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Resound CEO Mike Jones E5

July 16, 2020 by Karen

E5-Resound-CEO-Mike-Jones1
Phoenix Business Radio
Resound CEO Mike Jones E5
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Resound CEO Mike Jones E5

Creating a brand for your company is one of the most important things you can do as a business owner.
Great brands are more than what they are selling or the services they offer. They focus on their purpose as a company. Think of Nike as an example of a company with a clear purpose and great branding.

Mike Jones, CEO of Resound, was the featured guest on this episode of MAC6 Community Connection Radio Show and Podcast. Jennifer Burwell, Kyle McIntosh, and Mike talked about everything from branding to marketing, the MAC6 community, to great books and more.

They all agreed that branding is an integral part of a successful business.

Resound-logo-red

People are intrinsically remarkable, and since organizations are created by human beings – every organization is remarkable too.

Unfortunately, most organizations don’t act like it.

Resound helps B2B companies find their authentic identities in order to resonate with their audiences and build lasting customer relationships through branding, websites, video, and marketing content.

Mike-Jones-on-Phoenix-Business-RadioXRemarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones passionately pursues these beliefs as CEO of his brand agency – Resound. (He also explores these topics as co-host of the podcast AZ Brandcast.)

In recognition of the work he’s done, this Arizona native has been named one of the state’s 40 Under 40 business leaders by the Phoenix Business Journal. He’s also co-directed PHX Startup Week, cofounded ThrivePHX, and serves on the board of Conscious Capitalism Arizona. He and his wife and three kids live in very sunny, Mesa, Arizona.

Connect with Mike on LinkedIn, Facebook, Twitter, and Instagram.

ABOUT YOUR MAC6 COMMUNITY CONNECTIONS CO-HOSTS

KyleMcIntoshWith a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.

Kyle is the President and Creative Excitant of MAC6.  Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space.  The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses.  Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.

Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.

Follow MAC6 on Facebook and Twitter.

Jennifer-BurwellJennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.

As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

ABOUT OUR SPONSOR

MAC6 offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours.  Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.

 

Tagged With: arizona, B2B, Branding, content marketing, strategy, website development

Garrett Massey, Polyglot Labs

June 25, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Garrett Massey, Polyglot Labs
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NFBR producer Diane Lasorda with Garrett Massey, Founder and President of Polyglot Labs

“North Fulton Business Radio,” Episode 144:  Garrett Massey, Polyglot Labs

Garrett Massey describes the custom websites and web applications his company, Polyglot Labs, designs for clients as he speaks with host John Ray on this edition of “North Fulton Business Radio.”

Garrett Massey, Founder and President, Polyglot Labs

Garrett Massey, Founder & President, Polyglot Labs

Polyglot Labs is a technology solutions company that works with speed and creativity to solve business challenges with technology smarts and likable personality. They do that through two specialized companies they call labs – Eyesore and Cortex Digital.

Eyesore builds awesome websites and digital marketing that make companies look good and drive business. Find Eyesore at eyesoreinc.com.

Cortex Digital innovates elegant, web-based solutions for back-end processes, databases, and systems that improve technology investments and business results. Find Cortex Digital at cortexdigitalinc.com.

Learn more about how their custom digital solutions can help you simplify processes, solve problems, and make your work and life better at www.polyglotlabs.com.

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Show Transcript

Intro: [00:00:07] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:20] And hello again everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray, and we are coming to you from the Business RadioX Studio inside Renasant Bank. We love Renasant Bank and the great hosts they are for our studio location here in beautiful Alpharetta.

John Ray: [00:00:40] I want to welcome — we’ve got a great guest, and he’s a fun guest. He really is a fun guest, but I’m going to let him convince you of that, folks. Garrett Massey with Polyglot Labs. Garrett, it’s great to have you here.

Garrett Massey: [00:00:55] Thank you, sir.

John Ray: [00:00:56] So, you win the award. The Business RadioX Award that have just come up with for the most creative names for a company, right?

Garrett Massey: [00:01:05] Thank you.

John Ray: [00:01:05] You’ve got three different creative names for the different enterprises you’re involved with. Tell us about Polyglot Labs and what you do.

Garrett Massey: [00:01:14] Yeah, definitely, definitely. Well, Polyglot Labs is a technology solutions company that’s comprised of currently a couple of different labs, one called Eyesore and one called Cortex. Eyesore is a website design and development company that works with small and large businesses, as well as digital marketing agencies as a white-label partner to design and develop really good-looking websites. Cortex is an application development company that creates both web and mobile apps focused on solving some type of workflow, business process, issue, streamlining things, and making the end clients, as well as the business more money.

John Ray: [00:02:04] Cool. So, for those that already know you, this is a little bit of a change.

Garrett Massey: [00:02:09] It’s true.

John Ray: [00:02:09] So, you were originally Eyesore, and you’ve just changed the name of, let’s call it the mother company, to Polyglot Labs. And then, you’ve got two different business lines, and you’ve clearly defined those with these two names – Eyesore and Cortex Digital.

Garrett Massey: [00:02:26] Sure, sure.

John Ray: [00:02:27] I got all that right.

Garrett Massey: [00:02:28] You did.

John Ray: [00:02:29] Good.

Garrett Massey: [00:02:29] You did, you did. Yes.

John Ray: [00:02:30] Okay, cool.

Garrett Massey: [00:02:30] Our brand release was actually last Friday from Polyglot Labs. So, a few of our partners had heard the name prior to that point, but most of our clients and partners were not familiar with it. So, it gave us an opportunity to kind of branch out. We’re still doing the same types of work that we’ve done, but it gives us the ability to kind of focus our marketing efforts and really how we engage with our clients in kind of a more individual way.

John Ray: [00:03:00] Sure. So, I find it interesting that you call these two entities labs. Explain why.

Garrett Massey: [00:03:09] Yeah, definitely. So, we chose to use the terminology “labs” internally because we really liked the feel of an experimental approach. We do not come to the table with a solution that’s in our back pocket. We do not come to the table with a product off the shelf. We do come to the table with — it’s a process that we can use to hone in on what the best solution is for any particular client. What that’s done for us and for our clients is, really, it helps us hone in on what exactly they need, our client’s needs, and gives us the ability to do work that’s a little bit different every time. Kind of keeps our creative folks really engaged in the process because we’re not doing the same thing day in and day out. There’s always a little bit of a challenge there.

John Ray: [00:04:01] And you’re not, I guess, pushing product as it were, right, the term, but you’re not focused in on what your sacred elephants are-

Garrett Massey: [00:04:11] Sure.

John Ray: [00:04:12] … or sacred cows, or whatever animal that is. You’re really about looking at clients from what their needs are and what the problems they need solutions for as opposed to whatever you’ve got on the shelf now.

Garrett Massey: [00:04:29] Yeah, exactly, exactly. One of my favorite examples of that, I get probably two or three phone calls a week, this is anywhere from small business to large business, wanting an app. Everybody wants an app. And the first thing I do is try to talk them out of it because that is a profitable line of business for us, it’s shiny object for a lot of people, but it’s not a good fit for most scenarios. So, kind of taking that off the table, take a step back, and evaluating what folks really need gives us the ability to kind of help them nail down what will ultimately serve them the best.

John Ray: [00:05:09] And sometimes clients don’t know what they need, right?

Garrett Massey: [00:05:14] True.

John Ray: [00:05:14] So, you have to — that requires a little bit of a — it’s not that they are dumb or anything like that. It’s just that having that conversation and having that open inquiry as to, “Hey, we might not have everything on the shelf. So, let’s talk a little bit about what it is you’re trying to get to,” may help them clarify some things they really didn’t have a good handle on to begin with just because they hadn’t been asked the questions.

Garrett Massey: [00:05:40] Oh, yeah. Absolutely, absolutely. We believe in doing discovery up front is really, really key. We work with clients that have an amazing technical competency, and we were with folks that don’t. And they know a lot about their business, a lot about their problems, a lot about what they may think that they need from a technology solution, but we get to help them step through that process and why isn’t that being the best solution.

John Ray: [00:06:09] So, let’s talk a little bit, Garrett, about the Eyesore side of the business. So, Eyesore builds websites. That’s not like my teenager in the garage building with a website builder, right? It’s a little more complicated than that-

Garrett Massey: [00:06:29] It is.

John Ray: [00:06:29] … in terms of the kind of projects that you do.

Garrett Massey: [00:06:31] It is, it is. So, I started Eyesore two and a half years ago as a website design and development company, right. That’s kind of where we focused on. My background, at that point, had been in computer science. I’d just gotten out of college. So, I always had an interest in more complex projects. And we still do brochureware websites, buy page, about us, home page, contact us kind of deal because those do really serve an important purpose.

Garrett Massey: [00:07:00] We, also, develop more in-depth websites a lot of times for a lot of our marketing agency partners, other partners we serve as their technical team to help implement what their client ultimately needs. So, roughly, 60% to 70% of the work that we do on the Eyesore side of the world is in that white-label space where we’re partnering with a digital agency, a traditional marketing agency, video, event planning agencies to ultimately design and develop their clients’ projects. And that can look like a five-page website or that can look like a 12,000-page website that has a lot of custom functionality built in.

John Ray: [00:07:44] And for those that don’t know, that’s pretty common in the world of marketing agencies, digital agencies, that kind of thing to partner together. And so, you really come along as the highly technical side of a marketing agency that really don’t have any of those kind of folks typically, right?

Garrett Massey: [00:08:05] Sure, sure.

John Ray: [00:08:05] I mean, they’re more, I guess, right-brained kind of creative types, and they don’t have that technical expertise. You bring that to them.

Garrett Massey: [00:08:14] Definitely, definitely. The marketing agency, a lot of them, especially the Atlanta area, began to realize several years ago that it’s not in their client’s best interests, and it’s not in their best interest to keep everything in-house. So, the number of partnerships that we’ve seen, not only in just market agency hiring a developer to write a website or whatever, but video production, event production, AI, all the cool stuff that goes into a successful marketing campaign, they’re realizing, “Hey, we can partner somebody else, and we can kind of hone in and focus,” because there’s enough work for everybody to go around. And if they can partner with the best in the business to do each particular aspect of what they do, the end client ultimately gets a better product, a better experience, and it shows.

John Ray: [00:09:08] Folks, we’re speaking with Garrett Massey. And Garrett is the President and Founder of Polyglot Labs. Now, talk a little bit, if you would, about — I mean, it’s one thing for me to say you build a lot more sophisticated websites. It’s another thing to put that into something that our folks out there understand. Talk a little bit about maybe an example of some of the work you’ve done there.

Garrett Massey: [00:09:35] Yeah, absolutely, absolutely. On the Eyesore side, we’ve worked on many, many complex projects over the years on the website side of the world. One of my most memorable projects, one of the agencies that was employed by the US Military was hit up by the US Military to build a new website for the US 3rd Army, which is the army that is the combination of the Army, the Navy, the ,Marines the Air Force, all that stationed over in Afghanistan, Iran, Iraq, all the places that you really don’t want to be.

John Ray: [00:10:10] Oh wow.

Garrett Massey: [00:10:10] And they had a timeline of two weeks to build what turned out to be a 12,000-page website. So, we were able to successively not only design, and develop, and launch a website in that timeframe, we also had to learn an entirely new programming language and content management system to actually execute that project. So, it actually took two and a half weeks only because they held us up. It’s kind one of the more memorable projects on the website side of the world.

Garrett Massey: [00:10:46] On the application side of the world, gosh, we developed the application that the 2016 Democratic National Convention used to assign all of the hotel rooms to their delegates. So, it’s not just a matter of having 50 different delegation groups. It’s actually about a thousand. So, each stay, each lobbying group, the Kennedy family has a delegation. It’s kind of crazy. But prior to this solution that we developed being in place, they were actually planning all this using post-it notes. So, they’d have a big wall, and they would write down on the wall or on a post-it note the name of the delegation, how many attendees they had, and they would mark off the 5000 different hotels they had for that particular location for that year. And they would assign rooms based on post-it notes.

Garrett Massey: [00:11:43] So, we were actually able to come in and develop a web application that automated that entire process. It was so successful that they literally had to change the Democratic National Convention Committee’s passwords to get them out of it, so they could finalize the numbers. They had so much fun in their playing in different scenarios, figuring out, “Hey, put this group over here. That changes this and that.” So-

John Ray: [00:12:07] Wow.

Garrett Massey: [00:12:10] … kind of bringing it down to the small business side of the world, some of the applications we’ve developed really helped streamline processes in a little bit of a different way. One of my favorite examples, we have a relatively local client in the State of Georgia that is an in-home health care provider, and they have hundreds and hundreds of in-home health care providers that go out to people’s homes and assist assist their folks. They had a time clock system that would involve folks going to these people’s homes, picking up a landline, and calling in, and it would actually clock them in, and they’d call in again, and clock them out. Well, several years ago, this little a trend, not many people have landlines anymore.

Garrett Massey: [00:12:58] So, we developed a mobile app that the in-home health care providers were able to download on their phones, and go out, and actually clock in from the app, clock out from the app. We did a cool thing there. We planted a QR code in the folks’ homes, so you could scan it with the app, and it will clock you in. Well, QR codes can be copied, right. So, it wasn’t in the background, but it occurred, we actually grabbed their GPS coordinates at the same time that they scanned the QR code.

John Ray: [00:13:32] Oh boy.

Garrett Massey: [00:13:33] So, the first month it was running, we actually busted somebody checking in at McDonald’s, a few miles away from the patient’s home. So, that added a level of kind of validation-

John Ray: [00:13:48] Wow.

Garrett Massey: [00:13:48] … and type of feel to that. We also integrated in that particular application a series of text messages, a text messaging system setting. So, anytime there was an availability for a position, the folks in that particular area would receive text messages and all sorts of cool stuff.

John Ray: [00:14:05] So, for that client, you were solving a problem they didn’t know they had.

Garrett Massey: [00:14:10] Correct, correct. It was easier. It’s one point in time when the whole landline thing was relevant. They become less so, and they basically did not have the ability to clock in and clock out. And through developing this process, we kind of weeded out some folks that they didn’t necessarily knew that they had.

John Ray: [00:14:32] Yeah. Back to what we were saying earlier about bringing solutions to clients as opposed to the product off the shelf. The product off the shelf wouldn’t necessarily have solved that problem, right?

Garrett Massey: [00:14:43] No, it would not, it would not. And I mentioned earlier that we enjoy doing a discovery session on the front end of our projects. We get a good clean idea of what’s going on. We also like doing — and the word “agile” in my world, anyways, has been overused to death. It’s the idea of iteratively working on solving a problem in chunks of time called sprints, right. So, you’re kind of stepping through that process. We we enjoy taking elements from that process because we don’t want a client to be waiting 18 months for us to build something. We want to be able to put something out that has some value, that has some use, and then work with them to continue improving that because in 18 months, a lot can change in a business.

John Ray: [00:15:35] For sure.

Garrett Massey: [00:15:36] In three months, a lot can change in a business. So, the issues that may have been addressed at the very beginning of a project, a few months later may have changed or new ones may come to light.

John Ray: [00:15:50] We’re speaking with Garrett Massey. And Garret is the Founder and President of Polyglot Labs. So, I guess, the solutions, the applications that you develop come through the Cortex Digital side. I’m curious how that started because it’s interesting that if you’ve developed a pretty sophisticated business out of one that maybe for some companies is not so sophisticated, but you’ve developed a pretty high-end business in terms of the technology solutions you bring to the table.

Garrett Massey: [00:16:32] Sure, sure. There are a ton of folks out there that build websites. There are ton of folks out there that build websites really well.

John Ray: [00:16:39] And nothing against them by the way, right?

Garrett Massey: [00:16:41] Absolutely not, absolutely not. With my background, like I mentioned earlier, my undergrad is in Computer Science. So, when starting, I understood a lot of the theory that goes into what makes computer work, what makes good software work. And so, always had an interest in solving more complex problems. Very passionate about building excellent web presences that serve a need that we kind of meet a goal. But we had the opportunity early on to tackle some more in depth into the problems that our clients may have.

Garrett Massey: [00:17:16] And what it’s done for us on the Eyesore side is give us the ability to be a true technical partner to not only our agency partners but also our clients. We don’t have to give up because we ran into an issue that we can’t solve. We have a whole team of programmers. And that’s one of our kind of value-adds to our partners is we have an entire team of in-house developers. It’s not just one person. Solopreneurs in our space are great, but they run into the issue of being siloed away from everybody else. And, obviously, the internet kind of helps mitigate that. But at the end of the day, when you run into an issue, and you can lean over to someone sitting next to you and say, “Hey, what’s going on with this? Have you seen this before?” and work collaboratively to solve the issue, that gives an end client, really, a better product and a better experience because it’s all taken care of.

John Ray: [00:18:17] For sure, for sure. Now, I’m interested, and I’m sure our listeners are too because there’s always a search for talent, how do you get the programming talent you’re always looking for? Because there’s always a shortage of talent. So, how do you get the folks that you’re looking for? And here’s the real secret, how do you get them, if you’re headquartered in Griffin Georgia, because that’s where your headquarters is?

Garrett Massey: [00:18:46] Oh, yeah.

John Ray: [00:18:46] Right?

Garrett Massey: [00:18:47] Yeah.

John Ray: [00:18:47] So, I mean, you’ve got quite a few issues there. You have to address in building your business.

Garrett Massey: [00:18:53] Yeah. I remember the first time you and I met, you were shocked to learn that I had a problem-finding talent and programmers in Griffin, Georgia.

John Ray: [00:18:59] Right.

Garrett Massey: [00:18:59] Your mind was blown

John Ray: [00:19:01] My mind was blown. It still is.

Garrett Massey: [00:19:05] Griffin’s a really cool place but is not exactly Silicon Valley.

John Ray: [00:19:09] Right.

Garrett Massey: [00:19:10] And that actually has some unique benefits for us. So, to answer your first question on how we acquire talent, most of our folks, and we employed 15 or 16, folks something like that, most of our folks start out with us as interns, and they’re from the area or have an interest in living in the area. One of those recent fellows we hired lived up in North Georgia in a small town, wanted to live a little farther south in a small town. So, it worked out. But we try to keep a steady influx of paid interns in-house to give us the ability to, hey, they can do work for us that we don’t have to do, so that’s fantastic, but it gives us the ability to kind of get a true insight into folks as to how they work, what their strengths are, and whether or not they’d be a good fit to kind of keep on a little longer than just an intern.

John Ray: [00:20:08] Sure.

Garrett Massey: [00:20:10] So, most of our folks, as I mentioned, are kind of from our area or have a really strong interest in working in our area. We have some folks that live and work in Atlanta, but most of our folks are actually down in Griffin.

John Ray: [00:20:29] Pretty cool. So, I’m curious about what this split with Eyesore, with Cortex Digital, the split off that you have with these two that they’re still part of the same company, of course, Polyglot Labs, but why you thought that was necessary? Is it for marketing reasons solely or is there something else going on that makes sense?

Garrett Massey: [00:21:00] Yeah, definitely. So, we, really from day one, had two sides to our house. And there was overlap, and there still is overlap. We’ve always had what we call, at the time, a frontend and a backend side. Now, we call it kind of a digital presence side and a product development side. And even down our physical space. Half of our team is in one part of our offices, and the other half’s in the other, but there has always kind of been a logical distinction there.

Garrett Massey: [00:21:32] What we found back in the fall, we did a big survey of our clients, current and former clients, and asked them a handful of questions about what they like about us, what they don’t like, which was not too much, I’m proud of that, but then also kind of what the branding and messaging that we had in place for Eyesore kind of meant to them. And what we found was the types of products, and solutions, and services that we offer on what’s now the Eyesore side and what’s down the Cortex side really spoke to two different target audiences.

Garrett Massey: [00:22:16] And our goal with kind of the split from a marketing perspective was just that, it was for marketing purposes. Eyesore has a really, really fun personality. It’s really engaging and kind of creative. Cortex is fun and engaging as well, but it’s a little more buttoned up. It’s the branding that everybody will be seeing kind of roll out of the next several weeks. We’re coming up with stuff like whitepapers and you know.

John Ray: [00:22:48] Oh dear.

Garrett Massey: [00:22:49] Yeah, right?

John Ray: [00:22:51] That sounds pretty serious.

Garrett Massey: [00:22:52] It is, it is, it is.

John Ray: [00:22:54] Yeah.

Garrett Massey: [00:22:54] I work with a bunch of really, really smart people, thank goodness, but yes. So, the short answer to your question is yes, it was primarily for marketing purposes. Same team doing the same types of work, just spend a little bit differently.

John Ray: [00:23:09] Okay. So, I have to ask, do you spend most of your time on the buttoned-up side, or you over on the kind of wild and crazy side, Garrett? Which side are you on, buddy?

Garrett Massey: [00:23:21] I-

John Ray: [00:23:21] I’ve stopped [indiscernible].

Garrett Massey: [00:23:24] Yeah. No, in our offices, I bring chaos wherever I go.

John Ray: [00:23:29] Right.

Garrett Massey: [00:23:29] So, my personality is definitely more on the Eyesore side of the world, but I did tuck my shirt in for you today.

John Ray: [00:23:37] Well, thank you.

Garrett Massey: [00:23:37] Yeah.

John Ray: [00:23:40] We appreciate that. Though, seriously, I think you bring a lot of fun to your business. And I’d love for you to talk a little bit about that because that’s obviously part of keeping good employees, regardless of how attractive they are. I mean, because good people, whatever they do, will leave if they’re not having fun at what they do.

Garrett Massey: [00:24:08] Right, very right, yeah. Yeah, it’s — I think your question there is as how do we retain people and how is fun part of that.

John Ray: [00:24:18] Yeah. Yeah, exactly.

Garrett Massey: [00:24:20] And it really is a huge, huge part. So, I think, the biggest thing is not forcing any of it. There’s not some master strategy that I put in place to make sure people have X amount of fun, so they’ll around twice as long or anything like that. Not anything that maniacal or well thought out. But I do believe that if people enjoy what they do, they feel valued, they feel like they’re part of a team, and they will stick around. The folks that that work made have made a conscious decision to work with us, and they are part of kind of building and defining that culture that we have.

Garrett Massey: [00:25:09] When we originally planned on kind of breaking out a piece of Eyesore and calling it something else, the idea of Polyglot Labs, of kind of a mother company was not really on our radar. It was not really part of that plan. But in kind of talking through and hashing out, started to realize that, hey, people are kind of seeing us kind of split into two different entities, and there was nothing juju or anything like that going on, but it’s still one that there was a division there. And our team is really, really close knit. We go to lunch together every day. We do all sorts of crazy stuff. We can talk to them on the radio every day.

John Ray: [00:25:50] Well, we’re not regulated by the FCC so-

Garrett Massey: [00:25:52] Sweet, yeah, yeah. That’s right, that’s right. I forgot about that.

John Ray: [00:25:56] Right. We’re a podcast network, buddy.

Garrett Massey: [00:25:56] Yeah, there you go.

John Ray: [00:25:56] So, okay.

Garrett Massey: [00:25:58] There you go. Well, in case my mom is listening.

John Ray: [00:26:00] Oh, okay, okay. Okay. Well, let’s button it up. Yeah, okay.

Garrett Massey: [00:26:05] Exactly, exactly. But the idea of Polyglot Labs came out of that kind of concern kind of consciousness of that being a thing. We wanted folks to feel like they’re still part of the same team because they are. Want to feel pride in kind of both sides of the business individually, but everybody is part of the same team. And so, I think that feeling is really pervasive in Polyglot, and that’s been a big success for us.

John Ray: [00:26:34] So, unlike the big tech companies we read about that they’ve installed a massage table, or a pinball machine, or free lunch, or whatever they’ve got, right, whatever happy stuff they’ve got, it’s really more about how you treat people. Imagine that.

Garrett Massey: [00:26:52] Right? Right?

John Ray: [00:26:52] Imagine that.

Garrett Massey: [00:26:53] Yeah. It’s-

John Ray: [00:26:54] What a revolutionary concept.

Garrett Massey: [00:26:56] I patented it, trademarked it, and own it.

John Ray: [00:26:58] Yeah.

Garrett Massey: [00:26:58] But, yeah. No, it really is. And we have a very strict no divas rule in our office. So, particularly in the programming world, there are a lot of kind of lone wolf types that are very proud of the way that they do things. We don’t allow that. So, that’s another kind of facet of kind of what loops everybody in together. Nobody’s afraid to go ask for help. Nobody’s siloed away. So, it’s a ton of these little small things really kind of add up to having an organization that everybody enjoys being a part of 99% of the time. There’s that 1% where we’ve gone to each other’s nerves, but that’s pretty minimal.

John Ray: [00:27:46] And you’ve got some pretty intense work you’re doing. I mean, you described this project you did for the Armed Forces that was a very compressed two-week project where if you don’t have that emotional bank account fully deposited with your employees, you’re going to have problems when it comes to projects like that.

Garrett Massey: [00:28:11] Yeah. It’s huge. The buy-in that we have is astronomical. And my job is to really make sure we don’t take that for granted.

John Ray: [00:28:23] And happy employees make for happy customers.

Garrett Massey: [00:28:25] They do.

John Ray: [00:28:27] Yeah.

Garrett Massey: [00:28:27] They do. It’s just like this big beautiful circle where everybody tries to make everybody else happy. Then, things just kind of work out.

John Ray: [00:28:34] That’s great, that’s great. Great story from Garrett Massey. He’s the Founder and President of Polyglot Labs in Griffin, beautiful Griffin, Georgia. And Griffin is beautiful. That’s not a throwaway line. It’s a pretty town. So, Griffin, for those that have heard what you had to say, would like to hear more from you, like to check you out, tell them how to do. How to be in touch?

Garrett Massey: [00:28:57] Definitely, definitely. You can check us out at polyglotlabs.com. So, a polyglot is someone that speaks in multiple languages, right, or a polyglot program, or somebody that works in multiple languages. So, polyglot, P-O-L-Y-G-L-O-T, polyglotlabs.com and all of our information is there.

John Ray: [00:29:17] Outstanding, Garrett, thanks for being with us.

Garrett Massey: [00:29:18] Thank you. Appreciate it.

John Ray: [00:29:19] Absolutely.

John Ray: [00:29:21] Folks, today, you’re more connected than ever, and whether it’s your friends, or your family, or your life, Renasant understands how you bank, offering the mobile banking services that you need. Renasant also knows that, sometimes, you need to speak to real people with real answers. And that’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. For more information, go to renasantbank.com. That’s Renasant Bank understanding you. Member FDIC.

John Ray: [00:29:55] A reminder that you can listen to this show every Tuesday morning live at 11:30 a.m. Or if you miss any of our live shows, no problem. You can find us on iTunes, Stitcher, TuneIn, Spotify, whatever your favorite podcast app is – Overcast happens to be mine – or go online at northfultonbusinessradio.com. Check out the archive of our old shows there. Got some great guests just like Garrett that we’ve had here today. Please also follow us on Twitter, on Facebook, North Fulton BRX. That’s North Fulton BRX.

John Ray: [00:30:39] So, for our guest, Garrett Massey of Polyglot Labs, easy for me to say, I’m John Ray. Join us next time here on North Fulton Business Radio.

Outro: [00:30:56] Today, you’re connected more than ever – your friends, your family, your life. And banking is what you do on your time anywhere you like. Renasant understands how you back, offering mobile banking services you need. At Renasant, we also understand that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. Renasant Bank, understanding you. Member FDIC.

Tagged With: Cortex, Cortex Digital, custom app, custom app development, custom application development, customer data, customer data analytics, Eyesore, Garrett Massey, Griffin, Griffin GA, integrated application development, intergrated applications, marketing agencies, marketing agency, Polyglot Labs, Technology Solutions, web developer, web development, Website Creation, website design, website development, websites

Spiritual Life Coach Pastor Chon Pugh Your Computer Lady Pamela Bir and Karen Camblin with Guild Mortgage

April 9, 2019 by Karen

Spiritual-Life-Coach-Pastor-Chon-Pugh-Your-Computer-Lady-Pamela-Bir-and-Karen-Camblin-with-Guild-Mortgage
Phoenix Business Radio
Spiritual Life Coach Pastor Chon Pugh Your Computer Lady Pamela Bir and Karen Camblin with Guild Mortgage
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Spiritual Life Coach Pastor Chon Pugh Your Computer Lady Pamela Bir and Karen Camblin with Guild Mortgage

Spirit Led Life Coach is owned and operated by Chon (Shawn) Pugh M. Div.. Pastor Pugh specializes in relationships and grief. Through the use of a Myers Briggs personality inventory she can assist client’s in identifying their unique personality and how they interact in the world.

The client’s unique personality presents to the world through their relationships. At Spirit Led Life Coach each client is treated as an individual and their relationships with their significant other, friends, family, work and God are processed as needed creating a safe environment for the client to process and ask questions.

Pastor Pugh’s office is often referred to as the Kleenex Vortex. It is a safe place for all emotions. It is a place to be who you were created to be. It is a place where you can seek, search, soar and succeed.

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Pastor-Chon-Pugh-on-Phoenix-Business-RadioXPastor Chon (Shawn) Pugh is a spiritual life coach (10 years) and pastor of Bethlehem Lutheran Church in Mesa, AZ. ( 9 years). She attended Wake Tech as a undergrad and directed and taught preschools for ten years. She attended University of Houston Continuing Education in Substance Abuse Counseling (1989). She was consecrated a Lutheran Deaconess by the Lutheran Deaconess Association (1998).

She completed her Associate in Ministry though the Evangelical Lutheran Church in America (1998). She received her Masters of Divinity from Trinity Lutheran Seminary (2004) and her life coaching certification from Southwest Institute of the Healing Arts (2008).

For over twenty years she has been spiritually assisting people in becoming the unique persons they are. Pastor Pugh has been married to her high school sweetheart, Danny Pugh, for 42 years. They have four grown married children and seventeen grandchildren. They have resided in the Phoenix area for 17 years.

Prior to that they have lived in Raleigh, NC, Houston, TX., and Little Rock, AR. She loves people, is creative, nurturing and an exceptional preacher. She helps people becoming the best they can be.

Follow Bethlehem Lutheran Church on Facebook.

Pamela-Bir-on-Phoenix-Business-RadioXPamela Bir is President of  Your Computer Lady, which provides marketing support for small businesses. We do the jobs you don’t have the time or know-how to do or we can train you to do the job more effectively if you want to do it yourself.

We minimize frustration and headaches to give you time to do what you do best. In other words, we “Create Marketing Solutions From Chaos!”

Connect with Pamela on LinkedIn, Facebook and Twitter.

Guild Mortgage Company is a Residential Mortgage Banker offering Conventional, FHA, VA, Down Payment Assistant Grant Programs, Doctor Programs, Bank Statement Programs, 5% down Jumbo, first time homebuyer programs and many others.

Our current spotlight / portfolio program is our Guild 3-2-1 for first time homebuyers – 3% down payment, $2000 home depot gift card at closing and a $1500 lender credit from Guild toward your closing costs. 

Guild Mortgage is a mortgage banker that has been in business for almost 60 years. Guild Mortgage services approximately 90% of their loans providing them a high level of customer retention and customer service.  

The number one focus for Guild Mortgage is High Tech High Touch and never losing sight of their high level and commitment to Customer Service! As an employer Guild Mortgage strives for their employees to work as a team, continue to grow and do what they can to ensure all their employees have work / life balance.

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Karen-Camblin-on-Phoenix-Business-RadioXKaren Camblin is a Senior Loan Officer with Guild Mortgage Company. Karen has been in the mortgage business as a loan officer for 16 years, spending her last 3 1/2 years at Guild. Karen is the wife of a City of Phoenix Police Officer and the mother of 2 beautiful daughters Samantha (19) and Grace (17).

Networking and referral marketing are a huge part of Karen’s career and how she builds her business by building relationships. Karen works with all buyers to set up their home buying plan, educating her borrowers and putting together the puzzle that best fits their situation now and in the future.

Being your lender for life and doing what’s in the best interest of her clients is always at the forefront of Karen’s business.

Connect with Karen on LinkedIn and Facebook.

Tagged With: Down Payment Assistant Programs, email marketing, First Time Home buyer, grief, marketing support, Myers Briggs Personality Inventory, relationships, residential mortgages, Search, Seek, Soar and Succeed, social media support, Spiritual Life Coach, VA Mortgages, website development, website maintenance

SIMON SAYS, LET’S TALK BUSINESS: Patrick Sutton of Milner, Inc.; Rob Otersen of SPATCO Energy Solutions; and Todd McCarty of WSI Marketing Upside

November 26, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
SIMON SAYS, LET'S TALK BUSINESS: Patrick Sutton of Milner, Inc.; Rob Otersen of SPATCO Energy Solutions; and Todd McCarty of WSI Marketing Upside
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Patrick Sutton, Rob Otersen, Al Simon, Todd McCarty

Patrick Sutton/Milner, Inc.

For decades Milner, Inc. has assisted businesses to improve efficiency and productivity, streamline operations and stay competitive. Their integrated use of the latest equipment and technology, tailored software, and business process changes has made Milner an industry leader. From the mailroom to the boardroom, Milner can help you reach your goals. They are in the business of understanding your business, and their expertise can be the difference between an office of yesterday or a business of the future. Their team looks forward to working with you to find business solutions that will ensure your success.

Rob Otersen/SPATCO Energy Solutions

SPATCO Energy Solutions is a supplier of liquid handling equipment, installation, and service in the petroleum, industrial, natural gas, and DEF markets. SPATCO was built on service and it is certainly their biggest strength today. They understand that downtime is lost revenue. That’s why they do everything possible to keep your facility pumping. They have certified technicians near your sites who receive on-going training on industry standards and best practices. They have quick access to the parts you need in order to correct pumping issues and provide other services in the least amount of time, and as economically as possible. With over 130 technicians in the southeast, SPATCO is the ideal partner for all of your petroleum needs.

Todd McCarty/WSI Marketing Upside

The purpose of WSI Marketing Upside is to help clients understand their return on marketing investment so they don’t believe that half of their money is wasted. They do this by helping clients connect the dots from marketing activities like website visits to outputs such as leads to business outcomes such as revenue, profit and market share using marketing technology and digital marketing. Their owner, Todd McCarty, is driven to help small and medium sized business owners find their growth potential or “upside” by leveraging his over 20 years of marketing experience across five Fortune 500 companies (NCR Corporation, Cox Enterprises, BellSouth, Anheuser-Busch and Omnicom).

 

Tagged With: conversion rate optimization, digital marketing, marketing, marketing technology, Milner, milner inc., natural gas, Patrick Sutton, petroleum, petroleum products, rob otersen, sandler by simon, sandler sales training, Sandler Training, Simon Says Lets Talk Business, simon says radio show, southern pump and tank, spatco, spatco energy solutions, spatco petroleum solutions, todd mccarty, Website Creation, website development

ZINKN Founder Michael Vogler and Dave Scott and Sean Elstins with Fyresite

November 13, 2018 by Karen

Zinkn-Founder-Michael-Vogler-Dave-Scott-and-Sean-Elstins-with-Fyresite1
Phoenix Business Radio
ZINKN Founder Michael Vogler and Dave Scott and Sean Elstins with Fyresite
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ZINKN Founder Michael Vogler and Dave Scott and Sean Elstins with Fyresite

ZINKN is a personal and family services app that provides on-demand service through mobile device for seniors, busy families, and working people. ZINKN allows users to hire our contracted workers, who we call “People ShareTM Providers,” to help them with small chores inside and outside of the house–– from transportation and senior care (e.g. helping them with doctors ZinknFullLogo-wTagappointments, prescription pickups, grocery shopping, housekeeping, etc.), to child care, housekeeping, and much more. Busy families can get priceless hours back every day by getting help from trustworthy People ShareTM Providers whenever and wherever they need them. For more information, visit www.zinkn.com. Customers can get on-demand help by downloading the ZINKN consumer app from the Apple App Store and Google Play stores, and apply for free to become a People Share Provider by downloading the ZINKN Provider app.

Michael-Vogler-on-Business-RadioXMichael Vogler is the founder of ZINKN, an on-demand personal and family services app that provides users with the opportunity to request trusted help for life’s last minute tasks, from household chores, to transportation, to specialized home care for families and seniors.

Michael has more than 15 years of entrepreneurship experience and is also the president and CEO of Arizona’s Best Home Care. His experience is supported by three generations of home care professionals. Michael’s expertise in managing and growing companies, has been the driving force behind the tremendous growth of Arizona’s Best Home Care.

Originally from Winston-Salem, N.C., Michael moved to the Valley in 1992 where he graduated from the Gemological Institute of America in 1996 with a masters in gemology. His biggest accomplishment to date his family, which includes his wife and two children.

Follow ZINKN on LinkedIn, Facebook, Twitter and Instagram.

Founded in a dorm room in 2009, Fyresite has brought together a unique group of like-minded designers, software engineers, and marketing specialists who have helped grow the business into lQs3HP6-400x400one of Phoenix’s top design and web development companies. Fyresite specializes in website design, website development, search engine optimization, social media, mobile app design, UI Design, iOS Development, Android Development, graphic design, corporate identity, WordPress consulting, Magneto development, BigCommerce and Shopify development.

Dave-Scott-on-Business-RadioXDave Scott is the director of product at Fyrsite. In his role, he acts as the resident software engineer and StackOverflow browser responsible for app development and general knowledge in all things related to computing.

Sean-Elstins-on-Business-RadioXSean Elstins is the co-founder and COO of Fyresite. He is responsible for business development, marketing strategy, client relations, quality control, solving problems and curating quality music for the office.

Follow Fyresite on LinkedIn, Facebook and Twitter.

Zinkn-Founder-Michael-Vogler-Dave-Scott-and-Sean-Elstins-with-Fyresite

Tagged With: Family Services App, Fyresite, graphic design, People Share, People Share Providers, Personal Services App, web development, website development

Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security

November 11, 2014 by angishields

Midtown Business Radio
Midtown Business Radio
Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security
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Marketing Eye, SolTech, Cox Digital Communications, and Pindrop Security

Today, I had the opportunity to feature another four technology companies that help businesses grow and operate more efficiently.  I was pleased to host Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security.  Mellissah Smith, founder and CEO of Marketing Eye brought along Veanne Smith, Vice President of SolTech, an innovative Atlanta technology company and client of Marketing Eye.  One of the digital strategy experts from Cox Digital Solutions, Drew Erickson, joined us to talk about why it makes sense to work with Cox Media and their digital team to maximize ROI on investing in a digital marketing strategy.  And Matt Anthony, VP of Marketing for Pindrop Security stopped by to talk about how they help companies avoid falling victim to phone fraud of a variety of types, protecting them and their customers from financial loss.

Marketing Eye is a disruptive marketing consulting firm that delivers small to medium-sized businesses with an experienced marketing team for a small, weekly fee. Their outsourced marketing solution delivers exponential growth to the companies we work with through a strategic approach and clear understanding of marketing strategy, creative, brand, lead generation, public relations, and sales and marketing automation.  Marketing Eye’s model is simple; they provide businesses with a marketing manager and outsourced marketing team dedicated to ensuring that your business achieves its marketing goals. Complete with branding, graphic design, web development, search engine optimization, social media, lead generation and direct marketing expertise – Marketing Eye is the ultimate results-orientated marketing solution in Atlanta.  Whether you need a marketing resource to accelerate your business growth, or a more strategic approached aligned to your business outcomes, Marketing Eye is well known for high performance, technology-driven marketing campaigns that deliver results for their clients.

SolTech is a Custom Software Development, Web Applications Services, IT Staffing and Technology Consulting Company in Atlanta, GA.   The company, now in its 16th year, helps companies fulfill visions of success and goals for growth through custom software development, strategic technology consulting, system integration, application infrastructure support, and staff augmentation. Using proven, structured methodologies to ensure outstanding deliverables, SolTech provides a quality alternative to high-priced consulting firms. Their promise to their staff and clients: to be honest about their capabilities, to stay focused on core services, and to remain committed to delivering quality results. To find out more about how SolTech can turn your company’s ideas into reality now and as you grow, visit their website.   The company is a Microsoft Gold Partner, Sitecore Partner and a Java certified developer.

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Drew Erickson, Digital Sales Manager for WSB-TV and Cox Media Group. He consults with clients to develop a strategy for digital marketing, advertising, audience insights and lead generation programs. He’s been with Cox Media Group for over 10 years, all in digital marketing and advertising.  Their staff, comprised of a team of highly-experienced digital marketing experts, work closely with their clients to determine what their goals are.  They review what they have been doing to date to grow awareness of their brand, how effective those measures have been, and come up with a comprehensive set of recommendations that encompasses the variety of media types at their disposal to create a campaign that gives the greatest likelihood the brand gets its message in front of their target customers.  Cox Digital Solutions takes full advantage of today’s mobile technology, enabling their customers to display ads to prospective customers based on geo-location, allowing their clients to be very specific about where and when their message is displayed.  Cox Digial Solutions also leverages their role as a Google Premier Partner to take advantage of the wealth of analytics data available to them to place Search Engine Marketing (SEM) and Pay Per Click (PPC) text and display ads that much more effectively.  They combine these tactics with recommendations for improvements to their clients’ websites to insure the landing page for displayed ads provides the highest likelihood of conversion once a prospective client visits the website.  As someone who has worked with the team at Cox Digital Solutions I can tell you it will quickly become apparent they are invested in your success as an advertiser investing money with them to grow your business.

Matt Anthony is the VP of Marketing for Pindrop Security.  I was fortunate to link up with them via Twitter and looked into what they do.  Prior to that I knew phone fraud occurs but I didn’t realize that it’s not only still going strong, it is as Matt put it, “a growth industry”.  Thieves have become experts at “social engineering”, meaning they are adept at personifying an authentic customer in an effort to obtain sensitive data from a helpful call center agent.  This puts any business that possesses sensitive information at risk for significant financial loss.  Pindrop Security has developed technologies that enable their client businesses to determine with a high degree of accuracy that a given call to their call center is likely a fraudulent attempt to breach their system.  The process of evaluating voice, originating device, and geographic location happens as quickly as 20 seconds into the call.  This means Pindrop Security customers are able to terminate those calls or lock down the account that the caller is attempting to access to prevent the theft before it happens.  This means that Pindrop Security clients are able to avoid significant  financial losses and potential legal issues that arise when their systems are breached, allowing sensitive data to be stolen.

Special Guests:

Mellissah Smith, Managing Director/Founder of Marketing Eye  Facebook  Twitter 16x16  Linkedin  Pinterest  feed logo

Marketing Eye

  • Founder/Owner, Insomnia Marketing and Communication
  • Founder, Marketing Eye Magazine
  • Author, “108 Ways to Market Your Small Business”
  • #2 Marketer to follow on Twitter, >47,000 followers on Twitter, >11,000 connections on LinkedIn
  • Hundreds of thousands of readers follow her blog

Veeanne Smith, Vice President/Founder of SolTech  Facebook  Pinterest  Twitter 16x16  Linkedin

SolTech

  • Former VP, Computer Management Services/Computer Associates
  • Former Professional Services Manager, Computer Task Group/ctg
  • CS Advisory Board Member, Kennesaw State University
  • BS, Computer Science, Illinois State University

Drew Erickson, Digital Solutions Manager, Cox Digital Solutions/ WSB-TV  Twitter 16x16  Facebook  google-plus-logo-red-265px  Linkedin

Cox Digital Solutions

  • Former Owner, Drew Erickson Productions and Marketing
  • Former Sales Account Manager, Cox Radio
  • Former Digital Web Master, Cox Radio
  • IAB Digital Media Sales Certification, Interactive Advertising Bureau

 

Specialties

Custom Software Development, Technical Recruiting & Staffing, Mobile Application Development, Hosting & Hardware Support, Strategic Consulting

 

Tagged With: Cox Digital Solutions, CW Hall, digital media, digital strategy, display ads, disruptive marketing, Drew Erickson, Gamut, Gamut Smart Media, geo-locating, IT consulting, it services, IT staffing, lead generation, marketing, Marketing Eye, marketing eye magazine, Matt Anthony, Mellissah Smith, Midtown Business Radio, mobile ads, New Media, pay-per-click, Pindrop Security, PPC, Public Relations, search engine marketing, search engine optimization, SEM, SEO, software development, software support, SolTech, tech start-up, Veanne Smith, web design, web development, website development

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