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Joel Docking, Firebirds Wood Fired Grill

December 19, 2022 by John Ray

Joel Docking, Firebirds Wood Fired Grill
North Fulton Business Radio
Joel Docking, Firebirds Wood Fired Grill
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Joel Docking, Firebirds Wood Fired Grill

Joel Docking, Firebirds Wood Fired Grill (North Fulton Business Radio, Episode 590)

Joel Docking, Managing Partner at Firebirds Wood Fired Grill in Alpharetta, joined host John Ray on this episode of North Fulton Business Radio. Joel discussed what makes Firebirds unique, their delicious menu of hand-cut, hardwood grilled steaks, fresh seafood and more, how they navigated the pandemic and came out stronger, why philanthropy is a big part of their corporate culture, their support of Alex’s Lemonade Stand Foundation as well as first responders and veterans, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Joel Docking, Managing Partner, Firebirds Wood Fired Grill

Joel Docking, Managing Partner, Firebirds Wood Fired Grill

Joel Docking, Managing Partner of Firebirds Wood Fired Grill in Alpharetta, has been in the restaurant business for over twenty years. He has previously managed O’Charley’s and Chuy’s Restaurants, and was also the Operations Director for O’Charley’s for seventeen years.

Firebirds Wood Fired Grill is located in Alpharetta across from the Avalon at the Atwater, off Old Milton Parkway. They are an American Restaurant and Steakhouse known for their scratch kitchen, bold flavors and inviting atmosphere. Enjoy their signature menu items including hand-cut, aged steaks and fresh seafood or their specialty crafted cocktails and select wines.

Join them for Happy Hour Monday – Friday from 4-7PM at the FIREBAR® or on the patio. They offer top-notch service and upscale dining at a modest price.

Website | Facebook | LinkedIn | Twitter | Instagram | Joel’s LinkedIn

Questions and Topics in this Interview

  • What makes Firebirds unique?
  • Philanthropy is a big part of Firebirds’ corporate culture. Why is that, and who do you help?
  • Talk about the process of FIREBAR®’s unique cocktails.
  • With what the restaurant industry has endured over the past couple of years, Firebirds is going strong. What do you attribute its success to?
  • What makes your Kids Menu stand out from your competition?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: FIREBAR, Firebirds, Firebirds Wood Fired Grill, Joel Docking, John Ray, North Fulton Radio, Office Angels, renasant bank, restaurant

Value Is Like a Bank Account

December 19, 2022 by John Ray

Value is like a bank account
North Fulton Studio
Value Is Like a Bank Account
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Value is like a bank account

Value Is Like a Bank Account

Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value–make withdrawals–on the relationship as well.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:01] Hello. I’m John Ray on The Price and Value Journey. I read a post recently about relationships being like bank accounts. We can make deposits that enhance and deepen the relationship. Conversely, we can make withdrawals through actions which chip away or destroy a relationship. The account balance, if you will, varies over time based on our actions and those of the other person, too, of course.

John Ray: [00:00:34] Value is the same way, is it not? We have a value balance, you might say, with every client and prospect. As professional services providers, when we help a client better understand their business or lessen their anxiety about a coming change they might be dreading, we’re making deposits in the value account with that particular client. When we resist the urge to pitch a prospect and instead ask thoughtful questions and listen, we add to the value balance for that person.

John Ray: [00:01:12] On the other hand, we make withdrawals at those stages in a client relationship where when an inevitable mistake occurs, we don’t own up to our part of the goof up. We decrease the value balance with a prospect when we’re taking their business on when we know down deep that they aren’t a great fit.

John Ray: [00:01:34] No value balance stays static for long. It rises or falls based on the value we add or the value we take away. So, what part of client service or business development do you excel at when it comes to adding to the value balance? What parts need some work? The answers to these questions are vital to our businesses as they determine both ability to price and the length and tenure and the quality of our client relationships.

John Ray: [00:02:09] I’m John Ray on The Price and Value Journey. Past episodes of the series can be found at pricevaluejourney.com. And I would be honored if you would subscribe to this series on your favorite podcast app. If you’d like to be in touch with me directly, you can do so by emailing john@johnray.co. And, hey, big news for 2023, I have a book coming out. So, if you’d like to know more about that, feel free to send me a note. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,600 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: bank account, client, John Ray, Price and Value Journey, pricing, professional services, professional services providers, Relationship, solopreneurs, value, value pricing

Jane Gentry, Jane Gentry & Company, and Robert Stephens, CFO Navigator

December 16, 2022 by John Ray

Robert Stephens, CFO Navigator and Jane Gentry, Jane Gentry Company & Associates
Family Business Radio
Jane Gentry, Jane Gentry & Company, and Robert Stephens, CFO Navigator
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Robert Stephens, CFO Navigator and Jane Gentry, Jane Gentry Company & Associates

Jane Gentry, Jane Gentry & Company, and Robert Stephens, CFO Navigator (Family Business Radio, Episode 39)

On this edition of Family Business Radio, host Anthony Chen welcomed two highly regarded business advisors to the studio. Jane Gentry discussed the three biggest mistakes she sees in the companies she consults with, issues in moving a family business into the next generation of leadership, and more. Robert Stephens shared how he works with companies as a fractional CFO, dealing with recent changes in interest rates and higher inflation, and more. Anthony closed the show with a commentary on how effective financial planning comes from a team of professionals, each of which share their own expertise.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Jane Gentry & Company

Many companies have seen success from their tried-and-true approach to understanding your business and identifying obstacles, ultimately providing an action plan for your business growth. Whether your organizational gaps are in leadership development, sales or profitability, our goal is to provide leaders with a manageable and tailored action plan.

Website | LinkedIn | Facebook

Jane Gentry, CEO, Jane Gentry & Company

Jane Gentry, CEO, Jane Gentry Company & Associates

Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, Sales Manager, and Keynoter. In 1999, Jane formed her practice where she has partnered with her clients to improve growth, profitability, client retention, employee retention and leadership capabilities.

Jane helps entrepreneurs and senior leaders diagnose and solve gaps and weaknesses enabling profitable growth and improving sales velocity. Even HR leaders bring her in to coach managers on inspirational leadership and using Relational Intelligence to build high-functioning cross generational teams and improve employee engagement.

The world’s most successful organizations have brought Jane on board, including Assurant, The Home Depot, Milliken, Philips, Coca-Cola, Leidos Healthcare, Stryker, GSK, Transamerica, BlueCross Blue Shield and Mercedes-Benz.

Jane is considered one of the top voices in leadership and sales. She has been a guest on numerous podcasts and is a prolific speaker at high-profile meetings from Canada to the Czech Republic. She has been tapped to address topics including “Selling Value” to “Social Intelligence and Your Millennial Sellers” and “Inspirational Leadership”. Audiences and clients have described her as a woman with a vision, energetic and inspiring.

Jane holds a BFA/MFA from Kent State University/ The University of Pittsburgh. She also holds a CPI (Certified Professional Innovator) distinction from GA State University. Earlier in her career she was a professional stage actress. Jane lives in Atlanta, GA.

LinkedIn

CFO Navigator

Taking your business to the next level requires moving beyond bookkeeping and simply counting to using your numbers to actively navigate your business.

CFO Navigator guides organizations that are not ready for a full-time financial professional, but need more strategic insight. CFO Navigator offers a powerful combination of financial insight and business foresight that simplify the numbers, clarify what is important and communicate – in plain English – which ones to watch to navigate the business and make better decisions.

CFO Navigator focuses on helping companies that have outgrown their current financial capabilities and are ready to use their numbers to navigate the business and not just keep score.

CFO Navigator designs and builds scalable financial capabilities, knows the numbers inside and out, provides confidence that they are right, interprets what they mean, and communicates what’s important; and when the time comes, will turn over the helm to a full-time CFO.

CFO Navigator offers business owners an expert sounding board with an experienced outside perspective for assessing business opportunities and obstacles.

Company website | Facebook | Twitter

Robert Stephens, Managing Partner, CFO Navigator

Robert Stephens, Managing Partner, CFO Navigator

Robert Stephens is managing partner of CFO Navigator. As a fractional Chief Financial Officer, Robert fills a critical gap for growing privately held businesses and non-profit organizations that do not have the budget or need for a full-time CFO. Having advised over 75+ organizations during his 30+ year career, Robert strives to bring “Wall Street” worthy financial expertise to local “Main Street” companies by turning his financial insight into their business foresight.

In addition to his professional roles, Robert is active in the philanthropic and business community, currently serving on the Chattahoochee Tech Foundation Board of Advisors. He has previously served as Board Chairman of the Boys & Girls Club of Paulding and the North Paulding Band Foundation. Other board service includes the Kennesaw State University Entrepreneurship Center, and Starfish Greathearts Foundation (USA).

Robert earned his BSBA in Accounting from the University of Southern Mississippi, is a member of Vistage International, Leadership Cobb, and the Georgia Society of CPAs. He has two adult sons and resides with his wife in north metro Atlanta.

LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Lighthouse Financial, and Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Anthony Chen, business consultant, CFO Navigator, executive coach, Family Business, Family business rad, Jane Gentry, Lighthouse Financial, Lighthouse Financial Network, Robert Stephens, Sales Manager

Richard Grove, Wall Control, David Walens, Exploring, Inc., and Christopher Allen, Valet Oil Changes

December 16, 2022 by John Ray

Richard Grove, Wall Control, David Walens, Exploring, Inc., and Christopher Allen, Valet Oil Changes
North Fulton Studio
Richard Grove, Wall Control, David Walens, Exploring, Inc., and Christopher Allen, Valet Oil Changes
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Richard Grove, Wall Control, David Walens, Exploring, Inc., and Christopher Allen, Valet Oil Changes

Richard Grove, Wall Control and Small Business Consultant, David Walens, Exploring, Inc., and Christopher Allen, Valet Oil Changes (ProfitSense with Bill McDermott, Episode 39)

On this episode of ProfitSense, host Bill McDermott welcomed three accomplished business leaders. Richard Grove, Wall Control, discussed his company’s leading position in high quality wall-based organization systems and how Wall Control is navigating the current economic environment. David Walens shared Exploring, Inc.’s integration of virtual reality in what they offer clients and the importance of culture to his company’s success. Finally, Christopher Allen talked about how he started Valet Oil Changes and the bright growth prospects he sees for his business. Bill closed the show with a warning on “red light” words your bank may use that you need to understand.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Company website | Facebook | Instagram | LinkedIn | Twitter

Richard Grove, COO, Wall Control and Small Business Consultant

Richard Grove, COO, Wall Control and Small Business Consultant

Richard Grove’s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Instagram | Twitter | LinkedIn | Richard’s Website

Exploring, Inc.

Exploring is the parent company of several unique, trailblazing Atlanta-based companies. Our companies span a range of industries, from the exhibit and event industry to hospitality, commercial, retail, architectural, automotive, museum, and other markets. What each Exploring company has in common, however, is a ceaseless focus on discovering truly innovative solutions and value for clients. In fact, that focus is what we look for when adding new companies to the Exploring family.

Exploring, Inc employs almost 200 employees and operates in 3 locations including a 151,000 square-foot fabrication facility providing a uniquely wide scope of capabilities and supported by a highly experienced, versatile and talented team of metal fabricators, sculptors, artists, carpenters, painters and printers. The rapidly growing company was founded in 1999 and includes ID3 Group, Chisel 3D, Atlantis Waterjet, Brumark, Shelmarc Carpets, and Exploring Graphics. Exploring has been named to the Inc. 500 / 5000, Inc. magazine’s annual list of the fastest-growing private companies in America 6 times – in 2009, 2010, 2011, 2014, 2016 and 2018.

Website | LinkedIn | Facebook | Instagram

David Walens, CEO, Exploring, Inc

David Walens, CEO, Exploring, Inc

Dave Walens is CEO of Exploring, Inc., the parent company of several unique, trailblazing Atlanta-based companies supporting the event, tradeshow, experiential, entertainment and flooring industries.

Dave Walens is also Co-Founder of Exploring Digital, a new creative studio, content creation and technology company. As a new reality company, Exploring Digital develops unique projects in VR, AR, FX, virtual production and the metaverse including it’s latest product launch of Megaverse, an immersive, haptic integrated, free walking, multi person VR experiential Theater with on-Demand VR content.

Dave has over 30 years of experience in developing and growing businesses. His ability to think creatively yet strategically and his unwavering commitment to customer service are a true differentiator. He has extensive experience in exhibit design and construction, event fabrication, graphic production, flooring production and project management. This experience, combined with in-depth industry knowledge and expertise, enables Dave to assist companies in reaching their strategic marketing objectives as efficiently and effectively as possible.

David is also a strong advocate within the industry through membership and involvement with associations and local and national charities such as: Experiential Designers and Producers Association Foundation Chair, Experiential Designers and Producers Association (EDPA) Executive Board Member for seven years, EDPA Board Member from 2004 – 2013 • EDPA Ambassador of the Year – 2007, Exhibit 4 Smiles Executive Committee Member, Exhibition Services & Contractors Association Member, Exhibitor Appointed Contractor Association (EACA) Member, International Association of Exhibitions & Events (IAEE) Member, Atlanta Convention and Visitors Bureau Member • KSU Entrepreneurship Center Executive Advisory Council, KSU Foundation – Trustee and Athletic Board, Cobb Chamber – Board Member, CEO Netweavers – Current President, HBN Foundation – Board member, Fashion Institute of Technology Advisory Board.

Several Exploring, Inc. Projects are: Van Gogh – The Experience Harry Potter the Exhibition Hamilton the Exhibition Great Wolf Lodge – MN, IL, GA Pirates Show – Pigeon Forge (currently in Dollywood and in Branson, MO) Lumberjack Show – Pigeon Forge (Dollywood) Disney Play Areas Sotheby’s Exhibition Headline News Super Bowl Cartoon Network – Rick and Morty Ron Clark Academy Super Bowl.

LinkedIn

Valet Oil Changes

Valet Oil Changes is an onsite oil change company. Saving busy people their valuable time by bringing the oil change to them. They service individuals throughout the Atlanta area + Roswell, Alpharetta, Johns Creek, Norcross. And serving Fleets and Offices in the same areas + an expanded area including Cumming.

Company website | Facebook | Instagram | LinkedIn | Twitter

Christopher Allen, Founder and CEO, Valet Oil Changes

Christopher Allen, Founder and CEO, Valet Oil Changes

Christopher started off in corporate America when he was 23. In two years he went from entry level to managing two departments with 80 direct employees. He learned not only how to work with and support employees, but also to trust his judgement. Leaving that role, he started a short lived insurance agency – learning a ton of great lessons along the way.

He went to work at a chemical manufacturer in Atlanta, handling chemical waste treatment and shipping, and while he was there he started a luxury bathing salts company called Salt Sins, targeting spas and resorts with custom blended scents. He moved from the plant into outside sales as the Southeastern Regional Sales manager. And held that role for 4 years, until starting Valet Oil Changes in December 2021.

LinkedIn

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

Tagged With: Bill McDermott, Christopher Allen, David Walens, Exploring Inc, profitability, profitability coach, Profitability Coach Bill McDermott, ProfitSense, ProfitSense with Bill McDermott, Richard Grove, The Profitability Coach, Valet Oil Changes, Wall Control

Using Influencer Marketing to Build a Business, with Richard Grove, Wall Control, on the Unpolished MBA Podcast with Monique Mills

December 16, 2022 by John Ray

Unpolished MBA influencer marketing
North Fulton Studio
Using Influencer Marketing to Build a Business, with Richard Grove, Wall Control, on the Unpolished MBA Podcast with Monique Mills
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Unpolished MBA

Using Influencer Marketing to Build a Business, with Richard Grove, Wall Control, on the Unpolished MBA Podcast (Organization Conversation, Episode 52)

Recently Richard Grove was a guest on the Unpolished MBA podcast, discussing how Wall Control built its business using influencer marketing. In his conversation with host Monique Mills, Richard discussed the evolution of their family business, how Wall Control’s use of and success with influencer marketing began, the dos and don’ts of influencer marketing, and much more.

Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Unpolished MBA Podcast, with host Monique Mills

Monique Mills, Host of the “Unpolished MBA” podcast

Entrepreneurs are sometimes called “unpolished” because they are scrappy and unconventional when starting a business. On this podcast, host Monique Mills speaks with entrepreneurs and innovators. Some went to Business School and have a formal MBA degree while others don’t.

Did it make a difference? They share the answer to that as well as other pieces of wisdom.

To listen to all episodes or apply to become a guest, visit their website.

Host Monique Mills is a degreed electrical engineer turned serial entrepreneur. Having experience in everything from building software companies to building power plants, she’s worked in multiple industries including water, semiconductor, aviation, construction, and real estate.

She’s founded 5 companies and focuses on business innovation through her consulting and acquisition companies.

Monique currently serves as the CEO of TPM Focus, an innovation strategy consulting firm, and as President of Focused Innovation Group (FIG), a family-owned acquisition company. Monique serves as a Mentor, Advisor, Consultant, and Strategic Partner to several entrepreneurial and innovation organizations such as Advanced Technology Development Center at Georgia Tech (ATDC), STEM to Market, Founder Institute, Minority Business Development Agency (MBDA), National Minority Diversity Supplier Development Council (NMSDC), Winston Starts, and Operation Hope.

She is also an Adjunct Professor of Entrepreneurship at Georgia State University. With an electrical engineering degree from Rochester Institute of Technology and an MBA from Georgia Institute of Technology, she is an advocate for the diversification of STEM careers, expanded leadership, and equitable entrepreneurial opportunities for women and underrepresented minorities.

TPM Focus Company Website |LinkedIn | Facebook | Monique’s LinkedIn Page

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Richard Grove, Wall Control

Richard Grove, Host, Organization Conversation

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Affiliate Marketing, Family Business, Monique Mills, Organization Conversation, Richard Grove, SEO, social media marketing, storage systems, Unpolished MBA Podcast, Wall Control

“It’s Too Expensive”

December 16, 2022 by John Ray

"It's Too Expensive"
North Fulton Studio
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"It's Too Expensive"

“It’s Too Expensive”

When a prospect tells you “it’s too expensive,” they’ve done you a favor:  they’re telling you that you haven’t had an effective value conversation.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello again. I’m John Ray on The Price and Value Journey. “It’s too expensive.” How do you react when a prospect says this?

John Ray: [00:00:11] All of us are human, and the normal reactions might be to give up, get angry, get defensive. And, of course, let that imposter syndrome rear its ugly head. Don’t give in to any of these impulses. Instead, you should mentally thank that prospect for their response. They’ve given you valuable feedback, which prospects don’t always do. Often they’re too polite to tell you that.

John Ray: [00:00:42] Further, though, and more important, if you get this reaction, it’s almost always your fault. Well, why is that? It’s because you haven’t had an adequate value conversation. A conversation which helps you determine what the client values, what they hold dear. Because you don’t understand the client’s perception of value, you’ve been in the dark as you prepared your proposal.

John Ray: [00:01:07] And here’s another reason why if a client says you’re too expensive it might be your fault. You’re only offering one option. You haven’t taken advantage of what many professional services providers are able to do. Offer three options, optimally, which are crafted to respond to the client perception of value as revealed in that great value conversation that you should have had.

John Ray: [00:01:32] Offering only one option creates a fill or kill situation, one in which you are more likely to get a too expensive response. Or just as bad, the prospect immediately accepts your proposal quietly thinking that they can’t believe you’re offering so much for the stated services at the low price that you’re offering. Effective value conversations invariably help you avoid the “too expensive” response.

John Ray: [00:02:06] I’m John Ray on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com or on your favorite podcast app. And if you’re not already a subscriber, I’d be honored if you would do that. You can also email me directly, john@johnray.co. And big news, I’ve got a book coming in 2023, and I would love to tell you more about that if you’d like to be in touch. Thank you.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,600 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: client perception, expensive, John Ray, Price and Value Journey, pricing, professional services, professional services providers, prospect, solopreneurs, value, value conversation, value pricing

Considerations When Expanding Globally

December 16, 2022 by John Ray

Considerations When Expanding Globally
Advisory Insights Podcast
Considerations When Expanding Globally
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Considerations When Expanding Globally

Considerations When Expanding Globally (Advisory Insights Podcast, Episode 22)

On this episode of Advisory Insights, Stuart Oberman of Oberman Law Firm discussed some of the challenges businesses face when expanding globally, including compliance with various laws and regulations. He stressed the importance of getting expert legal counsel to advise on these matters.

Advisory Insights is presented by Oberman Law Firm and produced by the North Fulton studio of Business RadioX®. The series can be found on all the major podcast apps. You can find the complete show archive here.

TRANSCRIPT

Intro: [00:00:01] Broadcasting from the studios of Business RadioX, it’s time for Advisory Insights. Brought to you by Oberman Law Firm, serving clients nationwide with tailored service and exceptional results. Now here’s your host.

Stuart Oberman: [00:00:20] Welcome everyone to Advisory Insights. Stuart Oberman here as your host. I want to talk a little bit about going global. So, as a law firm, we are very, very fortunate. We have clients that are growing globally. We have clients that are coming across border into the United States. And it’s got its own twists and turns. So, I want to drill down a little bit on considerations when expanding globally.

Stuart Oberman: [00:00:53] So, look, as we enter 2023, as we go into it, companies are anticipating and increasing international business activity. That’s just the way it is, whether it’s products, whether it’s services. Everything now, it seems, is going cross-border, whether it’s across the pond to Europe or to our friends up north to Canada. So, a lot of our clients think that going globally is necessary in order to maintain long term growth.

Stuart Oberman: [00:01:25] And a lot of those markets are Western Europe and China. But I will tell you, the emerging markets are Mexico, Brazil, and India. So, I think that you’ve got to take a look at some of those opportunities. Now, I will tell you, once you get into those countries and once those countries come into us, on the expansion side, you’ve got mandated compliance that is very different.

Stuart Oberman: [00:01:58] But I want to talk about our clients going globally. So, you’ve got absolute mandated regulatory compliance that is required. For every different country, you’re going to have a different regulation. You look at Canada, you’ve got providences. A lot of providences are absolutely separate. They’ve got their own rules, regulations, they’ve got their own regulatory boards. So, you’ve got to know this.

Stuart Oberman: [00:02:23] So, I want to take a look at a couple of considerations going global expansion, corporate governance. One is that, in a lot of jurisdictions, you have to have a physical presence. You have to have a registered agent. You have to have, in some cases, actual subsidiaries. And in some jurisdictions, you have to look at the regulatory compliance and tax considerations.

Stuart Oberman: [00:02:52] So, if you have an expansion that requires in a foreign jurisdiction forming a subsidiary, you’ve got to look in multiple corporate structures for that. Are they going to have shareholders? Are they going to have members? Are they going to comply with certain regulatory matters as far as registration goes? How’s the names?

Stuart Oberman: [00:03:19] Another area you have to look at is regulatory compliance. Folks, you know, some jurisdictions absolutely require import and export licenses. Do you know what that is? And that includes technology and products. So, are you exporting your technology into another country? What’s the compliance? Are you importing into another country products? What is the taxes? What are the tax stamps? So, depending on your service, your product, your facility, you’re going to have regulatory compliance issues and they are very, very complex.

Stuart Oberman: [00:04:03] Now, of course, we all know there’s tax considerations. So, some laws, depending on jurisdiction, are very, very strict, some are very high, some are very favorable tax structures. You have to know what your tax structure is, what your tax liability is before you start getting into the export of services and products. You have to retain counsel. You have to retain a CPA, if you will, that is well-versed on those particular regulations. What are the direct taxation rules? What are the antideferral rules? If you don’t know what antideferral rules are, you have to take a step back and understand that.

Stuart Oberman: [00:04:56] Now, I want to take a look at employment, area number four. In a foreign country, there are some cases where you have to enter into and adhere to strict collective bargaining requirements. Some require work permits for non-local nationals. What are your requirements if you have members of the company that are from the states, if you will, going into China, into Western Europe, into Mexico, Brazil, India? What are the local national requirements? You have to understand what the benefits are if you are hiring personnel from that particular country. What are the mandated benefits? Folks, there’s mandated benefits that are different in Canada, in Europe, Asia, South America.

Stuart Oberman: [00:05:49] Now, one of the biggest concerns that you should always have in any kind of expansion globally is trade secrets, privacy and non-compete agreements. What are you going to do if, all of a sudden, your models, your technology, your outsourcing is being stripped of its privacy? And all of a sudden you’ve got duplicates flooding the market. What are you going to do? How are you going to deal with it? Are you going to lose money? Just think of the counterfeit luxury brands that come into the states. Well, what’s going to happen if you’re over there and your brand, your product is hijacked? And then, you’ve got duplicates. You’ve got counterfeit. What do you do?

Stuart Oberman: [00:06:45] I also want to look at a couple things regarding global equity. So, certain security laws in certain countries may have very strict corporate equity distribution models. Some are unique. Some involve fund remittance limits. Some involve reporting. Some involve repatriate of funds and requirements. Do you know what those requirements are? Do you know the structure for the corporate equity distributions? You have to understand the accounting mechanisms for that as far as the tax benefits and the replacement or awarding of equity to the employees.

Stuart Oberman: [00:07:25] Again, I want to drill down a little bit on data privacy, intellectual property technology, and information law. So, again, each country is going to have different privacy, data transfer, customer employee notification laws, data monitoring, payment obligations. What happens if they are found to be liable for your stripping of ideas, they’re counterfeiting?

Stuart Oberman: [00:07:52] So, not only do you have state and federal law, if you will, going into different global jurisdictions, but you’ve got local laws regarding the enforcement and validation of intellectual property assignments. How are you going to transfer various company policies, procedures, and assignments to different entities that you create in a different country? Do you have those particular trade secrets protections in order? Are you training your staff, your team members, your office, or your directors who are located in that country and are national to that particular jurisdiction and country? Have you trained them? Are you training them?

Stuart Oberman: [00:08:40] And then, from an accounting standpoint, what are the tax or replacement benefits for, again, awarding equity to employees? Is that confidential? What about relevant technology regarding newly formed subsidiaries? How are you training your people? What are the restrictions on third party technology due to territorial restrictions? Do you know what those are?

Stuart Oberman: [00:09:09] Folks, these are just a mirror of some things you can run into. You’ve got corporate governance, regulatory compliance, tax considerations, employment matters, global equity distributions, data privacy, intellectual property, technology, information law. Those are the things you have to have a really, really expert grasp on before you’re ready to expand.

Stuart Oberman: [00:09:35] Folks, again, I can’t stress enough if you’re going to expand globally, you have to understand those ramifications and you’ve got to get appropriate legal counsel to outline those things.

Stuart Oberman: [00:09:47] Folks, thanks again for joining us on Advisory Insights. Stuart Oberman here. If you have any questions, give us a call, 770-886-2400, or send me an email, stuart@obermanlaw.com. Thanks a lot. Have a fantastic day.

Outro: [00:10:07] Thank you for joining us on Advisory Insights. This show is brought to you by Oberman Law Firm, a business-centric law firm representing local, regional, and national clients in a wide range of practice areas, including health care, mergers and acquisitions, corporate transactions, and regulatory compliance.

About Advisory Insights Podcast

Presented by Oberman Law Firm, Advisory Insights Podcast covers legal, business, HR, and other topics of vital concern to healthcare practices and other business owners. This show series can be found here as well as on all the major podcast apps.

Stuart Oberman, Oberman Law Firm

Oberman Law Firm

Stuart Oberman is the founder and President of Oberman Law Firm. Mr. Oberman graduated from Urbana University and received his law degree from John Marshall Law School. Mr. Oberman has been practicing law for over 25 years, and before going into private practice, Mr. Oberman was in-house counsel for a Fortune 500 Company. Mr. Oberman is widely regarded as the go-to attorney in the area of Dental Law, which includes DSO formation, corporate business structures, mergers and acquisitions, regulatory compliance, advertising regulations, HIPAA, Compliance, and employment law regulations that affect dental practices.

In addition, Mr. Oberman’s expertise in the healthcare industry includes advising clients in the complex regulatory landscape as it relates to telehealth and telemedicine, including compliance of corporate structures, third-party reimbursement, contract negotiations, technology, health care fraud, and abuse law (Anti-Kickback Statute and the State Law), professional liability risk management, federal and state regulations.

As the long-term care industry evolves, Mr. Oberman has the knowledge and experience to guide clients in the long-term care sector with respect to corporate and regulatory matters, assisted living facilities, continuing care retirement communities (CCRCs). In addition, Mr. Oberman’s practice also focuses on health care facility acquisitions and other changes of ownership, as well as related licensure and Medicare/Medicaid certification matters, CCRC registrations, long-term care/skilled nursing facility management, operating agreements, assisted living licensure matters, and health care joint ventures.

In addition to his expertise in the health care industry, Mr. Oberman has a nationwide practice that focuses on all facets of contractual disputes, including corporate governance, fiduciary duty, trade secrets, unfair competition, covenants not to compete, trademark and copyright infringement, fraud, and deceptive trade practices, and other business-related matters. Mr. Oberman also represents clients throughout the United States in a wide range of practice areas, including mergers & acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.

Mr. Oberman is a national lecturer and has published articles in the U.S. and Canada.

LinkedIn

Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

Tagged With: Advisory Insights, Advisory Insights Podcast, Dental Practice, doing business globally, employment law, Expanding Globally, Oberman Law, Oberman Law Firm, Stuart Oberman

Becky Berry, Becky Berry Career Coaching

December 14, 2022 by John Ray

Becky Berry
North Fulton Business Radio
Becky Berry, Becky Berry Career Coaching
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Becky Berry

Becky Berry, Becky Berry Career Coaching (North Fulton Business Radio, Episode 589)

Becky Berry, Owner and Executive Coach at Becky Berry Career Coaching, joined host John Ray on this episode of North Fulton Business Radio. She spoke candidly on the pressing career issues her clients face, what’s really going on with “quiet quitting,” the post-Covid work environment, the availability of jobs, the idea of “safety” in employment today, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Becky Berry Career Coaching

Becky Berry coaches women who are determined to have an impact through their work. Women come to her to identify their unique skills and hone their leadership. They also come to Becky to rid themselves of the noise from a society that says women need to work harder but be smaller to succeed.

Becky champions each client as they excavate and deploys their unique and powerful work experiences to position themself for increasingly influential and impactful work. Becky provides a framework that goes beyond support – it’s a safe space for women to claim the potential they’re afraid to admit that they have.

Her coaching strategies start with insight and discovery. She and her clients work through their past story about work and uncover new ways to see themselves and describe their skills.

They do a Work Visualization to home in on the ideal environment and people to work with. Then, with the Windowshop Your Way to Work™ Strategy, clients learn how to own their value (and talk about it fluently) and present that value to prospective employers.

Website | LinkedIn

Becky Berry, Owner/Executive Coach, Becky Berry Career Coaching

Becky Berry, Owner/Executive Coach, Becky Berry Career Coaching

Becky Berry is the owner of Becky Berry Career Coaching and MAD! Workspace for Women, a boutique coworking space for women only. She lives in Alpharetta, Georgia, a suburb of Atlanta.

Becky is a career and executive coach who champions women as they excavate and deploy their unique and powerful experiences to position themselves for claiming their leadership and delivering increasingly influential and impactful work. Her specialty is creating outside-the-box strategies for helping clients jump their internal roadblocks to moving forward. Many clients come to her to learn how to re-frame their so-called problem traits—like ADD and dyslexia—into the powerful advantages they really are. Here’s how Becky describes her approach: “I get people. All kinds, sizes, and flavors of people. Crowds of people, or one-on-one. I get people because I love people and I live to champion them to themselves.”

Becky has experienced several crossroads in her life including careers as a magazine publisher, software entrepreneur, stay-at-home mom, special education teacher, social entrepreneur, and widowhood. Her experiences inform her coaching as she helps women create rich, meaningful work and home lives on their own terms.

Her rich background in startups and entrepreneurship allows her to provide uniquely powerful insights and strategies to clients as they pursue their business and life goals.

Becky also produces and cohosts two podcasts, Uniquely Brilliant and She’s Not Done Yet: Conversations with Women Over 50, available wherever you listen to podcasts, including Apple Podcasts and Spotify.

LinkedIn

Questions and Topics in this Interview

  • Why are people coming to you for career coaching and what do they get out of it?
  • What’s your take on quiet quitting?
  • How has the job market changed since COVID?
  • What type of environment are people looking for at work?
  • How can people be prepared for unexpected things like layoffs and re-assignments?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Becky Berry, Career Coaching, empowering women, John Ray, layoffs, North Fulton Business Radio, Office Angels, renasant bank, retaining women

Prospects Send Signals…Believe Them

December 14, 2022 by John Ray

Prospects Send Signals Believe Them
North Fulton Studio
Prospects Send Signals…Believe Them
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Prospects Send Signals...Believe Them

Prospects Send Signals…Believe Them

Pay attention: prospects send signals when they’re not a great fit for your business. Ignore these signals at your business peril.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on the Price and Value Journey. Recently, I was chatting with an attorney friend of mine about clients, the signals that they send, and how they tell us who they are if we’ll just pay attention. It reminded me of a client I’d been referred to quite a few years ago now, early on in my journey. I was able to get an appointment with her, but that took an abnormal amount of time to do despite her acknowledgment that she desperately needed to get her house in order.

When I got there several minutes early, I had to wait quite a while for her. Once the meeting finally started, it took only about 10 minutes to realize that her practice was a complete mess. Her books looked like the work product you’d see if Charlie Brown’s friend, Pigpen, was the bookkeeper. Any talk about KPIs or how we could use the numbers to improve her business was meaningless. She seemed to thrive on all the chaos. Every few minutes we were interrupted by her assistant with questions which were not urgent, but which she insisted on taking and answering.

And as I sit there, letting the debris of all this situation wash over me, I fell victim to the thought this can’t be as bad as it looks. Yep, I did it. I waited in where I shouldn’t have. Just like the well-meaning person who thinks they’ll reform their spouse after they get married. I quoted her a retainer to get started, and she wrote me a check. On the way back to my office, I drove by my bank and deposited the check. And that’s when the fun really started.

The next day, I got an email from my bank that the check had bounced. Almost immediately after getting that email, as if the clouds parted with a sign from above, my phone pinged with a text message. “Can you believe that guy went and deposited my check already?”, the text said. And then after a minute or two later, another text followed, “Sorry, meant that for my husband. Lol.” Yeah. Lots of laughs. There wasn’t any reason to be upset with her actually. That bounced check was the apex of a host of signals I should have paid attention to, but I ignored them or explain them away.

The message was there, but I was too hardheaded, determined or blind, take your pick, to pay attention. Clients will tell you with their actions that they’re not a fit for you and your practice. Believe them.

I’m John Ray on the Price and Value Journey. Past episodes of the series can be found on your favorite podcast app where you can subscribe if you’re not already. And if you are, thank you. You can also go to pricevaluejourney.com. Feel free to email me John@johnray.co. And hey, big news. I’ve got a book coming out in 2023. If you’d like more details, just let me know. Thank you for joining me.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,600 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, connect with John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: good fit, John Ray, Price and Value Journey, pricing, professional services, professional services providers, prospects, signals, solopreneurs, value, value pricing

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