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Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

April 11, 2024 by John Ray

North Fulton Business Radio

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

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Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties (North Fulton Business Radio, Episode 761)

In this episode of North Fulton Business Radio, host John Ray interviews Pam Santoro, a realtor with Berkshire Hathaway Home Services Georgia Properties. Pam shares her journey from a computer science background to a successful 20-year career in real estate, highlighting her expertise in the North Fulton region. The discussion covers current market dynamics, including the effects of low supply and high demand, interest rates, and the importance of strategic property upgrades for sellers. Pam also shares insights on the aging population’s real estate needs, including aging in place, and introduces her book on the subject. Additionally, the conversation touches on the importance of home staging, the “three P’s” of property marketing, and personal success stories that underscore Pam’s dedication to her clients.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro’s passion for people, homes, and business sparked her career in real estate. Originating from a family that moved from the Pittsburgh, Pennsylvania, area to Kansas City, Missouri, and then to Alpharetta, Georgia, Pam understands the emotional journey of relocation firsthand. She recalls a poignant moment during their first move when her daughter inquired if the family would need to find new relatives along with new friends. This personal experience deeply informs her empathetic approach to helping families find their ideal homes. Santoro is a seasoned real estate agent within the Luxury Collection at Berkshire Hathaway HomeServices Georgia Properties. She holds a Bachelor of Science degree in Computer Science and Business from Robert Morris University.

Currently, she is an active member of several prestigious organizations, including the Atlanta Board of Realtors, the Georgia Association of Realtors, and the National Association of Realtors, and she has earned designations such as Luxury Specialist, Accredited Relocation Specialist, and 55+ Realty Advisor Specialist. She is also involved with the Women’s Council of Realtors, the Greater North Fulton Chamber of Commerce, and the Alpharetta Business Association.

Santoro’s professional achievements are numerous and include receiving the Five Star Award continuously from 2000 to 2024 and being named North Fulton’s Best Realtor by Family Life Publications in 2021 and 2019. In 2018 and 2014, the Greater North Fulton Chamber of Commerce named her Ambassador of the Year, and in 2023, she received the Community Builder Award. In 2015, she was inducted into the Berkshire Hathaway Honor Society. Her leadership roles have included serving as President of the American Business Women’s Crabapple Chapter from 2011 to 2013, where she was also recognized as the Woman of the Year in 2011, and as the WCR Member of the Year in 2010.

Beyond her awards, Pam is deeply involved in her community through her roles as chair for her church’s Married Couples Group, coordinator for Aging Well Workshops, originator and coordinator for the Senior Resource Alliance of North Atlanta, a member of the National Aging in Place Council, and a co-author of Difficult Aging in Place Conversations: What Industry Experts Have to Say. Her comprehensive involvement and contributions underscore her dedication to her profession and community.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:26 Introducing Pam Santoro: A Journey from Computer Science to Real Estate
01:37 The Art of Real Estate: Pam’s Approach and Market Insights
08:27 Aging in Place: Insights and Safety Tips
14:31 Staging Homes for Seniors: Maximizing Value with Minimal Investment
17:35 Marketing Mastery: The Three P’s of Property Sales
18:32 Navigating the North Fulton Real Estate Market
22:46 A Heartwarming Success Story: Helping Stanley
26:14 Closing Remarks and Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

JoAnn Keahey with Real Tall Real Estate

August 1, 2023 by Tom Sheldon

Northeast Georgia Business Radio

JoAnn Keahey with Real Tall Real Estate

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JoAnn Keahey is a local Realtor actively involved with her community and helping with real estate needs and goals.

JoAnnKeahey.com is your one-stop source for Northeast Georgia real estate. Use the state-of-the-art property search, including an interactive map search, to find homes for sale in Northeast Georgia. These listings are updated daily from the MLS. Or use the Community Guide to help you in your search for Northeast Georgia real estate listings. Community searches will keep you up to date with the latest properties in the areas you are interested in.

For your convenience, be sure to register for a free account to receive email notifications whenever new homes for sale come on the market that match your specific criteria, and save your favorite properties for quick and easy access whenever you need, It’s fast, easy, automatic and FREE! With a Property Tracker account, you’ll be among the first to know about the newest homes for sale in Northeast Georgia.

Mike Conner of Action COACH and Steve Loudermilk of Loudy Properties & Loudy Ventures LLC

July 10, 2023 by Amanda Pearch

Forsyth Business Radio

Mike Conner of Action COACH and Steve Loudermilk of Loudy Properties & Loudy Ventures LLC

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Mike Conner of Action COACH & Steve Loudermilk of Loudy Properties & Loudy Ventures LLC

Action COACH Business Coaching

With years of successful experience that can provide valuable insight, your Action business Coach will help you develop long-term and short-term goals and strategies, as well as improve your business in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it’s almost impossible to thrive.

Whether you are looking for ways to grow the profit in your company or methods to attract high performing team members – Mike and team can help!

Loudy Properties

Enabling residential buyers, sellers, and investors to turn their dreams into reality with leading expertise and knowledge of all their real estate market needs.

As President and CEO of the Loudy Properties Team, Steves mission is to serve clients with knowledge and expertise of real estate market conditions to help them buy or sell the house of their dreams.
Serving the North Atlanta area (Cumming, Dawsonville, Alpharetta, Canton, Milton, Roswell, Sandy Springs, Marietta, and other communities), his goal is to help serve clients by maximizing the marketing around their homes and helping buyers find the dream home of their choice.

Connect with us on Social Media @forsythbrx

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This episode is presented by our #CommunityPartners at:

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Podcasts by Amanda Pearch

Derek Worley with Community Professionals Realty

April 18, 2023 by Tom Sheldon

Northeast Georgia Business Radio

Derek Worley with Community Professionals Realty

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Derek Worley and Tom Sheldon

Derek Worley/Community Professionals Realty

One of the most important things to Derek is a great relationship. There’s no secret that relationships and real estate go hand-in-hand. Derek strives every day to ensure that any and all clients trust him to represent them in real estate transactions. He ALWAYS puts them first and their relationship continues long after. Derek’s slogan is simple yet effective – “REALationships Over Revenue.”

Visit Derek on his website: derekworleyrealty.com

Buying in Baja E9

August 9, 2022 by Karen

Phoenix Business Radio

Buying in Baja E9

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Buying in Baja E9

Have you ever dreamed of owning an exotic Mexican Villa? Or even just a small beach shack? It’s possible!!

Melissa Murphy of Harcourts Baja grabs her mug and joins Carla to chat Cabo San Lucas life and how she helps Americans achieve home ownership in a foreign country. Melissa and her family decided to chase a dream and make a permanent move from perpetually gray Oregon to sunny Cabo San Lucas. Working with her brokerage, she learned the ins and outs of real estate in Mexico and set up a branch with her business partner. Now they guide Americans through the buying process.

Can Americans actually own property in Mexico?? Tune in to find out!

Taking a trip to a tropical locale is exciting and fun! But what if you want to own a home there? What is the process for buying property in a foreign country, and most importantly, is it even possible? Join Carla and her guest Melissa Murphy of Harcourts Baja as they explore what it means to own property in our neighbor to the south, Mexico.

Harcourts is one of the oldest real estate companies in the world, founded in 1888. With the ground breaking in Cabo San Lucas, Mexico, Harcourts is now in 11 countries, with 1100 offices, and over 11,000 agents representing Harcourts worldwide.

The company is dedicated to the values of People First, Doing the Right Thing, Being Courageous, and Fun & Laughter. They are people focused, leading with heart, integrity, and humor. The Harcourts Baja office brings those values to Baja California and Cabo San Lucas like no other company.

Melissa Murphy has proudly represented Harcourts North America for over 5 years and she’s honored to have an opportunity to share more about what Harcourts Baja offers.

Melissa started her real estate career in 2007, at the bottom of the market crash. She left teaching middle school, rolled up her sleeves, and went to work helping homeowners and buyers navigate an unprecedented and challenging market. She resourcefully addressed her clients’ needs and goals to help them to success.

Melissa transformed those early experiences into continued success supporting and serving clients for the next 15 years. She works diligently and passionately to educate clients, advocate for their best interests, and facilitate smooth transactions.

As a mom, wife, runner, dog-lover, friend, and realtor, Melissa leads with her heart and puts her passion into serving her clients. She is committed to listening and understanding clients’ wishes, putting them first, and advocating for their goals.

As an entrepreneur and adventure-seeker, Melissa opened the first Harcourts in a new country with a business partner to serve the growing demand for second homes, expatriate life, and investment properties.

Connect with Melissa on LinkedIn, Facebook, Twitter and Instagram.

About the Show

Smashing Through Walls is geared toward a guide through complex commercial real estate and finance topics while adding humor and anecdotes along the way. Discover what is going on in the valley and beyond with host Carla Magee, broker at MHG Commercial.

About Our Host

Carla Magee’s background is designed with the investor in mind. After obtaining her finance degree from the University of Washington in Seattle, she worked for large corporations like Boeing and Microsoft. With a critical eye and flair for analytics, she was able to shave millions in lost profits, managing cross-functional teams by utilizing her Green Belt in Six Sigma and Masters Certification in Project Management.

Ultimately she realized that she couldn’t be contained in an office environment working for the corporate world. Being an investor herself, she came into real estate as an investment & multifamily property specialist, effectively applying her education & skillset. Carla excels in helping investors make sound decisions for their financial goals, in real estate negotiations, and takes deep pride in educating homebuyers and sellers.

On a personal note, Carla is a busy wife & mother to two daughters. In addition to an ever growing career and podcast, she also enjoys volunteering and being active in the community. She has a deep love for Arizona and although she travels whenever possible, she always finds her way back to the beautiful Sonoran Desert.

Connect with Carla on LinkedIn.

About Our Sponsor

MHG Commercial emerged from the highly successful and innovative residential brokerage: My Home Group. MHG Commercial’s vetted and experienced advisors have a wide range of complementary professional expertise that span over 100 years of cumulative experience.

Encompassing every aspect of commercial real estate from office to industrial development, raw land to luxury commercial, and multifamily to subdivision development. We excel at out of the box thinking and transactions that require a more hands-on approach and ingenuity.

No matter the property type or service need, our commercial advisors are committed to your objectives. Combined with business finesse and unsurpassed market intelligence, MHG Commercial brokers help you determine and surpass your business goals.

Follow MHG Commercial on Facebook and Instagram.

Katie Rocco, Keller Williams North Fulton

May 26, 2022 by John Ray

North Fulton Business Radio

Katie Rocco, Keller Williams North Fulton

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North Fulton Business Radio, Episode 460)

Katie Rocco, Realtor and Team Lead of The Rocco Team at Keller Williams, was host John Ray’s guest to talk about the current real estate market. Katie discussed the shortage of housing, the movement of buyers into the Atlanta market, what to look for in a realtor, the best questions to ask when you’re looking for an agent, giving back to her community, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The Rocco Team,

Katie Rocco and The Rocco Team are a group of highly-skilled, compassionate advisors, committed to excellence in all they do.

They specialize in helping Homebuyers, Home Sellers & Investors build wealth through a customized real estate experience, from start to finish. Their business is built on our treasured relationships & because of their trustworthiness & integrity, clients & their referrals utilize The Rocco Team’s proficiency for the industry time & time again.

Their legacy is making home dreams come true & they strive to exceed expectations in all they do. They would LOVE to walk your home journey with you!

Company Website |LinkedIn | Facebook | Instagram

Katie Rocco, Realtor/ Team Lead at The Rocco Team, Keller Williams North Fulton

Katie has been a resident of Alpharetta Georgia for over 8 years. She has been married to her loving husband Andrew for over 22 years. They love to travel the world together experiencing great food and different cultures. Katie works in Real Estate where she leads a small team serving the Metro & North Atlanta communities.

She has been an active member in the Rotary Club of Alpharetta where she currently serves as the incoming president for the 2022-2023 year. Katie is an active member in her community where she also serves on the design and review board for the city of Alpharetta as well as on the Women’s advisory board for Wellstar Hospital of North Fulton.

She also volunteers with Frontline defense in the fight against human trafficking. They are on the front lines of rescuing women from trafficking. Katie has a passion for serving those in need, both in her local community and abroad.

Questions and Topics in this Interview:

What is happening in the local real estate market?
Why should someone work with a Realtor right now?
Why work with a team versus an individual Realtor?
What is your favorite part of this business?
Is now a good time to invest in Real Estate?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Daniel Hwang, Founder of Twenty Five Marketing, Amanda Groover of DCO Commercial Flooring & Dennis Santiago of Sotheby’s International Realty

May 25, 2022 by Amanda Pearch

Forsyth Business Radio

Daniel Hwang, Founder of Twenty Five Marketing, Amanda Groover of DCO Commercial Flooring & Dennis Santiago of Sotheby's International Realty

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Daniel Hwang, Founder of Twenty Five Marketing, Amanda Groover, Business Development Specialist at DCO Commercial Flooring and Dennis Santiago (Broker/ Realtor) Sotheby’s International Realty

Amanda Groover is the Business Development Specialist for DCO Commercial Flooring. DCO Commercial Floors is an established, dependable full-service floor covering and window treatment provider serving the continental U.S. With attention they give to customers. Amanda has worked with architects, engineers, community leaders, economic development agencies, builders, developers, real estate agents, and communities to increase exposure for their markets. Amanda currently serves as a volunteer on the board of director for Friends of Recovery in Hall County, PAC Team Leader for Leadership Hall County, general member of the University of North Georgia Alumni Association Board.

Daniel Hwang is the Founder and President of Twenty Five Marketing. They are a marketing business helping local businesses solve their marketing issues quickly and professionally. We take pride in what we do. We’re available for all your marketing needs, from Search Engine Optimization, Website Design, PPC, and Social Media Marketing.

Dennis Santiago is a REALTOR and newly minted Broker for Atlanta Fine Homes Sotheby’s International Realty. They are unique in the Atlanta marketplace as they are the only upper tier residential brokerage that has the wonderful combination of local ownership and management, the strong branding of Sotheby’s International Realty Affiliates, Inc. Fostering an entrepreneurial environment where associates and employees can reach their true potential is key to ensure flawless client service.

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

Connect with us on Social Media @forsythbrx

SPECIAL THANKS to our Forsyth Business RadioX Studio, Print & Furniture Partners:

Steve Markfeld, Berkshire Hathaway HomeServices Georgia Properties

May 18, 2022 by John Ray

North Fulton Business Radio

Steve Markfeld, Berkshire Hathaway HomeServices Georgia Properties

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(North Fulton Business Radio, Episode 456)

Calling himself “The House Therapist,” Steve Markfeld move years ago from psychotherapist to a licensed Realtor, and he’s merged the skill set from his previous career to his current work. He and host John Ray talked about how he got into residential real estate, his move to Georgia, the difference between a real estate agent and a Realtor, how he helps both buyers and sellers, what you should look for in a Realtor, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Berkshire Hathaway HomeServices Georgia Properties is a part of HomeServices of America, the #1 real estate company in the Nation. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the Metro Atlanta real estate market a definitive mark of stability, strength, quality, and innovation.

Company Website |LinkedIn | Instagram

Steven Markfeld, LSA, ABR, RESS, Licensed Realtor, Berkshire Hathaway Home Services Georgia Properties

Steve has sold real estate for the past 18 years. First in New York and for the past 12 years, in Metro-Atlanta, Georgia. Prior to entering the real estate industry, Steve was a mental health professional, who worked in many settings as a direct practitioner, as well as, a supervisor/trainer.

He has integrated his experience as a therapist into an empathetic consultant who helps his clients navigate the stressful, though exciting, time of buying and selling homes.

Questions and Topics in this Interview:

How did you get started in real estate?
Are the terms real estate agent and Realtor interchangeable?
What is your unique advantage as a Realtor?
Does any client stand out in your memory?
How is the market?
What are your thoughts on Investor buyers?

Tad Leithead with Leithead Consulting & Lilburn CID, and Tyler Weant with Legendary Home Team @ Keller Williams

February 25, 2021 by Mike

Gwinnett Business Radio

Tad Leithead with Leithead Consulting & Lilburn CID, and Tyler Weant with Legendary Home Team @ Keller Williams

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Tad Leithead/Leithead Consulting & Lilburn CID

Founded in 2018, Leithead Consulting uses its resources and in-depth network to identify properties that are outside of the boundaries of current Community Improvement Districts (CIDs) in order to expand their boundaries. Through this process, Leithead Consulting helps CIDs increase their revenue while also increasing their geographical size.

Leithead Consulting also assists in the creation of a Community Improvement District and supports the administrative and legal paperwork and processes required for a CID’s creation plan or expansion. The firm also finds and identifies properties that may have been overlooked, locates the building owners, and secures contact information to update a CID’s database of current and potential members.

The Lilburn Community Improvement District (CID) is a quasi-governmental entity whose members are commercial property owners. The membership voluntarily increases their property taxes to invest in local infrastructure and improvement projects.

Tyler Weant/Legendary Home Team @ Keller Williams

Tyler Weant, Founder of Legendary Home Team @ Keller Williams, has over 16 years of real world real estate experience that allows him to best assist buyers, sellers, and investors in successfully completing transactions to gain the best value for their specific needs. He moved to Sugar Hill, GA in 2019 with his wife and two children because they love the area, the weather, and the wonderful people who live there. Tyler enjoys calling this area home and enjoys helping others to discover what living in Gwinnett County has to offer.

Prior to being in Real Estate in the Gwinnett area full time, Tyler was the Owner/Operator of a real estate acquisition & management company, as well as a termite & pest control company in North Carolina. Successfully selling the pest management company allowed him the opportunity to relocate to Georgia and dedicate his attention and expertise solely to the real estate profession. Leading and managing both of these corporations contributed to a vast and comprehensive knowledge of building and construction types, materials, risk factors, problem solving and conflict resolution, and the development of negotiation skills that aid in real estate transactions.

Tyler has a passion for helping people succeed. For that reason, he is dedicated to volunteering at local schools to mentor at risk youth, assisting with the cub scouts to help develop future leaders, and assisting individuals in finding the right home for their needs. Tyler is well equipped with the skills, knowledge and expertise to assist you in successfully concluding your next real estate transaction.