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Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP

July 26, 2022 by John Ray

Brown & Connery
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP
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Brown & Connery

Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP

Louis Lessig, a partner with Brown & Connery, LLP, joined Jamie Gassmann on Workplace MVP LIVE from SHRM 2022. Louis is an employment attorney who got his start in HR. He and Jamie talked about his journey, his work, and hot topics in the HR space these days, including marijuana & ADA. He also shared highlights from his presentations on ADA and retention at SHRM and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2022 SHRM Annual Conference held at the New Orleans Convention Center in New Orleans, Louisiana.

Louis Lessig, Partner, Brown & Connery, LLP

Louis Lessig, Partner, Brown & Connery, LLP

Louis Lessig is a partner with the firm of Brown & Connery, LLP.  His practice concentrates in labor and employment counseling, litigation, negotiations, and training.

Mr. Lessig represents clients in all types of employment matters, including but not limited to claims of discrimination, harassment, hostile work environment, wage and hour irregularities, and retaliation in state and federal courts as well as before administrative agencies including the Equal Employment Opportunity Commission, National Labor Relations Board, U.S. Department of Labor, American Arbitration Association, New Jersey Division on Civil Rights, New Jersey Office of Administrative Law, Pennsylvania Human Relations Commission, and Philadelphia Commission on Human Relations.

In 2018, he received the Delaware Valley HR Consultant of the Year Award. In 2016 he was an Honoree for the SmartCEO Centers of Influence Awards.  In 2015, he received the SmartCEO ESQ Industry Practice Award – recognizing the region’s most trusted advisors. Since 2012, Mr. Lessig has been selected each year as a “Super Lawyer” in Labor and Employment law.  In 2010, Mr. Lessig was selected by the New Jersey Law Journal as one of the “Top 40 Attorneys Under 40” in New Jersey.  Mr. Lessig was also selected in 2010 as a Delaware Valley Human Resources Consultant of the Year Nominee.  Mr. Lessig is a nationally recognized speaker and publishes articles that have appeared in periodicals including Westlaw Journal Employment, Westlaw Journal Computer and Internet, the Family and Medical Leave Handbook, Employment Litigation Reporter, Corporate Risk Spectrum, HR Professional, The Tri-State and Labor and Employment Law Quarterly.  He was an adjunct professor at the Comey Institute for Industrial Relations at St. Joseph’s University.  Mr. Lessig was also a principal in the Pinnacle Employment Law Institute (PELI), which conducted training sessions and provided developmental assistance in employment relations.

After graduating from law school, he served as judicial law clerk to the Honorable M. Allan Vogelson, Presiding Civil Judge of the Superior Court of New Jersey in Camden County.

In addition to his professional activities, Mr. Lessig currently serves on the Garden State Council – SHRM as the New Jersey State Director.  He is also immediate Past President of the Board for the National Speakers Association (NSA), Philadelphia chapter.  He is also a member of Tri-State HRMA where he is a Past President of the chapter and serves as Chair of the Legislative Committee. Mr. Lessig is past President of the Muhlenberg College Alumni Board.

Martindale-Hubbell “AV” Preeminent® Rating

LinkedIn 

Brown & Connery, LLP

Brown and Connery is one of South Jersey’s oldest and most well-regarded law firms.  In 1928, Horace G. Brown, a preeminent trial lawyer, and Thomas F. Connery, a distinguished litigator, founded the practice in Camden, New Jersey. The firm has continued to evolve to meet changing times, changing culture and changing client needs. Driven by the ideal of excellence, Brown and Connery is proud to have earned an “AV” rating by Martindale-Hubbell*, its highest rating.

We take our work and our client’s needs seriously, and have built a reputation for quality legal services grounded in our founder’s tradition of thoroughness, hard work and integrity. Our talented attorneys and support staff are committed to our high standards, which means those who turn to our firm can count on us to maintain the highest ethical and intellectual standards when representing their needs.

The firm practices all across New Jersey with offices conveniently located in Westmont, Woodbury and Camden. Our Philadelphia office supports our practice in Pennsylvania.

Brown and Connery provides a wide range of legal services to its clients. These services can be seen listed and more fully described on this website among our Key Practices.

Company website | LinkedIn | Facebook

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from SHRM 2022 at the New Orleans Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in helping workplaces thrive during disruptive times. Now, here’s your host.

Jamie Gassmann: [00:00:19] Hey, everyone. You’re host, Jamie Gassmann here, and I’m coming to you from SHRM 2022 Exhibit Hall. And I’m in R3 Continuum, our sponsor’s booth. And joining me is Louis Lessig from Brown and Connery. Did I pronounce that all correctly?

Louis Lessig: [00:00:36] You absolutely did. Thank you.

Jamie Gassmann: [00:00:38] Awesome. Well, welcome to the show, Louis.

Louis Lessig: [00:00:40] I’m thrilled to be here. Thank you.

Jamie Gassmann: [00:00:41] Oh, we’re excited to have you on. I know we’ve been doing a lot of talking before getting on the actual microphone. So, give us a little background about your career journey into this space and coming into the kind of H.R. perspective. I know you’re not an H.R. person, but talk to me a little bit about how you got here.

Louis Lessig: [00:00:57] So, actually my undergrad is in H.R., and I was a student member of SHRM. We won’t say when, but when I got out –

Jamie Gassmann: [00:01:05] Ten years ago?

Louis Lessig: [00:01:05] Sure. Absolutely. But when I was in my major, I was doing an internship at a hospital and the generalist turned to me and said, “Do you want to do benefits your whole life?” I’m sure no one listening to this does benefits. I said, “Actually, I absolutely do not.” And he said, “Well, then you know what you should do? You should go to law school.” So that’s what I did.

Louis Lessig: [00:01:29] And then, while I was in law school, I gravitated towards the labor and employment kind of work, got out and started – I clerked for a judge and then went to one firm, spent 11 months there, and then went to the firm I’m with now, doing employment labor. Simultaneously, I was also doing a – I had a training company where we were doing harassment sort of stuff, all on the side. So, I was doing both till 9/11 and the training stuff went south and I’ve been doing the whole employment labor stuff since.

Jamie Gassmann: [00:02:01] Wow! And you’re in a great spot here, lots of H.R. leaders. So, what are some of the hot topics you’re seeing with your clients right now in the labor and employment law arena?

Louis Lessig: [00:02:12] Well, it depends on what state you’re in.

Jamie Gassmann: [00:02:14] Oh, okay.

Louis Lessig: [00:02:15] Because the whole medical versus recreational marijuana component is fascinating. The truth is, because of everything around COVID, there’s been a lot of the reasonable accommodation components around the ADA and, of course, how we deal with leave and the desire or shifting desires, if you will, in terms of the workforce and how much do they want to come back to the workplace, do they not want to come back to the workplace? How do we make that happen? Because the law is always trying to catch up. And so, it’s been a bit more of a challenge than one might think. And, of course, everybody dumps all the stuff at H.R.’s feet, which makes sure that the billable hours just keep on rolling.

Jamie Gassmann: [00:02:57] I bet. Yeah. And I got to imagine with a lot of this remote work, people working from home, that’s got to be a whole new kind of caveat with some of the different like Work Comp rules. Like, if I slip in my own kitchen, is that Work Comp because I was on the clock? I mean, like, I’m just so curious and fascinated about that. Like, what are you seeing from that perspective with some of the changes in the work environment that employers are facing?

Louis Lessig: [00:03:22] Well, you can start as early as taking a look at things like how much real estate do they really need anymore? And then, from there, you move into like to your question. You probably don’t know this, but if you own your own home, the comprehensive insurance you currently have in your home already includes part-time Workers’ Comp generally speaking. You can get a rider if you want full comp coverage on top of your homeowners. Most people don’t know this. But when my kids were really young, had like the nanny working full time and I inquired about this, it was a $60 rider a year for full Worker’s Comp coverage.

Jamie Gassmann: [00:04:03] Wow!

Louis Lessig: [00:04:04] That’s 60 bucks I cut every year.

Jamie Gassmann: [00:04:06] Yeah. And that covers you as the worker because you’re inside the home.

Louis Lessig: [00:04:11] Correct.

Jamie Gassmann: [00:04:11] Interesting. Okay. Well, that’s a great lesson for our listeners to be hearing about it. I might have to call my insurance company. So, now I know you’re speaking at this year’s conference and it sounds like you’ve got a couple of different presentations. So, let’s start with you giving kind of the titles of the two, and then let’s dive into each of them and talk a little bit about each one of them.

Louis Lessig: [00:04:30] Sure. So, tomorrow I’ll be talking on “ Adventures in ADA, the Good, the Bad, and the Oh My’.

Jamie Gassmann: [00:04:38] I love that, oh my.

Louis Lessig: [00:04:40] Any time I’m dealing with the ADA, it’s always a function of you cannot make this up.

Jamie Gassmann: [00:04:47] Yeah.

Louis Lessig: [00:04:47] And your jaw would either hit the floor or you’re just going to start dying laughing. The other, on Wednesday morning, the intro to the president speaking actually. I will be talking on “Positive Conversations Using Employment Laws as a Retention Tactic”.

Jamie Gassmann: [00:05:05] Interesting. And I suppose that’s going to be a hot topic with all the labor and the great resignation or the great reshuffle, depending on who you ask. So, let’s dive into your ADA and the oh my. So, looking at that presentation, what are you hoping your attendees come out of that with like a top three takeaways that you want them to get from your presentation?

Louis Lessig: [00:05:27] So both presentations are hybrid. So, the cool part is I’ve designed them to engage both the virtual audience as well as the live audience. When we talk about the ADA, it’s really about having folks understand two things, the lay of the land in terms of some of the court decisions that have come out over the last year but then it’s also what’s in those decisions that are the true takeaways. Because I can tell stories till the cows come home, but it’s really what’s in it for me, right? That’s why everybody’s coming to a session.

Jamie Gassmann: [00:05:58] Yeah.

Louis Lessig: [00:05:59] And a lot of what you see in the ADA is employers end up tripping up because they don’t legitimately go through the interactive process, or they have a manager that says, “Oh, I’m sort of fed up with this person. They’ve got too many issues. I don’t want to play ball”. And it’s as if they want to buy litigation. So, the hope is that you understand the good in terms of good for employers, the bad in terms of did you really want to do that? And the oh my in terms of, seriously, this fact pattern just makes my skin crawl.

Jamie Gassmann: [00:06:32] Yeah.

Louis Lessig: [00:06:33] And, hopefully, what they take away from that is a level of empathy for the people that they work with.

Jamie Gassmann: [00:06:42] Yeah. I love that. And now, let’s look at your Wednesday presentation because I think that that, you know, anything you can do to try to increase retention for some of these organizations, it’s got to be huge, so talk to me a little bit about that one. What are the takeaways of that presentation?

Louis Lessig: [00:06:56] So, that presentation I’m very passionate about. I sort of view the ADA, it’s very nuts and bolts. This other one that’s on Wednesday is really taking the way in which everyone presumes as an employment lawyer I would approach things and flip it on it’s head.

Jamie Gassmann: [00:07:14] Interesting.

Louis Lessig: [00:07:15] And what I mean by that is this, most folks look at employment laws, ADA, FMLA, FLSA, it’s a bunch of acronyms and it’s all about this crazy thought process of compliance, like the most overused word in the H.R. space. That’s not what it’s about. It is a road map to help us, help our employees get what they need, have them understand, look, we’re here for one another. The better we do, the better we do. And really taking a look at those employment laws, appreciating what the parameters are and how you can better your business by sort of following the proverbial path rather than, “Oh, my God. What did we do wrong? I think we got to go run or cut a check.”

Jamie Gassmann: [00:08:00] Oh, yeah. I love that. They’re going to be taking definitely some interesting points from that, something different hopefully than what they’ve probably thought of it before.

Louis Lessig: [00:08:09] Exactly.

Jamie Gassmann: [00:08:11] Amazing. So any other things you want to leave our audience with? You know, you got the microphone here, you know, your expertise in the employment law. What are your thoughts? What do you think that H.R. leaders need to be watching out for?

Louis Lessig: [00:08:25] I think they need to be very unique in their view of the world. We can’t look at -whether you have ten employees or 10,000 employees, we are truly at a point where the level of customization that we need to do in this space is in a way that no one has ever anticipated before. I’m not sure everybody’s really ready for. But that’s why the talk on the ADA makes so much sense right now because it is individualized and most organizations want to be able to say, “Here’s the cookie-cutter approach.” You know, you guys do some behavioral health stuff. And when you think about it, the challenge there is what each person needs is something different. And that’s where life gets hard. Because when you have issues, you try to figure out, well, how do I avoid it or how do I get past it? And if it’s individualized in nature, it can be more challenging. And I’m really here to tell everybody, take the time to figure it out. It’s better to spend a little bit up front to try and come up with those policies and the procedures that are going to allow you to engage with your employees rather than deal with them when they’re complaining and filing litigation.

Jamie Gassmann: [00:09:33] Yeah. It’s kind of like don’t take the one-size-fits-all approach.

Louis Lessig: [00:09:37] Exactly.

Jamie Gassmann: [00:09:38] Look for how you can tailor it. Great advice. Love that. Well, Louis, it’s been an absolute pleasure to have you on our show. Thank you so much for stopping by.

Louis Lessig: [00:09:46] It has been my honor. Thank you so much.

Outro: [00:09:53] Thank you for joining us on Workplace MVP. R3 Continuum is a proud sponsor of this show and is delighted to celebrate most valuable professionals who work diligently to secure safe workplaces where employees can thrive.

 

 

Tagged With: ada, Brown & Connery, employment law, Garden State Council – SHRM, Human Resources, Jamie Gassmann, LLP, Louis R. Lessig, New Orleans, R3 Continuum, retention, SHRM 2022, Workplace MVP

The Ladies of Alpha & Omega Automotive

July 25, 2022 by angishields

Women-in-Business-Alpha-and-Omega-Automotive
Cherokee Business Radio
The Ladies of Alpha & Omega Automotive
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Women-in-Business-Top

This Episode is brought to you by Alpha & Omega AutomotiveAlpha and Omega

Alpha & Omega Automotive is a family-owned, customer-driven auto repair shop committed to quality, honesty, and integrity. Our first location in Marietta opened in 2001 when Billy Kennedy decided to start a neighborhood auto repair shop with a more personal feel than the dealerships and franchise auto service centers.

He had worked at both and even co-owned a Goodyear shop, but there just wasn’t the friendly, local vibe he was looking for—and that he knew other folks appreciate as well. You see, Billy started working on cars with his dad when he was just eight years old, and with his own auto repair shop, Billy’s goal was to create a legacy in honor of his dad by running a shop with high integrity and family values. So, Alpha & Omega Automotive was born.

The quality ASE (Automotive Service Excellence) certified technicians at Alpha & Omega Automotive employ today’s latest automotive technology and are equipped to handle all major and minor repairs on foreign and domestic vehicles.

Follow Alpha & Omega Automotive on Facebook.

Lori-Kennedy-Women-in-Business1
Lori Kennedy, Co-Owner, Alpha & Omega Automotive
Allie-Kennedy-Women-in-Business1
Allie Kennedy, Marketing Director, Alpha & Omega Automotive
Samantha-Floyd-Women-in-Business1
Samantha Floyd,  Administrative Supervisor, Alpha & Omega Automotive

 

 

 

 

 

 

 

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:10] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. Welcome to Women in Business, where we celebrate influential women making a difference in our community. Now here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Women in Business Radio. This is a very special episode. The ladies of Alpha and Omega. I have so been looking forward to having this show. Of course, I have with me our traditional host for this segment of women in business, Miss Lori Kennedy. How are you?

Lori Kennedy: [00:00:53] Hi, I’m great. This is a twist of events and I’m excited to see where it leads. We have no idea where we’re going today.

Stone Payton: [00:01:01] Yeah. So for for the three people in Cherokee County that don’t know. Lori Kennedy is with Alpha and Omega. She and her husband, Danny or Billy. We’ll talk about that later. Whichever husband you want to talk about is the other owner of Alpha Omega. And we have two beautiful young ladies in here with us who keep the the fires burning over there and keep the shop running. In fact, the first one I’ll mention is Sam, Floyd, Sam and I saw each other just the other day because I took my old truck in there hoping to get it through one more hunting season. And it’s right now in there getting an oil change and getting hopefully an emissions sign off.

Speaker4: [00:01:42] Yes, I did the emissions test and it failed. So we’re doing a smoke test to get it ready for you.

Stone Payton: [00:01:48] So, Sam, we’ll make it. But of course, I trust these folks with our with our cars. With Harleys cars. Well, and I, I may have mentioned to you, we’re getting another car. No. And we’re given we’re given the other the the old one to my youngest, Kelly, and then we’re getting another one. So, yeah, we’ll keep you guys busy and welcoming back to the business radio microphone. Miss Allie Kennedy, how have you been since we talked to you last?

Speaker5: [00:02:11] I’ve been good. I forgot I had a whole baby since. But other than that, I’m good, so I’m okay now. I’m just kidding.

Stone Payton: [00:02:18] And we had the pleasure of enjoying the new edition at Woodstock Business Club. I don’t know. Has the baby shown up at Y Pal as well? Or just.

Intro: [00:02:29] Woodstock?

Speaker5: [00:02:30] Just the business club. When she was younger, like very little, she could come. And then the more I kept bringing her, the older she was getting, and the more I was like, You can’t.

Intro: [00:02:37] Be here anymore.

Speaker5: [00:02:38] She’s just trying to crawl around and meet everybody during the talks. So we had to stop.

Stone Payton: [00:02:44] All right. Since everyone here is with Alpha Omega, let’s lead with this for a moment, if we could, Lori, mission purpose. Tell us a little bit about the business and what you’re really out there trying to do for folks, the community?

Lori Kennedy: [00:02:56] Well, we have three things that I have posted above everyone’s heads, and that is honesty, integrity and quality. And the reason I put it behind their heads is because I want them to be held accountable to that. And they’ve agreed to that when they’ve, you know, signed on to work with us. And we’ve actually had to let somebody go before because we found out they were they had only been there about a week and they had not put some items on a vehicle that they said they had put on a vehicle. And we how we found it and we were like, okay, that was not quality, that was not integrity, and it was not honesty either. So you don’t match up with who we want to be in this community. So yeah.

Intro: [00:03:44] I.

Stone Payton: [00:03:45] So so that one got through but I got caught in the, in the net there. You can take that if you want. I’m kidding. But you must put some real attention and focus and energy into that whole recruiting development process. What is it? And I got I got to admit, just straight up, I’m not good at that. You know, when I’m interviewing people, I don’t feel like I ask the right questions and I feel like I’m too quick to just buy off on whatever they’re saying. How have you gotten better and better at that? And have you kind of figured out a process for recruiting, interviewing, developing, or you still cutting your teeth and learn it?

Intro: [00:04:22] Tbd No, I just can’t.

Lori Kennedy: [00:04:25] I think I mean, obviously all processes can always be improved upon. And the more you do something, the better you’ll get at it, the more often you fail at it. The things you’ll remember you’ll realize that you shouldn’t do in the future. I will say that one of my questions that I always ask people is Why are you leaving where you are and what are you hoping to get in an offer? And I don’t necessarily mean how much money per hour. I mean, like, I don’t want to bring somebody out of the fire and throw them into the frying pan, you know, like, I want if they’re going to come work for us, then I want us to be accomplishing something that they’re not currently getting where they are. If we have the if they say, well, systems and procedures are confusing sometimes where I’m at and I’m like, all right, well.

Intro: [00:05:16] You’re not going to get any better in our shop because that happens on us too.

Lori Kennedy: [00:05:19] So, you know, I just I don’t want to set somebody up to fail. And so I do ask a few questions to make sure that the environment that we’re going to put them in is something that. Will be relevant for what they’re trying to accomplish. Hopefully, like that’s the goal. You know, it doesn’t always work. Unfortunately, staffing is one of the most difficult things that we have happening. Techs are very difficult to find. I probably realize this, but for years and years, white collar was pushed in homes in America and there are very few blue collar workers and in all aspects like electricians and plumbers and mechanics and all of it very limited. So before long and now we’ve got kids graduating from college who can’t find jobs.

Stone Payton: [00:06:13] Right. And and owe a lot of money in many cases.

Lori Kennedy: [00:06:17] Yeah. And we can’t we can’t find techs. It’s just a hard industry. So if you’re listening to this and you are looking for change, we would be happy to speak with you.

Stone Payton: [00:06:30] And then when you do land a good one like Sam, like Ali. Are there some things that you make a habit of doing or not doing to keep them engaged, keep them on board, check in that that conversation you had, because that could be a moving target, right? Like now they’ve been there for a while and now they are hoping to get this out of their word.

Lori Kennedy: [00:06:53] Yeah, I mean, I my husband probably deals more with the techs and with, you know, the men on the team. And with the day to day, Ali does our marketing and some HR like she’s kind of an all all purpose but more on the administrative side as opposed to like, you know, she put the cup under your microphone.

Intro: [00:07:17] That was a perfect.

Stone Payton: [00:07:18] Microphone when they got.

Lori Kennedy: [00:07:19] Here. Anyway, she’s she’s more like, you know, thinking through those those types of details. And the only other female that we have on staff is Sam. And Sam runs one of the front counters at our Woodstock shop. And so she probably deals more day to day with my husband, although she does call me and I love hearing from her. And my goal is I know I can’t learn everything at once. I do better if I learn in little pieces. So as things come up, I’ll try to call her and I’ll say, Hey, let’s talk through this today and let’s think through this process or whatever. What what could we do different? What could we how could we make it better? Or this is the first time you’ve seen this. So, you know, I don’t want to give everything at once because then, well, I’ll forget things, but same.

Intro: [00:08:10] Same, you know.

Lori Kennedy: [00:08:11] So we just do a little at a time and hopefully things stick. But I mean, I think my, I have a mentoring heart. Yeah. And my goal is to be available. I don’t, I know, I don’t know all things, but I’ve definitely lived a few years longer than these two ladies sitting across from me. So I might have made several mistakes that they haven’t made yet. And if I can help them not make those then praise, I would love that.

Stone Payton: [00:08:35] Well, I had and thoroughly enjoyed the Sam front counter experience just a couple of days ago. You’re doing a fantastic job. I mean, you’re so personable and you explain things in ways that those of us who you know, I have two tools at my house, a telephone and a checkbook. So I don’t. So it’s it’s very important that I find, you know, people I can trust to to provide these kinds of services. But you had the unique opportunity to interact with both me and Holly, my wife, Holly. And you just you manage that so well. So how would you describe your role, your mission, your your purpose, your work at Alpha and Omega?

Speaker4: [00:09:14] So like Lori said, honesty, quality, integrity, these are things that we all strive to accomplish. For me, in my day to day, I just want my customers to come in and know that they’re going to be handled with those three utmost qualities and leave feeling the same way. And that’s that’s the part that gets missed a lot of times is they come in and they’re like, Hey, how are you doing? Da da da da da. And then when they leave, it’s like, Oh, get them. Go, go, go, go, go. So we try to make them feel like family and and that they are aware that we’ll do anything that they need us to do to keep their business, get their business, and make sure that they’re driving a vehicle that’s going to last and going to keep keep on trucking.

Stone Payton: [00:10:00] So you strike me as an incredibly self-reliant kind of person you can depend on. You’re going to figure out how to get the job done. You know, if you get knocked down or something goes wrong during the day, you’re going to work your way through it. I I’m married to one of those. So, so, so I know that when I see it and and occasionally when you run into something where, where you need some extra input in, do you find yourself approaching? Approaching. Danny or Laurie. And if so, what does that look like?

Speaker4: [00:10:35] Okay. You’re laughing because you know it.

Intro: [00:10:40] Okay.

Lori Kennedy: [00:10:41] So we’re very different.

Intro: [00:10:43] Very different.

Speaker4: [00:10:44] So Laurie is a scary one. Really? You are?

Intro: [00:10:49] At first. At first.

Speaker4: [00:10:51] Before we got to know. So. Before the cookout. Before that was my OC. Me and Laurie. We’re.

Intro: [00:10:58] We’re cool. So.

Speaker4: [00:11:02] So Laurie is the one that I was scared to approach. She’s. Look at it. She’s just so I’m here.

Stone Payton: [00:11:09] She’s a force when she.

Speaker5: [00:11:11] Has to interject. Six months. The first six months that I knew her, I am I am her daughter in law. And the first six months that I knew her, I was scared, like, pee your pants. Scared of Laurie. So we’re good now. I mean, that’s my other mom, but.

Intro: [00:11:23] Like, it took us a minute. I don’t know.

Speaker4: [00:11:26] So starting there and saying this is I had to start there to say this. So Billy’s more of the whomever we’re talking about today. Billy, Danny, Danny, Billy. He’s more of the. Let me show you how this is done. If you don’t know, I’m going to like he’s he’s very explanatory, very compassionate, very nice. Very, very sweet for the most part. Yeah. Really? Yeah.

Speaker5: [00:11:51] In the beginning, yeah. The beginning.

Intro: [00:11:53] In the beginning. Wow.

Speaker4: [00:11:55] He is he’s very, very.

Speaker5: [00:11:57] He can be so.

Intro: [00:11:57] Mad when he listens to this.

Speaker4: [00:12:00] But then, now, so in the beginning he was more of a friend more, more of somebody. I could be like, Hey, what is this? You know? Yeah. Now he’s ask Lori. It’s it’s the hand, the eyes. It’s like if it has if it doesn’t have anything to do with a vehicle or a part for a vehicle.

Stone Payton: [00:12:21] Right.

Speaker4: [00:12:22] So he’ll sit there and he’ll explain it. So, for example, I asked him in the boys yesterday lunch, hey, what do you guys think about setting up, like, a little corner in each of the shops for, like, kids? Like, because single, not single moms, a lot of stay at home moms come in with their husbands car, in their car, and they have their kids and they’re like, ha, just sitting there. So I’m like, okay, maybe we could do some sort of like a corner thing. I should have run this by, you.

Lori Kennedy: [00:12:46] Know, I already knew about it. Everybody has been calling me and telling me, I tried to call you yesterday and you weren’t there, so I figured we’d talk about it sooner or later. I think it’s a great idea. I’m glad that we just created a new policy here on Live Live on the air.

Intro: [00:13:02] So anyways, this is a conversation I want done. That’s good.

Speaker4: [00:13:05] So, Danny, sit there and he’s explaining to me, you know, I can tell you that this is a great idea and I can tell you that I’m here all for it. And I can tell you this and I can tell you that. But I can also tell you those chairs would have been regular black chairs if it was up to me. I don’t care. It doesn’t matter. But Lori being Lori, these these rooms are beautiful. Oh, yeah. They’ve got our colors, they’ve got this matching setup. And he’s like, So things you need to ask Lori.

Intro: [00:13:32] They need the net ness.

Speaker4: [00:13:33] The ness of the beauty of the Alpha and Omega. He’s like, So you’re going to have to find two. They’re going to have to match.

Lori Kennedy: [00:13:40] Yeah, yeah. Because we need them for both shops.

Speaker4: [00:13:42] Yeah. See, that’s literally what he’s telling me. So things that I’m officially on air made my life slightly more difficult. But like you said, I will figure it out.

Stone Payton: [00:13:53] And get it done well. And there’s apparently in the Alpha and Omega system, there’s pre cookout life and post cookout. But so tell us about the cookout. This this is probably again, your brainchild of getting the group together and getting. Is that. Yes.

Lori Kennedy: [00:14:08] Well, we yes, we had met a goal and we had a couple of new people. And I just wanted everybody to meet everybody. And so we had everybody over at our house and we actually was at the boil. You’re talking about the boil? Yeah, we had a shrimp boil.

Intro: [00:14:22] Oh, my gosh.

Speaker4: [00:14:23] It was so.

Lori Kennedy: [00:14:23] Good. And plus, Billy Dan is an amazing cook. Like he has a gift.

Speaker4: [00:14:30] Does.

Lori Kennedy: [00:14:31] Mm hmm. Yeah, we can make the same thing, and his is so much better than mine. Like, we can follow the same recipe, and his is so much better than mine.

Speaker5: [00:14:38] He’s from Louisiana. It’s a natural.

Intro: [00:14:41] Thing, you know?

Stone Payton: [00:14:42] All right. For the benefit of our listeners, we probably should clear up the whole Danny Billy thing for a moment, just so we don’t lose them.

Lori Kennedy: [00:14:48] Yeah. Okay, so you’ve heard it. George Foreman. Yes.

Intro: [00:14:52] Yes.

Lori Kennedy: [00:14:53] He named all his kids. George.

Stone Payton: [00:14:55] George. Yes.

Intro: [00:14:56] Okay.

Lori Kennedy: [00:14:57] Well, Billy’s dad’s name was Billy Earl, and then there was Billy Daniel, and then they had twin girls, but they didn’t know they were having twins because back then you didn’t know. So they had one and they named her Bobby Joe. And then a second one came out and they’re like, Well, what do we name this one? We didn’t pick a name for a second one. And I guess Petticoat Junction, which I know none of you young people, they don’t even.

Intro: [00:15:22] Know what we’re talking about.

Lori Kennedy: [00:15:22] But I know, right? They don’t know what a check book is either. Just to date, Houston.

Intro: [00:15:28] Oh.

Lori Kennedy: [00:15:28] They’re giving me a look. They do note a check book because I was just I was really teasing you, not them. Anyway, so. When the second little girl came out, they were like, Well, what a we name her. And so they decided on Billie Joe because I guess on Petticoat Junction there were three and it was Billie Joe, Bobbie Jo and Betty Jo. I don’t know why they didn’t think of Betty Jo, but they had a Billie Earl. A Billie Daniel and a Billie Joe. All in the house. Can you imagine how much fun that was when somebody called on the phone and asked to speak to Billie? Expecting the dad like a sales call. And then you put the little girl on the phone. The three year old. Hello. Anyway, so when he was at home, he was called Danny. When he would go to school or work, they would, you know, he’d fill out his application or at school they had his name is Billie, so he ended up in any kind of work or business environment as Billie in any kind of personal environment as Danny. And so it gets very confusing from time to time. There was a time when I was working, he had a tech and I was in home building at the time and the techs, mother and I worked together and he had gotten me a necklace for my birthday and I came in and I went, Look what Danny got me for my birthday. And she went home and told her son I was cheating on my husband.

Intro: [00:16:45] No.

Lori Kennedy: [00:16:46] True story.

Stone Payton: [00:16:47] Yeah. Yeah. All right. So I don’t know how much we cleared anything up, but I. But I have my arms around it. I know who we’re talking about. I know he’s from Louisiana, and I have no doubt that he puts out a terrific ball and any manner of other Louisiana specialties. All right. So, Ali, tell us about your role and how you would describe it.

Speaker5: [00:17:09] My role is ever.

Intro: [00:17:11] Changing, ever.

Speaker5: [00:17:13] Ever adjusting with the with the needs of my wonderful Lorrie. It is by name marketing coordinator. But I do some h.r. I do onboarding for us. I do payroll. So I’m kind of just like the the woman of many hats and i try to just pick up where I can and I enjoy it though I’m, I’m really enjoying it just as it kind of grows into whatever it is. And definitely it keeps me busy but in the best way. Like it’s just, it’s special to be a part of my family’s business, you know? And they asked me to do it and they want me to be here. It’s awesome.

Lori Kennedy: [00:17:47] I think it’s funny that my son, who is your husband, said, didn’t want to give the business this to either of us. So they brought you in LA so they can give the business.

Speaker5: [00:17:56] Here’s like somebody’s got to learn it. I mean.

Intro: [00:17:58] No.

Speaker5: [00:17:59] No, but, but really, it’s been awesome and it’s funny just going home and like talking with Grant and being like, Oh yeah, like this, blah, blah, blah. Just about anything, anything. I don’t even have an example. And he’s just like, Oh, I didn’t know that was like that. Like, Yeah, well, now you do, you know. So it’s been nice kind of being on the inside of things and just getting to kind of see the ins and outs. And it’s very fascinating how a business is run. Like if you if you haven’t experienced that and you’re getting to see it for the first time, it’s just all of those little things that you don’t think about just already being laid out. And you said the thing about processes and stuff like that, it might be hard to incorporate in the shop, but I think that as far as like the way that we try to run things on the back end, like Lori has just done a remarkable job of making making steps and making manuals and making just everything she can to make sure you have what you need. Like the other day, she just was like, Oh, I made you a spreadsheet for that. And I was like, Oh, thank you. You know, like, that’s how she is. And so it’s, it’s not, it’s not difficult to do my job. So I’m very blessed for that.

Lori Kennedy: [00:18:58] I would. Sorry, Stone. I’m jumping in. I would love you. Went to Woodstock Business Club this morning. Yes. And for the first time, you like they do a question and I love the questions. I always take down a ton of notes because I feel like I always leave. They’re better than when I arrived. And you shared today and you told me what you shared. And I really would love for you to share it again.

Speaker5: [00:19:22] Oh, goodness. Okay. Well, I got to set it up. So the question was, what’s one thing about your industry that you feel like there’s a stigma about or people like or confused on? And I just basically said not exactly this, obviously, but just that, you know, you take your car in for an oil change and then, you know, the mechanic comes out and he’s like, hey, actually there’s X, Y, Z, wrong with your car and it’s going to be $1,000 today. And I said, I don’t think that’s actually not true because that does happen in so many shops. But I think it’s important to make sure that you’re choosing the right shop, obviously. And I gave the analogy of like the doctor, you know, if you go to your doctor and your doctor knows you and he’s been diagnosing you for years, he’s got your chart, you know, he’s going to do a better job of telling you what’s going on because he knows your history. So that’s why it’s important to build a relationship with a shop, you know, that knows you and knows your car and can diagnose your car. And something I love about Alpha and Omega is that we’ll basically say, Hey, OC Yeah, like you’re going to need new brakes, but not for six months. So why don’t we go ahead and start saving for that? Let’s schedule our appointment six months out. You can come in and get your brakes fixed. Then instead of being like, Oh, just because you know, we know you’re going to need them, we’re not going to sell you on them today. We’d rather have a long. My relationship with you. And I love that and I value that.

Lori Kennedy: [00:20:38] So somebody say that that they came in, they said this morning in the meeting, hey, I came in and thought I needed this, but they said we got a.

Speaker5: [00:20:45] Shout out because it was something with tires. And she was like, I thought I needed all four and we actually only needed two. And so I saved some money. So thank you for being honest. And that honesty, quality, integrity, that’s, that’s that, you know. So I just I love that. I love that we’re about that.

Stone Payton: [00:20:59] Well, I got to tell you, Holly and I are a case study for what you’re describing. I mentioned my old hunting truck, and the guys are so great about doing that to the point that there are a lot of moving parts in business and they all follow your processes and you’ve got some neat automation that lets you know the car is ready or the car’s ready, and we feel like you ought to do this, this and this, and we feel like these three things can wait and you can check them off. And my response almost invariably is, I trust you guys implicitly, just whatever you think is best. You know, I’ve come to have that level of trust with you guys, so you have a great balance of you have all those processes and all that stuff, but you add to the human factor to it. And if and if Eric or Jeff or Sam or Danny, anybody says, you’ve got to you’ve got to have you’ve got to have this. Yeah, okay. No worries.

Speaker4: [00:21:50] Yeah, you told me that yesterday, actually.

Intro: [00:21:52] Yeah. That’s the trust.

Speaker5: [00:21:53] You just know, like, if you say I need it, I need it. Right. You know, I’m not there’s no wool pulled over anybody’s eyes, you know, I just I love that.

Stone Payton: [00:22:00] Well, and I’ve had specific situations where they said, yeah, if you really are going to hang on to this thing for a while, you know, you need to be thinking about this down the road and we’ll stay on top of it kind of thing. And that’s that’s it’s a marvelous.

Intro: [00:22:12] Feeling.

Speaker5: [00:22:12] Especially like as a woman. Like, I mean, when I started, my dad lives out of state. And so from like 18 on it was like, I’m supposed to get an oil change. What does that mean? Like, and so like all of that kind of stuff. I married and well, yes, I know things like that now. But, you know, you go into a Goodyear excuse me, and there it’s just suddenly like I’m calling my dad. Like, aren’t oil changes $50 because my bill is like 420 and I don’t know why, you know, and so just to be able to trust the people is big because I don’t I don’t know. And you could potentially maybe six years ago, you could have potentially pulled the wool over my eyes. And that’s not fair, you know, so no advantage taken there. You know.

Lori Kennedy: [00:22:49] I would love Sam to talk a little bit about on our software and.

Speaker4: [00:22:55] What that sort of stability about. Yeah.

Lori Kennedy: [00:22:57] What the capabilities are and how we can use it to serve our customers.

Speaker4: [00:23:01] It is awesome. So it’s, it’s simple. I can come in, have a vehicle, come in. You need an oil change. We’ll start there like you were saying, and then your bill ends up being ridiculous. You come in, you need an oil change. We do an 18 point inspection on every vehicle, which means you’ll if there’s something wrong, you’ll have pictures of it, and it’ll have a message sent to me. And I’ll have the ability to, from there, send this information via text or email to my customers. A lot of my customers prefer text, so that’s just how it works out. But I get that get the oil change done. I’ve got XYZ, I’ve got pictures of it when it needs to be done, how long I have till it needs to be done. And then from there I can just send the inspection or just the invoice to the customers. A lot of times I’ll send an invoice. They’ll pay it over their phone from the comfort of their own home because they are doing X, Y, Z. Their husband’s not going to get home till after six, and we’re closed so they can pay their invoice from home and just leave the car outside of the gate and they can pick it up whenever it’s convenient for them. So it makes it makes the conversation with a customer so much easier when you can show them like very clearly, you can’t pull them into the shop and be like, Hey, look under here, in between here. And that’s what we’re talking about. No, I can have the picture. I can send it to them, they can review it if they have any questions. Like you said, they can call me and I. If I don’t have a way to explain it, I will figure out a way to explain it to where you understand what I’m saying and what you need. So it’s super, super easy. Super. I feel like it’s for the good of the customer. And of course, that’s why they did it, because that’s just how they are.

Speaker5: [00:24:51] I have to I have to interject, Sam, you’re you’re going to remember what you said better than me, but I was in the shop yesterday and she was de-escalating a customer.

Intro: [00:24:59] Yes, I remember. She has this.

Speaker5: [00:25:01] Way that she’s, like, serious and it’s like she’s serious and providing great customer service, but she’s also funny about it. And it’s like that is that is just something you’re either born with or you’ll never have. And what did you say to the customer? Because it was so funny. Grant and I were both like.

Intro: [00:25:17] So clever.

Speaker4: [00:25:18] She was he was wanting a specific he had a recall on his vehicle and he couldn’t remember what his son had told him about the recall. So I said, okay, I’m going to do my research on my end. You do your research on your end. We’ll meet somewhere underneath the old oak tree. And he just died.

Speaker5: [00:25:33] It was like she was like, I’m going to. She said, I’m going to search my soul. You search your soul.

Intro: [00:25:38] Under the old oak tree.

Speaker5: [00:25:40] And it was like her voice didn’t change. She wasn’t like it was just she said it, you know, I.

Intro: [00:25:44] Know it was so funny.

Speaker5: [00:25:45] And then she was like, Oh, yeah, okay, have a good day. But, you know. And I was like.

Speaker4: [00:25:49] He was still laughing when.

Intro: [00:25:50] I got off. Exactly. Like, that’s.

Speaker5: [00:25:51] Because I love that, you.

Intro: [00:25:52] Know.

Stone Payton: [00:25:53] What a great environment that you guys have created. It’s clear that you have a good time and you’re committed to the to the customer. I want to hear a little bit about the balance of your life the rest of your life, your household. I’ll start with you, Sam. What’s what’s what’s home like?

Speaker4: [00:26:10] So for me, my boyfriend is a technician. He’s somewhere else, a vehicle technician. But he’ll come home and we’ll both have oil somewhere on our bodies.

Intro: [00:26:22] Steamy. Yes.

Speaker4: [00:26:24] So we’ll come home. And I’ve got a 12 year old or a 13 year old. A two year old and a 14 year old stepson. Oh, my. Yes. So I’ll come home, I’ll cook dinner. He cleans up after my dinner because I make a mess when I cook.

Stone Payton: [00:26:38] So smart, man.

Speaker4: [00:26:39] Uh huh, uh huh. He loves.

Intro: [00:26:41] Me.

Speaker4: [00:26:42] So I’ll cook dinner and then we’ll we’ll hang out. And we just killed stranger things. And that’s just what we do. That’s our that’s our home life. And the weekends will go to the pool with the kids or here soon we’ll be going out on a boat. From what I’m hoping. Wink, wink, wink, making plans.

Intro: [00:27:01] We’re making plans.

Stone Payton: [00:27:03] But I have to believe and in fact, it more than believe because I’ve experienced it, that that home is is such a happier place when the breadwinners are fulfilled in their work as well.

Speaker4: [00:27:15] Well, you know, I agree, but for a lot of us, we spend more time at work. Yeah. Than we do at home. Or at least that’s how my life is. So for me, it’s super important. The people that I work with are so important to me. I love my technicians, I love my bosses. I love Ali. We just we don’t see each other often, but we text a lot now that we have found each other’s phone numbers. So, you know, it’s super important to get along with the people that you spend hours with a week. And, you know, it’s just it’s a really good environment at home for me and and that work, just because I don’t come home stressed out, I mean, sometimes I do because I’m like, okay, where.

Intro: [00:27:59] Am I going to get this part?

Speaker4: [00:28:01] I can’t find it here. It’s on backorder here, but I’m going to find it. Come here, Google.

Intro: [00:28:05] So it’s.

Speaker4: [00:28:07] You know, it’s hard sometimes, but, you know, as long as you got that balance, it’s good. That’s, you know, something.

Stone Payton: [00:28:12] So we talked about your youngest for a moment there, Ali, but tell us more about life with Grant life at the house and how and if it kind of mingles and over to the work.

Speaker5: [00:28:23] So. Well, I have a two year old and a nine month old, so I’m in the weeds right now. Not going to say it any other way. And it’s it’s just interesting trying to balance the work in the home life. I’m fortunate that I can work from home and I do. But like Tuesdays, for example, I load up in the car around lunchtime with the girls. I go over to Laurie’s house. She has her office, has a little extra desk for me. So I go and I sit at the desk and please, Lord, God, let both my kids take naps in their respective rooms so I can get some work done. It’s been it’s been definitely a challenge trying to find time. But what I appreciate is just that the way the workload works for me is I kind of have a set amount of stuff I have per week, like week one, week two, week three, week four. And the stuff that’s time sensitive isn’t as it’s not as much of that kind of stuff. So it’s like I just, I know that by the end of this week I have to have this done. So it’s just balancing that and figuring out routine, which has been, it’s been fun. I like I like I’m like Lori. I like processes. I like figuring out ways to make things work. And it’s, it’s hard having littles because you don’t really get structure. So I just desperately am trying to make things fit in places and be like 2:00 is this? And then I’m like, No, it isn’t.

Intro: [00:29:40] Anymore.

Speaker5: [00:29:40] Awesome. And so it’s, it’s like going against my whole being right now, but it works like it functions like I am stressed, but it’s like it works, you.

Speaker4: [00:29:51] Know, pumpkin story yesterday.

Speaker5: [00:29:54] Oh, yeah. No, my poor my poor two year old she went to goes to like a mother’s morning out and it starts back in August. So we’re excited for that.

Intro: [00:30:03] We’re all looking forward to.

Speaker5: [00:30:05] And let me just my two year old is me. So it’s just an interesting dynamic with that being faced with myself every day. But no, she she’s I’m really neat and I’m really I don’t want to say OCD, but I kind of am. And she went to laugh at me. She went she went to school and they were painting white pumpkins orange. So we brought in white pumpkins and they like called me and they were like, she won’t take the pumpkins. She doesn’t want her hands to be dirty. And I was.

Lori Kennedy: [00:30:30] Like, and she probably likes white.

Speaker5: [00:30:32] Yeah. And she was.

Intro: [00:30:33] Like, That’s my favorite color.

Speaker5: [00:30:35] But no, I literally bought her an easel like for Christmas that year. I was like, We’re going to have to break that. And so now we finger paint. And I just sit there like.

Intro: [00:30:43] Like the whole time.

Speaker5: [00:30:45] I just. Yeah, but it’s getting better anyway. Off topic, but funny.

Stone Payton: [00:30:49] So does the parental strategies when you have littles as you characterize them. Does it does do you incorporate singing? Does that do you sing to them.

Speaker5: [00:30:58] Oh, do I. Yes. As it tells me not to sing all the time. Like all the time. We’re in the car and we’re listening to I’m a little teapot and I’m like, like, harmonizing. And she’s like, No, Mommy, sing, no mommy, sing from the back seat at me. And I’m like.

Intro: [00:31:12] I just think it’s funny. Or harmonizing to little too.

Speaker5: [00:31:17] Well, you know, creative people, we.

Intro: [00:31:19] Have to we.

Speaker5: [00:31:20] Have to get our outlet somewhere, right? But no, the singing does incorporate into my day to day. And I try not to talk too much about, like, cars either. But, you know, singing works better for two year olds and nine month olds than mechanic shop.

Stone Payton: [00:31:34] So I brought it up for the benefit of our listeners because the last time Ali was in the studio, they sang Amazing Grace and it was absolutely beautiful. So, Lorrie, you guys are, I don’t know, empty nesters of a fashion, but you got people around you all the time. What’s what’s life back at your mansion like?

Lori Kennedy: [00:31:53] Well, yes, we are kind of empty nesters, and that’s fun. But our kids are still close and live relatively close. We have our oldest son, Drake, who has texted me while I’ve been here and said he’s not scared of me at all. He must be listening. Hello, Drake.

Intro: [00:32:10] That’s the Drake is Drake thing.

Lori Kennedy: [00:32:13] And he lives downtown. He’s a real estate agent, musician, professional musician. And he’s doing great. He’s talking about moving back to Nashville. We’ll see if he does or not. He has definite opportunities there and that’s amazing. And then Grant is married to Allie and those are the only two children I have and they live just in town like so pretty close. And they have the two littles, which are my precious babies. I had two boys and now I get to have girls.

Speaker4: [00:32:45] At the expense of Ashley’s mental.

Lori Kennedy: [00:32:47] Health. Right. Well, you know, it’s different.

Intro: [00:32:49] When they can do for you.

Lori Kennedy: [00:32:52] It is different when they’re when they’re grand, you get to give them back. But it was so cute. I went over there yesterday and Ezra, the oldest, got a doll that has red hair and she’s calling it her lolly dolly because she calls me Lolly.

Intro: [00:33:06] It’s so cute.

Speaker5: [00:33:08] All on her own. Like, she was like, Oh.

Intro: [00:33:10] Lolly, Dolly. We were like, Oh.

Speaker4: [00:33:14] That was. She looked at me crazy with the red hair.

Intro: [00:33:17] Like what? She’s like, I related to Lolly. Lolly.

Lori Kennedy: [00:33:24] I, I do want to bring up that Alex wasn’t able to be here, and I would love Allie to talk a little bit about Alex’s role and.

Stone Payton: [00:33:32] How she’s shown Alex since she’s not here.

Intro: [00:33:34] Absolutely. Oh, dude.

Speaker5: [00:33:35] How could you ever dish on Alex? There’s not. Oh, love that girl. That’s. That’s Alex is my best friend and just happens to be the best social media content creator I’ve ever known or seen. And so we kind of are a little bit of a team in that aspect, and we work together to try and get, you know, I try to take pictures for her when I’m in the shop because she used to live farther away. She’s actually moving to Holly Springs as we speak, which is great and it’s just it’s been awesome getting to collaborate with her. We’ve actually worked together in like three different jobs, so it’s just it’s cool and she’s incredible. She actually recently designed our billboard that we now have.

Stone Payton: [00:34:14] Sweet. Yes. Where’s the billboard?

Speaker5: [00:34:15] It’s on campus. This is like my little baby. We on Canton Road. It’s like 0.8 miles from the shop. Like, so you drive it, you pass it. It’s point eight miles on your left is where the shop is from it.

Stone Payton: [00:34:27] And in the.

Intro: [00:34:28] Ground.

Lori Kennedy: [00:34:28] Above the Goodyear.

Speaker5: [00:34:29] Right above in between an express live in a good.

Intro: [00:34:31] Year. I’m trying to start some crap. I love it.

Stone Payton: [00:34:35] And in the corner of the billboard, does it say endorsed by business radio or did you.

Intro: [00:34:39] Oh, no, no. You should have you should have called me.

Stone Payton: [00:34:43] Fantastic.

Speaker5: [00:34:43] There is a big old picture of Danny. Billy, Danny.

Stone Payton: [00:34:47] Yeah.

Speaker5: [00:34:47] With his, like, arms crossed on it. And it was really cool. Yeah. She did such a phenomenal job. You got to drive by and see it. It’s beautiful. Yeah, we want to. We’re going to do some type of promotion potentially with, like, take a picture with the billboard and post it and get 100% off or something. You know, I don’t know. I don’t know how that works.

Intro: [00:35:04] Oh, smart person.

Lori Kennedy: [00:35:08] Marketing person speaking.

Intro: [00:35:10] Without she knows how the owner first she know.

Speaker5: [00:35:13] You did the kid’s.

Intro: [00:35:14] Corner thing. I know I did.

Speaker4: [00:35:15] Maybe I started.

Speaker5: [00:35:16] Off for free engines for people. No, no, just kidding.

Stone Payton: [00:35:20] But so you you have marketing expertise on board. You have you have great presence at the counter. You have crack techs. You got Danny, you got all this going for you. But it does kind of bring up the question, where do the clients come from? How do you get new business? And I’ll throw that to the whole group. Where do they come from?

Intro: [00:35:41] I.

Speaker5: [00:35:42] I would say that social media has been big once Alex has started really getting to do it a ton. We’ve got a lot of reels she’s been posting on Instagram of classic cars and like the most recent one, had like 18,000 views, which is awesome. And so I definitely I would accredit a lot of that to to social media. I will say to word of mouth is big. Laurie, the Woodstock Business Club is a big one for us, too. Laurie has made that just such a priority to make sure that as she juggles her other job that she has as well. Just in case you were wondering, she’s kicking butt here and has another full time job. Just putting that out there. She has made that really a big point and that is just an incredible networking opportunity. And every time you go, it’s like somebody’s like, oh, my gosh, like I need to get my all changed. Can I have your card? Like, it’s always something.

Intro: [00:36:34] So I want to go. She’d be good.

Stone Payton: [00:36:37] Have you not been in Woodstock business?

Speaker4: [00:36:38] Haven’t.

Stone Payton: [00:36:39] Oh, yeah. You got.

Speaker4: [00:36:40] I think I just got my ticket.

Stone Payton: [00:36:41] No, it’s. It’s a great group. At least that’s been my experience. Yeah.

Speaker4: [00:36:45] I’ve met a lot of lot of women from in there actually that Laurie sent my way. It’s, it’s a lot of, you know, the magazines and stuff like that where people come and then also people get done wrong by people. And then other people are like, Hey, go see them. They won’t do you like that? So they come see us.

Lori Kennedy: [00:37:05] Not saying we don’t ever make mistake, but we do. We, we do stand behind our work. So if we do make a mistake, we want to fix it for sure. And you know, my husband has been in business well, he’s been working on cars since he was eight years old, but he’s been we’ve had Alpha and Omega since 2001. So it’s over 20 years in business. And a lot of our customers, we’ve had car after car year after year, decade after decade. So he’s done most of that all on his own. I really only got involved during COVID.

Stone Payton: [00:37:43] So I got to ask, because it is so true. And yes, you are a rock star. Everybody knows and loves you at Woodstock Business Club, but it spreads way beyond that. You are such an important part of the community at large and particularly to the business community. How do you choose to to use that gravitas, that that that influence that that respect that you get? How do you choose to use that power? Yeah, that’s the.

Intro: [00:38:13] That’s the word. That’s the word. Good Lord.

Stone Payton: [00:38:16] To influence the.

Intro: [00:38:17] Community.

Lori Kennedy: [00:38:18] I have a mentoring heart. I think we talked about that a little while ago. I really love to be in relationship with people where we are. Iron sharpens iron or we give and take with each other. Like I can learn something from anybody if I have an open heart and a willingness to learn and I want to have that kind of relationship with people. So I pursue those in, in and about. There was a time that I was doing full time ministry, playing, speaking at women’s conferences and playing music and singing and that sort of thing. I have some trauma in my past that I have worked through, and in the midst of that, felt the need to share stories of overcoming with others. And so I did go through a time of doing that. I feel like that particular time in my life is is over. And now this is my focus. Like, I feel like God takes you to different places for different times in your life, for different purposes. And so this next purpose is us preparing to be able to have more flexibility with our time because we are not spring chickens anymore. And I want to slow down a little bit. So this next few years are getting ready to slow down, if that makes sense. But personally, as far as me investing into others, I think it’s a mutual thing. And I want to be around people who are investing in me and I’m investing in them.

Stone Payton: [00:40:02] So what do you think is the or was the genesis for this this heart for for mentoring? Did you have a mentor or or multiple mentors along the way that that you really wanted to emulate? Or was it the opposite? And like you felt like, wow, I really didn’t get the guidance in this area or that area that I wish I had had. I’m going to do better for others.

Lori Kennedy: [00:40:25] Yeah, I think we all I mean, I’ve told my kids a hundred times, I’ve done as many things wrong as you can figure out how to do wrong raising kids. What I want you to do is I want you to look at what I’ve done, take the things that I’ve done right, and emulate those. Take the things that I’ve done wrong and purposefully don’t repeat those. And I when you ask that, yes, I had a challenging childhood and I am purposefully trying to make a difference or help others make their lives different going forward than what I experienced in my past.

Stone Payton: [00:41:06] Yeah, well, it certainly is has had an impact and it’s you just never know the impact that you have on. My uncle and I were having this conversation last weekend. We were up at the mountain house. You just sometimes you don’t sometimes you do get to know and that’s fine. But a lot of times you don’t really know the impact that you’ve had on people. And just to as a consistent discipline or ritual of trying to invest in other people, it’s it’s amazing to the ongoing impact, something like that that can have. I know you guys maybe a little younger than than I am, but and you have you’ve accumulated some wisdom, some knowledge, some experience. You’ve probably made a mistake or two. Have you chosen to try to be a mentor to other people at this point? I’m going to ask you both, but I’ll start with you, Sam.

Speaker4: [00:42:00] Yeah, yeah. I would love to get more into the things that I would like to go back on, the things that I’ve done in my life and the things that I would like to help others with. But that’s for another day and time. I’ll be.

Stone Payton: [00:42:13] Back. We’ll have a SAM.

Intro: [00:42:14] Show and.

Speaker4: [00:42:16] Take a little longer than that.

Intro: [00:42:17] I’d listen. Yeah, I’d.

Speaker5: [00:42:19] Be on it.

Speaker4: [00:42:20] Just you learn a little. Lori probably already knows, but yeah, for sure. Like you were saying, you know, you never know who you impact. Like, for example, something I learned a very, very long time ago. I was probably 14, 15. Like, it’s one of those kind of lessons. Don’t ask someone how they’re doing today unless you’re prepared to get a bad answer. Unless you’re prepared to. To listen to what they have to say in that. That was really important for me at one point in time. And, you know, it’s true. Like the other day I asked, I always talk to my delivery drivers and, you know, ask them how they’re doing and what’s going on in their life and get to be personal with them because you see them all the time. One of my drivers is mom is in the hospital and wasn’t doing too well and she’s doing better now. We’ve been praying for her and everybody out there. You can continue to pray for her, but it’s just things you know, when you ask someone how they are, be prepared to listen to what they’re going to say. You don’t want to just dry ask what if they’re having a really bad day? If you care, really care.

Stone Payton: [00:43:24] That is marvelous, counsel. Absolutely. How about you, Ali? Have you had a chance to, if not a formal mentoring relationship, just to begin sharing some of your life experience?

Speaker5: [00:43:37] I would say I feel like God put me in a really interesting situation in my life, having kids as young as I did. Because at the time, like when I you know, when I was pregnant with Ezra, my first, it was like, oh, my gosh, like none of my friends are even married yet. And like, I’m going to have these like my kids are going to be babysitting my friend’s kids. That’s so weird, you know? And I think that just the magnitude of growth that happens when you become a parent, we all know it. It’s just crazy. It’s looking in the mirror every single day and it’s having to like especially now that I’m getting into like discipline with my with Ezra and stuff like that, it’s just constantly having to unpack things from your past that maybe, you know, just, you’re just having to unpack things from your past and learn how to do things differently and figure out what worked for you might not work for your kid and just all of that stuff. And it’s a blessing to me as I’ve watched my friends start to get married. And Alex, my best friend’s having a baby in like three weeks probably. And just being able to have, like Lori was saying, have maybe made some of those mistakes or just kind of walked through it and already trouble shot and figured out, oh, like you don’t have to do what I’m doing. But I did this and it worked really well if you want to try it. Like I love that. I love to have advice for people and I love to offer advice and I try not to give it unsolicited. But Alex is when she hears this, she’s going to laugh.

Intro: [00:45:01] Because I’m always like, Well, I probably do this. Like, I can’t help but be like, What about?

Speaker5: [00:45:07] And I’m a fixer. So I definitely have enjoyed getting to kind of grow in relationships like that with my friends especially and just yeah, for sure.

Stone Payton: [00:45:17] So one of the more recent opportunities, really a set of opportunities for, for me to learn something about myself and to try to make some improvements in the in the business was facilitated the skids were teased a little bit by mentors that I trust. But the the presenting situation was COVID. It really had my business partner Lee Kantor and I kind of reexamine where we had drawn some lines and we had to move some of those lines to continue to serve customers and generate revenue. And as it turns out, it opened up completely new avenues of of of serving people, helping folks and making money. Did the did COVID have an impact on on on your business? And if so, how did you weather that?

Lori Kennedy: [00:46:09] Well, it absolutely did. But we were an essential business, so we stayed open. We just had to all of a sudden we had to buy all this extra stuff to clean things with that you couldn’t even find anywhere. So you go to the dark web to find us. Sanitizer.

Intro: [00:46:26] She’s got a subscription with the black market now.

Lori Kennedy: [00:46:29] And and so, you know, we had at first it completely fell off like 100% of the business was pretty much gone at first because nobody drove like nobody went anywhere and nobody drove. And so you still have bills. You still have to keep your utilities on yourself to pay your rent. You still have to pay your employees, that sort of thing. So you still have bills. So, you know, we had to navigate that. And then it started coming back and it came back pretty slow. You know, it took people time. Some people had to go back and a few weeks and some people didn’t have to go back for a few months. And and I will say that, you know, there.

Intro: [00:47:08] Were.

Lori Kennedy: [00:47:09] Scenarios in which the government tried to put out some programs to help you keep your employees and that sort of thing. And, you know, we did what we could to to try to make sure that we were able to keep our employees and stay open. And now, of course, businesses. There are other challenges with the supply chains and the prices increasing and just making sure that we are honoring our customers. I. You know, with with how we have to get things like, you know, like Sam said, she has to go home and Google, you know, at night, try to figure out how to get certain parts because we just can’t can’t get things. And it’s people are. Employees are scarce at this point in time. I don’t know how they’re making money, but they’re not coming to work. So some of them some I mean, not some of our specific employees, but in general, employees aren’t going back to work.

Intro: [00:48:09] I hear.

Lori Kennedy: [00:48:09] You. And I and I, I don’t know. I don’t I don’t really know what’s next. But, you know, this time in history is different than any other time. And every other time in history is also different than any other time. So you just continue to grow and navigate like that’s why we’re human and not. I don’t know, like a dog. Like we learn from the past and make changes going forward. And so you just have to stay open. And not be that. You remember that story about why did you cut the ends off the roast? Do you know what I’m saying? When I say that.

Stone Payton: [00:48:45] I’m not sure I do.

Intro: [00:48:46] Okay.

Lori Kennedy: [00:48:47] So there was everybody.

Stone Payton: [00:48:48] Write this down. Oh, no, we’re recording it. We got this. We got to transcribe it.

Lori Kennedy: [00:48:54] Somebody asked their their parent, why did we cut the ends off the roast at Christmas every year? Well, I don’t know. My mom did it, so let’s ask her. So then he asked the mom, why did you cut the ends off the roast every year at Christmas? Well, I don’t know. Grandma did it. So then you go ask Grandma, why did you cut the ends off the roast every year? Christmas Well, because my pan didn’t fit the roast that we had. So we don’t always just do the same thing over and over because we’ve always done it. We always have to be looking at why we do things and make sure that we’re continuously improving our processes and the way that we are just, you know, running our business.

Stone Payton: [00:49:32] What a great story that is. That is terrific imagery. You’re going to hear that again. I’m going to use that in my next talk or something. That is a great illustration. All right. So I’m going to give you my answer to this question before I ask, and I’m going to ask it of all of you. I’m going to start with Sam, but my answer is hunting, fishing and more recently, kayaking. But the question is, where do you go? And I don’t necessarily mean a place, but where do you go for inspiration to sort of recharge the batteries, kind of unplug and get and get.

Intro: [00:50:07] Fired.

Stone Payton: [00:50:08] Up?

Intro: [00:50:09] Church coach.

Speaker4: [00:50:10] It’s been a new I. I found my church.

Intro: [00:50:14] I really like it. That’s our church. I imagine that my.

Speaker4: [00:50:20] New bosses invited me and my family to come check out this church momentum right down the road. And I have found my church. I found my preacher, I found my home. And I’m so excited about it. And, you know, it is we had a ladies what would.

Lori Kennedy: [00:50:33] You call worship night.

Intro: [00:50:34] Worship.

Speaker4: [00:50:35] Night of worship. And that was the moment I was like, Yeah.

Stone Payton: [00:50:38] That was the catalyst.

Speaker4: [00:50:39] That was that was I went and God told me to go. He’s like, you know, go check this out. So I did. It was a new thing. Never done it, never had anything like that before. Happened to me. And I went and I sat there in the front row by myself and I looked at Lori, looked at Ali up on the stage. And I’m just like.

Stone Payton: [00:50:53] Yeah, they were on the stage.

Speaker4: [00:50:54] Yeah, singing. And I’m picturing myself. Next time I’m going to be up there singing, This is my home and this is where I’m going to stay. And yes, church is very. Recharge, reboot. You know, I would love to say the pool or the lake, but charge that I get that feeling.

Stone Payton: [00:51:14] That, well, church can certainly be very inspiring. Not if they invite me on stage to sing. I’m sorry. You have to follow that answer, Ali.

Intro: [00:51:25] But I know, right? I was sitting here going, you know, Lord.

Speaker4: [00:51:28] Ali’s got this voice that, you know, it was her fault that I chose it.

Speaker5: [00:51:33] That’s just like, dang it. That makes me want to cry right now. Because. Because you don’t know. I mean, it’s the thing. You don’t know the impact that you’re having. And that was like Laura and I, I mean, we put the thing together. So just to know that that was like a turning point for you is really big.

Speaker4: [00:51:46] So thank you, God. How did you guys do it for me? It was a God thing.

Lori Kennedy: [00:51:50] Well, and that’s funny because we talked about that because there was a little bit of spiritual warfare. Yeah. Yes, they’re leading up to it. We did have some obstacles that we had to overcome. And I remember telling Ali, if if this is this hard to get to that place, then there’s a purpose in that place that we’re going to we may or may not be able to see. It may not be revealed to us, but it’ll be worth it.

Intro: [00:52:14] She said.

Speaker5: [00:52:14] She said we both agreed. We were like, even if one person, like we said that that’s just cool. Like we were like even if one person is impacted, then we’ve done a good job, you know, went.

Speaker4: [00:52:23] Home and told Carl was like, Yep, this is it. You’re going to the barbecue on Sunday. Oh.

Intro: [00:52:27] And he went, Oh my God.

Lori Kennedy: [00:52:29] Did he have fun?

Speaker4: [00:52:30] He he met. He said, you know, I met some people. We had some fun. If you ask me, there were names I couldn’t tell you. Now back story. My boyfriend, my Carl is very much so an introvert.

Intro: [00:52:40] No, he.

Speaker4: [00:52:41] He likes to hang out with people, but he’s. He’d rather listen to you and and hear you than and intervene or put his $0.02 in mate.

Speaker5: [00:52:51] And I said, no, because I’m like, it’s always the pair.

Intro: [00:52:56] You know what I mean?

Speaker4: [00:52:56] That’s always that’s it, that’s it.

Speaker5: [00:52:58] You got one.

Speaker4: [00:52:58] And so for him to go, you know, the preacher, I was like, Go get him. He’s not going to go.

Intro: [00:53:03] Go.

Lori Kennedy: [00:53:04] Yeah. So. So they had a men’s event. Sunday barbecue.

Intro: [00:53:09] Yes.

Stone Payton: [00:53:09] Here you go.

Speaker4: [00:53:10] Ax throwing and.

Intro: [00:53:11] Barbecue.

Stone Payton: [00:53:12] Oh, fun stuff.

Intro: [00:53:13] Yeah.

Stone Payton: [00:53:14] Lori, I probably already know pieces of this answer, but. But where do you go to recharge? How do you how do you kind of get rejuvenated?

Lori Kennedy: [00:53:22] Church.

Speaker5: [00:53:24] The lake. She goes she goes to the lake.

Intro: [00:53:27] Well, I tell.

Speaker4: [00:53:27] You, that boat I was talking.

Intro: [00:53:28] About.

Speaker5: [00:53:29] That was actually one of my answers to that. And see it spending time with Grant. Well she’s hearing this.

Lori Kennedy: [00:53:35] I do love church, but I just you know, after going after that answer, I feel like guilty saying anything else. But I dive into, well, I don’t dive. I usually jump. I can dive. Sometimes I do. Anyway, the moment my feet hit the water, like I feel like all my stress just goes out of my toes and it’s gone.

Speaker4: [00:53:53] I bigger than that.

Lori Kennedy: [00:53:54] Like being.

Speaker4: [00:53:55] Sucking it out of your.

Lori Kennedy: [00:53:56] Toes. Well, all right. That works. It’s. It’s Danny called me last night. He’s like, Hey, do you want to go have dinner on the lake tonight?

Intro: [00:54:06] I was like, Yes, yes.

Lori Kennedy: [00:54:09] It was so much fun to see the sunset. It was beautiful. It’s just it it just gives me peace.

Stone Payton: [00:54:16] Well, I’ve been on that boat and I’ve been. And I got to say, it’s. Well, it’s part of what inspired the Kayak thing. So I’ve been on that boat and we when we were done, the other couple that was with us, Krista and her other half, we went to the restaurant and we just had the most marvelous time. But being on the boat with Danny and Lori is also part of the I mean, that just it was a great deal of fun.

Lori Kennedy: [00:54:44] Yeah, it was a fun day.

Speaker4: [00:54:45] I wouldn’t know.

Stone Payton: [00:54:48] So I guess.

Lori Kennedy: [00:54:48] Shade. Shade.

Stone Payton: [00:54:51] I think you are the extrovert. If you want something, you.

Intro: [00:54:54] You let it. We know you can add. I mean, wink, wink.

Speaker5: [00:54:58] It’s it really is a miraculous feat to see to see Lori swimming through the water out there. She’s just she’s like Seabiscuit.

Intro: [00:55:06] She see this? The water the water version. It’s like.

Speaker5: [00:55:10] Biscuit.

Intro: [00:55:13] She’s just so happy out. There you are. I am happy. She’s just you guys. What about you?

Speaker5: [00:55:21] I don’t really like the water. What do you mean?

Lori Kennedy: [00:55:23] What’s your.

Speaker4: [00:55:23] What’s your thing?

Lori Kennedy: [00:55:24] Happy place.

Intro: [00:55:25] Oh, gosh. Gosh.

Speaker5: [00:55:27] Oh, gosh. That was goodness and gosh.

Intro: [00:55:28] Excuse me.

Speaker5: [00:55:30] Church. Yes, that’s a very fair answer. I church is a big one, I would say. I mean, I actually discovered this last weekend, Grant and I went to a cabin with two of our best friends and did not have any childrens there. And I was like, I forgot that I was a person like, oh my God. I came home and I was like, What’s happening?

Intro: [00:55:50] Like?

Speaker5: [00:55:51] So definitely just like getting quality time with Grant is a big one because that is few and far between with his job and the kids and my job. So that’s been something that I want to prioritize more and. Netflix.

Intro: [00:56:06] I love it.

Speaker4: [00:56:07] What about singing?

Speaker5: [00:56:08] Singing is good. It’s hard. It’s always like I always wanted to be that, like, cool, creative person that, like, like, just, like, pours out their heart into song and all that. But I’m way too structured and it’s like, if I’m singing, it’s like, I love to do it, but it’s not relaxing because I’m like, Oh, okay, I got to try that one again. I’m gonna do it better. And I’m like, it’s constantly like a, it’s not a job or a chore, but I’m trying to grow and it and so what I want when I’m peaceful is I want nobody to call me to anything. I don’t want to have to feel like I need to grow and rise to an occasion. I just want to just, like, lay and just be like. Like, you know. So.

Intro: [00:56:43] Yeah.

Speaker5: [00:56:44] That’s a long answer.

Intro: [00:56:45] I apologize.

Stone Payton: [00:56:46] Well, no, but it’s a perfectly good answer. And it begins to get into another one of those things that you might share with others. At some point. I kind of learned it from Holly, but there really is it’s tremendously liberating and powerful to have the ability to say no.

Intro: [00:57:04] Right.

Speaker4: [00:57:04] Still haven’t learned that boundary.

Intro: [00:57:05] What are we supposed to know? You know, what is that? What we. What?

Speaker5: [00:57:11] I have a shirt to say.

Intro: [00:57:13] What do you mean, no?

Stone Payton: [00:57:16] All right. Before we ask Laurie to wrap and make sure that all of our listeners know how they can have a conversation with anybody on the team and how to get to one of the two shops. And we’ve got any promotions and all that kind of stuff. I’d love to come around and I will I will start with you, Ali, and then ask Sam and then we’ll ask Lori to wrap up. I’d love to leave our listeners and you guys have been so generous and such a wellspring of ideas around this. I would love just any advice on the life front, on the business front, on the relationship front. Just something you feel like you’ve learned that you know what this is worth thinking about as an entrepreneur, as a spouse, as a friend.

Speaker5: [00:57:58] Oh, man. Gosh, that’s a big one for me. I think I can say a lesson that I’m learning right now. And it I don’t even know how to phrase it the right way, but this is just coming to mind. It’s not that deep like it it all for me. I’m a big I attach meaning to everything and I hold myself accountable more than probably anyone else in my life would at all times. Hold myself to a high standard, which is great. But if I’m showing grace to everybody in my life except myself, I’m going to be empty all the time. And so I’m trying to just like be able to discern between the things that are important enough for me to lose sleep over and the things that aren’t. And that has just been a big one. So it’s not that deep is my is my mantra right now.

Stone Payton: [00:58:50] Well, let’s follow that under wisdom beyond her years.

Speaker4: [00:58:54] Yeah, I need that in my life.

Intro: [00:58:56] More.

Speaker4: [00:58:57] Intuitively listening like. Oh, that’s good.

Intro: [00:59:00] Thank you.

Stone Payton: [00:59:01] How about you, Miss Sam? You learned anything you might share with our crowd? I mean, the answer to that is yes.

Intro: [00:59:07] Yeah. Yeah.

Speaker4: [00:59:10] Well, yeah. Recently. So, like you said, I’m a rely on myself kind of person. I always have been, just because I know I’ll do it. And lately I’ve been learning that I have Carl to help, you know? And I’m not a single mom anymore. And it’s scary to let go and let someone else help. But he’s there, and. And I can rely on someone other than myself.

Intro: [00:59:39] I can’t.

Stone Payton: [00:59:41] I don’t know if Holly had to go through with that and through that and figure out that, you know, Stone can do a few things around the house. But I know that I have lived through that as an entrepreneur, as a business owner, putting this this network together, because I always felt like, you know, I’m the one that knows it best. And and to and to to learn to let go a little bit and let other people and even let them do it. Maybe not quite as well in the beginning, but boy, does it free you up to work on a whole new sort of set of challenges.

Speaker4: [01:00:09] Yeah, like.

Intro: [01:00:10] Myself. Good stuff. That’s next.

Speaker5: [01:00:13] That’s why she. She dyed her hair before this. That’s why she’s working on herself.

Speaker4: [01:00:16] Dyed my hair.

Intro: [01:00:17] It’s so cute. It’s adorable.

Stone Payton: [01:00:18] It’s adorable. We’ve got to make sure that that we publish a picture of that with this with this episode. Yeah. So before we wrap with the business details and all that, anything that we might leave our listeners with on your heart.

Lori Kennedy: [01:00:33] Gosh, I. I think that one of the things that I’m continuing to learn about myself is that I am a process person and I like structure and I like organization. I like things to go a certain way. The problem that I have because I’m and I’m an improver, like I like to improve processes. I like to look at them and pick them apart and then put them back together a different way. And that’s an amazing quality and I love that about myself. But what I don’t love is the way that it can make other people feel. Sometimes like when I repack the dishwasher that my husband’s like, What? I didn’t do it right the first time. Like, I don’t want to be the kind of person who never. Let’s anybody feel like they’re enough or they measure up because I’ve always felt like I’m not enough and I don’t measure up and that’s hard. And so I don’t want to provide that platform to have other people feel that way. And so I think my challenge to myself is love who I am, but also continue to improve on the parts of that that need to be improved on. Because I do like to make things better, but I don’t want to make things better at someone else’s expense that they thought they didn’t do it right. If that makes sense.

Stone Payton: [01:01:50] It makes perfect sense. Yeah, absolutely. All right. So one of the things I love about this platform and the way we choose to do things here in our network is typically these conversations are anything but a commercial and you guys have a commercial enterprise. We need to let them know where you are, how to get to you, if you’ve got any promotions kind of things. So let’s leave them with that before we wrap it, whatever you think is appropriate website, you know, that kind of stuff.

Lori Kennedy: [01:02:17] Awesome. Okay. Well, we have two locations. We’ve been in business for over 20 years. One of our locations is on Canton Road in Marietta and the other one is off of Bells Ferry over by Victoria, over by the Lake and Woodstock. And our website is alpha dash omega dash auto dot com. Not because I like dashes, but because without dashes was already taken. So alpha dash, omega dash auto dotcom can get you both of our addresses, our phone numbers. We do have specials that rotate every month, but we also have 15% off parts for a first time customer. That’s a constant ongoing special. So if we haven’t ever seen you before, come see us. And don’t forget to ask for specials because they’re there. But if you don’t ask for them, I’m not going to go, Hey, you want something free?

Intro: [01:03:11] You got to ask.

Lori Kennedy: [01:03:12] For those things. So, you know.

Intro: [01:03:14] Ask yourself.

Stone Payton: [01:03:16] Well, this has been a great deal of fun. It has been, as promised early on, informative and inspiring. I can’t thank you enough, Lori, for being willing to get on the other side of the mic and let us have a little peek inside the.

Intro: [01:03:34] Brain of Lori.

Stone Payton: [01:03:35] And the whole environment at Alpha and Omega. It makes me want to go. I wish I had skills, you know, because I would love to work there.

Speaker4: [01:03:42] We’ll teach.

Lori Kennedy: [01:03:42] You. Yeah, I was going to say.

Intro: [01:03:43] Come on, come on, we’ll teach you.

Speaker5: [01:03:46] I’m thinking about getting a different type of job in there. I’m going to get I’m going to become a tech I.

Speaker4: [01:03:50] So I learned about cars and I’ve always thought it was the coolest thing because it’s just like a giant puzzle. And I’m like, Yeah, I’ll cut my nails off to work on cars for sure. And then it got hot outside and I changed my mind completely. I’m okay sitting in the front and.

Intro: [01:04:05] If you need help.

Speaker4: [01:04:06] I’ll be there.

Lori Kennedy: [01:04:07] But. And, Ally, you’d have to tie your hair up, because if it got caught like some.

Speaker4: [01:04:12] Oh, my gosh. The fans.

Speaker5: [01:04:13] Yeah. My nine month old Iris is already like a fan with that. She just.

Intro: [01:04:17] Pulls it out.

Speaker5: [01:04:18] Constantly. Anyway, I digress.

Stone Payton: [01:04:21] Well, I don’t know if your hair is loud enough to be, you know.

Intro: [01:04:25] I know I’d have to definitely go.

Speaker5: [01:04:27] I’d have to go pretty vibrant if I wanted to. I wanted to fit in with the cool kids.

Stone Payton: [01:04:31] Well, thank you all for joining us. This has been fantastic. All right. This is Stone Payton for our guest today, Sam Floyd, Allie Kennedy and Lori Kennedy and everyone here at the Business RadioX family saying we’ll see you next time on women in Business.

 

Tagged With: Alpha & Omega Automotive

Anna Kawar with Boys and Girls Club of America

July 21, 2022 by angishields

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Cherokee Business Radio
Anna Kawar with Boys and Girls Club of America
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Boys & Girls Clubs provide a safe haven for more than 4 million youth, giving them an opportunity to discover their great futures. Their mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.

Anna-Kawar-Boys-and-Girls-Club-of-America1Anna Kawar is a recent transplant to Georgia and originally grew up overseas in Ireland and the Middle East. She currently serves as a Senior Director of Implementation & Impact at Boys & Girls Clubs of America.

She has dedicated her career to supporting non-profits from diverse sectors in producing measureable outcomes for the people they serve.

She is passionate about continuous quality improvement, compassionate leadership, and ultimately, bettering the American social sector.

Connect with Anna on LinkedIn.

This transcript is machine transcribed by Sonix.

TRANSCRIPT

Intro: [00:00:08] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Sharon Cline: [00:00:23] Well, hello and welcome to the inaugural show. This is a new show called Fearless Formula on Cherokee Radio X. And this is where we talk about the ups and downs in the business world and offer words of wisdom for business success. And I am your host, Sharon Cline, and our guest in the studio currently serves as the Director of Implementation and Impact of Boys and Girls Clubs of America. And she has dedicated her career to supporting nonprofits from diverse sectors in producing measurable outcomes for the people they serve. I love your bio Ana. Please join me in welcoming Ana Kawar.

Anna Kawar: [00:01:00] Hey. Hi, Sharon.It’s great to be here.

Sharon Cline: [00:01:03] Thank you. I’m so happy you’ve made it to this studio today. So again, this is our first show called Fearless Formula. And I know we talk a lot about fearlessness, generally speaking, but actually it’s more about fear and how you manage it. So I wanted to talk to you a little bit about kind of your journey in coming from a different country, coming over here to the United States and kind of how you’ve gotten to the position you’re in. Oh, well, Boys and Girls Club, I know it’s a big broad, but you touch on what you want.

Anna Kawar: [00:01:31] Know it’s a good story. I feel like it really does all tie together for me. So I was born in the Middle East in Jordan. My father is originally Arab American. He was born and raised in New York, but his father is from Jordan. And then my mother is from Dublin, Ireland. So they met in the Middle East and I was born there and I spent most of my life there, although we would go back to the States every once in a while to visit my dad’s brothers and cousins. But one influential point in my life, my to the summer of ninth and 10th grade, my dad said to us, We’re moving to upstate New York. And we were living in Oman at the time, and I’d never been to an American high school, let alone actually live in the States for any amount of time that I could remember. And I was terrified. Absolutely terrified because.

Sharon Cline: [00:02:28] Yeah. What was it?

Anna Kawar: [00:02:29] Well, this and I think this is applicable to a lot of us, but we have you know, I had a lot of preconceived notions about what the states was like, especially especially the world of American teenagers.

Sharon Cline: [00:02:41] Let’s just you know, did you watch like Disney Channel?

Anna Kawar: [00:02:44] Well, first of all, yeah, Jordan TV had basically saved by The Bell Friends and Seinfeld and then, you know, just those typical movies and things about the jocks and the cheerleaders and the nerds and cliques and people getting beaten up and all of.

Sharon Cline: [00:03:01] That scare anybody.

Anna Kawar: [00:03:02] Yeah.So all you all I had in my mind was I’m not going to fit in. I was a nerd. I love school, loved school. My sister was way more popular than me. So she I already knew we were going to be in separate camps.

Sharon Cline: [00:03:15] But was it when you got here? Did it did it live up to your your expectations American?

Anna Kawar: [00:03:21] Well, luckily, we were in a smaller town in upstate New York. So there was there were definitely the groups and the cliques, but it was a small enough school that everybody still got along or knew each other. So I, you know, I fit in pretty well and I kind of had group. I had friends from all different groups, which is really nice. But the biggest thing that impacted me though was just the different the culture shock of going from really some of the poorest countries in the world to the richest country in the world, and the difference in how people live their lives and the issues that they face on a daily basis.

Sharon Cline: [00:04:02] So do you think that that influenced you in wanting to become associated with Boys and Girls Clubs and.

Anna Kawar: [00:04:08] Well, it really it really, I think is where my nonprofit career came from because what the way I say it now, looking back, I couldn’t understand why the richest country in the world had the problems that it did and why people were struggling so much. Though the one of the things that was very obvious to me was that, you know, coming from developing countries, people are resource poor, but their family and happiness rich is kind of how I think about it.

Sharon Cline: [00:04:41] Be interesting.

Anna Kawar: [00:04:42] Culturally. It’s a much more tribal culture. It’s much more based on your social network. That’s what gives you wealth, that’s what gives you status, is what’s your last name, who’s your family? Who are you connected to in the States? We’re very individualistic. We it’s much more about what you own, your resources. And so so if you’re not resource rich, you you kind of almost lose the ability to be happiness rich in this in a sense. And so people I noticed being in this small town in upstate New York where people were pretty poor, you know, living. In mobile homes and on farms and just not necessarily in a city where people had more money. They were also really struggling with broken families, substance abuse, just in very self destructive ways of living. And it confused me. It really confused me. It helped me understand a lot of things about my own family. But it it really confused me because I just thought, why can’t we figure out a way to fix these resource inefficiencies so that people can really live the lives that they could given, you know, what we have in this country? So that really kind of launched my obsession with wanting to fix the social system, not necessarily from a, you know, give everybody everything lens, but more like where are the where are the breakdowns?

Sharon Cline: [00:06:16] So fascinating because someone who lives in this grows up this way may not have that same exact perspective. So it’s a gift in a way for you to come in during your teenage years and see the world that you thought was going to be kind of like Disney, Disneyfied, yeah. Or whatever, and see it now kind of with a different lens. I love that because not everybody gets that gift. So it’s really actually says a lot about your character that you’ve continued on this path for your living. So tell me what you do. I know that you are the implementation and impact director, senior director. It’s very important. Boys and Girls Clubs tell me what that position is like for you.

Anna Kawar: [00:06:58] So essentially my job is to think about how we can improve the level of scale of implementation, which I’ll explain in a second, and the quality of impact. So the way I like to think about it is that we have a lot of great stuff at Boys and Girls Clubs of America, which is our national organization that serves all of the Boys and Girls clubs across the country who are all independent. 501 Threes We have no direct authority over them other than setting a minimum standard of compliance to certain rules and regulations. But they’re all their own organization, their own board, their own culture.

Sharon Cline: [00:07:36] I didn’t know that.

Anna Kawar: [00:07:37] Yeah, and not many people realize that. And so what we what we at National have to do is really through influence and through education. And so we have a lot of great stuff that we can that we’ve developed, that we have, that’s research based, that’s evidence based, that’s proven to work for impacting young people and helping set them up for success, that we need to get out there and help the individual clubs implement successfully. So it’s about building awareness that these tools and resources exist across. And we’re talking close to 1200 independent organizations that we’re trying to work with and and support. It’s a lot of moving parts.

Sharon Cline: [00:08:15] Yeah, I imagine so.

Anna Kawar: [00:08:17] Building awareness of what we have and then supporting them to implement it well and then and ultimately the goal then is to is to create a consistent level of quality across the country where a young person can walk into any single boys and girls club anywhere in the country and be promised the same level of outcomes and experience that we know really will impact them throughout their whole lives.

Sharon Cline: [00:08:42] What I love, too, is you’ve had a lot of celebrities associated with Boys and Girls clubs. So you can can you tell me a little bit about that? I know that we had spoken not long ago about oh, my goodness, Magic Johnson. Yeah, yes, yeah.

Anna Kawar: [00:08:55] Magic Johnson was at our national conference in May in Chicago and was a huge hit. He was he he went he went a little bit rogue in terms of what was planned for his session, but he delivered above and beyond. And it was so fun and people loved him.

Sharon Cline: [00:09:10] Did he talk about being associated with Boys and Girls clubs when he was younger?

Anna Kawar: [00:09:14] Yeah, so we have a number of celebrities that went to the clubs as children, a lot of NFL stars. Hulk Hogan is is associated Denzel Washington as our national spokesperson. So is Jennifer Lopez. We have Misty Copeland, the ballet dancer, learned ballet at Boys and Girls Clubs, was introduced to it. So we have a number of folks that have that went to clubs as children or as teenagers and were and really found their calling in some way through it or were just given a place where they were shown that somebody really cared about their future and felt motivated and supported to to pursue their dreams. And so a lot of folks then are kind enough to come back and share those stories with us, with with folks in the public. And Denzel Washington was just awarded the Presidential Medal of Honor for his service to Boys and Girls Clubs of America, which has been for almost three decades now. Wow. So, yeah, we have a great, great relationships with a lot of. People.

Anna Kawar: [00:10:23] It’s crazy because all of these children whose lives are impacting, there’s no way to see or measure what that exact impact is. So to be able to have people come back and say, this really meant something to my life, it must be very emotional, too. Is that what’s most satisfying for your job? What would you say is most satisfying to you?

Sharon Cline: [00:10:41] I think that for me personally, I know this sounds a little harsh, but I’ve never been one to want to directly work with a young person and and see, you know, I’m not a mother. I’ve I haven’t had children on my own. And and I, I love kids, but I’ve never been one to want to directly mold them or shape them. But what I, what I love doing is helping the people who are really good at that do that even better. So I worked with teachers before this job. I worked in California and education. So I worked with a lot of teachers and principals and school folks that are so unbelievably passionate about what they do and but yet can the system is so complex and they can get so stuck in the bureaucracy. And so my job was to help them break through and find ways to really impact youth in alongside all of the other stuff they had to deal with. But I love finding those paths to impact. I love I’m I’m a mapper. I love to say, okay, if this is where we want to be, how do we get there? What do we know works? What do we know from evidence? How can we test things? What data we need to collect? How can we stay youth focused? How can we stay aligned with our values? And you just said, you know, we don’t always know what’s going to impact a young person, but we do know a lot. One of the scariest statistics is that you can predict whether somebody is going to end up in the prison system by their third grade reading level.

Anna Kawar: [00:12:21] Oh, my goodness.

Sharon Cline: [00:12:22] So where? So there are prison organizations that literally plan for capacity based on the literacy rate of third graders. Oh, gosh, it’s it’s that it’s that predictable. And so we know so much about how to prevent negative outcomes, and we know a lot about how to build positive outcomes. And so that’s really my favorite thing in the world is to watch an organization really get super clear on that North Star and the path towards it and help them lead the way in doing that.

Sharon Cline: [00:12:58] Do you think that there are some some misconceptions about. Boys and Girls Clubs or your industry that you’re in. What are some things that you think that people don’t understand or would need to know?

Anna Kawar: [00:13:09] I think one of the biggest things that we battle is that Boys and Girls clubs are not just a daycare organization. You know, I think in practice it can feel that way because you drop them off and then you pick them up and they’re in this place while you’re at work or whatnot and they’re just playing and having fun. Yeah. But part of that mission of of preparing youth for the future is to ensure that there is a, a curriculum of a set of programs and really thoughtful structures that ensure that that young person is physically safe, emotionally safe and thriving and exposed to opportunities, exposed to ideas for their future and support in their academics. So when they’re in those walls, they are not just being kept physically safe, they are also being developed. And that’s that’s something a lot of folks don’t really understand.

Sharon Cline: [00:14:07] Well, on a personal sort of level, who are your mentors or people that you look to to sort of help navigate through not just this position, but a position you had previously through your career? Did you have a particular person or did you read a particular book that you thought was impactful?

Anna Kawar: [00:14:27] I think.

Anna Kawar: [00:14:28] That.

Anna Kawar: [00:14:29] From on the mentor level of why I’m doing what I’m doing now, I think, you know, I, I graduated from college. I was 21, I was went to Cornell University and I, I finished and I moved to Boston with my best friend at the time. And I had no idea, I honestly had no idea what I wanted to do for a job. I had studied public health. I sort of thought I wanted to go to medical school, but then I switched to public health and I started sending out resumes. And I ended up as an executive assistant at this at this nonprofit, health care nonprofit. And the CEO president CEO at the time was a man named Don Berwick, who I always say, you know, I drank the Kool-Aid very young because I started at 21 in this organization under his leadership and a woman, our chief operating officer was Maureen Bisignano, who was an amazing Bostonian woman with the best Boston accent.

Sharon Cline: [00:15:24] Oh, I love it. Wicked this. Oh, she was great.

Anna Kawar: [00:15:27] And the two of them were pioneers in the field of of quality improvement, specifically in health care. But for me, I fell in love with I thought I wanted to be in health care, but I fell in love with quality improvement. I fell in love with problem solving, with fixing stuff. And and so I’ve always been inspired by their work of really setting the tone and saying there is no reason why we can’t provide reliable outcomes in the social sector. That is kind of what has been my driving force. And but I think on a personal level, you know, I’ve I’ve had a lot of mentors in the sense that I have a lot of people that inspire me. One of my best friends, her name is Lavine. She’s out in San Francisco. We took some time together to work on a leadership development organization. She is I was call her like my soul sister because we went to high school together in Jordan. She’s from Sri Lanka and we graduated together in Jordan.

Sharon Cline: [00:16:36] And she came over here, too.

Anna Kawar: [00:16:37] And then she she ended up in the States as well. And we we she was she’s the person that has always helped me understand myself and my values and what matters to me. And I think if anything has helped me stay focused and manage fear and that imposter syndrome and feeling of doubt, it’s been staying in touch with that y literally feeling it in your chest like this matters to me. This is my purpose. This is why I’m here. This is important. And just I think sometimes I need to do that and just sit there and remind myself of why I’m doing something. And then all the anxiety kind of goes to the background.

Sharon Cline: [00:17:22] Well, if you’re just joining us, we are speaking with Anna Khoury. She is the senior director of implementation and impact at Boys and Girls Clubs of America. What I like that you just talked about is that it’s so easy. I mean, I live in imposter syndrome. That’s my calling card. I’m the best at mental torture and questioning whether or not I deserve anything anyway. I just really appreciate that. You mentioned how having a friend to kind of keep you on track and answer the why is actually so important. Because I get into my head where why is not even just because I want to do this because I want to do this or but having a why shifts the focus out of should I do I need to deserve this how am I good enough any of that but to having actually something to do a problem to solve it becomes about the problem and not about me, I guess. So. I really appreciate you brought that up because I hadn’t thought about it that way. And it’s wonderful that you had early on some very important people in your life that you can kind of go back to and remember what their philosophies are to to continue on with your journey right now.

Anna Kawar: [00:18:29] Yeah, I think I think from a professional standpoint, it took me a while of being a bit lost as we all are, and dealing with some of some of my own stuff from my past that has held me back. And I’ve been working through a lot of that. But but now looking back, it’s a lot it’s become easier to stay in touch with that. And and I think, you know, it’s funny because it it my own personal journey of trying to figure that out aligns with what I do for work. Because for me, a nonprofit organization that doesn’t understand its why and ultimately what it’s trying to accomplish is not going to get very far. And I think that is is true. It’s the same for people. I mean we if you have goals, you need to stay in touch with that y and make sure that it really resonates with you, with you, with your values, with your intentions. With your hopes for yourself.

Sharon Cline: [00:19:28] Do you think that’s how people can almost make, like I’m saying, their own fearless formula? There are ways to combat well in your industry or even just your position. What are some of the ups and downs that you experience that could potentially throw you off track?

Anna Kawar: [00:19:42] Well, I mean, you know, at a if you’re talking from an entrepreneur perspective, I’m sure that there’s a ton when I tried doing it on my own, I mean, I’m not well wired for entrepreneurship just because I I’m very externally motivated and I and I’m very extroverted and I need a lot of people around me. And, you know.

Sharon Cline: [00:20:03] Pandemic must have been hard for you.

Anna Kawar: [00:20:05] Yeah, that was really hard. But so I’m sure, you know, places like here in Woodstock where we have such an amazing entrepreneur community, I can’t imagine the value of that to to to people who are entrepreneurs. But being in a large organization, I mean, Boys and Girls Clubs is a complex animal. It’s massive. I mean, before the pandemic, we were serving 500,000 children would walk through the doors of Boys and Girls Club every day. Wow. We’re talking about half a million youth every day are in some Boys and Girls Club somewhere. And so the scale is immense. And then we have 500 staff or so at the national office. So when you’re working in the level of complexity like that, you can get really lost in both feeling, both being in your own head about what’s the point of doing this. It’s never going to get anywhere. I don’t even. Doesn’t even make sense or even to listen to me. Everybody’s got all these other things going on, you know, there’s that. But then there’s also just navigating the complexity of the organization. How do you get your strategy, your ideas out there? How do you you know, I’m very motivated by problem solving. I don’t care if it’s my idea or not my idea. I just want to solve the problem. So how do we get people in the room? How do we solve the problems? How do we move forward? That’s all that throws me for a loop and I get really overwhelmed. And some actually just had this experience this week where I was feeling super shut down and just very overwhelmed and frozen.

Sharon Cline: [00:21:36] Where do you find your inspiration to kind of come back from that? Because that can derail anybody. That happens to me probably once a day at least.

Anna Kawar: [00:21:42] Yeah. And this was bad. Like it was a couple of days in a row of feeling. Every time I started to do something, this just sinking feeling.

Sharon Cline: [00:21:51] How do you combat that?

Anna Kawar: [00:21:52] Yeah, I mean, I what I was I was lucky enough to have a I’m in a leadership program that that’s wrapping up. And I have an amazing pair of colleagues that were in a little peer coaching group with and we have this great executive coach. So this I’m lucky enough to have that resource and that call was literally that morning and I said, okay, well I guess I’m bringing this to the call even though I feel super vulnerable saying this. But I just was really honest. And and, you know, that’s one of the that’s actually a piece of feedback that I’ve gotten from colleagues is that I’m willing to be vulnerable and that inspires them. So I’m not afraid to go and say, I don’t know what I’m doing. I’m struggling, please help. And and that, I think, humanizes things for other people, too. And then we can have real conversations about what needs to be done. So I said to them, I feel frozen, I feel overwhelmed, I feel stupid for feeling this way because I know exactly what I need to do, but I can’t physically bring myself to do it because I’m so I’m just feeling very lost. And we had just had a whole conversation about purpose and getting tactical and taking it one step at a time. And, you know, we had a pretty high level conversation, but I think something clicked for me where I just said, Anna, do one thing at a time. And I got up on my whiteboard and I just brain dumped everything in my head and just kept massaging it and it came together into a plan. And all of a sudden I was like, Wow, I feel clearer. I feel clearer.

Sharon Cline: [00:23:23] I love the one step at a time because I get overwhelmed as well. But one of the reasons why I wanted to call this show Fearless Formula is because I think that is a very normal human emotion we all experience in so many different ways, and I let fear make decisions for me too often. And so I guess that’s kind of what I like is that when you talk about highlighting an emotion that we all can identify with, there is a level of bravery. It’s vulnerable, but there’s there’s bravery and vulnerability. And so being able to say, I’m over, I don’t even know what I’m doing. Like, that’s for me. I feel like that takes all of the ego and all of the bravado people carry and just kind of breaks it down to just your human. And I’m a human and this is how I feel, whether it has nothing to do with judgment, you know, it just is what it is. And I really appreciate your sharing that because I think many people, including myself, would be much more willing to be like, nah, you know, I’m good, I got it, I got it. But most of the time I’m inside, like. Saying out loud. I don’t think I got anything.

Anna Kawar: [00:24:29] Well, I think I think I can imagine. I know vulnerability is hard for a lot of people, but I think one thing that I like to think about for myself is fear can come from a lot of different places. And I think it’s important to think about where where is that fear coming from. So if I’m scared of being vulnerable, if I’m scared to admit that I’m stuck, why? Where is that fear coming from? Is it because I don’t want to look stupid? Is it because I’m shaming myself for not being able to figure this out myself? So I have colleagues who are much more concerned with status and what people think of them than I am. So for them, being vulnerable in that sense is really hard for me. What what drives my fear is I self shame and I say I should be able to do this.

Sharon Cline: [00:25:15] I’m yourself. I should myself all day long.

Anna Kawar: [00:25:18] There’s no good reason why I can’t do this myself. What’s wrong with you, Anna? So I have to. I have to use different tactics than somebody else would have to use to be vulnerable, because for them, maybe announcing it to a group of four people is a little bit harder. But finding one person you trust is a better way to do it. For me, I don’t mind if they know that I’m struggling, but what I do mind is being judged that I should know better. So I’m not going to go to somebody who’s going to tell me I’m an idiot because I can’t do it myself. Right? So I think I would my recommendation to people would be to get clear on what your where your fear is coming from in that sense, and pick a tactic that specifically addresses that so that you can be vulnerable and ask for help. Because that’s really, at the end of the day, what we all should get better at doing.

Sharon Cline: [00:26:02] What do you think you’re not afraid of anymore? What do you think? You’ve been able to kind of learn a good technique or I mean, tool or tool, something that will kind of help you to ground yourself some. I don’t know. I have been in therapy many times, so I have some techniques. Yeah.

Anna Kawar: [00:26:20] Join the club. You know, one thing that I. One thing that I have gotten better at and that has really helped me is getting more comfortable with the process. So part of that should has been like, I should know the answer and I should know what’s going to happen when and have and and be able to get there quickly. So I’ve gotten much more comfortable with the fact that things take time and I don’t know the answer now. And I have to let things unfold and I have to trust the process and I have to be patient and wait for results or wait for the knowledge or wait for the insight.

Sharon Cline: [00:26:58] So you tell yourself, I just need to be patient.

Anna Kawar: [00:27:01] I tell myself it’ll come out. I told myself so when I’m confused by something. I used to get really frustrated and I used to. And sometimes I would take that out on people around me, as in like, you need to explain this to me. This doesn’t make sense to me. And I would try to force the understanding, and now I’m much more willing to sit back and just let conversations unfold without needing to jump in, without needing to control the conversation, without needing to have an answer. And I just say, you know what? I’m just going to listen and see how this goes for a couple of days. And if I and then I not only will the answer maybe come, but the questions will come, the right questions will come. Because I don’t even know what the I don’t even know what questions to ask right now. And that is also on a personal level, too, like not rushing relationships, not having to have an answer is like what’s going to happen where this is going to go and what does this mean and and friendships and where your life is going and where should I where I grew up moving around the world. I’ve never had a home before, a place where I can put roots down. And I never knew that the first time I walked into Woodstock, I would say to myself, I love this town, I want to live here. And then a year later I buy a house here, and I had no idea that that was going to happen, but I trusted that somewhere would feel that way at some point and I’ve gotten better at that.

Sharon Cline: [00:28:25] Do you think that if like four years ago someone would have said in four years you’re going to own a house and you’re going to live in this town and you’re going to be sitting down roots and it’s not going to be so nomadic and you’re not a gypsy. And all of these things like. Would that have overwhelmed you at that moment? It’s so interesting to me that things happen in the time that you’re ready for them to happen or you allow things to happen when you’re ready. I guess.

Anna Kawar: [00:28:46] I agree. I mean, I was I was married and living in California four years ago. So that would have come as a very big shock. And also, I was still in a place where I was scared to settle down and to like put roots down somewhere because I wasn’t ready to face the fear of commitment that I needed to work through for my own from my own nomad upbringing.

Sharon Cline: [00:29:10] Sorry, it was a nomadic okay to say, because I don’t know if that’s a good word or not. Okay, well, if people wanted to contact you and want more information about what you do, or even more information about Boys and girls clubs or just even to chit chat. With you. What do you think would be the best way for them to contact you?

Anna Kawar: [00:29:28] Yeah, I use LinkedIn a lot so you can find me on LinkedIn and a QR. Ah, I know. It’s a it’s a it’s an Arabic last name. Boys and girls is America. I’m always on there so you can connect with me. I have a pretty big network too, so I’m always happy to connect people with other people. If you’re thinking about nonprofit careers or, you know, definitely happy to connect anyone to to folks they may want to talk to more.

Sharon Cline: [00:29:54] Well, Anna, thank you so much for joining us on. Thank you. I had so much fun chatting with you today. And I hope some people can take some good words of wisdom for themselves. And again, this is Sharon Cline. And I am reminding you that with wisdom and understanding, we can all have our own fearless formula. Have a great day.

Tagged With: Boys and Girls Club of America

Workplace MVP: John Baldino, Humareso

July 19, 2022 by John Ray

John Baldino
Minneapolis St. Paul Studio
Workplace MVP: John Baldino, Humareso
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John Baldino

Workplace MVP: John Baldino, Humareso

John Baldino, President of Humareso, joined the show again after his December 2021 appearance to review his predictions for 2022.  He and host Jamie Gassmann noted how he was right on the mark about trends such as meeting the holistic needs of employees, supporting their well-being, the shift towards more flexibility, companies rethinking their approach to disruption, the wave of resignations and layoffs, and many other timely topics.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Humareso

Humareso is able to strategize with your company and develop plans to manage talent, recruit for skill gaps based on employee inventories, assess markets for growth, develop long-range succession plans and influence a culture of enthusiastic buy-in. Humareso handles all facets of employee engagement and business development. Humareso provides HR solutions and administration for small businesses trying to manage budget and growth.

Humareso sits strategically to support an organization’s vital talent needs. Talent is what they believe in cultivating. They look to drive organizational health through true employee engagement, strategic workforce planning, and invested management training. Having a culture that values people, policy, and performance in the right measures is the differential needed to stand apart from other organizations. Whether your organization has 10 or 100,000 employees, dynamic human resources will build corporate strength and recognize talent contribution.

Company website | LinkedIn

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

With 30 years of human resources experience, John’s passion of setting contributors and companies up for success is still going strong.  John is a keynote for US and International Conferences where he shares content and thoughts on leadership, collaboration, and innovation, employee success, organizational design and development as well as inclusion and diversity.

He is the winner of the 2020 Greater Philadelphia HR Consultant of the Year award. John is currently the President of Humareso, a global human resources consulting firm, and the proud dad of 3 amazing young adults.

LinkedIn | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:25] Hey, everyone. Your host, Jamie Gassmann here, and welcome to this episode of Workplace MVP. So, last December 2021, I had the pleasure of interviewing John Baldino, President of Humareso, on our show, and we did a year-end review talking about what challenges or nuances HR and other business leaders navigated over the last year.

Jamie Gassmann: [00:00:48] And during that interview, I asked John what his 2022 predictions were for what would be the areas of challenge or need for change in the workplace this year. So, today, a little over halfway through 2022, we are following up with John to get his update if his predictions came true, and what other challenges is he seeing that we didn’t predict, but that we want to talk about today. So, help me in welcoming Workplace MVP John Baldino, President of Humareso. Welcome to the show, John.

John Baldino: [00:01:23] Thanks, Jamie. Great to be back.

Jamie Gassmann: [00:01:25] Yes, it’s always such a pleasure to have you on the show.

John Baldino: [00:01:28] I appreciate that.

Jamie Gassmann: [00:01:29] So, I did want to start out for any new listeners that might be catching this episode that didn’t have an opportunity to listen in in December, tell us a little bit about your background and your career journey in growing your business.

John Baldino: [00:01:43] Sure. So, I am, you know, 30 years still in human resources and in the veins of leadership development, and organizational development and structure, and all the employee lifecycle components. And so, I started Humareso, it will actually be ten years in a few weeks for Humareso and so that’s really fun. And Humareso is a full-service HR consulting firm. And we just have a great time working with companies across the country at various sizes from startup to enterprise level clients. I’ve got a great staff that’s across the country and just doing some phenomenal work. And it’s really, really been a good time.

John Baldino: [00:02:34] And I’ll just mention, though, my journey, as you said, I started in personnel. Before there was human resources, it was personnel. And I say that because I don’t know that we’ve really kind of given enough props to the fact that in this discipline of human resources, we have had opportunity to evolve out of completely transactional work and mixing it now a bit with some transformational work. Like, helping to look at organizations more holistically.

John Baldino: [00:03:10] And so, those who are practicing HR in various organizations across the country, my colleagues in the profession, there’s been a lot of movement over the last 30 years that I’ve been involved, and probably more movement from a pace standpoint over the last three than any of the 27 before in many ways.

Jamie Gassmann: [00:03:32] Well, they spent so many changes, especially over the last couple of years. And even before then, I think, there were changes especially in that HR arena. So, wow, you’ve definitely come through a lot of that. And congratulations on your upcoming anniversary. That’s exciting.

John Baldino: [00:03:49] It is. It is very exciting. Thank you for that.

Jamie Gassmann: [00:03:52] Absolutely. So, now the moment I’m sure our listeners are looking for. How did you fare in your predictions for this this last year? So, I’m going to start with the first one, overall health of your employees, including religion, emotional, mental, and physical. We kind of talked about how employers need to really be looking at that whole person, as opposed to just the one component, like physical, which a lot of them probably maybe have focused more on over the years. So, tell me a little bit about what are you seeing? Has that come true?

John Baldino: [00:04:29] It has. There’s going to be a theme, I think.

Jamie Gassmann: [00:04:34] You’re like, “I was right.”

John Baldino: [00:04:39] I would say that for sure we certainly not arrived. But I think that what we see over the last six months is a continued deepening of organizations looking at the overall person that works for them, not merely, “How do I keep them healthy? So, I keep my health insurance premiums lower.” Which, that’s unfortunately kind of what some of the attention had been previously. And certainly we’re not going to, like, talk down about the fact that we want our staff to be physically healthy. Of course, if we can provide opportunities for that, please continue to do so.

John Baldino: [00:05:18] But I think that what you and I spoke about, really, was the holistic view, that there is an emotional component to what people are bringing into the workplace. If we didn’t learn anything from COVID and from that pandemic and, honestly, what we’re still going through in certain parts of the country, for sure, it took an emotional toll on people. It was really difficult.

John Baldino: [00:05:42] Like, it was really difficult to stay in your house under mandates from cities and/or state. It was difficult for people to say you cannot come into the office and see these people you’ve worked with for the last four, five, six, seven, ten years. Stay away from each other.

John Baldino: [00:06:05] People are really dealing with some emotional and mental health challenges as a result of that. And I think that the wiser companies today are looking at that saying we’re seeing the residue of that and we’re really needing to be wise about how we provide an outlet for care, for communication, and consideration.

John Baldino: [00:06:30] And so, we’re watching organizations do things that they weren’t doing before, even things like open chat channels on platforms, like Slack or Teams or whatever you might be using, to say we want to work in a spirit of transparency a little differently than we were previously. It wasn’t that we weren’t transparent at all before, perhaps, but now we’ve got to do it with a bit more intention. And we’re going to be proactive in our approach to those things.

John Baldino: [00:07:03] Because if you’re struggling today, we need to know. We’re not going to judge you. We’re really going to help provide some areas of support. And if, for nothing else, just so that people on your team can say, we’re with you, we want to take a minute and not just look at what our production numbers are like for today. It matters, I get it. But we’re also going to take a couple minutes and say, let’s just do a pulse check. How’s everybody feeling today? Green for great, yellow for I’m not so sure, red for I’m really struggling. You know, there’s organizations that are kind of doing that stoplight poster, and that’s great.

John Baldino: [00:07:39] You know, you don’t have to have everybody tell you every bit of their deep, dark secrets or what they’re really struggling with because there is some protection there as well that needs to be understood. But is there an outlet for people to say, I’m going to talk to HR and I’m going to talk to whatever support structures we have within the organization.

John Baldino: [00:08:00] And it needs to be – what we’re also seeing very deliberately – is it’s got to be more than just your immediate manager. It doesn’t mean that it has to exclude the immediate manager, but it has to be more than just that. Because it might be uncomfortable for me to go to my direct supervisor and say, “I’m not feeling great today. My body physically is fine, but I feel just overwhelmed and maybe even depressed. I’m not really sure, but I’m feeling it today.” Because bias is real, that may affect the way a manager could look at that employee.

John Baldino: [00:08:37] So, companies are being wiser about if you’re feeling that way, here’s some other places to go to talk about that, to report that, to ask for resources and support. And so, we’re seeing that happen more and more. So, that’s exciting, I would say, even though it doesn’t sound like the reason for it is exciting, and I appreciate that. But it’s wonderful that we’re being much more deliberate about giving these kinds of resources and outlets.

Jamie Gassmann: [00:09:02] Yeah. Just more mindful of that whole person at work. And they might just need something, you know, that person, an outlet to talk to. And I would agree, sometimes the manager is not going to be the right person they want to have that conversation with. But I think a leader being able to show their own vulnerability and transparency to how they’re feeling can make a huge difference in how that employee shows up too.

John Baldino: [00:09:29] For sure. And, you know, I like to have data and some statistics behind some of what I share because I just want to make sure people know this isn’t Baldino just waxing philosophical because he’s bored. There’s real numbers behind a lot of these things.

John Baldino: [00:09:43] And so, even I would say since the start of the pandemic, and many of you who are listening may remember, maybe the first 6 to 12 months of what we went through, organizations were doing happy hours, “Let’s just get together on Zoom or Teams,” or what have you, and everybody just let’s have a happy hour together. And what we’re seeing statistically is that, there’s been – it depends on the survey – 60 to 65 percent drop off in the happy hour offering at organizations. And that is predominantly pushed because of a healthier outlet.

John Baldino: [00:10:21] What we found is that individuals at organizations who are struggling with emotional or mental health issues to then push them towards happy hour, towards alcohol, became a bit uncomfortable for some organizations. And they thought that’s probably not a great outlet to offer to someone. The intention is great, we get it. The intention is great. Let’s change the dynamic of it a little bit. Let’s not push alcohol as the release in that, but rather the relational communication, rather the let me feel like I belong with some people. That’s the better way to push things.

Jamie Gassmann: [00:11:01] Yeah. Definitely. And kind of hanging out in that overall health, same vein, something that I’m hearing and I heard in some of the interviews I was doing at SHRM recently, where we ran into each other again, was part of your DE&I structure is looking at that whole person and looking at kind of how do you support maybe that religion that that person wants to have shown up at work, and how do you make them feel welcome as that whole individual when you’re looking at it spiritually.

Jamie Gassmann: [00:11:35] I mean, mental health, absolutely. Stigma is reducing everywhere. It’s very exciting to see. Physical, we’ve kind of got that one down. But looking at that religion component, what are you seeing with some of the changes? And what are you hearing within work environments in how they’re starting to embrace different religions that individuals are coming to work with?

John Baldino: [00:11:56] Yeah. That’s a great question. And I would say, out of all of the areas of consideration for individuals that are coming to work, the spiritual vein is probably the one that’s still the weakest in terms of comfort because most business owners, senior leaders, managers don’t know what to do with it. They’re nervous that they may have some sort of compliance infraction by having a conversation with someone or being open to having a conversation with someone.

John Baldino: [00:12:29] And I think that the ones that are doing it really well, what we’re seeing is that, they are just providing a forum for communication and conversation around it. So, for instance, there are some organizations that are being more thoughtful around spiritual and/or religious diversity. I know that there are people who wear, for instance, particular pieces of clothing that represent some of the spirituality that they’re starting to pursue more. Also, for those individuals, who maybe during the remote time of the pandemic, who are now coming back to work, are coming back different as far as an expression of faith is concerned.

John Baldino: [00:13:12] And so, people don’t know how to manage that relationship. “Oh, my goodness. You’re wearing something or your routine is very changed now, and I don’t know if I can say certain things to you. Am I allowed to curse in front of you anymore? Could I split my ham sandwich with you anymore? I don’t know what to do anymore.” And I think that the ones that are doing it really well are creating a place for there to be safe conversation.

John Baldino: [00:13:43] Not everyone is an expert in every area of spirituality. There has to be a place to be able to say, “I’m so sorry. I’m predominantly ignorant about this vein of spirituality that you’re talking about. Can you enlighten me? Can you tell me what it’s been like for you? I don’t have a frame of reference, but I’m really interested in understanding.”

John Baldino: [00:14:03] I think that if you can provide that place for it to be safe, it doesn’t mean it’s the responsibility of the employer to have people pursue spirituality. That is not what we’re saying. But rather when there is an outlet – remember, religious accommodation is still a very real federal allowance within the law – it should be comfortably discussed as anything else where there’s an accommodation or a consideration at play.

John Baldino: [00:14:33] We’re seeing, again, not as high of a percentage as in the other veins of support, but it’s starting to make a way. We actually even know a couple of organizations that have before work, there are some employees who are getting together to pray or to meditate. And they may meditate towards or with a frame of reference towards their own spirituality, but they’re doing it collectively in quiet in a room with others. There are some organizations that we know that actually have a Bible study going on before work.

John Baldino: [00:15:04] Whatever your people are bringing up to say that it might be helpful for them if they can start their day or end their day in a certain way, be open to that. It doesn’t mean that you’re giving acceptance to everything, but just be open to that dialogue.

Jamie Gassmann: [00:15:17] Yeah. Absolutely. It sounds very familiar too. I did another interview with a gal by the name of Soumaya Khalifa, and she talked about even just, you know, being curious or wanting to know more is refreshing. And being able to say have a blessed Ramadan, where normally you wouldn’t hear that, but even just being aware of the fact that she’s celebrating that and that she’s fasting, and maybe asking questions about what that looks like can go a long way with an employee.

John Baldino: [00:15:50] Absolutely. And wouldn’t it be nice to be able to have a conversation with an employee that you know to understand rather than being scared and telling someone, “We’ll just Google it.” Should we really be Googling how to understand everybody else’s spiritual? I’d be terrified to do that. Like, talk to somebody else and just ask them. “I see that you’re taking some extra time during the day, how exciting. What’s that like for you? It seems like you’re much more centered. I’m jealous of that, even. I love the fact that you do.” Have an honest conversation. Be safe in that.

Jamie Gassmann: [00:16:23] Absolutely. Great advice. Love that. So, looking at your second prediction, creative health options. So, that need to think creatively and kind of a little bit out of the box on how you might accommodate somebody’s overall health. So, kind of expanding out of some of the traditional modes, like an EAP, obviously, all employers usually have an EAP for the most part. You know, and that’s always usually a standard kind of offering. But looking at what are some other ways that you can help those employees to promote self-care and taking care of themselves. So, talk to me a little bit about what some of the things that you’re seeing with that.

John Baldino: [00:17:01] Yeah. And, again, I’m so excited to say this has gone in the right direction coming into this year.

Jamie Gassmann: [00:17:07] You were right again is what you’re saying.

John Baldino: [00:17:08] I mean, thank you for saying that. First of all, just to make sure everybody has a frame of reference, so, the EAP, the Employee Assistance Program, those of you that are involved with a smaller business, say, under 100 employees, there’s a good chance that your current medical benefit offering does not include an EAP. So, your frame of reference may be very left of center in that, and that’s okay. Please don’t think that you’ve done something wrong or that your employer is not providing at a level that you need them to. Quite frankly, it’s a product of the volume that goes behind the way health insurance is put together, and that’s why the EAP isn’t thrown in.

John Baldino: [00:17:59] But there are things, so one of the areas that I’ve seen an uptick is at the state level. And for most states, there is an opportunity to connect, you can pick up the phone and dial 211. Just like you can dial 911 for an emergency, 211 can get you to a variety of support resources that, for some things, mimic what an EAP would offer. So, there’s opportunities for counseling, for issues around physical health, all of that health veins that we just spoke about and beyond.

John Baldino: [00:18:37] And so, what we’re seeing is that there’s more organizations pushing out that 211 as part of sort of their resource list within their organizations to say, “Don’t be ashamed, please use this.” Even if we have an EAP, there’s more stuff at the county level that, quite honestly, your taxes are paying for. So, tap into those things. Look for that help there.

John Baldino: [00:19:02] But one of the things that’s become, I think, a growing consideration coming into this year is a step back and looking at the ways in which, from a creative standpoint, wellbeing – not wellness but wellbeing – is looked at. And so, we’re seeing products and service out there now that are marketing to businesses to say, “How’s that health savings account going for you that you were so keen on five years ago? Are people using that?” “There’s money left over at the end of every year. They never use all the benefit that they have that they’re entitled to.” Or December 20th, everybody’s running to CVS to buy Q-tips and cotton balls and contact lens solution, even when they don’t wear contact lenses, just because they want to spend this HSA money that they have.

John Baldino: [00:19:59] And is that really the goal? Like, the goal is not let me stock my medicine cabinet with this stuff that’s not really, really helping me. And so, this wellbeing offering is really, I think, more on a vein that we’re going to see more and more of. We’re already seeing a consideration in a different way to this where employers are saying, “I want to split what I’ve been giving to this HSA between, yeah, I’m going to keep money in a health savings account for you, totally. But I’m not going to put as much. And instead I’m going to put some of that money over to a wellbeing app cafeteria consideration.”

John Baldino: [00:20:39] Again, I’m using cafeteria in a broader sense, meaning pick what works for you. Maybe you want to do things that are physically related for you. Great. You want to take yoga classes, you want to get some equipment to use, whatever, but this wellbeing is also going to give you opportunities for your soul, for your spirit, for your mental health.

John Baldino: [00:21:02] TherapyNotes does a great job with journals covering all kinds of mental health considerations that now an employee can use employer funded components to buy these notebooks and start a journey of moving through anxiety or depression, and keep themselves accountable in a comfortable way. Not to say that it can’t be counseling as well, but this is sort of the upkeep in between visits.

John Baldino: [00:21:29] So, to have these resources where, well, my employer is not going to get involved with my therapy directly because I want to keep that boundary there. But my employer is providing me an opportunity for wellbeing to continue my therapy journey every day. And they don’t even realize it because they’re just providing me with some funds that can be used towards these kinds of resources. Maybe I care a lot about my environment, social issues that affects my wellbeing. Here, I can use some of these set aside funds for this.

John Baldino: [00:22:01] So, we’re seeing creativity in probably the broadest way that I’ve ever seen in the marketplace right now. And those companies that are trying to do things to be thoughtful about their current staff, but also to attract new staff from a talent acquisition standpoint, they’re bragging about having this accessibility for their teams, and that is drawing potential candidates to their organizations who are looking to make a change. And that’s a set apart that, honestly, organizations need today to capture talent.

Jamie Gassmann: [00:22:35] Yeah. Being a little innovative, kind of looking outside of the box, not the standard. That’s great. And I know the next one was more flexibility, which I think has an absolute key in today’s working environment for employers to be looking at. So, talk to me a little bit about what are you seeing from the flexibility side of it in terms of how long the working day should look like. What are those hours look like? Where are you working? You know, tell me a little bit about some of the things you’re seeing that didn’t go away after COVID. And in fact, if not anything, it increased.

John Baldino: [00:23:09] Totally. Isn’t that amazing? Like, it didn’t go away. And, you know, you had some people, some I’m going to say well-meaning, but you may be missing it a little bit, who were saying it’s all going to go back to normal. No. No. And so, part of that is not because the workforce has become lazy. They just don’t want to get on a subway and travel into New York City. They don’t want to get in a car and fight LA traffic. Well, first of all, who does? Let’s be honest.

John Baldino: [00:23:43] But the other part of it is, “Oh, my goodness. People have been as productive at home or even on a hybrid schedule as they were when they were in five days a week, maybe even more productive. Oh, no. Now, what do we do? This is terrible.”

John Baldino: [00:23:59] And I think that we’ve got to be able to say, somebody else’s predictions may have been wrong – not mine – about how that was going to change back. And I think that what we’re seeing today is there are a lot more candidates in the first, I’ll say, phone screen or consideration of a new role, this is one of their first questions, and sometimes even more than how much does the roll pay, “Can I work from home? Can I work from home part time and come into an office? What does hybrid look like? Does remote work mean I have to be at my house all the time? Or can I take my laptop anywhere I want to go to do the work?”

John Baldino: [00:24:48] Now, look, that’s an IT thing. I know there’s some security protocols for some organizations. If you’re looking to get a job in finance, they’re not going to love that you want to be on a cruise, you know, nine months of the year with picking up WiFi signals from all different countries, that’s going to cause an IT professional to have some issues. I get that.

John Baldino: [00:25:08] But by and large, individuals are looking for that kind of flexibility. And I think the smarter companies have said yes. Yeah, it can. It does not mean that you can’t, though, still ask for some level of balance, if you’re an organization that does need to have people come in, if you’re an organization that exclusively has to have people come in. You and I spoke last time about making pizzas. You can’t do that remotely. You’re going to have to come in somewhere, right? So, depending on the industry, don’t apologize for it. Continue.

John Baldino: [00:25:50] And what we’re seeing is organizations that are unapologetic – and I don’t mean obnoxious – but sure of who they are, what kind of work they do, and not having to apologize for it. If you work for a manufacturing company and you build things, you make things, that’s really hard to do remotely, you’re going to have to be together. Engineers will have to get together. Those that are working the manufacturing line have to be there to facilitate that production. Don’t apologize for that.

John Baldino: [00:26:19] And we’re seeing more companies be braver in that, which is healthy. You and I talked last time, we were starting to see a little bit of a caste system, where there was, like, it’s better to have a remote role and terrible if you have to come into work. No. We’re seeing that come back to, I’d say, center. But it doesn’t mean that we’re no longer offering remote work or hybrid work. Smarter companies that are looking to provide that kind of flexibility are doing so, I would say, with some flexibility of hours when possible. They are doing it with some longer gaps in between for some companies.

John Baldino: [00:26:58] So, someone who is still a caretaker for, say, parents or having some child care concerns that they have to take care of, that person saying, “I’m going to need two hours. From 2:00 to 4:00 p.m., I can’t work because I’ve got to go do these things. But I’m going to come back and stay on until 7:00 p.m. to do my eight hour day,” or whatever it might be. You’re seeing some companies saying, “I’m okay with that. I wouldn’t have been two years ago.”

John Baldino: [00:27:27] But we’re so much better now. And as long as your productivity is not hampered, as long as your performance continues to be at the level we need it to be – and this third part is a smart question for organizations to always ask of each individual – as long as your team is aware of what that schedule is and can work with it, not around it, but work with it, I think it’s respectful all the way around.

John Baldino: [00:27:57] Because we have seen some companies not do this well and create friction amongst teammates because there’s the impression that a few people feel like they are covering for this person constantly. It isn’t true necessarily, but it feels like it because for two hours of the day they’re not around, I’m here working, but they’re not. Have that conversation. We’re seeing the smarter companies talking through that with their teams.

Jamie Gassmann: [00:28:22] Yeah. And I know there’s a question I have that I want to dive into is some of the cultural divides that are happening. And I want to cover that here in just a little bit so I can get through showing off your smart predictions here and how they came through. But, yeah, no, there’s that internal perceptions that are happening that I’m excited to dive into a little bit with you to see what you are seeing.

John Baldino: [00:28:49] But changes in sick time was the last one that you predicted in terms of that more workers being okay in coming into the office sick is not okay anymore. If you’re sick, stay home. And if you’re sick, go home. But if you you really can’t work, be sick. And so, I think you said in your interview, if you’re sick, go home and be sick. Don’t bring it here. Just stay where you need to be to get yourself back on track. I think that the super hero in all of us that says, “I’m good, I can make it,” we have to rethink that now in terms of what we might have been doing before COVID. So, tell me a little bit about what you’re seeing with that one.

John Baldino: [00:29:31] Absolutely. I think that what we’re seeing is that there are more organizations championing that sentiment. That they are not going to be able to be okay with people just showing up being sick and putting other people at risk. Even if, look, we get colds. I understand that that they still exist. But why cause tension? Why cause nervousness? Why cause there to be some stress between people for unnecessary reasons? It’s just silly.

John Baldino: [00:30:14] Plus, we have people who have to be really thoughtful about how sickness affects their own wellbeing. To continue to push through those things does create, statistically, resentment with an organization. Even if the organization is not directly asking you to plow through, they’re telling you to be sick, but you keep showing up, you can still develop resentment towards that organization. And so, that residue is unnecessary. You are creating a self-fulfilling prophecy of this company doesn’t appreciate me. That’s a bad thing. You don’t want that.

John Baldino: [00:30:54] And I think that organizations, what we’re seeing in terms of the sick time is, we’d rather you take the extra time. And, yes, you have so many hours. But we’ve seen so much flexibility the past couple of years whether it’s COVID sickness or not, but there’s an accommodation consideration to this that I think there’s wisdom in. And we’re seeing more companies say, “I don’t want to penny pinch about the hours. I really want to be thoughtful.”

John Baldino: [00:31:22] Now, there’s always the exception. Yes, I already see people shaking their heads while I’m saying this. Yes, I know there are people that take advantage. I know. I get to talk to them and say, why are you taking advantage of the company? I get it. But they are the exception. Believe me when I tell you, they are the exception, not the rule. And we have to stop legislating to the exception and start being considerate of those that are the majority.

Jamie Gassmann: [00:31:48] Very great advice. And a job well done on your predictions.

John Baldino: [00:31:53] Thank you so much. I appreciate that.

Jamie Gassmann: [00:31:56] Great job. So, we’re going to dive into a quick commercial from our sponsor, and then we’re going to look into what we’re seeing in 2022 that we didn’t talk about in that prediction show.

Jamie Gassmann: [00:32:07] Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a leading expert in providing behavioral health support to people and organizations facing disruption and critical incidents. Through our evidence-based interventions, specialized evaluations, and tailored behavioral health programs, we promote individual and collective psychological safety and thriving to learn how we can help your workplace make tomorrow better than today by helping your people thrive. Visit r3c.com today.

John Baldino: [00:32:40] So, now looking at what we’re seeing in workplaces today, you know, kind of looking at that cultural divide, so we kind of stay in the same vein of some of the things we’ve been talking about, some of the things I’m hearing from HR leaders in the conversations that I’ve been having is that, even though they might have made that hybrid work environment or the remote work versus working in the office options for the entire team, when you start actually getting kind of settled into that, some people are remote, some are in the office, some are kind of a combination of, they’re seeing that resentment you mentioned and they’re seeing conflict. And, basically, culture breaking down between these employees because of the choices that each person made, even though they were both given that option. What are you seeing and what is some advice that you’ve been giving to leaders in terms of how they can navigate that unexpected kind of challenge?

John Baldino: [00:33:43] Yeah. I think, first of all, it’s a conversation. You’ve got to kind of bring the parties that are involved in this into a room and chat. And a room means like Zoom. Just look at one another. I think that if you’re only doing these things via email, you’re missing it. And, certainly, we foster levels of resentment – to come back to that word – or stress, because we’re letting people fill in the blanks with our tone. And we’ve got to stop, whether that is email, whether it’s a Slack channel, Teams channel, stop just typing everything. Talk to someone.

John Baldino: [00:34:34] I know that sounds silly. And for some people they might think it’s old fashioned. “John, it’s not efficient.” I’m going to tell you something, it is more efficient. Here’s why. Because now I don’t have to run back and have two more conversations to sort of fix an implied tone that someone heard, as opposed to just having the initial conversation. And, yes, yes, that conversation may take ten minutes longer than the chat that I did on Teams. But that chat on Teams now led to 20 more minutes of conversation that I wound up having to have. I’m still net better ten minutes if I had done the communicative right way in the beginning.

John Baldino: [00:35:15] So, when people hear tone and they hear me say, “I’m so sorry that you have not been feeling well. Is there anything that we can do?” There’s a big difference than me just saying what they hear, “I’m sorry you’ve not been feeling well. What can we do?” That sounds cold. You don’t really care. I could mean it with all my heart, but they’re not hearing my tone. They’re not picking up on those things. So, I would say that, honestly, is the basic that should be done by organizations.

John Baldino: [00:35:49] I have to tell you, I challenge even my own team often about getting on the phone or being in a video chat with people. And that’s not even because we’re having tension with anyone. But just to remind them of the familiarity that talking to someone, even virtually, face to face, what that does, what that means, how it affects the dynamic of the conversation. To do that intentionally is, honestly, a very smart strategy. It does not mean that you still can’t use Slack or whatever you’re using. Just mix it up.

John Baldino: [00:36:28] And I think you’re going to watch that issue, for instance, that you just were mentioning, dissipate. Even if someone thinks for a minute, maybe there’s tension here, maybe I should feel a certain sort of way. Because of the deposits you’ve made into the rapport development, they’re going to tip the scales towards giving you the benefit of the doubt, the measure of grace, as opposed to there’s nothing in that bank. I’m just going to think the worst right away.

Jamie Gassmann: [00:36:55] And talking in person is so much more powerful, I’m with you. I mean, email can’t capture it.

John Baldino: [00:37:04] And how many emojis can you do, right? Like, how many punctuation marks? Stop. That start to becomes silly, right?

Jamie Gassmann: [00:37:11] Or then you use the wrong one and you’re like, “Oops, that didn’t send the right message.”

John Baldino: [00:37:14] Oh, my gosh. Or you’re my mom who just sends random things emoji-wise to my kids. And they’re always like, “Should we understand something here that my mom is trying to tell us?” No. No. They were at the beach, she thought she sent them a crab. She sent them a scorpion. My son’s like, “Do you want me dead? Like, what does this mean?” And we can laugh, because if my mom listens, I’m in big trouble. But the idea of I can laugh about that with my kids and my mom because we have more in our relationship bank than just text messages. It matters.

Jamie Gassmann: [00:37:51] It does. Yeah. That’s a great analogy to use in kind of comparison where you’re not going to take it the wrong way because you understand the person behind it, where with a coworker you’re going to only know them as far as you’ve allowed that relationship to build with them. So, it does kind of change that.

Jamie Gassmann: [00:38:09] And then, kind of looking at this and this is something, too, that we’re seeing quite frequently – you know, not really quite frequently, but really a common challenge that primarily in health care space they’re experiencing, but I would say this is in probably a lot of other areas as well, the systemic disruption that workplaces are facing. Discontinued large scale events happening within the country. The pandemic started and then the waves of the pandemic where, “Nope, the cases are down.” “Nope, they’re back up.” And there’s a surge.

Jamie Gassmann: [00:38:42] And then, it’s racial tensions, civil unrest, political divide. We continue to see these things happening within the world that is tipping into the work environments. And what it’s creating is a lot of stress, some burnout. So, what are some of the things that you’re hearing from customers? And when you have a customer experience this, where are you navigating them to get support for that?

John Baldino: [00:39:10] Yeah. I mean, it’s a really great question. And I think that, typically, what we do is take a step back with some clients to say, “Let’s just talk about a general category to start with.” And that general category is disruption. What is it that you would like to be known for when it comes to disruption? It’s an interesting question to ask an organization because it’s like, “Well, John, we want to be a leading disruption. We’re innovative. We’re creative, we want to be at the forefront of disruption in a healthy way to bring our technology forward or process forward or product forward,” whatever it might be.

John Baldino: [00:39:54] And so, I’ll say, “Okay, I believe you. I don’t have a reason to not believe you. I’ll believe you that that’s your intention around disruption.” So, when disruption comes to you, why do you revert back to a non-innovative response? Where does that come from and why is that the default trigger? What that tells me is that there’s some behavioral modification that has to occur. We want to get to good old fashioned psychology and say, “I mean for X to be my response, but I keep defaulting to Y.” Where is that coming from? Stop and take stock of that.

John Baldino: [00:40:41] What we have found some organizations realizing is, “Darn it. We say we’re innovative. But we’re kind of scared of innovation.” Or, “We say we’re really creative, but if I really sit and think about it, I don’t know when we’ve had a really robust creative idea.” We found maybe another product or piece of software that helped us do things better, but is that creativity or is that efficiency? “Oh, man. We’ve overlapped those words and we shouldn’t have.” Efficiency is something different.

John Baldino: [00:41:16] And so, what we try to do is help organizations to say, let’s talk about disruption itself. Don’t worry about it being a social issue, a pandemic, or something else. First, talk about disruption. Now, let’s align your response or what you desire your response to be in disruption to your value system. What is the organization about? Why do you say it’s about that? What does that mean to you and for you? And as a result, how might it impact the way in which disruption is then perceived?

John Baldino: [00:41:55] Because you may think that I’m doing it this way, but your value system is running counter to some of your approach. And people don’t know what to do with it. They don’t know how to perceive what it is that they see. How do we help that? I’m just giving you a couple of steps to start with. Certainly, there’s a lot more to it.

John Baldino: [00:42:14] But working with organizations to say, “let’s just take it in pieces,” because what we’re seeing – and I’ll be very practical – in sort of a recent social disruption is in the Supreme Court change for Roe v. Wade. And whatever side that you fall on, that’s not what I’m getting at. But it is certainly a disruption. It has certainly changed for 50 years what people had grown accustomed to.

John Baldino: [00:42:44] And so, if you chose as an organization to say, “Down with the Supreme Court. We are now going to support every individual in our organization up to $4,000 each time that they seek a procedure like this if they work and live in a state that no longer supports it, because the federal mandate is gone.” That’s fine. If that’s what you’re response is from a disruption standpoint. But are you looking at it just for today or are you looking at it long term?

John Baldino: [00:43:21] One of the things – again, this is practical and philosophical where the roads meet – I have said to people, do you know what kind of utilization those services have been leaned on for your employee population to date? Do you have any sense of that? “No, I don’t.”

John Baldino: [00:43:43] You may. Your finance person is in a corner with a box of tissues sobbing because they’re worried that in your 400,000 person organization, there could be 10,000 people who use this benefit even just once this year. That’s a hit to the budget that was not planned for. And it isn’t only about the social issue, it is also about the financial impact. Be thoughtful about that. There’s no magic in $4,000 and there has to be consideration for that.

John Baldino: [00:44:17] I’m saying those social issues are worthy of your consideration, but approach it the way that you would approach disruption as a whole. How do we put all of our options in front of us? How do we talk through it? How do we collaborate on it with our teams? How do we get there? Because what that would tell us is, not everybody is going to get their way. Someone might want $10,000 a year. Someone might say don’t give them a nickel because of how they might feel about the issue.

John Baldino: [00:44:45] That isn’t the way you make a decision. It can’t just be how people feel. That’s a piece, but it’s not all. How do you approach disruption and then apply it to social issues? Apply it to doing “the right thing” based on your value system of your organization? Don’t lose sight of those things.

Jamie Gassmann: [00:45:02] Yeah. That’s great advice too. And I think that’s important is looking at the value system. Because at the end of the day, when you go off, especially public, on some of those things, it can affect your brand, so, it’s being mindful. And then, ultimately, it can affect those employees too. So, great advice.

John Baldino: [00:45:26] Absolutely. And listen, I want to make sure I say this, companies that are giving $4,000, great. That’s not the issue, at all the issue. But what happens in two years when the issue isn’t as much of a hot button? Let’s say, you decide to kind of wind down that benefit a bit, take it from $4,000 to 2,000 or and take it away completely because the budget is struggling. That may actually be a harder conversation now to have with your people because you were not thoughtful about it in all the ways you should be to start with. And I don’t want to make it just about the money, but for the sake of our conversation, that’s just an easy example to give.

Jamie Gassmann: [00:46:03] Yeah. Absolutely. And it’s in either direction that you lean. Absolutely. So, the other thing that we’re kind of seeing, and from what I’ve heard and what we see, and, obviously we see a lot of it in the media as well, staffing shortages and mass exodus out of certain industries.

Jamie Gassmann: [00:46:20] You know, I have a sister who’s a teacher and she’s like, “Teachers are leaving left and right.” You know, you hear it in health care, nurses, doctors leaving left and right. But then, on top of that, we’ve also got staffing shortages across the board. So, what are some of the things you’re seeing? And how are you helping leaders to navigate that?

John Baldino: [00:46:40] Well, and the other piece that is much more rampant in some ways, in some industries is layoff. We are seeing the layoffs that we’ve talked about that were going to come, and whether that’s because of compensation reasons that they have to sort of right size what we’ve been paying people. And so, organizations are now like, “Oh, my gosh. We can’t afford this long term.” Or the amount of startups that are laying off people, just do a little research alone on tech startups, you’re talking thousands of Americans have been laid off this year so far from tech startup companies or series E, series B funded companies that it’s like, “Oh. We raised 30 million. We’ll be fine.”

John Baldino: [00:47:32] I’m going to tell you something which is scary for me to say out loud, that goes quickly. You hire a whole lot of people, it’ll go quickly. So, you have companies laying off that might not sound like a lot, so-and-so laid off 400 people. Well, when they had 700 people, when they lay off 400, it’s more than 50 percent of their workforce. Don’t be fooled to think it’s only 400. Think about it as a percentage of the organization. That’s a huge impact. Let alone the huge organizations, like Wells Fargo, that are laying off a ton of people in mortgage lending and other divisions of lending as a whole because of the interest rate increase.

John Baldino: [00:48:13] So, now you have people still wanting to find the job that they really want to work in. They’re looking for something better than where they’re currently working. They don’t believe in the organization that they’re a part of anymore, if they ever did quite honestly. Or they are still entertaining and being wooed by some really high paying possible roles. But these same people now are sort of looking at the news and seeing, “Oh, my gosh. Such and such just laid off 2,800 people and so-and-so just laid off 4,000 people. And Netflix is laying off people.” And some of these companies are like, “Oh, shoot. I watch Netflix all day long. How can they not have enough business? What’s happening?”

John Baldino: [00:48:59] Now, you have people taking a moment – which I’m so grateful for – they’re taking a breath to say, “Do I want to self-select out of the company I’m a part of for what I perceive to be the grasping, greener, knowing that there may not be a guarantee I might be on the chopping block in three months of these layoff swing continues across the country?” It’s happening. We talked about a lesson. The Verizon were laying people off. Amazon is laying off people. It’s happening. So, they have to be thoughtful about that.

John Baldino: [00:49:31] Now, that does not mean that the business owner or the manager now can be a jerk once again and say, “Yeah. Go ahead. See if you can find something.” No, no, no. No. No. That’s the wrong response. The answer is, “Why, employee, are you looking elsewhere?” Let’s talk about this a little bit more, because it really may not be about the money at this point, because now there may be nervousness. The right sizing may be happening with some industries to bring down some salary ranges. What else is inspiring you to want to leave?

John Baldino: [00:50:07] And to hear from somebody to say, “It’s a thankless job. No one shows appreciation in this place. You get an offhanded thank you. Or the only way we show thank you is we have pizza the last Friday of every month for lunch. It’s just not enough anymore. It’s just not enough. And by the way, I’m on Atkins. I can’t eat the pizza. Like, nobody knows. Ask people.” But there are so many people who are like, “I don’t eat the pizza. I don’t eat the tacos. I don’t drink the alcohol. But nobody asks me. They assume I should be an assimilate like everybody else. And I live individually. I don’t live corporately. Nobody’s asking me.” That is still where we’re finding organizations struggling.

Jamie Gassmann: [00:51:01] Yeah. And that can make a big difference in an employee, just even that if somebody needs something different than what we’re going to serve today. “Can I get you a salad?”

John Baldino: [00:51:13] Right. And listen, it’s not about taking everybody’s order. I understand that. But if you just have one way to show appreciation, and I’m picking on the pizza thing. Pizza Friday is the last Friday of the month, if that’s it, that is not going to meet everyone. It’s just not. Even the people who like pizza, they want something different or they want to hear appreciation differently.

John Baldino: [00:51:38] And I want to make sure I say this, because I think this is another dynamic that’s really interesting because of what’s been happening in the economy. This year alone, 1.7 million people who retired in the past year are returning to the workforce.

Jamie Gassmann: [00:51:54] Interesting. Wow. The early retirement didn’t stick.

John Baldino: [00:52:01] It did not stick. Because you look at your stocks, you look at your 401K, and you’re like, “Oh, no.” I mean, you see the hit that the 401Ks have taken the past 6 to 12 months. Those that retired last year are saying, “No. I’m not going to make it. What I thought I was going to draw from has shrunk quite a bit.” And they’re coming back. Now, it doesn’t mean that they’re coming back to the same exact role or even full time, but it does mean that they’re coming back into the workforce.

John Baldino: [00:52:38] Now, I sound like an old man, the young upstarts that are like, “Whoever’s got the best offer for me, that’s who I’ll talk to.” And you have retirees saying, “I don’t need the best offer. This is all I really need to make. And I only want to work 25 hours a week. So, if you could give me that for the 25 hours a week, I’ll get the same work done. For some roles, I can get almost fulltime work done in that 25 hours.” And so, then the person who’s thinking, “Make me an offer, you might hear from the employer. I don’t have an offer to make you. We’re covered.”

Jamie Gassmann: [00:53:09] And you get that retiree that’s got how many years of experience that they can bring to the table. That’s fantastic. So, it sounds like there’s some pendulum shifting there, swinging going on in that, which is probably refreshing to hear for some employers who maybe have been experiencing challenges in that area.

Jamie Gassmann: [00:53:31] So, if you could give any advice – just wrapping up our show today – to our listeners of what they should be focused on and what you would advise them to to kind of do in the next five months we have left of the year, what would you leave them with?

John Baldino: [00:53:52] I mean, there’s so many things you could say. But if I’m going to just come down to really, really one core piece, it’s talk to your teams, talk to them. Not talk at them. Not just listen to them. But communicate. Converse with them. And I don’t need it to be some formalized system where you’re like, “Well, I conducted 17 stand up meetings with people this week.” Take a minute. I’m not asking for it to be so categorized. Just make sure that there’s a regular cadence of communication and real conversation. I think you’re going to do really well as you run towards the end of the year. I think you’ll do really, really well.

Jamie Gassmann: [00:54:44] Yeah. Absolutely. And, you know, as normal of any conversation I have with you, we take up that full hour because it’s such a great conversation, great insights and information. So, if our listeners want to get a hold of you, learn more about your organization or just get more advice from you, how can they get a hold of you?

John Baldino: [00:55:03] Thank you. I mean, certainly feel free to go to our website, humareso.com. I am super active on LinkedIn and Twitter, so look me up on both. On Twitter, I’m jbalive. Please feel free to follow, lots of resources and information that gets pushed out there as well, so happy to connect.

Jamie Gassmann: [00:55:25] Wonderful. And thank you so much again for being on our show, John, and sharing your great wisdom, your predictions, your expertise, and kind of filling us in on how leaders can help navigate the current world that we’re in with staffing and employees and other things. So, thank you so much. It’s been an absolute pleasure.

John Baldino: [00:55:45] Always awesome to be with you, Jamie. Thank you.

Jamie Gassmann: [00:55:47] Yes. And we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you have not already done so, make sure to subscribe so you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. And if you are a workplace MVP or know someone who is, we want to know or hear from you, so email us at info@workplace-mvp.com. Thank you all for joining us and have a great rest of your day.

 

 

Tagged With: Business Development, Employee Engagement, HR Solutions, Human Resources, Humareso, Jamie Gassmann, John Baldino, layoffs, R3 Continuum, systemic disruption, Workplace MVP

Fintech South 2022: Sanjay Ahuja, Intellekt AI

July 18, 2022 by angishields

Sanjay-Ahuja
Atlanta Business Radio
Fintech South 2022: Sanjay Ahuja, Intellekt AI
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Sanjay-AhujaSanjay Ahuja, Intellekt AI

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Intro: [00:00:07] Broadcasting live from the Georgia World Congress Center for Fintech South 2022, it’s time for Atlanta Business Radio. Brought to you by Atlanta Blockchain Center. Now, here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here broadcasting live from Fintech South 2022. So excited to be talking to Sanjay Ahuja with Intellekt. Welcome.

Sanjay Ahuja: [00:00:37] Thank you. Thank you. Thank you for inviting me.

Lee Kantor: [00:00:39] Well, I’m excited to learn what you’re up to. Tell us a little bit about Intellekt.

Sanjay Ahuja: [00:00:44] Sure. Intellekt is basically a self-onboarding platform for Fintechs. As you know that a lot of companies in the digital age are onboarding merchants, consumers, businesses. And most of them typically are taking about 60 to 70 days to onboard.

Lee Kantor: [00:01:00] Right.

Sanjay Ahuja: [00:01:00] And that’s a big problem in the market. So, we’re creating a platform which will allow them for self-onboarding in a few weeks. So, that’s the key thing.

Lee Kantor: [00:01:08] So, what’s your background? Have you always been involved in Fintech?

Sanjay Ahuja: [00:01:12] Yes, not primarily Fintech, but in the tech industry. But mostly in Fintech, e-commerce, health care. So, that’s been my background over 28 years. We work with various organizations. So, I know quite a bit about the process.

Lee Kantor: [00:01:27] Now, how do you find the Fintech community here in Georgia?

Sanjay Ahuja: [00:01:32] Well, I think — I would say this is the Fintech capital of the U.S., right? Because most of the payment industries are out here. The New Age, Neobanks are coming out of here. There’s a huge amount of talent pool which is there. And I think the big thing is that the education system is getting improved by the day, right? The Georgia FinTech Academy is helping new engineers to kind of train themselves on the Fintech processes. So, I think the whole ecosystem is coming together to support.

Lee Kantor: [00:02:01] Is that really a challenge in terms of when you have a startup and you’re really trying to grow to have the right talent?

Sanjay Ahuja: [00:02:10] Often — fundamentally, it’s all about people, at the end of the day, right? Because we are developing a software, and software is made by people, right? But the good part is that we are part of the ATDC which is a part of the Georgia Tech community. So, we’re getting a lot of support from the community in terms of engineers, as well as other ecosystem players.

Lee Kantor: [00:02:28] Now, you mentioned the FinTech Academy. That’s where the University System is training up and that has curriculum around Fintech, right?

Sanjay Ahuja: [00:02:37] That’s right, yes.

Lee Kantor: [00:02:37] That’s critically important and it’s kind of unique to Georgia, right? This isn’t something that’s in every city.

Sanjay Ahuja: [00:02:43] It is not. And it’s curated towards the new generation. Technologies coming in like — Fintech is broad, right? It’s just not banks. So, it’s about knowledge about NFT’s, knowledge about crypto, and these are new things coming up in the market. And new jobs are being created.

Lee Kantor: [00:02:59] It’s changing every day.

Sanjay Ahuja: [00:03:01] Every day.

Lee Kantor: [00:03:01] There’s a new one, right?

Sanjay Ahuja: [00:03:01] Exactly, yes. So, I think the community is doing a great job in training these young engineers or people who are students coming in from these universities. So, I think we’ll have probably a large talent pool in the next couple of years to be able to fulfill all these jobs.

Lee Kantor: [00:03:18] Right. Because right now, it’s like negative unemployment, right? The only way you’re finding somebody is that they’re leaving another opportunity somewhere.

Sanjay Ahuja: [00:03:24] Exactly, yes. I think you’re right on that. So — and I think we are also seeing a lot of skills moving from other cities to Georgia because of this ecosystem we’ve developed. So, I think that’s going to be good for us.

Lee Kantor: [00:03:35] Now, are you seeing that, nationwide, that a lot of folks are moving to Georgia for these opportunities because, like you said, this is the Fintech capital of, at least, the United States or maybe the world?

Sanjay Ahuja: [00:03:46] It is. And I can clearly see that. I think the three reasons why people are moving here. One is, you know, there’s a lot of new companies coming in. So, there’s a lot of new jobs, you know. The whole startup ecosystem is really coming up and they need a lot of people.

Sanjay Ahuja: [00:03:59] Number two, I think the cost of living is much cheaper than many of these big cities. And third is the climate, obviously, right? Because it’s much more warmer as compared to what’s going to happen in the global warming cities.

Lee Kantor: [00:04:09] Sure.

Sanjay Ahuja: [00:04:09] So, I think, yes.

Lee Kantor: [00:04:09] Now, are you finding that there’s good collaboration with enterprise-level organizations and startups? Is there a good, kind of, give and take in the sense that the enterprise level, organization or public company might be open to more taking shots and working with startups and earlier stage companies?

Sanjay Ahuja: [00:04:28] I would say yes and no. I think there’s a lot of work which has been done, but there’s a lot more needs to be done. Because I think the big boys have agreed and understood the value which we’re bringing in. But I don’t think the mass is doing it right now.

Sanjay Ahuja: [00:04:40] So, I think a lot more has to be done to be able to get to that stage, but it’s in the right direction. So, we’re seeing a lot of education being done on companies of the value they’re bringing into the ecosystem. So, yes, definitely it is the right direction.

Lee Kantor: [00:04:56] Now, is that something that Intellekt is looking to partner with more enterprise-level organizations?

Sanjay Ahuja: [00:05:01] Yes, definitely. So, we’re doing a couple of things to be able to get to these enterprises. One is, we are actually doing a series of education, you know, through our blogs, through our videos on our platform. The second is we are looking at interns to be able to, you know, get to these companies and kind of provide some good entry-level talent.

Lee Kantor: [00:05:22] Right.

Sanjay Ahuja: [00:05:22] And third is, we are actually doing some free proof of concepts for them to feel how a startup can do it. Because the big boys can do things, but they just take a lot of time, right? We can be more agile and that’s the advantage we bring to the table.

Lee Kantor: [00:05:37] Right. So, you can take action faster and demonstrate actual work being done as opposed to them whiteboarding something for months on, you know —

Sanjay Ahuja: [00:05:46] Exactly.

Lee Kantor: [00:05:46] — and thinking about it and being on the back burner where you can just make something happen almost instantly in their world.

Sanjay Ahuja: [00:05:52] Exactly. And you’ve seen that big companies are actually losing market share because they’re just not agile,

Lee Kantor: [00:05:57] Right.

Sanjay Ahuja: [00:05:57] Because they’re just waiting for six months, nine-month projects.

Lee Kantor: [00:06:00] And the world changes.

Sanjay Ahuja: [00:06:02] Every week.

Lee Kantor: [00:06:04] So, what do you need more of — how can we help you?

Sanjay Ahuja: [00:06:07] So, I think what is definitely needed is more catalysts who are talking to these enterprises and looking at talent pool, number one. Number two, I think we need more of the local universities making Fintech programs for the talent pool to be aware of what the opportunities are.

Lee Kantor: [00:06:28] And create that curriculum so that these younger people are ready to go, rather than you’re going to have to retrain them anyway after they get out of college.

Sanjay Ahuja: [00:06:36] Exactly. Like you see this program, too, right. Fintech South is good for corporates and businesses. But if you can create a program for the kids just for education, right?

Lee Kantor: [00:06:46] Right.

Sanjay Ahuja: [00:06:46] Like a fair or Fintech fair. Now, they’ll be like — thousands of kids wanting to learn what’s going on. So, that’s the kind of exposure which we need to give because then everybody will feel that — you see, because traditionally what everybody wants to do is get into computer science or get into medicine, right. That’s been the traditional old-school thinking.

Lee Kantor: [00:07:07] Right.

Sanjay Ahuja: [00:07:07] Is Fintech a big career opportunity? It is, but not many people are aware of it. So, that’s where I think it’s our joint responsibility to be able to make them aware. So, we should have a big Fintech career fair or Fintech exhibition regularly so that the kids can get more knowledgeable about what’s going on.

Lee Kantor: [00:07:29] Right, and understand the career path that’s in that space. And they might not be realizing the opportunity is so great and people are so hungry for those — that kind of talent.

Sanjay Ahuja: [00:07:39] Exactly. Exactly, yes, I’m with you on that.

Lee Kantor: [00:07:41] So, be the change you want the world. Do you want to start working on this or work with TAG to get something like this to happen?

Sanjay Ahuja: [00:07:47] Absolutely. And I think we are already hobnobbing with most of the catalysts and we’re talking about it. So, I think you will see something coming up definitely before the end of the year.

Lee Kantor: [00:07:56] Exciting time. So, if somebody wants to connect with you or learn more about Intellekt, what’s a website?

Sanjay Ahuja: [00:08:01] intellekt.ai with a K.

Lee Kantor: [00:08:03] All right. Well, thank you so much for sharing your story. You’re doing important work and we appreciate you.

Sanjay Ahuja: [00:08:07] Thank you very much for giving me the opportunity.

Lee Kantor: [00:08:09] All right. This is Lee Kantor. We’ll be back in a few at Fintech South 2022.

Outro: [00:08:21] This episode has been brought to you by Atlanta Blockchain Center, the catalyst for Atlanta’s emergence as the Premier Blockchain Innovation Hub globally through cultivating entrepreneurship, inclusivity, and education. To learn more, go to atlblockchaincenter.com.

 


Fintech South 2022 is a world-class summit with its nexus in Atlanta live and in-person, a global financial technology hub that is home to more than 200 fintech companies. The top 15 public fintech companies in Georgia alone generate more than $100 billion in revenues.

Tagged With: Fintech South 2022, Intellekt

Erik Boemanns With Improving Atlanta

July 15, 2022 by Jacob Lapera

ErikBoemanns
Atlanta Business Radio
Erik Boemanns With Improving Atlanta
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ErikBoemannsErik Boemanns is Vice President of Technology at Improving Atlanta, as well as the office’s CISO. As a non-practicing attorney and technologist, Erik brings a unique perspective to technology and compliance. He’s led several organizations through their compliance journeys (PCI-DSS, SAS 70, HIPAA, and SOC 2), as well as their enterprise technology.

Connect with Erik on LinkedIn.

What You’ll Learn In This Episode

  • Technology trends
  • Security
  • Cloud
  • Retention of technology talent
  • Recruiting in current market

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by on pay. Built in Atlanta, on pay is the top rated payroll and HR software anywhere. Get one month free at on pay. Now here’s your host.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor on pay. Without them, we couldn’t be sharing these important stories. Today on the Atlanta Business Radio, we have Erik Boemanns with improving. Welcome, Eric. Thanks, Lee. I’m excited to learn what you’re up to. Tell us a little bit about improving how you serving folks.

Erik Boemanns: [00:00:56] Sure. So improving is an I.T. consulting company. It’s based out of Dallas, Texas. But we have offices in Canada, US and Mexico and one of our offices here in the Atlantic region. We we actually have had a location here for about 13 years, but we were acquired by improving back in 2019. So we actually, like I said it consulting and we try to bring a slightly different approach to it consulting. We actually want to change the perception of it through trust. So if anybody goes to our website, you’ll actually see the word trust is one of the first words you see versus anything about what we do or the kind of services we offer. So how do we. Approach it in a way that builds trust and builds a relationship with our clients.

Lee Kantor: [00:01:42] So what is kind of that ideal client look like for you guys? What is an ideal improving client look like? Are they enterprise level? Are they small to midsize?

Erik Boemanns: [00:01:54] So we work with pretty much all sizes. We’ve got clients such as BP, American Airlines, all the way down to midsize clients here in Atlanta, as well as even startups in smaller groups. So we work with all the sizes and just depends on what they’re trying to do and how we can help.

Lee Kantor: [00:02:10] And what is the typical pain point that they’re having where improving is the right solution for what they need?

Erik Boemanns: [00:02:18] Yeah, so kind of two different pain points are pretty common right now. One is just in general the whole whole cloud thing. Right, is a lot of businesses are still trying to figure that out or they did figure it out, but are realizing that it’s quite a bit more expensive than they expected. So a lot of what we’re doing now is focused on how we can help with understanding how to best leverage the cloud, whether that’s Microsoft, Azure, Amazon, US or Google’s Cloud. All of those different things are areas that our clients are working in, and we’re helping them navigate those costs and helping them navigate. How do I actually use those services in a way that brings value to my business but also achieves on my goals? The second pain point, which is pretty common right now as well, is how do I staff my IT projects? How do I as a company, I’m needing to grow my IT services, my offerings, my products. How am I able to tap into talent that is very high in demand as they also are trying to hire? Also, instead of hiring, can a consulting company like improving it in a way that helps them accelerate projects where direct hire might be difficult?

Lee Kantor: [00:03:32] So it’s really turnkey services in terms of you can come in and fix the problem that I’m having. I can hire you as a consultant to fix the problems that I’m having. But you can also help me train brand new people to recruit or find the right talent to insert into my organization.

Erik Boemanns: [00:03:49] Yeah, absolutely. So we work on several different levels. One is absolutely that turnkey, that project based where we’re helping you solve a problem or even prevent a problem. Right. We can come in ahead of an initiative and help you plan that initiative out in a way that reduces risk and makes it a smoother implementation. And then we can help you actually implement it with teams that we can build from our side. And then ultimately we can actually even help recruit team members directly to to you.

Lee Kantor: [00:04:16] Now, what is the kind of the market look like right now? Historically, technology talent has kind of had a negative employment rate right there. The people you’re hiring aren’t just sitting on the couch waiting for the phone to ring. They’re already have a job somewhere or a project or they’re freelance or doing something.

Erik Boemanns: [00:04:37] Yep. And that’s only truer now. Right. A lot of big technology companies, especially in Atlanta, have either opened offices recently or some recent announcements that they’re going to be opening offices and hiring thousands of people. And if you’re already in Atlanta, you’re already trying to hire it. Then, you know, there’s there’s not thousands of people available. And so it absolutely is a market where the top talent really has their options in front of them and they’re looking for a job.

Lee Kantor: [00:05:04] So but part of your kind of secret sauce is you have the ability to help people recruit in this market and also retain their current talent that they have.

Erik Boemanns: [00:05:16] So so we can definitely recruit and that is something that we do help clients with. But I think the other part of that is more that we have our own talent, that we’ve been able to to build a strong team around in a lot of different trust principles that we bring. I mean, if a client’s working with us and we’re providing a team from our resources, they see consistency there. A lot of times you may go to a consulting shop and have a different consultant every month because they’re having their own issues. We work really hard with our internal team to make sure that we’re retaining the best talent internally so that we can always make those available to clients.

Lee Kantor: [00:05:52] Now, do you think that you’re good at retaining talent just because of the culture and improving? Like what is what is improving doing that maybe other firms can learn from in order to help them retain talent?

Erik Boemanns: [00:06:06] Yeah. Obviously, we’re not going to give all of our secrets away. But but yeah, I think culture is a huge part of that, right? We strive to really create a connection and a place for what we like to call magnets, where people see a reason to be a part of a team. They may be working with a client team, they may be working by themselves with a client, but they always feel a connection back to moving back to Atlanta office. We have tons of different type of culture events. We do a huge amount of internal education, typically two months of loans every week that are on different topics, both on technology and consulting, helping people identify. Because one thing about technologists is they almost always love to learn because whatever you know, today is going to be out of date sometimes within weeks. And so how do we connect to the individual with what they want to learn and where they want to head is something that we do that’s super important to our team.

Lee Kantor: [00:06:59] Now, when it comes to talent, are you finding talent locally here in Atlanta? Is it something that you have to kind of really be global in your thinking or are there kind of pockets of talent kind of hiding in plain sight in different regions?

Erik Boemanns: [00:07:18] Yeah. So that’s the interesting thing about improving, right, is we have offices in Canada, US and Mexico, so we are actively recruiting in all of those different regions from Minneapolis to Chicago to Ohio, Texas as well. And so each office has its own kind of recruiting focus. So here in Atlanta, we’re definitely focused more on local Atlanta talent. But at the same time, we’ve got employees working in Florida, North Carolina, Virginia. And so so we while we are Atlanta focused, when we do our recruiting, we obviously still have that global perspective because the talent could be anywhere. And with a lot more remote work, it literally can be anywhere. So we a lot of. To answer the first part of your question, a lot of the way we do find people is word of mouth and referral. People who work here, if they know people that they want to work with, often help us connect with those and bring them in.

Lee Kantor: [00:08:14] Now, you mentioned earlier training, coaching, education. Is that something you’re only doing for your own people or is it something that you do kind of outwardly to kind of grow your own talent so you can identify, oh, this person will be good here, and then we can give them a pathway to a full time position or a different type of position than they have currently.

Erik Boemanns: [00:08:38] Yeah, that’s a great question because we actually both offer training and coaching for technologies and things like Agile and Scrum to our clients and to their teams and help them adopt new technologies and new ways of doing technology projects. But we also absolutely offer that same level of of service to our internal clients. Our internal employees. Right. We’re helping them understand new technologies and grow. We also do National One and learn pretty much every week that are free to the public on a variety of topics. So we have a lot of different ways to to take the knowledge that we have, make sure that we’re sharing it with all of our stakeholders, whether they are clients, whether they are the general community or our employees. So that everybody has kind of that access to to new information, new technology.

Lee Kantor: [00:09:26] Now, you mentioned having the advantages of having locations around the world here in Atlanta. Are there kind of specialties that you’re you know, like we’re good at certain? Things here, like we’re going to health care I.T., we’re going to fintech. Are you finding the talent here kind of gravitates around those clusters or and then maybe a different part of the country that they have a bunch of people that are in cybersecurity or different types of specialties?

Erik Boemanns: [00:09:53] Yeah, absolutely. You mentioned both the medtech and the fintech. Those are both big for us in terms of our Atlanta office. We also do a lot of financial services, fintech and the insurance side, as well as the banking. And then but for a great example, right, our Houston office is much more involved in the the oil side of things. Right. So the local companies there. Dallas has some local major corporations there in the Dallas area. So you’ll see those slices, depending on which office you’re talking to, both in terms of the clients that we have, the internal expertise we have, and then also the the team members. We also do a little bit of technology specialization as well. So, for example, fintech may tend toward some of the Linux and Java side of things, whereas our office tends to lean towards Microsoft Azure. And so you’ll see a little bit of technology slicing in that way as well, just because of what kind of products and backgrounds those companies have.

Lee Kantor: [00:10:57] And I would think that that kind of gives you an advantage in the sense that you have specialists in all different areas because of your footprint all over the place.

Erik Boemanns: [00:11:09] Absolutely. Yeah, there are very few projects that we don’t have some level of expertise, whether it’s industrial or technical, not that we know everything about everything. There are definitely areas that we would always refer to a better specialist than we are, but we do have we can bring depth of experience to lots of different industries, lots of different verticals as well as technical backgrounds.

Lee Kantor: [00:11:34] So now when you’re working with a client, are you kind of triaging areas where they have a problem or a challenge, or are you kind of leading in the sense that you’re pushing them into, you know, into the future or like, say, like Web 3.0? Is that something that you’re like saying, hey, we have the skills to do this and you might be able to benefit because of this where they may not have been, you know, in a front burner issue for them.

Erik Boemanns: [00:12:05] Yeah, really, it’s both. I mean, we used to joke that you don’t hire a consultant if everything’s running great, right? Because why do you need to change anything? So we do absolutely a lot of that kind of troubleshooting, firefighting of systems, companies that have outgrown their current capacity, that are scaling beyond what they the systems they build. How do you take what you have, get it to a place where it’s stable and then how do you take it forward from there? And it becomes that next conversation. So if you’ve got something that you’re happy with and you need to grow it, scale it, become an international company, leverage the cloud better than you have today. And that’s something we can absolutely help. But a lot of times it does begin with that, hey, this is broken. Can you guys help?

Lee Kantor: [00:12:48] Now, what about kind of this push pull around hybrid remote in office? How are you kind of handling that turbulence in the talent market right now?

Erik Boemanns: [00:13:02] Yeah, I think that might be another advantage that we bring because we’re consulting, right? So we love to see people in our office when it’s safe and when they’re comfortable coming in or if it’s geographically convenient. We have an office in Alpharetta. It’s a great space, but at the same time. Even even beyond before COVID just commuting is can be a pain. And so we’ve always had a hybrid model. Our office is only about a quarter of the size of our company, so we actually never expect everybody to be here unless it’s an all hands meeting, which are almost quarterly at most when possible. So hybrid is really our assumption. So we’ve got employees who aren’t even local and even they will come in to some of these meetings, but that that hybrid model works well for consulting. The question mark is going to be our clients. Our clients also have to support a hybrid model or as they as the local companies are considering bringing their workers back to their offices. Will they be asking consultants to also show up? One of the things that we’re paying attention to and working with consultants who like the work but aren’t ready to show up on a client’s doorstep. So how do we create that balance of of local businesses who are ready to return to work that are our clients and we being a hybrid company, how do we support nearly both sides is one of the things that we work hard on now.

Lee Kantor: [00:14:29] Are you seeing any other kind of trends in the technology space right now that we should be paying attention to?

Erik Boemanns: [00:14:38] Well, you mentioned cybersecurity earlier. That is absolutely the biggest trend. So I mentioned at the beginning of cloud, right. How do we get to the cloud? How do we spend less money in the cloud? But the other current of all these is also how do I do that in a secure way? The amount of attacks on cyber resources, it’s only gone up every single month. And so how do we build something that is secure? How do we build something that meets a lot of different security requirements? That’s something that I personally work a lot in. I’m actually our local cybersecurity officer and have talked a lot about a lot of the different security approaches that we bring to a client’s all industry standards, the secret sauce there. It’s got to rely on what all the people are doing together, but I’d say that is probably the biggest trend other than just how do I better leverage the money I’m spending on my IT resources.

Lee Kantor: [00:15:34] Now, are you seeing regarding cybersecurity, there’s always been obviously attacks on enterprise level or organizations, you know, but now it seems like the the bad guys are going a little bit more downstream and attacking midsize and smaller organizations. And they tend to not have the, you know, all of the cyber security toys that the enterprise people have. And in some cases, they, you know, have their head in the sand. They don’t even want to think about it.

Erik Boemanns: [00:16:07] Yeah, no, exactly. And kind of saying is there’s a price for every size target. Right? I’m a grandmother all the way up to Fortune 500 companies. There’s a way to monetize an attack on any size of organization. At this point. It’s become very, almost a shopping cart style for the attackers to be able to make money off of anyone. Obviously, a lot more concerted efforts against the big players because it’s a bigger dollar value that you can get. The they’re the people who are doing the attacks obviously want to get a good return on their investment as well, unfortunately. But another thing that we’ve also seen and kind of want to make sure people are aware is as you’re thinking about that, they also look at LinkedIn and they see what your corporate org chart is. They also read your public PR releases. So we’ve seen companies who announce, hey, we just got this $50 Million deal a couple of days later. The attacks just go way up at that point because they just told the world that they’ve got some money coming in. So it’s a sophisticated environment that we’re operating in.

Lee Kantor: [00:17:14] Yeah, and that’s something I don’t know if everybody realizes that these are kind of professionals doing this. This isn’t the kid in the basement with Cheetos and Red Bull. These are they’re whiteboarding things out. They’re, you know, running experiments. They’re paying attention to not only your LinkedIn, but your Facebook. And if you’re I’ve heard horror stories of CEOs saying they’re on vacation and then on Facebook and then immediately somebody is sending a note to the HR person asking for something and, you know, pretending to be the CEO. It’s just these are professionals. These aren’t, you know, just kids just screwing around.

Erik Boemanns: [00:17:57] Yeah, absolutely. It’s it’s a monthly occurrence where somebody reports that they got a supposed text from our CEO and saying, hey, can you send some iTunes gift cards to me? And yes, they’re all fake. Right. And that’s the same thing we have to repeat. Our CEO has a different way. That’s right. And gift cards, right? That’s not texting the newest person who just got hired.

Lee Kantor: [00:18:19] Yeah, it’s it’s really it’s it’s tough for businesses because you want to be able to react fast and have that speed and the is expecting speed in in any interaction. But also you have to be cautious because with speed becomes these kind of mistakes that you can make. One click can be, you know, download malware and it’s game over.

Erik Boemanns: [00:18:44] Absolutely. Yeah. And that’s the balance. Right. And that’s what we’re working with clients is, is how do you strike that balance of speed to market, of being agile with your practices but also staying secure? How do you do secure software development? How do you do DevOps is a trend. Devsecops is the flavor that we try to preach, right? Because security really has to be present in every single decision point. If you leave it out, if you don’t have security, have a seat at the table yet you’re opening yourself up to huge risks. So it’s definitely something that we talk about a lot.

Lee Kantor: [00:19:19] Well, if somebody wants to learn more about improving, what is the website? What is the best way to get a hold of you or somebody on your team to have more substantive conversation?

Erik Boemanns: [00:19:29] Yeah. So improving. Com is our website. From there you can go to any of our local offices. The Atlanta office is there with our address phone number. I’m Eric Bowman’s as well. So I’m on LinkedIn and as well as the rest of our team. So it’s easy to find us and get ahold of us.

Lee Kantor: [00:19:44] Well, Eric, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Erik Boemanns: [00:19:49] Absolutely. Thank you.

Lee Kantor: [00:19:50] All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Intro: [00:19:57] Today’s episode of Atlanta Business Radio is brought to you by on pay. Built in Atlanta, on pay is the top rated payroll in HR software anywhere. Get one month free at paycom.

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook, and Twitter

 

 

Tagged With: Erik Boemanns, Improving Atlanta

Workplace MVP LIVE from SHRM 2022: Josh Rock, Nuss Truck Group, Inc.

July 14, 2022 by John Ray

Nuss Truck Group
Minneapolis St. Paul Studio
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Nuss Truck Group

Workplace MVP LIVE from SHRM 2022: Josh Rock, Nuss Truck Group, Inc.

Josh Rock, Talent Acquisition Manager at Nuss Truck Group, Inc., was at SHRM 2022 and sat down with host Jamie Gassmann to talk talent recruitment. He shared what’s working right now for Nuss Truck Group, recruiting active and retired military, finding placements for their partners, tweaking education to meet the needs of their new hires, how these approaches can be used in other industries, and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2022 SHRM Annual Conference held at the New Orleans Convention Center in New Orleans, Louisiana.

Josh Rock, Talent Acquisition Manager at Nuss Truck Group, Inc.

Josh Rock, Talent Acquisition Manager at Nuss Truck Group, Inc.

Josh Rock is the Talent Acquisition Manager with Nuss Truck Group, Inc. in Minnesota, where he leads all full-cycle recruitment efforts from frontline to leadership.  He has over 17 years of experience in the Recruitment, Social Media & Marketing/Sales industries.

Josh holds a degree from the University of Minnesota-Duluth and is an active alum. He is the recipient of the 2001 Sieur du Luth Award Winner, given for the highest level of involvement and service to the university community.

LinkedIn | Twitter

Nuss Truck Group

With eight locations in the midwest, Nuss Truck & Equipment is proud to carry the best lines of trucks, trailers, and construction equipment. Their sales and service teams are highly trained to deliver and maintain the right truck or machine for your application to ensure maximum productivity and efficiency. You and your business can rely on Nuss.

Company website | LinkedIn

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from SHRM 2022 at the New Orleans Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in helping workplaces thrive during disruptive times. Now, here’s your host.

Jamie Gassmann: [00:00:19] Hi, everyone. You’re host, Jamie Gassmann here, coming to you from SHRM 2022’s Exhibit Hall in R3 Continuum, our show sponsor’s booth. And joining me again, for the third time on my show – I must be doing something right as a host – is Josh Rock.

Josh Rock: [00:00:36] Hey, Jamie. It’s my hat trick appearance. This is now the third time I’m on your show. Hey, thanks for having me.

Jamie Gassmann: [00:00:42] Yeah. It’s a classic for a Minnesotan to bring a hockey terminology onto the show. That’s fantastic. Way to go.

Josh Rock: [00:00:48] Exactly. Hockey follows me everywhere I go.

Jamie Gassmann: [00:00:51] Amazing slapshot.

Josh Rock: [00:00:53] Yes. Yes. Slapshot from the point, you know, no one timers. Just classic bar down.

Jamie Gassmann: [00:00:58] Yeah. I’ll just make sure to keep my questions on point so you don’t check me into the boards or something, all right?

Josh Rock: [00:01:03] If I do, Jon’s going to call me two minutes for slashing or something, I would assume.

Jamie Gassmann: [00:01:07] Oh, I think it needs to be a harder penalty than that.

Josh Rock: [00:01:09] Okay, fine. Five minute game misconduct, apparently.

Jamie Gassmann: [00:01:13] All right. Well, now that we’ve got our hockey terminology all spit out, let’s talk about HR.

Josh Rock: [00:01:17] Let’s do it.

Jamie Gassmann: [00:01:18] We’re here at SHRM, so what’s going on in the SHRM world right now?

Josh Rock: [00:01:23] So, I am one of, I think, 15 or 20 SHRM influencers. SHRM invites us down to come down and blog about the conference leading up to the event, the speakers, the vendors, meet with different attendee groups, that kind of fun stuff. And just help generate content, share network, all that kind of fun stuff throughout the event. It’s a blast. I mean, I’m going to be here anyway, so why not do it to benefit the organization and the profession as a whole?

Jamie Gassmann: [00:01:50] Yeah. You’re like spreading the information around about what’s going on in the HR world and kind of building a community is kind of how I see it. And it’s amazing.

Josh Rock: [00:01:57] I’m like a Kardashian of HR.

Jamie Gassmann: [00:02:00] Which Kardashian would you be if you could be a Kardashian?

Josh Rock: [00:02:03] To be honest, I have no idea. I don’t know who any of them are, what they stand for. I’m sure they’re all great, but I’m going to plead the Fifth on that one.

Jamie Gassmann: [00:02:13] It’s a good call. Good call. You can pick a different family. It could be like The Godfather or something of HR. There you go.

Josh Rock: [00:02:18] Have you watched The Offer yet?

Jamie Gassmann: [00:02:21] No.

Josh Rock: [00:02:21] Oh, okay. So, you’ve got to go on and start watching The Offer. It’s like the background story to the making of The Godfather.

Jamie Gassmann: [00:02:27] Interesting. Okay. Well, now you just added something to my list.

Josh Rock: [00:02:31] For all your listeners, that’s the tidbit piece. Start watching The Offer on, I think it’s, like, Prime or Paramount, or one of those streaming services.

Jamie Gassmann: [00:02:37] Yeah. It’s not one of those streaming services. Awesome.

Josh Rock: [00:02:38] Yes. The Offer.

Jamie Gassmann: [00:02:39] So, let’s talk HR for a moment now that we’ve got all of our Netflix shows out of the way and our hockey terms.

Josh Rock: [00:02:44] I could come up with more if you want.

Jamie Gassmann: [00:02:46] I mean, my goodness, this is why it’s so fun to interview you. We always just have such a great conversation. But what are some of the hot topics right now that you guys are seeing in the HR space that, you know, have to be discussed?

Josh Rock: [00:02:57] Okay. Can we not talk about the overplayed, normal stuff that we’ve been talking about forever?

Jamie Gassmann: [00:03:02] Sure. You can talk about whatever you want.

Josh Rock: [00:03:04] Okay. Good. Well, you know, usually when it comes to me in my world, it’s all about talent engagement. As a talent acquisition manager for another fantastic Minnesota company – like you guys – I work with Nuss Truck & Equipment, for me, it’s talent engagement and finding better ways to get talent where they are and make them better for my organization. And then, through that, deliver great career and financial opportunities for them and their families.

Josh Rock: [00:03:33] So, I’m looking at content that helps me do that better, and then share it with the masses out on social media. But then, also, then looking at vendors who can make my life easier from that perspective. And then, through that, make that easier for the people that I hired in the organization. So, for me, it’s singular focused. You know, other folks are here generating buzz about things like FMLA, benefits, just those yawning conversations. It’s just not my jam. But for them, great. They can get buzzed about whatever they’re excited about.

Jamie Gassmann: [00:04:07] For some of them, it’s by necessity. It’s a painful topic to sit through.

Josh Rock: [00:04:10] Yeah. I mean, some people are packing a session somewhere here on legislative affairs, great. I did politics back in the day but, I mean, if I need my nap time, you’ll find me there.

Jamie Gassmann: [00:04:23] Wow. So, it’s interesting, I interviewed somebody yesterday, and she had a very interesting approach to recruitment with staffing. She had a business card with all the details of the job on it. Now, they were hiring for HR positions. So, here this makes sense.

Josh Rock: [00:04:39] That’s 16,000 targeted audience members.

Jamie Gassmann: [00:04:41] Right. Yeah. So, have you had to get creative? I know you have some great strategies and approaches that you use, like with military and tapping into some areas that maybe other workplaces haven’t really leveraged. What are some of the approaches that you’ve done or that you’ve seen with some of the staffing changes that we’ve been experiencing?

Josh Rock: [00:05:00] So, for us, one of the things that we’ve done, you mentioned veterans hiring. You know, Nuss makes it a point to, not only recruit and hire our active and retired military personnel, but then work really hard to retain them. You know, their lives changed. And so, it’s upon us and the HR team to make sure that they get what they need, not only from the career and the financial aspects, but then also the full spectrum of support. Right now we’re sitting I know above 11 percent of our staff is either active or retired military.

Josh Rock: [00:05:32] We talked about it last time, we received a Platinum Award from the Department of Labor, only one of two companies in Minnesota to get that. We are poised to get that Platinum Award again this year, so we’re super excited about that. You know, we’re going to military bases across the country and engaging where they are and what they’re looking for in their part-time military or then civilian careers. Actually, my boss is at Fort Hood right now doing a recruiting event. I’ll be at Fort Bliss coming up.

Josh Rock: [00:06:02] So, doing those types of things to, not only hire the military, but also their spouses or significant others because they’re looking for careers as well. If I can’t hire them at Nuss and I’m bringing on one of their family members, I’m going to connect them with people in my network that are around the area and find them in that industry, you know, so it’s full spectrum.

Josh Rock: [00:06:22] Add to that the educational component. We’re going out and speaking, not only to students at schools across the country, we’re talking to their directors, their curriculum folks about what we’re looking for from an industry perspective. And then, giving them keys to the kingdom. What are we finding that’s most successful to the people that we’re hiring, and then helping them draw that curriculum out.

Josh Rock: [00:06:47] One of the steps that we’ve done and taken in with a couple is turning what is a two-year program at some schools across the country and making it a one-year. So, instead of going part-time in this program, they’re going full-time in the program, so that’s 8:00 to 6:00 or 7:00 at night. They don’t have time to have usually another job, and then doing their studies or whatnot afterwards. It’s a intensive program.

Josh Rock: [00:07:12] But in 11 months, they will have the same education, lab hours, and come out with their CDL, which is hugely vital in transportation in one year. So, they’re going to spend half the money in the program that a two-year program would do, and they’re graduating in half the time. That’s a huge infusion to the industry.

Jamie Gassmann: [00:07:32] Yeah. Absolutely. Especially right now. And you’re tapping into a market that, for some, maybe aren’t quite sure where they’re going to go once they get out of the military. They’re really not sure.

Josh Rock: [00:07:41] Well, if you wait too long, if you diffuse a program, they’re going to change their decision. They’re going to change their majors. They’re going to get bored, or the energy, the excitement, just because the curriculum doesn’t do that. It doesn’t engage them. And so, if we can do that, we can keep that engagement in one smaller group, we’re going to get such a more robust audience potential. It’s working out really well.

Jamie Gassmann: [00:08:02] Yeah. So, now, I know you’re in the trucking area, so can other industries do this?

Josh Rock: [00:08:08] Totally. You can do it in health care. I mean, you can start by going into the high schools and getting your sophomores and juniors and seniors, getting them through a CNA program for those kids that want to get into health care. Because, as a recruiter, one of the greatest things that I see is I see all of these students that are graduating with the book smarts, but they don’t have the patient care.

Josh Rock: [00:08:31] And so, if we start earlier by getting them part-time jobs as a CNA, working in those senior care facilities or home care organizations, they get the patient care element and then they get the book smarts, the education, to do the job. Now, they have the one-two punch that most four year graduates don’t have because they went the one track, not the second track.

Josh Rock: [00:08:53] So, that’s one that I’m seeing a huge win in some more progressive health care organizations, finding ways to build that workplace potential, that upcoming workforce earlier in the process. And then, thus, getting those folks a lot sooner. It works out well.

Jamie Gassmann: [00:09:11] Yeah. That’s some really great advice. And we could talk, like, all day.

Josh Rock: [00:09:15] We could. We would need more coffee.

Jamie Gassmann: [00:09:18] We would need more coffee.

Josh Rock: [00:09:19] Do you have your Starbucks delivery guy coming anytime soon?

Jamie Gassmann: [00:09:21] I should.

Josh Rock: [00:09:22] You should.

Jamie Gassmann: [00:09:23] Honestly, because I am out of coffee.

Josh Rock: [00:09:25] Don’t you have, like, a hotline button on your phone for that?

Jamie Gassmann: [00:09:29] That needs to be invented. Wait, isn’t that [inaudible]?

Josh Rock: [00:09:31] I’m calling dibs on that. I’m calling dibs on the Josh Rock Coffee Delivery Company.

Jamie Gassmann: [00:09:39] I’ll be your first client.

Josh Rock: [00:09:41] Yes. You’re my first and dedicated.

Jamie Gassmann: [00:09:41] I would like venti – oh. Large. Sorry. You don’t like that term.

Josh Rock: [00:09:46] Venti is a made up term. Come on now, don’t get me started on the whole Starbucks Karibu debacle inside. No. I mean, I could go the whole Paul Rudd piece, but I won’t.

Jamie Gassmann: [00:09:55] Oh my goodness. We’ll have to check out that piece after the show. Awesome. Well, it’s been an absolute pleasure to have you on again.

Josh Rock: [00:10:01] Thanks, Jamie. We’ll talk again soon.

Jamie Gassmann: [00:10:02] I know that you’re a really busy guy, and I want to make sure that we save you time to be –

Josh Rock: [00:10:07] Oh, you know, we’re not going to go too long before we’re going to do this again.

Jamie Gassmann: [00:10:09] Yes. Absolutely.

Josh Rock: [00:10:12] Well, thanks for having me, guys. I look forward to seeing you. Have fun at SHRM. We’ll see you back in Minnesota.

Jamie Gassmann: [00:10:16] Absolutely. Sounds good.

Josh Rock: [00:10:17] Take care.

Jamie Gassmann: [00:10:18] All right.

Outro: [00:10:22] Thank you for joining us on Workplace MVP. R3 Continuum is a proud sponsor of this show, and is delighted to celebrate most valuable professionals who work diligently to secure safe workplaces where employees can thrive.

Tagged With: hiring veterans, Jamie Gassmann, Josh Rock, military hiring, Nuss Truck Group, R3 Continuum, Recruiting, SHRM 2022, talent acquisition, Workplace MVP

Casey Kendel – Insurance and Conscious Capitalism E8

July 12, 2022 by Karen

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Phoenix Business Radio
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Casey Kendel – Insurance and Conscious Capitalism E8

Casey Kendel – Prosperity North Advisors. Casey offers a full-service insurance brokerage but specializes in small businesses and additionally hosts “Casey’s Corner”. On his program he highlights and promotes many small business owners and their visions of growth and importance in their own communities. Conscious Capitalism is at the forefront of everything Casey is involved with.

Prosperity North Advisors was founded in 2015 with one mission: To protect the prosperity of our clients. Prosperity-North-Advisors-logo

We understand that you have worked hard to build your business, acquire personal and professional assets, and want to create a legacy that will support you and your family for a lifetime. We also understand that without the right protection everything can be gone in an instant.

This is why we take a unique approach to collaborate with our clients to create strategies to break the status quo, offer a high level of client service, and seek to establish long lasting relationships.

Listening to our clients means understanding their needs, making recommendations, and encouraging positive financial outcomes.

We want to be your partner in protecting your legacy and securing your prosperity!

Casey-Kendel-MAC-and-BleuWe founded Prosperity North Advisors in 2015 to protect and grow the prosperity of our clients. As a business enhancement advisor, Casey Kendel has worked with small and large businesses, including 26 of the Fortune 100.

As a personal financial enhancement advisor, we collaborate with our clients to create short- and long-term solutions to protect your legacy.

We believe that collaboration allows for creativity, sets expectations, and delivers the best financial results for you.

Casey earned his bachelor’s degree from Northern Arizona University and an MBA from Grand Canyon University. He lives in Gilbert, Arizona with his beautiful wife Marissa and their 2 children.

In his spare time, he enjoys coaching soccer, fishing with the kids, playing my bagpipes, pretending to be a rockstar, DIY projects around the house, hosting his video series “Casey’s Corner”.

Connect with Casey on LinkedIn and Facebook.

About Your Hosts

Meet JJ Levenske

jj-levenske-bleuwaveJJ Levenske is a seasoned construction executive with over 30 years of experience in the commercial and industrial sectors. From pre-construction services to complex quality controls and close-outs, he brings a commitment to delivering the highest levels of professionalism and customer service.

JJ’s dedication to construction has allowed him to become an industry expert which he aims to share with customers and investors alike. JJ does not believe in mediocrity and strives to see the “end at the beginning” for each project, effectuating a higher return on investment for the entire team.

Early on in his career, JJ worked as a cost engineer conducting feasibility estimates, strategic capital estimates, cost planning, and analysis of value engineering for the technology, petrochemical, and food industries. He went on to develop and implement a variety of systems for estimating, scheduling, resource management, and cost tracking while holding Project Manager and Senior Management Positions.

During his tenure, JJ has been involved in $1 billion worth of construction services. A strong entrepreneurial acumen allows him to be the perfect advocate for your facility based business solutions.

Meet Robert Johnson

robert-johnsonRobert Johnson is a knowledgeable construction professional with over 40 years of experience. His experience ranges from residential to the commercial and industrial sectors.

Robert began working in the trades immediately out of high school and quickly advanced to Journeyman status. Robert went on to estimating, operations, senior level management and then business development.

Robert is consistently building relationships and networking with those associated with all aspects of development and construction. Robert has become a respected source for prefabricated construction solutions.

Robert enjoys spending time with Pam, his wife of 42 years, their 3 children, and 10 grandchildren.

About Our Sponsors

Bleuwave is a Phoenix-based general contractor with a specialty in land development & site improvement, pre-construction, design build, remodel and renovations, construction management, and post construction.

Bleuwave is passionate about what they do and takes pride in their partner’s success.logo-BleuWave-01

When you need it done right the first time, call Bleuwave.

Follow Bleuwave on LinkedIn, Facebook, Twitter and Instagram.

Tori Contracting’s smaller, cohesive structure results in superior workmanship and economical solutions.

The Tori Contracting team has construction experience acquired by performing highly successful work for hotels and casinos, restaurants, retail stores, healthcare facilities and a wide range of commercial and themed projects.

We provide design assist capabilities from start to finish…from schematic design and development through construction documents with the aid of our full-time AUTOCAD staff.Tori-Contracting-logo

Tagged With: Casey, Gilbert, homeowners, insurance, prosperity

Spark Stories Episode 15

July 8, 2022 by Jacob Lapera

SparkStories20224
Spark Stories
Spark Stories Episode 15
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Marisa JonesMarisa Jones, is a teacher, community builder and Mindset Coach. After leading a successful career as an architect and strategic advisor leading global multimillion dollar technology projects, she published her memoir “The Lotus Tattoo: One Woman’s Grit from Bully to Redemption” in 2019 and now focuses on helping women balance mental health challenges with career success.

Marisa’s signature program is for those seeking to find their purpose and authenticity in life. A 6-month intensive bootcamp, “Mindset Warrior: The Art of Intentional Thinking” focuses on healing the long-term effects of trauma and the behaviors, patterns, and decisions we make stemming from our childhood imprint.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Dr. Clarissa J. Sparks: Welcome to spark stories like business radio brought to you by the Atlanta Business Radio Network. Every week, entrepreneurs and experts share the stories behind the brand who they are, what they do, and why their brands matter. I’m your host, Clarissa de Sparks. In our own series, we dive into the everyday operations of inspiring small business owners in our community. You can listen live on Saturdays at 10 a.m. or the rebroadcast at WW dot Business RadioX dot com. Today we’re going to talk about what brands need to know about mental health. Please allow me to introduce you to one of our amazing community leaders who owns it, Marissa Jones. Marissa is a teacher, community builder and mindset coach. After leading a successful career as an architect and strategic advisor, leading global multimillion dollar technology projects, she published her memoir, The Lotus Tattoo One Woman’s Grit From Bully to Redemption and 2019 and Now focuses on helping women balance mental health challenges with career success. Marissa signature program is for those seeking to find their purpose and authentic authenticity in life. She offers a six month intensive boot camp mindset warrior, The Art of Intentional Thinking, which focuses on healing, the long term effects of trauma and the behaviors, patterns and decisions we make stemming from our childhood imprint. Marissa is taking the step to launch your company, your brave in the world of entrepreneurship. I have three questions. Please tell our listeners who you are, what you do, and why your brand matters. So please introduce yourself.

Marisa Jones: Hi, Clarissa. Thank you so much for having me on the show. I’m so excited. So I am Rhys-jones and I am a mindset coach. I’m an author and I’m a community builder where I love to build communities around mental health and just having discussions around the topic of mental health, depression, suicidal ideation, PTSD, any, any individual who’s gone through or whether it’s high school kids, because I used to be a bully myself when I was a child, whether it’s veterans, because the impacts of trauma are the same no matter who you are, right? If you’ve experienced trauma, the impacts might be more extreme in one individual or another, but most of the impacts are the same. And it’s the depression, it’s the mental illness, it’s the the PTSD and suicidal ideations and so forth. And so I help women. I focus on women because I have a professional corporate background, 30 years in corporate I.T. and I love to focus on women because I found that in my career and my industry, there were very few women that I had as mentors, and there was very few women that I could look up to. And the higher I got up in the corporate ladder, the harder it was for me to find someone that was like minded that I can go to for support. And especially when I was going through my own mental health issues during my career, I didn’t feel like I had anyone to reach out to. So that’s who I am and my brand matters because mental health is really, really important to me. And I want to make sure that my branding comes across as very caring.

Dr. Clarissa J. Sparks: Right.

Marisa Jones: And someone who brings people together to have discussions around the importance of talking about mental health.

Dr. Clarissa J. Sparks: Yeah, mental health is a big topic and focus in conversation nationally and at the local level. What advice would you share with women who are just starting out on the journey of entrepreneurship or even are in the early stages? How does mental health impact? Building a brand.

Marisa Jones: Well, you have to be strong. You have to have a strong mental health support system. And so that includes so when you’re building a brand and you’re building a business, you’re working 24 seven, you’re trying to figure out who you are, what your values are, mission is who you’re trying to help. And there’s so many aspects to it. On top of not only deciding what services you need to provide, but how you’re going to show yourself to the world, right? So that you can attract people to you. And, and then you have to learn marketing on top of that. So all of that is really, really stressful. And so trying to trying to maintain good mental health is really important while you’re trying to build your business. If you don’t have that, the self doubt kicks in the the talking of telling yourself that you’re never going to make it. Telling yourself there’s thousands of coaches out there. What makes me so special? Why would someone want to hire me? And so you don’t have to be always on top of your game, right? There’s days that I get depressed. There’s days that life hits me hard. And and I just. I don’t want to do anything. I’m not motivated or I’m sulking or, you know, outside triggers impact me. But I have the resources to go to that I’ve created for myself, whether they’re journaling, whether it’s journaling, meditation, going for a walk or reaching out to my therapist or a friend or, you know, just knowing that you have resources and having a good support system around you is really, really important when you’re trying to build a business and a brand.

Dr. Clarissa J. Sparks: Now, you just mentioned something that I think still has a stigma in the particularly the African American community. Seeking out therapy, seeing a therapist. What point in your life did you say, I need professional help?

Marisa Jones: So I’ve been to a therapist a couple of times in the past. One time, the first time I had gone to a therapist, it was I was having some infertility issues. And and I, you know, I had lost some pregnancies. And I was and I got really depressed. And I went to a therapist and I never thought I would go to a therapist because we didn’t talk about going to therapy. And it was like, you got to be really crazy to go through a therapist. I had an aunt growing up who she was, you know, she had depression and she was always in and out of what they call the sanatorium in New York because of her depression. So I didn’t want to be labeled, but then I didn’t really think it helped me at the time. So then the second time was when I was going through a divorce. And again, I didn’t feel like the therapist really understood me at the time. But then. I found out, you know, just during the pandemic, I was going through some workplace bullying. Ironically, because I was publishing my memoir about being a bully, but I was being harassed and discriminated at at my work environment. And I fell into a depression. I hadn’t had depression in about ten years. And so I fell into a depression. I started getting suicidal ideation began. And I realized because I had spent the past traumas, I knew I needed to jump on it. I knew I needed to get a head start so that it didn’t catch up to me like it did.

Dr. Clarissa J. Sparks: The lazy.

Marisa Jones: Therapist. So we have to really we have to trust someone to be able to do that, to go through the process. But I would have to say the biggest thing is you have to be honest, because if you’re not honest with your therapist, you’re not going to get the help that you that you need.

Dr. Clarissa J. Sparks: Okay. Now, in your case, you are a life coach. So can you tell us the difference between a life coach and a therapist?

Marisa Jones: So I actually call myself a mindset coach. So life coach is very different because a life coach will help someone. A life coach will help someone kind of make decisions about what they want to do with their life. Right. And it’s more of a they’re not they’re guiding someone through questions to help them make their own decisions to move forward. A therapist is someone who focuses on one issue. So if you go to a therapist like I went to a therapist for my infertility issues. So the whole time I was going to my therapist, it was to talk about my infertility issues and the depression I had around that. When I was going through a divorce, I was focused strictly on the divorce. So they’re usually there to solve one problem. A mindset coach is something that I developed my own program for Mindset Coach. So when I looked at certifications for coaching, there was nothing that fit my style of what I was teaching. And so what I do is I literally help women go through and pretty much dissect their entire life and and I help them define their life story, timeline and every single life impact that’s impacted them to this day. So usually I pick the top ten and then we dissect it further and we go to the next level and we say, okay, well, what, what patterns and behaviors do you carry today because of this impact, you know, when you were younger? And then I continue doing that.

Marisa Jones: And what I do is I dissect it where I identify expectations they have from those imprints, values they have discovered through those imprints. And once I help them uncover that who they are, they start to have this awareness of what what makes them tick, what makes them move, why they make decisions the way they do. And so from a mindset perspective, everything is about awareness of who you are, right? So every decision I make, every move I make, everything that I do, all my emotions, all my my thinking is because of what’s been imprinted on me when I was a child. And so all I’m doing is uncovering that because you don’t realize why you do things sometimes. And so I might make decisions that don’t serve me because I don’t really know what the hidden expectations or values are underneath it. But when I really what I really do is I bring awareness to somebody’s full being so that they can start moving forward based on who they really are authentically and how they move through the world. So I try to just change their perspective from who they are and how they interact with the world.

Dr. Clarissa J. Sparks: So it is a visual thinking.

Marisa Jones: It’s very intentional thinking because I have them think very mindfully everything that they do. And it’s so funny because my clients tell me all the time, I never used the word intentional thinking, but they start telling me usually by month two or three, they start telling me I was very intentional in how I was doing this. But these are their own words. I was very you would have been proud of me. I spent quality time. I was very mindful. I was spending time with my kids. I didn’t have my phone with me. I wasn’t multitasking. I was enjoying the moment. It was very intentional, right? So that’s what their behaviors are changing because they’re literally interacting with the world and the people around them very differently just by changing their mindset because of that awareness. Okay.

Dr. Clarissa J. Sparks: So when starting your business or writing your book. What has been the greatest learning from all from those two major accomplishments?

Marisa Jones: Oh, boy. Good question. I would say for my book, the biggest thing I learned was I was already healed when I wrote my book. So it wasn’t like a cathartic thing that a lot of people go through. What I did learn was how much my life paralleled my mom’s life. So there were so many things that I realized when I was writing my story. My mom and I are very, very different people and I love my mom. But she’s a Sicilian immigrant. She’s shorter than me, right? She’s from Italy, from Sicily, you know, speaks broken English, very, very eighth grade education, very different. And yet we lived parallel lives when I think about her journey from moving to America and what happened, and then she was in an abusive marriage and her whole journey, it was it was really surprising that I really followed her journey very similarly, even though I lived a completely different life. So that was an eye opener to me for my book. The second thing was how many people came to me and started telling me their deepest, darkest skeletons in their closet. I did not expect the box. Open up the box. And that’s actually what led me to start my business, because I wasn’t thinking of starting a business when I was publishing my book.

Dr. Clarissa J. Sparks: So the book business came after the book.

Marisa Jones: Yeah. So I published my book and as I was going through the process of publishing my book, I started having now I knew I was going to work with domestic violence centers and trauma centers for mental health. So I talk about branding. I hired professional branding companies to help me come up with my logo, the colors, everything about it. You know, you see the logo on the on where it says everyday being and the first it’s because I’m always doing this like I just loved it. I’m always like, Yeah, let’s do it. Like that’s just who I am. So it was really important that I that the colors were important. My editing, I went through a total of three paid editors for my book Buy whole process for my book cost me $12,000. It was, it was. It wasn’t. I wanted it to be professional because I knew who I wanted to serve with my book. So I donate my book often to like domestic violence shelters for like fundraisers, organizations that that help women survivors and stuff like that. So I knew I wanted it to be professional in that aspect. But, you know, when I started to publish my book, something completely different came out of it. And that was that all my colleagues, all of my girlfriends who are doctors and lawyers and professional career women and even men started coming to me and telling me their stories because, you know, my life has been very colorful.

Marisa Jones: Like, you know, I did a lot of drugs and I went to infertility and I’ve been through two divorces and, you know, I was abused and I was a bully. I mean, the list goes on and on and on. Right? But the whole time I hid it and I was very professional and I had a career, a very successful career in technology because that was the survivor in me trying to make something happen. And so people resonated with different parts of my book. And I had male colleagues telling me, you know, I’m in AA. No one here knows about it. Right? I had women telling me that they had several miscarriages and they’re depressed. And I’ve had other like all these stories start coming out and I thought, wow, this is really powerful. And I found myself just coaching them like just, you know, just talking to them. And I was always a corporate mentor, but I started getting more personal in how I was responding and telling, you know, they were asking me for advice and that’s what led me to start my business. And I decided I need to put together a coaching program. I need to help others experience healing because there’s a lot of hurt people out there.

Dr. Clarissa J. Sparks: There’s a lot of listeners out there who are often in transition and they think about the pivot. So it’s interesting how you pivot it from that corporate space into the entrepreneur space. Now, are you doing are you still doing the best, the best of both worlds, or have you made a full leap into entrepreneurship?

Marisa Jones: So it’s a little bit of both. So right now, so I did I’ve taken time off. So when COVID hit, I left a toxic work environment and then I took a year off and I focused on my business. And then I picked up a. Another so so I can do it pretty much any time. So I picked up a project last year that I worked on for about eight months. Then I took a couple of months off. I just picked up another I.T. project, so I get to do it at my leisure. I wouldn’t say leisure, but I get to do it when I when I need to to bring in extra income until, you know, because my business is new. I only started in October of 2019. I published my memoir and then COVID hit. So I had all these speaking engagements online. I was going to do live workshops and talk about I had talks about mental health, I had talked about being a bully and then COVID hit. So I did have to pivot and I thought, What am I going to do now? And so I thought about, you know, in it my skill sets were teaching workshops and, you know, speaking at conferences. And I thought, well, I’m just going to go online. I didn’t want to stop, you know, I, I thought about stopping, but then it started dragging on and I thought, I can’t sit around, I have to do something. And so that’s when I went online.

Dr. Clarissa J. Sparks: I think that’s so important to know that you have to keep moving. You have to. It’s even when you’re in transition, still doing something to focus because, you know, if you stop, it’s hard to restart.

Marisa Jones: Yes. It’s like going to the gym, right. You stopped going for a week and then you never go again.

Dr. Clarissa J. Sparks: And then you never go again. So you have to use those self motivating to keep you going, to keep that spark, to keep you ignited and going, going after your passion because everyone has a story to tell. And if you’re willing and vulnerable enough to share your story, it’s amazing how many lives you can impact. Like you said, you have people coming to you and sharing their darkest secrets, and that’s just a part of the reward that you get for following your purpose.

Marisa Jones: It definitely feels like it’s my purpose.

Dr. Clarissa J. Sparks: Yeah. And, you know, and having, you know, we learn from our past experiences and that’s what shapes us and creates us and who we are and who we’re becoming and giving ourselves that permission. And I know sometimes it’s entrepreneurs. We don’t give ourselves that permission. So what advice would you give someone who’s just starting out or who has an idea and possibly they’ve already stopped?

Marisa Jones: I keep going, I’ll tell you. So there are days that I’ve had where it was really difficult because I had outside impacts, personal stuff that was going on that didn’t I didn’t want to I wasn’t motivated. Right. And it’s like, I don’t want to go, I don’t want to do this. But I always say to myself, Just do 5 minutes. Just do 5 minutes. Because once you it might take 3 hours to get to the 5 minutes. But if you can get to that 5 minutes before the day is over, that 5 minutes will turn into an hour or maybe 2 hours and you’ll have gotten something done. Yes. And so for me, that’s my challenge all the time. If I don’t feel up to it, I say just get 5 minutes. But I would say the second most important thing is you don’t have to know everything in.

Dr. Clarissa J. Sparks: What you’re doing. That’s good advice.

Marisa Jones: You just you just have to be one step ahead of the person who needs your help. That’s all right. You just have to be one step ahead of the person who’s looking for your help.

Dr. Clarissa J. Sparks: When they’re looking for that help, what what challenges have surprised you the most in your in these last since 2019?

Marisa Jones: Oh, boy. It seems like it’s longer. I would say the challenge is the marketing. I’m just I do not like marketing. So I count on people who really know branding and marketing and all of that. The biggest challenge is doing things that I don’t want to do, you know, as part of the business, like, you know, doing, doing the minutia, stuff like doing the administrative stuff because I just want to do what I love. I love coaching, I love coaching, I love being with clients, you know, the business stuff. I just want to take my brain and dump it and give it to somebody else. I’ve had to hire people, you know, to help out, even when I couldn’t afford it because I didn’t have the time. So I hire people and in spurts, you know, I hire coaches, I hire Vas. You know, I don’t keep them on staff all the time. You know, that’s one thing that people think that they have to do. They have to have a full team around them all the time. You just hire people when you need them, right? And that’s it. Because there’s always somebody out there. And just think about you’re helping somebody who’s trying to run their business that may need your help. Right? If you call a VA and say, I need you for three weeks, maybe they’ve been begging for somebody, maybe they’ve been praying for you or for a new client. You just never know is going to help them, right? So we’re all just helping each other out, right? It’s just energy flow. And so, you know, it’s really important when when you come across those challenges to think about what really you can let go of and get some people to help you out.

Dr. Clarissa J. Sparks: That’s really good. Marisa How I’m all about community and main community focus. How can my community help support your community?

Marisa Jones: Oh, boy, that’s a great question. You know, just just sharing sharing the discussions on mental health. Talking about mental health, you know, just this, you know, I just started a podcast, Women SEO and Reflection. So you’re women entrepreneurs. There’s a lot of great women such as yourself who who are guests and talking about their their journeys with personal growth and mental health. So I think, you know, sharing that it’s hearing other women, I think is really important, hearing other women’s stories and hearing other women, you know, what their challenge is and running businesses and and just just the challenges of life. Right. And so anything that you can do to share what I’m doing would be really helpful. I love I love building communities. As you can see, it’s in my I definitely put that in there. I love connecting people. I love, you know, introducing people who can help each other out because it’s a big world. And we say it’s a small world, but it’s a big world, so let’s help connect each other.

Dr. Clarissa J. Sparks: So that leads into the last question. How can we learn more about you and your journey?

Marisa Jones: All right. So I have a website and it’s called My Every Day Being Bianca, my everyday being dot com, every day being. It’s about getting up every day and defining who you want to be and every day you get to choose. So my website is all about just resources. There’s blogs, there’s recipes, healthy recipes, because what you eat healthy mind equals healthy food equals healthy mind. So my everyday being dot com on LinkedIn under Marissa Jones and I have a Facebook as well every day my every day being so find me and yeah and look for my podcast women CEO and Reflection which launches in two weeks.

Dr. Clarissa J. Sparks: All right. Sounds good. Well, thank you for sharing who you are, what you do, and why your brand matters. Here on Spark Stories, we celebrate business owners today and every day. So listeners, please remember to support your local businesses and express your support by liking their social media platforms. So I want everyone to create a great day. Thank you.

Marisa Jones: Thank you. Thanks, Clarissa.

Dr. Clarissa J. Sparks: Thanks.

About Your Host

sparkstories2022

Dr. Clarissa J. Sparks is a personal brand strategist, trainer, mentor, and investor for women entrepreneurs. She is the founder of She Sparks, a brand strategy design consultancy.

Using her ten-plus years of branding & marketing experience, Dr. Sparks has supported over 4,000 women entrepreneurs in gaining clarity on who they are, what they do, and how they can brand, market, and grow their businesses. Using her Brand Thinking™ Blueprint & Action Plan she gives entrepreneurs the resources and support they need to become the go-to expert in their industry.

Follow Dr. Clarissa Sparks on LinkedIn, Twitter, Instagram and Facebook.

Tagged With: Marisa Jones

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