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Saving Real Money with R&D Tax Credits, with Tommy Zavieh, Frazier & Deeter

April 28, 2020 by John Ray

Tommy Zavieh
North Fulton Business Radio
Saving Real Money with R&D Tax Credits, with Tommy Zavieh, Frazier & Deeter
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Tommy Zavieh
Tommy Zavieh, National Practice Leader for R&D Tax Credits, Frazier & Deeter

Thomas Zavieh, National Practice Leader, R&D Tax Credits, Frazier & Deeter (North Fulton Business Radio, Episode 224)

Here’s an opportunity to get some real money back on taxes, which most small and medium-sized businesses don’t pay any attention to:  R&D tax credits. A wide variety of business in various industries are eligible for these credits, but only about 40% of business investment eligible for allowable R&D tax credits are claimed on tax filings. Tommy Zavieh, National Practice Leader for R&D Tax Credits, Frazier & Deeter, joined the show to discuss this opportunity in detail. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Thomas Zavieh, National Practice Leader, R&D Tax Credits, Frazier & Deeter

Tommy Zavieh
Tommy Zavieh

Tommy Zavieh is the National Practice Leader, R&D Tax Credits for Frazier & Deeter. Tommy started his career as an engineer. When he became a CPA, he joined a Big Four firm in their national practice. Tommy is uniquely qualified to help his clients through his engineering, US and overseas R&D tax expertise. In short, Tommy effectively communicates with both a company’s Engineering and Tax/Finance departments, breaking down the language barriers and providing the most efficient service.

Tommy has over 20 years of professional consulting experience serving clients ranging from start-ups to “Fortune 10” corporations. He has extensive experience in addressing complex business and specialty tax needs (R&D Tax Credit, Section 199 (DPAD), Meals & Entertainment (M&E), Cost Segregation) for a variety of organizations, including automotive, bio-sciences, consumer products, financial services, medical device, oil/gas, manufacturing, pharmaceutical, and technology (software and hardware). He has helped his clients receive more than $1 Billion in credits and deductions and successfully defended his client’s claim when audited.

To get in touch with Tommy, you can email him directly or call (404) 573-4514.

Questions and Topics in this Interview:

  • Tommy’s background
  • the Forgiveness Optimizer, a propriety tool of Frazier & Deeter which helps track PPP loan use of proceeds
  • saving companies money with R&D tax credits
  • wide range of industries, from mining to breweries to financial services, whose activities qualify them for R&D tax credits
  • three year lookback
  • R&D tax credits are a highly specialized and complex part of the tax code

Show Transcript

Intro: [00:00:05] From the Business RadioX Studios inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray, and we are coming to you from our virtual business RadioX studio. No, we’re not inside Renasant Bank, but we still love the folks there and the good work that they do. We’ve got a great guest today, and  we’re going to be talking about saving money, not just a small amount of money, but a lot of money with R&D tax credits. We’ve got Tommy Zavieh. And Tommy is a national practice leader with Frazier & Deeter, a well-known regional accounting firm here in Atlanta.

John Ray: [00:01:01] But before we get to Tommy again, I just want to remind folks that the bank branches at Renasant are closed to just walking in. You’ve got to go call and make an appointment. And they’re happy to see you, but you’d need to make an appointment ahead of time. The drive-throughs are open, so feel free to take advantage of those. But they’ve done an awesome job with some of this PPP loans and some of that work. I know that firsthand. So, check them out, give them a call, be in touch with your Renasant banker, or go to renasantbank.com for the latest. Renasant Bank, understanding you. Member FDIC.

John Ray: [00:01:43] And now, I know I got your attention with this idea of saving money. And Tommy Zavieh from Frazier & Deeter is gonna guide us through that, and we’ll get to that in a minute, Tommy. But welcome. And before we get into what you do and how you help folks, tell us about you.

Tommy Zavieh: [00:01:59] Hi. And thank you for having me on. I appreciate it.

John Ray: [00:02:01] Sure.

Tommy Zavieh: [00:02:01] And all your listeners out there, look, I know these are difficult times, and we’re all trying to figure things out. But hopefully, today’s discussion will give you some ideas of what are the different areas that you can look at to save some cash. A little bit about me, I have had a long career of different subjects that I’ve done. So, I used to be an engineer turned CPA. And that helps me really understand the business of my clients. What is it they do from the engineering geeky side, and as well as the CPA tax side of things. That led me to work with the Big Four where I was in New York, California, and moved overseas to do specifically research and development credits. And lately, the last place that I was at, I was at KPMG leading their Southeast practice before joining Frazier & Deeter.

John Ray: [00:02:59] Awesome. So, Frazier & Deeter, let’s get into that. We know that firm very well. Highly regarded firm. Why did you leave KPMG, another highly regarded firm?

Tommy Zavieh: [00:03:11] Yeah. It’s one of those opportunities. I had known Frazier & Deeter for many years and a very well-respected firm that has gone from being a regional firm to a national firm to, now, we’re international. We have offices all the way west to Las Vegas and across the pond in UK and London. We have an office there as well. And in their growth, they were looking to have somebody come and lead this practice, and it was an opportunity that I couldn’t pass up at the time that it became available.

John Ray: [00:03:46] Yeah, I said regional. And thank you for pointing that out in a nice way, the way you did, because Frazier & Deeter is truly a national and international firm now, particularly, with the London office and all the work around the world that you do. So, congratulations to you and your firm on that growth. So, you’re the national practice leader, Tommy, for research and development. What does that mean? What does it mean to clients?

Tommy Zavieh: [00:04:14] Yeah, that’s just a pretty title. What I love about what I do is I get to go and really see firsthand and sometimes, quite frankly, before the consumers see what wonderful job the businesses that are doing in this country. I get to talk to the C-level suite folks and really get to understand the business. And then, my passion is really get to talk to the engineers who are developing the wonderful products that we all use, whether it’s in the technology sector, software, manufacturers in this country, or oil, gas, mining. I’ve been very lucky in my career that I’ve gotten to see so many different areas that the businesses in the US, what is it that they do, how they do it, see it firsthand before anybody else gets to play with it. I’ve had the chance to look at it and see it firsthand.

John Ray: [00:05:20] That’s awesome. And I’m envious, by the way. That’s a nice place to be to see all that innovation in the future, really and, particularly, in a time like this where people are getting all kind of down, really, about what’s going on currently and with good reason, but there’s a lot of hope in the future. And you see that.

Tommy Zavieh: [00:05:45] Yeah. And when you asked me earlier why did I join Frazier & Deeter, I think the other part of it that I want to really highlight is because the kind of clients that we have, that middle-market client. I get to not just shake the owner’s hand, but I get to talk to all the workers. And as wonderful as the opportunity that I had working at the Big Four and really seeing some of the larger companies out there, I think what it came down to for me is being helpful to the middle market in our country, walking to the plants, and talking to the workers, seeing what they do, and the impact that we can have with the small work that we do but that cash savings that we have for our clients that helps them keep the doors open for a few more months or for a few more years, or the investment they need to make in new and better equipment. I had a chance to go into a mine in Kentucky and got to see firsthand how coal is being brought out. And I went deep, deep into the mine. So, those are the kind of experiences that I don’t know where else in the CPA firm you can experience having those experiences.

John Ray: [00:07:10] Yeah, for sure, for sure. Folks, if you just joined us, we’re speaking with Tommy Zavieh. And Tommy is a national practice leader for R&D at Frazier & Deeter. Now, Tommy, I want to get further into the R&D part of what you do with clients in a second, but one of the things you’re really involved with with the firm right now is the PPP and really the aftermath of PPP, something called the forgiveness optimizer. Talk about that, and talk about the importance of this tool.

Tommy Zavieh: [00:07:43] Yes. So, thank you so much for asking that question. And today’s discussion, the topic, if there’s anything you’re going to walk away from this, that’s probably cash savings. So, this is one of the other areas that you probably looked at and applied for the Payroll Protection Program. And that application process was hectic. You had to quickly do it. We all know that the money run out. And so, now that you’ve gone through the application process, hopefully that you got approved. And now that the moneys are coming in, what do you do?

Tommy Zavieh: [00:08:14] And there’s two parts to it. One is, what do you do with that money to make sure that you reach the level or get it forgiven if that’s the goal because at the end of the day, even if it doesn’t, it is very cheap money. It is 1%. So, it is very helpful. But say, your goal is to get it forgiven, what do you need to do to do that? And then, the last part of it is the banks need to certify that you used the proceeds properly and the levels at which you can get it forgiven.

Tommy Zavieh: [00:08:47] And that’s where at Frazier & Deeter, we have a team dedicated to this program who have delved into the technical aspects of it. And quite frankly, some of it is still unknown. Guidance has not been issued. So, that’s what our team has done. And we will help the applicant who has applied for the loan to optimize it. So, have you reached the 75%? What happens if you’ve lost a headcount? Have you replaced that headcount? What if you try to save cash in these times? And who do you pay? Who do you reduce their income?

Tommy Zavieh: [00:09:26] For example, if I’m a business owner, and I make more than $100,000, and I’ve got five employees underneath me, and I’m trying to save cash, do I not pay myself, and then give some bonuses to my employees? Would that be helpful or not? Do I stay above the 65%? And then, we also help you certify the way you use the proceeds. Then, when you go to the bank and you give them your documentation, the substantiation, we will certify that you’ve used the loan proceeds properly, so that the banks can process that quickly and get it forgiven.

John Ray: [00:10:08] Now, you briefly mentioned the 75%. Well, for folks that aren’t familiar with that threshold, what is that?

Tommy Zavieh: [00:10:17] Yeah. So, you have to use 75% of the loan proceeds towards your payroll. And then, the other 25% have to go towards eligible cost, such as renting, utilities, a mortgage. If you don’t reach the 75%, and this is one of the big areas that guidance has not been issued, will a portion of your loan get forgiven or none of it? So, what if you reach 74.5%?

John Ray: [00:10:52] Oh, boy.

Tommy Zavieh: [00:10:53] By half a percent, did you just lose the entire forgiveness or a portion of it? And again, guidance hasn’t been issued. We know that each bank will make their own determination. But if you plan ahead and you know what your expenses are or you think what your expenses are, then, hopefully, you’ll know what percentage you’re going to reach. If not, be on top of it, which we can help you with, obviously, our tools, but make sure you reach that 75%. That is something that if you’re close to it, you don’t want to miss out.

John Ray: [00:11:31] This is where the accounting industry in your CPA, if you’ve got a good CPA – if you don’t have a good one, call Frazier & Deeter – but if the CPA industry is going to be extraordinarily helpful, this is where they shine when it comes to this kind of issue in dealing with the IRS and dealing with forgiveness later.

Tommy Zavieh: [00:11:56] Yeah. Look, I think many CPAs and many companies will help you out in that loan application process. They are well-versed in it, and they’re doing a terrific job.

John Ray: [00:12:07] It sounds like you’ve kind of gone the extra mile, though, in terms of having a tool that’s really easy for people to access and use. And congratulations on that.

Tommy Zavieh: [00:12:19] Well, thank you. There are a lot of calculators out there, but we have yet to see anyone that has the optimizer portion of it. And we’ve had many sessions with a variety of banks, including Renasant Bank, who’ve told us this is extremely helpful to their applicants, and they are letting them know that we have it available to help them up.

John Ray: [00:12:42] Cool. Awesome stuff from Tommy Zavieh. And Tommy is the national practice leader for R&D with Frazier & Deeter, an international accounting firm and an advisory firm, business advisory firm headquartered here in Atlanta. Tommy, let’s get into the R&D aspect of what you do. You save companies real dollars. Talk about that.

Tommy Zavieh: [00:13:13] Yeah, look. So, I’ll give you a little bit of statistics. I think everybody likes some numbers. Out of the latest that’s available to us, R&D is a little over $13 billion industry. And that is made up of 70% manufacturers. And then, the other 30% is technology firms and others who are doing R&D. I know you would have thought, “Okay. Well, software technology would make up the majority of it.” No, manufacturers are. But if you’re a biopharmaceutical, if you are in the health care industry, if you are oil, gas, mining, you’re doing R&D. As long as you are taking something, and you’re improving on it, and making something new, you’re probably doing R&D. But the problem is that only about 30% to 40% of the companies take advantage of this. The rest of them are not.

John Ray: [00:14:14] So, can we stop there for just a second? That’s really important because I think companies hear, or executives, business owners hear the term R&D and they think like technology, right?  And so, if I’m not technology, I’m not doing R&D.

Tommy Zavieh: [00:14:32] Correct. So, look. Like I said at the beginning, I introduced myself, I said I was an engineer. And I feel that I still think like an engineer. And I certainly have a definition as an engineer what research and development is. But the way that the tax code, the way Congress when they passed this law decades ago, the way they defined R&D is a little bit different. And as long as you meet the definitions of research and development, then your activities qualify. So, many companies either have never heard of it or if they’ve heard of it, they either they don’t apply, it does not apply to them, or that they’re not spending enough money to warrant an R&D study.

Tommy Zavieh: [00:15:12] So, the part that I really love about my job is education, going out there and educating companies about R&D and how it would apply to what they’re doing. And take your bank, Renasant Bank, Renasant Bank is performing R&D, especially with the security stuff that they have to deal with, the online banking. You have to put in security systems into place to make sure that nobody gets in and, for example, take money out of my account. All those security procedures, all of that research and development goes into it. So, it’s not just the big banks that are doing it. You’re a credit union, you’re a regional bank, you’re performing R&D.

Tommy Zavieh: [00:16:02] Take our businesses in North Fulton, the manufacturers, the makers of widgets or you are in the food industry, we have very, very large fortune companies here in Atlanta. And they’re experimenting with food and how to make it taste better, how to make it last longer, how they keep it on the shelves longer, food science, that’s an area that gets often overlooked. I mean, the easy stuff, “Yes. I make the latest and greatest and nobody never seen,” but that’s not how the definition goes.

John Ray: [00:16:45] So, by definition, Tommy, what we figured out, you said 30%, only about 30% of companies are eligible for this tax credit use it. By definition, most of the people listening to this show on tax credits don’t use it and need needed. So, let’s get into it. How can they leverage R&D tax credits? And how do you help with that?

Tommy Zavieh: [00:17:10] Yeah. So, the beautiful thing is that a few years ago in 2016, the R&D credit became permanent in the tax code. It used to get renewed every two years. And in that, they added something for startup companies to be able to utilize it. So, let’s take a broad scope. You’re a company that’s doing R&D, and it’s a credit. The credit is a deduction of your tax liability dollar for dollar. So, first, you got to ask yourself, am I a taxpayer? If you’re a taxpayer, then, yes, this is very helpful, whether at the federal level or at the state level. Now, if you’re not a taxpayer, then why do you care about R&D? You can care about it for several reasons. One, let’s say you are trying to purchase another company. Well, those credits could mean something to you. And if that company has never done R&D credit, then you could be sitting on potentially huge cash savings for yourself. What about yourself? If you’re looking to be purchased, then you want to make sure you get top dollar for your company, and you got to have that R&D in there. And then, finally, if you’re considered a startup company, startup companies considered less than five years of $5 million in revenue, if you are in that category, then you can offset your payroll taxes with the R&D credit. That’s real cash savings.

John Ray: [00:18:34] Oh, wow!

Tommy Zavieh: [00:18:34] As a startup, obviously, cash is important to me. And we have tremendous amount of companies here in the Atlanta region who are part of either the startup community, or the incubators, or the accelerators, and they’ve had their series A funding that they’ve raised. Using the R&D credit saves them cash. And so, I would highly recommend that they talk to their CPA, and the CPA firm should have a specialist in this area. And let me tell you why. This isn’t just a plug for myself, but it really is. You want to use a specialist because this is an area that gets audited. And when it gets audited if you don’t have the proper documentation, not only can all of the credits get denied, but then there could be some potential penalties and fines associated with it. So, just like you go to your general practitioner doctor, your GP, they have a wealth of knowledge and they are fantastic at what they do. But if there’s an issue with your heart, they’re going to send you out to a specialist because you need that specialist to take a look at it. And this is an area that you definitely want to go to a specialist to take a look at your R&D credit.

John Ray: [00:19:47] I was gonna ask you about that. So, it sounds like this is not an area of focus for the typical CPA that’s focused on tax work.

Tommy Zavieh: [00:20:05] No, it’s not. And not every CPA knows everything in the tax code. And if you ever seen the tax code, you see have big and cumbersome it is. And we cannot know every aspect of of the tax law. I mean, I don’t know every aspect of the tax law. I’ve just decided to specialize myself in this one area, and it happens to be just one code section out of the many code section that we have, but it’s the second hardest code section that exists besides Subchapter K, which is your partnership. And so, it is easy to Google it, find the form, look at the instructions, and say, “Oh, I can do this on my own,” whether you’re the company or a CPA that says, “I can save my clients some money. I don’t need to go get a specialist.” The problem becomes when you get audited. Getting the right documentation, creating the right nexus, having that engineering report, being able to have the right activities in there, that’s where the complication comes in.

John Ray: [00:21:12] So, I want to dig into that a little deeper, Tommy, but let’s get clear on the industries that you work in because you mentioned several industries again that may not have thought when they heard R&D that they qualified but they really probably do. So, talk a little more specifically about some of the companies and industries that you work with.

Tommy Zavieh: [00:21:41] Yeah. So, I started out in New York. So, some of the largest clients that I had are financial services industry, whether it was your big banks, investment banks, or hedge funds because I spend a tremendous amount of money on modeling and figuring out how those models work. And automated and speed becomes an issue, not only just security like we talked about on the software side, but the speed of how things get processed. From there, I moved to California where, pretty much, a lot of the companies that you’re using today, and the clients are using today, and those who are listening using today, I’ve done their R&D. And then I got a chance to go to Australia where I did a lot of mining and wineries. Believe it or not-

John Ray: [00:22:31] Wow!

Tommy Zavieh: [00:22:31] … wineries and brewing companies do R&D.

John Ray: [00:22:31] Really?

Tommy Zavieh: [00:22:36] Yes. So, let’s delve into that because I think it’s an interesting one because not everybody hears about it. So, wineries, you have to think about how they’re growing the grape. There’s so much science that goes into how in the area, the region of the world they are, with the ground that they have, with the soil that they have, with the type of grapes that they have that they produce the best for the wine they’re trying to make, what do they put in that soil, and how how many times they have to check it to make sure they’re at the right levels. And then, they get the grape out. And then, now, they have to process that grape. How do you get it to the level that you want it to get the best wine? I mean, I can probably make vinegar, but I can’t make wine. So, how do you make the top shelf wine that they’re trying to make? And then, if you don’t, then what do you do? What do you do with that wine?

Tommy Zavieh: [00:23:30] Some of the local breweries that we have here in Atlanta, they’re performing R&D because they got certain raw materials that they have and trying to reach a certain type of a new flavor of beer profile they’re trying to reach. What if they don’t succeed at it? Many times, they don’t. That’s why you’ve got brewmasters who spend decades crafting  what they do. So, there’s there’s R&D in so many variety of industries that will take up a lot of time.

Tommy Zavieh: [00:24:06] So, let me let me say, who doesn’t do R&D? Typically, your service providers such as myself, a CPA firm, is not going to be doing R&D or law firms, unless they’re investing in technology they’re developing themselves. So, for your listeners out there, look at it this way. If you are making something that you haven’t made before, whether it’s software or something that’s a widget, you’re improving on it, and it could be performance, quality, reliability of that product, functionality of that product, if you’re in software, the speed of that product making it faster or better, then you’re more than likely doing R&D. So, reach out to your CPA firm, reach out to a specialist, and a lot of us perform this at a no cost to our clients, and we’ll take a look at it and see if you’re eligible for it.

John Ray: [00:25:05] Folks, we’re speaking with Tommy Zavieh. And he is national practice leader for R&D with Frazier & Deeter. So, Tommy, you got my attention. I need to look at this. I’m a business owner. I need to look at this for my business. How do I get started? What do I do?

Tommy Zavieh: [00:25:24] I think the first thing that you do is find yourself a good specialist in this area. If you don’t know where to start, start with your CPA firm. If you don’t have a CPA who knows this area, just go to www.frazierdeeter.com, and look under tax, and you’ll find our services, and I’ll be happy to take your questions. So, shameless plug for myself but-

John Ray: [00:25:51] That’s OK. That’s what we’re here for. But what do I need to bring you, right? What do I need to bring you? I’ll give you a call. What are you gonna ask me for? What kind of records do I need to produce? What kind of questions are you gonna ask me?

Tommy Zavieh: [00:26:07] Look, we try to make this thing as easy as possible at the beginning. So, we’re just gonna have a conversation. We’ll have a 15-minute conversation. And having done this for a couple of decades now, you get pretty good at it as to what you really need to ask for.

John Ray: [00:26:22] Gotcha.

Tommy Zavieh: [00:26:22] So, within a 15-minute conversation, I’ll know whether you’re performing R&D or not. And then, from there, then I’ll probably have another conversation with your equivalent chief technology officer or whoever it is that person who is leading the efforts on your product development. And then, from there, we’ll probably know how much an estimate of your R&D credit will be. And then, that’s when you can make a decision on whether you want to move ahead with this study or not. So, probably, you’ll look at about an hour of your time and somebody on your team’s time investment at the beginning.

John Ray: [00:27:03] Big ROI in that, Tommy.

Tommy Zavieh: [00:27:07] I think so. I mean, look, so far in 20 years that I’ve done this, about $1.6 billion of credits that I’ve done by myself for my clients. So, it’s not small numbers. These are big numbers. The reason why I’m on here on your show and talking to North Fulton community is that there are so many companies out there that could be taking advantage of this, and I’d love for them to know about it, so they can go after it.

John Ray: [00:27:38] Sure. Now, there’s a nice little thing here that I read in the show notes is that there’s a three-year lookback.

Tommy Zavieh: [00:27:46] Potentially more.

John Ray: [00:27:49] Oh, really?

Tommy Zavieh: [00:27:50] So, we all know that our tax returns are open for three years. So, you file your personal return, you don’t look and get audited for the next three years, so hang on to your records. We recommend seven years longer than that. But there is definitely a three-year lookback, but potentially more. So, it depends on how your business did, what are the different areas of your return that are may still be open to us that we can have a lookback. But technically, if you have been a C corp that has been in losses, I can go back 20 years, and look at that R&D, and say, “Well, before all this happened, many companies were having a stellar year, and they were having record years. So, maybe this year and next year, you’re going to be a taxpayer, so you’re looking at, ‘Okay. What do I need to do to minimize my taxes?'” Well, if you’ve been doing R&D for 20 years, you could have brought it forward to this year or next year and have gotten rid of your tax liability as an example. Yes, we have a minimum three-year lookback, but potentially more.

John Ray: [00:28:53] Wow, that’s big time. When people think back on the taxes they paid in previous years and getting a credit against all that they’ve already paid, that’s got to get folks’ attention. I would think.

Tommy Zavieh: [00:29:08] Real cash savings.

John Ray: [00:29:10] Yeah, for sure. So, is this something that you file at any time, or do you have to wait until filing time for your annual tax return, or how does that work?

Tommy Zavieh: [00:29:23] Yeah, that’s a great question. So, the work can get done at any time, but it will go on your tax return when your tax return gets filed. So, we just passed the 4/15 deadline that got extended to July 15, but those taxpayers are going to be filing in July 15. If you want to file it on time on that return, this is the time to take a look at it. So, I would highly recommend that you think about it whether you want to put on that return. Otherwise, you would have to go and amend your return.

John Ray: [00:29:57] Let me make sure I’ve got this clear. So, this sounds like a kind of a once-in-several-years opportunity here because the deadlines have been pushed back for filing your return that you’ve got some time here that, ordinarily, the deadline would have passed for you to be able to take a look at this like right now and put whatever your findings are, put that into this year’s return.

Tommy Zavieh: [00:30:26] Yeah. So, let me make sure that I’m clear with it with your listeners.

John Ray: [00:30:31] Right. And clear up what I just said. They need to hear you, not my explanation of it. So, go ahead.

Tommy Zavieh: [00:30:38] I joke a lot with my colleagues at work that it’s only one code section, so how could it be so complicated? It really is complicated.

John Ray: [00:30:47] Sure.

Tommy Zavieh: [00:30:48] But let me see if I can simplify the complicated part of it. As long as the statute of limitations is open, you can take advantage of the R&D credit and put on your return, but it would have to be amended. Okay?

John Ray: [00:31:00] Okay.

Tommy Zavieh: [00:31:00] So, that part of it, I think, it’s clear. The uniqueness that we have today is because the tax deadline got extended. And what’s even more unique is that 2016 tax year, that we would have all filed in 2017, that filing period, that statute of limitation would have ended on either March 15 or April 15. That’s the uniqueness that we have that we’ve never had before is that statute of limitation has been extended. So, that year is still open to us.

John Ray: [00:31:33] Oh, wow!

Tommy Zavieh: [00:31:35] So, that’s the opportunity here that if you did a lot of R&D in 2016, and you didn’t know about it, had this been normal times, that statute of limitation would have been closed, and we wouldn’t be able to go back and claim those credits. But now, you can.

John Ray: [00:31:55] Let’s just let that hang there for a bit. That’s pretty awesome news for folks that need to hear it, I think. So, that’s awesome. Tommy Zavieh with Frazier & Deeter. So, I think I need to let you tell people how to get in touch with you because this is some stuff people need to absorb and get in front of the expert like you to get your help. So, let everybody know how they can contact you, Tommy.

Tommy Zavieh: [00:32:27] Sure. So, you can go on to Frazier & Deeter’s website, www.frazierdeeter.com. And then, underneath tax, we have a specific service line, research and development. Go in there, and you can contact us that way, or you can reach me directly on my email at Frazier & Deeter. That’s tommy.zavieh@frazierdeeter.com. Those are the most simplest way.

John Ray: [00:32:52] Sounds like a plan. Tommy Zavieh with Frazier & Deeter. It’s been a pleasure. Thanks for being with us.

Tommy Zavieh: [00:32:58] Thank you for having me on your show.

John Ray: [00:33:00] Yeah, it’s great. So, folks, just a reminder that if you need some help that involves maybe administrative task or bookkeeping, you probably need some bookkeeping help for some of the issues that Tommy mentioned, so you can get your book straight to give your CPA. I’ve got an answer for you that involves picking up the phone and calling Essie Escobedo at Office Angels. They’re not a temp agency or placement firm. They match your business support needs with angels who fly in with talent and experience that’s necessary to help you maintain and grow your business. It’s your terms and your timeline. They lend a hand when needed. And they fly off when the job is done. So, give Essie a call at 770-442-9246. She is awesome. I use her, and she and her angels are truly angelic.

John Ray: [00:33:56] So, folks, just a another little, I’ll say, shameless plug for ourselves, if you want to find our show, you will find it on any of the major podcast apps out there. And that would be Apple. Google, Stitcher, TuneIn, Spotify, Overcast, iHeart Radio, YouTube. We’re on all of them. So, check us out or go to northfultonbusinessradio.com. That’s real quick. And you can find all our shows there with business leaders we’ve had over the years. Now, four years, 220 plus shows with great business leaders like Tommy. You can find our show archive there. Also, connect with us on LinkedIn, Twitter, or Facebook, North Fulton BRX on all those social media platforms. So, for my guest, Tommy Zavieh, I’m John Ray. Join us next time here on North Fulton Business Radio.

 

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Frazier Deeter, John Ray, North Fulton Business Radio, PPP, PPP loan forgiveness, R&D tax credits, research & development tax credits, research and development, tax credits, tax savings, three year lookback, Tommy Zavieh

IT Help Atlanta with Rick Higgins:  Marc Apple, Forward Push, and Al Simon, Sandler Training by Simon Inc.

April 27, 2020 by John Ray

Forward Push
IT Help Atlanta
IT Help Atlanta with Rick Higgins:  Marc Apple, Forward Push, and Al Simon, Sandler Training by Simon Inc.
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Forward Push
Clockwise from Upper Left: Marc Apple, Forward Push, Al Simon, Sandler Training, and Rick Higgins, Host of “IT Help Atlanta”

IT Help Atlanta with Rick Higgins:  Marc Apple, Forward Push, and Al Simon, Sandler Training by Simon Inc.

On this edition of “IT Help Atlanta,” Host Rick Higgins welcomed Marc Apple, Forward Push, to talk about digital marketing for businesses. Al Simon of Sandler Training also joined the show to discuss his sales consulting and training practice. “IT Help Atlanta” is brought to you by TeamLogic IT, your technology advisor.

Marc Apple, Forward Push

Forward Push
Marc Apple, Forward Push

Marc Apple is the Owner and Inbound Marketing Specialist with Forward Push. Forward Push is an award-winning marketing agency that believes that you don’t have to grow your company alone. Through a team of creative thinkers and analytic problem solvers, Forward Push is ready to challenge the status quo while staying rooted in the research.

The team accomplishes this through specializing in content-driven strategies for small and medium-sized businesses. Based on your unique needs, Forward Push creates a custom strategy that takes account for the ever-changing landscape of digital marketing and looks to future developments. This approach includes website design and development, social media management, blogging, video production, digital advertising and branding.

Through this, Forward Push optimizes your online presence and propels you to your goals by implementing, testing, and refining so your brand is always leading, not following. It’s the Forward Push way. Learn more about their process at forwardpush.com or get in touch directly with Marc by email.

Al Simon, Sandler Training by Simon Inc.

Al Simon, Sandler Training by Simon

Al Simon is the President of Sandler Training by Simon Inc.

Sandler trainers have already had highly successful careers as sales and management professionals, and now use the Sandler sales methodology in their mission to train and mentor others to be successful. Other companies employ trainers who may have never actually sold or managed.

The Sandler sales methodology fosters an attitude of leadership, rather than just emphasizing technique. Reinforcement training facilitates the development of new and empowering behaviors, attitudes, and sales skills, mapping a unique road map to lasting success.

Over 250 local training centers in major U.S. cities and more than 27 countries, plus materials translated into 20 languages, allow us to support our clients almost anywhere in the world, whether you’re a small to mid-sized company or a large organization.

For more information, go to Al’s website or contact Al directly at 770-622-7000.

About “IT Help Atlanta”

IT Help Atlanta
Rick Higgins, Host of “IT Help Atlanta”

“IT Help Atlanta” profiles small to mid-market businesses and highlights how those companies use technology to succeed. The host of “IT Help Atlanta” is Rick Higgins.

“IT Help Atlanta” is brought to you by TeamLogic IT, your managed services technology advisor specializing in cybersecurity, cloud and business continuity solutions. TeamLogic IT leverages cutting edge technology to solve all types of business problems.

For more information, email Rick directly or go to ITHelpAtlanta.com.

 

 

Show Transcript

Announcer: Broadcasting from the Business RadioX studios in Atlanta, it’s time for IT Help Atlanta, brought to you by TeamLogic IT, your technology advisor. Now, here’s your host, Rick Higgins.

Rick: Hey, good morning, everybody. And welcome to the IT Help Atlanta radio show, the show that profiles small, and medium-sized market businesses and highlights how those companies use technology to succeed. IT Help Atlanta is brought to you by TeamLogic IT, your managed services technology provider. Specializing in cybersecurity, cloud, and business continuity solutions, TeamLogic IT leverages cutting-edge technology to solve all types of business problems. Go to ithelpatlanta.com for audio archives of this show and to learn more about our sponsor, TeamLogic IT. I’m your host Rick Higgins. And today’s special guest is Marc Apple with Forward Push. Good morning, Marc.

Marc: Morning, Rick. How are you today?

Rick: Oh, man, I’m doing great. Thanks. I’m really glad to have you on the show. Marc, tell us who you are, and what do you do?

Marc: Sure. Thank you for having me. My name is Marc Apple, and I am the founder of Forward Push. We are a marketing agency that specializes in helping small businesses and startups to get back to doing what they love to do, which is typically their job, and they don’t have time for marketing. That’s where we fill in. We are their marketing agency.

Rick: And Marc, you guys are so much more than that. I know that a big part of what you do is website work. Could you drill into that or lean into that and talk to us about what you do with website and how that works with your marketing?

Marc: Sure. There’s a good percentage of our clients that come to us because they have a need, just like you said for a website. We all know nowadays that it’s one of the first things that people do. So, they search, they needed something, they have a problem, they go to the Internet, and you lead them to your website. And that’s where our engagement starts with our clients. But you’re right, it is so much more. After that website is built, what are you gonna put on that website so it keeps engaging people? And that’s really where our work comes in.

So, for the small business owners and the startups. We’re writing their monthly blogs for them. We are doing infographics, design work. We’re doing videos. We’re creating their email newsletters. We’re running their Google ads, their Facebook campaigns. So, it’s a full-service agency. And the idea is that the small business owner is super busy. They don’t have time to do all of these things or maybe just some of these things. So, they’re able to work with us because we love working with them. So, it’s a smaller scale operation on how we work with them, but it’s a long-term thinking and it gives them the ability to compete with the bigger players in the market.

Rick: So, that actually leads me into my next question. And you say you work primarily or maybe even exclusively with small businesses. But can a small or local business compete with large competitors?

Marc: A hundred percent. A hundred percent. We find that day in and day out. It’s certainly a long-term strategy because if you’re going up against a billion-dollar company in your industry, they’re spending money like water, but that doesn’t mean that you have to spend money like water as a small business owner. So, what we tend to do is take a really hyper-local focus. Most small businesses, for the most part, are working in their neighborhoods or in a metro city location. And while those bigger companies certainly are working in those metro locations, they tend to be focused on, for an example here, the whole country. And we know that people like doing business with people. So, when you take that local attitude and that strategy, combining that with the know, like, and trust of working with someone local that you can see, that you can talk to, you can go into their store, they can come to your location, it makes it almost very easy to compete because we have a very tight focus on where we’re attracting clients to our clients.

Rick: Well, you talk about not spending money like water, and I know for all the small business people out there, myself included, they really appreciate that. How as a small business owner should I determine what my marketing budget should be? Is there like an ideal metric for that?

Marc: There is. And typically, we’re looking probably in the 10 to 15% of annual gross as a marketing budget. And so that 10 to 15%, it can be a wide range. Certainly, when we’re working with a small business owner, I like to say that we’re not looking for a big check right away. That’s not even in our plan. Our idea is to start, not conservative so that you’re not doing anything, but start so that you can get some movement, start gaining traction on the low-hanging fruit, and then you can move up that scale to spend more because you’re actually making more.

Rick: Right. So, that 10 to 15%, you’re talking about gross of a startup company or does that carry forward into a mature small business?

Marc: Mature business as well. So, that’s for this annual sales…

Rick: Gotcha.

Marc: …is a good number to start at. Yeah.

Rick: Okay. Well, thanks for that. Thanks for diving deep on that. Hey, Marc, give us a success story. And it doesn’t have to be anything recent. I mean, something that you’re really proud of. Talk to us about how you help someone or solved a particular problem with someone.

Marc: I think what I’ll do is I’ll touch on a story of something that’s happened recently since we’re kind of going through this pandemic. And it’s sort of hoarding small business owners, you know, and businesses across the country, not only here in Atlanta. But we work with a healthcare provider that does elective surgery. And basically, as soon as the pandemic started, they had to shut down. They weren’t allowed to see prospective patients or even patients or even provide the surgery at their location. So, it was almost an immediate shutdown for them, which is devastating to them. We were able to offer telemedicine to them, but in a unique way. So, if you go to their website now, one of the first things you see is that you can text message the doctor. And this actually goes through a HIPAA-compliant system that we have for them. So, you’re not actually text-messaging the doctor’s actual cell phone. It’s through, again, a HIPAA server.

And the doctor is able to converse with the prospect or a patient as if it’s a text message conversation. But to even make it better and where we’re seeing the success is that he can do consultations. You actually can click a button on your phone and you’re able to open your camera and you can have an actual conversation with the doctor. You can show the doctor the part of your body that you’re talking about. You can upload images to them. So, the doctor is now able to do consultations when he actually can’t be physically in front of anyone. The best part of it is that his schedule is completely booked out for next month on the condition that we’re gonna be able to see patients next month. So, it’s finding those ways when there is something that’s facing us that’s a real stumbling block, it’s a roadblock, and saying, “Okay. Well, how can we sort of maintain business as usual in these times where it’s not so unusual?

Rick: My key takeaway on that particular answer was that you put the system on a HIPAA-compliant server. Could you talk more about that and why that’s important?

Marc: Sure. So, it’s important because it has to do with the regulations of the healthcare industry. And when you start to fill out a form, in this case, on a website that has to do with a medical practice, your information is either secure or it’s not secure. So, a HIPAA-compliant server where that information that the person puts into the form, and that can be anything from your name to your date of birth to even saying, “I have a pre-existing condition,” or, “I have this condition,” is sensitive information. So, when you hit submit, if that’s not secure, that information can be hacked. And it basically can be out there for anyone to see. So, a HIPAA-compliant server allows the information to be secure. And when it reaches the doctor, the endpoint, they also have it secured on their side as well when they’re replying. So, it has to do with security, it has to do with the patients, their confidence, and making sure that their information stays secure.

Rick: That’s great. And Marc, I appreciate that deeper dive on that aspect because, you know, obviously, the show is about you and your company. But, you know, as you got from the intro is we definitely want to talk about how companies like yourself are using technology and, in this case, it seems like special technology to serve your client base. So, thank you for that.

Marc: You’re welcome.

Rick: So, you know, as a marketing company, what… I know that you talk the talk, but do you walk the walk with what you do? I mean, how do you find your clients?

Marc: Yeah. We certainly do walk the walk and the talk 100%. One of my rules for Forward Push is that we won’t recommend anything to a client without doing it ourselves first. So, if a new technology comes along, we’re the guinea pig. I’ll invest the money in that platform, in that software, in that marketing tactic first to figure it out, to see how it works. What are the opportunities? So, we’re doing everything from blogging consistently. We have an email newsletter that goes out a couple of different times a month. I also have my own podcast that turns into a video podcast that we put out. We also do our own social media. So, all of the things that we offer to our clients we’re doing ourselves. And when we see a change in what we’re doing or, again, maybe there’s a new platform coming out, we’re shifting just as we would tell one of our clients to do, following best practices.

Rick: Do you wanna give a plug and promote your video podcast right here?

Marc: Sure. Thank you very much. It’s called “Your Marketing Minute.” And that can be found on YouTube and if you listen to audio on any of the podcast channels.

Rick: That’s great. I’m definitely gonna check that out.

Marc: Thank you.

Rick: Here’s an interesting question for you, Marc. It’s one that I always like to ask and what’s an aspect about your business that people don’t generally think about, but that you wish people would ask you about?

Marc: That’s good. I love that question, Rick. Thank you for asking that. I think one of the things is that we all have this perception that the internet is instant, and in some cases, it is. You’re gonna record this podcast today. It literally can be upon your website this afternoon, right? In real-time, this could be a live stream. You could write a blog post this afternoon, hit submit, and it’s live on your website. So, things are instant, right? You can go on Amazon. You practically can have your groceries in a couple of hours if you wanted to. So, it is instant. The flip side of it when you talk about for a small business and marketing is things aren’t that instant. Certainly, you can do the same thing. Write that blog post and hit submit for that small business website. It doesn’t mean that Google is gonna all of a sudden start driving traffic to it.

And that’s one of the biggest misconceptions that I usually end up speaking to our clients about is that these things do just take time. So, it’s not only the blogging example, but you could start a pay-per-click campaign today on Google or you could start a Facebook advertising campaign. It takes these powerful algorithms and these powerful companies to figure out how to serve your ad best. Even in Facebook, if you were to run advertising, for the first couple of weeks or so, and that’s sort of a general until it’s starting to get enough data, it actually says in the ad portal learning, meaning that it’s still trying to figure out who best to serve your ad to. All the while it’s charging you for this learning experience.

Rick: Yeah. So, this is the algorithm that’s saying that it’s learned? Is that what’s going on?

Marc: Yes. Yes. So, that’s what’s going on. And so that also happens on Google with pay-per-click. So, it’s the instant of, I’m running ads, but the actual conversions or starting to see sales can take some time because there’s a lot of things that go into play, so a lot of moving parts. And that’s one of the questions that I think, for me, that I have to kind of make sure small business owners understand. So, it’s not one I get asked often, but it’s one that I’m giving the answer often.

Rick: Got it. I’m gonna lean into that a little bit more. Full disclosure to the audience here, Marc and I are friends. We’ve been friends and business associates for some time now. And, Marc, I’ve heard you talk before about how important the local aspect of internet and website marketing is as compared to national stuff. And you mentioned I think the statistic was that 40% of website clicks are for localized searches. Could you talk about that?

Marc: Yeah. I think you’re talking about a stat that you and I were conversing about that last year of all the Google searches, so all the searches, 48% had some local intent.

Rick: There you go.

Marc: Yeah. What that means by local intent, somebody put in a city name. So, they put in Atlanta or they put in the zip code 30341 with whatever they were looking for. So, it might have been a Chinese restaurant, Chamblee, Georgia. It’s a local intent versus putting Chinese restaurant. The same thing looking for a managed service IT provider. If you’re not putting in that city or zip, the results that you’re going to see are gonna be kind of scattered for the most part. There are some instances where you will sort of get the best local results, but just even think about your own habits, Rick. Probably when you’re searching whether it is that Chinese restaurant or a new place to go out to or whatever it is, you’re probably including some type of localization characters to get the best results for you.

Rick: You’re right. I do. I don’t even think about it. I just type it in. I might even type in just my zip code.

Marc: Yeah. And we see that a lot. The other thing that people are starting to do is even take it one step further and Google sort of has been encouraging this is that you start to type in, you know, Chinese restaurant and it starts to tell you, “Near me, nearby,” and that’s because we’re all searching on our phones nowadays. And as you know best, this phone is connected to a GPS system that knows exactly where I’m standing. So, when you do that search, and you do the near me, nearby, it knows exactly where you are. And it will tell you how many feet away you are from that restaurant or how many miles away, right?

Rick: A little bit scary.

Marc: A little bit scary, but also quite useful for a small business owner to realize that this is how, you know, the most powerful search engine in the world, Google, is steering how people find you. And if you don’t have a website that’s built on local intent, you can start missing out. And that’s the scary thing as well. I would say that’s almost scarier than, you know, a giant GPS system knowing where you’re standing.

Rick: Yeah. Yeah, you’re right. Marc, what do you like best about being a small business owner?

Marc: I like the independence of it. I come from a Fortune 500 background. I worked for some pretty big, well-known companies. And the reason I left it was, like, I kind of got fed up. I saw a lot of small business owners spending money with these big companies and not having success because they were sort of just another client. It’s different with me and how I act and how my team acts. So, for us, you know, every client we have, we know who their kids are, we know when their birthdays are, and we know a lot about their business. It kind of goes back to how we started this conversation, Rick. It’s like how we positioned Forward Push and the work we do is we are the marketing team for that small business. And that means that my team has to know sort of as much about the business as the owner does. And we’re working with a bunch of clients. So, for me, I just love knowing and working with a bunch of different business owners that all sort of have the same mentality. They all want success. That’s what every small business owner wants because they’re the ones writing the checks. When you start to work with the corporate clients, it’s just a person coming in there that’s got a spend budget that quarter, and they’re not really attached to the check. That’s the difference and that’s what makes me get up in the morning.

Rick: That’s great, Marc. That’s a great answer. Marc, tell the audience how to get in touch with you.

Marc: Yeah. The best place to find me is forwardpush.com. That’s our website. And if you’re on social media, all of our channels are under Forward Push.

Rick: That’s great. Marc, thank you so much for being a guest today on IT Help Atlanta. We really appreciate you. And folks, go to ithelpatlanta.com for audio archives of this show and learn more about our sponsor, TeamLogic IT. Go to forwardpush.com to learn more about Marc Apple and his wonderful company, Forward Push.


Tagged With: al simon, blogging, Branding, digital advertising, digital marketing, Forward Push, IT Help Atlanta, Marc Apple, marketing agency, Rick Higgins, Sales, sales training, sandler sales training, Sandler Training, Sandler Training by Simon, Sandler Training by Simon Inc., social media management, TeamLogic IT, website design

Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association

April 27, 2020 by John Ray

Georgia Staffing Association
North Fulton Business Radio
Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association
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Georgia Staffing Association
Allen Edwards

Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association (North Fulton Business Radio, Episode 223)

Allen Edwards joined “North Fulton Business Radio” to discuss the staffing services of his company, Personnel Options, as well as the work of the Georgia Staffing Association, where he serves as President.  The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Personnel Options, Inc.

Allen Edwards is the President of Personnel Options, Inc. Personnel Options offers Total Human Resource Management Care, helping companies save money through effective management of their most important asset… their Human Capital.

They satisfy their clients’ needs for employees through effective employment screening and testing. They can supply you with temporary labor, temporary to hire, employee leasing, contract staffing, planned staffing and professional placement. It is no secret that all of the “temporary agencies” work with the same pool of applicants. What makes us superior is being able to provide the best value through our screening techniques and cost-effective staffing solutions.

For more information on Personnel Options, go to their website or call (770) 412-1510.

Georgia Staffing Association

Georgia Staffing AssociationAllen also serves as President of the Georgia Staffing Association (GSA). GSA is the voice of the staffing industry in Georgia. The Georgia Staffing Association is at the forefront of the issues, trends and opportunities facing staffing companies. Their members benefit from professional development, access to legislative and legal information, representation in the Gold Dome, networking, and access to resources to promote the growth of their companies. They are an award-wining affiliate of the American Staffing Association (ASA). GSA seeks to elevate the industry and empower its professionals through positive participation from owners, salespeople, recruiters, legal and human resources experts, and vendors.

To learn more, go to https://georgiastaffing.org/.

Questions and Topics in this Interview:

  • state of the staffing business in the pandemic
  • industries and geography served by Personnel Options
  • the work of the Georgia Staffing Association
  • educational opportunities, such as webinars, provided by GSA

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Allen Edwards, American Staffing Association, contract staffing, employee leasing, employment screening, Georgia Staffing Association, Human Capital, human resource management, Personnel Options, planned staffing, professional placement, staffing, staffing agency, temporary labor, temporary to hire

Relationship Marketing, with Mark Weiss, SendOutCards

April 25, 2020 by John Ray

Mark Weiss, SendOutCards
North Fulton Business Radio
Relationship Marketing, with Mark Weiss, SendOutCards
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Mark Weiss, SendOutCards
Mark Weiss, SendOutCards

Mark Weiss, SendOutCards (North Fulton Business Radio, Episode 222)

Mark Weiss joins “North Fulton Business Radio” to share the power of relationship marketing vs. traditional marketing, and using SendOutCards in relationship marketing.  The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Mark Weiss, SendOutCards and Owner, Renaissance Communications Group

Communication is the common thread that runs through Mark Weiss’ life. It started in High School and continued through his days at Ithaca College where he received a Bachelor of Science degree in Television-Radio Communications. Mark worked in television stations in Utica, New York and St. Petersburg, Florida directing the local newscasts and producing and directing local programming before he moved to Atlanta in 1976 to work at WTCG, Ted Turner’s Superstation.

Mark left the broadcasting industry to work for Georgia Power in 1977 for almost 20 years in the company’s Media Services organization before leaving to form The Renaissance Communications Group (TRCG) in 1996. He formed TRCG to support small and medium sized businesses to provide marketing, advertising, public relations, and website services. During that time, he was introduced to Constant Contact and became a business partner. In 2007, he was introduced to SendOutCards, which over time has become his passion.

Using SendOutCards, Mark works with businesses to help them keep the clients they worked hard to get. He does this through a process and system that enables his clients, both business and personal users, to go online via their smart phone, tablet, or computer to either use existing greeting cards in SendOutCards’ extensive online catalog or customized cards they can create to express appreciation and show gratitude. By using multiple card campaigns, Mark’s clients can easily stay top of mind with their clients throughout the years by giving tangible appreciation that their clients can touch.

Mark enjoys sharing SendOutCards with business owners and individuals to help them incorporate Relationship marketing into their business. Relationship marketing (or Capital R, small m) symbolically places the emphasis on the Relationship and not marketing. As a result, Mark’s clients create a stronger, deeper, and more loyal bond with their clients because they stay top of mind. This combination creates referrals from their customers along with incremental sales. Please visit Mark’s website at https://www.sendoutcards.com/trcg for more information and experience SendOutCards by sending a free card including postage to anyone you choose, wherever they may be!

Questions and Topics in this Interview:

  • relationship marketing
  • making personal connections
  • personal branding
  • the lower cost of relationship marketing vs. traditional marketing
  • generating referrals
  • holiday cards

Mark Weiss, SendOutCards

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: generating referrals, holiday cards, making personal connections, Mark Weiss, marketing, personal branding, relationship marketing, Renaissance Communications Group, SendOutCards, traditional marketing

The GNFCC 400 Insider: North Fulton Mayors Roundtable on COVID-19 Recovery Plans and Policy Changes

April 24, 2020 by John Ray

North Fulton Mayors Roundtable
North Fulton Business Radio
The GNFCC 400 Insider: North Fulton Mayors Roundtable on COVID-19 Recovery Plans and Policy Changes
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North Fulton Mayors Roundtable
Clockwise from Upper Left: City of Alpharetta Mayor Jim Gilvin, City of Roswell Mayor Lori Henry, City of Milton Mayor Joe Lockwood, City of Mountain Park Mayor Jim Still, and City of Sandy Springs Mayor Pro Tempore John Paulson

“The GNFCC 400 Insider” Episode 35, North Fulton Mayors Round Table

On this special edition of “The GNFCC 400 Insider,” we were joined by five North Fulton mayors for a roundtable offering updates on Covid-19 crisis management, recovery plans and potential policy changes. Mayor Jim Gilvin of the City of Alpharetta, Mayor Joe Lockwood of Milton, Mayor Jim Still of the City of Mountain Park, Mayor Lori Henry of the City of Roswell, and Mayor Pro Tempore John Paulson of the City of Sandy Springs all joined the call and answered questions on how they are leading their cities during this crisis and recovery. The panel moderator was Trey Ragsdale, co-chair of the GNFCC Government Affairs Committee

The host of “The GNFCC 400 Insider” is GNFCC CEO Kali Boatright and the show is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®.

About GNFCC and “The GNFCC 400 Insider”

North Fulton Mayor's Roundtable
Kali Boatright, President and CEO of GNFCC

“The GNFCC 400 Insider” (formerly “North Atlanta’s Bizlink”) is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by the North Fulton studio of Business RadioX®.

Tagged With: City of Alpharetta, City of Milton, City of Mountain Park, City of Sandy Springs, COVID-19, covid-19 recovery, GNFCC, GNFCC 400 Insider, gnfcc radio, gnfcc radio show, Greater North Fulton Chamber of Commerce, Jim Gilvin, Jim Still, Joe Lockwood, Kali Boatright, Lori Henry, Mayor Jim Gilvin, Mayor Jim Still, Mayor Joe Lockwood, Mayor Lori Henry, North Fulton mayors, The Greater North Fulton Chamber of Commerce

To Your Health With Dr. Jim Morrow: Episode 31, Telemedicine and Georgia Opens Up

April 23, 2020 by John Ray

telehealth
North Fulton Studio
To Your Health With Dr. Jim Morrow: Episode 31, Telemedicine and Georgia Opens Up
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Dr. Jim Morrow, Host of “To Your Health”

To Your Health With Dr. Jim Morrow: Episode 31:  Telemedicine and Georgia Opens Up

Dr. Morrow offers his thoughts on Gov. Brian Kemp’s “opening” of Georgia, as well as a thorough discussion of telemedicine, its pros and cons, and how he is using telemedicine currently to treat patients at Morrow Family Medicine.  As always, Dr. Morrow responds to listener emails and feedback, including one from a disgruntled tinnitus sufferer. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

telemedicine

 

Dr. Morrow’s Show Notes

Coronavirus Update

 

Worldwide cases: 2,561,915

Total Deaths: 177,200

Total Recovered: 679,819

Total Hospitalized in the US: 120,268

Hospitalized in Georgia: 3,779

Incidence rate: 198.89 per 100,000 persons

Antibody test not yet generally available and the tests have a cross reactivity with some of the common cold CVs.

The average number of people who become infected by an infectious person is declining in every state. See this at rt.live.

 

Telemedicine Facts

  • According to Healthcare Business & Technology,
    • Almost 75% of all doctor, urgent care, and ER visits “are either unnecessary or could be handled safely and effectively over the phone or video,”
  • MedCity Newsreports that 90% of healthcare executives say their organizations are developing or already have a telehealth application.
  • The majority of healthcare organizations are increasing or maintaining their telehealth investments this year.
  • According to the American Hospital Association, about 20% of Americans live in rural areas without easy access to primary care or specialist medical services.
  • A survey conducted by American Well found that 65% of consumers want to use telehealth
  • According to the American Hospital Association, more than three-fourths of hospitals are currently using or implementing telehealth.

Pre-Pandemic Situation

 Limited Medicare coverage impeded the expansion of telehealth services.

    • Current statute restricts most telehealth services to patients located in
      • rural areas and
      • in specific settings (such as a hospital or physician office),
      • covers only a limited number of services, and
      • allows only real-time, two-way video conference capabilities.
  • Changes needed include:
    • widespread elimination of geographic and setting locations requirements so patients outside of rural areas can benefit from telehealth;
    • expanding the types of technology that can be used, including remote monitoring; and
    • covering all services that are safe to provide, rather than a small list of approved services.
  • Additional research is needed to evaluate telehealth.
    • Research and experience under the Medicare program suggest that policymakers’ concerns about increased access to telehealth leading to increased spending may be overstated,
      • particularly when weighed against the potential benefits in quality, patient experience and efficiency.
      • However, there are insufficient studies on the cost-benefits of telehealth outside of a limited number of services.
    • Federal programs to expand broadband need to be simplified.
      • According to the FCC, 34 million Americans still lack access to adequate broadband.
      • And, there is a large digital divide, with almost 40 percent of those living in rural areas lacking access.
        • The FCC has a program that supports broadband adoption, but it is administratively burdensome and provides an insufficient level of subsidy for remote health care providers.
          • While the FCC has taken positive steps by increasing the subsidy, we need even greater federal investment in broadband access, particularly in rural areas.
        • More and better research is needed for other conditions and newer technologies, such as remote monitoring of patients.
      • Telehealth connects patients to vital health care services through
        • videoconferencing,
        • remote monitoring,
        • electronic consults
        • and wireless communications.
        • By increasing access to physicians and specialists,
          • telehealth helps ensure patients receive
            • the right care,
            • at the right place,
            • at the right time.
          • Currently, 76 percent of U.S. hospitals connect with patients and consulting practitioners at a distance through the use of video and other technology.
            • Almost every state Medicaid program has some form of coverage for telehealth services,
              • and private payers are embracing coverage for many telehealth services.
              • However, there are barriers to wide adoption of telehealth.
              • Medicare generally still limits coverage and payment for many telehealth services, lagging behind other payers.
              • The Medicare program recently expanded coverage for telehealth services for stroke patients and substance use treatment in response to statutory changes.
              • Medicare also expanded payments to clinicians for virtual check-ins.
                • While promising,
                  • these incremental steps are not sufficient.
                • In addition, limited access to adequate broadband services hampers the ability of some rural facilities to deploy telehealth.
                • The challenge of cross-state licensure also looms as a major issue.
                • Other policy and operational issues include credentialing and privileging,
                  • online prescribing,
                  • privacy and security
                  • and fraud and abuse.
                • The federal government needs to do more to increase the use of telehealth.

Telemedicine and Covid-19

  • Healthcare is seeing a surge of direct-to-consumer telemedicine providers
    • operating at a large scale
    • helping to provide care to patients who might be wondering if they need care after exhibiting potential symptoms associated with the novel coronavirus.
  • Simultaneously we’re also seeing a rapidly increasing need for on-demand acute care via telemedicine.
    • This includes ICU programs offering intensive care for the most critical patients.
      • However, tele-triage is exploding in terms of the number of use-cases that involves determining when a patient presents in the emergency department whether they need to be issued a bed or if they can be seen in another area within the hospital in order to keep the patient safe and to reduce potential exposures.
    • This helps to limit providers’ exposure to the virus and other infectious diseases.
  • If a hospital worker is exposed without adequate protection, they’d be put into self-quarantine for 14 days
    • Using acute telemedicine for tele-triage is helping keep staff in a low-risk category for infection
      • by completely eliminating exposure for those doctors or other hospital staff.
  • Unfortunately, providers and policymakers are playing catch-up with telehealth technologies right now
    • and are just beginning to recognize that they are essential solutions for keeping potentially infected individuals out of hospitals and doctors’ offices
    • As this public health crisis continues to escalate, however,
      • telemedicine is quickly gaining recognition as a critical tool to slow the spread of COVID-19
    • There are three primary roles for telehealth technologies during this crisis
      • The first:
        • to screen patients remotely rather than having them visit the practice or hospital.
        • They can be used to triage patients with cold and flu-like symptoms and to remotely care for those who don’t need medical intervention or could receive care at home.
        • By keeping potentially infected individuals out of hospitals and doctors’ offices, the healthcare system can lower the risk of transmission to other patients and healthcare staff.
      • Second:
        • To help provide routine care for patients with chronic diseases who are at high risk if exposed to the virus
      • And third:
        • Providers and their staff are not immune to infection and are at increased risk for contracting COVID-19 due to their continuous exposure to infected patients
          • Once tested and confirmed, these providers will be quarantined and become unavailable to the healthcare system just when it needs them most.

Limitations of Telehealth

  • Inability for most clinicians to fully examine a patient
    • The hardware exists to do this but it is expensive and has limitations
  • Limitations in broadband and device access
  • Laboratory testing not possible
  • In cases where patients are using on-demand telemedicine services that connect them with a random healthcare provider, care continuity suffers.
  • A patient’s primary care provider may not have access to records from those other visits and end up with an incomplete history for the patient.
    • Service provider shuffling increases the risk that a doctor won’t know a patient’s history or have notes about care routines.
  • Healthcare laws, reimbursement policies, and privacy protection rules struggle to keep up with this fast-growing industry.
    • As a healthcare provider, you want to promote best practices when approaching telemedicine.
  • While major developments have been made to telehealth reimbursement over the past couple years, it still remains a common stumbling block for providers interested in telemedicine.

The Bottom Line

  • Telehealth helps increase health care value and affordability.
    • Virtual care technology saves patients time and money,
      • reduces patient transfers,
      • emergency department and urgent care center visits,
      • and delivers savings to payers.
    • In addition, telehealth helps address physician burnout by reducing clinicians’ drive times and allowing more time for patients.

Tagged With: Dr. Jim Morrow, Gov. Brian Kemp, Jim Morrow, Morrow Family Medicine, teleHealth, telemedicine, tinnitus, To Your Health, To Your Health With Dr. Jim Morrow

Decision Vision Episode 62: Should We Sell the Family Business? – An Interview with Gaia Marchisio, Cox Family Enterprise Center at Kennesaw State University

April 23, 2020 by John Ray

sell the family business
Decision Vision
Decision Vision Episode 62: Should We Sell the Family Business? - An Interview with Gaia Marchisio, Cox Family Enterprise Center at Kennesaw State University
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Mike Blake and Dr. Gaia Marchisio

Decision Vision Episode 62: Should We Sell the Family Business? – An Interview with Dr. Gaia Marchisio, Cox Family Enterprise Center at Kennesaw State University

How do you recognize when it’s the best decision to sell the family business? Can a dysfunctional family operate a functional and successful business? Dr. Gaia Marchiso of the Cox Family Enterprise Center at Kennesaw State University joins the show to answer these questions and much more. The host of “Decision Vision” is Mike Blake and the series is presented by Brady Ware & Company.

Dr. Gaia Marchisio, Cox Family Enterprise Center at Kennesaw State University

The family enterprise field shares a common experience:  navigating the space where family relationships and professional demands coexist. Family members, non-family executives, external advisors and students all traverse this unique sphere, mutually working through the complexity in pursuit of success.

The mission of the Cox Family Enterprise Center (CFEC) is to act as an intellectual and practical hub for this community. With specialized programming, events and services tailored to the needs of each segment of our community, we focus on creating growth opportunities that empower individuals and organizations. We are proud to be a gathering place of learning, facilitating new skills, richer capacities, and sustainable relationships.

sell the family business
Dr. Gaia Marchisio

Dr. Gaia Marchisio is the Executive Director of the Cox Family Enterprise Center at Kennesaw State University. As a tenured Associate Professor of Management at Kennesaw State University’s Coles College of Business Gaia developed several curricula for family business classes, and teaches undergraduate and MBA courses on family business, management and behavioral sciences, and consulting services. She has been a visiting faculty under numerous Family Business Centers in Latin America, Asia, Europe, and New Zealand.

Gaia’s academic experience allows her to be rigorous and up-to-date in dealing with family business topics. She has been participating in research projects with international partners from Academic and Professional environments (including McKinsey & Company and the Italian Stock Exchange); and has strong global experience in collaborating with financial institutions and associations working with family firms, such as International Finance Corporation (IFC – World Bank Group), Inter-America Investment Corporation (IIC – Member of the IDB Group), Credit Suisse, UBS, and Australia and New Zealand (ANZ) Banking Group, to name few. In particular, Gaia has experience working with financial institutions, both consulting with them on family business related topics, and training their clients and/or associates.

In 2013/14, Gaia spent her sabbatical leave, during which she served as the Chief Learning Officer for FBN Academy, an initiative by the Family Business Network in Asia. Gaia is an active international speaker and family business advisor. She regularly presents and/or advises families on various topics in family business management around the world, including facilitating some of the owners meetings. These families are from around the world including Europe, North and Latin America, the Caribbean, Asia, Australia and New Zealand. Gaia brings a unique combination of knowledge and experience from the fields of management and entrepreneurship to her work with family businesses, combined with a growing expertise in family dynamics and communication.

Gaia was raised as a 4th generation successor in her family’s business. This experience helped her understand the emotional challenges and responsibilities of being a young member of an entrepreneurial family. After finishing her BBA, she joined the SDA Bocconi School of Management where she served as Assistant Director of the full-time MBA Program; as Coordinator of the first Chair in Strategic Management in Family Business; and as a Coordinator of Entrepreneurship Entrepreneurs’ Research Center. Gaia earned her Doctorate in Business Administration in Family Business. She moved to Atlanta, Georgia, USA in 2006.

For more information on the research and services offered by the Cox Family Enterprise Center, you can visit their website or email directly.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

sell the family business“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:20] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:39] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe to your favorite podcast aggregator, and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:03] So, today we’re going to talk about whether you should sell the family business. And this is something that I’ve had a chance to get up close and personal with. As it happened the last couple of years, I’ve been asked to help some pretty high net worth families with the third comma and helped them with something that’s called a family charter, which is basically the constitution of how a family decides it’s going to govern itself, usually over multiple generations.

Mike Blake: [00:01:34] And over that time, I’ve had an opportunity to study family businesses in a way that I really had not before. Those of you who have listened to this podcast before know that I’m more of a tech guy. And tech companies, generally speaking, measure themselves in years or even months, but not generations. Family businesses, on the other hand, very much can measure themselves in generations. And there are family businesses that go back centuries. The Rothschilds investment banking empire can date itself to the early 18th century and Bavaria. The Kikkoman Soy Sauce company is actually a Japanese family business. Actually, an amalgamation of eight families in Japan that date back in to the 17th century. Many of the bit of the great a time museums, in fact, are legacies of the Milanese merchant bankers that date back to the Renaissance.

Mike Blake: [00:02:38] And so, we can see that some family imprints actually last for half a millennia or longer. And so, I’ve become very interested in family businesses because they offer a dynamic that you don’t see anywhere else. So, over the course of the last couple of years, I’ve managed to become, I’m not going to say expert but, at least, reasonably well read. And as is the habit with our podcast, when I know that I’m not an expert, I bring in somebody who is.

Mike Blake: [00:03:09] And so, joining us today is my new friend, Dr. Gaia Marchisio, CEO, who is Executive Director of the Cox Family Enterprise Center at Kennesaw State University, which is a university that’s about 25 miles north and west of downtown Atlanta, maybe 30 miles for those of you who are not from the Atlanta area, where she is also an Associate Professor of Management. She holds a doctorate from the University of di Pavia in Italy. I hope I’m pronouncing that correctly. And her research interests include family businesses, business strategy and business communication.

Mike Blake: [00:03:42] Some of her publications include Game Theory and Family Business Succession, Narcissism in Organizational Context – I’ve got to read that one – The OOIDA Loop: A New Strategic Management Approach for Family Business; From Burning Out to Being On Fire: A Conceptual Model of Burnout in the Family Business. Corporate Venturing in Family Business – it’s a topic that’s near and dear to my heart – The Effects on the Family and Its Members. And she’s also the author of several chapters in other books as as well. And on the the list of hits goes on and on and on.

Mike Blake: [00:04:16] The Cox Family Enterprise Center is the oldest of its kind in the world, founded in 1987, holistically supporting business families by creating comprehensive education tailored to their needs. And by the way, again, for those of you who are not in the Atlanta area, the Cox family themselves are a family business. They are on – Guy will correct me – but either the second or third generation. They are telecommunications and internet data magnates, media magnates here in the Atlanta area.

Mike Blake: [00:04:48] For those working within family enterprises, the Cox Family Enterprise Center offers programs designed to foster greater strength and services intended to create degenerates synergy in both family and business contexts. For those working as advisors to business families, the Cox Family Enterprise Center has designed education to deepen their perspectives and equips them with the necessary skills for working in their field. Both getting these efforts, they engage in industry-shaping research and undergraduate and graduate educations for the Coles College of Business at Kennesaw State University. At the core of these efforts perpetually remains their commitment to education as a crucial tool for enhancing the wealth and success of the entire community. Professor Marchisio, thanks for coming in today.

Dr. Gaia Marchisio: [00:05:29] Thank you for having me.

Mike Blake: [00:05:31] So, let’s start because it may not necessarily be obvious, what makes a business a family business? At what point does a business evolve from just sort of being something or somebody started up, and then we classify it as a family business?

Dr. Gaia Marchisio: [00:05:46] Sure. I can give you the traditional description. And then, I would like to add some of the more recent thoughts that I think we have to think about. So, typically, we have an entrepreneur, as you mentioned, that start the business. And at some point, he or she can have the family joining in the ownership structure. And that’s number one. Now, there is some debate around whether should the family have the majority to be classified as a family business. Typically, we say that they need to have enough control to have decision making power on strategic decisions. Then, there is another component. Do they need to have the family working in the company of not to be a family business? And that’s another layer. And do they need to have the intention to pass the company to the next generation?

Dr. Gaia Marchisio: [00:06:38] One thing I think it’s very important to really define whether family is a family business or not is that, do they have the mindset? Do they think as a we as a family or are they do everything they can with the tools they have from their ownership perspective to maintain their control in one person? Because that would still be an entrepreneurial family with just a little bit larger pool of owners, as opposed to start thinking as we, as a family, as a multitude of people that as owners have to make the key important decisions.

Mike Blake: [00:07:14] And is there a particular point that kind of prompts that conversion from being a family that happens to own a business to then being a family business? Is there a typical point at which that is restart? Does each family get there differently?

Dr. Gaia Marchisio: [00:07:30] I think a little bit of both.

Mike Blake: [00:07:30] Got it.

Dr. Gaia Marchisio: [00:07:33] So, some is the life event. They may bring them there. So, it can be a challenge and an opportunity at the same time. And other families become more intentional in doing so. So, they are mindful they want that to happen. And so, they start working to get ready to be able to make those decisions together, because that’s the biggest difference is how the whole decision making process in the ownership or in the daily operation change when it’s not more one person making the whole decision, but you have to share and create alignment around the key most important.

Mike Blake: [00:08:09] Now, what what are things that make family businesses different from, I guess, a non-family business, if you will?

Dr. Gaia Marchisio: [00:08:18] Several. The most well known probably is what you mentioned before, these orientation to longevity to think about across generations. They call it patient capital. I think for what I see through both research and practice, there are other factors that we have to take into consideration. One has to do with the goal setting of their company. Typically, there is a way to think about the business of the business is business. And so, having a heavy goal around making money, which is great, don’t get me wrong, and creating a different perspective, which is money becomes a tool instead of the end goal. And they allow for a variety of other reasons why to be in business. From just being with you … not just. From being with my family, creating more job opportunities, have any impact on the community, create some good. So, it can be really different from every family, but it has a lot of to do with, why are we in business, and what’s the purpose of what we do?

Mike Blake: [00:09:22] I think that patient capital point is extremely important. One of the things I’ve learned as I’ve had to give myself a crash course on family businesses, I think one of the things that makes them unusual, and we’ll talk about, extraordinarily successful is the fact they are patient capital.

Dr. Gaia Marchisio: [00:09:41] Yeah.

Mike Blake: [00:09:41] Right? So many businesses, even private ones, measure themselves by the monthly P&L, the quarterly P&L, even the annual P&L. And in some cases that’s appropriate. But on the other hand, it leads to a short-term thinking that leaves longer term opportunities on the table, I think. And when you are thinking in terms of multi-generational investing, where the time horizon is almost taken off the table, it kind of opens different opportunities, doesn’t it?

Dr. Gaia Marchisio: [00:10:12] Right, absolutely. And I want to stress these. We’re not saying that orientation to the short term shouldn’t be there. So, it’s a short and long term. The difference I think is that in non-family business, the short is the everything; while I think that family has a capacity to absorb some sacrifice in the short to invest and to have other consideration, like what kind of quality do … Is profit at any cost? What does it cost not only for the company, but for the shareholders, but also for the employees? How does that change the relationship with them? How does it change the quality of what we give to the clients?

Dr. Gaia Marchisio: [00:10:54] You mentioned some companies who went through generations. Some of them had to make very difficult decisions around quantity of their product that if they weren’t at the quality that they wanted to, they decide to withdraw them from the market, absorb a huge loss, but maintaining that long-term relationship and trust with the clients, which is a very important piece to be able to stay in business for so long. So, I think that shift a little bit the whole idea around corporate social responsibility, that often  is a mistakenly taken as a giving away some money to reduce stocks, and having a true deep understanding of all the different stakeholders, and how can I create long-term relationship which each of them, so that I can survive over time and thrive, not just survive.

Mike Blake: [00:11:51] So, what led to your interests in family businesses? Why have you devoted your life to researching this phenomenon?

Dr. Gaia Marchisio: [00:12:03] I was once. I was raised as a next gen. I had no idea there was a whole community of people like us. I saw … I’m dating myself. That was over 30 years ago when the whole thing kind of hit me. I was in college. I saw that there were professors who were talking about things were happening in my family without knowing my family. They were describing me and all of us in a way that nobody else we’re able to capture. And when my family came to the decision of closing the business, at that point, I realized that what if we had the help that we needed at the time? And because it didn’t work for me. I thought, well, maybe we can learn some of the pain and the mistakes that have been made. How about turning that in a great opportunity to help other families?

Dr. Gaia Marchisio: [00:12:54] And then, I was very fortunate to have a great mentor back then, my professor, who is a leading authority in the field in Europe. And from there, I started intentionally learning more and making sure that my story was important enough to inspire the motivation but not condition the way I was looking at other families. So, to not have a lens that pre-determined a way of looking at these companies.

Mike Blake: [00:13:22] So, what are you researching now that is interesting? And why do you think that research is important?

Dr. Gaia Marchisio: [00:13:30] So, all my life I devoted my research mainly to next generation with the idea of it’s important to understand before getting to the business. And then, I realized that, really, what’s the biggest challenge and the biggest opportunity is once you’re entering the company; and hence, the topic you’re mentioning about entrepreneurship and how can you be an entrepreneur in an already existing company? What’s the effect? We talk about burnout. What’s the effect on the emotional attachment?

Dr. Gaia Marchisio: [00:14:01] More recently, I realized that family enterprises exists in a bigger ecosystem. And there is a huge overlook at the advisors that serve families. I commend what you said before that you have started reading and putting yourself in a place of as a learner of family. Not just because we work with client, that makes us experts. And what I realized before in the last five years is there is a huge need and huge opportunities in that community to create more awareness around what is that you need to learn before being able to work with this client.

Dr. Gaia Marchisio: [00:14:44] And so, the research with my team at Kennesaw we are putting together, it’s a survey and it’s aimed to better understand how advisor – being attorneys, being accountants, financial planners, so everyone that lives in this space, which is very much needed, where are they? What are their way of working with families? And there is not enough understanding of what is an effective way of working with clients that is not just anecdotal. And I don’t think we can dare to try without some reasonable support from research. As always, it has to be the relevance that comes from practice, but the rigor that come from research.

Mike Blake: [00:15:31] So, we’re talking about facts and talking about research. One of the things that I’ve learned that surprised me is that data, now, seems pretty consistent and pretty clearly indicate that family-owned businesses not only generate higher returns than their non-family counterparts but, also, at lower risk. Have you seen similar data? And if so, what do you think are the reasons for that?

Dr. Gaia Marchisio: [00:15:59] Well, I’ve seen the similar data. I have to be careful, I’m pausing because I want to be mindful and not reduce what I’ve seen, what’s my experience, which is long, but it’s not the whole thing. So, I don’t want to jump on something. What could be the-

Mike Blake: [00:16:23] The problem is it’s hard, right, because it’s hard enough to observe even how family businesses perform.

Dr. Gaia Marchisio: [00:16:28] Right.

Mike Blake: [00:16:29] But then, collecting the data to really run the analytics to find out why.

Dr. Gaia Marchisio: [00:16:33] Exactly.

Mike Blake: [00:16:34] It’s difficult to do it from a fact-based perspective.

Dr. Gaia Marchisio: [00:16:37] Absolutely. So, that’s why I was pausing because before expressing an opinion on something that is so important. It was because I have kind of a skewed perspective because when they come to me is because they are in trouble. Because I’m in the line of business of helping those families to get to be the one performing better. So, I think that the biggest shift, that’s what I feel comfortable saying, the big shift is when they become intentional. So, when they they realize that there is some work that needs to be done. And the fact that their family doesn’t prevent them from … so, yes, you know each other, but it’s a profound shift in to thinking, what is that we need to do, not just in reaction to opportunities that comes, which is a great way of growing above all in the first stages of a company, but at some point, what are the things that we need to do in the family, in the ownership, and in the business setting.

Mike Blake: [00:17:36] So, I would speculate. I’m not an academic. But if I were to undertake an academic study, one hypothesis I would explore would be this long-term time horizon because there’s there’s been a lot of data. And Warren Buffett’s a big proponent of this, that long-term sort of buy and hold over time as a return maximizing strategy, especially on a risk adjusted basis, I think families are very good at that. You touched upon something that I wonder if this is the case as well, and that’ll be a hypothesis I’ll explore is family businesses have a mission beyond making money? They realize they have to make money to sustain themselves, but I’m a huge fan of Simon Sinek. Simon, if you’re listening, come on the podcast. We’s love to have you on.

Dr. Gaia Marchisio: [00:17:36] I adore him. I adore him.

Mike Blake: [00:18:29] So, I just finished his book, The Infinite Game. And there’s no better example in the real world of the infinite game than the multi-generational family business.

Dr. Gaia Marchisio: [00:18:39] Absolutely.

Mike Blake: [00:18:39] So, the hypothesis I would explore would be is the fact that family businesses play that infinite game, a driver behind their their outsized success relative to their peer group.

Dr. Gaia Marchisio: [00:18:52] Absolutely. I was looking forward to that book. I think it’s a very important kind of approach. And this is what I actually suggest families in my daily work with them. And in fact, I think, that it’s one of the key success factors. Those might create a mindset that are about continuous learning and continuous improvement. And reducing the competition and the confronting themselves with others. They’re all internally. I think that internal competition is really not ideal within families, but it’s more about how can we keep getting better with that perspective of the long-term impacting more stakeholders.

Mike Blake: [00:19:35] And an area of research or an area of study that I think overlaps, but it’s not entirely the same thing, are hundred-year business phenomena. Some businesses do last a hundred years, but they change ownership. Others, of course, may stay within the family. And I suspect there’s a lot of overlap there. And one of the things you talked about, that how does a business last a hundred years in any form? They must be in a learning mode. And they must be willing, at some point, to disrupt themselves because technology taste must change over a century period or longer, right? How does how does Ford remain relevant a hundred years later?

Dr. Gaia Marchisio: [00:20:22] And then, I think that we didn’t do a good job as as academics and advisors for a long time, because the whole field … And I get that it’s part of the evolution and it’s a learning process for the field itself, but the whole point is around successions. As if that’s the only moment in time where family needs to look at themselves and their businesses. While I always make the example, what is that you own anything from a car to a dishwasher that leaves longer than a year that you don’t put maintenance, that you don’t want intentional work?

Dr. Gaia Marchisio: [00:20:59] Even on the relationship, right? So, the only thing we know is that everything constantly change. And the huge mistake is to look at these every 20-30 years when succession happens because imagine what has even happened in these last two days in this world and how that has been completely disruptive. So, now, without thinking such an extreme example, but individuals in the family keep changing. Family has great event to minor event that keep changing perspective needs, desire. The company keeps changing.

Dr. Gaia Marchisio: [00:21:33] So, it’s crazy not to keep an eye on. And not just monitor but becoming, again, intentional around what are the things that we want to change, and keeping the communication open. Because people always ask me about communication in family business. It’s not just the quality of the communication, that’s a whole chapter in itself, but it’s also the quantity. How often do we have communication? And do we even finish our communication? Do we finish the conversation that we start?

Dr. Gaia Marchisio: [00:22:06] My colleague, Marj Blum, she’s a psychologist, and we work together with the rest of the team. she is huge on this point around making sure that we finish the communication because we start so many topics, but we never end up. And so, we have the illusion of communication. And when you have to keep changing, that’s one of the most important tool that we have.

Mike Blake: [00:22:30] So, one of the things forces that is always there that’s going to press for a family business to end is a desire for liquidity. The name of the game now – I think, really more so now than a generation ago – is every company must be built to sell. And you’re not really successful until a private equity firm buys you, your IPO, or something happens, and you have a big pile of cash that you can then distribute to your family members. And I think that does, sometimes, drive both the desire for the family business. I think it, also, is harmful to the family fortune. Liquidity is not always the best thing in the world for everybody. If a family business is feeling the pressure to become more liquid, are there alternatives they can consider other than simply selling out in order to satisfy whatever the cash needs or wants of the family are, so they can have the cash, but keep the engine that generates the cash as well?

Dr. Gaia Marchisio: [00:23:34] I’m a huge fan of why people do what they do or they don’t do what they don’t do, which is another reason why I like Simon Sinek so much. And so, I think that what’s very important for each family to consider is why to sell the company, but also why to keep the company because I think they’re related but they’re different. And so many times I see struggle in the family or struggle in the business, but I want to focus on the struggle in the family, and how many times family think, “If we didn’t have the business, this wouldn’t be the case.” And they’re are strongly invited or recommended to sell the company thinking that, “If I don’t have a company anymore, I won’t have those issues.” And rest assured that they sell the company, and there are different levels of engagement in that decisions. And people can look back and be very frustrated because they probably gave away something that they loved.

Dr. Gaia Marchisio: [00:24:35] And so, thinking why things are a struggle, where do they originate, and what’s the right decision to fix the root cause of the trouble, not the symptoms? Because being unease in the relationship, it’s normal. It’s not necessarily symptoms that something is wrong, but it’s more of the fact that it’s difficult to stay in relationship, and live together, work together, making and sharing decisions. It requires work. And so, why to sell? What are the real reason? And on the other hand, give the family, and above all, the next generation a purpose to keep that company because it’s a different thing. And it has to be a higher reason because of the work that is required prior to that.

Mike Blake: [00:25:24] So, one of the challenges I think many family businesses face, if they’re going to keep the family businesses, who’s the next person who’s going to run it? And sometimes, I know the Mars family, for example, they are notorious or they’re famous for the fact that, basically, cradle to grave, they groom you to run that business. You work in there as a toddler, which is interesting for a candy business. But  in other cases, things don’t work out where there’s necessarily an obvious successor, right? You may not have children. You may have children, but they’re not business people. Can a family hang onto a business or maintain control of a business in that scenario? And if so, how do they go about it?

Dr. Gaia Marchisio: [00:26:07] So, choosing to not run the business, I think, is one of the toughest. And I remember years ago, I was in China, I was giving a lecture there, and there was a 20-year-old boy who start crying as I was picking. And I immediately thought, “Oh, my gosh. Did I say anything wrong?” So, end of the class. I went there, I talked to him, and he explained to me that those tears were of joy. And I was like, “What do you mean?” And he said, “Well, all my life, I was raised with the expectation I was supposed to be the next one. And as much as I loved my family and the business, I don’t see myself being there. And so, hearing that you don’t cease to be a family business if you don’t operate the business is a huge relief. And now, we have to talk about that.”

Dr. Gaia Marchisio: [00:26:55] So, for sure, it’s not a simple decision. It’s almost a make or buy kind of decisions. What competence can you find on the market? And it opens a conversation around, what kind of person do you want? What kind of governance mechanism between the owners and the management you want to have? How to navigate boundaries? You want to make sure that the person don’t miss the importance of the culture and the values that the family want to have. So, it requires a lot of coordination, but it will also open two great opportunities for growth.

Dr. Gaia Marchisio: [00:27:33] And here’s the other thing. We, historically, are used to think about the family business as one family, one business. And I think that some of the shift that has been happening is to think about entrepreneurs … enterprising families, sorry, where it could be that you can generate an abundance of opportunities if you use your human capital, intellectual capital as a family to start even more than a company, and then to choose to have someone who helps to run. And that creates an opportunity to scale without losing who you are.

Mike Blake: [00:28:10] And sometimes, family businesses evolve into multi-family businesses, right?

Dr. Gaia Marchisio: [00:28:13] Absolutely.

Mike Blake: [00:28:13] I think La Roche, the Swedish … I’m sorry, Swiss pharmaceutical company, I can;t remember now. There’s another family name that’s associated with it but, over time, they became intertwined with a second family that provided new blood and expertise. So, they can evolve that way. And then, there are the Mercks that have been around in Germany since the early 19th Century. And their family weaves in and out of direct management. They have a separate board. So, there are models around there. Even if you think there’s no way the family can do that, you can still hang onto it.

Dr. Gaia Marchisio: [00:28:46] Yes. And they are way more common than we think about. Now, of course, it’s really complex to have one family running one business. And so, for sure, finding the right partners. As every partnership, you need to have trust and you have to have a similar values because if you have these two conditions, some that you create, some that you need since the beginning. And again, it’s the evolution. It’s managing how they both grow. And it’s more complexity, for sure, but I do believe strongly that this can be a great opportunity for growth.

Mike Blake: [00:29:28] Now, we know, and you hinted at this, that families sometimes are highly functional and some families are not as highly functional. And in America, we have this holiday called Thanksgiving where we devote one day to making sure that families are as dysfunctional as we can possibly make them. Can a dysfunctional family have a functional family business?

Dr. Gaia Marchisio: [00:29:53] So, sometimes, I think that we use the term dysfunction easily. And I think that it’s important to have people that are experts in that field to use that appropriately. I think that what often is described as dysfunctional is more a family who has to learn how to navigate through some of the dynamics that are very normal given the age and the stage , both of the individual and the family combined. If you think about that, one thing that everyone has is a family. Nobody teaches us about that. Nobody teaches how a family function. Nobody teach us what is normal. We have classes of how to run a business. We don’t have a minute spent to learn how to run interaction. We expect that because we are family, we know each other. And probably, the last time you had a conversation with your children is before they left for college and think how much they changed. And we all grow.

Dr. Gaia Marchisio: [00:29:53] And so, first point is not everything that looks dysfunctional is actually dysfunctional. And second point is when it’s really becoming dysfunctional because, unfortunately, there are those situations that are extremely painful – and so, have a huge respect for that – again, it’s a matter of choice.  Do I want to put the work there to make that better? What can I do to protect the business? Because their system, their open system, there are spillovers when bad things happen in the family that end up being in the company as well. It depends to the extent. So, I think that it’s important to create mechanisms that can prevent and protect the company.

Dr. Gaia Marchisio: [00:31:44] Is that for sure 100% proof? Probably at the cost of some individual expenses  both emotionally and physically. So, it is possible. I have in mind a few examples. Would I strongly recommend to not take care of your family dynamics because in any case, you can have a profitable business? Again, it’s what you want for your life. And I think that the other big mistake that has been shared is that it’s okay to separate family and business because to be professional, you need to pretend the family is not there. That’s a huge lie. We can’t pretend that the family is not there. We can’t pretend that emotions are not there. We don’t have to act emotionally and reactively in the business setting, but we have to respect and work with what we have in the family.

Mike Blake: [00:32:42] So, are there particular tools and techniques that that you’ve observed that are successful in helping them manage that dynamic?

Dr. Gaia Marchisio: [00:32:51] Yes, I think that talking about that is number one, right?

Mike Blake: [00:32:56] Yeah.

Dr. Gaia Marchisio: [00:32:56] And I put that as the number one because my biggest fear around tools is that we are culture-oriented to a solution, which is great. We don’t want to drag up problems. But I don’t think that we spend enough time understanding what is it that we’re really trying to solve. And because there are a bunch of tools in the market ready to be used and promise an easy fix, I don’t believe in easy fix above all when it comes to family and when it comes to family and businesses together.

Dr. Gaia Marchisio: [00:33:27] So, yes, can you put in place governance? Governance is excellent tool. Different kind of governance, different way of implementing. But expecting that governance is the panacea for everything happening is very wrong. Trusts are great tools. But again, it’s a tool. Applying a trust to every family to protect it, it cannot be the right thing. It’s like the difference between a screwdriver and a pot. Can you cook with a screwdriver? No. Is a screwdriver a great tool? Yes. It depends on what you need. So, I urge advisors, as well as families, to be very mindful. Not one tool fits every situation, which is unfortunately way more the case that I see happening.

Mike Blake: [00:34:15] Well, that’s the reason for your family enterprise center, right, is you explore those things and each family is going to probably need a different set of tools and even at different times, I’m guessing.

Dr. Gaia Marchisio: [00:34:26] Absolutely. I think that what family needs is to be empowered to learn and understand what they need. They will always need advisors. That’s the beauty of that interdependent relationship. But I think that what’s very important is to teach these families what they need and how to problem solve together, how to identify the challenge that they have, so that they can be more intentional and proactive in choosing it. Because at the end of the day, advisors, we are they are, even the longer relationship, but at some point, we leave and they have to stay and live with the consequences of the choices that they make.

Dr. Gaia Marchisio: [00:35:03] So, the biggest favor if you are a family business owner listening is to really invest in understanding enough to be able to have a more educated conversation. It is scary to me when I have family, and I can tell you how many that they have trusts and documents in place that they signed because they blindly trust their advisor, which is great trust in someone. But I heard people say, “That the document so complicated. It must be good, so I signed it.” And it’s not just once that has happened. And it comes from people that I know that are very business savvy. So, it’s never allowing the … I mean, it’s understanding that you don’t have to give up on understanding, and growing, and improving your capacity as as a family and as owners.

Mike Blake: [00:36:00] So, I’m going to ask you right now the toughest question of the interview.

Dr. Gaia Marchisio: [00:36:04] All right.

Mike Blake: [00:36:05] And that question is, I know you’re a big fan of family businesses, as am I, but not every family business is gonna work out, right? In your case, you said – I did not know this – that you come from a family business that ultimately was sold. How do you recognize where you’ve got problems that are so deep that it really is the best thing to sell the business and kind of get a clean slate or it’s just not going to be recoverable?

Dr. Gaia Marchisio: [00:36:45] I don’t want to answer that question.

Mike Blake: [00:36:47] I didn’t think you would.

Dr. Gaia Marchisio: [00:36:47] No, no, no, no. But let me let me say why and how. So, I’m a a huge, passionate person of medical doctors in that field. And I think that we can learn so much from there. I think it’s a big issue around boundaries. What’s our job as someone who helps families there? And what I’m going with this is I do believe that it’s mainly an educated choice for the people in the situation. I’ve seen families who chose to stay in incredibly difficult situations, and they had their own reasons. So, I think that it’s about respecting that it’s our responsibility and our job to help them think about what’s recoverable and what’s not.

Dr. Gaia Marchisio: [00:37:42] What I know is that the more people wait to raise difficult conversations, which I’m not saying go home now and talk about the elephant in the room that has been there for 30 years in your family, but if things are-.

Mike Blake: [00:37:56] That’s what’s Thanksgiving’s for.

Dr. Gaia Marchisio: [00:37:57] Exactly, exactly. And even without wanting that just to happen. But my point is the fact that we don’t talk about difficult things, it doesn’t make them go away. Just make them grow even stronger. So, those families that I saw that they came to the conclusion that it’s better to go separate ways, there is a way to get there where exiting the company doesn’t mean exiting the family. There is a way to even get there, which is actually a great decision for the good of the family and the good of the business. So, I think that as much as the family can provide value to the business and the business can provide value – and I’m not just talking about financial value – it’s worth trying. Where that threshold is, it’s all about the family.

Dr. Gaia Marchisio: [00:38:44] That’s why I was talking about boundaries. I’ve seen so much biases on behalf of advisors that really push for people to leave and to go away because of their own choices or preferences. I think that our job is, really, to help families think through why it’s worth to keep it. why is that worth to give you the way and to think at the same time, which is the most difficult thing because we live in a culture where it’s either or. Is that the family or the business more important? I’m a huge believer that both has to be important for the individual, and the family, and the business. And in that tiny word ‘and,’ that lies all the complexity of how can you manage three systems to be able to coexist in the long term?

Mike Blake: [00:39:42] Aside from Cox, because I know there’s a special interest in relationship there, what is an example of a family business that is successful? Who’s really doing it well that you can talk about?

Dr. Gaia Marchisio: [00:39:56] I’m always resistant to give names. I think those families that are great at learning, and keep learning and learning from their mistakes, that they see every situation, and keep trying, and put a lot of work, and they don’t allow for a difficult moment to become their life’s work. Become a learning family. And when I talk about becoming a learning family, I’m not saying that everyone needs to go in and sign up for an educational class. That’s a piece of that. But a learning family is the infinite game we’re talking before. It’s this idea of how can I … okay, so last week, and I quote this woman, the company is CI², they were one of the honorees. We have a yearly honoration, which is as the word says, honoring and celebrating companies.

Dr. Gaia Marchisio: [00:40:52] And one of the six finalists, we had is Mrs. Andrella. And she’s the founder of CI². They manage an incredible number of controlled-towering airports in the US and the Caribbean. And her mantra is she wakes up every morning, and her pray is, “Let be today better than yesterday.”So, I commend and I love her intention as an individual, as a businesswoman, and as a business owner to wake up with intention of, how can I make today better than yesterday? I think that if a family is able to do something like that, even the mistake that we all make to have become something totally different and an opportunity for growth.

Mike Blake: [00:41:46] We are out of and and past time, but we could easily make this a three-part series or longer but unfortunately, can’t. If somebody is looking at a family business and is thinking about these issues, how can they contact you to learn more?

Dr. Gaia Marchisio: [00:42:02] So, we have our website. And otherwise, we have a relatively easy e-mail address. Am I allowed to plug it?

Mike Blake: [00:42:11] Yes, please. Yeah.

Dr. Gaia Marchisio: [00:42:12] Okay. It’s cfec@kennesaw.edu. cfec@kennesaw.edu. And we are happy to have a conversation with whomever wants to learn more. And I really want to thank you for being one of those people that really are into learning and getting better. It is refreshing to meet people like you, and it’s very meaningful. So, thank you.

Mike Blake: [00:42:37] Well, when you get to know me, you won’t think so highly of me. But that’s going to wrap it up for today’s program. I’d like to thank Dr. Gaia Marchisio so much for joining us and sharing her expertise with us today.

Mike Blake: [00:42:47] We’ll be exploring a new topic each week. So, please tune in, so that when you’re faced with your next executive decision, you have clearer vision when making it. If you enjoy this podcast, please consider leaving your review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Tagged With: Brady Ware, Brady Ware & Company, Cox Family Enterprise Center, Family Business, family business owners, family business transition, Gaia Marchisio, Kennesaw State University, KSU Coles College of Business, Michael Blake, Mike Blake, patient capital, sell the family business, selling a family business

Top Tips for LinkedIn Job Search Success, with Gregg Burkhalter, “The LinkedIn Guy”

April 21, 2020 by John Ray

LinkedIn job search
North Fulton Business Radio
Top Tips for LinkedIn Job Search Success, with Gregg Burkhalter, "The LinkedIn Guy"
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LinkedIn job search
Gregg Burkhalter

Top Tips for LinkedIn Job Search Success, with Gregg Burkhalter, “The LinkedIn Guy” (North Fulton Business Radio, Episode 221)

LinkedIn and personal branding authority Gregg Burkhalter joins “North Fulton Business Radio” to give job seekers guidance and tips on how to leverage LinkedIn for their job search. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Authority

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars.

To learn more, visit Gregg’s website. You can also connect with Gregg on LinkedIn, or call him at 770-313-2385.

Questions and Topics in this Interview:

  • improving your LinkedIn profile
  • the value of LinkedIn in a job search
  • how a recruiter evaluates job seekers on LinkedIn
  • the importance of networking on LinkedIn
  • searching for job openings on LinkedIn
  • should a job seeker use the paid version of LinkedIn?
  • increased activity, vs. lower engagement, on LinkedIn
  • how and what to post on LinkedIn if you’re a job seeker
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North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

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Dawn Smith, Smith & Lake

April 20, 2020 by John Ray

Smith & Lake
North Fulton Business Radio
Dawn Smith, Smith & Lake
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Dawn Smith, Smith & Lake
Dawn Smith, Smith & Lake

Dawn Smith, Smith & Lake  (North Fulton Business Radio, Episode 220)

Smith & Lake partner Dawn Smith joined “North Fulton Business Radio” to discuss the unique issues involved in co-parenting in a pandemic, planning for a divorce, and much more. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Dawn Smith, Partner, Smith & Lake

Smith & Lake is a law firm dedicated to assisting individuals and children obtain fair and favorable results in family law matters. Our lawyers have extensive experience working with and for judges and bring this unique perspective to each client’s case. They are seasoned and successful litigators, negotiators, and guardian ad litems. This breadth of experience and perspective allow Smith & Lake to craft and achieve smart solutions that fit each client’s situation. Our experience as Georgia attorneys has allowed us the opportunity to represent spouses, partners, mothers and fathers facing issues from divorce to child custody to domestic violence. We understand the enormity of the decisions you face and welcome the opportunity to discuss your personal situation in greater detail to help you understand how Georgia laws apply to you and your best course of action.

Dawn Smith is a partner at Smith & Lake, LLC where she practices family and education law. She has represented children and families for over 28 years. Immediately prior to joining the firm, Dawn was a partner at one of Atlanta’s most prestigious family law firms. She also served as Deputy Director of Atlanta Volunteer Lawyers Foundation where she was responsible for administration of the city’s largest pro bono family law program. In this role, Dawn worked in partnership with the Judges of the Fulton County Family Court to provide trained Guardian ad Litems in contested custody matters. She has trained Guardian ad Litems throughout the state and has lectured on their role nationally. Dawn is frequently appointed by Courts to serve as Guardian ad Litem in family law cases. She also is a certified arbitrator and mediates family law cases. Dawn is one of 40 fellows of the Georgia Chapter of the American Academy of Matrimonial Lawyers, a highly respected organization comprised of the top family law practitioners in the State. In 2017 and 2018 she was named to the Super Lawyers® list of Top 50 Women in Georgia, in addition to being named Top 100 Super Lawyers in Georgia.

In addition to her expertise in family law, Dawn is recognized as one of the leading advocates for the civil and educational rights of children with disabilities. She is the past President of the Board of Directors of the Council of Parent Attorneys and Advocates, the national membership organization for special education attorneys and advocates. She has pursued actions on behalf of children in state and federal trial courts as well as in the 11th Circuit Court of Appeals and the United States Supreme Court. Dawn is a frequent lecturer both nationally and locally on the rights of children. At the firm, Dawn provides quality legal services on behalf of children and lends her expertise in this area to all of our family law endeavors.

To learn more, visit the Smith &. Lake website or call 404-909-8300.

Questions and Topics in this Interview:

  • co-parenting
  • More from Dawn on co-parenting in the unique circumstances of Covid-19 can be found here:  https://www.smithlakelaw.com/blogs/co-parenting-and-the-unique-circumstances-presented-by-covid-19/
  • protecting children in a divorce
  • planning for a divorce
  • More from Dawn on planning for a divorce during Covid-19:  https://www.smithlakelaw.com/blogs/divorce-during-covid-19/
  • are family law courts operating?
  • how does unemployment or a business slowdown affect spousal and child support?
Smith & Lake

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: arbitrator, co-parenting, Dawn Smith, divorce, Divorce Attorney, Family Law, Guardian ad Litems, protecting children in a divorce, rights of children, Smith & Lake, spousal and child support

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