeutic Recreation Coordinator since 2009.

Originally from Wisconsin, she has a Bachelor’s Degree in Therapeutic Recreation and Recreation and Leisure Studies. Lauren is a Certified Therapeutic Recreation Specialist and a Certified Parks and Recreation Professional.

Lauren and her family live in Kennesaw with their dogs, Zoe and Oliver.

Bob-BrooksBob Brooks grew up in Acworth and after spending 25 years in the electrical engineering industry.

He switched gears and became a Mortgage Originator with American Eagle Mortgage powered by CrossCountry Mortgage.

He quickly started giving back to the City of Acworth fell in love with the Horizons special needs program as a coach.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by Bee’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to Bee’s charitable pursuits dot com that’s bee’s charitable pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. Everybody out there listening to us. We’ve got another great show with three fabulous folks today sharing. You know, what’s really cool about the show, obviously, is all the positive stories. But we talk about networking a lot. We all do networking. And everybody that I’ve had on my show so far, I’ve met somewhere or another in the networking and I’ve heard their stories by doing one to ones relationships or knowing some folks. And it’s really cool to hear all these stories, and that’s another reason why we’re doing this show. So we’re going to start this morning with Lauren Ham, who’s the therapeutic recreation coordinator for the city of Acworth. So, Lauren, thanks for being here this morning.

Lauren Ham: [00:01:19] Thank you for having us.

Brian Pruett: [00:01:20] First question I have for you, I know you’re originally from Wisconsin, So did you order the the weather for Christmas?

Lauren Ham: [00:01:25] I did not. No, that was miserable. I moved away from the cold weather and it followed me.

Brian Pruett: [00:01:32] Well, I also just kind of noticed that you’re carrying a Houston Astros bag. How does a Wisconsin girl become an Astros fan?

Lauren Ham: [00:01:39] Honestly, we went to the what was it I, World Series? World Series. Thank you, Bob. It was a blank. So we went to the World Series and they did an advertisement for our coach of the Year and our Horizon athletes. So we were able to experience that firsthand. So that was one of the swag that Chevy provided for us.

Brian Pruett: [00:02:02] Well, it’s free, so that’s why you keep it. It’s free. It is free is good.

Lauren Ham: [00:02:05] And it’s durable.

Brian Pruett: [00:02:06] That’s right. So tell me what the therapeutic recreation coordinator does.

Lauren Ham: [00:02:12] Basically, I program everything for anybody with physical, cognitive, social or emotional disabilities. I try to modify programs so they can participate in baseball, adaptive lacrosse, even something as simple as bingo. We modify it so they’re part of the community and they can participate just like you and I can.

Brian Pruett: [00:02:35] Awesome. And how long have you been doing this.

Lauren Ham: [00:02:38] With the Horizon League? I’ve been here for 14 years, but I started originally in Wisconsin over 20 years ago.

Brian Pruett: [00:02:46] Doing the same.

Lauren Ham: [00:02:47] Thing. Yep, yep, doing the same thing.

Brian Pruett: [00:02:49] So this is your your background. You’re you’re actually, I guess, your passion then?

Lauren Ham: [00:02:52] It is. Yes.

Brian Pruett: [00:02:54] Why? Tell me why this is your passion.

Lauren Ham: [00:02:56] Honestly, I started volunteering in high school with the VA, so I worked with the veterans and I saw the benefit of those just who couldn’t do a normal program. So the benefit of them getting out in the community, modifying their lifestyle so they can do recreation. And I saw the vets, you know, enjoy it. So then I kind of worked with children and really found my niche.

Brian Pruett: [00:03:19] So when you came to the growth area, are you the one that kind of got it started for the city of Acworth?

Lauren Ham: [00:03:24] Honestly, I wasn’t. There already was a nonprofit established, but I was the first coordinator that they hired on, so I was the first paid employee and since then we’ve just grown. I’m still a staff of one, but with these fabulous volunteers that we have, we can do so much more.

Brian Pruett: [00:03:44] Awesome. So for those who don’t know what the Horizon League, can you share a little bit about that and a little bit of the story you’ve just shared, but more of what it is and and what you do and how people can get involved?

Lauren Ham: [00:03:55] Sure. So we offer therapeutic programs. We offer, like I mentioned before, anybody ages five and older who have a social, cognitive, physical disability, they can participate in our programs. We have three different leagues where we go from a 5 to 12 year old youth league, 13 to 21 and 22 and up adult league. So our biggest program coming up right now is spring baseball. And we have over 18 teams and 200 athletes that come out on Saturdays and Thursday nights and participate. We rely very heavily on volunteers. We do the buddy system where buddies come from the community and they work one on one with the athlete on the field, in the dugout, and just kind of helping them have the experience and allowing those parents to have 50 minutes to sit back and enjoy and watch their child and know that they’re in a safe environment. So so the best way to get involved is probably to contact the Horizon website. So it’s at special needs dot com or Acworth Parks and Recreation, and I can get in touch with them and if they’re interested, we’re always looking for volunteers and even though we have 18 teams, we don’t require volunteers to stay all day. They can just come for that 50 minute game once a week or if they want to stay longer and come and help out and allow that child to feel like his peers.

Brian Pruett: [00:05:29] Yeah, Do the the the participants, the athletes, do they have to be an act with resident?

Lauren Ham: [00:05:33] They actually do not. Now, we don’t have any we ask them to pay a minimum donation of $15 just to cover a little bit of cost. So we don’t have any. On resident fees and we accept athletes from all over. We had one child come from Dyersville the other year, and Fulton County has a couple athletes that come down and participate.

Brian Pruett: [00:05:58] Awesome. Same thing for volunteers. You don’t have to be from Acworth, right?

Lauren Ham: [00:06:01] Right. Yeah. Just. Yeah. Come and we’ll get you scheduled.

Brian Pruett: [00:06:04] All shows up.

Lauren Ham: [00:06:05] Yeah.

Brian Pruett: [00:06:06] Awesome.

Lauren Ham: [00:06:06] Well, put you to work.

Brian Pruett: [00:06:07] There you go. What I think is really cool is share a little bit how the field. Because the field is a special field, right?

Lauren Ham: [00:06:13] Yes, it is Mondo turf. So it’s the cushion rubberized surface. So, you know, it’s easy for the anybody who utilizes a walker or a wheelchair, any kind of device. You know, we have the larger dugouts that you can get through. You don’t have to kind of kind of maneuver around. It’s easy to get in and get out the flat surface barrier free. We do have rain outs because we have our bases are painted on. So we do have that. But honestly, it’s a nice enclosed surface that is a safe environment for everybody.

Brian Pruett: [00:06:51] That’s awesome. So I know you guys do a big gala every year. Is that the only fundraiser? That’s really kind of what you do for the for the horizon we do.

Lauren Ham: [00:07:01] That is our number. That is our only fundraiser. And that helps us provide all our operating budget for the year. So that fundraiser, we rely heavily on silent auction donations and live auction donation. And it’s a chance for us not even just to raise funds for our operating budget, but just to celebrate our athletes. I mean, we’ve been doing this. We were incorporated in 2006 and the field was finally completed in 2009. So we’ve like I said, we have 18 teams and we like to celebrate them. And this is a chance to do that at the gala with the community and with the Horizon families.

Brian Pruett: [00:07:40] When is the.

Lauren Ham: [00:07:40] Gala? It is Friday, March 3rd coming up.

Brian Pruett: [00:07:44] Awesome. If somebody wants to get involved with that, be a part of that. And if somebody wants to be involved with the Horizon League itself, you already shared the website, but how can they get ahold of you if they have the questions or anything like that?

Lauren Ham: [00:07:54] The easiest way is. Elam Like the food jam at Acworth dot org or just giving me a phone call at the Acworth Parks and Recreation Department. I can get you involved in any aspect volunteering if you’re interested in attending the silent or attending the gala or donating the silent auction, any help is greatly appreciated.

Brian Pruett: [00:08:16] We’ll talk about this in a little bit, but Bob and I are going to kind of help you with that. We’re doing something into this month that’s going to help you guys as well. So we’ll talk about that in a little bit. But I wanted to ask you one more question. You shared a little bit why this is your passion, but why is it important for you to give back?

Lauren Ham: [00:08:31] Wow. Honestly, I am so fortunate. And can I tell you a story?

Brian Pruett: [00:08:39] Sure.

Lauren Ham: [00:08:40] I actually was a very, very bad driver. I don’t know if I’m any better, but I was actually ran over by a semi truck and put in an induced coma. And this was my final year in college. And I got out and just really reevaluated my life and I was given a second chance. And I think that really puts things in perspective. So that’s why I want to give back and provide things just to help everybody.

Brian Pruett: [00:09:17] Well, for those of you who don’t believe, but I’m a believer and so God has a purpose for you and I think you’re doing it. So that’s that’s awesome. I appreciate you being here. You mind sticking around a few minutes while we talk to these other two gentlemen?

Lauren Ham: [00:09:27] Sure.

Brian Pruett: [00:09:27] Thank you. All right. We’re going to move now over to Casey Weatherford. Casey, you are a volunteer coach for the Horizon League and but you also are a cancer survivor. And you’ve been around Acworth for a while. You’ve also owned a couple of businesses you do mentoring. So give us your story.

Casey Weatherford: [00:09:47] So my main story, you know, everybody thinks that they’re invincible, right? When they’re young, we all think that nothing can touch us. That was me. I was. I was that guy. I. I felt like nothing could touch me. I felt like I was on my path, and. And I was made to do that path at a very young age. You know, I was diagnosed with cancer, multiple myeloma. And I was I was a successful business guy that I loved what I did, you know, And and I was on that path. But cancer came in and and kind of smacked me in the face, brought me back to reality a little bit, and that I didn’t know where to turn. I honestly didn’t know where to turn. I felt like I was invincible insurance. I didn’t need you know, that was that was my main thing was, you know, I didn’t put things in place because I wasn’t thinking ahead, you know, And it was I think it was God’s way of telling me to slow things down and and look at what I had. So that was my big thing with life, you know, That was that was my big break. And then at 26, I kind of started over. I reset, you know, and I met a guy that was in the same hospital, Kingston Hospital, and he was in the room with me. He he heard them tell me the news that I was going to die in two weeks.

Casey Weatherford: [00:11:09] They they told me to go home, get comfortable. So we we put on that path that I was going to go home and get comfortable. My wife called around, found a doctor that did he specialized in in bone repair, and I had a tumor in the bone. That’s what multiple myeloma kind of does. It’s a blood cancer. So it it attacks bones, eventually turns in. Eric can turn into leukemia later on down the road. But I had that in my femur and no insurance. So I was kind of lost. He heard my story and says, you know, how can you take it so well? And I said, Well, what am I going to do? Is crying, going to help? Crying won’t help me, you know. So, you know, I just that was my thing. I was going to go home, get comfortable, you know, and that was going to be the end of my life. And, you know, he came out after my wife had found a specialist. He came out, he bought all my hospital stuff and everything. And and to this date, I don’t know if it was him or not, but my hospital bills were paid and I was two and a half million dollars in debt through Emory. So that was I don’t know who paid that, but I got paid forward and I begged, I begged for life.

Casey Weatherford: [00:12:22] I begged for a second chance at life. And I made a promise to God. I said, you know, I’m going to help everybody I can along my path that, you know, as long as you give me that second chance, I can do it, you know? So I begged for that. And and, you know, you don’t hear an answer right away. It wasn’t an answer right away. I didn’t even know if my prayers were going to get answered. It’s the first time I’ve ever turned to God for anything, you know? So you know that I didn’t know if I was going to get granted that, you know, it was and it was a shock. Everything happens, I guess, for a reason. And and so that was my purpose, you know, I was like, all right, now I got to start helping people, you know, I got to get back on my feet. And one thing was I was kind of feeling sorry for myself. I had to learn how to walk again and all that stuff. And one of my buddies had came to me and told me, you know, we coached together at a at a baseball field in Kennesaw. And he told me about a program. He’s like, Man, you should get involved in this program. It’s a Horizon League. And I said, Man, you know, I know I can go over there and buddy.

Casey Weatherford: [00:13:24] And so I went over there just a buddy. And when I went over there to Buddy, I fell in love with it. It was like I was meant to do that. It was like, that’s what that was my plan. So I went to Lauren Hamm. I asked her, I was like, What do I have? Do to coach. Like, what do I have to do to get involved in this? And. And she was like, Oh, we’ll sign you up. You know, you do the background check and we’ll get you out here and we’ll get you coaching. So I started doing that and it was a passion. It was love at first sight, man. I was I was hooked, you know, And and it’s amazing. It’s like I don’t ever pay attention to anything that happens off the field. So it’s it’s kind of like my space. So when I’m out there, I’m on I’m on the Oprah cloud, man, just looking down, you know, it’s awesome. And I was I was kind of put to him as angels because I think that they’re they’re angels. You know, they’re sitting here to teach us lessons. And I’m thankful for for giving that blessing. You know, that it was a it was an eye opener for me that this is where I belong. So I. Really love it. It’s an awesome program.

Brian Pruett: [00:14:28] Well, I don’t know about you guys, but that’s. That’s awesome. So you shared before we went on the air that you also help local business owners with their businesses and and give back that way. Share how you do that.

Casey Weatherford: [00:14:42] So you know different businesses there through even COVID. You know, it is hard for businesses to be involved in making money because we had dining rooms that were closed and some businesses, you know, that was their first thing was like, you know, we have to get on GrubHub and all this stuff, you know, just to to get food out. And so I tried to help out as many people as I can. Of course, that’s that’s my goal. That was what I was answered for. So I started helping out local businesses along the way. And and, you know, just to just to name a few. There’s generations Pizza, Bernie’s and all them, all these local businesses, they needed help. You know, they needed that. And, you know, running to businesses and stuff. That was kind of my thing, you know, like I was I had to to get in there to help them and kind of show them the way. And all these businesses, they you know, they appreciate it, you know, but it was it was a work in progress. So. But anything in the community, these businesses support our community. You know, that’s that’s who gives back to our community. So we have to look out for everybody that’s in in the same aspect that we are. You know, they deal with it just like we deal with it at home.

Brian Pruett: [00:15:55] Are you still currently helping businesses now?

Casey Weatherford: [00:15:58] Oh, yeah, yeah, yeah, yeah. Anybody that. Yeah, I’m currently doing big house I’m doing their marketing and and director over there for, for all their events but you know this is just like I said they give back to our community. They they are the ones who donate to our baseball teams and donate to our community and put that money back into the community. And that’s what that’s why we do that. You know, it’s a complete turnaround, you know, So that’s kind of you build a platform for it. You know, you always want people to give and and you have to give to get, you know, so.

Brian Pruett: [00:16:33] If there are businesses out there that need the help and wanting to reach out to you, first of all, can they do that second? Well, how can they do that?

Casey Weatherford: [00:16:42] Yeah, so you can you can definitely do that. I would love to hear all businesses. And we do you know, one of my buddies, Bob, he he’s great at what he does. He does a networking. I tried to get businesses to go to that because that’s what that’s kind of what builds a relationship with everybody is that networking. People don’t realize how powerful networking is. Yes, it is. You know, you take those names, you take those businesses, you put them in your arsenal and and they come up, you know, somebody comes up to you, hey, you know, do you know anybody that does this? Well, yeah, You know that I met this guy. He goes to a meeting that we do and and that helps it out. So that’s that’s networking I feel like is a very important part of the role. You know.

Brian Pruett: [00:17:28] There are other ways that. Can anybody contact you for help?

Casey Weatherford: [00:17:30] Yes, you can get a hold of me. So I still have I still hang on to my old business, to the tire shop, but tire underscore, sole outlet at yahoo.com. Casey Jo W at gmail you send me an email and I’ll gladly answer it. You know, I love I love sitting down and I pay for conversations with with people. So I’ll have a lunch with you and and gladly pay for it because I want to hear everybody’s story and and how they have changed their world. I love those stories.

Brian Pruett: [00:18:01] Well, I don’t know. Many people turn down free lunches, so if you want some help and want a free lunch, reach out to Casey. That’s right. Casey, I appreciate you being here this morning and sharing your story. You mind sticking around for for this gentleman here?

Casey Weatherford: [00:18:11] Yes, sir.

Brian Pruett: [00:18:12] All right, Bob, I don’t know. How are you going to follow these two stories?

Bob Brooks: [00:18:15] I got nothing, Brian.

Brian Pruett: [00:18:18] Bob Brooks, American Eagle Mortgage, powered by Cross Country Mortgage. It’s a mouthful. Yeah, but, uh, you’ve had a pretty interesting background as well. You spent 25 years as an electrical engineer, correct?

Bob Brooks: [00:18:28] Yeah.

Brian Pruett: [00:18:29] Also a worship leader. And now you’re in mortgages and you help coach the youth. So give us a little bit of your story.

Bob Brooks: [00:18:35] Like I said, I have nothing compared to what’s going on. No. Well, I actually got involved. You know, like you were saying, networking. He was talking about networking. It kind of made goes hand in hand with whatever you do. And with Freedom Church, I was the worship leader over there and volunteered with the youth and everything else. And and what my co coaches, Christina, actually said, Hey, can you get some of the youth to come be a special buddy over here at Horizon Field? I went with it. We we had a great time. They still volunteer every now and then a lot for the dodgeball, right? Not dodgeball kickball. Sorry. That would be awful, I think dodgeball class. But anyway, now I got I went the first time with them and was being a special buddy and I looked at Lauren said, Can I come back next week? Nobody came with me. It’s just me. And like Casey said, you get into it one time and it’s it’s an endorphin that you don’t really think you’re going to get. And it’s amazing. And those kids became my kids. And I think this is my fifth year, eight, fifth year with it.

Bob Brooks: [00:19:40] And it’s been amazing. These kids I’ve watched these kids go from wheelchairs to walkers to braces on their legs to now running through the field by themselves. And it’s absolutely amazing. And I have a special heart for it. One of my neighbors whose son just turned five and she was so excited about getting involved. There’s two there’s four kids in the state of Georgia who have this syndrome. It’s called I’m going to say it wrong Pallister Kilian Syndrome or. Don’t ask me what it is, just look it up. But it’s the poor thing is is wheelchair bound for the rest of his life. But it he finally got to play baseball this year and to see all of our friends come out for that game, they were all crying because the mom looked at me and said, I never thought I would get to see my son play baseball, which was the coolest thing I’ve had the whole time on one of my teams, and I had two of the kids of the four playing on my team this year and they were really cool, really cool.

Brian Pruett: [00:20:41] We’re going to circle back around to the Horizon League and while you’re doing this and all that stuff, But tell me how you went from being an electrical engineer into mortgages and can you give any tips? Right now, people listen to you. I like to help people while they’re listening and give tips for that.

Bob Brooks: [00:20:58] Yeah, going from so electrical engineering, the last thing I built was a I was an engineering. I don’t know how to say it, really, but I built the machines a lot, and the last thing I built was a laser machine that put holes in suture needles. I didn’t realize how many suture needles they go through, but they do three a second. And there was something wrong with the machine. I got underneath the machine. I got up and there was needles all in my back. And I went, It’s not fun anymore. And plus, I was getting old. I couldn’t. I couldn’t get under the machine much, much anymore and saved my life. However, I got out of that business and jumped into mortgage reverse mortgages years ago and then said, I don’t like sitting at a desk because I get in trouble for talking too much to people in my office.

Brian Pruett: [00:21:50] Which not.

Bob Brooks: [00:21:51] You, not me know. I tell everybody I can talk to a brick wall as long as it squeaks back every now and then. However. So mortgages became a hard I started helping seniors with reverse mortgages. Learned that I don’t like it cramming it down people’s throats. I still sell reverse mortgage. However, I’m having a ball here in Acworth. I wasn’t really doing anything in the community that I grew up in, and part of helping with the horizon became my passion because I was helping people get new houses for the first time, you know, newlywed couples just to see their sheer joy who thought they could never own a house buying a house. And then I was like, Ooh, I like that endorphin. So now I started networking and growing in the community. I wasn’t doing anything in Acworth. And I said, I got to get back involved in Acworth. I mean, I’ve been there since 1972, so.

Brian Pruett: [00:22:42] And somebody in Acworth is related to you?

Bob Brooks: [00:22:43] Somebody in Acworth is related to me. You’re right. I actually sat next to a guy at a restaurant last night who said a guy’s name. I said, Well, that’s my cousin. And he went, What? He was blown away. But it was pretty neat seeing that. However, given back. And once I got back with Horizon, I started coaching and been there ever since.

Brian Pruett: [00:23:05] So you mentioned that you like giving back and helping businesses as well. So you started a group called the Acworth Connections.

Bob Brooks: [00:23:11] Five years ago.

Brian Pruett: [00:23:12] Actually share a little bit about that and how people can get involved with that.

Bob Brooks: [00:23:14] Yeah, Aqua Connections on Facebook, you can look this up at Acworth, connections on Facebook. There’s not really a dot com or anything like that. However you can contact me at Bob Brooks loans dot com and I’ll tell you all about it because like I said I don’t shut up Acworth connections. We started at Justin’s in Acworth five years ago. After the pandemic we moved it to Center Street and right now we’re having a really large surge. So I’m hoping we don’t have to switch, but we may have to switch soon. We we have anybody from other mortgage people like myself, real estate agents, builders. Got a comedian in there, which I think you had Rich on your show last week. And it just helps so many people. It’s collaboration over competition. We don’t I don’t fight with other mortgage people because I always say, why can’t we all get a loan? So it’s one of those things where I want people to come and be knowledgeable of what what happens with mortgages and houses and building. And because I’m not a builder and there’s a tree guy in there, I’m not cutting down another tree because one almost fell in my leg one time. And he always says, You know, I’d rather you call me and said a911, which is great. So accurate Connections is great. Accurate business association is great. A lot of good community stuff comes out of that with the years.

Brian Pruett: [00:24:32] So I really think it’s cool that you do the collaboration over competition and you and you really do preach that. I do. You know, not only is there a lot of enough business for everybody, but there are things there may be other mortgage people in the building that you can do something that you can’t do and vice versa, correct?

Bob Brooks: [00:24:48] Correct. Yeah. I mean, there’s 50,000 people in the city of Acworth alone. I can’t do 50. I’d like to do 50,000 loans. However, I can’t. So I would rather see my friends what I call my family, get a loan as well. So that’s why I say, why can’t we all get a loan?

Brian Pruett: [00:25:04] And you’re the you’re also there is a loan, Dad.

Bob Brooks: [00:25:06] Loan, Dad, Not your loan, daddy, right? Yeah, right.

Brian Pruett: [00:25:09] Well, okay, so you’ve already shared a little bit, but why is it important for you to give back?

Bob Brooks: [00:25:14] So this community basically raised me. I mean, you hear the stories about when you’re growing up. Usually if I get in trouble in Acworth, I had passed my grandparents house. I was getting a whoopin there, and then I got a whipping when I got home because my grandmother, I called my mom or my dad, either one. So this is a community for me that I’m passionate about. My dad was a local teacher, my mom was local banker, my grandfather was local mechanic, my grandmother was a local bus driver. My all my aunts worked at the post office, so his basically raised me. So I need I wanted to conserve, you know, I wanted to give back to Acworth in some way. But, you know, Horizon, like I said, is a special heart of mine, man. I just I just love them. I’ve seen what good they can do. I mean, one of the parents actually told me one time said, Man, I wish I could be in his brain or be like him. And I was like. He’s your child. And he was like, Yeah, but he has no cares in the world. He doesn’t know anger. He doesn’t really I mean, he’s he gets angry if he gets, you know, he’s hungry. He’s got to, you know, go to the bathroom, whatever. However, they don’t know, hate, they don’t know, you know, there’s wars going on. They don’t know anything like that. They don’t know real sadness like we’ve all encouraged. And, you know, I mean, with with Casey and Lauren here, you know, they’ve experienced tragedy like that. Thank God I’ve not you know, but it’s amazing to hear stories like theirs and make people happy again, you know?

Brian Pruett: [00:26:44] Well, speaking of making people happy, I know one thing that you do that you also have a passion about. I don’t know that you’re currently doing it, but you’ve had a band. People know you as Beeb’s, right?

Bob Brooks: [00:26:52] Beeb’s Yeah.

Brian Pruett: [00:26:53] So do you still are you still playing?

Bob Brooks: [00:26:56] Not right now. You know, getting older. I got a back problem, so I got to heal that first. And then coming back this year though, I’ll be back this year.

Brian Pruett: [00:27:03] Where can people see you when you do come back?

Bob Brooks: [00:27:07] Bars around here, restaurants around here. We got a I got my second band ever. We’re going to do like a reunion show here soon called The Mother Truckers. It’s we’re not going to be moving and jumping around on stage like we used to 20 years ago, but it should be funny and just look for the name Beeb’s, you know?

Brian Pruett: [00:27:27] Well, I’m excited. You and I met last year when I had another business doing direct mail and and promotional items, and you were one of my biggest clients. So first of all, thank you for that. But you are you and I are partnering and doing a business expo slash job fair on the 26th of this month where a portion of the proceeds are going to help the Horizon League. Talk about that. How can people get involved and when is it?

Bob Brooks: [00:27:51] Yeah, so that’s part of the networking stuff. It’s January 26, it’s from 2 to 5 at the Aqua Community Center located downtown Acworth. We’re pre-selling booths still. It’s $150 per table and we’ll supply the tables and two chairs. You just got to bring your your swag and your tablecloth and make it look nice. It’s the networking exploded, I guess I want to call it, because, number one, I get to help give back to the horizon as well, because there are things coming up March 3rd on a Friday night, like Lauren said. So we want to be able to help kick start that off, in other words, but also given back to the community to back forth again. I mean, there’s a lot of people that you wouldn’t see on a normal basis, like they don’t have a storefront, they don’t have a they’re not a Kroger or Wal Mart kind of thing, but they want to get their information out there or there’s jobs hurting out there, restaurants and all kinds of. I just saw the sheriff’s office is hiring at Parks and Rec is hiring. There’s a lot of people hiring right now. So we’re just asking for for those type of guys. We’re just asking for the donation of 100, $250 from them. And and they can set up a table and start hiring away. So we’re going to try to drive as much traffic as we can in there and really try to focus on the community again, getting kick starting off the horizon and getting people a job or getting people seen.

Brian Pruett: [00:29:21] Another advantage if you come to this is there is a good possibility at some point in time during the expo you might get on the air because Stone is coming and setting up and going to have a show live. Be very gracious. Yeah, very. So we appreciate Stone and Business RadioX doing that if one more time, if people want to get ahold of you for mortgages or act with connections or the Expo, how can they do that?

Bob Brooks: [00:29:41] Yeah. Aqua connections on Facebook and w w w w w dot dot brooks loans dot com are your loan dad dot com.

Brian Pruett: [00:29:51] Awesome. So I have one more question for the three of you. So we just started a new year 2023 by the way. Happy New Year to everybody. Lauren, I would like for you to start with this. Can you give one thing for everybody listening to maybe start off the new year or whether it’s I mean, your story is inspiration in itself, but something advice or your quote or word for the year or just something that just can be a good start for the year.

Lauren Ham: [00:30:15] I think quote or advice maybe, I guess be present, you know, make your life count and be present and intentional, you know, going forward and, you know, throughout the year. I think that would be my advice, right?

Casey Weatherford: [00:30:33] Kc So my thing would be, I mean, you heard you heard everybody here today use that one word that that I think is valuable to us as community. You know, get involved in your community. I was always taught when I was a kid, you give 100%, you get 100%. And so I really think that my biggest thing would be get involved in the community. You know, that’s that’s the thing that takes care of us.

Bob Brooks: [00:30:59] So big time. Yeah, mine is. You know, they always say success and failing is the same thing, however. If you you don’t fail until you quit. So that’s a big thing for me this year.

Brian Pruett: [00:31:14] Sharon, I want you to give us one.

Lauren Ham: [00:31:16] Oh, goodness.

Intro: [00:31:17] Um, I would say I like.

Lauren Ham: [00:31:19] The notion of mindfulness, of being really present in what you’re doing, because if your intention is is kind of an alignment with who you really are, then.

Intro: [00:31:27] The result is for the greater good.

Lauren Ham: [00:31:30] Think generally speaking, That’s awesome. Awesome about you. What is yours?

Brian Pruett: [00:31:34] Well, it’s the same thing I end with every year. Every every show. So I’ll do that in just a second. But it’s just it’s I’m having a blast with the show. I hope people listening are getting something out of the the four shows that we’ve done, including today. I don’t know how you can’t go out and be inspired by listening to everybody’s stories and everybody’s got a different story, you know, and we’re all called for a different purpose. I also think about the young man that was with the Buffalo Bills this past Monday night, and had that happened on the football field, which is just crazy in itself. But right now it looks like he’s on the right path to recovery. And that’s another way of God showing his his power. And again, let’s let’s think about the positive. There’s too much negative out there in the mainstream media. And let’s put the positive back out there, sir, by listening. Let’s be positive and be charitable.

 

Stephen Norton with Star Printing, Darin Hunter with Every Link Matters and Comedian Rich Brock

January 5, 2023 by angishields

Charitable-Georgia-tile
Charitable Georgia
Stephen Norton with Star Printing, Darin Hunter with Every Link Matters and Comedian Rich Brock
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Stephen-Norton-Star-PrintingStephen Norton has co-owned and operated Star Printing since 2015. He has been employed there since 1999.

Star Printing specializes in commercial printing including newspapers and magazines, as well as business cards, flyers, posters, and anything in between relating to paper printing.

In the last couple of years they have expanded into signage andbanners. They run a variety of machinery including web, sheetfed offset and digital printing.

Connect with Stephen on LinkedIn.

Darin-HunterDarin Hunter graduated from the Terry College of Business at the University of Georgia in 2002 with a finance degree. After graduation he took a position as a loan officer. Finding success as a LO provided the opportunity to branch out on his own in 2007.

Successfully navigating the housing bubble, he was recognized by Scotsman Guide as a top producing branch manager. Today he maintains a team of loan officers and processors licensed in 27 states located in Downtown Woodstock. In addition, he is the owner of DH Homebuilders, president of the Woodstock Business Club and has recently become one of the hosts for The American Dream.

In 2017 his youngest daughter was born with a rare genetic disease, called KBG. After dealing with the lack of information and frustration over insurance bills, he and his wife started a non-profit called Every Link Matters. They raise funds for families dealing with the lack of financial assistance they receive due to the rareness of the disease. In the two years the non-profit has been in existence they have raised over $125,000 for KBG families along with local families in an effort to help raise awareness.

Connect with Darin on LinkedIn.

Rich-BrockA former pastor, “Big Rich Brock” brings his preacher persona to the stage with his clean comedy show.

A lifelong Southerner, Big Rich was born and raised in a small Georgia town, where he learned the power of humor, storytelling, and connecting with people.

Big Rich shares his life experiences of being raised in the 1900’s, his 25+ years of ministry and marriage, divorce, career changes, parenting, and dating in his 50’s all with a big smile, lots of laughter and an enjoying life attitude.

For booking corporate events, private shows and venues you can visit www.bigrichbrockcomedy.com and you can follow Big Rich on Facebook, Instagram and YouTube @bigrichbrockcomedy for upcoming shows, videos and merchandise.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for charitable Georgia. Brought to you by Bea’s charitable pursuits and resources. We put the fun in fundraising. For more information, go to Bee’s charitable pursuits. Dot com that’s Bee’s Charitable pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:48] Good, Fabulous. Friday morning, everybody. Welcome to another episode of Charitable George. I hope everybody had a great Christmas. We didn’t do a show last week. I was a little under the weather and of course it was really extremely cold and a lot of folks had some issues. I know our church had some broken pipes and we’re working on that, but I hope everybody was able to have a good Christmas and spend some time with some family and friends and, you know, sharing the last first first two episodes we did, we had some great, fabulous folks. We got three more fabulous folks here for a fabulous Friday. So we’re going to jump right in with our first guest, Stephen Norton, from Star Printing and Publishing in Acworth. Stephen, thanks for being here this morning.

Stephen Norton: [00:01:28] Thanks for having me, Brian.

Brian Pruett: [00:01:30] So Stephen and I have known each other for about, I don’t know, close to almost 20 years. Believe it or not. That could be a good thing or a bad thing, depending on how you look at it. Yeah, right. Stephen owns, like I said, star printing and publishing in downtown Acworth. And he and I have done some things with the community as far as some positive things. And again, this is why this show is being done to put more positive news out there of doing some things in the community, whether it’s an individual business or nonprofit. And Stephen and I did a magazine a few years ago called Northwest Georgia Rising Stars, where we highlighted the students in the high schools and Bartow and Gordon counties. And it was all positive features on the kids. So just knowing Stephen, he’s got a charitable heart. And so, first of all, Stephen, tell us a little bit about Star Printing and how you got involved with that company.

Stephen Norton: [00:02:18] Yeah, I started working with Star Printing back in 1999. A previous owner was a I won’t say a family friend of ours, and he was looking for some help in the sales field. I was unemployed at the time or in between jobs, so I came down, knew absolutely nothing about printing, worked my way sort of through the company at the time. I think when I started we were doing eight or ten different publications printing for just about everybody in Cobb County at some point or time. But things changed around 2007. 2008 became a different world in the printing world. We slowed down some of the publications dropped off. I’d been talking to Mr. McIlrath a little bit about what his exit strategy was. He was getting on up in in age. He had started the company brand new in 1972 in downtown Acworth. So in 2015 I approached a couple of family members of mine and we were able to sit down with Mr. Michael Reith and purchase and buy him out and let him enjoy retirement a little bit. And so we’ve owned it since 2015 and we’ve dealt with a little bit of everything, including COVID, which was a not a friend to the printing industry whatsoever like a lot of others. And then over the last couple of years we’ve had to deal with the supply chain issues. It’s really hit us hard as a lot of the products came from overseas. But we we seem to be making the turn a little bit right now and things are going, I would say really well. The last couple of months have been some of the best months we’ve had since I’ve owned it. So I’m hoping it’s headed in the right direction now.

Brian Pruett: [00:04:11] Right. Can you explain some people may ask you talk about being a commercial. We talk about commercial printing. Explain what that is.

Stephen Norton: [00:04:19] Yeah, it’s a it’s a term that we use. I can almost tell you we’re not a walk in and get something printed off the street in an hour type thing. That’s the biggest thing. We’re not a quick copy shop. We have large presses, we have presses, Web presses, which still print newspapers were one of the the very few in northwest Georgia. A matter of fact, it still does newspaper printing. There are a few of us, but there’s not many between about Acworth and Cobb County all the way to the Tennessee line. And then we do large format sheet fed printing. And we’re also in the digital printing world as well. But that basically those those things make it a commercial print shop more of your larger based customers. It’s what we do deal with.

Brian Pruett: [00:05:08] So we talked a little bit about you and I doing the magazine a few years ago, and a few weeks ago I was talking to a young lady named Christina Woodard with Whistlepig creative about in kind. There’s a lot of different ways businesses can get involved in the community, whether it be financial or in-kind or just different things like that. And you are one of the ones who do a lot of in-kind stuff, especially for local nonprofits. I can think of at least six nonprofits off the bat that you do in-kind stuff for. So first of all, why is it important for you to be involved in the community like that and share why it’s important to you to be? To give back to the community with those in-kind sponsorships.

Stephen Norton: [00:05:51] You know, Brian, it’s just something that’s on my heart. If someone comes to me and say ourselves, we don’t have a lot of money, we’re having a charitable event, we’re trying to raise money for X, Y, Z, or whatever the case may be. I’m not going to turn them down. I’m going to figure out a way to to get them printed, make them happy, make them able to reach the goal that they’re at. I sort of hope I’ve always been like that, but I think the older I get even more so, I sort of reach out to folks that I know need a little bit of help and don’t really know which way to turn. So I’m like I said, I’m not going to lower the wheel and I’m not going to turn anyone down from from needing some help getting something printed and out there on the street for the benefit of their cause.

Brian Pruett: [00:06:39] Now, I know you like golf, so you play a lot of golf tournaments that you can read enough. You also like bowling, you and I. That’s how we met. I was a bowling league coordinator for formerly us, Plano Bolero, Barre Parkway. And you bowl in several of my league. So you’ve bowled in some bowling charity events. Like I said, you golf and charity events. You just shared why that’s important to to that. So give me a little bit more background. I know you’re from a Dyersville, Bartow County. Prior getting into the printing world, what what did you do?

Stephen Norton: [00:07:12] I have been in the banking world. I’ve been in the mortgage world. I’ve been in a little bit of the insurance world. That wasn’t really my calling. I knew that fairly quickly. But the banking and the mortgage I enjoyed up until a point and it just it was one of those things in the late nineties that I just thought, you know what, I want to do what I want to what? Where do I want to go from here? It’s just one of those things. It was God’s timing. He put me in front of Mr. McIlrath. Mr. McRae said, Look, I’m needing somebody I can trust and I’ve known you for a long time. Let’s talk and see where we go from here. And I mean, I absolutely knew zero about printing the first day I went in and I still probably only know about 5% of printing, but that’s where we’re at today.

Brian Pruett: [00:08:04] Well, another thing that you do that is not really talked about, but you also help a lot of local authors. You guys do some publishing as well.

Stephen Norton: [00:08:12] I do. I’m I’m real good friends with a gentleman by the name of Guy Conder, who is going through some real serious health issues right now. But he’s a local bookstore owner there in Acworth. He, through the years, has put a lot of different local authors in front of me and sort of taking the ball, trying to help them get their books published. One of the best things is people have great ideas in their mind, but they don’t really necessarily 100% believe that they can put that from here to on paper and into a whether it be a paperback or a hardbound book or whatever. And with guys help and through some some turbulent times, we’ve been able to get probably 20 to 25 local books published and printed just in our little town of Acworth, our surrounding area, Cartersville, Kennesaw type thing. But that’s something I really enjoy. It’s a it’s a pretty cool feeling, especially if someone’s writing that first book. They are scared to death. I mean, they have no idea what they’re jumping into. They don’t think anybody wants to read it. They don’t think anybody wants to buy it. For example, I had one lady who her her dad was a a pretty decorated Marine way back in the day, back in World War Two and stuff.

Stephen Norton: [00:09:43] And she’s like, I’ve written this book. It’s about 300 pages. But I don’t think anybody outside of my family is going to read it, blah, blah, blah. And I mean, she was just scared to death and she had him she was shaking when she handed me the manuscript and the little thumb drive. And I said, let’s get Golconda involved. Let’s talk about this thing. See, her father had passed many years ago, and that was had a lot to do with her feelings as well. But anyway, through the three of us, we got it published in Printed. And I think the last time I talked to her, she had sold a little under 200 books. Wow. And like I said, that was just a a warm woman who wanted to pay tribute to her father. And she thought, nobody’s going read this. You know, I’m going to give this to all the family members, and that’s going to be it. But she was a little less than 200 years old and it hasn’t been out probably less than six months now.

Brian Pruett: [00:10:39] Wow. Well, you and I are continuing to partner some things. You know, I do fundraising for a living and I’ve got some exciting events coming up in 2023. And you are graciously again being my partner in printing my stuff. So I appreciate that. If folks want to get a hold of you for any printing needs or any authors want to get a hold of you, how can people get ahold of you.

Stephen Norton: [00:10:58] Give you a couple of different numbers, and then I’ll give you an email address. But the two main numbers are 7709746495. That is my office number. And trust me, I feel like I’m there 24 seven. But if you can’t reach me, the cell phone number is 6787562013. And then the email address is Steven step in at go hyphen star dot com.

Brian Pruett: [00:11:28] Awesome. Well, Steven, I appreciate you being here. Do you mind sticking around and listen to these other two great folks?

Stephen Norton: [00:11:32] I’m looking forward to it. Thanks, Brian.

Brian Pruett: [00:11:33] Great. So we are going to now move over to Mr. Darin Hunter, who’s no stranger to the Woodstock area. He is the leader for mortgage right here in Woodstock known as the mortgage hunter. But a lot of great things that you’ve got going on. So, first of all, Darin, share a little bit about the the mortgage business and then I’ll get into some of the other things. Why I’ve asked you here, just some of the great things that you’re doing.

Darin Hunter: [00:11:56] Yeah, sure. So first of all, thanks for having me out here. I appreciate it this morning. This right before we end of the year. So it’s a great way to great way to end 2020. To talk a little bit about what I think you’re going to ask me about, which is every link matters. But yeah, so I’ve been in the mortgage industry for this. Believe it or not, I’m one of the old guys, you know? I know I look so young these days, but, you know, the 21 years in the mortgage industry. So I’ve lived through the great financial crisis, the housing bubble, and was able to navigate my way through there, you know, as kind of a young buck, really. I actually started my own went out on my own as a as a branch leader in 2007. So just perfect timing. But, you know, from every opportunity is usually born out of out of some sort of catastrophe, some sort of issues, some sort of problem. And we were able to really rise above and navigate our ways through. And I’ve been doing mortgages ever since. I mean, I really enjoy, you know, helping folks out, getting them in a position to sort of create wealth, get into their first home, stop wasting money on rent, you know, And really, two thirds of all net worth is comes from home equity. So it’s just a it’s just a way to help people facilitate home ownership and using mortgages. Most people don’t have, of course, have the money to put down. So mortgages come in handy in that regard.

Brian Pruett: [00:13:14] What’s the one key thing you could share with somebody about the mortgage industry now? What’s what’s important for somebody who’s looking for a mortgage?

Darin Hunter: [00:13:22] Well, we don’t have enough time to go through that. But some of the keys, you know, when you’re when you’re speaking with a mortgage guy, make certain you’re you’re telling them everything you know, because that’s the one thing that, you know, we find out in the mortgage world is is you can’t hide anything. We are going to find out. I mean, when you’re when you’re lending somebody hundreds of thousands of dollars and it’s a lot of money on the line. So, you know, we’re going to do our due diligence. So make certain you’re being up front. Obviously, credit is a major, major issue. You know, you’ve got to have great credit. Not great credit. I shouldn’t say that. You got to have credit. And you have to be be responsible because you’re pleading essentially your case to borrow that money. So credit is a is a big thing, you know, and. Don’t overspend. That’s that’s one of the you know, you hear that word or that term house poor. And, you know, unfortunately, a lot of times people fall into that trap. You know, I can certainly approve you for the maximum amount. But we try to educate our borrowers, try to educate the folks we work with to to not overspend. Don’t be house poor, just be conservative. Especially if this is a lot we’re in right now. The primary buyers are folks that are moving up, Right. They’re millennials. They’ve probably recently been married. They’ve recently had some kids. So they’re they’re moving up. And so, you know, you don’t want to be house poor and then, you know, you’ve got children on the line, too. So you want to be able to live comfortably and not above your means. So those are some of the couple of the couple tips I guess I could give.

Brian Pruett: [00:14:49] All right. Thank you. So you mentioned about liking and loving and helping people. So one of the things that I know that you’ve done here in Woodstock is you’ve helped start and lead the Woodstock Business Club. So you’re you’re all about helping local businesses as well. Can you share a little bit about the Woodstock Business Club?

Darin Hunter: [00:15:07] Yeah. So, you know, in the mortgage world and any sort of entrepreneurs, you know, a lot of times you’re in these networking groups, you know, and some of them are some of them are great. A lot of lot of great material, but some just have a different sort of a style, a different sort of way about going business that not doesn’t fit everybody. And, you know, the group that we started, there were six of us that came out of one of those larger groups and decided we want to do things a little bit differently. And we were we were able to sort of take advantage of that New Year sort of gym membership mentality. You know, the New year. I’m going to start going to go to the gym and then after a couple of months, you know, you’re not in the gym, right? So we wanted to ride that wave a little bit where, you know, some of the goals that people set for the new year are I’m going to start going to networking groups, I’m going to get out there, I’m going to start building referral sources. And so we really promoted it on social media and got folks involved and just made it their own group, but made it affordable as well. You know, it’s a $50 a year membership and it’s it’s just blossomed.

Darin Hunter: [00:16:05] It’s grown and it’s it’s created this micro community that everybody just falls in love with when they’re there. There’s just this high energy. Everybody is so caring. And it’s you know, it becomes not just not just the business club, but but sort of like a family. I mean, everybody’s looking out for one another. And that’s what is so different. And I get complimented on that. And not just me. I mean, I’m talking about all the leadership team gets complimented on a regular basis about how much everybody cares and everybody looks out for one another in the group. And, you know, that’s just what makes our it makes us different. And we started with six and now we’ve got over 200 paying members that show up, you know, and about 50% of them show up or so, 50% or so show up every Thursday morning at reformation right here in downtown Woodstock. And, you know, it’s sort of, you know, we’re not affiliated necessarily with the other couple of business clubs that have sort of spun off. But but they did they spun off of of what we created because they saw the opportunity, the potential and just kind of fed off that. And it’s been a great thing to be a part of and just being part of the community.

Brian Pruett: [00:17:08] You mentioned briefly when and where they meet. So if somebody wants to come to that show, when and how they can come.

Darin Hunter: [00:17:14] So you can always go to the Woodstock business Club dot com and you can first of all, you can go to the directory and find any of our local businesses to find whatever you need, whether it’s home, home inspection, mortgages, print, you know, those items are always there. But you can also show up at 830 at reformation off Main Street in downtown. I guess I take it back, it’s actually off Market Street, I believe, which is on the back side, the other side of Main Street. And we meet there at 832 to 930. We typically go through some introductions. We we we have a business discussion. Sometimes we have sponsorship, sponsorship breakfasts where the if you’re a member, you get an opportunity to highlight your business and talk a little bit further than just that 30 seconds sort of elevator speech that you get in the beginning. And then we try to do panels, you know, industry type panels and just again, try to provide some knowledge and, you know, like you were sharing the stereo, Steve, you’re sharing the story about not necessarily everybody wants to read. The woman didn’t know if everybody wants to read their book. We don’t know if you share a story and you share an experience that you’re having in our business club, somebody right next to you maybe experiencing the exact same thing and that may help them. And so that’s what we try to encourage. And and so far it’s been it’s been a phenomenal thing.

Brian Pruett: [00:18:28] Well, again, you’ve got a lot of things going on and a lot of exciting things. And I’ll get to to the main thing in a second. But you do have a new exciting thing going on where you’re a host of a TV show as well. Share a little bit about that and how you got going with that.

Darin Hunter: [00:18:42] Yes. So the it’s called American Dream TV, and I’m part of what’s called the financing the American Dream, which is, you know, we like your radio show. We want to work on focus on positivity, you know, lifestyle, community, culture, and then, of course, real estate, because that is our bread and butter, right? Real estate mortgages. So we try to go to different communities. We’ve been to Woodstock, we’ve been to Canton. We’ve. To Alpharetta. And we focus on whether it’s business owner, charity, real estate agent, just highlight that particular community because there has been so much negativity, whether it’s COVID supply chain inflation, I mean, you name it, recession. We’re talking ourselves into all these things. The media is constantly berating us with negativity. So this is a spin on on the negativity, trying to put those positive vibes out here, just like a radio show.

Brian Pruett: [00:19:33] Where can people view that show?

Darin Hunter: [00:19:35] So the most recent show will be airing on January 10th on Travel Channel, and it’s at 7 a.m.. And I’ve got the amazing Diana Hornets, who’s my guest along with Kevin Culpepper. And we head up Canton, the Cherokee County Airport, along with this amazing, beautiful home and in Canton. And but you can also find us at ADT Ad TVGuide.com. You can follow us on Facebook. And of course, if you follow anything I’m doing on Instagram, Facebook, Tik tok, you know, you can find all the all my videos and reels and whatever other social media jargon it is. You can see all, all that kind of stuff there.

Brian Pruett: [00:20:14] All right. So the real reason I wanted you here, not that you’ve done a lot already for folks in the community, but you have a nonprofit that you started that’s really extremely close to your heart. I’d like for you to share what that is and why. Yeah.

Darin Hunter: [00:20:28] So we have every link matters. My wife and I started this nonprofit. It was my, my, my daughter, who was born in July of 2017. She had she was born a little early, you know, premature. Wait. It just had some health issues, you know, as as she was born, failure to thrive, you know, going through all these processes, couldn’t get an answer, couldn’t figure out what was going on with her. And that was part of the frustration is there was no answers. Well, about a year and a half after February of 2019, she was diagnosed with what’s called CP G, which is a rare genetic disease that affects your 16th chromosome. And she was one. She was 286 in the world to ever be diagnosed with this particular disease. And since then, there’s about 700 might even be up to 800 at this point, which is still worldwide. I mean, very, very little. But, you know, it was sort of therapeutic for us to to start this nonprofit to help raise awareness, number one, because that was part of the challenge and the frustrations that we dealt with. We go to the doctor and they didn’t. No, I don’t blame any doctors or physicians or specialists. They just didn’t know. I mean, there’s there’s 286. Why would they know? You know, And so we’d go there and they’d have to research and Google to try to find out some of the symptoms and and issues that these that these children dealt with. And so we were trying to raise awareness to try to help folks not have to deal with that, you know, insurance, because again, it’s so rare it doesn’t pay for a lot of these things.

Darin Hunter: [00:21:53] Now, there’s definitely some other outlets are out there help, special needs kids and families. But, you know, we raise awareness, we raise funds, and we tried to give that money directly to the families that are affected. You know, we’re not really focused on the medical research. We’re trying to send the money and the funds directly to the families that need it, whether it be medical expenses. We had a child in Utah that didn’t have couldn’t afford clothes to go to go to new clothes for schools. So help them out now. Medical equipment, medical bills, therapy, dogs. You know, we try to funnel these funds directly that are affecting the families, not, you know, research. And, you know, part of the problems, in my opinion, with a lot of the larger nonprofits out there or charities out there that, you know, you make these donations, you don’t really know where it goes. And, you know, there’s a lot of red tape to to to do anything. And, you know, I’m trying to, at least in our world, trying to eliminate a lot of that so we can take the money and you know exactly where it’s going, you know, whether it’s you can follow us on all the the social media platforms to see what we’ve done with these funds. And, you know, this money is not for my daughter at all. You know, my my daughter is very, very fortunate.

Darin Hunter: [00:23:04] You know, there’s she has a lot, you know, definitely deals with a lot. But she is very, very much on the good side. You know, there’s not necessarily a spectrum, but if there was, you know, she’d be on the very, very good side of side of that. In other words, she doesn’t have as severe of issues as some of the others because what she has is a mutation. And there’s a difference between a mutation and a deletion mutation has some connectivity within that chromosome. So so they’re firing, they’re communicating where and there’s the deletion, you know, there’s less communication, right? Does that does that make sense? So, you know, she’s she although she’s dealing with the symptoms and the and the disabilities that she has, she’s very much thriving now. I mean, you know, she’s in therapies, physical, occupational speech. I mean, we’ve got a whole sheet of different specialists that we go to. But she goes to preschool, she’ll go to kindergarten next year. And, you know, she basically runs our house. I mean, so she’s doing really well, but. Some of the other families just aren’t. You know, they’re dealing with heart defects, seizures, skeletal. Dis formations, mental intellectual disabilities, amongst others. And typically what you find is a lot of kids with these CPGs have other things in addition to that. And and Emily actually does have some other things. Her is Emily does have another disease. But the primary one that we focus on and is with every link matters.

Brian Pruett: [00:24:36] How can somebody I know you have a golf tournament you do every year for that so you said you’ve you’ve got a date for that for this upcoming year. So how can people get involved with that? And and also just help with every link matters.

Darin Hunter: [00:24:45] Yeah. So we’ve got we are our primary fundraiser is a charity golf tournament that we do every year. It’s this year it’s May 12th. It’s usually the second week in May and we sell out every single year. And if you’ve. You know, if you’re lucky enough to be in the group or have have a team on there, we’d love to have you. But, you know, when we announce it and put it out there for sign ups, it goes quick, you know, because we have we have a great time doing it. It’s for a great cause. You know, it’s near and dear to our our our family. And we’re just involved in the community. So a lot of people come out and provide their support. So, you know, you certainly can go to every link matters dot org. You can follow us and see some updates there. You can also go find us on Facebook page if just Google every link matter or search on the Facebook for every link matters and then of course on Instagram as well. And. But yeah, we’re just happy to help and be part of it. And like I said, it’s very therapeutic for for us, my wife and I. And we’re just, you know, just trying to help help some families out there. But, you know, we’ll say, I want to touch on this because we’re dependent upon so much of the local community. You know, we definitely give back to the communities as well. I mean, we’ve helped out some families here. We’ve helped out the Woodstock Public Safety Foundation. And, you know, we try to give back I mean, you know, we understand that, you know, a lot of these funds are going out to other states. But, you know, we want to want to make certain we’re taking care of our community where we can limitless disability services. We’ve helped out a couple of scenarios there. So, again, we’re dependent on locals, so we want to give back local as well.

Brian Pruett: [00:26:22] So same thing. I asked Stephen, why is it important for you to be involved other than your personal obviously with your daughter? Why is it important for you to be a local business person in the community and and give back to the community?

Darin Hunter: [00:26:36] You know, it’s it’s it’s what I was meant to do. I don’t I don’t know how to explain that. You know, I just have this draw or this. You know, I’ve just been given this path and, you know, whether I wanted it or not, I was sort of kicked down this path. And, you know, and I’m one of those people that, you know, if I’m going to do it, I might as well do it well, you know, and try to do it as best of my ability. And and so I just want to I want to do right and do well by others. And I think this is the easiest answer I can give you. I mean, it’s you know, it very much has been, you know, because of my so close to home, it’s my my little daughter, my five year old. So, of course, that’s my, my, my major reason. But, you know, it’s for us to be able to help out so many other families and so many and within the community. It’s it’s just it just means the world to us, and we’re just fortunate to take advantage of it.

Brian Pruett: [00:27:28] So you got a lot going on business wise, family wise. How do you. Balance work, family.

Darin Hunter: [00:27:39] Well, family’s first, right? Family is definitely first. You know, I’m very, very fortunate. I’ve got an amazing wife who, without her, none of this would be possible. I wouldn’t be able to go to my job on a regular basis. I wouldn’t, you know, and put in the hours. I wouldn’t be able to be at this radio station. I wouldn’t be able to do the business club, wouldn’t be able to do all these other things that we do in the community. You know, it takes a team effort. And my number one teammate is my wife and she supports us all the way sports on what I do watch. And I hopefully I support her as she thinks I support her as much as she supports me. And, you know, not only that, but we have a we have a lot of family that helps us out. We’ve got an amazing support system, you know, and and, you know, when you deal with sort of a disability or whatever that is and your family, you really find out a lot about who you are and your family is. And turns out I got a hell of a family.

Brian Pruett: [00:28:34] So I’ll ask you the same thing that I asked Steve. And if somebody wants to get a hold of you, whether it be for mortgages, every link matters. Whatever the case is, how can people get a hold of you?

Darin Hunter: [00:28:42] The best thing to do is just. Just reach out to me directly. 40486321, two, one. That is my direct phone number for mortgage. All things mortgages, all things. Every link matters. All things Woodstock Business Club. You know, if you want everybody to have access to my cell phone, whether you text, leave me, call me. I answer the phone and leave me a voicemail. I’m real good about responding. I’m in the business of follow up, so definitely leave me a voicemail or text if you don’t reach me. But that is the best way to reach me at all times.

Brian Pruett: [00:29:09] Great. Well, Darin, I appreciate you being here. You mind sticking around one more for another Great, great individual.

Darin Hunter: [00:29:13] Pleasure. Thank you.

Brian Pruett: [00:29:14] All right. So my next guest, Rich Brock, Big Rich. How are you doing this morning?

Rich Brock: [00:29:18] I’m doing.Great.

Brian Pruett: [00:29:19] So, Rich, you’re with Win Home Inspection and then Big Rich comedies, which we’ll get into a minute but share a little bit about. You’ve had quite a journey being a former pastor and then getting into home inspections and comedy. But share a little bit first about when home inspections, what you can do for folks, and then we’ll we’ll get into the other. Sure.

Rich Brock: [00:29:39] Well, when home inspections were out of Rome, Georgia and Cartersville, Georgia, have two locations. When is a 30 year old business? And the fella that I work for, he says I work with him, but I work for him. John Colwell has owned Wind Lyndale slash Rome for ten years, and John inspected my own house when I moved to Cartersville. I’ve been doing home inspections in the Dalton area for nine years and I have this guy coming in to inspect my home and I was ready for him. I had all the things I was watching for and all the things I was looking at, and he ended up having the same philosophy in life that I have, treat other people like you want to be treated. And he was informative. I call him the House Whisperer. He finds things about houses that other people might not see, but he’s also just as good a person as he is a great home inspector. So when I left that day with him, I thought, you know, I’m tired of driving an hour and a half each way to go to work. We met for coffee. 3 hours later, it turned into lunch. Two weeks after that, I left my business and I came to work with him and I haven’t looked back. I started with John back in March and we enjoy what we do. We help a lot of first time homebuyers. A lot of our referrals are from agents, from mortgage guys.

Rich Brock: [00:31:00] But we also were seeing with the market right now we’re doing a lot of things that are for people who’ve had their house for a while with they need a maintenance check. They just especially after the weather we just had, now it’s summer again for a day or two. You know, they like to be able to see what’s going on under the house, above the house, within the electrical panel, 80 plus percent of any problems a home has is water related. So we’re checking out everything from loose toilets to pipes, all kinds of different things. But I enjoy what I do in helping people, as Darren said, and it’s just a different way I help them now. Yeah, I was a pastor for oh my gosh, I’m showing how old I am. 27 years. Started at 21. Come on, somebody. I was a pastor for that long. I tease. I said when I was old enough to quit, you know, when I was old enough to go out legally and drink and party and chase women, I quit doing it. And I ended up being a pastor at 21 and enjoyed it immensely and got into home inspections part time and it turned into full time when I decided that I wanted to do something else. And I enjoy what I do with wind and wind’s a great company to work for, but an even better company to work with for people needing in-home home inspection.

Brian Pruett: [00:32:21] Are there any tips you mentioned a little bit better, Any tips you can give folks whether they’re you don’t have to sell a home to have an inspection, Right. Can you there any tips you can give somebody?

Rich Brock: [00:32:30] Yeah, sure. You know, it’s funny, my little 80, I won’t say how old she is other than. 80 plus because it’s my aunt and she might be listening today. But we did a home inspection for her this week and she is selling most of the time. It’s buyers that contact us. But we also see sellers because she wanted to make sure there wasn’t anything she didn’t know about concerning her home, any kind of issues, anything going on, you know, simple things that people you would think, oh yeah, I remember that. But when you get at home inspection with us, it also comes with a home maintenance guide and that’s attached to it. It reminds you to change your air filters. You know, it reminds you to change the batteries and your smoke alarms, your co detectors when the time changes, you know, about every six months with those all those little things that we get so busy in life. Because if you like me, I was chasing kids at the ball field. I’m doing the church stuff, I’m doing my job, I’ve got all these things going on. It’s nice to have something in front of me that’s a checklist that I can go through and be able to make sure those things are done. And that’s, I think, one of the things that’s real handy about getting a maintenance check and then any home. I mean, the biggest purchase most of us ever make in our lives is our home. And the normally the cheapest thing you’re going to find when you’re signing with with anybody that’s bought a home, it’s signing pass. Signing passed. The cheapest thing you’re going to see on that is the home inspection. But it’s also so valuable because it lets you know what you’re getting into. Realtors can then take that and negotiate anything that needs to be done and it just makes it a smoother transaction for everybody.

Brian Pruett: [00:34:09] We talk about positive things in the community and doing positive things for folks. You personally have had a roller coaster ride for this 2022 year, but you’ve made the decision to have people laugh.

Rich Brock: [00:34:23] Yes.

Brian Pruett: [00:34:24] And you started in January with that, right?

Rich Brock: [00:34:26] Well, actually started March March started making people laugh. I think when I started talking as a kid or, you know, sorta, but I launched out, I went to an open mic and marched down at Laughing Skull at the Vortex. If you’re not familiar with it, you might want to look it up before you drive down there. I was the oldest person in the crowd. You know, there’s 100 people there. I look around, there was some people with different colored hair, but I was only gray and black headed one there. And I went up and did 4 minutes, got through it. I looked at it and thought, Man, I can’t wait to do that again. And went back, did another, went to Chattanooga, did an open mic there. After four open mics, I was like, I’m ready to turn pro. I’ve had enough of this. And I started booking my own shows and I took my church planning background as a church planner, and I’d go to bars, taverns, wherever I saw a group of people that I spent money with that I thought might be interested. And I said, Hey, if you ever thought about doing comedy, most places said, No, but we do music. I said, Give me your slowest night. What’s the slowest night you got there? Tell me. I said, How about we do two shows, see how it goes? You can either pay me or I’ll sell tickets.

Rich Brock: [00:35:40] And all of them said, Hey, sell tickets. You know, they don’t want to pay me. I’ve never done this before. The first two venues I win, I sold out both places of I’ve done 38 paid shows since March, sold out 30 plus of them, and they’re venues that are 50 to 70 people normally, but it’s a good group of folks. I’m able to bring other comics in that to give them an opportunity to do most open mics or 4 minutes. You drive an hour, you wait an hour, you do 4 minutes, then you go home. This they might get 10 minutes. I might be able to give them 15 my show. I do. I’m more of a storyteller. So I do shows that are talking about growing up in the 1900s, talking about being a hi fi guy in a wi fi world, talking about my parents. My parents are in heaven. That’s another reason I waited to start comedy, because my mother would have lost it if I was up there doing I do clean comedy, but it’s my ex wife said, I’m not the Golden Girls. I might talk about sex for 30 minutes, but you never know it unless you’ve had it before. And I’m telling you, that’s the kind of stuff that I enjoy doing and making people laugh and have fun.

Brian Pruett: [00:36:51] And they say laughter is the best medicine. And I can tell you, I’ve been to your shows and and it’s a belly laugh and I got a belly to laugh. So it’s it’s great. Why is it important for you to be involved in the community?

Rich Brock: [00:37:04] Well, you know, I grew up in small town Chickamauga, Georgia. If you’ve come to my shows, you’ll hear all about Chickamauga. My father was a letter carrier. He grew up there, work the same job from 21 till he retired, walked 12.3 miles a day, and his home town. He said, My job would probably take me 6 hours, but I know everybody. It takes eight because he had to stop and build relationships, talk with people, being a former pastor, being a church. Or when I moved to Cartersville, I’d only I’ve only been in Carter’s for two years. The business club where we’ve met. Anywhere I go, I try to show myself friendly because, you know, the Bible says if you’ll show yourself friendly, paraphrase, you’ll have many friends. And I just try to be friendly to people and you’ll you’ll also figure out who you might want to be friends with or not by being friendly to somebody and not seeing anything in return. Reciprocated. But I enjoy being involved. I enjoy giving back. Much like Darren said, It’s just in you I think is is Christians, as you can tell this bunch. God puts that in you and you got to be able to give it away. You’ve got to be able to invest in other folks. So I enjoy it. I I’m a little more selective than what I was when I was a pastor full time because I had all all day to look for opportunities to do that. Now I feel like, Och, I’m a little older, I’ve got these responsibilities and I try to find things like I have meeting you that I know I can invest in, that I learned as a pastor, busy people are happy to invest in something, to work with somebody, but they want to feel like their time is being used valuable. So I’m the same way now. I look for things like I’ve heard about today that I know my time or my money is going to be not only used properly, but they’re going to appreciate the fact I’m involved in it.

Brian Pruett: [00:39:06] Well, I’m excited as well, because you and I have talked about we’re going to partner up and do some events as well for 2023. So I’m looking forward to that. Yeah, me too. Where can people. Well, first of all, on the comedy side, I have people ever said to you that you remind them of Jerry Claure from our older listeners to me, you, you.

Rich Brock: [00:39:22] Jerry Flower, Jerry Flower and James Gregory are the two that I get much better looking and handsome and James Gregory still around. So if he heard that sorry, James Jerry Clough was the first comedian that I ever heard. I was five years old, sitting in my father’s lap at the Gordon Lee High School Auditorium. Jerry Claure comes to Chickamauga. That was a big deal in the seventies. And then when I was at Dalton College on my third college, I walk into the student center and there’s James Gregory, who had been doing comedy full time for about a year and a half at the time. Tells you again how old I am was doing a set. And those were the first two guys, you know, of course, Eddie Murphy, Richard Pryor. I do clean comedy, but I respect the art form of it from anybody but those two guys. I hear them like a lot, but they also are the two guys that I gleaned from when I was younger.

Brian Pruett: [00:40:15] If people want to get a hold of you for home inspections, but I’ve also want to get a hold of you for the comedy. How can I do that?

Rich Brock: [00:40:20] Well, much like Darren, you can find me anywhere the same way. And you can go to Big Rich comedy dot com and website. You can Facebook me at Big Rich Brock comedy my phone number if you need home inspection or anything about comedy. If you’re looking to get on one of my shows, email me. If you’re looking to book a show, call me because I get a lot of this. Hey, you’re doing comedy shows because it’s not the most common thing to do to do your own shows like I’ve been able to. But my cell is 7069803506. And on the comedy front, you can’t help it. You know, you’re sitting at this table and I’m thinking of things and I’m listening to Stephen and talking about local authors, and I’m working on my first book and I’m almost done reading it. And when I get done, I want to write one, you know, and then I hear about the American dream and I’m thinking Dusty Rhodes television. I cannot wait. You know, the great wrestling man himself. We met him at the Omni when I was a kid, and I was like, Oh my God, Mom, there’s the American dream. She looked over at him and said, That looks more like the nightmare to me than the American dream. So anything that I do, I have to temper it sometimes, thinking, you know, that’s not the time for comedy. I’m inspecting a house or I’m working. You know, I still, you know, they say once a pastor, always a pastor, I enjoyed that time in my life. I enjoy ministering to people. I’m still a minister, I’m still ministering to people. But I’m using a different way now with laughter, with comedy.

Rich Brock: [00:41:57] I’ve been blessed that some of the shows that you and your wife have been to other folks have been at, and I’ve heard comments like, and I’m bringing my sister in law, she lost, you know, my brother passed. She hasn’t probably laughed in six months. And then no pressure, Rich, you know, and then I watch her and after the show, she’s like, I’ve never laughed like that before. That was so therapeutic to me. That’s so healing. And I enjoy that. And I enjoy the fact that most of my shows are at places where you’re 21, even though it’s clean. But I’m seeing people from 21 years old to. 90. It is at the same show. And I have kids that are younger that I say you’ve got to Google it to understand it. When I’m talking about the Columbia House Record Club, you’ve got to Google that. You’re not going to understand that. But once you do, they’re sitting there on their phones, Googling things I’m talking about and start laughing. They’re a little bit slower than us that lived it. But it’s just fun bringing people together and giving them something that’s. Greatest compliment is when somebody tells me, Hey, can I tell you about my dad? Because I talk about my father a lot, my show. Can I tell you about my mother? Can I tell you about the first car that I bought? Can I tell you about my spring break? When you get that from people, you know that they’re connecting to what you’re doing and they’re taking something home with them that they can take and share with their kids, siblings or whoever it is in their life.

Brian Pruett: [00:43:25] So you have something pretty exciting, too, that you were actually contacted by HGTV, right?

Rich Brock: [00:43:30] Yes, I was. I’m waiting. You know, it’s funny, I one of my I have a mentor in comedy who’s probably the filthiest comedian that you would know. And she’s from my town that I lived in for a while. And Ringgold, Georgia. And she’s a sweet grandmother, but I’m not going to tell you to Google her because she’ll go, Oh, my God, big, rich woman’s filthy. She said, I love you, but we’ll never work together. But somebody called her and told her about me, sent her a 32nd clip from a show. She called me the next morning and said, There’s no way that you can do comedy for 45 minutes to an hour because my shows are about that, that I do. She goes, That’s impossible. I said, I used to be a pastor. Spirit filled churches for 30 years almost. She goes, That’s still impossible. Came to my show, said, I believe it. That was great. I’m your biggest. What can I do to help you? And she pushed me to send in a tape to AGT. I did that over. I did that September, Labor Day. Memorial Day, whichever one. It’s Labor Day, right? Yeah, Labor Day weekend. I’m sitting at the house. I said, okay, I’ll send this in. Then you finish all the paperwork and he says, Hey, if we’re interested, we’ll reach out to you April of 2023. If we’re not, you’ll never hear from us, so don’t bother us. I’m like, Oh, my God, April, I could be dead. I could forget this. I can be done with comedy by then. But I put it on my calendar. April 2023. The next day, I got an email from a casting producer from America’s Got Talent.

Rich Brock: [00:45:02] He said, Man, I really love what you said. Send me everything you got. I said, Well, I got an hour. He goes, Send it. So I send it to him. He was very supportive, very complimentary. Said, I’m one of 18. I think he said 18 votes. You got mine. We’ll just see how it goes. But from that, I sent that same thing out to, you know. James Gregory, Jeff Foxworthy. Larry the Cable Guy. Dusty Slay. I started going down my Who’s Who. And I’ve gotten responses from two or three of those guys. One Dusty slay if you know his name. Good, clean comic. He said that tape you sent me was 19 minutes long. There’s no way I was going to watch that. But I just finished it. And, man, that was great. And when you get inspired in whatever field you’re in by somebody, that’s achieved what you’re looking to achieve, and that’s like throwing gasoline on a fire or a steak to a pit bull. I mean, you just get motivated. And that motivated me, Bryan, to try to take it to the next level. So those 38 shows, this nine months that I’ve been in it, I’m looking to turn into 60 plus shows in 2023. And I’ve been very blessed to be able to do what I’m doing. And at the same time I come in here and I hear people doing their dreams, doing things to make a difference in other people’s lives beyond our families. And I think that’s what not only am I about, but what I’m trying to achieve more. And iron sharpens iron, as the Bible says. So I’m thankful to be here today.

Brian Pruett: [00:46:38] Are there any videos people can go look right now for you?

Rich Brock: [00:46:41] You can go to YouTube and I have it. Big Rich brought comedy. I’ve got maybe ten and I’ve been blessed. There’s a guy that we know through business club, Shawn, Barney, and Shawn is working with me on some new videos and getting more things out with Fable. Creature is his production company. He’s filmed my last three shows that I’ve done, so we’re working to put that together, start a little marketing thing to some of the wineries and breweries that I’m. So far, every show I’ve done, I’ve been asked to do it. I haven’t marketed anything yet. So this is my month of January is to start marketing what I want to do to take it further. But you can go to YouTube, you can look me up on Facebook, and most of the shows I do are local. So you can find a show at Big Door Vineyard. You can find one in Cartersville. I’ve got some places in Acworth and in Dallas that I do and I do every other month at these locations. I’ve got about six hooked me up on Facebook and you’ll find those and my calendar will be up. Maybe tomorrow for the next four months.

Brian Pruett: [00:47:51] Awesome. Well, as we wrap up, I got two questions for the three of you. The first one’s probably the most important one, but I felt like I was a little intimidated coming in here sharing this morning because I’m a Buckeyes fan and I’m sitting in a room with three Bulldogs fans and we all know what’s going on tomorrow night. So Stephen, what’s your prediction for tomorrow night?

Stephen Norton: [00:48:10] 37. 20 go dogs.

Darin Hunter: [00:48:12] Darren I got 33, 17 go dogs.

Brian Pruett: [00:48:18] Big Rich.

Rich Brock: [00:48:18] I’d like to see 100 to nothing, no doubles, but I’ll say 42 to 37.

Speaker1: [00:48:26] Wow. What do you think?

Brian Pruett: [00:48:28] I’m going with the 2515 Buckeyes. A little odd, strong. But, you know, that’s just me. All right. Actually, the most important thing we’re coming up on the end. Two days left of 2022 going into 2023. I would like for each of you to share one thing for each person listening that could be inspiration or advice or just something. As we end the new year going into the into the end this year, going into the new year, something somebody can take away. Stephen, you want to start?

Stephen Norton: [00:48:59] Yeah. It’s I think mine would be what, a little bit about what each one of us has talked about today. Do something extra. Do something special to help someone out, whether it’s a neighbor or a friend or relative church member, someone you know is going through something right now that need some help. And and mine would be just do a little investigating, watch folks, talk to folks, but go that little extra mile and help someone out today.

Darin Hunter: [00:49:31] So procrastination is a thief, so don’t procrastinate no matter what it is, whether you’re going to find some family that needs help, whether you’re trying to get your calendar out for the next four months, whether you decide to become a Bulldog fan, you know, whatever, whatever that is.

Stephen Norton: [00:49:47] You will after tomorrow.

Speaker6: [00:49:48] Night.

Darin Hunter: [00:49:50] You know, whatever that is, you know, don’t procrastinate. Procrastination is the biggest thief steals, steals your opportunity. You don’t don’t wait. Act now.

Brian Pruett: [00:49:58] Big rich.

Rich Brock: [00:49:59] Well, on a health side, I encourage everybody to drink more water. I’ve started my gallon a day. I said I’m going to do that this year. So I started a few days earlier and then a lot. So I’m going to the restroom time when you decide to drink a gallon of water every day. But that is something, you know, just simple things. But I think on the emotional and the spiritual side, surround yourself with people that encourage you and you encourage them not to own the jobs we work and the things we do. We don’t always have that. But your core group of people find you. Some people, if you don’t have them now, find them. I found them in a business club. I find, you know, it’s Darren was talking. A lot of times Business club becomes also a church, a family comes, a support group. It’s a lot of things to people. Whatever your thing is, where you’re around, folks find some people that you can encourage, but you’ll also be encouraged because being encouraged and pushing forward and the days we live in is not only important, but I think it’s a key to being successful in the upcoming year.

Brian Pruett: [00:51:08] I don’t know about you, Sharon, but that was a great, great show. I’m excited for these guys to be here and all your listeners out there. Let’s remember to be positive and be charitable.

 

Tagged With: Big Rich Brock, Every Link Matters, Star Printing

Dan Fisher With Bottle Rocket Media

December 21, 2022 by Jacob Lapera

Chicago Business Radio
Chicago Business Radio
Dan Fisher With Bottle Rocket Media
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Firmspace-sponsor-bannerDan FisherAs a Principal and a Director at Bottle Rocket Media, Dan Fisher is excited to be able to combine his years of experience as an Editor, Producer, Director, and Photographer to create content across many platforms.

Connect with Dan on LinkedIn and follow Bottle Rocket Media on Facebook.

What You’ll Learn In This Episode

  • Business lessons learned over the last 10 years
  • Smart risks as a business owner
  • About Bottle Rocket Media Rocket Sauce
  • Favorite shoots over the years and why
  • The importance of video in current times

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the business radio studio in Chicago, Illinois. It’s time for Chicago Business Radio, brought to you by firm space, your private sanctuary for productivity and growth. To learn more, go to firm Space.com. Now, here’s your host.

Max Kantor: [00:00:21] Hey, everybody, and welcome to another episode of Chicago Business Radio. I’m your host, Max Kanter. And before we get started, as always, today’s show is sponsored by firm Space. And thanks to firm space, because without them, we couldn’t be sharing these important stories. And we’ve got a good one for you today. On today’s show, we have the principal and director of Bottle Rocket Media. So please welcome to the show, Dan Fisher. Welcome to the show, Dan.

Dan Fisher: [00:00:45] Thanks for having me.

Max Kantor: [00:00:46] Me. Let’s jump right in. Tell me a little bit about bottle Rocket media.

Dan Fisher: [00:00:52] Well, Bottle Rocket Media is a company that my partner, Brett Sager and I, we started 11 years ago. We’re a video production company that work in the advertising and marketing space and internal communications, which is basically to say we do everything but feature films.

Max Kantor: [00:01:11] Gotcha. How did you guys get into that industry?

Dan Fisher: [00:01:14] So I’ve been in this business forever prior to prior to starting this business. Brett and I, we both met, we were working on the Oprah Winfrey Show, and when the show ended, we were looking for what’s next, and we decided to take matters into our own hands and just start this company to bring broadcast quality work to the private sector.

Max Kantor: [00:01:36] And what year was Bottle Rocket Media founded?

Dan Fisher: [00:01:40] 2011.

Max Kantor: [00:01:41] Wow. Okay. So you guys are like ten years old. So over these ten years, like, what are some lessons that you’ve learned? Because I’m sure along the way things have gone smoothly, Things have gone poorly, you know, what have you learned over this decade plus of experience you now have?

Dan Fisher: [00:01:56] Yeah. You know what? What’s interesting is that for me, this is a this is my second or third iteration of my career. And so starting a business later in life has sort of given me perspective that I might not have had otherwise. Whereas colleagues and friends of mine who start a business younger, you know, they just grinded it out from the very beginning because they learned kind of, you know, learned on the streets for us. You know, we had a little bit of perspective and we knew from the beginning we wanted to create create a community where where the work life balance was good, where the work was quality. And the clients that we work with were of a certain standard. I’d say for me, there’s a few things that come to mind. One is be honest, no matter how uncomfortable it might be, is important these days. I learned through through a couple of relationships that when when you’re not honest up front, it’s just kind of festers and then things become challenging later on. I’ve I’d say another one that comes to mind is there’s no substitute for just doing the work. It’s hard work to to start and run a business. And there’s only so much that you can farm out and have other people do. And, and to really understand what’s what’s going on under the hood, you got to get your hands dirty and take risks, which is a common trope that people say all the time. But it’s true. You have to you have to push yourself to take risks in order to in order for the company to grow, in order for business to move forward.

Max Kantor: [00:03:36] So what does a client have to think for them to go, You know what? I could use bottle rocket media right now. What’s going through their mind?

Dan Fisher: [00:03:45] Well, today, today it’s easy. It’s an easy sell because video is ubiquitous. Everybody needs it everywhere all the time. You kind of can’t get away from it. So I would say that if you have if you have any sort of communications that you want to get out there to more than a handful of people. Video is what my clients are using. I have, like I said, I have internal clients on the larger side that need to communicate with thousands of employees at once. There’s no better way to do that than with video. I have product based clients that need to show off their products to millions of customers. Potentially. There’s no better way than that. There’s no better way to do that than with video. And I have educational clients that are trying to teach people how to. Well, it depends depends a lesson about how to teach people. And there’s no there’s no better way than than video. I mean, personally, I’m a fan of of reading in the written word, but I acknowledge that in order to communicate with with large groups of people. Communicate your message. Communicate who you are. There’s no better way to do that than with video. So kind of anybody that’s in business or marketing that wants to communicate wants to do something with video.

Max Kantor: [00:05:12] So what does a client need when they come to you? Can they come to you with just a concept for a video? Can they come to you with absolutely nothing and you’ll help them build it out? What do they need?

Dan Fisher: [00:05:23] Yeah. So basically. Basically a client can come to us with anything they need with. I’m sorry. Basically, a client can come to us with a fully baked idea or or just a notion that they need a video. We we pride ourselves in being able to step into the process at any at any part of the at any part of it. So. So we have a lot of agency clients and of course, advertising agencies and marketing agencies often typically come with the idea already baked and ready to go. And we have a lot of client direct clients that know they need a video, they want they have a message, but they don’t have the ability to translate that into a creative idea. So at Bottle Rocket Media, we are writers, directors, editors, producers, motion designers, and so we have all these creative people at our disposal, and we build a team to fit the client’s needs.

Max Kantor: [00:06:27] Now, you’ve been doing it for so long. You’ve gone through so many experiences. Do you have a favorite shoot over the years, one that sticks out to you for being maybe unique or fun?

Dan Fisher: [00:06:40] Yes, and not really. There’s just so many. Let me think what comes to mind. So we we we’ve done a lot of work over the years with American Girl. I really enjoy I really enjoy working with them because I like the organization. But also Kid Energy on set is a lot of fun. We did a shoot a handful of years ago that was maybe a dozen kids on a stage dancing with a choreographer. That was a lot of fun for me. The energy was just incredible. The kids were having so much fun. The client was was was really enjoying the results. So that was one. But then we’re in the middle of a project now. We’re working on a series of videos for a client that revolve around conflict resolution. So it’s the almost the opposite. It’s docu style, it’s super serious and educational, it’s super engaging material. And that will definitely be one of my favorite one of my favorite shoots, because the conversations that were had were just enlightening for sure.

Max Kantor: [00:07:55] And I can imagine, you know, doing that wide range of content at Bottle Rocket Media, it just keeps you on your toes. You know, you’re learning every day dealing with different subject matters and how to make it look its absolute best.

Dan Fisher: [00:08:10] Yeah. I mean, I think one of the things that Brett and I did really well was we’ve assembled a talented team of people that have overlapping skills but also individual talents. And so I have, you know, in the design space, if I have a great three D person, I have a great two D person in the in the directing space. I’m I’m a documentary person. But, but Brett and and other other people we work with Mark are might do more scripted work so we’re able to sort of stay stay versatile because people bring different different skills and different talents to the party and we find a way to engage those as opposed to putting our content in a certain box and only doing that thing.

Max Kantor: [00:09:01] Now, I was on your website to learn more about you guys and what you do, and I saw this phrase the bottle Rocket Media rocket sauce. Can you talk a little bit about that?

Dan Fisher: [00:09:15] Yeah, I mean. To me, the the rocket source is something that’s individual to each of the team members, which is what makes it kind of like a secret sauce, I think. You know, Dave, our lead editor, would would look at it very differently than than I might on any given day. For me, the sauce is transparency, both with my clients and with my team members. Authenticity. And mostly, I think it’s this desire to listen and learn from others.

Max Kantor: [00:09:58] Hmm. That’s awesome. I mean, I was reading it and I was like, This is such a fun phrase. And I think it after hearing you explain it, I think it perfectly describes what you guys are going for. And I love how you keep going back to the team, because at the end of the day, especially with what you’re doing with film shoots, the team is so critical and it sounds like you put together the perfect one.

Dan Fisher: [00:10:19] Yeah, I love my team. You know, our philosophy, Bret’s and my philosophy has always been, let’s find smart, talented, creative people. Put them in a room together and get out of their way. And it took us a while to do it since the company started with him and I and a camera. So it took us a while to hit our stride, to get our vision. But now that we’re there, I mean, we work with you know, there’s just under 15 of us at Bottle Rocket Media and probably another ten regular freelancers that are that are with us every week. And then when when we have crews, our crews sizes could be anywhere from three people, a small documentary project to 20 people and above. If it’s more of a commercial shoot. And, you know, it’s just really important to find what what makes people passionate and let them thrive in that space and everybody wins. The creative is better, the content is better, the experience is better. And it’s really how we how we approach every project.

Max Kantor: [00:11:30] Now, this next question is a question I ask every guest that comes on Chicago Business Radio, and you’ve touched on it a little, and I kind of have a feeling of what you’re going to say, but I still want to know for you, Dan, what is the most rewarding part of what you do at Bottle Rocket Media?

Dan Fisher: [00:11:50] Thank you for asking that. It is the impossible question, and I have what I think is a reasonable answer. The. I started this company to make videos and support my family, of course. And so the most rewarding part was the creative process going through, going through an idea with a client, figuring out what it’s going to look like. Maybe it’s a shoot, maybe it’s an edit only project. Maybe it’s all graphics and watching it come to fruition and seeing the joy on their faces when when it looks, feels and communicates what they want. I still love that. Of course. That’s what we do every day. That’s our product. That’s our service. But I think things have shifted for me personally in the last couple of years. The pandemic has, of course, given us a lot of time to think and rethink and overthink how we do business and the way we do business. And I think for me, the shift has come in the area of building the team where it’s no longer about making the video. For me, it’s about assembling a great team that makes the video. I really enjoy working with other people and so I think for me, the greatest joy I have is when my team is thriving.

Max Kantor: [00:13:18] I love that. And Dan, if people want to learn more about Bottle Rocket media or maybe we have someone listening that wants to utilize what you guys do and, you know, pay for your services as a video company, how can they learn more about you guys?

Dan Fisher: [00:13:35] Well, probably the best place to go is Bottle Rocket Media, dot net. That’s our website. And we’re all over social like everybody else. So on Instagram, we are Bottle Rocket three, one two. On Facebook, I think it’s just bottle Rocket media. And we’re on LinkedIn, of course, and I’m all over the place in all those places as well. So but certainly if you want if you want to get the full experience, the website is the best place to go. We have we have a great team that. We have a great sales team that on boards and takes care of everybody and makes sure that the process is seamless.

Max Kantor: [00:14:18] Awesome. Well, Dan, thank you so much for being on Chicago Business Radio. It was great talking to you. And you guys are really doing some really great work, so we appreciate all that you’re doing.

Dan Fisher: [00:14:27] Hey, thanks. Thanks a lot. Thanks for having me.

Max Kantor: [00:14:29] And thank you to listening for another episode of Chicago Business Radio. I’m your host, Max Kanter, and we’ll see you next time.

Intro: [00:14:38] This episode of Chicago Business Radio has been brought to you by firm space, your private sanctuary for productivity and growth. To learn more, go to firm Space.com.

Tagged With: Bottle Rocket Media, Dan Fisher

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