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LeeAnn Maxwell, Vixen Vodka and The Maxwell Adventure Team of Century 21 Connect Realty

March 7, 2023 by John Ray

LeeAnn Maxwell, The Maxwell Adventure Team of Century 21 Connect Realty
North Fulton Business Radio
LeeAnn Maxwell, Vixen Vodka and The Maxwell Adventure Team of Century 21 Connect Realty
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LeeAnn Maxwell, The Maxwell Adventure Team of Century 21 Connect Realty

LeeAnn Maxwell, Vixen Vodka and The Maxwell Adventure Team of Century 21 Connect Realty (North Fulton Business Radio, Episode 616)

On this edition of North Fulton Business Radio, LeeAnn Maxwell, Founder, and Realtor at The Maxwell Adventure Team of Century 21 Connect Realty joined host John Ray to discuss how she got started in real estate, how and why she started Vixen Vodka, advice for those looking to sell their home, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The Maxwell Adventure Team of Century 21 Connect Realty

In this business, it’s all about building relationships. That’s especially true with The Maxwell Adventure Team.  Your local Real Estate Guides, LeeAnn & Phillip, provide the current and future residents of Georgia with up-to-date and accurate community information.

LeeAnn and Phillip Maxwell are ready to take you on your OWN real estate adventure. They’ve helped buyers and sellers from the mountains of Ellijay and Blue Ridge, Georgia to the sandy shores of St. Simons Island, Georgia. Specializing in residential properties in metro Atlanta, they bring a wealth of information about the local real estate market and are experts in negotiation on both the buying AND selling side.

LeeAnn has an extensive background in residential mortgage lending, which is always a tremendous help in navigating the tricky financial waters of each transaction. Both Phillip and LeeAnn have been recognized as Top 5% producers by the Atlanta Board of REALTORS as well as being named Centurion Top Producers within the Global Century 21 organization. They work with first-time homebuyers, veterans, investors, estate sales, those who are transferring into or out of the Atlanta area, and, of course, those who want/need to upsize or downsize. The Maxwell Adventure Team is ready to help you on your next adventure!

Website | LinkedIn | Facebook | Instagram

LeeAnn Maxwell, Vixen Vodka and The Maxwell Adventure Team of Century 21 Connect Realty

LeeAnn Maxwell, Vixen Vodka and The Maxwell Adventure Team of Century 21 Connect Realty

LeeAnn Maxwell spent over 28 years in the financial industry (moving from loan processor to loan officer to underwriting and ultimately managing a foreclosure department at a local law firm).  She spent about as long in her first marriage.

Once both those chapters were over, LeeAnn realized a few things: first, she wanted more out of life; and second, she wanted to rediscover herself. She wanted to find the woman she used to be, and the one she always wished she had the courage to become.

It was 2009 NYE when she made two resolutions: one – to not ask why but to ask why not and two – to never turn down an invitation because you never know who you’re going to meet.

The first resolution brought her to start Vixen Vodka, as after a girls’ trip to St. Simons Island, Georgia, she and her girlfriend asked each other, “Why not start a vodka company?” And the second gave her the courage to meet Phillip, the man who would become her second husband and biggest fan.

LeeAnn became the CEO of Vixen Vodka, learning how to trademark, how to raise a million dollars, and how to navigate the tricky waters of the liquor industry along the way. While Vixen is still on the shelf, it is not paying the bills so she and Phillip formed The Maxwell Adventure Team and are the number one team for their Century 21 Office as well as consistently in the top 5% of the Atlanta Realtors Association.

She LOVES helping buyers and sellers on their next adventure and Vixen makes a great closing gift! Her social media for the brands blend seamlessly and have taken on a life of their own with her quest to find the craziest, creepiest houses or rooms, along with tips and tricks for decluttering, staging, and more! Be sure and follow her!

If you ask LeeAnn what the main message she wants people to take away from her story is, she’d tell you plainly – to embrace life, believe in yourself, and go for it (whatever your “it” is).

LinkedIn | Instagram

Questions and Topics

  • Where did the idea for Vixen Vodka come from and how did you get started?
  • Do you have a background in the liquor industry?
  • Is Vixen Vodka still available at stores?
  • Why did you get into real estate?
  • How do you do both?
  • What is your background in the real estate industry?
  • How are you working to help others (besides serving them cocktails or helping them on their real estate adventure)?
  • Talk about the book and coaching program.

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Century 21 Connect Realty, John Ray, LeeAnn Maxwell, North Fulton Business Radio, North Fulton Business Radio X, North Fulton Radio, Office Angels, real estate, renasant bank, The Maxwell Adventure Team, The Maxwell Adventure Team of Century 21 Connect Realty, Vixen Vodka, vodka

Pay Per Click Advertising

March 7, 2015 by angishields

Midtown Business Radio
Midtown Business Radio
Pay Per Click Advertising
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Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts.  We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely.  Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc).  We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know.  I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them.  We hope you enjoy our show and subscribe to the podcast.  Let us hear from you with feedback, guest recommendations, and where you’re listening from.  If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers.  Thank you for listening to us!  Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish  Twitter 16x16  Facebook  Linkedin  youtube logo  google-plus-logo-red-265px

Jellyfish

  • CEO, Avenue J Development LLC
  • Previous Board of Directors member, Toolbank Baltimore
  • >10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation  Twitter  LinkedIn  Facebook

 

HEAR LARA’S FULL INTERVIEW HERE

Nowaccount Network Corporation

  • MBA Harvard Business School
  • Former Adjunct Professor of Finance, Georgia Institute of Technology
  • Board of Directors, Georgia Regional Transportation Authority
  • Owner, Insomnia Group
  • Chairman of the Board, Atlanta Heights Charter School
  • Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka  Facebook  Twitter  LinkedIn  Pinterest

 

HEAR LEEANN’S FULL INTERVIEW HERE

Vixen Vodka

  • 28 years experience in finance sector
  • former Director, Client Services of AccousTech Music Productions
  • Crossfit fan
  • 50% Firecracker
  • 50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry  Facebook  Twitter 16x16

JR Revelry

  • 17 years of experience in alcohol beverage industry
  • Successful entrepreneur
  • Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
  • BA, Boston University
  • Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile  google-plus-logo-red-265px  Facebook  Twitter 16x16  Linkedin  

HEAR RON’S FULL INTERVIEW HERE

SionicMobile

  • Founder and Former CEO, Urban Informatics Corporation
  • >19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
  • Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics  Linkedin  Twitter 16x16

 

HEAR MARIO’S FULL INTERVIEW HERE

Predikto Analytics

  • > 15 years of experience developing transformational technology solutions for Fortune 500 companies
  • Former Director, North America Oracle Master Data Management practice
  • MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
  • Fluent in Spanish
 Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Tagged With: conversion, corporate collections, customer loyalty, CW Hall, digital advertising, digital marketing, digital payments, digital rewards, digital strategy, echeck, eCommerce, Eric Jones, factoring, google, Google AdWords, high-value assets, ION Loyalty, ION Rewards, landing page, Lara Hodgson, lead generation, LeeAnn Maxwell, Manufacturing, Mario Montag, merchant services, Midtown Business Radio, NOWaccount, oil & gas, pay per click advertising, predictive analytics, Predikto Analytics, railroad, Rick Tapia, Ron Herman, search engine marketing, SEM, SEO, SionicMobile, small business loan, Transportation, Vixen Vodka, vodka

Three Fantastic Female Entrepreneurs

December 16, 2014 by angishields

Midtown Business Radio
Midtown Business Radio
Three Fantastic Female Entrepreneurs
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women

Three Fantastic Female Entrepreneurs

This week I got to sit down with Three Fantastic Entrepreneurs from the Atlanta area. Diana Keough, CEO and founder of ShareWIK Media Group (Share What I Know), LeeAnn Maxwell, Co-Founder of Vixen Vodka, and Lara Hodgson, multiple-time successful entrepreneur and CEO/Founder of NOWaccount.  We talked about some of the challenges they faced as women launching their own businesses, hear what they believe helped them succeed as entrepreneurs, and advice they offer for women contemplating starting a business of their own.  For the longest time most of us would envision a man when thinking “CEO” or “Doctor”, or even “Entrepreneur”.  And, as our guests shared, many times they’re the only female CEO/Entrepreneur in a room full of men.  Times are slowly but surely changing.  And today many women are launching successful brands and businesses, some of which are now global brands.

ShareWIK Media Group is a licensed content-generating group, producing high quality, interesting content across all media types for use in population health management efforts, inbound marketing/branding, testimonial content, and pertinent health optimization content.  Diana talked about her transition from a journalist for the Plains Dealer newspaper to a Chief Executive Officer in a leadership role.  She says, “If you are not surrounding yourself with people who are better than you and open to the fact that you might be wrong; or they might have a better idea on how to do things, then you’re not going to grow.”  Over the weeks since I met Diana I’ve had the opportunity to meet several of the folks who make up the team at ShareWIK and seen some of their work.  I can tell you: if your organization or agency needs to move an initiative or your business forward and you rely heavily on engaging your target audience to drive awareness you MUST include ShareWIK Media Group on your shortlist of content providers.  At their core, the people at ShareWIK Media Group are journalists with expertise across all media types.  On top of journalistic skills they bring knowledge and expertise within the healthcare journalism space as well.

Vixen Vodka is an EXCELLENT vodka that was born out of a trip to St. Simons Island, GA where two friends, drinking cocktails by the pool, decided they should launch their own vodka, branded and tailored for women.  As LeeAnn says, “We came home, sobered up, and remembered it was a great idea.”  “A dream without action is merely a fantasy.”  It took them 2 years from beach to shelf.  She shared how she and her good friend (also a woman) broke into the spirits business, starting with ZERO knowledge of how to make vodka much less how to bring one to market.  After being told her idea was fantastic by a business consultant he turned around and told them, “I’ll never work.  The spirits industry is a Good Ol’ Boys network.  Those men will chew you up and spit  you out!”  That was several years ago and now the brand is adding more states to the seven states where they’re currently sold.

NOWaccount got started as a solution to a problem Lara Hodgson encountered as an entrepreneur with an earlier business, the impact of not having access to cash that is tied up holding unpaid invoices, particularly when they aged for several weeks (or more).  She firmly believes that a successful business needs to have people behind them who are providing the product/service to solve a particular problem for their customer more so than “to sell lots of ‘X’ and make lots of money because it’s a great product”.  She said, “So many people come up with a great idea and they fall in love with the ‘What’.  They fall in love with the widget or the product.  And if your ego and your passion is in the product then they are going to woefully un-deliver.  But if your ego and your passion are in the “So What?” and the impact and the problem you’re solving then the sky’s the limit.”  NOWaccount is a merchant services company that provides the B2B company with access to capital by selling slower-paying invoice accounts within 2-5 days for basically the same cost as accepting a credit card.  Their solution is invisible to their client’s customers, has no minimum time commitment, and includes only those accounts selected by the B2B they’re helping.  The NOWaccount option gives businesses the capital they need to accept larger orders, add staff, often enabling them grow larger and faster than was possible before.

Special Guests:

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation  Twitter  LinkedIn  Facebook

Nowaccount Network Corporation
Lara O’Connor-Hodgson of Nowaccount Network Corporation
  • MBA Harvard Business School
  • Former Adjunct Professor of Finance, Georgia Institute of Technology
  • Board of Directors, Georgia Regional Transportation Authority
  • Owner, Insomnia Group
  • Chairman of the Board, Atlanta Heights Charter School
  • Second Language–Japanese

Diana Keough, CEO/Founder of ShareWIK.com  facebook_logo_small3  twitter_logo_small  linkedin_small1  Pinterest-logo  google-plus-logo-red-265px  

ShareWIK.com

  • Journalism Instructor/Guest Lecturer, Emory University
  • Member, Koles College of Business Advisory Board, Kennsaw State University
  • Former Front Page Series Writer, The Plain Dealer
  • Former Reporter/Commentator, WKSU
  • Co-author, “Building a Business, Building a Life: The Incredible Life of a Woman Business Owner”

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka  Facebook  Twitter  LinkedIn  Pinterest

Vixen Vodka

  • 28 years experience in finance sector
  • former Director, Client Services of AccousTech Music Productions
  • Crossfit fan
  • 50% Firecracker
  • 50% Do-It-Yourself Woman

Tagged With: content generation, CW Hall, DSO, Entrepreneurs, factoring, GE Healthcare, healthcare journalism, healthcare journalist, insuror, Lara Hodgson, licensed content, liquor, merchant services, Midtown Business Radio, National Public Radio, NOWaccount, NPR, payer, Plain Dealer Newspaper, ShareWIK Media Group, ShareWIK.com, small business loans, Spirits, start up, storytelling, Vixen Vodka, vodka

Vixen Vodka and JR Revelry Bourbon

September 16, 2014 by angishields

Midtown Business Radio
Midtown Business Radio
Vixen Vodka and JR Revelry Bourbon
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Vixen Vodka
CW & Schwegman talk spirits with Rick Tapia and LeeAnn Maxwell

Vixen Vodka and JR Revelry Bourbon

Vixen Vodka was conceived by LeeAnn Maxwell and Carrie King after a girls’ trip to St. Simons Island in Georgia. It was an idea that came to fruition after a few slightly dirty martinis and several sun-soaked hours lying by the pool. An idea that took root and took hold of friends who wanted to make a difference in their lives; it was their why not moment. After all, women like to hang out, chill out and drink vodka just like the boys. But research and focus groups showed that no vodka brand currently on the market tapped into targeting women. In fact, it was a boys’ club waiting for a revolution. So they decided to raise their glasses to toast an idea that eventually became Vixen Vodka. This award winning company is poised for national expansion and is the perfect marriage of a sexy flirty brand and the smoothest gluten-free vodka you’ll ever taste.  Schwegman and CW can attest to how great it tastes!

I had a chance introduction with Rick Tapia of La Bodega Interacional and founder of JR Revelry Bourbon during his appearance on our sister show “Let’s Talk Small Business“, sponsored by the Georgia Minority Supplier Developmental Council (GMSDC) just before we were going to be talking with LeeAnn of Vixen Vodka on Midtown Business.  On “Let’s Talk Small Business” he was celebrating Hispanic Heritage Month while talking about his involvement with the GMSDC and the launch of his new product.  Given the chance to sit down with two innovative entrepreneurs who were launching their own brand of spirits we were glad he was able to stick around and talk more about how JR Revelry came to be.  La Bodega Internacional is a wholly minority-owned producer of specialty craft premium spirits.  Rick spent 17 years in the alcohol beverage industry, gaining experience in the gamut of business roles from accounting to brand marketing and more.  He knew he wanted to have his own line of spirits and ultimately decided to plant his flag and leverage his working knowledge of the business to develop his own small batch bourbon.  He partnered with a well-respected distillery (SPEAKeasy Spirits) in Tennessee to produce JR Revelry, a combination of what he describes as “Some expected and some unexpected” flavor profiles in this excellent bourbon.  JR Revelry will begin to hit the shelves later in 2014 and expanding in early 2015.  Schwegman and CW are pleased to have been able to sample one of the bottles from his first 20 case batch!

Special Guests

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka  Facebook  Twitter  LinkedIn  Pinterest

Vixen Vodka

  • 28 years experience in finance sector
  • former Director, Client Services of AccousTech Music Productions
  • Crossfit fan
  • 50% Firecracker
  • 50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry  Facebook  Twitter 16x16

JR Revelry

  • 17 years of experience in alcohol beverage industry
  • Successful entrepreneur
  • Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
  • BA, Boston University
  • Speaks Fluent Spanish

 

Tagged With: CW Hall, Dave Schwegman, david schwegman, distillery, dr. david schwegman, Dr. Schwegman, LeeAnn Maxwell, Rick Tapia, Spirits, vixen, Vixen Vodka, vixens, vodka

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