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Workplace MVP: Rosana Preston, Rosedale Transport

October 7, 2021 by John Ray

Rosedale Transport
Minneapolis St. Paul Studio
Workplace MVP: Rosana Preston, Rosedale Transport
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Rosedale Transport

Workplace MVP:  Rosana Preston, Rosedale Transport

Rosana Preston, Director of HR and Administration for Rosedale Transport, has decades of experience in trucking yet makes responding to changing times a priority. In this conversation with Workplace MVP host Jamie Gassmann, she cites other fundamental principles for her work and for Rosedale corporately, including a culture of transparency, respect in the workplace, consistency, and a sense of fun. As Rosana says, “You’re never too big that you can’t listen. You have to keep your finger on the pulse of what’s important to people.” Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Rosedale Transport (The Rosedale Group)

The Rosedale Group is a privately held, family-owned Canadian company. Opening its door with a fleet of one truck and two customers, today Rosedale has grown to 15 terminals with a fleet of 40 straight trucks, 500 tractors, and 1300 trailers that are operated and supported by over 800 employees.

Rosedale’s growth was based on quality service, competitive rates, and the strength of its people. These factors remain to this day why customers choose Rosedale.

For years, Mississauga, Montreal, and Ottawa were their only terminals. That evolved to include London, Barrie, Quebec City, Granby, and Dalton, Georgia. In 2001, Rosedale expanded into Western Canada with terminals now in Winnipeg, Saskatoon, Regina, Edmonton, Calgary, and Vancouver.

Over their long history in transportation, they have steadily improved their people resources, technology, equipment, and terminal network. Rosedale continues to offer quality service to its customers and is committed to getting the job done, and done right.

Company website

Rosana Preston, Director, Human Resources & Administration at Rosedale Transport

Rosana Preston, Director, Human Resources & Administration at Rosedale Transport

Rosana Preston has been with Rosedale Transport since 1991. She began her career in trucking in the safety department, moved into training and development, and eventually into HR and Administration at Rosedale.

Her priority is to create a respectful workplace that encourages growth and psychological safety.

Rosana is the 2020 HR Leader of the Year from Trucking HR Canada, celebrating her 50 years in the trucking industry.

LinkedIn

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:25] Hi, everyone. Your host, Jamie Gassmann, here and welcome to this episode of Workplace MVP. When a crisis event happens, whether it is a large scale or small scale incident, the effects of the event tend to put things into perspective, leading us to reflect on our current lives and reevaluate what matters most. Over the last year with the COVID-19 pandemic, many of us have done just that. And as a result, it is leading to a dramatic increase in resignations and what is now being referred to as the great resignation.

Jamie Gassmann: [00:01:01] In April and June alone, the Department of Labor recorded a record of four million people resigned their jobs in each month. And this level resignation, coupled with a shortage of job seekers, has workplaces looking to strengthen cultures and create a work experience for their employees where they have no need to leave. What are the secrets to keeping that strong work experience that no one wants to leave?

Jamie Gassmann: [00:01:25] And with us today to share best practices for how they have been able to create a great work experience for employees is Workplace MVP Rosana Preston, Director of HR and Administration for Rosedale Transport. Welcome to the show, Rosanna.

Rosana Preston: [00:01:42] Thank you. It’s a pleasure to be here.

Jamie Gassmann: [00:01:44] So, let’s start off, walk us through your career journey and how you came into your position as Director of HR and Administration at Rosedale Transport.

Rosana Preston: [00:01:54] Well, I was kind of just trying to figure out what I wanted to do with my life, and I got a job at a nearby transportation company. And I was very fortunate in that I met many different mentors that afforded me the opportunity to move through, learn, and grow. So, my all things trucking passion started with me working for the safety department, the recruiting department, the administration, getting involved in training and development, and then moving into management.

Rosana Preston: [00:02:32] As my career continued to progress, again, I remained able to continue to grow and kept me so involved in the trucking industry with mentors and support. I moved forward and I have been able to continue my career in HR and administration as a director for Rosedale. And focus on a goal, my own goal, to be committed to creating a respectful workplace, one that encourages personal and professional growth and is psychologically safe for everyone.

Jamie Gassmann: [00:03:11] Fabulous. So, tell us a little bit about Rosedale Transport. How many employees do you have? Obviously, it does transportation like trucking. So, talk to us about, you know, where your drivers are transporting to and just kind of give us a little bit of background.

Rosana Preston: [00:03:27] I can. About 52 years ago, two gentlemen and one truck decided to start a trucking company. They had a vision. While we celebrated our 50th anniversary with a huge, huge party, that vision turned into what Rosedale is today. Predominantly, we specialized in floor covering. The transportation of floor covering represents about 60 to 70 percent of our business. The rest is general freight. We have a terminal location in Dalton, Georgia, which everyone knows is the carpet capital. So, two men and one truck grew to 15 locations across Canada, one in the U.S., and about 800 employees and 1,700 pieces of equipment.

Jamie Gassmann: [00:04:17] Wow. All from two men and a truck.

Rosana Preston: [00:04:21] Two men and truck, that’s how it all started.

Jamie Gassmann: [00:04:23] Fabulous. So, on a previous call that you and I had had, you shared that the organization has had a very strong retention history. So, can you share with us and kind of elaborate a little bit on what your retention history looks like.

Rosana Preston: [00:04:38] Absolutely. So, when we talk about retention in the trucking industry, it generally focuses with drivers because that is one of the biggest problems. I’m proud and happy to say that when I look at the company’s retention from zero to one year, we’re running at 77.3 percent. From zero to 30 years, we’re running at 85 percent. I believe our retention numbers are high because we’re a good company to work for and we’re a people company.

Rosana Preston: [00:05:09] As far as the staff – we talked a little bit about that – there’s many, many people across our organization that have received their 25 year watches, like myself, for over 30 years. And I guess we kind of joke anybody under ten years is a newbie. And, again, that speaks for the company and people just don’t leave.

Jamie Gassmann: [00:05:33] Yeah. So, obviously, are you looking at this year coming out of COVID and having organizations with this great resignation, are you seeing any impact on that or is your retention still staying strong?

Rosana Preston: [00:05:47] Our retention is still staying strong. During COVID, unfortunately, the economy and every company, I think, took a bit of a hit. And for the first time in our history, we had to lay off some employees on the operating side of the company. Most of them have been brought back.

Jamie Gassmann: [00:06:08] Great. Great. So, what do you feel is really helping to create this work environment that employees want to stay at, especially your truck drivers? I mean, you see a lot of articles that there’s hiring issues with truck drivers and even in the trucking industry in general. So, what do you think is helping with your work environment that’s making that difference?

Rosana Preston: [00:06:31] I think being visible, being honest, transparent, and down to earth has created an environment that promotes that kind of retention. Over the years, we have kept our focus on staying current. And we’re not a one size fits all type of organization. We stay current and try and know what is important to our people. And I believe those are some of the facts that promote retention.

Jamie Gassmann: [00:07:03] Yeah. So, by staying current, what types of things do you do to make sure that you’re staying current with them? Are you out having conversations with the staff? Are you doing team surveys? What are some of the things that you’re monitoring that help you to know that you’re hitting that mark?

Rosana Preston: [00:07:20] I think, first of all, staying in touch with the times. You know, today’s worker is a lot different than someone 30 years ago. We all know that today people are looking for that work-life balance. The days of people working from sunup to sundown are gone. People don’t want to do that anymore. And there’s been a lot of corporations that at one time demanded that type of time from their employees. They’re not around anymore.

Rosana Preston: [00:07:51] So, understanding the culture, understanding how people have changed, that is learning that we have to stay on top of. And not just hunker down and think, “Well, that was the way it was 40 years ago.” Because that’s not the way it is today. So, we’ve kept that focus on staying current and listening to the people, being visible. Kind of establishing that comfort where someone sees you, they’re not shy to come up and say, “Hi, How are you doing?” whether it’s the president, the vice president, or any one of the directors I mean, no one is reluctant to come and say hello, that’s for sure.

Jamie Gassmann: [00:08:31] Yeah. That’s fantastic. And you mentioned culture a couple of times. You know, why is that so important in relation to retention in your opinion?

Rosana Preston: [00:08:41] Well, we spend a lot of time at work. Sometimes we see the people that we work with more than we might see a family member. Liking what you do and where you do it makes it all the better. If you have all the other factors that work for you, such as salary, opportunities to grow, you like where you work, and you feel like you’re a part of the organization, why would you leave? I mean, other than, of course, if someone got transferred or there’s some extenuating circumstances. But why look for greener grass when your grass is already green?

Jamie Gassmann: [00:09:20] That’s a great point. And a lot of people do that, they’ll seek that greener grass. I know in my own career I’ve seen people that will leave, you know, when you’ve got things that are pretty good. And then, I, generally, see them come back, which is interesting. Do you sometimes see that in your own work environment?

Rosana Preston: [00:09:37] Oh, very much so. I mean, we have one gentleman, unfortunately, he knows that if there’s a spot open, we’ll bring him back. But he left for greener pastures. And sometimes I find people are not always honest about the job that they’re presenting, and someone leaves, and they get to their other place, and it’s not quite what they thought it was. And then, they either stay there or try and come back. We have a lot of people that we’ve rehired.

Jamie Gassmann: [00:10:06] Yeah. Interesting. And I know you’ve previously shared when you talk about the culture that you’ve built, which sounds like an amazing environment for those employees with that visibility to leadership and kind of transparency and comfort. You built that culture within the main terminal, but you’ve been able to replicate that across all the other terminals and also replicate that with your drivers that are out on the road. So, can you share a little bit about what were some of the ways that you’ve been able to kind of maintain that culture across the entire organization and all areas that employees might be working?

Rosana Preston: [00:10:48] Sure. One of the things is consistency, the same message throughout the organization. Whether you’re in Winnipeg, Montreal, or Toronto, it’s the same message. It’s the same company. We promote an inclusive management style. And respect in the workplace is paramount here. Again, so it’s the same message that transcends all the locations.

Rosana Preston: [00:11:15] One of the things we like to do a lot is have fun. And pre-COVID, I think, I was explaining to you, we celebrated everything that we possibly could. So, head office would send out a call to action that we’re going to be celebrating these days. But then, how that location is decided to celebrate it was up to them. They know what their people like. They know which day would be the best day to celebrate. And we allowed the managers and their cheerleaders were able to run with creativity, food choices, decorations. Everything was left up to them. If we were having food truck in Mississauga, that necessarily didn’t mean Montreal was going to have one. They might have done something different.

Rosana Preston: [00:12:04] Our marketing team always helped by sending all the branches out material. We probably have bought more baseball caps – I don’t know what – the Toronto Blue Jays. And we have them distributed throughout the organization. And, of course, that’s good advertising for us as well. We change them up because you can’t have the same hat two years in a row. So, different locations know what works best for them.

Rosana Preston: [00:12:34] And, of course – and, again, pre-COVID. I’m hoping we can get back to this – we always had chocolate at all of the stations, the office, the warehouse, the dispatch area. Chocolates for Valentine’s Day, Easter, Halloween. There’s just something that starts off your day when you walk in and you can put your hand in a bowl and take some chocolate and away you go.

Rosana Preston: [00:12:58] So, we would definitely want to get back to that. We might do it a little different. All the candy will be wrapped and so on. We’ll figure it out. But it certainly won’t stop us from celebrating in the future.

Jamie Gassmann: [00:13:09] Yeah. It’s amazing what chocolate can do for a work environment, right?

Rosana Preston: [00:13:13] Chocolate, and I’ll tell you one of the most popular was the ice cream truck. It was really funny. It was only going to be here in Mississauga until about 3:00 or 3:30. City drivers had gotten stuck in traffic or whatever, and they were calling and saying, “Hold the ice cream truck. I’ll be there. I’m going to be a-half-an-hour away.” So, a little thing like the ice cream truck was the highlight of everybody’s day.

Jamie Gassmann: [00:13:40] Yeah. And, you know, it breaks a little bit of business as usual and gives you something fun to look forward to. That’s fantastic.

Rosana Preston: [00:13:47] Absolutely. Absolutely.

Jamie Gassmann: [00:13:47] So, in addition to some of the fun that you’ve kind of created within that culture, you also talked a lot about some of the incentives that you’ve established. So, how did you identify what’s the right fit for the incentives? And how did that help in driving motivation and employee engagement and involvement in achieving those?

Rosana Preston: [00:14:10] We have two incentives that surround dollars, money. And one of them is a years of service bonus. And what that one is that, the years of service, every employee receives $150 every year, accumulates to a maximum of $3,000. So, a 30 year employee like myself, I look forward to getting a $3,000 bonus check just because that’s the seniority that I have. We give that bonus out at Christmas time. And a few years ago, someone questioned, was that the right time during the holiday season. So, we asked our employees, “Do you like getting your years of service bonus at the holiday season? Would you like to get it at a different time?” Overwhelmingly, everybody liked it during the holiday season. So, that’s one bonus.

Rosana Preston: [00:15:03] And the second one is a profit sharing bonus. And based on the profitability of the organization, everyone top down, bottom up, it doesn’t matter how you say it, part-time, full-time receives an annual profit sharing portion. And, again, that is something that everybody looks forward to. I’ve been here 30 years, we haven’t missed a year yet. And it’s inclusive of all employees.

Jamie Gassmann: [00:15:32] Yeah. I like that you’ve kind of got that balance of a personal type bonus as well as a team incentive bonus. You’re kind of meeting both areas of what, typically, would drive some of that motivation from employees and balance.

Jamie Gassmann: [00:15:48] So, in looking at your drivers, I know you mentioned early on that one of your objectives is to make sure that the full work environment has that psychological safety. And you talked about how you extend the culture a little bit into your drivers. But how do you extend some of that psychological safety when they’re out on the road? Because I imagine some of your drivers are probably out, you know, for the full week, they’re long road drivers. So, how are you supporting them when they’re not actually in the terminal?

Rosana Preston: [00:16:20] So, we have the city drivers and the highway drivers. Most of our highway drivers are home a minimum of twice a week. So, they don’t have runs that take them away for weeks on end, like some other carriers do. So, communication is key, and we use different forms of communication.

Rosana Preston: [00:16:42] Our line haul team, which works closely with the highway drivers, is responsible to make sure that they pass on information. We use satellite messaging. We use emails to their home. That’s something new we started a couple of years ago, sending emails out to their homes so that they can receive communications, share them with their wife, and so on. There’s always posters, events, and we try and make sure that there’s enough lead time so that everybody can see what’s going on and what’s new.

Rosana Preston: [00:17:18] We take into consideration all of our shift workers too. Like, we have people that work midnights and afternoons and so on. So, we have to make sure that the highway drivers and people on different shifts are never excluded from anything that’s going on.

Jamie Gassmann: [00:17:35] Yeah. Perfect. And I imagine, you know, receiving that information at home helps them to push that communication to their spouses or significant others if they are getting a little busy in transporting goods.

Rosana Preston: [00:17:49] Absolutely. Absolutely. Sometimes we have to put up a notice to say, “Please make sure you check your home email when you go home tonight because there’s a message from us.” But, yeah, we do find a way to communicate, that’s for sure.

Jamie Gassmann: [00:18:03] Yeah. Fantastic. So, we’re going to take a word from our sponsor real quick. So, Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in providing expert, reliable, responsive, and tailored behavioral health crisis and violent solutions to promote workplace wellbeing and performance in the face of an ever changing and often unpredictable world. Learn more about how R3 Continuum can tailor a solution for your organization’s unique challenges by visiting r3c.com today.

Jamie Gassmann: [00:18:37] So, over the last year when you were navigating the pandemic, what were some of the things that you implemented that helped to maintain your work culture, especially as you had employees that moved to remote?

Rosana Preston: [00:18:49] Well, the first thing that we did was take a look at what we could change and to help promote that safety. For example, we implemented changes to longstanding procedures such as a driver will go to a customer, get paperwork, sign the paperwork, there’s an exchange of pens and paperwork and so on. So, we took a look at those things. And to lower the risk, we changed those policies that have been ingrained for years and years. We told them they don’t have to get signatures anymore. Just make sure you write down the name of the person that received the goods or that you picked up from.

Rosana Preston: [00:19:34] We formed a team across the country with individuals from all of the locations to assist with questions, and deal with concerns, and help with communication. We created a hotline for employees to reach, either by phone, because our cell phone numbers were posted, or by email, they could reach the hotline by email, again, if they had any concerns.

Rosana Preston: [00:20:01] We continue to provide personal protective equipment for all the employees. That includes canisters for the highway drivers to keep with them. When the canister is empty, they bring it back, they get a new one. So, they can wipe down where they’ve been, wiped down their trucks, and so on. We provide daily kits for the city drivers. They pick up their bills, they pick up their kit, away they go, again, to wipe down, gloves if they need them, and so on. So, we continue to do that.

Rosana Preston: [00:20:32] We’re transparent. We always let employees know. And we’re very fortunate, we have very few cases of COVID, but we did have some. And we were very transparent about it. We let all the employees in that facility know that there had been an outbreak – I don’t know that that’s an outbreak. Probably the wrong word – one individual had COVID and then we got the terminal fogged or we did whatever corrective measures we had to add and make sure, again, that it was safe.

Rosana Preston: [00:21:05] So, as an essential service, most of our employees worked from the facility. We had very few that worked remote. We did have a couple and we made sure that we always passed on through communication anything that was important to them.

Jamie Gassmann: [00:21:22] Yeah. So, were those remote employees ones that requested to work remote or were they in positions that it felt like it was, you know, more necessary that they be in a remote setting?

Rosana Preston: [00:21:34] A little bit of both. Some people were very nervous of COVID or had elderly parents at home. They felt like they might want to work from home, and we were able to facilitate that.

Jamie Gassmann: [00:21:47] Yeah. Very great. That’s always nice to be able to offer that option. So, now, everyone’s back. Obviously, you continue to work as essential workers and in the office. How are the employees now? I mean, it sounds like you still have some of the PPE procedures in place.

Rosana Preston: [00:22:09] Yes.

Jamie Gassmann: [00:22:10] You know, have things kind of started to go back to that new normalcy? Or how are the employees at this particular point with some of the COVID, if the cases have risen or things of that nature, in your area?

Rosana Preston: [00:22:24] We took a position that until the branch is heard differently from head office, everything stayed the same. So, all COVID protocols stayed in place. We still wear masks unless you’re in your own office. We wear masks as we travel through the building. We stay six feet apart. So, we have not stopped any of the COVID protocols. And we still, as I say, continue to supply all the branches from head office we could get out of here, the personal protective equipment for the people.

Jamie Gassmann: [00:23:01] Awesome. Yeah. And so, obviously, Rosedale Group is a private organization. So, some of the things that we talked about is, in your opinion, do you feel you’re at more of an advantage in creating this work environment with different incentive programs and different fun activities than maybe a larger organization might be that is a little bit more matrixed or siloed. What are some of your thoughts around that?

Rosana Preston: [00:23:32] Well, I think there’s definitely an advantage to being privately owned. But more than that, it’s the mindset of ownership. And we’re privately owned and we’re a flat organization. We don’t have a lot of red tape to go through. The management team is small. It’s a case of, you know, two doors down and walking down to see the president and saying, “What do you think about this? How if we do this?” And the same with our VP and GM and our sales manager.

Rosana Preston: [00:24:06] So, we’re privately owned and families involved in running the company. And I guess we’re blessed because we have very similar mindsets. And we’re all for, as I said, celebrating. We’re all for listening to the people. So, it’s very easy to navigate through those things. I mean, we don’t always agree. And I don’t want to create that big lie. But it’s easy. There isn’t a lot of us. We talk about it, pros and cons. We try it. More importantly, we’re not afraid to say, “Well, we won’t be trying that one anymore.” Sometimes things don’t work and you have to remember that you’re human and you just move on to the next thing.

Jamie Gassmann: [00:24:51] Yeah. And so, from a larger organization and knowing that they might have a little bit more red tape to go through or kind of more layers that they have to consider when making a decision, what are some of the things, from your opinion, that they could do in some of those maybe departments or sections of their organization that could help to instill that strong work culture?

Rosana Preston: [00:25:15] Well, I think you’re never too big that you can’t listen. You can’t pay attention. You can’t have empathy. And, I mean, we’re in business to make money, of course. But we also employ 800 people. So, you have to keep your finger on the pulse of what’s important to people. There’s no point in putting a procedure in place or a policy and it has no merit, it has no place in your organization.

Rosana Preston: [00:25:56] And we talked about that a little bit at the beginning, keeping focus on what’s new, what’s important, what’s changed, the different age demographics. You know, we have drivers that have come to us, there’s five of them just in this location, and they’ve crested 65 and they’re not ready to retire, but they know they can’t work five days a week. Well, that’s easy. You just go and you talk to ownership and say, “So-and-so has been with us 30 years. He’d like to go down to a four day workweek.”

Rosana Preston: [00:26:28] Why would you say no if the person can still do the job, still valuable to the organization from many perspectives, then, yeah. Okay. You can work four days a week. You can maybe take Wednesday off, so work Monday, Tuesday, take a break, work Thursday, Friday, move on. Again, we’re non-union. We can do a lot of those things and we, certainly, try to do our best.

Jamie Gassmann: [00:26:51] Yeah. Creating a flexible environment to meet that employee where they’re at. And I got to imagine they appreciate that so much, especially, if, like, it’s a temporary thing, they’re going to remember that.

Rosana Preston: [00:27:04] Yes. Absolutely. And, again, that holds true, like, if you have a line haul driver. And, again, this has happened. The highway driver, maybe his wife’s having surgery, so he asks if he can stay more local for a little while, maybe only do Toronto, Montreal. That way, he’ll be home for sure. And, again, you can do those things, but you have to listen and you have to balance running an organization, being profitable with the needs of the people as well as the company.

Jamie Gassmann: [00:27:33] Yeah. And that’s that whole creating that culture of transparency where the employee feels comfortable bringing that to you.

Rosana Preston: [00:27:42] Absolutely.

Jamie Gassmann: [00:27:44] So, in your opinion, just looking at what they are calling the great resignation, why do you think so many people are making career changes and moves at this particular point, from your opinion?

Rosana Preston: [00:27:58] Well, I can give you a real life example. Recently, I’d say within the last 18 months to two years, we’ve had four individuals leave the same place of employment in our industry and apply for positions at Rosedale. And we hired them all and they’re great. They have fit into our organization. They like it. They stop me sometimes in the lunchroom and tell me how much they like it here.

Rosana Preston: [00:28:30] Why didn’t four people all leave the same company? So, of course, I’m going to ask. And I found out that, basically, the years that they had there took a secondary place to how they were feeling. They didn’t like to come to work. There was broken promises. There was a lack of empathy and caring. And they were no longer happy. So, it didn’t matter that some of them had four, five, six, eight years vested. Things deteriorated for whatever reasons. And the people started to feel that and they they left.

Rosana Preston: [00:29:08] And one of the gals, she said, “If I get this job at Rosedale, great. But it isn’t going to make a difference. I’m still leaving my place of employment and I will find another job.” Fortunately, it worked out, she came to Rosedale. So, there’s an example where four people all left one company because people stopped listening, people stopped caring, and broken promises, as I said.

Jamie Gassmann: [00:29:33] Yeah. They lost that people focus.

[00:29:36] Absolutely. Absolutely.

Jamie Gassmann: [00:29:37] So crucial. So, if you could provide advice to the leaders that are listening to our show right now for what you found works in ensuring strong retention, what would that be?

Rosana Preston: [00:29:49] Well, I think you have to believe in yourself. If you believe in yourself, if you have confidence within yourself, then other people are going to believe in you as well. I find being transparent is really key. We all make mistakes, admit it, and regroup, and move forward. We’re all human and we should never act or feel as if we’re on a pedestal. I think for HR leaders, you have to stay current. You can draw on your experience, but don’t let that experience rule how you view things or rule your judgment.

Rosana Preston: [00:30:31] People are complicated, and I think you have to be careful that you avoid a rush to judgment. What works well for one person may not be the formula for another. Never stop listening. Never stop listening. And you need to build trust and have a passion for what you do. I think you have to make sure that your actions mirror your words. People say, “Oh, we have an open door. We do this. We do that.” But if it’s not real, people understand that very quickly and they don’t have any faith in you or your organization. You can do the organization a disservice. And I think those are the the important things to me.

Rosana Preston: [00:31:19] Everyone knows – I’d like to think everyone knows – if they come to me for an answer, they’re going to get an answer. It may not be the answer they were looking for, but it will be an answer. And I think that is really important. If you say you’re going to get back to somebody, get back to them.

Jamie Gassmann: [00:31:39] Yeah, absolutely. I love that advice. That’s great advice to leave our listeners with. So, if somebody listening does want to get a hold of you and learn a little bit more or just, you know, connect with you, how can they do that?

Rosana Preston: [00:31:54] Well, I would suspect email is probably the easiest. Would you agree?

Jamie Gassmann: [00:32:00] Email, yeah. Or if you’re on LinkedIn. I know some of our guests are on LinkedIn. But email can also be a great way. Absolutely.

Rosana Preston: [00:32:06] Yeah. Linkedin is fine. I don’t seem to check that as often as I should. I promise I’ll get better. But my email is R-O-S like Sam-A-N like Norman-A-P as in Peter@rosedale.ca, R-O-S-E-D-A-L-E.ca. So, it’s rosanap@rosedale.ca.

Jamie Gassmann: [00:32:32] Oh, thank you so much for joining us today, Rosanna, and being on our show, and for letting us celebrate you, and sharing your stories, and great advice with our listeners. We appreciate you, and I’m sure your organization and staff do as well.

Rosana Preston: [00:32:47] Thank you. It was certainly my pleasure. I enjoyed it and it was great. Yeah, absolutely great. Thank you.

Jamie Gassmann: [00:32:54] Yes. Absolutely. And we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so you get our most recent episodes and other resources. And you can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. If you are a workplace MVP or know someone who is, please let us know. Email us at info@workplace-mvp.com. And thank you all for joining us and have a great rest of your day.

Tagged With: Human Resources, Jamie Gassmann, R3 Continuum, Rosana Preston, Rosedale Transport, The Rosedale Group, trucking, trucking industry, Workplace MVP

Diana Murphy, Diana Murphy Coaching, Joseph Lambert, Joseph’s Junk Removal, and Tess Gamble, Pend Upon

October 5, 2021 by John Ray

Joseph's Junk Removal
Family Business Radio
Diana Murphy, Diana Murphy Coaching, Joseph Lambert, Joseph's Junk Removal, and Tess Gamble, Pend Upon
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Pend Upon

Diana Murphy, Diana Murphy Coaching, Joseph Lambert, Joseph’s Junk Removal, and Tess Gamble, Pend Upon (Family Business Radio, Episode 24)

On this edition of Family Business Radio, three great business owners share their story of perseverance, mindset and balance. Diana Murphy with Diana Murphy Coaching talks about the power of mindset, Joseph Lambert of Joseph’s Junk Removal talks about consistent dedication to his plan, and Tess Gamble of Pend Upon shares how burnout led her to create a business to save others time. Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Diana Murphy, Owner, Diana Murphy Coaching

Diana Murphy, Owner, Diana Murphy Coaching

Diana Murphy Coaching serves successful business owners when they need support during challenging transitions. Diana serves owners in big growth when they are thinking about selling and also during personal transitions that are affecting the business.

Diana Murphy is a life and mindset coach for the business owner/expert advisor/solopreneur.  She helps business owners grow to reach their business goals while they taking brilliant care of their health and life. Diana coaches her clients to achieve their life and business goals by learning how to handle the obstacles that are inevitable along the way.

Company website | LinkedIn

Joseph Lambert, Owner, Joseph’s Junk Removal

Joseph Lambert, Owner, Joseph’s Junk Removal

Dreamer. Trailblazer. Jesus follower. Eldest of 5. Junk ➡️ Dreams. Running on Rocket Fuel🚀. ATL native. Avid 🏈 & ⚾️ fan. Urban Cowboy. Krispy Kreme❤️. Joseph is a 20-year-old entrepreneur in the trash industry. His company, Joseph’s Junk Removal, is already approaching 1.5 million after just 2 years in business. The secret? Great people, relentless confidence, and hard work!

Joseph’s Junk Removal’s story really starts when Joseph was 12 years old (winter 2013). As his parents were finalizing their divorce, Joseph realized the challenge ahead for his mom as she would try to provide for him and his four younger siblings. In an effort to help, Joseph started mowing lawns and working in construction to cover his own expenses. As a result, Joseph was able to release some of the burden off his family and discovered a hunger for growing a business in the meantime.
[Spring 2016] As mowing lawns grew, Joseph was restrained by one huge limiting factor: he wasn’t old enough to drive a car. Crazy right?! To fix the problem, Joseph partnered with a friend (Sam) who was older and could drive. The business model was simple: Joseph handled customer service, marketing, and scheduling. Sam handled the transportation. It was dynamite!
[Winter 2017] Fast forward to age 16, Joseph had saved up enough money to buy a pickup truck. After meticulously scanning the used car market for 6 months, he found his dream truck: a beautiful red and white 1986 Ford F-150. Armed with American ambition and horsepower, Joseph fixed his aim on every odd job he could find in surrounding neighborhoods.
[Summer 2018] At age 17, Joseph made $1600 in 4 hours by removing a bunch of junk for a landscaping client. He couldn’t believe it! After completing the job, Joseph researched the junk removal industry and was blown away by the margins, simple process, and scalability potential. From this point on, he focused on junk removal.
[Spring 2019] By senior year of high school, Joseph’s junk hauling business “Highschoolers Hauling Junk” was growing rapidly. As he juggled work, football, and baseball, Joseph put classes on the back burner. Consequently, he ended up failing a crucial class necessary to earn a diploma. As a result, he stayed in high school an extra semester (while all his friends went off to college) to finish the class. Embarrassing right?! Little did he know, it was a blessing in disguise.
[Fall 2019] While Joseph finished the class, the junk removal business (now called “Joseph’s Junk Removal”) was booming! By now, he was convinced of the immense potential in junk removal. After a full power-point presentation, Joseph got the greenlight from his family to pursue it full-time after graduation.
[Summer 2021] Less than 2 years after Joseph “officially” graduated high school, Joseph’s Junk Removal has grown to 25+ employees and 5 trucks. In that time span, Joseph and his team have fallen on their faces a lot. Lessons have been learned (some the hard way). But ultimately, every challenge the team has faced has made them stronger and more equipped to conquer the future.
What’s the secret? Grit? Hard work? Determination? Yeah, those are all essentials. But, THE KEY for Joseph’s Junk Removal is the right people. Teamwork makes the dream work. With the right team focused on the right goal, anything is possible! As Joseph says, “it’s just a huge privilege to be a part of this team!”

Company website | LinkedIn | Facebook | Instagram

Tess Gamble, Owner and Founder, Pend Upon, LLC

Pend Upon
Tess Gamble, Owner and Founder, Pend Upon

Pend Upon, LLC – An Atlanta Concierge Firm is dedicated to simplifying the lives of others. Pend Upon is a single point of contact for all personal support services. They assist busy professionals with services that include: running errands, making travel arrangements, coordinating small events, conducting informational research, absentee/vacation home check, and more.

Tess Gamble is the owner and founder of Pend Upon, LLC – An Atlanta Concierge Firm that is dedicated to simplifying the lives of others. After working in Corporate Human Resources for 20 years, Tess decided to provide busy individuals the personal lifestyle management services she desired. When the opportunity presented itself, it was an easy personal transition for her to utilize her human resources skills to focus on individuals.

Tess has a Bachelor of Science in Biology and received a Master of Science Degree in Administration with a Concentration in Human Resources from Central Michigan University. Tess is a Certified Paralegal from Emory University – Center for Lifelong Learning. In addition, she is a member of The Concierge Society of Atlanta.

Tess is a native of South Carolina. Outside of work, she loves spending time with her family, decorating, and traveling. Additionally, she is dedicated to helping her community and donates free time to various charitable associations.

Company website | LinkedIn | Facebook

Anthony Chen, Host of Family Business Radio

family owned craft breweries
Anthony Chen

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Anthony Chen, diana murphy coaching, Family Business Radio, Joseph Lambert, Joseph's Junk Removal, Lighthouse Financial Network, Pend Upon LLC, Tess Gamble

Melanie Flores and Chris Nedza, Symtrain

October 4, 2021 by John Ray

Symtrain
North Fulton Business Radio
Melanie Flores and Chris Nedza, Symtrain
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SymtrainMelanie Flores and Chris Nedza, Symtrain (North Fulton Business Radio, Episode 394)

Facing the twin challenges of training and retaining employees while providing consistent customer service, salon owners and real estate companies now have the technology of Symtrain to rely on. Using Symtrain ensures customer-facing personnel are well-trained and provide outstanding customer service. Melanie Flores, Program Manager at Symtrain, and Chris Nedza, who mentors Symtrain through Georgia Tech’s ATDC, joined host John Ray to discuss Symtrain’s efficacy, impact, other verticals their technology can be applied to, and much more.  North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Symtrain

Instructional training is not enough. People learn best by doing. In fact, we retain only 10% of what we’re “taught” compared to 90% of what we “do”. That’s because experience is immersive and gets us “involved”. But it can also be costly and difficult to scale, especially remotely. So, all too often learning happens on the job, which really means “on the customer”.

Symtrain engages employees in simulated work experiences that feel “real” – working at their own pace, anywhere, anytime, on any device. So, they’re empowered to take charge of their own learning and success. As a result, they learn faster, retain more, build confidence, and master the skills they need to deliver the best customer interactions every time.

While our platform makes it easy to create and manage simulations, we also offer expert professional services to help businesses succeed:

  • EConsulting and Needs Assessment
  • ETraining and Simulation Integration
  • ESimulation Design and Implementation
  • ECurriculum Planning

Company website | LinkedIn | Twitter

Melanie Flores, Program Manager, SymTrain

Melanie Flores, Program Manager, Symtrain

Melanie Flores is the Program Manager at SymTrain. She leverages an engineer’s mind, a teacher’s heart, and a gardener’s hands to help people learn and share memorable experiences together. She started up Corning’s optical fiber factory in the Charlotte, NC area, founded a popular kindergarten engineering design workshop based on a famous MIT course, and led the STEM coaching team serving Easter Seals teachers across metro Atlanta. Her work has been featured by TEDxJacksonville, TEDxAlpharettaWomen, Women 2.0, the National Association of Independent Schools, Engineering is Elementary, MIT’s pK-12 Action Group, the Boston Museum of Science, and many other entities. In June 2021 she joined SymTrain, an Atlanta-based tech startup. She is excited to apply her passion for learning and customer experience to the workforce development space. In her spare time, she enjoys reading, traveling, and spending time outdoors with her husband and two sons.

LinkedIn

Chris Nedza, Entrepreneur in Residence, Advanced Technology Development Center (ATDC) at Georgia Tech

Chris Nedza, Entrepreneur in Residence, Advanced Technology Development Center (ATDC) at Georgia Tech

Chris Nedza is a serial entrepreneur and loves diving into a start-up business. He’s built an Inc. 500 company, led a turnaround as the CEO of a restaurant Point of Sale company, became CEO of an Ozone based technology company, and even brought his creative thinking and love of students to Gwinnett County Public Schools by becoming a high-school teacher and ultimately coordinator of academy business partnerships in 2014.

He most recently founded and scaled ZeeZor, a real-time mobile reporting and employee engagement platform for the beauty industry. ZeeZor was acquired by Vista Private Equity group in early 2020 and became part of Mindbody, a business management software system for the fitness, wellness and salon/spa industry.

Chris is currently serving as an EIR (entrepreneur-in-residence) and is on the faculty/staff of Georgia-Tech University. In his role, he helps technology companies with ideation>launch>funding>scale.

He has an undergraduate degree in economics from the University of Georgia and an MBA from Emory University. He is a frequent contributing author, keynote speaker, devoted husband, father to 6 sons, drummer at church and championship level Pizza eater.

LinkedIn

Questions and Topics

  • What does SymTrain do?
  • How did this business come about?
  • Why do you care about solving this problem?
  • Tell us about one of your customers and how you made their lives better.
  • What are SalonScripts and how are they different from the rest of SymTrain’s offerings?
  • Who does SalonScripts help?
  • Where do you see this business going next? Who else could you serve?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: artificial intelligence, atdc, Chris Nezda, customer service training, Georgia Tech, John Ray, Melanie Flores, North Fulton Business Radio, real estate, salons, Symtrain, training

Ann Holder, Marani Health

October 4, 2021 by John Ray

Marani Health
Minneapolis St. Paul Business Radio
Ann Holder, Marani Health
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Marani HealthAnn Holder, Marani Health (Minneapolis-St. Paul Business Radio, Episode 20)

American obstetric care is among the most expensive in the world. Despite this extraordinary level of spending for care, the United States has one of the highest rates of both infant & maternal deaths among industrialized nations. That’s where Marani Health comes in. Founder & CEO Ann Holder joined host John Ray to discuss the problem, how Marani got started, the company’s initial products which improve outcomes for mothers and their babies, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Marani Health

Marani HealthMarani is dedicated to improving the experience & outcomes of mothers & their babies by improving access to care and empower expectant mothers & providers with insights into each individual pregnancy.

Marani is a healthcare technology start-up focused on commercializing innovative, wearable, digital products aimed at empowering women to understand their health and improve fetal and maternal outcomes. The Company’s first products are wearable, washable garments with electrocardiogram (ECG) technology, enabled with Artificial Intelligence (AI) designed to monitor the mother and fetus during pregnancy and labor/delivery.

Company website | LinkedIn | Twitter

Ann Holder, Founder & CEO, Marani Health

Marani Health
Ann Holder, Founder & CEO, Marani

Ann Holder, Founder and CEO of Marani Health, is a Medical Device Executive with a rich background in sales, marketing, finance, and operations. Ann began her career in the US Army after graduating with a Bachelor of Science Degree in engineering from the United States Military Academy at West Point.

In healthcare, Ann worked for Medtronic in a variety of roles in sales, finance and business development and was an executive at a start-up. Most recently she has been helping companies commercialize in the U.S. while focused on developing fetal monitoring technology with the Mayo Clinic.

Prior to Ann’s career in healthcare, Ann worked in the consumer goods industry and in telecommunications for international companies in engineering and operations in the areas of manufacturing, supply chain and logistics. Additionally, she founded B2H, a medical supply company supporting the VA, and Spearhead Rugby Academy, a non-profit supporting at risk young adults.

LinkedIn

 

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® .  You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Tagged With: Ann Holder, artificial intelligence, babies, fetal outcomes, Marani Health, maternal outcomes, mothers, pregnancy, prenatal care, prenatal testing, Startup, women's health

Workplace MVP LIVE from SHRM 2021: Michelle Heiliger, Sellenriek Construction

September 30, 2021 by John Ray

Sellenriek Construction
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Michelle Heiliger, Sellenriek Construction
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Sellenriek Construction

Workplace MVP LIVE from SHRM 2021: Michelle Heiliger, Sellenriek Construction

Speaking with host Jamie Gassman live from SHRM 2021 in Las Vegas, Michelle Heiliger, Director of Human Resources with Sellenriek Construction, shared key pieces of advice from learning the business, investing in the development of people, giving younger workers leadership opportunities, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Michelle Heiliger, SHRM-CP, Director of Human Resources, Sellenriek Construction

Michelle Heiliger, SHRM-CP, Director of Human Resources, Sellenriek Construction

Michelle Heiliger is Director of Human Resources for Sellenriek Construction.

She has been in HR for twenty-three years beginning at a Taco Bell franchise. She moved to Missouri and went to work for Sellenreik Construction. She began in training and development and is now Director of Human Resources.

LinkedIn

 

Sellenriek Construction

Sellenriek Construction Inc. is a family-owned and operated utility construction company located in Missouri.

Robert “Bob” Sellenriek started his telephone construction company in 1979 with a vision, a used backhoe, a truck, a trencher, and 2 men. Today, Sellenriek Construction, Inc. operates from five locations and employs almost 150 people. Sellenriek Construction was founded on March 12th, 1979 by Robert “Bob” Sellenriek and his wife, Dixie. Prior to this, Bob had worked for L,P&H and Burnup & Sims for ten years. At its beginning, Sellenriek Construction’s areas of service were primarily in east-central Missouri.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by our R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:21] Hello, everyone. Jamie Gassmann here, your host of Workplace MVP. And we are broadcasting from SHRM 2021 here in Las Vegas, Nevada. And with me today, I have Michelle Heiliger, who is the Director of Human Resources from Sellenriek Construction. Welcome to the show.

Michelle Heiliger: [00:00:40] Thank you.

Jamie Gassmann: [00:00:41] Now, did I pronounce your name correctly?

Michelle Heiliger: [00:00:42] You did. You did great.

Jamie Gassmann: [00:00:43] Okay. Good. Now, why don’t we start out, Michelle? Tell us a little bit about your career journey and how you got into H.R. and kind of where it’s taking you.

Michelle Heiliger: [00:00:54] So, I’ve been in H.R. for, I guess, it’s been almost 23 years. I started out with a small 23 unit Taco Bell franchise. And actually started working in the office as the office manager and, basically, the franchise crew. And the owner said, “Look. I really need somebody who can do H.R. Can you go take this class?” I was like, “Why not?” And that’s sort of where it started.

Jamie Gassmann: [00:01:23] I started there, moved through multiple acquisitions, and ended my Taco Bell career with the largest franchisee in the nation. So, at that time, I was covering four states, about 150 stores. And then, I had a loss in my family and needed to not be on the road all the time. So, I moved home and was looking for a job closer to keep me local. I had a child in school still.

Michelle Heiliger: [00:01:52] So, I took a job with Sellenriek Construction, who is pretty close to my home. A family-owned organization who was looking for somebody who believed in teaching and development, who would come in and help them grow their organization. When I started with them, they had just a little over 100 employees. I’ve been there two years and we’re at 250, so huge.

Jamie Gassmann: [00:02:16] It’s grown. So, obviously, construction, fast food restaurants with franchising, two completely different worlds. What are some of the differences that you’ve had to navigate between the two as an H.R. representative?

Michelle Heiliger: [00:02:32] I think it’s more about taking knowledge, base knowledge, and applying it to a new situation. So, you’re still managing people. I’m fortunate to still work for an organization that really wants to do the best thing for their people. The challenge for me is that the motivation is completely different. You know, what motivates construction workers is completely different from what motivates Taco Bell employees. The other big difference for me is I deal far more with a rural organization now. Whereas with Taco Bell, it was more urban areas. So, their lives are different.

Michelle Heiliger: [00:03:17] You know, so from an H.R. perspective, the best way to empower your people and help understand them and help them grow is to understand their lives. And so, completely different mindset in the construction industry and the folks that I have now compared to where I was before.

Jamie Gassmann: [00:03:35] And so, you know, individuals coming into H.R. and new to that, how do you learn that? Like, how do you get to know those employees at that level? And how do you get comfortable? Because some people are afraid to learn people from their personal lives, but there’s so much power in it. So, what would you recommend to them and the benefits to that?

Michelle Heiliger: [00:03:55] So, if I were going to give advice to a new person coming into H.R., the number one thing that you have to be able to do is know your business. Because the people that are sitting at the table making the decisions, they already know their business. And in order to gain their trust and have them offer you a seat at the table is if you can have those conversations with them. You have to be able to speak on their level. You have to understand where their risks are. You have to understand where their opportunities are. And you have to be able to be their business partner.

Michelle Heiliger: [00:04:34] Otherwise, real life, you’re going to struggle in that role. You’re going to struggle getting the complete buy in from a leadership team. And by starting there and understanding the business, you know, you have to be willing to get your hands dirty to go out on a job site. Before it was, you had to show up in a restaurant, you had to show up in a restaurant at midnight. H.R. is not an 8:00 to 5:00 job in most cases. So, you have to be willing to do those things in order to be successful and to get the buy in from the team members.

Michelle Heiliger: [00:05:07] You know, laborers will call me, operators will call me, but it’s because they know I’ll show up in a shop or I’ll show up on a job site. And you know, I’m not just some girl sitting in the office. So, in order to progress in your career and get where most people want to go, you have to be able to do those things, you have to want to do them.

Jamie Gassmann: [00:05:25] Yeah. You got to show up and meet them where they’re at. Especially in a construction site, I can’t imagine. So, there’s lots of different things. What are some of the most common things from an H.R. perspective that you deal with in the construction industry?

Michelle Heiliger: [00:05:38] Well, for me right now, the biggest piece is the growth and development. In most construction organizations, they don’t invest at the foreman level. So, one thing that we did this year is we created a foreman development class. We tapped 50 guys from the field and we brought them in for four months straight. We bring them in for three days at a time. And pulling that many guys out of the field at one time is huge. But it was our commitment this year. It was our commitment to our people.

Michelle Heiliger: [00:06:12] And so, we offered them this, and it was everything from leadership to P&L. Understanding your P&L, understanding where your bottom line is, where do we actually start to make money, how do you get an extra five points on a job. Those are all things from a foreman level that these guys had never been introduced to.

Michelle Heiliger: [00:06:31] So, when you invest in your people and they see that every day, then you get their buy in. You’re opening a door for them. Like, “If I’m willing to do this and learn these things, I can get ahead.” In the average construction industry the age is 47, that’s about the median. In our company, the average age is 27. We have foremen that are 20. Because our leader, Bob Sellenriek, is a firm believer in the idea that you can be young and work hard. And they still want to grow. And they still want to support their families. And they want to do all the same things that all these other guys want to do. And if you give them that opportunity to do it, they will rise to the occasion, and we’ve seen that happen.

Jamie Gassmann: [00:07:17] Yeah. Like giving them a chance for career development that maybe they didn’t think they’d have the opportunity with.

Michelle Heiliger: [00:07:23] Yeah, for sure. And we started an apprenticeship program this year. So, the Department of Labor has tapped 25 companies across the nation to start an apprenticeship program for overhead and underground fiber installation. And that’s what we do, we deliver the internet. So, we design and build fiber networks. And we were one of the companies that were chosen.

Michelle Heiliger: [00:07:47] So, this year, we have worked really hard to develop an apprenticeship program within our organization. It’s another opportunity for our guys, “Here’s a career path for you, which is great because not only does it help them, but it holds us accountable.” You know, we’ve given them a career path here, the things that we are required to teach you, and it sets a timeline for us as well. So, it’s really been a good thing all the way around.

Jamie Gassmann: [00:08:12] And I imagine that helps from a talent recruitment perspective. Because, you know, I’ve heard a lot here at the show about how talent and acquisition has been really challenging, especially with the group resignation and everything of that nature. So, when you go out for recruiting, you know, is this something that you share with them in terms of outlining that career path? And how has that helped you in competition with other maybe construction companies that are in your area?

Michelle Heiliger: [00:08:40] For sure, it helps us. We kind of switched gears a little bit. Job fairs, per se, have always been a struggle for me. I’ve never really found that you get a lot of return on that investment. It’s a lot of time that you spend sitting at a table and you’re hoping they’ll come and talk to you. And so, we’ve sort of switched gears and we’ve created career days where we bring high school students who potentially don’t have a path, either they know they want to go to a technical school or they just don’t have a path out of high school. And we invite those schools to bring those kids to our campus.

Michelle Heiliger: [00:09:18] And we walk them through every job that we have available that you could get right out of school. And then, we tie in the apprenticeship programs. We have State Technical College out of Linn, Missouri, it’s a tech school. And we invite them to the campus the day we have it. So, we kind of create these moments, per se, for these kids to come in and talk to people who are close to their own age who they see as being successful. “Here’s where I started. Here’s what I’ve done to get here.”

Michelle Heiliger: [00:09:48] And we introduce a couple of ideas to them, first of all, that the number one thing that they have to have in order to do this job is the ability to work hard. We can train you to do anything else, but you have to bring that piece to the table.

Jamie Gassmann: [00:10:03] Bring your good attitude, positive attitude, willing to put everything out.

Michelle Heiliger: [00:10:08] Yeah, for sure. And then, we kind of challenge them as we go through the day with, “As you go to interview – like, we want you to go to interview with other people – here are questions you should ask. Like, what is my career path? What is that going to look like for me? What do I have to do to get to the next level? You know, what kind of benefits are you going to offer me?” So, we kind of make it an educational experience for them as well so that when they walk away, it kind of gives them some things to think about.

Michelle Heiliger: [00:10:32] You know, in my mind, from my perspective, if they go to another company and they ask three of those questions, probably at least one of them, the company is going to be like, “This kid is 18 years old. I can’t even believe this is happening.” So, for me, that’s a win. And then, if they remember that’s where that came from, in most cases, they’re going to come back.

Jamie Gassmann: [00:10:53] And that’s great because you’re meeting those individuals, almost like you’re connecting with the target audience you need to connect with for recruitment as opposed to waiting and hoping that that comes your way. You’re really kind of forging the path to make sure they come to you directly. Fascinating. And giving them hope, probably, too, especially if they didn’t have any direction. That’s fantastic. It sounds really creative and a great way to kind of change the script a little bit on that whole recruitment side of things.

Michelle Heiliger: [00:11:20] Yeah. Well, and that’s the boat everybody’s in right now. You’ve got to think outside of the box. If you’re not thinking outside the box on how to get there, then you’re pretty much standing still.

Jamie Gassmann: [00:11:31] Yeah. Interesting. Yeah. Great advice and great techniques. So, if somebody wanted to get a hold of you and kind of talk a little further about some of those innovative approaches you’ve implemented, how would they be able to do that?

Michelle Heiliger: [00:11:42] Well, they can reach out to Sellenriek Construction online. We’re on Facebook. We’re on LinkedIn. You know, any of those comes directly to me because I manage almost all those platforms. So, it’s really easy.

Jamie Gassmann: [00:11:57] That’s awesome. Like, it’s all me.

Michelle Heiliger: [00:12:00] So, go on to any of those things and you’re probably going to get a direct line.

Jamie Gassmann: [00:12:03] Yeah. That’s fantastic. Well, thank you so much, Michelle, for joining us on the show today. And I hope you have a great rest of your SHRM Conference experience.

Michelle Heiliger: [00:12:10] Yeah. Thank you. I appreciate it.

 

Tagged With: Jamie Gassmann, Michelle Heiliger, R3 Continuum, Sellenriek Construction, SHRM 2021, Workplace MVP

Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, and Paula Harvey, Shulte Building Systems

September 30, 2021 by John Ray

Paula Harvey
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, and Paula Harvey, Shulte Building Systems
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Paula Harvey

Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, Paula Harvey, Shulte Building Systems

Katrina Branson with the SBDC Louisiana and Paula Harvey of Shulte Building Systems joined host Jamie Gassmann for a live show in the Workplace MVP Booth at SHRM 2021. The pandemic has created a bevy of new entrepreneurs, and Katrina talked about using her HR experience to support new business owners at the SBDC. Paula Harvey is a SHRM veteran and SHRM Foundation board member, and she discussed her career, her work with Shulte, and the SHRM Foundation. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Katrina Branson, Special Project Consultant, America’s Small Business Development Center Louisiana

Katrina Branson, Special Project Consultant, America’s SBDC Louisiana

Katrina Branson is Special Project Consultant for SBDC Lousiana. SBDC, funded by the SBA, is a network of centers for low or no-cost business consulting.

Katrina is also the president of her local SHRM Chapter. She has been in HR for fifteen years and part of SHRM for all of those years.

She uses her experience in human resources with business owners using the SBDC as their business grows and they hire employees.

Katrina has an MBA from Grambling State University and lives in Monroe, Louisiana.

LinkedIn

America’s SBDC Louisiana

America’s SBDC represents America’s nationwide network of Small Business Development Centers (SBDCs) – the most comprehensive small business assistance network in the United States and its territories.

SBDCs are hosted by leading universities, colleges, state economic development agencies and private partners, and funded in part by the United States Congress through a partnership with the U.S. Small Business Administration.

There are nearly 1,000 local centers available to provide no-cost business consulting and low-cost training to new and existing businesses.

Small business owners and aspiring entrepreneurs can go to their local SBDCs for FREE face-to-face business consulting and at-cost training on a variety of topics. Learn more about how SBDCs are helping local businesses start, grow and thrive.

Company website

Paula Harvey, Vice President of Human Resources and Safety, Shulte Building Systems

Paula Harvey, Vice President of Human Resources and Safety, Shulte Building Systems
Paula H. Harvey is the Vice President of Human Resources and Safety at Schulte Building Systems, Inc., a metal buildings manufacturer, in Hockley, TX. She has more than 30 years’ experience as a HR generalist in the retail, services, construction and manufacturing industries. She also owned her HR and Safety consulting firm for several years.
In addition to teaching business and leadership topics including the SHRM Learning System, Paula is an internationally recognized speaker on global and strategic business issues. Her work has been published or appeared in articles on HR topics and she co-authored three books with other HR professionals.
Paula is an active member of the Society for Human Resources Management (SHRM) and is currently serving on the board of the SHRM Foundation and the SHRM Talent Acquisition Panel. She has also served as the SE Membership Advisory Council Representative (MAC), NCSHRM State Director/President and President of Union County HR Association, and Charlotte Area SHRM. She is a member of HR Houston mentoring students on the University Liaison committee.

Paula earned her Bachelors of Business Administration in International Marketing and Operations Management from the University of Texas at Austin and her MBA with a concentration in HR Management from the University of North Carolina at Charlotte. She is a past recipient of the NCSHRM HR Professional of the Year and NCSHRM HR Humanitarian of the Year awards.

Paula lives in Cypress, TX, a suburb of Houston, with her husband, Kenneth, and their fur babies. She enjoys martial arts, church activities, spending time with her grandchildren and traveling all over the globe visiting lighthouses. She is a member of the All Fifty States Club.

LinkedIn

Shulte Building Systems

SBS is an IAS AC472 accredited manufacturer of pre-engineered metal buildings, steel framing systems and building components. We have three state-of-the-art manufacturing facilities located in Hockley, TX (HQ), Hueytown, AL and Cullman, AL. These modernized plants and a team of dedicated people help us meet the growing needs of Architects, Builders, Contractors and Erectors throughout the Midwest and Southeast United States.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter</a

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:21] Hello, everyone. Jamie Gassmann here, your host of Workplace MVP. And we are again broadcasting from the SHRM 2021 Conference in Las Vegas, Nevada. And, if you hear some thundering, it has started to storm, you know this 108-degree temperature. Mother Nature’s finally giving us a little bit of a cool off. But with me right now, I have two guests. I’ve got Katrina Branson, who’s a Special Project Consultant for America’s SBDC Louisiana. And I’ve got Paula Harvey, who is the VP of Human Resources for SBS Schulte Building Systems. Welcome to the show, you two.

Paula Harvey: [00:00:59] Thank you.

Katrina Branson: [00:01:01] Thank you so much for having us.

Jamie Gassmann: [00:01:02] Yeah. Really excited to talk with the both of you. So, I’m going to go ahead and kind of start with Katrina. So, Katrina, tell us a little bit about yourself, how you got into your role at SBDC, and a little bit just kind of your background.

Katrina Branson: [00:01:15] Yeah. So, I am a special project consultant with the Small Business Development Center in the State of Louisiana. We have 10 centers all across Louisiana. There is typically an SBDC center within 100 miles of where you live in the United States. We are funded by SBA, the Small Business Administration, and we are a network of centers that provides no-cost or low-cost business consulting.

Katrina Branson: [00:01:42] If you are looking to start a business and you have an existing business and you’re looking to grow a business, you come to us and we provide those resources for you. So, whether that be training, any technical assistance, we would be the person to hold your hand and walk you through the process of starting a business.

Jamie Gassmann: [00:02:02] Wow. So, talk me through, you know, kind of what are some of the normal things that are typically needed as somebody’s venturing into starting that new business.

Katrina Branson: [00:02:10] Right. We have, you know, this new renaissance of people who are wanting to start a business. You know the pandemic and COVID has really taught people that they can do things on their own now. So, we have an influx of serial entrepreneurs who are coming to us for assistance.

Katrina Branson: [00:02:29] When they come to us, typically one of the main things that we want to share with our entrepreneurs is to make sure that they have enough cash flow. That’s important when you’re starting a business, not just, you know, starting that business but making sure that you can sustain yourself within the next three to five years, so working with those small businesses, making sure that they have the cash flow in the financial projections that they need for where they’re going. So, we walk them through that process and detail those things that they are going to need when they start their business. So, we do that.

Katrina Branson: [00:03:02] We also offer a series or a plethora of training programs for how to continue to operate your business, whether that be with QuickBooks software or training that you’re going to need. So, various things like that are kind of the hub of what we are able to offer those small businesses.

Jamie Gassmann: [00:03:23] Wow. So, you’re here at the SHRM Conference. So, is H.R. kind of learning about, like, if they grow big enough that they’ve got a staff? Is that part of some of the support that you provide to them?

Katrina Branson: [00:03:34] Very good question. So, I wear many hats. I am the current president of our local SHRM chapter. So, I’ve been in human resources for about 15 years and SHRM has been a great addition to my career and my professional development and growth. I’ve been a member of SHRM for all of those 15 years that I’ve been in H.R.

Katrina Branson: [00:03:59] But being the leader of our chapter, kind of, is what brings me here. I started my career in human resources and then just kind of progressed with SBDC. So, being here allows me to not only become and continue to be well versed in the field of H.R. but to really help those small and medium-sized businesses with what they are dealing with in human resources and employee retention, especially during these times, where you’ve got those who are wanting to continue to work from home and be offered those hybrid options to be able to work from home and in the office. So, having the network and the support here at the conference is really able to allow me to take back to my hometown in the State of Louisiana, kind of what the industry is saying in those areas.

Jamie Gassmann: [00:04:55] Fascinating. So, it’s kind of almost you’re using it for the chapter but also I got to imagine some of those business owners, you know, once they get that business up and going, and do they come back downstream to kind of seek out additional help if like, okay, I’ve gotten to this point, like, and I’ve gotten out of this hundred employees, what do I do.

Katrina Branson: [00:05:14] Absolutely, absolutely. We don’t just let them go when they start their business. We are there to help them continue to grow and look at different strategies on how they can, you know, not just work in their business but work for their business. You know, we want to allow them to be able to grow and hire more employees so they can be more hands-off to really develop that strategic role that they need to be as a CEO.

Jamie Gassmann: [00:05:38] Wonderful. And so, being at the sessions, what has been some of your best takeaways that you can’t get, you know wait to get back and share with those that you kind of bring that information back to?

Katrina Branson: [00:05:49] Right. I think one of the important things really when I talk about remote workforce is really, you know, how do we retain our employees now? I mean, we have to really look at different ways that we are going to be able to support our employees. If we allow them to work remotely, how do we support them mentally when you’re sitting at home and you’re, you know, whether that be you have someone who is a mother or someone who works alone at home. But being able to support them mentally is going to be a challenge because you’re sitting at a desk and you’re sitting there all day with no human interaction if you’re working from home. So, there are just so many things that we need to change and look at and adapt to with this new dynamic of remote workforce.

Jamie Gassmann: [00:06:37] And, SHRM, I know, has a number of different sessions that are focused around this, so you’re probably getting some great information that you can take back.

Katrina Branson: [00:06:44] I am. I am.

Jamie Gassmann: [00:06:44] Wonderful.

Katrina Branson: [00:06:44] Absolutely, yes, yes.

Jamie Gassmann: [00:06:45] So, we’re going to move to our next guest. We’ve got Paula Harvey, VP of Human Resources with Schulte Building Systems. Welcome, Paula.

Paula Harvey: [00:06:55] Yeah. Thank you. I’m really glad to be here.

Jamie Gassmann: [00:06:57] So, tell us a little bit about your career journey and how you got into H.R. and kind of, you know, how you kind of climb the ranks into the VP role?

Paula Harvey: [00:07:05] Okay. Well, I have been in human resources 34 years, so quite a while. Graduated from UT Austin, and my degree in international business and operations management took me to my first role as a recruiter. I’ve worked in retail. I’ve worked in manufacturing. I had my H.R. consulting business for 12 years and was very successful with it and then sold it to go back in-house that I’ve done for the last six years and been with Schulte Building Systems. They are a metal buildings manufacturer.

Paula Harvey: [00:07:37] But on the H.R. side, to even get some more, I am, assure me I think for life now, I’m on the SHRM Foundation’s board. I’m a board member for the SHRM Foundation. I’ve been a chapter president of two chapters. I started a chapter. I’ve been the State Council Director for North Carolina for three and a half years. And then, I was then elected to the Membership Advisory Council for SHRM for two years. So, I’ve been doing SHRM volunteer work for a very, very long time and absolutely love spending time, helping people, and getting people involved in our wonderful profession of human resources.

Paula Harvey: [00:08:18] So, I’m currently at this conference as a SHRM 21 influencer. So, I’m known as one of the Peacock sisters, and so I’m here supporting one of my dear friends, who is, this is her very first SHRM Conference and she is a speaker. And so, she’s speaking at 4 o’clock today, and her name is Tina Marie Wohlfield. So, she’s excited. She’s going to be talking about how to get better collaboration in the workplace.

Jamie Gassmann: [00:08:44] Oh, such a powerful topic. But, you know, and it makes such a difference in that workplace.

Paula Harvey: [00:08:49] Yeah.

Jamie Gassmann: [00:08:50] So, great. So, Peacock sisters, that’s great. Is that like a –

Paula Harvey: [00:08:54] There’s three of us.

Jamie Gassmann: [00:08:55] There’s three of you.

Paula Harvey: [00:08:55] So, Melanie Peacock is the other one.

Jamie Gassmann: [00:08:58] Okay.

Paula Harvey: [00:08:58] She is in Canada. And, because of what’s going on with the COVID, she could not come here. She was supposed to be speaking. I often speak at the conferences too. But just this year, I’m too busy with the SHRM Foundation and other things, so. But, yeah, we miss Melanie, our third member of the #peacocksisters. So, we’re pretty well known on Twitter and in the #hrcommunity for all our fun that we have with our bright colors, so.

Jamie Gassmann: [00:09:27] I love that. I love that. Definitely have, you know, builds that collaborative spirit.

Paula Harvey: [00:09:34] Absolutely.

Jamie Gassmann: [00:09:34] And, you know, kind of finding people that you can kind of have as like lifelong friends almost within that industry.

Paula Harvey: [00:09:38] You know, Tina Marie’s in Detroit, I’m in Houston, and Melanie’s in Calgary, and we are on a text feed all day long, talking back and forth to each other. And, now, I have three best, you know, two best friends for life, so the three of us.

Paula Harvey: [00:09:55] And, it’s just, you know, and if it hadn’t been for SHRM and all the things that they’ve been doing and the H.R. social hour group, that’s how we became friends. Melanie spoke at her first conference in 2017 and we’ve been friends since then and then now Tina Marie here, and Tina Marie and I met a few years ago because she was posting about H.R. and peacock. So, it’s amazing how you can make friendships over Twitter and then they grow into lifelong friendships.

Jamie Gassmann: [00:10:25] Yeah. That’s fascinating, you know. And, that’s what kind of the beauty of some of these conferences, which is nice, that they were able to have it back in person again this year to kind of, you know, that networking capacity. So, from your, you know, being in the industry as long as you’ve had, how do conferences like this help in building some of that networking, some of that take-home education, you know? And, I know you’ve got the SHRM Foundation. There’s lots of great information within them, you know within that foundation as well. You know, kind of share a little bit about that because –

Paula Harvey: [00:10:54] Well, this is my 20th SHRM Conference. So, I actually wrote a blog on it so you can find it on the SHRM website and find it. I’ve posted it through Twitter too. And, it’s amazing, all the different places and all the different friends and all the different things.

Paula Harvey: [00:11:10] But I think out of all of them, besides it being a family affair because my daughter’s also in H.R., so this is her 9th conference. And so, she’s, you know, it’s just helped to bring some friendships and allow me to do things that I would have never done otherwise. I’ve been an instructor for the certifications since 2001 and teach the SHRM CP and SCP prep courses for Rice University as my side gig. And, it’s really, you know, it’s given me a chance to do things I would have never done otherwise and to be an expert in my field.

Jamie Gassmann: [00:11:45] Yeah. That’s wonderful. So, and being an expert in the field with all of that background that you have, you know what have been some of the trending that you’ve seen that maybe even pre-COVID that maybe got heightened, you know, post-COVID?

Paula Harvey: [00:11:59] We were already starting to see a talent war and that has been coming on. But now it’s a talent tsunami, as we call it, and everything else going on. It is. And, with the great resignation going on, I see it in my own company that we had had really pretty decent turnover because we pride ourselves as being an employer of choice.

Paula Harvey: [00:12:19] But we’ve already passed just recently our normal yearly turnover is, you know, happened in early August. And, I mean, it’s just, especially we hire manufacturing people, welders and fitters and, you know, machine operators, and they can pick and choose their jobs. And, if they just don’t go for 50 cents more now, that they wouldn’t do that. And, we had people, you know, 15 years with the company and making those changes.

Paula Harvey: [00:12:49] So, talent acquisition. I serve on SHRM’s Talent Acquisition Panel and have been on it for several years now as one of the experts in talent acquisition. And, even it’s challenging me who does this and really, you know, gets to talk about how to do it right. It’s challenging me to do it right just because it is such a change.

Paula Harvey: [00:13:10] And then, the other thing is just all the stuff, of course, on DEAI and B, diversity, equity, inclusion, and belonging, for those of you not aware of those letters. But that’s been a challenge since all the stuff from George Floyd and, you know, just how to react and say the right things, to do the right things and be understanding and supportive of all our employees, all of our employees, because we have a very diverse mix in my organization and just supporting that and being, you know, a leader of that is important.

Paula Harvey: [00:13:43] And then, I would say, of course, I’ve become the COVID queen. And, I never thought I would ever learn how to procure masks, hand sanitizer, you know, cleaning supplies, and all those things that I’ve had to do over the last year and a half. And, you know, unfortunately, we’ve had several people test positive and I’ve had three deaths. And so, having to deal with the family and the tragedy of that. And it’s hard and the mental health that it’s hitting for us H.R. people, to be honest, but also with the mental health that’s hitting for our employees. And, I think Michael Phelps talking this morning was such an important and impactful conversation.

Paula Harvey: [00:14:23] And, we are moving with the SHRM Foundation and we have sponsors for this and there’s going to be some education that people can get on how to be a supporter of mental health and understand how to deal with mental health in the workplace.

Jamie Gassmann: [00:14:38] Yeah. And, you brought up a lot of great, you know, kind of challenges that workplaces across, you know, really the globe almost are experiencing. You know, if an employer – you know, from your perspective, if an employer hasn’t been paying attention to those three things, you know, what would you say to them from? I mean, obviously from a consulting role that you’ve had before, but knowing and experiencing it yourself and your current role, what would you say to them?

Paula Harvey: [00:15:03] I would say, you know, each company is different. I work for an essential employer. That means people talk to me about, “Oh yeah, well, I’ve been working and I’m Zoom fatigued and working from home,” and I look at them, I wish. I have been to work every single day. I haven’t been working out of my home. Instead, I’ve had to be – someone has to be there and, as an executive, I need to be there and to support. I’ve let some of my staff work from home, but it’s just a handful of the staff that could do that in a manufacturing setting.

Paula Harvey: [00:15:33] So, realizing that everybody’s different and we’ve all handled this last, you know, two years very differently and had different experiences. But, you know, being respectful of that and caring about that and realizing we all have different things that have happened to us, but it’s been a shell shock to everyone.

Jamie Gassmann: [00:15:50] Yeah.

Paula Harvey: [00:15:51] And just being supportive of everyone in the H.R. industry and knowing what they’ve gone through and sharing our stories and being, you know, part of this greater H.R. community is important.

Paula Harvey: [00:16:05] I really have loved that these – one of my friends runs this thing called a coffee talkie, and so it’s called the H.R. Unite Group. And so, that’s Tina Marie, actually. She runs this out of – and so this is virtually done and you have this group that you meet with once a month and just talk about what’s going on.

Paula Harvey: [00:16:25] There’s another group that I know runs an H.R. Rebels Group that I’m in, and they meet every Wednesday at 2:00. And, having those people just to talk with all over the place is just wonderful because you’re all going through a lot of the same things but then different things and then giving better perspective by, you know, realizing this is a greater size group. We have one gentleman who’s in our Rebels Group who calls out of Spain. He’s on there from Spain all the time. So, it’s just amazing, you know, and you get friends from all over the world if you’re willing to open up your life and, you know, participate. I think that’s the biggest thing. You have to participate.

Jamie Gassmann: [00:17:04] Yeah. That’s been a common theme at this show that I’ve heard. There’s been several things that have been standout, and one of them is, you know, start communicating, getting to know people, and asking questions. And, you know, and everybody has a different experience. But there are similarities in some of those experiences, but you can learn from each other as well. So, that’s very powerful. And, I guess, you know, with an employer like, you know, talk to your people too, like how are they feeling and what’s going on?

Jamie Gassmann: [00:17:28] So, from your H.R. perspective, you know, and I know you’re an influencer here at the show and you’re working with the foundation. Can you talk a little bit about what the foundation does and how you’re focused in some of those areas you’ve mentioned?

Paula Harvey: [00:17:42] So, we are a non-profit entity. We are really like, you know, we’re the foundation for SHRM. So, you can you could use the word charity also. But, you know, people, mainly H.R. folks, donate money for research, for scholarships, for all sorts of wonderful things that we’re doing. And, you can find from the regular shrm.org website, down at the bottom, click on the thing to go to the SHRM Foundation. You can see all the wonderful things that we’re involved in. We’ve done projects on aging. We’ve done projects on getting veterans jobs. We’ve been helping with projects on the formerly incarcerated and having opportunities for them. The more recent ones have been on disability and understanding what it means for that and now this mental health is our next big project, but that we keep supporting the older projects, too. So, we want people to, you know, because these are all topics that are important and that we’re dealing with with our employees in the workplace.

Jamie Gassmann: [00:18:46] Wonderful. So, I’m going to leave with one last question for both of you. You know, what is your passion with H.R.? What makes you wake up in the morning excited to do what you do in that H.R. role? And, I’ll go ahead and start with you, Paula.

Paula Harvey: [00:19:01] I think making a difference in people’s lives. That’s probably the biggest thing. And, I actually will pull it all the way back as someone was asking about this to me recently and I said, I love talent acquisition. Because that’s kind of the foundation of what H.R. starts with is finding that amazing, maybe diamond in the rough, person that you just want you to take a chance on them and giving them an opportunity to come work at your organization and mold them and see them grow into making an amazing employee and, you know, get promotions and things like that. To me, that just makes me feel so good in my heart.

Jamie Gassmann: [00:19:39] Yeah. You made a difference in someone’s life.

Paula Harvey: [00:19:41] Right.

Jamie Gassmann: [00:19:42] Yeah, amazing. How about for you?

Katrina Branson: [00:19:44] Yeah. I’m going to – this is going to sound really cliché-ish, but it’s really the people. You know, I am a real proponent of diversity, and having the gift to be able to talk to and train and really speak to a diverse group of people from the lowest level employee to the highest level is really a gift that’s been given to me. And, to be able to share that in a space of human resources is really rewarding for me. So, I’m really happy to see that. We now have this conversation with, [inaudible], and how important that is. So, being able to really hone in and really stress the importance of the differences in people is really something that is really rewarding for me.

Jamie Gassmann: [00:20:34] Awesome. And, it’s rewarding the organization too, the different perspectives they can bring. Awesome.

Katrina Branson: [00:20:39] Absolutely.

Jamie Gassmann: [00:20:40] Well, thank you both for being on the show. If somebody wanted to get a hold of you, how would they go about doing that? Paula, why don’t you share how they can get in touch with you.

Paula Harvey: [00:20:47] Find me on Twitter, @paula, number 4, Harvey, so paula4harvey.

Jamie Gassmann: [00:20:52] Great. How about for you?

Katrina Branson: [00:20:54] I’m on all of, pretty much all of the social media channels. I spend most of my time on Facebook and also Instagram. Our center is also on Facebook as well, so you can follow us there as well.

Jamie Gassmann: [00:21:10] So, that would be the America’s SBDC Louisiana, and that’s Katrina Branson, so just to kind of – and then Paula Harvey, I know you shared your name. I just want to make sure.

Paula Harvey: [00:21:19] Thank you.

Jamie Gassmann: [00:21:20] Well, thank you both so much for joining us here. It’s been so great to chat with you. And, if you are listening in and you are in the SHRM Expo area, stop by Booth 4076 and visit our sponsor, R3 Continuum.

 

Tagged With: Human Resources, Jamie Gassmann, Katrina Harvey, Paula Harvey, R3 Continuum, SBDC Louisiana, SHRM 2021, SHRM Foundation, Workplace MVP

Workplace MVP LIVE from SHRM 2021: Sally Pace, The Granite List

September 30, 2021 by John Ray

The Granite List
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Sally Pace, The Granite List
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The Granite List

Workplace MVP LIVE from SHRM 2021: Sally Pace, The Granite List

Sally Pace is CEO of The Granite List, the benefits search website which launched in July. Sally says that benefits have shifted from wholesale plans to the here and now needs during the pandemic and that is reflected in the searches on the site. She and Jamie discussed what The Granite List offers, how it got its name, what they are working on and how to access the list. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Sally Pace, CEO, Connect Healthcare Collaboration and The Granite List

Jay Hollins, People Manager, HR/HRIS Manager, Labelmaster Products

Sally Pace is CEO of Connect Healthcare Collaboration which created The Granite List, a searchable database for benefits and benefits providers.  Sally has been CEO of Connect Healthcare Collaboration since 2017.

She has a degree from the University of Tennessee and lives in Memphis.

LinkedIn

The Granite List

The Granite List is the only resource you will ever need to search and compare benefits solutions to improve the health and wellbeing of your plan members, to identify talent and retention tools, or to source the best work comp programs. Simply create a profile and begin searching.

Website 

Connect Healthcare Collaboration

The self-funded marketplace is not easy to navigate. But that doesn’t change the fact that you have aggressive goals to improve health outcomes and reduce costs. That’s where CHC comes in. As a consultant for advisors and employers, they take the time to learn your needs, analyze your data, and understand your challenges. As a go-to-market bridge for validated solution providers, CHC has unique insight into what resonates and what falls flat. Connect with them to see how they connect the dots between innovation and implementation.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:22] Hey, everyone. Jamie Gassmann here, your host of Workplace MVP. And we are broadcasting from SHRM 2021 here in Las Vegas, Nevada. And with me today, I have Sally Pace, who is the founder of The Granite List. Welcome to the show, Sally.

Sally Pace: [00:00:38] Thanks, Jamie. I’m thrilled to be here.

Jamie Gassmann: [00:00:40] So, let’s start out with you giving us a little background about yourself and how you kind of became the founder of The Granite List. So, tell us your story.

Sally Pace: [00:00:47] Well, thank you. So, our company is Connect Healthcare Collaboration. We’ve been around for seven years. And we’ve built a reputation really working with innovative healthcare solutions, primarily on the medical plan side, helping them build their marketing and sales strategy. And as we were connecting both vendors and brokers and employers, we saw that there was an opportunity in the marketplace. And, really, 2020, 2021, confirmed and sped up the need for what we have built, called The Granite List.

Sally Pace: [00:01:26] So, you think about how you make purchasing decisions in so many areas of your life. You want to go to a restaurant, you go to OpenTable, look at the menu, you see what’s available for reservations. You want to stay at a hotel, you go to TripAdvisor, you read reviews, you see what people have to say and what their experience was like. But we saw that when it came to H.R. and the benefits arena, there was nothing like that. If you wanted to learn about something, you either had to ask a friend of a friend who knew the knew the salesperson there, or Google on one company at a time.

Jamie Gassmann: [00:01:57] Yeah. So, there are no resources out there, really, collectively gathering all of the potential vendors or potential support, you know, access that they might have. Brilliant.

Sally Pace: [00:02:08] Well, thank you.

Jamie Gassmann: [00:02:08] Yeah. So, talk to us a little bit about what are some of the common things, you know, kind of some of the common support kind of topics or categories that H.R. leaders can find through The Granite List?

Sally Pace: [00:02:19] Absolutely. Well, I think no one will be surprised that virtual is king right now. And we’ve seen such a shift, let’s say, perhaps an onsite clinic is now switching to or enhancing their offerings with more virtual telehealth/telemedicine services. Certainly, I think we all are aware that lots of people – I might be one of them – that went out and bought a COVID puppy. And so, pet insurance has gone through the roof.

Sally Pace: [00:02:49] So, benefits have really shifted from a lot of these wholesale plans to sort of the here and now. What are people doing right now and how can we meet them where they are? And so, the searches that happen on The Granite List are following suit. Lots of mental wellbeing, lots of physical wellbeing as it relates to the individual, and then, certainly, lots of virtual care services.

Jamie Gassmann: [00:03:14] Yeah. Wonderful. And a lot of with some of the H.R. leaders, you know, a lot of the times when they’re looking for something, sometimes it’s in response to something.

Sally Pace: [00:03:24] Absolutely. And that’s where we complement what we have happening around us right now. Right now, this is a time and place where you are getting to meet these solutions. But what we do is, we help reconnect people at point of interest. So, somebody may have just had a July 1 open enrollment and they’re not necessarily looking for, let’s say, a new telehealth provider or a new TPA. But when they are looking, we want to make sure that they have every resource available at their fingertips. As we say, point of interest, point of search.

Jamie Gassmann: [00:03:59] Right. That way if there’s something that’s critically happening, they need support right now.

Sally Pace: [00:04:04] Exactly. Exactly.

Jamie Gassmann: [00:04:05] So, for some of the different topics, how are you keeping up on the trending? What are some of the other things that you’re seeing? I know mental health is a big one, and it’s been talked a lot about here at the SHRM Conference. What are some of the other things that you think will come up the pipe soon that you’re kind of working to build into The Granite List?

Sally Pace: [00:04:23] Well, certainly, the other side that we all know, DEI has gotten a lot of of deserved attention. And so, we have H.R. leaders coming to the site all the time saying, “I know I need to be doing something, but I don’t know what exactly.” And so, we are building a pipeline of solutions – well, we’re not building. We’re offering a platform for these solutions to share their success stories and share how they can help in the DEI and the talent acquisition.

Sally Pace: [00:04:54] And we know that McKinsey released a report talking about this high expected turnover of the workforce. And so, what will it look like if we remain virtual or hybrid and are seeking new talent? How can we help H.R. leaders meet those challenges and meet those needs? Because, you know, I think gone are the days where, by and large, you sit down in a room for an interview. It’s now going to be over the phone or over Zoom.

Jamie Gassmann: [00:05:25] Well, and a lot of things have changed with that whole work environment. I mean, I hired, the interview hired, and brought in and implemented a new employee, and I just met them for the first time in person about a month ago, which is crazy.

Sally Pace: [00:05:38] Right. You didn’t even have to brush your teeth for the interview.

Jamie Gassmann: [00:05:42] I know. It was on camera.

Sally Pace: [00:05:43] I’m not saying you didn’t. I’m just saying you didn’t have to.

Jamie Gassmann: [00:05:47] I might have considered it, but no. So, it’s really interesting, like, as the workforce evolves, the needs of those H.R. leaders changes. And if anything taught us, like, over the last year, their demand for content or demand for support is really in the now because of that ever changing.

Sally Pace: [00:06:07] A hundred percent.

Jamie Gassmann: [00:06:07] So, you know, for the individuals putting their information on your site, talk to me a little bit about how does that work?

Sally Pace: [00:06:13] Sure. So, think about we equate ourselves to, I would say, three or four different platforms that already exist and do a beautiful job in different verticals. If you think about how OpenTable has transformed how people find restaurants or LinkedIn, you have a LinkedIn profile. Our pages are similar to, I would call them, a LinkedIn on steroids marketing platform. Again, like how TripAdvisor, you can read reviews, you can leave reviews. We offer that capability on The Granite List. In fact, it’s one of the competitive advantages that you’re not going to get from somebody’s holistic website. How do you get deeper information than what you’re able to find on what somebody tells about themselves, we want other people to tell their stories, too.

Jamie Gassmann: [00:06:59] Yeah. And looking at that buying process, even that has changed. You know, so like from an H.R. leader, they’re burned out, they’re tired, their ability, their capacity to get any information is limited.

Sally Pace: [00:07:15] But they’re also overwhelmed. I mean, with staff shortages, what we hear time and again from two sides of the audience, from H.R. leaders, we hear we are inundated with vendors trying to sell themselves to us, and we can’t meet the needs of our people, and also stay on top of trends, or take every phone call that comes our way. Conversely, they rely on benefits advisors, brokers, B and C advisors. And they say the same thing. They’re expected to be at the forefront to always know about the next best thing that’s coming out.

Sally Pace: [00:07:48] And yet, especially when events were pulled out from under us in 2020, how did you learn about new solutions? You know, yes, there have been some successful virtual events, but by and large, those referrals, those learning about new things was happening live and in person. And so, as you said earlier, we all had to shift the way we make decisions. And, certainly, that has trickled down to how brokers stay on top of trends in the industry as well.

Jamie Gassmann: [00:08:15] Yeah. Absolutely. And from a broker perspective, do you feel like traffic coming into your page, is it more from a broker perspective or is it more that H.R. leader, or is it kind of a combination?

Sally Pace: [00:08:27] It’s a combination of both. And then, the other great thing that we’re seeing that we never expected is vendors finding channel partners or partner vendors on the site themselves. Lots of COVID necessity resources have popped up. And if you were serving an onsite clinic platform for, say, manufacturing plant, and all of a sudden you needed an influx of COVID supplies, where would you go? Well, The Granite List has allowed vendors to find one another in a way that has been really uplifting in a way that we never expected the site to take people.

Sally Pace: [00:09:03] By the way, we launched the site July 1st, and so we have over a thousand solutions already on the site, which has been another confirmation that we are meeting a need that wasn’t previously met in the market.

Jamie Gassmann: [00:09:18] Wonderful. It’s like a holistic community where it’s kind of like taking that virtual expo space into a different capacity for people.

Sally Pace: [00:09:26] Well, the spirit of community is really important to us. In fact, that’s part of the story behind the name. So, I’d love to tell that if that’s okay.

Jamie Gassmann: [00:09:37] Absolutely. Share with us.

Sally Pace: [00:09:38] We get asked all the time why The Granite List. And, first, the Granite Cutters’ Union was the first group in the United States to offer sick benefits to their members. Obviously, very gruesome work and a lot of need for sick benefits.

Sally Pace: [00:09:51] But what they had, and you wouldn’t – or at least, I wouldn’t – have thought about this when you think about a granite cutter, who they are at their core. They had a newsletter. It’s sort of the precursor to what we know is the modern day GoFundMe. And if you had a colleague that had a need beyond just sick benefits, you could submit their story to the newsletter. It would get published and distributed to the other granite cutters, and they could rally around their own to help meet the additional financial needs of that person or that family had. And so, we love that idea of community.

Jamie Gassmann: [00:10:25] Yeah. That’s fantastic. Great story. Interesting. And to know that that was the first to have, you know, real benefits for their people. If any of our listeners wanted to get a hold of you or to explore The Granite List opportunity, share with us how would they find you.

Sally Pace: [00:10:42] Sure. So, thegranitelist.com, www.thegranitelist.com. And when you come to the site, you will be asked to identify as one of three categories, an employer, a broker, or a vendor. And each of those different categories you’ll have a profile process. Again, much like you fill out a profile to have an OpenTable presence or TripAdvisor. You fill out a profile very short, five minutes, and then it allows you to experience the site from your lens.

Jamie Gassmann: [00:11:15] Wonderful. And if they wanted to reach out to you directly or would you rather they go through the website?

Sally Pace: [00:11:20] So, we have a very simple email address that gets funneled to us, hello@thegranitelist.com.

Jamie Gassmann: [00:11:29] Yeah. Wonderful. Well, thank you so much for joining us, Sally. It’s been great to have you on the show. And for those listening, we are broadcasting the podcast, Workplace MVP, from Booth 4076. That’s R3 Continuum, our sponsor’s booth. Stop by and visit us.

 

 

Tagged With: Connect Healthcare Collaboration, Sally Pace, The Granite List

Workplace MVP LIVE from SHRM 2021: Kris Garcia, Sandvik, and BriAnn Rachele, NOW CFO

September 30, 2021 by John Ray

NOW CFO
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Kris Garcia, Sandvik, and BriAnn Rachele, NOW CFO
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Kris Garcia

Workplace MVP LIVE from SHRM 2021: Kris Garcia, Sandvik, and BriAnn Rachele, NOW CFO

Taking a break for your mental health and finding the work that is right for you are two themes in this episode. On this live edition of Workplace MVP, Kris Garcia with Sandvik and BriAnn Rachele with NOW CFO joined host Jamie Gassmann to have an inspiring conversation about doing what you love, learning your way into a new job, imposter syndrome, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Kris Garcia, HR Generalist, Sandvik and host of BFF Energy

Kris Garcia, HR Generalist, Sandvik and host of BFF Energy

Kris says he feels like the Bruce Wayne of the HR world.  He is an HR professional with experience in recruitment, talent management, analytics, relationship management, and operations. Much like Bruce, his past has definitely defined his present and will continue to define his future.

With over seven years of human resource experience, Kris has had the opportunity to mentor and provide guidance to individuals through all stages of the employment lifecycle. He has provided cost-effective solutions and championed cross-collaboration amongst departments. He likes to say he’s working toward creating the Justice League of HR.

From day to night he transforms into an even more self-driven, creative powerhouse set on building my own space in fashion & entertainment. He makes bow ties for all occasions.He officiates weddings and coordinates events, MCs and moderates panels.

Now he’s the cohost of BFF Energy,  a podcast where he talks about it all.

LinkedIn | Instagram | Twitter

Sandvik

Sandvik is a high-tech and global engineering Group with about 37,000 employees with a strong commitment to enhancing customer productivity, profitability and sustainability.

Their operations are based on unique expertise in materials technology, extensive knowledge about industrial processes and close customer cooperation. This combination, coupled with continuous investments in research and development (R&D), has enabled them to achieve world-leading positions in the following areas:

  • Tools and tooling systems for industrial metal cutting
  • Equipment and tools, service and technical solutions for the mining and construction industries
  • Advanced stainless steels and special alloys as well as products for industrial heating

The Sandvik Group conducts operations in four business areas with responsibility for research and development (R&D), production and sales of their respective products and services

Company website

BriAnn Rachele, Utah Market President at NOW CFO

BriAnn Rachele, Utah Market President at NOW CFO

BriAnn Rachele is the Utah Market President at NOW CFO. She has been with NOW CFO since 2018 and now runs the flagship office at NOW CFO.

BriAnn has a circuitous route to NOW CFO. She began her journey in modeling and hospitality. She was in a sales position in hospitality and transferred that skillset, learning the financial aspects on the job at NOW CFO.

BriAnn considers herself a constant learner.

LinkedIn

NOW CFO

Financial services are key to better cash flow control, increased operational efficiency, and accelerated business growth. With the help of a financial consultant, your business can achieve financial visibility. NOW CFO’s outsourced CFO services are available on a fractional, part-time or as-needed basis.

NOW CFO adopts a “roll-up-your-sleeves” approach to financial consulting. They specialize in providing full-service CFOs, controllers, and operational accountants to consult with their clients. The success of their clients is their singular focus. With that focus in mind, they hire advisors with extensive experience in financial reporting and management. They are skilled professionals who can take on any finance or accounting problems a company might face.

NOW CFO’s reputation stands on their talented management consultants and financial analysts. Their entrepreneurial spirit leads NOW CFO to share that talent with many industries and businesses.  NOW CFO aims to become their clients’ partner in success. This desire builds strong bonds between them and their clients, many of whom are respected industry leaders.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter</a

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:22] Hello, everyone. Jamie Gassmann, your host of Workplace MVP, here again, broadcasting episodes from our SHRM 2021 Conference here in Las Vegas. And with me, I have two guests with me for this episode. I’ve got Kris Garcia, Human Resource Generalist for Sandvik. And, I’ve got BriAnn Rachele, who is the Market President for Now CFO. Welcome to the show, you two.

Kris Garcia: [00:00:45] Thank you.

BriAnn Rachele: [00:00:46] Thanks, Jamie. Happy to be here.

Jamie Gassmann: [00:00:47] So, I’m going to go ahead and start out with Kris here today. Kris, tell us a little bit about yourself and what drove you into H.R. or kind of enticed you into H.R. however you want to approach that? Give us a little background on you.

Kris Garcia: [00:01:00] Yeah, sure. So, Kris Garcia, working at Sandvik. I’ve been there for about five years and, you know, I think that what started it for me was the people aspect of H.R. I really gravitate towards that. I came to a point in my life where I said, what is it that I really have a passion for? What is it that I really want to do? And, I took a three-month hiatus. I left the job that I was at before, and I said I can’t really do this anymore. I don’t like the people. I’m not feeling valued. I feel like I’m being criticized. Like, I can’t be my most authentic self.

Kris Garcia: [00:01:38] And so, what did I do? I said, well, let’s pick up a hobby. Let’s make bow ties. So, I made bow ties. So, I learned how to make bow ties, right. So, just like continue peeling layers and onion layers here, because that’s kind of what I am. So, I said, let’s do it, let’s try it for a couple of months. And then, I went to Europe for a little bit to just kind of find myself and took a little vacation. And then, I came back and I said let’s reevaluate who you are and what is it that you want to do? And, it came down to people. I like people operations. I like having empathy. It’s a big component of who I am as a person, and that kind of drove me into the world of H.R. And I said, yeah, this is where I belong. In whatever capacity that would have been, that’s what I want to do for the rest of my life.

Jamie Gassmann: [00:02:30] I love that. That’s so powerful. You know, I have a mentor of my own that always says it’s okay to pause to speed up, slow down to speed up. You almost did that yourself with your career going this isn’t the direction I want. It’s so fascinating. And, bow ties.

Kris Garcia: [00:02:46] Yeah.

Jamie Gassmann: [00:02:46] Of all things.

Kris Garcia: [00:02:47] Of all things.

Jamie Gassmann: [00:02:48] Interesting.

Kris Garcia: [00:02:48] You know what? It’s funny because I said, “Hey, what is something quirky that not everybody wears?” And I said, “Yeah, it’s a bow tie.”

Jamie Gassmann: [00:02:56] Yeah.

Kris Garcia: [00:02:57] And, I want it to be like men, women, anybody in between can wear it. And it’s just, it gives you a little bit of personality. It gives you a little bit of something. So, tomorrow for the concert, you’ll most likely see me in one of my own creations.

Jamie Gassmann: [00:03:12] Awesome.

Kris Garcia: [00:03:13] So, stay tuned to me. Look out for me.

Jamie Gassmann: [00:03:15] Stay tuned. That’s fantastic. So, you were also sharing with me. Now, over the last year, H.R. professionals across the globe have been challenged in balancing, you know, different work environments, you know, different regulations and rules. Talk to me a little bit about that, and I know you have a personal story that we’re going to get to a little bit. But how has that been for you as a professional over this last year?

Kris Garcia: [00:03:41] Well, you know, it’s funny because even with my job, I was 100% remote. I am 100% remote. I work from home doing H.R. I support the folks on the West Coast and I’m an East Coaster. I’m from New Jersey. So, I am three hours. And so, you know, I have to kind of be always in that kind of emotion where like, if someone needs me like 8 o’clock my time, it’s only 5 o’clock their time.

Kris Garcia: [00:04:05] So, a lot of it for me has been, how do I continue, especially after this pandemic and all this stuff that’s been going on that we’re currently living in how do I continue to best support my people who are a lot of them are our technicians that have to go into the office. They don’t have this flexibility of going and working from home. You can’t rebuild a machine from your garage. It’s too big. Our machines are too big, so it’s for mining and construction, so you can imagine the behemoths that we have. So, for me, it’s more like I want to be able to still show my presence there, even if it’s virtual.

Jamie Gassmann: [00:04:51] Yeah, amazing. And, you know, and I’m going to go into this like self-care channel because you shared something that was just really inspiring before we got onto the show itself. But, you know, from a self-care perspective, you know, they promote a lot of that and how you need to take care of yourself, not just in the work environment, but, like, whether it’s meditation or finding some type of an outlet to relieve stress and burnout. Share with us a little bit about what you did over the last year as you kind of balance that isolation that was felt when you were in quarantine.

Kris Garcia: [00:05:21] Yeah. It really was quite a feat for myself. I said I needed a place to have an outlet, especially that was virtual. I went and, you know, I usually go and see my friends all the time, brunches and gatherings, book club, you know wine club, whatever club, all the clubs, just so it gives us an opportunity to hang out, be together and do things together and share our stories. But with the pandemic, I didn’t get to see any of them.

Jamie Gassmann: [00:05:57] Yeah.

Kris Garcia: [00:05:58] We all were very aware of our surroundings and said, you know, we want to be part of our own clusters and we have to be. Like, we created our own clusters so that we knew who we were being a part of. But at the same time, it just didn’t give me that enough of a sensation to say, I don’t feel that connected to you anymore. So, I said, guys, I’m coming up with a podcast.

Jamie Gassmann: [00:06:21] Yeah.

Kris Garcia: [00:06:22] And, you know, my podcast evolved. It was originally just going to be more pop culture-related and ’90s driven. I’m a ’90s baby, so, for me, ’90s, anything excites me.

Kris Garcia: [00:06:35] But then as I kept doing it, I shifted into this what I called now, the podcast is now called BFF Energy! And, it’s just us. And, it’s my friends. I mean, I do it with my best friend and she’s my co-host. Shout out to you Neen. But we go in there and we just talk. And, it could be from anything from self-help to how we’re feeling, how we’re feeling at work, what frustrations we have. She’s about to get married in November, so we’ve been talking about that a lot. But it has brought me this overwhelming sense of joy that gave me a chance to do a check-in with myself.

Jamie Gassmann: [00:07:19] Yeah.

Kris Garcia: [00:07:20] You know, and it has been so great.

Jamie Gassmann: [00:07:23] So, looking at that from a personal kind of realization of the impact of that, from your H.R. perspective, how could something similar to that be implemented into a work environment that might aid in helping some of the employees have some of that connection?

Kris Garcia: [00:07:39] Yeah. Honestly, I think it starts with self-empathy, which it’s not, I don’t – it’s not really even a term, but to me, it is. It’s about really understanding who you are, what you want, and how – if your job isn’t helping you, figure out how to get that. Because sometimes it’s outsourcing the information. Sometimes it’s just not available whether because, you know, your H.R. person or your local manager or whoever maybe doesn’t have that knowledge base, and that’s okay. There’s nothing wrong with that. But it’s about you understand you better than anybody understands you. So, you have to be the one to empower yourself to say, what’s going to help me stay focused, not go crazy, especially when things around me are out of control?

Jamie Gassmann: [00:08:31] Sure. Yeah.

Kris Garcia: [00:08:33] For me, that would be, the best advice is self-empathy.

Jamie Gassmann: [00:08:36] Yeah. And, you had that ability to take a three-month hiatus and kind of take some time off. If there’s somebody listening who’s just finding that really intriguing, going how can I do that? I can’t stop working to do that. How can they navigate that? Or what kind of resources do you know of that are accessible, like, maybe in an H.R. capacity that they can tap into? That might help them to be able to do that.

Kris Garcia: [00:08:59] Absolutely. So, I would say first thing, if you can take, you know, some FMLA, some short-term leave, that’s definitely one part to kind of, one secure that you still have a job when you come back if this is the job for you, right? If you are, I’m at a company that I love but right now I need a mental checkout. That’s okay. H.R. understands that. Your manager will at some point understand that. It may not feel right for their agenda, but we can’t be working off everybody’s agenda.

Kris Garcia: [00:09:29] I always say the most H.R. – the most non-H.R. thing sometimes is everybody at the end of the day is an employee ID number, and people hate when I say that. And, the reason I say that is because that kind of puts you in check to say, I am just a number, so I need to learn how to value myself and that the company that I’m at really values who I am. And if they don’t, then don’t.

Kris Garcia: [00:09:55] But also from a monetary perspective, because we have to worry about the bills and we have to worry about that stuff and you have to prepare yourself. I prepared myself six or eight months in advance.

Jamie Gassmann: [00:10:07] Yeah.

Kris Garcia: [00:10:08] I knew at some point that this was coming. So, I said, I need to do this and how am I going to do that? Fortunately, for me, I was living with some roommates, so it was easier for me to pay some stuff and kind of put stuff aside. But not everybody has that luxury. I would just assess what you have. If you have to take a small loan, you know that’s something that you have to do, that’s fine. It’s, again, at the end of the day, you have to have that mental check-in for yourself so that you can say, “Hey, self, if we’re going to do this, let’s plan today and let’s not wait till tomorrow.”

Jamie Gassmann: [00:10:41] Yeah. Let’s be prepared for it. But then, obviously, what you’re meant – what you’re sharing is that there’s options out there and people just may need to look at what’s the best option for them. And, just one final question and just kind of a thought to leave the audience with. If, you know, for you, what has this done in your life and career direction, taking that time out and kind of self-evaluating what’s important? What’s changed for you?

Kris Garcia: [00:11:08] My creativity has been heightened. I’m a very creative person. I like to do many things and giving myself that mental check to one say, what am I really passionate about career-wise? And, where do I see it going? It’s in H.R. Eventually, I joke with my boss, but I always say, at the end of the day, I’m going to take your job because I do, and he knows that and it’s great. But at the same time, it’s also about the job. The company that I work for and the people that I’m surrounded by also give me the space to be creative. And I can think outside the box, what I call my H.R. 2.0 version, and it’s what I go by. That’s what keeps me running so that I can maintain that creativity, that flexibility and then apply it to other things that I’m passionate about, like my podcast.

Jamie Gassmann: [00:12:07] Yeah.

Kris Garcia: [00:12:07] And, you know, maybe making more bow ties. I mean, who knows, right?

Jamie Gassmann: [00:12:11] Yeah.

Kris Garcia: [00:12:11] Like, the possibilities are endless, but I haven’t had done that. It really changed my entire outlook on my whole life. And, I would never take that back again.

Jamie Gassmann: [00:12:24] Yeah, wonderful. And, such a brave move. And, it’s paid off for you.

Kris Garcia: [00:12:28] It has.

Jamie Gassmann: [00:12:29] Very great. Awesome.

Jamie Gassmann: [00:12:30] So, now, we’re going to shift over to our next guest. We’ve got BriAnn Rachele, Market President at Now CFO. Hi, BriAnn.

BriAnn Rachele: [00:12:37] Hi, Jamie.

Jamie Gassmann: [00:12:38] So, BriAnn, share with us your career journey, how you got into being Market President for Now CFO.

BriAnn Rachele: [00:12:43] Okay, yeah. First, can I just say, Kris that was a really inspiring conversation.

Kris Garcia: [00:12:49] Thank you.

BriAnn Rachele: [00:12:49] Jamie, you asked great questions. It was really cool to listen to you and I learned a lot just from the short time that I’ve been sitting next to you.

Kris Garcia: [00:12:55] Thank you so much.

BriAnn Rachele: [00:12:55] Yeah, thank you. Yeah. So, I kind of have a really weird background. I dropped out of high school when I was 15 and I started modeling. I moved overseas and traveled around for 10 years, working full time as a model, and got my GED, didn’t go into any schooling after that. And so, I was kind of always in sales mode, right? As a model, you’re going on castings, you’re selling yourself, you’re trying to get jobs through your personality and trying to build that rapport with a potential client. And, you know, 30 seconds to five minutes of meeting someone, showing them your photos, which is the product, right? And then, trying to convince them that you’re the one that they want to work with.

BriAnn Rachele: [00:13:40] So, I feel like I’ve always had that sales face on, and then I always held a second job in hospitality, working as maybe a cocktail waitress or a barista or a server. And then, when I stopped modeling, I moved into events for hospitality groups, so restaurant and bar groups. This sounds so off-topic with where I’m sitting, but I promise I’m getting somewhere. And then, I moved into management for hospitality, moved into sales, and then I was just kind of complaining to my girlfriends over brunch about my job. And, I had moved back to Utah, which is where I live now.

BriAnn Rachele: [00:14:19] And, I wasn’t happy with where I was and my girlfriend just said, “You’re doing sales anyway, why don’t you come work for this company called Now CFO?” A few of my girlfriends worked there, and I said, “Well, what do they do?” They tried to explain it to me, and I didn’t really understand it, to be honest, at first. So, I had to do a lot of digging and a lot of learning. I interviewed with my former boss and I got the sales job.

BriAnn Rachele: [00:14:41] So, I’ve been with Now CFO for three years now. I worked as a sales, you know, business development representative for two and a half of those years under the founder of the company, worked for the flagship practice there in Utah. We do outsource accounting and finance for those of you who don’t know, so mostly high-level stuff, CFO controller level type stuff. We have a staff of CFOs and controllers even down to bookkeepers that we rent out on an hourly basis to clients who might not need them full time.

BriAnn Rachele: [00:15:13] So, I had to learn a lot in that position about finance and accounting. I got the opportunity to meet with different business owners and business leaders every single day, learning the ins and outs of different industries and how they came to be where they were. And then, I got to advise them on the financial and accounting side, on what they needed to do to get to where they wanted to go.

BriAnn Rachele: [00:15:35] So, I did that for two and a half years, and then my boss sidestepped into the CFO role at Now CFO, and me and the director at the time got bumped up to fill his role. He was a really great guy, is a really great guy. So, it took two of us to fill his position. And so, here I am, you know, no finance or accounting background, running my own practice, the flagship practice there in Utah for almost 400 person company. Super, super fun.

BriAnn Rachele: [00:16:05] I’m learning a lot every single day, and kind of the biggest takeaway for me right now is kind of running my own, it’s like I’m running my own business. I get to be the client, right. I have my CFO who I’m talking to on at least a monthly basis, going through our reports and everything, and I really get to see the client-side of why a CFO is so important. Because if I didn’t have him explaining the numbers to me, I would not know what I’m doing.

BriAnn Rachele: [00:16:31] So, anyway, very long-winded answer of how I came to be where I am. I definitely have, like, the imposter syndrome thing going on. I feel the people around me, especially at this conference. It’s great to see so many women, first of all, at a conference in general, but so many executive women who have worked really hard to get to where they are. And, yeah, it’s really great to be here.

Jamie Gassmann: [00:16:54] Yeah. That’s fascinating. So, it sounds like you kind of had your own kind of career track at some point in time going, “Gosh, this isn’t really what I want to be doing,” and got into something that’s now kind of brightened like a passion in you and kind of learning a different trade. Very cool.

BriAnn Rachele: [00:17:08] Thank you.

Jamie Gassmann: [00:17:09] So, you know, and you mentioned imposter syndrome, and that’s so common and a lot of, you know, as people climb ranks within, you know. What does that feel like for you? You know, in your role? Like, what are some of the things that you, you know – how do you combat that?

BriAnn Rachele: [00:17:26] Yeah. So, it is difficult and it is interesting as I talk with peers. You know, I’m a part of a lot of different networking groups. Now, I get to be amongst executives, and I’m learning that more often than not, other people, like you said, are experiencing the same thing, which sucks. But it’s also really great for me to be able to, you know, relate to these people.

BriAnn Rachele: [00:17:52] As far as combating it, I guess kind of what I’m doing here today. So, I came to this conference to meet people to be able to learn what resources are out there so I can take that back to our prospects and our clients and give them resources. A lot of the time the companies that we’re working for also don’t have, you know, an H.R. person or a department. And so, that’s what I’m really doing here is just learning so I can take that back to them.

BriAnn Rachele: [00:18:19] But from being here, I’m learning a lot for myself on how to become a better leader, which is really important to me. It’s a new thing for me, running a team. And so, I think I’ve kind of just fallen into this part of it. But that’s something that I’m doing, and I’m just trying to wrap my arms around it and really soak everything in and really listen to the people that I’m meeting, and everyone’s really interesting here. They all have their own stories like Kris. Had I not sat down to do this podcast, I probably wouldn’t have run into Kris and learn all this. And, there’s so much knowledge in this room alone. So, I think today I’m definitely going to just talk to as many people as I can and learn from them and try to fix that imposter syndrome and become the leader that I want to be so I don’t feel that anymore.

Jamie Gassmann: [00:19:02] Yeah, that’s fantastic. And, honestly, it’s always good to know when you talk to other people and open that dialogue that you’re not alone. And, that’s a very common feeling when people move into those certain roles. And, obviously, you know, the mentorship, you kind of mentioned that you moved into your previous boss’ role, you know. How has that been for you and kind of, because, obviously, you know, coming into that industry, maybe not with as much of the knowledge as maybe some of your peers might have had, you really have been able to embrace and kind of learn from others and I think it’s really fascinating. So, how has that mentorship helped you as you’ve grown in your career?

BriAnn Rachele: [00:19:40] With my previous boss specifically?

Jamie Gassmann: [00:19:43] Or just in general?

BriAnn Rachele: [00:19:44] Okay.

Jamie Gassmann: [00:19:44] It sounds like you’ve had a lot of mentors that have helped to guide you along your path.

BriAnn Rachele: [00:19:48] Yeah, super, super important. So, if I didn’t have those people, I would not be where I am today. I think I definitely would have given up and changed, you know, made a change, had some excuse as to why I would have needed to change industries or professions in some way, shape, or form. So, it’s been imperative. Can I throw a couple of names out there?

Jamie Gassmann: [00:20:11] Oh, absolutely. Yeah.

BriAnn Rachele: [00:20:12] So, my former boss, Brian Hayes, our founder, Jim Bennett, have been just the best resources, learning from them, watching them work, being able to be, work side by side with them for the last three years, and learn everything, be able to feel like I can openly ask questions. And, you know, they make me feel like those questions are valid and they walk me through it, and they’ve just given me so much knowledge. Also, my co-market president, Nate Sorenson, I would not be here without him. He is just so smart and we do things very differently from each other. So, really trying to have open conversations about how both of us can be better in whatever way has really helped. And then, Jeff Erickson, he’s with a company called Carta, my main mentor. I kind of go to him for everything in life, personally and professionally, and he’s been great.

BriAnn Rachele: [00:21:04] So, I think it’s imperative to make those connections with people and even if it’s a mentor for five minutes. And, I learned so much from Kris or you, Jamie. Or, if you have a mentor that you can have there for you over the years, just take it all in as you can, and it’s imperative that you have those people in your life.

Jamie Gassmann: [00:21:20] Yeah, absolutely. Well, and they see things in you that you don’t see in yourself. And so, I’m sure you probably have, you know, identified that in your career where it’s like, gosh, really me? Like, okay, I can do this, you know, they believe in me. I’m going to take that step forward, which is fantastic.

BriAnn Rachele: [00:21:37] Yeah, and I think the keyword is they, you know, I think, if people can really try to branch out and have many mentors. If you’re hearing it from one person, it can kind of get, you think that it might be biased, you know. But when you’re hearing it from different people around you, then that’s when it really kind of sinks in more and when it’s consistent. So, I think other people are the key. People are the key.

Jamie Gassmann: [00:22:00] Yeah. Well and as leaders too, right? When you think of like a leader, like you’re in a leadership role, you know, I lead a team of marketers as well, you know, being able to be that mentor for somebody else, you know, how much is – you know, do you feel like you’re doing that for your team or are you anxiously waiting to go back and be able to do some of that?

BriAnn Rachele: [00:22:24] I feel like I’m not there yet. I’m really trying, yeah.

Jamie Gassmann: [00:22:28] Yeah. You’ll get there. Yeah. I know, I mean, and it’s just being aware of, like, the impact that’s made on your own career. And so, here at the SHRM Conference, you know, obviously you mentioned that some of the sessions you’ve just gathered so much information. What have been some of the great takeaways that you can’t wait to kind of bring back to your team from what you’ve heard throughout the sessions?

BriAnn Rachele: [00:22:50] Yeah. I think, first of all, the resources that are here, I mean, I’m looking around the Expo Center right now and there are just so many booths and I’ve only made it through not even a quarter of them yet. And, I am writing notes on all the business cards. You know, there are just so many resources out there.

BriAnn Rachele: [00:23:08] So, that’s one thing that I that I’ve taken away is, and it’s kind of what you said, Kris, where if you don’t know, go searching for it, you’re going to find it. There are so many different services out there and technologies and they’re all there to help there, especially in the H.R. space, right. They’re there to help you. So, I think that’s one for sure.

BriAnn Rachele: [00:23:29] And then, the other big takeaway for me, I was sitting on in the general session yesterday with, oh gosh, I forgot his name but the founder of Chipotle and their H.R. director. And, culture, culture, culture, right? That’s what everyone says. But it’s so hard to figure out where to start with that. It’s like, what do you do? What do you – do I just have a meeting and say, hey, guys, we’re going to work on our culture.

BriAnn Rachele: [00:23:56] There’s so many steps that you can take, and I think it’s really important like Kris said, again, start with anything, start today, don’t start tomorrow because it keeps getting pushed off. Start with one little thing and then let it grow from there. You’ll see a difference and then you can start adding things. So, that’s a huge takeaway that I got from yesterday’s general session.

BriAnn Rachele: [00:24:14] I think what I’m going to do, and maybe you should check up on this with me. Make sure I do it, Jamie.

Jamie Gassmann: [00:24:20] [Inaudible] hold you accountable.

BriAnn Rachele: [00:24:22] One thing that she said is listen to your employees so they’ll go in and they’ll just – or they’ll have their leaders go in and just say they’ll take one minute to talk. Hey, this is what I’m doing here. Nice to see you guys. And then, instead of them presenting as a leader, they open it up and the next 59 minutes or 55 minutes are for the employees to talk and present to the leaders. And, I think that that’s awesome. So, I’m going to give that a go and we’ll see how it works.

Jamie Gassmann: [00:24:54] Yeah, yeah. Having that transparency and giving your employees that comfortability to know that it’s okay if they talk.

BriAnn Rachele: [00:25:02] Yes.

Jamie Gassmann: [00:25:02] That you want to hear from them is so important, especially after this last year, right? I mean, you need to hear from them because everything has changed so much, not only in our business world but also in our employees’ lives and worlds that, you know, hearing that conversation with them makes such a difference.

BriAnn Rachele: [00:25:19] Yeah. And, I think the other thing that they said was, you know, you can listen all you want but if you don’t do anything after, it doesn’t mean anything.

Jamie Gassmann: [00:25:26] That’s such a key takeaway right there. You got to put into action at least something.

BriAnn Rachele: [00:25:30] Yeah. And then, what they said beyond that because then it’s like, well, that’s really huge. That’s a lot of pressure. You know, like, what am I going to do? I’m going to go fix everything now. So, what they preface that with is, hey, we’re going to do – we’re going to make changes. We’re going to do the best that we can. If we don’t get it right, we’re going to try again until we get it right.

BriAnn Rachele: [00:25:48] So, I think that’s a really solid promise that you, as long as you’re trying, you’re going to be able to keep that. So, that takes a lot of pressure off of like getting things right the first time and probably the biggest takeaway thus far.

Jamie Gassmann: [00:26:00] Yeah. Well, I’m glad you shared that here on our show because that’s such a great takeaway and it’s also a really good reminder for leaders to know you don’t have to have it perfect right out the gate. But as long as you can show that you tried and that you heard and you listened and you took action from what they heard, it makes such a big difference. So, thank you for sharing that.

BriAnn Rachele: [00:26:18] Thank you.

Jamie Gassmann: [00:26:19] Now, if our guests wanted to get a hold of either of you, to touch base, learn a little bit more, find out where your podcast is or where to get a bow tie, or just wanting to hear more or like reach out in terms of mentoring and, you know, helping with imposter syndrome, which is so common, a lot of people go through that, how can they reach out to you? How would you like them to get in touch? Try that again.

Kris Garcia: [00:26:44] Let’s try that again. There you go. [Inaudible] once I can hear myself.

Jamie Gassmann: [00:26:47] Yeah.

Kris Garcia: [00:26:48] It’s like.

Jamie Gassmann: [00:26:48] Yeah.

Kris Garcia: [00:26:49] You can reach me on Instagram, Twitter, @krisjgarcia, K-R-I-S, J Garcia. And, I feel free. I love talking to people. I love being able to share my own journey but also listening to your journey and how best you can kind of get that. And, also, if you want to have a fun distraction, you can listen to the podcast. It’s called BFF Energy! With Neen and Kris, and that’s available on all platforms. Actually, it’s BFF Energy! With Kris and Neen. I made it up so it’s me first. What? How dare I? See. That’s how good of a friend I am. Put my friends first. But you can also follow that, BFF Energy! pod, on all the platforms and it’s available on all streaming services.

Jamie Gassmann: [00:27:36] Wonderful. How about for you, BriAnn?

BriAnn Rachele: [00:27:39] Yeah. So, I mean, everyone, please go add me on LinkedIn, Instagram. I couldn’t say it better than Kris had just said, just love meeting new people, hearing their stories, sharing mine. So BriAnn Rachele, B-R-I-A-N-N R-A-C-H-E-L-E.

Jamie Gassmann: [00:27:57] Wonderful.

BriAnn Rachele: [00:27:57] Yeah.

Jamie Gassmann: [00:27:57] Thank you both for being on our show. Very inspiring stories, both of you, honestly. I’ve learned so much and it’s just so great. You know, it’s okay to take a time out and reassess your career. And, that’s such a great takeaway from this conversation. Thank you for sharing all that.

Kris Garcia: [00:28:10] Thank you.

BriAnn Rachele: [00:28:10] Thanks, Jamie.

Jamie Gassmann: [00:28:11] And, if you are in our SHRM Expo, stop by Booth 4076 to hear our podcast or to kind of meet our show sponsor, R3 Continuum. And, with that, you guys have a great rest of your day.

Kris Garcia: [00:28:23] You too. Thank you so much.

BriAnn Rachele: [00:28:24] Thank you.

 

 

Tagged With: BFF Energy, BriAnn Rachele, Fractional CFO, Jamie Gassmann, Kris Garcia, NOW CFO, podcasts, R3 Continuum, Sandvik, Workplace MVP

Workplace MVP LIVE from SHRM 2021: Jay Hollins, Labelmaster Products

September 30, 2021 by John Ray

Labelmaster Products
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Jay Hollins, Labelmaster Products
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Labelmaster Products

Workplace MVP LIVE from SHRM 2021: Jay Hollins, Labelmaster Products

Treating all employees as family and treating everyone the way you want to be treated are the values Jay Hollins with Labelmaster Products says are important in her company. She spoke with host Jamie Gassmann about how she got into HR, how Labelmaster recruits, the resources they provide to employees, how they seek to treat the whole person, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Jay Hollins, People Manager, HR/HRIS Manager, Labelmaster Products

Jay Hollins, People Manager, HR/HRIS Manager, Labelmaster Products

Jay Hollins is People Manager for Labelmaster Products.  She is in charge of  Recruitment, Human Resource planning, organizational development, training & development, employee relations, safety, security, employee assistance, policy development & implementation, compensation & benefits and Human Resource information systems – to the advantage of the company and its employees.

Jay fell into Human Resources and recruiting and loved it, even though she considers herself shy.

Jay has been in HR since 2014 and joined Labelmaster Products in 2019.

LinkedIn

Labelmaster Products

At Labelmaster, they help businesses take the complexity out of hazmat transportation. In short, they help to make the world a safer place. They manufacture and distribute products, develop software, and provide consultative services that all kinds of businesses need to keep their stuff moving across the globe safely and compliantly.

Labelmaster has been around for 50 years and their customers include Fortune 500 manufacturing, healthcare, automotive, transportation and other businesses that need to move hazmat (or Dangerous Goods).

In the ever-shifting world of dangerous goods shipping, Labelmaster keeps your business ahead of regulations and compliant every step of the way. Whether you’re shipping hazardous materials by land, air, or sea, they provide always up-to-date expertise to ensure every shipment runs smoothly. With the most comprehensive assortment of software, products, and services available, every box is checked and nothing is left to chance. From hazmat labels and UN certified packaging to regulatory training, Labelmaster keeps you cool, and compliant, every day.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:20] Hello, everyone. Jamie Gassmann, your host here with Workplace MVP, broadcasting from the SHRM 2021 Expo here in Las Vegas, Nevada. And with me, I have Jay Hollins. She’s People Manager at Labelmaster Products. Welcome to the show, Jay.

Jay Hollins: [00:00:37] Thank you. I’m so excited to be here.

Jamie Gassmann: [00:00:40] So, Jay, you were sharing with me that shyness is what brought you into your H.R. career. Can you tell us a little bit more about that?

Jay Hollins: [00:00:46] Yeah. So, I am, like, ridiculously shy, but you wouldn’t be able to tell. But I got into H.R. with recruiting by accident. The recruiter that we had she couldn’t make one of the job fairs, and my manager was like, “Hey, I need you to go.” And I’m like, “Oh.” He was like, “Just talk about the company and pass out applications.” And while I was there, he came and was like looking over me and he was like, “Oh, my God. This is you.”

Jay Hollins: [00:01:17] So, I went from the recruiting path all the way up to where I am now. So, my shyness, I use it as a way to, like, break out of my shell. So, it takes me a minute. But once I’m involved and I’m so passionate about H.R. that, you know, it just shines.

Jamie Gassmann: [00:01:33] That’s fascinating. So, you went from being behind the scenes to in front of the scenes and promoting your organization to other candidates.

Jay Hollins: [00:01:40] Yeah. Because, you know, one thing is to get them in the door. You can get them in the door sometimes. But to keep them there and to nurture them there, that’s where all the excitement is, you know to be able to mentor them and to go deep inside. That’s all about H.R. to me.

Jamie Gassmann: [00:01:58] Yeah. Awesome. So, tell me a little bit about that. Like, Are you – is that from when they’re, like, applying and you’re introducing the program, or not the program but the job itself, or when you actually get them into the organization and they’re hired. You know, what part are you referencing?

Jay Hollins: [00:02:14] It’s all of it.

Jamie Gassmann: [00:02:16] All of the above.

Jay Hollins: [00:02:16] Yeah. I’ve been told that when people interview with me, I make them feel like it’s not an interview. Like, we’re having a conversation. And, that nurture continues all the way through because once you get them in there, you have to keep them, right.

Jay Hollins: [00:02:30] So, I want to make sure that the first face you see is the same face you see 10 years from now, five years from now. I want you to know that we’re passionate about our employees. I’m passionate. I didn’t just do a sales gig to get you in the door. I want to get you in the door and I want to keep you there, and I want to make sure that you’re happy and make sure that you’re going to be able to succeed while you’re here.

Jamie Gassmann: [00:02:53] Yeah, absolutely. So, now looking at Labelmaster Products, so let’s talk a little bit about what does that company do and the type of people that you’re hiring, and kind of start there.

Jamie Gassmann: [00:03:03] Okay. So, we are a Dangerous Goods Compliance company. So, what that means is we help companies stay compliant with shipping any type of dangerous or hazardous material either by land, sea, or air. So, we do manufacturing, we do warehouse, we have professional, we have I.T., we have a whole variety of different positions that we hire for. And, no matter what background you have, we can find a spot for you. You can do entry-level, you can do mid-level, you can do professional to executive. And, we are a family-type company, where once you’re in, you’re in.

Jamie Gassmann: [00:03:46] Beautiful. So, you’re hiring all different types of skill levels.

Jay Hollins: [00:03:51] Correct.

Jamie Gassmann: [00:03:51] And so, when you’re looking – like, especially in today’s hiring market, you know, with manufacturing and some of the other jobs that you kind of mentioned, where are you seeking these candidates out? Like, what are the types of things that you’re doing to try to find them?

Jay Hollins: [00:04:02] So, now, that’s the tricky part, you know, because you want to be creative and you want to make sure that you’re not limiting yourself to get candidates that are all the same. So, we want to have a diverse crew. So, we do social media, we do job fairs, we do community fairs, we open our doors to do job fairs in the community. We do – we don’t really do a lot of print, but that’s something that we’re interested in, so social media, word of mouth. A lot of our sales teams when they’re going out into their conventions, they all say, “Hey, we’re looking for a few good people.” So, we’re pretty advocate about that.

Jamie Gassmann: [00:04:45] Yeah, in trying to, kind of, get creative it sounds like, and you leverage different channels to try to meet people in a different way. So, now being manufacturing, it’s probably very competitive, I got to imagine with some of the candidates out there. How do you stay, you know, I know that whole kind of engagement piece and, like, bring them in and, like, kind of, nurturing them through that. You know, I’ve heard the term throughout the show and a lot of my different interviews of that employee life lifecycle, if you will. But how do you engage with them and like, you know, show them that this is a really good opportunity? Because you’re competing with other employers out there. So, what are some of the tactics you use?

Jay Hollins: [00:05:22] So, there’s no tactic really. It’s just we’re intentional about what we’re doing with our employees. Once we bring you in, we love all you like no other. You know, we’re a very employee-friendly company. We let people know we may not be the box brand or the big-name manufacturing or warehouse company because we compete with that. You know, we compete with different big names. So, we want to – once the employees come in, they see that we are all about the employee, what services that we’re doing to make you feel, okay, not only while you’re working, but personal.

Jay Hollins: [00:06:04] So, we reach out to employees if they’re having any type of personal issues. We’re not just like, “Okay, call the EAP number.” No. We’re in there. We’re trying to figure out what can we do as a company as a whole to make you feel like you’re important.

Jay Hollins: [00:06:20] With our industry, it is ever-changing and it’s in and out. But I can say a lot, probably about 50% of our employees, have been with the company for over 30 years.

Jamie Gassmann: [00:06:30] That’s amazing.

Jay Hollins: [00:06:31] Yeah.

Jamie Gassmann: [00:06:31] That’s amazing.

Jay Hollins: [00:06:31] And, that’s in the warehouse manufacture department, as well as in the office. And, we’ve had a lot of employees that leave. But then they come back because they realize, you know, we’re passionate about our employees and we care about how our employees feel, even if it has nothing to do with the job.

Jamie Gassmann: [00:06:50] Yeah, which, you know, and really I – another kind of common term I hear is that whole person coming into the workplace and that’s not just the job that they’re there to do but it’s also that person outside of work because you really can’t leave that at the door. So, it’s interesting that you’ve built this culture wrapped around how do I take care of that employee, not just when they’re here at work but kind of all inclusively. And, you’re showing the benefits of that with that retention rate. That’s incredible.

Jay Hollins: [00:07:16] Yeah. Like, we have some employees that you know you’re not going to please everyone. But when people leave, they know that we cared about them as a whole and not because of what you were able to do or produce for the company. But we have people that no longer work with us but still call to get advice from us or still calls to get some type of help from us. And, we don’t shy them away like, “Oh, you don’t work here anymore and I can’t help you.” No. We’re all involved with whatever they need as a person. Because once you’re part of our family, then you’re part of the family. Like, any type of event that we have, we reach out to old employees and say, “Hey, we’re having an event. Are you coming?” So, once you’re part of our family, you’re part of the family.

Jamie Gassmann: [00:08:01] Yeah. And, now and obviously, I mean, you mentioned it’s a little bit smaller than some of your bigger box locations or bigger box locations you compete with. Does that start at the top? Is that like a culture that was established by maybe the founders or the owners or, you know, leadership of that organization?

Jay Hollins: [00:08:18] Absolutely, absolutely. The funny thing is, no matter if you are in the warehouse or the manufacturing or you’re one of the top executives, you’re going to interact with the president, you’re going to interact with the CFO. Like, the president knows everyone by name. He’s in the warehouse, walking around, interacting with individuals. All of the executives, they’re open doors. It’s not like the executives, you close the door. I can’t go in and talk to you. Any given moment, you’ll see one of the employees in the manufacturing department or in the warehouse over into the office side, and they’re talking to one of the executives because it’s no high me and little you. It’s we’re all in this together and it’s like, “Hey, we can all have” – you know, the biggest thing at our location is the Sox fans against the Cubs fans.” So, once we all get round up –

Jamie Gassmann: [00:09:08] Are you located in Chicago?

Jay Hollins: [00:09:11] I am.

Jamie Gassmann: [00:09:11] I know that. I’ve heard that team before.

Jay Hollins: [00:09:11] So, that’s the biggest thing that’ll get everybody talking, and you’ll see that’s the only dispute. The Sox fans against the Cubs fans. That’s the only one.

Jamie Gassmann: [00:09:22] I bet that gets really interesting when the season is going.

Jay Hollins: [00:09:25] Oh. So right now – because I’m a Sox fan, so right now we’re on cloud nine. So, all the Cubs fans are kind of quiet. So, it’s all about that camaraderie. And, you know, no matter what office, no matter what location, no matter what department you’re in, you can always find some type of common ground where we’re all in this together.

Jamie Gassmann: [00:09:46] Yeah. And, you know, from your perspective, what role does H.R. play in helping to fuel kind of that camaraderie and the programs that helped to drive some of that cultural success?

Jay Hollins: [00:09:57] So, we look at people as individuals. We look at people at how would I want to be treated and we’re looking to see what we can do to make you feel good in the inside and out. So, because if you’re not – if you’re having a bad day, it’s going to affect your work, you’re going to see it in your work.

Jay Hollins: [00:10:17] So, we want to be so in tune and so engaged with that employee that if they’re having an off day, instead of easily going to write them up, it’s like, “Hey, something’s off about this person. They don’t normally act like this,” or, you know, we don’t just pass the buck and was like, “Oh, that’s the manager thing.” We’re involved. We work with the managers to see, “Okay. Is there an issue with the employee? Let’s figure out what’s really going on. What’s the root cause?” And we work with them.

Jay Hollins: [00:10:44] So, I think the compassion that the whole team has, not just with the H.R. department, but even with our managers, we love the employees, and it’s not because we are here to do a job. It’s because we enjoy what we do.

Jamie Gassmann: [00:10:58] Yeah. That’s fascinating and great words of wisdom of just, you know, treating that employee as a person, keeping that holistic human approach to it. That’s [inaudible].

Jamie Gassmann: [00:11:07] So, if any of our guests wanted to contact you, reach out to you, how would they be able to go about doing that?

Jay Hollins: [00:11:12] So, you can either go on our website, it’s labelmaster.com, also known as American Label Mart, or you can research me, I mean, not research, don’t research me, please. Or, you can email me at jhollins@labelmaster.com.

Jamie Gassmann: [00:11:31] Wonderful. Well, thank you so much, Jay, for being on our show. You’ve been a pleasure to interview.

Jay Hollins: [00:11:35] Thank you.

 

Tagged With: Jamie Gassmann, Jay Hollins, Labelmaster Products, Manufacturing, R3 Continuum, workplace mental health, Workplace MVP

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