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Ronnie Carew – Engage Content Studios

March 31, 2025 by Rose

North Georgia Business Radio
North Georgia Business Radio
Ronnie Carew - Engage Content Studios
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How can small North Georgia business owners overcome their fear of creating content to effectively market their brand?

During this episode of North Georgia Business Radio, we sit down with Ronnie Carew, founder of Engage Content Studios, to talk all things content, confidence, and creativity.

Content Creation Challenges

Many business owners struggle with being on camera—but creating engaging content starts with authenticity and having the right environment. Ronnie shares how her warm, professional studio in Norcross helps people feel at home while stepping in front of the lens.

Engage Content Studios Offers:

✔️ Beautiful, professional spaces for content creation
✔️ Packages for branding, DIY setups, and workshops
✔️ Support from in-house photographers and videographers
✔️ Top-notch lighting, audio, and backdrop options

Entrepreneurial Insights:

Ronnie’s journey proves that starting with a vision—and bringing in the right partners—can lead to big success. She also shares how technology helps her juggle multiple businesses, and how batching content + scheduling posts keeps things running smoothly.

Smart Content Strategy Tips:

  • Know your audience
  • Use trending audio (yes, even on TikTok!)
  • Educate + be real in your content
  • Use tools to track performance and improve results

Don’t miss this inspiring and practical conversation that’ll help you show up confidently and grow your brand with content that connects.

Connect with Ronnie and the Engage Content Studios Team:

https://www.engagecontentstudios.com/

https://www.facebook.com/profile.php?id=61558064850884

http://instagram.com/engagecontentstudios

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

00:31 – Meet Ronnie Carew
Phil introduces Ronnie, praising her warmth and smile. They met at the Gwinnett Chamber’s Small Business Awards.

01:23 – What Is Engage Content Studios?
Ronnie shares how her Norcross-based studio offers various rooms for content creation, podcasting, meetings, and training—with a homey vibe.

02:59 – More Than Just a Space
From photographers to movie casting calls, the studio serves a wide range of creatives and businesses. Engage also offers in-house photographers/videographers.

03:52 – How It All Started
Ronnie explains how her creative background and entrepreneurial family inspired her to open the studio. She saw a gap in Gwinnett County and filled it.

05:07 – Launching in 3–6 Months
Once she committed, Ronnie launched the business quickly—within 3 to 6 months.

05:28 – Vision for the Future
Ronnie wants to expand with more locations and continue being a creative haven for business owners.

06:32 – Biggest Content Challenge: Being on Camera
Ronnie discusses how many clients (herself included) fear being on camera—but her team helps them push through.

07:55 – Confidence Coaching from the Team
Her business partners Shell and Stephanie coach clients on smiling, posing, and fake laughing to make content more natural.

10:48 – Content Keys: Be Yourself & Know Your Audience
Authenticity is key. Phil and Ronnie stress that content should reflect who you are and speak directly to your ideal customer.

13:02 – Why Businesses Should Consider TikTok
Ronnie explains the importance of trending audio and why business owners should consider joining TikTok to increase reach.

15:48 – Booking + Package Options at Engage
Hourly rentals, DIY packages, full-service branding, and workshop partnerships—all designed to make content creation accessible and affordable.

17:16 – Ronnie’s Role: Visionary + Organizer
While her partners handle visuals, Ronnie manages admin and designed the décor for the studios.

18:17 – How Her Vision Attracted the Right Partners
She started alone, but after sharing her vision publicly, the right collaborators showed up.

21:14 – The Family Business: Care Plus
Ronnie also helps run her family’s home care agency, founded in 1998, which helps clients avoid nursing homes.

22:15 – Legacy of Entrepreneurship
Her mom Sandra, originally from Guyana, inspired her through a life of hard work and business-building.

25:28 – HR & Tech at Care Plus
Ronnie manages HR/payroll and navigates her mom’s transition from paper to digital systems.

27:08 – Balancing Two Businesses
It’s not easy—Ronnie relies on strict scheduling, digital calendars, reminders, and asking for help when needed.

33:37 – What NOT to Do in Content Creation
Avoid bad lighting and poor audio. You don’t always need a pro camera—but you need to look and sound good.

35:08 – Batch Content & Scheduling Is a Lifesaver
Plan ahead, use tools, and create multiple posts at once to avoid daily content stress.

36:27 – Pro Tips: Google Docs, Captions, and Scheduling Tools
Ronnie walks through easy ways to prep and schedule content on platforms like Instagram and Facebook.

37:20 – Difference Between Posts & Stories
Posts stay on your profile; stories vanish in 24 hours but are great for quick, real-time engagement.

39:07 – Real Content Wins
Phil shares how his most viral video was an unplanned, low-quality tractor clip—because it was real.

40:20 – Wrap-Up & Freestyle Rap
Phil ends with a hilarious freestyle rap about summer, Christmas, and the price of eggs, while giving Ronnie a huge shoutout.

Tagged With: content creation, content creation studio, Engage Content Studios, north georgia business radio, Ronnie Carew

Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting

October 16, 2024 by John Ray

Building An Expertise Business Through Community and Content, with Jessica Lackey, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting
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Building An Expertise Business Through Community and Content, with Jessica Lackey, on The Price and Value Journey podcast with host John Ray

Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117)

In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building authentic community. She delves into creating relatable marketing content from real-life experiences and client interactions, emphasizing the significance of “writing to learn” and why creating authentic relationships and community is vital in business development. The discussion highlights the shift from the “era of followers” to the “for you era” in online content consumption, focusing on the need for genuine connections and impactful content. Practical advice on implementing systems for business success and fostering non-transactional community relationships is provided, showcasing how generosity and quality service can drive organic growth and referrals. Jessica also elaborates on her educational offerings, pricing philosophy, and the vital role of storytelling in creating meaningful engagement.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Jessica Lackey, Jessica Lackey Consulting

Jessica Lackey, on The Price and Value Journey with host John Ray
Jessica Lackey

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

To connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps, visit this link.

LinkedIn | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey
01:03 Jessica Lackey’s Professional Journey
01:58 Principles and Strategies for Small Businesses
02:40 The Content Continuum: Long Form vs Short Form
05:06 The Power of Writing to Learn
06:19 Engaging Clients and Building Authority
09:53 Story-Driven Newsletters and Client Insights
14:43 Newsletter Strategy and Client Implementation
17:52 Introduction to Community Building
18:45 The Power of Peer Support
19:17 Creating Meaningful Connections
20:06 Challenges and Solutions in Community Building
21:27 Monetizing Community Without Losing Trust
22:00 The Importance of Generosity in Business
26:24 Navigating the ‘For You’ Era
29:05 Jessica’s Community and Resources
31:44 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: community, community building, content, content creation, email newsletter, Jessica Lackey, Jessica Lackey Consulting, John Ray, Price and Value Journey, The Price and Value Journey

Standing Out by Staying the Course

August 28, 2024 by John Ray

Standing Out by Staying the Course, on The Price and Value Journey with host John Ray
North Fulton Studio
Standing Out by Staying the Course
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Standing Out by Staying the Course, on The Price and Value Journey with host John Ray

Standing Out by Staying the Course (The Price and Value Journey, Episode 111)

In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing Mount Rainier. John underlines the importance of perseverance and consistent value creation, whether it’s for a podcast, newsletter, or book. The episode encourages listeners to stick with their content creation endeavors and standing out in a competitive landscape.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to the Price and Value Journey
00:21 The Decline of Active Podcasts
01:22 Rising Podcast Listenership
01:49 The Challenge of Podcast Perseverance
02:08 Who Benefits from Podcast Decline?
02:36 Personal Anecdote: Climbing Mount Rainier
03:03 Conclusion: Standing Out Through Perseverance

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: content creation, John Ray, perseverance, Price and Value Journey, standing out, staying the course, The Generosity Mindset, The Price and Value Journey

Paige Raskin, Office Angels

March 8, 2023 by John Ray

Paige Raskin, Office Angels
North Fulton Business Radio
Paige Raskin, Office Angels
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Paige Raskin, Office Angels

Paige Raskin, Office Angels (North Fulton Business Radio, Episode 617)

On this edition of North Fulton Business Radio, Paige Raskin, Social Media Strategist at Office Angels, joined host John Ray to discuss why businesses need social media, what works and doesn’t work and why it differs depending on the platform, why you don’t have to post dance videos to be effective on social media, why engagement with your audience is vital, and much more. 

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Office Angels

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Website | LinkedIn

Paige Raskin, Social Media Strategist, Office Angels

Paige Raskin, Social Media Strategist, Office Angels

Office Angels’ newest Angel…..

After spending a decade in the hospitality and athletics industry Paige Raskin has found a way to incorporate everything she loved about her job into a career that she’s passionate about for an organization that is equally passionate about what they do.

Paige loves creating beautiful digital pieces and exciting content that supports her client’s goals and objectives. She offers clients everything from Social Media support to content writing, platform maintenance, and digital ad creation.

LinkedIn | Instagram

 

Questions and Topics

  • Do businesses really need to utilize social media?
  • Do they have to dance?
  • How do they properly use social media platforms to grow their business, brand, or organization?
  • Why do people need help if they already know how to post on Instagram and LinkedIn?
  • What does a Social Media Strategist even do?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: content creation, Content writing, instagram, John Ray, LinkedIn, North Fulton Business Radio X, North Fulton Radio, Office Angels, Paige Raskin, renasant bank, Social Media, social media for business, social media marketing, Social Media Strategist

“FOCO Talks” Digital Marketing Discussion featuring Lindsey Wilkes of Orange 142, Margaret Buell- D’Ambrosi of Buell Productions & Amanda Pearch of Forsyth Business RadioX with host Michelle Daniels

July 28, 2022 by Amanda Pearch

FoCo Talks
FoCo Talks
"FOCO Talks" Digital Marketing Discussion featuring Lindsey Wilkes of Orange 142, Margaret Buell- D'Ambrosi of Buell Productions & Amanda Pearch of Forsyth Business RadioX with host Michelle Daniels
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Digital Marketing Discussion

FOCO TALKS, the official #Chambercast of the Forsyth County Chamber of CommerceSUBSCRIBE to “FOCO Talks” to enjoy past and future episodes. 

 

Lindsey Wilkes Sr. Digital Sales Manager at Orange 142 

Utilizing their marketing intelligence platforms, the team at Orange142 has one goal: create bottom-line results. With organic and paid media experience in tourism, wealth management, hospitality, e-commerce, automotive, higher education, economic development, aviation and more – Lindsey and Team develop custom programs that fit the needs of every brand.

 

Margaret Buell-D’Ambrosi is an Award Winning 20 year video production veteran and owner/operator of Buell Productions. She is passionate about video production and Real Estate Photography and has found success as a woman producer, director, writer, shooter and editor. In 2016, she stepped out to open her own video production company, Buell Productions & Services, LLC. She operates from the suburbs of Atlanta, GA. 

 

Amanda Pearch Principal & CEO of Forsyth Business RadioX

An experienced, enthusiastic speaker, radio show host and podcaster, Amanda has interviewed hundreds of community leaders and dignitaries. With a passion for connecting, Amanda teaches people how to strategically develop business & relationships, using podcasting as a catalyst. Business RadioX is a community focused company that produces, promotes, distributes, and markets online radio shows and podcasts for businesses of all sizes.

 

Host, Michelle Daniells is the VP of Business Development at the Forsyth County Chamber of Commerce. They are the voice of business, providing community leadership, information and solutions to foster a strong economic environment and a superior quality of life in Forsyth County. Michelle and team take great pride in creating events centered around connectivity and growth. To learn more about membership and Chamber offerings, visit www.focochamber.org. Check out their YouTube channel.

 

Visit Digital Marketing Academy – Year 2 (focochamber.org) to register

SERIES PRESENTED BY:

 

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Produced by Amanda Pearch

Tagged With: amanda pearch, Branding, content creation, Digital Learning, eCommerce Photography, FOCO Talks, forsyth business radiox, Forsyth County Chamber of Commerce, Lindsey Wilkes, Margaret Buell-D'Ambrosi, marketing, Michelle Daniels, Orange 142

Joe Corbe, President & CEO of 1631 Digital & Aaron Finley Vice President of 1631 Digital (ATL Operations)

May 25, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
Joe Corbe, President & CEO of 1631 Digital & Aaron Finley Vice President of 1631 Digital (ATL Operations)
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Joe Corbe, President & CEO of 1631 Digital

Aaron Finley Vice President of 1631 Digital (ATL Operations) 

Joe Corbe | President and CEO of 1631 Digital.

 They are a Data Driven, Hyper Targeted advertising, marketing, public affairs company specializing in messaging to the most appropriate audiences online.
1631 Digital works with brand, message, local/national business, association, think tank, lobbyist, issue advocacy groups and political campaigns. Political Geofencing – Hyper target Official Washington DC, Statehouses, Grassroots, Specific Business/Building locations.

Aaron Finley | VP of #Atlanta Operations.

1631 Digital specializes in Data, Delivery & Geolocation. Areas of Emphasis include Affluence, Influence & Politics Focused Hyper-Targeted Digital Marketing. Specialties include State, County or Municipal Economic Development or other messaging.

 

Visit 1631digital.com for their full scope of services

 

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

Connect with us on Social Media @forsythbrx

SPECIAL THANKS to our Forsyth Business RadioX Studio, Print & Furniture Partners:

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Purpose Driven Podcasts by:

 

Tagged With: 1631 Digital, Aaron Finley, amanda pearch, content creation, Cumming, digital services, forsyth business radio, Joe Corbe

LIVE from WORKBENCHcon 2022: Caleb Harris, YouCanMakeThisToo

May 17, 2022 by John Ray

Caleb Harris
North Fulton Studio
LIVE from WORKBENCHcon 2022: Caleb Harris, YouCanMakeThisToo
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Caleb Harris

LIVE from WORKBENCHcon 2022: Caleb Harris, YouCanMakeThisToo (Organization Conversation, Episode 20)

Caleb Harris, owner of YouCanMakeThisToo joined host Richard Grove and Stephanie from Uncommon Outpost on this live episode of Organization Conversation, broadcast from WORKBENCHcon 2022. Caleb is a content creator through YouCanMakeThisToo and builds custom furniture through The Custom Furniture Guy. He talked about how to embrace failure, his path to making, going to law school, getting organized, and much more.

Organization Conversation is produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Caleb Harris, YouCanMakeThisToo

Caleb Harris, YouCanMakeThisToo

For Caleb Harris, making and teaching are two of his biggest passions, second only to being a husband and father.

YouCanMakeThisToo is about sharing what he has learned along the journey of making, whether that’s furniture, content, or business; and connecting with like-minded individuals who are obsessed with creating and sharing.

He was raised in a rural county in Tennessee with one of the poorest school districts in the country. His mother chose to homeschool him, and that allowed him to accelerate his schooling and do unconventional things, like spend four months working and living with various uncles were who professional contractors, and study during off time.

Caleb started college at Austin Peay State University shortly before he turned 17. In 2008, he graduated with a degree in Criminal Justice: Homeland Security and was commissioned in the Army as an Engineer Officer. After a year of training, he moved to Germany and immediately deployed to Iraq. Two years later he deployed to Afghanistan.

After redeploying from Afghanistan, Caleb moved back to the states and was stationed at Ft. Leonard Wood, Missouri. After six and a half years of service, he decided to resign his commission to spend more time with his family. Ideally, he wanted to start his own business and be able to set his own hours.

In 2014, he moved to Memphis and started law school. His second year of law school he discovered content creation as a career option, which opened up a new world of possibilities.

Content creation would allow him to create his own business, make things, teach others, and support my family. In his third semester of law school he launched his YouTube channel and started learning how to shoot and edit video.

Caleb graduated law school with honors and went full-time operating YouCanMakeThisToo, and his commission business, The Custom Furniture Guy.

Connect with Caleb:  Website |Instagram | YouTube | Facebook

About Organization Conversation

Organization Conversation features interviews with movers and shakers in storage and organization, from professional organizers to the creative and talented Brand Ambassadors who use Wall Control products every day. You’ll hear tips, tricks, and how-tos for storage and organization, as well as receive first access to Wall Control promotions. We talk with our suppliers and partners to give you a look behind the scenes at how we operate, what makes our family-owned and operated brand tick, and some of the fun and interesting insights that go into making our business run. We love our guests, as they are engaging and entertaining with interesting experiences to share. By focusing on those guests and the amazing stories they tell, we hope you will be enriched and find your time listening to the Organization Conversation podcast as time well spent.

Organization Conversation is hosted by Richard Grove, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and others.

About Richard Grove

Richard Grove, Host, Organization Conversation

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Connect with Richard:

Instagram | Twitter | LinkedIn

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Caleb Harris, content creation, Organization Conversation, Richard Grove, The Custom Furniture Guy, Wall Control, WORKBENCHcon 2022, YCMT2, YouCanMakeThisToo

JJ Quest of ConQuest Strategic Marketing, Clayton Cain of Cain & Mays Trial Lawyers and Dmitriy Teplinskiy of AlphaCIS IT Consulting

April 6, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
JJ Quest of ConQuest Strategic Marketing, Clayton Cain of Cain & Mays Trial Lawyers and Dmitriy Teplinskiy of AlphaCIS IT Consulting
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JJ Quest | Owner & Chief Strategist | Conquest Strategic Marketing

Conquest Strategic Marketing is a full-service ad agency founded in 2007 and located in downtown Cumming. They work with many retail and service oriented businesses in Forsyth county and around the Southeast. At Conquest they truly partner with their clients and function as their in-house marketing department. They handle everything from marketing strategy, media buying, video production, graphic design, branding, web development, geo-targeted media campaigns and much more. Conquest is a proud member of both the Forsyth County Chamber of Commerce and the Lanier Forsyth Rotary Club.

Clayton Cain | Managing Attorney | Cain & Mays Trial Lawyers 

Cain & Mays Trial Lawyers is a personal injury firm that helps individuals that have been injured by another’s negligence or wrongful acts. Priding themselves on the 3 P’s: Preparation, Persistence, and Production. They aggressively prepare each case for trial to assure clients receive maximum compensation. Persistent when fighting for their clients, their team produces results that provide justice.

Dmitriy Teplinskiy | Managing Partner | AlphaCIS Managed IT Services

AlphaCIS  makes technology work for businesses! With over 14 years of experience in the IT industry with focused on cybersecurity, networking, managed IT services and Virtual CIO, their team is equipped to assist businesses of various sizes.

Atlanta Start Up Factory Podcast/ Community

ATL Start Up Factory believes that community drives innovation, inspires people, and brings everyone together. Our community strives help elevate businesses from conception to fruition. Lets connect by combining resources, and helping one another. #ATLstartUPfactory, in partnership with Forsyth Business RadioX, COMING SOON!!

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

Connect with us on Social Media @forsythbrx 

SPECIAL THANKS to our #ForsythBRX Studio Print & Furniture Partners:


Tagged With: ALPHA CIS, amanda pearch, Cain and Mays Trial Lawyers, Clayton Cain, Conquest Strategic Marketing, content creation, Cumming, cybersecurity, Dmitriy Templinskiy, FoCo, Forsyth, forsyth business radio, IT consulting, JJ Quest, Law, marketing, Personal Injury, SEO, steve cooper

Episode 51: Designing a Digital Content Management Process with Alicia Butler Pierre

June 23, 2019 by Mike

Business Infrastructure
Business Infrastructure
Episode 51: Designing a Digital Content Management Process with Alicia Butler Pierre
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There’s no escaping the reality of having a strong online presence.  In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science.  Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution.  You too can create your own “web” of content that sticks and converts through the right selection of people, processes and tools.

Special Guest: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location: Atlanta, GA  USA

Show Notes:

    • Behind the Facade: How to Structure Company Operations for Sustainable Success: Alicia’s book.
    • Adobe Stock: high-quality stock photography.
    • Diversity Photos: high-quality photography representing a diverse, global community.
    • Canva: free design software for flyers, banners, presentations and more!
    • Two-Factor Authentication instructions:
      • Facebook
      • Instagram
      • LinkedIn
      • MailChimp
      • Pinterest
      • Twitter
    • Automation tools Alicia recommends: 
      • GoCanvas: digitize your paper forms and use on mobile devices
      • Acuity Scheduling: online appointment scheduler; accept payments and more
      • Google Alerts: setup and receive curated content around selected topics
      • Bitly: link shortener tool
      • TinyURL: link shortener tool with free url customization
How to Link Your Social Media Activities into a Process that Builds Your Personal Brand from Equilibria, Inc.

Tagged With: content creation, content management, digital media, digital media creation, digital media distribution, online branding, online content creation, online content management, online distribution, online media tips, online presence, online tips, social media presence, social media tips

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