Business RadioX ®

Finding Purpose and Joy in Business and Life, with Shane Jackson

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Finding Purpose and Joy in Business and Life with Shane Jackson, Author of This Is The Thing, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Finding Purpose and Joy in Business and Life, with Shane Jackson
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Finding Purpose and Joy in Business and Life with Shane Jackson, Author of This Is The Thing, on North Fulton Business Radio with host John Ray

Finding Purpose and Joy in Business and Life, with Shane Jackson (North Fulton Business Radio, Episode 870)

In this episode of North Fulton Business Radio, host John Ray talks with Shane Jackson, President of Jackson Healthcare and author of This Is the Thing About Life: Joy and Owning Your Purpose. Shane shares how personal reflection, faith, and a desire to serve others have shaped both his leadership style and his approach to life.

He opens up about what it means to live with purpose, why joy is a discipline rather than a fleeting emotion, and how his family’s legacy influenced the book. Shane also discusses the power of asking better questions, the difference between success and significance, and how to lead a life that aligns with your values—personally and professionally.

Whether you are a leader, entrepreneur, or simply someone seeking more profound meaning in your work, this conversation offers clarity, encouragement, and practical wisdom.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Shane Jackson, President, Jackson Healthcare, and Author of This Is the Thing: About Life, Joy, and Owning Your Purpose

Share Jackson
Shane Jackson

Shane Jackson is President of Jackson Healthcare, the parent company of more than 20 healthcare workforce services businesses that serve over 20 million patients each year. Championing its mission of improving the delivery of patient care and the lives of everyone it touches, he has led the organization through growth that has landed it on the Forbes® list of America’s Largest Private Companies; placement on the 100 Best Companies to Work For® and Best Workplaces in Health Care™ lists by Fortune®; a spot on the Companies that Care list by PEOPLE®; and nearly a decade of Great Place To Work® certification.

Shane is the author of two books: This Is the Thing: About Life, Joy, and Owning Your Purpose (2025) and Fostering Culture: A Leader’s Guide to Purposefully Shaping Culture (originally published in 2018 with a second edition in 2024). He has written for Fast Company and Forbes on the topics of leadership, workplace culture, and living and leading with intention. He also publishes insights on his own platform and is a frequent keynote speaker at conferences and events across the country.

In addition to the business he leads at Jackson Healthcare, Shane champions the organization’s LoveLifts community impact platform that focuses on improving access to healthcare and the well-being of young people. Under his leadership, LoveLifts partners with more than 450 nonprofit organizations annually, making a positive impact in local and global communities.

In 2024, Shane was named an Ernst & Young Entrepreneur Of The Year® National finalist, in addition to being selected as a winner in the program’s Southeast region. He also has been recognized multiple years on Staffing Industry Analysts’ Staffing 100, a list of the top North American leaders shaping the industry and influencing the workforce solutions ecosystem.

Shane serves on the boards of 3DE and King’s Ridge Christian School and is vice chair of the leader-led goBeyondProfit business initiative that promotes the belief that giving back is good for business. He earned an MBA from Emory University and a Bachelor of Business Administration degree from Harding University.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:27 Guest Introduction: Shane Jackson
01:52 Jackson Healthcare Overview
03:03 Reflecting on the Pandemic
05:08 Discussing Shane’s New Book, This Is the Thing
08:10 Purpose and Personal Journey
20:13 The Concept of Legacy
22:13 Rethinking Legacy and Impact
23:27 Family History and Its Influence
24:43 The Power of Education and Generational Change
26:48 Creating Ripples of Influence
27:35 Purpose and Leadership
31:09 The Importance of Relationships and Community
34:34 Reflections on the Book’s Impact
37:28 Practical Daily Changes for a Purposeful Life
40:45 Conclusion and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Brand Messaging with Kerry Fennell, The Writing Barn

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Brand Messaging with Kerry Fennell, The Writing Barn, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Brand Messaging with Kerry Fennell, The Writing Barn
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Brand Messaging with Kerry Fennell, The Writing Barn, on North Fulton Business Radio with host John Ray

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869)

In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains why clear messaging is more important than ever in today’s crowded digital world, how imposter syndrome often holds professionals back from showing up authentically, and why good writing starts with understanding rather than selling. Kerry also discusses the concept of human-centered marketing and how writing can build trust, clarity, and connection. Whether you are building a brand, refining your voice, or learning how to use AI responsibly, this conversation offers practical guidance for writing that resonates.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Kerry Fennell, The Writing Barn

Kerry Fennell, The Writing Barn
Kerry Fennell, The Writing Barn

Kerry Fennell is a copywriter and brand messaging strategist based in the Atlanta metropolitan area, known for her work with The Writing Barn. She specializes in helping B2B founders, business coaches, consultants, and service providers clarify and communicate their brand messaging to attract ideal clients and build trust.

Kerry is professionally trained in B2B copywriting through the American Writers and Artists Institute (AWAI) and holds a Content Marketing Certification from HubSpot Academy. Her approach is rooted in providing clarity, confidence, and impactful messaging while reducing the overwhelm often associated with marketing. With experience spanning marketing strategy, website copy, sales pages, and email campaigns, she also offers ghostwriting services for executives and founders in thought leadership and branding.

Kerry’s background includes roles in executive support, event planning, and admissions, and she is recognized for her faith-driven, purpose-filled work ethic and high emotional intelligence. Through The Writing Barn, she is dedicated to bringing authenticity and human connection back into marketing communications.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:29 Guest Introduction: Kerry Fennell from The Writing Barn
02:03 The Importance of Brand Messaging
03:05 Kerry’s Career Journey and Passion for Writing
04:46 Challenges in Marketing and Overcoming Imposter Syndrome
08:10 Defining a Clear Brand Message
10:31 Human-Centered Marketing
14:25 The Role of AI in Marketing
25:18 Success Stories and Client Experiences
27:34 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots
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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots (North Fulton Business Radio, Episode 868)

In this episode of North Fulton Business Radio, host John Ray welcomes Sarah Adams, founder of Blue Chip Branding & Headshots. Sarah shares her journey from college photographer to personal branding expert, explaining how a single headshot can transform how professionals present themselves. She discusses what most people get wrong about headshots, why branding matters in visual presentation, and how subtle changes in posture or expression can shift perception. With a background in marketing, Sarah brings a unique approach that blends creativity, strategy, and confidence-building. Whether you are a business owner, executive, or professional looking to elevate your image, this conversation will change how you think about being seen.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Sarah Adams, Blue Chip Branding & Headshots

Sarah Adams, Blue Chip Branding & Headshots
Sarah Adams

Sarah Adams owns Blue Chip Branding & Headshots, a photography studio that specializes in standout professional headshot photography for individuals and companies.

With a background in digital marketing, Sarah founded her business in 2022 with the belief that human connection is the number one factor that affects business success. Today, Sarah marries her photography and marketing expertise by crafting images that send the right message to each client’s intended audience.

Outside the studio, Sarah loves spending time outdoors with her husband and young daughter. She is a graduate of the University of Georgia and is on a mission to become Atlanta’s most well-known and trusted headshot photographer.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:27 Guest Introduction: Sarah Adams from Blue Chip Branding & Headshots
02:14 Sarah Adams’ Journey into Photography
05:04 The Importance of Headshots in Personal Branding
07:30 Sarah’s Unique Approach to Photography Sessions
10:07 John Ray’s Personal Experience with Sarah’s Photography
11:39 Making Clients Comfortable During Photo Sessions
18:10 Building Confidence in Photo Sessions
18:30 The Role of Collaboration in Photography
19:46 Understanding the Client’s Perspective
20:38 The Value of a Professional Headshot
23:46 The Aspirational Aspect of Headshots
27:03 When to Refresh Your Headshot
29:35 Connecting with Clients During Photo Sessions
34:19 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson

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Hypnotherapy for Stress, Trauma, and Healing with Ken Thompson, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson
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Hypnotherapy for Stress, Trauma, and Healing with Ken Thompson, on North Fulton Business Radio with host John Ray

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson (North Fulton Business Radio, Episode 867)

In this episode of North Fulton Business Radio, host John Ray talks with clinical and medical hypnotherapist Ken Thompson of Thompson Hypnotherapy. Ken shares how his experience as a client led him to become a practitioner. He opens up about how hypnotherapy helped him lose weight, manage stress, and improve his overall health. They explore what hypnotherapy really is, how it works, and why it is often misunderstood. Ken discusses how he helps clients address deep-rooted issues like trauma, anxiety, and behavioral patterns by working with the subconscious mind. He also shares success stories that highlight how hypnotherapy creates lasting change. If you are curious about how mindset and subconscious work can lead to better health and well-being, this conversation is a wonderful place to start.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Ken Thompson, Thompson Hypnotherapy

Ken Thompson, Thompson Hypnotherapy
Ken Thompson, Thompson Hypnotherapy

Ken Thompson, a clinical and medical hypnotherapist at Thompson Hypnotherapy LLC, focuses on helping people improve their lives so they can begin living their best lives every day. He enables clients to make permanent behavior changes related to habits, fears, beliefs, and behaviors that may be hindering them or holding them back. Some of the changes his clients achieve include permanent weight loss, improved sleep, reduced negative effects of stress, and overcoming depression, anxiety, insomnia, procrastination, PTSD, traumatic events, phobias, and panic attacks. Additionally, Ken assists clients in improving sales or sports performance and achieving smoking cessation.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Ken Thompson: Hypnotherapy Expert
02:07 Ken’s Personal Transformation Journey
06:11 Understanding Hypnotherapy
07:16 Dispelling Myths About Hypnosis
07:41 The Impact of Childhood Conditioning
13:02 Addressing Anxiety and Panic Attacks
15:13 Client Success Stories
20:35 Initial Consultation Process
27:29 Final Thoughts and Contact Information
28:45 Closing Remarks and Gratitude

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers
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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers, on North Fulton Business Radio with host John Ray

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

In this episode of North Fulton Business Radio, host John Ray welcomes Todd Sheppard, owner of Inspired Mortgage Brokers, to discuss the intricacies of the mortgage industry. They delve into Todd’s background, the benefits of working with an independent mortgage broker, and the current state of the housing market. Todd shares insights into the challenges buyers face, particularly the emphasis on payment sensitivity due to rising rates and inflation. The conversation also highlights the importance of holistic financial planning, especially for seniors, and explores the often misunderstood but valuable option of reverse mortgages. Throughout the discussion, Todd emphasizes the need for empathy, detailed communication, and personalized service to alleviate the stress associated with mortgage processes.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard, Inspired Mortgage Brokers
Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard was drawn to the mortgage industry for its fast-paced environment and the opportunity to help people. As company founder, he is tasked with finding the best wholesale lenders and technology companies with which to partner. As a hands-on loan officer, he is the first point of contact for many Inspired Mortgage Broker customers. Our clients are often surprised to learn that our company owner has a hand in completing their pre-approvals, quoting their rates, and discussing their program options. He also enjoys building lasting and mutually beneficial connections with our referral partners.

Often described as energetic, compassionate, approachable, and creative, over the course of his career, Todd has worked with everyone from first-time homebuyers and recent retirees to business executives and high net-worth clients. With an innate understanding of each segment and their diverse needs, he has closed on everything from starter homes to luxury beachfront properties. Todd gains his greatest rewards from helping people achieve their dreams of home ownership or their vision of a comfortable retirement. He finds joy in saying “YES” when other mortgage lenders have said no, and he takes pride in putting people at ease and instilling them with confidence. He also enjoys helping his referral partners grow their businesses.

For Todd, his vision of an “inspired life” is one where he has the freedom and ability to do whatever it takes to help his customers and referral partners succeed. His love of his work is apparent in every contact and positive impact he makes.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Todd Sheppard: Inspired Mortgage Brokers
02:21 Understanding Independent Mortgage Brokers
03:01 Todd’s Journey into Mortgages
03:49 Navigating the Mortgage Process
07:14 Current Housing Market Trends
10:31 Mortgage Industry Insights
15:12 Special Focus: Seniors and Mortgages
21:50 Reverse Mortgages: A Viable Option?
25:32 Success Stories and Final Thoughts
28:24 Closing Remarks and Announcements

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective
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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective, on North Fulton Business Radio with host John Ray

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Darrell Noe, Seventy Seven Collective

Darrell Noe, Seventy Seven Collective
Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

Seventy Seven CollectiveAt the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

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Empowering Professional Presence, with Eileen Nebhut, Venus Rising, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Empowering Professional Presence, with Eileen Nebhut, Venus Rising
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Empowering Professional Presence, with Eileen Nebhut, Venus Rising, on North Fulton Business Radio with host John Ray

Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

In this episode of North Fulton Business Radio, host John Ray interviews Eileen Nebhut, founder and CEO of Venus Rising, an image consulting firm. Eileen shares her journey from business school to starting her own company, leveraging her unique experiences and passion for helping individuals with their personal branding and executive presence. She discusses the importance of image in professional success, especially for executive women, and how Venus Rising uses a combination of technology and human-powered services to enhance clients’ confidence and ensure their personal and professional presentation aligns with their goals. The conversation also touches on the impacts of COVID-19 on personal branding, the company’s expansion into B2B services, and their future plans for working with young professionals and graduate students. Success stories highlight the transformative impact of Eileen’s work on her clients’ careers and personal confidence.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Eileen Nebhut, Venus Rising

Eileen Nebhut, Venus Rising
Eileen Nebhut, Venus Rising

Eileen Nebhut is an accomplished image consultant and the visionary founder of Venus Rising, an agency that helps high-performing executives align their personal image with their professional ambitions. With a dynamic career spanning over three decades, Eileen has navigated leadership roles in publishing, energy efficiency, and financial technology before channeling her wealth of expertise into entrepreneurship.

Throughout her corporate tenure, Eileen developed a nuanced understanding of how personal image impacts professional success. From consulting global teams to advising executives on presenting themselves with confidence, she became the go-to resource for colleagues and peers seeking guidance on personal style and branding. Her innate talent for visual storytelling and strategic problem-solving ultimately inspired her to launch Venus Rising.

Founded in 2022, Venus Rising builds on Eileen’s lifelong passion for empowering individuals through style. By combining her corporate acumen with her intuitive approach to personal branding, Eileen has transformed how executives perceive and project their image in high-stakes environments. Her work has been featured in publications like Simply Buckhead, Canvas Rebel, and Atlanta Trend, cementing Venus Rising as a leading name in executive image consulting.

Eileen holds an MBA and is certified in executive coaching, which allows her to guide clients through transformations that are both strategic and deeply personal. Her mission is simple: to give leaders the tools and confidence to make their image an asset, aligning their external presence with their internal brilliance.

Whether working with CEOs, CMOs, or entrepreneurs, Eileen empowers her clients to step into their full potential, creating an undeniable impact at every stage of their career.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:37 Meet Eileen Nebhut, Venus Rising
01:46 The Importance of Personal Branding
02:28 Eileen’s Journey and Inspiration
06:49 Impact of COVID on Personal Branding
10:55 Venus Rising’s Services and Clients
13:21 Challenges and Misconceptions in Image Consulting
18:49 Working with Young Professionals
26:25 Success Stories and Client Impact
30:25 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group
North Fulton Business Radio
Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group
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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason, Founder and CEO, OPA Health Group
Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

LinkedIn

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

OPA Staffing: Website | LinkedIn | Instagram | Facebook
OPA Home Care: Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart

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Empowering Young Girls in Golf, with Emmy Martin, Played With Heart, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Empowering Young Girls in Golf, with Emmy Martin, Played With Heart
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Empowering Young Girls in Golf, with Emmy Martin, Played With Heart, on North Fulton Business Radio with host John Ray

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart (North Fulton Business Radio, Episode 862)

In this episode of North Fulton Business Radio, host John Ray speaks with Emmy Martin, Founder and President of Played With Heart. Despite facing barriers growing up, Emmy’s passion for golf led her to start this non-profit organization dedicated to introducing girls aged four to ten to golf in a fun and girl-friendly environment. Emmy discusses the unique aspects of her program, including the emphasis on community, team camaraderie, and mentorship from female college and professional golfers. She also highlights the benefits of golf for young girls, both on and off the course. Listeners will gain insights into how the program operates, its growth, and the positive impact it’s having on young participants.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Emmy Martin, Founder and President, Played with Heart

Emmy Martin, Played with Heart
Emmy Martin, Founder and President, Played with Heart

Emmy Martin is a former collegiate and professional golfer who has dedicated her career to empowering young female athletes through golf. Growing up in Florida, Emmy initially pursued gymnastics but transitioned to golf at the age of 12. She went on to play at Texas Christian University (TCU), where she distinguished herself as a top competitor and set school records. After college, Emmy competed professionally on the Epson Tour, gaining valuable experience and insight into the sport at a high level.

Driven by a passion to give back and inspire the next generation, Emmy founded Played with Heart Inc., a nonprofit organization focused on making golf accessible and exciting for girls. Starting with sending care packages of golf apparel to young players, she has expanded her mission to include mentorship and leadership development.

Emmy currently serves as the Women’s Golf Ambassador at The Golf Club of Georgia and Horseshoe Bend Country Club, where she leads programs designed to foster confidence, community, and lifelong skills through golf. Her vision is to change the narrative around women’s golf and ensure every girl has the opportunity to experience the joy and empowerment the game can bring.

LinkedIn

Played with Heart

Played with Heart Inc. is a 501(c)(3) nonprofit organization focused on inspiring and empowering the next generation of female golfers. Its mission is to provide young girls with engaging and accessible opportunities to learn and excel in golf while also highlighting the sport’s broader values of community, mentorship, empowerment, and camaraderie.

The organization’s flagship initiative, the Played with Heart Golf Girls League, introduces girls to golf in a fun, girl-friendly environment and nurtures a supportive community where participants can learn and grow together. The league is led by female professional golfers and college players who serve as mentors and role models, emphasizing leadership and personal development.

Played with Heart is based at The Golf Club of Georgia, a premier private club in Atlanta, which supports the organization’s mission and provides top-tier facilities for its programs.

Website | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Emmy Martin, Founder of Played with Heart
01:58 The Journey to Golf: Emmy’s Story
03:28 The Mission of Played with Heart
06:17 Program Details and Structure
10:18 Expanding the Program
11:00 The Benefits of Golf for Girls
12:35 How to Get Involved
15:46 Conclusion and Final Thoughts
16:12 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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