marketing Archives - Page 7 of 45

Ashley Richards and Sherry Milia with E Squared Marketing

August 25, 2021 by Karen

Phoenix Business Radio

Ashley Richards and Sherry Milia with E Squared Marketing

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Ashley Richards and Sherry Milia with E Squared Marketing

E Squared Marketing is a boutique digital marketing agency always willing to go the extra mile for our clients. Starting with a strategy tailor-made to fit your business’ unique needs, we’ll bring your customers an unforgettable online experience to grow your following, keep your business top of mind and distinguish you from your competitors.

With over a decade in marketing experience, our team brings a personal touch to everything we do while seamlessly executing winning strategies, the way that only a team of experts can.

Ashley Richards is a dynamic and versatile marketing executive with 15 years of experience executing digital strategies to totally transform businesses.

Her past clients include large Fortune 500 companies, fitness facilities, physical therapy offices, and large shopping centers. Ashley’s extensive experience– combined with her passion for marketing–allow her to bring her clients tremendous success in the online world.

In 2017, Ashley launched E Squared Marketing to provide creative digital solutions and heightened value to small to medium-sized businesses. Whatever your needs, Ashley provides a fresh perspective and creative yet pragmatic leadership to lead your business to success.

Ashley is a graduate of the University of Phoenix and when she’s not working, you can find this Arizona native enjoying hikes with her husband of 10 years, Brandon, and their two adorable children, Ellie and Eli.

Connect with Ashley on LinkedIn.

Sherry Milia is an Account Manager with E Squared Marketing and has been a member of the team for the past two years. Sherry is a native of Milwaukee, WI where she earned her MBA, with an emphasis in Marketing, from Marquette University.

With over 12 years of experience in medical sales followed by a career as the Marketing Director of a local non-profit, Sherry relocated to Scottsdale, Arizona with her husband and three children in 2014.

After being away from the workforce for nearly nine years, Sherry’s journey has had its own challenges. As a mom of her three children, one of which has special needs, Sherry navigates her role as a wife, mom, professional, and an individual living with an autoimmune disorder with grace.

She is thankful for the support and resources she has that give her the opportunity to share her talents both professionally and personally.

Follow E Squared Marketing on Facebook and Instagram.

Lisa Weltsch and Ashlan Riess, Street Studio Creative

August 24, 2021 by John Ray

North Fulton Business Radio

Lisa Weltsch and Ashlan Riess, Street Studio Creative

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Lisa Weltsch and Ashlan Riess, Street Studio Creative (North Fulton Business Radio, Episode 382)

Street Studio Creative is a powerhouse of creative talent. Founder Lisa Weltsch and PR Director Ashlan Riess joined host John Ray to talk about the breadth of their services as a full-service branding and marketing agency based in Roswell serving small to midsize businesses. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Street Studio Creative

Personalized and customized marketing and Graphic design services, specializing in giving businesses a presence with a clearly identifiable brand, look, feel, and position in the marketplace.

As a creative resource, they communicate your message consistently, through a variety of media. With budget-friendly options, they are an ideal choice for the small to midsize business that wants to take their company to the next level.

Company website | LinkedIn | Facebook

Lisa Weltsch, CEO/Founder, Street Studio Creative

Lisa has dedicated more than 30 years to her career developing her skills and talent as a graphic designer with an eye for retail design, print and promotions for Atlanta-based clients to include Kinkos, Mori Luggage and Value Music Concepts Inc. Fueled by an entrepreneurial spirit that comes naturally to Lisa, she has evolved as a creative marketer, by combining her passion for design and her sense of visual communications to blaze her own trails, as Street Studio Creative.

Born and raised in LA during the ‘70s, Lisa grew up as one of the original San Fernando “Valley Girls.” In the ‘80s in San Francisco, Lisa studied design in college, as well as danced and taught dance professionally (fun fact: she has even danced on MTV videos). Flash (dance) forward to 2009, Lisa created her first brand as an entrepreneur and businesswoman, “Street Studio Dance and Fitness” in Roswell, where she learned all aspects of building a brand from scratch.

With a strong network of friends and clients in the community, Lisa came to discover that creative marketing is the ideal vehicle for her talent. Street Studio Creative emerged to serve all local lifestyle businesses, restaurants, and brands with a sharp creative edge.

Today, she maintains the same vibrant spirit as ever, as well as her long-standing vision and belief that all business, communications, trends, customers, styles, vibes, come from the streets.

Ashlan Riess, Strategic Marketing Partner + PR Director, Street Studio Creative

With an ability to identify key opportunities and to meet the needs of each individual client, Ashlan oversees daily account activities, production and project initiatives.

She serves clients with top-notch, high-level strategic planning, development, communications, and properly amplifies and executes the client’s marketing goals for a seamless experience start to finish. Her deep knowledge of brand architecture, media strategy, and current trends, Ashlan’s solution-oriented nature sets her apart from the rest.

Ashlan’s focus is always on providing first-class client support, building trust and stronger relationships, which results in overall client satisfaction and positive experiences as we strive to meet deadlines along with business and marketing goals. She is an industry expert in retail, real estate, and hospitality.

Questions and Topics in This Interview

Who is Street Studio Creative?
What exactly do you do for your clients?
What makes you different from other marketing agencies?
Who is your ideal client?
Branding
Marketing Strategy
Creative/Idea makers
Marketing trends

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Michael Katz, Blue Penguin Development

July 23, 2021 by John Ray

Business Leaders Radio

Michael Katz, Blue Penguin Development

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Michael Katz, Blue Penguin Development

Michael Katz is an authority on email newsletter marketing for small professional services firms and solopreneurs. Michael shared with host John Ray how he got into his work, the power of story, why email marketing still works, how to decide where to place your marketing emphasis, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Michael Katz, Chief Penguin, Blue Penguin Development

Blue Penguin Development Inc is a marketing and advertising company based out of Hopkinton, Massachusetts.

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms and solos develop effective email newsletters.

Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.

He is the author of four books and over the past 20 years has published more than 500 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world.

Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He is a past winner of the New England Press Association award for “Best Humor Columnist.”

Company website | LinkedIn

Questions/Topics Discussed in this Show

Why is having a niche so important?
What are some of the biggest mistakes professionals make in marketing themselves?
How can small business owners benefit from “storytelling” in their marketing?
With so many marketing/visibility options, it can feel overwhelming. How does a business owner decide where to put their energy?
How does one balance “making a personal connection” with not being seen as “unprofessional?”
Are email newsletters still effective marketing tools?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.

Pete Steege, B2B Clarity

June 11, 2021 by John Ray

Minneapolis St. Paul Business Radio

Pete Steege, B2B Clarity

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Pete Steege, B2B Clarity (Minneapolis-St. Paul Business Radio, Episode 10)

Pete Steege helps B2B companies create the organizational mindset necessary to implement marketing strategies which generate discernable ROI. In this conversation with host John Ray, Pete discussed why marketing is particularly difficult for B2B companies, what it means to “rightsize marketing,” his top three marketing recommendations for B2B CEOs, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Pete Steege, B2B Clarity

B2B Clarity founder Pete Steege has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, from 50-person Silicon Valley startups to Fortune 100 firms. Coupled with extensive global experience in North America, Europe and Asia, Pete brings breadth of perspective and fresh ideas to your world. Pete is a proven marketing strategist and industry-recognized content leader that can help you untangle your marketing program and get it working to grow revenue.

LinkedIn | Twitter

Questions and Topics in this Interview

Pete’s career journey
Why did you start B2B Clarity?
Why is marketing so hard for B2B businesses?
What does it mean to “rightsize marketing”?
What are the top 3 marketing recommendations you have for B2B CEOs?
How much should a business spend on marketing?
How do B2B businesses get more sales leads from marketing?
Some of the B2B sectors on which he particularly focuses
What services do you offer to help CEOs make their marketing work?

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Colton Mulligan, FoxFuel Creative

June 8, 2021 by John Ray

Nashville Business Radio

Colton Mulligan, FoxFuel Creative

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Colton Mulligan, FoxFuel Creative (Nashville Business Radio, Episode 16)

Colton Mulligan joined host John Ray to discuss his entrepreneurial journey, how best friends work amicably as business partners, why storytelling is so important in building a company brand, and much more. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.

FoxFuel Creative

FoxFuel Creative produces effective outcomes for brands and people through design, content, and technology. The company help consumer goods and products, healthcare, music and entertainment, finance, and real estate brands speak genuinely and effectively to their audience.

Their specialties include brand and marketing strategy, consumer insights, content development, creative ideation and execution, advertising concepts, and website development.

Company website

Colton Mulligan, CEO, FoxFuel Creative

Colton Mulligan
FoxFuel Creative

At FoxFuel, Colton Mulligan serves as CEO and is responsible for client relationships, guiding the discovery process through brand strategy into early creative concepting.

With 15+ years of branding and marketing experience, Colton has worked to develop brand and marketing strategies for TSA Pre-Check, Hilton Hotels/Home2Suites, Ben Folds, Fiesta Grande, Chip and Joanna Gaines, Pinnacle Bank, HarperCollins, Narus Health, Lifepoint, HCA, and Community Health Systems.

He also speaks at various events on Digital Marketing, Healthcare Marketing, Entrepreneurship, and the relationship between mental health and creativity. He lives in Nashville with his lovely wife Aly, and Goldendoodle JT.

Connect with Colton on LinkedIn and Instagram.

Questions and Topics in This Interview

Colton’s entrepreneurial journey
How business partners can remain friends
Brand strategy
Storytelling
Entrepreneurial journey

“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Rebecca Rausch, Neon Lizard Creative Marketing & Design

May 5, 2021 by John Ray

Minneapolis St. Paul Business Radio

Rebecca Rausch, Neon Lizard Creative Marketing & Design

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Rebecca Rausch, Neon Lizard Creative Marketing & Design (Minneapolis-St. Paul Business Radio, Episode 4)

Rebecca Rausch joined host John Ray to share how her grandma’s rolls help explain her approach to branding, why terms like “avatar” get in the way of understanding ideal customers, how Neon Lizard has assembled top talent from around the world, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Neon Lizard Creative Marketing & Design

Neon Lizard Creative strengthens brands by creating unique visuals and messaging that causes people to not only notice their clients but listen and trust their clients.

The key to an exceptional brand isn’t only that it is visually stellar and authentic, it must also be a marriage of enthusiasm, devotion + unlimited possibility.

The HEART Principle is our proprietary method of preparing your brand and instituting elements and actions that compel a buyer to act, plus become a passionate advocate for your business. There is power in a shatter-proof client relationship; their job is to support clients in achieving that business nirvana across every platform.

Neon Lizard creates relevant content and friction-free experiences. They believe that if clients give their prospects the opportunity for meaningful engagement, they’re much more likely to return, and convert over and over again.

Comprehensive marketing so that the message is clear, concise, and aligns with client visuals. One-stop, get it all done.

Award-winning NLC helps corporations, businesses, retailers, and the service industry by acting as an “external employee”, on-call and ready to work when needed. NLC has excelled working with large corporations such as Capital One, Petsmart, ISES, Mead Johnson, and Eastman, as well as start-ups and existing businesses of all kinds who wish to promote their brand and identity.

Company website | Facebook | Instagram | Twitter

Rebecca Rausch, Chief Lizard and Founder, Neon Lizard Creative Marketing & Design

Rebecca Rausch is the Chief Lizard and founder of Neon Lizard Creative Marketing & Design just south of Minneapolis. A designer since the age of 12, Rebecca has worked in many design service fields until she went out on her own as a freelancer in 1998 and started Neon Lizard Creative.

Now an agency of 9, collectively, the NLC international team of designers has over 100 years of experience and contains designers, color theorists, a variety of specialists, and more. They serve as a comprehensive design team helping businesses just like yours build a consistent brand that is not only memorable but causes people to fall in love with their client’s business. Naming, branding, marketing, social, catalog, tradeshow plus, NLC serves as your marketing hub.

Questions and Topics in this Interview

How did you get into design?
What made you so passionate about branding/marketing?
Many business people see branding and marketing as the same thing, is it not?
What you do is not cheap, why shouldn’t a start-up just use Fivver or some design farm like that?
I heard you hate the terms persona, avatar etc. Why?
Is it true your designers and team are from all over the world-how do you find them?
How in the world can you manage people from all over?
Why wouldn’t I want specialist vendors helping me for each different part of my marketing- why is having everything in one place better?
Many companies believe it is important to keep their marketing in-house.
Why is that not the best idea for their bottom line?
Many CEOs don’t want to spend any money on marketing, and choose to do it themselves. How does that hurt them?
Who is the client YOU can best serve?
You developed something called the HEART Principle- what is that and why is it the wave of the future?

Sydney Dozier, Renaissance Marketing Group

May 4, 2021 by John Ray

Nashville Business Radio

Sydney Dozier, Renaissance Marketing Group

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Sydney Dozier, Renaissance Marketing Group (Nashville Business Radio, Episode 6)

Sydney Dozier moved to Nashville to pursue a music career but found her passion in digital marketing and social media. She joined host John Ray to share how her work at the Johnny Cash Museum led to starting her own firm, how her team crafts effective social media strategies for clients, and much more. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.

Renaissance Marketing Group

With offices in Nashville, Atlanta and Charlotte, RMG offers a plethora of services for its clients including social media management, influencer marketing, email marketing, photography/videography, graphic design, website design, SEO/SEM, and more.

RMG has helped hundreds of businesses, from small operations with a single owner, to corporations and even non-profit organizations. Almost all of RMG’s clients come from referrals—customer satisfaction is of the utmost importance. The ever-growing team that makes up Renaissance Marketing Group includes creatives from every end of the spectrum with an eye for all things digital.

Whether a client’s social media needs are small or feel overwhelming, RMG is here to help. They are passionate about their business and helping clients grow theirs. They love entrepreneurs and love sharing what they know and what they continue to learn about the ever-changing world of marketing in today’s digital world.

Company website | Facebook | Instagram

Sydney R. Dozier, Founder + CEO, Renaissance Marketing Group

Like so many other young people, Sydney came to Nashville at the age of 19 to pursue a career in music. After working numerous jobs to support herself, while playing as many shows as possible, she found herself working at the soon-to-be-open Johnny Cash Museum right in the heart of downtown Nashville. Starting out working in the gift shop, very soon Sydney began managing the museum’s Facebook page, creating and operating their Instagram, as well as numerous other social media platforms. After being promoted as the museum’s Marketing Director, Sydney felt she had found her dream job.

After learning everything she could about marketing, digital marketing, public relations, graphic design, and the importance of customer service, Sydney took a leap of faith. In 2014, she opened her own social media business, Renaissance Marketing Group.

Questions and Topics in this Interview

How did you get started in Social Media Marketing?
How did you have the confidence to start your company at 22 years old? What did that look like for you?
You have a team of 10, how have you built your team?
What is your favorite part about what you are doing now?
What does an ideal client look like for you and your team?

Susan Otten, Indie Do Good

April 30, 2021 by John Ray

Minneapolis St. Paul Business Radio

Susan Otten, Indie Do Good

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Susan Otten, Indie Do Good (Minneapolis-St. Paul Business Radio, Episode 3)

Susan Otten of Indie Do Good joined host John Ray to discuss why businesses should be doing good in their communities, how Indie Do Good supports their clients with logistics, supply chain, and marketing services, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Indie Do Good

Indie Do Good is a storage facility, distribution, and fulfillment center. They offer fulfillment services for e-commerce and retail fulfillment including DTC, B2B, Amazon, and more.

They are passionate about supporting businesses, freeing up your time, and giving clients the flexibility to handle more orders. Indie Do Good shares a vision to help through collaboration, believing the more successful clients are, the more successful they all are.

Indie Do Good’s fulfillment and distribution services are strategically located in the Midwest, and our team of fulfillment experts ensures your product gets picked, packed, and shipped in a fast, affordable, and accurate manner.

In addition, they offer business planning, product engineering, and marketing.

Company website | Facebook | Instagram

Susan Otten, MBA, ABC*, Founder and CEO, Indie Do Good

After a successful, 15 year corporate career at Apple, plus global roles at two agriculture companies, COO at a behavioral health consulting company and as a strategic sales & marketing consultant supporting small as well as global businesses, Susan and her husband Ron founded Indie Do Good, a services/consulting company, and Otten Associates as the investment arm. With the purpose of investing in and helping entrepreneurial companies who do good, both as non-profits and profit-based companies, Susan’s passion is helping businesses grow by driving engagement through relationships, logistics, marketing, engineering, process and delighting (not just “satisfying”) the customer. An award-winning, accredited business communicator, marketer, and business development strategist, Susan helps entrepreneurs achieve success faster and with more impact.

On a personal note, Susan is an avid well-being enthusiast, from advocating and teaching the importance of balancing all dimensions of well-being with her family, friends, and clients, to eating planet-forward foods, such as crickets for their sustainability and health benefits, she seeks ways to mitigate stress, improve health and lead a happier/more impactful life. Susan recently completed the Chicago Marathon, beating her time when she ran it previously (22 years ago).

*ABC = Accredited Business Communicator

Questions and Topics in this Interview

What Indie Do Good does
What is doing good?
The services they offer
Success stories

Lance Finley, Firehouse Design

April 13, 2021 by John Ray

Nashville Business Radio

Lance Finley, Firehouse Design

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Lance Finley, Firehouse Design (Nashville Business Radio, Episode 2)

Lance Finley of Firehouse Design is a rescuer! He loves to rescue business owners from bad design and ineffective websites. He joined host John Ray to discuss the client research he conducts which results in more effective websites, why he maintains relationships with his clients after the work is done, and much more. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.

Lance Finley, Owner, Firehouse Design, Inc.

Lance Finley, Firehouse Design

Firehouse Design are Online Rescue Specialists who deliver clients from an ineffective website and free them from site maintenance. Firehouse becomes an extension of a client’s company. They ask the right questions, determine significant challenges, and project the client’s ideal corporate image through website design, email marketing, SEO, online advertising, online promotions, social media strategies, and graphic design.

Lance Finley, owner of Firehouse Design, Inc., has been a successful matchmaker since 03; marrying a love of technology and creativity. After graduating from Lipscomb University in 1990 with a B.S. in marketing, this father of four has served in advertising, publishing, prepress, and now digital marketing.

His refusal to blend in and creative approach to online opportunities have increased demand for his company’s work. Lance is driven to make each site better than the last – having built sites for country artists like Shania Twain, George Strait, and Johnny Cash, Hooters restaurants, email marketing for a national chain, Swaggerty’s Sausage, community banks, insurance, and medical companies to bring them all online success. Feeding off customer satisfaction, he seeks to develop long-term relationships rather than the typical “smash and grab” of some of the web design industry.

Furthermore, Lance enjoys sharing his knowledge of the internet and its possibilities ad nauseam to any who will listen.

Company website | LinkedIn

Questions and Topics in this Interview

Why “Firehouse”?
What’s your why? What drives you?
Logo design
Isn’t it easy to make your own site today?
What would you say to DIY’ers?
Biggest mistakes you see in websites
How often should someone refresh their website?
Lance’s belief in client relationships vs. the “smash and grab” attitude common in the industry

Lisa Weltsch and Ashlan Riess, Street Studio Creative