Why Attainable Housing Feels Impossible in North Fulton, and What Can Actually Change, with Mark Murphy, City of Mountain Park and the Fuller Center for Housing of Greater Atlanta (North Fulton Voices, Episode 17)
Housing affordability is no longer a “someday” problem in Metro Atlanta. It is here, and it is changing who can live near where they work in North Fulton. In this episode of North Fulton Voices, Jack Murphy and Nancy Diamond from the North Fulton Improvement Network (NFIN) discuss with Mark Murphy the reasons behind the seeming impossibility of affordable housing and the practical solutions that can significantly improve the situation.
Mark serves on the Mountain Park City Council and leads the Fuller Center for Housing of Greater Atlanta. He makes the issue concrete: the local rules and approvals that quietly decide what gets built, why zoning matters more than most people want to admit, and why small, sensible moves like ADUs (accessory dwelling units) and cottage homes are part of the answer.
If you are concerned about enabling teachers, first responders, and working families to remain in the communities they serve, this episode will provide you with the essential language and perspective to actively participate in the next zoning discussion in your city.
North Fulton Voices is presented by the North Fulton Improvement Network. The show series is proudly sponsored by John Ray Co. and North Fulton Business Radio, LLC.
Key Takeaways from This Episode
- Housing affordability is now the region’s top concern, ahead of traffic, and it is hitting hardest for those building families and careers.
- The affordability gap is structural, not a matter of personal effort. The numbers have shifted under everyone.
- Zoning and local approvals are not background noise. They often decide what gets built and what never gets a chance.
- “Gentle density” is a practical path, including ADUs and cottage homes that add options without flipping neighborhood character.
- When attainable housing disappears, the people who keep a community running get pushed out: teachers, school staff, caregivers, and first responders.
Topics Discussed in this Episode
00:00 Show Intro and Hosts
00:40 Meet Mark Murphy
01:08 Data Gems on Affordability
02:15 Workforce Housing Reality Check
03:37 Mark’s Path to Service
05:08 Run the River and Homestretch
05:51 Finding NFIN Through Cycling
08:57 Fuller Center Housing Mission
11:16 Land Zoning and Build Costs
13:05 Mountain Park Comp Plan and ADUs
16:20 ARC Support and Regional Survey
17:59 Housing Pain Points
18:24 Cherokee vs North Fulton
19:53 Why Cherokee Moves Faster
21:50 NIMBY Myths and Fear
24:02 Who Attainable Housing Serves
25:23 Hidden Heroes Focus
26:32 Eligibility and AMI Basics
28:14 ADUs Cottages and Momentum
29:25 Land Banks and Trusts
30:40 Collaboration and Hope
33:53 Call to Action and Wrap
Mark Murphy
Mark Murphy is President of the Fuller Center for Housing of Greater Atlanta and a city council member in the City of Mountain Park.
Mark holds a finance degree and spent more than 30 years as an executive in consulting and IT outsourcing, including senior roles with HP Enterprise Services, Capgemini, CIBER, and CSC Consulting. Since his retirement in 2016, Mark has concentrated on raising funds and providing support for causes that are dear to him, such as Homestretch, Children’s Healthcare of Atlanta, and the housing initiatives of the Fuller Center.
Markis is also the founder and director of the St. Paddy O’Pedal Ride to Conquer Childhood Cancer, which benefits Children’s Healthcare of Atlanta. Mark and his puppy Mosby have lived in the City of Mountain Park for eight years.
North Fulton Improvement Network
The North Fulton Improvement Network (NFIN) is a think tank made up of community leaders from a variety of sectors, focused on missing middle housing and the livability challenges confronting North Fulton. We come from the six cities making up the northern half of Fulton County, Georgia—Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs—and are working to address the widespread yet little-known financial vulnerability across the region. With stakeholders from sectors including business, nonprofit, faith, government, and citizens, we center our work on five areas of impact, seek to educate the public about these issues, build a network of individuals and organizations with innovative private and public solutions, and connect resources to those in need.
The leadership team of NFIN is Jack Murphy, Nancy Diamond, and Kathy Swahn.
Website | LinkedIn | Facebook | Instagram | Twitter | YouTube
Jack Murphy
Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.
He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack is currently the national SVDP chair of Systemic Change and Advocacy.
Jack received a BA in psychology from Belmont Abbey College and an M.Ed. from UNC-Greensboro. Jack and his wife, Nancy, a retired elementary school principal, have two grown daughters and two grandchildren. They live in Alpharetta, Georgia.
Nancy Diamond
Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.
Nancy served 8 years as a Roswell City Council Member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.
In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.
A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service and later as a mortgage loan originator.
Nancy and her husband, Glenn, now relish the role of grandparents to Owen.
Sponsor for North Fulton Voices: John Ray and North Fulton Business Radio, LLC
The North Fulton Voices show series is proudly sponsored by John Ray Co. and the North Fulton affiliate of Business RadioX®.
John Ray is a podcast show host and producer and owns North Fulton Business Radio, LLC, the North Fulton (Georgia) affiliate of Business RadioX®.
John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the #1 nationally best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey focuses on professional services providers in solo and small-firm settings, addressing topics like pricing, value, and business development.
