video production Archives - Business RadioX ®

Mastering Video Marketing, with Maxwell Bentley, Bentley Media

December 16, 2024 by John Ray

North Fulton Business Radio

Mastering Video Marketing, with Maxwell Bentley, Bentley Media

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Mastering Video Marketing, with Maxwell Bentley, Bentley Media (North Fulton Business Radio, Episode 828)

In this episode of North Fulton Business Radio, host John Ray welcomes back Maxwell Bentley, a prominent video production expert and the founder of Bentley Media. The discussion delves into Maxwell’s decade-long career in video production and his evolution into a marketing authority. Maxwell shares insights on the importance of video marketing for entrepreneurs, the rise of short-form video content on platforms like LinkedIn, and the effective use of video testimonials. The episode also touches on the potential and pitfalls of AI-generated video content and showcases Maxwell’s success stories, including transforming a health coach’s practice through compelling video storytelling.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Maxwell Bentley, Bentley Media

Maxwell Bentley is a video producer known for launching high-performing video marketing campaigns for brands across the globe, including Hyundai, Quantum Bank, and Eversheds Sutherland. He is the founder of Bentley Media, a video marketing agency that was named a finalist for Forsyth County Business of the Year in 2018 and 2019. His agency has generated over one hundred million trackable video impressions that have translated to millions of dollars in sales revenue for his clients since 2015.

Maxwell has made significant contributions to the gaming industry, having produced a trailer for a Disney Moana video game and for the Xbox title Super Bomb Survival, and served as the lead editor for the Roblox app trailer.

He has also produced marketing videos for prominent Georgia schools, including Emory, UGA, and KSU, and for nonprofits such as TED, Saprea, and GPB. In 2022, he produced a donor appeal film for Meals by Grace, a Georgia nonprofit dedicated to fighting childhood hunger, that helped raise over $187,000 for the organization. He was subsequently named to the University of North Georgia’s inaugural 20 Under 40 Alumni class.

He serves on multiple advisory boards and has partnered with Metro Atlanta schools to help prepare rising talent for the demands of the Georgia film and video production industry. He exists to form meaningful relationships where his clients and his staff feel successful.

Connect with Maxwell: Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Maxwell Bentley
01:49 Maxwell’s Journey in Video Production
06:43 The Power of Video Marketing
13:23 Overcoming Camera Shyness
20:39 Leveraging Video Testimonials
24:09 LinkedIn and Short-Form Video Content
30:07 AI in Video Production
37:53 Success Stories and Conclusion
42:32 Closing Remarks

Maxwell Bentley, Bentley Media and author of Video Marketing Secrets, with North Fulton Business Radio host John Ray, author of The Generosity Mindset — **Maxwell Bentley with host John Ray**

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Roots Entrepreneurial Success Series, with Antonio Henson, Renasant Bank, Mia Martin, Modern Creatif, and Trenton Carson, TC Productions

February 14, 2022 by John Ray

North Fulton Business Radio

Renasant Roots Entrepreneurial Success Series, with Antonio Henson, Renasant Bank, Mia Martin, Modern Creatif, and Trenton Carson, TC Productions

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Renasant Roots Entrepreneurial Success Series, with Antonio Henson, Renasant Bank, Mia Martin, Modern Creatif, and Trenton Carson, TC Productions (North Fulton Business Radio, Episode 431)

The Renasant Roots Entrepreneurial Success Series is a capacity-building program designed to assist small business owners with business development, marketing, networking, and many other benefits. Two participants in the most recent Atlanta-based cohort, Mia Martin of Modern Creatif and Trenton Carson of TC Productions, joined Antonio Henson of Renasant to discuss how the program came to be, their experience with it, the benefits they have realized, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Renasant Roots Entrepreneurial Success Series

Renasant Bank is proud to introduce the Renasant Roots Entrepreneurial Success Series to the Atlanta market. The capacity building workshop is a four-week program customized to help small business owners sharpen their business development skills and fill gaps in their knowledge and experience to make their enterprises stronger. Renasant Roots was created in partnership with the Birmingham Business Resource Center four years ago.

With the program having great success in the Birmingham market, Renasant’s Birmingham team and the BBRC are sharing the Renasant Roots template with the Atlanta Renasant team to share with small business owners in Atlanta. “We are excited to bring the Renasant Roots program to the Atlanta market. After watching the success and growth of the program in Birmingham, we decided that it would be a great opportunity to share these business resources with the Atlanta community as well,” said Zennie Lynch, Atlanta Market President. “In addition to the skills development and powerful information these participants will receive, they will also be provided with a small business development grant of $2,500 when they complete the program.”

The workshop will focus on business development and planning, marketing and branding, accounting principles and tax preparation, funding options, and resource development. Speakers for the sessions will be provided by Invest Atlanta, Access to Capital for Entrepreneurs, LiftFund, and Atlanta Black Chambers.

There is no cost to participate in the program other than committing 10 hours over five weeks. 10 participants will be selected through an application process.

Company website | LinkedIn | Facebook

Antonio Henson, MBA, First Vice President – Community Lending Relationship Director, Renasant Bank

**Antonio Henson, MBA, First VP- Community Lending Relationship Director, Renasant Bank**

Antonio Henson has over twenty years of experience in business and banking. He has facilitated training sessions for staff aimed at enhancing product & credit knowledge and regulatory procedures.

Antonio has structured project financing designed to spur neighborhood revitalization efforts in the low-income communities throughout the State of New Jersey and Metro Atlanta. This action involved community outreach and working with elected officials, government agencies, quasi-public agencies and the private sector to promote revitalization and commercial development.

He has provided expertise and assistance to various community-based organizations, to assist them with meeting the financial needs of their respective organizations.

Mia Martin, CEO, Modern Creatif

Modern Créatif was founded in 2013 by Mia D. Martin because of her passion to educate and help professionals position themselves as subject matter experts with their professional brands and businesses. Mia worked in sales and marketing for a Fortune 10 Consumer Package Goods company for 14 years. During her professional career, she developed hundreds of employees throughout the country and managed thousands of retail and wholesale relationships.

Mia is passionate about taking her professional experiences and transferring it to her clients through effective strategy development for marketing, branding, and professional presentation.

Modern Créatif takes pride in not just providing deliverables but also effective education and strategy development. To date, Modern Créatif has served hundreds of Atlanta entrepreneurs and entrepreneurs throughout the country. Modern Créatif is passionate about workforce development in Atlanta and has provided free online training resources through our free Agency Academy. We have also developed educational resources for Access to Capital for Entrepreneurs to service the NPU-V and developing businesses.

Our Mission is to provide premium-level services that empower entrepreneurs to best represent their business and brand.

Mia has worked with SBDC UGA at GSU, SCORE, the Women’s Entrepreneurial Opportunity Project, General Assembly, Atlanta Business League, 21st Century Leaders, The Network of Executive Women, The Commerce Club-Marketing Club, Georgia Power Supplier Diversity Council, and more to help educate entrepreneurs and professionals on Professional Presentation, and Branding and Marketing Strategy as a strategist and professional speaker.

Mia is a proud member of the Harvard Business Review Advisory Council and a board member for the Kettering Executive Network.

Company website | LinkedIn | Facebook

Trenton Carson, President, TC Productions

TC Productions Video Production Company is a full-service video production company that partners with marketing executives and business owners. They develop and execute highly customized video marketing campaigns focused on driving leads, awareness, brand loyalty and retention. Their focus is in Branding, Marketing and Testimonial video production.

The two areas their company specialize in:

They produce videos specifically for your intended audience – Video Production.
They get those videos in front of your intended audience – Video Marketing.

They have helped their clients:

*Build brand awareness and establish an influencing presence online
*Effectively use video as a tool in their marketing strategy
*Create evergreen content that enhances their marketing message
*Become comfortable with the growing demand the market has for videos

What they learned:
Stories are in everything you do. Your brand and the story it tells impacts people, what they believe, how they feel, and the decisions they make. The combination of visuals and sound evokes emotions more effectively than text alone. If you want to draw your viewers in, connect with them emotionally, and move them to take the next step, working with TC Productions to produce your next video will make you the company hero.

Company website | LinkedIn | Facebook | Instagram

Questions and Topics in this Interview:

Antonio Henson
Renasant Roots and how it started
Mia Martin and Modern Creatif
Trenton Carson and TC Productions
Applications for the next Cohort

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Sam Pagel with Resound and Ray Delmuro with Refresh Glass E15

October 26, 2020 by Karen

Phoenix Business Radio

Sam Pagel with Resound and Ray Delmuro with Refresh Glass E15

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Sam Pagel with Resound and Ray Delmuro with Refresh Glass E15

This episode of MAC6 Community Connection Radio Show and Podcast was jam-packed with great insights and tips about marketing, mergers, business partnership, and more.

Hosts, Jennifer Burwell and Kyle McIntosh welcomed Ray DelMuro of Refresh Glass and Sam Pagel from Resound to the studio for an uplifting and inspiring conversation.

Here are a few of the hosts’ takeaways from interviewing Ray and Sam…

~Focus on what brings you joy and create a business around something you are passionate about.

~If you are going to create a business out of your passion and expect to be successful, make sure you can provide a ton of value to people.

~As in life, the key to any great business partnership or relationship is excellent communication.

~Find your people. You can’t build a company on your own. Surround yourself with a good community.

Resound believes people are intrinsically remarkable. And the brands they create together are too. But too often the demands of starting and growing an organization distract those within from reflecting their remarkable identity. Instead, they find themselves settling for copycat, unclear, or superficial branding.

Resound’s purpose is to be the most trusted provider of services, training, and tools for organizations at each stage of growth to help them unlock their own unique, clear, and authentic brands in order for them to build lasting relationships with their customers, employees, and partners.

To sum it all up, Resound exists to guide organizations to unlock their authentic brands so they can build lasting relationships.

Sam Pagel started his own media company back in 2011 when he saw a need for higher quality marketing and communication media amongst local businesses here in Arizona. He started his company, Pelican Media, as a video production company and grew it to serve businesses with photography, web development, and collateral design. Through Pelican Media, Sam served businesses such as Walgreens, Google, Dignity Health, Dunn Edwards Paints and many others.

October of 2019 saw a big change in Sam’s career. After being office mates for over 6 years, Sam merged his company with Resound and became a partner and Chief Creative Officer alongside CEO Mike Jones.

Sam is married to his beautiful wife, Ashley, and they have three kids under 5 years old. They live in Chandler, Arizona, love being outdoors, and enjoy exploring new places as a family.

Connect with Sam on LinkedIn, Twitter and Instagram.

Refresh Glass products are made to strengthen the relationships with the people you care about most at dinner table or the conference table. We actively partner with the community to divert thousands of wine bottles every week that would have otherwise been thrown away, working towards our 10 Million Bottle Rescue Mission.

Once collected we then transform the bottles into fun and functional glassware and decor such as planters, candle holders, and vases. We can custom engrave our gifts with your logo, the recipients last name, or with any message of your choosing. We offer free samples for gifting clients with their logo or artwork, just reach out and let us know what you are looking for.

Current bottle count :: almost 1.8million rescued.

Some of the names we have worked with include the Cubs, Cavaliers, Texas A&M, Nationwide Insurance, Wolfgang Puck, Hyatt, 4 Seasons, Sheraton, Marriott, Kimpton, Ritz Carlton, Francis Ford Coppola Winery, Whole Foods. We believe in Conscious Capitalism and offering multifaceted solutions that both generate revenue and community benefit at the same time.

Ray DelMuro is the founder and owner of Refresh Glass. His passion is in creating solutions that concurrently have style, function and purpose. This to him means products that are your favorite to use everyday because of the way they make you feel, how well they work, and the community causes they impact.

He and Refresh have been honored as Recycling Small Business of the Year and been featured on MSNBC and in Inc. as one of “7 client gifts that will make you unforgettable. Ray also has been the TedX MC and also speaks frequently about purpose driven business as a board member of Conscious Capitalism Arizona.

Ray was an aerospace engineer before he started Refresh Glass and still designs and built all the furniture in his office. If he’s not working he loves playing ice hockey and shooting landscape photography.

Connect with Ray on LinkedIn, and follow Refresh Glass on Facebook, Twitter and Instagram.

ABOUT YOUR MAC6 COMMUNITY CONNECTIONS CO-HOSTS

With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.

Kyle is the President and Creative Excitant of MAC6. Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space. The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses. Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.

Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.

Follow MAC6 on Facebook and Twitter.

Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.

As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

ABOUT OUR SPONSOR

MAC⁶ offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours. Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

August 5, 2020 by John Ray

North Fulton Business Radio

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

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Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group (North Fulton Business Radio, Episode 268)

Bentley Media Group Founder Maxwell Bentley joins host John Ray to discuss his pivot in a pandemic, the challenges he faced in that pivot, and why video marketing is so important in a Covid-19 economy. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Maxwell Bentley, Bentley Media Group

Maxwell Bentley is the Founder and Executive Producer at the Bentley Media Group, a strategic video marketing studio in Atlanta. He has produced video content for brands such as Hyundai, Roblox, and TED. In 2017, he produced a trailer for the Xbox title Super Bomb Survival and served as the lead editor for the Roblox app trailer. He was named one of seven finalists for Business of the Year in Forsyth County, GA in 2018 and 2019. He sits on the advisory board for the UNG Center for Entrepreneurship and Innovation and serves as a Forsyth County Partner in Education. He has been featured in Lenz On BusinesPoint of Contact for Maxwell Bentley

Company website

Facebook

Questions/Topics Discussed in this Show

Marketing a business during a pandemic
Why is innovation critical during these uncertain times?
What does it mean to “pivot your business to stay relevant”?
Video production in the age of Covid-19
How can business owners create their own video

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media

July 29, 2020 by John Ray

North Fulton Business Radio

Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media

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Look and Sound Your Best on Camera and Online, with Duffie Dixon, Duffie Dixon Media (North Fulton Business Radio, Episode 264)

Emmy Award Winning Former TV Reporter Duffie Dixon joins host John Ray to discuss looking and sounding your best on video conferences, the power of video content, building a crisis communication plan, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Duffie Dixon, President, Duffie Dixon Media

Duffie Dixon is a multiple Emmy award winning communications and media specialist. Drawing from her 27 years in television news, she shares her expertise with corporate executives, government officials, individuals, and nonprofits. Duffie provides her clients with valuable and unique tools through media training, public speaking coaching, and presentation and interviewing practice sessions. Duffie also produces, writes and delivers videos and content for businesses and nonprofits with a passion for storytelling across multiple platforms. Duffie is a podcast host at Business RadioX, a member of the National Speakers Association (NSA), and a frequently sought after emcee and moderator for various events.

Point of Contact for Duffie Dixon

Company website

Twitter

Duffie Dixon Media One Pager (PDF)

Questions/Topics Discussed in this Show

media training
right now the big demand is video conference training
content video production (for websites, social media platforms)
the power of video content
crisis communications training (given Covid-19)

Kevin Hill, Igigo Communications

July 13, 2020 by John Ray

North Fulton Business Radio

Kevin Hill, Igigo Communications

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Kevin Hill, Igigo Communications (North Fulton Business Radio, Episode 257)

Kevin Hill of Igigo Communications joins host John Ray to discuss live streaming and why businesses and other organizations should be utilizing this fast growing medium. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Igigo Communications

Igigo Communications specializes in helping individuals and organizations live stream content to their audiences. Demystifying the process of live streaming and explaining their options, Igigo offers affordable solutions to connecting live content with viewers. There are differences between being “in the room” and watching content live online. Igigo works with their clients to understand those differences. They built a webcast that is informative and keeps online viewers engaged.

Streaming technology and equipment are ever changing and Igigo keeps up with that change. Using industry best practices, they keep their clients “live” and in front of their audience. Their team of technicians are knowledgeable, friendly and use only professional production gear to give a client’s content the quality it deserves.

They are experts in multi-channel live streaming and professional video production. Over ten years of online streaming experience and twenty plus years of video production experience has made Igigo a company clients can count on to deliver on their next project.

Whether in the Atlanta area, Southeast region, United States or International, Igigo can bring organizations, clients, followers and audiences together through streaming online.

Kevin Hill, President and Founder, Igigo Communications, Inc.

Kevin founded Igigo Communications, Inc. after an award-winning career in television news where he wore many hats from a videographer and editor, to a live operations technician and producer for more than 15 years. His love for live events drew him to live streaming, where he can use his problem-solving abilities to broadcast content to the masses.

Kevin has worked on streaming projects for Fortune 500 companies to micro-businesses. His passion for video production, technical knowledge and creativity has kept him in high demand as a consultant with a wealth of knowledge on all aspects of live video production.

Point of Contact for Kevin Hill

Questions/Topics Discussed in this Show

What is live streaming?
Kevin’s experience in television news and deep live streaming experience
How can live streaming help a business or organization?
How has Covid-19 changed the environment for live streaming?
What is the different between video conferencing (such as Zoom) and live streaming?
What is a virtual event?
Tips for live streaming
How should a person look for when choosing a live stream provider?
Where do you think the future is headed for live streaming?
“With the internet and faster speeds, anyone can broadcast and get as big of an audience as the biggest networks around today.”

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Customer Experience Radio Welcomes: Leo Falkenstein and Landon Yarborough with Consume Media

January 15, 2020 by angishields

Atlanta Business Radio

Customer Experience Radio Welcomes: Leo Falkenstein and Landon Yarborough with Consume Media

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Leo Falkenstein is a Video Marketer who is passionate about helping clients achieve their business goals through video. Leo founded Consume Media with his business partner, Michael Rosenberg, eight years ago and is proud of the fact that he has not held a ‘real job’ since his graduation from UGA in 2014.

Over the years, Consume Media has evolved but one thing that has stayed consistent is our dedication to customer satisfaction. We know that Customers are the lifeblood of our business and will always go above and beyond to ensure their satisfaction with their experience with Consume Media

Outside of work Leo likes to play hockey, golf, and watch football (Go Dawgs!).

Landon Yarborough is a Customer Success Manager and video marketing evangelist. She loves the way video brings concepts to life and, combined with digital marketing strategies, helps businesses achieve their goals.

Landon started her career with Consume Media over two years ago and has been delighted and humbled to be part of the company’s growth and evolution.

Outside of work, Landon loves cooking fun recipes and practicing yoga. Everyone at the Consume office is jealous of the lunches she brings.

Connect with Leo and Landon on LinkedIn and follow Consume Media on Twitter and Facebook.

Questions and Topics in this Interview

What is video marketing?
The difference between video marketing and video production
How Consume Media evolved from a video production firm to a video marketing agency
What the customer experience looks like for a client of Consume Media

About Your Host

Jill Heineck is a leading authority on corporate relocations, and is highly sought after for her real estate industry acumen and business insights. As a published author, frequent panelist and keynote speaker, Jill shares her experience and perceptions with people from around the globe.

Jill is a founding partner of Keller Williams Southeast, established in 1999, and the founder and managing partner of Heineck & Co. Her real estate practice specializes in corporate relocations, individual relocations, luxury residential, and commercial properties. Jill’s analytical approach to problem-solving, along with her expert negotiation skills and sophisticated marketing, deliver superior results to her clients. Her winning strategies and tenacious client advocacy have earned her a reputation for excellence among Atlanta’s top producers.

While Jill has received many accolades throughout her career, she is most gratified by the personal testimonials and referrals she receives from her clients. Jill’s unwavering commitment to the customer experience, and her focus on the unique needs of each client, serve as the foundation of her success.

Follow Jill Heineck on LinkedIn.

SIMON SAYS, LET’S TALK BUSINESS: Kelli Clay of Kelli Clay, Inc., Will Nobles of Vector Choice Technology Solutions, and Javier McIntosh of McIntosh Bros Productions

December 19, 2019 by Mike

Gwinnett Studio

SIMON SAYS, LET'S TALK BUSINESS: Kelli Clay of Kelli Clay, Inc., Will Nobles of Vector Choice Technology Solutions, and Javier McIntosh of McIntosh Bros Productions

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Will Nobles, Kelli Clay, javier McIntosh, Al Simon

Kelli Clay of Kelli Clay, Inc.

Kelli Clay, Inc. helps businesses and individuals increase productivity to achieve goals, become engaging presenters, and improve employee retention. Kelli’s signature program “Train Your Brain to Stress Less and Thrive” teaches people mind management to overcome the stress that stops them from achieving success. Examples are having doubt about reaching goals, the fear of cold calling, anxiety when public speaking, being overwhelmed from to-do lists, and dissatisfaction at work.

Will Nobles/Vector Choice Technology Solutions

Vector Choice Technology Solutions was created in 2008 and has been providing technology services to companies all over the world. Will Nobles started Vector Choice Technology Solutions with the vision of empowering clients by tailoring technology solutions to each unique need. He has spent the last few years focusing on Cyber Security and digging deep into the Dark Web to keep his clients out of it.

Javier McIntosh/McIntosh Bros Productions

McIntosh Bros Productions is an award-winning full service video production company based in Atlanta, GA that specialize in commercial, brand and event capture. Their work has been featured in 20th Century Fox Hollywood, Cannes Film Festival, and on USA Today.

Family Business Radio, Episode 2: Trenton Carson, TC Productions, and Brady Barron and Jason Perry, Sutter McLellan & Gilbreath

September 10, 2019 by John Ray

Family Business Radio

Family Business Radio, Episode 2: Trenton Carson, TC Productions, and Brady Barron and Jason Perry, Sutter McLellan & Gilbreath

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**Trenton Carson, Anthony Chen, Brady Barron, and Jason Perry**

Family Business Radio, Episode 2: Trenton Carson, TC Productions, and Brady Barron and Jason Perry, Sutter McLellan & Gilbreath

On this episode of “Family Business Radio,” host Anthony Chen welcomes Trenton Carson, TC Productions, to discuss the benefits of video marketing for business owners. Brady Barron and Jason Perry of Sutter McLellan & Gilbreath also join the show with insights on insurance options employers should offer as part of their employee benefits package.

Trenton Carson, TC Productions

Trenton Carson is the Founder and Owner of TC Productions. Full service video production company that partners with business owners and marketing teams to develop and execute highly customized video marketing campaigns focused on driving leads, awareness and brand loyalty. The two areas TC Productions specialize in: producing videos specifically for your intended audience – Video Production. I get those videos in front of your intended audience – Video Marketing. Trenton helps clients: *Build brand awareness and establish an influencing presence online *Effectively use video as a tool in their marketing strategy *Create evergreen content that enhances their marketing message *Become comfortable with the growing demand the market has for videos. Trenton has learned that stories are in everything you do. Your brand and the story it tells impacts people, what they believe, how they feel, and the decisions they make. The combination of visuals and sound evoke emotions more effectively than text alone. If you want to draw your viewers in, connect with them emotionally, and move them to take the next step, working with TC Productions to produce your next video will make you the company hero.

For more information, go to the TC Productions website.

Brady Barron, Employee Benefits Broker, and Jason Perry, Benefits Manager, Sutter McLellan & Gilbreath, Inc.

Brady Barron is an Employee Benefits Broker and Jason Perry a Benefits Manager with Sutter McLellan & Gilbreath Inc.

Sutter McLellan & Gilbreath Inc. has operated as an insurance broker since 1953 in the Atlanta Metro Area. They specialize in all types of insurance from Employee Benefits, Auto & Home Owner Insurance, and Property and Casualty Insurance. They are committed to providing you with the highest level of service in the areas of claims management, loss control, insurance company negotiations, and account administration. Our mutual objectives, at a minimum, are to: protect your assets, eliminate redundant costs by combining coverages into one program, and provide simplified pricing so you can anticipate and accurately allocate insurance costs. They also aim to keep you apprised of the costs and direction of your insurance program to avoid costly surprises and also to develop any other strategy or objective that would enhance your program.

For more information, you can find their website here.

Anthony Chen, Host of “Family Business Radio”

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.