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FitLife EXPO 2025 with Tracie Morse, North Atlanta FitLife

September 22, 2025 by John Ray

North Fulton Business Radio

FitLife EXPO 2025 with Tracie Morse, North Atlanta FitLife

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FitLife EXPO 2025 with Tracie Morse, North Atlanta FitLife (North Fulton Business Radio, Episode 902)

Tracie Morse, publisher and owner of North Atlanta FitLife and host of the FitLife EXPO, joined host John Ray on North Fulton Business Radio. Tracie shared her journey from hospitality and pharmaceuticals to launching a lifestyle and wellness magazine that connects, encourages, and inspires the North Atlanta community. She discussed the evolution of North Atlanta FitLife into a hub for health, fitness, and lifestyle businesses, as well as the growth of the annual FitLife EXPO. Now in its fifth year, the EXPO features fitness classes, vendors, kids’ activities, and charitable tie-ins, creating a community-wide celebration of wellness. Tracie also highlighted success stories from advertisers and vendors who have seen tangible results through participation.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

North Atlanta FitLife serves as a lifestyle and wellness brand through print, digital, events, and community engagement.
The FitLife EXPO is a free annual event in downtown Alpharetta featuring over 50 vendors, fitness classes, children’s activities, and charitable initiatives.
Coca-Cola and the City of Alpharetta are long-time partners of the EXPO, underscoring its credibility and reach.
Businesses benefit from exposure in the magazine and at the EXPO, connecting with health-conscious consumers across the region.
Tracie’s mission is to connect, encourage, and inspire people to live more active, healthy, and beautiful lives.

Topics Discussed in This Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:59 Meet Tracie Morse: Publisher and Owner, North Atlanta FitLife
02:29 The Mission of North Atlanta FitLife
03:31 Tracie’s Journey and Passion for People
04:33 The Growth and Content of the Magazine
06:14 Expanding Beyond Print: Digital and Community Involvement
08:22 The Fit Life Expo: A Community Event
14:46 What to Expect at the FitLife Expo 2025
20:12 Future Plans and Success Stories
23:32 Conclusion and Final Thoughts

North Atlanta FitLife & FitLife EXPO

North Atlanta FitLife is North Atlanta’s premier multimedia lifestyle, health, and fitness brand featuring promotion in print, digital and social media marketing, and community events.

North Atlanta FitLife connects our community with businesses, practices, individuals, activities, events, and content that encourage and inspire you to live an active, healthy, beautiful, and fit life.

The FitLife EXPO is a vibrant community event taking place in Alpharetta City Center in the fall, featuring an array of activities focused on health and wellness. Attendees can enjoy health and wellness vendors, interactive experiences, giveaways, family fun, a food drive, health screenings, free fitness classes, music, and more, including a JumboTron for live event features.

Website | Instagram | Facebook

Tracie Morse, Owner/Publisher at North Atlanta FitLife & FitLife EXPO

Tracie Morse is the founder and publisher of North Atlanta FitLife, a lifestyle, health, and fitness magazine with a mission to connect, encourage, and inspire the community to live more active, healthy, and beautiful lives. She is also the creator of the annual FitLife EXPO, now entering its fifth year, which has grown into one of North Atlanta’s premier community events focused on health, wellness, and connection.

A native of Baton Rouge, Louisiana, and a proud graduate of LSU, Tracie began her career in Washington, D.C. with the Ritz-Carlton Hotel Company. After relocating to Atlanta, she worked on a political campaign and later co-founded a pharmaceutical export business. She eventually transitioned into pharmaceutical sales with a Johnson & Johnson company, Janssen Pharmaceutica, before focusing her career on sales-related entrepreneurial ventures that aligned with her passion for health, wellness, and community impact.

Having called Atlanta home for over 25 years, Tracie combines her extensive background in sales and entrepreneurship with her passion for uplifting the local community. She is also a proud mother of three sons and embraces her new chapter as an empty nester.

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6

June 28, 2018 by Karen

Phoenix Business Radio

CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6

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CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6

In this episode of Culture Crush Rx we explored company culture from the standpoint of first identifying your true values as a company. We discuss the differences between aspirational values (the ones you want to live) and those you actually exhibit. Jennifer and Eric shed light on how to identify the disconnects and then shift into a healthier company culture where everyone feels heard and appreciated.

Whether you’re leading an established company or looking to cultivate culture in a startup, you’ll find some great advice in this episode! We talk about finding clarity in creating or updating core values, how to identify culture fit when hiring, and how to create a caring environment where those who choose to self-select out of a company feel supported. We also crack a few jokes – and yes, we think we’re a pretty entertaining group!

Resound believes your organization is remarkable…but maybe your brand isn’t. They help organizations discover their remarkable stories and build authentic brands around them to engaged customers in a compelling way that makes them come back for more.

Based in Tempe, Arizona, this branding and marketing team is passionate about not only building new brands, but also refining and redefining existing brands that need a little shot in the arm.

Eric Myers uses his chameleon-like background to lead Resound’s day-to-day client and creative operations. His unique mix of leadership, content development, client services, and training skills (not to mention his previous law enforcement experience) help him blend into the internal team and external client surroundings.

“Being exposed to government, big business, startups, and small companies has really helped me learn the dynamics at play in each setting. And while each type of organization has its ups and downs, being part of a smaller business and helping others grow seems to be a sweet spot for me. I love developing relationships with clients and teammates, and I’m always hungry to find out how I can best serve them.”

Eric is an accomplished facilitator, speaker, trainer, team leader, actor, and voiceover artist who has conducted programs for top-ranked Fortune companies as well as smaller businesses. He has also served on the board of directors for a local drowning prevention organization and spent countless hours volunteering to lead worship for a few local churches.

In his “me time” you might find Eric playing guitar and singing, sipping a fine glass of wine or a cordial of whiskey (neat, please), or hiking some remote peak in northern Arizona.

Connect with Eric on LinkedIn and follow Resound on Twitter, Facebook and Instagram.

Even the most growth-oriented businesses hit a ceiling at some point in their journey. MAC6 provides the collaborative space and culture-focused leadership programs that push conscious leaders to conquer the complexities and scale their business.

Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior. As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture focused leadership programs with organizations of all sizes to integrate the company’s values and create higher performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

MAC6 Conscious Workspace

1430 W. Broadway Rd., Suite 201

Tempe, AZ 85282

ABOUT CULTURE CRUSH Rx

Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.

Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.

If company culture isn’t consciously created, it will still be created.

ABOUT YOUR HOST

Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at deb@anahatamarketing.com and on Linkedin.

Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

June 16, 2018 by Karen

Phoenix Business Radio

Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

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Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

Storytelling has become a buzzword in a lot of business circles lately. What’s it all about? In this episode of Phoenix Business Radio, we hear from Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit about how important it is to craft the right messages (aka stories) as a leader and business owner. Listen in to learn about the art and science behind this fantastic and natural form of influential communication and weigh in on the conversation. We’d love to hear from you.

Anahata Marketing is a Phoenix-based marketing and strategic communications consultancy, providing brand awareness, public relations and content marketing strategies for clients offering products and services that help people live, work, and feel better. The team has been promoting clients in the Valley for more than 15 years landing features locally and nationally in many top-tier publications including Entrepreneur, Inc., Fast Company, Shape, Men’s Health, Refinery29, The Today Show, CNN, Redbook, The LA Times, KTLA, AZ Family, ABC 15, 12 News, CBS 5, Fox 10, and much, much more. In addition, they work with clients to establish industry expertise with contributed content, blog and website content and thought leadership pieces.

Anahata is a Sanskrit word for the heart chakra and its meanings include: infinite, unstruck, unbeaten, and boundless. Anahata Marketing works with clients on a heartfelt mission to find what’s meaningful to their audiences and craft messages and strategies that enable them to resonate with and engage with customers so they become brand evangelists. The team is made up of people people — they love to uncover what motivates others and moves them to action, and do so with an approach of seeking first to understand, and then to spark curiosity and conversation.

Deb Caron is the owner and principal consultant at Anahata Marketing. She has worked with wide array of clients spanning nearly every industry, both in B2B communications and B2C. She’s also a registered yoga teacher and holds a special passion for working health, fitness, wellness and beauty brands. She has a unique ability to harness her empathic nature to help companies see themselves from their customers’ perspective and create connections with their marketing. Deb is also fascinated by company culture and how fostering a people-first workplace helps companies prosper. She’s taking this passion to the Phoenix Business RadioX airwaves later this month as the host of the new show Culture Crush Rx. She’ll be chatting with local thought leaders, CEOs and motivational experts to highlight the companies we’re crushing on for great culture right now and uncover the secrets to crush it in your own business.

Connect with Deb on LinkedIn and follow Anahata Marketing on Facebook.

Dr. Adrian McIntyre is a cultural anthropologist, media personality, and internationally recognized authority on human communication. He has worked in over 30 countries and spent nearly a decade in the Middle East and Africa as a researcher, journalist, educator, and media spokesperson for two of the largest humanitarian relief agencies in the world.

Adrian grew up in his dad’s radio station and has been storytelling on stages and in the media since he was five years old. He reported for Newsweek during the run-up to the invasion of Iraq in 2003, then traveled to Baghdad as a member of the crisis response teams for Mercy Corps and Oxfam.

When extreme violence forced aid agencies to withdraw from Iraq, Adrian moved to Sudan to work as a media officer and communication strategist. For 14 months he was Oxfam’s field-based spokesperson on the crisis in Darfur, helping to make that conflict the biggest news story of 2004. His hundreds of media appearances reached millions of people via major news outlets such as the BBC, CNN, National Public Radio, FOX News Online, and the New York Times, as well as regional newspapers and radio stations throughout North America and Europe.

Dr. McIntyre earned a PhD in cultural anthropology from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation research fellow. He remained there an adjunct professor until 2012, when he left the university to teach and train in the private sector and online.

Today, Dr. McIntyre delivers speeches and workshops on high-performance communication and culture. He also trains entrepreneurs, executives, and corporate teams to harness the power of personal storytelling, digital marketing, and media to build their personal leadership brand, boost their visibility, and accelerate the growth of their business.

Connect with Dr. McIntyre on LinkedIn, Facebook, Twitter and Instagram.