marketing Archives - Page 40 of 45

Amirakal Marketing

June 30, 2015 by angishields

Midtown Business Radio

Amirakal Marketing

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Amirakal Marketing

We talked about marketing your business with Amirakal Marketing’s Brandon Adams and Your Video Viewer’s Louis Rosas. Amirakal Marketing offers a full suite of services for businesses seeking to increase their brand awareness in the community, including PR, promotional products, logo design, marketing services, videography, and others.

Brandon explained how Amirakal Marketing created their unique name by combining the names of his children, playing on the fact that he views them as miracles. We talked about how the company started out focusing on providing promotional products as a business, but saw an opportunity to expand on that as customers asked if they could help in other aspects of marketing.

Since expanding to be a full-service marketing and PR company, Amirakal Marketing has worked with numerous well-known celebrities, helping them craft their logos and market themselves and their work. The firm has worked with notables such as Tony Terry and Tanya Bush.

Your Video Viewer is a software company that gives companies who post video and podcast content online the ability to get user information for everyone who accesses these files. Their platform provides subscribers IP address, email address, and often, phone numbers for each person who clicks the links to check out posted content. The business can then follow up with those users with more direct communication and calls to action.

Your Video Viewer provides its users with a CRM platform through which they can push information to consumers of their video and audio content, whether it’s hosted on Your Video Viewer’s platform or on the company’s website/social media.

Special Guests:

Brandon Adams, Founder of Amirakal Marketing

Louis Rosas of Your Video Viewer

BUSINESS MATTERS presented by Incentive Solutions

June 9, 2015 by Mike

Gwinnett Studio

BUSINESS MATTERS presented by Incentive Solutions

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Luke Kreitner, Celeste Simmons, Steve Damerow

Luke Kreitner/Loyaltyworks

Loyaltyworks is a 35 year-old debt-free employee managed award winning technology firm based in Atlanta whose cloud based platform helps companies manage multiple employee and sales loyalty or incentive programs simultaneously. The company has 40 employees and has been awarded Inc 5000 and Best and Brightest Place to Work by National Association of Business Resources.

Getting maximum impact, Loyaltyworks creates and manages full-service incentive, loyalty and reward solutions that maximize the impact of the people and relationships that drive your business results.

Celeste Simmons/Big Social Marketing

Social marketing has changed the way companies do business. Big Social Marketing helps companies create daily content, post it, and then manage the responses.

There are lots of opportunities in social marketing that individuals and businesses should be using to get ahead, and stay ahead. If you want your company to be seen and heard, you have to be social. Social media is an indicator of what people are looking for, and what Google looks for as well. Your social marketing strategy will determine your business success, or its failure.

If you have not done much social media, then you need a social media campaign focused on getting your message or brand recognized. Big Social Marketing can help! They can manage many different social networks for you, and all without frustration. They make a focused plan for you, then make a schedule for updates, and start writing – with your brand as the focus! They create buzz for your brand with social media as the messenger.

About Incentive Solutions:

Steve Damerow, the host of “Business Matters“, is the founder and CEO of Incentive Solutions along with Loyaltyworks. He earned a MBA and Masters in Economics, that has helped him propel the respective incentive firms into the forefront of the loyalty industry.

“Technology making incentive rewards easier.”

Incentive Solutions is a 21-year-old debt-free, employee-managed incentive marketing agency that uses the “cloud” and mobile app’s to manage and communicate sales incentives to in-house employees, distributor/dealer/value added resellers utilizing 3 primary reward vehicles.

1. Group incentive travel and sales meetings

2. World’s largest online rewards mall

3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

Girl Scouts of Greater Atlanta, bfonics and NEXT Steps Youth Entrepreneur Program

April 3, 2015 by Mike

Business Leaders of Today

Girl Scouts of Greater Atlanta, bfonics and NEXT Steps Youth Entrepreneur Program

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Chris Horne, Dana Jewel Harris, Derek Griffin, Vikki Millender-Morrow, Nekeidra Taylor, Tess Turrin

Nekeidra Taylor & Vikki Millender-Morrow/Girl Scouts of Greater Atlanta

Girl Scouts of Greater Atlanta is the premier leadership development organization for girls, serving more than 43,000 girls and 17,000 volunteers in 34 counties in the greater metropolitan Atlanta area, northwest Georgia and Polk County, TN. Girl Scouting builds girls of courage, confidence and character, who make the world a better place. For more information on how to join, volunteer or donate to Girl Scouts of Greater Atlanta, call (800) 771-1139 or visit www.GirlScoutsATL.org.

Derek Griffin/bfonics

Bfonics is an end-to-end proximity marketing platform based on the iBeacon technology from Apple. They work with retailers, hospitality clients, third party advertisement agencies, mall owners, cities, metro transportation companies/systems to engage the customers in real time by sending notifications, messages, deals and much more to their smart phones. Their products & solutions help retailers leverage cost-effective mobile technology to connect with their customers and offer customized deals. Their platform is designed based on the ‘iBeacon’ Technology from Apple to seamlessly integrate the digital and physical world. Their “Smart Beacons” along with mobile solutions are used to provide customers the best value for the money and also help them increase their ROI.

Dana Jewel Harris/NEXT Steps Youth Entrepreneur Program

The NEXT Steps Youth Entrepreneur Program is a 501(c)3 non-profit organization that provides youths (grades 2-12) with STEM++ education, entrepreneurship training, and access to mentors and career opportunities in Georgia’s high demand STEM++ industries.

Lorrie Thomas Ross with Web Marketing Therapy, Vince Bailey with Vince Bailey Productions, and Kimyung Kim with Kimyung Kim Entertains

March 5, 2015 by Mike

Gwinnett Business Radio

Lorrie Thomas Ross with Web Marketing Therapy, Vince Bailey with Vince Bailey Productions, and Kimyung Kim with Kimyung Kim Entertains

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Mike Sammond, Vince Bailey, Lorrie Thomas Ross, Kimyung Kim, Steven Julian

Lorrie Thomas Ross/Web Marketing Therapy

Web Marketing Therapy is a digital marketing agency. They specialize in strategic advisory, training and marketing management. They get clients on the right path for success. Web Marketing Therapy helps entrepreneurs and small businesses grow and improve. They help their clients learn, grow and achieve with strategic marketing – sometimes tough love is required!

Vince “the Voice” Bailey/Vince Bailey Productions

Vince “The Voice” Bailey of Vince Bailey Productions is a 30+ year media veteran who began his career as a United Way volunteer reader for the blind in his hometown of Gary, Indiana. He has provided voice over and narration services for hundreds of clients over the years. Services include voiceover for radio and television commercials and promos, training materials, audiobooks, telephone on hold systems, museum kiosks and tours, and much more.

“The Voice” is an announcer for professional sporting events and media broadcasts including the Atlanta Dream (WNBA Basketball team), the Georgia Force (Arena Football), Professional Boxing, and Professional Ballroom Dancing (NDCA Certified). He is the VOG (Voice of God) Announcer for several nationally televised awards programs, including The Trumpet Awards and The Stellar Awards.

Always willing to share, Vince offers Voice-Over lessons at educational institutions as well as private instruction. Contact Vince today to get your VO career started!

Kimyung Kim/Kimyung Kim Entertains

Kimyung Kim is a modern day Renaissance Man. An Entertainer Extraordinaire, he performs comedy, freestyle rapping, and emcees events. He has traveled around America performing at various schools, conferences and company events. With a background in public speaking, Kimyung has learned the art of entertaining crowds.

Kimyung’s philosophy on art is that it can be both entertaining and edifying. His goal is to create art that does just that. For more information on Kimyung, you can visit his website at www.kimyungkim.com/entertainer or email him at kimyung@kimyungkim.com.

Chase Williams and Mark Moczarski with The Edge Firm

March 4, 2015 by Mike

Silver Lining in the Cloud

Chase Williams and Mark Moczarski with The Edge Firm

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Silver Lining in the Cloud - March 4, 2015 — Mark Moczarski, Chase Williams, Dom Rainey

Mark Moczarski & Chase Williams/The Edge Firm

The Edge Firm is a technology, design and marketing firm from Atlanta, GA.

Established in 2014, current services include, but are not limited to, web design and marketing enhancements and content creation, social media enhancement and content creation, as well as Online & E-commerce marketing and strategizing. They deploy a top to bottom “Turn-Key” process paired with a unique approach to delivering revolutionized strategies to the vastly overwhelmed large market place. This is precisely their vantage point, as well as, the “edge” currently creating a massive gap between The Edge Firm and its competitors, if any.

Ask them how they turned a failing mom and pop toy company into a thriving online business within 90 days, tripling previous average profits! They’d love to EDGEucate you!

Experiential Marketing

February 24, 2015 by angishields

Midtown Business Radio

Experiential Marketing

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Experiential Marketing

This week I sat down with experiential marketing expert, Stu Sheldon of Escalate. Stu spent several years building brands for Coca Cola, including Mello Yello. Like that refrigerator pack your 12 pack comes in? Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success. Stu shared some excellent information about the difference between paid advertising campaigns and experiential marketing.

In an economy where every dollar counts, companies that are seeking to increase frequency a customer purchases their product or service as well as adding new customers can often gain greater results through an experiential marketing approach. Stu talked about the fact that even in situations where a company has an advertising agency that has produced creative material, Escalate can collaborate with company and agency to build on what has been created to “Make it come to life”.

Stu explained that while even a small company can benefit from experiential marketing, they typically work with mid-sized to large companies seeking to expand brand awareness. They have an impressive list of success stories from Coca Cola to non-profit organizations. Check out this great episode–I think you’ll find it both informative and interesting!

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.

Escalate

December 23, 2014 by angishields

Midtown Business Radio

Escalate

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Escalate

This week I sat down with Chief Advocacy Officer, Stuart Sheldon, of Escalate. He talked about how Escalate delivers measurable value to their clients through two core Marketing competencies:

1. Experiential – Engage consumers/customers directly, through all five senses + emotion

2. Word-of-Mouth (including Social Media) – Who says what about you, and how can you get involved in the conversation?

as we engage people with meaningful, authentic brand experiences that begin and sustain brand love, amongst your raving fans…and beyond.

Why is it crucial? Because successful brands clearly can’t build brand loyalty (or a sustainable business) with just traditional marketing & media strategies and tactics when:

• An average consumer sees 3,000+ marketing messages a day

• 76% of consumers don’t believe companies tell the truth in ads

• 78% of consumers claim to trust information from other consumers more than any advertising source

• 19% of purchase decisions made only on personal recommendation, 86% at least partially

• Experiential + Word Of Mouth marketing efforts can deliver purchase intent as high as +60% vs. traditional efforts

While many of the firm’s clients are medium to large companies they also have success stories about small businesses they have helped to improve the way they engage their prospective customers, leading to growing sales.

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.

Scott Specker with Five Star Painting and Lyle Sheppard with The Hot Lead Key

December 10, 2014 by Mike

Silver Lining in the Cloud

Scott Specker with Five Star Painting and Lyle Sheppard with The Hot Lead Key

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Lyle Sheppard, Dom Rainey, Scott Specker

Scott Specker/Five Star Painting

Five Star Painting is one of the fastest-growing house painting franchises in North America. Want to know their secret? Their Suwanee house painters provide wonderful work, great warranties, and no funny business when it comes to prices. Your job will be clean, on time and on budget. Guaranteed. They specialize in Interior and Exterior painting for Residential and Commercial properties.

Lyle Sheppard/The Hot Lead Key

The Hot Lead Key helps businesses grow. For us “It’s about smart Business”. By implementing things such as Business Processes, Technology, Marketing Strategies and Benchmarks we create Efficiency and Focus. While Efficiency gives time back to business owners and managers that would otherwise be bogged down with functions they may not enjoy or be good at, Focus puts effort into revenue generating activity to foster growth.

David Martin with Vein Innovations, Gregg Mooney with Leadership Max and Keith Finger with Ignite Revenue

November 12, 2014 by Mike

Gwinnett Studio

David Martin with Vein Innovations, Gregg Mooney with Leadership Max and Keith Finger with Ignite Revenue

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Dom Rainey, David Martin, Gregg Mooney, Keith Finger, Nikole Toptas

David Martin/Vein Innovations

Are your legs heavy, tired, hurting, or restless? Do you have varicose or spider veins, or just the pain and restlessness? if so, you are not alone. Up to 60% of all Americans suffer from a vein disorder such as venous reflux disease, varicose veins or spider veins.

VeinInnovations delivers a correct diagnosis, offers you customized treatment options, and improves the health of your leg veins – improving your health overall! Untreated vein issues can lead to a multitude of severe health problems. They use the latest diagnostic tools to find the root cause of your leg fatigue, pain, restlessness and/or varicoseand spider veins.

Call 678-731-9815 now. VeinInnovations makes it easy and affordable to get a customized treatment plan to help you live pain free, with healthier, younger looking legs!

• First dedicated, comprehensive vein clinic in Atlanta
• Every available treatment option
• All the latest diagnostic tools
• Experienced board-certified general, cardiothoracic, and cardiovascular surgeons
• Over 90% of procedures covered by insurance
• Pain free – Back to work the next day
• Thousands of satisfied patients

Gregg Mooney/Leadership Max

Leadership Max provides Individual Executive and Group Leadership Coaching, Speaking, Training, Workshops, Seminars, Mastermind Groups, Leadership Assessments, Team Assessments, Team Building/Training, and Performance Enhancement. Founder and President Gregg Mooney is an independent certified John Maxwell coach, trainer and speaker. He has served as Vice President of two national engineering firms over the past 20 years, and has extensive leadership experience at all levels.

Keith Finger/Ignite Revenue

Keith Finger is strategic marketing advisor and fractional chief marketing officer who creates and implements comprehensive, long-term marketing and sales plans for B2B companies seeking to build, manage and strengthen effective revenue generation processes. Using a unique holistic approach, the result is a sustainable revenue generation strategy that empowers the entire business organization.