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Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution

July 2, 2025 by John Ray

Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution
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Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution, on The Price and Value Journey podcast with host John Ray

Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution (The Price and Value Journey, Episode 137)

In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation from a high-volume, Google Ads-dependent practice to a thriving referral-based firm that prioritizes client relationships and sustainable growth.

This conversation reveals the hidden costs of digital marketing dependency and explores how professional service providers can build meaningful, profitable practices through authentic relationship-building rather than paid advertising. Josh’s journey from spending $35,000 a month on Google Ads to eliminating them entirely contains important lessons for any professional looking to create a more sustainable and fulfilling practice.

Whether you’re a lawyer, consultant, accountant, coach, or fractional executive, this episode offers practical advice about building authority, understanding what clients truly want, and creating referral systems that work naturally with your personality rather than against it.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

  • Google Ads create “golden handcuffs.” They’re expensive, create cash flow problems for smaller firms, and become scary to turn off once you’re dependent on them
  • Clients don’t want lawyers; they want relief. People hire professionals when stress and anxiety spike, not because they love having advisors
  • Ask “why now?” to uncover real motivations. Understanding the trigger that made them call today (vs. six months ago) reveals what they’re truly buying
  • You don’t need to ask for referrals. Other professionals are willing to refer work that they prefer not to handle. You’re doing them a favor by accepting it
  • Match relationship-building to your personality. Find your “love language” for professional relationships (words, time, gifts, service) and stick with what energizes you
  • Provide clients with a “draft” rather than posing open-ended questions. Reduce their cognitive load by sharing what most people in their situation want, then let them edit it
  • Regular post-consultation reflection improves results. Professional services exist in “wicked learning environments” where deliberate reflection is key to improvement

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:12 Joshua Baron: Background and Firm Overview
02:24 The Shift from Google Ads to Referral-Based Practice
04:52 Challenges and Benefits of Referral-Based Practice
09:39 Transforming Client Experience and Building Relationships
15:26 Philosophy on Pricing and Professional Growth
18:47 Effective Referral Strategies and Personal Insights
25:26 The Power of Relationship Building
26:25 Finding Your Unique Networking Style
26:47 The Importance of Authenticity in Networking
29:13 Understanding Client Needs and Building Trust
45:07 The Role of Reflection in Professional Growth
49:43 Conclusion and Thanks to Joshua Baron

Joshua Baron

Joshua Baron
Joshua Baron

Joshua Baron is a criminal defense attorney and the founder of SB Legal, based in Utah. He graduated summa cum laude with a Bachelor of Arts in History from Cal Poly, Pomona at age 18, then served an LDS mission in Viña del Mar, Chile, where he became fluent in Spanish. In 2007, he earned his J.D. cum laude from Brigham Young University’s J. Reuben Clark Law School, serving as Executive Editor of the Journal of Public Law and Associate Editor of the Education Law Journal. After law school, Baron began his career as a civil litigator in Park City, representing developers and real estate companies. Seeking more trial experience, he joined the Salt Lake City Prosecutor’s Office in 2008, handling over 1,500 criminal cases per year and leading more than thirty jury trials.

In 2009, Baron co-founded Sharifi & Baron, PLLC, which later became SB Legal. He has since represented hundreds of clients in nearly every court in Utah, covering a wide range of criminal and immigration matters. Baron is licensed to practice before both federal and state courts in Utah. His practice areas include criminal defense—such as violent crimes, drug offenses, white-collar crimes, domestic violence, and sex crimes—and immigration law, including deportation defense and appeals. He has achieved not guilty verdicts and dismissals in serious criminal cases, including aggravated burglary, sexual assault, and drug distribution.

Baron is recognized for his professionalism, client-focused approach, and responsiveness. He has been selected as a Super Lawyer by Mountain States Super Lawyers from 2020 to 2025 and previously as a Rising Star. He has also been named a Top Lawyer by the Global Directory of Who’s Who and included in Utah Business Magazine’s Utah Legal Elite.

In addition to his legal practice, Baron is an author and educator, having written books such as Criminal Defense Referrals and The Business of Criminal Law, and taught criminal law and procedure as adjunct faculty at Ensign College.

Website | LinkedIn

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: attorney, building trust, Criminal Defense, criminal defense attorney, criminal defense lawyer, google ads, John Ray, Joshua Baron, networking, pricing, referral-based practice, referrals, SB Legal, The Price and Value Journey

Managing the Holidays in the Wake of Divorce

December 3, 2024 by Amanda Pearch

Family Law Matters
Family Law Matters
Managing the Holidays in the Wake of Divorce
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At The Manely Firm, P.C., they know not just Georgia family law, but the way family law is practiced in specific courts in individual counties all around the state, like the courts in Forsyth, Gwinnett, Fulton or Cobb County. Even within the same court, one family law judge is likely to handle a matter differently than another and they have the experience to know that.

Established in the community with a strong rapport with members of the legal system, they are familiar with the family law judges and their staff and can help their clients predict results based on in-depth knowledge and experience. It can be critical for your lawyer to anticipate your judge’s preferences so that you have every opportunity to achieve positive results.

Check out one of their convenient locations throughout the Atlanta metro area and in Savannah. Rather than having one central location in downtown Atlanta, their law offices are located right next to the local courthouses in Marietta, Lawrenceville, Cumming, Savannah, and now London!

Managing the Holidays in the Wake of Divorce

On this episode, you will hear from:

Michael Manely, The Manely Firm Founding Attorney

Kourtney Bernard-Rance, The Manely Firm Managing Attorney

Jeff Wilson, The Manely Firm’s Chief Financial Officer

Terrell Lee, The Manely Firm Client Care Coordinator

Julie Watkins, The Manely Firm Paralegal Manager

 

 

Family Law Matters is presented by:THE MANELY FIRM, PC - 15 Photos & 11 Reviews - 211 Roswell St, Marietta ...

Produced by Amanda Pearch

Tagged With: amanda pearch, attorney, attorney podcast, Billy King, divorce, Family Law Matters, Michael Maneley, The Maneley Firm

Meet the Manely Firm

April 18, 2024 by Amanda Pearch

Family Law Matters
Family Law Matters
Meet the Manely Firm
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Meet the Manely Firm

At The Manely Firm, P.C., they know — not just Georgia family law — but the way family law is practiced in specific courts in individual counties all around the state, like the courts in Forsyth, Gwinnett, Fulton or Cobb County. Even within the same court, one family law judge is likely to handle a matter differently than another and we have the experience to know that.

Established in the community with a strong rapport with members of the legal system, they are familiar with the family law judges and their staff and can help their clients predict results based on in-depth knowledge and experience.

It can be critical for your lawyer to anticipate your judge’s preferences so that you have every opportunity to achieve positive results.

Check out one of their five convenient locations throughout the Atlanta metro area and in Savannah. Rather than having one central location in downtown Atlanta, their law offices are located right next to the local courthouses in Marietta, Lawrenceville, Cumming and Savannah.

This episode features:

Founding Attorney, Michael Manely, International High Asset Divorce and Family Law Attorney

Bill King, Divorce and Family Law Attorney, Marietta, Georgia

Dina Khismatulina, Divorce and Family Law Attorney, Atlanta and Lawrenceville

Renee S. Richardson, Associate Attorney, Atlanta, Georgia

 

Produced by Amanda Pearch Marmolejo

 

Tagged With: All Family Law, amanda pearch, Amanda Pearch Marmolejo, attorney, Billy King, Dina Khismatulina, Forsyth Bbusiness Radio, Internatioinal Law, Margaret Bryant, Michael Manely, Renee Richardson, The Manely Firm

Amanda Curd, Anchor Pilates, and Aaron Thomas, Prenups.com

November 16, 2023 by John Ray

Anchor Pilates
Family Business Radio
Amanda Curd, Anchor Pilates, and Aaron Thomas, Prenups.com
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Anchor Pilates

Amanda Curd, Anchor Pilates, and Aaron Thomas, Prenups.com (Family Business Radio, Episode 50)

On this episode of Family Business Radio, host Anthony Chen welcomed Amanda Curd, founder of Anchor Pilates, and Aaron Thomas, the mind behind Prenups.com. Amanda shared her career journey from being a physical therapist to opening her own Pilates studio, focusing on functional movements and promoting overall physical and mental strength. She discussed tailored practices for clients from different backgrounds, including those with specific needs due to conditions like cerebral palsy.

Aaron explained the concept and importance of prenuptial agreements as a tool for financial transparency, communication, and fairness in marriage. Aaron emphasized the need for such arrangements to avoid potentially destructive debates and stressors later in the marriage.

Anthony followed up with his guests about what they’ve seen as common reasons for failure in their clients. He concluded the show with comments about commitment and communication as critical to success.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Anchor Pilates

Anchor Pilates specializes in one on one Pilates sessions. Amanda, owner of Anchor Pilates, brings her extensive background in movement analysis and function to the Pilates studio. Strength, balance, and posture, and how they relate to the individual client, are the cornerstones of Anchor Pilates. She uses the Pilates method and background as a physical therapist to get the most out her clients to help them get the most functional movement in their lives. That functional movement is dependent on the client’s life goals. Anchor Pilates takes the life goals and uses the strength, balance, and posture you gain from Pilates to anchor to life.

Website | Facebook | Instagram | YouTube

Amanda Curd, Owner/Instructor, Anchor Pilates, LLC

Amanda Curd, Owner/Instructor, Anchor Pilates, LLC

Amanda Curd is the owner of Anchor Pilates, LLC, located in Alpharetta, GA. She is also a licensed physical therapist, has a degree in Food and Nutrition, and holds varying Pilates certifications. She lives with her husband David and loves visits with her son who is at college. She enjoys all things fitness and nutrition.

In her spare time, she enjoys cooking, knitting, and taking long walks.

LinkedIn

 

Prenups.com

Marriage is the most important legal contract you’ll ever sign, but no one has read it!

Today, the average couple has 8–10 bank accounts, 6-7 credit cards, equity in a property, multiple retirement accounts, tens of thousands in student loans, multiple vehicles, two jobs, and possibly a business, brokerage accounts, and inheritance. It is important to combine your financial lives fairly to avoid a messy end to a marriage, which can cost tens of thousands of dollars and have a devastating impact on each spouse’s life, children, and financial future.

Prenups.com has developed a plan for you to get married and structure your finances in a way that avoids the most common confusion and arguments couples have when it comes to their finances.

Often maligned, and seen as planning for the end of the marriage before it begins, or as a tool only for the ultra-wealthy, you can use this contract to lay the financial foundation for a happy marriage.

They’ll provide you with a customized playbook that eliminates the confusion about relationship finance, ensures you and your spouse have agreed to a fair plan for managing your money, and gives you the tools to plan for a long marriage together.

Website | LinkedIn | Instagram | YouTube

Aaron Thomas, Founder, Prenups.com

Aaron Thomas, Founder, Prenups.com

As a three-time winner of Atlanta’s Best Divorce Attorney, Aaron Thomas is one of the nation’s top experts in family law issues. He is a 2002 graduate of Harvard Law School, and from 2015-2022, his firm Aaron Thomas Law, was recognized by peers as one of the fastest growing family law firms in the state of Georgia. With clients ranging from NBA hall of famers and Superbowl winners to Grammy award winning artists, Aaron has extensive experience representing his clients in a range of family law matters, including divorce, custody, child support, and prenuptial and postnuptial agreements.

As founder of Prenups.com, Aaron is widely viewed as the go-to source for writing fair prenups. He carries a fundamental belief that establishing a solid financial foundation during engagement can prevent many common marital disputes, and that fair prenups help create happy marriages.

Aaron is also the author of The Prenup Prescription:  Meet the Premarital Contract Designed to Save Your Marriage.

LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Lighthouse Financial, and Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090 ext. 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Aaron Thomas, Amanda Curd, Anchor Pilates, Anthony Chen, attorney, divorce, Exercise, Family Business Radio, Lighthouse Financial Network, marital disputes, marriage, physical therapist, prenup.com, prenuptial agreement

John Hipes, Hipes & Belle Isle, LLC, and Councilman, City of Alpharetta

June 27, 2023 by John Ray

John Hipes
North Fulton Business Radio
John Hipes, Hipes & Belle Isle, LLC, and Councilman, City of Alpharetta
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John Hipes

John Hipes, Hipes & Belle Isle, LLC, and Councilman, City of Alpharetta (North Fulton Business Radio, Episode 675)

John Hipes, attorney and owner of Hipes & Belle Isle, LLC, was the guest on this episode of North Fulton Business Radio. He and host John Ray talked about the firm and its evolution, how he prepares clients for litigation, legal success stories, why he serves on the Alpharetta City Council, what makes Alpharetta such a superb place to work, live, and play, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Hipes & Belle Isle, LLC

Hipes & Belle Isle, LLC provides expert legal assistance, advice, and representation to businesses of all sizes.

Their attorneys have the experience, knowledge and judgment to handle your legal matters and protect your company’s interests to the fullest extent of the law. They have highly skilled, ethical and successful negotiators, courtroom litigators, real-estate experts and business advisors who provide prompt, aggressive and reasonably priced legal services.

When a complex legal question demands knowledge and experience in several areas, Hipes & Belle Isle offers single-source convenience by providing legal services in:

  • Business Litigation
  • Commercial Real Estate Law
  • Construction Law
  • Employment Law
  • Insurance Law

At Hipes & Belle Isle, they are also proud of their success and standing within the legal, professional and civic communities. They look forward to even greater achievements as they meet and address the legal challenges of our rapidly evolving society, but most importantly we look forward to serving you with experience, expertise and integrity.

Website| LinkedIn | Facebook| Twitter

John Hipes, Attorney and Owner, Hipes & Belle Isle, LLC

John Hipes, Attorney and Owner, Hipes & Belle Isle, LLC

John Hipes is from Muncie, Indiana. He received his B.A. cum laude from Wake Forest University (Winston-Salem, North Carolina) in 1981 and his J.D. magna cum laude from Georgia State College of Law (Atlanta) in 1988, where he served as senior editor for the Georgia State University Law Review. He authored Abusive Litigation in Georgia, Georgia State Univ. L. Rev., Vol. 3, 1987.

John has practiced law for 33 years. He began his law practice in 1988 with Smith, Gambrell & Russell LLP and then with Morris, Manning & Martin (both in Atlanta) before forming Hipes & Norton, P.C. (Alpharetta) in 1996. In 2004, John helped to form Bach, Dewberry & Hipes, LLC (Alpharetta). In 2013, John founded Hipes & Belle Isle, LLC.

John practices commercial litigation, including insurance coverage and interpretation, construction, real estate, employment, partnership and shareholder disputes, and tort and injury law. He has successfully resolved and tried numerous lawsuits on behalf of residential and commercial policyholders, including issues involving bad faith, unfair claims practices, fraud, arson, theft, cancellation procedures, protective safeguard endorsements, and coverage interpretation.

John is a member of the State Bar of Georgia. He is admitted to practice in all Georgia courts, including State and Superior, the Georgia Court of Appeals, and the Georgia Supreme Court. He is also admitted in the United States District Court, Northern District of Georgia and the United States Court of Appeals, Eleventh Circuit. John is a Past-President of the North Fulton Bar Association for 2011-2012.

John is an Alpharetta City Councilman and liaison to the Alpharetta Public Safety Department and the Alpharetta Municipal Court. He has been an active member of the Rotary Club of Alpharetta since 1997, served as President in 2008-2009, and was founder of the Alpharetta Memorial Day Tribute. He serves on the boards of North Fulton Community Charities and the Alpharetta Public Safety Foundation. John previously served on the Alpharetta Planning Commission, the Board and Executive Committee of the Greater North Fulton Chamber of Commerce, and the Board of the Ed Isakson Alpharetta YMCA. He is a member of the Leadership North Fulton Class of 2000, Alpharetta Chamber of Commerce, and Alpharetta Business Association.

John is an active member of the Alpharetta First United Methodist Church. He has participated in many humanitarian and mission trips to Africa, Central and South America with Rotary and AFUMC. John resides in Alpharetta with his wife Karen.

LinkedIn

Questions and Topics in this Interview:

  • Overview of Hipes & Belle Isle legal practice
  • Legal success stories
  • Community involvement
  • Why Alpharetta is a great place to operate a business
  • What’s happening in Alpharetta and what lies ahead

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Alpharetta, Alpharetta City Council, attorney, civil litigation, civil litigator, Hipes & Belle Isle, John Hipes, North Fulton Business Radio, Office Angels, pandemic, renasant bank

Davis Butler, BUTLER | MERSEREAU

June 21, 2023 by John Ray

Davis Butler
Business Beat
Davis Butler, BUTLER | MERSEREAU
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Davis Butler

Frazier & Deeter’s Business Beat: Davis Butler, BUTLER | MERSEREAU

Davis Butler, Managing Partner at BUTLER | MESEREAU, joined Roger Lusby to chat about the work his firm does for small businesses and other organizations. Davis discussed his work in healthcare, specifically physician practices, the changing healthcare industry landscape, and advice for practices preparing for an exit. Davis also talked about his previous work with the International Olympic Committee (IOC), effecting change in sports organizations to protect athletes from abuse, his work in name, image, and likeness issues (NIL), and much more.

Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®

BUTLER | MERSEREAU LLP

BUTLER | MERSEREAU is a boutique corporate and trusts and estates law firm with offices in Atlanta and Jacksonville. The firm was founded in 2014 by B. Davis Butler and another partner, who began their practices at Alston & Bird, a large law firm based in Atlanta. Adam G. Mersereau, who started his practice at McKenna Long & Aldridge, now Dentons US, joined the firm as a partner in 2017.

The firm was created with the goal of providing outstanding legal services to a special group of clients looking for great value from its lawyers. Their lawyers are former big-firm lawyers and general counsel with a strong commitment to providing the highest possible quality of legal services and personalized care to every client regardless of its size. They are trusted advisors, creative problem solvers, excellent drafters, and thoughtful risk takers.

Together, their attorneys are licensed to practice in Georgia, Florida, Alabama, and South Carolina.

Company website | LinkedIn

Davis Butler, Managing Partner, BUTLER | MERSEREAU

Davis Butler, Managing Partner, BUTLER | MERSEREAU

Davis Butler began his legal career in 1992 as a law clerk for U.S. District Judge Robert B. Propst in the Northern District of Alabama. In 1993, he joined the practice of Alston & Bird LLP (A&B), a large firm based in Atlanta, Georgia, as a healthcare/medical product liability litigator. After two successful jury trials, Davis joined A&B’s healthcare mergers, acquisitions, and securities team.

After years as a corporate transactional lawyer at several firms, Davis joined the International Olympic Committee (IOC) staff to manage and negotiate international partnership deals as part of the world’s largest sports sponsorship program – the IOC’s TOP Programme. Davis spent ten years at the IOC in a joint business and legal role (as Senior VP of Marketing Development) with offices in Atlanta and Lausanne, Switzerland. During this time, Davis negotiated and managed partnership transactions on behalf of Olympic parties valued at just under US$9 billion. He has negotiated and drafted sponsorship, broadcast rights, license, supply, acquisition, representation, and service agreements on behalf of sport properties around the world. He also has managed intellectual property issues around the world, and he has represented the IOC twice before the European Commission in Brussels on matters relating to antitrust issues in international sport sponsorship arrangements. While at the IOC, Davis did business in thirty nine countries, and he managed a team of lawyers overseeing Olympic marketing rights agreements in over 190 countries.

Davis left the IOC in 2010 to become a founding partner in Encompass International Network, LLC, an international sports marketing and legal network comprised of Olympic experts from North America, Europe, and Asia. At that time, Davis also re-entered the private practice of law, and he now represents a variety of corporate entities (especially in the healthcare, marketing, and sport industries) in mergers, acquisitions, private securities offerings, and general corporate matters. He has served as an adjunct professor at the University of Georgia, and he is an owner of a variety of sport and healthcare businesses. He has started nine different for profit and non-profit businesses giving him special insight into the issues facing start-ups and early-stage companies.

He attended Vanderbilt University and graduated with honors in 1988. He received his law degree in 1992 from the University of Alabama School of Law where he was a Junior and Senior Editor of the Alabama Law Review.

Davis is currently licensed to practice law in Georgia and Alabama.

LinkedIn

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers, and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter
Roger Lusby, Partner in Charge of the Alpharetta office of Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s Business Beat, is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology, and service companies.

You can find Frazier & Deeter on social media:

LinkedIn | Facebook | Twitter

An episode archive of Frazier & Deeter’s Business Beat can be found here.

 

Tagged With: attorney, Business Beat, Butler Mersereau, college sports, Davis Butler, Frazier & Deeter's Business Beat, Frazier and Deeter, Healthcare, International Olympic Committee, IOC, name image and likeness, NIL, olympic athletes, Roger Lusby, small business, Sports law

Riah Greathouse, Greathouse Trial Law

April 3, 2023 by John Ray

Riah Greathouse, Greathouse Trial Law
North Fulton Business Radio
Riah Greathouse, Greathouse Trial Law
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Riah Greathouse, Greathouse Trial Law

Riah Greathouse, Greathouse Trial Law (North Fulton Business Radio, Episode 627)

Riah Greathouse, Founder and Owner of Greathouse Trial Law, joined host John Ray on this edition of North Fulton Business Radio. Riah discussed his career journey and why he started his firm, what differentiates Greathouse Trial Law from other personal injury firms, mistakes individuals who have an injury make, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Greathouse Trial Law

At Greathouse Trial Law, LLC, they fight to get injured victims the compensation that they deserve. The firm’s focus is on auto accidents, hit & runs, DUI accidents, slip & fall, and wrongful death.

Website | Facebook | LinkedIn | Twitter | Instagram

Riah Greathouse, Owner, Greathouse Trial Law

Riah Greathouse, Owner, Greathouse Trial Law

Since being admitted to practice law in the State of Georgia, Riah Winston Greathouse has been counsel of record in over 5000+ criminal and civil matters throughout the state with a high rate of success. Mr. Greathouse earned his undergraduate degree at Hampton University and his law degree from the Thurgood Marshall School of Law at Texas Southern University in Houston, Texas, where he graduated in the Top 10% of his law school class. During his law school tenure, he gained invaluable experience with internships with Judge Clarence Cooper of the United States District Court in the Northern District of Georgia, as well as Chief Judge Myra H. Dixon of the State Court of Fulton County, Georgia. The respective judicial internships allowed him to gain a keen insight into the method in which judges operate, and how many of them expect attorneys to be prepared when appearing on clients’ behalf.

Following law school, Mr. Greathouse joined a premier DUI defense firm, where he zealously represented numerous individuals charged with DUI. While representing DUI clients, Mr. Greathouse earned his certification in National Highway Traffic Safety Administration DUI Detection & Standardized Field Sobriety Testing and attended the National College for DUI Defense at Harvard. Mr. Greathouse has also served his community as an Assistant District Attorney in Fulton County, Georgia for several years, where he prosecuted cases ranging from drugs to violent felonies throughout the county. His service as a prosecutor yielded a tremendous amount of courtroom experience, which allowed him to attack cases with tenacity, oftentimes proving to be beneficial in securing a favorable resolution. After leaving the Fulton County District Attorney’s Office, Mr. Greathouse joined a nationally recognized plaintiff’s firm, where he represented injured victims and estates on behalf of decedents in wrongful death actions.

Since starting Greathouse Trial Law, LLC, Mr. Greathouse has been selected to National Trial Lawyers Top 40 Under 40, the Georgia Super Lawyers Rising Stars, has secured over 50 million dollars on behalf of injured victims and has built the Nation’s fastest-growing small law firm in 2020 according to Law Firm 500.

In addition to fighting on behalf of injured victims, Mr. Greathouse works to promote reform in the criminal justice system with his work as President of Caseless Inc., a mobile application that leverages GPS tracking and facial recognition technology to increase reliability and confidence in monitoring offenders.

When Mr. Greathouse is not in the courtroom, he finds time to serve as the Chairman of the Board of Directors for Zena’s House, Incorporated, a board member of Impact CDC, Woodward Academy Alumni Board, and is a former member of the City of Atlanta’s Board of Ethics. He is a member of Alpha Phi Alpha Fraternity Incorporated and also enjoys spending time with his family, worshipping at Impact United Methodist Church, and rooting for the Falcons, Braves, Hawks, and UGA.

LinkedIn

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: attorney, Greathouse Trial Law, John Ray, North Fulton Business Radio, North Fulton Radio, Office Angels, personal injury attorney, personal injury law, personal injury law firm, personal injury lawyer, renasant bank, Riah Greathouse, trial attorney

Corporate Internal Investigations

March 31, 2023 by John Ray

Corporate Internal Investigations
Advisory Insights Podcast
Corporate Internal Investigations
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Corporate Internal Investigations

Corporate Internal Investigations (Advisory Insights, Episode 37)

On this episode of Advisory Insights, Stuart Oberman of Oberman Law Firm discusses the do’s and don’ts of corporate internal investigations. Stuart covers topics such as the importance of developing an effective internal investigation process, handling whistleblowers and their complaints, expectations for reporting and documentation for compliance initiatives, and ethical considerations, and much more.

Advisory Insights is presented by Oberman Law Firm and produced by the North Fulton studio of Business RadioX®. The series can be found on all the major podcast apps. You can find the complete show archive here.

TRANSCRIPT

Intro: [00:00:02] Broadcasting from the studios of Business RadioX, it’s time for Advisory Insights. Brought to you by Oberman Law Firm, serving clients nationwide with tailored service and exceptional results. Now, here’s your host.

Stuart Oberman: [00:00:20] And welcome everyone to Advisory Insights. Stuart Oberman here. And I want to talk a little bit about small, medium, large-sized businesses. The title of today’s podcast is Corporate Internal Investigations: Do’s and Don’ts.

Stuart Oberman: [00:00:37] At some point, no matter what size company you are, you are going to have to investigate something internally. It could be a big problem. It could be a small problem. But at some point, you’re going to have to investigate a certain course of conduct. Now, our clients range anywhere from small to global, so we’ve really had a wide, wide range of investigations that we do all the way from fraud, to Department of Justice matters, to felonies, white collar crime.

Stuart Oberman: [00:01:16] And I want to cover a couple of things because there’s rules regarding corporate compliance and oversight that you have to know. Again, it doesn’t matter whether you’re small, medium, large, but you have to be able to promote and maintain an ethical corporate culture no matter how small or big you are, because it is paramount and the complexities are so integral that, again, it’s the same scenario no matter what size you are. So, I don’t care how big you are, you need to develop or have some kind of structure for the development of an effective internal investigation process.

Stuart Oberman: [00:02:01] So, when you start this process and you have a compliance program, again, you got five employees or 500 or 5,000, it doesn’t matter. We’re talking basics here. Every business with employees should have a compliance program.

Stuart Oberman: [00:02:19] And what are the expectations of the reporting and documentation for compliance initiatives? All kind of Federal, you got OSHA, you got HIPAA for medical, State, Federal, we got all kinds of regulatory matters that you just have to know. What are the risk assessments? How do you develop the internal investigations? What do you involve in white collar prosecutions? What’s the evolving role of your board, if you have a board, if you’re that big? So, you’ve got all kinds of considerations.

Stuart Oberman: [00:02:53] And I want to take a look at the start of the internal investigations. Again, I don’t want to go down a rabbit hole with these because it really, really can, but I want to get some basics down on the wire, if you will.

Stuart Oberman: [00:03:04] So, first, you got to decide whether or not you’re going to conduct an internal investigation. What is done? What’s the extent? And how deep do you need to roll with that? When you start the investigation, first and foremost, you have to define a goal. What is the end result you want to achieve? How do you get there? How do you gather the evidence? How do you interview the employees? Are the employees under the corporate attorney-client privilege? Have you instructed them to get their own counsel? And then, who do you report to? What is the reporting requirements? Are the reporting requirements attorney-client privileged?

Stuart Oberman: [00:03:44] If you’re investigating someone or something on behalf of a corporation, who’s your client? You have to define that because that may determine whether or not your results are discoverable. Discoverable. And who do you disclose the investigation reports to? Is it a person or, again, a board? Or is it an outside auditor who’s hired you? Is it the business’ CPA?

Stuart Oberman: [00:04:18] Again, all areas you need to look at. You have to have a blueprint with this. You can’t just go in blind and start swinging the hammer in investigations because that will absolutely end in a disastrous result.

Stuart Oberman: [00:04:33] So, first and foremost, we’ve also got to take a look at the corporate compliance governing employment and privacy laws. Does the company have a code of ethics? If not, I would encourage you to draft a code of ethics. Is it a form? Is it a holistic approach? That’s an individual corporate matter. But you have to have a corporate code of conduct. I don’t care how big you are, you have to define.

Stuart Oberman: [00:05:01] And this goes back to my earlier podcast, and I speak so many times, do so many podcasts, Where is your employee manual? This all leads up to what the employee manual is. I want you to take a look at your code of conduct regarding discrimination, harassment, business gifts, restrictive covenants, non-competes. Goodness gracious, the whole world is going against non-competes. We got the FTC. We got the National Labor Relations Board. What is your conduct?

Stuart Oberman: [00:05:35] Do you have a drug free workplace policy? What happens if you have an employee that goes into a state that is marijuana or cannabis friendly, what do you do? How do you deal with it? How do you investigate that?

Stuart Oberman: [00:05:50] Whistleblower. So, you’re asking, “Stuart, what’s a whistleblower?” So, is there a person in your organization who reports to you or to the Federal Government, State Government problems, irregularities, or violations? And do you have a hotline for that? So, you got 20 employees and you have an employee who wants to report something to you. Obviously, if you’re the owner of the business, they’re going to be very, very hesitant about coming to you. My suggestion would be to have an anonymous hotline for company code of conduct violations.

Stuart Oberman: [00:06:33] Next question is data security. Where are you storing that sensitive data that if leaked, if hacked, if discovered can have a damaging, damaging effect on your business? So, again, privacy laws, data compliance, what platform, how secure is that?

Stuart Oberman: [00:06:54] So then, I want to take a look at some some really ethical considerations in any kind of investigation. Ethical considerations. So, you’ve got conflict management, you’ve got employees, and then you’ve got corporations. Who was your client? Is it the employees? What if your employees that you’re interviewing have some very, very negative things to say about the corporation, what do you do with the information? Who are you representing?

Stuart Oberman: [00:07:23] Is the information that you receive subject to attorney-client privilege? That, you’ve got to know right off the bat who your client is, because that will determine how you process information, how much is that protected. And then, how do you ethically manage your corporate clients or your outside client, how do you manage those? What’s the guidelines? So then, what are your ethical considerations in the internal investigation?

Stuart Oberman: [00:07:50] And these are all questions, and I’ve given you guys more questions than answers because these things I want you to consider. I want you to review managing multiple jurisdiction employment compliance initiatives. What if you have ten locations in different states? What are your handbooks? Are you a global company or local? Code of Conduct, hotline, HR Policies? Goodness gracious, I probably did a million podcasts regarding HR cross border matters.

Stuart Oberman: [00:08:27] Benefits, equity, and what are your incentive plans for reporting violations, if there are any HR issues? In a merger and acquisition and you discover things after the fact, how do you deal with that? How do you divest yourself of that information? And, again, I’ll go back to data privacy laws. Where is that information kept?

Stuart Oberman: [00:08:52] Folks, that’s a lot of information. Again, a lot of times on some podcasts, I’m giving you more information than I’m asking. But in this case, I’m asking much more information because I want you to understand the ramifications if you don’t go into these investigations with a clear blueprint of where you’re at, where you’re going, who your clients are, what’s the data, how is it going to be handled, how is it stored, what’s the end result.

Stuart Oberman: [00:09:21] Folks, that’s our podcast for today. Stuart Oberman here, Advisory Insights. Thank you so much for joining us. If you need to reach us, please feel free to give us a call, 770-886-2400, or email, stuart, S-T-U-A-R-T, @obermanlaw.com. Thanks everyone and have a fantastic day.

Outro: [00:09:43] Thank you for joining us on Advisory Insights. This show is brought to you by Oberman Law Firm, a business-centric law firm representing local, regional, and national clients in a wide range of practice areas, including health care, mergers and acquisitions, corporate transactions, and regulatory compliance.

About Advisory Insights Podcast

Presented by Oberman Law Firm, Advisory Insights Podcast covers legal, business, HR, and other topics of vital concern to healthcare practices and other business owners. This show series can be found here as well as on all the major podcast apps.

Stuart Oberman, Oberman Law Firm

Stuart Oberman
Stuart Oberman, Founder, Oberman Law Firm

Stuart Oberman is the founder and President of Oberman Law Firm. Mr. Oberman graduated from Urbana University and received his law degree from John Marshall Law School. Mr. Oberman has been practicing law for over 25 years, and before going into private practice, Mr. Oberman was in-house counsel for a Fortune 500 Company. Mr. Oberman is widely regarded as the go-to attorney in the area of Dental Law, which includes DSO formation, corporate business structures, mergers and acquisitions, regulatory compliance, advertising regulations, HIPAA, Compliance, and employment law regulations that affect dental practices.

In addition, Mr. Oberman’s expertise in the healthcare industry includes advising clients in the complex regulatory landscape as it relates to telehealth and telemedicine, including compliance with corporate structures, third-party reimbursement, contract negotiations, technology, healthcare fraud, and abuse law (Anti-Kickback Statute and the State Law), professional liability risk management, federal and state regulations.

As the long-term care industry evolves, Mr. Oberman has the knowledge and experience to guide clients in the long-term care sector with respect to corporate and regulatory matters, assisted living facilities, and continuing care retirement communities (CCRCs). In addition, Mr. Oberman’s practice also focuses on healthcare facility acquisitions and other changes of ownership, as well as related licensure and Medicare/Medicaid certification matters, CCRC registrations, long-term care/skilled nursing facility management, operating agreements, assisted living licensure matters, and health care joint ventures.

In addition to his expertise in the healthcare industry, Mr. Oberman has a nationwide practice that focuses on all facets of contractual disputes, including corporate governance, fiduciary duty, trade secrets, unfair competition, covenants not to compete, trademark and copyright infringement, fraud, and deceptive trade practices, and other business-related matters. Mr. Oberman also represents clients throughout the United States in a wide range of practice areas, including mergers & acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.

Mr. Oberman is a national lecturer and has published articles in the U.S. and Canada.

LinkedIn

Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

Tagged With: Advisory Insights, Advisory Insights Podcast, attorney, Corporate Internal Investigations, employment law, employment lawyer, Oberman Law, Oberman Law Firm, Stuart Oberman

How to Ensure a Deal is Compliant, with Scott Oliver, Lewis Kappes

February 21, 2023 by John Ray

Scott Oliver
How to Sell a Business
How to Ensure a Deal is Compliant, with Scott Oliver, Lewis Kappes
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Scott Oliver

How to Ensure a Deal is Compliant, with Scott Oliver, Lewis Kappes  (How To Sell a Business Podcast, Episode 12)

On this episode of How To Sell a Business Podcast, Scott Oliver, Director at Lewis Kappes, joined host Ed Mysogland to talk about how to make sure a deal is compliant. They covered the process of reviewing proposed deals and preparing them for SBA compliance, the importance of using a seasoned SBA legal counsel, factors that can create problems, how to best work with SBA counsel, standby notes, and more.

How To Sell a Business Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Lewis Kappes

Headquartered in downtown Indianapolis, Lewis Kappes offers the depth and experience you would expect from a large law firm, with the responsiveness and attention you would receive from a small firm.

They take a team approach to help you achieve your goals. This allows them to adapt to developments and react quickly and efficiently to pressing matters, while placing the diverse experience and expertise of the entire firm at your disposal.

Lewis Kappes is a proud member of the Law Firm Alliance (LFA).

Website | LinkedIn | Facebook | Twitter

Scott Oliver, Director, Lewis Kappes

Scott Oliver, Director, Lewis Kappes

Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: real estate acquisitions/sales, business acquisitions/sales, leases, entity formation and governance, commercial issues, contract preparation, contract negotiations, and compliance.

As a closing attorney, Scott represents banks and non-bank lenders involved in SBA and conventional financing. He works in all stages of the lending process, including credit review, compliance, eligibility, lien perfection, title review/negotiations, preparation of security instruments/loan documents, subordination/intercreditor agreements, workouts, collections, foreclosure, and bankruptcy. Over the course of his career, Scott has closed hundreds of SBA 7(a) loans, SBA 504 loans, SBA CAPLine loans, and a wide range of conventional facilities. While stationed in the heart of Indianapolis, his team has closed transactions throughout the country in all 50 states.

Through his corporate practice, Scott represents a variety of businesses, from closely held corporations to multi-million dollar entities. He advises clients in transactions involving real estate matters, acquisitions, sales, partner buyouts, and general commercial contracts and disputes. His representation also involves guiding new and emerging companies through entity selection, formation, growth, and governance.

Outside of his traditional practice areas, Scott is an Adjunct Professor at the Indiana University Robert H. McKinney School of Law, teaching Legal Communication and Analysis. He is an active member of the Indianapolis Bar Association where he holds various leadership positions and manages small and large-scale events for the local community.

Scott earned his B.A. from Purdue University, where he graduated with highest distinction and served as the graduation commencement speaker. He earned his J.D., cum laude, from the Indiana University Robert H. McKinney School of Law. During law school, Scott was the President of the Student Bar Association, a member of the Moot Court Executive Board, Vice Magister of Phi Delta Phi, a legal research and writing tutor, and a student teacher at Shortridge High School in Indianapolis, Indiana.

LinkedIn

Ed Mysogland, Host of How To Sell a Business Podcast

Ed Mysogland, Host of “How To Sell a Business”

The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

Connect with Ed: LinkedIn | Twitter | Facebook

TRANSCRIPT

Intro: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business. Until now. Welcome to the How to Sell a Business podcast where every week we talk to the subject matter experts, advisors and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.

Ed Mysogland: [00:00:36] On today’s podcast, I had the opportunity to visit with Scott Oliver. And if you’ve ever wondered who is in the deal beyond buy side, sell side, who’s the bank’s counsel? This is that guy. So any SBA loan has a attorney that’s looking out for the bank’s interest. And I thought it would be prudent for buyers and sellers to understand somebody that deals with how to make sure that your deal is compliant.

And Scott Oliver, he is everywhere. If you’re on LinkedIn, he writes all the time on it. He is a partner at Lewis Kappes and just one of those generous guys of information. And I can tell you that having met him now and talking about deals, he is the real deal as it relates to this segment of the SBA process. So I hope you enjoy my conversation with Scott Oliver.

I’m your host, Ed Mysogland. On this podcast, I interview buyers, sellers, advisors and all kinds of other people about what creates value in a business and how they take that information and make that business more valuable and ultimately be able to sell for a premium value. On today’s show, I’ve been looking forward to this interview for a couple of months now. It’s Scott Oliver of Lewis Kappes. So welcome, Scott.

Scott Oliver: [00:02:18] Hey. Thanks for having me on. I’m looking forward to it.

Ed Mysogland: [00:02:20] So in my introduction, I kind of gave a little bit of an overview of you, but and I guess like we were talking in the pre-show, I wanted you to talk about all the things that go on behind the scenes that most sellers and buyers don’t understand. So can you talk a little bit about your practice and how you’re doing that?

Scott Oliver: [00:02:44] Yeah, So I’ve been in SBA for about a decade. As you said, I work at Lewis Kappes. I’m a partner here now, and we really like to call it a lean, mean, oiled machine of getting deals done. So we have a good bench of attorneys and dedicated paralegals who are solely closing deals for SBA lenders in all 50 states. So all across the country. And while we’re doing that, there’s really systems in place to get those deals done. Some of the clients are having us interact directly with the buyers and sellers, while others have specific tasks that they want us to do that doesn’t involve any communication with the buyer or seller.

Ed Mysogland: [00:03:23] So what do you think your practice is made up between represented deals? My understanding is that there’s about a I don’t know, 10 percent come from represented deals like meaning from deal guys, M&A brokers, so on and so forth. I mean what is that what you see or no?

Scott Oliver: [00:03:43] Yeah, that’s pretty common. Normally, if there’s a broker involved, sometimes the brokers are fantastic. Other times, they can be a bit of a pain to deal with. But the big one that we see differences in are deals that are either representative of people who have counsel for the buyer or counsel for the borrower. And honestly, I’d say it’s probably 60-40. Sixty percent will have counsel, forty percent won’t. And depending on which attorney is involved, those deals can be walks in the park. As long as everybody’s communicating and being a real deal team with the same goals in mind of getting the deal done quickly organized, and also in compliance with the SBA regs, which is what I’m really looking at on my client side.

Ed Mysogland: [00:04:29] So how did you find — out all the different services that an attorney can provide, how did you find SBA work? I mean, yeah, I guess that’s what I’m asking is just how did you — I mean, because it is really a niche. There’s not a whole lot of people doing it right or am I wrong?

Scott Oliver: [00:04:47] There’s not a ton. I mean, there’s only a handful of law firms in the United States that have a fully dedicated team that closes SBA deals. Some people will dabble in it, and those people are more or less successful in that. But from my front, I initially went to law school thinking that I wanted to be a litigator. I like to talk. Everybody says that I like to argue and things like that. But I realized very, very quickly that that really wasn’t first off, what I was good at or to what filled my cup, what I was interested in.

So I started exploring options where I could put my knowledge of business, finance, communication skills and things like that to the test. In a way that’s the happy side of law, helping people get something done. So my second year of law school, I ended up getting one of those coveted summer associate positions at Lewis Kappes. I’ve been here my entire career. And during that time, I met with a couple of the partners who said, hey, I see what you’re interested in. Do you like business? You’re good at this sort of thing. Why don’t you try SBA?

And at that time, I said, like Student Bar Association. Oh, I’m in the Student Bar Association. Yeah, I’m good at that. And they said, no, no, no, Small Business Administration. Right? And so, they handed me files that were closed and said, look at these. Take a look, see what you think, read about the credit memos and then come back and talk with us and see if this is something you’re interested in doing. So I did that. And honestly, it sounds super cliche, I fell in love with the practice area, mainly because you were seeing deal after deal after deal of these entrepreneurs that have these goals and you’re figuring out how the deal structures are put together and what these entrepreneurs are doing to either start or scale their business. Fascinating.

Ed Mysogland: [00:06:32] Yeah. Well, and you just gave me about four other questions I didn’t think about, but can you start with your process? So a deal comes, it’s an SBA candidate. The SBA lender, I’m assuming, makes their pitch. Here is the letter, the credit letter, basically their letter of intent. And then I’m assuming that’s when you get involved or do you get involved prior to that? So can you take me from start to finish.

Scott Oliver: [00:07:09] Yeah. So most of our clients are institutional clients. So we’re basically the partner in their pocket where they can bounce ideas off of us at any sort of point. But a deal comes into our office when there is a signed commitment letter and a signed credit memorandum. So we’ll usually get a deal from one of the banks and we’ll look at it and we’ll say, okay, here are the basic terms. And then in that credit memo, that’s usually 50 plus pages, that is the deal. And the nice little packet is what we start with.

I personally prepare what we actually dubbed here at the office as a DLP. It stands for Digital Legal Pad. We can go down that rabbit hole if you’d like, but it was during COVID. I put together this basically a smart form checklist of any deal type that you could possibly imagine. And when we get those two documents in, we take that master version, and we’ll chop it down. And it will literally tell you everything that your buyer needs or the borrower in this instance needs to do in order to comply with the SBA standard operating procedure. So SOP 5010 sticks. And then it tracks communications with that bank with that closer throughout the life of the deal. So we can cut out some of the gut of the email correspondence and say, here’s what we’ve done, here’s what we need to do and here’s where we’re at when we’re getting ready to sit down at the closing table and close this thing out.

Ed Mysogland: [00:08:28] So, okay. So the smart pad, I mean what was the vehicle that — I’ve never heard of the smart pad. I mean, was it a Google doc? What does that mean?

Scott Oliver: [00:08:42] The way you’re putting it makes it sound more impressive than it is. So it’s a document that I put together actually when COVID hit, because we still have a big physical presence in Indianapolis in One American. Whenever a deal would come in, we’d have these big, they call them bankers files, tab documents where we print every single document, every operating agreement, franchise agreement and all that. And we put them in there and then we have this big box basically for every single deal.

COVID happened. And it’s almost comical, like lugging in like briefcases and backpacks, all these things, saying two weeks to flatten the curve, I’m going to have all my stuff at home. We’re going to take care of this. Well, two weeks, as you guys know, did not turn into two weeks. And at that point, I couldn’t do the physical paper anymore. It was getting so cumbersome, and deals were starting to pile up. And I was saying, this doesn’t work. So I got a Microsoft Word template out and essentially plug and play every single requirement and made a master version that takes, you know, if I had 100 deals on my desk, it condenses that so that I can send this document to any of my associates, any of my paralegals, they can look at it and know exactly what needs to be done for the client, electronically.

Ed Mysogland: [00:09:55] Nice. I mean, and similarly, in our shop, I mean same thing. I mean, the COVID hit, and we needed a means to effectively communicate on how we were going to continue to do deals. So that’s yeah, that’s fascinating. So what what version of SOPs are we on? We’re on G?

Scott Oliver: [00:10:23] SOP 50 10 6.

Ed Mysogland: [00:10:25] And they’re like an A, B, C, D, E, F?

Scott Oliver: [00:10:31] H, I, J, K, L, M, N, O, P. Let me see. I can’t recall what number it is, but it’s the one that came out in a couple of years back. And they’re saying that another version will be coming out, supposed to be in November, but it’s still anticipated in Q1 of this year.

Ed Mysogland: [00:10:44] So it’s funny that like in USPAP. So Uniform Standards of Professional Appraisal Practice, I know you know what that means, but for our listeners, in their documentation, they have guidance, different types of situations where this is how you should handle that. And I’m just wondering, with all the deals, I mean do they defer to you for interpretation of the SOP or is there someone that has authored the SOP that can give you guidance when you’re stuck?

Scott Oliver: [00:11:18] Most of the time, they’re deferring to legal counsel if they have legal counsel to interpret the SOP. That’s why it’s so important for when you hire counsel to hire counsel that doesn’t just dabble in it. If you haven’t seen multiple, multiple, multiple deals over a period of time, been in the space over a period of time, you don’t know how the SBA has interpreted things in the past. You haven’t seen how deals shake out in the event of default and all of that. So legal counsel, we’re usually asked, hey, what does the SOP say about this or how do we handle this?

But the SOP, at least 50 10 6, is going to be your eligibility guideline. So it’s almost like that baseline of what lenders must follow. Throughout that document, you’ll see prudent used a lot because the SOP provides these regs. But at the end of the day, the lender also has to be prudent, and the prudent lending standard is gray. Lawyers like gray because it requires to interpret but then the bank has to make these decisions, which are sometimes business decisions. And we’ll see a lot of banks get caught up and they’ll say, oh, well, we have this firm. And they said, no, we can’t do this no matter what. Draw a line in the sand where in many instances, depending on the deal, that’s not the answer. It’s here’s what the SOP says. You have to have an eligible deal. Of course. Here’s what the borrower is asking. Here’s the type of deal. Here’s the collateral. Here are your risks. Now, Bank, how do you want to proceed given this information?

Ed Mysogland: [00:12:50] When you say the bank, who at the bank is making that decision?

Scott Oliver: [00:12:56] So when we’re working with people, it’s usually a closer that’s on the other side. Most banks have closers. They’re the ones that are kind of on the ground level working with counsel. But if it comes to a business decision like that, that really requires additional input, you’re looking at the senior credit underwriter, you’re looking at bank management and depending on their, I guess, hierarchical structure, who is actually making a business/risk assessment based on counsel’s recommendation.

Ed Mysogland: [00:13:22] When the package gets to you, so they’ve already — has due diligence concluded or is it in process or where are they at in the spectrum of the deal?

Scott Oliver: [00:13:38] Usually, it has the due diligence, legal due diligence. Is that what you’re referring to?

Ed Mysogland: [00:13:42] Yep.

Scott Oliver: [00:13:42] Usually, they don’t have that in.

Ed Mysogland: [00:13:44] Legal — I’m sorry, accounting, regular accounting due diligence.

Scott Oliver: [00:13:49] Your underwriting is usually complete. So they have a credit memorandum. They’ve taken a look and said, okay, this collateral is available, here’s what we have to take. Here’s what we might take, depending on the specifics of the deal. All of that is usually taken care of. Unless there’s a trailing requirement. And as you know, through your work, deals change, circumstances change. Maybe I get a document in, and I say this is ineligible. We can’t do this. That requires a restructure of the deal. That can happen. And if it does, they’ll document their file with a change memo or they’ll have to get an update signed commitment letter from the client, what have you. So it’s an everevolving process throughout.

Ed Mysogland: [00:14:29] I get it. So does the — we keep on seeing all this stuff about like quality of earnings and things like that. So when credit — and again, I guess it is a business decision, but does your work, is it ever influenced by the, I suppose, the comprehensiveness or like let’s just say, you know, a credit — this comes from you get a deal and it has a quality of earnings report. It has all of maybe audited financial statements. I get that it is a business decision, but does that necessarily influence you at all based on the risk associated with the deal? Or is it just total — you know, this I’m doing compliance work and if you guys like the quality of earnings because it makes you happy, then have at it. Is that it?

Scott Oliver: [00:15:20] Yeah, that’s usually separated. And so what I like to tell my associates that are coming up through SBA too is we always have to remember which hat we’re wearing. That’s to protect and to benefit our firm, of course, but it’s also to protect the bank. We can’t be getting involved in the bank’s policies and procedures and underwriting credit box, things like that. If we get a deal in and credit says that it is good, we’re not looking at financials, we’re not looking at things like that. But if we get something across our desk and it violates the SOP, we’re required to point that out or we see an issue in a purchase agreement or resolutions, title work, searches. All of the different things that we do through our scope of services, we’re partnering with the bank and pointing those types of things out.

Ed Mysogland: [00:16:06] I got it. So but at the same time, if you see a structure that doesn’t comply and I’m trying to think of a situation where it doesn’t comply, and you just flag it. And now, it becomes either you have to change the deal in order for compliance purposes. And you’ve got an example of a situation where here’s the deal structure and yeah, this isn’t going to work. And by the way, I guess the bigger question is why wouldn’t the lender know the rule, you know?

Scott Oliver: [00:16:43] And most of the time, we’re not going to get a deal in where there is a glaring issue, especially if we’re working with some of our more experienced lenders in that space. They have goalposts. They have certain aspects within their underwriting process where they’re going to catch most of that. But at the same time, you might get a deal and the deal is approved with one borrower, let’s say. And the borrower isn’t formed yet. It’s an entity to be formed. I call that an ETBF on my DLP. There’s a lot of acronyms, right?

So let’s say that it’s approved in that manner. The borrower then gets an attorney, and the attorney is a brilliant tax attorney/corporate attorney. And they say, well, for such and such reasons, we actually want you to form a real estate holding company to buy the real estate, and we want you to form an operating company to run the business. And the borrower says, all right, lawyer, you said this, I trust you. I want to proceed in this fashion.

Well, that’s not what was approved with the bank. That doesn’t kill the deal, but they have to go to the bank and say, look, my lawyer said I need to have two entities, one for the real estate and one for the operating company. At that point, I would be getting involved because what that’s called is an EPC/OC transaction, eligible passive company/operating company transaction. That triggers some very, very strict requirements from the SBA. So we’d have to structure it that way.

And I’d be talking with the underwriter saying, look, we have to have this eligible passive company. This eligible passive company has to lease 100 percent of the real estate that it purchases to the eligible operating company. We have to have requirements in the SOP with the lease, the rent payments and things like that. And we need to make sure that when we get to the closing table, that eligible passive company is not receiving the working capital because you’d have a guarantee, at least a repair, probably a denial in that situation.

Ed Mysogland: [00:18:41] I get it. So I was wondering, because I had never heard of the term eligible passive company rule. And we’ve done lots, lots of SBA deals where there’s an operating entity and a real estate entity. So I’ll be a lot more eloquent these days on that. So are there other provisions that you see that are so underutilized that you just kind of shake your head on, if you only knew about this, you would run toward it and say, yeah, this really works pretty well.

Scott Oliver: [00:19:21] From a buyer perspective?

Ed Mysogland: [00:19:22] Yeah. Buyer or seller. Yeah, let’s go buyer.

Scott Oliver: [00:19:26] So I think most of the time that what we see with buyers or buyers counsel is not that they structure it in a way that’s not advantageous to the buyer, it’s that they are drafting documents and they don’t have an understanding of what is required by the SBA. And if they were to either have that understanding initially or consult with somebody who does know the SBA, whether that’s the lender or another attorney, they could draft documents that are compliant at the outset or at least have an understanding of what those need to look like so that they can start talking with, let’s say, the seller. Or another good example is talking with the landlord, right? Talking with the landlord early and saying this is the type of business we have. Here are the lenders requirements. Here’s what the SOP says. And by the way, we need this landlord waiver signed and doing that early. I see so many deals where counsel is involved for a month and then they just start talking about the purchase agreement and the landlord waiver a week before they want to close. Doesn’t work.

Ed Mysogland: [00:20:26] No. And again, it’s a reflection. I know in situations where where we’ve dragged our feet, it’s, all right, this deal is teetering. And it’s funny, it’s either it happens to either be at the quarter where financials are going to come out or it’s going to be at the year, and everybody wants to see that. So I get it. So I wanted to ask about do you guys ever make concessions? Do you see banks ever make concessions on risk? Because I’m sitting here going, all right, most banks, so they’re going to get 75 percent guarantee. They have, I don’t want to say little exposure, but certainly they don’t want it to default. But at the same time, they want that loan. But do they ever make any kind of concessions or it’s like, yeah, you know what, we’ll wait for the next one?

Scott Oliver: [00:21:27] Yeah, I don’t deal in absolute. So I could never say no, they will never make a concession, right. And that’s not my place to say for those banks in those instances. But at the same time, a bank is not going to waive something that jeopardizes its guarantee. So there are aspects of any sort of deal where the SOP or the SBA has came in and said, if you do this or if you do not do this, you are either looking at a repair or you’re flat out denied for your SBA guarantee. Those types of things, I mean, I personally never seen a bank give in on that, but there are other things that also from our perspective, recommendation wise, they shouldn’t give in to, but they might make some concessions just depending on the specifics of the deal.

So you and I were talking a little bit offline, just kind of shooting the breeze about different deal structures. But one example that I’ve seen before is when you have a situation with, let’s say there’s a borrower and they just have a little satellite office, right? So homebased businesses are becoming more common. And let’s say everything about the deal is approved, but we find out, hey, they rent space two days a week out of One American. Complete example. And they go there and there is a computer. They sit down and they just want to get away. And we look at it and the requirement is that you need to have a lease for the term of the loan.

Ed Mysogland: [00:22:49] I get it.

Scott Oliver: [00:22:50] And if that happens, the borrower might say, well, that’s not working. We have a we work agreement and I can’t get that. The lender will tell them it should be, the lease should be the term of the loan. But they might make a business decision and say, okay, given the circumstances, the fact that there’s no collateral other than a 1997 LG computer screen right on a desk that they don’t own, we’re okay making this concession here and we’ll close the deal without requiring you to have a ten-year lease.

Ed Mysogland: [00:23:19] Yeah, I can see that one. So I guess where I wanted to head next is where are the, or better yet, who are the biggest hassles that you face? Because I mean certainly, well, yeah, who are the who? We’ll start there. Who gives you the greatest amount of heartburn and deals?

Scott Oliver: [00:23:47] Normally, you’re going to see landlords are hard to deal with, but I think the the more direct answer to that is if we have buyer or sellers counsel who is operating outside of their wheelhouse. And I’m not putting down any attorneys, but if we get a deal in and it is a let’s say a $4.5 million business acquisition, so it’s an M&A transaction and buyer either hires a criminal law attorney or a family law attorney that’s never seen an M&A transaction in his or her life, that will be very difficult to have a smooth transaction there because they just haven’t experienced. It’d be like asking me to represent somebody in a DUI case. You would never do that because that doesn’t make sense for me. That’s one side of that coin.

The other side is actually probably what you wouldn’t think. It’s when we get a deal and they have insert law firm’s name where the law firm and the attorneys are used to doing $100 million, $200 million, $1 billion deals and maybe it’s your buddy. And they said, we’ll take this case, and we’ll not charge you $1500 an hour. We’ll take it, but we’re really, really experienced, sophisticated attorneys. And the reason those deals will sometimes have more headaches is because they treat it like a billion-dollar transaction when it’s a $4.5 million transaction.

At that point, you’re arguing for the sake of arguing, they’re not understanding how SMB, small to medium sized business, transactions operate. And those can end up being really, really difficult. Mixing the egos with some of those folks that can be very, very hard. So you have to hire somebody who is right for the job, somebody who knows lower to middle market types of deals and preferably somebody who knows those deals and also knows SBA lending. If you have that, I mean that’s a walk in the park. And we’ll close those deals all day every day.

Ed Mysogland: [00:25:43] Well, I’ll tell you, and we face that same hurdle. I mean, we had a deal and it was half that. And at the end of this thing, they had $100,000 plus legal fee, and they’re total sticker shock. And it was like how in the world did you not think that this was going to happen? You saw the marquee, you’ve been to the office, you knew what you were getting into. But anyway, it is what it is.

So along the hassle factor, I was curious to know from the preferred lenders versus the homegrown banks, I mean is there any difference? Or I suppose volume probably helps, but I’m just curious to know whether or not, I know from our standpoint, when we’re battling somebody, like you said that doesn’t do a whole lot of SBA work, it really elongates the process. It becomes substantially more complicated than it necessarily needs to be. So do you find the same or no?

Scott Oliver: [00:26:53] Well, we deal with both, PLP lenders, preferred lenders, and then also GP lenders. Both of them, you will find quality banks and non-bank lenders on both sides. All that means is that when you have a PLP lender, they have a lot more flexibility in decisions that they can make on their own without having to ask the SBA or get approval from the SBA. So that does result usually in a much quicker closing timeline. It will sometimes result in better certainty to close, which is usually a big, big, big want from borrowers.

And generally, those are the ones that have met certain guideposts throughout the process. They’ve closed a certain number of deals. They’ve done certain things. They’ve met quality standards. So that’s usually what you see with PLP lenders. But GP lenders are usually in the plight to obtain their PLP license. So I’ve seen, in my opinion, some of the best banks have started as GP. They’ve worked their way through it, they’ve obtained their license and then it’s game on and they’re crushing it. So I wouldn’t look to that necessarily from a borrower’s perspective but it’s a factor to consider.

Ed Mysogland: [00:28:06] You know, one of the things about SBA lending and you used to hear a lot of the default rates, I don’t think that there’s nearly the level of SBA default. Is that an accurate statement or do you guys not track that or ever hear of it?

Scott Oliver: [00:28:22] I don’t look at the default rates as often because I’m more of a closer on the closing side. Our litigation team for creditors rights would probably have those types of statistics, and I’d be interested to know that as well.

Ed Mysogland: [00:28:32] Yeah, because to me, I think the whole system is a lot better at using the SBA as a tool to finance as opposed to the Wild West. So I was just curious. So I know we were talking about the SBA coming out with whatever next version is supposedly in November. But I mean, to me, I look at that document and I mean, it’s pretty comprehensive. And you just wonder, what else can you throw in? And I’m not asking you to provide commentary. I guess that is a living document.

And where I’m heading with it is who do you turn to for guidance on it? And I know I touched on it a little earlier, but prudent is one thing, but it’s a whole nother thing that it’s a big document for people that don’t know. I mean, there’s a ton in there. So I guess that was kind of my question is, even the best practitioner has to defer to somebody. Who would that be for you?

Scott Oliver: [00:29:51] Yeah. So we study that document, of course, and it’s a document in and of itself. But then you also have CFRs and various links throughout it that will really give you even deeper detail into what you look at. So if we’re going outside of that document, right, we’re usually looking to being plugged in with trade associations such as NAGGL, some of the other local associations, the SBA directly, other law firms, other lenders and things like that to keep up on the types of trends that are going on and to get clarifications when things come out.

I mean, I mentioned names, but if something comes up and I’m really scratching my head here and I’m thinking, what does the SBA think? Well, I’ll call somebody and say, hey, have you seen this before? What do you take away from this? So that’s part of it, just developing a knowledge base outside of the document and making sure you’re up to date with procedural notices, too. Have you read the procedural notices that come out from time to time, too?

Ed Mysogland: [00:30:50] Yep. Well, I’ll tell you, one guy and granted, you’re a nationwide guy, but here in Indiana, Eric Armacost. I don’t know if you’d know what a great resource. He has helped us immensely on so many different occasions and he is just, as far as the SBA goes, they are really fortunate to have a guy like him because he is so generous with time as well as the information he’s providing. So brokers differ widely. I mean, I know we talked about the seller’s counsel and landlords being probably the ones that give you the greatest heartburn. But in our profession, how can we better work with folks like you?

Scott Oliver: [00:31:45] With brokers specifically?

Ed Mysogland: [00:31:46] Yeah. I mean, from the standpoint of how can — from a brokerage standpoint, I mean we put — hopefully, we’ll put together a sound deal. We’ll have all the information. All the forms are going together. But from the time you get all the underwriting, your underwriting package and now we’re heading toward closing, is there anything, any tripwires that we can be aware of that you know what, if you were just smart enough to listen to me, this is what will make your deal go a lot smoother. Anything come to mind?

Scott Oliver: [00:32:23] Yeah. So in those situations, if I’m directly dealing with a broker, it’s usually because there’s not another lawyer involved, right? So it’s somebody who — buyer doesn’t have counsel, seller doesn’t have counsel, we’ve got a broker and we’re dealing with them. The best thing that they can do is to communicate effectively with our office. Many times, broker forms, not putting them down, but sometimes broker forms can have some glaring issues that will cause repairs and denials for the banks.

If something like that comes up, and I as counsel reach out to the broker and say, hey, we can’t have this or we need this, this way, and we’re met with absolutely not, we’ve seen this before and we’re never going to do this, that is not the way to approach it. And I will get that sometimes. They’ll say, I’ve closed a thousand transactions and I’ve never had counsel ask me for this. Well, you’re being asked now, and I don’t know which transactions you closed for who, but you probably closed them incorrectly and the bank took a risk. My client needs it this way. And if we can get on the phone or even on email and just walk through it, talk through what it needs to look like, usually it’s done within a matter of five minutes. And snappy, buyer’s happy and the broker looks great and usually I’ll use that broker in the future as well.

Ed Mysogland: [00:33:36] You know, the tough part is and again, there is — and I preach that to our younger guys. I mean, there’s a certain role that you play, and everybody wants to get the deal across the finish line. Everybody. There’s no one that’s sitting here trying to dump on your deal. But at the same time, you have to understand that all these people that are loaning you millions of dollars, they have to understand the risk that they’re taking. And it’s not a reflection of you professionally to come back and say, look, we have to do it this way. And again, and if your client doesn’t like it, then he doesn’t like it, and he has options. He can pull the deal and start over. But, oh, by the way, knowing what I know about you, we’re probably going to bump into you again. And the bank is probably going to be in the same position for the same client. So why not just address it now. Go ahead.

Scott Oliver: [00:34:43] Most banks have a similar approach. I mean, there are differences in lenders and you can figure those out on your own. But at the end of the day, if I’m asking a broker or whoever it is for a very specific revision, there’s a reason. And sometimes they’ll get upset and say, well, we’ll pull the deal, we’ll go somewhere else. Well, you go somewhere else, you’re going to have the same issue. Assuming that the lender understands the SOP and understands the transaction.

So we’re never trying to step on anyone’s toes. Like you said, we’re all kind of super cheesy, but we’re in this together and we want to get this done in a way that protects all parties. I’m obviously looking out for the bank, but at the same time, I’m also looking out for a buyer in a way, because that buyer, if something goes wrong, that buyer is not going to be able to repay its note. And then I have a client who has a defaulted loan. I don’t want that. The bank doesn’t want it either.

Ed Mysogland: [00:35:37] Sure. And you would think that that would be self-evident. And yeah, we bump into that periodically where the seller has dug their heels in, and this is the way I want it kind of like a kid. I’m not going to change. Well, okay, well, but at the same time, you’re not going to get a deal. It doesn’t work that way. And I know that you think that you have all the leverage. And this is what — you know, we’ve been counseling this for years. The closer you are to completing the deal, the less leverage you have over everybody. And you just need to understand that this is just part of the process. It’s not a reflection of your business. It’s just the way it is, especially when, oh, by the way, somebody is loaning your buyer 80, 90 percent of your purchase price. And you would think that it would resonate. But boy, sometimes it is a real, real challenge. Speaking of 80 or 90 percent, standby notes, that seems to be the vehicle of choice these days to get deals across the line, the seller standby notes.

So I guess what is your opinion — I mean granted this is back to risk. I understand that the bank has to make that decision. But some of the provisions that you have seen, like for example, standby note is great to bridge that equity gap. Totally get it. But where I was heading with it is not only that, but now earnout used to be a lot of the deals we had, especially service businesses. And now they’re in favor of self-canceling notes. I mean, are you — I guess what I’m asking is, are you familiar or have you seen any deal structures where service-related businesses are able to mitigate their risk through some sort of, yeah, I mean, you got the self-canceling notes, you can’t do earnout, but any other vehicles that you’ve seen or no?

Scott Oliver: [00:37:55] I’ve seen some of those unique vehicles in non-full standby seller notes. And usually when there is a seller note that’s not on full standby, meaning it’s not being used as equity injection. The ball is a lot more in the lender’s court because they’re looking at it and they’re saying, okay, how is this going to impact my borrower? What does the bottom line look like here? What types of provisions in here are either compliant or are there any concerns about eligibility in here? There’s more flexibility when it’s not being used in injection.

But the opposite side of that is when it’s being used as injection, there is very little to no wiggle room there. And that is what — you see people talk about this a lot on the Internet and other places, but the full standby note is what it is. If your seller is going to be taking back a note for any amount of money and it’s being used as a full standby seller note, there are no payments. There are no payments of principal and interest during the term of the loan. And there’s a bunch of other provisions in there as well, such as not being able to act on any of the collateral that the seller might be taking that’s securing the note. It is just that a full standby note, no deviation, because then you have equity injection that’s out of whack. And equity injection is a big hot topic with the SBA that cannot be violated in any instance.

Ed Mysogland: [00:39:16] Well, one of the things that I guess is a myth is that you can petition the SBA to release principal or interest or both on those standby notes. I have never seen it happen ever, ever, ever. But I think it’s somewhere in the SOP that that you can do that, but I’ve never seen anyone get any kind of payment. You? I saw you shake your head. Yeah.

Scott Oliver: [00:39:47] I have not seen that either because when you have a deal that’s structured and they say, hey, Ed, you’re going to have to inject $500,000 into this deal. And you say, I can’t. Can I take at least $100,000 of my equity from a seller note? And the bank says yes. Well, in that instance, yeah, you’re getting credit for that $100,000 seller note, but that seller is not getting paid until the SBA is paid in full. And that is the whole purpose of that note, that vehicle, because they are strictly subordinate to the SBA. It’s a very bright line approach that they take. So short answer no, I have not seen that on those types of deals.

Ed Mysogland: [00:40:24] I get it. All right. So my last question, I ask of all of my guests, but unfortunately, you’re going to get the three-part one. So the question is, if you had one piece of advice to give our listeners, what would in your case be most valuable in getting a deal done? And so the three parts are what would you tell a buyer, what would you tell a seller, and what would you tell an attorney representing either of them?

Scott Oliver: [00:40:54] I’m going to take the easy way out here and give you one answer for all three.

Ed Mysogland: [00:40:57] All right.

Scott Oliver: [00:40:58] And it is make sure that your deal team is in order or whatever you want to call it. Some people will call it their board of directors. Some people call it their deal team. And what I mean by that is when you are heading into the LOI stage or really any stage in your search, make sure that you’re thinking about who is going to be my counsel on this transaction, who is going to be my lender, who is going to be my broker if there is one, who is going to be my accountant, who is going to be my emotional support, right?

Ed Mysogland: [00:41:29] Sure.

Scott Oliver: [00:41:29] Whether it’s a spouse, a friend or somebody else who’s going to be my mentor, all of this sort of things, if you have those solidified going into it, you will have such an easier time getting that deal to close. And I preach this a lot when I’m talking to buy side counsel or if I’m by side counsel, I’m saying who has experience in what? How is this going to be organized? And how are we getting to the closing table? If you have that in order, you’re sitting pretty on that deal and much more likely to close and much more likely to close without copious amounts of Advil.

Ed Mysogland: [00:42:06] I got it. All right. Well, what’s the best way we can connect with you?

Scott Oliver: [00:42:10] Yeah, so I’m really active actually on LinkedIn, which is something that people on Twitter don’t like to hear. But you can find Scott Oliver on LinkedIn. You can find me on Twitter, @SAOliver_Atty or send me an email. My firm is Lewis Kappes and my email address is SOliver@LewisKappes.com. I’m always open to chat, whether it’s SBA, M&A or any of the topics we’ve discussed today. I’m a bit of a nerd, if I must say so.

Ed Mysogland: [00:42:39] I don’t think you’re a nerd. I think you’re right in the sandbox I like. So I totally appreciate you and what you do. Everything that we’ve talked about is going to be in the show notes, including where to find you and where. So, Scott, thanks so much for hanging out with me this morning.

Scott Oliver: [00:42:57] Thank you so much, Ed. I appreciate it.

Outro: [00:43:00] Thank you for joining us today on How To Sell Your Business podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit howtosellabusinesspodcast.com for tips and best practices to make your exit life changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso Inc. All rights reserved.

 

 

Tagged With: attorney, business brokerage, Business Owners, business value, commercial finance, corporate transactions, Ed Mysogland, How to Sell a Business, How to Sell a Business Podcast, how to sell your business, Lewis Kappes, Scott Oliver, valuations

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