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Protecting Dentists and Their Practices, Jack McKinney, TDIC

October 7, 2025 by John Ray

Protecting Dentists and Their Practices, Jack McKinney, TDIC, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
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Protecting Dentists and Their Practices, Jack McKinney, TDIC, on Dental Business Radio with host Patrick O'Rourke

Protecting Dentists and Their Practices, Jack McKinney, TDIC (Dental Business Radio, Episode 61)

Patrick O’Rourke welcomes Jack McKinney, Vice President of Sales and Service for The Dentists Insurance Company (TDIC) and TDIC Insurance Solutions, for a practical conversation about how dentists can protect their livelihoods before problems strike.

Jack explains how TDIC’s carrier and agency work together to give dentists comprehensive protection, from professional liability and property coverage to cyber, disability, and long-term-care plans. He also shares why dentists should never treat insurance like a one-time purchase, how business model changes such as teledentistry can affect coverage, and why TDIC’s peer-review process for nonrenewals is so unusual in the industry.

This episode is a reminder that running a successful practice isn’t just about clinical skill. It’s about understanding risk, staying proactive, and partnering with advisors who know the dental world as well as you do.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways in This Episode

  • By dentists, for dentists: The Dentists Insurance Company (TDIC) was created by the California Dental Association to address rising malpractice costs and now provides a full range of coverage options.
  • Two entities, one purpose: TDIC is the carrier, while TDIC Insurance Solutions acts as the agency distributing TDIC and other carriers’ products to ensure dentists have the right fit for their practice.
  • Comprehensive protection matters: Beyond professional liability, practices should consider property, cyber, EPLI, workers’ comp, disability, and long-term care coverage to fully protect their business and income.
  • Be proactive, not reactive: Dentists should schedule regular insurance reviews, especially before acquisitions, relocations, or business model changes like teledentistry.
  • Unique peer review process: TDIC’s nonrenewal appeals are reviewed by a board of dentists, allowing for real-world context and fairness that’s rare in the insurance industry.

Topics Discussed in this Episode

00:00 Introduction to Dental Business Radio
01:11 Meet Jack McKinney: Insurance Industry Veteran
03:13 Understanding TDIC and Its Services
10:27 Insurance Needs for New Dentists
13:03 The Importance of Disability and Life Insurance
19:01 Buy-Sell Agreements and Other Insurance Considerations
21:33 Understanding Insurance Ownership and Risks
21:56 When to Revisit Your Insurance Policies
22:33 Teledentistry and Insurance Implications
25:34 The Role of Underwriters and Actuaries
26:45 Unique Appeals Process for Non-Renewals
27:41 The Rapid Evolution of Healthcare and Insurance
29:42 Cyber Insurance: Costs and Necessity
33:41 Long-Term Care Insurance: What You Need to Know
39:25 The Importance of Regular Insurance Checkups
41:26 Conclusion and Final Thoughts

Jack McKinney and The Dentists Insurance Company (TDIC)

Jack McKinney is Vice President of Sales and Service for The Dentists Insurance Company (TDIC) and TDIC Insurance Solutions, where he leads teams that help dentists protect their practices through comprehensive risk management and coverage solutions. With more than 35 years of experience on both the agency and carrier sides of the insurance industry, Jack is known for his expertise in professional liability, property, and casualty insurance, as well as his commitment to educating dental professionals on proactive protection for their businesses. Based in Sacramento, he continues to advance TDIC’s mission of serving the dental community with integrity and practical insight.

TDIC is a specialized insurance company founded in 1980 by a group of dentists to provide professional liability insurance and related coverage tailored specifically for dentists. It focuses exclusively on protecting dentists and their practices with comprehensive insurance products, including professional liability, employment practice liability, commercial property, workers’ compensation, and cyber liability, among others. TDIC serves a community of more than 24,000 dentists across 15 states, has earned an A (Excellent) rating from AM Best for over 30 years, and holds endorsements from several state dental associations.

The company emphasizes personalized service delivered by experts who understand the dental profession and offers risk management resources, continuing education, and claims support designed specifically for dentists. TDIC also provides online account management to simplify policy handling and bill payments. The company aims to offer exceptional protection at a fair price, backed by its longstanding history and commitment to the dental community.

Website | LinkedIn | Jack’s LinkedIn

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of Dental Business Radio

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the show on all major podcast apps and access the complete show archive here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: California Dental Association, cyber coverage, Dental Business Radio, dental insurance, dental risk management, dentistry, disability insurance, insurance for dentists, Jack McKinney, malpractice insurance, Patrick O'Rourke, PPO Negotiations & Analysis, PPO network contract, PPO network contract analytics, Practice Quotient, professional liability, small business protection, TDIC, TDIC Insurance Solutions, The Dentists Insurance Company

Live from Insurance Extravaganza 2025: Janet Press, RDH

May 12, 2025 by John Ray

Live from Insurance Extravaganza 2025: Janet Press, RDH, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
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Live from Insurance Extravaganza 2025: Janet Press, RDH, on Dental Business Radio with host Patrick O'Rourke

Live from Insurance Extravaganza 2025: Janet Press, RDH (Dental Business Radio, Episode 60)

Host Patrick O’Rourke engages in an enlightening conversation with Janet Press, a celebrated speaker and registered dental hygienist (RDH), during another Dental Business Radio interview captured live from the 6th Annual Insurance Extravaganza in Orlando, Florida. Janet discusses her expertise in the communication between dental professionals and patients regarding their health, focusing on the new classification system that merges medical and dental care for overall patient wellness. She highlights the importance of staging and grading periodontal disease, explaining how the American Academy of Periodontology’s system helps in diagnosing and treating gum diseases. The conversation emphasizes the bidirectional relationship between oral health and systemic health issues such as diabetes, heart disease, and autoimmune disorders. Additionally, Janet emphasizes the value of daily oral hygiene practices and regular dental check-ups. This insightful discussion aims to improve patient outcomes and illuminate the path toward integrated medical and dental healthcare systems.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Janet Press, RDH

Janet Press, RDH
Janet Press, RDH

Janet Press, RDH, is a renowned leader and international speaker in soft tissue laser dental education. With over 30 years of experience in dental hygiene and laser clinical practice, Janet is recognized as one of the most highly sought-after trainers in the field. She holds Standard Proficiency in both Diode and Nd:YAG lasers and is a Fellow of the Academy of Laser Dentistry.

Janet’s Laser Certification Programs are acclaimed for their comprehensive, hands-on clinical education, meeting the curriculum guidelines and standards for laser dental education for licensed dental professionals in the United States and Canada. Her mission is to enrich dental practices and improve patient health by making laser-assisted dental hygiene the standard model of care.

In addition to her laser certification courses, Janet offers advanced workshops in ultrasonic instrumentation and team communication, empowering dental teams to enhance patient outcomes, increase case acceptance, and fully integrate cutting-edge technology into their practices.

Janet’s passion for education and innovation has helped countless dental professionals confidently implement laser technology, transforming both their clinical results and patient experiences.

Website

Topics Discussed in this Episode

00:00 Welcome to the Sixth Annual Insurance Extravaganza
00:06 Introduction to Janet Press, RDH
00:34 Sponsor Acknowledgment
01:39 Janet’s Expertise in Dental Communication
02:00 New Classification System in Dentistry
03:30 Staging and Grading in Periodontology
04:57 Linking Oral and Systemic Health
07:36 Detailed Explanation of Stages
13:08 Importance of Oral Hygiene
15:22 Contact Information and Closing Remarks

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of Dental Business Radio

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the show on all major podcast apps and access the complete show archive here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Dental Business Radio, Janet Press, oral hygiene, Patrick O'Rourke, periodontal disease, PPO Negotiations & Analysis, Practice Quotient, registered dental hygienist

Live from Insurance Extravaganza 2025: Kandra Sellers, Pristine Interprofessional Academy and Tandem In-Practice Solutions

May 5, 2025 by John Ray

Live from Insurance Extravaganza 2025: Kandra Sellers, Pristine Interprofessional Academy and Tandem In-Practice Solutions, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
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Live from Insurance Extravaganza 2025: Kandra Sellers, Pristine Interprofessional Academy and Tandem In-Practice Solutions (Dental Business Radio, Episode 59)

In this episode of Dental Business Radio, host Patrick O’Rourke broadcasts live from the 6th Annual Insurance Extravaganza. Special guest Kandra Sellers, a speaker at the event, discusses the integration of medical billing in dental practices. She explains various dental procedures that can be billed to medical insurance, the potential for higher reimbursements compared to dental insurance, and the importance of medical necessity. Sellers also highlights the challenges dental providers face when implementing medical billing and offers her support services to help practices navigate the process. 

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Kandra Sellers

Kandra Sellers

Kandra Sellers, RDH, BA, is the owner and founder of Pristine Interprofessional Academy and Tandem In-Practice Solutions (T.I.P.S.), two organizations at the forefront of dental-medical collaboration and medical billing education. With over 25 years of experience in the dental industry, Kandra has held diverse roles as a dental hygienist, executive coach, educator, and speaker.

Kandra is widely recognized as a passionate and highly effective coach, helping dental practices elevate their standard of care and increase revenue by implementing advanced hygiene protocols and successful medical billing strategies. Through Pristine Interprofessional Academy, she has created programs that emphasize the oral-systemic link and provide hands-on coaching for both doctors and team members, ensuring practices are equipped to deliver optimal patient care and navigate the complexities of medical billing.

At T.I.P.S., Kandra leads a team dedicated to guiding dental practices through every step of the medical billing process, from documentation and pre-authorization to claim submission and appeals. Her approach focuses on integrity, ethics, and transparency, aiming to unite oral-systemic professionals and transform how dental and medical practices align for improved patient outcomes.

Kandra is also a sought-after speaker, motivator, and author, known for her ability to inspire teams and foster growth. Outside her professional pursuits, she enjoys traveling, spending time with her family, and advocating for children on the autism spectrum alongside her husband, John.

LinkedIn | Pristine Interprofessional Academy | Tandem In-Practice Solutions (T.I.P.S.)

Topics Discussed in this Episode

00:00 Introduction and Welcome to Dental Business Radio
00:20 Live from the Insurance Extravaganza with Kandra Sellers
01:06 Introduction to Medical Billing
01:20 Medical Billing Examples and Reimbursements
04:37 Network and Out-of-Network Providers
05:15 Understanding Blue Cross and Other Insurers
08:44 Challenges and Implementation of Medical Billing
14:36 Contact Information and Conclusion

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of Dental Business Radio

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Dental Business Radio, dental industry, dental insurance, dental practices, dentists, Kandra Sellers, medical billing, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management

April 28, 2025 by John Ray

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management, on Dental Business Radio with Host Patrick O'Rourke
Dental Business Radio
Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management
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Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management, on Dental Business Radio with Host Patrick O'Rourke

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management (Dental Business Radio, Episode 58)

In this episode of Dental Business Radio, host Patrick O’Rourke talks with Teresa Duncan at the Insurance Extravaganza in Orlando, Florida. Teresa shares insights from her presentation on the importance of understanding the behind-the-scenes aspects of dental insurance, such as the Certificate of Coverage and premium pricing. They discuss common misconceptions about insurance, the complexities of customizing plans for employers, and the importance of detailed documentation to prevent issues with state boards and malpractice claims. Teresa emphasizes the need for dental managers and billing professionals to attend malpractice seminars and engage in continuing education to ensure compliance and protect their practices.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Teresa Duncan, Odyssey Management

Teresa Duncan, Odyssey Management
Teresa Duncan, Odyssey Management

Teresa Duncan is a distinguished speaker and writer with over 20 years of experience in healthcare, specializing in revenue protection, accounts receivable, insurance methods, and practice management systems. She has been honored with the Lifetime Achievement Award from the American Association of Dental Office Management, underscoring her commitment to continuing education and professional development in the dental industry.

As the author of “Moving Your Patients to Yes: Easy Insurance Conversations” and a regular contributor to the ADA’s CDT Companion Guide™, Teresa is a frequent voice in dental publications. She played a key role as a founding Trustee for the DALE Foundation, which focuses on auxiliary learning, and is actively involved in organizations such as Women in DSO and the National Association of Dental Plans. Her expertise is further recognized through her consulting work on the American Dental Association’s Guidelines for Practice Success™, and she is the host of two podcasts, “Nobody Told Me That!” and “Chew On This!”, which address coding and management topics for dental professionals.

Teresa’s leadership has been acknowledged by her inclusion as one of the Top 25 Women in Dentistry by Dental Products Report Magazine and her annual recognition as a Leader in Consulting by Dentistry Today. She holds a Master’s Degree in Healthcare Management from Marymount University, reflecting her deep academic and practical knowledge in the field

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to Dental Business Radio
00:12 Introduction to Teresa Duncan and Initial Impressions
00:31 Behind the Scenes of Insurance
01:12 Understanding Employer Group Coverage
02:08 The Importance of Certificate of Coverage
03:08 Customizing Insurance Plans
06:40 Malpractice Policies and Their Importance
11:23 Managing Risk and Compliance
13:06 Conclusion and Final Thoughts

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: dental, Dental Business Radio, dental insurance, dental insurance contracts, dental insurance industry, malpractice, malpractice policies, Odyssey Management, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient, Teresa Duncan

Insurance Extravaganza 2025: Tackling Dental and Medical Billing Challenges, with Christine Taxin, Links2Success

February 18, 2025 by John Ray

Insurance Extravaganza 2025: Tackling Dental and Medical Billing Challenges, with Christine Taxin, Links2Success, on the Dental Business Radio podcast with host Patrick O'Rourke
Dental Business Radio
Insurance Extravaganza 2025: Tackling Dental and Medical Billing Challenges, with Christine Taxin, Links2Success
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Insurance Extravaganza 2025: Tackling Dental and Medical Billing Challenges, with Christine Taxin, Links2Success, on the Dental Business Radio podcast with host Patrick O'Rourke

Insurance Extravaganza 2025: Tackling Dental and Medical Billing Challenges, with Christine Taxin, Links2Success (Dental Business Radio, Episode 57)

In this episode of Dental Business Radio, host Patrick O’Rourke interviews Christine Taxin, a leading expert in dental and medical billing. The discussion covers the importance of responsible billing practices, the evolving landscape of dental insurance, and the significance of medical histories in dental practices. Christine highlights the need for proper documentation, the pitfalls of unnecessary write-offs, and the critical role of educating patients about their treatment plans. The episode also previews the upcoming Insurance Extravaganza 2025 in Orlando, Florida, emphasizing the event’s educational value for dental professionals.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Links2Success

When running a dental practice, clinical expertise and quality customer service come first, but what about the behind-the-scenes work? Many dentists and team members struggle to keep up with the complicated world of dental billing and insurance claims while also remaining as profitable as possible.

Thankfully, Christine Taxin is here to lend a helping hand and shed some much-needed light on best practices for billing, staying current with yearly codes, taking advantage of medical/dental cross coding, and much more.

Yearly codes, collections, co-payments, and patient privacy—there’s a lot to keep in mind when handling dental insurance, and the rules and regulations are constantly being updated as well. Maybe your team is regularly running into issues or even concerned about a future audit. Perhaps you’re apprehensive about the possibility of overlooking revenue opportunities. Regardless of the situation, it’s essential to seek guidance and training from a genuine expert in the field.

Christine Taxin is a member of the National Association of Dental Plans, is on the Dental Benefit Council of the ADA, and is also fully licensed by the American Dental Association to share ADA CDT Codes. She can provide comprehensive training to your entire team that covers several important objectives and topics related to dental billing and coding, including the following:

  • State-Federal government regulations of dental/wellness benefits
  • How to successfully complete new insurance forms
  • Utilizing diagnostic codes to access maximum insurance benefits
  • Updating medical history forms
  • Navigating the various legalities of narrative writing and documentation
  • And much more!

Company website | LinkedIn | Facebook | Instagram

Christine Taxin, Founder and President, Links2Success

Christine Taxin
Christine Taxin, Founder and President, Links2Success

Christine Taxin is the founder and president of Links2Success, a practice management consulting company for the dental and medical fields. Prior to starting her own consulting company, Ms. Taxin served as an administrator of a critical care department at Mt. Sinai Hospital in New York City and managed an extensive multi-specialty dental practice in New York.

With over 25 years of experience as a practice management professional, she now provides private practice consulting services, delivers continuing education seminars for dental and medical professionals, and serves as an adjunct professor at the New York University (NYU) Dental School and Resident Programs for Maimonides Hospital.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Sponsor Acknowledgment
01:27 Welcoming the Guest: Christine Taxin
02:28 Discussing Dental and Medical Coverage
07:26 The Importance of Patient Responsibility
14:17 Challenges in Dental Practice and Insurance
20:25 The Role of Oral Health in Overall Health
34:05 Humorous Banter and Legal Concerns
34:27 Excitement for the Insurance Extravaganza
36:31 Key Speakers and Topics at the Event
38:03 Challenges with Bureaucratic Rules
38:22 The Evolving Role of Front Desk Staff
40:43 Importance of Teamwork in Dental Practices
42:28 Navigating Insurance Contracts
53:38 Unnecessary Write-Offs in Dental Offices
01:00:31 Promoting the Insurance Extravaganza Event
01:02:11 Closing Remarks and Farewells

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Christine Taxin, dental billing, Dental Business Radio, dental insurance, Insurance Extravaganza, Links2Success, medical billing, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient

The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media

January 28, 2025 by John Ray

The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
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The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media, on Dental Business Radio with host Patrick O'Rourke

The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media (Dental Business Radio, Episode 56)

In this episode of Dental Business Radio, host Patrick O’Rourke welcomes Chris Suchánek, CEO of Firm Media, to discuss the latest trends in specialty medical marketing. The episode explores the evolution of marketing in the dental and medical fields, emphasizing the impact of AI on both digital and traditional marketing strategies. Chris highlights the importance of market exclusivity, effective budgeting, and measuring ROI to achieve successful marketing outcomes. The episode also touches on Chris’s speaking engagements, his contributions to Forbes and Brainz magazines, and his passion for combat sports photography. The conversation provides valuable insights for dental and medical professionals looking to enhance their marketing efforts and business growth.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Chris Suchánek, CEO, Firm Media

Chris Suchánek, Firm Media
Chris Suchánek

As CEO and co-founder of Firm Media, an award-winning national medical marketing agency, Chris has launched innovative brands, including Omniblend Advertising™, MediLearn360™, ReputationNest™, and the forthcoming Ailm Atelier™. He is a Forbes™ Author & Agency Council Member, Executive Contributor for Brainz™ Magazine, and an internationally recognized speaker on specialty medical branding and marketing.

Chris offers insights on the latest trends in digital marketing, brand development, and patient engagement, drawing from his extensive experience and ongoing success. He is a skilled team builder and leader known for driving results through a combination of strategic vision and hands-on mentorship.

Chris is also passionate about achieving greatness through quality and consistency, a philosophy that has been instrumental in the success of Firm Media and its affiliated brands. He is a dynamic and engaging thought leader, offering clients a wealth of knowledge and a clear roadmap to elevate their marketing efforts.

Outside of his work with Firm Media, Chris serves as a co-founder of the international nonprofit organization Project Boon. As Firm Media’s sister organization, Project Boon devotes itself to addressing food insecurity and providing volunteer opportunities.

Chris is also the managing partner at CASKS Restaurant Group, where he and his team own and operate multiple restaurants in the Greater Los Angeles area.

Firm Media Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to Dental Business Radio
02:05 Meet the Guest: Chris Suchánek
03:31 Marketing Insights and Strategies
05:35 AI and Traditional Marketing
13:34 Market Exclusivity and Client Relations
19:07 Investment in Marketing
33:23 Marketing Strategies and Testing
36:34 The Importance of Measuring ROI
40:15 Speaking Engagements and Topics
44:31 Combat Sports Photography Insights
47:09 Writing for Publications and AI Assistance
54:26 Upcoming Projects and Digital Magazine
59:13 Conclusion and Contact Information

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Chris Suchánek, Dental Business Radio, dental marketing, Firm Media, marketing, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient, specialty medical practices

Cybersecurity Essentials for Dental Practices, with Katie Fox and Teresa Pichay, California Dental Association

December 5, 2024 by John Ray

Cybersecurity Essentials for Dental Practices, with Katie Fox and Teresa Pichay, California Dental Association, appearing on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
Cybersecurity Essentials for Dental Practices, with Katie Fox and Teresa Pichay, California Dental Association
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Cybersecurity Essentials for Dental Practices, with Katie Fox and Teresa Pichay, California Dental Association, appearing on Dental Business Radio with host Patrick O'Rourke

Cybersecurity Essentials for Dental Practices, with Katie Fox and Teresa Pichay, California Dental Association (Dental Business Radio, Episode 55)

In this episode of Dental Business Radio, host Patrick O’Rourke discusses the critical topic of cybersecurity for dental practices with guests Katie Fox, cybersecurity engineer, and Teresa Pichay, senior regulatory compliance analyst for the California Dental Association (CDA). The conversation covers the importance of conducting a HIPAA-required risk analysis, employee training to prevent phishing attacks, and practical tips like using encryption and multi-factor authentication. They also explore the potential consequences of data breaches, the importance of proactive IT measures, and resources available for dental practitioners to enhance cybersecurity. The episode underscores the need for dental practitioners to balance patient care with robust cybersecurity measures to protect patient information and business integrity.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Katie Fox

Katie Fox, California Dental Association
Katie Fox

Katie Fox is a cybersecurity professional with nearly 20 years of experience helping organizations of all shapes and sizes protect both their computer systems and the people who rely on them. As a security engineer at the California Dental Association, she works to keep sensitive data secure, minimize risks and ensure compliance with industry standards. Katie loves breaking down complex cybersecurity concepts into easy, actionable steps, helping organizations feel confident in their defenses. She’s excited to share her expertise on cybercrime trends and practical ways to keep your business secure and your people protected.

LinkedIn

Teresa Pichay

Teresa Pichay, California Dental Association
Teresa Pichay

Teresa Pichay, CHPC, is a senior regulatory compliance analyst for the California Dental Association. She specializes in regulatory compliance, including information verification, documentation strategies and referral to legal references. She has worked with CDA members for more than 26 years in the areas of occupational and environmental safety and health, HIPAA, the California Dental Practice Act and other business regulations.

LinkedIn

California Dental Association

The California Dental Association represents organized dentistry in the state of California.

Founded in 1870, CDA is committed to the success of our members in service to their patients and the public. CDA also contributes to the oral health of Californians through various comprehensive programs and advocacy.

CDA’s membership consists of more than 27,000 dentists, making it the largest constituent of the American Dental Association.

Website | LinkedIn | Instagram | Facebook | YouTube

Topics Discussed in this Episode

00:00 Introduction and Sponsor Acknowledgment
01:20 Meet the Cybersecurity Experts
02:03 The Importance of Cybersecurity for Dental Practices
04:49 Risk Analysis and HIPAA Compliance
09:28 Encryption and Multi-Factor Authentication
16:22 Handling Data Breaches and Patient Notifications
27:21 Exploring Password Management
27:30 Understanding the Dark Web
29:07 Dark Web and Its Implications
31:14 HIPAA Compliance Essentials
34:49 Choosing the Right IT Support
39:59 Employee Training and Cybersecurity
44:12 Final Thoughts and Shoutouts

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: California Dental Association, cybersecurity, cybersecurity training, Dental Business Radio, dental practices, dentistry, dentists, Katie Fox, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient, Teresa Pichay

Hiring and Retention of Associate Dentists, with Bob Spiel and Bryton Nield, Dentist Partner Pros

November 18, 2024 by John Ray

Hiring and Retention of Associate Dentists, with Bob Spiel and Bryton Nield, Dentist Partner Pros, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
Hiring and Retention of Associate Dentists, with Bob Spiel and Bryton Nield, Dentist Partner Pros
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Hiring and Retention of Associate Dentists, with Bob Spiel and Bryton Nield, Dentist Partner Pros, on Dental Business Radio with host Patrick O'Rourke

Hiring and Retention of Associate Dentists, with Bob Spiel and Bryton Nield, Dentist Partner Pros (Dental Business Radio, Episode 54)

In this edition of Dental Business Radio, host Patrick O’Rourke discusses the high turnover rates of new associate dentists in dental practices with guests Bob Spiel and Bryton Nield from Dentist Partner Pros. Sponsored by Practice Quotient, the episode delves into the key challenges faced by dental practices, particularly the high 75% failure rate of new associates within the first year, and how Dentist Partner Pros have developed a systematic approach to increase the success rate to 85%. The conversation covers detailed hiring strategies, including creating an ideal candidate profile, extensive vetting processes, and ensuring a good cultural fit within the practice. The panel emphasizes the importance of investing time and resources in hiring the right people to improve overall business success. They also highlight the competitive nature of the current job market for dental associates and provide practical tips for both practice owners and potential associates.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Dentist Partner Pros

Dentist Partner Pros is dedicated to empowering dental practice owners to reclaim their time and enhance their professional lives. Founded on the principle that dentists should not sacrifice their personal well-being for business success, the company specializes in addressing the common challenges faced by dental practices. By implementing innovative solutions such as their Associate Hiring System, Dentist Partner Pros has transformed the hiring process, achieving an impressive 85% success rate in associateships and saving clients approximately 150 hours per placement. Their comprehensive approach includes improving patient care, increasing revenue, and fostering self-sufficient teams, ultimately allowing dentists to focus on what they love while building a thriving practice.

Website | LinkedIn | Instagram | Facebook

Bob Spiel

Bob Spiel

Bob Spiel’s passion is building high-performance teams who deliver exceptional service while doing more, in less time with less stress. His firms, Spiel Consulting and Dentist Partner Pros, transform general and specialty dental practices by building leaders at all levels – with a special focus on building leaders among owners and associate dentists.

Bob had over twenty-five years of business experience before getting into dentistry including being a hospital and surgical center CEO, as well as an operations director for two mid-cap firms. This taught Bob to see each need in a dental practice with a “systems orientation.” Using this approach over the past 10 years, his firms have achieved a remarkable 85% success rate in searching for, hiring, and retaining associate dentists compared to the dismal 75% failure rate the dental industry has as a track record. He sees this as the number one threat to the continuation of private practice dentistry and aims to change that.

He is a faculty member for Dr. Gordon Christensen where he teaches a breakthrough course on leadership each fall called Igniting the Leader in You, as well as the author of: Flip Your Focus – Igniting People, Profits and Performance through Upside-down Leadership. 

LinkedIn

Bryton Nield

Bryton Nield

Bryton Nield is co-founder and CEO of Dentist Partner Pros, the industry-leading associate doctor and hygienist recruiting firm. Since forming Dentist Partner Pros three years ago with dental consulting veteran Bob Spiel, Bryton has been featured on some of your favorite dental podcasts, discussing building high-performing teams and partnerships, as well as strategies for ending the industry’s 75% associate hiring failure rate. Dentist Partner Pros’ innovative hiring and onboarding systems are changing the way dental practices hire, onboard, lead, and build their dream teams. Bryton is passionate about helping dentists build more successful and less stressful private practices.

Over the past seven years, Bryton has been instrumental in building two startups into thriving 7-figure businesses. His mission is now focused on transforming the dental industry’s approach to hiring, onboarding, leadership, and team development.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction to Dental Business Radio
01:21 Meet the Guests: Bob Spiel and Bryton Nield
03:09 The Unique Challenges in Dentistry
03:44 High Turnover Rates in Dental Practices
07:14 Improving Retention Rates of Associate Dentists
11:47 Steps to Successfully Hire an Associate
14:42 Creating the Ideal Candidate Avatar
16:54 Recruiting Strategies and Market Realities
19:39 Advice for Dental Candidates
21:39 The Appeal of Big Cities vs. Small Towns
22:36 Strategies for Finding the Right Candidate
23:23 Benchmarking Candidates Against the Ideal Avatar
25:18 Creating a Competitive Offer
30:51 The Importance of Team Involvement
37:21 The Paradigm Shift in Hiring
39:14 Conclusion and Contact Information

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: associate dentists, Bob Spiel, Bryton Nield, Dental Business Radio, Dentist Partner Pros, hiring, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient, retention

Trends in Dental Insurance Benefits, with Josh Roland, Centro Benefits Research

November 6, 2024 by John Ray

Trends in Dental Insurance Benefits, with Josh Roland, Centro Benefits Research, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
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Trends in Dental Insurance Benefits, with Josh Roland, Centro Benefits Research (Dental Business Radio, Episode 53)

In this episode of Dental Business Radio, host Patrick O’Rourke introduces guest Josh Roland, a market leader for Centro Benefits Research. The discussion focuses on dental insurance, including employer-provided plans, PPO analysis, negotiations, and strategic guidance. They delve into the importance of ancillary benefits like dental, vision, life, and disability insurance for recruitment and retention, touching on trends, employer decisions, and the impact of AI on the insurance and dental provider industries. A humorous yet insightful conversation that interweaves professional advice with engaging anecdotes.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Centro Benefits Research

Centro is a wholesale employee benefits firm representing many of the top consulting firms in the United States.

With over 11,000 groups and managed premium exceeding $1.6 Billion, Centro delivers unparalleled value to the industry stakeholders and the clients they serve.

Because of the volume of business, depth of data, and research analytics provided by Centro, carrier partners are better able to assess risk and make business decisions on behalf of the clients that utilize Centro’s platform.

Leveraging Centro can mean a significant difference for brokers in creating differentiation and competitive advantage in a rapidly changing and increasingly consolidated industry.

Company website | LinkedIn

Josh Roland, Ancillary Consultant Market Leader, Centro Benefits Research

Josh Roland, Ancillary Consultant Market Leader, Centro Benefits Research on Dental Business Radio with host Patrick O'Rourke
Josh Roland, Centro Benefits Research

Josh Roland is Ancillary Consultant Market Leader for Centro Benefits Research.

Josh has over 20 years of experience in the insurance industry. He was previously a partner and ancillary benefits practice leader of a regional insurance brokerage, in addition to having a wealth of expertise and experience in sales and account management.

Josh received a bachelor’s degree in business administration and finance from the University of Georgia. He is licensed to sell all group life and health in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction
02:17 Guest Introduction: Josh Roland
03:41 Understanding Employer-Sponsored Benefits
04:37 Importance of Dental and Vision Insurance
05:32 Health Savings Accounts (HSAs) Explained
11:14 Critical Illness and Disability Insurance
13:10 Employer’s Role in Benefit Decisions
19:39 Designing Dental Plans
24:21 Navigating One-One Season
25:31 Understanding Insurance Profitability
25:47 Post-COVID Utilization Trends
27:08 Future of Dental Plan Designs
35:36 The Role of AI in Dental Insurance
42:01 Medicare and Employer Group Benefits
47:17 Conclusion and Contact Information

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Centro Benefits Research, dental insurance, dental insurance benefits, dental insurance industry, employer group benefits, Josh Roland, Patrick O'Rourke, PPO Negotiations & Analysis, PPO network contract analytics, Practice Quotient

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