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Search Results for: marketing matters

Workplace MVP: John Baldino, Humareso

July 19, 2022 by John Ray

John Baldino
Minneapolis St. Paul Studio
Workplace MVP: John Baldino, Humareso
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John Baldino

Workplace MVP: John Baldino, Humareso

John Baldino, President of Humareso, joined the show again after his December 2021 appearance to review his predictions for 2022.  He and host Jamie Gassmann noted how he was right on the mark about trends such as meeting the holistic needs of employees, supporting their well-being, the shift towards more flexibility, companies rethinking their approach to disruption, the wave of resignations and layoffs, and many other timely topics.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Humareso

Humareso is able to strategize with your company and develop plans to manage talent, recruit for skill gaps based on employee inventories, assess markets for growth, develop long-range succession plans and influence a culture of enthusiastic buy-in. Humareso handles all facets of employee engagement and business development. Humareso provides HR solutions and administration for small businesses trying to manage budget and growth.

Humareso sits strategically to support an organization’s vital talent needs. Talent is what they believe in cultivating. They look to drive organizational health through true employee engagement, strategic workforce planning, and invested management training. Having a culture that values people, policy, and performance in the right measures is the differential needed to stand apart from other organizations. Whether your organization has 10 or 100,000 employees, dynamic human resources will build corporate strength and recognize talent contribution.

Company website | LinkedIn

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

John Baldino, MSHRD SPHR SHRM-SCP, Founder and President, Humareso

With 30 years of human resources experience, John’s passion of setting contributors and companies up for success is still going strong.  John is a keynote for US and International Conferences where he shares content and thoughts on leadership, collaboration, and innovation, employee success, organizational design and development as well as inclusion and diversity.

He is the winner of the 2020 Greater Philadelphia HR Consultant of the Year award. John is currently the President of Humareso, a global human resources consulting firm, and the proud dad of 3 amazing young adults.

LinkedIn | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:25] Hey, everyone. Your host, Jamie Gassmann here, and welcome to this episode of Workplace MVP. So, last December 2021, I had the pleasure of interviewing John Baldino, President of Humareso, on our show, and we did a year-end review talking about what challenges or nuances HR and other business leaders navigated over the last year.

Jamie Gassmann: [00:00:48] And during that interview, I asked John what his 2022 predictions were for what would be the areas of challenge or need for change in the workplace this year. So, today, a little over halfway through 2022, we are following up with John to get his update if his predictions came true, and what other challenges is he seeing that we didn’t predict, but that we want to talk about today. So, help me in welcoming Workplace MVP John Baldino, President of Humareso. Welcome to the show, John.

John Baldino: [00:01:23] Thanks, Jamie. Great to be back.

Jamie Gassmann: [00:01:25] Yes, it’s always such a pleasure to have you on the show.

John Baldino: [00:01:28] I appreciate that.

Jamie Gassmann: [00:01:29] So, I did want to start out for any new listeners that might be catching this episode that didn’t have an opportunity to listen in in December, tell us a little bit about your background and your career journey in growing your business.

John Baldino: [00:01:43] Sure. So, I am, you know, 30 years still in human resources and in the veins of leadership development, and organizational development and structure, and all the employee lifecycle components. And so, I started Humareso, it will actually be ten years in a few weeks for Humareso and so that’s really fun. And Humareso is a full-service HR consulting firm. And we just have a great time working with companies across the country at various sizes from startup to enterprise level clients. I’ve got a great staff that’s across the country and just doing some phenomenal work. And it’s really, really been a good time.

John Baldino: [00:02:34] And I’ll just mention, though, my journey, as you said, I started in personnel. Before there was human resources, it was personnel. And I say that because I don’t know that we’ve really kind of given enough props to the fact that in this discipline of human resources, we have had opportunity to evolve out of completely transactional work and mixing it now a bit with some transformational work. Like, helping to look at organizations more holistically.

John Baldino: [00:03:10] And so, those who are practicing HR in various organizations across the country, my colleagues in the profession, there’s been a lot of movement over the last 30 years that I’ve been involved, and probably more movement from a pace standpoint over the last three than any of the 27 before in many ways.

Jamie Gassmann: [00:03:32] Well, they spent so many changes, especially over the last couple of years. And even before then, I think, there were changes especially in that HR arena. So, wow, you’ve definitely come through a lot of that. And congratulations on your upcoming anniversary. That’s exciting.

John Baldino: [00:03:49] It is. It is very exciting. Thank you for that.

Jamie Gassmann: [00:03:52] Absolutely. So, now the moment I’m sure our listeners are looking for. How did you fare in your predictions for this this last year? So, I’m going to start with the first one, overall health of your employees, including religion, emotional, mental, and physical. We kind of talked about how employers need to really be looking at that whole person, as opposed to just the one component, like physical, which a lot of them probably maybe have focused more on over the years. So, tell me a little bit about what are you seeing? Has that come true?

John Baldino: [00:04:29] It has. There’s going to be a theme, I think.

Jamie Gassmann: [00:04:34] You’re like, “I was right.”

John Baldino: [00:04:39] I would say that for sure we certainly not arrived. But I think that what we see over the last six months is a continued deepening of organizations looking at the overall person that works for them, not merely, “How do I keep them healthy? So, I keep my health insurance premiums lower.” Which, that’s unfortunately kind of what some of the attention had been previously. And certainly we’re not going to, like, talk down about the fact that we want our staff to be physically healthy. Of course, if we can provide opportunities for that, please continue to do so.

John Baldino: [00:05:18] But I think that what you and I spoke about, really, was the holistic view, that there is an emotional component to what people are bringing into the workplace. If we didn’t learn anything from COVID and from that pandemic and, honestly, what we’re still going through in certain parts of the country, for sure, it took an emotional toll on people. It was really difficult.

John Baldino: [00:05:42] Like, it was really difficult to stay in your house under mandates from cities and/or state. It was difficult for people to say you cannot come into the office and see these people you’ve worked with for the last four, five, six, seven, ten years. Stay away from each other.

John Baldino: [00:06:05] People are really dealing with some emotional and mental health challenges as a result of that. And I think that the wiser companies today are looking at that saying we’re seeing the residue of that and we’re really needing to be wise about how we provide an outlet for care, for communication, and consideration.

John Baldino: [00:06:30] And so, we’re watching organizations do things that they weren’t doing before, even things like open chat channels on platforms, like Slack or Teams or whatever you might be using, to say we want to work in a spirit of transparency a little differently than we were previously. It wasn’t that we weren’t transparent at all before, perhaps, but now we’ve got to do it with a bit more intention. And we’re going to be proactive in our approach to those things.

John Baldino: [00:07:03] Because if you’re struggling today, we need to know. We’re not going to judge you. We’re really going to help provide some areas of support. And if, for nothing else, just so that people on your team can say, we’re with you, we want to take a minute and not just look at what our production numbers are like for today. It matters, I get it. But we’re also going to take a couple minutes and say, let’s just do a pulse check. How’s everybody feeling today? Green for great, yellow for I’m not so sure, red for I’m really struggling. You know, there’s organizations that are kind of doing that stoplight poster, and that’s great.

John Baldino: [00:07:39] You know, you don’t have to have everybody tell you every bit of their deep, dark secrets or what they’re really struggling with because there is some protection there as well that needs to be understood. But is there an outlet for people to say, I’m going to talk to HR and I’m going to talk to whatever support structures we have within the organization.

John Baldino: [00:08:00] And it needs to be – what we’re also seeing very deliberately – is it’s got to be more than just your immediate manager. It doesn’t mean that it has to exclude the immediate manager, but it has to be more than just that. Because it might be uncomfortable for me to go to my direct supervisor and say, “I’m not feeling great today. My body physically is fine, but I feel just overwhelmed and maybe even depressed. I’m not really sure, but I’m feeling it today.” Because bias is real, that may affect the way a manager could look at that employee.

John Baldino: [00:08:37] So, companies are being wiser about if you’re feeling that way, here’s some other places to go to talk about that, to report that, to ask for resources and support. And so, we’re seeing that happen more and more. So, that’s exciting, I would say, even though it doesn’t sound like the reason for it is exciting, and I appreciate that. But it’s wonderful that we’re being much more deliberate about giving these kinds of resources and outlets.

Jamie Gassmann: [00:09:02] Yeah. Just more mindful of that whole person at work. And they might just need something, you know, that person, an outlet to talk to. And I would agree, sometimes the manager is not going to be the right person they want to have that conversation with. But I think a leader being able to show their own vulnerability and transparency to how they’re feeling can make a huge difference in how that employee shows up too.

John Baldino: [00:09:29] For sure. And, you know, I like to have data and some statistics behind some of what I share because I just want to make sure people know this isn’t Baldino just waxing philosophical because he’s bored. There’s real numbers behind a lot of these things.

John Baldino: [00:09:43] And so, even I would say since the start of the pandemic, and many of you who are listening may remember, maybe the first 6 to 12 months of what we went through, organizations were doing happy hours, “Let’s just get together on Zoom or Teams,” or what have you, and everybody just let’s have a happy hour together. And what we’re seeing statistically is that, there’s been – it depends on the survey – 60 to 65 percent drop off in the happy hour offering at organizations. And that is predominantly pushed because of a healthier outlet.

John Baldino: [00:10:21] What we found is that individuals at organizations who are struggling with emotional or mental health issues to then push them towards happy hour, towards alcohol, became a bit uncomfortable for some organizations. And they thought that’s probably not a great outlet to offer to someone. The intention is great, we get it. The intention is great. Let’s change the dynamic of it a little bit. Let’s not push alcohol as the release in that, but rather the relational communication, rather the let me feel like I belong with some people. That’s the better way to push things.

Jamie Gassmann: [00:11:01] Yeah. Definitely. And kind of hanging out in that overall health, same vein, something that I’m hearing and I heard in some of the interviews I was doing at SHRM recently, where we ran into each other again, was part of your DE&I structure is looking at that whole person and looking at kind of how do you support maybe that religion that that person wants to have shown up at work, and how do you make them feel welcome as that whole individual when you’re looking at it spiritually.

Jamie Gassmann: [00:11:35] I mean, mental health, absolutely. Stigma is reducing everywhere. It’s very exciting to see. Physical, we’ve kind of got that one down. But looking at that religion component, what are you seeing with some of the changes? And what are you hearing within work environments in how they’re starting to embrace different religions that individuals are coming to work with?

John Baldino: [00:11:56] Yeah. That’s a great question. And I would say, out of all of the areas of consideration for individuals that are coming to work, the spiritual vein is probably the one that’s still the weakest in terms of comfort because most business owners, senior leaders, managers don’t know what to do with it. They’re nervous that they may have some sort of compliance infraction by having a conversation with someone or being open to having a conversation with someone.

John Baldino: [00:12:29] And I think that the ones that are doing it really well, what we’re seeing is that, they are just providing a forum for communication and conversation around it. So, for instance, there are some organizations that are being more thoughtful around spiritual and/or religious diversity. I know that there are people who wear, for instance, particular pieces of clothing that represent some of the spirituality that they’re starting to pursue more. Also, for those individuals, who maybe during the remote time of the pandemic, who are now coming back to work, are coming back different as far as an expression of faith is concerned.

John Baldino: [00:13:12] And so, people don’t know how to manage that relationship. “Oh, my goodness. You’re wearing something or your routine is very changed now, and I don’t know if I can say certain things to you. Am I allowed to curse in front of you anymore? Could I split my ham sandwich with you anymore? I don’t know what to do anymore.” And I think that the ones that are doing it really well are creating a place for there to be safe conversation.

John Baldino: [00:13:43] Not everyone is an expert in every area of spirituality. There has to be a place to be able to say, “I’m so sorry. I’m predominantly ignorant about this vein of spirituality that you’re talking about. Can you enlighten me? Can you tell me what it’s been like for you? I don’t have a frame of reference, but I’m really interested in understanding.”

John Baldino: [00:14:03] I think that if you can provide that place for it to be safe, it doesn’t mean it’s the responsibility of the employer to have people pursue spirituality. That is not what we’re saying. But rather when there is an outlet – remember, religious accommodation is still a very real federal allowance within the law – it should be comfortably discussed as anything else where there’s an accommodation or a consideration at play.

John Baldino: [00:14:33] We’re seeing, again, not as high of a percentage as in the other veins of support, but it’s starting to make a way. We actually even know a couple of organizations that have before work, there are some employees who are getting together to pray or to meditate. And they may meditate towards or with a frame of reference towards their own spirituality, but they’re doing it collectively in quiet in a room with others. There are some organizations that we know that actually have a Bible study going on before work.

John Baldino: [00:15:04] Whatever your people are bringing up to say that it might be helpful for them if they can start their day or end their day in a certain way, be open to that. It doesn’t mean that you’re giving acceptance to everything, but just be open to that dialogue.

Jamie Gassmann: [00:15:17] Yeah. Absolutely. It sounds very familiar too. I did another interview with a gal by the name of Soumaya Khalifa, and she talked about even just, you know, being curious or wanting to know more is refreshing. And being able to say have a blessed Ramadan, where normally you wouldn’t hear that, but even just being aware of the fact that she’s celebrating that and that she’s fasting, and maybe asking questions about what that looks like can go a long way with an employee.

John Baldino: [00:15:50] Absolutely. And wouldn’t it be nice to be able to have a conversation with an employee that you know to understand rather than being scared and telling someone, “We’ll just Google it.” Should we really be Googling how to understand everybody else’s spiritual? I’d be terrified to do that. Like, talk to somebody else and just ask them. “I see that you’re taking some extra time during the day, how exciting. What’s that like for you? It seems like you’re much more centered. I’m jealous of that, even. I love the fact that you do.” Have an honest conversation. Be safe in that.

Jamie Gassmann: [00:16:23] Absolutely. Great advice. Love that. So, looking at your second prediction, creative health options. So, that need to think creatively and kind of a little bit out of the box on how you might accommodate somebody’s overall health. So, kind of expanding out of some of the traditional modes, like an EAP, obviously, all employers usually have an EAP for the most part. You know, and that’s always usually a standard kind of offering. But looking at what are some other ways that you can help those employees to promote self-care and taking care of themselves. So, talk to me a little bit about what some of the things that you’re seeing with that.

John Baldino: [00:17:01] Yeah. And, again, I’m so excited to say this has gone in the right direction coming into this year.

Jamie Gassmann: [00:17:07] You were right again is what you’re saying.

John Baldino: [00:17:08] I mean, thank you for saying that. First of all, just to make sure everybody has a frame of reference, so, the EAP, the Employee Assistance Program, those of you that are involved with a smaller business, say, under 100 employees, there’s a good chance that your current medical benefit offering does not include an EAP. So, your frame of reference may be very left of center in that, and that’s okay. Please don’t think that you’ve done something wrong or that your employer is not providing at a level that you need them to. Quite frankly, it’s a product of the volume that goes behind the way health insurance is put together, and that’s why the EAP isn’t thrown in.

John Baldino: [00:17:59] But there are things, so one of the areas that I’ve seen an uptick is at the state level. And for most states, there is an opportunity to connect, you can pick up the phone and dial 211. Just like you can dial 911 for an emergency, 211 can get you to a variety of support resources that, for some things, mimic what an EAP would offer. So, there’s opportunities for counseling, for issues around physical health, all of that health veins that we just spoke about and beyond.

John Baldino: [00:18:37] And so, what we’re seeing is that there’s more organizations pushing out that 211 as part of sort of their resource list within their organizations to say, “Don’t be ashamed, please use this.” Even if we have an EAP, there’s more stuff at the county level that, quite honestly, your taxes are paying for. So, tap into those things. Look for that help there.

John Baldino: [00:19:02] But one of the things that’s become, I think, a growing consideration coming into this year is a step back and looking at the ways in which, from a creative standpoint, wellbeing – not wellness but wellbeing – is looked at. And so, we’re seeing products and service out there now that are marketing to businesses to say, “How’s that health savings account going for you that you were so keen on five years ago? Are people using that?” “There’s money left over at the end of every year. They never use all the benefit that they have that they’re entitled to.” Or December 20th, everybody’s running to CVS to buy Q-tips and cotton balls and contact lens solution, even when they don’t wear contact lenses, just because they want to spend this HSA money that they have.

John Baldino: [00:19:59] And is that really the goal? Like, the goal is not let me stock my medicine cabinet with this stuff that’s not really, really helping me. And so, this wellbeing offering is really, I think, more on a vein that we’re going to see more and more of. We’re already seeing a consideration in a different way to this where employers are saying, “I want to split what I’ve been giving to this HSA between, yeah, I’m going to keep money in a health savings account for you, totally. But I’m not going to put as much. And instead I’m going to put some of that money over to a wellbeing app cafeteria consideration.”

John Baldino: [00:20:39] Again, I’m using cafeteria in a broader sense, meaning pick what works for you. Maybe you want to do things that are physically related for you. Great. You want to take yoga classes, you want to get some equipment to use, whatever, but this wellbeing is also going to give you opportunities for your soul, for your spirit, for your mental health.

John Baldino: [00:21:02] TherapyNotes does a great job with journals covering all kinds of mental health considerations that now an employee can use employer funded components to buy these notebooks and start a journey of moving through anxiety or depression, and keep themselves accountable in a comfortable way. Not to say that it can’t be counseling as well, but this is sort of the upkeep in between visits.

John Baldino: [00:21:29] So, to have these resources where, well, my employer is not going to get involved with my therapy directly because I want to keep that boundary there. But my employer is providing me an opportunity for wellbeing to continue my therapy journey every day. And they don’t even realize it because they’re just providing me with some funds that can be used towards these kinds of resources. Maybe I care a lot about my environment, social issues that affects my wellbeing. Here, I can use some of these set aside funds for this.

John Baldino: [00:22:01] So, we’re seeing creativity in probably the broadest way that I’ve ever seen in the marketplace right now. And those companies that are trying to do things to be thoughtful about their current staff, but also to attract new staff from a talent acquisition standpoint, they’re bragging about having this accessibility for their teams, and that is drawing potential candidates to their organizations who are looking to make a change. And that’s a set apart that, honestly, organizations need today to capture talent.

Jamie Gassmann: [00:22:35] Yeah. Being a little innovative, kind of looking outside of the box, not the standard. That’s great. And I know the next one was more flexibility, which I think has an absolute key in today’s working environment for employers to be looking at. So, talk to me a little bit about what are you seeing from the flexibility side of it in terms of how long the working day should look like. What are those hours look like? Where are you working? You know, tell me a little bit about some of the things you’re seeing that didn’t go away after COVID. And in fact, if not anything, it increased.

John Baldino: [00:23:09] Totally. Isn’t that amazing? Like, it didn’t go away. And, you know, you had some people, some I’m going to say well-meaning, but you may be missing it a little bit, who were saying it’s all going to go back to normal. No. No. And so, part of that is not because the workforce has become lazy. They just don’t want to get on a subway and travel into New York City. They don’t want to get in a car and fight LA traffic. Well, first of all, who does? Let’s be honest.

John Baldino: [00:23:43] But the other part of it is, “Oh, my goodness. People have been as productive at home or even on a hybrid schedule as they were when they were in five days a week, maybe even more productive. Oh, no. Now, what do we do? This is terrible.”

John Baldino: [00:23:59] And I think that we’ve got to be able to say, somebody else’s predictions may have been wrong – not mine – about how that was going to change back. And I think that what we’re seeing today is there are a lot more candidates in the first, I’ll say, phone screen or consideration of a new role, this is one of their first questions, and sometimes even more than how much does the roll pay, “Can I work from home? Can I work from home part time and come into an office? What does hybrid look like? Does remote work mean I have to be at my house all the time? Or can I take my laptop anywhere I want to go to do the work?”

John Baldino: [00:24:48] Now, look, that’s an IT thing. I know there’s some security protocols for some organizations. If you’re looking to get a job in finance, they’re not going to love that you want to be on a cruise, you know, nine months of the year with picking up WiFi signals from all different countries, that’s going to cause an IT professional to have some issues. I get that.

John Baldino: [00:25:08] But by and large, individuals are looking for that kind of flexibility. And I think the smarter companies have said yes. Yeah, it can. It does not mean that you can’t, though, still ask for some level of balance, if you’re an organization that does need to have people come in, if you’re an organization that exclusively has to have people come in. You and I spoke last time about making pizzas. You can’t do that remotely. You’re going to have to come in somewhere, right? So, depending on the industry, don’t apologize for it. Continue.

John Baldino: [00:25:50] And what we’re seeing is organizations that are unapologetic – and I don’t mean obnoxious – but sure of who they are, what kind of work they do, and not having to apologize for it. If you work for a manufacturing company and you build things, you make things, that’s really hard to do remotely, you’re going to have to be together. Engineers will have to get together. Those that are working the manufacturing line have to be there to facilitate that production. Don’t apologize for that.

John Baldino: [00:26:19] And we’re seeing more companies be braver in that, which is healthy. You and I talked last time, we were starting to see a little bit of a caste system, where there was, like, it’s better to have a remote role and terrible if you have to come into work. No. We’re seeing that come back to, I’d say, center. But it doesn’t mean that we’re no longer offering remote work or hybrid work. Smarter companies that are looking to provide that kind of flexibility are doing so, I would say, with some flexibility of hours when possible. They are doing it with some longer gaps in between for some companies.

John Baldino: [00:26:58] So, someone who is still a caretaker for, say, parents or having some child care concerns that they have to take care of, that person saying, “I’m going to need two hours. From 2:00 to 4:00 p.m., I can’t work because I’ve got to go do these things. But I’m going to come back and stay on until 7:00 p.m. to do my eight hour day,” or whatever it might be. You’re seeing some companies saying, “I’m okay with that. I wouldn’t have been two years ago.”

John Baldino: [00:27:27] But we’re so much better now. And as long as your productivity is not hampered, as long as your performance continues to be at the level we need it to be – and this third part is a smart question for organizations to always ask of each individual – as long as your team is aware of what that schedule is and can work with it, not around it, but work with it, I think it’s respectful all the way around.

John Baldino: [00:27:57] Because we have seen some companies not do this well and create friction amongst teammates because there’s the impression that a few people feel like they are covering for this person constantly. It isn’t true necessarily, but it feels like it because for two hours of the day they’re not around, I’m here working, but they’re not. Have that conversation. We’re seeing the smarter companies talking through that with their teams.

Jamie Gassmann: [00:28:22] Yeah. And I know there’s a question I have that I want to dive into is some of the cultural divides that are happening. And I want to cover that here in just a little bit so I can get through showing off your smart predictions here and how they came through. But, yeah, no, there’s that internal perceptions that are happening that I’m excited to dive into a little bit with you to see what you are seeing.

John Baldino: [00:28:49] But changes in sick time was the last one that you predicted in terms of that more workers being okay in coming into the office sick is not okay anymore. If you’re sick, stay home. And if you’re sick, go home. But if you you really can’t work, be sick. And so, I think you said in your interview, if you’re sick, go home and be sick. Don’t bring it here. Just stay where you need to be to get yourself back on track. I think that the super hero in all of us that says, “I’m good, I can make it,” we have to rethink that now in terms of what we might have been doing before COVID. So, tell me a little bit about what you’re seeing with that one.

John Baldino: [00:29:31] Absolutely. I think that what we’re seeing is that there are more organizations championing that sentiment. That they are not going to be able to be okay with people just showing up being sick and putting other people at risk. Even if, look, we get colds. I understand that that they still exist. But why cause tension? Why cause nervousness? Why cause there to be some stress between people for unnecessary reasons? It’s just silly.

John Baldino: [00:30:14] Plus, we have people who have to be really thoughtful about how sickness affects their own wellbeing. To continue to push through those things does create, statistically, resentment with an organization. Even if the organization is not directly asking you to plow through, they’re telling you to be sick, but you keep showing up, you can still develop resentment towards that organization. And so, that residue is unnecessary. You are creating a self-fulfilling prophecy of this company doesn’t appreciate me. That’s a bad thing. You don’t want that.

John Baldino: [00:30:54] And I think that organizations, what we’re seeing in terms of the sick time is, we’d rather you take the extra time. And, yes, you have so many hours. But we’ve seen so much flexibility the past couple of years whether it’s COVID sickness or not, but there’s an accommodation consideration to this that I think there’s wisdom in. And we’re seeing more companies say, “I don’t want to penny pinch about the hours. I really want to be thoughtful.”

John Baldino: [00:31:22] Now, there’s always the exception. Yes, I already see people shaking their heads while I’m saying this. Yes, I know there are people that take advantage. I know. I get to talk to them and say, why are you taking advantage of the company? I get it. But they are the exception. Believe me when I tell you, they are the exception, not the rule. And we have to stop legislating to the exception and start being considerate of those that are the majority.

Jamie Gassmann: [00:31:48] Very great advice. And a job well done on your predictions.

John Baldino: [00:31:53] Thank you so much. I appreciate that.

Jamie Gassmann: [00:31:56] Great job. So, we’re going to dive into a quick commercial from our sponsor, and then we’re going to look into what we’re seeing in 2022 that we didn’t talk about in that prediction show.

Jamie Gassmann: [00:32:07] Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a leading expert in providing behavioral health support to people and organizations facing disruption and critical incidents. Through our evidence-based interventions, specialized evaluations, and tailored behavioral health programs, we promote individual and collective psychological safety and thriving to learn how we can help your workplace make tomorrow better than today by helping your people thrive. Visit r3c.com today.

John Baldino: [00:32:40] So, now looking at what we’re seeing in workplaces today, you know, kind of looking at that cultural divide, so we kind of stay in the same vein of some of the things we’ve been talking about, some of the things I’m hearing from HR leaders in the conversations that I’ve been having is that, even though they might have made that hybrid work environment or the remote work versus working in the office options for the entire team, when you start actually getting kind of settled into that, some people are remote, some are in the office, some are kind of a combination of, they’re seeing that resentment you mentioned and they’re seeing conflict. And, basically, culture breaking down between these employees because of the choices that each person made, even though they were both given that option. What are you seeing and what is some advice that you’ve been giving to leaders in terms of how they can navigate that unexpected kind of challenge?

John Baldino: [00:33:43] Yeah. I think, first of all, it’s a conversation. You’ve got to kind of bring the parties that are involved in this into a room and chat. And a room means like Zoom. Just look at one another. I think that if you’re only doing these things via email, you’re missing it. And, certainly, we foster levels of resentment – to come back to that word – or stress, because we’re letting people fill in the blanks with our tone. And we’ve got to stop, whether that is email, whether it’s a Slack channel, Teams channel, stop just typing everything. Talk to someone.

John Baldino: [00:34:34] I know that sounds silly. And for some people they might think it’s old fashioned. “John, it’s not efficient.” I’m going to tell you something, it is more efficient. Here’s why. Because now I don’t have to run back and have two more conversations to sort of fix an implied tone that someone heard, as opposed to just having the initial conversation. And, yes, yes, that conversation may take ten minutes longer than the chat that I did on Teams. But that chat on Teams now led to 20 more minutes of conversation that I wound up having to have. I’m still net better ten minutes if I had done the communicative right way in the beginning.

John Baldino: [00:35:15] So, when people hear tone and they hear me say, “I’m so sorry that you have not been feeling well. Is there anything that we can do?” There’s a big difference than me just saying what they hear, “I’m sorry you’ve not been feeling well. What can we do?” That sounds cold. You don’t really care. I could mean it with all my heart, but they’re not hearing my tone. They’re not picking up on those things. So, I would say that, honestly, is the basic that should be done by organizations.

John Baldino: [00:35:49] I have to tell you, I challenge even my own team often about getting on the phone or being in a video chat with people. And that’s not even because we’re having tension with anyone. But just to remind them of the familiarity that talking to someone, even virtually, face to face, what that does, what that means, how it affects the dynamic of the conversation. To do that intentionally is, honestly, a very smart strategy. It does not mean that you still can’t use Slack or whatever you’re using. Just mix it up.

John Baldino: [00:36:28] And I think you’re going to watch that issue, for instance, that you just were mentioning, dissipate. Even if someone thinks for a minute, maybe there’s tension here, maybe I should feel a certain sort of way. Because of the deposits you’ve made into the rapport development, they’re going to tip the scales towards giving you the benefit of the doubt, the measure of grace, as opposed to there’s nothing in that bank. I’m just going to think the worst right away.

Jamie Gassmann: [00:36:55] And talking in person is so much more powerful, I’m with you. I mean, email can’t capture it.

John Baldino: [00:37:04] And how many emojis can you do, right? Like, how many punctuation marks? Stop. That start to becomes silly, right?

Jamie Gassmann: [00:37:11] Or then you use the wrong one and you’re like, “Oops, that didn’t send the right message.”

John Baldino: [00:37:14] Oh, my gosh. Or you’re my mom who just sends random things emoji-wise to my kids. And they’re always like, “Should we understand something here that my mom is trying to tell us?” No. No. They were at the beach, she thought she sent them a crab. She sent them a scorpion. My son’s like, “Do you want me dead? Like, what does this mean?” And we can laugh, because if my mom listens, I’m in big trouble. But the idea of I can laugh about that with my kids and my mom because we have more in our relationship bank than just text messages. It matters.

Jamie Gassmann: [00:37:51] It does. Yeah. That’s a great analogy to use in kind of comparison where you’re not going to take it the wrong way because you understand the person behind it, where with a coworker you’re going to only know them as far as you’ve allowed that relationship to build with them. So, it does kind of change that.

Jamie Gassmann: [00:38:09] And then, kind of looking at this and this is something, too, that we’re seeing quite frequently – you know, not really quite frequently, but really a common challenge that primarily in health care space they’re experiencing, but I would say this is in probably a lot of other areas as well, the systemic disruption that workplaces are facing. Discontinued large scale events happening within the country. The pandemic started and then the waves of the pandemic where, “Nope, the cases are down.” “Nope, they’re back up.” And there’s a surge.

Jamie Gassmann: [00:38:42] And then, it’s racial tensions, civil unrest, political divide. We continue to see these things happening within the world that is tipping into the work environments. And what it’s creating is a lot of stress, some burnout. So, what are some of the things that you’re hearing from customers? And when you have a customer experience this, where are you navigating them to get support for that?

John Baldino: [00:39:10] Yeah. I mean, it’s a really great question. And I think that, typically, what we do is take a step back with some clients to say, “Let’s just talk about a general category to start with.” And that general category is disruption. What is it that you would like to be known for when it comes to disruption? It’s an interesting question to ask an organization because it’s like, “Well, John, we want to be a leading disruption. We’re innovative. We’re creative, we want to be at the forefront of disruption in a healthy way to bring our technology forward or process forward or product forward,” whatever it might be.

John Baldino: [00:39:54] And so, I’ll say, “Okay, I believe you. I don’t have a reason to not believe you. I’ll believe you that that’s your intention around disruption.” So, when disruption comes to you, why do you revert back to a non-innovative response? Where does that come from and why is that the default trigger? What that tells me is that there’s some behavioral modification that has to occur. We want to get to good old fashioned psychology and say, “I mean for X to be my response, but I keep defaulting to Y.” Where is that coming from? Stop and take stock of that.

John Baldino: [00:40:41] What we have found some organizations realizing is, “Darn it. We say we’re innovative. But we’re kind of scared of innovation.” Or, “We say we’re really creative, but if I really sit and think about it, I don’t know when we’ve had a really robust creative idea.” We found maybe another product or piece of software that helped us do things better, but is that creativity or is that efficiency? “Oh, man. We’ve overlapped those words and we shouldn’t have.” Efficiency is something different.

John Baldino: [00:41:16] And so, what we try to do is help organizations to say, let’s talk about disruption itself. Don’t worry about it being a social issue, a pandemic, or something else. First, talk about disruption. Now, let’s align your response or what you desire your response to be in disruption to your value system. What is the organization about? Why do you say it’s about that? What does that mean to you and for you? And as a result, how might it impact the way in which disruption is then perceived?

John Baldino: [00:41:55] Because you may think that I’m doing it this way, but your value system is running counter to some of your approach. And people don’t know what to do with it. They don’t know how to perceive what it is that they see. How do we help that? I’m just giving you a couple of steps to start with. Certainly, there’s a lot more to it.

John Baldino: [00:42:14] But working with organizations to say, “let’s just take it in pieces,” because what we’re seeing – and I’ll be very practical – in sort of a recent social disruption is in the Supreme Court change for Roe v. Wade. And whatever side that you fall on, that’s not what I’m getting at. But it is certainly a disruption. It has certainly changed for 50 years what people had grown accustomed to.

John Baldino: [00:42:44] And so, if you chose as an organization to say, “Down with the Supreme Court. We are now going to support every individual in our organization up to $4,000 each time that they seek a procedure like this if they work and live in a state that no longer supports it, because the federal mandate is gone.” That’s fine. If that’s what you’re response is from a disruption standpoint. But are you looking at it just for today or are you looking at it long term?

John Baldino: [00:43:21] One of the things – again, this is practical and philosophical where the roads meet – I have said to people, do you know what kind of utilization those services have been leaned on for your employee population to date? Do you have any sense of that? “No, I don’t.”

John Baldino: [00:43:43] You may. Your finance person is in a corner with a box of tissues sobbing because they’re worried that in your 400,000 person organization, there could be 10,000 people who use this benefit even just once this year. That’s a hit to the budget that was not planned for. And it isn’t only about the social issue, it is also about the financial impact. Be thoughtful about that. There’s no magic in $4,000 and there has to be consideration for that.

John Baldino: [00:44:17] I’m saying those social issues are worthy of your consideration, but approach it the way that you would approach disruption as a whole. How do we put all of our options in front of us? How do we talk through it? How do we collaborate on it with our teams? How do we get there? Because what that would tell us is, not everybody is going to get their way. Someone might want $10,000 a year. Someone might say don’t give them a nickel because of how they might feel about the issue.

John Baldino: [00:44:45] That isn’t the way you make a decision. It can’t just be how people feel. That’s a piece, but it’s not all. How do you approach disruption and then apply it to social issues? Apply it to doing “the right thing” based on your value system of your organization? Don’t lose sight of those things.

Jamie Gassmann: [00:45:02] Yeah. That’s great advice too. And I think that’s important is looking at the value system. Because at the end of the day, when you go off, especially public, on some of those things, it can affect your brand, so, it’s being mindful. And then, ultimately, it can affect those employees too. So, great advice.

John Baldino: [00:45:26] Absolutely. And listen, I want to make sure I say this, companies that are giving $4,000, great. That’s not the issue, at all the issue. But what happens in two years when the issue isn’t as much of a hot button? Let’s say, you decide to kind of wind down that benefit a bit, take it from $4,000 to 2,000 or and take it away completely because the budget is struggling. That may actually be a harder conversation now to have with your people because you were not thoughtful about it in all the ways you should be to start with. And I don’t want to make it just about the money, but for the sake of our conversation, that’s just an easy example to give.

Jamie Gassmann: [00:46:03] Yeah. Absolutely. And it’s in either direction that you lean. Absolutely. So, the other thing that we’re kind of seeing, and from what I’ve heard and what we see, and, obviously we see a lot of it in the media as well, staffing shortages and mass exodus out of certain industries.

Jamie Gassmann: [00:46:20] You know, I have a sister who’s a teacher and she’s like, “Teachers are leaving left and right.” You know, you hear it in health care, nurses, doctors leaving left and right. But then, on top of that, we’ve also got staffing shortages across the board. So, what are some of the things you’re seeing? And how are you helping leaders to navigate that?

John Baldino: [00:46:40] Well, and the other piece that is much more rampant in some ways, in some industries is layoff. We are seeing the layoffs that we’ve talked about that were going to come, and whether that’s because of compensation reasons that they have to sort of right size what we’ve been paying people. And so, organizations are now like, “Oh, my gosh. We can’t afford this long term.” Or the amount of startups that are laying off people, just do a little research alone on tech startups, you’re talking thousands of Americans have been laid off this year so far from tech startup companies or series E, series B funded companies that it’s like, “Oh. We raised 30 million. We’ll be fine.”

John Baldino: [00:47:32] I’m going to tell you something which is scary for me to say out loud, that goes quickly. You hire a whole lot of people, it’ll go quickly. So, you have companies laying off that might not sound like a lot, so-and-so laid off 400 people. Well, when they had 700 people, when they lay off 400, it’s more than 50 percent of their workforce. Don’t be fooled to think it’s only 400. Think about it as a percentage of the organization. That’s a huge impact. Let alone the huge organizations, like Wells Fargo, that are laying off a ton of people in mortgage lending and other divisions of lending as a whole because of the interest rate increase.

John Baldino: [00:48:13] So, now you have people still wanting to find the job that they really want to work in. They’re looking for something better than where they’re currently working. They don’t believe in the organization that they’re a part of anymore, if they ever did quite honestly. Or they are still entertaining and being wooed by some really high paying possible roles. But these same people now are sort of looking at the news and seeing, “Oh, my gosh. Such and such just laid off 2,800 people and so-and-so just laid off 4,000 people. And Netflix is laying off people.” And some of these companies are like, “Oh, shoot. I watch Netflix all day long. How can they not have enough business? What’s happening?”

John Baldino: [00:48:59] Now, you have people taking a moment – which I’m so grateful for – they’re taking a breath to say, “Do I want to self-select out of the company I’m a part of for what I perceive to be the grasping, greener, knowing that there may not be a guarantee I might be on the chopping block in three months of these layoff swing continues across the country?” It’s happening. We talked about a lesson. The Verizon were laying people off. Amazon is laying off people. It’s happening. So, they have to be thoughtful about that.

John Baldino: [00:49:31] Now, that does not mean that the business owner or the manager now can be a jerk once again and say, “Yeah. Go ahead. See if you can find something.” No, no, no. No. No. That’s the wrong response. The answer is, “Why, employee, are you looking elsewhere?” Let’s talk about this a little bit more, because it really may not be about the money at this point, because now there may be nervousness. The right sizing may be happening with some industries to bring down some salary ranges. What else is inspiring you to want to leave?

John Baldino: [00:50:07] And to hear from somebody to say, “It’s a thankless job. No one shows appreciation in this place. You get an offhanded thank you. Or the only way we show thank you is we have pizza the last Friday of every month for lunch. It’s just not enough anymore. It’s just not enough. And by the way, I’m on Atkins. I can’t eat the pizza. Like, nobody knows. Ask people.” But there are so many people who are like, “I don’t eat the pizza. I don’t eat the tacos. I don’t drink the alcohol. But nobody asks me. They assume I should be an assimilate like everybody else. And I live individually. I don’t live corporately. Nobody’s asking me.” That is still where we’re finding organizations struggling.

Jamie Gassmann: [00:51:01] Yeah. And that can make a big difference in an employee, just even that if somebody needs something different than what we’re going to serve today. “Can I get you a salad?”

John Baldino: [00:51:13] Right. And listen, it’s not about taking everybody’s order. I understand that. But if you just have one way to show appreciation, and I’m picking on the pizza thing. Pizza Friday is the last Friday of the month, if that’s it, that is not going to meet everyone. It’s just not. Even the people who like pizza, they want something different or they want to hear appreciation differently.

John Baldino: [00:51:38] And I want to make sure I say this, because I think this is another dynamic that’s really interesting because of what’s been happening in the economy. This year alone, 1.7 million people who retired in the past year are returning to the workforce.

Jamie Gassmann: [00:51:54] Interesting. Wow. The early retirement didn’t stick.

John Baldino: [00:52:01] It did not stick. Because you look at your stocks, you look at your 401K, and you’re like, “Oh, no.” I mean, you see the hit that the 401Ks have taken the past 6 to 12 months. Those that retired last year are saying, “No. I’m not going to make it. What I thought I was going to draw from has shrunk quite a bit.” And they’re coming back. Now, it doesn’t mean that they’re coming back to the same exact role or even full time, but it does mean that they’re coming back into the workforce.

John Baldino: [00:52:38] Now, I sound like an old man, the young upstarts that are like, “Whoever’s got the best offer for me, that’s who I’ll talk to.” And you have retirees saying, “I don’t need the best offer. This is all I really need to make. And I only want to work 25 hours a week. So, if you could give me that for the 25 hours a week, I’ll get the same work done. For some roles, I can get almost fulltime work done in that 25 hours.” And so, then the person who’s thinking, “Make me an offer, you might hear from the employer. I don’t have an offer to make you. We’re covered.”

Jamie Gassmann: [00:53:09] And you get that retiree that’s got how many years of experience that they can bring to the table. That’s fantastic. So, it sounds like there’s some pendulum shifting there, swinging going on in that, which is probably refreshing to hear for some employers who maybe have been experiencing challenges in that area.

Jamie Gassmann: [00:53:31] So, if you could give any advice – just wrapping up our show today – to our listeners of what they should be focused on and what you would advise them to to kind of do in the next five months we have left of the year, what would you leave them with?

John Baldino: [00:53:52] I mean, there’s so many things you could say. But if I’m going to just come down to really, really one core piece, it’s talk to your teams, talk to them. Not talk at them. Not just listen to them. But communicate. Converse with them. And I don’t need it to be some formalized system where you’re like, “Well, I conducted 17 stand up meetings with people this week.” Take a minute. I’m not asking for it to be so categorized. Just make sure that there’s a regular cadence of communication and real conversation. I think you’re going to do really well as you run towards the end of the year. I think you’ll do really, really well.

Jamie Gassmann: [00:54:44] Yeah. Absolutely. And, you know, as normal of any conversation I have with you, we take up that full hour because it’s such a great conversation, great insights and information. So, if our listeners want to get a hold of you, learn more about your organization or just get more advice from you, how can they get a hold of you?

John Baldino: [00:55:03] Thank you. I mean, certainly feel free to go to our website, humareso.com. I am super active on LinkedIn and Twitter, so look me up on both. On Twitter, I’m jbalive. Please feel free to follow, lots of resources and information that gets pushed out there as well, so happy to connect.

Jamie Gassmann: [00:55:25] Wonderful. And thank you so much again for being on our show, John, and sharing your great wisdom, your predictions, your expertise, and kind of filling us in on how leaders can help navigate the current world that we’re in with staffing and employees and other things. So, thank you so much. It’s been an absolute pleasure.

John Baldino: [00:55:45] Always awesome to be with you, Jamie. Thank you.

Jamie Gassmann: [00:55:47] Yes. And we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you have not already done so, make sure to subscribe so you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. And if you are a workplace MVP or know someone who is, we want to know or hear from you, so email us at info@workplace-mvp.com. Thank you all for joining us and have a great rest of your day.

 

 

Tagged With: Business Development, Employee Engagement, HR Solutions, Human Resources, Humareso, Jamie Gassmann, John Baldino, layoffs, R3 Continuum, systemic disruption, Workplace MVP

Keely Collins, Elarbee, Thompson, Sapp & Wilson, LLP; Todd Reid, DKRentals.net; Bill Smith, Double Iron Consulting; and Michelle Wilson, Wilson Legal

July 15, 2022 by John Ray

Double Iron Consulting
Family Business Radio
Keely Collins, Elarbee, Thompson, Sapp & Wilson, LLP; Todd Reid, DKRentals.net; Bill Smith, Double Iron Consulting; and Michelle Wilson, Wilson Legal
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Double Iron Consulting

Keely Collins, Elarbee, Thompson, Sapp & Wilson, LLP, Todd Reid, DKRentals.net, Bill Smith, Double Iron Consulting, and Michelle Wilson, Wilson Legal (Family Business Radio, Episode 34)

Host Anthony Chen welcomed four amazing guests to this episode of Family Business Radio. Keely Collins, attorney at Elarbee, Thompson, Sapp & Wilson discussed risk management and human resource issues in small business. Todd Reid, owner of DKRentals.net described his path to starting a property management business, its unique value, and its international staff. Bill Smith, CEO of Double Iron Consulting, talked about assisting other family businesses after running his own, Royal Cup Coffee. Michelle Wilson, attorney and owner at Wilson Legal, shared her passion for helping people, how it led to her legal career, and the ways she helps her clients. Each guest wove in themes of the complex issues involved in a family business and the need to consider the long game of succession planning.

In Anthony’s closing comments, he spoke on the need to find the right team members as advisors, including a financial advisor, to surround yourself with.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Elarbee, Thompson, Sapp & Wilson, LLP

Elarbee Thompson, an award-winning Atlanta-based law firm, specializes in matters of employment and labor law and complex litigation.

Its experienced attorneys focus on the areas of employee relations, civil rights, equal opportunity, HR counseling, wage and hour compliance, benefits, occupational safety and health, environmental protection, unfair competition, and immigration.

Website | LinkedIn |Twitter

Keely Collins, Attorney, Elarbee, Thompson, Sapp & Wilson, LLP

Keely Collins, Attorney, Elarbee, Thompson, Sapp & Wilson, LLP

As both counselor and advocate for businesses large and small across all sectors, unionized and non-unionized, Keely takes a practical approach to advising and advocating for businesses nationwide. Both small family businesses and corporate boards of directors have benefited from Keely’s attention to the details of law and business, creative solutions, and zealous advocacy for businesses before numerous administrative agencies, and in all levels of state and federal court.

As an experienced collaborator with large organizations’ in-house counsel and general and employment counsel, Keely is trusted by other attorneys to strengthen the value they offer to the organizations they serve.

LinkedIn

DKRentals.net

DKRentals.net is a residential property management company serving the entire metro Atlanta market. DKRentals.net is a full-service property management company that manages single-family houses, condos, townhouses, and multi-family up to 200 doors.

Website | LinkedIn |Facebook

Todd Reid, Founder & Owner, DKRentals.net

Todd Reid, Founder & Owner, DKRentals.net

Todd graduated from North Carolina State University with a degree in Industrial Engineering. He has worked for IBM and Accenture. He also was part of a start-up that designed and manufactured medical cameras for laparoscopic and arthroscopic surgery. This company was sold to Bristol Myers Squibb. This was Todd’s first taste of being an entrepreneur.

In 2003, Todd bought a Homevestors franchise. Homevestors are the “We Buy Ugly Houses” people. Within five years, Todd’s franchise was the larges in the country and was awarded Franchise of the Year. At the peak, Todd’s company was flipping 10 to 12 houses a month.

Many of Todd’s clients requested Todd to also manage their houses. As a result, DKRentals.net was born in 2008 as a property management company.

LinkedIn

Double Iron Consulting

Bill launched Double Iron Consulting in 2021 to serve and help small to medium-sized businesses, family business owners, and executives clarify and achieve their goals.  He understands what it’s like to be in their position and knows the care that goes into a business, especially when it’s a family business.

Bill provides and shares his insights and perspectives on different topics ranging from generational family business and succession issues to dealing with external stakeholders while running a business and to what it’s like transitioning to a new professional journey.

Website | Facebook | LinkedIn

Bill Smith, Founder & CEO, Double Iron Consulting

Bill Smith, Founder & CEO, Double Iron Consulting

Bill launched Double Iron Consulting in 2021 to serve and help small to medium-sized businesses, family business owners, and executives clarify and achieve their goals.  He understands what it’s like to be in their position and knows the care that goes into a business, especially when it’s a family business.

Bill provides and shares his insights and perspectives on different topics ranging from generational family business and succession issues to dealing with external stakeholders while running a business and to what it’s like transitioning to a new professional journey.

LinkedIn

Wilson Legal

Business owners and family leaders are committed to their personal and work families. See where estate planning – wills, trusts, powers of attorney – intersect with your daily life today and in your future. Learn why it’s important to plan ahead to make life transitions more smooth for the people you care about and a tip you can start working on today.

Website | LinkedIn

Michelle Wilson, Attorney/Owner, Wilson Legal

Michelle Wilson, Attorney/Owner, Wilson Legal

Michelle Wilson is an attorney and native of Cumming, Georgia. She specializes in estate planning, eldercare, probate and special needs. She has been making wishes come true and helping people live their best lives since 2008.

At Wilson Legal, the firm seeks to improve the life of each person who crosses their threshold whether they become a client or not. This commitment to service above all else is felt by those who call and ask for help.

Michelle is a trusted advisor who takes the time to craft a solution for each individual and family that actually works. At Wilson Legal, they believe the best life is lived intentionally and by design.

LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Lighthouse Financial, and Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Anthony Chen, Bill Smith, DKRentals.net, Double Iron Consulting, Elarbee Thompson Sapp Wilson LLP, Family Business Radio, Keely Collins, Lighthouse Financial Network, Michelle Wilson, Succession Planning, Todd Reid, Wilson Legal

Dana Weeks With MedTrans Go

July 14, 2022 by Jacob Lapera

DanaWeeks
Tech Talk
Dana Weeks With MedTrans Go
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This episode is brought to you in part by our Co-Sponsor Trevelino/Keller

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DanaWeeksDana Weeks is the Chief Executive Officer and co-founder of MedTrans Go, a healthcare technology start-up based in Atlanta, GA. Prior to joining MedTrans Go, Ms. Weeks co-founded the Black Angel Tech Foundation, created to support and increase the number of underrepresented minorities in technology, and served in her role as President from April 2016 to September 2019. Ms. Weeks has also held leadership positions at AT&T, Pfizer, and in several innovative entrepreneurial ventures.

Ms. Weeks is a member of the Board of Directors of Blue Owl Capital, a member of the Board of Trustees of The Westminster Schools of Atlanta, the Treasurer of the Atlanta Chapter of Jack & Jill, an advisory board member of Stride: Win Your Way, and a Board Member for the Alliance Theater of Atlanta. She also serves on several Task Forces and Committees at both Stanford and Columbia Business School, including serving as a co-chair of the Stanford LEAD Council, a member of the Stanford Humanities & Sciences Council, and a founding member of the Women’s Circle at Columbia Business School. Ms. Weeks earned a B.A. with Honors from Stanford University and an MBA from Columbia Business School.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from Atlanta, Georgia. It’s time for another episode of Tech Talk with your host, Joey Klein.

Joey Kline: [00:00:16] Welcome, everyone. All right. We have a health care I.T. episode of Tech Talk today. We’re going to be chatting with Dana Weeks, the CEO of MedTrans Go. Dana, how are you today?

Dana Weeks: [00:00:26] I’m doing well, thank you.

Joey Kline: [00:00:27] Excellent. Okay. Well, you know, normally we have two or three guests on this show, but we have a very special show where we have you all to ourselves. So we are totally focused on med trends. Go. We’ll get to deep probing questions later on. But just for someone who’s just tuning in and wants a sense of what is med trends go high level. What is the company do? What is your mission?

Dana Weeks: [00:00:53] So just on a high level med trends go is solving the problem of cancellations in health care by providing a technology platform that helps doctors, health care providers and others providing health care services to a range of options, including transportation and interpretation, and the other reasons why cancellations happen.

Joey Kline: [00:01:15] Okay. And so let’s look, I think we’re all familiar with we’ve all canceled doctor’s appointments before. And I think that some people might be listening to saying, well, you know, is it really that big of a deal if I, you know, move my internist checkup or whatever it might be? So help us understand what type of cancellations we’re worried about, why it affects doctors and hospital systems and why it affects outcomes for patients as well.

Dana Weeks: [00:01:42] So I mean, it affects both the patients, but also the health care community. It’s a very disruptive situation when health care providers, if you’re looking at, for example, my co-founder who is an orthopedic surgeon and he dealt with cancellations and he actually still deals with cancellations where people are not able to get to surgeries or procedures. And ultimately it disrupts the flow, makes it hard for surgery centers and other facilities to do what they need to do. So in addition to having to reschedule potentially or in many cases, people don’t come back and actually get their the care that they need. And so the challenge to health care providers is that especially during these times, you want to be able to provide the care to patients and in the time that they need him. And if you then look at the most vulnerable patients, many who are, for example, on dialysis or those that need maternal care, really the the challenge becomes not only do they not get to appointments, that these could be life saving and or life altering situations if you don’t get to your appointments.

Joey Kline: [00:03:07] Okay. So, so we’re talking about a population. So so let’s let’s look at it from the surgery center, right. If you have a surgery scheduled, obviously, that surgery center has a certain number of staff they’ve allocated. They have reserved that spot for several hours. It’s not like you can easily fill it like someone waiting for a haircut. And so if someone doesn’t show up, that is simply lost time and loss of revenue, then you’ve got the person that hasn’t showed up. And if they reschedule, well, the schedule’s probably packed. They’re going to have to wait. Situation might get worse. Or if they don’t, if they don’t have reliable means of transportation, that’s just more time for whatever issue is occurring to fester, I’m assuming.

Dana Weeks: [00:03:50] Yeah, I mean, that is exactly the case. And in many cases you really should be able to get the health care you need when you need it. And if it is a solvable thing, like a transportation or other access issues or not being able to understand your doctor or health care worker, which is required by law, these are things that we should be able to easily access. And the great thing about our platform, it’s not just getting access to a car ride to get to an appointment. So potentially just a sedan ride if you just need to get in and out. But if, for example, you need access through a wheelchair enabled car or a stretcher or we have interpretation in over 100 languages, this allows the health care facilities to have everything at their disposal in one place that can adapt to any needs of patients and patient care. And the additional thing that has been a challenge for many patients are patients that are living in rural areas that are coming into urban areas to get care because they really don’t have access to those health care providers in their local community. And so the fact that they are outside of these urban centers or outside of a close proximity makes it even more challenging. If their transportation is not accessible to them and they often do not go back and just reschedule.

Joey Kline: [00:05:29] That’s that’s right. And I guess, you know, for some listening to this and I think certainly for those sitting across this table, we can sometimes take for granted the flexibility of life that we have and those around us friends, family, peer, group, whatever might be that can help us to an employment if we actually needed it. There are plenty of people who do not have a support network that can easily take them. There are plenty of people who cannot get the time off to do it. And like you said, you know, the rural issue of let’s say that you live in Vidalia, Georgia. Right. And you just do not have the specialty you need. You have to come in to Emory Midtown. That is I mean, that’s basically planning an out of town trip. That’s not just, you know, down the street, you know, easy sort of trek.

Dana Weeks: [00:06:16] Yeah. And even if you had a friend or family who could could take you, potentially, that’s a procedure that you need to do either multiple times or that you need to stay overnight. And folks don’t necessarily have that flexibility to be able to to do that here in Georgia. It’s it’s specifically it’s been a real challenge. We we ranked 40th in the United States when it comes to. Adequate distribution of doctors by specialty and geographic location. So increasingly, many patients who are who are not in reach of of doctors and facilities that can help them get that care.

Joey Kline: [00:06:58] Well, and it seems like, you know, we have to say we have we have an urban rural divide in this country. And there’s plenty of places that we’re not going to talk about on this podcast. But, you know, let’s let’s think about it. You could essentially transplant that situation onto any state. Right? You know, at the end of the day, yes, states are different, but most of them look like 1 to 3, maybe large metropolitan centers and then a bunch of areas spread out. And increasingly, if you’re a talented physician, are you going to go for the big city job or the small rural community that might be shrinking? And so in a world in which we have rural communities which either are staying the same or declining, then how do you get people access to the right health care they need? So I obviously totally get why this is needed. Let’s back up a little bit and talk about how did you discover that this was a problem and that you were the one to solve it?

Dana Weeks: [00:08:00] Well, I think it’s a twofold. So my co-founder, as I mentioned, is a board certified orthopedic surgeon, not only cares to do his orthopedic practice in a in a great way, he cares a lot about the patients. And about six years ago, he had two back to back surgeries canceled in one day. And in one instance, a neighbor had canceled at the last minute the ride that they were going to give. And and the other Spanish interpreter just didn’t show up. And he really didn’t have a one location that he could go to to solve these cancellation issues. And he and I discussed it and we looked into it and we realized this actually a huge challenge in the United States with cancellations in health care. As I’ve said many times in any other industry, 30 to 40% cancellation rates would not is that would not hold.

Joey Kline: [00:09:04] Well, 30 to 40%. Yes, that’s.

Dana Weeks: [00:09:07] Incredible. You know, and depending on where you are, the average is around 30%. And this is an over $150 Billion a year is lost every year on cancellations. And so for him on that particular day, these were high expensive surgeries and it was over 100,000 lost. When you take into account all of the staff that were there that were sitting idle, you were you’re taking into account the doctor’s time not being able to do that surgery. And then, of course, you know, other people could have used that time as well. Sure. And for what he saw and what we see as a majority of this is that these are solvable issues we can we can solve for the cancellation problems of transportation. We can solve for interpretation. And so we set out to build that very platform for health care providers to be able to get that on demand solution with the the safety and security of safe, reliable and predictable services.

Joey Kline: [00:10:11] Okay. All right. So there’s we have an aha moment from a real life example and the journey begins. What is your value? A serial entrepreneur? Are you a health care nut? What is your background that you said? You know what, I’m going to solve this. I’m going to dedicate myself to solving this.

Dana Weeks: [00:10:30] Well, for me specifically, yes, I am a health care nut. I am a technology nut, and I am a serial entrepreneur. I’ve done a number of different ventures where I have, I think from my young age, have looked at situations and think there are solutions to things when when I when I’m encountered with a problem, and especially when it comes to technology. And I think the deeper additional story that I have is my mom about 12 years ago now, was diagnosed with breast cancer and she needed a series of radiation and then chemotherapy appointments. But she lived in New York. I live in Georgia. This is one of those luxuries that I understood that I had where I could go up and help get her to appointments. And I had other family members who could assist her and go with her to be able to do that. And fortunately, now she’s cancer free. And but, you know, just going in and going through that process and understanding the vulnerability, I realized how important just being able to have some. That you can trust that is reliable, that can get you to and from appointments, whether or not your family members are there or are not able to get there. And, you know, it just was one of those real world experiences that matched my background and desire to kind of explore and create and solve for health care and technology problems.

Joey Kline: [00:12:12] Yeah, I mean, you know, some of the best companies are born of the seemingly well, that’s obviously not not a mundane experience. But I think you get these these these daily things that we sometimes don’t connect to larger problems or events. And he’d do a little bit of digging and you say, oh my God, how is no one solved this before? And that’s where great companies are born from.

Dana Weeks: [00:12:36] Yeah. And you know, I mean, I think in some senses we’ve seen solutions in in some of the the verticals. So you’ve seen some transportation solutions, you’ve seen some interpretation solutions. But this really combines all of them into one. And we really believe, because we have a health care DNA, that we’ve built a better mousetrap, that we’ve been able to create a very easy to use solution that allows those who are in health care an easy access to a platform that makes sense, that does the billing and invoicing, does the types of fulfills the needs of these customers. And our customers that we have believe this to be true as well. And that’s why we’re growing.

Joey Kline: [00:13:26] And so is your typical customer a regional hospital? Is it a kind of local multi office practice? Is it all across the board?

Dana Weeks: [00:13:37] It really is all across the board. And in some senses, we have now gotten to the stage of the business where we’re really able to focus on some of these industries and areas that are of most need surgical practices and facilities, hospitals. We’re starting to look into payer systems and health insurance companies, but the opportunities are so great if you’re looking at the demographics, the the needs, anything from assisted living care to another area that we really focus in is personal injury and worker’s comp and the ability to really solve for with this network of transportation interpretation providers the cancellation problems for many and it doesn’t matter if you’re a large hospital or a one or two person practice, this gives you that access, the ability to have the top interpretation and transportation providers that are vetted, HIPAA compliant and has that safety and reliability that really you have to be able to have for your patients. And ultimately, the patients want that as well.

Joey Kline: [00:14:56] So let’s let’s talk about the vetting. That’s an interesting topic, right? Because these are you know, this is not just someone signing up to be an Uber X driver. Right. And so how do you go and find the crop of folks, interpretation or transportation that are going to be right for this? What sort of checks do you undergo to make sure that they’re the right partners?

Dana Weeks: [00:15:17] So on the transportation side, we have a ten point certification that they require from everything from background checks to the HIPAA compliance to just a minimum age of of those drivers. And then we continue to do compliance so that we ensure that they have that as well as insurance requirements. And that’s for mainly non emergency medical transportation providers. We realize it’s a fragmented market and they fulfill a need, especially when it comes to wheelchair and stretcher where you can you don’t necessarily need an ambulance, but you definitely don’t need a a taxi that will drop you off at the curb or down the down the street. Sure. However, we want to be able to provide all different options. And so we have a partnership with Lyft where we also for if you only really need a curb to curb solution, that we have access to those as well. But it allows our platform allows you to be matched with the right type of service.

Joey Kline: [00:16:30] That’s very cool. So so let’s I’m curious about the economics. Is this a SAS license where someone’s paying a month a a health care system or doctors? A monthly fee to use it. Is this something where sort of per ride or per transportation session, for lack of a better term, you’re taking a piece of the fee. How does that work?

Dana Weeks: [00:16:51] Yeah, the revenue model is really transactional, although we do have a subscription based so that you are able to access our platform. But that subscription is way the fee is waived if you reach a certain threshold of transactions.

Joey Kline: [00:17:07] Okay. Okay. So you’re you’re going to let’s let’s take your orthopedic surgeon example, right. Or orthopedic surgery center there slice. There’s four offices in a metro area. And as long as they can provide the requisite volume of transactions, essentially you’re making enough off of that that the license fee from them isn’t really necessary. And of course, from their mind, they’re saving all this money in wasted no shows.

Dana Weeks: [00:17:38] Yeah, absolutely. And really, the other part about our platform is we we developed a video interpretation platform to be able to provide American sign language interpretation to our clients who needed it. And it was in the middle of March of 2020 that we were launching it. And the timing from a health care perspective couldn’t have been better, as you know, as that time was becoming one where all these facilities were closing. Telemedicine was becoming increasingly used and utilized overnight. And so in some senses, it really boosted the health care industry’s comfort with using technology solutions and then finding that the technology solutions in some senses can complement what they are doing in person, but also be a very viable option. And so having a telemedicine platform that allows for an interpreter to also be on there in this number of languages that you need, it’s turned out to be a really great access point that people wanted to be able to have the subscription model just to have that platform. If there is a closure for a week, if potentially a patient gets sick with COVID. And so you have to switch that online. And then there’s a real model where many follow up visits don’t necessarily need to be in person. And so this allows for our customers to not necessarily have to invest in another telemedicine platform if their usage of telemedicine is not that great and that they can kind of complement that.

Joey Kline: [00:19:26] So so that’s an interesting, albeit not entirely unexpected with two years of hindsight development, I have I have a health care client and obviously wasn’t planned this way. Right. But I mean, COVID just catapulted their business like they could have never imagined. I would guess that as an entrepreneur with a young company that at the beginning stages it was a bit scary. But, you know, talk to me about how the last two years have been for your company. Kind of once you got your sea legs under you has I’m assuming that it’s been pretty decent growth for the past couple of years.

Dana Weeks: [00:20:02] Yes. I mean, in in many ways, COVID validated the need for health care providers to understand the impact of cancellations. And more so, they’re realizing if, for example, their facility had been shut for a long time, then every single person when they’re actually opening, every single patient was more critical than ever. And so they couldn’t just ignore cancellations. And I think it was one of those stopping moments similar to what Dr. Abagnale had, which was he he had these back to back surgeries canceled where it was happening maybe once each day or something. But when it was that long period of time and these really complex surgeries, then all of a sudden he was like, wait a second, right? How is this really impacting my business? And a similar thing happened, I think, to health care. At the same time, the technology regulations, the technology usage became more prevalent within health care. And so those two things combined really made our solution. One that was here for the times and access to health care. A lot of the issues of cancellations, the reasons for these cancellations were were growing and increasing and we were getting there. But this really catapulted the need in in a way that I think is makes me feel good, because if we can address these issues, we can look at long term. Societal challenges of health disparities and others that in some senses seems daunting. And if we can use this as one particular way that we can solve for and get better care, better solutions for all, then it it’s a win win all around.

Joey Kline: [00:22:03] It does really seem like you’re just scratching the surface here. And obviously, at this stage of your company, it’s it’s important to be focused, you know. You know, lest you sort of get distracted by so many shiny things out there that you’re, you know, nothing to no one. But, you know, I’m curious about the go to market strategy at this point. Has this been doctor a referral doctor network? Has this been an outbound sales team? What is the next 12 to 24 months look like from a growth perspective? Both, you know, pulling people in and kind of pushing out.

Dana Weeks: [00:22:41] So we really have seen how many opportunities there are. And so we’re really looking at data and looking at especially our presence here in the Southeast and Georgia to find those right models and to look at the areas to go to first. And, you know, we’ve we’ve discovered a number of those areas and really want to focus on them here in Georgia and then replicate it. I mean, we’re right now we’re in 11 states, but our strong presence and growth in terms of our go to market strategy is here in the southeast because we can expand in different types of surgical facilities. So to your to your question, we have a sales team. We actually have a strong customer success team. And a lot of that is sort of matching not only do we want to have the sales to to get agreements in place, but to actually have them use us, especially given that it’s a transactional model. And I think that the opportunities are are growing and we get a lot of referrals even from our current customers. And that has been another really great advantage.

Joey Kline: [00:23:59] Yeah. From a geographic standpoint, I mean again, it’s just the universe is so wide. Are you prioritizing going really deep into the states in which you are operating or at this point, it’s let’s let’s get a toehold in as many states as possible and then we can kind of dig in, you know, past the surface from there.

Dana Weeks: [00:24:21] We really have have remained true to that focused approach. And but we have been able to explore new opportunities because we have customers who have a strong presence here in Georgia that are national. And they say, okay, well, we love what we’re doing here with you in Georgia. Can you set up a network in Massachusetts? Can you set up a network in Colorado? And we’ve been able to be successful in that. But one of the exciting parts about having a double sided marketplace in having to find matching service providers of transporters and interpreters to those clients, is that it’s a it’s kind of a lever. It’s a balancing act. So you have the demand, then you have the supply, and then once you have the supply, you want to find more demand. So in many ways, it’s it’s a great way to continue to feed back into what you have. And so that’s where having that focused approach is good so that we if we’ve built up our network of transporters in the Houston area, for example, then we are now looking at getting more clients in that area because it will feed onto each other.

Joey Kline: [00:25:43] I have always been fascinated by companies that have this unique marketing. You can call it a challenge or an opportunity depending upon your mindset where you’re sort of B-to-B to see you. Your product is touching both a business and a consumer. And in addition to that, you, of course, have a network effect that you have to be concerned with. And finding that equilibrium is and there’s no question here, it’s more just it is a very complicated balance and challenge. And I imagine that it is, you know, intellectually rigorous as well as somewhat. You know, it’s hard it’s hard to get right.

Dana Weeks: [00:26:22] I imagine it’s hard to get right. But when we’re talking about health care, it’s a lot easier. And I and my background is in marketing and in management. So in some senses this is for me really fun. Yeah. Because you have the opportunity to impact not only the health care community, but you have the opportunity to impact and disrupt the non-emergency medical transportation market. You have the opportunity to disrupt interpretation and the interpretation market. And the need is so there and so being able to connect those who need those services, those who need the business with the right patients, the right customers, it’s a win win for everybody.

Joey Kline: [00:27:11] So if if you came back here in 12 months and we were to sit down and say what what has happened in the last 12 months, what has changed with that Transco? What are the top couple of whatever? Choose one, two, three, everybody you want that you want to be able to say you have accomplished product funding team, whatever it might be in the next 12 months.

Dana Weeks: [00:27:34] Well, in the next 12 months, we are looking to go bigger and scale more. And a lot of that has to do with some of the customers that are in our pipeline. We are about to close a big hospital deal and we will be looking at and talking to a couple of insurance companies and payer systems. And the ability to adapt our technology to these larger customers is in the pipeline. We have a number of compliance upgrades to compliance, others that will make our platform easily plugged into some of the larger systems. And we see that as tremendous opportunity to not just continue to see the growth that we’re seeing, but really accelerate that growth and and seize upon a real need. And in talking to those that were that are in our pipeline, they they see how our product can really help them reduce costs, increase revenue, help provide better patient care, help in terms of hospitals, really make the the process more efficient.

Joey Kline: [00:28:54] Yeah. I mean, as I’m thinking about this, okay, so I’ve heard of transportation matters is not the right term, but I’ve heard of, you know, you know, companies that can help augment transportation. Right. I’ve heard of companies that can do some interpretation work. I’ve never heard of a company before that really focuses on no shows, is there I mean, is there really anything out there, one that focuses as much on cancellations and two, combines all of these things together?

Dana Weeks: [00:29:25] I don’t know. One that combines all of these things together. Yeah, but there are definitely folks who are looking at no shows and in a number of different ways, I mean, there are other ways that to to look at it. But transportation and interpretation are the two. Number one, reasons why cancellations in health care happen. Over 54% of cancellations are due to those two reasons. And so that’s why we focus on them. And in many ways, people who are not necessarily in health care, they’re like, well, that’s an interesting marriage. Why would you have interpretation and transportation? They seem so dissimilar, however, for a health care provider that are increasingly taxed, burdened, busy, tired with potential staff transitions, they really need a an all encompassing solution that doesn’t matter what the patient is, the cause of that cancellation, we have an easy solution that’s all combined into one.

Joey Kline: [00:30:24] Well, and I imagine that there is a decent. Okay, so if you if you take the whole pie of cancellations right there is I’m going to guess some significant minority for whom both the translation as well as transportation are acute issues. Right. You’ve got some folks that you know, it’s an either or but you know, I imagine the population that you see that is vulnerable to this sort of thing. There’s going to be a decent number of folks in there that need both of those and more.

Dana Weeks: [00:30:55] I mean, I, I totally agree. And, you know, when it comes to health care, you really want that trust factor. You really want to be able to get there, understand your customer, I mean, understand your health care provider, and then trust that you can get home safely and reliable reliably. And so having a network that has done. That has been and done the vetting for you really does help the patient primarily, but also those health care providers provide better care and better solve the the more the bigger challenges of running a practice in today’s world.

Joey Kline: [00:31:40] That is all super exciting, challenging, but a very good challenge. So anyone listening that has this has piqued their interest. They want to learn more. How can they get in touch with you or and or learn more about med trends? Go.

Dana Weeks: [00:31:54] So you can find us on the web at med trends. Go Med Trans Geo or geo and or you can call us at 400 4826 7300 and we’re excited to provide more information, connect you with someone on the team. And, you know, we do get a lot of referrals, sometimes patients and you know, again, we are right now a business to business operation, but the patients are really the ultimate end user. And so if patients also hear about this, too, it makes a lot of sense. And, you know, we want them to be asking their health care providers as well how they can partner with med trends. Go.

Joey Kline: [00:32:46] That’s great. Well, Dana Weeks, CEO of Med Transco, solving health care, one cancellation at a time. Thank you so much for coming.

Dana Weeks: [00:32:54] Thank you so much. Nice talking to you.

 

Tagged With: Dana Weeks, MedTrans Go

LIVE from RISKWORLD 2022: Lindsey Durosko and Chris von Eljaszewicz, Imperium Consulting

July 13, 2022 by John Ray

Imperium Consulting
Minneapolis St. Paul Studio
LIVE from RISKWORLD 2022: Lindsey Durosko and Chris von Eljaszewicz, Imperium Consulting
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Imperium Consulting

LIVE from RISKWORLD 2022: Lindsey Durosko and Chris von Eljaszewicz, Imperium Consulting

Lindsey Durosko and Chris von Eljaszewicz, each Managers at Imperium Consulting, sat down with host Jamie Gassmann in the R3 Continuum booth to share Imperium’s work as a claims consultant, supporting businesses in the cumbersome claims process. They discussed the kinds of claims they assist with, their process, their experience at the conference, and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast from the RIMS 2022 RISKWORLD Conference held at the Moscone Center in San Francisco, California.

Imperium Consulting

Recovery and resiliency are closely correlated with risk management before an event and claim resolution after a financial loss. Through a multidisciplinary team with specialized industry and financial expertise, Imperium Consulting Group helps clients measure and mitigate the economic impact of property loss and contract disputes, so organizations can keep growing.

Imperium goes beyond just being claims experts and provides sound strategies to help clients evaluate and make critical decisions. Core to this is an understanding that organizations facing uncertainty need to quickly assess the extent of a problem, what it will take to fix it, how much it will cost, and how long it will take.

Imperium Consulting Group’s core competencies are to measure time, scope, and cost. Imperium’s experts specialize in multiple claims processes, including insurance claims, contract disputes, and government contract claims. Our experts provide support ranging from presentations during a loss adjustment process to expert testimony as part of a dispute resolution process. Our multi-disciplined team helps clients focus a recovery strategy that uses best practices and common sense, tailored to the needs of an engagement.

Company website |  LinkedIn

Lindsey Durosko, Manager, Imperium Consulting

Lindsey Durosko, Manager, Imperium Consulting

Lindsey Durosko is a Manager for Imperium Consulting Group. Over the years, Lindsey has provided detailed analysis and day-to-day management of a variety of consulting engagements, including contract litigation/expert witness support; government contract claims; construction disputes and insurance claims, data analytics, and contract/project auditing.

  • BS in Systems Engineering and Business Administration, The George Washington University
  • Presidential Academic Scholarship, Victoria University in New Zealand
  • Professional Affiliations Member, NY RIMS Chapter

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Chris von Eljaszewicz, Manager, Imperium Consulting

Chris von Eljaszewicz, Manager, Imperium Consulting

Chris is a Director at Imperium Consulting Group. Chris adds to Imperium’s credentialing across a range of client solutions, including complex insurance claims, complex cyber claims, representation and warranty claims, construction-related claims, matters involving litigation, data analytics and corporate recovery. Chris is a 16-year financial advisory services industry veteran and has been providing complex damages analysis, litigation support and consulting services for clients on a wide variety of matters in various industries, including, but not limited to, energy, real estate, healthcare, and manufacturing.  In addition, Chris has experience in fraud investigations (fidelity claims), litigation support/dispute resolution consulting, financial and operational restructurings, and eDiscovery. MA in International Relations and National Security, St. Mary’s University.

  • BBA in Finance and Management, University of Texas
  • Professional Accreditations: CFE
  • Professional Affiliations: ACFE, YPE, Houston RIMS Chapter

LinkedIn

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting Live from RISKWORLD 2022 at the Moscone Center in San Francisco, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in helping workplaces thrive during disruptive times. Now, here’s your host.

Jamie Gassmann: [00:00:22] Hi, everyone. Your host, Jamie Gassmann here with Workplace MVP. And I am coming to you from the RISKWORLD 2022 Expo Hall in R3 Continuum’s booth. And joining me is Lindsey Durosko and Chris Chris von Eljaszewicz from Imperium Consulting Group.

Lindsey Durosko: [00:00:42] That’s right.

Jamie Gassmann: [00:00:43] Welcome to the show, you two.

Chris von Eljaszewicz: [00:00:44] Thanks for having us.

Lindsey Durosko: [00:00:45] Thanks so much. Excited to be here.

Jamie Gassmann: [00:00:47] And did I pronounce both your names accurately? I know I was practicing before we got on audio radio.

Chris von Eljaszewicz: [00:00:53] Right. That is correct.

Jamie Gassmann: [00:00:53] Wonderful. So, tell me a little bit about your company, and a little bit about you, and, you know, why you’re here at the RIMS Show.

Lindsey Durosko: [00:01:01] Yeah, I’ll start. So, claims consulting is really what we do. So, we do builder’s risk claims, contract dispute claims, anything where there’s been a loss or where there was a loss. Maybe a fire, a flood, we come in and help to mitigate that loss, recover any moneys to the policyholder, the insured, and help them recover to where they were pre-loss.

Jamie Gassmann: [00:01:23] OKay. And, no,w I know, Chris, you’re the director.

Chris von Eljaszewicz: [00:01:26] Yes.

Jamie Gassmann: [00:01:26] So, talk to me a little bit about kind of your background and what you do for the organization.

Lindsey Durosko: [00:01:31] Right. So, my background is in finance and management. So, I’ve been doing calculating economic damages for a long time now. And with Imperium, it’s basically the same thing. We calculate the loss, see what happened, and try to get as much value back to the policyholders as possible.

Jamie Gassmann: [00:01:51] Yeah. And so, you guys are an exhibitor here at the conference.

Chris von Eljaszewicz: [00:01:54] Yes.

Lindsey Durosko: [00:01:54] We are.

Jamie Gassmann: [00:01:55] So, you know, I know it’s kind of the first day, and it’s only about like halfway through, like, the first few hours of the show. So, how has it been so far for you in terms of traffic and the conversations that you’ve been having?

Lindsey Durosko: [00:02:09] Yeah, we’ve gotten quite a bit of traffic, which has been nice at our booth. We’re booth 410, to get that out there. Who’s been coming to our booth, Chris? A lot of people who are in risk, risk mitigation-

Chris von Eljaszewicz: [00:02:23] Mitigation, right.

Lindsey Durosko: [00:02:23] … and restoration companies. But we’ve been having great conversations just about how we can help mitigate losses. And everybody kind of has that same mindset here too, like what can we do to make sure we put the risk everywhere else? And that’s what-

Jamie Gassmann: [00:02:40] Yeah, and offset it. So, in terms of like a customer coming to you, and you talk about the mitigation of those losses, that’s from a physical perspective, right? Property laws maybe, some of the liability around that. Talk to me a little bit about what does that customer experience look like. So, if I’m a policyholder with you, and I’m coming to you because something has happened-

Chris von Eljaszewicz: [00:03:00] Something happened.

Jamie Gassmann: [00:03:01] … kind of walk me through the scenario of like what does your services look like, and how do you dive into evaluating that risk that I might have?

Chris von Eljaszewicz: [00:03:13] So, they would call us up, and we would kind of guide them through the process, like you would probably set up a couple of different account numbers just to pull in the costs with everything that’s related to the claim, so it’s easier to separate that from your daily business that you do. And then, they would just start sending us. For instance, if there’s a loss, they would start sending us like invoices and things like that. We would start to categorize those and review the policy to see how those fit in and just kind of put together a claim for them. And I had a conversation earlier with a gentleman, he didn’t know that even existed. But, actually, in the policy, there is a clause, a section there for a claim preparation. And it’s covered. It’s covered by the policy, so cost.

Jamie Gassmann: [00:03:59] Helps them kind of organize it, so they’re kind of maybe seeing everything collectively.

Chris von Eljaszewicz: [00:04:05] Right.

Lindsey Durosko: [00:04:05] Right. And I think, sometimes, it’s hard for the policyholder to translate their issues to the carrier. So, we kind of are the middleman to help them put together all their costs, put together that claim in a way that makes sense to the carrier to get as much money as we can from the carrier to the insured. So, we’re basically like an advocate on behalf of the client, working for them to make sure, you know, we can put everything together that’s possible. Like Chris said, putting together invoices, putting together all that backup documentation that the policyholders just don’t have the resources to do, you know, on a daily basis. And they become quite cumbersome, you know, these RFIs that we get back from the carrier. So, it’s good to have somebody else, an expert, come in and be able to evaluate and put together a strategy in, you know, recovering that claim and bringing you to the pre-loss, you know.

Jamie Gassmann: [00:04:53] Yeah. And I’m imagining if somebody is going through like, let’s say, a fire in their facility, I mean, that’s overwhelming in and of itself. They’ve got their people they’ve got to take care of.

Chris von Eljaszewicz: [00:05:00] All of these.

Jamie Gassmann: [00:05:01] So, having someone like you to be able to help them with-

Chris von Eljaszewicz: [00:05:03] We’ll take that off their heads, yeah.

Jamie Gassmann: [00:05:04] … that’s fantastic.

Chris von Eljaszewicz: [00:05:07] Yeah, yeah.

Lindsey Durosko: [00:05:07] It’s a little bit of peace of mind, too, for the insured. You know, somebody who’s gone through before and knows what they’re doing, especially if they’ve never had a claim or had that experience before because it’s scary, you know.

Lindsey Durosko: [00:05:20] And we take that off a lot, so they can worry about getting their business back together again, and we handle all the back stuff, so we can put the claim together. We also do BI values, business interruption values. So, if you’re in the renewal process or you’re trying to get insurance, like, okay, how much insurance should I buy for my business? And we also evaluate, okay, you know, where are your exposures and things like that, and we look at that too.

Jamie Gassmann: [00:05:45] Yeah, that’s fantastic because I mean, I got to imagine as a business owner, that’s really hard to calculate, right?

Chris von Eljaszewicz: [00:05:50] Yeah.

Jamie Gassmann: [00:05:51] You know, how much should I be purchasing to cover all of my assets and making sure that if something were to happen, I can-

Lindsey Durosko: [00:05:56] Right.

Jamie Gassmann: [00:05:57] Because obviously some of those situations, they’re not planned. They’re, you know-

Lindsey Durosko: [00:06:01] Exactly.

Jamie Gassmann: [00:06:02] You have no idea, and you’ve got now an interruption, and how do you get yourself back on track faster?

Chris von Eljaszewicz: [00:06:07] Exactly.

Jamie Gassmann: [00:06:07] Yeah.

Jamie Gassmann: [00:06:08] Amazing.

Lindsey Durosko: [00:06:08] Yeah. And you can imagine with COVID, all of these business have been interrupted. The world was interrupted. So, that’s been a huge, you know, setback for so many different companies. And we’ve come in and helped a lot of policyholders in that area.

Chris von Eljaszewicz: [00:06:21] And navigate the COVID stuff.

Lindsey Durosko: [00:06:23] Yeah.

Chris von Eljaszewicz: [00:06:23] Because it’s very challenging times.

Jamie Gassmann: [00:06:24] Yeah, absolutely. Well, it’s been awesome chatting with both of you.

Chris von Eljaszewicz: [00:06:28] Thank you.

Jamie Gassmann: [00:06:28] If somebody wanted to get a hold of you that might be listening in, how can they get a hold of you or would you want to direct them to get more information?

Lindsey Durosko: [00:06:36] They should visit us on our website. So, wwww.imperiumcg.com. And I’m Lindsay Durosko-

Chris von Eljaszewicz: [00:06:45] Or come by the booth.

Lindsey Durosko: [00:06:46] Yeah, Chris-

Chris von Eljaszewicz: [00:06:46] Come by the booth.

Lindsey Durosko: [00:06:46] Contact us straight from the website, come by our booth, booth 410.

Chris von Eljaszewicz: [00:06:53] Yeah.

Lindsey Durosko: [00:06:54] Again.

Jamie Gassmann: [00:06:54] Wonderful. Well, it’s been an absolute pleasure to have you both on the show. Thank you so much for joining us.

Chris von Eljaszewicz: [00:06:59] Thank you. Thank you very much.

Lindsey Durosko: [00:07:00] Thank you for having us.

Jamie Gassmann: [00:07:01] Absolutely.

Lindsey Durosko: [00:07:02] Having so much fun here at RISKWORLD.

Jamie Gassmann: [00:07:04] Yeah, blast.

Outro: [00:07:06] Thank you for joining us on Workplace MVP. R3 Continuum is a proud sponsor of this show and is delighted to celebrate most valuable professionals who work diligently to secure safe workplaces where employees can thrive.

 

 

Tagged With: Chris von Eljaszewicz, Claims consulting, Imperium Consulting, Jamie Gassmann, Lindsey Durosko, loss mitigation, R3 Continuum, RISKWORLD 2022, Workplace MVP

Workplace MVP LIVE from SHRM 2022: Mario Pecoraro, Alliance Risk Group

July 12, 2022 by John Ray

Mario Pecoraro
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2022: Mario Pecoraro, Alliance Risk Group
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Mario Pecoraro

Workplace MVP LIVE from SHRM 2022: Mario Pecoraro, Alliance Risk Group

On this episode of Workplace MVP, live from SHRM 2022 in New Orleans, host Jamie Gassmann was joined by Mario Pecoraro, CEO of Alliance Risk Group. Mario described his passion for investigation that led him to start Alliance Risk Group in 2005. He and Jamie discussed the types of investigations his firm conducts, various kinds of fraud they see, implications for companies, and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2022 SHRM Annual Conference held at the New Orleans Convention Center in New Orleans, Louisiana.

Alliance Risk Group

Alliance Risk Group, Inc. (started out as Alliance Worldwide Investigative Group, a company founded in 2005 by CEO Mario Pecoraro. In 2020, the company united its services under one name – Alliance Risk Group, Inc., one logo, and one mission – to reduce risk and inspire confidence! Alliance Risk Group inspires confidence by providing risk mitigation solutions globally.

The services include due-diligence-based background investigations customizable to a variety of industries including banking/finance, technology, energy, gaming/hospitality, transportation, staffing, healthcare, and more. Alliance also performs surveillance and complete SIU investigations for insurance and corporate professionals.

In addition, their litigation support team (formerly known as Avvocato Litigation Support International) offers complete legal support including service of process on a local, state, national and international level. They serve law firms of all sizes, in-house legal departments of major corporations and government agencies that need service of process anywhere.

Their claims adjusting team, (formerly known as Preferred Adjustment Company) provides full-service claims handling and property/casualty adjusting services for insurance carriers, self-insured companies, and attorneys. Alliance Risk Group’s experienced crew of adjusters are strategically located throughout New York and surrounding states. They are available to service claims on a regional and multi-state level.

Company website | LinkedIn | Facebook |Twitter

Mario Pecoraro, CEO, Alliance Risk Group

Mario Pecoraro, CEO, Alliance Risk Group

Mario Pecoraro is an entrepreneur, corporate visionary, author, and founder of Alliance Risk Group Inc.  The company specializes in background screening and insurance fraud investigations. Our legal support team provides service of process on a local, state, national and international level. In addition, Alliance Risk Group provides full-service claims handling and property/casualty adjusting services for insurance carriers, self-insured companies and attorneys.  A member of the Professional Background Screening Association, (PBSA) Alliance employees hold FCRA Advanced Certification.  With more than 25 years of proven experience in due-diligence-based investigative services, Mario Pecoraro has spearheaded the growth of the company in a short period of time to become a leader in the insurance and background investigation fields, property/casualty adjusting and process service industries.

Prior to founding the company in 2005 (previously known as Alliance Worldwide Investigative Group) Mario worked for fifteen years as a private investigator in his parent’s family-owned firm and conducted in excess of 2,500 hours of field investigative work, skip-tracing, asset investigations and locating missing persons, heirs and witnesses. He graduated Cum Laude with a Bachelor of Science degree in Criminal Justice and Italian from the State University of New York at Albany.

Mario serves on the Executive Boards of many industry organizations and community not-for-profit organizations. He recently published a book, available on Amazon.com, that targets large employers, self-insured employers, insurance carriers, third-party administrators and workers’ comp professionals. “The Claim Game: Twenty Best Practices When Managing and Investigating Workers’ Comp Claims” provides readers with Best Practices on how best to reduce overall risk related to fraudulent workers’ compensation claims.

His second book, “Avoiding Costly Hiring Mistakes,” was published in the summer of 2019. It provides all the tips, best practices, and warning signs HR Professionals should look for when making hiring decisions.

Pecoraro conducts accredited webinars and has presented at conferences across the country. He is sought out as an expert on investigative matters and has been featured on local and national media outlets. The company was recently featured on ABC’s investigative news show 20/20 and described as the “gold standard” for those who want to screen out the fakes.” To view the segment, click here. He also interviewed by Brian Sullivan on Fox News Your World with Neil Cavuto discussing why some companies hire investigators when employees play hooky.

He was honored by his peers as an “outstanding business person” for conducting risk management and quality due-diligence based investigative services with integrity and his company was named a “2016 Best Places to Work” by the Albany Business Review.

LinkedIn

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from SHRM 2022 at the New Orleans Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in helping workplaces thrive during disruptive times. Now, here’s your host.

Jamie Gassmann: [00:00:20] Hey, everyone. Your host here, Jaime Gassmann, at the R3 Continuum Booth, our show sponsor. And we are coming to you from SHRM 2022 Exhibit Hall. And with me is Mario Pecoraro from Alliance Risk Group. Welcome to the show, Mario.

Mario Pecoraro: [00:00:38] Good morning, Jamie. Thank you for having me.

Jamie Gassmann: [00:00:40] So, let’s start, tell us a little bit about your background and how you became the CEO of Alliance Risk Group and all of your expertise in what you do.

Mario Pecoraro: [00:00:48] Oh, great. So thank you once again for having me. I come to the industry with a pretty unique background and that I grew up in a family-owned business, worked with my dad, who was an old-school gumshoe, old-school private investigator. And, I learned at a pretty young age that I really had a strong passion for catching the bad guys, right, and doing the investigating needed to get the truth out there.

Mario Pecoraro: [00:01:15] So, I developed a strong passion probably at the age of 13, 14, was doing ride alongs with my dad, got to learn the ropes of what an investigator does, what surveillance is, how to screen people for organizations before background screening was a thing. And so, I took that strong passion and decided in 2005 that I wanted to launch my own firm, Alliance Risk Group, which was more focused on a scalable model of helping businesses reduce risk. So, Alliance Risk Group was born back in 2005.

Jamie Gassmann: [00:01:46] Yeah. And looking at risk and doing background checks, you have like, you know, I’m sure you’ve got some crazy interesting stories that H.R. leaders should be taking notice of. Do you have anything off the top of your mind that like is most interesting where you kind of use that as your way to warn why this is so important to look into?

Mario Pecoraro: [00:02:04] Yeah. So there are so many different aspects of background screening that are applicable. So, when it comes to the process itself, there’s a lot of regulations and rules that must be followed. And so, early on in the process, most of the companies doing this try to be as compliant as they could, but they struggle with how do you keep bad people out and reduce your risk. So through the years, a lot of laws have changed and a lot of compliance has taken place. But with that, the bad people have never really stopped, right? So, people are still trying to get into organizations. So, we’ve seen everything from people who falsified credentials, falsified resumes.

Mario Pecoraro: [00:02:41] We were privileged to be on ABC’s 2020 about six, seven years ago and they did a whole story on the extent to which an applicant will go to falsify their background. And the story was all about this guy that we ended up catching that was running a diploma mill out of Ohio. And by day, he was a factory worker. By night, he ran a diploma mill. So, if you wanted to graduate from DeVry University, you let him know. You tell him the year of graduation, he create a nice diploma. And basically, he did this for several people who were struggling. So, we were able to catch this on several people.

Jamie Gassmann: [00:03:16] Wow! That’s why I love doing this show. You always learn something new. I would have never thought that somebody would actually do that. That’s interesting.

Mario Pecoraro: [00:03:22] Yeah, for sure. So, people go to all extents to try to get a job. And so, besides references and diplomas, you also get into credentials, right? So, let’s just say they were at one point they needed to have a credential of, say, a manager or director level in the past job, a lot of employers may not verify a past employment, so they’re going to go out and say that they were a director at – we’ll use the example of IMED, a booth across the street. Well, who’s really going to verify that the person was a director at IMED and, you know, let’s just say that they didn’t even work there. If that’s not verified, that becomes an integrity issue. So, a lot of employees try to falsify things in order to justify the position they’re trying to get.

Jamie Gassmann: [00:04:02] Yeah. And looking at that, so they falsify the record of their resume or their background, what kind of risk does that put the company at in hiring somebody that’s done that?

Mario Pecoraro: [00:04:14] Great question. Yeah. So a lot of companies right now, so the risk that that puts them into is a number of risks. So, first of all, from a negligent hiring perspective, if they bring somebody into the workplace that should not have been brought in, whether it’s because of a violent background or false resume, they face potential of a really significant civil liability, not to mention the brand reputation that goes into that. Right? So, if they make a bad hire and now something bad happens and that hits the press, that has a huge impact on the company’s brand overall and its ability to stay in a positive light in the community.

Jamie Gassmann: [00:04:50] So, it could have a significant effect, not to mention the fact that if someone has a violent history and they’re able to get into an organization, we’ve all seen way too often the number of cases where there’s workplace violence, incidents that happened literally every day, where people go back to a job and they commit a violent act, not realizing that maybe a little bit of due diligence could have prevented that person from being brought on.

Jamie Gassmann: [00:05:12] Yeah. And now you are speaking at SHRM this year.

Mario Pecoraro: [00:05:15] I am.

Mario Pecoraro: [00:05:15] So, talk to me about what are you speaking on?

Mario Pecoraro: [00:05:18] So, having been in the industry my entire professional career, I’m very passionate about ensuring that best practices are followed and open in H.R. and talent acquisition leaders’ eyes as to not to take shortcuts in order to bring talent into the organization.

Mario Pecoraro: [00:05:36] So, today’s topic is actually one around the Fair Credit Reporting Act, often termed as FCRA, and some lawsuits that have happened in our industry where failure to follow due process, the proper best practices have resulted in millions of dollars in lawsuits and payouts as well as EEOC violations where there’s been discrimination. There’s also a big issue here with discrimination against people with criminal records that haven’t been given the opportunity for proper due process.

Jamie Gassmann: [00:06:05] Yeah. So if there were like three takeaways you want your audience to have when they walk out of the room after your presentation, what would those be?

Mario Pecoraro: [00:06:12] So, the first takeaway is, you know,there’s no shortcut to due process and due diligence. A lot of times, you know, with technology, people think, “Oh, with A.I. we can get into the background checks and get results quickly.” That’s partially true. But if you don’t do a thorough enough job, you could open the risk of potentially getting sued.

Mario Pecoraro: [00:06:33] The second piece takeaway that I’d like to ensure people walk away with is just reviewing their process, right? If the process has not been reviewed in a while, just make sure that they’re following the latest best practices to reduce risk. And the third is that it’s very easy to get sued today. So, be aware of what can happen to keep yourself out of that potential lawsuit.

Jamie Gassmann: [00:06:53] Yeah. Great advice for right now especially with some employers getting a little desperate for staffing.

Mario Pecoraro: [00:06:59] Very, very challenging these days for sure.

Jamie Gassmann: [00:07:01] Yeah. Wonderful. Well, thank you so much for for being on our show. If somebody wanted to get a hold of you to learn a little bit more or kind of, you know, ask some more questions about things they could be doing differently in their organization, how would they go about doing that?

Mario Pecoraro: [00:07:12] So, they could reach me. I’m on LinkedIn, Mario Pecoraro. You can email me, mpecoraro, that’s P-E-C-O-R-A-R-O, @allianceriskgroup. You can also reach me on Twitter, @marioawig. And, of course, if you Google me, you’ll find me as well, probably in a positive light, not negative one.

Jamie Gassmann: [00:07:33] Wonderful. Thanks again for being on the show. It’s been great chatting with you.

Mario Pecoraro: [00:07:36] Thanks for having me.

Outro: [00:07:41] Thank you for joining us on Workplace MVP. R3 Continuum is a proud sponsor of this show and is delighted to celebrate most valuable professionals who work diligently to secure safe workplaces where employees can thrive.

 

 

Tagged With: Alliance Risk Group, background check, investigation, Mario Pecoraro, R3 Continuum, SHRM 2022, Workplace MVP

Spark Stories Episode 15

July 8, 2022 by Jacob Lapera

SparkStories20224
Spark Stories
Spark Stories Episode 15
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Marisa JonesMarisa Jones, is a teacher, community builder and Mindset Coach. After leading a successful career as an architect and strategic advisor leading global multimillion dollar technology projects, she published her memoir “The Lotus Tattoo: One Woman’s Grit from Bully to Redemption” in 2019 and now focuses on helping women balance mental health challenges with career success.

Marisa’s signature program is for those seeking to find their purpose and authenticity in life. A 6-month intensive bootcamp, “Mindset Warrior: The Art of Intentional Thinking” focuses on healing the long-term effects of trauma and the behaviors, patterns, and decisions we make stemming from our childhood imprint.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Dr. Clarissa J. Sparks: Welcome to spark stories like business radio brought to you by the Atlanta Business Radio Network. Every week, entrepreneurs and experts share the stories behind the brand who they are, what they do, and why their brands matter. I’m your host, Clarissa de Sparks. In our own series, we dive into the everyday operations of inspiring small business owners in our community. You can listen live on Saturdays at 10 a.m. or the rebroadcast at WW dot Business RadioX dot com. Today we’re going to talk about what brands need to know about mental health. Please allow me to introduce you to one of our amazing community leaders who owns it, Marissa Jones. Marissa is a teacher, community builder and mindset coach. After leading a successful career as an architect and strategic advisor, leading global multimillion dollar technology projects, she published her memoir, The Lotus Tattoo One Woman’s Grit From Bully to Redemption and 2019 and Now focuses on helping women balance mental health challenges with career success. Marissa signature program is for those seeking to find their purpose and authentic authenticity in life. She offers a six month intensive boot camp mindset warrior, The Art of Intentional Thinking, which focuses on healing, the long term effects of trauma and the behaviors, patterns and decisions we make stemming from our childhood imprint. Marissa is taking the step to launch your company, your brave in the world of entrepreneurship. I have three questions. Please tell our listeners who you are, what you do, and why your brand matters. So please introduce yourself.

Marisa Jones: Hi, Clarissa. Thank you so much for having me on the show. I’m so excited. So I am Rhys-jones and I am a mindset coach. I’m an author and I’m a community builder where I love to build communities around mental health and just having discussions around the topic of mental health, depression, suicidal ideation, PTSD, any, any individual who’s gone through or whether it’s high school kids, because I used to be a bully myself when I was a child, whether it’s veterans, because the impacts of trauma are the same no matter who you are, right? If you’ve experienced trauma, the impacts might be more extreme in one individual or another, but most of the impacts are the same. And it’s the depression, it’s the mental illness, it’s the the PTSD and suicidal ideations and so forth. And so I help women. I focus on women because I have a professional corporate background, 30 years in corporate I.T. and I love to focus on women because I found that in my career and my industry, there were very few women that I had as mentors, and there was very few women that I could look up to. And the higher I got up in the corporate ladder, the harder it was for me to find someone that was like minded that I can go to for support. And especially when I was going through my own mental health issues during my career, I didn’t feel like I had anyone to reach out to. So that’s who I am and my brand matters because mental health is really, really important to me. And I want to make sure that my branding comes across as very caring.

Dr. Clarissa J. Sparks: Right.

Marisa Jones: And someone who brings people together to have discussions around the importance of talking about mental health.

Dr. Clarissa J. Sparks: Yeah, mental health is a big topic and focus in conversation nationally and at the local level. What advice would you share with women who are just starting out on the journey of entrepreneurship or even are in the early stages? How does mental health impact? Building a brand.

Marisa Jones: Well, you have to be strong. You have to have a strong mental health support system. And so that includes so when you’re building a brand and you’re building a business, you’re working 24 seven, you’re trying to figure out who you are, what your values are, mission is who you’re trying to help. And there’s so many aspects to it. On top of not only deciding what services you need to provide, but how you’re going to show yourself to the world, right? So that you can attract people to you. And, and then you have to learn marketing on top of that. So all of that is really, really stressful. And so trying to trying to maintain good mental health is really important while you’re trying to build your business. If you don’t have that, the self doubt kicks in the the talking of telling yourself that you’re never going to make it. Telling yourself there’s thousands of coaches out there. What makes me so special? Why would someone want to hire me? And so you don’t have to be always on top of your game, right? There’s days that I get depressed. There’s days that life hits me hard. And and I just. I don’t want to do anything. I’m not motivated or I’m sulking or, you know, outside triggers impact me. But I have the resources to go to that I’ve created for myself, whether they’re journaling, whether it’s journaling, meditation, going for a walk or reaching out to my therapist or a friend or, you know, just knowing that you have resources and having a good support system around you is really, really important when you’re trying to build a business and a brand.

Dr. Clarissa J. Sparks: Now, you just mentioned something that I think still has a stigma in the particularly the African American community. Seeking out therapy, seeing a therapist. What point in your life did you say, I need professional help?

Marisa Jones: So I’ve been to a therapist a couple of times in the past. One time, the first time I had gone to a therapist, it was I was having some infertility issues. And and I, you know, I had lost some pregnancies. And I was and I got really depressed. And I went to a therapist and I never thought I would go to a therapist because we didn’t talk about going to therapy. And it was like, you got to be really crazy to go through a therapist. I had an aunt growing up who she was, you know, she had depression and she was always in and out of what they call the sanatorium in New York because of her depression. So I didn’t want to be labeled, but then I didn’t really think it helped me at the time. So then the second time was when I was going through a divorce. And again, I didn’t feel like the therapist really understood me at the time. But then. I found out, you know, just during the pandemic, I was going through some workplace bullying. Ironically, because I was publishing my memoir about being a bully, but I was being harassed and discriminated at at my work environment. And I fell into a depression. I hadn’t had depression in about ten years. And so I fell into a depression. I started getting suicidal ideation began. And I realized because I had spent the past traumas, I knew I needed to jump on it. I knew I needed to get a head start so that it didn’t catch up to me like it did.

Dr. Clarissa J. Sparks: The lazy.

Marisa Jones: Therapist. So we have to really we have to trust someone to be able to do that, to go through the process. But I would have to say the biggest thing is you have to be honest, because if you’re not honest with your therapist, you’re not going to get the help that you that you need.

Dr. Clarissa J. Sparks: Okay. Now, in your case, you are a life coach. So can you tell us the difference between a life coach and a therapist?

Marisa Jones: So I actually call myself a mindset coach. So life coach is very different because a life coach will help someone. A life coach will help someone kind of make decisions about what they want to do with their life. Right. And it’s more of a they’re not they’re guiding someone through questions to help them make their own decisions to move forward. A therapist is someone who focuses on one issue. So if you go to a therapist like I went to a therapist for my infertility issues. So the whole time I was going to my therapist, it was to talk about my infertility issues and the depression I had around that. When I was going through a divorce, I was focused strictly on the divorce. So they’re usually there to solve one problem. A mindset coach is something that I developed my own program for Mindset Coach. So when I looked at certifications for coaching, there was nothing that fit my style of what I was teaching. And so what I do is I literally help women go through and pretty much dissect their entire life and and I help them define their life story, timeline and every single life impact that’s impacted them to this day. So usually I pick the top ten and then we dissect it further and we go to the next level and we say, okay, well, what, what patterns and behaviors do you carry today because of this impact, you know, when you were younger? And then I continue doing that.

Marisa Jones: And what I do is I dissect it where I identify expectations they have from those imprints, values they have discovered through those imprints. And once I help them uncover that who they are, they start to have this awareness of what what makes them tick, what makes them move, why they make decisions the way they do. And so from a mindset perspective, everything is about awareness of who you are, right? So every decision I make, every move I make, everything that I do, all my emotions, all my my thinking is because of what’s been imprinted on me when I was a child. And so all I’m doing is uncovering that because you don’t realize why you do things sometimes. And so I might make decisions that don’t serve me because I don’t really know what the hidden expectations or values are underneath it. But when I really what I really do is I bring awareness to somebody’s full being so that they can start moving forward based on who they really are authentically and how they move through the world. So I try to just change their perspective from who they are and how they interact with the world.

Dr. Clarissa J. Sparks: So it is a visual thinking.

Marisa Jones: It’s very intentional thinking because I have them think very mindfully everything that they do. And it’s so funny because my clients tell me all the time, I never used the word intentional thinking, but they start telling me usually by month two or three, they start telling me I was very intentional in how I was doing this. But these are their own words. I was very you would have been proud of me. I spent quality time. I was very mindful. I was spending time with my kids. I didn’t have my phone with me. I wasn’t multitasking. I was enjoying the moment. It was very intentional, right? So that’s what their behaviors are changing because they’re literally interacting with the world and the people around them very differently just by changing their mindset because of that awareness. Okay.

Dr. Clarissa J. Sparks: So when starting your business or writing your book. What has been the greatest learning from all from those two major accomplishments?

Marisa Jones: Oh, boy. Good question. I would say for my book, the biggest thing I learned was I was already healed when I wrote my book. So it wasn’t like a cathartic thing that a lot of people go through. What I did learn was how much my life paralleled my mom’s life. So there were so many things that I realized when I was writing my story. My mom and I are very, very different people and I love my mom. But she’s a Sicilian immigrant. She’s shorter than me, right? She’s from Italy, from Sicily, you know, speaks broken English, very, very eighth grade education, very different. And yet we lived parallel lives when I think about her journey from moving to America and what happened, and then she was in an abusive marriage and her whole journey, it was it was really surprising that I really followed her journey very similarly, even though I lived a completely different life. So that was an eye opener to me for my book. The second thing was how many people came to me and started telling me their deepest, darkest skeletons in their closet. I did not expect the box. Open up the box. And that’s actually what led me to start my business, because I wasn’t thinking of starting a business when I was publishing my book.

Dr. Clarissa J. Sparks: So the book business came after the book.

Marisa Jones: Yeah. So I published my book and as I was going through the process of publishing my book, I started having now I knew I was going to work with domestic violence centers and trauma centers for mental health. So I talk about branding. I hired professional branding companies to help me come up with my logo, the colors, everything about it. You know, you see the logo on the on where it says everyday being and the first it’s because I’m always doing this like I just loved it. I’m always like, Yeah, let’s do it. Like that’s just who I am. So it was really important that I that the colors were important. My editing, I went through a total of three paid editors for my book Buy whole process for my book cost me $12,000. It was, it was. It wasn’t. I wanted it to be professional because I knew who I wanted to serve with my book. So I donate my book often to like domestic violence shelters for like fundraisers, organizations that that help women survivors and stuff like that. So I knew I wanted it to be professional in that aspect. But, you know, when I started to publish my book, something completely different came out of it. And that was that all my colleagues, all of my girlfriends who are doctors and lawyers and professional career women and even men started coming to me and telling me their stories because, you know, my life has been very colorful.

Marisa Jones: Like, you know, I did a lot of drugs and I went to infertility and I’ve been through two divorces and, you know, I was abused and I was a bully. I mean, the list goes on and on and on. Right? But the whole time I hid it and I was very professional and I had a career, a very successful career in technology because that was the survivor in me trying to make something happen. And so people resonated with different parts of my book. And I had male colleagues telling me, you know, I’m in AA. No one here knows about it. Right? I had women telling me that they had several miscarriages and they’re depressed. And I’ve had other like all these stories start coming out and I thought, wow, this is really powerful. And I found myself just coaching them like just, you know, just talking to them. And I was always a corporate mentor, but I started getting more personal in how I was responding and telling, you know, they were asking me for advice and that’s what led me to start my business. And I decided I need to put together a coaching program. I need to help others experience healing because there’s a lot of hurt people out there.

Dr. Clarissa J. Sparks: There’s a lot of listeners out there who are often in transition and they think about the pivot. So it’s interesting how you pivot it from that corporate space into the entrepreneur space. Now, are you doing are you still doing the best, the best of both worlds, or have you made a full leap into entrepreneurship?

Marisa Jones: So it’s a little bit of both. So right now, so I did I’ve taken time off. So when COVID hit, I left a toxic work environment and then I took a year off and I focused on my business. And then I picked up a. Another so so I can do it pretty much any time. So I picked up a project last year that I worked on for about eight months. Then I took a couple of months off. I just picked up another I.T. project, so I get to do it at my leisure. I wouldn’t say leisure, but I get to do it when I when I need to to bring in extra income until, you know, because my business is new. I only started in October of 2019. I published my memoir and then COVID hit. So I had all these speaking engagements online. I was going to do live workshops and talk about I had talks about mental health, I had talked about being a bully and then COVID hit. So I did have to pivot and I thought, What am I going to do now? And so I thought about, you know, in it my skill sets were teaching workshops and, you know, speaking at conferences. And I thought, well, I’m just going to go online. I didn’t want to stop, you know, I, I thought about stopping, but then it started dragging on and I thought, I can’t sit around, I have to do something. And so that’s when I went online.

Dr. Clarissa J. Sparks: I think that’s so important to know that you have to keep moving. You have to. It’s even when you’re in transition, still doing something to focus because, you know, if you stop, it’s hard to restart.

Marisa Jones: Yes. It’s like going to the gym, right. You stopped going for a week and then you never go again.

Dr. Clarissa J. Sparks: And then you never go again. So you have to use those self motivating to keep you going, to keep that spark, to keep you ignited and going, going after your passion because everyone has a story to tell. And if you’re willing and vulnerable enough to share your story, it’s amazing how many lives you can impact. Like you said, you have people coming to you and sharing their darkest secrets, and that’s just a part of the reward that you get for following your purpose.

Marisa Jones: It definitely feels like it’s my purpose.

Dr. Clarissa J. Sparks: Yeah. And, you know, and having, you know, we learn from our past experiences and that’s what shapes us and creates us and who we are and who we’re becoming and giving ourselves that permission. And I know sometimes it’s entrepreneurs. We don’t give ourselves that permission. So what advice would you give someone who’s just starting out or who has an idea and possibly they’ve already stopped?

Marisa Jones: I keep going, I’ll tell you. So there are days that I’ve had where it was really difficult because I had outside impacts, personal stuff that was going on that didn’t I didn’t want to I wasn’t motivated. Right. And it’s like, I don’t want to go, I don’t want to do this. But I always say to myself, Just do 5 minutes. Just do 5 minutes. Because once you it might take 3 hours to get to the 5 minutes. But if you can get to that 5 minutes before the day is over, that 5 minutes will turn into an hour or maybe 2 hours and you’ll have gotten something done. Yes. And so for me, that’s my challenge all the time. If I don’t feel up to it, I say just get 5 minutes. But I would say the second most important thing is you don’t have to know everything in.

Dr. Clarissa J. Sparks: What you’re doing. That’s good advice.

Marisa Jones: You just you just have to be one step ahead of the person who needs your help. That’s all right. You just have to be one step ahead of the person who’s looking for your help.

Dr. Clarissa J. Sparks: When they’re looking for that help, what what challenges have surprised you the most in your in these last since 2019?

Marisa Jones: Oh, boy. It seems like it’s longer. I would say the challenge is the marketing. I’m just I do not like marketing. So I count on people who really know branding and marketing and all of that. The biggest challenge is doing things that I don’t want to do, you know, as part of the business, like, you know, doing, doing the minutia, stuff like doing the administrative stuff because I just want to do what I love. I love coaching, I love coaching, I love being with clients, you know, the business stuff. I just want to take my brain and dump it and give it to somebody else. I’ve had to hire people, you know, to help out, even when I couldn’t afford it because I didn’t have the time. So I hire people and in spurts, you know, I hire coaches, I hire Vas. You know, I don’t keep them on staff all the time. You know, that’s one thing that people think that they have to do. They have to have a full team around them all the time. You just hire people when you need them, right? And that’s it. Because there’s always somebody out there. And just think about you’re helping somebody who’s trying to run their business that may need your help. Right? If you call a VA and say, I need you for three weeks, maybe they’ve been begging for somebody, maybe they’ve been praying for you or for a new client. You just never know is going to help them, right? So we’re all just helping each other out, right? It’s just energy flow. And so, you know, it’s really important when when you come across those challenges to think about what really you can let go of and get some people to help you out.

Dr. Clarissa J. Sparks: That’s really good. Marisa How I’m all about community and main community focus. How can my community help support your community?

Marisa Jones: Oh, boy, that’s a great question. You know, just just sharing sharing the discussions on mental health. Talking about mental health, you know, just this, you know, I just started a podcast, Women SEO and Reflection. So you’re women entrepreneurs. There’s a lot of great women such as yourself who who are guests and talking about their their journeys with personal growth and mental health. So I think, you know, sharing that it’s hearing other women, I think is really important, hearing other women’s stories and hearing other women, you know, what their challenge is and running businesses and and just just the challenges of life. Right. And so anything that you can do to share what I’m doing would be really helpful. I love I love building communities. As you can see, it’s in my I definitely put that in there. I love connecting people. I love, you know, introducing people who can help each other out because it’s a big world. And we say it’s a small world, but it’s a big world, so let’s help connect each other.

Dr. Clarissa J. Sparks: So that leads into the last question. How can we learn more about you and your journey?

Marisa Jones: All right. So I have a website and it’s called My Every Day Being Bianca, my everyday being dot com, every day being. It’s about getting up every day and defining who you want to be and every day you get to choose. So my website is all about just resources. There’s blogs, there’s recipes, healthy recipes, because what you eat healthy mind equals healthy food equals healthy mind. So my everyday being dot com on LinkedIn under Marissa Jones and I have a Facebook as well every day my every day being so find me and yeah and look for my podcast women CEO and Reflection which launches in two weeks.

Dr. Clarissa J. Sparks: All right. Sounds good. Well, thank you for sharing who you are, what you do, and why your brand matters. Here on Spark Stories, we celebrate business owners today and every day. So listeners, please remember to support your local businesses and express your support by liking their social media platforms. So I want everyone to create a great day. Thank you.

Marisa Jones: Thank you. Thanks, Clarissa.

Dr. Clarissa J. Sparks: Thanks.

About Your Host

sparkstories2022

Dr. Clarissa J. Sparks is a personal brand strategist, trainer, mentor, and investor for women entrepreneurs. She is the founder of She Sparks, a brand strategy design consultancy.

Using her ten-plus years of branding & marketing experience, Dr. Sparks has supported over 4,000 women entrepreneurs in gaining clarity on who they are, what they do, and how they can brand, market, and grow their businesses. Using her Brand Thinking™ Blueprint & Action Plan she gives entrepreneurs the resources and support they need to become the go-to expert in their industry.

Follow Dr. Clarissa Sparks on LinkedIn, Twitter, Instagram and Facebook.

Tagged With: Marisa Jones

Erick Olson, Olson Associates

July 6, 2022 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Erick Olson, Olson Associates
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Olson Associates

Erick Olson, Olson Associates (North Fulton Business Radio, Episode 467)

Erick Olson is a Certified Financial Planner™ with Olson Associates, a family firm celebrating its forty-second year in business. Erick and host John Ray covered the “Financial Maxi-Miser Process,” multiple options for retirement, estate planning, how they work with clients, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Olson Associates

Olson Associates is a comprehensive financial services firm committed to helping its clients improve long-term financial success.

Their customized process is designed to grow, protect, and conserve a client’s wealth by delivering an unprecedented level of personalized service and competence.

Olson Associates is helping responsible adults pursue fiscal fitness through “THE FINANCIAL MAXI-MISER PROCESS,” helping them eliminate dangers that they may not see and capitalize on the opportunities that they may not know.

Larry Olson founded the firm in 1980 after a 22-year career at Sears headquarters in Chicago. Larry was looking to expand his career. He figured he could use his corporate experience building comprehensive business plans as a foundation to help people create their personal financial plans. He started an independent firm after gaining experience at several larger institutions because he saw a need for unbiased financial advice in the comprehensive financial plans for his clients.

Erick joined the firm in 1998 to learn how to help people retire from the toughest mentor out there, his dad. Erick now leads the firm with “The Financial Maxi-Miser Process” sm, developed by Larry, as the foundation for creating and implementing plans. He also continues the core value legacy that began with his father’s approach to planning and defines the way the Olson Associates team operates and prioritizes each day: Integrity, Objectivity, Diligence, Competence, Fairness, Sincerity, and Compassion.

Company Website | LinkedIn | Facebook

Securities are offered through Securities America, Inc. Member FINRA/SIPC.
Advisory services are offered through Olson Associates, a Registered Investment Advisor. Securities America and Olson Associates are separate entities.
Due to various state regulations and registration requirements concerning the dissemination of information regarding investment products and services, we are currently required to limit access of the following pages to individuals residing in states where we are currently registered. Investments products and services available only to residents of Alabama (AL), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Florida (FL), Georgia (GA), Iowa (IA), Illinois (IL), Louisiana (LA), Maine (ME), Michigan (MI), Missouri (MO), Mississippi (MS), South Carolina (SC), Tennessee (TN), Texas (TX), and West Virginia (WV).
Specialties: Pre and Post Retirement Planning needs, Survivorship needs, College Funding needs, Small Business planning/needs, Estate Planning issues/needs.
www.finra.org
www.sipc.com

 

Erick Olson, Certified Financial Planner, Olson Associates

Erick Olson, Certified Financial Planner, Olson Associates

With 20 years of experience in the Financial Planning business, Erick leads the firm in strategically helping clients reach saving and investing goals. Erick builds a financial plan based on all aspects of their financial lives including Retirement Empowerment, Children’s Education, Survivor Needs Planning, and Estate Planning.

Erick’s genuine interest in his clients creates relationships founded on friendship and professionalism. With a belief that planning and executing financial goals are fundamental for families, Erick ensures that clients remain on track to Retirement while preserving and building their savings. Financial Planning is not just about saving and investing, it is about forecasting and accommodating for lifestyle, milestones and goals on an ongoing and consistent basis.

Erick is a CERTIFIED FINANCIAL PLANNER ™, which is a certification requiring a rigorous exam and adherence to a proven record of professional standards. In addition to regular continuing education, Erick has a fiduciary responsibility to always act in his client’s best interests.

Erick is a graduate of the Oglethorpe University Certified Financial Planner program. He earned his Bachelor of Business Administration (BBA) with a major in Marketing from Valdosta State University in 1998.

Erick has volunteered as a “Money Matters” teacher providing financial education to people seeking financial assistance. He also donates his time to important causes like Angel Flight of Georgia. FAMILY & INTERESTS Erick, his wife Liz, and 2 daughters, Maggie and Claire, live in Woodstock, Georgia. The Olsons enjoy traveling to beach destinations and historical learning trips across the U.S. Erick also loves music, cooking, and shooting sports.

LinkedIn

Questions and Topics in this Interview:

  • The Financial Maximiser process
  • Client Curves of Retirement
  • Collaborative Financial Planning
  • Unique Possibilities Pre and Post Retirement strategies
  • Estate Planning- Family Legacy

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: A&S Culinary Concepts, certified financial planner, CFP, Erick Olson, financial planning, North Fulton Business Radio, Olson Associates, renasant bank, retirement, Social Security

Jeff Anderson With Kaizen Analytix

June 30, 2022 by Jacob Lapera

JeffAnderson
Atlanta Business Radio
Jeff Anderson With Kaizen Analytix
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JeffAndersonJeff Anderson, Chief Growth Officer at Kaizen Analytix

Jeff Anderson leads Kaizen Sales & Marketing across all Kaizengo-to-market models. He also serves as a Client Partner for key Kaizen clients. Jeff has worked closely with some of the biggest brands across a wide range of industries to help them shape, launch, deliver, measure, and continuously improve their analytics initiatives.

Connect with Jeff on LinkedIn.

What You’ll Learn In This Episode

  • How Kaizen Analytix approaches data in new, deeper ways
  • Smarter data analytics
  • Small and wide data
  • The Kaizen Insights Anomaly Detection Engine

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by on pay Atlanta’s new standard in payroll. Now, here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. Today on the show, we have Jeff Anderson with Kaizen Analytics. Welcome, Jeff.

Jeff Anderson: [00:00:35] Thank you very much. Lee, how are you doing today?

Lee Kantor: [00:00:37] I am doing well. I’m so excited to learn what you’re up to. Tell us about your firm. How you serving folks?

Jeff Anderson: [00:00:44] Absolutely. Kaizen Analytics was founded back in 2016 here in Atlanta. Our first office was actually in a shared office space over on Pilot Street near a city market. It got cramped over there pretty quickly. And now we have relocated out to Ravinia over near Perimeter Mall. We also have offices in New York, Dallas, in Chicago. We’ve had remarkably consistent growth because what we do is help companies make better, faster and more profitable business decisions with data and analytics. The mission that we created back over on Pilot Street six years ago is true today. And what that mission is, is to make data and analytics actionable and accessible.

Lee Kantor: [00:01:31] So now a lot of firms, you know, you hear about big data and data is everywhere. And now you can keep track of data in places you couldn’t even imagine, you know, five, ten, 15 years ago. How do you help your clients kind of discern what is data that matters? What is data that maybe you can ignore? Or is all data data the matter somewhat and you just got to kind of prioritize it, like how do you help your clients wrap their arms around what seems to be a never ending supply of data?

Jeff Anderson: [00:02:03] Yeah. That’s a that’s an excellent way of asking that question there, Lee. For for Kaizen, it’s all about finding your unique story behind your unique data, quickly understanding what happened, why it happened, how to learn from the outcomes that you’re getting, and then moving on to predicting, optimizing and continuously improving your business performance. Now our name Kaizen, which is Japanese for continuous improvement. It’s core to everything that we do, not just the name of our company, because using Kaizen principles, we rapidly deliver an initial solution for a client in a period of weeks, and then we continuously improve that iteratively based on client feedback. So it’s an ongoing. That’s why I said your question was beautifully worded and that it’s a never ending continual journey that you’re on as companies continue to leverage advanced data and analytics.

Lee Kantor: [00:03:05] So how do they even know where to begin if it’s this giant pool of data that’s constantly being created and some parts that are super important, some parts that are maybe less important. But how do you even begin to know which where should I pay attention? Which is the area that I should focus on, where there’s a lot of opportunity? Where is an area that’s telling me there’s danger around the corner? What? It just seems overwhelming if I don’t have good systems and processes in place.

Jeff Anderson: [00:03:37] Yeah, that that’s a great point in itself. The way we would attack that with our clients is that we start small but we think big. We a lot of times will follow the money, so to speak. So we’ll look for the largest revenue streams, the largest cost buckets, and then attack those with the Kaizen approach of continual improvement.

Lee Kantor: [00:04:03] So that’s where you begin. So that’s a logical place to begin. Then you kind of dig in there because that the places that have the most revenue or the place that have the most cost, therefore you can have the greatest impact.

Jeff Anderson: [00:04:16] That’s typically what we see where the biggest opportunities are. Also, the more complex the business is, the more opportunity that you have. Because with complexity, things like revenue leakage, customer churn happens, fraud, those types of things. And what we can do is apply advanced analytics such as anomaly detection capabilities to find those situations and do that so that you and your team are not having to hunt through and sift through all the data and the spreadsheets and everything else that you use to run the business.

Lee Kantor: [00:04:57] Now, who is the kind of the ideal client for you? Are these these enterprise level, Fortune 100 sized companies that have the resources and have the data that can be attacked in this manner? Or is it relevant to small and mid-sized firms as well?

Jeff Anderson: [00:05:13] That’s the beauty of what we’ve got going here. It ties in. We have created an ability to support both larger Fortune 5500, 1000, even 2000 companies, and basically being able to provide capabilities for them that are to get them to actionable results. And that’s really that actionable part of the mission statement that I mentioned earlier. So for them, it’s all about making data and analytics actionable, finding real value within their data, leveraging analytics. But we also serve much, much smaller companies and we do that through the accessible part of our mission there. We have a suite of products that effectively allow much smaller organizations to take advantage of those same capabilities that the big clients such as, say, a Home Depot here locally or a Delta Airlines that have been investing in these capabilities for for many, many years with lots of data scientists and lots of IT professionals who do great things. But what we’ve set up here with our product offerings is, in a way for the smaller players to actually take advantage of these capabilities and deliver real business value.

Lee Kantor: [00:06:36] So what’s an area where a smaller company could lean on some of your tools to, you know, create more value for themselves? Is it around pricing? Because I think in smaller firms, pricing is kind of a let’s make a deal world and there’s not a lot of analytics behind it other than a gut feeling or what’s the temperature of the of the marketplace.

Jeff Anderson: [00:07:01] You took the words right out of my mouth with that gut feel. That’s that’s typically what we see. In some cases. It’s almost an afterthought. It’s like we got the new business, but then what are we going to price it at? So we have a specific offering. Kaizen Price Think of this as first of all, as an application, which you can consult from any smart device, but think of this as your pricing brain. It forecasts your demand, calculates your customers sensitivity to price optimizes the price, but then also factors in external data which sometimes has huge impacts, you know, things like weather, macroeconomic data. And we’ve created an ability with Kaizen price to essentially democratize the ability to price like much larger companies and do that for a very affordable price.

Lee Kantor: [00:07:52] So is this industry agnostic or does it work better in certain industries.

Jeff Anderson: [00:07:59] In terms of the I guess I’ll speak to that initially more broadly from a data and analytics perspective. I guess the two things that are driving the industry industry adoption overall is basically two things ever expanded data where companies continue to capture more and more data. And then also the pace of change in technology, which allows folks like us to apply new techniques to expand and push the envelope. But specifically speaking, I would say that you look at a couple of different industry groups, consumer centric industries that have extremely high volumes of transactions. You think retail, financial services, travel related industries. These industries are some of the earliest embraces of data and analytics, but honestly, they’re probably due for a facelift. Then you have industries using advanced machinery that have sensors now that capture literally subsequent data activity. Things are. Excuse me, something like chemical energy, industrial manufacturing. These are huge opportunities to leverage data and analytics. Then you’ve got industries such as that have kind of known throughout to be very inefficient from an operating standpoint. Health care comes to mind if you imagine how leveraging data analytics, how much more effective in terms of patient outcomes and more efficient these health care providers could be if they knew exactly who needs to come in to the or the optimal staff to provide the care, optimizing the treatments and really increasing the throughput to care for more folks in the in the operation. And then don’t forget about services industries, specifically where I’m speaking here of law firms. We’ve actually began recently working with law firms to use these same data and analytics capabilities. My lawyer buddies will say that lawyers are people too, and I would extend that to say they also have data too, and they can leverage that data and analytics for huge value within their law operation.

Lee Kantor: [00:10:10] So how does the data analytics work when it’s kind of a creative field or a subjective field where the value is kind of in the eye of the beholder? Like the art world say, like, how could you price a piece of artwork? You know, with any type of certainty or predictability when it’s so subjective. And, you know, you can put one thing up for auction, it could be worth millions and another thing be worth next to nothing.

Jeff Anderson: [00:10:43] With the in the world, like the art world, where there is some subjectivity, a test and learn approach would be really a failed self fail safe approach to that where we establish a price based on what we’ve seen in the past using as much history as we can in some of these cases, going with small and wide data instead of the big data is is a great approach. But what we would do there is establish a price, watch that to see the reaction and then adjust accordingly. So we call it test and learn and we would apply that type of approach in a in an environment such as when you’re selling it like a very unique art pieces.

Lee Kantor: [00:11:33] But that would come into play like say you’re a small producer on Etsy or one of these marketplaces. You know, you’re you produce something, a T-shirt, and you, you know, you kind of can guesstimate, okay, this is how much t shirts sell for. But how do I know if this is something that’s going to be have wild demand or no demand? So it’s this kind of test and iterate approach you think is kind of fundamental to any type of new or creative endeavor.

Jeff Anderson: [00:12:04] Yes, that’s exactly right. So you don’t like if you’re just starting a business and, you know, taking a test and learn approach, just really making sure that you are in fact, looking at it closely and frequently to see based on that price, how how fast or slow is your merchandise moving and then learning from that and then adjusting again. Going back to our our approach to how we deliver for clients, the continuous improvement also falls very much in line with that.

Lee Kantor: [00:12:37] So these are just the fundamentals of how you do what you do.

Jeff Anderson: [00:12:42] That is exactly right. You could probably almost every client engagement will be some element of a test and learn. So whether you’re brand new business getting off the ground and you want to use that approach or we’ve used it especially in the in the last two and a quarter years when we’ve all been impacted by COVID. A lot of those forecasting models for a lot of our clients really went out the window for that period of time. And using approaches like test and learn is small and wide data allow clients to nimbly shift when dramatic things like like a pandemic happens.

Lee Kantor: [00:13:24] But is that a practice that you feel that businesses should be incorporating at all times? Because change is always happening? It may not be to the degree of a pandemic or, you know, just tremendous inflation, but there is incremental change. So you should always be testing and always be optimizing.

Jeff Anderson: [00:13:42] Yes. That’s what we would recommend. If you think about the concept of a decision support optimization solution and there what you’re constantly simulating, what is going on and what you believe is going to happen in your business, taking those different scenarios and probabilistically figuring out which of those are likely to happen. But then preparing for the edge cases and just being being ready to kind of go with the market or go with the direction that the your business is going. But having the the machinery and the horsepower to have done all of those scenarios in advance and be prepared for any number is really that is a best practice that we see out in the market.

Lee Kantor: [00:14:36] Now is that it feels like it’s going against human nature a little bit and in terms of humans want things to be the same and they have this kind of security mindset or stability mindset and and it changes always. They understand intellectually, changes always happening. But you need to have mechanisms that are triggering alarms, right. That are telling you, hey, there’s danger around the corner or hey, pay attention to this, this might be occurring. So you have to kind of have your hand on the the lever in case you need to pull it. And you need to always know where you stand in the data analytics. Part of this is trying to help you if you’re open to it.

Jeff Anderson: [00:15:22] Exactly right, Lee. A lot of times what we will do is put in place, even if we’re not necessarily truly optimizing a solution, if the client is not quite ready for the true optimization business rule based alerts and establishing guardrails that once once these alerts are triggered or we’re seeing a situation outside of what we’re guarding against, then being able to trigger different operations, different processes, different decisions to really keep you more focused on and avoid catastrophic situations where you’re getting to real trouble.

Lee Kantor: [00:16:05] Now, you mentioned that I think that one of your tools is an anomaly detection engine. Can you talk about in a world where anomalies seem to be happening with more frequency or maybe we’re just aware of it more? How did this come about and how can your clients benefit from it?

Jeff Anderson: [00:16:24] Yeah. Our anomaly detection solution, probably one of our most exciting developments, very candidly, but it’s our newest offering in our Kaizen Insights Suite. What our anomaly detection solution does is it automates the delivery of very powerful, but at the same time hidden insights in your data. Importantly, without your team having to scour through and sift through all these different the data that you have, different structured, unstructured data, sources, reports, etc. What the solution does is it systematically looks through and finds patterns looking at all aspects of your data. It establishes what we call the business as usual baseline on key metrics like fraud, customer churn, revenue growth, even revenue leakage. But it’s looking for those metrics which ultimately can potentially drain company profits, and then it finds those outliers against that baseline. Great example of this is for a cable company. We use this solution to identify outliers that resulted in reducing their customer churn by 5 to 10%. So we found pockets of their customer segment combinations where churn was happening that looking at it in an aggregate, they couldn’t really see it, nor could they really act on it. But when you bring it down from your your base of 10 million customers down to a household group of, say, 4500, then you can take action and you can really move the needle. So but you are right in that there’s a lot of anomalies out there and really trying to separate the wheat from the chaff, what’s real and what’s not. That is the key to the whole thing. And that’s what we’ve got set up with this anomaly detection solution.

Lee Kantor: [00:18:21] So what do you need more of? How can we help?

Jeff Anderson: [00:18:25] Well, you know, when you I guess one thing that I wanted to say is that with our presence here in Atlanta, Atlanta’s been an outstanding location to build our business. I would say that without a doubt, we would not have been nearly as successful starting anywhere else but Atlanta. We’ve got great clients here, amazing talent, access to to great institutions, and just a talent pool that is really second to none in this space and also a local community. I almost see them and feel them as champions fans, supporters, mentors like the Atlanta CEO Council. Great, great council that we’ve leveraged a lot. Great airport. Can’t forget about Atlanta Hartsfield-Jackson. That allows us to move really quick and deliver for our clients, too. So it’s really about figuring out ways that your companies can use data and analytics starting small, we think big, but we start small. Really trying to understand that story behind your data, figuring out what happened, why, and then enhancing from there. And I guess just. You know, in summary here, just asking yourself the question, what’s your data really telling you? Where are those opportunities to to really have a huge impact in your business with data and analytics?

Lee Kantor: [00:19:57] Well, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what’s a website?

Jeff Anderson: [00:20:03] Website is Kaizen analytics dot com I’ll spell it real quick. A Z in an ally t i x dot com. But we we would love to help and carry the data analytics torch forward in your organization. Lee, I appreciate the time this afternoon. It’s been it’s been great speaking with you.

Lee Kantor: [00:20:30] All right. Well, Jeff, I appreciate you coming on and sharing your story. You’re doing important work and we appreciate you.

Jeff Anderson: [00:20:36] You bet. Thanks. Have a great day.

Lee Kantor: [00:20:38] All right. This is Lee Kantor. We will see you all next time on Atlanta Business Radio.

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Tagged With: Jeff Anderson, Kaizen Analytix

Jake Schuster with Gemini Sports Analytics

June 30, 2022 by Jacob Lapera

Startup Showdown Podcast
Startup Showdown Podcast
Jake Schuster with Gemini Sports Analytics
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Jake-George-Schuster-Gemini-Sports-AnalyticsJake George Schuster, Founder of Gemini Sports Analytics, was born and raised in the Boston area. Gemini-Sports-Analytics-logo

He lived in 6 different countries through 20s to get MSc + PhD and work in pro sports before burning out and moving to Miami to be closer to family and launch first business.

Follow Gemini Sports Analytics on LinkedIn and Twitter.

What You’ll Learn in This Episode

  • Making data science accessible
  • Demystifying AI/ML
  • Why data ownership matters
  • How operational maturity and systems design can improve in pro sports
  • The pre-seed journey as a first time founder
  • Making sense of the minefield that is raising venture capital

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] We’ll come back to the Startup Showdown podcast, where we discuss pitching, funding and scaling startups. Join us as we interview winners, mentors and judges of the monthly $120,000 pitch competition powered by Panoramic Ventures. We also discuss the latest updates in software web3, health care, tech, fintech and more. Now sit tight as we interview this week’s guest and their journey through entrepreneurship.

Lee Kantor: [00:00:38] Lee Kantor here another episode of Startup Showdown, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Panoramic Ventures. Without them, we couldn’t be sharing these important stories. Today on Startup Showdown, we have Jake Schuster with Gemini Sports Analytics. Welcome, Jake.

Jake Schuster: [00:00:57] Thank you for having me.

Lee Kantor: [00:00:58] Well, I’m excited to learn what you’re up to. Tell us about Gemini sports. How you serving folks?

Jake Schuster: [00:01:03] Yeah, we we are a data science as a service company. So we are making predictive analytics accessible. And what we mean by that is, you know, most people have seen the film Moneyball that took place 20 years ago when the Oakland Athletics used mathematics to get an advantage on their opponents and won more games with 20 years ago, they were collecting about 50,000 data points per athlete per year. Now that number is between two and 3 million. And sports teams are hiring lots of data scientists. So we encourage that, which is just hiring more and more would be like asking Henry Ford for a faster horse. Someone’s got to build a car. There are automated machine learning platforms which allow non-technical people to do data science without having to write computer code, but they’re generic to industry and sports. People won’t use them. Sports executives won’t go pay for those platforms and use them because they’re not quite user friendly enough for their needs and the technical level. And they don’t contain APIs or data ingestion pieces for the sports data that’s being collected by these teams. So there’s too many steps for them to really harness that technology. We’re just bringing that kind of vertical SAS approach into sports.

Lee Kantor: [00:02:11] So what is the type of data that is important to these teams?

Jake Schuster: [00:02:17] Anything that will help them better make better decisions in how they acquire, develop and manage their athletes? So if you’re a professional baseball team in North America, you’re going to want to figure out which players to draft and which players to sign. You’re going to have long term development plans for those athletes that you need to optimize. And you’re going to want to keep those those athletes injury free and performing their best. And finally, you want to know which tactics to play against different opponents and to optimize processes. And so any data that’s going to help improve that process.

Lee Kantor: [00:02:47] And then where what kind of universe of data do you pull from to get that kind of information? You need to assess that. Okay. Let’s start Bill today and then Bob tomorrow.

Jake Schuster: [00:03:01] Yeah, great question. So you’d be surprised how few or how common these sources are the most teams are collecting. Every sport has a scouting database, every sport has an endgame statistics database. And then every sport will use, let’s say, about a half dozen of the same, you might call them biometric or performance and medical technologies. So jump tests that they do daily GPS and accelerometer metrics of how much an athlete’s running and game or running in practice, and therefore how hard they’re working your heart rate. Similarly, sleep is measured often, and lots of nutrition and psychological metrics are taken these days. And then each league has some specific stats, like something called second spectrum in basketball, and it looks at indoor movement tracking and other technologies that you see in different sports.

Lee Kantor: [00:03:49] So then the teams for existing players, they have access to certain data and then there’s probably just public information, right, that you’re you know, they’re these people are being filmed, you know, playing the game. So there’s data there. How do you kind of help them? Kind of first of all, take that public information and marry it to the private information that you might have and then and use that to make an informed decision whether, hey, maybe this guy’s hurt and he’s not telling us. But because I’m getting data that suggests that something’s a little off, but like like how is it used practically on a day to day basis?

Jake Schuster: [00:04:33] Well, our platform on a day to day basis, it’s important to understand that this is a tool in a user’s hands existing. I don’t like to use the word competitor because no one’s done what we’re doing before, but existing technologies out there are often third party or consulting style where they have to send you the data and then someone’s going to play with it and get back to you with insights. We are entirely, entirely putting capabilities in the stakeholders hands, so we do a lot of backend work that we automate and scale in terms of data preparation, making it easy to join databases and those different data sets that you mentioned. For example, our first piece of traction was publishing in an academic journal publicly available data on MBA injuries. Over the last ten seasons. It was the most accurate data model ever published to date in that space, and that was just to show that what we do is objective and academic, that it’s not a black box, it’s not a secret sauce. We are just using open source data models and wrangling them into a space that it’s easy for someone to use without writing computer code.

Lee Kantor: [00:05:30] But then it’s on the team to now take that data and then use it specifically to help. Them in some manner?

Jake Schuster: [00:05:37] Absolutely. I mean, we believe this is not meant to be man versus machine. It’s man and machine. And a lot of times you will see something where the computers are saying one thing and the executives are saying something else. And then this war takes place between departments. And that’s not how it should be. It should be that the machines are giving you some some information and you’re making human decisions based on that, not because of that or dictated by that.

Lee Kantor: [00:06:02] So what’s an example that the machine might help you make a better decision because it’s giving you pertinent information?

Jake Schuster: [00:06:10] Sure. So our first pilot project we did with an NBA team where they wanted to know how to manage their busy schedule. The MBA schedule is famously hectic and challenging and causes a lot of injuries. And so you want to find where you can get a day off any place you can are algorithms show the the wind probability of every game across the season based on travel, based on time zones, density, things like that, amount of rest and so forth. And within them it was very obvious how much better their star player was getting when he had a certain amount of rest. So we looked across the schedule and identified about 20 different times that they could give the player a pre pre-planned day off based on our metrics, and they got to pick the five that they wanted.

Lee Kantor: [00:06:54] So like I use a Woohp fitness product and then so it tells me like, hey, you have good recovery today, you have bad recovery today. Is that something that you can take that data then and then integrate it into your data so that you know that if I’m having a bad recovery day and it’s kind of near the time for this person to have a day off, maybe we should make today. That day.

Jake Schuster: [00:07:18] Absolutely. And a number of teams are using MOVE. It’s a little bit more consumer grade technology, but they’re using similar things that are a bit more precise. And that’s exactly how it works, where many people you might see tweeting or posting online, observing that their sleep metrics are very poor after they have alcohol the prior night in a similar situation with an athlete or with a consumer, the technology isn’t saying don’t drink. It might not even be that smart, but it’s going to show you what happens when you drink and then you or your coach or someone involved has to help you make the decision to not drink.

Lee Kantor: [00:07:53] Now, is this primarily geared to professional sports leagues, or does this trickle down to college and high school?

Jake Schuster: [00:07:59] Yeah, we’re already we’re about to be able to announce a partnership with a Power five college that we’ll be working with. I think high school doesn’t quite collect enough enough technology yet, although we’ll probably work with some AA groups. College is absolutely a market that we’re working in.

Lee Kantor: [00:08:14] And then so when you had the idea to do this, how did you kind of create the company behind it to help and roll it out? Like what? Like did you do this kind of on your own as bootstrapping? Hey, I got this idea. Let me just play this out. Or were you like, right away? I’m going to I’m going to scale this thing and I’m going to build the team.

Jake Schuster: [00:08:36] This bootstrapped for a long, long time. You know, self belief and traction have a funny parallel journey together. And I had this idea back in 2019, and I’ve been talking about it with my partner, Jose Fernandez, who’s the head of sports science at the Houston Astros, when they won a World Series with the biggest analytics department in sports. And he saw this problem and he saw that they needed software on top of all those developers. And we went around, we publish this paper, we did a pilot project. I went full time last August. We raised a small, small round of angel investment, put that into product design, and then went around with that product design and pitch venture capital and recently raised $1,000,000 combined from lead sports known a group, which is the combination of the grandchildren of the founder of Adidas with the honor of a Premier League team and Florida funders who are the most active venture capital firm in Southeast.

Lee Kantor: [00:09:29] Now, was it always kind of just aimed at the professional team or is it going to eventually trickle down to, you know, gambling and fantasy football and things like that?

Jake Schuster: [00:09:40] It’s funny how often we get that question, and I don’t have a great answer. My sense is that someday we’ll build a parallel product in that space. Everyone wants to know if the numbers can can give more accurate betting odds and things like that. I think the market is plenty big just to help out elite sports teams around the world, but I’m sure some investor will convince me otherwise at some point.

Lee Kantor: [00:10:03] Well, because if you’re capturing this data and like you say, it’s self serve, and if I’m able to take what exists, that’s in the public domain and then get an edge. I mean, that’s what all of these, you know, games of chance, that’s what it’s about, right? You want an edge?

Jake Schuster: [00:10:19] Without question. Without question. I think the important thing to understand why I’m a little bit defensive about that notion is that trust is everything and data security is paramount. And we’ve built out redundancy after feature after redundancy in our platform to ensure the security of athlete data and proprietary team data, which obviously we know is important because we’ve been in those positions working for those teams. There will come a point in time where the value proposition becomes what my original idea for it was, which is this big snowball of combined data that teams want to plug into because 30 to 32 teams worth of data is a lot more useful than one team worth of data, and the betting companies will be thinking exactly the same at that point.

Lee Kantor: [00:11:00] Right. But even if the yours is just the proprietary individual team data combined with the public domain data and if the consumer is just the public domain data, I mean, for a lot of people, that would be enough for them to, I would think, have a subscription. Now, what’s been kind of the funnest part of being a founder and what’s been the most challenging part?

Jake Schuster: [00:11:24] The most fun part is easy. That’s working with incredible people. And I know it’s a cliche, but being the least intelligent person in the room every single day is really fun. And this incredible caliber of advisors and investors and employees that I work with just blows my mind every single day. So that is just caused me to level up enormously as a person. The least fun part is how I’ve come to accept this, but it’s still not fun. People like you when you’re winning and people don’t want to have as much to do with you until you’re winning. And and traction is everything. And it’s it’s very interesting seeing who gives you the time of day at certain points and who doesn’t. And I think you just learn that that’s one of the few ways that the world works, and you’ve got to run with it.

Lee Kantor: [00:12:11] Now, for you as a founder, what’s kind of your superpower that makes you the right person to lead this adventure?

Jake Schuster: [00:12:22] I know how to, and I’m able to get the right people in the room at the right time.

Lee Kantor: [00:12:28] And then as part of the fundraising process, which has his own job, obviously. But how did you kind of stumble upon Startup Showdown and Panoramic Ventures? Was that just part of your due diligence of looking out for, you know, opportunities to tell your story and to, you know, see who’s out there doing what?

Jake Schuster: [00:12:48] You know what? I was trying to remember the name of who did it. I apologize that I can’t. But someone put it into the Miami Tech Life Telegram chat run by Ryan Wray and Damien DiMeo. Some information about this event and encouraging people to apply. So I applied and then frankly, I forgot about it because I applied to a lot of stuff for that period of time. And then I got an email that I was, I think at that time a semifinalist and went through the rounds and then it happened. And you know, the support along the way from the likes of Stephanie and Tammy was, was amazing. And that that’s what helped the group stand out.

Lee Kantor: [00:13:22] And then so what specifically were they doing? Were you’re like, hey, this is a good use of my time. I’m glad I participated in this.

Jake Schuster: [00:13:30] Well, if I remember it right, if it was the semifinal kind of round where you had, it was almost like a speed dating pitch. You gave your pitch, I think, five times in a couple of hour period to a bunch of different investors. And they gave great feedback each of them. They gave great criticism and great advice, and all of it was useful.

Lee Kantor: [00:13:50] And do you have a mentor or is there somebody that’s kind of your person that you’re aiming at? If this is the type of leader that I want to be or this is the type of leader that I can learn from.

Jake Schuster: [00:14:02] I have a lot of mentors. I would say, you know, it takes a village. My my advisory group is incredible. So whether that’s my my CFO, Johan von Leek, telling me about how to financially model and how we can move forward with this business really economically, or where some of our angel investors and advisors like Chris Haskell and Flynn and Joshua Tony, who have all run multiple companies, all work in and around professional sports, and all gone and done exactly what I’m trying to do. I just observe how these people live their lives and run their businesses. And that helps me do. Do mine.

Lee Kantor: [00:14:34] And any advice for other startup founders out there?

Jake Schuster: [00:14:38] Just keep going.

Lee Kantor: [00:14:41] But just keep moving.

Jake Schuster: [00:14:43] Be relentless. Be persistent. Persevere. If I had to give a big cliche, it would be that whatever you’re working towards is just on the other side of whatever you’re you’re working through right now. Like, I really think pain tolerance is one of the most important qualities.

Lee Kantor: [00:14:59] Yeah, that resilience. They don’t teach you that in school?

Jake Schuster: [00:15:03] No.

Lee Kantor: [00:15:05] So what do you need more of? How can we help?

Jake Schuster: [00:15:08] I really appreciate you asking. I think being on this podcast is perfect because I think marketing is is a luxury, not a necessity at such an early stage. And we’re really fortunate that our first 25 customers are all going to come from direct relationships that we have right now. But what happens next? Right. So general exposure and general awareness of people about Gemini Sports Analytics is always appreciated. So I think being right here is great.

Lee Kantor: [00:15:39] And if somebody wants to learn more, get a hold of you or somebody on the team. What’s a website?

Jake Schuster: [00:15:44] Yeah. Gemini Sports Dot I and I’m at Jake Gemini Sports dot II.

Lee Kantor: [00:15:50] Well, Jake, thank you so much for sharing your story, doing important work. And we appreciate you.

Jake Schuster: [00:15:55] Thank you, buddy.

Lee Kantor: [00:15:56] All right. This Lee Kantor will show next time on Startup Showdown.

Intro: [00:16:01] As always, thanks for joining us. And don’t forget to follow and subscribe to the Startup Showdown podcast. So you get the latest episode as it drops wherever you listen to podcasts to learn more and apply to our next startup showdown pitch competition visit showdown vs that’s showdown dot DC. All right. That’s all for this week. Goodbye for now.

Tagged With: Gemini Sports Analytics, Jake George Schuster, Jake Schuster

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