Mike Rosenthal Archives - Business RadioX ®

North Fulton Studio

Jeff Armacost, Whole Brain Creative

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Jeff Armacost, Whole Brain Creative (The Exit Exchange, Episode 15)

Branding is foundational for all businesses, says Jeff Armacost. Jeff joined this edition of The Exit Exchange to discuss several different aspects of branding, including defining what branding is and what makes a brand successful, the role of branding in building and maintaining the value of a business, and much more.

This episode of The Exit Exchange was co-hosted by Maria Forbes and Mike Rosenthal and was produced in the North Fulton studio of Business RadioX® in Alpharetta.

Whole Brain Creative

Whole Brain Creative empowers ambitious entrepreneurs and visionary leaders.

They help them create, build, and grow brands for B2B, Higher Education, Medical and Medical Technology, Technology, Organizations, Visionary start-ups, Non-profits, Entrepreneurs, and much more. They love the work they do and love collaborating with an outstanding group of clients.

Each year Whole Brain serves a diverse group of clients. But always with one thing in common: to create brands that differentiate, connect, and stand out.

KEY SERVICES • Naming and Logo • Brand Launch and Rebrand • Internal Branding Initiatives • Breakthrough Brand Messaging – Tagline, Headlines, Elevator Speech, Core Content • Brand-Powered Websites • Killer Concepts and Campaigns

Company website | LinkedIn | Facebook

Jeff Armacost, Chief Brand Guy, Whole Brain Creative

For 20+ years Jeff Armacost has guided successful, standout brand development for over 100 companies and organizations of all kinds. Jeff gets in close with his clients, gets up to speed fast, listens well, and distills the powerfully simple story and branding that presents them in the best possible way.

Business owners and CEOs call on him as a thinking partner in building their brand, and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on him when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition.

Experienced business advisors pull Jeff in – and if needed, his team of graphic design and web development – to add big-time brand power to their client’s marketing campaigns, new website projects, and more.

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.

North Fulton Studio

John Ray, Business RadioX® and Ray Business Advisors

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John Ray, Business RadioX® and Ray Business Advisors (The Exit Exchange, Episode 13)

The tables were turned on this edition of The Exit Exchange, as regular co-host John Ray was also the guest, interviewed by co-hosts David Shavzin and Mike Rosenthal. John is the owner of the North Fulton studio of Business RadioX®, which produces The Exit Exchange, as well as the owner of Ray Business Advisors. John explained why professional services providers and other business owners should have a podcast, the way a podcast can be positioned to create definable ROI, and success stories. He also discussed his pricing consulting work, why pricing is a particular problem for professional services providers, and his podcast, The Price and Value Journey. John also shared why he and his firm is a Platinum Sponsor of XPX Atlanta and the success factors of the organization which make his membership and sponsorship so valuable.

This episode of The Exit Exchange was co-hosted by David Shavzin and Mike Rosenthal and is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

John Ray, Owner, Business RadioX – North Fulton, and Owner, Ray Business Advisors

**John Ray, Owner, North Fulton – Business RadioX, and Owner, Ray Business Advisors**

John Ray helps B2B professionals who need help building relationships which translate into revenue. Yes, John and his team plan, produce, and promote shows for their clients, but clients receive more than just that. The value they receive is the ability to open the door to hard-to-reach prospects, nurture existing relationships with clients, and to reactivate past prospects or clients in an elegant, non-salesy way.

Business RadioX – North Fulton operates as a member of the Business RadioX® national network of studio partners who serve as the “Voice of Business” in their local markets, helping local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,300 podcast episodes.

John also owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

His podcast, The Price and Value Journey, addresses the pricing problems solo and small firm professional services providers face, as well as other challenges they confront in running their practice.

Connect with John:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

The Exit Planning Exchange Atlanta

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.