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The Impact Factor: Driving Change in Business, Health, and Wealth

September 3, 2025 by angishields

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Cherokee Business Radio
The Impact Factor: Driving Change in Business, Health, and Wealth
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Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

In this episode of Cherokee Business Radio, Joshua Kornitsky interviews Maggie Ishak with Focal Point Business Coaching, Chris Gardner with Arkos Global Advisors, and Caitlin Quraishi and Olivia Cook with Cultivate Health. The discussion highlights the difference between coaching and consulting, the importance of mindset, and practical strategies for overcoming overwhelm. Together, the guests explore how thoughtful questioning and self-discovery empower leaders to gain clarity, focus on what matters, and build resilient, high-performing businesses.

Maggie-IshakMaggie Ishak is a Certified Focal Point Business and Executive Coach, Certified Trust Edge Partner, Licensed Navigational Conversations Facilitator, and DISC Practitioner Maggie regularly works with leadership teams to improve performance, engagement, and alignment.

She is passionate about empowering her clients to meet their professional and personal goals, grow their businesses, engage their teams, control their time, and maintain a healthy work/life balance. Focal-Point-logo

Prior to her establishing her business coaching practice, Maggie was a VP of Supply Chain, VP of Operations and Director of Customer Experience at Michelin North America, where she spent 28 years growing her career from manufacturing to supply chain, distribution and operations.

She not only had a strong impact on the business results but also on the teams she managed and the customers she served.

Maggie has a BS Chemical Engineering from MIT and an MBA from Wake Forest University. Maggie lives in the Atlanta area with her husband and three teenage sons.

Connect with Maggie on LinkedIn.

Caitlin-Quraishi-bwDr. Caitlin Quraishi, with Cultivate Health, also known as Dr.Q, was born and raised in Tampa, Florida.

She went to St. Leo University for her undergraduate studies where she acquired her Bachelor’s of Biology degree. She then moved to Georgia to attend Life University where she fell in love with the chiropractic principles and philosophy.

She practiced in Seattle, Washington for 6 years while she explored the beautiful Pacific Northwest. She served on the chiropractic state board and was a chiropractic co-leader for the largest free medical clinic in Washington state.

She now resides in Dallas, Georgia where she calls home with her husband Curtis and two fur babies; Chubbs and Storm.

Cultivate-Health-logo

Olivia-Cook-bwOlivia Cook loves being one of the first smiling faces you see when you walk into Cultivate Health. She started under regular chiropractor care right here in our office during her pregnancy journey. She is a wife and mom to a precious little boy.

She has been a Bartow County resident since 2022 after marrying her husband, Cole, and starting their family.

Olivia is a Lee University graduate and received a Business Administration degree. When she’s not in the office, she is busy helping her husband on the poultry farm. She loves spending most of her time outdoors, making sourdough bread, and canning.​

Her favorite part about belonging to the Cultivate Health family is helping other families connect and learn how to cultivate health from the start.

Follow Cultivate Health on Facebook.

Chris-Gardner-bwChris Gardner helps high-capacity business owners turn complexity into clarity.

As a seasoned Wealth Advisor, he works with business owners who’ve are building or have built substantial wealth, he loves helping them answer the question, “What’s next?” Chris helps answer that question with a holistic approach that aligns financial strategy with personal values, family priorities, and legacy goals.

Chris applies a “COO of the balance sheet” mindset, overseeing not just investments, but the entire financial ecosystem: business value, estate planning, tax strategy, charitable giving, and family. He conducts deep-dive gap analyses across seven key areas—bringing every advisor on the client’s team into alignment around a common mission: theirs.

Clients value Chris not just for his technical expertise, but for his ability to listen, ask the right questions, and guide big decisions with uncommon clarity. He’s especially passionate about helping clients structure both current generosity and long-term impact, building wealth that outlives them. Arkos-Global-Advisors-logo

Before advising, Chris spent 25 years as a pastor and missionary in South America. That experience gave him a global perspective, deep empathy, and a conviction that wealth should serve a greater purpose.

Chris is the author of Check What You’re Chasing and a frequent speaker on the intersection of money, meaning, and legacy. He and his wife, Andria, live in Georgia and have four children. He’s also fluent in Spanish, a guitar enthusiast, and an advocate for living generously in every season of life.

Connect with Chris on LinkedIn and Facebook.

Episode Highlights

  • The distinction between coaching and consulting.
  • The importance of asking the right questions in coaching.
  • Developing frameworks and tools for business owners to solve challenges.
  • The role of mindset and perspective in effective leadership.
  • Insights on building high-performing teams and fostering collaboration.
  • Approaches to navigating organizational change and uncertainty.
  • The value of mentorship and peer support in career development.
  • Lessons learned from scaling businesses and managing growth.
  • Experiences with implementing innovative solutions in traditional industries.
  • Advice for balancing work, life, and personal well-being as a leader.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Welcome back. My name is Joshua Kornitsky. I am a professional implementer of the EOS system and your host here on Cherokee Business Radio. We’ve got a great show today. Uh, have a whole bunch of wonderful folks here with me. But before we get started, I just want to mention that today’s episode is brought to you in part by the Community Partner program, the Business RadioX Main Street Warriors. Defending capitalism, promoting self small business, and supporting our local community. For more information, go to Mainstreet warriors.com. And a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors, Diesel David, Inc.. Please go check them out at diesel.david.com. Well, as I said, I’m really excited about today. We’ve got a bunch of wonderful folks here in, in, in the studio with us. And I want to start by introducing Maggie Ishak, a business coach with, uh, Focal Point Business Coaching. She’s got a deep background in engineering, supply chain and operations leadership. And after nearly three decades in the corporate world, she now dedicates her work to helping leaders and teams simplify complexity, untangle challenges, and focus on what matters most. Maggie uses clear, practical frameworks to guide business owners and organizations in building trust, collaboration, and strategies that move the needle. Welcome, Maggie. I’m so happy to have you here.

Maggie Ishak: Thank you. I’m glad to be here.

Joshua Kornitsky: I’m just thrilled to learn more about it. So tell us a little bit about your background, because supply chain operations, leadership and engineering is quite a path to get to coaching.

Maggie Ishak: Yeah, so I started my career as an engineer. Um, and I, I call myself a 28 year corporate refugee turned business coach.

Joshua Kornitsky: Wow.

Maggie Ishak: So, um, I had what many would call a a very successful career, growing my career out of manufacturing and engineering into supply chain and operations, and kind of growing my way up into the leadership ranks of the supply chain organization.

Joshua Kornitsky: Uh, okay.

Maggie Ishak: Which I was a part. Um, I got to the point where I really wanted to use my skills in a different way. Um, and I really enjoyed managing people, managing teams, developing people, helping them kind of find their career path or helping them get projects over the finish line. And so as a coach, that’s what I get to do, right? Um, working with lots of business owners and leaders across a number of different industries. Um, I’ve learned a lot about lots of different businesses as well, uh, in the course of that. But but really leveraging my background to help those business owners and leaders.

Joshua Kornitsky: It makes perfect sense because that amount of time inside of that corporate tank, so to speak, puts you in the unique position of sort of understanding how how the machinery operates.

Maggie Ishak: Absolutely.

Joshua Kornitsky: So from that time, what are some of the things that you’ve brought forward into your coaching and how are how are you able to leverage that to help folks better understand what they need to understand?

Maggie Ishak: Yep. I’ll, I’ll, I’ll give you maybe two different lenses on that. One is the focus on people. I mean, I spent the majority of my career managing teams. And so seeing how those teams operate together and helping each member of those teams grow their careers. Um, I realized in hindsight, a lot of what I did was ask questions. And that’s what coaching is, is asking really, really good questions. Um, but asking them questions to help them realize maybe where they’re stuck, where they need to think differently. Maybe there’s a blind spot that they’ve, um, that they’ve got that they need to move past. And so again, that’s what I do in, in my coaching practice. But that’s a lot of what I did when I was managing teams. Um, the second thing is I’m going to call it just around the daily operations of of running a business. Being in the corporate world, we had such heavy, um, you know, maybe bureaucracy is one way of looking at it. But also we had a lot of structure. And so it’s taking the best pieces of that structure and using that to help business owners. So a really, really simple example is something like metrics. Um, many large businesses have hundreds of metrics by which they run their business. No small business owner needs that. But most of the time, many small business owners don’t have any metrics by which they run their business.

Joshua Kornitsky: And so how is that possible?

Maggie Ishak: Well, I think it’s just people start their business based on what they love doing, and they don’t take the time to step back and think about what do I need to track and measure. And when they are tracking and measuring things, they’re typically tracking results, not necessarily the actions that drive those results. And so again, I’m using what I learned in my corporate days, spending a lot of time with lots of data, right? But helping them unpack not only what’s the result they need to track, but what are the things upstream from that that actually are the levers, what moves the needle on driving those results? And so it’s those really small things. They can have a really, really big impact on a business owner.

Joshua Kornitsky: Sure. And that makes complete sense to me from from the lens that I used to see things out of better understanding the approach to coaching. You know, it sounds much more like you are using, um, inductive reasoning to, to try to get to the, the conclusions rather than just saying, here’s what you need to do.

Maggie Ishak: Ah, so, Joshua, that’s a great, uh, great segue, because a lot of times people have a misconception that coaching is the same as consulting. Consulting.

Joshua Kornitsky: Just tell me what to do and I’ll do it.

Maggie Ishak: Yeah, that’s consulting. And that’s what many business owners actually want. And I’ve had many of my clients look at me almost with a look of desperation and just say, just tell me what to do. Now that that’s almost like somebody giving getting a prescription pill for something versus getting a workout plan to help them figure out how to get there, get there themselves. So coaching helps them figure out not only how to solve the one problem at hand, but the next ten that come their way. It gives them a framework, a methodology, a toolkit so they can unpack it themselves and not keep running back to me every time and saying, what do I do? What do I do? What do I do? Um, best example I can give you. I worked with a client for about eight months, and she actually, I could tell she was getting to this point, but she got she literally told me she’s like, Maggie, I don’t need you anymore. And it’s because, yeah, it’s great because I had given her the frameworks and the tools, and she was actually able week to week to implement it herself. And she had the discipline to be able to hold herself accountable.

Joshua Kornitsky: And that is like anything else in the world. And you’ll find because I’ve had great conversations with everybody here prior to today, you’ll find that really aligns with everybody else in the room.

Maggie Ishak: Awesome.

Joshua Kornitsky: Looking forward to that. There is. It turns out there is not an express lane to accomplish the things we want to accomplish. And even if you were to go in and tell them what to do, it’s kind of like if you have kids, telling your kids what to do doesn’t make them learn.

Maggie Ishak: Absolutely. Absolutely.

Joshua Kornitsky: So how do you help prioritize? Because everything’s urgent. I imagine when you arrive on the scene, you’re I don’t want to call it a train wreck because it isn’t. You’re showing up at a functional business that recognizes it needs help.

Maggie Ishak: Yes. So I call it untangling the bowl of spaghetti. So typically a business owner is just going to come and do this big dump on the table of here’s everything that’s going on. So what we do is we take a step back and ask what is your ultimate goal? Where do you want to get to? And I ask them to pick some point of time in the future. It might be six months, it might be a year, it might be five years. And ask them, where is it that you want to get to? And typically they have an idea of what that is. Okay. It might be I want to sell my business. It might be I want to retire. It might be I want to make this income threshold. And I pull that back and figure out why, what’s what’s behind that, what’s motivating them. So we know kind of what the Polar star is and then what we’re going to.

Joshua Kornitsky: So so I’m so it can be qualitative as well as quantitative. It can be.

Maggie Ishak: Qualitative or quantitative. Um the more quantitative the better. But sometimes they don’t know how to quantify it yet. And that’s okay. But the goal is just trying to figure out what direction we want to go in. I also do an exercise with them to figure out what their values are. And then what we do is as we start to untangle that bowl of spaghetti, as I like to call it, is what’s aligned with that end goal and what’s aligned with your values. And that typically helps them shed some of the noise, some of the things that aren’t lined up. And I can give you a really quick example. Um, one of my clients, she was trying to grow her business and she was doing a hundred different things, um, to try to grow. And when we peeled it all back, we realized that all of that time she was spending on social media wasn’t really driving any results for her and what she also came to realize was because she’s really good. One on one, she realized that she just needed to go to in-person networking events more and have those one on one conversations. And almost every event she goes to, she gets at least one prospect out of it.

Joshua Kornitsky: That’s awesome.

Maggie Ishak: And so all it did was, was give her that clarity to say, you know what? Instead of doing all these different things, I’m just going to focus here. And so that’s a lot of what coaching does is help shine the lens on what matters, what’s moving the needle. But it really usually takes somebody from the outside asking those questions to make you realize where that blind spot is or where you might be missing something.

Joshua Kornitsky: I should note that everybody in the studio keeps nodding their head. Okay. I’m sorry. As Maggie’s talking, they’re all like, yes, yes, that makes complete sense, but nobody can see that. So I just wanted to let everybody that’s listening know we’re all in agreement here, because what you’re saying really does make sense. Um, so I want to talk a little bit more about the bowl of spaghetti. Yeah. Right. And it’s not because I’m hungry. It’s because the bowl of spaghetti probably has a lot of components in it, and I’m assuming a lot of those components are are myths or assumptions.

Maggie Ishak: Yes.

Joshua Kornitsky: So when when you even just have a dialog with someone who is interested in understanding more, what are some of the the assumptions that you have to overcome or the myths that they come in believing?

Maggie Ishak: Yep. So I’ll give you a couple. I mean, one one big misconception is that coaching is only for failing businesses, and that is the furthest thing from the truth. Um, in fact, you get better results with business that’s already doing well. Sure. Um, no one ever questions why an Olympic athlete has six different coaches, and they do. They might have, you know, a coach and an exercise coach and a this I mean they’ve got no one ever questions that. No one ever questions why anybody in athletics has multiple coaches. But for a business owner. Oh why. Well and so this idea that, um, it’s only for failing businesses is completely not true. Um, my best clients are the ones that are already high performers, and they. They understand that having somebody from the outside with a different lens, asking them some questions, is going to help them take their business to the next level. Um, so that’s probably misconception number one.

Joshua Kornitsky: So you’ve got to be open. You’ve got to be willing to take.

Maggie Ishak: You’ve got to be open to it and not think that, oh my gosh, I’m failing. Therefore I need a coach. That is that is not at all the truth. Again, think of athletes as an example to really kind of dispel that. Um, the other one is that it’s it’s time consuming or expensive. And one of the models that I use to, um, work with business owners, typically at the beginning, um, is looking at what’s their hourly rate worth and what are they willing to pay somebody to do. And so I’ve got a model that I use. Um, if it’s okay, I’ll give.

Joshua Kornitsky: You.

Maggie Ishak: The details of it. It’s called the three I’s of the Business owner. And it’s this idea that you can look at your business with three different lenses or eyes. Ones the technician. I that’s like the day to day kind of the grind. Every business has that. Um, you know, think of a restaurant. It’s the line cook. It’s the servers. Um, the second layer is the managerial I. This is looking backwards. How did I do yesterday, last week, last month and then making decisions. It’s typically very short term focused and very tactical. Um, and then the third in a, in a restaurant example that might be the supervisor or the manager.

Joshua Kornitsky: Making sure that we have coverage but not really planning down the.

Maggie Ishak: Road exactly. Or making sure that we’ve just got enough food in the freezer or the fridge to cover, you know, the next couple of days worth of, of meals. Um, you know, the third lens is the entrepreneurial I this is the person that owns the restaurant that may be thinking about we might need a bigger space or we might need a second location. Um, or we may need a different location. And most business owners spend about 85% of their time in that technician eye. And so what really helps get their attention is I use this restaurant analogy and I say, would a restaurant owner pay somebody $100 an hour to wash dishes? And of course it’s no right. Or as a business owner that I was working with recently, I literally asked him, would I, would you be willing to pay somebody $200 an hour to sort through that shoebox of receipts? And he looked at me and said, absolutely not. Well, that’s what he was doing.

Joshua Kornitsky: Sure.

Maggie Ishak: And so sometimes putting it.

Joshua Kornitsky: That hits home, because I see that all the time.

Maggie Ishak: Yeah. And so putting it in terms of hourly rate, where are you spending your time is almost like a wake up call to say, oh my gosh, I need to be spending my time doing something differently. And so if one hour of coaching can help unlock you spending five hours a week doing something much lower in the value chain, Coaching’s paid for itself multiple times over. And so therefore it’s not expensive. It’s looking at what’s the ROI of that time and money that I’m investing, and what’s the benefit that I’m getting to my business and to my, my, my own wellbeing.

Joshua Kornitsky: Well, so that leads me to ask what I think is the next question is, is Maggie, what size organizations do you typically help who you know, is it, uh, is there a size that you are best suited for or please share with us rather than me proposing?

Maggie Ishak: Yeah, so I’ve worked with anybody that’s a solopreneur on up. Okay. Um, I have several clients that are solopreneurs. I have some that have I’m going to call it a smaller business, maybe with ten or so employees. That’s a great size because you can see really big changes in a short amount of time. And you can you can really pull the levers and see an impact. And then I’ve also worked with a number of corporate clients where I’ve worked with teams that are embedded inside of those organizations. So, so the the models that I use really apply across the board.

Joshua Kornitsky: So you can work with the leadership or the teams themselves.

Maggie Ishak: Absolutely.

Joshua Kornitsky: And build skills that align.

Maggie Ishak: Absolutely. So either work with a leader or the business owner themselves and or their teams, um, and still have great progress.

Joshua Kornitsky: So if I’m a business owner, hearing this right now and thinking, okay, well, well, this sort of makes sense to me, what’s the next thing I’m going to say to myself as to why I shouldn’t pick up the phone of why, you know. Meaning what? How do they talk themselves out of it? Because that’s the piece that I want to uncover. Because we both work with entrepreneurial organizations. And and these are people who, broadly speaking, solve their own problems. And and that’s admirable. And there’s nothing but positive things to say about people that solve their own problems. But there’s a point where, you know, you have to call a mechanic because you can’t fix the car. You have to bring in that outside eye that that you represent. But they often talk themselves out of it.

Maggie Ishak: Yeah. So I’ll give you one litmus test. Perfect. Does it feel like Groundhog Year?

Joshua Kornitsky: Great question. That’s fantastic.

Maggie Ishak: If it feels like Groundhog Year, call somebody. Doesn’t have to be me. Just call somebody. It could honestly just be another business owner.

Joshua Kornitsky: Sure.

Maggie Ishak: Um, that’s part of a peer group. And just asking and just saying, hey, this is what I’m seeing. This is what I’m feeling. What do you think? It’s just this idea of getting another lens, another perspective to make you think differently. That’s really what it’s about.

Joshua Kornitsky: So. Last question in this vein, what does success look like for your clients?

Maggie Ishak: What does success look like? Is not needing me anymore honestly.

Joshua Kornitsky: Or getting yourself out of a job?

Maggie Ishak: Working myself out of a job. But it’s also seeing the smile on their face, the sigh of relief. The light bulb go off where now they know where to go and how to get there and it’s within reach.

Joshua Kornitsky: I mean, it certainly sounds like something that every business owner I’ve had the opportunity to spend time with would would be trying to accomplish. Because you’re not making a pie in the sky promise of, you know, I’ll lead you to the path of $1 trillion and and, you know, 11 locations. It’s just, hey, how would you like to be able to sleep at night and breathe?

Maggie Ishak: That’s exactly right. And and honestly, there’s, there’s a bit of, of input equals output. So just because even somebody hires a business coach and sits through the meetings. Doesn’t guarantee results. And Joshua, I’m sure you see that in your practice as well. They’ve got to do the work.

Joshua Kornitsky: Absolutely. You cannot phone it in. Yeah, and you can. While we both teach delegation, you cannot delegate the hard work to somebody else and expect the results to align with what your goals are 100%.

Maggie Ishak: You’ve got to make tough decisions. You’ve got to make choices. And, you know, if somebody comes to me and says, I don’t have enough hours in the day, the first question I’m going to ask them is, what’s draining you of energy? And let’s figure out how to get that task off the plate, or what’s the low value added technician task. And let’s get it off your plate. And if they’re unwilling to make a change or, you know, the other thing that I see that that maybe where people don’t get the best results is they fall into that victim mentality.

Joshua Kornitsky: Whatever do you mean?

Maggie Ishak: I’m sure you’ve never seen that.

Joshua Kornitsky: Never once.

Maggie Ishak: Um, you know, this victim mentality of, oh, it’s happening to me. I’m the only one. You know.

Joshua Kornitsky: No one can do this but me.

Maggie Ishak: Right? That no one can do this but me. Or I’m the only one that knows this. They’ve got to rise beyond that and be willing to make a change and do things differently. I mean, you know, I’ll use an example. No one ever lost weight by doing nothing. You know, you’ve got you’ve got to get through some pain to get the gain. Um, no one’s ever built a business just by waving a magic wand. I mean, there’s got to be some work. You’ve got to put the work into it to, um, to get the results.

Joshua Kornitsky: And on the flip side of that, if you put the work in, the reward is pretty substantial. And I don’t even mean dollars. I just mean an accomplishment.

Maggie Ishak: Time, energy. Um, again, a lot of my clients, when they breathe a sigh of relief, that’s when I know I’ve. I’ve made an impact.

Joshua Kornitsky: There’s there’s a great book written by Daniel Pink called drive and in drive, while. Well, because of Covid, some of it might be a little bit dated. The overall message is essentially intrinsic value beats all other drivers. Something that you take pleasure out of or that you find rewarding will motivate you far better than a than a characteristic.

Maggie Ishak: Absolutely.

Joshua Kornitsky: And and I really appreciate you sharing what you’ve shared with me. And I can tell you that it’s something that I think would resonate with a lot of the people that are hearing this, whether they’re business owners or not, because it helps them understand how to prioritize and how to think about things. And it turns out it’s it all starts with one foot in front of the other.

Maggie Ishak: It starts with one foot in front of the other. And I’ll I’ll throw out a couple of things before we wrap up here. Um, when somebody introduced to me, my first conversation with them is typically 15 minutes on the phone, kind of no strings attached. Um, if they want to have another conversation, then we do what’s called a strategic business review. Again, no strings attached. Takes about 45 minutes. Um, ask a few questions. And my goal in that 45 minutes is to give them some value, even if they never work with me. At least they walked away with something. I literally had one of these conversations last week, um, with a a business owner, and I asked her, this is kind of funny. I want to share it. Please. I asked her what’s draining you? She’s like, I just don’t have enough time today. I can’t prioritize, and I asked her, what’s draining you of energy? She said, my garden. I said, your garden. She said, yeah. And she gave me the size of it. Apparently it’s like a 30 by 30 foot garden and she’s growing all kinds of vegetables. But the maintenance of it is, is really.

Joshua Kornitsky: That’s a farm.

Maggie Ishak: Yeah. Do you know what she decided? At the end of our call, she said, I’m going to go bulldoze my garden. And I said, whoa, whoa, whoa. And she’s like, she’s like, no, I need to do it. She’s like, I’ve been thinking about this now for a long time. It’s just taken too much of my energy and I’m not getting enough joy from it. And I don’t know if she’s actually done it or not. Sure, but at least it prompted her to think a little differently around where she was spending her time and what choices she could make. She could have more of her time for her business or for her clients.

Joshua Kornitsky: And and that’s all we can ever hope to do, is make that make that light go on. For someone to realize that it doesn’t have to always be the way they are accustomed to it being.

Maggie Ishak: Absolutely.

Joshua Kornitsky: Maggie, what’s the best way for people to reach you?

Maggie Ishak: So probably the easiest way is on LinkedIn, because it’s the least amount of characters that I can call out.

Joshua Kornitsky: Okay, well, and we will post links to reach you. Okay.

Maggie Ishak: Yeah.

Joshua Kornitsky: That’s please share with us.

Maggie Ishak: Yeah. So my name is Maggie. Ishak. Maggie. Last name is not spelled like it sounds. I s h a k. So that’s probably the easiest, fastest way to find me. Okay, send me a DM or a connection request. Tell me you heard about me on Business RadioX. Um, or, um, as Joshua mentioned, my contact information will be, uh, in the show notes. So looking forward to receiving an email. Um, or any other any other contact. So.

Joshua Kornitsky: Well, thank you again. I really appreciate it. Hope you can hang out while we while we talk with our other.

Maggie Ishak: Absolutely.

Joshua Kornitsky: Uh, Maggie Ishak, business coach with Focalpoint business coaching background in engineering and supply chain operations leadership and clearly knows how to untangle a bowl of spaghetti, or at the very least, empower you to untangle your own.

Maggie Ishak: That’s my goal.

Joshua Kornitsky: Yes. There you go. Well, thank you so much.

Maggie Ishak: Thank you for having me.

Joshua Kornitsky: So next we have here with us in the studio, um, someone who is near and dear to my heart. And I’ll tell that story later. But I have Doctor Caitlin Quraishi and I have Olivia Cook with her from Cultivate Health in Cartersville, Georgia. Did I get the name right? Because I have a long history of screwing up names. As long as I’ve been doing this, I get one wrong a week. But let me let me tell you that that Dr. Q, as she’s allowed me to call her, uh, she’s a family chiropractor specializing in pediatrics and pregnancy, and she’s the owner of Cultivate Health, as I said, in Cartersville, Georgia. She was recently recognized as a Cartersville-bartow Chamber Impact Award recipient. And Olivia Cook is a chiropractic assistant with her at Cultivate Health. She’s a mother of a one year old and also manages a commercial chicken farm. Together, they are the leaders for the Climb Team Cartersville advocating for pardon me, that’s a tongue twister there. Maternal mental health and supporting families in their community. Welcome to you both.

Caitlin Quraishi: Good morning.

Olivia Cook: Good morning.

Joshua Kornitsky: Good morning. I’m so glad to have you here. So let me first ask a little bit of both of your background. So, doctor Q if I could start with you.

Caitlin Quraishi: Yes. So, um, like you said, I’m a family chiropractor. I specialize in pediatrics in pregnancy, and we are approaching our third year in the office, um, which is really exciting. And, um, I’m in Cartersville and just have a passion for serving families. And, um, we have this really exciting project that we’re working on that is going to be at the end of the month, the Climb Team Cartersville. Um, and yeah, I’m just excited to be here and share all about this big, big event that we’re hosting.

Joshua Kornitsky: All right. Well, I’ll ask you about that in just a minute. But, Olivia, tell us a little bit about your background.

Olivia Cook: Um, I’m Olivia.

Joshua Kornitsky: And about the chicken farm.

Olivia Cook: Yeah, I got some some weird faces with that one.

Joshua Kornitsky: Um, it’s a conversation getter.

Olivia Cook: Yes. For sure, for sure. Um, I could yeah, it goes on and on, But, um, so actually, um, in a Lee University alumni, I, um, quickly graduating, I joined Caitlin’s team. I was a, a practice member of hers that came, um, when I was 17 weeks pregnant, and I was like, you are my lifesaver. But, um, I actually have a business administration degree. So we chatted, um, all throughout my time getting adjusted with her, and she was like, hey, is this something you would want to do? And I was like, absolutely. I’m on like on board. Um, and actually a year ago today, uh, yeah.

Joshua Kornitsky: Happy anniversary.

Olivia Cook: Um, so that’s been amazing. I couldn’t like, I’ve never loved a job more in my life. So I love being with her and spending time with all the kiddos. Like I was telling y’all glorified babysitter sometimes, but that’s what I love. Um, and then on my off time, I am a commercial chicken farmer with my husband. We he actually manages a farm, a six house farm. And then we own together a three house chicken farm, a poultry farm. We grow for pilgrims. Um, so all your chicken from Zaxby’s and anything labeled Pilgrim in this area? Maybe not. Um, because we grow for a canton. Um, maybe. Well, yeah, that’s close actually. Yes, ma’am. Off my map here. But, um. Yeah. So that’s us. We contribute to that. But you ask, what takes a lot of your time and energy? That’s it for me.

Joshua Kornitsky: Well, I’m not going to tell you to bulldoze the chicken farm, but I will say you do delicious work.

Olivia Cook: No. Absolutely not. But, um, my husband has a heavy load with with all he does, so I do help out a lot. And then my one year old also takes a lot of my energy. So, um. Yeah, but that’s I’m I’m with her part time because I do want to balance being a mom and and working and having a career as well. But my time with my son is very important to me. While I can have it, I’m very blessed to be able to do both, to have my space that I enjoy putting my energy to, but also raising him. And that’s the season I’m in. And that’s also what led me to to wanting to pour my time into the climb event. Um, because I am freshly postpartum. And that’s what it’s all about postpartum families and reaching them, providing them resources, um, within the Cartersville community.

Joshua Kornitsky: Well, that’s a perfect segue. So tell us about the climb. And I think I said it wrong, but it’s the climb Team Cartersville, right?

Caitlin Quraishi: Yes. Um, so Postpartum Support International is the nonprofit that this is through, and it’s actually worldwide. But you can anyone can go on and host a climb in their own city. Um, a lot of people ask us like why it’s called The Climb, and they think that they’re coming in, like doing some type of hike or climb and we’re like, no.

Joshua Kornitsky: That would be my assumption. So so help us understand what it is.

Caitlin Quraishi: Yeah. So, um, it used to be called climb out of the darkness for postpartum depression and anxiety, and they switched it to just the climb. Um, so we are we signed up to host it in, in Cartersville, and it is Saturday, September 27th at Dellinger Park from 10 a.m. to 1 p.m. and it’s really just bringing awareness to postpartum depression, anxiety, OCD, and for both moms and dads, because a lot of people don’t realize it’s the whole family unit, not just one mom. Yeah, not just mom. Um. It’s everyone. It’s making an impact on that whole family and that that changes our communities. So we wanted to just start talking about this more. Um, one of the sayings is like breaking the stigma or ending the stigma of mental health and just not not allowing people to not letting people feel like they’re alone out there, that they have a community to depend on.

Joshua Kornitsky: So if you would share with us, tell us a little bit about what would actually happen. So if we go to the event, if someone’s there, what what are they going to have around them? What are they going to experience?

Caitlin Quraishi: So we like.

Olivia Cook: To call it a community fun day. Um, that’s basically what it is. So we’re trying to gather everybody that’s in the same walk of life, the same season, um, and just have a day that they don’t have to, to be in that cycle, that mental cycle, you know, like, this is a place it’s called the climb. And we’re taking what’s called a hope walk, um, around the duck pond at Dellinger Park. So every climb event, um, will have some representation of the climb or a walk, but, um, ours is just a short walk. So anybody is able to do it, you’re able to do it with strollers. I tested that, I mean, my my one year old went right, chugged along. But, um, yeah, it’s a super easy walk, like anybody would be able to do it. But a representation of like, you’re not alone in this season. Um, we have anything from resource tables. We have ten resource tables of different providers. Um, to build your dream team, we like to say your postpartum dream team, anybody that you might not know was out there, like I didn’t even know was out there until we started this, um, to get you connected with them to also events for the kiddos. So there’s, um, face painting, a tattoo station there. We’re having a mini kindermusik class, a storytime, um, little session. There’s going to be touch-a-truck sensory play, like all kinds of different things for kids. Like it’s a day you would want to be there.

Joshua Kornitsky: So it’s very interactive.

Olivia Cook: Yes, yes. And there’s plenty for kids to do, plenty for adults to do.

Caitlin Quraishi: So we’ve also been working really hard to make it a free event. So, um, it’s it is free. We have, um, anyone that comes out, they can just come join, have fun. Um, some, you know, some families out there don’t have a lot to work with.

Joshua Kornitsky: So we this removes that barrier.

Caitlin Quraishi: Yes. And we wanted people to just come out and have a great day together and meet people and find other people in the community, other moms, other families that they could go and have dinner with after this or go to the park, you know, in the future with and so we we’ve been working really hard to make this free. And we’re really thankful that a lot of, um, businesses have been helping us do that.

Joshua Kornitsky: That’s great. And, you know, it’s funny, Maggie mentioned earlier about, uh, in the business context about the value of having peer connection. It’s equally true with families to have other families around you that are using Olivia’s term in that same season with you, because often, you know, we have a lot of folks that move into the area that may not have any connection to people and just meeting other folks that are in or around where you are in your stage of life makes a huge difference.

Caitlin Quraishi: Yes.

Joshua Kornitsky: So that’s a great opportunity. Is is there, um, is there a compelling reason why you are involved with the organization? Is there something that drove you to it?

Caitlin Quraishi: I think just seeing the families in, in, you know, my practice and, um, we do serve the, the perinatal period in the office. And, um, a lot of people will this is what I see in which I would I would love for more families to help understand that so many people prep for birth, right? They put so much work into birth, and they don’t realize like that the fourth trimester postpartum is usually the hardest. And so if you could really just put as much work as you are into the birth or the baby shower as you are in that, that fourth trimester like that would really help help our families. And so we’ve just seen, you know, we see families every day that come in and are are in the office and they need support. Um, we had a family earlier this year that it was a really big struggle for me to find. Um, to find a therapist that would accept her insurance. And so, um, I’ve done a training. I actually, I’m trying to remember when this was I actually received a scholarship through Georgia for Postpartum Support International to take a provider training.

Joshua Kornitsky: Well, and I want to ask you, because you brought it up, and obviously, this is where I’ll tell my very quick story. As an EOS implementer, Caitlin was one of my very first clients. Yes. And we got a chance to know each other as as her business was getting started and my business was getting started. So I’m glad you brought up the perinatal care, because when it comes to chiropractic, I feel like that’s virtually unknown. Unless unless you’re already aware of it and you’re looking for it. So would you share with folks what that is? Because I think for a lot of people, they don’t know it exists.

Caitlin Quraishi: Yeah. I think, um, our social media does maybe not a great job of showing like the full the full view of what chiropractic is. Um, in our office. We are nervous system based, so we’re really looking at how the brain and body are communicating through that nervous system and just overall function of the body, not just pain. So a lot of people are, you know, often confused on why we’re seeing babies in the office, brand new newborns, um, why we’re taking care of pregnant moms. But it’s all about if we can make sure that their nervous system is communicating and and functioning optimally, then they are living their life at a totally different level. And so, um, we we see a lot of families. I, I think in the beginning when we were working together, you know, we had a lot of conversations about, well, should it only be, you know, pregnancy and pediatrics. And when I was in practice and started seeing people, you know, families were coming in and saying, like, I want my husband here too, right? And so we really had to expand that, that vision into a whole family practice because they, you know, people were under care and they wanted their other family members to be receiving that same type of care in the office so that, you know, expanded to husbands and grandparents and.

Joshua Kornitsky: And that’s fantastic. And that’s really what I wanted to try to bring it back around to, is that while you do have this unique specialty, and if I recall, you’re one of very few that does in the state of Georgia.

Caitlin Quraishi: Yes. Um, I want to say I might be wrong, but I want to say there’s 12 of us in the state of Georgia with the Kocp designation, which is, um, for pregnancy and pediatrics.

Joshua Kornitsky: So that in and of itself is is worth drawing folks attention to. But the fact that you’re also family practice, that you’re also, uh, helping those the, the dads, the husbands, the brothers, the sons and the daughters that are not in that season of life.

Caitlin Quraishi: Yes.

Joshua Kornitsky: That’s wonderful stuff. So I’m going to ask you the hard question now. What are some of the misconceptions all the way around that people have about chiropractic care? Because like not drawing it back to Maggie again. Right. But Maggie did say everybody’s looking for the magic pill. And clearly you have the magic pill, right? I go get adjusted. I’m all better forever.

Caitlin Quraishi: Yes.

Joshua Kornitsky: One time. That’s it. Yes.

Caitlin Quraishi: Misconceptions.

Olivia Cook: I would say for sure. Um, like, what I see the most is like, I guess this is where social media comes in with the misconception, like, oh, I’m going to go to her when I’m hurt, right?

Joshua Kornitsky: The one and done.

Olivia Cook: Yes. Um, even my husband was that way. And I’m like, look, we’ve got to get on this. Um, so like she said, it’s a nervous system, um, base. So it’s all around how your body communicates with itself. It has the ability to heal itself. Um, and so how to make that happen with proper alignment? Her biggest thing is you don’t go to the mechanic just when your car’s broke down, like you have to do regular maintenance. You can.

Joshua Kornitsky: But that guy’s not going to last you as.

Olivia Cook: Long. You have to keep regular maintenance, you know, like you have to change the oil. You have to put gas in it. You have to do those things regularly. That’s like her number one way of like communicating that to people. And she even Maggie even used the car analogy like it’s always something that you should put your body is something that shouldn’t be worn down and never, like, rejuvenated. Never, never poured back into so.

Joshua Kornitsky: So people make a lot of assumptions that it is that one and done. I’ll go get adjusted. I’ll be fine.

Caitlin Quraishi: Yes. Or there’s the opposite. There’s a lot of people that are afraid. Oh, once I start going, I’ll never be able to stop. Um, that I’ll have to go forever. And I think as chiropractors, we like to use that analogy with dentists. You know, like you brush your teeth every single day and you go and get your yearly checkups, you know, or twice a year, every six months, you’re going to get checkups, um, at your dentist office. Anyone can live without chiropractic. But when they start to see the benefits of how their body is functioning at a different level than they’re like, I don’t want to stop this, why would I not want to get my nervous system checked to make sure that my brain is functioning the way that it should be? And that’s something that just becomes a lifestyle that they they want to to have that that check.

Joshua Kornitsky: And that makes sense to me because when people get to experience it and understand the difference, that’s you, as the expression goes, that applies to everybody in this room. You don’t know what you don’t know.

Caitlin Quraishi: Yes.

Joshua Kornitsky: So everybody always, uh, makes helpful leaps to helpful conclusions with no information whatsoever. Because I don’t know if you know this, but the internet said it’s fine. And someday we’re going to find the great big box with the red button on the front labeled the internet, and we’re going to have a word with it.

Caitlin Quraishi: Yes.

Joshua Kornitsky: But, um, well, so I want to I want to bring it back before we close out and ask again. Uh, regarding the climb, um, is there anything that people that are interested in it can can do? How can they learn more? Are you looking for volunteers? Donations?

Caitlin Quraishi: Yes. Oh my goodness. So we have um, this is actually our, our last week of our fundraisers that we’re having. We have a, um on Thursday in Cartersville at Texas Roadhouse, a dine to donate where you can order to go or in the restaurant. And if you mention the climb, then 10% of your check goes towards our fundraiser on Saturday. Um, at Cultivate Health at my office, we’re having a chill with the climb, so it’s a breathwork and a cold plunge with Cohen, um, Andrews. And, um, he is graciously donating that to to our fundraiser as well. And we have, um, anyone that wants to come and volunteer or wants to just attend the event, you can show up the day of. And then all of our stuff is on social media, on our website, which will.

Joshua Kornitsky: And we’ll have all of that on our site. But what’s the let me go ahead and ask you, what’s the best way for people to find you or to find out events, uh, related to the climb?

Caitlin Quraishi: What do you say, our website or our Facebook?

Olivia Cook: Either way, easy to access. Um.

Caitlin Quraishi: Well, I would say Facebook or our website.

Joshua Kornitsky: Okay. We’ll have those links for everybody. And, and if people are interested in not just the climb, but learning more about the types of care you offer or provide, also website.

Caitlin Quraishi: Also the website. Yeah. Our website has all the information, um, just about our practice. But then also there’s a like workshop and events tab. And so we’re always putting all the different things that are upcoming. They’re listed there.

Joshua Kornitsky: So that’s good to know. So so it’s not just if you’ll pardon the expression one and done. There’s always things going on. Yes yes that’s fantastic.

Olivia Cook: I would also like to add um so postpartum support international their whole project that they work towards um they are an international nonprofit, but their biggest thing is to provide therapy, resources, support for people in the postnatal period. Um, so certain states, if they opt into it, have a chapter, like if they have a board that will represent that state. So the state of Georgia has a chapter, a psi Georgia chapter. Um, so all the funds that we’re donating go straight into the Georgia chapter.

Joshua Kornitsky: Okay. So it stays.

Olivia Cook: Local. Yes. And it also, um, provides those moms with the therapy that she was like she was talking about earlier this year. We were unable to fund a family, any support. Um, so they have a certain amount of allotted funds, and when those funds are used up, it’s closed and there’s nothing else they can do. So, um, that closed, open and closed within two days this year, um, for Georgia. And so it was hot and they opened it back up as, as they received funds. Um, it’s it’s actually opening back this week I just saw. Yes. Um, I’m actually receiving therapy through that program right now. Um, and it’s been an astronomical difference for me. Like, I couldn’t have asked for a better experience. A provider.

Joshua Kornitsky: That’s great.

Olivia Cook: To hear. Yes. And so that’s something it’s it’s more personal to me a little bit. Um, because I’m actually in that journey. I’m one of those recipients. I’m, I’m in that period. I’ve seen the people and I’ve seen the false reality of what what we experienced. Like she said, you you plan for birth, you don’t plan for postpartum, and it wrecks you when that happens. So, um, actually, she’s my therapist, is working with me, and my husband and I had a very traumatic birth, and he experienced the trauma just as well. So, um, that’s everything that we receive, donations wise. Um, go straight to that. There is a link on our any of our social media or our websites called the Classy Link. If you’re looking for it, you can donate straight to there. Um, or we are still looking for a few more sponsorships for certain items to make this event free. Um.

Joshua Kornitsky: And that too is on the website.

Olivia Cook: Yes, everything’s posted for what we’re looking for, but I just wanted to add that in because I’m really.

Joshua Kornitsky: Glad you didn’t.

Olivia Cook: That’s the goal. You know, that’s that’s the what we’re pushing towards.

Joshua Kornitsky: So thank you for sharing the personal side of that, because that helps people connect as well and understand that they’re not alone. And so much of this is what that’s about.

Olivia Cook: Yes.

Joshua Kornitsky: They’re not alone. So, uh, Dr. Caitlin Quraishi, Olivia Cook, both from Cultivate Health in Cartersville, um, here today to talk more about the climb and Team Cartersville. But we’ll have you back again just to talk about cultivate health from the practice. So thank you both. Thank you for the work you’re doing and for all that you’re doing to to help draw attention to something that clearly needs a lot of attention.

Caitlin Quraishi: So thank you so much.

Joshua Kornitsky: So I have one more guest in the studio, and I have to tell you, in, in all of my time doing this, so far, I’ve not quite met anybody like him. And I mean that in a really nice way. So I’ll it’ll make sense. As we begin to talk, let me introduce, uh, my next guest, Chris Gardner. He’s he’s a wealth and philanthropic strategist with Arkos Global Advisors. Chris works with business owners and sales executives to align their financial strategies with generosity at the core. And that’s kind of the piece that was really different and caught my attention. Rather than focused solely on accumulation, his approach challenges clients to consider how their resources can create impact today, emphasizing values, relationships, and legacy alongside of money management, his work invites people to rethink wealth, not just as numbers on a page, but also as tools for lasting influence in meaningless, meaningful. Pardon me. That was a terrible mistake. Meaningful contribution. Hey, we’re all human. We all make mistakes, Chris. Welcome. And thank you for pre-forgiving me.

Chris Gardner: Oh, you’re a good man. Thank you so much for having me today.

Joshua Kornitsky: I’m just thrilled to have you here. Well, before we dig into this concept, which I love, uh, from a core values perspective, tell us a little bit about yourself and how you arrived where you are today.

Chris Gardner: Yeah, that’s a long story. When people ask most people, where are you from? They go the name of a city and a state. Or if they’re a military kid, they’re like, I lived a little bit. Mine’s a lot different. I was born in Rome, Georgia, grew up in Cartersville, Georgia, and at the age of 12, my dad walked into the house and said, uh, hey, guys, my dad was a pastor. He said, hey, God’s calling us to the mission field. I was like, well, I didn’t get that phone call, but okay. Um, and so he’s he’s I’m 12 years old, as you can imagine. 12. There’s a lot going on in a young man at that age and, you know, changes in your, you know, like peach fuzz coming out. Yeah. So we’re sitting there and he says, God’s calling us to the mission field. So I ended up moving to Queretaro, Mexico. We lived there for one year to learn Spanish. And then we moved out to Peru, where we were missionaries for, um, until the age of 18. I was a missionary kid with my dad, and then at the age of 18, I became a missionary on my own. Came back to the States, raised my support to be doing mission work in Peru, and lived down there for about 20 years. Oh, wow. Um, came back to the States. My son was born with a cleft lip and palate, and so most people don’t really understand what a cleft lip and palate is. But a cleft lip is a that’s a that’s a pretty surgery. You just make it look pretty and you’re okay. The palate means he had no roof of his mouth. And so the way I like to explain it to people is because people are like, why’d you leave Peru for that? Well, he’s 15 years old. He’s had 26 surgeries when he was born. You could stick your finger in his mouth and touch his brain. And so just think about that.

Joshua Kornitsky: That’s pretty staggering.

Chris Gardner: Yeah, that’s not a normal that’s not a normal, normal problem. So every time they’ve done a surgery he’s growing. It stretches, it rips, you know, just all kinds of stuff. So he’s had 26 surgeries. Coolest kid ever. Moved back to the States and got into wealth management at that point working with people. So yeah, just a really different lifestyle than most.

Joshua Kornitsky: That’s quite a jump, though, from mission work to financial management. What what can you describe that bridge a little.

Chris Gardner: Yeah. So so in Peru, what I found out was that money was the governor of what could happen.

Joshua Kornitsky: Sure.

Chris Gardner: Like, we we we had a we started dozens of churches. We started a college, a TV station, a radio station, an orphanage. Like we had a very large ministry. But the number one governor was the donations. The same thing that Doctor Hughes talking about for the, for, for, for their event, we we the we have an ongoing event 365 days a year, and it never ends. And so I knew that money had a very important purpose. And so in wealth management, money is viewed as a trophy, not as a tool. Okay. That’s the biggest difference is the way that the way I so I look at it and I’m like, this is a tool to be able to do cooler stuff, bigger stuff. You don’t have to be involved in missions in Peru. But I want to know what you think and what you want. So one of the first questions I ask my people is, what dent do you want to leave in the world? And they’ll say, I have an adopted daughter. My daughter is my daughter because her mother, uh, had postpartum depression and she committed suicide. And I, uh, I adopted my daughter because of that. So that’s near and dear to my heart. So it might be somebody that says postpartum depression. That’s what the dent I want to make in the world. I really want to help that.

Joshua Kornitsky: Right.

Chris Gardner: And I go, man, that’s great. Now let’s talk about how to make that happen. And so, um, yeah. So what do you want to leave in the world? Do you want to leave in the world? What legacy do you want to do? You want to leave? So that’s kind of a where we start everything and then not a trophy. It’s a tool. And so what does that mean for our day to day life and for our retirement and everything else. So it’s kind of a different voice I believe in the financial advising space.

Joshua Kornitsky: I’ve, I’ve talked to a lot of financial folks and never encountered anybody with that particular perspective. So my my next question, which, which to me is the logical is, is how do you shift, uh, dies with the most wins mindset into thinking about the impact they’re going to make. And, and is everyone that you talk to open to that?

Chris Gardner: No, not everyone’s open to that. But I would say the vast majority do not get into business to just make a ton of money. Right? They don’t sit down and go, you know what, I want to have a faster car. Let me start a business. That’s not the way most people do that. People that start businesses, entrepreneurs, solopreneurs. They absolutely love what they do and they love the impact that they can make. They love the change that they can make in society. So when you build off of that, everyone wants to make a difference. Everyone wants to make a dent. Everyone wants to make an impact. And so at that point I asked them, you know, I have a young son, he’s 18 years old and doing phenomenally well in business. He’s doing better than many business owners. I know. At the age of 18, he senior year of high school and had employees in his own business and doing six figures a year. At 18, he’s doing great, phenomenal. But we have conversations all the time of you do realize if you’re not careful, you’re going to die. And you you rode the loudest motorcycle in the neighborhood.

Joshua Kornitsky: Right?

Chris Gardner: And that’s all you’re going to be remembered by.

Joshua Kornitsky: What a legacy you remember that guy used to live here, had a loud bike?

Chris Gardner: Yep. Everybody’s like, we’re glad he’s not here anymore, you know, because. But I said, so.

Joshua Kornitsky: That bike was.

Chris Gardner: Loud. Yeah, exactly. Because of.

Joshua Kornitsky: The bike. Yeah.

Chris Gardner: So so the the the we always need to ask ourselves what is the legacy? But and I believe we messed that word up all the time. When we say the word legacy, we talk about legacy as something you leave and yes, you leave a legacy. But the only way to leave a legacy is to leave a legacy. So it’s day to day living a legacy. So how do you leave a legacy? What in the world do you do? What do you want to be known for? So one of the first things I gave you a copy of my book. Thank you. Um. And my book. I have my eulogy, and I ask every single one of my clients to write their own eulogy out, and then they give me the eulogy, and I read it, and I’m like, I want you to give me the absolute best eulogy that you think that you would be amazed if your people, it said at your funeral, and they’ll come back with some phenomenal things. And I love reading it to them or having them read it to me. I had to be careful with that because it’s usually them crying while they’re reading it. And uh, I say, okay, now let’s take out your calendar, right. And let’s take out your checkbook and let’s see if that’s going to build the legacy that you’re wanting to live.

Joshua Kornitsky: Well, and I want to draw a really important distinction here. You’re not asking them to give you money. No. You’re asking them to put that money to the causes that matter to them. Correct. Just I feel like that’s an important distinction because somebody you and I had a much longer conversation prior to today, and I wouldn’t want someone to think that this is because you’ve done mission work, that you’re suggesting that they should put it in Peru or anywhere else. It’s what matters to them. Sure. Is the destination for the giving you’re encouraging?

Chris Gardner: Absolutely.

Joshua Kornitsky: And thank you. That’s just the I’m a cynical dude, and I think some people may hear that and misunderstand the intent.

Chris Gardner: Sure. So one of my clients is my father. Um, he has been the only person that has given money to Peru yet.

Joshua Kornitsky: I understand.

Chris Gardner: So if that that if I were pushing in that direction, you can imagine. That is my heartbeat. Sure. I’ve have given. My father has given. But besides that, it’s all about the dent you want to leave in the world. So is it postpartum depression? Let’s talk about what that looks like. What you just said. What a powerful thought that they opened up and they were only able to give two days worth of services.

Joshua Kornitsky: Right?

Chris Gardner: Somebody needs to take that dent on and make that part of their purpose and their reason. And that’s not if we’re not careful. You go to the other extreme. I’m not asking you to live like Mother Teresa to do that.

Joshua Kornitsky: Right.

Chris Gardner: But what I have found is this when you teach people to think outside of their own circle, their business is grow their giving as they give. It’s amazing. Their businesses outgrow their giving all the time. That’s what happens every single time. They’re like, hey man, I decided to start giving $5,000 a year to help with this, this, this person over here or this, this this cause, man, congratulations. High five. And, uh, and then they’ll be like, um, I just looked at your numbers and you’re up $45,000 last year. Right. Um, so explain that to me. And they go, yeah, we’re going to give ten this year. I have clients that give six figures a year. Every year they’re giving six figures. I have I have clients that give over a million to different entities. But it’s all about making sure that people want to leave a dent in the world. And so, um, I believe that if someone doesn’t want to leave the dent in the world, they’ve lost their purpose for living. And what will end up happening is over time they start recovering that as they start hearing of other people doing the same.

Joshua Kornitsky: I think that it has to be modeled for people often, because if all we see is a culture of greed, yes, then it’s self-reinforcing. But people have to break that mold and share that perspective. And I think you’re living proof that there’s many people that once they were aware of this as an option. Yeah. Uh, clearly embrace it, because otherwise you wouldn’t have any clients. And I know you have a few.

Chris Gardner: Yes, I do.

Joshua Kornitsky: So I want to ask you about something you shared with me. Tell us about the five capitals.

Chris Gardner: Um, okay. So I believe that most, um, I believe that most financial advisors in our industry, they only think of one capital. Um, and that is money. That’s the dollar signs. And so when you have conversations, it’s always about the dollar signs. We teach people that there are five capitals. One of the things I love to do, I put a piece of paper in front of my clients for them to look at, and I show them the five capitals. The five capitals are spiritual capital, relational capital, intellectual capital, character capital, and financial capital. And I look at them and I say, okay, you have a choice. You get to bankrupt one of those. There’s one that you have to bankrupt. You’re going to hand all of this down to your children except for one. There’s a one thing on this paper. You got to decide which one you take out of there. Hundreds of times that I’ve asked that question, I’ve never gotten but one answer. Everyone says I would bankrupt the financial capital because the spiritual capital matters too much. Sure, I’m not saying you have to be a Judeo-Christian to believe that, but your spiritual capital matters. So the spiritual capital, the relational capital, the relationships, because we all know we can make money again, money is there to be made. So spiritual, relational, intellectual character. Those are the ones that nobody want to bankrupt. But we spend 90% of our time focused on the one capital that would be we would be willing to bankrupt.

Joshua Kornitsky: That says a lot. And that’s why I wanted to ask you about it, because I think people much of what what actually everybody in this room does is about reframing perspective. Yeah. Right. And and that’s a perspective that, uh, like most of the most impactful ones, is directly in front of people’s faces, but they don’t see it. They don’t see the forest for the trees. Yes. Uh, and, you know, there’s been a million studies and a million, uh, even social media posts about no one passes away thinking, if only I’d had one more meeting. If only I’d made it to the office that last time. Yeah. And and I kind of tie this to that because, uh, until people know who they are and really understand it and really have to confront it, it’s very easy to just stay on the hamster wheel. Yes. Uh, and it sounds like you’re you’re not forcing them. You’re simply holding the mirror up for them to decide what matters least out of. Yeah. Out of these five choices, which is the one you’re willing to walk away from?

Chris Gardner: Yeah. And what’s funny is this when people take their eye off of only financial, when people take their eye off of only financial, what they’ll find is their spiritual capital grows, their relational capital grows, their intellectual capital grows, their character capital grows. And guess what happens as a byproduct of doing that? Not even trying to do it. We’re just doing the right thing. And Maggie was saying this stuff. She’s like, hey, no, are you willing to pay somebody $200 to do that? What we’re saying is, listen, go for what you know is the right thing to do. And all of a sudden you’re like, man, look at how things have grown and look at where things are at. So that’s kind of that’s kind of that’s kind of my thing. I’m, um, I love what I do work with the coolest people in the world. Um, and I, you know, I just get to sit down and talk to the smartest people in the world. I literally get to sit down and people talk to me. They’re like, Chris, you’re smart. I’m like, no, I’m just surrounded by smart people, that’s all. I am just surrounded by smart people that I get to talk to.

Joshua Kornitsky: So all of this has been really, really impactful. I’ve thought about our initial conversation a lot since that time, but I want to ask you, because we also want to be practical and have to pay the bills today, right? Who do you work with? What is what is a good fit for you? For anybody that’s listening that says, wow, you know, this resonates. It’s not that I’m asking you. Who? You. Who will you talk to? Because I believe you’ll talk to everybody. But what’s typically a good fit?

Chris Gardner: Well, I would say that my wife makes fun of me. I’ve been married 30 years, in June of next year. So 29 years this year. And she makes fun of me. You said I’ll talk to anyone. And she says, Chris, you just got off the elevator. Who’s your new best friend? And so that’s me. I love people and I love listening to people’s stories and helping them go along. But I truly what I specialize in is helping business owners, because business owners, the only way to really have substantial wealth in 2025 is to be a business owner. And I want that wealth to be able to manage, not for assets under management. In our business, we call it AUM. I want to help them with the gum giving under management I want to. So that’s that’s that’s what I want to help them with because here what most people don’t understand is this we have the privilege of working with very wealthy individuals. Do you know the difference in lifestyle between a person who has a $20 million net worth and $200 million?

Joshua Kornitsky: I’m afraid I don’t.

Chris Gardner: Yeah, well, the difference is the zero that you put at the end of it. There’s no difference at all. So if there’s no difference, why are we sitting there looking for a trophy of growing our business and growing our net worth and leaving a headache for our children? Why don’t we start deploying that money to do some really cool stuff? So I work with business owners and sales execs. Those are the two people that I work with, and I try and help them and try and help them refocus and just get an idea of where they’re going. And if you’re a normal guy, I’m not going to start off by going, hey, let’s start giving a lot of money. I’m just going to start managing your money. But guess what? We become good friends. My clients are my best friends.

Joshua Kornitsky: That’s awesome.

Chris Gardner: And I call them and I’ll be they’ll when I start telling them stories, they’re like, really? So I just had a person that’s in another state call me and they go, I’ve never thought about this before, but I have. After talking to you for the last two years, I’ve never mentioned anything, but I just. Yeah, I was just talking to a client. We just did this. We helped this pregnancy center. We helped, you know, as I did that, she goes, I’ve been after talking to you for two years. She said, I know I’m slow. She’s a a lady business owner and just phenomenal. And she goes, you know, my number one desire now is to impact the community that I’m in.

Joshua Kornitsky: There you go.

Chris Gardner: And I said, be careful. Brace for impact. You can’t say that to me. I said, if you say that to me, we’re going to start actually seeing what that looks like. And so that’s my that’s kind of what I love doing.

Joshua Kornitsky: I love it so so I want to ask one last question.

Chris Gardner: Okay.

Joshua Kornitsky: My last question is what’s something that anybody that’s here in the studio, anybody at home what’s what’s a simple step anybody can take that might help them move more towards the path of simply, I’ll use a broad bucket and say helping others.

Chris Gardner: Yeah. Well and I would say generosity. I think that that word has been misused. Okay. And what I mean by that is generosity is not about money. Generosity is not an amount. It’s a mindset.

Joshua Kornitsky: I would agree with that.

Chris Gardner: I did.

Joshua Kornitsky: It. Everybody’s nodding.

Chris Gardner: Yeah. And I did I did a I did a TEDx talk in Wales. And in that TEDx talk it’s called The Myth of Scarcity. And I told him, I said, I’d like for you to close your eyes, and I’d like to for you to think of the two people who have most impacted your life in the most meaningful way. And I paused, and they were looking at me. I was like, no, I really mean it. They closed their eyes. And then I was talking at the end of the thing. I said, now can I tell you, I can guarantee you one thing. I’ve asked that question in 38 countries and 49 states and all over the world, and with all kinds of people, with all kinds of, you know, abilities financially, people who make $100 a month in Peru, South America, and people that make $100,000 a week here in America. I’ve asked that question repeatedly. And did you know that I have never received a single person? That money was the reason that those people meant the most to them. But generosity always was. Generosity is not an amount. It’s a mindset. So you say, well, Chris, what everybody loves to say is this if I had $20 million, I would. And what I love to ask. And it always easy spending somebody else’s money.

Joshua Kornitsky: Well, particularly when it’s when it’s your own pretend 20 million. Exactly.

Chris Gardner: And you watch the videos. Well, if Jeff Bezos were to do this, he would eradicate world hunger. Yeah, for two days, and then it’s back. There’s not any. But so generosity is not about an amount. Generosity is about a mindset. Now here’s what I mean by that. There’s a contact that, you know, that would help somebody else. That if you would just take the time to introduce them and do it meaningfully, it would change the future of their business. It would change the future of their life. And you know, that you could really help them out. You have time. You’re in the hospital and nobody else is there at the hospital. You’re there caring. That’s generosity. Were generous. Not only with our money. It’s not just a checkbook. It’s not just a balance sheet. It’s being generous with the core of our being, making sure that we are there to help others that surround us, and that would change the world that we live in.

Joshua Kornitsky: Chris, I can’t thank you enough. I think everybody here got something out of every conversation today. I really appreciate it. So, uh, what’s the best way for people to get Ahold of you? And I do want to mention Chris’s book, which is check what you’re chasing. We’ll have a link to that on our site. But what’s the best way for folks to get in touch with you, Chris, if they’re interested in learning more?

Chris Gardner: Yeah. Okay. So the title of the book, Check What You’re chasing, the subtitle, I want that read just so that you can hear it. How the pursuit of health, wealth and self will never fulfill. So check what you’re chasing. The pursuit of health, wealth and self on never fulfilled. Best way to contact me. I would love for you to contact me at Chris Gardner at arkose global.com. You can go to my LinkedIn. I’m all over LinkedIn so you can look at me there or my cell phone number. If you want to know if I’ll talk to people. (678) 646-4692. And, uh, you better text before you call, because I literally spend, um, probably 6 to 8 hours a day on the phone. But just so give me a call, and I’d love to see how I can help you and what I can do to be a to be a to be generous to you. Well.

Joshua Kornitsky: I can’t thank you enough. We again, we will have all of your phone numbers, your LinkedIn, your website, all of that on our site when we publish the broadcast. Thank you again. Chris Gardner, wealth and philanthropic strategist with Arcos Global Advisors. I really appreciate you coming in and sharing your perspective, because I truly believe it’s a unique thought and a unique approach, and I think we’d be a better world for the more it’s embraced.

Chris Gardner: I appreciate it, my friend. I’ve had a great time and you had other great guests. Thank you.

Joshua Kornitsky: And I want to thank again, Doctor Caitlin, Chris and Olivia Cooke for coming in from, uh, Cultivate Health in Cartersville. We want to make sure that everybody pays attention to the climb and Team Cartersville, and that is happening on September 27th, from 10 to 1 at.

Caitlin Quraishi: Dellinger.

Joshua Kornitsky: Park. Dellinger Park in Cartersville, Georgia. And my first and last in the thank yous, but first in in the series. Uh, Maggie. Ishak, I can’t tell you how much I enjoyed learning your perspective on how you can help clients help themselves. And I think today was unintentionally a help yourself kind of day. We didn’t realize that at the beginning, but Maggie Ishak’s, uh, focal point, business coaching. We will have all of the, uh, the links and all of the phone numbers when we publish and go live. What a fantastic show. I can’t thank you all enough for being here today. And I guess I’ll take the the last word, because that’s that’s the only privilege I get here is, is to simply thank everybody for listening. I’m a professional EOS OS implementer. My name is Joshua Kornitsky and I’m the host of this episode of Cherokee Business Radio. And I want to again take just a second to tell you that today’s episode was brought to you in part by the Community Partner Program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet Warriors and a special note of thanks to our title sponsor for the Cherokee chapter of Mainstreet Warriors Diesel David, Inc. please go check them out@diesel.com. And if you have an interest in learning more about how to become a Mainstreet Warrior or a community partner or sponsor, please reach out to me, your host Joshua Kornitsky. Thank you again for joining us and we look forward to seeing you next time.

 

Pardeep Singh with T3RA Logistics

September 3, 2025 by angishields

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Beyond the Uniform
Pardeep Singh with T3RA Logistics
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Pardeep-SinghPardeep Singh is a U.S. military veteran and the co-founder of T3RA Logistics, a veteran-owned logistics firm dedicated to delivering precision-driven, technology-powered freight solutions.

Founded in 2021, T3RA was built on the values of service, discipline, and adaptability—traits deeply rooted in Pardeep’s military background and translated into a thriving entrepreneurial journey.

In his conversation with Trisha, Pardeep shared his transition from military service to business leadership, emphasizing the power of leveraging military-acquired skills in the civilian world.

He detailed his experience as a serial entrepreneur and seed investor, and how those ventures paved the way for the founding of T3RA Logistics. The company now serves as a key freight brokerage with a global footprint, focused on delivering seamless logistics solutions for businesses while actively hiring and uplifting fellow veterans.

Pardeep also spoke about his commitment to supporting transitioning service members, encouraging them to take advantage of veteran-focused career programs.

He highlighted T3RA’s efforts not only in business expansion but also in building community through mentorship, advocacy, and veteran hiring initiatives—cementing the company’s mission to make logistics smarter, more accountable, and more human.

LinkedIn: https://www.linkedin.com/in/pardeep84/
Website: https://t3ralogistics.com/

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. Beyond the uniform series, today’s guest brings discipline, precision, and leadership to the logistics world. I’m excited to welcome Pardeep Singh, founder of T3RA Logistics, a veteran owned company delivering cutting edge logistics solutions that help businesses operate smoothly and close sales more efficiently. Pardeep and his team know that logistics isn’t just about moving products, it’s about powering success behind the scenes. With a background rooted in service and commitment to innovation, Said he’s built a company that understands the mission critical role logistics play in today’s fast moving business world. I can’t wait for you to hear how T3 is redefining what great logistics partnerships look like pretty well. Welcome to the show.

Pardeep Singh: Thank you, Trish, for having me on the show. Looking forward to this.

Trisha Stetzel: Yeah, I am too. And thank you for your service my fellow veteran.

Pardeep Singh: Thank you. Yeah. Thank you for yours as well too. I’m, uh. I’m so glad to be serving, uh, one weekend a month. Friday, Saturday, Sunday. But, uh. Hey, glad to be wearing my uniform.

Trisha Stetzel: Yeah, absolutely. So let’s talk a little bit more about you. Um, and then let’s dive into your business and how you’re helping other veterans as well.

Pardeep Singh: Yeah. Thank you for that. Um, a little bit about me. I, you know, I someone 20 years ago had woke me up or, or said, hey, you know, one day you’re going to be doing this whole entrepreneurship and running a business that would have looked at him and said, no, you’re out of you’re out of your mind. I don’t think anybody wakes up and says, yeah, this is maybe some people do, right? I don’t think most of us do. We end up in I’m a firm believer life happens for you, not to you. Right. That’s kind of stuck by that quote. I spent four years active duty military, a United States Air Force. I mostly did calm. I was a beautiful. Was stationed at Kadena and Herbert. And then the best thing I’ve ever done is I joined the Air Force Reserves. I tell anybody who’s getting out after four years, six years, I’d say, look, stay committed. Uh, do the reserves thing. Do it for a year, two years. It’s one of the best choices I’ve ever made. I’ve been doing it for 15 years. So total 19 years. I’m a I’m a first sergeant. If you could tell in the back. Very proud of that. It’s the best rank I’ve ever worn. And, uh, a lot of people who know me, they will very quickly know I’m proud of it. Proud I am to serve. So that’s a little bit about the Air Force. And when I got out and one of the beauty about the Air Force or any, any I’ll keep saying Air Force. But I think to the listeners know I’m talking about the broader DoD, right. The entire spectrum Navy, Army, um, Marines and Air Force. I think when you’re getting out, what we don’t realize, we’re very much armed with a lot of skills that we just don’t know how to translate into the civilian world. I think that’s a that’s a key thing. A lot of veterans, uh, miss. So thankfully, I was able to join a company. Cisco. Everybody knows Cisco. And I’ll say Cisco dot Cisco. I always have to spell that out. Meeting logistics now. Right.

Trisha Stetzel: So we know.

Pardeep Singh: Yes. I’ll go Cisco. I spent 16 years of my life doing that and learned all kinds of different sales, engineering skills and whatnot, and actually amplified what I had already learned in the military. And the beauty about it is I was able to get back to the reserves, because in reserves we were using a lot of technology by Cisco, so it worked out great. Uh, but, yeah, that’s a little bit about me. Uh, military and civilian. How I ended up in the business will save that. Uh. Um, but, uh. Yep.

Trisha Stetzel: Yeah. So you talked a little bit about, um. Asking others or encouraging others to stay in and be in the reserve. So what? What really motivates you to continue to serve in the reserves?

Pardeep Singh: You know, and if you’ve been in for four years or six years, I think one should really reflect back at the change that you’ve, uh, the military has had on you from the time you’ve joined till the time 4 or 6 years has happened. If you take a piece of paper and you start writing, I promise you you’re going to need multiple sheets of paper. It’s a lot of people think, well, I’m more disciplined or, you know, I wake up on time or I’m PT and this and that. Military is a lot more than that. Look at your interpersonal skills. Look at the leadership. Leadership is distilled very early on E1, E2 and obviously I’m listed being a first sergeant. These are the skills that in the civilian world they just don’t exist. Military is a well oiled machine, right? We know that from boot camp onward. They have their system figured out for years and years. So they. And if you could, if military could do that for you for four years or six years, even if you could have a small piece of that and you could carry on. And if that sheet was filled out when you started writing for entire piece, imagine if you could continue writing to that sheet. Now, looking back, I can think about that, right? Honestly, if you’re active duty, not every day might be the day you want to wake up and you want to put your uniform on.

Pardeep Singh: But I’ll tell you what. When I left active duty, there was a part of me that was stolen. There was a part of me. I didn’t even know how to translate myself back into the civilian world. I moved in with my parents. So there was a lot of talk about PTSD That really kicked in. And I’ll never forget the first weekend I had to go back to reserves. Man, I stood in front of the mirror. I put my uniform on. I know this sounds very cliché, but I had me again. I had me again. That was somebody. Man, I almost teared up saying that because when I looked at myself, I remembered me. And I had my identity back in again. And that’s when that one week in the month will do for you. And you find the right unit. You’ll fit right back in and you’ll be back in your place. And that will give you confidence to start excelling further and further. And I’m talking to my folks. They’re only been in for four years or six years. And they said, look, active duty is not for me or even the guys that been in ten years. I know a lot of guys have done ten years and they moved on to reserves. So I don’t know if I really answered your question.

Trisha Stetzel: No, you did. Absolutely. And I love that you’re so emotional about this space of the identity that you had, because so many of us have that. And I think, you know, whether it’s in the reserves or for people who don’t have that opportunity, there are other organizations out there where you can get involved with other veterans who are excelling at what they do. Find a chamber or an organization where entrepreneurship is, um, uh, something that these organizations support or even leadership as a veteran. Because, you know what? In the end, we all speak the same language. We know exactly. We tell bad jokes. We make fun of each other. We make fun of the services that we’re in. Right. But we all it is. When I found the chamber, for me, it was finding home again, just like what you talked about when you put your uniform and stood in front of the mirror. I think that’s amazing. So thank you for sharing that. How do our skills, uh, being in the military, the things that you learn in the military translate to entrepreneurship and even leadership in the business world.

Pardeep Singh: Uh, that’s a great question. So, uh, leadership 360 is a book that I’ve had a chance to read multiple times, and it talks about leading up and leading down. So when you put on that E1 or E2 or it doesn’t matter what rank you are, there’s always someone that you’re going to be able to lead down and lead up. And obviously and you know, the listeners, if you get a chance, take a look at that book, especially if you’re a veteran. Leadership 360. Phenomenal book. Um, so I remember very early on and I had whether you’re again, I go back to E1, E2, you had responsibilities that necessarily you were not an NCO, you were not necessarily a supervisor person, but you were training someone. But you also have responsibility to ensure that the the NCO or senior NCO that’s preparing a slide, you had something to do with that slide. So now you’re leading up all of those little, little skills that you’re learning. I don’t care if you’re a CEO. I don’t care what you make. Right. We’re a small company. Uh, we’re a company that averages $50 million a year. But I always have an opportunity where sometimes I could do not. I feel like I am the janitor. Right. And. And so those little skills, when you’re younger and you’re thinking about e2’s, how did you work with the e-1s? Because now you might have someone coming into the organization that’s a little bit lost.

Pardeep Singh: Maybe they’re they’re not quite ready. Those skills that you learn at that time, they’re going to come and help you. Now, how did you lead up every person I don’t care what your founder, by the way. I’m a co-founder, so I have an amazing co-founder, Mukesh, with me as well too. He goes by Mac. I always like to put that out there. I don’t I you know, I that partnership is a big deal to me. So if you’re listening to me, we’re together in this now. I didn’t start this by myself. So, uh, it, you know, and, and, uh, and that’s another thing. You know, since I’m talking about partnerships, I feel like a partnership. And most of you guys, when you guys are looking at a business venture, will we’ll look at somebody and say, hey, look, I think this is a great business partner. I think partnerships are one of the hardest things in the business, the hardest things. But thank God to the military that they train you how to work with people, because every three years or every two years you’re going into a new base. You got to learn how to work with new people. And if you remember those skills, there’s times when you got to put your guard down. There’s times when you gotta you’re going to have a confrontation. So again, I wish I could go on and on about these skills, but one of the biggest things is military trains us.

Pardeep Singh: It makes us a subject matter expert on that one thing. So the listeners, I’ll tell you this, if you know you’re going to go into it and that’s where your heart desires will find a job in the military that’s focused on it or civil engineering, whatever you are, your heart desires to. And if you have that type of, uh, you know, if you have an outlook in your life and, you know, you could do a forward look in 5 to 6 years, they say, I’m going to do four years, I’m gonna do six years. And this is what I want to do. Make sure you go into that job because you’re going to train you quite well. And then before you even get out, use the commerce, use DoD skill bridge, use hiring our heroes. Use programs. There’s so many programs available to us who can teach you how to translate your skills. And because that’s the hardest thing most veterans don’t know how to do, they write resumes. You know, I spent this much time doing this, this and that. They don’t write resumes to cartel. To what? The civilian worlds. I think we’re getting better at that, obviously, with the AI era, but that’s, uh, and one thing, Trisha, about me is I will take off and start talking about other things again, because I’m one. I’m excited. And from bottom of my heart, I love just helping veterans. Yeah.

Trisha Stetzel: Yeah. And we’re going to dig into that, especially in your business in this space that, um, that you’re playing in Then and particularly T3, RA logistics. But first, we’re about halfway through our conversation, and I know that there are some listeners that want to connect with you. Would you share the best way for them to get connected with you or ask questions? Want to get to know you better?

Pardeep Singh: Um, I’ll make myself extremely vulnerable here. 20964875672096487567. If you’re listener, you want to connect with me. That’s my direct cell. Uh, deep spelled Delta. Edward, Edward, Papa at tango 3RA so tango three Romeo Alpha logistics.com. So deep at T3R logistics.com. Drop me an email or find me on LinkedIn.

Trisha Stetzel: I love that. Thank you for being so vulnerable and sharing. And by the way, you guys just tell him that you heard him on the show so that he knows where you’re coming from when you reach out to connect with him. Awesome. Thank you Pardeep, I’d love to dive into To how T3 RA logistics got started. A little bit about your partner and what you’re doing in that business, who you serve and why you’re so passionate about hiring veterans in that space.

Pardeep Singh: Perfect. So waiting for this this question actually. So I, I have an opportunity to go and speak at seminars or events that generally is mostly transitioning veterans. And I always tell them, hey, most of you guys are uh, and this will answer the question, most of you guys are going to get out of the military. You guys are going to have six figure jobs very quickly because we just we have those type of skills, right. And a lot of civilians want that. And today’s era, people can’t find discipline. They can’t find loyalty. And I, I witnessed that all the time in the business. So when they hire you, you’re excelling. You make your positions and you start making your, uh, your money. Don’t grow your lifestyle with the money that you’re growing into. So I’ll say it again. Don’t don’t start living. Don’t start buying the houses and cars and whatnot. Because we in the military are very used to living at a certain standard, especially we’re enlisted folks, right? We’re not paid a lot of money, so we know how to penny pinch. We know how to live there. So once you start making that big dollars, don’t go out and start blowing it. Learn the principles of putting your eggs in multiple baskets, whether stock trading, whether it’s trading in general, whether it’s real estate, whether it’s bonds or something else. So I started learning that quite early on. And this will again, this will answer you, tell you why I ended up where I am. So when I spent, uh, 16 years at Cisco, I was doing extremely well and spent a lot of time in real estate, acquired quite a bit of real estate.

Pardeep Singh: But one of the things that I was always interested in is looking at being a startup, or being a seed investor, or being an investor of some type into a business. So I invested into a logistics company that Mack, my current business partner, was co-founder of, so I didn’t even know at that time that I was what was called a seed investor. So I spent some money and got a little equity into the company, and they gave me a board seat. And that’s when I started to take a technologist and you put them in logistics. And I was always thinking, hey, how can I add value and whatnot? I think that’s one of the reasons they asked me to invest, and I sort of started learning how lucrative logistics was. And sure enough, me and Matt clicked together. We became really close friends and, uh, and the rest is history. We started T3 in 2021 and, uh, you know, no one has a book that says, hey, here’s a entrepreneur 101. Here’s how you start a business. Uh, we we struggled at it. We were bleeding quite heavily. But one of the things we did is we put enough pressure on us right out of the gate. And that’s something military teaches you as well, too. We leased a building, so we had, uh, money pouring out of the bank. So it was one of those, uh, you know, uh, sink or swim, but we we did some backflips.

Trisha Stetzel: That’s amazing. Well, and I it sounds like it was just meant to be, right? It was one of those spaces that you you were attracted to, the energy that was put out there. And then you and Mac became great partners. Tell me more about what, uh, T3 ra does.

Pardeep Singh: So T3 ra, uh, we’re a freight brokerage. Freight brokerage is essentially a middle person that works with companies that manufacture or anybody that’s looking to move freight. Moving freight owning trucks is a huge liability to anybody who’s manufacturing. So they rely on folks that either have their own trucks, or they rely on freight brokers like us to find them trucks. And generally when I say find them trucks, we’re not like it’s not like the Uber of the world where you get random, this guy shows up. We work with, you know, 40,000 plus carriers. When I say carriers, these are the guys that own trucks. And so we have a regular lanes we call lanes we’re talking about from Houston to California. We call that a lane, right. Somebody’s somebody manufacturing in Houston that needs to send a truck over to California every Monday, Wednesday, Friday. We’re sending in the same trucker and we’re the middleman. And when that trucker doesn’t show up, we’re finding another one we call recovery. It’s a very simple business. But the problem in logistics, there’s no ethics. There’s no discipline. Those are the things you’re missing in trucking. And so I think one thing that thrives on T3, RA and that’s what we always harp that were veteran owned and operated. I’m always hiring veterans first. Right. And whether they’re retiring, whether through DoD Skillbridge, whether through companies like Allegiant Vets or hiring our heroes because we want to provide that. We want to be the company, the logistics company that is, you know, we we are exposing, hey, we lost a truck. We’re very much, uh, sorry, I’m missing a word here. We’re we’re we don’t BS our way around stuff, and that’s what customers want. And I always think that logistics completes a sales cycle because somebody who’s in manufacturing and tell their product is on a shelf and in front of a customer at Costco or whatnot, you’re not making money. And logistics is the entity that makes and takes your product to that Costco or wherever it might be. And I’m using some live examples, right.

Trisha Stetzel: Yeah. That’s fantastic. I love this model that you have. And also I think you called it recovery where if the the truck doesn’t show up to pick up the goods to be delivered, that your team will take care of that. Right, and find another truck.

Pardeep Singh: Yeah, 100%. And we’re 24 over seven. So we have an office in India as well too. So, um, so my parents came to us, uh, when I was an infant, but Mac is, uh, rooted from India. And so thanks to, I mean, I’m going to give the credit where it’s due. I’m so glad he’s, uh, he’s got strong roots in India. We were able to stand up an office that works 24 over seven. So we have a pretty decent sized team here in the in the US, but a lot of our back end work happens in India as well too. Um, and I was looking for the word earlier transparent. We’re extremely transparent with our customers.

Trisha Stetzel: Yeah. And I could see that about you just in the conversations that we’ve had, um, prior to this. I’d love to hear why you’re so passionate about hiring veterans in your business or doing business with other veterans.

Speaker4: Um, all right, so let’s go down this rabbit hole.

Pardeep Singh: I would say, actually, no, I take it back. I won’t say rabbit hole. So imagine leaving Florida. You pack up all your stuff in a U-Haul. You were very proud. You were like the, you know, airman of the quarter, airman of the year, and military was everything you wanted to do. Sadly, back in those days, there was a thing called CGR Courier Reservation, something. So basically you couldn’t stay in your same job in the Air Force. So I decided to decided, hey, four years were enough. So I packed up my stuff in Florida, put it in a U-Haul. My parents lived in this little place called Turlock. So imagine being about an hour away from your parents house. I slept in the U-Haul. I purposely didn’t come home, and I slept at a truck stop because I think I did not know what was going to happen to me. I had no idea where I was going to work, how I was going to make ends meet. I just knew that I was going to become that 16 year old kid for my parents that I was, but I wasn’t 16 anymore. That lives with me.

Trisha Stetzel: Mhm.

Pardeep Singh: So if I could help just a few more veterans not feel that. So we recently hired somebody that retired 20 or 22 years senior math sergeant from the Air Force. Even he felt the same pain, but thankfully we were able to grab him through a DoD Skillbridge program. We have our own DoD Skillbridge program, and we partner with other companies to, uh, to work with veterans, as I mentioned, hiring our heroes and Allegiant vets. Um, so we picked him up. Or when I say picked him up, he did his internship with T3 and today he’s thriving. He’s one of the best we got. And you know what? That fulfills the part that was 21 at that time. That fulfills him deeper than just a PNL, deeper than anything else. So I always tell people that my, the people who I report to are the the wives and the kids, the husbands of the ladies that come to work. That’s who I report to. And then I also report to the veterans that are looking for a job, especially if they could fit into T3 RA. So it fulfills me at a deeper level. Trisha.

Trisha Stetzel: I love that it’s like the pebble on the pond. It’s that ripple effect. When you can help one person, it helps their families, the people they’re connected to the community, the state, the country. Yeah. Uh, which is amazing. I love that.

Pardeep Singh: And one last thing I was going to mention is being reserves and and running a business. You, uh. The best way I describe running a business, at least a medium sized company or small sized company is walking into a boxing. A boxing, um, uh, you know, boxing ring, and you don’t know where the punch is going to come from. You don’t know which one’s going to land on you and which one’s going to which one you’re going to land on. And I always I’m very, as you could tell, I’m an open book. And whenever I go to my, uh, military, uh, you know, one weekend a month, Friday or Saturday, Sunday. And I will expose those things and I’ll say, look, if you start trying to start a business, here’s some things. You know, you want to have a good CPA, you want to have a good this and that. I make myself vulnerable. So I’m still actively helping those veterans because that’s part of us serving. Right. You’re serving our other fellow veterans as well too.

Trisha Stetzel: Yeah. That’s right. What was the hardest part about starting your business or getting involved in or just being an entrepreneur.

Pardeep Singh: Hardest part about starting a business is, uh, is just the uncertainty that the business in itself presents versus what jobs do. Just just the uncertainty. Uncertainty of coming home and not knowing what the day to is going to look like. I don’t care how much you plan. And you you have a, you know, business plan and what all those things have their place. But uncertainty for me was the biggest. And maybe Trisha, that could be because I spent so much time at corporate America. I spent so much time at Cisco. And this was, you know, I’m older in age and, uh, at that time and, and I just didn’t know if this is going to work or not. I’m being honest with you. And every month we had 30, $40,000. And that was a bigger contributor, contributor of that money. Uh, that’s hard, that’s hard. You could only phantom that for so long. So I would say if I could go back in time, I would probably work a little bit more on a financial aspect of the company.

Trisha Stetzel: Okay.

Pardeep Singh: You know, um, is, is whether a startup fund or a loan or something like that, we just went nilly, Billy, into it. We just said, hey, look, we’re going to do this and we’re going to put our money together and let’s go.

Trisha Stetzel: Wow. Yeah. That’s scary. And by the way, you’re not alone. Uh, so for the listeners out there, you’re not alone. Often we’ll go into this, you know, new role of being an entrepreneur, and we just pour our own personal money into it. And had we had conversations with people who had come before us, we might have different knowledge when we get started. Right?

Pardeep Singh: I mean, there’s pitch contests. There’s other things. They’re out there, they’re available to you where you can go and raise seed funds. We could raise other people money. You can get loans, you can get SBA loans. There’s so many things out there. But but it’s it’s a it’s a double edged sword too, because when you’re using other people money, do you still have the same steam as if it’s your own money on the line?

Trisha Stetzel: Mhm. Yeah. It’s it’s different skin in the game. Right. When you’re using someone else’s money. Absolutely. So as we get to the back end of our conversation I have one last question for you. And, uh, it I’d like to know from your perspective how your military experience and ongoing military experience has set you up for success in the role that you play in your business today?

Pardeep Singh: Um, I think number one, it starts with every one of the company has a huge, uh, loyalty trust, uh, with me. And that is very much heartfelt all the time. I know I got a team that has my back, and they know they got a leader that has their back. And I think it has to do with the fact they recognize that I’m still serving. That means a lot to them while they take their weekends off, I will be wearing my uniform. I often send them pictures they love that they’re very passionate about, especially the veteran folks. It starts with that. Then it starts with our customers, our trucking companies. I’m always involving my customers. Uh, recently we just took, uh, two pallets of. Now, when I say two pallets, we’re talking massive two pallets of ice creams where one of my customers was able to work with Dreyer’s Ice cream. So I’m giving a shout out to those guys, and we were able to acquire two free pallets of ice cream. And one of our trucks took that over to Beale Air Force Base. While the airmen were going to work four days in 100 degree temperature around the clock. We can always I’m always thinking of ways to being able to get back. And how do you think my customers feel about that? What about the guy that drove the truck? He was very proud because he had an opportunity to go do something for the veterans. What about, uh, the airmen? How did they feel that somebody in a civilian company is looking out for them? Right.

Pardeep Singh: Somebody recognizes that they’re working in the heat. I think when you do these initiatives right, and I don’t really plan for those type of things, they just naturally life happens for you, not to you. Right. They come and we have done stuff, uh, when the LA fires happened. Right. Everybody in NorCal or other places, they sat back and. Ah, it’s too sad, you know. Oh, my God, everybody’s burning up. I landed in Irvine and my first thought was, what can we do? We sent six trucks, worked with our customers, six trucks of food, and we donated the trucks, paid for the transportation, and we sent them to various centers. We didn’t just sit back and say, oh, too bad, too sad. We did something. And that’s what military has distilled in us. Not just me, my business partner, and every single person that’s at the company. We’re always thinking people first. What can we do differently? And that echoes just like, you know, just like you got the lines on the back of the TV, right? That radiates Forward, and that has allowed us to gain more customers, gain trust with our customers. And that’s what made T3 where we are today. I mean, think about it. And starting in 21, we’re almost touching. We’re going to be passing over $50 million, uh, top line revenue. And I’m very proud of that. But it’s because our customers are able to back us up. They trust us.

Trisha Stetzel: Yeah. That’s huge. Oh my goodness. So I’ve had goosebumps like five times during our conversation today. All of the work that you’re doing is so meaningful, and you’re building a business and you have a great partner and you’re bringing in great clients and you have a partnership with them. And I know that that’s so important. I appreciate your time today. Would you one more time just tell people how they can connect with you so they can learn more about your business, or maybe even become a partner or a client of yours?

Pardeep Singh: We would definitely love that. If you could use a veteran team that has your six contact T3 logistics. Uh, so deep. It’s d e e p at t three logistics comm or (209) 648-7567 or look me up on LinkedIn and we’re ready to serve.

Trisha Stetzel: Fantastic.

Trisha Stetzel: Thank you so much for being with me. This has been a wonderful conversation.

Pardeep Singh: Thank you.

Trisha Stetzel: That’s all the time we have for today. If you found value in this conversation, share it with a fellow entrepreneur, veteran or Houston leader ready to grow. Be sure to follow, rate, and review the show. It helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

 

Tagged With: T3RA Logistics

From Solopreneurs to Small Firms: Why Cybersecurity Matters More Than Ever

September 2, 2025 by angishields

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Veteran Business Radio
From Solopreneurs to Small Firms: Why Cybersecurity Matters More Than Ever
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In this episode of Veteran Business Radio, Lee Kantor talks with Todd Mitchell, owner of Cybersecurity4biz. Todd shares his journey from military service to providing affordable cybersecurity solutions for small businesses and solopreneurs. He discusses the unique risks these businesses face, the importance of prevention, and practical steps like multi-factor authentication and regular backups. Todd highlights his focus on compliance-driven industries and emphasizes that no business is too small for robust cybersecurity.

CyberSecurity4biz-logo

Todd-MitchellTodd Mitchell, owner of Cybersecurity4biz LLC (a Disabled Veteran-Owned Small Business), is a retired US Navy veteran and cybersecurity expert with over 30 years of experience.

A member of the National Institute of Standards and Technology Cybersecurity Framework (NIST CSF) advisory board, he holds advanced degrees in Cyber Security Policy, IT, and Business.

Todd helps solopreneurs and micro-businesses achieve compliance and protect their customers’ information.

He also empowers families to stay safe from online threats through prevention-focused strategies that build a cyber-safe culture.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Veterans Business Radio, brought to you by ATL Vets, providing the tools and support that help veteran owned businesses thrive. For more information, go to ATLVets.org. Now here’s your host.

Lee Kantor: Lee Kantor here another episode of Veterans Business Radio and this is gonna be a good one. But before we get started, it’s important to recognize our sponsor, ATL Vets, inspiring veterans to build their foundation of success and empowering them to become the backbone of society after the uniform. For more information, go to ATLvets.org. Today on the show we have Todd Mitchell, owner of Cybersecurity4biz LLC. Welcome.

Todd Mitchell: Well, thank you for having me.

Lee Kantor: Well, I’m excited to learn what you’re up to. Before we get too far into things, tell us about Cybersecurity4biz LLC. Who are you serving? How are you doing?

Todd Mitchell: Well, I, uh, I focus on cyber security for smaller businesses. Uh, I’m in that 0 to 10 employee space. So solopreneurs and small firms. And I found a niche. Back when I first got started, I realized that there was a huge gap in. Most cybersecurity companies won’t work with you unless you’re a major company with, like, 250 or 1000 or 10,000 employees. And it was really important to me to, uh, I guess my military background, you always have to have a mission. So that’s how I found my mission in life was to be the the little guy helping the little guy, so to speak.

Lee Kantor: So what’s your backstory? How’d you get involved with cyber security?

Todd Mitchell: Well, it’s kind of a long time coming, and I actually avoided it for many years. It’s kind of a funny story. So I’ve been a computer geek since high school. Not to give away too much about how old I am, but back in the late 70s, early 80s, Dungeons and Dragons came out and I was a huge fan of playing that game. And then they come up with a video game. Of course, back then video games were black screen with green writing. You know, the textual saying, you’re going through the woods and you see a monster, you know, a run, B scream, C hide, you know, fight whatever. And I wanted this video game really bad. Of course, you have to have a computer to play it on. And at that time, computers cost more than cars. So my dad’s like, yeah, no way. We’re buying an IBM computer just so he can play a video game. And I made a deal with everybody for Christmas presents instead of everybody giving me presents. They gave me money. And I went to RadioShack and bought a box full of parts. Came home and built my own computer. Um, and that kind of launched my computer geek ness. I had to learn how to program the thing because this was pre windows, and once What I did 20 years in the military and retired. And after that I was kind of looking for a second career. And computers was still something that I was very interested in. I’d been the local IT guy, fixing everything for everybody for years, and I got into cybersecurity and it just kind of went on from there.

Lee Kantor: Now, when you were in cybersecurity, you mentioned kind of the distinction where most from a business standpoint, most people look at cybersecurity for kind of the enterprise level organizations, the the ones with hundreds if not thousands of employees. But you felt it was important to serve kind of the the entrepreneur, the solopreneur, the small firms who probably think that cybersecurity is just installing, you know, some antivirus?

Todd Mitchell: Yes, definitely. Um, and that transition, what kind of really woke me up was I was actually working for the Marine Corps. Uh, I was the lead engineer in charge of software development for, uh, command and control the battlefield. All the software that helps with that. And cybersecurity was a huge piece of that, obviously, because, you know, the information secret where they’re at secret, all the stuff going on in secret. Uh, and then what happened was my best friend, who was a disc jockey, um, that I had known him since grade school, and he got hacked with a ransomware attack and lost all of his music. And he called me up in a panic, and he’s like, hey, you know, you got to find somebody to help me. So we started looking for cybersecurity companies that could help them. And that’s when I realized that all this, you know, if you Google cybersecurity companies, the first, you know, 7 or 8 pages of a Google search is nothing. All those companies are looking for fortune 500 companies. They’re all enterprise level and large business. And, uh, so we couldn’t find anybody. We finally found one that said Small business. And I called them and they’re like, oh, yeah, we love small business. You got to have at least 250 employees, 10 million in revenue. It’s like, oh my gosh, that’s not a small business. So I ended up helping my best friend, uh, in my spare time. Of course, I wasn’t getting paid. And, you know, it was all nights and weekends labor. And he kept poking at me, trying to get me to open my own business.

Todd Mitchell: And I was telling him that there wasn’t a big enough need. And then he started bringing people to me, one after the other. And after about 5 or 6 of them, I’m like, okay, maybe there is a thing here. So I dove head first, quit the corporate world, jumped in head first into, uh, owning my own business. And and so it’s been my my mission right from the beginning to, uh, help those solopreneurs that have no other resources available to them. And I do a lot with, uh, compliance. Um, and and, like you said, you know, a lot of, a lot of, uh, people think that, you know, having an antivirus is is all you really need. But, uh, 92% of data breaches are caused by human error. Uh, the days of, you know, like Hollywood likes to present, you know, where somebody in a black hoodie in her mom’s basement, clacking away on a keyboard for 12 hours to hack into you. That just rarely happens anymore. Uh, most most of the time, it’s our own, uh, bad habits. Sharing passwords, weak passwords, uh, not using multifactor authentication because it’s too inconvenient to have to look up that tax code every time you get into a website. Things like that are our worst enemies. So when I’m working with a company, I basically take a look at how they receive information, where do they store it, and take a deep dive into the business itself and see how we can effectively create a culture of cyber safe environment.

Lee Kantor: Now, you’ve been able to do this in a way that’s affordable for small business, because that’s usually the rub, right? That the reason the enterprise people are the ones that are so well served in this area is because they can afford it.

Todd Mitchell: Right? Definitely. And I think I have, um, based on, My client input. When I first started this, I was doing the typical consulting thing where you charge, you know, for however many hours of work you think it’s going to be and, you know, half up front, half when you’re done type of thing. And, you know, it comes out to be, you know, thousands of dollars worth of work and, and a lot of people couldn’t afford that. And one time it was actually kind of funny. I was watching TV and saw some ads for some iPhones around Christmas time about 2 or 3 years ago. And I’m in my head thinking, how can all these people, you know, all these broke people running around with $3,000 iPhones? I’m like, and then it hit me. I’m like, they take the price of the phone and spread it out over a contract. And I’m like, well, I can do that. So I kind of switched my my whole pricing model to a 24 month contract, which lets me divide out that cost over a 24 month payment plan and make it quite affordable. So now I’m more like another utility bill instead of a lifetime investment.

Lee Kantor: But it’s something that it doesn’t go away after 24 months, right? Like, isn’t this something that you need forever?

Todd Mitchell: Yeah. True. And the way I usually do it is that first 24 months we’re building a culture. And then a lot of that part once, once you have that culture in place, um, that’s a lot of the big work. And also as a follow on after after that 24 months, um, I usually drop the cost way down because now it’s kind of more in maintenance mode, and it’s just doing a monthly check in and making sure everything is still in place, and that reduces the cost way down.

Lee Kantor: So what has been the hardest part of serving this niche? Is it just an education standpoint or they think they’re too small? It’s not the they’ll never be hacked.

Todd Mitchell: Um, I think one of the hardest obstacles I have is not necessarily, um, it’s more of just letting people know that there is an option for them out there. They get disgruntled, you know, all the big cybersecurity companies that you would recognize the names of, you know, IBM, Cisco, Trend Micro, Bitdefender, you know, all these big companies. They are unaffordable and or won’t even work with somebody that small if you don’t have a thousand employees or something. And so I think my biggest obstacle is just letting people understand that, hey, there is other options. There’s people like me out there that will work with you, and it won’t charge you enterprise level rates and only give you what you really need because it is a it’s the same cybersecurity, but it’s slightly different. If you have a big company and you have an IT closet and you have servers and you have switches and routers and firewalls, you know, all these things, you need different software to run that kind of stuff. When you’re working on your dining room table with a laptop in your home router, you don’t need any of that. But you do still have security risks because you got your kid the next bedroom over. Playing on a PlayStation that hasn’t had a security patch since he bought it. You’ve got your ring doorbells and your refrigerators and everything else hooked up to your network that’s on the same network as your work computer, and none of that stuff has any security in it at all. So if somebody hacks through there, you know, so it’s it’s just different. It’s it’s um, and that’s a lot of what I educate people on is what, what they can do, uh, free, cheap and easy. Uh, it takes a little elbow grease and be able to make themselves a lot safer just by changing some of the the way they do some things.

Lee Kantor: Now, any advice for the folks who are the small guys out there that are using maybe their phone as their main kind of device? They may not even be using a laptop or a desktop that everything’s happening through their phone or through cloud services.

Todd Mitchell: And, and with those types of, uh, individuals is still almost basically the same story. You know, uh, if everything you do is stored in a cloud, um, I would say, first of all, you still need to back up some of that because what happens if they go away, you know, and people tell me, well, you know, Google’s too big to fail. Well, they thought that about Kmart and Sears for decades, too. And where are they at? Um, so I would always keep a local copy, um, whether it’s on your phone or it’s on an external hard drive. And the other thing about those devices is it’s it’s slightly different, but you can still get security software like antivirus or anti ransomware things. Um, you still have to do the same types of protocols of making sure your data is encrypted so that if your phone gets left behind somewhere and somebody picks it up, they can’t, you know, make sure there’s a good, strong password to get into it. Make sure that everything on it’s encrypted so they can’t just pull all the files off of there. Uh, so there’s still those same types of things still apply.

Lee Kantor: And it’s one of those things, like you said, that if you do some of these fundamentals right, then that’s that’s the bulk of it. Now it becomes maintenance.

Todd Mitchell: Right. And I mean, it’s kind of a funny analogy, but it’s also very applicable, I think. Uh, you know, this is like the bear, you know? You don’t have to run faster than the bear. Just run faster than the guy next to you. If you do all the the basic cybersecurity, uh, um, best practices, and you’re going to be harder to get into and they’re going to give up and go find somebody else that’s not doing that stuff.

Lee Kantor: So that that’s how this is working, right? Like, like you mentioned, it’s not that kid in the basement anymore, but maybe it’s a nation state or it’s organizations that are doing this like their job, like they’re walking into rooms and they’re have whiteboards and they’re kind of, uh, engineering some strategies to get into computers.

Todd Mitchell: And a lot of it’s automated. I mean, it’s just like a business owner, right? When, when, uh, you know, I’m not a marketing expert, but I know some of the basics. When you when you’re marketing, you do email campaigns, any email address you can get a hold of, and you send them an email. And if they click on it and open it and they’re interested, you know, type of thing, then you follow up with better emails and things. The bad guys are doing the same thing. That’s what phishing is. I don’t need to target you specifically. I can send out some Viagra ad or whatever the heck it is and blast 10 million people with it. And if half of them click on that thing and I can download ransomware onto their computers, then it’s a win. And I didn’t have to target any specific individual.

Lee Kantor: Right. So they’re doing it kind of at scale. And they just hoping for that kind of lucky break that goes their way or the person that’s not prepared.

Todd Mitchell: Yeah. Because you never know when somebody’s clicking on a phishing attack and they get malware downloaded onto the computer that’s going to search their inbox. You don’t know if it’s a grandma that doesn’t do anything but check, you know, check your email once a month and look at pictures of the grandkids. Or if it’s the secretary at IBM with 10 million, you know, 10 million customers in their database. You know, and sometimes they get lucky. And that’s all it takes is one, one, uh, one bad. Uh, decision or, you know, one. Um, I don’t want to say bad decision. I guess that’s probably a bad way of saying it, but, you know, one wrong move by an employee, uh, and your whole company is at, uh, vulnerable.

Lee Kantor: So what? Uh, let’s give some advice to folks listening. Is there some low hanging fruit a person could do right now? Or in a few clicks that can, you know, protect them a bit?

Todd Mitchell: Yeah, definitely. Um, I’ll go on my soapbox for a second. Multifactor authentication. That is the single biggest thing that can help you, in my opinion. Um, I look at it this way. If for some reason just hypothetical your username and password for your bank account gets out there and it’s published and everybody knows it now, right? There’s 3 billion people on this planet with internet access that can hack into your bank account. If you use multifactor authentication, they got to send you a text code. Now you have like 5 or 6 people that can get access to you and your phone at the same time. So you literally just took your attack surface from 3 billion down to a handful. It is the single most effective thing I know. It’s a pain to have to punch in that six digit code or five digit code every time you get into a website or whatever. But, uh, your bank is going to force you to use it because of their laws. But all your social media, all your utility bills, your work accounts, your email accounts, all that offers multifactor authentication. And I encourage everybody, whether they’re business owners or, you know, forcing the people in their families, whatever. But everybody should be using multi-factor authentication on every possible account, because it really it’s like a deadbolt lock. It’s already on your front door. Why aren’t you using it now?

Lee Kantor: How do you recommend the business people who are kind of relying on remote workers to be maybe their virtual assistant or they’re, you know, they’re helping them in some manner and it’s just, you know, that you want to give everybody the access they need to get to what they need to get to, to do the work to help you grow your business. But you don’t want to be put yourself at risk.

Todd Mitchell: So in those types of cases, uh, I, I would say in most cases it’s possible sometimes it may be a little bit more difficult to arrange, but try to set them up on an admin account, um, where they have their own access. So they have their own username and password they’re using, like for an example like Facebook. You can do that, right? You have your own Facebook page, but you can assign admin to somebody else and let them go in and post for you. And that way if something happens, they’re not they don’t actually know your own password. And if something happens to that relationship and you want to cut them off, you can just go in there and uncheck the box and they no longer have access. So I would say that’s the way to do it for most of your accounts, um, giving them their own access that you can revoke if you want to, uh, as opposed to sharing passwords with people, because that’s really not a good way to do it, because not only do you not know what they’re going to be doing with that password, but if something goes wrong, you can’t If everybody, you know, if you had three people logging into your bank account as you the bank’s never going to know if it was you or not that actually did it. So it’s, you know, you have no you have no audit trail to prove who was in there and when, where if everybody has their own login, then you know exactly who was in there at that time.

Lee Kantor: Now when a new customer comes to you, is it usually because something bad has happened or are they being proactive?

Todd Mitchell: Uh, a lot of my customers are being proactive. I have a lot of clients that are in the financial industry, in the healthcare industry, because they have federal regulations telling them how they have to secure your financial information for all their customers or, you know, your patient files for all the healthcare industry. So a lot of those a lot of those types of businesses know they have to have security. They just don’t know exactly what that means or how to do it. But they know they got to have it. And those are the ones that reach out to me the most. I do have other types of customers, just general businesses that want to beef up their security. Um, I have individuals. I, um, you know, I call it my, uh, my, my crazy stalker ex is ruining my life type of thing. Um, you know where they’re they’re looking for, uh, a little extra protections. And so I work with just about anybody. I’m a kind of. Take a look at what they need and how to do it.

Lee Kantor: But the ideal customer sounds like, are those ones that have compliance, like healthcare or finance?

Todd Mitchell: Yeah, those are the ones that mainly got me into this business in the first place, because people who had a specific need. Um, but the more generic answer to your question, I guess, is I have I deal more in the prevention side. So I’d much rather have a client that I helped get safe in the first place than have the ones hit me up after they’ve already, uh, encountered something, because now it’s, uh, it’s a big, uh, mess that you have to clean up first, and then you got to try to get them safe so it doesn’t happen again.

Lee Kantor: Yeah. So you’d rather I not mail you my, uh, laptop with the, uh, the ransom attack on it?

Todd Mitchell: Exactly. Yeah, it’s it’s one of those, uh, you know, that that old saying an ounce of prevention is worth a pound of cure, and the cost of setting your business up to be safe is way less than the cost of forensics, of figuring out what happened and how and making, uh, you know, and cleaning up the mess.

Lee Kantor: Yeah. And it sounds like once they start working with you, you give them kind of that peace of mind that look, as long as we do what he said, then we’re going to be okay here.

Todd Mitchell: Yeah. For the most part, I’ve, I’ve had, uh, I’ve been working now, uh, I think I’m in what my a little over six years and, uh, I’ve got over 100 devices that I’m monitoring at any given time. And, uh, knock on wood, nobody’s been hacked yet. I’ve had a couple of people who had trouble with their website, but that was something outside the scope of what we were doing. Um, and I’m actually looking at how to, how to, how to fix that so that I can help them with their website security as well.

Lee Kantor: So but that’s a case where if people think like, oh, I think I’ve been hacked, you can assess like, no, you just have a computer problem. Like you can tell the difference, right?

Todd Mitchell: Yeah, yeah, I can go in there and look and find, uh, find out exactly what happened. It’s much, much easier for me to do that if there’s somebody who is already a client because I have software on their computers that will tell me if anything is happening or after the fact, it’s a little bit harder to find it. But, uh, yeah, definitely can go in there and see exactly what’s going on and find out if it’s, you know, if you actually have something on your computer that’s doing it, or did somebody just get your, your, your username and password and get into your account without you knowing about it? Uh, type of thing.

Lee Kantor: And then, um, it sounds like no business is too small for you. You want the small guy?

Todd Mitchell: Yeah. Basically, I think 75% of my clients are solopreneurs working from home on uh, on their with some of them have an office or a spare bedroom or whatever. But about 75% of my clients work from home with no other employees.

Lee Kantor: Well, Todd, if somebody wants to learn more, where should they go? What’s a website? What’s the best way to connect?

Todd Mitchell: Uh, so my website is cybersecurity for for biz. And that’s with the number four. Uh, com and uh, I’ve got, uh, a contact page on there. They can hit me up with questions, or they can sign up for a free, uh, assessment. We can have an hour to to talk. About what? You know, what they’ve got going on and, uh, what they’re looking for, and I’ll see if I can help them.

Lee Kantor: Well, Todd, thank you so much for sharing your story today. You’re doing such important work, and we appreciate you.

Todd Mitchell: Well, thank you for the opportunity.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Veterans Business Radio.

 

Tagged With: Cybersecurity4biz

Building Trust in Restoration: How 1-800 Packout Supports Customers in Crisis

September 2, 2025 by angishields

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Franchise Marketing Radio
Building Trust in Restoration: How 1-800 Packout Supports Customers in Crisis
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In this episode of Franchise Marketing Radio, Lee Kantor interviews Keith McBride, a former corporate executive turned franchisee with 1-800 Packouts. Keith shares his journey from business development to owning a restoration franchise in Philadelphia, detailing how his team helps customers recover from fire, flood, or storm damage. He discusses the challenges of starting a local business, the importance of empathy, building referral partnerships, and managing operational growth. Keith’s story highlights the value of community engagement, strong systems, and compassionate service in building a successful restoration business.

1-800-Packouts-logo

Keith-McBride1-800 Packouts is a content focused restoration company and national franchise. The NW Philadelphia location is the first in Pennsylvania and Keith McBride is excited to be supporting his home town where he was raised and has lived for the past 25 years.

This location supports all of Bucks and Montogomery counties along with Philadelphia and the entire metro area.

When disaster strikes in Bucks and Montgomery Counties, trust 1-800 Packouts to make your recovery process smoother and less stressful. We’re proud to be part of this community, offering expert services in packing, cleaning, and storing your cherished belongings after water, fire, or mold damage.

We handle everything with care, making sure your items are returned in top condition. Our team works closely with local insurance companies and contractors, so you can focus on rebuilding your life while we take care of the rest. With our personalized service and commitment to excellence, you can feel confident that your home and possessions are in the best hands.

Call 1-800 Packouts today and let us help restore what matters most to you, right here at home.

Follow 1-800 Packouts on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Coming to you live from the Business RadioX studio. It’s Franchise Marketing Radio.

Lee Kantor: Lee Kantor here. Another episode of Franchise Marketing Radio. And this is gonna be a good one. Today on the show we have Keith McBride, who is a franchisee with 1-800 Packouts. Welcome.

Keith McBride: Thank you.

Lee Kantor: Well, I’m excited to learn what you’re up to. Uh, for folks who aren’t familiar, can you talk a little bit about 1-800 Packouts? How you serving, folks?

Keith McBride: Sure. So 1-800 Packouts. We are in the restoration business. So if you have a fire or a flood in your house or a storm damage, what we do is, you know, you need to have, you know, the water taken out off the rug. You need to get the walls potentially cut and the furniture and the things in the house are typically in the way. So what our franchise does is we go and we take the stuff out of the house, we bring it back to our warehouse, we evaluate it, we clean it, we deodorize it, we store it. And then when construction is completed on the home or business, we bring everything back to the customer. Like, you know, like brand new. If there’s issues with any of the content, then we can work with the insurance company. We can create what they call non salvage lists and help the customer get what they should get based on their policies.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Keith McBride: So I, I came from the corporate world. I worked for a cable manufacturer. So we were a supplier for cable companies and telcos, set top boxes, cable modems, fiber optics, things like that. I had been in the service organization for years, and the last about ten years. I was a senior director of business development and operations, and what that entailed was, was driving business. And in the last six years that I was there, we were able to drive business from 25 million to almost $200 million. This was a global organization, so we were servicing North America, South America, Europe, Africa, Asia and the Pacific Islands. And we grew that business. Really a lot of it was internal. A little bit was through acquisition, but most of it was through internal. So in that what I, what I learned, I learned how to basically drive and grow a business from that background.

Lee Kantor: So I’m assuming you left corporate and then you were kind of on your own.

Keith McBride: Yeah, I, I left I, I had been helping grow a global organization and helping folks across the globe. I really wanted to start focusing on a community where I grew up in Northeast Philadelphia. I went to school in Philadelphia. In fact, I think only two years of my life, I didn’t live in the Philadelphia region. I now live just outside of Philadelphia in Bucks County. I’d been there for 25 years, raised my family there, and I really wanted to start giving back to the community and helping the community and getting into this franchise allowed me to really help and support my neighbors, my kid’s friends, their neighbors, their parents, and and the other folks in the community that really helped me become who I am and allowed me to raise my kids here.

Lee Kantor: So let’s talk a little bit about the journey to this particular franchise. Were you looking at lots of options? Did you think, oh, I can be. Maybe I’ll just, you know, be a a consultant or I’ll, you know, keep doing what I’m doing in the industry but still be based here. Like, like what were you looking at as options prior to signing on with one 800 Paco?

Keith McBride: I took a little bit of a pause, so when I left that company, I’d been there almost 20 years. I left the company. I needed a break to kind of reevaluate what I wanted to do. So I took a summer off. I looked into, you know, potentially creating a it was a hobby that I have. I like to make beer. I actually started looking into potentially starting a brewery in the area. And I realized that the market really wasn’t wasn’t going to be in a good spot for me to do something like that. So then I started evaluating, well, do I want to get back to the corporate world? Um, do I want to stay in the industry, out of the industry? And I started working with a business coach, really kind of digging into, you know, I knew the cable world really well. But what did I really like about about what I did and what I like to, like growing and driving business. I like the challenge. You know, something was always coming up that was new. And that’s really the driver of what I liked. I looked at about ten franchises when I first started, and I very quickly got it down to three. So I really started looking at those three, you know, looking at the franchise agreements, talking with other franchisees in the area, visiting some folks, looking at, you know, different market conditions. What I would have to do in the local Philadelphia area to get, you know, did I need office space, did I need warehouse space, um, and things like that. And then I really narrowed it down to two. And then, uh, after about 2 or 3 more weeks of, you know, serious due diligence, I narrowed it down to to one 800 pack outs and move forward with them about two years ago.

Lee Kantor: Now, when you made that decision, um, what was kind of the the the thing that that kind of closed the deal for you? What was the the one 800 pack outs? Uh, you know, what kind of was the thing that said, okay, this is the one for me. Like just everything aligned or 80% aligned. Like, you know, these are big decisions. Obviously, your life would have been in a different direction if you chose the other one. Um, so what kind of made the difference?

Speaker4: Uh, yeah. So what I did was I, you know, there were there.

Keith McBride: Were certain check marks I was trying to hit. One was, you know, local. I’d been on, you know, on the global side for so long, uh, taking long flights, you know, sitting in board meetings, kind of growing, uh, large companies and providing support to them. I knew I wanted to support my community, so that was one of the things that was really important. And that’s one thing that I really like, about 100 pack outs is it allows me to help literally my neighbors, uh, when they’re when they’re in a time of need. Um, I also was really impressed with one 800 pack outs, the systems that they had in place, kind of a marriage of of systems and structure and then opportunity. Um, and what I mean by that is they have the tools, they have everything that you need to be successful, uh, from project tracking tools to financial tools and quoting, um, inventory tracking, you know, the things that you need to do your business. Uh, but there’s also a lot of opportunity in that. I could talk to the other owners. I visited a few of the other owners. Um, you know, there wasn’t anything that was hidden there. It was all all wide open. And I still continue to to use that owner infrastructure. Um, you know, a lot of owners have been in it a lot longer than me, so I’m able to kind of pick their brains and and find out some of those details. So I really like the culture, um, and the tool set and, you know, coming from the corporate side of things, you know, I was used to, you know, fairly structured, um, and, you know, they have those tools that that help you drive what you need. But there’s also like just a ton of opportunity out there. And I think the Philadelphia market, um, it’s not oversaturated with pack out companies or content companies. Um, so I thought it was a very good opportunity to be able to drive that, you know, right here in my hometown.

Lee Kantor: Now, you mentioned the importance of local. One of the, um, usually one of the drivers of business in local is you have to kind of go out and, uh, you know, be like a politician and shake some hands, right? You got to meet some people and build kind of that, uh, pipeline for business where they think of you. Um, was that something that you looked forward to doing, or is it do they have systems at one 800 pack outs? That makes that easy?

Keith McBride: I, um, so my prior job, part of what I did in the prior job was business development. So I was accustomed to having the introduction. So I, you know, we had a sales team and they would pull me in and I, you know, I would get introduced to the customer. I would go through the services of the things that we did. A lot of times it was after getting off a plane and staying in a hotel. Um, it’s actually exciting to do it in this local area. Um, I joined a whole ton of networking groups. I’ve, I’ve met a ton of people that way. And sometimes, you know, you find referral sources in the strangest of, of locations, things you would never think or people that you would never think could drive business toward you. Uh, you drive business toward you. Uh, one 800 pack outs provides a a lot of marketing support. Uh, they provide different campaigns. They provide content that I can provide when I go to these networking meetings. You know, I can shake hands. I obviously have the logo, um, and everything, and it’s hard to see, you know, the one 800 pack out logos. So all of that was there and in place for me. All of that marketing materials there in place. The expertise about, you know, in the past we had marketing departments that would do it in the corporate world. Now I had to do all that on my own. So, you know, the marketing team, you know, you do email campaigns, do you do mailing campaigns? Do you just, you know, shake hands and kiss babies? Um, and I think the answer to all that is all, you know, all of the above. And I do like doing a lot of that. I, you know, the networking meetings, the lunches, uh, and growing the local network, um, was definitely supported by 100 scouts. And it’s something that that I drive and I love doing.

Lee Kantor: Now, in your work, um, I’m sure people are contacting you when they’re in crisis because something bad has happened that they need you. Right? Um, are there referral sources, like, are you working with insurance companies? Do you have like, partnerships with, um, you know, kind of the first line people so that they, you know, where they don’t do the part you do, but you don’t do the part they do. So are there kind of referral partners for you in this model.

Keith McBride: And that’s a big part of. Building that trust. Um, so you think about I’ll stick with waters a little bit easier. I’ll stick with water. So buy a pipe bursts in your house. You’re not calling the content guy saying, hey, my couch might get wet. You’re calling the plumber. Plumber goes, stops the water. Plumber looks around and says, wow, there’s a lot of water in this living room. You need to have this taken care of. I have a, you know, water mitigation company. Now, the water mitigation company walks in and looks at it and says, wow, there’s a lot of stuff here. We need to get Keith. We need to get one 800 scouts out there. So yeah, you have to build the relationships with the water mitigation, um, also with the plumbers. And then, you know, it’s funny, the first job, it’s the first time you’re going to be talking to, uh, an insurance adjuster and an insurance agent. So I think it’s really important to have relationships with the insurance companies as well. I want to be known as a trusted source, someone that’s fair. Um, so building the insurance relationship, while they don’t always directly send you business, it’s good to get a reputation. Reputation from the insurance that, you know, I’m a good, reliable source. They can trust my pricing. Um, and that’s something that I have been growing, so. Yeah. Insurance adjusters, insurance agents, um, water mitigation, you know, fire, uh, you know, storm, um, people who support storm rebuilds, you know, all of that. You were driving. And as you grow like I’m less than two months in or two years in. So as I grow, I’m continuing to find new sources. And, yeah, you drive a lot of that, um, myself as the owner. And then, um, I have a business development person. He helps drive a lot of that activity as well.

Lee Kantor: But is that something that when you get the franchise, that one 800 Packhouse has relationships with certain insurance companies, so they kind of open the door for you? Or is this something that in every local market you got to kind of make your own friends?

Keith McBride: It’s a mix. So the Weidner Pack Outs has what they call third party administrators. So they have a lot of insurance companies will work through a third party to kind of mitigate all of the different vendors that they’re going to need to support different disasters that that they may get from a claim standpoint. So, one 800 Packhouse has a relationship with a lot of the third party administrators. They help us navigate. There’s a lot of paperwork. There’s a lot of things that you have to have in place insurance, certifications, things like that. They help us navigate all of that. Um, and then there’s different insurance companies that support different parts of the country. Um, so some of it is local. And then you have like State Farm and Allstate, some others are national so that there’s some relationship there. And then the local folks, that’s something that I would have to drive and I, I, I put together and put on the hat and run around and shake hands.

Lee Kantor: But they give you kind of what you need in order to give whatever that partner is, what they need. So they make it easy for you to to make friends.

Keith McBride: Yeah. And there’s also a lot of training. Like I didn’t have I didn’t work in, in this industry, you know, prior to two years ago, um, I didn’t know the insurance industry. I didn’t didn’t understand the restoration. So there was a lot of training that came involved to to get you up to speed. Like, I have the business side of it. I know how to run a business. I didn’t know a whole lot about restoration, and I didn’t know a whole lot about pack outs and insurance. So, um, they really helped kind of bridge that gap to get me to the point where I could become an expert in those areas and have the intelligent conversation with the water mitigation company and with the insurance, and know all the steps and what you need to do, what you can and what you can’t do in that space.

Lee Kantor: Right? Because you’re you’re your client is so vulnerable. I mean, they’re really looking at you to problem solve here in an area that they have no clue.

Keith McBride: Yeah. Empathy is really important. Uh, when working with the customer, um, they’re typically when I, when I see them the first time, they’re typically stressed out. They had, you know, their, their hot water heater burst or they had a, you know, a pipe up upstairs burst First in their whole entire, you know, first floor and basement or, uh, you know, dripping. Um, so they’re they’re fairly stressed out. Um, and that’s an understatement. So, you know, part of what I have to do is and they’re working with the plumber and they’re working with rebuild and insurance. And like, all these people are all kind of in the house. Um, so I think the important job for me at that point is to let the customer know that, you know, we have them taken care of. Uh, we verify the coverage, make sure everything is good, kind of keep them calm. I always let them know that you know the content. We’re going to make the content portion of this claim as easy as as possible. Um, you know, I work with the insurance. I do everything through that. A lot of times the customer doesn’t even need to see the bill. Um, if they don’t want to see it, I, you know, I deal with it directly. So, yeah, having that empathy for the customer, knowing where they’re coming from, uh, staying in touch with them after, like, you know, we’re taking their stuff and you think the rest of the house, they’re ripping up the rug, they’re ripping out the walls, and then they’re going to rebuild them.

Keith McBride: But their stuff, they wanted to come back the way it was before this, before this event happened. Um, so that’s that’s super, you know, and I’m not just throwing it out and then giving them new things. So, you know, that that’s really important. I have to build trust and rapport with the customer within, you know, 5 minutes or 10 minutes of meeting them, um, or I’m not going to get hired to do that. And, uh, when I did support quite a bit of training around that, how to do that, understanding the fact that, that, you know, everybody’s going to be stressed out, everybody’s home, um, is going to be different. Every little thing that they have is a treasure for them. Um, and it’s really important to understand, uh, that that part of the, um, that part of the process. And then the best thing and one of the things I love about the job is typically when we’re bringing those stuff back, they’re happy their house is back to normal, their stuff is coming back. Uh, they’re usually very, very happy when they get all their stuff back. So it’s it’s a very fulfilling portion of the job.

Lee Kantor: Yeah. Can you talk about maybe that first time that you went in there, got the stuff and then returned it? What was that like?

Keith McBride: Well, scary. I mean, when you when you first jump into something like this, you really don’t feel like you know what you’re doing. Um, because you don’t really know what you’re doing. So you’re driving to the estimate, and, you know, I’m calling, you know, my franchise coach and saying, I don’t know what I’m doing. Help me out here. Um, and they said, all right, you’ve had the training, you know, calm down a little bit. And they were right. You know, I was trained and I was ready. It’s just the first, you know, the first out. Um, but, yeah, meeting the customer. I think that the empathy, um, I was excited because it was very different from what I had done in the past. I was meeting, you know, a customer that had a multi-million dollar company, um, or, you know, they were part of a multi-million dollar company. And we were trying to to provide them services to, to do a new fiber build or something like that, where now we’re working with a customer who’s stressed out. They have, you know, wet basement and we’re trying to get all their stuff for them.

Keith McBride: So, you know, that I think the empathy part of it was fairly easy to bring on, um, because you’re there and you can see it and you can like, you know, depending on the water loss, you can smell it. You can see the issues and and letting them know that that you can you can help them is really good and it’s very fulfilling. Um, and then yeah, bringing it back is like I said, it’s the best part because they’re getting their stuff back. They’re super happy. They’re, you know, they’ve gone through this trial of, you know, a couple of weeks to a couple of months of their house being in turmoil and their stuff not being there. And now they’re getting it all back and they just feel really good. And that yeah, that first one felt like that. And and they all really feel like that. Most of them do feel really good as you’re bringing them back. Um, as we, you know, we do more and more and more of these.

Lee Kantor: Now, is your business primarily residential?

Keith McBride: A big part of it is residential right now. Um, I’m looking to expand into other areas. Property management. Um, where where, um, people own, you know, apartment complexes and things like that. We’re starting to get some work in there. Um, on the commercial side, there’s there’s definitely opportunity in the commercial space. It’s just very different on the commercial side. A lot of times, um, large offices have space to move a lot of that stuff, and we can help and we can support in that. Um, but it’s something that I haven’t started to branch into just yet.

Lee Kantor: Now, when you get the franchise, is it something that you have to have kind of warehouse space to, to put all this stuff and to, uh, you know, fix it up like there’s a, there’s some overhead component to this business.

Keith McBride: Yeah, there’s definitely a lot of overhead. Um, yeah, I had to get I have almost, uh, almost 10,000ft² of warehouse space. The good thing is I have good clear height. Um, so we we store everything in seven foot 7.5ft tall, uh, wooden vaults. And, you know, I want to be able to stack them. So luckily, I have I have room to stack two high. Um, so I got about slightly more than about 18 foot of clearance. I needed 15, so that helps a lot. Um, and then growth is, you know, it’s a challenge once you run out of the space, either you have too much space, you don’t have enough space. So, you know, as you start getting close, you have to start brainstorming on, you know, you have a lease for a certain amount of time. What do you do with the space? Do you partner with some other groups? Um, and that’s part of the problem solving. It’s part of what I, what I love about what I’m doing is just trying to figure out, um, you know, the growth strategy. And I think that’s, you know, it’s a good problem to have. It’s better than the warehouse being completely empty, which it is not.

Lee Kantor: Now, how often does something happen where your services are needed? Like, is this kind of a seasonal thing?

Keith McBride: A little, tiny bit. Um, it’s I had always assumed before starting that it would be, uh, storm related that everything is related to storms. And there’s a little bit of truth to that. Like we, you know, in the Philadelphia region, um, in the spring, early summer, we tend to get really bad thunderstorms and wind. Um, you get some tree damage. So, you know, we get a little bit of a spike not right after the storm. Usually about 5 or 6 days after the storm. Uh, where we’re helping people, where trees may have, you know, fallen, fallen and ruined an attic or something like that. Um, I haven’t seen really a whole lot. You get a little bit of frozen pipes in the winter. Um, but a lot of it is just, you know, in Philly, you’ll have old homes, and, you know, the sewer pipes are old and they may start falling apart.

Lee Kantor: So it’s just like random pipe breaking.

Keith McBride: A lot of it is random, but it’s also like this time of year for whatever. I guess it’s it’s the very end of the summer and kids are going back to school. It tends to be slow, and I haven’t quite figured out why. There’s like a three week period right around the start of school where it’s slow. Um, and then it picks up again in September in like July was a crazy July for us. So, um, yeah, some of it’s weather related. Some of it’s just random. Um.

Lee Kantor: But you don’t get you don’t get the stuff like in the, in California where they know they’re going to have wildfires every year and that’s going to affect and have smoke damage and things like that.

Keith McBride: Yeah. Not in this area. I mean, you get you get Fires. But not like that. Not where it’s, you know, this mass event. Um, I know that, you know, the folks that were out there were very busy at the beginning of the year, um, where they were doing five and six jobs a day, which is insane. Um, but yeah, in this area, you know, you might get a hurricane. The last big hurricane, um, that we had here. I know directly affected us was hurricane Sandy. That was 12 or 13 years ago. Um, so, you know, we don’t get a ton of that, but, yeah, the windstorms we’re starting to get tornados, believe it or not. This is not an area that’s prone for tornadoes, but we do get them every once in a while here. But it’s more around just, you know, the house and things breaking or backups, you know, sewer clogs or things like that. Um, you know, like I said, it’s a mixture of homes that, you know, could be 2 or 300 years old. Some of the homes here, um, a lot of Philadelphia expanded over the last hundred, 150 years. So there’s a there’s a lot of homes with some old, old plumbing, um, and then even some new stuff. We, I tend to see, like old homes that have issues and then brand new homes. You know, the fitting was was bad and it broke after a year or two. So we get we get things like that too. Um, a little bit of weather related.

Lee Kantor: So what’s it been? You said it’s been about two years. Is it what you imagined? Like? How’s it going?

Keith McBride: It’s good. Well, so one of the things I did in the past, and, you know, pat myself on the back, I was pretty good at forecasting. Uh, at the corporate level. Um, I it’s really hard to forecast your first year, which was last year, but this year I forecasted and I’m, I’m doing well. I’m looking to hit I’m either going to hit or slightly exceed what I had forecasted for this year. So that’s really good. Um, my costs are a little bit lower. My cost of goods sold is a little bit lower. So like ultimately the bottom line is probably a little bit better. And it’s projected to do better than I had projected in in November or December when I put my forecast together. So I’m very happy about that. Um, my growth in the last 2 or 3 months has been really, really good. So, you know, really excited about that and driving that and pushing that. Uh, I’ve gotten to the point where I have a team like, you know, when you first start, you don’t have enough work to really have a dedicated team. So I was going out and doing a lot of this work. Now I have a team that does that, which allows me to really focus on on driving the business, putting the relationships in place, um, to be strategic with some of our partners, some of our referral sources. Um, starting to look at, at how do we become more efficient. And then also growth growth, growth, growth is is where we’re at right now.

Lee Kantor: So now are you seeing kind of the fruits of your labor when it comes to the referral sources that now they’re starting to come in with some rhythm.

Keith McBride: Yes. Yeah, it rhythm is probably not. It’s a weird because because it’s um.

Lee Kantor: It’s sporadic. I mean, it’s hard like it happens when it happens.

Keith McBride: Yes, it happens when it happens. I have a calendar behind me that, you know, all the jobs that we have on there are kind of I have them listed on there and you may have like 1 or 2 jobs for next week. But if the calendar is full and you get a call, then you can’t respond to it. So a lot of what we do, it’s almost like being in the fire department where you’re sitting waiting for the fire, and then once the bell rings, everybody runs out and takes care of it. Um, but yeah, what what happens is we had, you know, you start with one referral source and then you may have 2 or 3. Um, in the last 3 or 4 months, we’ve more than doubled the number that we’ve had. And then it’s more opportunities to get that call. And that’s what we’re that’s what we’re driving and we’re expanding those relationships as well. Some of them are franchised locations, some of them aren’t. Um, and you know, our space, if they don’t do content, it’s real easy to have the conversation. Now, they may have another solution for it, but if we can get in and show them that our process can really help them help their customer, and we’re going to make them look better, then that’s typically, you know, if I can get a little bit of money, if I can make you look better and I can help your customer, why not try us? And then they try us and they like what we’re doing. And then word starts getting out. So I think we’re at that point where the word’s getting out. Uh, we’re obviously we’re driving a lot of that activity. Um, and we’re seeing that momentum.

Lee Kantor: Yeah. And you’re doing a good enough job where they’re saying, hey, I trust this guy. Let me. He’s my guy now.

Keith McBride: Yeah, exactly.

Lee Kantor: Now, did you get one territory or how does it work? You, when you were decided to pull the trigger with one 800 packhouse, was there something where you were like, should I get one, two, three? Like, are you doing this as this is my thing? Or is are you trying to build A18 hundred Packout empire?

Keith McBride: Uh, I’d love to have A18 hundred pack of Empire. I’m very methodical. I’m a little bit, um. I’m a little bit. I’m conservative for sure. Um, and how I. And how I build out things. So I want to make sure that we have everything that we need, uh, that it’s the right model, that we’re not going crazy on cost. You know, I could have bought a 50,000 square foot warehouse, but I’d probably be out of money right now. So, you know, you start out small, you make sure that it’s working, you get your processes all refined and then you start to grow. And that’s that’s where I’m at now. I have everything, I have everything set the way it needs to be. We have a really good product. We have a really good process. Um, everybody’s trained the way they need. And then now, as I’m starting to add people, we have a training process on how we do it. Um, we’re starting to add, you know, more referral sources. So we’re starting to get more of that. I bought one territory. Um, and I think this area is really good for for what I’m doing. And I think I probably will expand as, as demand requires is what I’ll definitely do.

Lee Kantor: Right. So you’re you’re just looking for organic growth.

Keith McBride: Yes. Yeah. At this point, organic. Like I haven’t hit everything that I need in my territory. It’s a pretty big territory. It’s two two counties and part of Northeast Philadelphia is my official, um, territory. And, you know, we’ve done a decent job. We’re probably 50%, um, uh, penetration into the territory. So we still have room to continue into the territory. Um, but then once that happens and we’re successfully providing the support and, and the work in those areas, then we’ll start to expand. And it’s probably sometime next year, I would guess is when we’ll start doing that.

Lee Kantor: So it sounds like kind of the metric that matters for you is just keep expanding those referral sources, just get more and more and just serve the heck out of them. And it seems like you’re unstoppable.

Keith McBride: Yep. That’s the goal.

Lee Kantor: And then you feel well taken care of by the one 800 Packhouse folks.

Keith McBride: Yes. Yeah, they’re very supportive. Um, I’ve had a few folks come here. I’ve had, uh, our brand president was here just a couple of months ago. Um, and and it’s funny, he was one of the ones that said, hey, you really need a salesperson. He was looking at, uh, what I had on my calendar. He could see there’s kind of a cyclical where, you know, it was really busy, and then I wasn’t busy, and then I’m busy. And he’s like, the reason that’s happening is because when you’re busy, you’re in the business instead of working on the business. So getting a salesperson and it’s kind of a guy that wears a whole lot of hats. He does sales, he does operations, does a whole lot of things for me, but it allows us to one of us is always pushing and driving and, you know, bringing the in the coffee and the donuts and, and bring, you know, talking to folks about referrals and then, you know, driving those networking meetings, you know, if I can’t make it, he goes, if he can’t make it, I go. Um, and that’s really helping drive kind of the steady, uh, referral sources growing and and the business and and. Yeah, that that helps a lot.

Lee Kantor: So was it hard to identify that right person and get them on board?

Keith McBride: I got lucky, I knew them. I had been working with them through, um, another channel. And, you know, things just happen to work out. And he decided to come over and, you know, I asked him to come over and he decided to come over. And so it’s working out really well. Um, I had prior to that been looking around and it it is difficult to find the right person and the right role. Um, but I got really lucky and, you know, very happy that that he came over and started helping me there.

Lee Kantor: And if somebody wants to learn more and connect with you and, uh, you know, maybe they’re either a referral source or somebody who needs your services. What’s the website? What’s the best way to connect?

Keith McBride: Yeah. One 800 pack out website. Um, if you go to if you click on Pennsylvania in there, I’m the only phone number on there, which is great. So you can click on that and get a hold of me. Um, yeah. It’s probably the easiest way.

Lee Kantor: Good stuff. Well, Keith, congratulations on all the success you’re doing. Important work. We appreciate you.

Keith McBride: Thank you. Lee.

Lee Kantor: All right, this Lee Kantor. We’ll see you all next time on Franchise Marketing Radio.

 

Tagged With: 1-800 Packouts

Fintech South 2025: Jonathan O’Connor with Synovus

September 2, 2025 by angishields

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Atlanta Business Radio
Fintech South 2025: Jonathan O'Connor with Synovus
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Jonathan-OConnor-Fintech-South-2025Jonathan O’Connor, Fintech South 2025 Chair; Division President, Third-Party Payments, Synovus.

Jonathan is a results-oriented Executive, with 25+ years of experience leading sales teams, driving revenue, and identifying operational improvement strategies. Expert knowledge of global payment solutions, e-commerce, risk mitigation, digital currencies, merchant processing, mergers and acquisitions.

Adept at effective communication with internal executive leaders and external partners, building strategic relationships to drive corporate objectives and profit margin expectations. Forward thinker, with unique ability to collaborate with stakeholders driving innovative strategies and product offerings.

Dedicated team leader, with a passion for fostering an inclusive culture for teams and clients, prioritizing effective communication, team production, collaboration and respect. Unlocked staff potential with motivational mentoring and ownership techniques, leveraging inter-company resources to exceed project completion timelines.

Connect with Jonathan on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from Fintech South 2025 at the Woodruff Arts Center in Atlanta, Georgia. It’s time for Atlanta Business Radio now. Here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from ten Tech South 2025. So excited to be talking to my next guest, Jonathan O’Connor with Synovus.

Jonathan O’Connor: Welcome, Lee. Great to be here. And great to have you guys here. It’s such a great event.

Lee Kantor: Yeah. So we chatted a little bit before the conference started. Now that the conference is in is going full bore here, uh, what have you learned?

Jonathan O’Connor: Look, it’s been an amazing, you know, day and a half. I’ve been here as emcee as well. So trying to convince people I’m not from Dublin, Georgia, but from Dublin, Ireland has been an adventure. But it really has been a great, uh, you know, you know, building our team around the power of connection and the innovation of finance in the future. Ai has been central to everything, and it’s amazing to go around to all of our exhibitors and see the amount of Atlantic AI signs. You know, it really is the the power horse of change as we go through. And and we’ve had some amazing speakers as well, you know, as Sean Neville has been here, uh, you know, hoo hoo circle guy who’s now going to, you know, take on the financial, traditional financial institution banks and have an AI agent driven financial institution. So, you know, the innovation has been amazing. Uh, you know, having a lot of our students here as well to the Georgia Fintech Academy has been very beneficial to see the generation, you know, that’s going to come up after all of us, like the Pepsi ad, the next generation. And, uh, you know, we’ve had also some Hall of Fame inductees as well. And, you know, it’s generally been a great, great two days.

Lee Kantor: So now, uh, you you talk about the power of connection and community. Why is it important for Synovus this to be the kind of the lead sponsor of this event. And and and how is this, uh, fintech south and tag kind of really play into the Synovus mission?

Jonathan O’Connor: Yeah. Look, you know, first of all, let’s talk about Georgia and Atlanta itself for fintech. You know, over 300 billion in transactions flowed through it through Atlanta, with 70% of all global payments flowing through the city. In that we’ve got about 260 fintechs and six out of ten of every international large processor as a presence here and as Synovus, we’re we’re you know, we’re glad to be part of the fintech ecosystem in Atlanta. You know, we’re our community is very important to us. And we play a great role there, helping not only the the fintechs, you know, established banking relationships, but also, you know, working with some larger processors as well as they look at their financial needs from a students perspective. You know, Synovus and the third party payments team were very engaged with mentoring some students. In fact, we have four students now from UGA who have launched a pay by bank product, and we’ve mentored those guys and are launching now second week of September in Athens, Georgia, with a coffee store. And we’re immensely proud of that because that’s what it’s all about. It’s all about community at the end of the day and passing back a little bit of knowledge. You know, the older folks in payments have to the next generation.

Lee Kantor: So how does you and your team encourage the Synovus folks, um, to get involved with organizations like Tag or conferences like Fintech South? Like, how is that kind of integrated into the DNA of your organizations?

Jonathan O’Connor: Yeah. Look, I’ve been very lucky from a from a leadership perspective to have our, our, our COO and CTO, both, uh, board members of Tag, uh, Zach Bishop and Vikram Ramani. So having those two great leaders in Tag and then giving me the opportunity to represent Synovus as headline sponsor at Fintech 2025. In addition to the MC has truly been great. In addition to that, Synovus has always supported not only Fintech Atlanta, uh, but also the ATC, where we’re we try to be influential from a policy perspective. You know, we’ve we’ve had representation for interchange, the interchange debates we’ve had we’ve also spoken and and also tried to influence around surcharges. So, you know, the bank itself is is always here to support and payments is is so critical to our relationship with our customers. You know, the bank will primarily drive loans and deposits. But you know it’s it’s like businesses like third party payments that we we drive merchant services and sponsorship. We drive non-interest revenue for the bank. And that’s a key component as well.

Lee Kantor: So what would you say to the folks out there, maybe the young people out there that are considering a career in finance, in fintech? Um, are you bullish about the opportunities for the next generation of, uh, you know, leaders?

Jonathan O’Connor: Absolutely. As I said, mentoring some some students recently was really an eye opener for me to to get involved. And I suppose the next generational turn in payments, we’re at a pivotal pivot point again, where a lot of the payment tools will reformat itself with AI, for example, the payment page, uh, you know, the the shopping carts and e-commerce, you know, we now see a gigantic AI. Ah, you know, we’re all blessed with these new terms, ambient commerce they’re also talking about. But we really feel that, you know, the new frontier of payments with AI will bring a new skill set. And I think an amazing challenge and opportunity for the next generation.

Lee Kantor: Now, what about the, you know, the slowness of some of the enterprise organizations and these, um, legacy companies to adopt digital payments and, uh, you know, move away from, you know, hard checks when their consumers have seemingly already pivoted towards a comfort with digital.

Jonathan O’Connor: Yeah. Look, I think people are people are happy and people are creatures of routine. So I think, you know, people who like checks will use checks. People who like ACH will use ACH. People who take out money from ATMs will take money out from ATMs. But as we think about payment acceptance, we think about everything moving to our phone, we carried around and unfortunately we look at it for so much during the day. You know, payment is now part of a digital wallet, and I really believe the future will see everything move to a digital wallet. It’ll move away from a plastic instrument or a paper instrument, and you’ll have everything through your digital wallet. So, you know, it always amazes me as well. When I used to watch my kids play video games and all they do is collect coins all the time. They’re they’re already trained for digital coins. And we have to mention stablecoin. We have to mention crypto Because as you marry at digital wallets with digital coins, you know that is the future. And I think we will see a huge uptake in digital wallet usage over the next, the next 2 to 4 years.

Lee Kantor: So do you. So you think that this is going to be kind of a a gradually then suddenly experience, or is this going to be just slow kind of drip until, uh, you know, I guess it just changes formally.

Jonathan O’Connor: Yeah. I think it’s already happening. If you, if you, you know, when you, when you go to to shop now or go to go to eat out, people are using contactless payments. So they’re already touching their phones. They’re trying to get over the terminals to make it connect. And that’s the first evolution here. The next will be, you know, the wallet will recognize you’re in the store and you’ll be able to connect things. And then we get into the scary side where the AI agent will be online, and we’ll do all the shopping for you, and we’ll select the best payment type to use in your wallet. And hopefully we’ll have some involvement there. And but I think it’s all happening. So you know. Certainly I think the train has left the station.

Lee Kantor: So now in, um, how does Synovus kind of, um, serve their different clientele? So you mentioned, like there’s obviously banking clients where you have people coming in and, and using banking services, but then you have these other kind of services in and around fintech. Are those customers kind of lead gen for the other services like, like which comes first, you know, the chicken or the egg when it comes to a Synovus customer?

Jonathan O’Connor: Absolutely. So, you know, we we primarily you know, our CEO is very passionate about people buying off people. And we lead with our commercial bankers. We lead with our branches. And, you know, we’re very much a community people driven bank. So by doing that the the relationship normally starts with a loan or a deposit or some type of, you know, commercial relationship. And then we’re probably what I position a value added service to that relationship. The banker will introduce the merchant services team and then we will We will hopefully earn the right for their business to enable their payment acceptance online, or even in a store or restaurant or shop.

Lee Kantor: So it starts with though the human to human interaction, maybe at a branch or a call from somebody from a branch.

Jonathan O’Connor: Absolutely. I’m a big believer in people buy off people. And I think if we if we stick to that simple mantra, you know, you earn the right for business and you you earn trust. And, you know, I also believe in the power of community. Since I’ve since I’ve started my career at Synovus.

Lee Kantor: So now you mentioned, um, stablecoin and crypto and things like that. Um, are you seeing an adoption and a comfort with that, or are we still at the beginning stages of that?

Jonathan O’Connor: I think we’re at early stages. You know, I what’s happened, probably the most positive elements is regulation. You know, we’ve had some large movements in regulation this year with the Unity Act and the Genius Act. So regulatory environments need to catch up with the technology. That’s the first thing that needs to happen. But I think there’s already snippets of where crypto or a stablecoin can be effective. We think international payments is one area you’ll be able to make payments a lot faster internationally with a particular coin and and around not only the coin or the stablecoin or the crypto. If you married out with a blockchain, you’ve got a lot stronger security. You’ve got a lot more, um, you know, control around the transaction and knowing where the funds are moving. What we need to happen now is in parallel that that the AML, BSA compliance regulatory environment kind of catches up with the technology because it’s not effective unless we can, particularly for for a financial institution, we need to minimize residual risk, operational risk and reputational risk.

Lee Kantor: Right. It’s one of these things where the consumer is just expecting speed, and then there’s so much you have to take care of when it comes to compliance and security.

Jonathan O’Connor: Absolutely.

Lee Kantor: And to marry that and balance that is tricky. I mean, the bad guys are paying attention to, right?

Jonathan O’Connor: They really are. As we evolve here, the bad guys are normally one step ahead. Yeah.

Lee Kantor: So if, um, when it comes to tag, what do you see kind of in the future of maybe this event or just in tag in general as, uh, tags looking to expand beyond just Georgia, but maybe be a leader within the the southeast region?

Jonathan O’Connor: Yeah. Look, I think there’s a couple of things. One is to, you know, continue supporting the next generation, our students. It was great to have such a great presence of our students here this year. I think they’re the they’re the DNA of what we all do for the future. Collaboration is key as well. We’ve we’ve had some, you know, representation here from the UK and Europe, which was great to see. And also for some other states. I met some people from Canada and, and also from, you know, out west. What really struck me as well was how do we glue the payment innovation in Silicon Valley with the traditional payment rails in Atlanta? And that’s something I’m going to have a good conversation with Larry about, because I think that’s something we should think about for next year. Is there you know, there’s so much great innovation on the West Coast around payments. How do we tag and fintech Marriott, maybe for some of our event next year now?

Lee Kantor: And also the opportunities kind of marrying some of the stuff that’s happening in Asia and internationally as well. I mean, it’s a big world out there.

Jonathan O’Connor: It really is. I agree. And, you know, from a regulatory standpoint. You know, Europe probably has they have their own AI act now and their crypto act has been in play. And there’s also some very interesting stuff happening here in Georgia. There’s the merchant acquiring limited charter uh license which the state issues. And that’s attracting a lot of fintechs into Atlanta. Fiserv was just granted that stripe was just granted that. And what that allows is it allows a company essentially process Visa and Mastercard without having a bank, but they can’t be a bank, so it gives them a lot more control on their payment ecosystem. I would I expect to see a lot more international inbound company setting up to avail of this license. So I think from an international perspective, we should see a lot of that movement over the next 12 months.

Lee Kantor: And then what do you see or hear from the folks you know internationally? How do they feel about Atlanta? Are they as bullish about Atlanta as the folks here in this room?

Jonathan O’Connor: Look, they love our airport. Number one. We can go anywhere. We can arrive anywhere. So that’s the first thing I love about Atlanta. Atlanta is a great transient city. And you know you’ve got a great mix of cultural people. In fact, my team, you know, if I look at the I’ve got four leaders and three of those are are not from Georgia. And sometimes I’ll be at a meeting said I work for snow was Bank and they’re saying is that the bank in Georgia. They’re confused. So you know I like that there’s such an internationalization feel here. Uh, you know, we’ve got good taxes, we’ve got great support systems. You know, we’ve got all of these great associations to help people get set up here. So I feel very confident. Only to see, you know, what’s going on recently with the amount of land purchased by Amazon for data centers. And, you know, some of the some of the larger companies setting up, um, headquarters here. You know, we we definitely are pivoting back into a leadership position here.

Lee Kantor: So if somebody wants to learn more about Synovus, uh, where should they go?

Jonathan O’Connor: Sure. You can go to our website, Synovus Comm, or you can also email me at Jonathan O’Connor at Synovus. Com.

Lee Kantor: Well, Jonathan, thank you so much for all you do for this event. And and your work with Tag and what you do in the community. It’s very important and we appreciate you.

Jonathan O’Connor: Thank you very much. And everyone have a great day.

 

Tagged With: Fintech South 2025, Synovus

Clarity, Confidence, and the Future of Leadership

August 29, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Clarity, Confidence, and the Future of Leadership
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On this episode of High Velocity Radio, Lee Kantor welcomes Tami Imlay—International Women’s Achievement Coach, CEO of Tami Marie Coaching, and host of A Leader’s Purpose Podcast. A former U.S. Air Force Captain turned master coach, Tami helps leaders and entrepreneurs find clarity, confidence, and purpose so they can create lives of impact and joy.

Tami Imlay is an International Women’s Achievement Coach, CEO of Tami Marie Coaching, host of A Leader’s Purpose Podcast and an Enneagram Expert. With a background spanning military service, therapy, coaching, and corporate training, she helps ambitious, high-level leaders and entrepreneurs gain clarity on their true calling, transforming their success into a life of impact and significance. Drawing from her own journey of resilience, she empowers women to step into their purpose with confidence, strategy, and joy.

Growing up on Air Force bases across the world—including Japan, Italy, and England—she learned the value of adaptability, leadership, and service from an early age. She followed the path of excellence, earning a BS in Information Systems at Auburn and an MBA in Organizational Management at University of Phoenix as well as participating in ROTC during college.

Rising to the rank of Captain in the U.S. Air Force, she later stepped away from military life to focus on her family. When her husband was tragically killed in action, she  faced an identity crisis that led her to rediscover her purpose. She pursued a Master’s degree in Marriage and Family Therapy but soon realized her passion lay in coaching—helping others focus on their future rather than being bound by their past.

Now a Master Certified Enneagram Coach and Master Certified Neuro Coach, she has spent over a decade guiding women to embrace their strengths and align their experiences with their purpose. She is a sought-after speaker and corporate trainer, partnering with Tulsa Technical College to provide transformational leadership development. Her approach combines intuition, empathy, and strategic insight, equipping her clients with a clear roadmap to fulfillment and a lasting legacy.

Beyond her work, she is a devoted mother to two teenagers, whom she homeschools while traveling extensively and immersing them in global experiences. She finds joy in gardening, raising chickens, and cheering on her son and daughter in their sports endeavors. With a heart for adventure and a passion for seeing others shine, she is dedicated to helping women break free from limitations, step into their God-given purpose, and create lives of deep impact and joy.

Connect with Tami on LinkedIn.

What You’ll Learn In This Episode

Building a legacy of leadership: Blueprint for high-level entrepreneurs and leaders

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here, another episode of High Velocity Radio, and this is going to be a good one. Today on the show, we have Tami Imlay, who is with CEO of Tami Marie Coaching, host of a Leader’s Purpose Podcast, and an Enneagram expert. Welcome.

Tami Imlay: Hi. Thank you so much for having me.

Lee Kantor: That is quite the resume. Before we get too far into things, let’s talk. Start with your coaching. Tell us a little bit about your coaching practice. Who you serving and how you doing?

Tami Imlay: Well, this has been a journey. And as anything um, it’s been a process. But I serve high level leaders, those who are ambitious, those who are go getters and help them figure out how to combine their There their love for what they do. How to bring in their core motivations and self-awareness and really get the life that they want. So it’s not just achievement, but it’s also fulfillment and legacy as well.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Tami Imlay: Okay, well, let me take you back 13 years. 13 years ago, I was driving home from a four year old birthday party, and I was in the window. I was your typical, like, high. Well, type a mom. Like, I had just gotten out of the Air Force. I had two toddlers, and I was in the window of time of getting the kids home, getting them fed, and getting them through nap time. And most moms know that if you miss the window, then you’re done for the rest of the day. Like everything’s going to be more challenging. And well, I got home, started doing the things that I needed to do, and I got a knock on the door and I was like, who? Who knocks anymore? Who drops by? And I opened the door and there were three men in uniform. And at that moment I realized what was happening. My husband was on deployment and this was actually his first operational deployment. He’d been gone for two weeks. Two weeks in eight hours, actually. And I got the knock on the door telling me that he was killed in the line of duty. And that sent me on a a discovery like I it it broke me. But it also created this new fire inside of me. And what I, what I felt is I lost who I was. I not only lost my husband, my best friend who I went to high school with, lost the father of my child. But I also lost who I was in that moment because I was no longer a spouse. I was no longer a wife. And so I was like, okay, what do I need to do? Be in the action oriented, be in the gut instinct person? I am like I wanted answers.

Tami Imlay: I didn’t want to deal with emotions. I wanted to just get through it. I wanted to work it out. And so I started on this journey and I became a therapist because I was like, you know, that’s what you do. You become a therapist if you, uh, you are trying to work things out and which was great, which helps me. And then I realized when I moved from California to Oklahoma that I was really it wasn’t the the past that I really wanted to help people with. I felt my calling was really to help people with the future, help them get what they want and who they are now, because we we go through these things that shape us and we have two choices. We either allow them to make us bitter, we allow them to become not only part of our identity, but our whole identity. Or we take it and we’re like, okay, what can we take from it? Where can we go grow through it? And who am I because of it? And when I realized that that’s really what I wanted to help people do, and specifically like high level people, because who don’t slow down to figure things out. We like typically we bulldoze through and we just figure it out and stay busy until things fall into place. And that doesn’t typically work. And so that’s what I do, is I help people navigate these life defining moments in their lives, whether it’s life, whether it’s business, whether it’s family, and just help them take what they’ve been through and use it to become who they are meant to be.

Lee Kantor: So in your mind, you see, like that’s a line of kind of delineation between therapy and coaching is therapy is more backwards looking and coaching is more forward looking.

Tami Imlay: Yes, 100%. And this is um, this is one of the things that you, you learn in therapy because we always it’s working on, um, identifying and, um, coming to grips with or understanding the past. And I loved that work. And then I would get to the point of, okay, now we’re at health. Now it’s like we get to look forward. And that’s like ethically, that’s when we’re supposed to, you know, well, break up with them. That’s when we’re supposed to send them on their way. And that’s the part that’s like, this is when the real work starts. And so yes, that is the that is the delineation. That’s the moment of where coaching happens. And we no longer work on therapy.

Lee Kantor: Did you have a coach to kind of see it and feel it for yourself and have that realization? Or like how did how did kind of that evolution happen for you to say, okay, you know what, the therapy thing is great for a certain person at a certain time, but maybe there’s something that can be more focusing. And then you found coaching. Like how did that kind of evolution happen?

Tami Imlay: So multiple things happened. One is when you change states you have to start your therapy process all over. Um, I was already feeling some tension. Um, and, uh, oddly enough, my ethics are higher than the government’s ethics. And so there was a couple of things that I really didn’t agree with in therapy. And I have a mentor who is a coach who was a therapist, and she’s like, Tami, what you’re talking about is coaching. And I was like, no, because in the therapy world, Worlds. Unfortunately, coaching is looking is really talked down upon because those are the people who can’t hack it as a as a therapist until you find out what it really is. But yes, like I had someone who walked me through and then I, um, well, you’ll know from like, I take lots of classes. I want to understand. I want to, you know, I’ve done a lot of things because I don’t know a lot of things. Like, that’s when I find something I don’t know. Then I just like, let me learn about it. And so I dove into understanding coaching. And the more I realized how they really partner together and they’re not, you know, one is right and one is wrong. It’s how they work together and how sometimes you need therapy. But a lot of times what you really need and what you want is coaching and helping you move through what’s going, what you’re what you’re going through.

Lee Kantor: So part of kind of this evolution for you, it sounds like you were just trying to find the best outcome for your client, and you were kind of agnostic to what that whatever that is, is. Um, so this was kind of helping you, um, deliver that type of, uh, outcome that in a more efficient way.

Tami Imlay: 100%. Like when I embraced coaching and I. And really, um, I started doing Enneagram work. And with the Enneagram, it’s really talking about your core motivations, why you do what you do. And when I saw the power that coaching had, I was working with a client. And after three sessions, she says, Tammy, I have made more transformation, more growth, more process progress in the last three sessions than I did in five years of therapy. I knew I was on to something and I dove in completely.

Lee Kantor: So let’s talk about the Enneagram. Uh, to be honest, I hadn’t heard of this until I was listening to a podcast with Amy Poehler, and she mentioned it, and she’s a super fan of it. So can you explain it to a person who doesn’t know much about it?

Tami Imlay: Yes. So there’s there’s a lot out there If you start googling it, you’re going to find all kinds of information. And there’s a lot of things that we, um, well, we dub the trend diagram like a bunch of memes and things because there are aspects of the Enneagram, which as a whole it is nine types is what Enneagram stands for in Latin, and I believe it’s Latin and it’s really just nine. The best way of thinking about it is you have nine people who do exactly the same behavior, but for nine different motivations. So it’s the why we react, how we do instead of like the behavior that we that we do. And so it’s really understanding our core foundation why we do what our brain filters through, what, um, childhood memories and childhood, um, concepts and beliefs that we caught because it worked in what our motivation is. So I am a type one. I’m an approver improver. It used to be called the perfectionist, and then they realize that it’s really not even perfection that we’re looking for. It’s really we just want to improve things for people. And so, as you can imagine it, you know, it’s not always great to try to tell people what to do. Um, and that’s the other part of the Enneagram is we we first start looking at the negative because as humans, we have that negativity bias that we understand and we we relate to. So by understanding why we do what we do and understanding that, like I as the improver, I can walk into a room and I can see all the mistakes, which again, not a great party trick, but by understanding that and by understanding even how I grieved the fact that once I realized that I was trying to do grief well, instead of just, and I was trying to do grief right, instead of just following the process by understanding that I was able to step back and look at what what I really need instead of what my gut reaction was.

Tami Imlay: And so this is just a lens. It’s just a, a a mirror into our core soul of how we respond to things, how we react to things, how we see the world. And then it gives us this idea of like, doesn’t put us in the box, but it steps us out of the box. So now we can make the changes to be who we really want to be. And so I know that not everything or everyone needs to be improved. And so I can really lean into if I’m if I am looking at things through the eyes of, oh, how can I make this better? And this is not a situation or a person that needs to be better. It is. It’s like gives me that moment to say, okay, let me stop with my reactions and let me really be intentional about listening to listening to others. So it’s just a lens that helps us understand why we do what we do. Like it’s really that simple.

Lee Kantor: But is it something that, um, if I take an assessment and I, um, get they identify, um, what my type is, is it something that’s static, or is it something that can change over time?

Tami Imlay: So this is this is another beauty with within the Enneagram. So first of all, a lot of the assessments people don’t tell you how to take them. This is the one personality assessment that really does come with instructions. Like really when you answer the questions you’re supposed to answer when you were when you were in your 20s. And that’s because as we age, typically we become there’s more gray area. We learn that the world is not all black and white, but when we’re in our 20s, it really is a like this is my belief. This is the hill I’ll die on. This is what I see as right or just or, you know, that’s how you understand the world. And so it’s, it’s something that your, your number does not change. But the beautiful thing of the Enneagram is it gives you a path to growth. There’s, as you can see, the symbol. If you look it up, it’s like a circle with a bunch of random lines there. So seemingly random lines, and those are all paths to stress and health. And so it gives you a understanding and you say, okay, no, I’m I am acting out of stress right now. What do I need to do? How do I need to take care of myself in order to move to growth? So to answer your question, it is static in that we are the same number. It is nature versus nurture. It’s what the lens that our brain collects data, but it also doesn’t keep you there because it gives you that. It opens the the world up to you, to what’s possible.

Lee Kantor: So once you identify your number and and the meaning behind that, how does that help you moving forward? Like what? How do you take that and kind of activate it to to help improve your situation?

Tami Imlay: So the first thing you do is you come to grips with everything that you read that’s on the negative. Like you look to see because most people, when they see it, they’re like it is. They don’t want to share it because it’s vulnerable. First thing you do is you look to see what the negative traits are, because typically those are the things that you may not love about yourself, but then you get to start looking at them as, how have they served me? How have they helped me grow? And so by just understanding, bringing things to light of why you do what you do again, as an approver, if I like. Well, I have two teenagers. Um, one of the chores that they have to rotate is cleaning the kitchen. And I am pretty nitpicky when it comes to the kitchen. There’s a lot of the house. I’m a homeschool mom, so we are. We are not ever like company ready. But I’ve chosen, through my understanding of the Enneagram and my need to have things right that, you know, kindness and relationship is better than having a spotless house. And so but with the kitchen, there’s things there’s always things that you can do to make it look better. Like you can always wipe down the counters. Um. It drives me nuts when there are. I don’t mind dishes in the sink, but I don’t mind like dishes outside of the sink.

Tami Imlay: But with the Enneagram, what I’ve understood is like, okay, well, first of all, like 17 and 15 year olds do not even see the dishes next to the sink. Like, though they are materialized there and they’re physically there. They don’t see them at all. And it’s given me that grace to say, okay, is this something that I need to deal with? Is this something I need to bring up or. And do I get super nitpicky with them? Or do I choose grace because I understand they’re 15 and 17, that they did what they thought was was good, and now I say, okay, well, I’m choosing to choose in the relationship instead of making them get up in the middle of the night and fix it, which is kind of what my parents did to me, is if you didn’t finish it, you they woke you up and you had to finish it. And so just that idea of now we know what we’re doing and we get to choose a different response. I don’t have a knee jerk reaction as. As often when things are not going my way, I have an understanding of, oh no, this is my natural tendency. But this is how I want to respond in this situation. And so it gives you that that ability.

Lee Kantor: So now how do you kind of incorporate this? Um, the Enneagram into your coaching. Is that something that happens right at the beginning, that you try to help a person understand where they’re at, and you can use that as a roadmap for how to help them, um, get the outcome they desire.

Tami Imlay: Yes. So that’s probably one of the first things we do is and there’s I have several clients who we start with that and then they don’t want to go any further with the Enneagram than the core motivations. And really, you don’t need to. It’s not something that I, I will dive deep with unless someone’s really interested in it. However, once you understand your core motivations and your core desire. So that’s the first thing we do. Because if you understand what? Lindsay has been driving all of your decisions up until now. If you understand the the limiting beliefs that you have, then you get to put them together and you get to decide, do I want to keep them? Are they serving me? How did they serve me and how do I really want to be now? Like, who am I in this next phase of life? And so I love it so much, um, to do it right off the bat, because when it gets down and dirty, it gets to the, the like core of a person and it breaks that barrier of like, I don’t know what’s going on. I, you know, the I don’t know how many times a day do we stop ourselves saying, I don’t know. Okay. Well, if you did know and if you had a tool that can push past that and be like, oh, I see I’m in stress and I don’t want to be in stress anymore. And with that path to growth, it’s like, okay, now we can take action to start changing that.

Tami Imlay: So I find that by working with the Enneagram as the first thing I do with my clients, it really accelerates our our our program together, our product together, our time together. And it really helps them get the results immediately. Because once you bring things to light, even these things that you feel are your weaknesses. A lot of times understanding how they are actually strengths and then embracing them is a way to, um, well, shift your team, shift your leadership, shift your even the things that you’re doing and your the way you relate to other people. And so yes. So long story short, yes, we start with the Enneagram. We talk about core motivations, your core desire. Because one of the things I talk about as an Enneagram, one as the improver, it’s because I want the world to be the best possible. Like, I want my my kids to be the best version of who they’re who they are. Like, I want people, my clients, I want the best for them. And a lot of times it takes this self-awareness on my part that what I believe is best for them may not be. And so, as with the Enneagram work and with the clients work is they get to see that themselves. Oh, I just had a client who, um, he is an Enneagram six, a loyalist, and we were talking about because he he brought up a subject, a situation, and he’s like, he’s just so disloyal.

Tami Imlay: And I was like, why? Why is he disloyal? And I was like, well, he’s like, well, because he’s not he’s not acting in a loyal manner. I was like, okay, well, let’s first define terms. And I was like, you write what you’re what loyalty means to you. And I will write the definition of loyalty. And we did this and we I, I read mine first. And he’s like, that’s not how I define it. I was like, oh, well, how did you define it? And we started this conversation. And the revelation he had in that moment is the person who he was working with, his employee, his team member actually didn’t even understand, like he was not looking through the lens of loyalty. He was looking through the lens of data. He was looking at like, this is not the right, the right outcome. And so it may have been a similar words that they used, but loyalty to his employee was making sure that the result was right for the organization versus the to the person. And so just having that revelation completely changed how he related to this employee. And now he can by having that revelation, having that understanding, he comes to him with data questions versus people questions. And so it just changed the whole team dynamic when he realized that not everyone sees the world through loyalty or even has the same definition as him.

Lee Kantor: Yeah, I would think that having this kind of the structure of the Enneagram at the heart of what you do, at least then there is an agreement of terms, and then people are kind of calling the same things. The same things. Uh, and that that could increase clarity and communication 100%.

Tami Imlay: It’s so much clarity happens when we just understand because even like success, how you define success and how I define success and in fact, like how I define success in my 20s is not how I define it today. And so by even ourselves having the how do I define this? What is my value and what does it mean to me now helps us bring clarity to what we really want and who we really are.

Lee Kantor: Now, what are your clients struggling with right before they pick up the phone? Or get on the internet and contact you? What is typically the the pain point that they’re going through, where they where they raise their hand and reach out.

Tami Imlay: Typically there’s there’s a couple of a couple of ideas, a couple of issues here. But the main one is, is that there’s a there’s a change, there’s a shift, whether it is a promotion, whether it’s a loss, whether it’s they’re navigating some pivotal moment in their life. That and they come to the idea that I don’t know what to do. I don’t know what my next steps are. I have confidence in I, I know or I did know, but now I don’t. And so, um, what I do is I, I help them with whatever they’re bringing, whatever they’re bringing to me. And typically there’s an unknowing I’m I’m feeling stuck. It’s not typically a burnout because they may be exhausted, but high level leaders don’t identify with burnout really. Like they have to get really bad before they’re like, oh, I’m burnt out. They just keep going. But when they feel unfulfilled, when they feel that there’s a pivotal, a big shift in what they’re doing or their future, and they don’t understand what it is or what it could mean, that’s when they typically come to me.

Lee Kantor: Now, are they typically are you the first coach they’ve ever worked with or are they moving from a previous coaching experience?

Tami Imlay: So this is interesting because I would say it’s half and half. Um, and really they look at coaches, many of them have had like leadership training. And so they consider me as the next level of leadership training. And then I introduced them to coaching. And so understanding we start with the basics. But um, and then but they’ve had because they’ve read all the books, they are they’ve gone to the classes, they’ve done the webinars, they’ve done the trainings. And still they need that personal step. And then that’s when they contact me and they again, they they look and they’re like, oh, I just it’s just the next step of leadership training. And then I get to introduce them to really what coaching is now.

Lee Kantor: Are do you kind of lead with the Enneagram as kind of a hook for them, or is that something that you deploy as a tactic after you started working with them for a beat?

Tami Imlay: So I don’t I don’t lead with that typically. Um, when I do workshops for teams, like I have one coming up and we’re doing an understanding of core motivations and how understanding your core motivations can help the team dynamics. So I kind of pull out elements of the Enneagram. But people, when high level leaders come, when high capacity people come, they are ready for another strategy. They want, you know, tell me what to do and do it. And so I want and I try to break that mold because it’s really not what you do. It’s who are you becoming. It’s less of the action you need to take because all these people are Uber successful and they’re still feeling like there’s something missing. And so we get to step back, we get to and a lot of times, you know, it’s called imposter syndrome or um, different things similar to that. But we get to step back and um, and I just ask them a couple questions. First, get them understanding that they actually know themselves more than they realize. Or maybe they haven’t actually listened to the things that they’ve been saying. So we record all of our sessions because of that. Even our even the discovery calls, like the sales calls, which I don’t really enjoy, the, you know, actual term sales calls, but, um, it’s that that journey of let’s, let’s talk strategy, but then also let’s lean in with, you know, what does that mean to you? And if you could define more so we start defining terms and things. So no, I don’t lead with the Enneagram. But I do talk about okay, if you understand at your core what the purpose of self-awareness. And because when you are self-aware and you have those core motivations, then confidence can come whether you know what’s about to hit you or not.

Lee Kantor: Now, when they’re, um, they’re working with you and they see a change, is it something that is do they feel like that it was something that you helped them bring about, or was it something that they uncovered in themselves?

Tami Imlay: My goal is to help them uncover it within themselves and know that it’s always been within them. Um, I, I love having like, watching and being part of the journey of the aha moment of having them realize that they are the confident leader, they are the aligned leader. They are the person who they’ve always thought and always wanted to be. They just haven’t embraced it yet. And so I my goal is to really help them embrace that they are competent and confident and they have the foundation even without me. Now with that, there are times like I, I was working with a client, um, and he sent me a message today talking about, like, these are some things that are changing. My people are really uncomfortable with it. Is this a good thing? And I was like, well, what do you think? And so my goal is to really remove me from the process because though I’m, you know, I’m the coach and I don’t have all the answers, but I, I ask pretty darn good questions. And my goal is to help you see that you don’t need external validation, that you have it within you already. And so to answer your question, it is my goal is to help you embrace your awesomeness.

Lee Kantor: Now, are you working primarily with that one leader in the organization, or is the leader hiring you to work with their team or their organization as a whole? Or do you do some of both?

Tami Imlay: I do both. And so typically first steps like I will work. I’ll do like a workshop series I go in for um, they’ll hire me for like a, you know, 2 or 3 times I have, um, coming in October. I’m doing a six session series on communication with the team. And, um, but then from there it’s typically like, okay, like, I have a leader who really they’re in the right spot, but they’re they’re floundering. Or, um, my favorite is to work with leaders who are okay, I know I’m good at what I do, but I don’t know why. I don’t know how to keep doing it. And so if they want to take it to the next level that’s in the Enneagram work does wonders with that as well, but I do a mixture of both. I love one on ones, and I love working with small teams and just watching watching those light bulbs go on about like why things happen the way they do, um, within them. So I do a mixture and I really love one on ones, but I also love doing workshops and, um, in a group as well. And just like starting to turn on those light bulbs to what’s possible when you look at who you are and why you do what you do.

Lee Kantor: Can you share a story? Or maybe one of the teams you work with, maybe share what the challenge was that they brought you in for initially, and how you were able to get them to a new level, obviously. Don’t name the name of the organization, but just the challenge and then, uh, how you were able to help them?

Tami Imlay: Yes. So I work with well, it’s in the hospitality industry. It’s a well-known, um, a well-known hotel. And their, their leader, their GM brought me in because they had a lot of new leaders in director positions. And basically what was happening is they were everyone was trying to embrace their position, which caused tension in the in them together. And so as a leadership team, they were still so focused. They were like they had silos and they were not communicating well. And so one of the things he did is he brought me in. So that way we can talk about and again, like we talked about defining terms. First thing we did was start to define the terms. So that way they can start communicating better together. When we understood okay, what is the ultimate mission. And then the department’s mission and see how each of them play a part. Operations can’t work without HR and HR can’t work without operations. But seemingly like they have different missions. But they really didn’t. And so, um, what what we did is we broke down and we got everyone on one goal, one mission for the organization.

Tami Imlay: And then we broke it into how does your department play into this? What is your role in this department? And then say, say operations. And then how can HR help you achieve your goal? How can hospitality, um, work to achieve the operations goal? But by bringing the team together and realizing that they have one common goal, that they’re not in competition with each other, that they work in tandem, then at that moment, and really, it took the first session, it started, things started changing, and I would get texts from multiple individuals being like, I didn’t realize that I was so focused only on the numbers and that I was hurting hospitality because their theirs are the people and the experience. And so that’s what we we do is we break down. The issue was communication, the silos, the the using one definition, one term, but having multiple definitions based on the different organizations, not organizations, the different departments. And so we just broke that down. And then we got to build it back up together. And so now the team is flourishing.

Lee Kantor: And when they realize they’re all on the same team, it’s amazing what can get done.

Tami Imlay: It is. And then realizing that there’s no competitive advantage by you succeeding and the other department. Not like if you both succeed together then you can crush goals even faster, right?

Lee Kantor: Everybody wins.

Tami Imlay: Yeah. The. I love the saying that rising tide raises all ships. It’s like it really does. We don’t need to compete.

Lee Kantor: Uh. Good stuff. Well, if somebody wants to learn more, have a more substantive conversation with you or your team, what is the website? What is the best way to connect?

Tami Imlay: Best way is on LinkedIn. Um, Tammy. Imlay. Tammy, I’m l a y. And Tammy Marie coaching.com. Which just Tammy again. T a m. I’m a r I e coaching.com. So thank you so much for having me, Lee.

Lee Kantor: Well, um, on that website, they can get information about your coaching. They can learn more about your podcast and they can connect with you.

Tami Imlay: Absolutely. And, um, a leaders Leaders Purpose podcast is my podcast. You can listen to that anywhere that podcasts are. My favorite is obviously Apple along with millions of people. Um, but yeah, just reach out. I love connecting. Um, send me a DM on LinkedIn. It will be me responding to you. Um, I just love talking with leaders and listening to the things that they’re working through.

Lee Kantor: Well, Tammy, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Tami Imlay: Thank you so much.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Tami Imlay

From Green Beret to Green Dollars: A Guide to Winning in the Market

August 29, 2025 by angishields

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Veteran Business Radio
From Green Beret to Green Dollars: A Guide to Winning in the Market
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In this episode of Veterans Business Radio, Lee Kantor is joined by David Walker of Jedburgh Advisors, a hedge fund specializing in disruptive innovation and volatility strategies. David shares insights from his military background and investment career, emphasizing disciplined risk management and the importance of distinguishing between long-term “HODL” stocks and speculative trades. The discussion covers emotional pitfalls in investing, the impact of AI on finance, and practical advice for everyday investors. David also highlights his book, *Don’t Be Stupid: A Green Beret’s Guide to Investing*, and encourages veterans to leverage resilience and adaptability in business.

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David-WalkerDavid Walker is the Founder and Chief Investment Officer of Jedburgh Advisors, a hedge fund based in West Palm Beach, Florida.

Before launching Jedburgh Advisors, Dave spent 21 years at multi-billion-dollar hedge funds, serving as both Chief Operating Officer and Chief Financial Officer.

Mr. Walker also has over six years of experience as Chief Investment Officer and portfolio manager.

Dave shaped his investment philosophy during two decades at top-tier hedge funds—including Spruce House Investment Management, Tower Capital, Scout Capital, and Concordia Advisors—gaining insights from a diverse range of mentors and portfolio managers.

Mr. Walker holds a Bachelor of Science in Engineering from the United States Military Academy at West Point, where he received the Superintendent’s Award, and an MBA from the Kellogg School of Management at Northwestern University.

He served in the U.S. Army’s 82nd Airborne Division, 3rd Ranger Battalion, and the 5th Special Forces Group (“Green Beret”). Dave is the published author of “Don’t Be Stupid: A Green Beret’s Guide to Investing”. He is also a service-disabled veteran and is committed to supporting the Special Operations community.

Connect with David on LinkedIn.

Episode Highlights

  • Overview of David’s background and military service.
  • Explanation of hedge funds and their differences from other investment vehicles.
  • Discussion of portfolio management strategies, including disruptive innovation and volatility mean reversion.
  • Importance of risk management and emotional discipline in investing.
  • Insights on the impact of disruptive technologies, particularly artificial intelligence, on investment strategies.
  • Recommendations for average investors, including a buy-and-hold approach and diversification.
  • The concept of “HODL stocks” versus speculative investments and the importance of exit strategies.
  • The role of professional financial advisors in managing investments effectively.
  • Discussion on the gamification of investing and its potential risks for younger investors.
  • David’s investment philosophy and lessons learned from both successes and failures in the market.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Veterans Business Radio, brought to you by ATL vets, providing the tools and support that help veteran owned businesses thrive. For more information, go to ATL vets. Now here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Veterans Business Radio. In this episode of Veterans Business radio is brought to you by ATL vets. Inspiring veterans to build their foundation of success and empowering them to become the backbone of society after the uniform. For more information, go to ATL vets. I’m so excited to be talking to my guest today, David Walker. He is with Jedburgh Advisors. Welcome.

David Walker: Hi, Lee, thanks a lot for having me.

Lee Kantor: Before we get too far into things, tell us about Jedburgh Advisors. How are you serving folks?

David Walker: Yeah. So thanks. So Jedburgh Advisors is, um, a hedge fund, so we’re not an Ria, which is a little bit different. We serve institutional clients or high net worth, what they call accredited investors. So we’re not allowed to take any retail clients. But what we do is we manage a couple of different portfolios. One is around disruptive innovation. So we basically research and invest in stocks we think are companies where we think that are providing new technologies for the world. And another one of our funds is called a its volatility mean regression. It’s kind of a mouthful, but it’s based on the premise that the volatility mean reverts over time. And so my business partner is running that that fund. And I’m running the Disruptive Innovation fund.

Lee Kantor: So what’s your backstory. How’d you get involved in this line of work?

David Walker: Yeah, it’s kind of an interesting story because I was in the military as a, as a young man, joined when I was 18 and then was an enlisted man for a couple of years. And then I got somehow I got to West Point. Not sure how that happened, but they figured I was good enough to go. And after West Point, I went back into the military as an officer and then eventually went Airborne Ranger Battalion and then Special forces, and then served for a number of years in special forces before getting out right before the towers came down. As a matter of fact, because I’m an older generation, and so it was not really a background that would lend itself to finance. But I eventually went to business school and found my kind of just competed for jobs and found my way to a hedge fund in Manhattan, kind of a multi-billion dollar multi-strategy hedge fund, and started learning the the craft, so to speak, by working for some very talented portfolio managers over the course of about 21 years, and to start to start my own fund.

Lee Kantor: Well, can you educate us a little bit about a hedge fund, like a people hear about it, people write about it. But I don’t know if everybody understands what it you know, what you’re doing every day and why it’s important.

David Walker: Yeah, exactly. You know, it’s very interesting because it’s it’s not really for retail investors. It’s like I said, the government, the SEC mandates that it’s only for accredited investors or institutional investors, and hedge funds can do a little bit more unique things. So sophisticated investors kind of understand it. But other retail investors may or may or may not understand what we can do. So we can do things like we can short a stock, and shorting a stock means we can bet basically that the stock will go down. So basically we borrow the shares, we sell them in the open market. And then when the stock goes down, we can buy them back at a lower price. And then and then return those shares that we borrowed mutual funds. They really can’t do things like that. We can also use derivatives. We can use options. We can do futures. We can do warrants. There’s a lot of different things we can do that mutual funds and index funds can’t do. And the reason they can’t do that is because of the regulations and because some of the things we do, even though we try to hedge, meaning we try to lower the risk, sometimes some of the things that we do can actually increase the risk. And that’s why they don’t allow it for mutual funds or ETFs for retail investors.

Lee Kantor: So what attracted you to this?

David Walker: Um, I, uh, it was funny because I was single at the time, and I was, um, I was in, um, Kingsport, Tennessee, working for Eastman Chemical Company. And, uh, you know, I didn’t think I was going to spend the rest of my life in eastern Tennessee. Uh, although it was nice for outdoor activities, it was a little bit, um, kind of like some social activities that I was kind of looking for as a young man, uh, after getting out of the military. So, so then I. So then I wanted to go to a bigger city, and I had a friend in New York City who was working for a hedge fund, and he. And he said he was looking. They were looking their firm was looking for someone. And I said, you know, what about me? And, you know, he said, basically send me your resume and kind of went from there.

Lee Kantor: So but what what attracted you to it? You could have gone in a lot of directions in finance.

David Walker: Yeah. But, uh, I think I attracted to me because there were so many different, um, kind of basically so many different types of hedge funds. So there’s a global macro hedge funds, which are interesting, and they basically look at the entire world and place their bets on usually using currencies or interest rates on, on different countries kind of against each other. There’s equity long short which basically the kind of the, the, the type of hedge fund that I’m involved with which um, um, kind of goes long, meaning, uh, we buy or short, we sell equities based on what we think are going to go up and down, uh, commodity hedge funds, which, you know, based basically, uh, place their bets on, um, oil or crude or precious metals and things of that nature. So what attracted me was, is there’s so many different types of funds and, um, it just, you know, there’s also fixed income and convertible art and it just it’s just a really interesting, um, area to be in. And also it’s, it’s also it kind of like you see the, um, you see the results immediately, whereas if you’re in venture capital, you’re doing a startup. It may take years for you to see results where we see our results within sometimes minutes, sometimes days and sometimes weeks or months.

Lee Kantor: So did you like the fact that there was less limits on what you can invest in? And there was more volatility, like there’s more action in owning a hedge fund versus more, you know, traditional, uh, finance.

David Walker: Yeah, that’s that’s true. So there there are um, yeah. You can, you can, um, express, uh, an idea or a strategy in kind of multiple ways. For example, let’s say you like Tesla. You could just buy the stock, right? Or you could buy the stock and sell a covered call. Or you could just buy, you know, you could do a synthetic long where you buy a call and sell a put. You could do a straddle or strangle. You could use derivatives. Um, you could do a poor man’s cover call. There’s so many different ways to express, um, a strategy instead of just purely buying the stock. And so, yeah, I was really attracted to the uniqueness of it. And, um, you know, over the years I’ve kind of developed kind of like I started off with, like, little sticky notes. And then just by watching, uh, hedge other hedge fund managers and talking with them and having mentors in the industry, I put together a bunch of these sticky notes and sticky notes eventually became like these bullet points, and they eventually became what would became my book, to be honest with you, chapters in my book. And by learning from all these other people in the industry, you know, about all the different ways of kind of expressing ideas and strategies. It gave me a really good sense and a really good flavor and a really I really appreciate kind of the industry as a whole. And I’m very excited. Like my friend and I, we wake up on a on a Monday morning more excited than most people who wake up, who basically wake up on a Saturday morning a lot more excited than we are. We like the work week more than we like the weekend.

Lee Kantor: So, um, is that what kind of drew you to say? You know what? Enough working for somebody else. I think I’m going to just go all in on myself.

David Walker: Yeah, it was driven by. Yeah. That’s true. It was also driven by a few things I worked, like I said, for a bunch of rock star, um, hedge fund managers in the most recent one, um, a really good guy was at a Goldman and had jettisoned a lot of good firms and whatnot, but he and I had some differences in the way we thought philosophically about managing risk. And, um, you know, one thing that I talk about in my book, for example, and I talk about drawdown math, and a lot of people get this wrong, especially retail investors. If you lose 10%. Like if I ask somebody, if you lose 10%, what do you got to make to get back to zero? And they’ll say 10%. And that’s incorrect. If you lose 10%, you got to make 11 technically 11.11 to get back to zero, right? So if you think about it, if you lose 20%, you’re going to make 25 to get back to zero. If you lose, you know, 30%. You got to make 43 to get back to zero and you lose 50%. You got to make 100, get back to zero. So draw down math is very crippling. And so when I was with the last person was the last fund that I was at, you know, he was the CIO, I was the CFO. So I wasn’t really in charge of the the stock or picking the stocks or managing the risk.

David Walker: But he would write a stock down. And um, me, I don’t do that. I and and I don’t do that because of draw down math. So even a great name a good stock that you like if it’s drawing down I sell it because of the math is so against you. And I was at another fund fun? Years and years and years ago they wrote a stock down. They bought a stock at $30. It went up to 60. They patted themselves on the back and that stock went from 60 to 45. Then it went to 25. Then it went to ten. Then it went to $0.17. So they wrote it all the way down to zero. And I think that’s I think that’s just one of the worst things you can do. So starting my own fund was basically driven by the philosophy of these bullet points that I kind of developed over the years of watching other hedge fund managers, and I watched a lot of good hedge fund managers, um, kind of take their portfolios down, and some of them even actually blew up. And I said I wasn’t going to do that. I was going to protect the book, protect the portfolio, even at the expense of maybe not having as optimized returns because I want it to be as safe as possible.

Lee Kantor: So the book you’re talking about is Don’t Be Stupid A Green Berets Guide to Investing. So are you taking some of these kind of philosophies? Is this coming out of the Green Beret playbook? Like, how does that kind of, um, correspond to how a Green Beret would behave?

David Walker: Yeah, it’s funny because it’s not really a direct link between the two, but there is a link in terms of the kind of the philosophical and the concepts. For example, there’s a lot of times when I have failed, excuse me, uh, either in the industry or just as an entrepreneur, and it took a lot of grit to kind of stay with what I was doing and keep moving forward. And when I was going through for to through through Special forces assessment and selection, you know, a lot of people quit. A lot of people just, you know, didn’t want to put up with the misery of it. You know, it’s a tough it’s a tough course. And, um, and even in Ranger school, same, same thing. Of the 13 people in my squad, only two of us made it all the way through, uh, without either getting kicked out or quitting or recycling. And, you know, it taught me that you really had to have the grit. You really had to have the staying power, and you have to kind of accept failure as part of part of the process, and you got to learn from your failures and then keep moving forward. So I use that kind of that same sort of discipline and grit, um, because I know I’m going to have failures. I’m going to have failures, uh, you know, picking stocks. I’m going to have failures in my, my risk management. I’m going to have failures in my portfolio. But if I keep doing the right things and keep putting my head forward, um, and I will, I will eventually be successful. So that’s kind of where that crosses over into terms of the the discipline that I learned, the grit and just the focus. And it’s, uh, it’s paid off so far.

Lee Kantor: So you’re kind of your investing philosophy is a combination of the people that you’ve worked with in the past and your own kind of investing philosophy. It’s a combination of what you’ve saw and what you’ve kind of decided is the right path on your own.

David Walker: Yeah, that’s very true. And also a lot of the lot of the, you know, the big hedge fund managers. You know, the well-known names of Paul Tudor Jones, the Druckenmiller of the world. You know, a lot of them have, uh, they’ll write articles. Howard Marks. Great articles. Uh, Buffett. They’ll write a lot of articles, and you can learn a lot from those. But you and I also learned, I think, a lot from, you know, their mistakes when they talk about their mistakes. I love it when the managers that I’ve worked for have either talked about their mistakes or I see their mistakes. And I think you can really go through, uh, life or even as a portfolio manager or managing managing your own investments. Even Warren Buffett once said, you know, it’s really about making 1 or 2 good investments and avoiding big mistakes. And, um, if you look at his portfolio, he has a lot of mistakes throughout his 60 year career. And, um, but he doesn’t have monster mistakes like giant, you know, mistakes that have destroyed him and caused him to close, close the doors of, uh, of Berkshire Hathaway’s. He has small mistakes, and he tries to mitigate those. And then you just kind of let the portfolio do its own work. And, and and you know, you have 1 or 2 good, good return hits. The rest are probably going to be average and then avoid major mistakes. And kind of that’s what I’ve learned, I think, throughout my career.

Lee Kantor: And that’s where that drawdown math discipline comes into play.

David Walker: Yeah, absolutely. You know, I did a private investment with a, with a with a friend of mine. And our another gentleman did it. And, uh, we got the shares at about $0.53. They went up to five bucks I immediately sold. You know, I sold as fast as I could, uh, about 85% of my shares. And then when they started drifting down, I sold them all out. And within two weeks. So I had about a ten bagger, uh, which, you know, ten x return is pretty darn good. Um, well, the other gentleman who I know who also did the investment he held on, he said, oh no, the stock’s going to go to 2020 bucks. It’s only at five bucks now. Well it went to four bucks. And he kind of I said hey man you got an eight bagger you’re going to sell. No it’s great stock. It went to six bucks. Hey. You gotta. It kept going down. Bottom line, he started buying more at $1.25. That stock has $0.17 now. So he took a ten x return and made it into like a -67% return. And I thought that was the one of the worst things you can do. So yeah, you talk about lessons learned, you can learn from other people’s mistakes and you can learn by watching them. And then that goes right into that drawdown math. It just doesn’t make sense to take a return like that, uh, and just ride it all the way down.

Lee Kantor: So is that a common mistake? You you see, people make that. It becomes emotional. It stops becoming kind of a mathematical, um, um, situation because, you know, in your head, if you’re like, I like this stock at some point you liked it because you put money into it and then it goes up and then you’re like, see, I was right. And then it goes down a little and part of you emotionally might be going, well, I liked it before, so now it’s on sale, so I should like it. You know, this is even better. Now I’m getting, you know, it’s an opportunity. It’s not. It’s it’s not. I’m not perceiving it as a risk.

David Walker: Yeah. That’s a very good point. And that’s one of the hardest things to do. And you brought up a really good point because you know some stocks are really great. And they go down. You want to buy on the dip. You know like a great stock that’s going to be around for the next two, three, five decades. But sometimes these smaller caps uh, you know, a stock with very low or even no, no revenue at this time. And you’re in a fed tightening cycle. And, you know, those stocks are probably not going to recover from a dip. The dip is a sign that it’s going to continue to go down. And so I try to break my portfolio into what I call the Hodl stocks. Like, you know, people talk about hodling and crypto, but there are some stocks that are just great stocks that are going to going to be around for for decades. And you kind of know the names, right? You don’t need to to go into the depth there. But and there are some stocks that are probably going to outperform in the short time. But but may or may not. Maybe they spike up 50% in three months, but may or may not be around for the long term. So when they start fading, it might be a good time. I call it Gtfo. It’s get the f out. And so yeah, that’s that’s that’s the one of the hardest things to do at the point you brought up is you know what. What is the stock where you buy it on a dip, and what is the stock where you get the heck out on a dip. That’s that’s that’s what we get paid. That’s why portfolio managers get paid. Because those are the things we’re trying to figure out.

Lee Kantor: Right? And it’s not for the faint of heart because it’s such a complex, uh, environment that you’re dealing with. There’s so many variables and you don’t know what is going to be the thing that’s going to make it. I mean, it’s there’s no sure things here.

David Walker: That’s that’s 100% true. And there are a lot of variables and you can’t get emotionally attached. A lot of people want to sell like a stock, like one of the big talking about mistakes that I made. I remember buying Apple at $11 and selling it at 22. Thinking I was a genius. And by the way, it split and doubled and split 2 or 3 times since then. So I don’t know what it’s at now. 100 and some change. But but multiply that by two. Then multiply that by four. Because. Because of the splits. So um, so the key thing is not to sell the winners of a great stock, but, but to sell your losers. And it’s harder for people to do that because, you know, they buy a stock for say, ten bucks. It goes to like 15. They think they’re, you know, it’s going to keep running on. And then it drops down to ten again and then drops to eight and drops to five or what have you. And it’s hard for them to cut that loss because when you sell a loss, that’s when you’re confirming that it’s really a loss because you changed an unrealized loss into a realized loss. It’s gone forever now, and it’s a tough feeling, but there’s almost like a weird sense of relief when I do it. When I sell a loser because you’re like, all right, I don’t have to deal with it anymore. It’s gone. I take that loss. What did I learn from it? I try to write down the lessons learned and try to move on from it. But you’re absolutely right. A lot of people get emotionally attached to their losers, and they just hold on to them. And I think that’s a terrible idea.

Lee Kantor: And I think that’s where having, uh, experts involved make it easier to, um, to kind of execute your financial plan rather than yourself, unless this is all you’re doing 24 over seven, because, I mean, at one point Sears was Amazon, right? You know, at one point Myspace was Facebook. So it’s hard to know, you know, who’s going to be here tomorrow. Um, you know, because historically, what is it most of the fortune 500, you know, 50 years ago probably don’t even exist anymore.

David Walker: That’s very true. That’s that’s very true. I mean, you look at the Dow industrials, the 30, you know, supposedly 30 biggest stocks in in America. There is not one of the it used to be GE was the only one survivor. Now it’s gone. It’s no longer uh one of the the the Dow 30. That that’s the Dow Industrial 30 right now are none of them are the original 30 that that were uh, you know, put in the index when it was, uh, when it was developed. And so even with my stocks that I, that I call my Hodl stocks. Yeah, they’ll be around probably for a decade. But, you know, even then you never know when they, when they, when they might fade. And you always have to be kind of um, on the ball kind of monitoring those as well. Um, and so listen, technology is changing now the pace of change is, is not only is technology changing, but the speed at which it’s changing. The area under the curve is is changing at a more rapid pace. And so, um, you know, yesterday’s disrupter can be you know, today’s disrupted, you know, so many companies that that were doing great things, you know, just five, ten years ago are now being disrupted by new technologies. And AI is one of the reasons, uh, that a lot of these companies are getting disrupted. So, uh, it’s, it’s important to, to really, really pay attention to what’s going on in the world.

Lee Kantor: And and it’s a different time now. Now you can have billion dollar companies with a handful of employees. Where in the past where you to have $1 billion company, you had to have thousands of employees.

David Walker: Yeah, that’s absolutely true. And in fact, I just read an article somewhere that said, uh, probably the first single person billion dollar company is being developed right now. So, so that’s like almost impossible to kind of imagine even two years ago. But yeah, now companies have so many fewer people. And even my law firm said, you know, hey, what used to take them weeks for a, you know, a couple of lawyers to work on can be done now. I mean, they don’t do it. It’s not 100% now. It’s, you know, legal docs can be done 95% by AI. And now the lawyers go in and finish it up and clean up the, the last 5%. So, you know, you maybe want to think twice about sending your kid to law school because they may not have a job in, you know, three years from now.

Lee Kantor: But is that the could you say the same thing about finance? I mean, at some point, is AI going to be better at choosing the right investments?

David Walker: Yeah, actually, I do think that that could be that could be the case in 2 to 5 years from now. And but then, then I get to a point where I say, all right, listen, if we’re all picking the most optimal, um, uh, making the most optimal decisions, therefore everyone’s going to be average. And so the average decision, you know what I’m saying? Everything will start averaging each other out. No one will have. No one will have an edge. Does that make any sense? Unless. Yeah. Ai gets more and more powerful, but, um. And then who? Who will the people with the more powerful AI versus people with, like, the average AI? So you kind of it kind of goes back into this loop where if everyone’s picking the most optimal decision, the most optimal decision would become the average decision. And we will all be the, you know, like the S&P 500. Um, so, so I do think AI is going to add a lot to the industry and it’s helping the industry right now in terms of research, like we can replace a couple of research analysts with AI. But at the end of the day, right now, AI isn’t to a point. Maybe it is in certain firms, but it isn’t to a point where the majority of hedge funds or investment managers are using it solely to replace, like all their analysts.

Lee Kantor: Now, is it one of those things where, like you mentioned, the average is the average, but should most people be investing in like index funds and things like that, or just, um, in kind of general investments that, you know, the rising tide will lift all the boats. So you’re going to get a somewhat consistent, reliable return over time. But the people who want that edge or who want to stay a little bit ahead, are going to be the ones that are going to work with your firm or firms like yours that they want, you know, not to be average.

David Walker: Yeah, no, 100%. In fact, I actually wrote a little article on it and send it out to my friends kids who are like in their 20s and starting their, you know, careers and therefore have some a little bit of money to invest and, and building their retirement accounts. I think, uh, the vast majority of people should just buy and hold, you know, a mixed portfolio of stock. And that might be the S&P 500 through an index fund or a combination S&P 500 and whatever, maybe some other like real estate or bitcoin or what have you, or a combination of all those and that’s it. And just let those do their work over time and not muck it up. Because I read a couple articles about, you know, investors are their own worst nightmare or their own worst enemy in that, um, you know, they’ll in and out and they’ll pick stocks here and there. And the average investor underperforms. So does the average mutual fund manager, to be honest with you, the S&P 500 over 1020 year period. So if you just buy and hold S&P 500 and a nice, very cheap index fund, uh, you’ll probably outperform all your friends who are, you know, in and out and trading stocks. Now you know we have done better. Knock on wood, uh, over the six and a half years of our lifespan because, uh, you know, we do this I would like to say eight hours a day, but it’s more like 15 hours a day because I and on the on the weekends because I enjoy it so much. But but you know, if you’re not doing if you have a regular job and you’re, and you’re going to work and you’re trying to come home and, you know, pick stocks, I think you’re doing yourself a disservice.

David Walker: Um, you know, that being said, uh, if you really have like, people like there’s a little bit of gamification involved in investing and that’s why I think people do it. And sadly, things like Robinhood, you know, um, make it easier for younger, the younger generations to kind of, you know, it’s gamified. So so they get they get they do it more often. Which, which I bet studies will eventually show that they’re hurting the returns over time. So so the advice I give to my friends kids, I say, listen, break your portfolio up into your, you know, your long term portfolio, which you want to buy and hold. And it should be probably the S&P 500, you know, or some other mix of index funds. And that should be like 90% of your portfolio. Then I call the other 10%, I call it your dope folio. I said, look, if you’re going to get your dopamine fixed by buying and trading stocks in your Robinhood account, where little flashes of lights are going off like a like a casino, then that should be 10% of your portfolio, and your 10% of your portfolio should only grow if after, let’s say, five years, you’ve outperformed the 90%, meaning you’ve outperformed the S&P 500. If you have not outperformed the S&P 500, do not expand your dope folio. Leave it. Leave it alone. And and I bet majority of people will underperform. Um, sadly. But that’s just that’s just what? That’s just the way it is.

Lee Kantor: Yeah. And I’m really kind of worried about all of this. The, um, you know, so much the gambling and the fanjuls of the world that they make it. I don’t want them to equate the stock market to that. I don’t think they’re the same thing at all. And I think it’s a disservice to emotionally feel like, oh, they’re both gambling in some form or fashion. I don’t think that’s true.

David Walker: That’s correct. And they’re not true. And it’s been proven over and over again. And you can read all the stats on it that the more you flip around a portfolio, the lower your return on average is going to be. I mean, unless you’re a high frequency firm, of course those guys outperform, but you know, they spend $100 million a year on software and analysts and computer programmers, etc.. But the majority of investors, if they’re trading in and out of stocks, you know, and that’s and then and then then on top of that, you add all the fees associated with that, even though the fees are almost zero now. But they’re they used to be significant. But they most people underperform. Meaning there’s there’s a negative correlation to the more you trade and your performance. So the key is if you buy and hold the S&P 500, you happen to go into go to sleep for 20 years, you wake up, you’re probably going to do much better than your friends who are who are buying and selling and buying and selling. And you’re right, because of the gamification of the stock market. Um, it’s really doing most investors a disservice.

Lee Kantor: Yeah. And I and I think that, um, that’s why experts like you are so important, I think that you got to stay in your lane. You know it. You do what you do and then hire people to do the other stuff. Because this is, like you said, this is more than a full time job. You have to this has to be your obsession if you want to win in this game. Um, it’s not something you can just go dabble in because, you know, when the market’s going up, everybody looks like a genius. You know, everybody’s system is working, but it’s going to be volatile. And you got to you need the experts to help you handle the volatility.

David Walker: Yeah I agree. And that’s why you know a lot of my friends they use registered investment advisors or Wealth of Wealth advisors. You know they help them out. They help them structure their portfolio. They help them when it comes to insurance and trusts and wills and and all those things. You know, where my fun comes in for high net worth and institutional, um, you know, investors, you know, we try to, you know, we help them diversify if they want to invest in our funds because we’re a little bit we’re kind of one fund is kind of highly correlated to to tech and disruptive innovation. And the other fund is a lot less correlated. So it provides a different return stream. But it’s also you know, our funds are made because listen, if I couldn’t, I’d tell you right now if I could not beat the S&P 500, I would not be in this business because I would just like to tell everyone, hey, here’s your money back. Go, go buy and hold S&P 500. So my whole goal is our whole goal is to is to beat that over the course of, you know, a long period of time. And and I will tell you that a small amount it’s even on the SEC’s website, they have an article if you can dig through there and find it 75 basis points, you know, a basis, one basis point is 1/100 of 1%.

David Walker: So 75 basis point is three quarters of 1%. So three quarters of 1% outperformance over the course of I forgot what it is 20 or 30 years I think. No, the course of 20 years is like a 30% outperformance. It’s something insanely substantial. And the article wasn’t written about, um, the article on the SEC website. It really wasn’t written about outperformance. It was written about the effect of fees. So if you have 75% extra fees in one fund versus another fund, and both those funds do the same in a gross return over a course of a long period of time, it’s a substantial, uh, drag on on that on the fund that had the high fees. And so the way we look at it is if we can put up, you know, 29% annualized, 26% annualized, or 24% annualized, or even 15% annualized when the S&P 500 over over time with dividends reinvested, does about 9.6. Then we have a we have a very large outperformance. Even if you do 4% more or 2% more than the S&P 500, you know, over a decade. And then two decades and three decades, you’re going to you’re going to substantially outperform over time.

Lee Kantor: Good stuff. Well, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the website? What’s the best way to connect?

David Walker: Yeah. So, uh, you know, they can, uh, you know, try to ping me through the website, I think. I think it’s info at advisors comm is, uh, one way to connect, uh, with me. Um, and, uh, yeah, I’m happy to answer anyone’s emails that they have any questions. And if you’re if they’re, uh, credit investors, we’re happy to, you know, uh, um, Um, give them a lot more information. We can only give information out to accredited investors, uh, because of the SEC regulations, but it’s info at, uh, at Jedburgh advisors.com.

Lee Kantor: And Jedburgh is g b u r g h advisors.com.

David Walker: Yeah. Advisors advisors advisors and uh yeah Jedburgh advisors com that’s where I can be found. And I also have a blog called Doug Walker. That’s my business partner. Uh Dutta. And um, of course they can always go on Amazon and look at look for my book, don’t Be Stupid A Green Berets Guide to Investing. Uh, if they want to spend some time in reading about, uh, my own philosophy of investing.

Lee Kantor: Sounds good. Well, Dave, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

David Walker: Lee, thanks so much. Really appreciate it. Thank you again.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Veterans Business Radio.

 

Andrew Bolton with TechRescue

August 27, 2025 by angishields

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Andrew-BoltonAndrew Bolton is the CEO and Co-Founder of TechRescue LLC, a 24/7 tech support and cybersecurity company dedicated to helping seniors, families, and small businesses across the U.S. stay connected and protected. With a Harvard finance degree and a background in Wall Street and private equity, Andrew leverages his expertise to build a company that prioritizes people over profit—delivering real help from real humans in an increasingly automated world.

In his conversation with Trisha Stetzel, Andrew shared his journey into entrepreneurship and TechRescue’s mission to simplify technology while strengthening human connection. He highlighted the growing role of technology in helping seniors maintain social ties and independence, as well as the challenges younger generations face in developing essential life skills amid rapid digital transformation. TechRescue-logo

Andrew also discussed the potential of artificial intelligence and the importance of human guidance in shaping its impact. The conversation concluded with his call for collaboration and a shared vision to adapt education and workforce readiness for the evolving technological landscape.

Follow TechRescue on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. Today’s guest is Andrew Bolton, CEO and co-founder of TechRescue LLC, a 24 by seven tech support and cybersecurity company helping seniors, families and small businesses across the US stay connected and protected. Andrew is a Harvard finance graduate with a background in Wall Street and private equity. He is building a company that puts people before profit, offering real help from real humans in a world overwhelmed by automation and disregard. Andrew, welcome to the show.

Andrew Bolton: Thank you. You know, you make it seem like I’m actually a very nice person. No, I have an Irish Catholic mother with a rolling pin with dents in it, so I have to behave.

Trisha Stetzel: Oh my goodness. I knew this was going to be a great conversation. I’m so excited to have you on. So, Andrew, you just gave us a little bit of insight into who you are, but tell us a little bit more about yourself, and then let’s dive into what Tech Rescue does for other human beings.

Andrew Bolton: Oh, let’s see, we can give it really quick. Uh, I went I went to school. I followed exactly what everybody said to do. I went to school, I went to work, I went to grad school. And then. Then what? Then Covid happened, and then, you know, everything else spiraled out of control. And then one day, just serendipity came. My father asked, how do you forward an email? And I said, dad, for Pete’s sake, and for everybody. I got a little show and tell my father God love him is 78 years old. He went to college at Hofstra back in the late 60s. Now, for anybody who doesn’t know what this is, this is a card system. This. You hear that? That’s paper. That’s paper, that’s cardstock. This is what a computer used to be for all of you people that don’t know what paper is, who’ve never seen paper. This thing used to be stacked in the thousands, fed through a machine, and these little itty bitty holes would then be programed into the machine. And then your calculations will be run based off of the sequence of the cards. Now, God forbid you misplace one card, Mr. Card. Miss, shuffle the card. These stacks were in the hundreds or thousands per equation, depending on what you were using it for. Now you can just ask Google or AI or anything else the same thing and it tells you in milliseconds. Yeah. That’s how fast we’ve come. Mhm.

Trisha Stetzel: Yeah. Yeah. Like lightning speed to get where we were not just 4050 years ago to where we are today. Yeah.

Andrew Bolton: So to give a perspective. If anyone has ever had their cell phone as a teenager, if you’re a teenager you grew up with a cell phone. You understand the ideal concept and what we would call relative speed of technology. Right. At a certain point, we have basically measured that technology advances every year by about five years now. So if we’re starting from the first sets of computers that were used to launch the moon, launch the rocket into space in the 1960s, every compounding year up until about the invention of the internet was on a granule linear basis. Mhm. When we went world, when we went connected we started jumping. And we’re now we’re about every five years in technology companies are outpacing themselves. That’s why we’re going through so much as we’re creating new prototypes of massive rates. Yeah. It’s no wonder seniors don’t have the ability to constantly keep up. We have AI, we have artificial. We have, uh, we have goggles. We have. We have complete systems in our homes that can surround us and make us feel virtually wherever we want to be. Mhm. You’re going to get lost in the shuffle. Yeah.

Trisha Stetzel: Absolutely. So we were talking about this before. Our seniors are actually a little more technical than we think they are. So let’s talk about that.

Andrew Bolton: So right off the bat, um, grandma and grandpa aren’t what we remember as Grandma and Grandpa. It’s not like going to grandma’s on your bike and going down and going down to the lake. And there’s the barbecue and the egg toss. No no no no no no. We’ve come to the age where that demographic, the great generation, um, those who served in the 1940s and 50s in Korea, they’ve slowly started going towards the assisted living facilities and nursing homes and stayed and, you know, end of care life facilities. So what we’ve seen is the shift of demographic that now what would be urban considered uncle and auntie are now grandma and grandpa. The average American female in the United States is statistically around 48 years old. And a grandmother. Wow. 48 years old and a grandmother plus 18. That puts you at.

Trisha Stetzel: Yeah. What year? 76.

Andrew Bolton: Exactly. Yeah. And guess what. I hate to say it with the fact that we have at home equipment access on Instagram, TikTok and Facebook to health and Jazzercise classes. And we kept keeping together. I know it’s cliche to say, but put 65 is not 65 anymore. 40? You know, 65 is 45 now. Yeah.

Trisha Stetzel: That’s crazy. And I can’t do math. So if anybody’s listening to the math that I was doing, don’t make fun of me. It’s okay.

Andrew Bolton: So what we’re seeing is the type of questions that we’re getting are video games. So we’re not really seeing, thanks to a lot of things in the news that, you know, thankfully, you know, children are not getting access, you know, out of school immediately. So a designated person has to pick them up, but usually a parent. So what we’ve seen is the uptick since even last Christmas, where it was almost 20% of the GDP was coming from senior from senior purchasing and technology is that seniors are buying video game consoles, and you can go to your local Walmart. A 65 inch plasma screen TV doesn’t cost no more than about $400 a PS5. You know, not the top end models, but, you know, a lower end model. A PS5 will cost you maybe 5600. So you get a couple of games NBA, uh, NFL, and we’re getting calls on how to connect to their to their player, to their player name. So now they’re connected online and they’re playing baseball together. So instead of I know it’s weird to say instead of actually going outside to play baseball, they’re keeping communication with their kids playing, you know, the rival games, you know, you know, Yankees, Yankees and Boston Red Sox. You know Molly, you know Marlins and White Sox. You know this is how we are connecting which led me to really dive into the numbers, is that at the end of the day? We as a species and we keep forgetting this part. We’re still a species. I know we have social media and we have opposable thumbs and we can send stuff into space, but we’re a species. We all share the same chromosomes and DNA at some molecular level. We’re all connected. We want to connect with each other. Yeah, at the end of the day, that’s all we want to do is just connect with each other.

Trisha Stetzel: So these seniors are calling you about video games. I’m dumbfounded. One that that they’re playing video games.

Andrew Bolton: I.

Trisha Stetzel: Love to I love to hear that they’re playing with their grandkids, though. This is cool. I like this connection right where these grandparents are able to connect with their grandkids.

Andrew Bolton: So Sniper Grandpa is one of the top players on YouTube. He’s been on numerous podcasts in regards to his subject matter, in terms of his service and, you know, his life experience and things like that. But he’s connecting with people around the world, and he’s one of the top shots on the internet. There’s, um, there’s Warhammer granny who, um, there’s a grandmother in the Warhammer community who’s who’s commanding a massive empire.

Trisha Stetzel: Oh, my gosh, that is so funny. So grandparents are getting younger.

Andrew Bolton: Age is just a number.

Trisha Stetzel: And technology is changing so fast. How how are you, Andrew? Keeping up Tech Rescue, LLC? How are you keeping up with assisting with technology when it moves so fast?

Andrew Bolton: Well, luckily they come to us. So we get we get straight from the front lines exactly what’s going on. Which is why our data, when we write articles on LinkedIn, We. We hand out our information. We’re not going to sell that data. Because when I was in grad school trying to find Ebsco host, you know, qualified data and articles was hard to do. And when we publish articles, we provide the data, you know, that can go along with what we see. So that allows maybe a grad student to basically come up with a new question. See, this is the part that where I get upset and I know I’m going to deviate from the subject for just for a quick second. Okay. Education is not about the facts and figures and numbers. It’s the ability that we have to be able to teach the next generation how to ask new questions. Okay. That’s it. All right. That’s education.

Speaker4: Yeah. Okay.

Andrew Bolton: We just have to ask different questions. So with that being said, the new question that we found ourselves is what’s the new senior? The new senior is up there. Mobile. They have they have fiscal spending. The average American consumer has $1,300 in subscriptions. Um, they are traveling more than any other demographic in our in our population, they’re traveling three times more than they ever have. And yes, believe it or not, even with fiscal uncertainty, this generation has been solid enough to be able to extend some of their equity lines of credit, whether it’s been home or portfolios, to help cover the cost of student loan debt. I believe I saw one part of the study said that 11% of almost all student loan debt being paid off is by grandparents.

Speaker4: Wow.

Andrew Bolton: There is this massive amount of opportunity with this demographic because they want to stay active. They want to stay connected. They are making it apparent that they want to and they want and they want to stay. They want to stay young and we want to stay connected.

Trisha Stetzel: Don’t we.

Speaker4: All? Absolutely.

Trisha Stetzel: So I’m I’m just going to throw this out there. My mom was a grandmother at 40. So I get this generational thing right where our grandparents are so much younger. And I think it’s really interesting how much tech comes into play here. And it’s because it’s all around us. It just is. You can’t you can’t walk ten feet without passing some kind of technology. Um, all right. So let’s go to the other side of things, the other end of the spectrum, and talk about youth in America and Tuck. And I know there’s a lot of discussions around faces and phones. So our grandparents are doing it and so are the youth of America. So tell me more about what you’re learning in that space.

Andrew Bolton: Unfortunately, some of the psychological studies are true. What we’re finding is that the data showing us being connected in such a way has taken away from human connectivity. So. I don’t want to be the doom. I don’t want to be that guy. But we have completely monetized human emotions, right? We have AI’s that have been utilized on sites like OnlyFans. And I’m not trying to pick the argument for OnlyFans. There’s a lot of different things out there, but we’re just going to use this as an example in the monetization world. You know, human interaction. And that’s basically what it is, is the marketplace for human interaction with, let’s just say, a theme now in these particular themes, whatever you want to call them, video games or in personal relationships, we’re still paying for it. We’re getting calls about how to send different payments and how to have these different prizes and gifts connected to certain accounts. So. Because we’re raising this post Covid group. Right. And this is where the data is getting really interesting because we’re still pulling it now, this generation from the class of 2020 to 21, when the lockdowns went into effect, the ones who graduated just about the lockdowns, they’re relatively fine. The classes of 2021 up until about 2025, We’re seeing that in terms of the spending wise, this group, in their most critical adolescent development years, have an interactive personally with each other. For example, in class, a 16 year old boy sits across from a 16 year old girl, hormones pumping throughout the entire classroom.

Andrew Bolton: That’s an experience that you get used to when you’re working in an office setting or you’re out in the real world, you’re surrounded by the same type of environment hormones. And now most people are not at that age. They’re even hotter. They’re even higher in terms of that scale. So for the first aspect, we’ve taken away that. Arena where we can practice interpersonal communication and interpersonal connections with each other in a real world setting. That’s the classroom. The second aspect, and I know it’s a funny way to talk about it, but you don’t learn the subtle hints of flirting on a camera. You don’t have that foot tapping your other foot, or that pencil rolling off to the side so you can come down and pick her up, and then you see the there’s none of that. So what we’re seeing is there’s this uptick in usage in all these other channels of communication outside of real life. Why? Because we we consequently built a funnel. We constantly, constantly built the funnel for it. We put kids in a classroom expecting that they were going to actually do schoolwork, and they were on their computers for, what, almost a year and a half, two years. Then we gave them another year and a half to come back to school if they wanted to, because then we were touch and go about it. So they spent 4 to 5 years doing what? Yeah. Okay.

Speaker4: Yeah. Uh huh. Huh?

Trisha Stetzel: Distracted by their phones?

Speaker4: Yeah.

Andrew Bolton: This is going to be a problem. Because sadly enough, in our line of work, in our business, we can’t hire. We get a lot of these applications to work in the call center. We can’t use any of them.

Speaker4: Mhm.

Andrew Bolton: The reason being is our call center is a hotline. We call it a hot. We call it a hot call. A hot call is anything frustrated tired cranky. You know all the wonderful things that you feel like because you can’t get the stupid thing to work. And I’ve tried a million times. Yes, dear. I’ve unplugged it. Re plugged it, turned it on, turn it off. It just won’t do it. We get those calls. That’s what we do all day long. It’s not. And I can’t blame them. It’s not their fault. We didn’t train them. We did not prepare them for life. Like. Excuse me. I’ve been waiting in line for 20 minutes. Um, how long does it take to pour a cup of coffee? We haven’t prepared them for that. And I get the resumes. I get the interviews. We have a problem. We have a problem. We’ve got about 37 million kids with no real skills. So one of the things that I think that this generation and we’ve been tossing around different ideas and trying to get groups together, is have the connection of these people, this generation that have lived through world two world wars, Korea and Vietnam. How do we get we have technology. We can talk to anybody on the other side of the planet. I can pick up my phone and call any one of the people that I know in Botswana right now, and they’ll pick up the phone. Couldn’t do that 20 years ago.

Speaker4: Nope.

Andrew Bolton: And and here, I’ll tie it in because I know you want to get to it. Ai. The genie is out of the bottle. Ai is out of the bottle. I’m sorry. It’s not going anywhere. We use it because when we’re taking a look at hundreds and hundreds and hundreds of calls and data, I can’t look at it fast enough, but AI can.

Speaker4: Yeah.

Andrew Bolton: Same with. Same with when we had the internet. The genie’s out of the bottle. So how do we make it work? And this is where I tied into the education. We have an entire country structured on an educational system that was rudimentary and hasn’t changed in almost 50 years. We now have the most powerful tool to have ever come into existence. Artificial intelligence. When I say the way that we need to do education now is AI can read everything that has been ever printed in human history in less than a minute. We have the answers. All of them. We have all the answers. What’s missing? The new questions. If we have all the answers that have ever been given in the history of the world, what? What do we not know? What we don’t know. We’re not. We now have common sense. This is. This is important. We are now in the dawn of the informational breakthrough age. Ai will break through quantum computing. Ai will break through diseases once we figure out how to ask the new questions. Think of it this way. Think of cancer.

Andrew Bolton: Think of every John Hopkins research paper ever done, every study ever done, every surgery ever done, every case, every looked at, every thing that has been ever done at John Hopkins read in 30s with a new question and boom! We now have the understanding of how maybe a cell turns malignant and now turns cancerous because we asked a new question, because there it is, across 500 different radial scans. We can now see it because we ask the new question. We are in the beginnings of the dawning of the new age, where we have all the answers. We’re at the end of the line. We’re at the end of the consensual mind of what do we know, right? Even Neil deGrasse Tyson said, we know what we know, right? We know what we know. We now have the most powerful tools since the nuclear bomb, the splitting of the atom, the splitting of the atom was in the 40s. This is the new one. This is how we change everything by not by doing the same thing, by asking a new question. That’s it.

Speaker4: That’s it. That’s it. We just saw the world’s problems today. Andrew. Yeah.

Andrew Bolton: And if you if you ask the right question, you might be able to.

Speaker4: Yeah. I love that I think that’s fantastic.

Andrew Bolton: So because we have everything we have created the tool to read everything that has ever been written. We have music being put on YouTube. Artists who don’t, who don’t even exist. Why? Because they have an AI who can sing. An AI who can make a beat. An AI who can make lyrics, an AI who can make drums and guitar and piano. We have it all. We are in the dawning of everything. We have AI creating painters and pictures and stories and content we have. But guess what? It still needs a human to guide it. It still needs a human to control it still needs a human to ask. That’s it. We are now with the most powerful tool that has ever been in existence since fire. Really, really and truly since fire with fire. We created communities. We gathered around the fire with fire. We were able to cook food with fire. We were able to explore because we were no longer afraid of the night. Fire was hot. Fire hurt. Fire burned. We controlled fire. Here we are. This is it. Ladies and gentlemen, this is the dawning of everything. Of everything to come. This is it. This. This next. Within this decade, 2020 to 2030. This is the cradle in which all of the next 100 years is probably going to be determined in every way, shape and form. Because with this tool, remember Oppenheimer, the movie? The moment that they solved that equation, they knew exactly what was going to happen.

Speaker4: Yeah.

Andrew Bolton: And the worst part about it is it’s inevitable because we can’t help ourselves.

Speaker4: Mhm.

Andrew Bolton: Which is why, as scary as that is to believe, which is why we exist as tech rescue. Because at the end of the day, as curious as we are to create these things, we still want to connect to one another. We still want to talk to one another. Really, at the end of the day, if we look at all the things that people call us about emails, printers, faxes, uh, Bluetooth, TV, everything, what is it really all coming down to? We play video games so that we can connect to a story so we can be part of it and be part of a community. We watch football because we feel connected to that community and that team because it represents something to us. We are a community, people. We are that and the moment. And this is why I laugh. And I cry a little bit too, when I see the news. It’s like we keep forgetting that as much as we want to admit it, when we don’t do, we’re not a solo people. We’re not solo species. We’re not sharks, sorry. We’re mammals we like. We like one another.

Speaker4: Like we do. We like it.

Andrew Bolton: Believe it or not.

Speaker4: Well.

Trisha Stetzel: And we and we thrive that way. And we crave to be around a community and have other people in our lives. And I know there are some people sitting listening to this today or even watching and saying, I don’t like human beings. Well, you know what? There’s a human craving to be around other people. And that’s just the bottom line. You can’t get past that.

Andrew Bolton: So I would say to somebody that does not like any person anywhere, any place, I would argue, who are the people that are hanging on the wall? And I would then ask, do you have everything delivered or do you still go to that one place? Because I guarantee you, it’s probably not because of the pie.

Speaker4: Nope.

Trisha Stetzel: It’s the people.

Andrew Bolton: It’s the people.

Speaker4: It’s the people.

Trisha Stetzel: Andrew. Oh my gosh, this has been such a such an invigorating conversation. I love everything that we’ve touched on today. There’s so much more that we could talk about. However, we’re at the end of our time. So can you give our audience the best way to connect with you?

Speaker4: Of course.

Trisha Stetzel: The best way to get in touch with Tech Rescue if they need help from your business.

Speaker4: Of course.

Andrew Bolton: You can call us at (855) 250-8586. 24 hours a day. Seven days a week, including the Super Bowl. Yep. I know, I’m a Jets fan. Leave me alone. We’re open. I’m hopeful. I’m hopeful. All right.

Speaker4: Leave me.

Andrew Bolton: It’s been it’s been a it’s been it’s been a long run. It’s been a long it’s been long. Or you can go visit us at. Io Oh, and I’ll leave it with. And I’ll leave with this. Technology is a beautiful, beautiful thing. We have been able to completely change the world. First, second and now going on third. Generational families who have come from wherever they have come from are able to talk to loved ones from around the world because we grew up in a time where to call grandma was like $0.90 a minute, or internationally it was like $1.20 something.

Speaker4: Mhm.

Trisha Stetzel: Yeah, absolutely. And our generation started moving away from home. Right. And now you hardly see people sticking around in their hometowns. They’re all migrating. We talk to see you’re going to have to come back on the show because there’s this whole conversation that we had before we started the show about.

Speaker4: Oh, I, uh, I.

Andrew Bolton: Gave I gave her some inside baseball that hopefully will get me on the show. I have to I have to keep it selling. See, ABC always be selling?

Trisha Stetzel: I love it, Andrew. Thank you so much for being with me today.

Speaker4: Thanks for having me.

Trisha Stetzel: Ceo and Co-Founder of Tech Rescue LLC. This has been so much fun. Can’t wait to have you back so that we can have yet another very interesting conversation.

Speaker4: Thank you.

Trisha Stetzel: That’s all the time we have for today. If you found value in this conversation, share it with a fellow entrepreneur, veteran, or Houston business leader ready to grow or your favorite senior. And be sure to follow, rate and review the show. It helps reach much more bold business minds just like yours. Your business, your leadership, and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

 

Lyndsay Dowd with Heartbeat for Hire

August 27, 2025 by angishields

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Lyndsay-DowdLyndsay Dowd is a globally recognized leadership strategist, keynote speaker, two-time author, and podcast host with nearly 30 years of experience leading high-performing teams and transforming organizational cultures.

As the founder of Heartbeat for Hire, she helps executives and teams build irresistible, results-driven cultures that attract top talent, inspire collaboration, and fuel growth. Her award-winning Heartbeat for Hire Podcast ranks in the top 5% globally and won Best Business Podcast at the 2025 Women in Podcasting Awards.

In her conversation with Trisha Stetzel, Lyndsay shared her journey from a successful 23-year career at IBM to launching her own leadership consultancy. She discussed the importance of authenticity and vulnerability in leadership, as well as the value of delegation, effective communication, and continuous learning. heart-beat-for-hire-logo

Lyndsay emphasized the role of strong mentorship and surrounding oneself with inspiring leaders. She also highlighted how platforms like LinkedIn can be powerful tools for networking and personal growth.

Her approach blends candor, charisma, and strategy to help leaders show up with confidence, clarity, and impact.

Connect with Lyndsay on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. You know, I love a guest who brings equal parts strategy and heart. And today’s guest does exactly that. I’m so excited to welcome Lindsey Dowd, a leadership strategist, founder of heartbeat for hire, award winning podcast host and unapologetic storyteller. With nearly 30 years in sales and leadership. Lindsey has built powerhouse teams, transformed cultures, and helped executives show up with confidence, clarity and, yes, a little swagger. She advises C-suite coaches, high level leaders, and delivers keynotes and workshops that challenge the status quo and actually get results. I’m almost done, Lyndsay. I’m loving this. Her podcast, heartbeat for hire, is ranked in the top 5% globally and recently won Best Business Podcast at the Women in Podcasting Awards. Lyndsay’s work blends candor, charisma, and strategy, and I can’t wait for you to hear how she’s helping others build irresistible cultures that people truly want to be a part of. Lyndsay, welcome to the show.

Lyndsay Dowd: What an intro. Thank you Trisha. I’m so happy to be here. We’ve been working on this for a little bit. So this is.

Trisha Stetzel: Yes, exactly. Well, and I, I love bringing bios forward because we don’t always take it in ourselves. And it’s not something we would say about ourselves, but it makes it feel pretty good, or us feel pretty good when someone else is saying it. And you’re amazing. I’m so glad to have you on the show, Lyndsay. First, let’s start with who is Lyndsay? Tell us a little more about you, and then let’s jump into the work that you’re doing with your clients.

Lyndsay Dowd: I would love to. Thank you. Um, so, yeah, I spent a whole lot of time in corporate America. About 25 years. And, uh, 23 of those was spent, uh, climbing the ranks at IBM. And my family put in 105 years of Big blue. So I literally grew up in that culture. My dad used to sell typewriters. I went to the office in Manhattan and would sit in the chairs and play on the typewriters and the highlighters, and I literally grew up in that culture, and I thought that that’s what business looked like. And at that time it was really diverse. It was, uh, very family oriented. And there was these things called branches. And so if you were part of a branch, you knew everybody’s kids. You got to rent out an amusement park for the day. You got to really hang out. So I thought this was business. I thought this was cool, um, and found myself there through an acquisition. I came in through Lotus, which, if you ask any Lotus person, they’ll tell you they acquired IBM, but I started in customer service and worked my way up to executive ranks and used to lead big sales teams for them and got to do a lot of first of a kind roles. It was a really cool, really decorated career, and I learned some great lessons along the way. And at the end of 23 years, I was ready for a change and another company sought me out and said, would you come lead a sales team for us? And I said, sure. And so I packed up my big blue legacy. Off I went.

Lyndsay Dowd: And any reasonable executive knows, it takes about six months for a new executive to find the bathroom. Um, that’s not how it went for me. And they fired me at six months and I was gutted, devastated. I thought no one would ever work with me again. I was sure I was the only executive to ever be fired on Earth. Um, and I really couldn’t even talk about it for the first couple of weeks. Um, and after a month of licking my wounds, I asked myself three questions. What am I really good at? What do I love to do and how can I help people the most? And I knew how to build modern leaders, and I knew how to create irresistible culture that drives results. And so I bet on myself. And I started my company, heartbeat for hire, which, by the way, my parents were not entrepreneurs. As you know, my dad was legacy IBM. My mother was a schoolteacher. So like entrepreneurship was very foreign, very scary, not secure. So didn’t really have a lot of support from them. Um, but I did it anyway. And so I started coaching C-suite and individual leaders. I wrote a couple of books, I started my podcast, and, um, today I’m keynote, I’m doing a little coaching. I just finished a stint as a CRO for a startup. And, um, I’m doing some executive workshops, some LinkedIn workshops. And how do you tell your story? So right now I’m doing a bunch of different things. Um, and I love it. And it’s terrifying and wonderful and exhilarating and fascinating all at the same time.

Trisha Stetzel: I love that, Lyndsay. And that is exactly how we got connected, because we have IBM in yes, connections. And yes, I’m so excited that we found each other. And, um, I would like to know a little bit more about the clients that you’re working with. So would you mind sharing like who those people are or just describe to us who it is that you’re working with?

Lyndsay Dowd: Yeah, I work with kind of a myriad of different folks. And, you know, when you start out, you have this idea of this is exactly who I’m going to be working with, and it doesn’t always happen that way. So you get these calls from people that have engaged with your posts and they’re like, okay, so I was.

Speaker4: A CFO.

Lyndsay Dowd: And now I’m a CEO and I don’t think my people like me. Can you help? And I’m like, oh yeah, I can help. Oh yeah. So we were gonna hone your voice. And so we use tools like LinkedIn, and we use all hands calls and things that are already happening in their business to really help her stand out. Um, that that was actually a really wonderful story. That leader was, um, to go from a CFO to a CEO is a really hard leap, because you’re really close to the numbers and you’re probably not the strongest people leader. Um, and she kind of was missing a little bit of that. So I just reminded her of her humanity. And, um, I would she was very, you know, buttoned up and very still and stoic. And I said, okay, okay, let’s talk like we’re having cocktails and we’re girlfriends meeting out. Tell me about your business that way. And she was still, like, really monotone. And I’m like, that is not how you talk when you’re having cocktails. And so I really kind of had to pull it out of her. Um, but I get to do that. I get to do a lot of, um, leaders who have never had to pay attention to their brand.

Lyndsay Dowd: Uh, they might find themselves out of a job. They might find themselves on the verge of losing a job or totally burnt out, and they know they need to step up. They know they need to build a network, and they’re kind of going, oh my God, I don’t know how to start. Um, and then I get to work with teams so very often, you know, you’ll have a really talented team, but they’re not working great together. Um, and so when you can kind of show them each other’s humanity, give them a reason to be interested in each other, you create those connections that make them more invested and more interested in learning, and you give them some what I think are really simple tools, but no one’s ever taught them, um, on just how to be a better leader, how to be more human, more authentic, more vulnerable, and, um, change the culture of their place. So that’s kind of who I work with. And I get some weird ones every once in a while that have nothing to do with any of those things. But yeah, that’s pretty happens.

Trisha Stetzel: They’re attracted to your energy, right? What you’re bringing to the table. So, uh, do The words imposter syndrome resonate with you at all, or even with the clients that you work with?

Lyndsay Dowd: Of course. I mean, I think they resonate with everyone no matter what you’re doing. And whether I was at IBM doing a first of a kind role, when you’re new to something, you don’t know everything. And newsflash, nobody does. So you kind of just have to learn to get uncomfortable, get comfortable being uncomfortable and that kind of status. I mean, coming up in tech, being the only woman in tech for about a decade, not the only woman in the company, but the only woman on the teams that I was on. Um, you are so accustomed to change. You’re so accustomed to things moving quickly. And just when you start to get something, they throw you a new acquisition, or they throw you a new team and you’re like, damn it, I was getting so good at that. Now I got to learn new stuff, but you just kind of get used to that pace and when you’re always used to that pace, you don’t know any different. So the difference when you’re on your own, it all falls on you. So that’s kind of like, oh, who’s gonna work with me? I’m not like, I’m not with Big Blue anymore. I’m, you know, I’m just a little heartbeat for hire. But somebody finds my story inspiring. Somebody looks at what I’ve done and they’re like, damn it, I can learn from her. This is. This is good. Um, so, yeah, I would just say, if anybody is starting something new, find the people that are doing it really well and go ask them, what did you do wrong? What should I avoid, and what are some tips for success? Um, because when you surround yourself with people who make you better, you’re just going to get better.

Trisha Stetzel: Absolutely. I know you’re not alone. We’re all through it, and we continue to go through it as things shift and change. So, Lindsey, you talked about being the only one growing up in tech and being in the business that that, uh, that you were in. How has that played into this role that you are in now as an entrepreneur?

Lyndsay Dowd: Well, I said I was the only woman, and so that let me make that distinction. So first let me just say, back in the day when I was the only girl on the team, um, inspiring leadership meant, let’s talk about the play on the 30 yard line of the game that I did not watch, and I wasn’t inspired by that. I couldn’t relate to that. I didn’t care about that. And I felt excluded more than anything. And it was a it was an uninspired way to do my job. And I was always hungry for that connection, that someone who could see me and who could, you know, get me. And I’m, I’m I’m weird. I always called my my teams mavericks and hustlers because I wanted us to think differently. I knew I didn’t have all the answers. I knew there was other people that had done things that I had never tried and I always wanted to learn from them. So taking that spirit and then I, I was lucky enough to work for some great, great leaders, many of whom were women. And I had one woman who, um, her name was Adriana, and she promoted me twice, and she asked me the first time. She said, so how do you want to run the business? And I’m looking over my shoulder going, you want you want to know you. You’re asking me? And she was like, well, yeah, you’ve been in the trenches. You know what’s going on. So tell me, and I, I felt autonomy, you know, for really the first time in a leadership role that way. Um, I had another leader who, um, I was managing a huge account.

Lyndsay Dowd: Uh, it was Ernst and Young. I had $150 million quota. It was enormous. Lot of responsibility. There was 55 reps on my team. And I’m telling my new boss, this is my plan. This is what I want to do. This is how I’m going to approach it. And I’m about like 15 minutes into my presentation and she stops me and she goes, girl, I’ve got your back now fly. Oh, those words they took the the I mean, they made me gasp. I was like oh my gosh. Goosebumps. Then goosebumps still when I tell that story. But I took that energy and I turned around to my team and was like, you guys, we have an opportunity to do things differently. We’ve got a leader who trusts us. What do we want to do with this? And those two examples are such powerful examples of what good leadership looks and feels like. And so much of what I do is taking from those experiences, grabbing other experiences that I find, whether it’s on LinkedIn or on my show. I I’m always trying to teach through story. That’s how I keynote. That’s how I do my show, my podcast show. It’s what I’m doing here. Um, but yeah, story is king. And when I get to work with clients. I always remind them story over stats every day of the week. Um, nobody’s going to walk out remembering 83% of something, but they are going to remember, you know, how do you want to run the business or they are going to remember, you know, I got your back now fly.

Trisha Stetzel: I love that I got goosebumps too, by the way. So thank you for sharing that energy with me is coming through the screen. How exciting. Uh, I know it’s hard to believe we’re halfway through our conversation already, so if folks are ready and want to have a conversation with you or want to connect with you, what is the best method?

Lyndsay Dowd: Well, you can find all of my socials and my stuff at heartbeat for hire. Com um, please connect with me on LinkedIn or on Insta. That’s where I’m the most active I am on TikTok. I am on Facebook, albeit not that active, but I am there. Um, and of course YouTube. My my show is. You can also find the podcast through there, but my show is on YouTube and wherever you find your favorite podcasts. So, um, lots and lots of good stories about what good leadership should be.

Trisha Stetzel: I love that, thank you. Lyndsay. And her first name is spelled l y n d s a y. Last name d o w d. As always, I’ll put all of the links in the show notes. So if you’re sitting in front of your computer watching or listening, you can just point and click. Lyndsay, I heard you say a few minutes ago that it’s important to surround yourself with the right people. What does that mean?

Lyndsay Dowd: Oh, well, I mean, back to the I don’t know, everything. Um, I still believe that no matter how good you get, no matter how many awards you earn, no matter how many books you write, there’s still more to learn. And the day you stop learning is the day you’re in the dirt. So you know, to me, I always want to be around people that make me better. Either they inspire me. They teach me something. They, um, help me level up. They expose me to people I’ve never seen or met before. Um, and I think when you live with that kind of curiosity and you live with that hunger to be inspired and hunger to make your life better. Um, it just never stops. And so I, I collect people, some people collect spoons, I collect people, and, you know, I’m always adding people. I’m the person that sits at the bar. And we’ll talk to you in an airport and learn all these things about you. And before you know it, you’re either coming on my show or you’re I’m dragging you over to a community I’m in or something like that. Um, but I find people so fascinating and interesting and there’s always something to be learned.

Trisha Stetzel: Mhm. Or you’re introducing them to your network or. Right. I mean just.

Lyndsay Dowd: 100%.

Trisha Stetzel: Yeah, yeah, yeah. I tell everyone if you’re not hanging around with people who are bigger, better, faster, stronger, smarter than you, you’re in the wrong room. And oh.

Lyndsay Dowd: Yeah, I never wanted to be the smartest person in the room. And that is a scary thing for a lot of leaders to say. Um, it’s funny, my my brother and I, we share really similar leadership philosophy, and he’s a VP of sales, and we laugh that we both say this and we walked into a room of of, you know, teams we were managing were like, I’m not the smartest one here. So, you know, let’s, let’s talk, let’s, let’s marinate on some ideas. And we had a good chuckle that we both did that. I thought that was pretty funny because, you know, we didn’t go to the same schools. We didn’t go to the same companies, but we shared that same same spirit.

Trisha Stetzel: I love that. So there’s something you call power skills. And I think this plays right into the conversation that we’re having today around the things that we need to be thinking about, the people we should be hanging around with and what is. Let’s talk more about power skills. What does it mean? Yeah.

Lyndsay Dowd: So power skills are what I call soft skills. And the reason I don’t call them soft skills is they’re far too important to be called anything soft. So, you know, back when that was coined, um, they were associated with women and they were EQ and being sensitive and being a, you know, a thoughtful, nurturing leader. Well, yes, there are those things, but there’s a lot of power skills. So like one of my favorites is delegation and delegation. I wouldn’t associate that necessarily with with women. But when you use delegation properly and the way that you do that is you say, oh, Trisha, you’re interested in analytics. I have an analytics project I want you to run point on it, but I’ve got your back. If you fall down, that’s on me. But I want to give you a chance to shine. So let me help you. But I want you to lead this. Does that sound good to you? And you’re like, oh, wow, so exciting. I get to do something I’ve been dying to do. So yes, you’re getting things off your plate, but you are giving people a chance to shine. Which leads me to another power skill, which is lifting others up. Celebrating people. And the best leaders understand that they don’t need to keep all the accolades to themselves.

Lyndsay Dowd: Their team is a reflection of them. So when they’re constantly saying, oh, Trisha, will you please tell the story of how you won that deal? It was such a unique story. I think we could all really learn from you. Could you share that? Okay. I’m giving you the spotlight. You’re getting to tell a story. You’re hearing that I respect you, and everybody’s paying attention, so that looks good on you. It looks good on me and the the leaders that are constantly celebrating, constantly lifting others up. They’re the ones everyone wants to work for. And oh, by the way, the team is watching. So they’re seeing, hey, I want I want my name in lights. I want to be celebrated like Trisha. How can I do that? And they raise their hands more. They’re engaged more. They’re connecting with her with you. You know, this is this is a really great way to lead. And then, of course, there’s communication, um, which that’s, you know, table stakes. But, you know, no one’s a mind reader. And. Oh, by the way, if you think that your one time annual review is an appropriate way to lead, I’m telling you, it’s not. So stop that. You’re checking in with your people way more than that.

Trisha Stetzel: So yeah, I fantastic. And I love the idea of power skills versus soft skills, because that word really doesn’t have any intention behind it. Soft. That’s it.

Lyndsay Dowd: These are differentiators. Yeah. This is like, what makes a good leader a great leader. And having that humility, having that authenticity and admitting if you screw up. You know, I just had a girlfriend. Really great friend of mine. She’s a leader for a company called Cooler Heads. Um, they make caps for people going through chemo so they don’t lose their hair. And she actually did a post about this. She said, you know, I showed up on a team call. She’s in the process of moving. Her life is pretty chaotic. And she said she wasn’t her best self and she did not show up the way that she wanted. And she spoke very curtly to, uh, someone on the team. And the first thing she did was call and apologized. And then she addressed the whole team and said, I wasn’t at my best. I can do better than that. I’m really sorry you all saw it, but I hope you won’t see that again. Well, do you think all those people are now going, Courtney, what a lousy leader. No, they’re like, wow, that was really nice. And that was really scary for her to admit. And I make mistakes, too. And I’m going to give her more grace. And that’s really how it works. Um, so it’s a good lesson.

Trisha Stetzel: Absolutely. And, uh, I wrote an article recently about that, specifically how, you know, if you’re a leader and you trip and you fall.

Lyndsay Dowd: We all.

Trisha Stetzel: Do. How do you come back from that? And it really is about standing up and saying, you know what, I made a mistake. And here’s what we’re going to do about it, right?

Lyndsay Dowd: Oh, I did it today. My my daughter knocked over a very precious glass from my grandmother, and it shattered in a million pieces. And it’s priceless. I can’t can’t be replaced. And it’s it was a heartache. And she was she she felt really badly. But she was yelling at me to get out of the room so she could clean it up, and I was. I responded with, you can’t yell at me if you’re sorry. Like you don’t yell at me like you broke something important to me. And we cooled down and I said to her later, I said, I shouldn’t have yelled at you. I’m sorry, but you need to work on what you’re really sorry. You can’t yell at the person if you’re really sorry. That doesn’t really work very well. And she’s like, mom, I just felt really badly. And you know, it was great. We calmed down, we addressed it and cleared the air. But I had to say I did it wrong. You know, that happens.

Trisha Stetzel: And as leaders, we should be acting the same whether someone’s looking or not. Meaning it happens in your personal life. And that’s exactly what you showed your daughter. So as a mom to a beautiful young lady, and I also heard you say that you had women who supported you as you were coming up in corporate. And it sounds like you continue to support women. How important is it for us to. I’ll call it circle the wagons, because while I’m in Texas and I would just say that, but how important is it as women to circle the wagons and raise up young women and those who are coming up and support them?

Lyndsay Dowd: So, so important to me, giving back, paying it forward. Call it what you want. I mentor a lot of young women, a lot of young women sellers who are trying to find their place. They’re trying to move around the world with executive presence. They’re not entirely sure what that looks like because maybe they haven’t had great leaders before. So I’m kind of a safe space because I’m kind of no BS. And you can come ask me anything, and I’m not going to tell you. You’re dumb. Um, so it’s really important to give back because I’m raising future leaders, and I have twins. I have boy girl twins. Um, so my son and my daughter both have to learn from these moments. They have to learn to be the best people. Um, because if we don’t fix that, and we had this whole, like, gentle parenting movement where we’re telling, no.

Speaker5: No, no, I don’t want you to feel uncomfortable.

Lyndsay Dowd: No, no, no, I want you to feel uncomfortable. I want you to, you know, go through it. Problem solve. It’s okay. No one ever died from being uncomfortable. You’re going to be all right. Um, it’s it’s a really important skill set that I think this generation of kids that’s coming up right now, they don’t really have good tools to, um, to manage themselves. And that’s a big problem. So we got to fix it.

Trisha Stetzel: Yeah. I agree, uh, we’ve we’ve we have a son who’s going to be 34 this year. So at the top end of that generation that we’re raising, and sometimes they look around and go, did we do this to. Did did we do this? We were military parents. So we definitely didn’t do that. Um, but I see it right. And it’s it’s really hard to get past sometimes. It is. Um. All right. So as we get to the back end of our conversation today, I know this time went by so fast. So fast. What? Um, you know who my listeners are? Small to medium sized business owners. People who are entrepreneurs. They’re also leaders. They have teams, small teams, large teams. What would you want them to leave with today? Lyndsay.

Lyndsay Dowd: Well, first I would just say everybody can be a leader. Whether you manage people from an HR perspective or not. Anybody can lead and anybody can lift each other up. And you make that choice to do that. But I promise you, if you start celebrating people. And this could be passing someone on the sidewalk. You have a beautiful smile or gosh, you look great today or you know. I love how you talk to your son or whatever it is. If you start living in that space and you do it with your employees, you will change the culture around you. And those words might feel small, but they are extremely powerful. So please, if you get nothing else out of this lovely conversation, just go. Lead with heart. Go. Be kind. Go lift other people up. That always looks good on you.

Trisha Stetzel: I love that I saw a commercial the other day that said, just smile at someone. It can change things in an instant for both you and the person.

Lyndsay Dowd: Hundred percent.

Trisha Stetzel: I love that. So, Lindsey, one more time. Tell us how people can connect with you. Because I am better. I’m a better. I’m betting that there are several people who want to connect with you. I hope.

Lyndsay Dowd: So. Um, yeah. Just come check my website at heartbeat for hire. It’s much easier than trying to spell my name. Um, so you can connect with me through there or find me on LinkedIn. I’m connected to Trisha, so that’s easy to find. Um, but yeah, I would love to be connected. Say, you heard it here, and, uh, I’ll know where you came from.

Trisha Stetzel: Love that. Thank you. Lyndsay. And by the way, Lyndsay’s a LinkedIn guru that I plan to learn from. I’m really excited about watching, uh, as you as you’re taking your journey, I’m going to follow behind you because I love what you’re putting out there.

Speaker6: It’s a really.

Lyndsay Dowd: Great tool that will set you apart. And if you’re a leader, even with a small company, that is still such a great way to represent yourself. And even if you think your business is just local, there is massive opportunity for you on LinkedIn. And I’m not paid by LinkedIn.

Trisha Stetzel: And not just.

Speaker7: Opportunities to sell something.

Speaker6: That’s right, beautiful.

Trisha Stetzel: Networking opportunities, which is how I found Lyndsay.

Speaker6: That’s right in the first.

Trisha Stetzel: Place, right? We had something in common and it’s a great way to get out there and network, especially if you’re sitting in your four walls for most of your day. Lyndsay, thank you so much for being on with me today. I’ve thoroughly enjoyed our conversation.

Lyndsay Dowd: Sam, thanks for having me. This was a blast.

Trisha Stetzel: That was very much fun today. Lots of energy. That’s all the time we have for today. If you found value in this conversation, share it with a fellow entrepreneur, a veteran, or a Houston leader. Ready to grow. Be sure to follow, rate and listen. It helps us reach more bold business minds just like yours. Your business, your leadership, and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

 

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