marketing technology Archives - Business RadioX ®

LIVE from the GNFCC Grand Opening Celebration: Rory Robichaux, Sciera

September 6, 2022 by John Ray

North Fulton Business Radio

LIVE from the GNFCC Grand Opening Celebration: Rory Robichaux, Sciera

00:00 /

LIVE from the GNFCC Grand Opening Celebration: Rory Robichaux, Sciera (North Fulton Business Radio, Episode 512)

Rory Robichaux of Sciera joined host John Ray LIVE from the Grand Opening Celebration of the new offices of the Greater North Fulton Chamber of Commerce at Avalon. Rory discussed the work of Sciera, why he and his company are so involved with GNFCC, their sponsorship of Chairman’s Circle activities, and much more.

This show was originally broadcast live from the Grand Opening celebration and ribbon cutting of the new offices of the Greater North Fulton Chamber of Commerce at the 10000 Building at Avalon in Alpharetta, Georgia, on August 18, 2022.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Sciera, Inc.

In late 2007, with the rapid explosion of publicly available information, Sciera’s two founders wondered, “What if this can be harnessed to answer the question, What Changed?” Using the then-nascent AWS (Amazon cloud), unstructured text mining, and advanced analytics, they set about creating a scalable framework to capture changes…which when combined with known client data, identifies triggers that initiate a buy journey.

Today Sciera is a team of Strategists, Analysts, Data Scientists and Technologists who provide answers to the most important marketing questions – Who, When, Where & Why.

Company website | LinkedIn | Facebook

Rory Robichaux, Senior Vice President and Chief Marketing Officer, Sciera, Inc.

Rory Robichaux has been at the forefront of each technology revolution of the past 40+ years. He has led technology, strategic planning, design and development, data analytics, and sales and marketing teams across the technology industry. He has held leadership positions in major firms such as Coca-Cola, Sun Microsystems, and Deloitte Consulting, as well as created and built successful start-ups in industries ranging from transportation and entertainment to technology and financial services. He currently leads the sales and marketing functions of a global market intelligence firm headquartered in Atlanta.

Outside of his responsibilities with Sciera, Mr. Robichaux belongs to the Chambers of Commerce across the Atlanta region and is very involved in helping to lead and mentor a number of Rotary Clubs across the Atlanta area.

Questions and Topics in the Interview:

What Sciera does
Sciera’s involvement in the Chamber
The Chairman’s Circle

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked-from-scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7

November 3, 2020 by Karen

AZ TechCast

Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7

00:00 /

Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7

As we spend more time on our mobile phones, tablets and laptops, a transformation of marketing continues at a break-neck pace right before our very eyes. As innovative technologies are achieving mainstream adoption, it’s clear that the martech space has become critical to customer engagement success. Modern-day marketing departments not only need to keep up with industry trends, but also must combine the creative side of the discipline with the technical side of data, digital engineering and analytics.

Moderated by Phoenix Business Radio Owner & President Karen Nowicki, a distinguished group of Arizona marketing experts from Botco.ai, KEO Marketing and Castelazo Content shared their expertise to help marketers make informed decisions against the backdrop of the exciting and disruptive trends in marketing technology and discussed how chief marketing officers and chief information officers must work in unison to be effective in the digital age.

Marketing and technology have more than intersected…they have converged. Botco.ai Co-Founder and CEO Rebecca Clyde, KEO Marketing Director of Analytics Elliot Manson, and Castelazo Content CEO & Chief Content Strategist Molly Castelazo provided insight on how the explosion of digital technology, AI and automation have changed traditional marketing, what the merging of technology and marketing means for the future of the industry, as well as how traditional marketers need to evolve to stay relevant and employable in the digital age.

Botco.ai is transforming the conversational marketing scene with easy to build chatbot technology for websites, Facebook Messenger, Wechat and more. An innovative conversational marketing platform, Botco.ai enables meaningful and intelligent conversations between businesses and their customers.

Innovative authoring capabilities allow users to incorporate conversation templates while answering product questions quickly, efficiently and correctly to move the buyer along the user journey. As your customers continue to ask questions, your Botco.ai conversational AI learns and makes its own improvements. Botco.ai works hard so your team members can focus on the important tasks at hand.

Rebecca Clyde is the CEO & co-founder of Botco.ai, an intelligent chat solution for the healthcare industry. With more than 20 years as a marketing executive in the technology industry, she is passionate about advancing women in tech.

Prior to Botco.ai, Rebecca founded a marketing automation agency, Ideas Collide, now in its 15th year serving global enterprise clients. She was previously a demand gen strategist at Intel and holds an MBA from Arizona State University.

A native Spanish speaker, Rebecca was born in Costa Rica and spent her formative years in Chile, Argentina and Paraguay.

Follow Botco.ai on LinkedIn, Facebook, Twitter and Instagram.

Castelazo Content is a B2B demand generation and sales acceleration firm delivering the results that drive revenue: This innovative martech company helps marketers more effectively generate demand and turn it into leads that convert, and helps sales more efficiently convert leads to customers and customers to evangelists.
Castelazo Content achieves that through purpose-built strategies that leverage content to walk your buyers through their journey – so that when it’s time to make a decision, it’s more likely that the buyer’s decision will be you. That’s how this marketing leader’s content drives revenue.

Molly Castelazo is CEO & Chief Content Strategist at Castelazo Content, a B2B demand generation and sales acceleration agency. Since 2008, Molly and her team have helped drive hundreds of millions of dollars in revenue for clients ($69 million in the last year alone) through purpose-built strategies that leverage content to walk buyers through their journey – from pre-awareness, to decision, to evangelization.

For her team, Molly is a fearless leader, coach, guide, and editor-in-chief. For clients, she works her “magic” as both a brilliant brainstormer and effective executor. For the technology and marketing community, Molly serves in various leadership roles, including as Past President of the Business Marketing Association and Workforce Development Committee co-chair for the Arizona Technology Council.

Follow Castelazo Content on LinkedIn, Facebook, Twitter and Instagram.

KEO Marketing, a leading B2B marketing agency in Phoenix, is committed to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands depend on KEO Marketing for marketing programs that deliver tangible and substantial results. Led by business growth and B2B marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative marketing strategies that deliver results.

Some of these solutions include lead generation and nurturing, integrated marketing, marketing automation, inbound marketing, content marketing, search engine optimization, search marketing, email marketing, creative, video marketing, website design and development, app development, online and traditional advertising, local and mobile marketing and much more.

Elliot Manson is the Director of Analytics & Advertising for KEO Marketing, a leader in B2B lead generation. His focus is on paid media channels, using data to help companies make strategic decisions to drive their business forward.

Elliot’s experience spans from running paid media across all the major platforms with a strategic omni-channel approach. Industries include tech, data, fitness, human resources, SaaS, construction, outsourcing and many more.

Outside of work, Elliot spends his time developing a podcast to uncover regret and decision making, writing about anything and everything, developing deep conversation, exploring empathy and how it impacts the world, travel, snowboarding, surfing, CrossFit, yoga and boxing.

Follow KEO Marketing on LinkedIn, Facebook, Twitter and Instagram.

About the Show

AZ TechCast is dedicated to covering innovation and technology in Arizona and beyond.

Through the art of connected conversation, AZ TechCast’s guests will share their expertise, success stories, news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling the state’s growing technology ecosystem.

About Your Hosts

Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.

Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.

Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.

Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.

Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.

In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.

Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!

Connect with Karen on LinkedIn and follow Phoenix Business RadioX on Facebook and Instagram.

About Our Sponsor

The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.

A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.

Follow Arizona Technology Council on LinkedIn, Facebook, and Instagram.

AZ BRANDCAST BrightGuest CEO Ryan Quinn

August 29, 2019 by Karen

Phoenix Business Radio

AZ BRANDCAST BrightGuest CEO Ryan Quinn

00:00 /

AZ BRANDCAST BrightGuest CEO Ryan Quinn

Find out why “action is the only real currency” on today’s AZ Brandcast as Ryan Quinn joins Mike and Chris to talk about his experience with Brightguest.

Personalized microsites + text messaging, BrightGuest is helping organizations grow engagement and giving. Using real-time insights that personalize messaging and content to the individual, we make it easy for nonprofits to create dynamic mobile pages and deliver to their audiences through frictionless channels.

Ryan Quinn is Founder and CEO of BrightGuest. He focuses on business development and product innovation. He’s a data guy with a background in business intelligence and analytics.

Ryan is in StartupAZ Collective and is involved in the Phoenix startup community, helping plan PHX Startup Week the past few years. Ryan’s passionate about helping nonprofits thrive, giving back to his community, and growing the local startup ecosystem. He enjoys living in Gilbert and spending time with his family.

Follow BrightGuest on LinkedIn, Facebook and Twitter.

ABOUT AZ BRANDCAST

Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.

ABOUT YOUR HOSTS

It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.

Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.

Ryan Quinn with BrightGuest and Alexandra Wadsworth with the ALS Association Arizona Chapter E19

May 18, 2019 by Karen

Phoenix Business Radio

Ryan Quinn with BrightGuest and Alexandra Wadsworth with the ALS Association Arizona Chapter E19

00:00 /

Ryan Quinn with BrightGuest and Alexandra Wadsworth with the ALS Association Arizona Chapter E19

Want to cultivate engaged volunteers and donors? The theme of today’s show was marketing to and engaging your nonprofits most important people, volunteers and donors! By personalizing your organization’s message you’re showing your volunteers, clients and donors that you care about their contributions and want to engage them in your organization. Engaged donors and volunteers give more of their money and time.

Listen in now to hear from BrightGuest CEO and Founder Ryan Quinn and one of their newest clients, Alexandra Wadsworth, Development and Communications Coordinator with the ALS Association of Arizona Chapter. Together they share how the BrightGuest platform helps amplify the impact of a nonprofit by building engagement through text messaging and fully customizable and intuitive microsites.

Want to see first hand how the platform works and what it can do for your nonprofit? Text “engage” to 27000.

Intelligent microsites + text messaging for nonprofits. Using real-time insights that personalize messaging and content to the individual, BrightGuest makes it easy for nonprofits to create mobile pages and deliver to their audiences through frictionless channels to accelerate fundraising and engagement.

Ryan Quinn is Founder and CEO of BrightGuest. He focuses on business development and product innovation. He’s a data guy with a background in business intelligence and analytics.

Follow BrightGuest on LinkedIn, Facebook and Twitter.

The ALS Association Arizona Chapter provides services and support to patients suffering from ALS, also known as Lou Gehrig’s disease. The ALS Association is the only national nonprofit devoted solely to the fight against Lou Gehrig’s Disease on all fronts. These include patient and family services and programs, community outreach, and research.

ALS is 100% fatal with no known cause, cure, or effective treatment. Upon diagnosis, patients have only 2-5 years to live, and expenses for living with ALS average $200,000 annually. The ALS Association Arizona Chapter provides numerous programs to ALS patients and their families all free of charge.

Some of our programs include a Medical Equipment Loan Closet, transportation to medical appointments, respite assistance for family caregivers of patients, allowing them the opportunity to take a time out for much-needed renewal, home visits where our care services coordinators evaluates the patient’s home to make recommendations for equipment and explains the many useful resources available, support groups throughout the month for patients, caregivers, caregiver survivors and others coping with their loved one’s diagnosis, and more.

Our mission is to discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.

Alex Wadsworth is the Development and Communications Coordinator for The ALS Association Arizona Chapter. She holds a B.S. in Public Service and Public Policy with an emphasis in Nonprofit Leadership and Management from Arizona State University. She has been with The Arizona Chapter for 3 years helping raise funds for the programs and services offered by the Association, as well as raising awareness of ALS and how it is affecting Arizonans.

When asked in college what she wanted her career path to be the response was always the same, something that helps people. Coming from a family with many veterans, service to her community has always been a large part of her life.

In college she became educated about ALS and wanted to help those in Arizona who had been affected. Alex oversees The Walk to Defeat ALS program, the Association’s largest annual fundraiser, and assists with the planning of Bite Nite, the Association’s annual fundraising gala.

Alex is a Phoenix Native and currently resides in Ahwatukee. In her free time, she enjoys spending time with her boyfriend, Brad, and their two cats Buster and Leela. She is an avid lover of music; attending multiple concerts throughout the year and collecting vinyl records.

Follow ALSAZ on Facebook and Twitter.

About 3C Amplified

3C Amplified is a space to highlight businesses, nonprofit organizations and individuals collaborating to amplify their impact in the community. We share real world examples for how partnerships allow for growth both within our businesses and our communities. Listen in as we share how others are connecting, creating and collaborating and how you can be part of something greater.

About Jacqueline Destremps

Jacqueline Destremps is a creative marketing strategist and founded Another Hand Advantage, LLC in 2014 to help community minded small business owners and nonprofit professionals move forward more confidently with their marketing strategy. After graduating from Arizona State University with a degree in Psychology, she has spent her professional career working in both the nonprofit and for-profit sector.

She now enjoys being self-employed and the flexibility it provides to allow more time to volunteer, serve on nonprofit boards, choose pro-bono projects, run 100+ Women Who Care Valley of the Sun (which she co-founded in 2014) and travel the world. Jacqueline believes in creating connections between businesses and nonprofits in the community to stimulate growth and collaboration.

Follow AHA on Twitter and Facebook.

SIMON SAYS, LET’S TALK BUSINESS: Patrick Sutton of Milner, Inc.; Rob Otersen of SPATCO Energy Solutions; and Todd McCarty of WSI Marketing Upside

November 26, 2018 by Mike

Gwinnett Studio

SIMON SAYS, LET'S TALK BUSINESS: Patrick Sutton of Milner, Inc.; Rob Otersen of SPATCO Energy Solutions; and Todd McCarty of WSI Marketing Upside

00:00 /

Patrick Sutton, Rob Otersen, Al Simon, Todd McCarty

Patrick Sutton/Milner, Inc.

For decades Milner, Inc. has assisted businesses to improve efficiency and productivity, streamline operations and stay competitive. Their integrated use of the latest equipment and technology, tailored software, and business process changes has made Milner an industry leader. From the mailroom to the boardroom, Milner can help you reach your goals. They are in the business of understanding your business, and their expertise can be the difference between an office of yesterday or a business of the future. Their team looks forward to working with you to find business solutions that will ensure your success.

Rob Otersen/SPATCO Energy Solutions

SPATCO Energy Solutions is a supplier of liquid handling equipment, installation, and service in the petroleum, industrial, natural gas, and DEF markets. SPATCO was built on service and it is certainly their biggest strength today. They understand that downtime is lost revenue. That’s why they do everything possible to keep your facility pumping. They have certified technicians near your sites who receive on-going training on industry standards and best practices. They have quick access to the parts you need in order to correct pumping issues and provide other services in the least amount of time, and as economically as possible. With over 130 technicians in the southeast, SPATCO is the ideal partner for all of your petroleum needs.

Todd McCarty/WSI Marketing Upside

The purpose of WSI Marketing Upside is to help clients understand their return on marketing investment so they don’t believe that half of their money is wasted. They do this by helping clients connect the dots from marketing activities like website visits to outputs such as leads to business outcomes such as revenue, profit and market share using marketing technology and digital marketing. Their owner, Todd McCarty, is driven to help small and medium sized business owners find their growth potential or “upside” by leveraging his over 20 years of marketing experience across five Fortune 500 companies (NCR Corporation, Cox Enterprises, BellSouth, Anheuser-Busch and Omnicom).