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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

April 30, 2025 by John Ray

North Fulton Studio

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder and CEO of Velocity Technology Group. As a global technology consultant, Benny discusses how he explains to clients the value of avoiding cyberattacks and maintaining smooth operations, as well as his use of value-based pricing. The conversation also covers Benny’s journey from the telecom industry to building a global technology consulting firm specializing in managed IT, cybersecurity, and digital transformation with AI. Benny shares insights on the company’s holistic approach to client solutions, the importance of strategic partnerships, and the impact of cybersecurity. They also delve into Benny’s podcast, WFH with Two Guys, co-hosted with Dennis Jackson, and talk about the rapid adoption and future potential of AI in businesses.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Benny Carreon, Velocity Technology Group

Benny Carreon is the founder and principal of Velocity Technology Group, a Boulder, Colorado-based company specializing in technology solutions for businesses. Since establishing the company in 2003, Benny has led Velocity through significant growth, expanding its services from telecommunications to a comprehensive suite of technology offerings, including cybersecurity, digital transformation, and IT consulting. His vision centers on helping small and mid-sized businesses leverage innovative technology to improve efficiency and drive sustainable success.

With over 30 years of experience in the technology sector, Benny is known for his practical approach and deep industry knowledge. He is passionate about demystifying complex tech topics for business leaders and guiding organizations through the challenges of digital change. Benny’s expertise is frequently sought after for strategic planning, technology upgrades, and cybersecurity best practices.

In addition to his work at Velocity, Benny co-hosts the podcast “WFH with 2 Guys,” where he and his co-host Dennis Jackson of WorX Solutions discuss workplace trends, artificial intelligence, business strategy, and many other topics with fellow experts. Through both his company and his podcast, Benny Carreon remains dedicated to empowering businesses with the tools and insights they need to thrive in a rapidly evolving digital landscape.

LinkedIn | Velocity Technology website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and Guest Welcome
01:30 Benny’s Journey with Velocity Technology Group
02:51 Client Relationships and Challenges
07:56 Value-Based Pricing and Client Education
15:05 Cybersecurity Insights and Best Practices
26:03 The Reality of Cybersecurity Threats
27:02 The Emotional Impact of Being Hacked
29:26 Understanding the Value of IT Services
32:35 The Evolution of AI in Business
39:17 Practical AI Applications for Businesses
43:16 The Importance of Incremental Improvements
45:22 The Role of Podcasts in Business
50:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

North Fulton Business Radio

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

At the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik

March 18, 2025 by John Ray

North Fulton Studio

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik

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The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik (The Exit Exchange, Episode 22)

In this episode of The Exit Exchange, host John Ray dives into the business implications of artificial intelligence with Gerardo Kerik, a WSI consultant. Gerardo discusses the evolving landscape of AI and its significant impact on advisors and companies in the exit process. He highlights how AI tools have transitioned from requiring immense computing power and data sets to becoming accessible via natural language processing since the advent of large language models in 2017.

This shift, exemplified by the rapid adoption of OpenAI’s ChatGPT, has opened new opportunities for businesses to streamline processes, enhance decision-making, and boost efficiency. Gerardo also addresses common challenges in AI adoption, such as unrealistic expectations, inadequate data, and the necessity of training, while emphasizing the importance of implementing AI policies to protect client confidentiality.

The conversation further explores practical use cases like automated meeting transcription and document generation, underscoring how AI can drastically reduce time spent on routine tasks. Gerardo predicts that the future of AI includes even more advanced solutions like agentic AI, which can autonomously manage tasks and revolutionize business operations. For advisors looking to stay ahead, this episode provides crucial insights into leveraging AI effectively and ethically.

The free e-book Gerardo mentioned in the interview, Unlocking the Potential of ChatGPT & AI: A Guide to Embracing AI in Your Business and Life, can be downloaded here.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gerardo Kerik

Gerardo Kerik is a renowned digital marketing strategist and AI consultant with over 20 years of experience working with global brands and mid-market companies. As the Principal Strategist at WSI, the world’s largest digital marketing network, Kerik specializes in leveraging AI-powered solutions to help businesses grow, improve efficiency, and increase revenue. He has developed AI tools that have boosted lead conversion rates by 40% and has played a key role in scaling eCommerce platforms, contributing to significant revenue increases.

Kerik’s expertise in AI integration is highlighted by his work in optimizing business operations, improving profitability, and driving efficiency. He serves as a Fractional CMO and strategic advisor, guiding companies through the evolving digital landscape toward long-term success. His work with private equity firms and their portfolio companies focuses on using AI and data-driven strategies to accelerate growth. Kerik’s podcast, “Embracing Change,” explores how AI is transforming industries, providing actionable insights and practical strategies for harnessing AI’s power.

In his current role, Kerik leads a team of digital marketing consultants in Atlanta, offering services that include strategy development, branding, marketing conversion rate optimization, automation, inbound marketing, SEO, PPC, eCommerce, and customer acquisition strategies. His agency has worked with clients across various industries, including finance, media, eCommerce, and education. Kerik’s commitment to AI and digital transformation is reflected in his work with clients, where he helps them leverage AI to drive revenue growth and improve operational efficiency.

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:59 Guest Introduction: Gerardo Kerik
02:12 Gerardo’s Background and AI Journey
03:39 Understanding AI: Myths and Realities
04:06 The Evolution of AI
08:12 AI Tools and Practical Applications
18:34 Confidentiality and Privacy Concerns
22:00 Challenges in AI Implementation
26:38 Future of AI and Adoption
32:59 Closing Remarks and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray and Business RadioX North Fulton are Gold Sponsors of XPX Atlanta.

Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies

March 12, 2025 by John Ray

North Fulton Studio

Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies

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Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124)

In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion centers on the significant value that firms often overlook in their accumulated data and institutional knowledge. Mike explains the importance of structured data and how firms can monetize it through consulting services, thought leadership, and even AI-driven insights. The conversation delves into practical steps for firms of all sizes to start leveraging their data, the potential impediments, and the broader implications for firm valuation and exit strategy. Whether an accounting firm, law firm, or any other professional practice, Mike offers actionable advice to transform data into a valuable, saleable asset.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Mike Blake, High Score Strategies

Mike is the CEO of High Score Strategies (HSS), a consultancy devoted to guiding clients to understand the value of their businesses and intangible assets for acquisition, investing, capital raising, disposition, and succession planning.

Investors and owners rely on Mike’s “information over validation” advisory approach, understanding that the questions he asks unearth hard but crucial answers that support their next transformative step or business stage.

Mike’s background spans 20+ years in valuation and 8 years in venture capital and investment banking. Before founding HSS, he served as Managing Partner with Brady Ware Arpeggio, Director of Valuation Services with Aprio (formerly Habif, Arogeti, & Wynne), and Managing Director with Adams Capital.

He is also a Special Lecturer at Georgia Tech, where he teaches graduate students about the valuation of emerging technologies and intellectual property, with a focus on Monte Carlo simulations and real options theory.

Mike founded and ran Startup Lounge, a nonprofit in Atlanta that helped connect hundreds of investors and startups over a decade. He currently serves on the board of the BVIUK (Business Valuation Institute UK).

He has coached six teams to victory in business plan competitions, leading to over $300,000 in cash prizes and nearly $2 million in services—including an entrepreneur who secured funding through ABC’s Shark Tank.

A highly engaging and deeply knowledgeable speaker, Mike has delivered 100+ presentations on a range of topics, including startup valuation, business appraisal, risk management, intellectual property, and emerging tech valuation.

He holds an MBA from Georgetown University and a BA from Franklin & Marshall.

Mike is multilingual, speaking fluently in English, Ukrainian, Russian, and French, and is conversant in Portuguese, German, and Spanish.

He currently lives with his family in Caldas Da Rainha, Portugal, about an hour outside of Lisbon.

Website | Mike’s LinkedIn | Firm LinkedIn | YouTube | Facebook

Topics Discussed in this Episode

00:00 Introduction and Recap
00:50 Reintroducing Mike Blake, High Score Strategies
02:40 The Value of Intellectual Property in Professional Services
04:09 Monetizing Data and Information in Professional Services
10:46 Leveraging AI for Data Analysis
14:33 Challenges and Opportunities in Data Utilization
27:09 The Cost of a Conservative Mindset in Accounting
28:41 The Overwhelming Task of Data and Information Management
29:18 Leveraging AI for Competitive Advantage
32:22 Challenges and Solutions for Small Firms
40:06 Creating Value Through Structured Data
48:39 Prioritizing Data Management in Your Firm
52:19 Conclusion and Contact Information
23:19 Guidance for Business Owners
28:40 Success Stories and Impact
30:49 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, Frazier & Deeter

March 7, 2025 by John Ray

North Fulton Business Radio

Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, Frazier & Deeter

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Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, Frazier & Deeter (North Fulton Business Radio, Episode 852)

In this episode of North Fulton Business Radio, host John Ray interviews Jessie Broussard, Chief Marketing Officer, and Donna Beatty, Tax Partner at Frazier & Deeter. The discussion highlights the evolution of Frazier & Deeter from a traditional accounting firm to a multifaceted advisory firm. Topics covered include the firm’s commitment to client relationships, the integration of technology like AI, and the recent rebranding efforts focused on maintaining client trust while evolving with modern times. The conversation also touches upon the importance of internal culture and recruiting in maintaining the firm’s growth and success. Listen to learn how Frazier & Deeter continues to innovate and serve their clients’ diverse needs while fostering a dynamic and supportive workplace.

Jessie Broussard, Chief Marketing Officer, Frazier & Deeter

Jessie Broussard was named Frazier & Deeter’s first Chief Marketing Officer in 2024, marking a significant milestone for the firm’s strategic growth. With more than 15 years of corporate marketing and leadership experience, she specializes in B2B marketing, advertising and sales enablement, along with a background in talent and organizational development. Her expertise spans brand development, demand generation and client engagement across professional services, technology and telecommunications sectors.

Known for leading high-performing teams, Broussard has developed marketing strategies that fuel business growth and innovation. Her leadership plays a key role in advancing Frazier & Deeter’s market presence and strengthening client relationships. A graduate of the University of Mississippi with a Bachelor of Arts in History, she has been recognized for her expertise in strategic communications and sales marketing in the B2B sector.

Donna Beatty, Tax Partner, Frazier & Deeter

Donna Beatty, a Partner in Frazier & Deeter’s Tax Practice, brings extensive professional tax and accounting expertise to the firm. Her experience includes providing comprehensive tax planning, review, advisory, and compliance services to closely held businesses, high-net-worth individuals, and professional services groups. She has significant expertise consulting with small businesses on financial software and has worked with clients across various industries, including real estate, construction, manufacturing and distribution, retail, professional services, technology, entertainment, and family-owned businesses.

Donna specializes in assisting law firms and real estate investment groups with complex tax matters. Her broad industry knowledge enables her to offer valuable insights in an evolving market. She has successfully represented clients before the Internal Revenue Service in Washington, D.C., showcasing her ability to navigate challenging tax scenarios.

A hallmark of Donna’s career is her commitment to building strong professional relationships with her clients. She thrives on understanding and meeting their needs and expectations. Before 1994, Donna served as a Principal at Frazier & Deeter before transitioning to a partner role at a small local accounting firm. She rejoined Frazier & Deeter in January 2010 to better serve her clients.

In addition to her professional accomplishments, Donna is actively involved in civic and professional organizations. She is a member of the American Institute of Certified Public Accountants (AICPA), the Georgia Society of Certified Public Accountants (GSCPA), and the Atlanta Tax Forum, where she serves as a Board Member and Past President. She is also a Board Vice President for the Better Business Bureau Serving Metro Atlanta, Athens & Northeast Georgia, and a Board Member and Past Chair of the C5 Georgia Youth Foundation. Furthermore, Donna serves as a director on the board of the Community Foundation for Northeast Georgia (CFNEG), contributing to initiatives that strengthen communities through leadership and charitable giving while supporting nonprofits and fostering meaningful connections between donors and causes.

Frazier & Deeter

Frazier & Deeter, founded in 1981 by Jim Frazier and David Deeter, is a prominent accounting and advisory firm that has grown from its Atlanta roots to become one of the largest and fastest-growing firms in the United States. The founders, dissatisfied with the rigid and impersonal approach of their Big Eight firms, set out to create a company that prioritized client relationships and hired curious professionals eager to understand their clients on a deeper level.

Over the past four decades, Frazier & Deeter has attracted talent from the world’s largest accounting firms, the Public Company Accounting Oversight Board (PCAOB), and prestigious colleges. Today, it stands as a Top 50 firm with a presence in three countries, maintaining its commitment to client-centric service.

The firm’s success is attributed to its brand promise of “Investing in Relationships to Make a Difference™,” which has earned it numerous accolades. These include recognition as a Best of the Best Accounting firm, Best Firm for Women, Fastest Growing, and Best Firm to Work For.

Frazier & Deeter offers a comprehensive range of services, including tax, audit, risk advisory, digital, and business transformation solutions. Its client base spans from Fortune Global 500 companies to small businesses worldwide. The firm is registered with the Public Company Accounting Oversight Board and the American Institute of Certified Public Accountants, underscoring its commitment to maintaining high professional standards.

Website | LinkedIn |Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Jessie Broussard and Donna Beatty
01:52 Frazier & Deeter: Beyond Traditional Accounting
07:16 The Role of Technology and AI
11:50 Brand Refresh and Employer Branding
24:22 Client Success Stories and Firm Growth
29:11 Closing Remarks and Contact Information

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Brian Sabin with SpinnerMedia

February 28, 2025 by Tom Sheldon

Northeast Georgia Business Radio

Brian Sabin with SpinnerMedia

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Brian Sabin – CEO, SpinnerMedia

Business owners often juggle multiple responsibilities—from managing daily operations to helping customers—leaving little time to build a strong online presence and stay ahead of the competition. Limited marketing experience and fast-changing technology only add to the challenge. SpinnerMedia makes it easier with customized marketing solutions that enhance brand identities, create user-friendly websites, and develop effective social media and advertising strategies, along with software tools to streamline business processes. Partner with SpinnerMedia to boost your digital presence, so you can spend more on what matters most: keeping your customers happy.

Our Community Partner for this episode of Northeast Georgia Business Radio is Leads Near Me. A giant thank you for their continued support. Leads Near Me, the leader in marketing for auto repair shops; making lives easier by helping great auto repair shops to connect with great customers with the greatest of ease.

Consulting in the Digital Age, with Prof. Joe O’Mahoney

February 26, 2025 by John Ray

North Fulton Studio

Consulting in the Digital Age, with Prof. Joe O'Mahoney

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Consulting in the Digital Age, with Prof. Joe O’Mahoney (The Price and Value Journey, Episode 123)

In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O’Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact of AI on consulting processes and pricing. Joe highlights the importance of managed knowledge and systems in consulting firms and how firms can leverage AI to improve efficiency. They also touch on issues like value-based pricing, the role of luck in business success, and how consultants can build reliable, scalable models for long-term growth. Joe shares insights from his latest book, Growth: Building a Successful Consultancy in the Digital Age, making a compelling case for why modern consulting firms must embrace both digital transformation and personalized client relationships.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Prof. Joe O’Mahoney

Joe is a leading authority on the consulting industry and a consultant to boutiques and small consulting firms. His research on the profession has won several prestigious awards and publications and resulted in leadership of high-profile government-funded research into the profession. Joe’s textbook on management consulting, Management Consultancy (published by Oxford University Press) was the best-selling book of its kind in Europe and his academic research has been published in the top international journals. His most recent, evidence-based book on growing consulting firms in the digital age, Growth: Building a Successful Consultancy in the Digital Age (published by Routledge), is the “go-to” growth text for consulting CEOs and managing partners all over the world.

Joe also practices what he preaches: he has been a corporate consultant, an internal consultant and a solo consultant. He has spent fifteen years providing advisory services to small consulting firms on growth and, in 2007, sold his own company, StayMobile Technology Ltd. In addition to his private practice, he is the founder of Repair Café Wales CIC and Consulting Mastered Ltd.

Joe has taught and coached over 2,000 executives and MBA students about management consultancy and helped hundreds of students gain places at leading consulting firms. Joe’s work has been recognized by awards from the British Academy of Management, the Centre for Consulting Excellence, the ESRC and several university prizes.

Joe studied history at Oxford University and obtained his PhD and MSc at Warwick University. He lives within Cardiff with his wife, Hannah, and two sons.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Welcome and Introduction to Prof. Joe O’Mahoney
01:36 Big Shifts in Consulting
04:08 Myths and Outdated Beliefs in Consulting
08:03 Scaling and Growth Challenges
14:23 Managed Knowledge and Intellectual Property
19:46 Artificial Intelligence in Consulting
23:35 Implementing AI for Long-Term Success
25:25 Strategizing with AI: Efficiency vs. Personalization
26:45 Leveraging Off-the-Shelf Solutions for Process Improvement
28:20 AI’s Role in Consulting: Current Capabilities and Future Potential
30:12 The Impact of AI on Consulting Pricing Models
36:19 Building Value and Trust in Client Relationships
44:50 The Role of Luck in Consulting Success
48:34 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 840 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn

Revolutionizing Orthotics with AI, with Aadhav Sundar and Rishi Kanaparti, Stride Labs

January 8, 2025 by John Ray

North Fulton Business Radio

Revolutionizing Orthotics with AI, with Aadhav Sundar and Rishi Kanaparti, Stride Labs

00:00 /

Revolutionizing Orthotics with AI, with Aadhav Sundar and Rishi Kanaparti, Stride Labs (North Fulton Business Radio, Episode 833)

In this episode of North Fulton Business Radio, host John Ray interviews Rishi Kanaparti and Aadhav Sundar, the co-founders of Stride Labs. The discussion covers the duo’s innovative use of AI to streamline the production of custom orthotic insoles, significantly improving accuracy and efficiency over traditional methods. With AI-trained models, Stride Labs aims to address the high demand for orthotics and medical braces, reducing production time from hours to seconds. They also share their entrepreneurial journey, balancing school with startup demands, and their vision for expanding their technology across various medical devices. The episode concludes with an invitation for potential investors and clients to learn more about their groundbreaking work.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Aadhav Sundar, Co-Founder and Chief Executive Officer, Stride Labs

Aadhav Sundar is a co-founder and CEO of Stride Labs, a company that integrates artificial intelligence with biomedical engineering to revolutionize orthotic insole production. Under his leadership, Stride Labs has developed “Orthostride™,” an AI-driven software that automates the design process from 3D scanning to insole creation, reducing engineering costs and times by nearly 100x.

Sundar is pursuing a degree in Biomedical Engineering with a focus on Robotics at the Georgia Institute of Technology. He has participated in programs such as Startup Exchange and CREATE-X, which have supported Stride Labs with funding and networking opportunities.

Beyond his entrepreneurial endeavors, Sundar maintains an online presence through platforms like YouTube and TikTok, where he shares insights about his work and interests.

Sundar’s innovative approach to orthotic care and commitment to advancing biomedical engineering underscore his potential as a future leader in medical technology.

Rishi Kanaparti, Co-Founder and Chief Operating Officer, Stride Labs

Rishi Kanaparti is the co-founder and COO of Stride Labs, a company revolutionizing healthcare through AI and CAD for biomedical engineers. As a junior at Innovation Academy High School, Rishi is also the COO of NextGen Research Institute, helping high school students publish impactful research and connect with professors at top universities.

Recognized by NVIDIA and Google for his innovative contributions, Rishi has been named among the top 10% of mathematicians and top 300 coders in the USA. With three research papers published in prestigious journals, including IEEE, he has presented groundbreaking work at global conferences like the IEEE Symposium in Hangzhou, China.

As a research assistant at Georgia Tech and Emory University, Rishi collaborates with international institutions to develop computational models that predict heart valve complications. He also serves as Director of Research Development at the Emory Blockchain Club, representing the organization at conferences all around the world.

In his free time, Rishi enjoys participating in hackathons, where he develops creative solutions at the intersection of AI and healthcare. He is also active in academic competitions like Science
Olympiad, HOSA, and Biology Olympiad, and he shadows medical procedures to bridge research and real-world applications.

LinkedIn | X (Twitter)

Stride Labs

Stride Labs is a pioneering biotech company transforming the custom medical brace industry through AI-driven automation.

Stride Labs partners with companies like NVIDIA, Google, Microsoft, and Amazon to develop cutting-edge AI models to automate the biomedical engineering behind custom orthotics design.

They are currently looking to raise $1.2 million in funding to revolutionize the orthotics and prosthetics industry.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:09 Meet the Entrepreneurs: Aadhav Sundar and Rishi Kanaparti
02:45 The Problem with Current Orthotics
03:11 Stride Labs’ Innovative Solution
03:43 Backgrounds and Journey of the Founders
06:36 Balancing School and Entrepreneurship
08:20 How Stride Labs Improves Orthotics
13:44 Future Plans and Market Expansion
17:35 Call for Investment and Contact Information
18:36 Conclusion and Final Thoughts

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Mastering Video Marketing, with Maxwell Bentley, Bentley Media

December 16, 2024 by John Ray

North Fulton Business Radio

Mastering Video Marketing, with Maxwell Bentley, Bentley Media

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Mastering Video Marketing, with Maxwell Bentley, Bentley Media (North Fulton Business Radio, Episode 828)

In this episode of North Fulton Business Radio, host John Ray welcomes back Maxwell Bentley, a prominent video production expert and the founder of Bentley Media. The discussion delves into Maxwell’s decade-long career in video production and his evolution into a marketing authority. Maxwell shares insights on the importance of video marketing for entrepreneurs, the rise of short-form video content on platforms like LinkedIn, and the effective use of video testimonials. The episode also touches on the potential and pitfalls of AI-generated video content and showcases Maxwell’s success stories, including transforming a health coach’s practice through compelling video storytelling.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Maxwell Bentley, Bentley Media

Maxwell Bentley is a video producer known for launching high-performing video marketing campaigns for brands across the globe, including Hyundai, Quantum Bank, and Eversheds Sutherland. He is the founder of Bentley Media, a video marketing agency that was named a finalist for Forsyth County Business of the Year in 2018 and 2019. His agency has generated over one hundred million trackable video impressions that have translated to millions of dollars in sales revenue for his clients since 2015.

Maxwell has made significant contributions to the gaming industry, having produced a trailer for a Disney Moana video game and for the Xbox title Super Bomb Survival, and served as the lead editor for the Roblox app trailer.

He has also produced marketing videos for prominent Georgia schools, including Emory, UGA, and KSU, and for nonprofits such as TED, Saprea, and GPB. In 2022, he produced a donor appeal film for Meals by Grace, a Georgia nonprofit dedicated to fighting childhood hunger, that helped raise over $187,000 for the organization. He was subsequently named to the University of North Georgia’s inaugural 20 Under 40 Alumni class.

He serves on multiple advisory boards and has partnered with Metro Atlanta schools to help prepare rising talent for the demands of the Georgia film and video production industry. He exists to form meaningful relationships where his clients and his staff feel successful.

Connect with Maxwell: Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Maxwell Bentley
01:49 Maxwell’s Journey in Video Production
06:43 The Power of Video Marketing
13:23 Overcoming Camera Shyness
20:39 Leveraging Video Testimonials
24:09 LinkedIn and Short-Form Video Content
30:07 AI in Video Production
37:53 Success Stories and Conclusion
42:32 Closing Remarks