

Flipping the Industry- People and Profit with Keyser and beni.fit E7
The conversation with Ash Hachmeister and Noah Barrasso was such an insightful conversation about servant leadership, company culture, and building business relationships. Keyser and beni.fit are both wonderful examples of companies that are turning their industry on its head. Both work in industries that are usually out to just make a buck. So how do you continue to grow a company and make money, while also focusing on the people and what is truly best for them? That’s what they discuss in this conversation.
Both Ash and Noah are doing great things in their companies to not only focus on the needs of the clients/employees, but on making everything easier for them to understand as well. Health insurance can be extremely difficult to understand but Ash and his team are there to truly help the individuals pick the plans and options that are best for them because it is not a one size situation. Speaking of size, Noah is there to not only help explain things on the corporate real estate side, but also make sure that the companies they help are really finding the space that is the right size, design, layout and feel to support their company growth and culture.
The listeners are able to get a deeper look into how things work at Keyser when it comes to serving others and how “Being a selfless servant is the most selfish thing to do for your business.” These topics of culture, growth, support, and business relations builds and draws the conversation. beni.fit is flipping their industry on the head by truly focusing on the benefit needs of the employees and making sure they are getting the benefits support they truly need. This is a great show for folks to listen to if they want to understand the benefits of selfless service and even hear ways to start activating this in their own lives. This is also a great opportunity to hear from companies that are not doing things “the same old way.” They have changed their industries for the better and they are not keeping it a secret about how they are doing this- so listen in!
With a focus on the needs of tenants, Keyser exclusively represents occupiers of space and assist them with their commercial real estate needs including leasing, purchasing, constructing or disposing of facilities. We specialize in helping companies leverage their real estate buying power to secure incentives and attract today’s work force, all while reducing cost and risk.
Whether it’s managing a global portfolio of office and industrial leases, helping a retail franchise brand roll out locations nationally, negotiating sites for specialty healthcare clinics, assisting rapidly growing technology companies with their expansion, or helping with our clients’ data center strategy and space needs, our advisors take deep pride in serving and going above and beyond for each of our clients.
Noah Barrasso believes in creating a personal experience w/ his clients by serving them in a way which leaves a lasting impression.
Through helping others and creating genuine relationships, Noah is able to truly learn about their culture, their business functions, and what ecosystem is needed to help their company & employees thrive.
From startups to Fortune 500 companies, Noah Barrasso helps companies lease and purchase commercial real estate.
Learn more about Noah on his website, and connect with him on LinkedIn, Facebook and Instagram.

beni.fit is reimagining the workplace. They deliver new ways for high-growth companies to win talent and elevate human potential.
By bringing clarity, creativity and strategy to organizations, they help leaders make sense of the confusion and overwhelm that comes with traditional approaches to benefits planning.
They believe it’s time to transform this cost center into a power center that fuels performance, elevates culture and are driving a conversation around aligning benefits, culture, wellbeing and technology.
beni.fit is headquartered in Tempe, Arizona serving modern, high-growth companies across the U.S.
Ash Hachmeister aims to change the view of insurance and bring benefits into alignment with company culture and purpose. Ash knows the industry inside and out, understanding deeply the frustration and complexity leaders face.
Breaking free from convention, he started beni.fit to simplify, educate and work with partners to create new, high-impact strategies.
Follow beni.fit on LinkedIn, Twitter and Instagram.
About Our People and Profit Co-Hosts
Sarah McCraren is an Arizona native with a strong sense of community. Sarah spent many years in the corporate finance world specializing in the operational analysis, measurement and accountability systems, project management and software implementations. However, Sarah wanted to do work which was meaningful and would positively impact her community.
She found that saving lives and reducing injuries through comprehensive safety programs fit that bill. Sarah currently leads the McCraren Compliance team by keeping everyone focused on their primary purpose, creating workplaces where we all watch out for each other, and balancing the needs of all their stakeholders.
Sarah serves on the Boards for Conscious Capitalism Arizona and the Society for Mining, Metallurgy and Exploration Tucson Chapter, and is also active with the Arizona Builders Alliance, Arizona Rock Products Association , Arizona Transportation Builders and Women in Mining Az.
Sarah McCraren
Part of an Awesome Team
www.McCrarenCompliance.com
Creating Workplaces Where We All Watch Out for Each Other
No arm twisting is required to get Jeremy Neis, a CC Arizona leadership team member, to engage in conversation with impassioned business minds on the topic of leveraging enterprise to create long lasting advancements for humanity.
His two plus decades of entrepreneurial experience, leading strategic initiatives and tailoring solutions for organizations, families and individuals has led to a strong appreciation of the profound impact business wields over the people it serves and relies upon.
It is his delight to explore with inspiration, show guests their experiences, observations and approaches to doing business in a people centered manner.
About Our Sponsor – Conscious Capitalism Arizona
Business has the potential to be a powerful force for good.
Free enterprise capitalism has served to lift more people out of poverty than any other socio-economic system ever conceived – empowering social cooperation, human progress, and elevating humanity. 
Good business is the answer to many of the global issues that humankind is facing. This is what we will dive into on the show.
We are working to change the capitalism narrative by shining a bright light on good business – telling the stories of conscious Arizona companies and encouraging others to follow in their footsteps.



Jon Deiter has over 30 years of experience in leadership roles in a variety of manufacturing, distribution and service businesses that were privately held, family owned entrepreneurial businesses as well as smaller divisions of public companies. He contributed to the success of these organizations by leading strategic planning initiatives, motivating and managing people, and adding financial perspective to the decision-making process through multiple difficult business cycles.
With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through
Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.

Scott McGohan is the CEO of 


Mary Hall’s professional experience includes being the co-founder of a national credit counseling and debt-management company that grew from a few family members to over 500 employees. As the COO, Mary spearheaded Culture Development Programs that lead to four Best Place to Work Awards, three BBB Ethics Awards and two Presidential Points of Light awards for Volunteerism.
Kay McDonald is an accomplished CEO with over 15 years of experience in the cause jewelry industry. Kay is the founder and CEO of Charity Charms, a B2B boutique wholesale jewelry company specializing in custom logo branded jewelry.
Jacqueline Destremps is a creative marketing strategist and founded 


Penny Pearl, 2Actify Founder and CEO is a career strategist, certified coach and skilled networker that serves career-seeking professionals including technical leaders, project & product managers, data scientist, and biomedical scientists.
Todd Westra has spent his entire career leading teams in both his organizations and in some of the world’s largest companies. As a leader, Todd experienced first-hand times when he was in sync with his teams, and times when he wasn’t! Developing a culture that embraced a vision of where he felt the company should go led to some amazing successes.
Chris Yap is a seasoned BPO executive with over 17 years experience in the industry. Chris came to the US in 2005 to actively promote the Philippines, a preferred outsourcing destination of the world. In doing so, Chris was able to help generate over 40,000 jobs in the Philippines for companies like Dell, Covergys and West Teleservices, which are now consolidated with other large BPO companies in the world.








Colin D Ellis
With over 15 years of experience in the construction industry, Charity Carr is well-versed in many facets of design and construction. Owner, Project Management – Estimating, Budgets, Contracts, etc. Complete project oversight and management from conception to completion. Construction – Subcontractor Management, Assigned Division Management, Estimating, Project Engineering, Project Management Design – Revit Architectural Modeling, Test Fits, Interior/Exterior Wayfinding Sign Systems, Presentations, Database Design General – Document QA/QC, Employee Mentoring, Code Research, Software System Development Communication – Internal/External Team Management and Communication
Joe Pusz started 



















