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Insurance Extravaganza 2026: Essential for Dental Professionals

December 5, 2025 by John Ray

Previewing Insurance Extravaganza 2026: Patrick O’Rourke, Colleen Huff, Kevin Henry, and Tracy Butler on the Future of the Dental Revenue Cycle, on Dental Business Radio with host Patrick O'Rourke
Dental Business Radio
Insurance Extravaganza 2026: Essential for Dental Professionals
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Previewing Insurance Extravaganza 2026: Patrick O’Rourke, Colleen Huff, Kevin Henry, and Tracy Butler on the Future of the Dental Revenue Cycle, on Dental Business Radio with host Patrick O'Rourke

Previewing Insurance Extravaganza 2026: Patrick O’Rourke, Colleen Huff, Kevin Henry, and Tracy Butler on the Future of the Dental Revenue Cycle (Dental Business Radio, Episode 62)

Patrick O’Rourke, the host of Dental Business Radio, welcomes dental industry veterans Colleen Huff, Kevin Henry, and Tracy Butler for a preview of Insurance Extravaganza 2026, the national conference focused on the dental revenue cycle. They explain why payer changes, coding updates, compliance requirements, and medical billing pathways are accelerating, and how this year’s event is designed to help dental professionals stay ahead of these shifts.

The guests discuss what makes the conference unique, including its focused learning environment, hands-on courses, and real access to speakers who stay involved throughout the event. They share why insurance knowledge can no longer sit with one person at the front desk and how communication, personality awareness, and stronger team collaboration can improve the patient experience and practice performance.

Patrick is the MC of this year’s event, and Colleen, Kevin, and Tracy are just three of the outstanding array of speakers. Insurance Extravaganza 2026 will be held February 27 and 28 in Orlando, Florida. The event brings together experts across dental and medical billing, coding, payer relations, compliance, and team communication. For more details and to register, follow this link.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways in This Episode

  • Insurance Extravaganza is built for deep learning, not casual browsing. Attendees come for concentrated education on dental and medical billing, coding updates, payer shifts, and compliance, delivered in a focused environment where experts remain accessible.
  • The pace of change in dental insurance continues to accelerate. Network leasing, payer consolidation, Medicare Advantage, and policy updates require continual learning and practice-wide awareness, not one-off training.
  • Patient expectations have shifted toward transparency and clarity. Tracy Butler highlights how dentistry now serves informed consumers who expect clear explanations, early detection, and stronger communication from the entire team.
  • Personality awareness improves communication inside the practice. Kevin Henry explains how DISC styles shape the way team members and patients process information, influencing case acceptance and teamwork.
  • The conference encourages a genuine community spirit. Speakers stay engaged before and after their sessions, sponsors provide tools directly connected to the revenue cycle, and attendees gain access to conversations that continue well beyond the classroom.

Topics Discussed in this Episode

00:00 Introduction and Sponsor Acknowledgements
01:26 Introducing Insurance Extravaganza 2026
01:43 Meet the Speakers: Kevin Henry
02:11 Meet the Speakers: Colleen Huff
02:48 Meet the Speakers: Tracy Butler
03:51 Event Highlights and Unique Features
04:21 Deep Dive into the Insurance Extravaganza
14:10 The Rapid Evolution of Healthcare and Insurance
23:21 Weather and Regional Differences
23:55 Insurance Extravaganza Highlights
24:57 Sponsors and Exhibitors
26:26 Orlando Attractions and Activities
26:53 Personal Interests and Hobbies
28:46 Conference Networking and Learning
36:50 Medicare and Dental Insurance Trends
41:37 Closing Remarks and Contact Information

Colleen Huff, FAADOM

Colleen Huff, FAADOM
Colleen Huff, FAADOM

Colleen has been in the dental field for 27+ years. Starting as a dental customer service representative, she has worked/managed dental offices for 27+ years. Her experiences range from managing multi-location practices to building a practice from its inception. Colleen began full-time speaking and consulting in 2021. She helps dental practices across the country improve their knowledge of dental insurance and administrative systems, and she also travels nationwide to speak at national conventions and local AADOM chapters on various dental insurance topics. You can find her Insurance Mastery course at Front Office Rock.

Website | LinkedIn

Kevin Henry

Kevin Henry
Kevin Henry

With more than 20 years in the dental publishing industry, Kevin Henry is the former group editorial director for Dental Products Report and managing editor for Dental Economics. Currently, he is the editor-in-chief for DrBicuspid.com. He has spoken to dental assistants throughout the world, in person and through the Dental Assistant Nation podcast series, reminding them of the important role they play every day in their practice. He is also certified as a DiSC trainer, helping dental practices learn how to understand each other better through personality assessments and training.

Website | LinkedIn

Tracy Butler, EFDA, CRDH, MFT

Tracy Butler, EFDA, CRDH, MFT
Tracy Butler, EFDA, CRDH, MFT

Tracy Butler is a multi-talented business leader who is passionate about education and believes in compressing decades into days. She boasts over 35 years of experience from chairside and beyond. Strategic problem solver and change agent. Visionary executive mentor and strategic coach. Tracy possesses key expertise in talent optimization, oral-systemic link, regenerative dentistry, implant dentistry, function/relation, and service excellence.

Tracy believes in building leaders at all levels.

Website | LinkedIn

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of Dental Business Radio

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the show on all major podcast apps and access the complete show archive here.

Practice Quotient

Practice QuotientPractice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Tagged With: Colleen Huff, dental business, Dental Business Radio, dental coding, dental compliance, dental conferences, dental insurance, dental practice management, dental team training, DISC personalities, Insurance Extravaganza, Insurance Extravaganza 2026, Kevin Henry, medical billing, Medicare Advantage, Patrick O'Rourke, payer changes, PPO Negotiations & Analysis, PPO network contract, PPO network contract analytics, Practice Quotient, revenue cycle, Tracy Butler

Pete Cousins, Summus Medical Laser

April 18, 2023 by John Ray

Summus Medical Laser
Dental Business Radio
Pete Cousins, Summus Medical Laser
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Summus Medical Laser

Pete Cousins, Summus Medical Laser (Dental Business Radio, Episode 41)

Pete Cousins, CCO at Summus Medical Laser, visited with host Patrick O’Rourke to talk about photobiomodulation and the uses for the medical laser. Pete discussed the depth and history of research, its efficacy across multiple health verticals, why more dental care providers should be aware of this technology and its benefits for patients, the impact on oral health, efforts to spread awareness, and much more.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

Summus Medical Laser

Summus is a U.S. pioneer in Class IV laser therapy with over 18 years of experience.

Summus Laser was established in 2018 although the Founder and CEO, Dr Richard Albright was a pioneer in the field of Photobiomodulation in 2004 by becoming the 2nd company in the US to receive FDA clearance for this ground-breaking technology.

Their mission is simple- to improve lives through laser therapy.

Their growth comes from our relentless commitment to constantly improve their lasers, provide reliable stateside service, follow science in our product development, supply effective consumer marketing tools, and deliver world-class training. No matter which of our models best fit your practice, you can be assured a Summus Medical Laser will improve your efficiency, broaden the therapy options you offer, and provide safe, rapid relief resulting in satisfied and returning patients.

Franklin, Tennessee, Summus’ hometown, is a historic, yet innovative place with solid values and a community of generous neighbors. No matter where you are in the world, you can count on those same values in the Summus team and the lasers they offer as you generously serve those who need your care.

Company website | LinkedIn | Facebook | Instagram

Pete Cousins, Chief Commercial Officer, Summus Medical Laser

Pete Cousins, Chief Commercial Officer, Summus Medical Laser

With over 20 years experience in commercial leadership across multiple healthcare verticals and in industry leaders such as Patterson Dental, Pete has been fortunate to help hundreds of providers with incorporating technology that improves patient care and increases business profitability.

LinkedIn

 

 

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: dental business, Dental Business Radio, dental industry, Healthcare, medical laser, Patrick O'Rourke, Patterson Dental, photobiomodulation, Practice Quotient, Summus Medical Laser

Gary Bird, SMC National

January 4, 2023 by John Ray

Gary Bird
Dental Business Radio
Gary Bird, SMC National
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Gary Bird

Gary Bird, SMC National (Dental Business Radio, Episode 38)

Gary Bird, Entrepreneur, Founder & CEO of SMC National, and host Patrick O’Rourke discussed marketing and business culture. Gary talked extensively about being a leader, building culture as a leader, and then talked specifics about dental marketing. The conversation also covered the cost of marketing, cost per acquisition, how SMC measures the patient journey, the need for “top of funnel” data, how they diagnose and address the practice issues in the patient journey, the nuances of structuring the practice, and much more.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

SMC National

SMC uses clear, actionable data to give your dental group or DSO a predictable stream of new patients that can be adjusted monthly to meet your needs.

The team at SMC is composed of thoughtfully selected professionals who have a strong work ethic and embody their company’s core values. You’ve never met a team like theirs, and they can promise that you won’t find one as dedicated and committed to growth anywhere else.

Company website | LinkedIn | Facebook | Instagram

Gary Bird, Entrepreneur, Founder & CEO of SMC National

Gary Bird, Entrepreneur, Founder & CEO of SMC National

Gary runs a marketing company called SMC National and loves to share everything he’s learned while growing his agency from nothing to $20M in revenue.  He is committed to helping driven marketing entrepreneurs build on his success. Gary will show you how to make it BIG — by always giving more.

When Gary isn’t working, he dedicates his energy to serving his family and his church. He loves spending time with those he cares about most and helping fellow members of his church community to thrive.

LinkedIn

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: Culture, dental business, Dental Business Radio, DSO, Gary Bird, insurance, Leadership, marketing, Patrick O'Rourke, Practice Quotient, SMC National

Trevor Maurer and Zach Burger, OMS360

March 3, 2022 by John Ray

OMS360
Dental Business Radio
Trevor Maurer and Zach Burger, OMS360
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OMS360

Trevor Maurer and Zach Burger, OMS360 (Dental Business Radio, Episode 28)

The headaches of managing an oral surgery practice are so severe that about 80% of dental school students surveyed do not want to own their own practice when they graduate. The HR function alone causes fits for oral surgeons who are not trained in managing a business. OMS360 CEO Trevor Maurer and Chief Development Officer Zach Burger joined host Patrick O’Rourke to share how their company provides corporate-quality support to their practitioners while maintaining the small business feel. Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

OMS360

OMS360 brings strategic resources to Oral Maxillofacial Surgery practices. Working with you, they elevate your practice through an empowering partnership. Their team will help you grow revenue, profitability, and enjoyment of your practice without the stress of doing it on your own. It is their mission to get you back to the things that you originally loved about the profession.

Company website | LinkedIn

Trevor Maurer, CEO, OMS360

Trevor Maurer, CEO, OMS360

Trevor Maurer serves as CEO of Shore Capital’s oral surgery platform investment, and as a Board Member for Southern Orthodontic Partners, Shore Capital’s network of orthodontists and management support services.

Most recently Mr. Maurer served as President and CEO of Smile Source, where he led the growth of the company from 32 locations to over 750 independently operated franchise dental practices. Previously Mr. Maurer was CEO of Eyeweb, a digital imaging software and hardware company, and held various Sales and Marketing leadership roles at Procter & Gamble and Ciba Vision, a Novartis company. At Ciba Vision, Mr. Maurer served as North American Executive Director of Sales, where he reorganized growth markets and launched a new sales force of over 100 representatives.

Mr. Mauer received his degree in Commerce (Accounting) from the University of Saskatchewan.

LinkedIn

Zach Burger, Chief Development Officer, OMS360

Zach Burger, Chief Development Officer, OMS360

Zach Burger is Chief Development Officer with OMS360. He has over ten years experience in development.

Previously, Mr. Burger was with Surgical Care Affiliates as Vice President of Development.

Mr. Burger has a degree from the University of Alabama and a Master’s from Auburn University.

LinkedIn

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: dental business, Dental Business Radio, dental practices, Oral Maxillofacial Surgery, Oral Maxillofacial Surgery practices, oral surgeons, Patrick O'Rourke, PPO Negotiations & Analysis, Practice Quotient, Trevor Maurer, Zach Burger

Peer to Peer Access – Dr. Kianor Shah

February 6, 2020 by Mike

10K a Day Dentist
Gwinnett Studio
Peer to Peer Access - Dr. Kianor Shah
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10K a Day Dentist

The $10K a Day Dentist with Dr. Bill Williams gives a creative approach to helping dentists finish well. Here you’ll discover what’s hot with interviews with the sharpest business minds and those making waves in the dental industry.

We’ll diagnose and treatment plan for radical growth of real dental practices live in our Hot Seat episodes. This podcast is also packed with detailed actionable strategy direct from Dr. Williams’ 5M Masterminds and Online Academy. Whether you are just starting out fresh from dental school, are starting a full-time practice, or are pondering retirement, this podcast is for you.

In this episode, Dr. Bill and Dr. Kianor Shah discuss:

  • The establishing the highly profitable private practice, single location office
  • What dentists can learn from blockchain systems
  • How to reach production goals in any town in three days a week
  • The obvious secret to big case dentistry
  • Redox dentistry and its future impact on dental practice
  • The World’s Top 100 Doctors in Dentistry
  • Peer to peer networking to sustain the private practice of dentistry
  • The World Extraction Academy

Key Takeaways:

  • Mindset is where it all begins for successful practices
  • An MBA is a tremendous advantage for a dentist in running a dental practice
  • Peer to Peer sharing is a tremendous opportunity for young as well as mature dentists to grow their private practices
  • The New Patient Experience can triple the value of the new patient to the practice
  • Learn how to create the perfect day and repeat the process over and over
  • A 10K day is something that can be taught to any dentist

“It’s my sincere belief that autonomy equals equity equals freedom.”    Dr. Kianor Shah

Dr. Williams’ 5M Mastermind Opportunity is January, 2021 for a small, select number of dentists. For more information email us at bill@solsticedentaladvisors.com  or call 770-614-4249

Connect with Dr. Kianor Shah

  • Email: kianor.shah@gmail.com
  • LinkedIn: https://www.linkedin.com/in/kianorshah/
  • KianorShah.com
  • DesertDreamDentistry.com
  • Top100Doc.com
  • Gi-Summit.com
  • Extracademy.com

Connect with Dr. Bill Williams:

  • Learn More: How to Become a Redox Dentist
  • Website: Solstice Dental Advisors – 5M Mastermind
  • Email: info@solsticedentaladvisors.com
  • Free Book: 10KWay.com
  • Buy Books: Dr. Williams’ Author Page
  • LinkedIn: Dr. Bill Williams

Visit Podcast Website

Tagged With: dental business, dental industry, dental office, dr. bill williams, dr. bill williams podcast, dr. kianor shah, mentoring dentists, solstice dental advisors, the $10k a day dentist podcast

Reaching Production Goals – Dr. Ed Conzatti

October 24, 2019 by Mike

10K a Day Dentist
Gwinnett Studio
Reaching Production Goals - Dr. Ed Conzatti
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10K a Day Dentist

The $10K a Day Dentist with Dr. Bill Williams gives a creative approach to helping dentists finish well. Here you’ll discover what’s hot with interviews with the sharpest business minds and those making waves in the dental industry.

We’ll diagnose and treatment plan for radical growth of real dental practices live in our Hot Seat episodes. This podcast is also packed with detailed actionable strategy direct from Dr. Williams’ 5M Masterminds and Online Academy. Whether you are just starting out fresh from dental school, are starting a full-time practice, or are pondering retirement, this podcast is for you.

In This Episode, Dr. Bill and Dr. Ed Conzatti discuss:

  • The role of the consultant in mentoring young dentists
  • How to reach production goals in any town
  • How to insure you have enough big cases
  • Getting superior conversion ratios in case presentation
  • Top 2% Training for Doctors and Teams

Key Takeaways:

  • Mindset and attitude set the stage for success more than CE and the right equipment
  • Getting patients to like you is the number one goal of a new dentist in order to thrive
  • Solid practices are build on personal referrals via internal marketing
  • The Production Formula is Production = # of exams x average treatment plan value x acceptance %
  • You can double or triple your practice in one to three years

“The dental profession allows dentists to set their own income to whatever level they desire. And face it, there aren’t too many problems that a little more revenue will not solve.” Dr. Ed Conzatti

Connect with Dr. Ed Conzatti:

Email: econza@aol.com

LinkedIn: Dr. Ed Conzatti

Connect with Dr. Bill Williams:

Learn More: How to Become a Redox Dentist

Website: Solstice Dental Advisors – 5M Mastermind

Email: info@solsticedentaladvisors.com

Free Book: 10KWay.com

Buy Books: Dr. Williams’ Author Page

LinkedIn: Dr. Bill Williams

Tagged With: dental business, dental industry, dental office, dr. bill williams, dr. bill williams podcast, ed conzatti, mentoring dentists, solstice dental advisors, the $10k a day dentist podcast

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