Public Relations Archives - Business RadioX ®

Committing to Success: Long-Term Strategies in Marketing

January 22, 2024 by Karen

Phoenix Business Radio

Committing to Success: Long-Term Strategies in Marketing

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Committing to Success: Long-Term Strategies in Marketing

Karen Nowicki brings together dynamic entrepreneurs Megan Ferguson, Founder of Back Court Marketing, Caitlin Penny, CEO of Copper Theory Creative, and Elizabeth Lowney, CEO of Creating Buzz PR, for a lively discussion on the intricacies of B2B collaboration and strategic networking. The guests share valuable insights into personal branding, social media marketing, and the importance of genuine partnerships within the entrepreneurial community. Highlighting the significance of quality over quantity in networking, they emphasize the alignment of business goals when seeking collaborative and referral partners.

The guests collectively explore the trends in digital marketing for 2024, common social media mistakes, and the commitment required for long-term marketing success. With a focus on professionalism, authentic representation, and the need for clear messaging in the competitive world of marketing and branding, tune in for expert insights to elevate your business presence!

Backcourt Marketing provides social media marketing services for small to medium sized businesses who have at least one of the following goals: Reaching more customers online, raising revenue through online sales, expanding to a new audience, improving their brand, driving traffic to their website, creating influencer partnerships, or generating leads.

For business owners and marketing managers who are too swamped with wearing many other hats, we are the outsourced team they can hire to effectively run the business’ social media accounts.

Megan Ferguson started Backcourt Marketing, a recent recipient of the State Forty Eight Foundation Grant, to help businesses that were under-utilizing social media platforms. She understands the roadblocks that stop business owners from effectively promoting their business to thousands of people online daily.

She took what she knew she is good at, her background in strategic marketing, out of the box campaigns, writing compelling content, and developed a business out of it. Megan comes from a background in sports journalism and sports marketing, having managed large scale accounts such as the Naismith Memorial Basketball Hall of Fame.

In her free time, you can find her at just about any Arizona sports matchup happening in the Valley.

Follow Backcourt Marketing on LinkedIn, Facebook, X and Instagram.

Copper Theory Creative is a full-service marketing agency based out of Phoenix, AZ. They specialize in personal branding and social media workshops, as well as everything else digital marketing! They help you make money by professionally amplifying your brand to represent your vision in business by refining, refreshing and revamping your brand in the digital marketplace.

Art has always played a major role in Caitlin Penny’s life. Everything she did growing up included some sort of artistic ability or activity. Caitlin Penny has been a graphic designer since 2010, and founded her business, Copper Theory Creative in 2016 at the age of 24. She was excited, and her dream of being her own boss was worth fighting for.

Copper Theory Creative has expanded into a full-service branding and design agency that has serviced over 100 businesses since 2016. They are your partner in business – helping you make money by professionally amplifying your brand to represent your vision in business.

They take a very personal approach with their process, and are excited to get to know you and why you started your business! Copper Theory helps established entrepreneurs take their business to the next level by refining, refreshing and revamping their brand in the digital marketplace.

As a female business owner, Caitlin has been lucky to find many amazing mentors along the way who inspired her to never give up. As the company grows, she never forgets the small business owners, clients, and supporters that have believed in her since day one. Her version of changing the world is making your brand be seen in the best way possible so you can change the world in your own way.

She recently received the Young Professional of the Year award from NAWBO and has been featured in Shout Out Arizona, CanvasRebel and United Colors of Design magazine. Caitlin is also an Arts Commissioner for the City of Chandler.

When she’s not designing, she loves hanging out with her pitbull Herbie, watching Harry Potter or listening to a good true crime podcast.

Connect with Caitlin on LinkedIn and follow Copper Theory Creative on Facebook, X and Instagram.

Creating Buzz PR is a boutique PR company specializing in creative storytelling to garner the publicity our clients need to grow and establish their reputations for success. We have had our clients in Forbes Magazine, Inc. Magazine, CBS News, ABC 15, USA Today, AZ Republic, Phoenix Business Journal, Phoenix Magazine, AZ Foothills, AZ Big Media, Modern Luxury, The Times publications and many more.

Elizabeth Lowney was working for a fairly high-profile company in San Francisco, putting on a lot of corporate and charity events when a PR company there asked her to join them. She’s always been a writer, so she fell in love with that part of it – finding and telling the compelling stories of our clients.

That is still how she works now – telling an interesting story people want to read and putting on events people want to attend.

When Elizabeth moved to Arizona to be closer to family, she started over from scratch, not knowing anyone. She had a hugely successful run with one of her first clients, Superstition Meadery, who Elizabeth had in over ten media outlets nationally and locally in their first month. By month three, She had grown their sales by 30% – just with publicity.

Connect with Elizabeth on LinkedIn and Facebook.

“Stewarding Family Wealth” featuring Melissa Libby of Melissa Libby & Associates with Host Randy Brunson

August 1, 2022 by Amanda Pearch

“Stewarding Family Wealth” featuring Melissa Libby, owner of Melissa Libby & Associates,

with Host Randy Brunson

Melissa Libby

Melissa Libby & Associates is a public relations agency based in Atlanta, Georgia with local and national clients in the food, beverage and retail industries. She and team specialize in media communications, event planning, community outreach and social media. Specialties include: communications strategy, creative problem solving for increased business revenues, product launches, publicity, crisis messaging.

Randy Brunson is the President of Centurion Advisory Group. He studied engineering and marketing at UT Chattanooga. Randy currently holds the Accredited Investment Fiduciary (AIF®) and CKA designation and makes it a priority to stay on top of his knowledge in the financial industry through continuing professional educational opportunities and reading. Randy has completed studies in qualified plan design, estate planning and business transition planning and he enjoys speaking and writing on these topics.

Stewarding Family Wealth is presented by

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Produced by Amanda Pearch

It Takes A Village E30

March 21, 2022 by Karen

Phoenix Business Radio

It Takes A Village E30

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It Takes A Village E30

On this episode of Collaborative Connections Radio Show and Podcast, host Kelly Lorenzen had the pleasure of interviewing some amazing leaders in our community.

Ania Kubicki, CEO & Founder of ANGLES Communications and President-Elect of NAWBO Phx, Laura Bode, Director of Community Engagement of A New Leaf, and Shana Duffy, Principle Consultant, Blue Ocean Advisory and owner of Yellow Day Marketing joined Kelly on-air for an enlightening conversation.

If you want to be inspired, get more involved in the Arizona community, or learn something new about PR, non-profits, business ownership, or women in business, then check out this episode.

Did you know there is a media collaborative in Phoenix that focuses on Positivity? The Center for Positive Media just opened and Ania was excited to share about it. https://www.thecenterforpositivemedia.com/

Did you know that NAWBO advocates for women in business? They are a great resource in our community. https://www.nawbo.org/phoenix

Did you know that A New Leaf helps sexual and domestic violence victims? They are opening a Rap Crisis Center next month. Check out all of their services at https://www.turnanewleaf.org/services/

Did you know there is a consulting firm that helps brands connect with financial institutions for co-branded credit cards and loyalty programs? Shana Duffy is a principal consultant with them and a great resource for small and large businesses needing help with customer loyalty. https://boadvisory.com/

These ladies shared some GREAT resources, stories, and quotes during the show about everything above and more. It is worth the hour to listen to this episode of Collaborative Connections.

Thank you, KLM Consulting, Marketing, and Management for sponsoring Collaborative Connections Radio Show and Podcast.

A New Leaf advances its mission of “Helping Families…Changing Lives” by providing meaningful opportunities to empower disadvantaged individuals and families, and to create a stronger and healthier community. A New Leaf’s 30+ programs in the Phoenix Metro area address households’ immediate and longer-term needs through a continuum of care that promotes social and economic health and stability.

Services include emergency shelter, supportive housing, domestic and sexual violence support, financial empowerment, behavioral and primary health care, foster care, early childhood education, and family preservation. With 51 years’ experience providing social services to local communities, A New Leaf anticipates improving more than 30,000 lives this year through culturally responsive programming that cultivates equity in the community.

Laura Bode serves as A New Leaf’s Director of Community Engagement. She has worked with A New Leaf for 10 years and is passionate about advancing the critical services the organization provides for the community.

She engages community corporations, foundations, civic leaders, and service groups to build awareness, funding, in-kind donations, and volunteer service to support all of A New Leaf’s programs.

Follow A New Leaf on LinkedIn, Facebook, Twitter and Instagram.

ANGLES is a communications agency with a mission to connect ideas and the people behind them to those who benefit from them. ANGLES works with visionaries who challenge the status quo and disrupt industries that need change.

We help our clients bring positive change to industries, communities and the world through highly curated communications strategies and programs.

Ania Kubicki started her career in public relations in New York City, working on high profile campaigns for destinations and political organizations. She moved to Phoenix in 2002 and started her agency, ANGLES Communications in 2006.

Ania is passionate about her clients and works with growth-oriented companies, powerful organizations and meaningful non-profits. She firmly believes that if you are not telling your story, someone will tell it for you.

Ania is an active member of our community serving on multiple committees, supporting and volunteering for causes in education, arts & entertainment as well as women and children. She is the President-Elect of the Phoenix Chapter of the National Association of Women Business Owners and is passionate about helping people overcome adversity and own their stories!

Connect with Ania on LinkedIn, Facebook and Instagram.

Blue Ocean is a multi-faceted advisory firm that excels in brand loyalty and payments solutions with a strong emphasis in the co-brand credit card space. Blue Ocean uses their vast experience and industry knowledge to successfully align brand partners and merchants with issuing banks and payment providers.

The Blue Ocean team has spent many years effectively negotiating co-branded programs nationally and internationally for travel, auto, retail, and financial institution brands. Additionally they manage RFP’s and contracts with Issuers and all three Card Networks; Visa, Mastercard, and American Express.

Blue Ocean also provides operational and marketing guidance on credit card programs to maximize growth and revenue, create winning marketing and focused strategies that enhance consumer loyalty through enhanced product value and innovation.

Beyond marketing and business development the Blue Ocean team has strong operational backgrounds that cover Credit, Risk, Fraud, Customer Service, Forecasting, Financial Analysis, and user Analytics.

Shana Duffy is a Principal Consultant with over 25 years of experience in the credit card and co-brand industry. Her experience runs deep across Operations, Marketing, and Business Development.

Shana spent over 20 years at Bank of America where she managed Credit Underwriting, Fraud, and Risk teams and strategies before transitioning to co-brand marketing where she spent 10 years managing a suite of successful programs such as America West, Alaska Airlines, and Hawaiian Airlines.

Prior to joining Blue Ocean Advisory in June 2020, Shana spent 7 years managing Retail, Airline, and Financial Institution co-branded programs at U.S. Bank.

Shana’s skills span across executive leadership, program management, product development and innovation, contract renewals and negotiation, revenue generation, and relationship management.

Follow Blue Ocean on LinkedIn.

About Collaborative Connections

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business. She hopes to build a stronger community one show at a time.

About Our Sponsor

KLM is a one-stop support shop for small business owners who are starting, growing, or trying to sustain. Our purpose is to foster the growth and prosperity of small businesses in our community.

Entrepreneurs & small business owners come to KLM for support in all areas of business. KLM clients think of us as a concierge, business snuggy, another arm, or duplicate for the business owner; They call us when they need us. Business owners can continue to do what they love while having the support they need when they need it.

About Your Host

Kelly Lorenzen, CEO of KLM, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.

Kelly’s expertise is in business development, customer service, marketing, and sales.

Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

Lauren Reed, REED Public Relations

May 4, 2021 by John Ray

Nashville Business Radio

Lauren Reed, REED Public Relations

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Lauren Reed, REED Public Relations (Nashville Business Radio, Episode 5)

Lauren Reed, Founder of REED Public Relations, joined host John Ray to share business lessons she gained from a Mt. Kilimanjaro climb, how those lessons prepared her for the pandemic, how her firm has guided clients with crisis communications needs during the economic distress of the last year, and much more. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.

REED Public Relations

REED PR is here to help brands… big global ones, local entrepreneurial ones. They don’t discriminate.

They help their clients reach their business goals through strategic campaigns, attention-grabbing events and smart messages deployed both on and offline.

They’re also here because of their core values. These are the tenets that guide their decision-making in business and in the way they see the world. Through REED’s Be the Good program, they put our money where their mouth is and invest in the changemakers who want to positively and proactively push the world forward.

REED Public Relations is little bit different than some of the players in their industry. Their senior leadership is connected to the work and remains involved and invested once a scope is signed. No matter how fast they continue to grow, that will remain a constant.

Clients come to them for many reasons. Product launches and influencer activations. Messaging strategy and content creation. Crisis communication and media relations. Ultimately, no matter the engagement, they solve a very human problem: Brands want to be known and liked.

Creating strong relationships and partnerships within a community doesn’t just make a brand successful: it’s inherent to survival. Survival starts locally in neighborhoods. Stories still travel from neighbor to neighbor, buoyed by new networks and evolving technologies.

REED is here to help you tell your story and turn neighborhoods into nations.

Company website | LinkedIn | Facebook | Twitter | Instagram

Lauren Reed, President and Founder, REED Public Relations

Lauren Reed, APR is the founder and president of REED PR. She earned her Accreditation in Public Relations designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as president of the Nashville chapter in 2017. She is a member of the Women Presidents’ Organization and serves on the board for the Entrepreneurs’ Organization.

Lauren has been named to the Nashville Business Journal’s (NBJ’s) 40 Under 40, received a Nashville Emerging Leader Award, and was on the NBJ’s Most Admired CEOs lists the past two years. Lauren was also recently named to the Nashville Post’s InCharge list and has been featured in publications such as StyleBlueprint, Bizwomen and The New York Times. She co-hosts the Relentless Marketing & PR Podcast.

But Lauren would say her crowning achievement is establishing REED PR’s Be The Good program in which the company uses a portion of their annual revenue to provide funding for volunteers to go on service trips both at home and abroad.

Questions and Topics in this Interview

How to take a failure and extract lessons for business and life
Resilience in business
The state of small business in Nashville
Crisis communications in 2021
Cultivating great company culture during difficult times

“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Adler Public Relations CEO Jennifer Adler and Digital Marketer Dallas McLaughlin

March 11, 2021 by Karen

Phoenix Business Radio

Adler Public Relations CEO Jennifer Adler and Digital Marketer Dallas McLaughlin

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Adler Public Relations CEO Jennifer Adler and Digital Marketer Dallas McLaughlin

Adler Public Relations is a boutique PR and marketing firm based in Scottsdale, Arizona that specializes in lifestyle and luxury brands. With experience across most major industries, Adler PR focuses on representing food & beverage, hospitality and real estate clients. Founded on more than 15 years of experience, Adler PR prides itself on strong personal media and community relationships, along with the expertise to garner results that truly move the needle for the brands it represents.

Adler PR services include local, regional and national media relations, influencer marketing, social media, event planning and management, media training and crisis communications. Adler PR offers the best of both worlds – years of big advertising agency experience combined with a small and nimble team that enables direct access to the PR experts. Adler PR believes that every brand has a story tell and is passionate about securing its clients the earned media coverage they deserve.

Jennifer Adler is the founder and CEO of Adler Public Relations. Jennifer ran the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own company in March 2019.

A strategic PR professional, Jennifer is highly regarded in the industry, has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her career, Jennifer has represented high profile clients across a variety of industries including hospitality, restaurant, real estate, entertainment, beauty, retail, healthcare, finance, law, gaming, sports and nonprofit.

Jennifer has been recognized with numerous prestigious accolades for her work in PR. Nationally, she was awarded a Bronze Stevie Award for “Communications Professional of the Year” in the 2019 American Business Awards and she was honored by PR Week as a “2018 Champion of PR.” Locally, Arizona Foothills Magazine named Jennifer “Best Female PR” in Best of Our Valley 2017 and she was recognized the same year by AZ Central as “Who’s Next” in communications.

Originally from Southern California, Jennifer has a Bachelor of Arts degree in English from University of California Los Angeles. She is a member of PRSA Phoenix and is passionate about giving back to the community through her involvement with a number of local nonprofit organizations. She lives in Scottsdale and is an avid traveler.

Connect with Jennifer on LinkedIn and Twitter and follow Adler Public Relations on Instagram.

Dallas McLaughlin offers a modern and refreshing approach to small business digital marketing. With nearly a dozen years of big agency experience, Dallas offers direct-to-expert, one-on-one consultation and tactical execution across paid media, search engine optimization and web design.

With a refreshingly transparent approach, Dallas offers the no-risk guarantee of an online proposal builder, no contracts, no hidden frees and each engagement is backed by the ability to cancel at anytime.

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he’s led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized Dallas with its “Rising Star” award because of his expertise and leadership in the advertising industry. He also was named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he’s been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and was interviewed by Adam Grant, author of “Originals: How Non-Conformists Move the World, as a guest on his WorkLife: TED Original podcast.

Connect with Dallas on LinkedIn.

Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

November 3, 2020 by Karen

Phoenix Business Radio

Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

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Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

Fired Pie is quick, casual and customizable to your pizza, salad and mac & cheese desires. The locally owned restaurant has 20 locations across Arizona and allows you to take on the role of chef by picking and choosing your own type of dough, sauce and topping.

Fred Morgan spent 14 years with Ponderosa Steakhouse and another 16 with California Pizza Kitchen, and came to Phoenix AZ, as COO of Oregano Pizza. Today, as the co-founder of 21-unit Fired Pie, he is looking to grow the company to the next level.

He started in the industry as an assistant manager at a Ponderosa Steakhouse and moved up quickly, becoming a general manager; at CPK he started as a general manager, then a regional director, and ended as a regional vice president. Later, at Oregano’s Pizza Bistro, he served as vice president and COO.

In 2013, Morgan and his business partner, Doug Doyle, invested their own money and started the fast-casual Fired Pie pizza concept. As a business owner and restaurant veteran, Morgan says he loves this industry and cannot see ever doing anything else.

Connect with Fred on LinkedIn and Facebook and follow Fired Pie on Twitter.

Creating Buzz PR is a full service traditional and digital public relations, branding, and marketing firm. Some of their clients have been The SF Fairmont Hotel, Personality Hotels, World Wildlife Fund, Hollywood Film Fest, and many large corporations and start ups.

Ellie Lowney has been in PR, Marketing, & Events for ten+ years and has worked with large corporations as well as start-ups. She is an uber-creative writer and was in screenwriting and sales before falling into PR.

She calls her type of PR – REAL PR as it combines traditional and digital and is based on “the story”. She recently started teaching influencers, entrepreneurs, and others that feel they can’t afford PR – how to be their own publicist – in her online classes – Catapult Your Brand With Real PR.

Connect with Ellie on LinkedIn and follow Creating Buzz PR on Facebook.

At Enjoy Life Daily, we want you to have clarity on the one domino that affects a dozen other things, rather than working on each of those dozen tasks. The Time Creation Coaching method will help you change your patterns and achieve tangible results.

Specializing in change management strategies to help you go beyond your perceived limitations, Mark provides a collaborative partnership and combines thoughtful strategy, systematic implementation, and organizational accountability to identify your purpose and assist you on your entrepreneurial journey. You eliminate roadblocks, create boundless growth, and build a plan for you to thrive. Master your schedule through an optimization of your time and bring order to your organizational challenges with action steps.

Take a holistic approach to not only identify, but also effectively help you navigate and resolve personal and professional life challenges through a time creation program tailored to you. This goal-digging approach works to manifest purpose and prioritize the items that belong on your to-do list.

Through collaboration, develop the personalized tools to empower and propel you to discover what it’s like to no longer feel overwhelmed and stressed due to lack of time.

Mark Jamnik lives and breathes productivity and coaching. After a decade in Advertising sales, he was recruited by Tony Robbins’ organization to be 1 of only 100 active global coaches.

He coached more than 300 CEOs, entrepreneurs, and sales professionals, maximizing their effectiveness in achieving their goals. Over the past decade, he has focused on his own entrepreneurial journey, creating an organization system for himself to create time.

Now he consults coaches, authors, speakers, and entrepreneurs with organization strategies, maximizing their productivity, stress-free.

Connect with Mark on LinkedIn and Facebook.

Avontage is a place to grow your business without spending money. We’re building the world’s ONLY community of experts whom you can trade your skills and services with.

Avontage is a Collaborative Business Network for business owners, skilled freelancers, founders, and coaches empowering you to scale your business.

Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science form Arizona State University, Sean enjoys building technology to solve hard problems that affects every day life.

His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.

Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.

Follow Avontage on LinkedIn, Facebook, Twitter and Instagram.

Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications

November 3, 2020 by John Ray

North Fulton Business Radio

Why You Don't Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications

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Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications (North Fulton Business Radio, Episode 302)

Yes, you read that show title correctly. Jennifer Koon, Michael Mackenzie Communications, joins host John Ray to discuss the marketing and public relations strategies professional services providers should weigh and employ. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Jennifer Koon, Founder and Principal, Michael Mackenzie Communications

As the founder and Principal Consultant of Michael Mackenzie Communications, Jennifer Koon is the chief strategist, business development officer, contributing copywriter and head bottle washer.

Prior to forming Michael Mackenzie Communications in 2001, Jennifer served as a PR and Field Marketing Manager for Microsoft Corporation, a role she landed because they liked the Direct Mail and Database Marketing experience she had gained working for smaller software companies and in an agency environment. In addition to developing direct marketing and sales support programs, Jennifer has produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. Jennifer has an extensive copywriting repertoire – writing on average more than 50,000 words each year for clients representing a broad range of high tech and technically complex services and products.

All total, Jennifer possesses more than 25 years experience developing and deploying strategic marketing communications programs that drive image, enthusiasm and revenue. She has a bachelor’s degree in Creative Advertising from Southern Methodist University and a master’s in Marketing Communication and Information Technology from Florida State University.

She is a member of the American Marketing Association, the Public Relations Society of America, the Technology Association of Georgia and has served on the host committee for the High Tech Ministries Prayer Breakfast for 5+ years. She is also a member of the Greater North Fulton Chamber of Commerce, the Leadership North Fulton Class of 2011, a graduate of the City of Roswell Education Program (CORE 2019) and was the elected parent representative for the Local School Governance Councils for both Elkins Pointe Middle School and Roswell High School. Jennifer and her husband live in Roswell, Georgia. She has two sons who attend the University of Mississippi. She is an active member of Roswell United Methodist Church and she counts among her hobbies reading, swimming, photography, retail therapy and watching minor league baseball and college football.

Company Website

Questions/Topics Discussed in this Show

Why you don’t need a social media strategy
Why business owners needs someone to think about marketing all of the time
How sales and marketing has changed in a pandemic environment
How SMBs can cost effectively participate in PR
Why Content Marketing might be your most important SEO strategy
How to improve the most important part of every email message

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Angela D’Amario with Fire Bee

July 2, 2020 by angishields

Atlanta Business Radio

Angela D'Amario with Fire Bee

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Before starting Fire Bee, Angela D’Amario spent more than a decade at some of Atlanta’s top PR and advertising agencies creating and leading PR, social media and strategic marketing campaigns for Cheerwine, Applebee’s, Wild American Shrimp, Floor & Decor and many other consumer and B2B brands.

If you can name an industry, Angela has probably worked for a client in it. She excels at identifying the best mix of marketing ideas and strategies to help clients reach their goals, and believes that by combining smart thinking and calculated risks that Fire Bee can help every brand be their best.

Follow Fire Bee on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

How Fire Bee has shifted marketing strategies during COVID-19
Marketing Trends and public relations campaigns
Influencer marketing
Marketing tips for small businesses

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Brittany Thoms with See.Spark.Go

May 10, 2020 by angishields

Atlanta Business Radio

Brittany Thoms with See.Spark.Go

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Brought to you by OnPay. Built in Atlanta, OnPay is the top-rated payroll and HR software anywhere. Get one month free at OnPay.com.

See.Spark.Go Co-Founder, President and publicity maven, Brittany Thoms began her career in fast-paced agencies promoting national accounts through entertainment and sports-related events.

At age 25, with a desire to return to the city that captured their hearts— Athens, Georgia—Brittany and her husband Andy decided to strike out on their own. Together, they founded See.Spark.Go in 2007.

Brittany has worked closely with North American marketing departments at companies including Nike, Motorola, General Mills, Columbia Sportswear, Airstream, Kanakuk and Mutual of Omaha. See.Spark.Go has become a signature agency for public relations, digital media strategy, social media and marketing communications for local, regional and nationally-recognized brands.

She also serves as a board member for Eagle Ranch, Break Into Business, and advises several other nonprofits on a regular basis. Brittany prides herself on the fact that See.Spark.Go tells the best stories in the world — stories that matter.

Connect with Brittany on LinkedIn and follow See.Spark.Go on Facebook and Instagram.

What You’ll Learn in This Episode