

Start:ME is a free intensive 14-session business training program for promising small businesses that provides entrepreneurs the tools and connections necessary to build and grow successful businesses. We operate in three metro Atlanta communities – Clarkston, East Lake, and Southside Atlanta. When successful, these businesses generate income for entrepreneurs and their families, while at the same time, build neighborhood vitality. Start:ME has helped 208 businesses around the ATL start and grow since 2013!
Brian Goebel serves as the Managing Director for Social Enterprise at Goizueta (SE@G), a research center within Emory University’s Goizueta Business School, which generates meaningful societal impacts by making markets work for more people, in more places, in more ways. As part of his role at Emory, Brian’s serves as the Program Director for Start:ME.
Mercedes Rivera is a maker, artist, entrepreneur, and Start:ME East Lake coordinator.Mercedes graduated from Start:ME’s East Lake program in 2019 to accelerate her business, Heart Mercedes. Heart Mercedes is a handmade artisan goods and creative management services promoting the “Random Acts of Kindness” movement. Mercedes has shown up to nursing homes with dozens of balloons, taught beading lessons to special needs children, and funded a trip to Southeast Asia to host a feeding program for the less fortunate. As a fellow entrepreneur, Mercedes understands the highs and lows of one’s entrepreneurial journey, and she is passionate about working with entrepreneurs to make positive impacts through their local communities!
Jennifer Andersen Smith provides leadership, support and assistance for all of Atlantic Capital Bank’s community development initiatives and projects as the bank’s Community Development Officer. In her role she oversees community empowerment programs, such as financial and credit education, one-on-one counseling, and other specific outreach efforts. Atlantic Capital is proud to sponsor Start:ME 2019 Holiday Gift Guide which highlights amazing local businesses for your holiday shopping needs!
Follow Start:ME on LinkedIn, Facebook and Instagram.
Anne Rice is a licensed therapist in both Georgia and New York. Anne received her bachelors in psychology from Princeton University and her masters in counseling from Boston College. Anne lived and worked in Brooklyn providing in home therapy and then supervision for a team of therapists in Staten Island before returning to her home state of Georgia.
In Georgia she provided in home therapy before starting her own private therapy practice, Firefly Wellness Counseling. In the summer of 2018, after looking for space to expand her practice, Anne created Blue House Wellness, a coworking space for mental health professionals. Anne is passionate about helping other therapists launch their practices and reducing the stigma around seeking mental health services.
In her spare time, Anne can be found baking and exploring Atlanta with her husband and infant daughter.
Follow Blue House on Facebook.
Questions and Topics in this Interview
- What Start:ME is doing for small businesses
- The importance of supporting small businesses
- How to shop online and in person this holiday season
- Start:Me 2019 Holiday Gift Guide
- The value of partnerships
- Volunteering as a skilled based mentor
- What inspired Anne Rice to start a coworking space for therapists
- What are the challenges of starting a private practice for a therapist?
- How Blue House Wellness helps the community
- What does Blue House Wellness offer?
- What are the benefits and difficulties of being a business owner and a new mom?



Daniel Folk is the founder and CEO of Hundred Life Design.
Darleen Santore, better known as “Coach Dar,” is a Licensed and Board-Certified Occupational Therapist, sought after motivational speaker, Mental Edge coach, and CEO & Founder of Performance Meets Purpose Consulting.
Along with being a Spartan racer, past animal trainer and magician’s assistant, Kindra Maple has experience working with diverse crowds of all sizes, ages, and backgrounds to support them with engagement opportunities.


Andy Maurer is an associate level licensed therapist at 
Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and president of WebPT, the country’s leading rehab therapy EMR platform for enhancing patient care and fueling business growth. Since the company’s launch in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing nearly 500 people and serving more than 83,000 therapy professionals at more than 12,000 clinics. WebPT has also ranked six consecutive times on the prestigious Inc. 5000 list and twice on the Inc. 500. Heidi has been recognized as one of Health Data Management’s Most Powerful Women in Healthcare IT, a Most Admired Leader and Tech Titan by the Phoenix Business Journal, among other accolades.
Deb Caron is the owner and principal consultant of 

Andy Maurer is an associate level licensed therapist at 

Brandon Clarke is a founder, mentor and community builder, having spent nearly 15 years starting companies and advising entrepreneurs. In 2015, Brandon co-founded the StartupAZ Foundation; a nonprofit collaborative fund that exists to inspire connectivity and generosity among Arizona’s most innovative young companies; helping them grow and give back. In 2016 Brandon launched CRADL, a research and design lab that evaluates and develops products, media, and services that impact the lives and learning of children. 
Kate Stephenson Rogers is passionate about people, building companies & communities and inspiring others to harness their unique strengths and potential, both in and out of the office. She has been working with startups since 2005 and has served as the Head of Talent and People for companies based in Silicon Valey, Boston, Austin, Denver, New York and Phoenix. Kate lends her time and talent to supporting many local nonprofit and community organizations or entrepreneurs. She is proud to be Co-Lead of PHX Startup Week for 2019.
With our special guest Co-Host, Mike Jones
Kristel Nielsen is Founder of Your Art Your Story and a suicide loss survivor. After her son’s death, she saw a lack of support in the community for people affected by suicide and mental illness, so she entered a pitch completion at ASU and won start up funding for the project. She recently graduated from ASU with a Master’s in Legal Studies and has been an intellectual property paralegal and certified Arizona legal document preparer for over 10 years. Kristel helps people draft their wills and powers of attorney documents.
programs. Outreach has been a cornerstone of the AAG since the 1950’s, with a robust program today serving Veterans, Survivors of Suicide, Non-English speaking adult refugees, native American elders, and partnering with Hospice of the Valley.
There is an intimate quality to Tess Mosko Scherer’s work which is revealed when experienced up close. Subtle detail, texture, and often words, are found in the compositions of simplified forms and color. She works with water color, pastels, colored pencils and graphite on paper, which is often incised and torn. The torn pieces are sewn together with waxed Irish linen thread to convey complex and universal themes. Mosko Scherer visually excavates human emotions and archetypal energies in her minimalistic compositions. She explores the imbalances between the complex machinations of our inner world and the outer world in which we are seen. “My life would be meaningless if I could not create and use my gifts to benefit others’ lives. Every day I am learning, waking, opening to what is – in nature and in my studio,” she said. “I am grateful for the unexpected turns in the path of this journey called life. I see life’s imbalances as an invitation to continually transform and grow as an artist, woman, mentor and friend.”

Jacqueline Destremps is a creative marketing strategist and founded 

Terence Dowling
Local CPAP
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