Business RadioX ®

3–5 Years Before Exit: Alignment, Pricing, Sales, Branding

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What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)
North Fulton Studio
3–5 Years Before Exit: Alignment, Pricing, Sales, Branding
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What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

This episode of The Exit Exchange reprises a live XPX Atlanta luncheon featuring Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost on what business owners should be doing three to five years before exit.

The conversation focuses on four areas that can materially affect valuation long before a company goes to market: leadership alignment, pricing, sales, and branding. Rather than rehashing legal and tax issues, this panel looks at the less obvious drivers of enterprise value, the ones that often take years to strengthen and do not always show up clearly on a balance sheet at first glance.

Lynda Martin discusses the importance of leadership-team health, alignment, and process discipline in building a company that is less dependent on the owner. John Ray explains why pricing is one of the most direct levers for improving margins and strengthening valuation. Mary Dombrowski explores how sales structure and business development systems create transferable value. Jeff Armacost shows how branding helps buyers and the market see the fullest true story of a company’s value.

This is a practical conversation for business owners who want to build a stronger, more salable company well before the transaction process begins, and for advisors who help them prepare early instead of scrambling late.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray Co. is a Gold Sponsor of XPX Atlanta.

Key Takeaways From This Episode

  • Most owners start thinking about exit too late. Real value improvements usually need years, not months.
  • Leadership alignment matters because buyers want a business that can run without the founder carrying everything.
  • Strong sales systems create transferable value by making revenue more consistent and less owner-dependent.
  • Pricing is one of the most direct ways to improve margins, but it only works when the company can explain and defend its value.
  • Branding helps buyers and the market see the fullest true story of the business, which can strengthen both growth and valuation.

Topics Discussed in this Episode

00:00 Introduction
00:24 Opening and why owners need to think earlier about exit
02:23 Panel introductions
06:21 Lynda Martin on leadership alignment, process, and reducing founder dependence
09:27 John Ray on the importance of pricing strategy and why pricing affects valuation
18:35 Mary Dombrowski on sales structure, founder dependence, and transferable value
28:03 Jeff Armacost on branding, positioning, and telling a stronger story
33:44 Examples of how alignment, pricing, sales, and branding changed exit value
44:01 Where to find the panelists
46:44 Close

Lynda Martin, EOS Worldwide

Lynda Martin
Lynda Martin

Lynda Martin has been walking alongside small and mid-sized business owners since the late 1990s, helping them navigate growth, challenges, and big decisions with clarity and confidence. Over the years, Lynda has provided steady guidance to leadership teams during nearly a dozen successful business exits. For the past 13 years, Lynda has served as an EOS Implementer®, bringing practical wisdom, honest conversations, and proven tools to help companies become stronger and healthier. Known for her calm presence and no-nonsense insight, Lynda helps leaders build businesses they’re proud of and lives they enjoy.

Website | LinkedIn

John Ray, John Ray Co.

John Ray
John Ray

John helps professional service business owners increase enterprise value years before exit through pricing strategy. Pricing is often the most direct lever for raising margins without adding headcount, and stronger margins translate into a stronger valuation. He advises consultants, attorneys, coaches, and fractional executives on value-based pricing, proposals, and business development. John brings 13 years as an independent business owner advising expert practitioners, plus earlier finance and M&A experience, including at J.P. Morgan. He is the author of The Generosity Mindset and host of two podcasts, The Price and Value Journey and North Fulton Business Radio.

Website | LinkedIn

Mary Dombrowski, Strategic Inflection Advisory

Mary Dombrowski
Mary Dombrowski

Mary Dombrowski is the founder of Strategic Inflection Advisory, where she partners with business owners to build scalable, salable companies well before they’re considering exit. As a strategic advisor, Mary specializes in creating business development and sales structures that generate transferable value. Her work transforms founder-dependent businesses into assets that can operate—and sell—without the owner. With 20+ years in revenue leadership, Mary helps clients achieve sustainable growth and build businesses positioned for successful exit.

Website | LinkedIn

Jeff Armacost, Build Brand Capital

Jeff Armacost
Jeff Armacost

For 25+ years Jeff has guided successful, standout brand development for 100s of companies and organizations of all kinds. Business owners and CEOs call on Jeff as a thinking partner to build their brand and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on Jeff when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition. Experienced business advisors pull Jeff in—and if needed, his team of graphic design and web development—to add big-time brand power to their clients’ marketing campaigns, new website projects, and more.

Website | LinkedIn

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray Co. is a Gold Sponsor of XPX Atlanta.

Jon Wilhoit on EOS and Building Business Traction

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Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936), with host John Ray
North Fulton Business Radio
Jon Wilhoit on EOS and Building Business Traction
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Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936), with host John Ray

Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936)

On this episode of North Fulton Business Radio, host John Ray welcomes Jon Wilhoit, Professional EOS Implementer at EOS Worldwide. Jon helps business owners and leadership teams strengthen their companies through the Entrepreneurial Operating System, focusing on three core areas: vision, traction, and health.

Jon brings over 30 years of business experience, including running his own executive search firm for 12 years. He shares how many business owners work hard to grow their companies but find themselves stuck, working 70-hour weeks instead of the freedom they envisioned. Jon explains how EOS provides tools and disciplines that help leadership teams step back from working in the business to working on the business. He discusses the importance of 90-day priorities, holding teams accountable through measurables, and addressing people issues that create friction. Jon also explains how implementing EOS can increase company valuation by demonstrating operational excellence to potential buyers.

In the interview, Jon mentioned “A Hidden Valuation Gap.” an article he wrote for Middle Market Growth, the official publication of the Association for Corporate Growth. The article examines how business owners can command higher valuations by pointing to well-run operations rather than relying solely on financial metrics.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • EOS helps business owners transition from working in the business to working on it by aligning leadership teams on vision, executing with traction through 90-day priorities and weekly measurables, and improving team health.
  • Over 80% of companies working with EOS face significant people issues, either employees who don’t fit company culture or who lack the skills to deliver in their roles.
  • Jon emphasizes that EOS is simple but not easy, requiring real discipline and commitment to the process rather than trying to augment it with other systems.
  • Implementing EOS can create a hidden valuation advantage when selling a business by demonstrating a repeatable, scalable operation that can run without the owner.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Jon Wilhoit
01:51 Jon Wilhoit introduces EOS Worldwide and his work with business owners
02:28 Jon’s background in executive search and entrepreneurial software companies
04:02 The difference between starting a business and developing a company
06:49 Shifting mindset from working in the business to working on the business
08:22 Why EOS differs from traditional consulting and coaching
09:50 The three core components: vision, traction, and health
13:28 Traction: executing with discipline and accountability through 90-day priorities
16:51 Team health and addressing people issues in organizations
19:25 Why EOS is simple but not easy, and the importance of trusting the process
22:24 Jon’s article “A Hidden Valuation Gap” and how EOS increases business value
24:24 How to know when you’re ready for EOS
28:14 Success story: architectural firm growing from 15 to 120 people in four years
30:17 How to connect with Jon Wilhoit

Jon Wilhoit, Professional EOS Implementer

Jon Wilhoit has spent over 30 years helping companies elevate their performance. After receiving an undergraduate degree from the University of Georgia and MBA from the University of Texas, Jon helped small and medium sized Atlanta businesses with their commercial insurance programs. From there, he leveraged his insurance experience in providing technical staffing solutions to insurance industry carriers and agencies (EDS, Syntel, and IMR Global).

Jon felt the call to entrepreneurship and launched Elite Sales Professionals, an executive search firm that pulled all his experiences together. The firm specialized in high-level sales and sales management positions for boutique insurance software companies. He ran the company for 12 years before being recruiting himself to join the sales performance management solution leader CallidusCloud.

Jon was an award-winning leader with Callidus until they were acquired by SAP. Jon worked with three other entrepreneurial software companies (Medallia, Varicent, Uptempo) providing sales and marketing solutions to enterprise and mid-market clients.

Ultimately the desire to run his own show came roaring back and Jon started the company acquisition process. After evaluating many different opportunities, Jon had multiple people suggest he explore EOS, indicating his business, finance, insurance, staffing, and management experience could be valuable to SMB business owners. Once Jon dove into the EOS evaluation, the decision was easy and he launched his EOS practice.

LinkedIn

EOS Worldwide

EOS (Entrepreneurial Operating System) provides growth-oriented businesses with a complete system (think operating model, not software) for orchestrating and harmonizing all the moving parts of their business, enabling them to get better at three things: Vision, Traction, and Health.

Getting better at Vision means aligning the entire leadership team on where the company is going and how it’s going to get there. Even small deviations in leadership alignment mean teams working on divergent priorities or even in conflict with each other.

Traction means executing on the Vision with discipline and accountability so that everyone is pulling their weight and delivering the dependable performance all team members expect.

Improved Health means teams are more open, honest, and collaborative. Company culture thrives and friction, stress, and poor communication evaporate.

As a Professional EOS Implementer, Jon uses a proven process, now deployed in over 30,000 companies across the U.S., to guide clients through the EOS journey. Jon acts as Facilitator, Teacher, and Coach to help clients’ leadership teams install EOS tools customized for their unique company and then press those tools down into their organizations to elevate performance from top to bottom.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tom Valentine on Supply Chain and Logistics Solutions

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Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935), with host John Ray
North Fulton Business Radio
Tom Valentine on Supply Chain and Logistics Solutions
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Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935), with host John Ray

Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935)

On this episode of North Fulton Business Radio, host John Ray welcomes Tom Valentine, President of Valentine Solutions LLC. Valentine Solutions serves as a channel partner representing over 35 solution providers across supply chain, freight management, warehousing, fulfillment, and AI solutions. The company helps businesses with $10 million and higher in annual revenue solve complex logistics challenges while reducing costs and improving efficiency.

Tom shares how Valentine Solutions helped a healthcare supplement company save nearly $1 million in transportation costs by strategically distributing products from three locations instead of one, cutting delivery times and improving customer service. For a boat manufacturer, his team identified a 27% reduction in freight costs while saving the client 20–25 hours per week in staff time by streamlining their supply chain processes. Tom explains how logistics costs flow directly to the bottom line, impacting EBITDA and company valuation in ways that matter to private equity and business owners planning for exit strategies.

The discussion encompasses the transition from reactive problem-solving to proactive supply chain management, the significance of automation in warehousing, and Valentine Solutions’ ability to tailor its solutions to the specific challenges of each client, rather than providing only generic solutions. Tom emphasizes that his company earns revenue from solution providers, not clients, positioning Valentine Solutions as a true business partner focused on delivering measurable results.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Valentine Solutions delivers both cost savings and operational efficiency by streamlining supply chain processes, with clients seeing 20-25 hours per week in recovered staff time alongside freight cost reductions
  • Logistics costs are dollar-for-dollar expenses that flow directly to the bottom line, making freight management savings a powerful tool for improving EBITDA and increasing company valuation
  • Strategic distribution from multiple warehouse locations can dramatically reduce transportation costs while improving speed to market and customer service
  • Tom’s business model positions Valentine Solutions as a true partner since the company is compensated by solution providers rather than clients, aligning incentives around delivering measurable results

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Tom Valentine
02:01 Tom Valentine introduces Valentine Solutions LLC
02:09 Valentine Solutions’ business model as a channel partner representing 35+ solution providers
03:04 Tom’s background and passion for serving others in the logistics industry
04:22 Overview of the logistics umbrella and supply chain complexity
06:03 How Valentine Solutions manages the full supply chain for boat manufacturers
07:08 Coordinating multiple suppliers for complex manufacturing processes
08:14 Working with businesses from $10 million to Fortune 500 companies
09:04 Why most mid-sized manufacturers lack in-house logistics expertise
10:48 Common challenges facing manufacturers in supply chain and distribution
12:08 How the industry constantly changes and requires ongoing monitoring
13:00 Case study of healthcare supplement company saving nearly $1 million in transportation costs
14:41 How Valentine Solutions delivered 27% freight cost savings for boat manufacturer
15:54 A client saved 20-25 hours per week in staff time through process streamlining
17:03 Warehouse automation and workforce solutions for growing businesses
18:31 How Amazon affects warehousing and fulfillment for mid-sized companies
20:48 The impact of logistics savings on EBITDA and company valuation
23:16 How to know when you need logistics help
24:36 Case study of distributing fryer oil to 132 restaurant franchise locations
26:35 How to connect with Valentine Solutions

Tom Valentine, President, Valentine Solutions, LLC

Tom Valentine is the President of Valentine Solutions LLC, a highly regarded channel partner firm representing more than 35 best-in-class logistics, freight management, AI, supply chain, and warehousing and fulfillment solution providers. Since founding Valentine Solutions in 2010, he has helped companies from startups to Fortune 500s across manufacturing, distribution, marine, industrial, and e-commerce sectors solve domestic and global supply chain, freight management, warehousing, and fulfillment challenges by aligning the right best-in-class solution providers to each client’s unique logistics challenge while streamlining and standardizing their processes. Valentine Solutions consistently delivers measurable results, including cost reductions ranging from $50,000 to more than $2 million per client.

Tom’s leadership foundation was built at Marshall Industries, then the 4th-largest semiconductor distributor in the country, where he embraced the principles of Dr. W. Edwards Deming and learned that authenticity, integrity, and relentless customer focus are competitive advantages to successful relationships. He later entered the logistics space in 2002 as Director of Corporate Sales for a fast-growing 3PL, which was acquired by private equity in 2008. He earned his marketing degree and computer science minor from West Liberty University, where he also played quarterback. He has since become a recognized voice in the logistics community speaking on AI, supply chain solutions, resilience, freight management, optimization, tariff strategy, relationship management, and leadership. His insights have been featured on podcasts, webinars, LinkedIn, college campuses, and the popular supply chain media platform Supply Chain Now.

Outside of work, he is a devoted husband of 34 years to his wife Debora, a proud father and grandfather, an avid outdoorsman, and a newly retired middle school quarterbacks coach. His passion is helping others, and he lives by his 8 Fs: Family + Faith + Friends + Freedom + Fishing + Firearms + Food = Fun!

LinkedIn

Valentine Solutions, LLC

Valentine Solutions acts as the ideal solution provider, delivering timely and cost-effective solutions to address logistics challenges while streamlining and standardizing processes. The company typically provides hard dollar savings ranging from $50,000 to $2 million or more. Valentine Solutions represents and serves as a channel partner to 35+ top-tier solution providers to address domestic or global challenges in supply chain, AI, freight management, warehousing, fulfillment, and workforce. The company builds strong and lasting relationships resulting in measurable savings, increased profitability, improved EBITDA and valuation, and staying attached at a higher level of account management to ensure mutual success.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Eric Togneri on Business Valuation and MyBizWorth.com

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Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray
North Fulton Business Radio
Eric Togneri on Business Valuation and MyBizWorth.com
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Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray

Eric Togneri, What is My Biz Worth?, on Affordable Business Valuations and the “Determine, Build, Realize” Framework (North Fulton Business Radio, Episode 934)

On this episode of North Fulton Business Radio, host John Ray welcomes Eric Togneri, Founder and CEO of What is My Biz Worth? Eric discusses the importance of business owners knowing the accurate value of their business, noting that 85% of most business owners’ net worth is tied up in their company, yet they often have no idea what it’s worth. He explains how What is My Biz Worth? was created to make valuations accessible and affordable, helping business owners determine, build, and realize the value they’ve created.

Eric shares the backstory of founding What is My Biz Worth? and parent company Neri Capital Partners with his father 20 years ago, and how they evolved from investment banking to supporting business owners throughout their entire business lifecycle. He tells the story of a concrete company owner who thought no one would want to buy his business, only to discover it was worth millions and successfully exit years earlier than planned. Eric reveals that business owners who get intentional about building value can improve their business value by an average of 71% in just 12 months.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Most business owners have 85% or more of their net worth tied up in their business but have no clear idea what it’s actually worth, relying instead on perception rather than professional valuation
  • Business owners who get intentional about building value using proven tools and frameworks can improve their business value by an average of 71% in just 12 months
  • What is My Biz Worth? offers affordable, market-accurate valuations that help owners understand their business value at any stage, not just when they’re ready to sell
  • The “Determine, Build, Realize” framework guides business owners through understanding current value, improving that value systematically, and ultimately achieving a successful exit

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Eric Togneri
02:05 Eric Togneri introduces What is My Biz Worth?
02:40 Why most business owners don’t know what their business is worth
03:39 The shocking percentage of net worth tied up in business value
04:33 Eric’s backstory and founding Neri Capital Partners with his father
05:49 Evolution from investment bank to lifecycle business valuation services
06:45 Genesis of What is My Biz Worth?
07:38 Business owners who are shocked positively or negatively by valuation results
09:24 Common misperceptions about business value based on buddy’s sale or arbitrary multiples
11:52 How marketplace realities differ from owner perceptions
14:31 Financial versus strategic buyers and their different value calculations
17:51 The importance of getting a valuation years before selling
20:05 Building transferable value that doesn’t depend solely on the owner
22:14 Examples of value drivers in different industries
25:45 The Determine Build Realize framework explained
29:15 Success story of Boss Concrete owner who exited early after discovering true value
31:43 How to get started with MyBizWorth.com
33:25 Business owners can improve value by 71% in 12 months on average

Eric Togneri, Founder & CEO

Eric Togneri is a passionate entrepreneur and investor with over 20 years of experience in the lower-middle market. Eric founded What is My Biz Worth? to deliver affordable, actionable, market-accurate valuations for business owners who want to know the worth of their most important asset. His goal is to provide solutions that help entrepreneurs determine, build, and realize the value they have created so they can exit on top.

As the CEO and Managing Director of Neri Capital Partners, Eric leverages his expertise in deal origination, investment banking, and consumer products to facilitate successful transactions for owners and investors. He is a Certified Exit Planning Advisor and a co-founder of the Exit Planning Exchange (XPX) Atlanta Chapter, a collaborative network of professional service providers who share a vision of changing the trajectory of exit planning services in the Southeast United States.

Prior to founding Neri Capital Partners and What is My Biz Worth?, Eric had a successful corporate career in health, beauty, and wellness with L’Oreal and Wyeth, representing brands such as Advil, Robitussin, Centrum, and ChapStick. His corporate career culminated in leading Shopper Marketing and Trade Planning for North America Consumer Brands. Eric has a Bachelor’s degree in Marketing from the University of Iowa and an MBA from the University of Pittsburgh. He earned the designation of Certified Exit Planning Advisor in 2008, one of the first 100 advisors worldwide.

LinkedIn

What is My Biz Worth?

What is My Biz Worth? is the trusted source for financial advice and business valuation services. The company specializes in providing accurate, affordable, and actionable business valuations to help owners make informed decisions for their company’s future. The team of experts combines years of experience and over 1,000 valuations with data-driven analysis to give business owners the most reliable valuation possible. What is My Biz Worth? stands out by focusing on trust, expertise, and accuracy. Their commitment to exceptional service and reliable valuations reflects their values, and they provide the tools business owners need to determine, build, and realize the value of their business so they can exit on top. The parent company, Neri Capital Partners, has facilitated over 248 successful exits since its founding. Whether looking to sell a business, secure funding, or simply understand current business value, the What is My Biz Worth? team is ready to help.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Succession Planning with Steve Fisher and Bryan Preston

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Succession Planning with Steve Fisher and Bryan Preston, on Family Business Radio with host Anthony Chen
Family Business Radio
Succession Planning with Steve Fisher and Bryan Preston
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Succession Planning with Steve Fisher and Bryan Preston, on Family Business Radio with host Anthony Chen

Succession Planning with Steve Fisher and Bryan Preston (Family Business Radio, Episode 70)

In this episode of Family Business Radio, host Anthony Chen is joined by Steve Fisher from Strategy Partners Group and Bryan Preston from Gaelic Business Solutions for a candid conversation about the real challenges that prevent family businesses from growing and transitioning successfully.

Steve shares how his journey from being an engineer to becoming a longtime CFO, which included navigating a stressful acquisition and downsizing, ultimately led him to advise business owners on strategic, operational, and financial issues. He explains why most businesses plateau because the owner becomes the bottleneck, how weak financial reporting and “shoebox” accounting quietly destroy valuation, and why a buyer is purchasing the company’s future potential, not the owner’s heroic history.

Bryan draws on his corporate background and his experience growing up in a declining mill town to explain why healthy small businesses are vital to the communities they serve. He discusses the danger of running a family business like a family instead of a business, how to free up owner time by building repeatable processes and delegating effectively, and why owners should be spending a significant portion of their week working on the business instead of just in it.

Together, Steve and Bryan present practical low-hanging fruit that family business owners can address immediately, including establishing clean books and standard operating procedures, as well as tackling difficult questions about succession, legacy, and the true requirements for successfully passing the torch.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Start with the end in mind. Steve says owners should think about their exit when starting a business, as every owner will leave eventually, and the only question is how much control they will have over that transition.
  • Owner dependency kills value. Both guests note that the greater the business’s reliance on the owner’s daily involvement and crisis management, the less attractive and valuable it becomes to potential buyers or future successors.
  • Clean financials are nonnegotiable. Many family businesses rely on checkbook accounting or neglect their balance sheets and cash flow, making it difficult to run the company and even harder to sell it. Establishing solid, understandable financial statements is a foundational step.
  • Documented processes are an asset. Written, current, and consistently followed standard operating procedures make a business more turnkey, easier to scale, and significantly more appealing to successors or acquirers who need to understand how operations function without the owner’s presence.
  • Delegation is about trust and monitoring. When owners refuse to delegate responsibilities to capable team members, it often indicates a trust issue, either regarding the employee or the owner’s ability to supervise effectively. Learning to delegate tasks and then monitor the results is essential for growth.
  • Family must act like a business at work. Bryan highlights that family dynamics, charitable payroll decisions, and unresolved personal issues can undermine performance and value. Buyers will not pay to support family dynamics, so these issues must be addressed well before any transition.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:41 Meet Steve Fisher: From Engineer to CFO
02:03 The Rise of Fractional CFO Services
03:16 Challenges in Family Businesses
05:10 Succession Planning Insights
08:09 Personal Experience and Lessons Learned
10:01 Common Mistakes in Family Businesses
12:30 The Importance of Delegation
19:28 Unique Client Stories
21:53 Future Aspirations and Goals
24:52 Introduction to Bryan Preston
25:02 Bryan’s Corporate Journey
25:46 Helping Small Businesses
29:07 Challenges in Delegation
30:51 Vision and Growth
33:13 Succession Planning
36:15 Family Business Dynamics
38:15 Final Thoughts and Contact Information
43:51 Closing Remarks and Financial Advice

Steve Fisher, Founding Partner, Strategy Partners Group

Steve Fisher, Strategy Partners Group, on Family Business Radio with host Anthony Chen
Steve Fisher, Strategy Partners Group

Steve Fisher is the founder of Strategy Partners Group and brings more than 30 years of leadership experience as a CFO, management consultant, and advisor to growing companies. With a background in industrial engineering from Virginia Tech and a long tenure as CFO of a national financial services firm, he helps business owners and executive teams improve financial performance, manage risk, and build companies that are prepared for growth or exit. His expertise includes financial analysis and modeling, regulatory compliance, process improvement, and building monitoring and accountability systems that support better decision-making.

Known for making complex financial topics understandable to non-financial leaders, Steve has co-developed and delivered “Finance for Everyone,” contributed as a subject matter expert to executive training programs, and spoken to groups ranging from Emory University’s continuing education programs to private business networks. Through Strategy Partners Group, he works with C-suite leaders to design and support strategic, value-enhancing initiatives across their organizations, including succession and exit strategy planning.

Website | LinkedIn

Bryan Preston, Owner, Gaelic Business Solutions, LLC

Bryan Preston, Owner, Gaelic Business Solutions, LLC, on Family Business Radio with host Anthony Chen
Bryan Preston, Gaelic Business Solutions, LLC

Bryan Preston is the owner of Gaelic Business Solutions, LLC, a consulting firm focused on small and mid-sized businesses. He brings more than 30 years of executive experience from large organizations, where he served in roles such as Vice President of People and Culture, Senior Vice President of Talent Management and Community Relations, Interim CIO, Senior Vice President of Marketing and Product Management, Managing Director of New Product Development, Vice President and Business Unit Leader, and Vice President of Operations. Bryan holds a bachelor’s degree in quantitative economics from Framingham State University. Bryan has been married to his wife, Lori, for 39 years, and together they have three grown children and five grandchildren.

Gaelic Business Solutions partners with mid-market leaders who have outgrown basic business tactics but do not fit the mold for enterprise playbooks. Using its Mid-Market Optimization Method™, the firm provides strategic advice grounded in Bryan’s cross-industry executive experience. The focus is on practical, executive-level insight tailored for operators who want results and clarity, not theoretical frameworks or unnecessary complexity that slows execution.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Challenges in Exiting a Business, with Peter Faser, The Profitability Coach

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Challenges in Exiting a Business, with Peter Faser, The Profitability Coach
North Fulton Studio
Challenges in Exiting a Business, with Peter Faser, The Profitability Coach
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Challenges in Exiting a Business, with Peter Faser, The Profitability Coach

Challenges in Exiting a Business, with Peter Faser, The Profitability Coach

Peter Faser: I think, the first challenge you always run into is valuation expectations. Having a good understanding of what recent trades are in a specific industry is vital to understanding what your company is worth.

I think a tendency of business owners, because they live it day to day and because they’re emotionally attached to it, is to always think that it is worth X. Like anything, it is worth what someone is willing to pay for it, and especially in businesses, it is worth whether you’re running a discounted cash flow analysis or you’re running an enterprise value based on an EBITDA number.

Where I think I can be most helpful is I’ve spent a lot of time in my career helping clients get to the point where they are ready to sell. But also on the flip side, running due diligence, I worked for two years for an investment bank out of Birmingham, Alabama. And I led the due diligence team because they wanted to expand their line of business.

They wanted to bring a company into the fold, into the holding company. And getting into the weeds of what you look for, the interviews that you’re conducting, the questions you’re asking, and getting into the war room, if you will, of what are the financials really telling you. about the institution that wants to be acquired.

And when you’re on the flip side, I think having worked both sides of the trade, I think I can be very instrumental in helping business owners think through, okay, what is that going to look like for me?

Listen to Peter’s full ProfitSense with Bill McDermott interview here.

Peter Faser, The Profitability Coach

Peter Faser has over 25-years of commercial, corporate and investment banking experience.  His passion has always been helping his clients get to a better place financially, whether they are a small business or a publicly traded company.  He began his career with Trust Company Bank in Atlanta, managing a portfolio of middle-market clients and guiding them in appropriate balance sheet management and income statement efficiencies.

Peter Faser, The Profitability Coach
Peter Faser, The Profitability Coach

Peter then pivoted to specializing in the banking of other financial institutions, and for the next 17 years, Peter assisted his clients with debt and equity capital solutions to promote growth, along with providing startup capital solutions for de novo institutions.  Additionally, Peter and his team ran due diligence on potential acquisition targets in the banking space and assisted in getting his clients ready to sell.

For seven years, Peter worked with Truist Securities, where he originated a new line of business designed to help corporate and investment banking clients recognize human capital efficiencies by increasing productivity, engagement and retention levels.  Through this experience of working with over 500 clients across the country, Peter recognized that the level of advisory services offered to smaller clients was not as prevalent as it once was, and he found that most clients were so focused on running their businesses day to day that they were missing the sensitivity analysis required to move their business forward.  He has now joined forces with his former teammate, Bill McDermott, to help fill this educational gap.  He is excited to be working with The Profitability Coach and getting back to the fundamentals of helping small businesses discover the right path to profitability.

LinkedIn

The “One Minute Interview” series is produced by John Ray and the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Understanding The Importance of Regular Business Valuations, with David Hern, Sofer Advisors

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David Hern, Sofer Advisors
North Fulton Business Radio
Understanding The Importance of Regular Business Valuations, with David Hern, Sofer Advisors
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David Hern, Sofer Advisors

Understanding The Importance of Regular Business Valuations, with David Hern, Sofer Advisors (North Fulton Business Radio, Episode 736)

On this episode of North Fulton Business Radio, host John Ray talked with David Hern, CEO at Sofer Advisors. David highlighted the importance of regular business valuations and shared why it’s a key metric that businesses should track. He also talked about how valuations are tied to both tangible and intangible assets, as well as the significant role valuations play in strategic decision-making. David shared anecdotes from his career and explained how company valuations help in disputes or potential mergers. He also discussed how his firm helps businesses understand and evaluate their own worth.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

David Hern, CEO, Sofer Advisors

David Hern is the founder and chief executive officer of Sofer® Advisors, LLC, focusing on business advisory services related to litigation assistance, estate and tax planning, and business enterprise valuations for various privately held and public companies.

He is a qualified financial analyst with a proven ability to simply and clearly communicate analysis to boards of directors, presidents and CEOs, CFOs, controllers, and private equity portfolio managers.

Mr. Hern has been recognized for enabling organizations to determine their enterprise and equity value for a variety of situations, including strategic planning, sale or IPO, mergers and acquisitions, financial reporting (common stock, stock option grants, purchase price allocations, impairment analyses, etc.), and tax compliance (estate & gift, 409A, NUBIG). Industry experience includes, but is not limited to, professional services, business services, healthcare, information technology, financial services, and manufacturing and distribution.

LinkedIn

Sofer Advisors

Sofer® Advisors was created in 2019, but their experience with valuation goes back over a decade. Their CEO, David Hern, has worked in the business valuation field at both boutique advisory firms and large international financial services companies.

While at these firms, David recognized the need for a boutique financial advisory firm in the Atlanta area to serve the business valuation needs of small- and medium-sized businesses.

These businesses have unique needs that require an advisor who can both empathize and have the agility to deliver prompt insights. Sofer® Advisors was formed to fill this void while providing high-quality business valuations to the lower and middle markets.

Since its inception, Sofer® Advisors has quickly added associates to help with the growing business. The firm specializes in providing a neutral third-party valuation of closely held businesses. The valuation and its insights will give the business owner the confidence they need when contemplating a material but uncertain financial decision.

After determining a company’s value, they communicate that information to the relevant stakeholders, including company management, the board of directors, shareholders, and financial or legal advisors.

This process involves more than just providing accurate numerical valuations. They put numbers into proper perspective, giving you key insights when making critical business decisions.

Their “Heart of a Teacher” approach is designed to help you understand the data we provide and how to use these insights to immediately benefit your organization.

Valuation services are applicable in many situations where business value may be uncertain and critical. These situations include litigation assistance, estate and gift tax planning, financial and tax reporting, and other contexts for public and private companies.

Website | LinkedIn | YouTube

Topics in this Interview

00:04 Introduction
01:20 Welcoming Guest: David Hearn, CEO of Sofer Advisors
01:33 Understanding Sofer Advisors and Their Services
02:21 David’s Journey and Passion for Business Valuation
09:40 The Importance of Business Valuation in Different Contexts
20:09 The Role of Intangible Assets in Business Valuation
27:50 Success Stories and Impact of Regular Valuations
30:53 Connecting with Sofer Advisors
32:00 Closing Remarks and Show Wrap-up

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Maximizing Value in Your Business Exit, with Joe Farach, Revenue Igniter Group and Neri Capital Partners

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Joe Farach
North Fulton Business Radio
Maximizing Value in Your Business Exit, with Joe Farach, Revenue Igniter Group and Neri Capital Partners
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Joe Farach

Maximizing Value in Your Business Exit, with Joe Farach, Revenue Igniter Group and Neri Capital Partners (North Fulton Business Radio, Episode 734)

On this North Fulton Business Radio episode, host John Ray welcomed Joe Farach, a seasoned expert in business growth and exit planning. Joe’s remarks centered on preparing businesses for sale, process optimization, handling due diligence, and building a robust management team. He further highlighted the need to start considering exit planning as early in the business’s inception as possible to anticipate challenges and ensure a more seamless transition. Other key topics Joe addressed include business valuation, leadership development, overcoming challenges in the selling process, the role of strategic thinking in business growth, and success stories from his work.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Joe Farach, Revenue Igniter Group and Neri Capital Partners

Joe Farach brings over 35 years of experience in strategy formulation, business development, market expansion, operations improvement, leadership development, and M&A. He has diverse experience working for global Fortune 500 companies, private family-owned companies, ESOPs, and starting his own business.

His career highlights include starting a manufacturing and service company in Brazil, acquiring and integrating a $200 million multi-plant business in the U.S., turning around a Mexican subsidiary, developing international capital investment projects, and formulating and implementing a global M&A strategy. He also led and grew P&L in companies and divisions ranging from $1 million to $300 million. Joe started his career as a nuclear submarine officer in the U.S. Navy.

Joe is a Certified Exit Planning Advisor and a Certified Mergers and Acquisition Advisor. He holds a B.S. Mechanical Engineering degree from California Polytechnic University, Pomona, and an M.B.A. from Villanova University. In addition to English, he has native fluency in Spanish and Portuguese.

Joe’s LinkedIn Profile | Revenue Igniter Group LinkedIn | Neri Capital Partners website

Questions and Topics in this Interview

00:04 Introduction and Welcome
01:15 Introduction of Guest: Joe Farach
01:27 Discussion on Business Exit Planning
02:58 Joe’s Personal and Professional Journey
08:04 Insights on Business Valuation and Exit Planning
10:47 Challenges in Business Selling and Exit Planning
24:24 Success Stories and Client Experiences
28:02 Contact Information and Closing Remarks

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

What is Your Business Worth?, with Bill McDermott, Host of ProfitSense

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What Is Your Business Worth?

What is Your Business Worth?, with Bill McDermott, Host of ProfitSense

In this commentary from a recent episode of ProfitSense, Bill McDermott asks business owners to consider what their business is worth, and why an informed answer to that question is so important.

Bill’s commentary was taken from this episode of ProfitSense.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Bill McDermott: I’d like to talk about the one question every business owner should be able to answer, and that’s: what’s my business worth?

In a recent study, business owners were asked what they estimated the value of their business to be. Ten percent didn’t have a clue. The other 90% answered in a wide range between $500,000 and $100 million.

When asked how they arrived at that valuation, two-thirds answered that they had no specific method or that they used some kind of informal methodology. Only 1/3 answered that they obtained an independent valuation from a qualified professional.

But it’s crucial to know the true value of your business for two main reasons:

  1. To make informed decisions about the future, such as whether to sell, expand, or make other major changes. For example, if you know that your business is worth a significant amount of money, you may be more likely to consider selling it in the future. Or, if you know that your business is growing rapidly, you may be more likely to consider expanding into new markets.
  2. To attract investors or partners.  If you are looking to attract investors or partners, knowing the value of your business can be a valuable asset. Investors and partners will want to know how much your business is worth before they commit any money or resources. By having a professional valuation, you can show potential investors and partners that your business is a sound investment.

Typically, our business is the largest asset on our personal financial statement. We should know the value to make informed decisions.

About ProfitSense and Your Host, Bill McDermott

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