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Episode 69: Calvin Williams’ Service Delivery Process

November 4, 2019 by Mike

Business Infrastructure
Business Infrastructure
Episode 69: Calvin Williams’ Service Delivery Process
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Calvin Williams, Jr. is on a mission. He believes wealth management services should be accessible to everyone, not just the uber-rich. As such, he started Freeman Capital – an award-winning FinTech company with rapid expansion goals and high visibility. In this episode, Calvin details the service delivery process he implements to maintain a positive customer experience while managing a 100% remote team. He also shares the different technologies he leverages to keep it all together.

Special Guest: Calvin Williams, Jr., Founder & CEO – Freeman Capital

Location:  Charlotte, NC  USA

Show Notes:

  • Behind the Façade: How to Structure Company Operations for Sustainable Success: book by Alicia Butler Pierre.  Ch.6 features the service delivery blueprint Calvin referenced during interview.
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen: book by Donald Miller.
  • Secret Service: Hidden Systems that Deliver Unforgettable Customer Service: book by John R. DiJulius III
  • Trello: a visual, kanban-style project management tool that facilitates task tracking.
  • Slack: an app that facilitates real-time/on-the-go communication and efficient teamwork; particularly useful for remote teams.
  • Zoom: a web-based tool that offers audio and video recording of webinars, conference calls, presentations, meetings and more.  Also includes screen sharing for enhanced collaboration.
  • MS Excel: design and track the stages of your service delivery process with a spreadsheet.
  • Google Sheets: collaborate in real-time on the progress of your service delivery process.
  • Zapier: a middleware tool that connects your apps and software so that data connects and flows as seamlessly as possible to enhance process productivity and efficiency.
  • Loom: video recording software that can bring your whiteboarding or other demonstrations to life with your virtual team.

Tagged With: Entrepreneurs, FinTech, money, Radiox, service, Tech

LEADERSHIP LOWDOWN Robert Anderson with Prisma Graphic and Kate Tanner with Kidstop Toys and Books

October 16, 2019 by Karen

LEADERSHIP-LOWDOWN-Robert-Anderson-with-Prisma-Graphic-and-Kate-Tanner-with-Kidstop-Toys-and-Books
Phoenix Business Radio
LEADERSHIP LOWDOWN Robert Anderson with Prisma Graphic and Kate Tanner with Kidstop Toys and Books
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LEADERSHIP-LOWDOWN-Robert-Anderson-with-Prisma-Graphic-and-Kate-Tanner-with-Kidstop-Toys-and-Books1

LEADERSHIP LOWDOWN Robert Anderson with Prisma Graphic and Kate Tanner with Kidstop Toys and Books

Since 1980, Prisma evolved from a boutique printer to a full spectrum of marketing solutions with a streamlined approach to power their customer’s Message to Market with speed, quality, and control.

In 2000, the privately held company transferred ownership to Bob Anderson, and since developed proprietary, cutting-edge technology that has taken them from a million-dollar company to a $47 million company. Prisma-Logo-Final-Screen

Thriving under Bob’s leadership, Prisma has grown from 30 employees to 270 employees serving 250-plus top brands.

Based in Phoenix, Arizona, they have a 190,000 square foot facility that allows them to increase workflow efficiencies of projects from concept to completion. Better yet, Prisma’s continuous investments in state-of-the-art machinery help their clients save time and money.

BobAnderson10888editcmykpath1During his 19 years as owner of Prisma, Bob Anderson has led the company through an evolution from a traditional, high-end boutique printer to an all-inclusive commercial print and direct marketing solutions provider.

A third-generation native Arizonan, Bob earned a degree in Advertising and Journalism from Northern Arizona University.

Before purchasing Prisma, Bob gained tremendous experience working for two large commercial printers for 15 years.

Bob cites changing the public perception of Prisma from a traditional commercial printer to a more comprehensive marketing solutions provider as one of his biggest challenges. However, his never-say-die attitude has been a driving force behind the company’s ability to reinvent itself to meet the changing needs of the marketplace.

Follow Prisma on LinkedIn, Facebook and Instagram.

Kidstop Toys & Books is a locally owned and independent toy store in Scottsdale, Arizona featuring all-ages children’s books and toys that will challenge a child’s intellect and stretch their imagination. Kidstop

After 20 years in business it has consistently been named the best toy store in the state, as well as one of the top remaining toys stores in the nation.

A magical and fun place for the entire family, its wall-to-wall selections includes thousands of toys – from dollhouses, Barbies and Legos to building sets, dinosaurs and scooters.

Ages 1 to 100 will find something to enjoy, reinforcing owners Kate and Scott Tanner’s belief that families that play together, stay together. Kidstop Toys & Books is also a proud member of Local First Arizona, the Executive’s Association of Greater Phoenix, The Good Toy Group, and ASTRA, the American Specialty Toy Retailing Assoc.

KateTannerwDogsKate Tanner opened Kidstop Toys & Books in 1999 with her husband Scott, with one goal in mind: to create a different kind of toy store; one that is magical and fun for the entire family.

Twenty years later, Kidstop is the last remaining toy store in the greater Phoenix area and Kate has become known as a national industry leader.

She has chaired as well as served on the Board of Directors for ASTRA (the American Specialty Toy Retailing Association); is a longtime member of the Executive’s Association of Greater Phoenix, where she served on the Board of Directors, was a president for one term and also named Executive of the Year in 2017; and also served on the board of directors for Local First AZ for over 10 years.

Her passions include kids, dogs and chocolate. And you can often find her furry family members, two adorable Springer Spaniels named Dierks and Murphee, escorting guests around the store.

Connect with Kate on LinkedIn and follow Kidstop on Facebook and Instagram.

ABOUT YOUR HOST

Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of U & Improved. Jodi has trained thousands of entrepreneurs and executives on how to build a booming business, master a mindset for success, and achieve the lifestyle they desire through heart-fueled leadership.

Through U & Improved—an award-winning personal and professional leadership development company based in Scottsdale—Jodi has redefined traditional leadership training by creating a sustainable and actionable model that is personal, challenging and meaningful to each and every individual who enrolls in any of the two-and-a-half-day experiential training classes. She and her elite training team have advanced the charge in heart-based leadership
development and empower U & Improved graduates with knowledge, tools and awareness to immediately be more effective and responsive leaders at work, home and within their communities. U & Improved

Among her many accomplishments as a Valley leader, Jodi launched a teen leadership program in 2014 to empower young adults to become more confident, motivated and focused stewards of our future. In 2016, she founded a non-profit arm of the company—the U & Improved Leadership Foundation—that makes the program more accessible to deserving teens.

Jodi has been recognized by industry publications and organizations for her work in leadership development and serves as a source of inspiration within the community. In 2015, she was honored as an “Outstanding Women in Business” by the Phoenix Business Journal and by the Phoenix Suns and National Bank of Arizona with the “Amazing Women” award. She has received both the prestigious “Diversity Leader of the Year” and the Scottsdale Chamber of Commerce’s “Sterling Award.” She was also awarded a Silver Stevie Award for Female Entrepreneur of the Year 2015 and was a finalist for the Junior League of Phoenix’s Valley Impact Award. Jodi is a devoted single parent who volunteers her time at her daughters’ school programs and with organizations such as Angel Mamas, where she’s served on the board for three years.

Tagged With: financial technology, FinTech, kid toys, kids toys, LBM, Local Branch Marketing, Local Store Managment, Local Store Marketing, LSM, Scottsdale, toy store

NORTH ATLANTA’S BIZLINK: GNFCC’s Tech400 Committee with Winford Williams, LexisNexis Risk Solutions, and Ralph Pasquariello, Snellings Walters Insurance Agency

March 19, 2019 by John Ray

North Fulton Studio
North Fulton Studio
NORTH ATLANTA’S BIZLINK: GNFCC's Tech400 Committee with Winford Williams, LexisNexis Risk Solutions, and Ralph Pasquariello, Snellings Walters Insurance Agency
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Winford Williams, Kali Boatright, and Ralph Pasquariello

Show Summary

What’s the purpose of the Tech400 Committee of the Greater North Fulton Chamber of Commerce? How do technology companies connect through the activities of this committee? What’s the latest on key technology sectors in North Fulton? This podcast answers these questions and more, as Kali Boatright, CEO of the Greater North Fulton Chamber of Commerce and Host of “North Atlanta’s Bizlink,” interviews Winford Williams and Ralph Pasquariello, Co-Chairs of the Tech400 Committee of GNFCC.

Winford Williams, Senior Director – Software Engineering, LexisNexis, Risk Solutions Division

Winford Williams

Winford Williams is a Senior Director within the Risk Solutions Division of LexisNexis Risk Solutions.  His experience extends developing information products that service the personal auto and property insurance markets domestically and internationally.  A 1985 graduate of DeVry University (Atlanta), Winford began his career in the insurance industry, as a software developer at Policy Management Systems in Columbia, South Carolina.

For the past 30 years, Winford has contributed to the phenomenal growth of the LexisNexis Risk Solutions Division.  He has led the construction of technology solutions that facilitate the underwriting experience for insurance carriers and large data warehousing applications domestically and internationally.

Currently, Winford is the co-chair of the Tech 400 Committee at the Greater North Fulton Chamber of Commerce to help solve the supply and demand gap that exists between corporations and higher learning institutions relative to filling technology jobs.

Ralph Pasquariello, Snellings Walters

Ralph Pasquariello

Ralph Pasquariello of Snellings Walters is dedicated to many things and Cyber Liability Insurance is one of them. Ralph hosts, moderates and speaks at conferences on Cyber Liability & Data Breach Risk Management. Ralph is the Co-Chairman for Tech 400, Chairman of the annual Cyber Symposium, an advisor to the Georgia Tech Research Institute, and also a member of various organizations including the GNFCC, Technology Association of Georgia, and several special interest groups. Ralph also is an associate member of the GA Electronic Crimes Task Force, under the office of the US Secret Service.

Ralph graduated from Villanova University and is active on the Atlanta Villanova Alumni Chapter Board.

 

About GNFCC and “North Atlanta’s Bizlink”

North Atlanta’s Bizlink is produced by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

Tagged With: cyber attacks, cyber liability, cyber security, cyber threats, data, data analytics, data breach, Drones, FinTech, GNFCC, GNFCC Tech 400, GNFCC Tech 400 committee, GNFCC Tech400, GNFCC Tech400 Committee, greater north fulton chamber, Greater North Fulton Chamber of Commerce, Gwinnett Technical College, Kali Boatright, LexisNexis, LexisNexis Risk Solutions, North Fulton economic development, Ralph Pasquariello, Smart Cities, Smart Cities initiative, Snellings Walters, Snellings Walters Insurance Agency, STEM school, talent retention, Tech 400, Tech400, technology in Alpharetta, technology in North Fulton, technology industry in North Fulton, technology sector in North Fulton, technology talent development, The Greater North Fulton Chamber of Commerce, virtual reality, Winford Williams

Larry Williams with The Technology Association of Georgia, David Katz with Nelson Mullins Riley & Scarborough, Jeffery Gapusan with FinTech at ATDC, Jonathan Burke with Ernst & Young, Susan O’Dwyer with Aprio

May 7, 2018 by angishields

Atlanta Business Radio
Atlanta Business Radio
Larry Williams with The Technology Association of Georgia, David Katz with Nelson Mullins Riley & Scarborough, Jeffery Gapusan with FinTech at ATDC, Jonathan Burke with Ernst & Young, Susan O'Dwyer with Aprio
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Larry Williams

President & CEO, TAG

Twitter: @LarryKWms

http://www.tagonline.org/

Bio: Mr. Larry K. Williams has been President at The Technology Association of Georgia since 2017 and serves its Chief Executive Officer. Mr. Williams served as the Chief Executive Officer and President of The Beacon Council Inc. until October 31, 2016. Mr. Williams is a recognized leader in economic development, bringing more than 20 years of experience in global branding, international trade and finance, public and industrial policy and administration and management. He is a consensus-builder and communicator with a background in information technology, aerospace, advanced marketing and start-ups, is responsible for leading and further developing and implementing the strategy of the public-private partnership created in 1985 to attract companies to Miami-Dade County.

He began his work at The Beacon Council, one of 36 accredited economic development organizations in the nation, in October 2013 after a nationwide search for a candidate who excelled in economic development as well as inter-personal skills. Mr. Williams’ accomplishments in the public and private arenas combined with his experiences with Latin America and the technology industry permeates his leadership style to drive The Beacon Council and Miami-Dade County to greater competitiveness. He helped shape the vision for Atlanta’s technology industry as Vice President of Technology Development at the Metro Atlanta Chamber (since 2011). He provided leadership and direction to the Chamber’s Mobility Task Force, the effort to position Atlanta as a global hub of mobile technology and the Technology Leadership Council, where he was also recruited after a national search to provide leadership.

In the State of Washington, Mr. Williams garnered a list of special assignments and honors including serving on the Governor’s Global Competiveness Council, where he created and led all processes and committees. The council’s report served as the basis of the state’s new 10-year economic initiative. In 2008, he was appointed by Gov. Christine Gregoire as co-chair of the newly created Washington State Tourism Commission and the following year he was appointed to serve on executive cabinet. As Assistant Director of International Trade for Washington State Department of Commerce, Mr. Williams managed the merger of the International Trade and the Economic Development Divisions of the State Department of Commerce.

His responsibilities increased from managing 14 employees with a $6 million budget to 66 employees with a $130 million budget. He recruited, retained or expanded 692 companies statewide; created or retained more than 17,000 jobs and generated more than $1.8 billion in private investment in fiscal years 2008/2009. He developed and implemented initial sales goals for each team member and exceeded three-year projections by more than 40 percent, documenting more than $43 million in actual sales. Under his leadership, Washington State opened its first foreign offices in Mexico City, Frankfurt, Germany and Guangzhou, Shanghai and Beijing, China.

In his native North Carolina, he rose through the ranks to Director of Operations of the International Trade Division for the North Carolina Department of Commerce. He developed business opportunities for client companies throughout Canada and Latin America. He served as Director of The Beacon Council Inc., until November 07, 2016. He studied in Costa Rica and speaks Spanish. He is a graduate of North Carolina State University and the Darlington School.

David Katz

Partner, Nelson Mullins

Twitter: @KatzFDavid

https://www.nelsonmullins.com/

Bio: David Katz is a partner in Nelson Mullins Riley & Scarborough’s Atlanta office where he leads the Privacy and Information Security Practice Group. He provides legal advice on matters related to the privacy laws affecting multiple sectors of the economy including retail, financial services, education, healthcare, and technology. He counsels corporate clients on the development, management and oversight of privacy and compliance programs, vendor management programs and assists them in developing policies and procedures, education strategies, implementation of auditing and monitoring controls, reviews of disciplinary and enforcement activities, and risk assessments. His corporate practice includes providing privacy and security due diligence reviews for mergers and acquisitions. He represents client at all stages of incident response from investigation, notification, remediation and defense of litigation and regulatory inquiry.

Jeffery Gapusan

Startup Catalyst and Head of FinTech at ATDC

http://atdc.org/

Bio: Having spent the past 15 years in New York, Jeff comes to Georgia with the goal of making it a Global FinTech capital. He is a proven dealmaker with international finance and capital markets acumen. Jeff prides himself on being able to quickly identify operational challenges, determine valid solutions, and obtain buy-in from multiple stakeholders.

Most recently, Jeff managed revenue generation operations and capital relationships for TradeRocket, an Atlanta-based startup. In his capacity as CRO and head of capital markets, Jeff led initiatives in Latin America and the United States with key clients, investors, financial sponsors, and strategic partners.

Prior to TradeRocket, Jeff founded Makai Advisory Services, a full-service business development consultancy for the alternative investment sector. It was here that Jeff began his foray into FinTech. Working with an early investor in the marketplace lending space, Jeff researched and became an expert in the FinTech space. Leveraging his knowledge of the operations and hurdles often found in institutional finance, he enabled companies to develop winning strategies. Utilizing his expansive network, Jeff consulted with industry leaders to develop ways in which companies in the two sectors could collaborate.

Jeff began his finance career as part of Salomon Smith Barney’s Sales & Trading Associate Training Program. He subsequently served domestic and international banks on the Financial Institutions Desk prior to joining the Mortgage-Backed Securities sales team. As a specialist in structured credit, he later focused on driving mandates for asset managers in the space enabling more than $5 billion in deal-flow in commercial real estate, leveraged loan, and asset-backed structures. Jeff later joined Cantor Fitzgerald as a managing director. He was a pioneer in Cantor’s foray into the alternative investment space driving critical engagement efforts between hedge fund and fund-of fund clients and some of the world’s most relevant alternative investment allocators. In 2009, Jeff spearheaded the establishment of Cantor’s London-based European Structured Products sales and trading desk.

A veteran naval officer, Jeff has more than 1,500 hours of flight time over combat zones in the Middle East, the Pacific Ocean, and the Mediterranean Sea. He directed flight operations in multiple theaters and was handpicked to represent U.S. interests with NATO allies and other foreign governments and militaries on key strategic and training initiatives.

Jonathan Burke

Senior Manager – Financial Services Risk Management at Ernst & Young

http://www.ey.com/

Jonathan joined EY in 2012 and is a leader in the Financial Services Advisory practice focusing on strategic risk and regulatory affairs. He previously served as a senior policy advisor in the U.S. Department of the Treasury’s Office of Terrorism and Financial Intelligence where he was responsible for developing and implementing global strategies to support US national security policy.

In his current role, Jonathan advises large global financial institutions, including global banks, insurance firms, and broker dealers, on matters related to regulatory compliance and related technology.  He has developed and executed numerous risk assessments for some of the largest banks in the world and has performed compliance assessments at the request of US and UK regulators.  Jonathan has also worked with clients on applying advanced technologies, including robotics, analytics, and machine learning, to automate certain risk functions.  Jonathan regularly contributes insights on the implication of foreign policy matters for EY’s global client base through EY’s Geostrategic Business Group.

Susan O’Dwyer

Director of Corporate Citizenship and Community at Aprio

https://www.aprio.com/

Susan is director of business development at Aprio and by all meanings of the word, a connector. By more than virtue of her career, Susan loves meeting and building relationships with individuals from all areas of business. In her roles at Aprio, Susan is responsible for driving business development across all industry sectors serviced by the firm. Susan’s willingness to help companies be successful has led to her own personal career success.

Susan’s specialty lies in the technology and venture capital industries, two industries that go together hand-in-hand. She is known throughout the Atlanta business community for her passion for connections, which resulted in Susan being recognized as one of the Top 50 women you need to know in Atlanta by the Atlanta Business Chronicle, as one of the 100 most influential people in the tech community and as a finalist for the 2012 Turknett Leadership Character Awards.

As the director for civic & community relations, Susan acts as the main point of coordination regarding civic and community activities throughout the firm. Her role is to maintain open communication with civic leaders and community partners, creating good will on behalf of Aprio.

Tagged With: Ernst & Young, FinTech, Nelson Mullins Riley & Scarborough, Startup Catalyst, Technology Association of Georgia

Brock Kolls with TechConnectHub.com & TechSquare Labs, Edward Getty with TechConnectHub.com, and Kacie Lett Gordon with 352 Inc.

October 10, 2017 by Mike

North Fulton Business Radio
North Fulton Business Radio
Brock Kolls with TechConnectHub.com & TechSquare Labs, Edward Getty with TechConnectHub.com, and Kacie Lett Gordon with 352 Inc.
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John Ray, Brock Kolls, Kacie Lett Gordon, Edward Getty

Brock Kolls/TechConnectHub.com & TechSquare Labs

Brock Kolls is a serial entrepreneur who develops market-changing technology by identifying and capturing intellectual property around breakthrough innovation. He is a prolific inventor and U.S. Patent Agent. He took a FinTech startup to a successful NASDAQ exit. He was a member of Coca-Cola R&D and started Coca-Cola’s global open innovation program, scouting for technologies worldwide. Now his focus is TechConnectHub.com (TCH), an online innovators community he founded to connect corporates with innovation needs to researchers, entrepreneurs, and startups who have solutions. TechSquare Labs is a TCH innovation hub where he leads a corporate innovation program. He is also a co-founder of Enterprise Innovation, an event series focused on the interface between corporate innovation and the startup community.

Edward Getty/TechConnectHub.com

Dr. Ed Getty has over 28 years of R&D Technology Management & Strategy experience gained over twenty years while creating and managing world-class open/external innovation business models, processes and capabilities for:

– The Procter & Gamble Company: Connect + Develop(SM) Program
– The Coca-Cola Company: External Technology Acquisition Program
– Wm. Wrigley Jr. Company: Global External Alliance Program
– Mars Incorporated: Global External Innovation Program

Through his external innovation journeys, Dr. Getty has been mentoring and cultivating entrepreneurs and startups in how to work with large enterprises, helping develop mutually beneficial relationship agreements, and coaching the startup community on how to move from prototype to commercial scale.

He is currently Chief Strategy & Innovation Officer at TechConnectHub.com where he is working to connect corporate innovation challenges to capabilities and solutions from researchers, entrepreneurs, and startup communities around the world.

Kacie Lett Gordon/352 Inc.

Kacie Lett Gordon is the VP of Client Engagement at 352 Inc., a product development and innovation firm based in Tech Square. 352 works with Fortune 500 and Fortune 1000 companies to ideate, validate and accelerate growth opportunities. She is also the Co-Founder of EnterpriseInnovation.com, and the Atlanta-based Enterprise Entrepreneurship Series. The event series brings together corporate innovation and business leaders to create community around best practices and thought leadership. 352 has helped companies like Cox Automotive, INVISTA, Verizon Telematics and Fifth Third Bank transform their businesses.

Tagged With: Digital Ignition, Edward Getty, entrepreneur, FinTech, Innovation, Mike Sammond, North Fulton Business Radio, product development, Roswell Infiniti, tech ecosystem, tech start ups, TechConnectHub.com

ION Loyalty Rewards and Small Business Saturday

November 19, 2014 by angishields

Midtown Business Radio
Midtown Business Radio
ION Loyalty Rewards and Small Business Saturday
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William Mills Agency     SionicMobile

ION Loyalty Rewards and Small Business Saturday

This week I got to sit down with another pair of movers and shakers in the technology and payment processing/ merchant services space in Atlanta.  William Mills of William Mills Agency introduced us to Ronald Herman, founder of Sionic Mobile.  We talked about the cool app the company has developed that gives merchants an elegant way to incentivize their customers to keep coming back to patronize their business.  The Loyalty app is designed in such a way that as customers spend money they earn “ions” they can then redeem at any participating merchant.  I also spoke with Terri Dennison, Georgia District Director of the U.S. Small Business Administration (SBA) about the upcoming Small Business Saturday and Small Business Saturday Night this coming November 29th.

The William Mills Agency has been in the Atlanta area for over 35 years, providing a suite of PR services, with a heavy focus on the financial services/payment processing technology sector.  The company provides public relations, crisis management, brand awareness/marketing strategy, and content marketing.  The William Mills Agency leadership team is heavily involved in the TAG FinTech Society.  FinTech is a group of professionals representing a broad range of financial technologies as well as a variety of roles within the industry, including executive management, solution specialists, sales and marketing, industry entrepreneurs and venture capitalists.  William has worked with 500-600+ innovative technology companies.  Even so, he was particularly intrigued by the model put forth by Ron Herman and his team at Sionic Mobile; so much so he became a member of the advisory board for the company.

Midtown Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices, Bluetooth® beacons and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often.  Users of the ION Consumers use ION Rewards® to earn IONs at every checkout, then spend them like cash on anything at any time at nearly 40,000 retail locations nationwide. The free apps support iOS and most Android devices.

The Small Business Administration provides a host of services designed to enhance the likelihood of success for small businesses in the US.  Their overarching goal is to increase available jobs through helping small businesses (who make up >50% of US business commerce) grow.  I got to speak with Terri Dennison of the Small Business Administration about their initiative to support small businesses through the Small Business Saturday campaign, aimed at encouraging US consumers to include local small business retailers in their holiday shopping.  SBA encourages America to support local economies shopping small on November 29th.  At the SBA, they know small businesses are vital to the growth and prosperity of the American economy. Since the recession, small businesses have created two out of three new private sector jobs… these firms are largely responsible for America’s 10.3 million new jobs that have led to 56 straight months of job growth.  Accelerating our recovery means creating the right environment and implementing the best policies for small businesses to thrive. The entrepreneurs the SBA works with face many challenges, but among the greatest is getting new customers in the door.  That’s why the SBA is proud to be part of Small Business Saturday – it’s a perfect time to promote your business and find new customers. On November 29th, millions of consumers across the country will participate in Small Business Saturday. More than 70 percent of Americans are now aware that two days after Thanksgiving is a day devoted to shopping small.  Last year, nearly half of all consumers who knew about Small Business Saturday…. acted on it … spending an estimated $5.7 billion dollars at local merchants across the nation. So we want to continue this momentum… And we’re asking you to help us promote the message that Small Business Saturday is day when buying gifts for the people we love … supports jobs and prosperity in the communities we call home.

We all have a stake in seeing foot traffic increase on Main Street.  We want to encourage shoppers to seek out unique, handmade gifts they won’t find at a big-box retailer.  And we want to see Internet traffic spike, too, with purchases of “gifts to ship” – and gift certificates from restaurants and service providers.  Everyone can spread the word about Small Business Saturday by recommending their favorite local shops and restaurants via Facebook and Twitter. The SBA is helping to spearhead an effort this Nov. 29 to extend the hours, so to speak, by promoting Small Business Saturday Night.  We know many of our small businesses are local restaurants and food purveyors…After a busy day of shopping, we want to encourage consumers to patronize their local small business restaurants and favorite watering holes.  The SBA is partnering this year with the National Restaurant Association to encourage families who are shopping small to “dine small” at local restaurants Saturday night.  Additionally, we’re encouraging small business merchants to extend their hours so they can take advantage increased nighttime foot traffic on Small Business Saturday Night.  So I hope we can create some synergy in this effort to keep Small Business Saturday going when the sun goes down.  To help in your preparations, I want to direct you to sba.gov/SmallBusinessSaturday where we have holiday marketing tips, ideas and materials … even for entrepreneurs on a limited budget.  And use our hashtags on Twitter: #SmallBizSaturday for Small Business Saturday and #DineSmall  for Small Business Saturday Night.

Special Guests:

William Mills, Owner of William Mills Agency  Twitter 16x16  Facebook  Linkedin  google-plus-logo-red-265px  youtube logo  feed logo

William Mills Agencies

  • BA Communications, Florida State University
  • Member, Executive Committee of Florida State University College of Communications & Information’s Advisory board
  • Has been quoted as an expert for Wall Street Journal, USA Today, and Entrepreneur
  • Contributor for numerous publications

Ron Herman, CEO of SionicMobile  google-plus-logo-red-265px  Facebook  Twitter 16x16  Linkedin  

SionicMobile

  • Founder and Former CEO, Urban Informatics Corporation
  • >19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
  • Former CEO, Intellione Technologies

Terri Dennsion, District Director, US Small Business Administration Georgia District Office  Facebook  Blogger 2  youtube logo  google-plus-logo-red-265px  Twitter 16x16 

Small Business Administration Georgia Office

  • Former Deputy District Director, US Small Business Administration Indiana District Office
  • MA Urban Studies, Trinity University
  • Recipient: Atlanta Business League 100 Most Influential Black Women, 2006-2008
  • Atlanta Business Chronicle 100 Top Professionals in Banking and Finance, 2007-2011

Tagged With: content creation, Crisis Management, customer rewards, customery loyalty, CW Hall, financial services, FinTech, gps technology, ION, marketing strategy, mcommerce, merchant services, Midtown Alliance, near field chip, NFC, PR, Public Relations, Ronald Herman, SBA, Sionic Mobile, SionicMobile, small business, Small Business Administration, small business capital, small business loans, Small Business Saturday, Small Business Saturday Night, TAG, Terri Dennison, William Mills, William Mills Agency

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