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Search Results for: kids care

Rebekah Black, Jambos, and Heather Bellew, HB Consulting Co

January 4, 2024 by John Ray

Rebekah Black and Heather Bellew
North Fulton Business Radio
Rebekah Black, Jambos, and Heather Bellew, HB Consulting Co
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Rebekah Black and Heather BellewRebekah Black, Jambos, and Heather Bellew, HB Consulting Co (North Fulton Business Radio, Episode 737)

Rebekah Black, Jambos, and Heather Bellew, HB Consulting Co, joined host John Ray on this edition of North Fulton Business Radio. Rebekah is the founder of a nonprofit organization that provides brand-new pajamas to children in the foster care system. She shared Jambos’ incredible growth, serving children across all 50 states and 17 countries since its formation in 2018. Heather discussed her work at HB Consulting Co, helping small businesses and nonprofits gain visibility in their communities through what she calls “community marketing.” Both guests emphasized the importance of building authentic community connections and the power of doing good for business development. The discussion also touches on corporate social responsibility, the role of digital marketing, and practical tips for small businesses and nonprofits.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Rebekah Black, CEO, Jambos

Rebekah Black, Jambos

Rebekah Black is a mother, nonprofit leader, foster advocate, and author of Let’s Get Comfy, the short, sweet, and simple bedtime story that both children and parents have grown to love.

Rebekah is the founder of Jambos, a 501(c)(3) nonprofit that has provided new pajamas to children in foster and orphan care in over 50 states and 16 countries since 2018. The mission of Jambos, Inc. is to bring comfort to vulnerable children and their families. Jambos is on a mission to bring comfort to kids in the foster care system by providing them with brand new pajamas. As an organization, they partner with the community to host pajama drives, collecting thousands of pairs of brand-new pajamas to be shipped to children all over the world. They know the comfortable feeling that comes from putting on brand new pajamas and it is their heart to share that feeling with the children they serve.

Known for dreaming big dreams, Rebekah is excited to see what big ideas she can come up with next.

Originally from eastern Kentucky, she now resides outside of Atlanta, GA, with her three daughters and an adopted kitten named Moo.

Connect with Jambos:  Facebook | Instagram | TikTok

Connect with Rebekah:  LinkedIn

Heather Bellew, CEO and Founder, HB Consulting Co

Heather Bellew, HB Consulting Co
Heather Bellew, HB Consulting Co

Heather Bellew is the CEO and Founder of HB Consulting Co, and her journey has taken her from McDonough, Georgia, to Gadsden, Alabama, and back. She has a strong academic foundation in Sociology and Women’s Studies from the University of Georgia.

Heather’s true joy lies in helping nonprofits and small businesses thrive through community engagement, combining her skills, experience, and values to create a positive impact in the world. Her dedication extends to serving on multiple advisory and board positions in the community, such as Gwinnett Young Professionals, the Lawrenceville Business Alliance, The Cottage, a sexual assault and children’s advocacy center, and others. Her achievements have garnered recognition, such as being honored as one of the recipients of the Gwinnett Young Professionals’ 35 under 35 award, securing the Best of Gwinnett 2022 Award, reaching the finals for both the Gwinnett Chamber’s Moxie Awards and Small Business Awards, and most recently, earning the distinction of being named one of the winners of the Young Nonprofit Professionals Network of Atlanta’s 30 under 30 award.

When she’s not working, you’ll find Heather cheering on the Dawgs and the Braves, exploring the great outdoors with her dog Bellew (“Blue”) and her cat Button in her cat backpack, and being a full-time RVer.

LinkedIn | Instagram | Facebook

Topics Covered in these Interviews

00:06 Introduction and Welcome
01:15 Introduction to Guests: Rebekah Black and Heather Bellew
01:27 Discussion about Jambos and its Mission
02:23 Rebekah’s Personal Journey and Passion for the Cause
04:19 The Importance of New Pajamas for Foster Kids
07:52 The Story Behind the Name “Jambos”
09:10 The Growth and Expansion of Jambos
10:17 The Process of Collecting and Distributing Pajamas
15:04 The Impact of Going Viral on TikTok
19:23 The Importance of Year-Round Support
21:06 Looking Forward: The Future of Jambos
25:15 Getting Involved: How to Connect with Jambos
26:09 HB Consulting: Serving Small Businesses and Nonprofits
29:14 The Importance of Community and Relationships in Business
30:43 Getting Out There: Tips for Nervous Business Owners
33:04 Corporate Social Responsibility: Choosing and Connecting with a Cause
35:39 Working with HB Consulting: What to Expect
39:17 Success Stories: Digital and Community Marketing
42:21 Closing Remarks and Acknowledgements

HB Consulting Co, Jambos

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Community marketing, Corporate Social Responsibility, digital marketing, foster care, foster children, foster kid pajama program, HB Consulting Co, Heather Bellew, Jambos, John Ray, North Fulton Business Radio, Rebekah Black

Chris Coulter with Local Color Studio

December 20, 2023 by angishields

Chris-Coulter-CBRX-Feature
Cherokee Business Radio
Chris Coulter with Local Color Studio
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

CherokeeSponsorImage1

CherokeeBusinessRadio121923Chris-CoulterbwChris Coulter is a Cherokee County resident of 25 years. He attended University of Georgia and graduated in 1994.

Chris is married to Shanna and they have 5 kids together; Emma, 28, Julianna, 24, Melanie, 23, Jackson, 22 and Andrew, 19.

Chris enjoys cooking for people, large crowds specifically, and smoking meats of all kinds. He also likes to read nonfiction history books.

Chris had a 29 year mortgage banking and is managing the finances at Local Color Studio.

Follow Local Color Studio on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and want to grow your small business, please consider joining our Main Street Warriors Community Impact Movement. Go check us out at Main Street warriors.org. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Local Color Studio Mr. Chris Coulter. Good morning sir.

Chris Coulter: [00:01:10] Good morning Stone, how are you?

Stone Payton: [00:01:11] I am doing well. It is an absolute delight to have you in the studio. You know, you and I connected, I believe, right down the street here at, uh. What’s the name of the. It’s a co-working space. Uh, circuit? Yeah, the circuit with the, uh, the coffee shop. Love those folks at the at the coffee shop. And I knew the moment we started talking, we got to get this guy in the studio. You got some really cool stuff happening up at local color studio in canton. I got a thousand questions, Chris, I know we’re not going to get to them all, but, uh, maybe a great place to start would be if you could share with me in our listeners mission. Purpose. Uh, what are you and your team really trying to trying to do for folks with this thing?

Chris Coulter: [00:01:52] Well, Stone, first of all, I’m excited to be here. Equally as excited to be here as you are to have me. So thanks for having me on. Um, yes, we’re very excited about the studio that we’ve opened up there in downtown canton. And the purpose of the studio is it’s a community arts studio. That was really a vision of my wife’s, Shana Colter. Um, who that. And it’s it’s just a home for creative folks in canton. Um, it’s 6200ft² of space there in downtown canton that houses some resident artists that, uh, lease out uh, 11 co-working studios for artists and, uh, and also teach classes out of the studio. It’s a teaching and learning studio, uh, with classes that vary from, uh, pottery, ceramics to, uh, uh, portrait painting to en plein air to all kinds of different disciplines and modalities. Um, we have a full ceramic studio there, uh, at local color, with ten pottery wheels and three kilns and a bunch of paints and glazes, also an open studio with all kinds of art materials and supplies that you can come in and, and work through the day, uh, painting or working on whatever you’re creating. So really, it is a place where creative people can come in and, uh, practice their craft and all different disciplines from beginners all the way through novice. Shana, really, I think, wants to, uh, take that piece of creativity that everyone has in them and develop that and help you and help you communicate that and, and get better at what you what you like to do.

Stone Payton: [00:03:15] Okay, I got to know what is en plein air. Okay.

Chris Coulter: [00:03:18] En plein air is, uh, is in plein air. Uh, okay. Translated literally, but basically it’s landscape, outdoor painting. Okay. Um, we have a, we have a, uh, an artist that is, uh, Brenda Pinnock, who’s a local artist there in canton that teaches that class, and she’s a really high quality, uh, instructor and painter. And so, um, it’s it’s, uh, but it’s outdoor painting. It’s it’s landscapes. It’s what you see when you walk outside has a lot to do with light and landscapes and just natural settings.

Stone Payton: [00:03:46] I’m going to sound so smart when I go talk to my wife, who is kind of artsy herself. And so she’s going to be thrilled that we’ve had this, this conversation. So there’s dedicated space that an artist can rent full time. Like that can be their space. And there’s space that someone like my wife Holly can just walk in and say, hey, I need a space for the day.

Chris Coulter: [00:04:06] Or absolutely, there’s an open studio where you can come in and, uh, purchase a day pass that’ll that will allow you to use the materials that we have there and, and take space in the studio and just and just work and express and, and be around other people that are also creating. Um, I think artists like to work in collaborative environments, and that’s what Shana’s trying to create down there at the studio is an environment where you’ve got really professional resident artists that are interacting with people that are at different skill levels so that they can kind of come together and learn from each other.

Stone Payton: [00:04:34] Man, I just love the concept. My wife, Holly, is an accomplished painter and I know I’m biased, but she’s an accomplished painter. She’s a novice. Uh, what do you call it? Pottery? Yeah, yeah, the clay stuff. Uh, but, uh, you probably you have, uh, instruction as well. Like, can she take a class?

Chris Coulter: [00:04:51] Absolutely, absolutely. There. There will be a full set of programing for the ceramics studio come January that will include, uh, you know, beginner pottery where you learn to throw, uh, throw pots on a wheel or coffee cups or platters or whatever it is. That. Right? Right. You’re looking to make you come in and take a piece of clay and you form it into what you like, and then you you glaze it, paint it, and you have a finished piece. But yes, I mean, you could come in and purchase a class that was a five week class, let’s say that was, uh, one class per week, two hours a week for five weeks. And at the end of that class, the the, the. The goal would be that you, you, you reach a certain skill level and that you learn how to throw a cup, and then you could take it from there and develop into more, uh, you could further that discipline. So it doesn’t matter that she’s not a professional potter. We want her to come in, right, and register for a class and take a class and and start that journey and start start creating. And from that standpoint, or if she’s an accomplished painter already, she can certainly come in and look at the instruction that we have to further her discipline there as well, because I can guarantee you that she’ll find some classes that I think she’ll find beneficial and that will help her develop her craft.

Stone Payton: [00:05:56] I love it. And then when she reaches a certain point, can she also just say, you know what, I think I’ll go throw a pot next Tuesday. I’m going to go to local color and rent the wheel for a little while. Is that it? Absolutely.

Chris Coulter: [00:06:07] There. You know, we do. We we teach a lot of classes, uh, because we do want people to kind of come through, um, taking a class until they get proficient at what they’re doing and then yes, there then you can come in and purchase a day pass and have access to the pottery wheel and, and the paints and glazes that we do have. Um, some of the materials that we have, you know, will be basic and you can certainly purchase your own. And if you’re a member of the studio, um, you know, you get some locker space. So if you have your own paints and glazes that you want to keep in a locker, you certainly can come in and do that. Um, but yeah, we have we have day passes, we have monthly memberships, annual memberships, and then we have all the way up to, you know, like I said, renting the the studio space, which, you know, they range anywhere from 95ft² to 110ft². And, uh, and, you know, you could set up your own studio and just be in there working.

Stone Payton: [00:06:53] I love it, and I think you’ve probably just earned a new customer. Awesome. I’ve got a locker at Maxwell’s cigar shop, and I can see Holly with a locker at your place.

Chris Coulter: [00:07:01] Very similar. Absolutely.

Stone Payton: [00:07:03] Uh, so I can’t wait to tell Holly about this. Okay, let’s back up. Let’s talk about the the origin story, because I’m trying to envision, uh, Shana, you said. Right. Shana is my wife, Shana. So she walks in one day and she says, all right, Chris, I got this new idea. Like, how did it come together in the early.

Chris Coulter: [00:07:19] Oh, that’s funny stone. So yeah, you kind of hit it right on the head. So Shana taught, um, at Cherokee High School for seven years, and she was the art teacher there, um, and the head of the art department when she left Cherokee High School. Um, she decided, uh, in 2021 to not renew her contract. Um, you know, after, uh, after teaching there for seven years, um, she felt that she wanted to create an environment that she really wanted to teach in. She loves teaching kids, and she loves being with kids, and she loves bringing creativity out of out of kids. And so she decided to create her own, uh, environment to teach in. And yes, she came to me and said, I’m not renewing my contract. I’m not teaching next year. I can’t do it. Um, and she, you know, told me about the idea of opening the art studio. And yes, I was very nervous in the very beginning because, uh, you know, I’m in the mortgage business and, you know, by nature I’m a risk risk analyzer. And, uh, you know, this was a large piece of, uh, a large, square foot space that we were taking. Yeah. No kidding. And, uh, but Shana was very persistent, uh, to say the least. And she pushed and kept defining the vision and kept defining the vision and kept defining the vision. And so, after two years of laboring, um, she brought this thing into, into into reality.

Chris Coulter: [00:08:29] And, uh, you know, she I had to it took me a minute to get on board, to be honest with you, from the, from the very beginning. But I think once I understood the vision and saw, I saw the, uh, saw the potential for, uh, you know, who could benefit from this and the way it was going to build community. Like you said, it’s, uh, if you’re interested in building a community, this is a great, uh, radio station for you. And that’s what we wanted to do in canton. And that really is, I think, one of the main thrusts of the studio. It’s a community art studio. What the community wants it to be is what it will become. So if someone comes in and asks and says, you know, we want to do a drawing class on Monday nights, um, then we want to be able to provide that space for an outlet for people to come in and, and be creative. Um, and so the, uh, so, yeah, this thing will take shape as we go, but we want it to be there in downtown canton for the community. And, you know, canton is a developing downtown. And, you know, we’re really hoping that this will have an impact on the culture and the community there in canton in a positive way. Um, that adds some depth and, uh, and, uh, culture, if you will, I guess, to to canton as it develops.

Stone Payton: [00:09:26] So are you finding, I’m sure the answer to this is yes, but I’m going to ask anyway. Are you finding that the local business community, the community leaders, are embracing your idea and trying to help you get the word out and supporting you in this effort?

Chris Coulter: [00:09:40] Absolutely. I think canton has been hugely encouraging to, uh, Shana as, as as she’s gone along. In fact, I would say in the very beginning of the development of her vision and idea, it was probably the business community in downtown canton that kept her persistent and pushing forward, um, because they, uh, you know, they, they, they really wanted to see this happen. So, yes, the business leaders from council people and people in government to other businesses that were investing in the community at the same time, uh, were very encouraging and supportive and brought her and us into the fold, um, and continue to support us, um, you know, as, as we go through it. So, no, absolutely. The community, the business community and the government and leadership in downtown. Canton has just been phenomenal.

Stone Payton: [00:10:25] Well, I’m not surprised, but I am delighted to hear that. And I’ve heard other people speak of the canton community that that way. So I, uh, yeah, not surprised at all, but, uh, but delighted. So I know it’s kind of early as the things unfold, but at this point, what are you enjoying the most? What are you finding the most rewarding about getting this thing off the ground?

Chris Coulter: [00:10:45] Well, really, I think, you know, for me personally, it is, uh, it is number one, uh, seeing my wife happy and, uh, and and seeing her, uh, bring this vision to life and just get that kind of satisfaction. This is what she was born to do. Yeah. Um. And she created the environment for herself. So watching her go through this, uh, uh, phase of building this and, uh, creating this vision has been super rewarding for me personally. Uh, you know, I’ve enjoyed the, the number side of it. I’ve enjoyed looking at the financial projections. I’ve enjoyed, uh, the business side of it. And really, I see that as my role in the company is to, uh, make sure that this vision is able to stay here for, for a long time. And, uh, and, you know, from a financial standpoint, I would like for Shannon to be able to continue to do what she does best and, uh, and support her in that way. So I’ve really enjoyed I’m a numbers guy myself. Um, and so I’ve enjoyed, uh, I’ve enjoyed bringing that along and doing the books at local color and running the payroll. And, you know, just those things being involved in, in a project like this and getting it off the ground is, uh, has just been a lot of fun.

Stone Payton: [00:11:48] Now, you mentioned you got a day job. You’re you’re in the mortgage world, right? Yeah. Tell us a little bit about that work.

Chris Coulter: [00:11:53] Oh, Lord have mercy. It’s, uh, the, you know, that’s a career I’ve had for 29 years. And, uh, you know, in a lot of respects has been has been really good to us as a family. And, uh, I remain in that community and remain, um, uh, in that business, um, you know, as you know, the mortgage business has taken a, taken a hit in the last couple of years with rates being as high as they are and the price of housing being as high as they are, you know, you’ve got a lot of people sitting on the sidelines. Not a lot of people buying houses out there right now. Um, and it’s been that way for 18 months. We hope that that’s going to change in 2024. Um, you know, with some of the Federal Reserve announcements last week, it looks optimistic for that business, uh, you know, this coming year. But it’s, you know, also, it has given me an opportunity to kind of, uh, not step away, but to, uh, to take interest in other things as it, as, as it has slowed down. Um, so maybe, maybe that was, uh, maybe it was meant to be that way. Maybe God was telling me to move in this direction and, uh, and get get involved in local color. And so he’s provided me with that opportunity. But the business is still there. I still have a lot of connections in that world. And, uh, and a lot of good relationships and a lot of good friends. Um, and we’ll continue to use that as a, as a revenue stream and, uh, and serve that community, um, as well as we, as we go forward.

Stone Payton: [00:13:07] So how does the whole sales and marketing thing work for a mortgage guy? Because you can’t you can’t pick up the phone and just call someone and ask them if they’re interested in a mortgage. I mean, they got to it’s a timing thing. Is it is it mostly referral? How do you how do you get new mortgage business?

Chris Coulter: [00:13:22] Sure. Well, I mean, I have a database of 29 years of closed customers that, you know, also have friends and family that are coming up. And so certainly I can get on the phone and call them and ask them if they’re interested in a mortgage. And that’s part of what. Oh, okay. That’s part of that’s part of what I do on the, uh, on, on the daily. I mean, you know, I’ve always built my business over the years in the, on the mortgage side with, uh, it’s realtor based. So I know a lot of real estate agents in the community, and, uh, you know, those guys control, in large part, the buyers in the market. And so they have the opportunity to connect those buyers with, you know, with mortgage people. And so I’ve developed relationships over the years with realtors. That’s one way, um, and continue to press those relationships. I work with a lot of teams, a lot of real estate teams, as well as individual agents. But, uh, we’ve I’ve kind of set up my mortgage team to work with real estate teams. Um, and so, you know, we we do a good job. We know what we’re doing. My partner and I have been in the business both for about 29 years. And, uh, and so yeah, realtor based is, is is is probably the main source of revenue. Um, there’s a, you know, like I said, the marketing to my database, I’ve got a large database and then I’m in a lot of networking groups. I’m in a power core group that is a closed networking group that meets on Friday mornings, and that’s full of community business owners and leaders. And, you know, we we support each other’s business and that referral network. And so really, it’s just a networking, uh, you know, event and a and marketing to real estate agents in my database.

Stone Payton: [00:14:51] So and then same question I guess sales.

Chris Coulter: [00:14:53] And then this year I’m sorry I mean to cut you off. But this year you know, what we wanted to add was things like this, um, getting on the radio, there’s different ways to do business and. Right, right. You know, we want to we want to make sure that in canton and in Cherokee County that we own our backyard and that we are the go to mortgage people in this county. And so we really want to connect well with everybody here. Um, and not just in not just realtors and not just my database, but we want to be involved in the community. Um, so that. And we want to let people know what we’re doing so that so that when there is a need for a mortgage that they hear about, that we’re the people that they think about.

Stone Payton: [00:15:29] Yeah. And doing good work for 29 years. That’s a pretty good sales tool as well. Right. That’s true. It’s like the best sales tool you can have. Yeah. Same. You know what we’re doing. Same question I guess on on on the local color studio. Like how do you get new business. New business. Can you advertise for that or are you just you’re out in the community doing stuff and just let them know or all.

Chris Coulter: [00:15:48] Of the above? Absolutely. I mean, you know, Shannon and her team, I think, have a really strong social media game. So. Ah, yeah. So if you if you follow us, you can follow local color. It’s at local color. Canton. Okay. Um, on Facebook and Instagram. Um, and you can see some of the class offerings that we have and they market that way. Certainly. Um, you know, also it is, you know, there’s a lot of low hanging fruit for, um, a community art studio. You know, there was a there was an arts center in Cherokee that closed down a couple of years ago. And so there’s kind of an orphan community of, uh, of of artists out there and potters out there in particular that didn’t have a place to go once that studio closed. We’re filling that gap. And so it’s a matter of letting people know that we’re here through things like this radio program, um, through, uh, on the ground networking at Whipple, like, is where you and I met. Yeah.

Stone Payton: [00:16:39] By the way, for those of you who don’t know, this is young professionals of Woodstock. And Chris could still slide under the wire, but I’m a little long in the tooth to be called a young professional. But. But they let me come every week, and I. That’s it’s another example of a great community. Right. It’s those folks coming together.

Chris Coulter: [00:16:55] Absolutely. It’s just been that and the canton business leaders up there in canton, um, you know, that’s a big group. And, um, you know, I mean, we’ve gone door to door in downtown canton handing out invitations to our holiday soiree to let people know that, hey, we’re your neighbor. Um, you know, we’re here. Please come, uh, look at the studio, check us out. Uh, understand what we offer and help us, because we need help exposing this to the public and letting people know that we’re here. Um, and so really, it’s been through networking and, um, in those ways. And so the marketing, I think for this is it’s wide open in terms of who our customer is because everybody has some form of creativity. I mean, even you and I sat down and talked and you said, well, my my wife Holly is an accomplished painter. I didn’t know that before I walked in here, but it seems that many people that I talked to say, you know, my so and so, my brother, my sister, my cousin, my wife is a, uh, is a is a potter or is a painter and, uh, would love some instruction in that way. So I think the, the number of people that can benefit from knowing that were there and would be interested in coming to the studio, um, is just it’s a really wide net.

Chris Coulter: [00:18:02] So, you know, we’re we’re, uh, we’re trying to market this on the ground in the community at canton first. Um, but just, you know, social media and then, uh, purely on the ground networking and attending events. And, you know, we had a holiday party on Saturday night, and we invited people to that. Uh, we need people to come into the studio to really get a sense and a feel for what goes on in there. It’s a I think when you walk into local color studios, uh, and get a cup of coffee and talk to Shannon and take a look around the studio and see what’s there, you’re going to want to come back. The feel there is, is is very positive. It’s very creative. It is very, um, it’s a it’s a loving community place, I guess is a is is one way that I would describe it. So we want we want people when they come in to, to to feel a certain way and to get a certain thing out of being at local color, even if it’s just for a short period of time. So I would encourage people to stop in and say hello and, uh, and see what we’re about.

Stone Payton: [00:18:57] That strikes me as the best way to do. I mean, it’s fine if you want to hop online, you know, you want to join a class, you know, join a class. But if nothing else, just just come visit, right. Have a cup of coffee, look around.

Chris Coulter: [00:19:07] We’ll give you a free cup of coffee. Won’t cost you a thing. There you go. Just come in and and talk to us for a minute and see what? See what’s there. And, uh, you know, it’d be it’d be our honor to have you and to host you.

Stone Payton: [00:19:17] Well, and I was thinking, too, and I, to my knowledge, have no artistic ability on any of the things you describe. But I can envision, like a Business RadioX team, uh, event. You know, maybe we could reach out and say, you know, I’d love to get my team down there and we’ll all paint, or we’ll all make a pot or we’ll all. I mean, we could probably organize something like that, right?

Chris Coulter: [00:19:35] Absolutely. We want people to do that. We definitely, uh, you know, as we have led up to Christmas, we have tried to promote team events that, okay, where you could come in and and create a Christmas ornament and spend two hours, um, yeah. You know, creating that or whether it’s, uh, printmaking or there’s a wide variety of, of activities that you could do and, you know, come in and have a glass of wine and, and listen to some music and create something. And people respond to that and love that. Shannon does a teacher’s lounge on, uh, I believe it’s the third Thursday. It’s coming up on the 21st where all of her teacher contacts, um, you know, have an opportunity to come in from 7 to 9 and, uh, and, you know, just relax and just decompress, be together, create something. Um, and, you know, uh, listen. The music and just visit. So yes, it could be a great team building atmosphere. You know, with my mortgage team, I want, you know, we’re going to do a we’re going to do an event in January that’s a thirsty Thursday where.

Stone Payton: [00:20:31] She’s going to give you a decent price. That’s going to give you a break.

Chris Coulter: [00:20:34] No she’s not. He drives a really hard bargain. It’s going to it’s going to cost me more I think. So that’s okay because you know I’ll, I’ll, I will happily, uh, add to the bottom line of local color with, uh, with my mortgage business any time that I can. So, uh, we’ll come in and host a group of realtors that can come in and have, you know, a glass of wine, and we can just visit, see the studio, and Shana will give them a couple of hours worth of instruction, and, uh, and we will, uh, and it’ll be a great team building event. So, yeah, we love doing stuff like that. You know, we had, uh, we had music in there on Saturday night. We’re going to start doing music in there. That was we had a holiday party, like live, like live music. Wow. Yeah, we had, uh, we had Scott Puckett, who’s a local canton musician, in on Saturday we had a holiday party, not for our staff, but for the public. Um, it was a fundraiser that we did, but the, uh, but we had Scott Puckett in from 3 to 6, and then we had Jamie and David Roberts, as well as Emily Tober playing, um, uh, playing music there, uh, from 6 to 9.

Chris Coulter: [00:21:33] And so it turned out to be a great space for live music. The acoustics were very good. And the, uh, and, and it was a, it was a great environment for that. And we really, really had a good time and decided. And what came out of that on Saturday night, I think, was the decision to have live music on Friday and Saturday nights. And so, yes, you know, we’re going to do a 5 to 9 type of, uh, type of uh, our program where we bring in different musicians to play. I mean, music is art. Um, so certainly it fits well with, with what we’re doing. And you can come in and, and listen to some good music that way. We, we, we think that’s important. And, uh, and we’re going to start that coming in January. And I think the first one is going to be Scott Puckett on January 5th. I don’t have the hours yet, but if you if you if you stay tuned to our Instagram and our Facebook, that’ll be coming online and you’ll be able to see, uh, see us promote that.

Stone Payton: [00:22:26] So I’m going to switch gears on you a little bit before we wrap. Uh, I’m interested. I don’t know when you would find the time based on what you’ve said, but what passions, if any, do you pursue outside the scope of the mortgage work and the local color studio? My, uh, my listeners know that I like to hunt, fish and travel, but is there anything that you just outside the scope of what we’ve talked about that really turns you on, that you pursue it?

Chris Coulter: [00:22:48] Does I mean, the, uh, well, I’ve always been a music lover, so the uh, so I would have cited that, except now that kind of folds into the right, right into the work world as well. So I love barbecue. I love to, I love to cook. Um, and I love to feed people. Um, I would call that another one of my passions. And so the, uh, you know, that that has always gone hand in hand with my mortgage business, um, feeding people. I’ve, you know, it’s the way I’ve kind of built the business in a way, was, uh, was feeding realtors, um, realtors like to eat and, uh, and I like to cook, so, um, so that kind of fit. And I think it endears you to people when you, when you cook for them. And over the years, that just became a kind of a mission of mine. When there’s a need and when, when, when somebody’s always ill, somebody’s always needing a meal. So, uh, if I could step in and provide. And then I became a person that people called when meals were needed, um, or events were needed. You know, I’ll do you know, I’ll feed. What I really like to do is feed large groups of people I like to I like the challenge of feeding 300, 350 people. Oh, wow. And barbecue is a good way to do that. I mean, if you smoke, you know, six pork butts, you can feed a couple hundred people, and that’s not smoking six at a time is not that hard. I mean, you know, as long as you’ve got the equipment to.

Stone Payton: [00:23:55] Do it, well, it can be a fun ritual, right, though.

Chris Coulter: [00:23:57] Absolutely. I mean, it’s a it’s it’s it’s it’s great work. I mean, a great a great Saturday to me is to, is to, uh, is to, you know, get up at, you know, 8:00 in the morning and start the smoker and, uh, you know, get that going and have a cup of coffee and put the meat on the smoker and watch a Georgia football game, uh, you know, do yard work and keep feeding the fire. And, uh, it’s just I find that to be really satisfying. Both, uh, cooking for for large groups of people and just feeding people in general, I really enjoy.

Stone Payton: [00:24:25] Well, I’m so glad I asked because I enjoy, uh, smoking the meat and all that. Not for large groups, but at the house. I’ve got a little smoker, starter smoker that, you know, where I don’t hurt myself too bad, but I like the idea that I now have maybe a Chris hotline. I can say, okay, I’m getting ready to maybe try to smoke some venison, coach me through that so it doesn’t dry out on me or absolutely.

Chris Coulter: [00:24:44] Or you just bring it to me and say, hey, uh, you know, drop this off and I’ll have it ready for you on Monday, Monday morning or something. There you.

Stone Payton: [00:24:51] Go. Or sit with you and have an IPA. While.

Chris Coulter: [00:24:53] Absolutely, I love that that’s the best. That’s that’s the way that’s the way to to to do it is to is to sit there and visit and talk. You got it. We got eight hours to do it. So there you.

Stone Payton: [00:25:02] Go.

Chris Coulter: [00:25:03] We can do what we can accomplish a lot in eight hours.

Stone Payton: [00:25:05] But I’ve said this before, gang, but if you want to get really expert advice and make friends quick and get some some help like this, get you a radio show. You meet the smartest people and they always they’re always good at something. That’s right. It’s a great way to meet them. All right. What’s the best way for people to. Connect with you guys. Tap into the work you’re doing at local color, whatever you think is appropriate. Websites, LinkedIn, Instagram. I just want to make sure that people can connect with you. With you all.

Chris Coulter: [00:25:31] Absolutely. Website first. So it’s local local color dot studio. Um, and on that website you’ll find a calendar, um, of programing going out through January. Um, and you can see some of the classes that we’re offering. We’d like for you to follow us on Instagram and Facebook at local color. Canton local c o l o r c a n t o n at local color canton. Um, you’ll find us on on Facebook and Instagram. And really they’re they push out a lot of content and a lot of promotional material on some of the, some of the programs that we, that we offer. So those two places, uh, if you, if I, if you want to reach me directly, um, you know, I’ve got my cell phone is 404 7353111 Chris at local color dot studio or the direct line to the studio. (678) 269-7441. And we’re located on 85 North Street in downtown canton. That’s important because we want you to stop by.

Stone Payton: [00:26:34] You’re right there in the heart. You’re right there.

Chris Coulter: [00:26:35] We’re downtown. We’re right downtown. Yeah.

Stone Payton: [00:26:37] Fantastic. Well, Chris, it has been an absolute delight having you in the studio, man. Keep up the good work. What you’re doing is important on so many levels, and, uh, we sure appreciate you, man.

Chris Coulter: [00:26:50] Hey, thank you for having us on Stone. It was a real pleasure to be here.

Stone Payton: [00:26:52] Oh, my pleasure, man. All right, until next time. This is Stone Payton for our guest today, Chris Colter with local color studio and everyone here at the business Radio X family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: Local Color Studio

Beverly Bochetto with Blue Skies Riding Academy and Scott Kvenild with Paychex

December 19, 2023 by angishields

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Charitable Georgia
Beverly Bochetto with Blue Skies Riding Academy and Scott Kvenild with Paychex
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Beverely-Bochetto-bwBeverly Bochetto has been an advocate for horses for over 25 years. In 2005, she was instrumental in directing a six-figure donation to the ASPCA Equine Fund. During 2005- 2007 she was at the forefront of a successful campaign to legislate the closure the last US equine slaughter houses in Illinois and Texas.

Beverly was a Girl Scout leader for 12 years and Service Unit Director for 3. During this time, she volunteered frequently at the Girls Scouts of Greater Atlanta equine facility, Camp Pine Acres in Acworth, GA. During this time, her affection and respect for equines grew as she observed the positive effects changes these magnificent animals made in the lives of children.

When the Pine Acres equine facility was set to close (leased property of the Army Corp of Engineers) in October 2008, Beverly did not want the program shelved. She negotiated with GSGA to purchase half of the Pine Acres herd, which were otherwise going to auction and uncertain fates.

She began Blue Skies Riding Academy, based on Girl Scout law and principles on November 3, 2008, at a rented barn in Acworth. The rest is history, with many successful human ‘graduates’, and many loved and cared for horses.

Beverly has a Masters in Electrical Engineering and specialized in project management at Bell Laboratories before having children. Subsequently, she ran a successful interior decorating business and retail store in Buckhead for 12 years, before founding Blue Skies in 2008.

Scott-Kvenild-bwScott Kvenild is a Wyoming native who has been a resident of Acworth, GA for over 16 years. By day, he’s a Strategic Business Consultant with Paychex, leveraging his experience as a banker and branch manager in Cherokee and Cobb counties to assist small businesses with HR, payroll, and compliance.

Scott is a devoted husband to Kristi, and centers his life around family and their shared interests. He found himself suddenly learning to navigate the equestrian world when his daughter embarked on horseback riding lessons at Blue Skies Riding Academy, a place that has become a second home for the Kvenild family over the past eight years. Juliette, now 15, owns a pony named My Beau Romeo and competes at local horse shows.

When he’s not at the barn, Scott’s out on the water, enjoying some quality fishing time with his son, Camden. And don’t get him started on the Green Bay Packers – he’s a die-hard fan, adding a touch of Wisconsin spirit to the Georgia scene.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday and we’ve got two fabulous guests this morning. First of all, happy holidays to everybody and I’ll remind everybody at the end. But this will be the last show for the 2023 year. And we’ll get cranked back up in 2024. But if this is your first time listening to Charitable Georgia, this is all about positive things happening in the community and I’ve got two fabulous guests, again, as I mentioned, that are both kind of doing well. They are from the same organization, but uh, Beverly Bochetto, I say it right?

Beverly Bochetto: [00:01:17] Correct.

Brian Pruett: [00:01:17] Awesome. I got it right. We’ll see how I do well here,Scott, from Blue Skies Riding Academy, which is a nonprofit in Emerson, Georgia, correct?

Beverly Bochetto: [00:01:25] Yes.

Brian Pruett: [00:01:26] Um, we’ll get into that in just a second. But you shared with me just before we got on air a little bit of your story, but if you don’t mind, share your story and background and how then we’ll get in and talk to you about how you why you started Blue Skies.

Beverly Bochetto: [00:01:37] Where to begin? Um. My daughter loved horses from the time she was tiny, and she began to ride when she was five years old. And so I got involved, too. And then, um. We had a Girl Scout troop. I was a Girl Scout leader for 12 years. Um, and my troop did a lot of horseback riding at Girl Scout camps, and I got to know horses even more than I began to volunteer there. And when they were set to close, I negotiated to buy half of the herd at Camp Pine Acres, and I started Blue Skies. I think it’s a I love horses, I love kids and horses and kids just go together. They are a fantastic combination.

Brian Pruett: [00:02:19] Yeah, well, you were sharing too, that you don’t you don’t actually really ride, but you love the being able to share the passion of the horses and the kids together. So, uh, I’m just curious what the, uh, the not riding part. Do you still like being around them and and all that stuff as well?

Beverly Bochetto: [00:02:35] Oh, yeah. I like to groom them and talk to them and kiss them and whatever. I just don’t really enjoy riding.

Brian Pruett: [00:02:41] So do you have a favorite horse?

Beverly Bochetto: [00:02:44] You know, it’s like having your children. You love them, but you just love them different, right? They’re all they’re all different.

Brian Pruett: [00:02:51] Do you have, uh, miniature horses as well, or are they all the large ones? We have.

Beverly Bochetto: [00:02:55] One. And his name is Reptar. And he’s a beast. He’s a mighty beast.

Brian Pruett: [00:02:59] I like the name, too. How’d that name come about?

Beverly Bochetto: [00:03:01] Uh, he came with that name.

Brian Pruett: [00:03:02] Okay. Yeah. Is he kind of, like, does he help herd the other big horses around?

Beverly Bochetto: [00:03:06] Oh, he’s the boss man.

Brian Pruett: [00:03:10] Um. All right, so Emerson’s not that big. But if people aren’t familiar with Emerson, share about where you’re located.

Beverly Bochetto: [00:03:15] Uh, we’re on 501 Puckett Road, which is off Old Alabama Road, which is off 293. We are about two and a half miles from I-75. Okay.

Brian Pruett: [00:03:25] And that place is growing. I mean, Lakepoint helped that thing explode, so. Oh my.

Beverly Bochetto: [00:03:29] Goodness. Yes.

Brian Pruett: [00:03:30] Um, do you, uh, so do you work with, um, mainly kids and the horses? Is it just primarily kids and horses?

Beverly Bochetto: [00:03:39] We have we have quite an adult contingent too, of adult riders also.

Brian Pruett: [00:03:43] Okay, so go ahead and share about blue Skies. What is it? Is it just a riding academy or. I mean, it’s a rescue obviously for horses as well, correct?

Beverly Bochetto: [00:03:50] Yes. We are a horse rescue. Um, we actually specialize in off track thoroughbreds. We retrain them for our lesson program. Um. They. The kids love them. I love them because they’re just such athletes. They’re just just magnificent animals. Plus, we have a bunch of ponies who are bad little ponies. Scott has a pony. And, um, we yes, we give lessons. We also do programs for community groups and such, uh, you know, of learning about horses, grooming horses, fooling around with horses. Uh, right now we have a fall program that comes out once a month. Um, we also, some of our riders show, uh, their horses at Wills Park and at Conyers, uh, monthly, sometimes during the season. The season runs basically from March to November. Okay. And but I don’t care if the kids show or not. You know, everybody gets something different out of horses. And for some kids, it’s a competition. Scott’s daughter did not show for years. And then she got the show bug going on and got hooked. And Scott, Scott and his wife Kristy got hooked too.

Brian Pruett: [00:05:03] Well, kids do that to you and they make you get hooked on things. So yes, they do. Yeah. Um, so curious too. Do you actually, uh, are you able to board horses for other people as well or. Yes, we do. Okay. Yeah. Um, so one of the things I’d like to ask people when we’re on here, because it’s all about the community and stuff. So why is it important for you to be part of the community?

Beverly Bochetto: [00:05:23] Because I don’t mean to sound like gung ho religious or something here, because this is how God shows himself through us, in our community, with each other. And it’s very important to reach out. It’s very important for children to have that community. You know, our families over the years have become so fragmented. We’re all over the country. Trying to get together is just crazy business. We have to make more family and our barn is like family. We are a very family style barn. We have a lot of parties. Um, we have a lot of get togethers. We are known in the show world that when our girls are riding, the rest of the barn is there cheering them on. Awesome. And so that’s that’s important for kids. They make lifelong friendships at the barn. And oh, I know that person. And then there’s the horse community itself that we’re a close knit community. We all know each other and we all know each other’s business. Even if we don’t tell each other each other’s business, it gets around. Right.

Brian Pruett: [00:06:27] So I’m guessing your parties are like the hoedowns.

Beverly Bochetto: [00:06:30] Uh, it’s always potluck.

Brian Pruett: [00:06:32] Well, my kind of my kind of party.

Beverly Bochetto: [00:06:34] Yeah, we we just have potluck and cornhole and whatever. We have a we have all different. We just did our Christmas party on the eighth, and, uh, that was a lot of fun. That was in that we have that one at the barn. Usually they’re up at the farmhouse.

Brian Pruett: [00:06:49] Do you decorate the barn every year for Christmas? Yes. Are the horses wearing lights?

Beverly Bochetto: [00:06:54] Uh, occasionally.

Brian Pruett: [00:06:57] Do you pull them sleds? You got a sled you can pull? No.

Beverly Bochetto: [00:06:59] Oh, no.

Brian Pruett: [00:07:01] That’d be kind of fun.

Beverly Bochetto: [00:07:02] Or one driving horse. Dozer, um, died two years ago. Oh.

Brian Pruett: [00:07:05] All right.

Beverly Bochetto: [00:07:06] But, um, when the kids. The last time we had snow, which was several years ago, the girls were so excited, they wanted to see the farm in snow. And I guess I had maybe eight girls sleepover at my house all over the house, like, all over the house. And it did snow. And we hooked dozer up to, I think, a big plywood board, and we drove him around the pastures with the girls on the back. It was a lot of fun. They got they got a tremendous kick out of it.

Brian Pruett: [00:07:33] That’s awesome. So one of my family and I, his favorite show is heartland. Do you guys ever. Do you watch that?

Beverly Bochetto: [00:07:38] Um. Years ago. Yeah. I don’t really watch TV.

Brian Pruett: [00:07:41] Well, being a horse person, I mean, it’s actually just started at 17th season. This is a pretty cool show, but, um. All right, so you guys are a nonprofit? Yes. How can, uh, people in the community, businesses can. Do you have opportunities for people to volunteer support, and if so, how can people get involved?

Beverly Bochetto: [00:08:01] We always need help with the farm when you have 37 horses and 26 acres. It’s there’s always something to do, whether it’s just cleaning. Cleaning up the pastures from fallen branches and fallen trees to cleaning stalls. Rolling shavings. It’s it’s, you know, leading horses in and out. We have a lot of volunteer opportunities where if you’re afraid of horses, you don’t really have to handle them. You don’t have to know a lot about horses to come out and give us a hand. What do you think, Scott?

Scott Kvenild: [00:08:33] Yeah, a lot of the, like the four H girls and everything. They love just coming out and grooming the horses, especially some of the the rescue horses that they don’t get a lot of love. The ones that aren’t able to be in in the lesson program for whatever reason. So they’ll bring them in, just groom them. And that’s very therapeutic and calming to and and a lot of people love doing that. And it’s it’s great for the horses as well.

Brian Pruett: [00:08:53] Awesome. So what about, uh do you have a way for businesses to get involved in, um, in helping you? I know you said you guys are self-sufficient, but I’m assuming you can still take sponsors and do things of that nature.

Beverly Bochetto: [00:09:04] Always, always. Um, we always need our driveway graded. We always need gravel. We always need fence boards. We need people to put up fence boards and take down the broken ones. The horses break fences a lot.

Brian Pruett: [00:09:19] Um, so share your website, how people can find you and the best way to get a hold of you in case somebody wants to either talk about volunteering or help supporting.

Beverly Bochetto: [00:09:27] Okay, um, we’re Blue Skies Riding academy.com. Um, we’re also on Facebook is Blue Skies riding Academy. Um, my my phone number is (770) 925-5182. Um, our business line is (770) 926-2003. You’ll reach our barn manager who’s AJ, and she’s been with us for 12 years. Okay? 13 years, I think. Yeah.

Brian Pruett: [00:09:55] Do you guys have any, uh, fundraisers or anything like that coming up or things you want to share that might be coming up that people can, you know, know about right now?

Beverly Bochetto: [00:10:03] We’ve got a great silent auction that ends on Sunday with a lot of, um, fun activities in the Cartersville area. I, I bid on the one for the Booth Museum and Main Street Seafood myself, and I’m going to outbid anybody for that one. Um, but a lot, a lot of activities and restaurants in Cartersville, the, the, the business owners and the museums have been so generous with us, giving us tickets and gift vouchers and all that kind of stuff. And then we’ve got some horsey stuff on there and some other, other stuff. There’s even a cabin rental in in Ellijay. It’s beautiful. Yeah, like a four bedroom, three level cabin on the river.

Brian Pruett: [00:10:41] Awesome. Uh, so I’m assuming same website. They can go and check that out.

Scott Kvenild: [00:10:46] It’s actually, uh, you can find it on the Facebook page.

Beverly Bochetto: [00:10:49] Yeah, it’s on the Facebook page. It’s not on the website because it’s a temporary thing.

Brian Pruett: [00:10:53] Any, uh, do you guys do any shows or anything like that at the at your place as well?

Beverly Bochetto: [00:10:58] We’ve done it in the past. We didn’t do any, I would say the last two years maybe.

Scott Kvenild: [00:11:02] Yeah. It’s kind of been since Covid. It kind of shut down a little bit. But we’re getting those back up.

Beverly Bochetto: [00:11:06] We’re getting those back up again. We’ll have schooling shows which are just fun competitions. If if someone has never shown before at, you know, a big event like Will’s Park or a big venue or Conyers, this is a great place to start. It’s local, it’s friendly, we fire up the grill. It’s a kind of friendly competition. It gets our kids used to putting themselves out there because, believe it or not, a lot of the kids who. Come to ride are like really shy people. And I mean, the thought of like getting on their horse and showing off basically in front of a whole bunch of people is terrifying. So we were more low key at the farm and we laugh a lot. We still give out ribbons and all that, but it gives them a taste of this is what it’s like to show and it gets them outside of themselves, you know, which is which is kind of cool. So we’re planning, I think we’re planning two of them, one in the spring and one in the fall. Yes. Yep. And we invite local barns if they’d like to come to the show too. So we have a little it’s just it’s fun.

Brian Pruett: [00:12:05] So everybody keep up with their website and their Facebook and all that stuff. So you can find out about all that on there as well. So, um, so I was talking to you a little bit before we got on there about the Carnival Business Club and the little group Emerson connects that meet in the networking. And I’ve been networking in Atlanta for about almost 30 years. There’s a lot of powerful stories that can come out of networking. Have you had an opportunity to do any networking since you’ve had Blue Skies?

Beverly Bochetto: [00:12:27] Uh. Not much blue skies. Keeps me pretty busy. Um, basically, we have volunteers, and a lot of them are teenage volunteers, so we have good after school help most of the time for feeding and bringing the horses and stuff. But basically, Blue Skies is run by me and our barn manager, A.J. Martin. And again, 37 horses and 26 acres and two ladies of a certain age. Um, you know.

Brian Pruett: [00:12:56] Um, one of the ladies actually worked for the booth, uh, museum that works with the Cardinal Business Club. So, Leslie McMillan, you’re welcome, Leslie, for that shout out. Um, so I’d like for you to give a little advice because somebody might be listening who’s thinking about starting a nonprofit. Uh, and so if you would give anybody advice about starting a nonprofit, no matter what kind it is, what kind of advice would you give them?

Beverly Bochetto: [00:13:18] I think you have to go in with a plan. Um, I am very I’m not familiar with, like, nonprofits as a whole, but I am familiar with nonprofit and horse rescue and stuff like that. You have to go in with a plan. And again, I my plan was that Blue Skies would be self-supporting and self-sufficient, um, because I too wanted to serve children. Not just not just horses, but I think that if you’re not going in with something like that, you have to be very adept at fundraising, and you have to also be like an extroverted person, someone who wants to network. Because if you’re if you’re building your business that way, you will be networking continuously. You will be on Facebook, on Instagram, you know, a couple posts a day on the phone with people again, going to Doug’s going to Cartersville, and you’ll know everybody. Um, I’m not that kind of person. I’m like, I’m kind of shyer. Uh, so what I do works for me, but for others, you have to be ready to put yourself out there and have your elevator speech boom. You know, and and do it every single day. And I know a lot of other horse rescues were part of horse rescues. United of Georgia. Trinity rescue was part of that. Save the horses is part of that. We have some sister rescues down in South Georgia, and we all network together and try and help each other and occasionally pass horses around.

Brian Pruett: [00:14:47] Right? There you go. So, so just with the networking, it’s that that networking itself. Uh, do you have a positive story? A kind of a cool story testimony you can share from from that group?

Scott Kvenild: [00:15:03] Just as far as the like Instagram and, you know, networking, social networking like that. We’ve, um, recently launched a lot more activity around that. It’s, uh, one thing that’s kind of unique about blue skies from a lot of the other barns is that it is a community in itself. And so, uh, Bev said there’s really just her and AJ, but truthfully, the families are very, very involved. Um, other barns, I’m not sure exactly how they run. I don’t believe that they kind of have that much involvement from the families. But but a lot of us get involved. We run, um, a lot of that social media, uh, there’s and it’s really kind of almost a competition between a lot of the families, like, everybody wants to do it. Who’s going to take it over? And everybody’s always asking, what’s the password? I want to post stuff like, you know, it’s regulated a little bit here, but it is, um, it’s really kind of taken on a life of its own in just the, uh, the kids, the families, the parents, everybody is active in it. And there’s been a ton of Facebook activity now, too, since, um, we really kind of launched, um, a lot more campaigns like the, like the silent auction that you said and other stuff. There’s it’s growing exponentially because so many families are just sharing it out, and it’s sharing being shared by their share and, and everything. So it’s it’s um, it’s not really like your normal campaign for that. It’s kind of just been very organic, but it’s really it’s really exploded.

Brian Pruett: [00:16:30] Well, and that’s a true meaning of community. I mean, you talk about the families and all getting involved that way and stuff like that. So, um, do you guys take, uh, is it just Bartow County or do you have other places that come and.

Beverly Bochetto: [00:16:42] Everywhere, everywhere we’ve had even Girl Scout troops come from the other side of the city, you know, Lawrenceville, Lilburn. Uh, we get groups from Douglas County. Yeah, it’s all over.

Brian Pruett: [00:16:55] What, uh, do you have typical hours that you do?

Beverly Bochetto: [00:16:59] Most of our lessons are in the afternoons because the kids obviously are in school weekends. We don’t usually have regular lessons on weekends, because a lot of times that’s when we’re showing or we’ve got a project going on at the barn, like fixing fences or, you know, grading the driveway. Um, and we have our beginner lessons are mostly on Sundays.

Brian Pruett: [00:17:22] Okay. So another question I have for you, and then I’m going to come over to you, Scott, um, a nonprofit really is also a business. Yes it is. So, um, we talk a lot of, uh, entrepreneurial stuff on the show as well. And so, um. It may be the kind of the same advice, but what advice would you give somebody who’s thinking about starting a business?

Beverly Bochetto: [00:17:42] Have a plan, have a plan and be prepared to act on it. And be prepared to feel overwhelmed because it’s one of those, you know, your eyes are bigger than your stomach. I can do this and I can do that so well, right? Not always right, not always. Be prepared to scale back in a in a practical way, you know, don’t don’t throw the baby out with the bathwater.

Brian Pruett: [00:18:03] Well, I like that one. All right, well, we’re moving over to let me see. We’re going to get right Scott Kvenild.

Scott Kvenild: [00:18:09] Yes.Perfect.

Brian Pruett: [00:18:10] Oh sweet I got it. So he was the other voice you’ve been hearing. Um you you have a day job where you work for Paychex. But you’re also very involved with Blue Skies. So uh share a little bit about your background and we’ll talk about how you got involved.

Scott Kvenild: [00:18:24] Well, yeah, I’ve, uh, I guess I was born and raised in Wyoming and then, um, moved out here to Georgia. I guess it’s been 18 years ago. And, um, uh, we’ve basically got into blue skies and started writing about 7 or 8 years ago. My daughter, we were just struggling to kind of find some activity that she was going to be involved in. And the grandparents, you know, kept asking, we want we want something to come watch her. Do you know, what is she going to do that we can come and sit in the audience and watch her. So we struggled. We tried a lot of different things. Like I said, we did. We tried it through gymnastics, through dance, through martial arts, um, lots of different things. And then we decided, well, let’s try horseback riding. And, uh, so we actually found Blue Skies online and set up a little trial ride, put her on the back of a horse, and it just it clicked. And that was it for her. And she has been enamored with all things horses ever since then. She’s now, uh, she’s turned 15, and still we are at that barn pretty much seven days a week, for one thing or another. Uh, we we bought a large pony bow. We bought him last, uh, January. So it’s coming up on a year since we’ve gotten him. So he he breathed the whole new level of meaning into it. Excuse me. Prior to that, we we leased one of the horses, and she showed a lot.

Brian Pruett: [00:19:42] But I think it’s pretty cool because, you know, at 15, most of the kids, you sure want to sit in playing video games or doing something else. So it’s awesome that she’s out there and with the other kids, you know, with the horses and stuff like that. So, um, well, you shared with me before we got on the air, but I’m sure people listening are like, well, you were around horses all the time in Wyoming, but you weren’t.

Scott Kvenild: [00:20:02] Yeah. Excuse me. Yeah. No, in, uh, Wyoming. Unfortunately, my my brother was deathly allergic to horses, and we couldn’t I couldn’t be anywhere near them. There was actually a little incident where, when I was a kid, there was a blanket that was in our garage that had been on a horse many, many years ago, and he actually just touched it and had a crazy reaction. Wow. So we had to get rid of all things horses, and I could never be around him. So I yeah, I never really believed that I would move to Georgia to become a horse enthusiast, but here I am.

Brian Pruett: [00:20:31] There you go.

Brian Pruett: [00:20:32] There you go. So same question for you. Why is it important for you to be part of the community?

Scott Kvenild: [00:20:36] Uh, I think I mean, the community really drives it all. Uh, I believe that, um, without, you know, the community involvement, it’s just it’s too much for this to be run by two people. It’s not possible for the size and scope of blue skies to only have two people handling it all. So community is is vital. And we really need, you know, more and more people to kind of come in and, and volunteers just to come help out. If, you know, we get sometimes people who are maybe even just retired and want something to do and so they, you know, love animals and they come out and they can help even if it’s just, like I said, kind of routine stuff like scrubbing water buckets because that’s, you know, something we got to do every day to keep the clean water for the horses. And it’s it seems small, but it’s vital.

Brian Pruett: [00:21:20] So, um, you like I said, you have a regular day job with Paychex. What all, uh, is your, I guess, duties with blue Sky.

Scott Kvenild: [00:21:30] Well, uh, so with. Yes, we do. My wife and I both have full day jobs. Uh, but we, we really got more involved with Blue skies, uh, here this this year, actually, when, um, we kind of saw that there were a lot of changes that happened in last year, and, and we kind of saw where there was a need for more people to step in and do a lot more as far as families. Uh, so my wife and I kind of came up with with a proposal of how we really wanted to help out, and we went to, uh, to Bev and AJ and kind of presented our proposal on, on how we want to, to become more involved. And we weren’t sure if she was going to be receptive or not, honestly.

Beverly Bochetto: [00:22:07] But it was like a yes.

Speaker5: [00:22:09] Yes.

Beverly Bochetto: [00:22:10] When can you start.

Scott Kvenild: [00:22:12] Yeah. So we’ve we’ve kind of, um, helped really delve in uh, on the, the financial side, I actually have a background. Prior to Paychex, I was 19 years in the banking industry. Um, and my wife has actually run a couple businesses of her own as well. And she’s a product manager for senior product manager for a large company, too. So she’s got a lot of knowledge in that. So we we’ve kind of, um, delved in a lot to the business, gotten to know a ton more about it, and, and just trying to find out ways we can help. So we started creating committees. Uh, we’ve got a lot more parent involvement. We had a meeting with all the parents, and we basically I put them on the spot and I said, I said, would you guys rather volunteer your time or pay more money? You know, raise your hand? Yeah.

Brian Pruett: [00:22:54] I’m sure you got a lot of hands raised.

Scott Kvenild: [00:22:55] Yeah, yeah. So, so we’re really, uh, relying on the families a lot to kind of help out, because, yeah, we could hire people to come in. That’s not really the way Blue Skies has ever run. It’s been more on the family and the community within it.

Brian Pruett: [00:23:08] Um, so other than your horse, Bo, do you have a favorite horse that you’ve worked with over there?

Speaker5: [00:23:13] Probably.

Scott Kvenild: [00:23:13] Bella. Bella is a, uh. It’s a pony that my daughter leased for two years prior to buying Bo, and she showed on Bella for those two years. So we went to shows, and that was when he first, um, kind of what Ben was saying, that the my daughter was that way to where she was hesitant to go to the shows. She was a little nervous about it because it’s, you know, you go to these big shows, you have to compete in front of people. There’s, you know, a lot of stress behind it. And she was so nervous and didn’t want to go. So we kept kind of doing schooling shows, trying to get her her feet wet a little bit. And then finally we leased Bella and she went to her first show and it was just once again it clicked. And after that she’s like, I want to go to more. I want to go every month. Can we go more? We that first year we we told her we’d go to two shows. One in the spring, one in the fall. We went to four. And then last year, uh, I think we went one a month and it’s, uh, it’s it is, it’s kind of, I don’t want to say addictive, but it really is. It’s so much fun and it’s such a busy, crazy weekend and a show weekend. But it is. The community of Blue Skies is great. We all, we all get together at the shows. We have little potlucks where we’ll sometimes like bring out a grill and we all hang out. There’s usually a couple people with campers and we hang out there. We have dinners together. Um, it’s everybody cheers each other on when they’re when the girls aren’t showing, they all come to whoever is and they cheer ringside and and it’s, uh. It’s fun. It’s electric.

Brian Pruett: [00:24:33] That’s awesome. So this kind of week for both of you, um, do you guys have opportunities for families who might have, uh, kids that are special needs to come out and be able to do things with the horses?

Beverly Bochetto: [00:24:46] Yes we do. We are not, um, you know, like a certified facility. But we’ve had a lot of children over the years who I would say are kind of on the spectrum of autism and horses really help them come out of their shells. And so, you know, we’re not McKenna farms, which is a full service therapeutic facility. But yes, we can accommodate children with with special needs. Okay.

Brian Pruett: [00:25:13] Um, so, Scott, I’m going to switch gears just for a second. I want to talk a little bit about about Paychex. Um, I’m familiar with it, but for some, uh, people who might not be listening, share a little bit about what Paychex does. Yeah.

Scott Kvenild: [00:25:24] So, uh, Paychex is, is HR payroll, um, and compliance type of a company. We, uh, I’m specifically with the PEO department, and PEO is just a program that we basically handle outsourcing of HR and all the other parts of that. With worker’s comp, we do payroll, we do HR, we do we help with hiring with, uh, managing the compliance. We do training, uh, for the employees. We’ll also do help with performance reviews and everything. So we kind of help take all that off of a business’s workload. So we handle all the admin tasks so that business owners can focus on the reason why they got into the business in the first place, which is, you know, running their and growing their businesses. So we we help just kind of outsource that where it’s called Co-employment. We, we actually come in and we um, co employ their employees. So we, we help in a lot of other ways too. It’s great with restaurants, for example, uh, like restaurants, there’s a tax credits that restaurants can get for tips, but they can’t get it unless the restaurant is profitable. So new restaurants typically, you know, three years and or more and they’re not profitable. So we’re able to go in there with the Co-employment. We bring the employees also under our tax ID, and they’re able to get that tax credit, which can sometimes be tens of thousands of dollars for the year in a tax credit that they couldn’t get otherwise. So a lot of good advantages that we kind of bring there.

Brian Pruett: [00:26:40] You guys do background checks as well. Yeah.

Scott Kvenild: [00:26:42] Yeah. We do background drug tests okay. All that for.

Speaker5: [00:26:44] Them. All right.

Brian Pruett: [00:26:45] Um, so you told me and you mentioned that you came from the banking world, uh, prior to this. So you obviously a people person, I would hope. Yeah. Have you had an opportunity to do any networking?

Speaker5: [00:26:57] Yes. Yeah.

Scott Kvenild: [00:26:58] I’ve been in, uh, some BNI groups and of course, you know, Chamber of Commerce. Um, I’ve been in a couple other different clubs, uh, that I’ve, that I’ve done through the years. And I was part of the, uh, Kennesaw Business Association for a while as well.

Brian Pruett: [00:27:10] Okay. Do you have a positive story you can share for the from the networking?

Scott Kvenild: [00:27:13] Sure. Yeah. There’s a great BNI group that I was in in Kennesaw. It was when I was, uh, working at a bank down there, and it was, um, that’s actually where I first met my my first Paychex rep, a great guy there. He was kind of on the board, and it was one of the first BNI groups that I’d ever been a part of. And I’d heard I’d heard some negative things about BNI groups where people said, it’s kind of, you know, waste of time, waste of money. Um, and, you know, I think there’s good groups and bad groups, but this particular group was just fantastic. And they it was a really good, you know, sense of community there. And I got to meet some great people that I’m still in contact with. You know, it’s been, uh, five years ago, I think, and it was, uh, but I still in contact with these people. We still send each other business and help each other out. And it is it’s that that whole aspect of just helping each other. And that’s the reason why you’re in those groups. You’re not. You’re not. I mean, you’re there to get, you know, some leads and some help yourself. But it’s all about sharing and supporting each other.

Brian Pruett: [00:28:06] So for those I, I was part of BNI, I’m not really a fan of being I. That’s a story for off the air. But uh, um, for those who may not know familiar with BNI, share what BNI is.

Scott Kvenild: [00:28:17] So it’s it’s basically, uh, it’s a company that helps facilitate these, um, groups, and there can be groups all over and they can have their own focus and they kind of run autonomously. Uh, but you can easily look it up on BNI, I don’t remember the exact exact website, but look them up online and, and you can just search for a group and find one in your area. And like I said, some are hugely active and have large base of people that go. And typically BNI will they’ll limit it to where there will only be, say, one person from banking, one person from Paychex, one person from a law firm. So you’re not all stepping on each other trying to get leads. It’s a diverse group from diverse backgrounds that all just basically you go, you talk about what you’re looking for. You say, like, I’m really looking for customers that are interested in this. And then everybody thinks, hey, I know somebody like that, and they’ll refer them to you, and then you refer back and it’s just it’s a good, good way to kind of share people.

Brian Pruett: [00:29:12] One of the things I think that I’m not really I’m, I, I’m more of a believer of, uh, the open networking where you can have multiple things and believe in collaboration over competition. I’m not down at all. I’m being I, I just it was not the group I was in wasn’t that great. But, um, I do believe in the collaboration over competition. And when you go in networking, I share there’s two that you should go in with a mindset of helping others, not what you can get out of it, because that will come back to you anyway. Yeah. Um, a lot of people make the mistake of trying and going and selling something, and it’s all about me, and you’re never going to get anywhere that way. So. So for somebody who has a business, um, whether they work with Paychex or not, um, can you give any advice for, for any tips on from the HR or anything like that perspective that people might need to think about?

Speaker5: [00:30:00] Yeah.

Scott Kvenild: [00:30:01] It’s, uh, the world of compliance and HR is it’s vast and it’s complicated, and it can get businesses in trouble if they’re if they’re not in the know. So if you don’t have a good HR background, I would highly suggest finding somebody to help out there. Uh, because you can easily get yourself into hot water if you don’t understand all the compliance. And it’s all different from state to state. Uh, especially if businesses start to do business in multiple states. It’s a whole other can of worms there that you’re opening. So it’s good to always have somebody knowledgeable on the team. And don’t try to do it all by yourself.

Brian Pruett: [00:30:36] And that’s important because ask for help. I mean, anyone thinking that you’re doing right, Bev, you do the same thing at your group. Ask for help. Yeah. Um. All right, so what what size group or businesses do you guys typically work with?

Scott Kvenild: [00:30:48] You know, we can honestly work with about any size, but Paychex is founded more on the small business side. Uh, we really kind of want to be helping out the companies that are small to mid-size. Um, and we can do large corporations, like I said, but it really anywhere from about five employees, we can we can help out with payroll and stuff below five. But for the PEO there’s not a huge need for that under that. Um, so honestly, the sweet spot is probably from about 20 employees up to say 500 is kind of where where we really shine. Uh, and a lot of the newer startups, uh, they really can benefit from ours because they, we’re able to kind of just come in there and take on all those tasks that they don’t want to deal with anyway and, uh, and run with it from there.

Brian Pruett: [00:31:33] Now, is it Paychex. Is that a nationwide company, Metro Atlanta or where all do you guys work. We are.

Scott Kvenild: [00:31:38] Nationwide.

Brian Pruett: [00:31:39] Okay. How about you where all do you work.

Scott Kvenild: [00:31:42] So I’m really kind of Atlanta metro. Um, a lot of the businesses that I work with, I have a pretty large territory, honestly. I can I can work with a company in California if I want to. It’s not I’m not 100% territory based. Uh, but I focus right around kind of Acworth. Kennesaw out to Alpharetta, Roswell area. That’s a big part of mine. I’ve got some customers in Gainesville, um, that I go out so pretty wide net, and I’m happy to drive and meet with people in person. Or of course, we have all the virtual aspects today, so we do most of the meetings virtually. But, you know, I can be anywhere I need to be.

Brian Pruett: [00:32:14] So, uh, I got Wednesdays for you because there’s a group that meets in Acworth at Center Street Tavern every Wednesday from 11 to 1, 1130 to 1. Really? I tell people, get to 11 because you won’t get a parking spot if you get there after. But yeah, uh, there are no paychecks people that come to that. So. Okay. Uh, and it’s a free group. You just pay for your lunch and then drive up to in the mornings before that, come to Cartersville Business Club. Because honestly, in the last several years I’ve been networking. I’ve seen one Paychex person.

Speaker5: [00:32:40] Really?

Brian Pruett: [00:32:41] So get you involved. I was dubbed the leader of the Networking Posse several years ago. So I can induct you in that if you’d like.

Speaker5: [00:32:47] So that sounds good to me.

Brian Pruett: [00:32:49] Um, okay, so. This question’s kind of going to be for people who are thinking about maybe volunteering, right? They’re looking for something to do and they’re not sure what to do. From your perspective, what kind of advice would you give for somebody looking to do some volunteering, whether it be for, uh, Blue Skies or any other nonprofit?

Scott Kvenild: [00:33:11] Yeah. I mean, just reach out to us. We’ve got, um, plenty of, like, opportunities and and, I mean, just as volunteering in general, it’s it’s just having the right attitude when it comes to it, just being ready to help out and do what you need to do. Um, I’ve done a lot of volunteering, I guess, through my entire life. Not not just at Blue Skies. Uh, but I’ve, I’ve helped out with, you know, tutoring. Um, I actually tutored a, uh. I used to be fluent in sign language. Um, not as fluent anymore. I can still do do quite a bit of it. Uh, but I used to go tutor deaf, uh, wards like children in detention centers and stuff that, you know, and so I’d have to go into the detention center, work with deaf wards in there to to help tutor them and help them out and everything, because there was just a real need for it. But it’s just having that kind of spirit of being willing to do whatever you need to do to help somebody out.

Brian Pruett: [00:34:02] Um. Well, this is going to be kind of maybe of a dumb question. I always told myself when I was a sportswriter, I was going to ask the dumb questions, but this might be a dumb question. Um. What is your favorite part of volunteering at Blue Skies?

Scott Kvenild: [00:34:17] You know, it’s I love being out there anyway, just at the barn, because it’s quiet. It’s calm. You just feel like you’re in the middle of nowhere yet, you know, you’re not far at all from anything. And, um, and I just, I kind of like the peace of being able to just go out there and work even. And this may sound weird to a lot of people, but anybody who’s done it a lot understands I like cleaning stalls. It’s peaceful in a weird way. You just it’s.

Beverly Bochetto: [00:34:41] Meditative.

Scott Kvenild: [00:34:42] It is, it is. And I mean, yes, you’re, you know, cleaning up horse poop and and everything, but it’s there’s just something about it that’s just calming and relaxing and and. Yeah, it is meditative. That’s a great word for it.

Speaker5: [00:34:53] Yeah.

Brian Pruett: [00:34:54] Um, you said you have, uh, a miniature horse and the rest of the horses. Do you have any other animals on the farm?

Speaker5: [00:35:00] Cats.

Beverly Bochetto: [00:35:00] Cats.

Brian Pruett: [00:35:01] Well, you got to have. I guess you got to have cats.

Beverly Bochetto: [00:35:03] We are our our barn manager. A.j. is our unofficial cat rescue. She should really have her own NPO. We have, what, about 20 cats? Yes, right now. And they’re all sweet. She hand raises them, she gets wow. Picks up kittens off the side of the road. She hand-raised. They’re all they’re not feral cats. They’re all sweet cats. And people who don’t even own cats love to just have a cat on their lap and pet it. And so how.

Speaker5: [00:35:27] Are they with the horses?

Beverly Bochetto: [00:35:28] Oh they’re fine. Yeah. They’re fine. We had one. I don’t know if we still have her who used to ride on the back of. Oh yeah. Remember. Yes, I do remember. I’d have to ask AJ the horse.

Speaker5: [00:35:38] That’s awesome.

Brian Pruett: [00:35:39] That’s really.

Speaker5: [00:35:40] Cool.

Beverly Bochetto: [00:35:40] The other thing about volunteering, um, at our barn and my. I digress a little bit here. When I went to the welcome parents high school thing at Saint Pius years ago for my daughter, the principal, Steve said, now listen up, parents, these freshmen you cherish every moment in the car, car ride back and forth to school every day because once your kid gets their license, you’re not going to see them again. They’re basically out of your life. They have their own things that they want to do. And I thought, well, that’s ridiculous. But my daughter was 14, and I think I take that to heart that we kind of lose our kids to their social groups and so on and so forth. And being at the barn, if your child takes lessons, it’s an opportunity to stay close to your child, you know, and to cheer them on at shows, to watch their lessons, talk about their lessons, talk about their horse. It’s again, it makes it makes family. It keeps families close. And that’s why we really, uh, encourage community at our barn. Don’t just drop your kid off and go over to Publix and do your shopping. Stay and watch and talk to other parents, and then you’ll get to gossiping. And then, I don’t know, one night the dads will have a beer, and then they come to a party, and then it’s then it’s on, then it’s just on there all the time.

Speaker5: [00:37:00] No. And I think.

Brian Pruett: [00:37:00] That’s important because I’m currently reading a book about Barry Black. If you don’t know about Barry Black, he’s a, uh, an admiral, uh, chaplain, and he’s, uh, was in the Senate for a while, and he was talking about when he was growing up in the inner city of Baltimore, and the kids would have performances or whatever, and, you know, dads wouldn’t show up, moms wouldn’t show up. And how important it is to be a part of things like that for for the kids. I mean, Scott, you were talking about how your, your daughter is excited about, you know, got involved in the showing and wanted to go. And instead of going to two, you went to four shows and now you’re monthly and, you know, so, um, I just think that’s very important because you’re right, especially these days, you got to be involved with your child’s, you know, life. So, um, it’s just the way society has gone. So, um, Scott, share again about the, the silent auction, how people can can see that stuff and bid and, um, if you don’t mind, after he’s done sharing that with Bev, just because I know people like to know, especially with the smaller nonprofits versus like a, you know, a Saint Jude or whatever, what the money actually goes for. So if you don’t mind sharing that, but first, share about it first.

Speaker5: [00:38:04] Yeah. If you just.

Scott Kvenild: [00:38:04] Go to our Facebook page, just go look up Blue Skies Riding Academy on Facebook. We’re the only one there. So you’ll find it. And then there’s a bunch of links here recently to it. It just went live last week and you said it’s wrapping up I think Sunday Sunday okay so a bit more time. There’s a lot of great stuff on there. You can go bid you can see what the current bid is. Um, you know, put some more in there if you, if you want to do it, there’s some great prizes, great things to win. And, uh, I really think that they, you know, get a lot of value out of it. And then Bev can tell us where the money’s going, what.

Beverly Bochetto: [00:38:35] We spend our money on. Oh, okay. Feed hay shavings. Um, the mortgage, which is actually a business loan. We own our property, which I’m very proud of. It’s corporately owned. I don’t own it. It’s owned by Blue Skies Riding Academy. Our horses are either have their feet trimmed every five weeks, or they get new shoes every five weeks. Trims are. Are they 60? Scott I can’t remember. The trims.

Scott Kvenild: [00:38:59] Are 60.

Beverly Bochetto: [00:38:59] Yeah, a trim to trim. Basically filing the horse’s hooves down is $60 every five weeks. Now times 37 horses. It runs into some money. Uh, shoes can be anywhere from 125 to 150, depending on what what type of shoe we have that builds. Our horses tend to be very healthy, but we do have routine vetting, which is includes a Coggins, which is required by the state for equine anemia. And then uh, their, their uh, booster shots every year. Okay. But sometimes our vet bills get big. We’ll have lameness or horse will colic, which is always life threatening for a horse. And horses again tend to be pretty healthy and pretty sturdy. But when something goes wrong as a prey animal, it goes downhill fast. And it gets expensive fast. Right. Um, so our vet bills are always kind of our wild card, but we, we pray for the least and we kind of plan for the most, right? Uh, right now we probably need. How much in fencing?

Scott Kvenild: [00:40:02] Oh, yeah. There needs to be a lot of fence repair. Just the horses. They, you know, they kick, they right. They chew on.

Beverly Bochetto: [00:40:09] And and unfortunately, um, our they’re called corral boards. Basically, they’re rough sewing one by six, 16 foot board boards. Uh, a year and a half ago, they were 997 apiece at Home Depot. They’re now 1997.

Speaker5: [00:40:25] Yeah, it’s crazy.

Beverly Bochetto: [00:40:26] When we break them, when we break a board, we cry. It’s like, oh my gosh. It’s like, oh no. Um, right now we also have a little situation with our well, we need a new holding tank. And we’ve. Scott Jury rigged it because he’s a genius about things like this. We need a new holding tank, but it’s about $3,300, which we just don’t have, right? Um, you know, and then we have our property taxes, and it goes. And then just routine barn supplies, you know, that we need. We just got another 12 lead ropes. Mhm. Um, or we’ll need a new saddle. Last month was a new saddle. We had the saddle fitter out and one of our horses. We couldn’t find a saddle in the barn that she could either, um, pad for this horse or fix in some way. And so there was $880 for a new saddle so the horse could be comfortable, which that means also the horse needs less chiropractic care. There are equine chiropractors, and we have a great one. He comes down from Tennessee once a month, but it’s $90 a horse. And depending on what the horse is doing, sometimes they’re adjusted once a year, sometimes they’re adjusted every other month so that it all goes to that. I derive no income from blue skies. Our barn manager doesn’t always derive income from blue skies. We try, we try. Um, so there are our trainers are paid. They’re they’re paid for for giving the lessons. But really, all of the money that is raised or earned by blue skies goes back into the horses in the property.

Brian Pruett: [00:41:59] That’s it’s kind of cool that you talked about because I knew there was, uh, some equine chiropractors, but probably not merely there’s a chiropractor for horses. Yeah, there’s actually a chiropractor for dogs, too, I found out, so that’s kind of cool. Um, but I never thought about it until you mentioned it. Do you have to make sure that the saddle is comfortable for the horse? I just assumed you’d pick the saddle and saddle and set it on a horse. So, you know, you never think about things like that. So I’m glad you mentioned that. So I may have some connections for you. Um, do you guys. I’m sure you have one, but, uh, can you use any other farriers?

Beverly Bochetto: [00:42:28] We have one farrier, Nicholas Star. Shout out Nick if you’re listening. He’s been our farrier for, I want to say, ten years. Okay? And he’s our farrier.

Brian Pruett: [00:42:37] All right. If you if you would like another or need another introduction to one, I’ve got a good buddy of mine who’s actually a pro rodeo rider, but he also does ferrying. So. Okay, um, he’s up there in just north of, uh, Calhoun. So, um, he’s looking for some tough to get horses. I mean, he’d be right there because that’s that’s what he does. So, uh, I may have a fence person for you, too. We’ll chat afterwards, but, um. All right. So, uh, as we kind of wrap this up a little bit, uh, I like for both of you to share a little piece of, uh, positivity. Either a nugget, quote, word, something to live while the rest of 2023 is, what, only two weeks away. But, you know, the rest of 2023 and beyond with. So, Bev, I’ll start with you. What kind of knowledge would you like to share or positivity?

Beverly Bochetto: [00:43:22] I think no matter how you feel about, you know, religion or anything like that, that you have to have faith, you have to have faith and you just don’t give up sometimes. Sometimes when things get really bad, maybe you just need to go to bed early and wake up with a fresh, you know, arrested, arrested mind. Um, and and that’s and you keep going. And you always I always think there’s something better that tomorrow is going to be a better day. And for the most part, it is. It is. Um, Scott and Christie stepped forward a couple months ago with a business plan they actively criticized in 2 or 3 pages. You know, we noticed the barn is getting a little messier and stuff like that. Well, our barn manager, AJ, has been battling, um, two brain tumors for the last two years. And so when she’s in radiation or in chemo, it’s, you know, it’s very taxing for her physically. And they and I thought that they were just going to criticize us and say, the barn looks like a bomb hit it, you know, and instead they were like, here, you need to read this. We want to help. And I was like, oh my gosh, that was like a gift.

Beverly Bochetto: [00:44:30] That was a gift. That was a gift from. This is how God shows himself through us, right? Um, you know, the other thing that happened, and I’ll this was a long time ago. We were actually in the barn next door. Um, we had a landlord from hell. Not the current owner of that barn. He’s the current owner’s great, but the landlord from hell. We didn’t even have a toilet. We had a porta potty, which I called hell’s Potty, because those things get really hot in the summer. And we were paying, uh, pretty much what our business loan is now. And we had an outdoor arena that I paid for, and it was just it was a miserable life. Plus, I was going through a divorce, which was also no fun. And a real estate agent showed up at the barn and said, you know, I want to buy that place next door. And I was wondering if I could rent it out to you, but I just want to buy it as an investment. I said, yeah, I’d be interested because it has an indoor arena, which is all weather. We can have lessons, all weather and a couple of months.

Beverly Bochetto: [00:45:28] So we kept in touch and a couple months later he called me and he said, you know, I’ve decided not to buy that farm. I was like, okay, what? You know? And he said, but I think I could get it for you. And I was like, you got to be kidding me. And because I think it was at 1.2 million at that, I was like, oh, I said, I’m going through a divorce. There’s no settlement. Everything is up in the air. He said, no, no, let me work on this. And he worked on it. And he called me back a couple weeks later. He said, the farm is yours for half of 1.2 million, with a $50,000 build out, no money down. I said, all I have is my credit rating. And he’s like, that’s fine, that’s all you’re going to need, he said. As long as you can close by December 31st, I said, oh, I can make that happen. That’s awesome. And so talk about a miracle, the miracle of that. I think that that is aside from the births of my children, I think that that is the greatest thing that ever happened in my life.

Brian Pruett: [00:46:25] That’s awesome. Well, and that’s another reason I do the show, because those are all just examples of that’s more stories that we need to hear about. So, Scott, what about you? What kind of, uh, positivity or thing would you like to share?

Scott Kvenild: [00:46:37] I was just, uh, I think about it a lot, actually, every time I watch the news. Now, every time I kind of, you know, talk to people, look on a lot of social media, there’s just there’s a lot of negativity. And it seems to have really kind of built in the past several years. And if you get sucked into that, you become part of the negativity. But I think that all of us need to do our part to rise above that and do something good for somebody else. Help out a charity, help out your community. Do something in a small way to help somebody else out and rise above the negativity and spread positivity as well, because that is also infectious. Yeah, but I think it takes individuals to just make the decision to do it and do it well.

Brian Pruett: [00:47:15] I say make a change. Change the world one, one, one person at a time. Um, I forgot to ask you, Scott, if there’s somebody out there with a business or something that wants to talk to you about your services, how can they do that?

Scott Kvenild: [00:47:27] Uh, yeah, they can email me at it’s just at, well s which is s k v as in victor e n I l d as in dog@paychex.com. Or just give me a call at (770) 500-4723.

Speaker5: [00:47:43] Awesome.

Brian Pruett: [00:47:44] The other thing that, uh, is a lost art these days is a thank you. Um, so I want to Bev, I want to thank you for what you’re doing for the community with the horses and the kids as well. And, Scott, thank you for what you guys do for, uh, blue skies and and helping, keeping that going. Just a reminder to this is the last Charitable Georgia for 2023. We’ll talk to you guys in 2024. But let’s remember let’s remember, let’s be positive. Let’s be charitable.

 

Maia Samb with Puttogo Global, Fitness Trainer Sloan and Linda Vu with BDL Advisors

December 18, 2023 by angishields

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Chamber Spotlight
Maia Samb with Puttogo Global, Fitness Trainer Sloan and Linda Vu with BDL Advisors
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Chamber-Spotlight

In this episode of the Chamber Spotlight, host Lola Okunola interviews Maia Samb, with Puttogo Global Group, Sloan, owner of Get Fit with Sloan, and Linda Vu, with BDL Advisors. They share their experiences and insights on their respective fields, emphasizing the importance of community involvement and collaboration.

Maia-SambMaia Samb is the founder of the Puttogo Global Group, a real estate firm based in Dunwoody, GA under Keller Williams Atlanta Perimeter. Puttogo offers full-service, creative real estate solutions to clients in the metro-Atlanta area, while offering a global perspective when working with real estate clients from all over the world. The team services clients in English, French and Spanish.

Maia considers herself a multilingual global citizen having lived in 3 continents. Because of her background, Maia has a keen understanding of how to mitigate stress when it comes to relocation, and her clients greatly benefit from her unique global perspective in real estate.

Maia has 15 years’ experience in corporate marketing and communications, a Master’s in Strategic Public Relations and two undergraduate degrees. Before launching Puttogo Global Group in 2021, she was a top producing single agent in the North Metro Atlanta office, under Keller Williams Atlanta Perimeter.

Maia moved from France to Atlanta in 2008, where she has lived ever since with her husband and her two daughters. When she is not working, you will find Maia reading, traveling or enjoying exotic food somewhere around the globe.

Connect with Maia on LinkedIn and Facebook.

SloanSloan’s journey from a promising football career to becoming a renowned personal fitness trainer is both inspiring and indicative of his resilience. His background in sports, coupled with his academic achievements, particularly a Bachelor of Science degree with a minor in applied nutrition from the University of Oklahoma, showcases his dedication to both physical fitness and a holistic approach to well-being.

Despite facing setbacks due to injuries that curtailed his professional football aspirations, Sloan’s story takes a positive turn through extensive rehabilitation and the support of his physical therapist. This experience likely fueled his passion for helping others on their fitness journeys.

In 1997, Sloan took a significant step by obtaining his fitness instruction certificate from the School of Fitness and Nutrition, signaling the beginning of his career as a personal fitness trainer. Over the years, he has established himself as one of Atlanta’s top trainers, earning a solid reputation for his expertise and commitment to his clients’ success.

Sloan’s professional achievements include being the exclusive trainer for the 11Alive Wellstar weight loss challenge from 2011 to 2013 and for the Northside Weight Smart challenge. His involvement as the trainer for all 12 contestants on the Personal Weight Loss Journey further highlights his effectiveness and dedication to making a positive impact on the lives of those he works with.

Sloan’s journey reflects not only his personal resilience, but also his ability to channel his passion into a fulfilling and successful career. His story serves as an inspiration for individuals seeking transformation in their fitness and well-being, demonstrating that setbacks can lead to new and rewarding paths.

linda-vu-website-238x300.pngLinda Vu joined BDL Advisors in 2020 with over 20 years of experience in the financial industry, including more than a decade of Field Supervision, where she ensured that financial advisors stay compliant and act in their clients’ best interests.

Linda’s passion for trustworthy financial planning ultimately showed her that she has a calling to work with clients directly. Linda will be serving clients in the greater Atlanta area and managing our Dunwoody location. Linda is a CERTIFIED FINANCIAL PLANNER™.

Connect with Linda on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Chamber Spotlight, brought to you by Southern Live Oak Wellness, providing quality mental health treatment to a population in dire need of being treated as equal. For more information, go to Southern Live Oak wellness.com. Now here’s your host.

Lola Okunola: [00:00:42] Welcome, everyone, to another enlightening episode of the Chamber Spotlight podcast, proudly sponsored by Southern Life Oak Wellness. I’m your host, Lola Okunola, and today we have an incredible line up of guests representing real estate, fitness and financial planning. A big thank you to Southern Live Oak Wellness for supporting our community. Now let’s dive into today’s conversation. Our first guest today is Maia Samb, founder of Puttogo Real Estate. It’s a pleasure to have you on the show today.

Maia Samb: [00:01:22] It’s a pleasure to be here, Lola.

Lola Okunola: [00:01:24] Thank you. So, Maia, real estate is well regarded in our community, particularly in the perimeter area and especially right now. There’s so much buzz going on about real estate, to.

Maia Samb: [00:01:37] Say the least.

Lola Okunola: [00:01:38] Tell us, tell us some exciting things that are happening in real estate.

Maia Samb: [00:01:42] Yes, I am excited to be here and talk about it because I am number one, very passionate about real estate. And obviously we’ve all seen the headlines. They’re everywhere. Oh, market is tough. Market is challenging. Interest rates are too high. Well I want everybody to calm down because at the same goes like real estate is really stable. It’s one of those things that as human beings, we cannot yet manufacture until we find a way to occupy Mars. It is not expendable. So it is one of the best ways for people to build generational wealth and just be comfortable. Finding a place to call home is really important. So the market is interesting to say the least, because of obviously recent events in the global economic market, interest rates higher than the last three years. And yet historically, they’re actually below what we will say the average interest rates for the last 50 years. Right now, they’re right at 7%. So we do have a seller’s market still despite what buyers may think. And it is creating some very interesting dynamics between buyers and sellers right now.

Lola Okunola: [00:03:00] Yeah, I know I’ve been reading a lot about it. I think the interest rates dropped slightly. And so everyone’s running to refinance again.

Maia Samb: [00:03:09] Well, I wouldn’t say that the people who bought over the last three years or refinanced over the last three years are going to refinance out of 2 or 3% rates. Those rates are too good to be true right now. If I saw anybody offering that much, I would run and buy every piece of real estate I could buy. However, the buyers that were on the fence that were waiting for the rates to calm down a little bit are a little more enthusiastic now because the cost of ownership has gone down as the rates have stabilized a little bit and went under 7%. So that’s a good news for anybody who has been in the on the fence, I agree.

Lola Okunola: [00:03:48] So let’s dive quickly into what Parago does. What is your specialty? I know you do real estate in a different kind of way.

Maia Samb: [00:03:56] Yes I do. So I would like to say that, um, our actual full name is Parago Global Group. Okay. We want to make sure that people know we are the local experts with a global reach. And what that means. Obviously, you can hear my accent. I am not from here. I tend to joke that I am from the south, south, south, which is Africa, born and raised in West Africa, uh, grew up in France, where I studied until undergrad, moved here in 2008. The rest is history. Um, and really, one of the biggest things in my life has been moving around all the time. And every time that you move, it is brutal. Uh, moving is brutal, even when you are a local resident of an area, let alone when you come from another country. So I try to help the expatriates that are, um, calling Atlanta now home to feel like home and people who are moving out of Atlanta to not feel overwhelmed. Now, that doesn’t say that I’m our team doesn’t serve local because we really do understand the stressors that are involved with purchasing and moving from a home to another one. So we try to make the whole the whole experience stress free and give a very concierge service to people. And we operate under Keller Williams. I will have to say, okay. Yes.

Lola Okunola: [00:05:14] That’s great. That sounds fantastic. All right. Now joining us is Sloan, fitness consultant and owner of Get Fit with Sloan. Welcome to the show, Sloan.

Sloan: [00:05:28] Hey, thank you for having me. It’s a it’s a pleasure being here with you guys.

Lola Okunola: [00:05:32] So Sloan plays a crucial role in our overall well-being, right? Physically. And. You know, nutritionally. Tell us about your background, about your business. Any anything special that you want our listeners to hear about? Well, my background started.

Sloan: [00:05:50] I started off as a kid that was basically hyperactive, so to speak, and then my mom decided to put me in sports to calm me down. And from there I started playing football, running track, and then I specialized in football. And then I went on from there to, uh, play at the University of Oklahoma. And then I went from there to out with the Arizona Cardinals at the time. Uh, they call them Phenix now, but it was Arizona in the beginning, in the, in the early 80s. Stayed out there for about four years and, uh, didn’t make a full roster. But I did have an experience in, in athletics at that high level. And from there, due to a lot of injuries, uh, the guy that I was working with doing my rehab, he introduced me into really basically talked me into doing personal training because I was in the corporate. I was going to go into corporate world once my football career died out, but I didn’t really like that as much. So once I got into that, I went back to school reeducated myself in nutrition. A lot of mental work too, because it works in three phases your body, soul, you know, in your mind because a lot of times most people that have issues with their physical body is more mental, because sometimes what you feel on the inside shows up on the outside. And so I had to learn those dynamics. And working especially with, um, older people, uh, women, men, different stresses in life causes you to react differently. Some people eat more emotionally, some people work out excessively then they cause injuries. So you have to give yourself a complete balance. And when you’re working with yourself. And so all I am to do, I’m just a person that makes a person accountable. So that’s pretty much what I do.

Lola Okunola: [00:07:33] Hi. It sounds like your training approach is definitely different. Um, so tell us, like where are you located? Who is your target market? Like who who do you who is your like clientele?

Sloan: [00:07:46] Everyone okay. Everyone is my clientele. But the ideal client is someone who really wants to make a change from a health point of view. More so than esthetically. Because esthetics will come if you do the right thing. I tell people every day, if you you can eat the same diet, but if you cut it in half, you would actually lose the weight accidentally. But then when you want to go into the real truly at stake, that’s when you have to make your diet a little bit more detailed, count your macros and those kind of things. That’s where my expertise come in. But just everyday staying walking, staying active because I always tell people all the time working out is half of it, but the whole gist of it is 60% of it. You got to get moving. Yeah. And so what I do with a lot of individuals, I base a lot of things on functional training and what I mean by functional training, bending over, reaching over those things. Most people always hurt themselves, especially women trying to grab their purse. Men try to lift too heavy. They don’t use their legs. So each each group has their own drawbacks. And so, believe it or not, now you have this new trend out with all the dietary drugs people are using. Yeah, those things do work.

Sloan: [00:09:01] And it has put a lot of guys in my business out of business. Wow. Because what happened is because a person said, I’m taking these particular drugs, I don’t need to work out. I don’t need a trainer. But what they fail to realize over time, your body eats itself and uses up all your muscle. And so if you’re not. So what I’ve done with clients, they come in and say, so what do you think about me taking this particular drug? I say, sure, let’s do it. And I said, now this is what you need to do. Outside of that, they say, what do you mean? I said, you normally you need to learn how to eat, right? Do the proper thing, increase your protein intake, because that’s when you start losing a lot of muscle. And they say, I never thought of that because I have a friend. She takes this stuff and she’s very thin, but she’s not firm. I said, so this is what you need to do. Bring her over. So she comes over. Then she starts getting the muscle and then she starts looking better. And basically a person that I like to work with, or someone who’s willing to be open about different trends and not all the new fads. Um, that’s the ideal client.

Lola Okunola: [00:10:09] Yeah. Wow. Well, thank you. Thank you for sharing that. Thanks a lot. Uh, all right, now we are moving on to our next guest, Linda Vu, uh, financial advisor with BDL advisors here locally in perimeter area in Dunwoody. Um, tell us, Linda, tell us about BDL advisors. What you do. It’s nice to have you.

Linda Vu: [00:10:37] Thank you. Thank you for having me. Well.

Linda Vu: [00:10:40] Bdo advisors were a group of financial advisors. We we basically do holistic financial planning and also money management. And our clients are mostly business owners, retirees and also professionals. And so, um, as far as independent financial planning or holistic financial planning, we actually help our clients, um, with their various life events. It’s not about selling a product and walking away, but it’s about guiding and helping, helping our clients through their life and also helping their beneficiaries. And then to clarify on the independent side, what, um, you know, we don’t sell proprietary products. So, um, our models are based upon the client’s risk tolerance, time horizon and financial goals. So it’s based upon what makes sense for that particular client.

Lola Okunola: [00:11:33] Okay, that sounds great. So tell me who I mean. Financial planning. It sounds like something everybody needs to be doing, but I’m not sure that you work with everyone. What is your niche market like? Who who is your target? Do you do you have a minimum amount that someone has to come in before you start working with them? You know, what’s the criteria for you?

Linda Vu: [00:11:56] You know, our niche are really you know, most of our clients are business owners, okay? They’re mostly business owners, retirees and, um, professionals. And we don’t really have, you know, a specific amount. But we’re looking for someone who really wants leadership, who wants someone to help them with creating a strategy, and who’s going to take it serious and, and wants us to manage their assets.

Lola Okunola: [00:12:22] Okay. Wow. Well, that that sounds great. What are the, um, are there any, like, special. Programs or special areas that you? Is it real estate? Is it like particular investments? You know, education, college funds, any you know, are all of these part of what you help people with?

Linda Vu: [00:12:47] Yes. So we help our clients through various life events. And so what that basically means is, you know, a client might come to me and say, Linda, I’m about to get married. Okay. You know, help me make the good decisions on this. Or a client might be, you know, selling a business or purchasing a business or about to retire. So those are various life events or welcoming a newborn child, right. So we don’t have a specific, specific promotion or anything. But when we do holistic financial planning, we do put into consideration the client’s specific needs. And we help and we guide them that way.

Lola Okunola: [00:13:22] Okay. That’s great. Thank you for sharing that. Now, while, um, all of you are in different industries, one thing is common amongst all of you life changing events and life in general. You know, that’s what we all have in common, Sloan. Your life, your health. Maya, are you moving? Are you staying? What are you doing? You’re involved. And, Linda, like you said, divorce, marriage, college. So that’s great to see that even though we’re in a in you’re in different industries. You have this one thing in common. And since this is a chamber podcast and we’re all about community, can does anyone have anything to share about any special things that you’re doing in this community?

Maia Samb: [00:14:07] Um. I’ll start. Well, I, um, I’m in the class of leadership perimeter 2024, which has been, uh, yes, it is a big deal. It’s a big deal. It’s a big deal because I did want to entrench myself more in the community. Um, my background has been in marketing. I did 15 years of marketing before I switched to real estate, and I overmarketed the fact that our team works with expatriates to the point that people don’t realize how much of a local service providers we are. So I decided that I was going to be embedded more in the community, and I needed to do my part, quite frankly, in giving back, um, and understanding how government works at the local level, um, how different cities in the perimeter can collaborate, how I can make this area vibrant and, um, welcoming. Um, uh, one of the things like, you know, coming from Africa than Europe to here that was really shocking for me was like, how self-segregated it can be, especially in the South, it is self-segregated not even something maybe institutionalized too, but also self. Um, it’s it’s self inflicted a lot and I do not like that at all. And I think I’m going to play my part. I know I’m going to play my part in making that a more level playing field.

Maia Samb: [00:15:29] I do service quite a high, you know, high level of mass affluent people. And every time that, um, I close those transactions, it’s exciting. Yes, but it doesn’t get me going. Right. It is a much more exciting, uh, thing to do when I can help somebody who thought that they will never achieve it. And there is a banker in this, uh, Chamber of Commerce, I think a member with Ameris Bank. They offer some programs that people don’t know about that actually equalize the level, the level, the playing field for those people offer grants and people don’t know about it. And I’m really passionate about that. Every time I meet somebody like Linda who can, you know, I know as a financial advisor, you probably have to do some pro bono work also to maintain your certification. Or I see somebody who’s like, you know, health care bills are preventing them from from being, um, you know, achieving home ownership, people like that. If I can lean on the resources you have to help them get home ownership and build wealth and achieve the American dream, that’s all I’m about, really, quite frankly. So I think having this platform where we can talk, exchange expertise, see how we can help each other, help the community is one of the best thing we can do.

Lola Okunola: [00:16:51] I agree. And that actually brings me to my next topic or next question is, you know, even if we can’t talk about how we can all collaborate here at this table, I want us to be thinking about that. Right? Right. How can I who can I connect to? Linda, who needs a personal trainer, who needs real estate, who needs financial planning? You know, we should always be thinking about that because we can’t do everything, but we all have access to people, right? Right, right. And that’s what business is about. That’s what community is about. That’s what the chamber is about. So unless anyone else has anything to share about what they’re doing in the community, do you? Sloan?

Sloan: [00:17:35] Yes, I do. What I do, I work with a group of kids over at Holy Innocents in the area. Fantastic. How it all started. Started about ten years ago, where I had a couple of kids that were getting bullied. Oh, my. Actually, a young man that was over at the Mount Vernon private school. Over here, down the street from here. Okay. And, uh, what happened? Because I boxed when I was a kid, when I was about 12 years old. So I boxed up into college. And so I started teaching boxing classes. And the number one rule I had with the young men, I would talk girls to actually, believe it or not, I had some young ladies come in and start learning how to box. I said, it’s not for you to go in, uh, rough someone up, right? It’s to let you know that he who controls the power controls how it should be implemented. That’s always been my stance. Just because you know how to box, you can throw a nice punch, does not mean that you have to go and start an incident. So you have to keep. It’s basically was there to teach a lot of discipline. And so now I find more and more little kids coming through doing that, and then the influence is even greater. I shared with the parent, I said, do you realize it does not matter how much money you give me to do this? You give me me your most precious thing that is your child, to spend that time with me. So I always have to honor that.

Lola Okunola: [00:18:57] Yeah, that’s a great, great gift. I mean, for self-defense, for discipline, like you said. And even, I mean confidence, confidence, confidence, right? Yeah. Yeah. Self-confidence.

Sloan: [00:19:09] Because you see a lot of that now, you know, they call it cyberbullying and yeah, physical bullying and kids getting picked on because of their, their, their their race, their, their religion. And, and I get a lot of these kids that come to see me. And so I said let that go. I use other words, but I won’t do that on this podcast.

Lola Okunola: [00:19:28] But that’s good to know, because I’m sure a lot of our listeners have children or relatives that, you know, need to hear that, right? I mean, a lot of people are going through a lot of people go through a lot of stuff, and they don’t have anyone.

Sloan: [00:19:41] They don’t have an outlet. So I’m basically the the go between. And like I tell the parent, I say. Let me talk to him. You know, like they say, people will always lie to their therapist, but they tell their lawyers the truth.

Lola Okunola: [00:19:59] Or people they don’t know. Right. Like, have you ever been on the plane and someone tells you everything about their lives, and then the plane lands and they’re like, okay, goodbye. You’re like, wow.

Speaker6: [00:20:08] Uh, yeah. But anyway, so another subject. Yeah.

Lola Okunola: [00:20:13] But I mean, it’s true. People feel more comfortable talking to their therapist or someone that they just don’t know about things. So it’s good that you’re available.

Speaker6: [00:20:21] To do that. I do my.

Sloan: [00:20:22] Best. Yeah.

Lola Okunola: [00:20:23] That’s great. Linda, do you have any anything special, anything that you guys are doing at BDL advisors?

Linda Vu: [00:20:31] I know for us, we do collaborate with real estate agents, with attorneys and CPAs, and we work with them, work very closely with them. We’re a direct resource for them. And also, not only that, but we’re part of the team to help our clients. So being part of the Sandy Springs perimeter chamber has been nice, because I’ve been able to meet a lot of attorneys and CPAs and bankers and real estate agents. So I do appreciate being part of the being part of Sandy Springs Chamber.

Lola Okunola: [00:20:58] We love having you. I forgot to mention that Linda Vu is actually an ambassador of the chamber. Thank you. We really appreciate you being our ambassador. Thank you, thank you, thank you. Well, that concludes another episode of the Chamber Spotlight Podcast, sponsored by Southern Live Oak Wellness. A big thank you to our guest, Maya, Sam Sloan and Linda Vu. Thank you for joining us today. And to our listeners, thank you for tuning in. Don’t forget to subscribe for more engaging conversations and the and with the community leaders. Until next time, stay well.

Speaker7: [00:21:39] Securities and investment advisory services offered through Mosaic Wealth, Inc. member Finra, SIPC. Mosaic wealth, Inc. is a separately owned in other entities and or marketing names. Products or services referenced here are independent of Mosaic Wealth, Inc.. Bdl advisors is not affiliated with Mosaic Wealth, Inc. or registered as a broker dealer or investment advisor. Insurance services offered through BDL advisors.

 

Lissa Miller With Truist

December 14, 2023 by Jacob Lapera

GWBC Radio
GWBC Radio
Lissa Miller With Truist
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Lissa Miller is the interface between Truist and the diverse supplier community. She is responsible for working with its lines of business and functions to expand the company’s utilization and development of qualified minority, women, veteran, disabled, LGBT-owned small businesses and ensure that the bank complies with federal guidelines concerning diverse supplier inclusion procurement activities.

She brings with her more than 20 years of collective experience and expertise in Supplier Diversity, Procurement, Sales and Logistics.

Connect with Lissa on LinkedIn.

What You’ll Learn In This Episode

  • Her favorite GWBC leadership moments and experiences
  • Her vision for GWBC’s future and what’s next in her career
TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Another episode of GWBC Open For Business, and today we have a great guest, Lissa Miller with Truist. Welcome.

Lissa Miller: [00:00:29] Hi, Lee. Thank you. And thank you for welcoming me. Glad to be here.

Lee Kantor: [00:00:33] Well, I’m glad you’re here as well. For the two people out there who don’t know, tell us about Truist and tell us about your work as Chief Supplier Diversity Officer.

Lissa Miller: [00:00:42] Sure. Truist is a super regional bank based in Charlotte, North Carolina, and we have a myriad of banking products to serve people in those communities where we operate. And our purpose is to inspire and build better lives and communities. And one of the ways that we do that is through our Supplier Diversity and Sustainability Program, which I lead as Chief Supplier Diversity Officer.

Lee Kantor: [00:01:12] So, can you talk a little bit about, from an enterprise organization like Truist, why is having a chief supplier diversity officer important and what kind of work are you doing on a day-to-day basis to help in that area?

Lissa Miller: [00:01:26] Well, I don’t know if my role is so important, more important than our initiative, but our initiative is really to make sure that we’re reaching out into the community and including diverse and small businesses to be a part of our overall supply chain. And so, what that means is we’re intentionally working with organizations like the Greater Women’s Business Council and WBENC, The National Organization, as well as others to make sure that we understand those certified diverse businesses that are out there that could be potential supplier partners for Truist and providing us with products and services, and also making sure that we also give back to these businesses by helping them develop and become greater and obtain more capacity to do business with other clients, whether they’re in the financial services sector or other sectors of this great American economy.

Lee Kantor: [00:02:22] And that’s an important thing for the small business folks out there to understand that Truist might be in banking and finance, but they have needs across the board in lots of areas that aren’t banking and finance.

Lissa Miller: [00:02:35] We do. We do. We actually utilize a myriad of diverse businesses in the areas of technology, staffing, legal, marketing, construction, real estate, general and administrative. So, you know, it’s endless, really, of the types of products and services that we need, not only for our operations and our teammates, but also in the communities where we operate. And then, from that perspective, we also have our strategic suppliers who may have subcontracting opportunities to utilize these diverse businesses as well.

Lissa Miller: [00:03:13] So, annually we actually host our tier two Supplier Diversity Business Summit, which we hosted in-person for the first time this year in Charlotte, in our headquarter city, and we had over 250 who attended that. We had workshops, training, networking sessions, leadership came and spoke. And so, it was a really great event and it really enabled us to deepen those engagements with diverse suppliers who we may have been talking with on the phone or via email, or just connecting them with our strategic suppliers to learn of any upcoming opportunities with them or with our sourcing team at Truist.

Lee Kantor: [00:03:54] Now, what drew you to a career in supplier diversity? How did you find out about it and how did you pursue it?

Lissa Miller: [00:04:02] Well, it actually happened several years ago when I was at another organization and I was not in supplier diversity. I was serving on the diversity council representing my business unit. I was actually in sales. And we had a supplier diversity project because the company had not stood up a supplier diversity program before. They were looking at it, wondering what it was, why do it, what’s the business case. And so, I was on that project team, and as a result, gained a lot of knowledge and insight about actually what supplier diversity was.

Lissa Miller: [00:04:39] And I became quite interested in it. It really made a lot of sense to me for corporations like Truist and others, large corporations, to be able to have programs of this type and to be intentional because many people do not know that there are a lot of very capable businesses out there who are smaller, maybe, that they can potentially do business with.

Lissa Miller: [00:05:03] And so, you have to be intentional about actually finding out where they are, because they may not pop up on advertisements on your radio or T.V. or in social media, but they’re out there. And you really need to understand which organizations have done their due diligence to vet these suppliers, to make sure that they are who they say they are, and then join those organizations and avail yourselves to the network of certified and capable, diverse suppliers that you could potentially be doing business with in your organization.

Lissa Miller: [00:05:37] And that just gives you more innovation, more diversity of thought to some of the some of the services that you may be offering or products that you may be offering, definitely the cost benefit is low as far as the benefit is really high. The cost is low in most cases. And so, you know, I think supplier diversity professionals really have to debunk that myth that doing business with a smaller company may cost more because that is not the case. Actually, we’ve achieved cost savings, but we’ve also achieved innovation and just new ways of thinking about certain things that we may be looking to do or certain programs or products that we may be wanting to offer.

Lee Kantor: [00:06:23] Now, is there any story you could share about kind of the impact it makes when an organization like Truist partners with a smaller firm, a diverse firm. Is there anything that stands out to you when you look back at your career and say, “Hey, this really made a difference to that organization that we partner with?” But, also the ripple effect of, you know, their family, their community, it can really make a world of difference for these smaller companies.

Lissa Miller: [00:06:52] Yeah. I’m glad you spoke to that, because I think over my career I have seen that in action. I have known diverse supplier companies that had started out, basically, at ground zero and saw the passion and the hard work that they put in to really building their business. And that’s what America is all about, right? You come in, you have a dream, you have a vision, you may be scared but you step out and you do it, and you don’t know what tomorrow may bring, but you just keep going at it.

Lissa Miller: [00:07:27] And I think from my career, I have seen that and I’ve seen these companies grow exponentially, but it was not without sacrifice, it wasn’t without hard work. But the one thing I noticed with a lot of these businesses that they were able to really hire from the communities that they’re located in. They have very loyal employees that are really like family to them. And so, I think when you look at that and you think of all the families that they were able to support, it really says a lot about these business owners. And so, I really tip my hat to them.

Lissa Miller: [00:08:05] You know, I’ve been a serial entrepreneur for some of my life as well, and dibbed and dabbed in certain adventures and entrepreneurial exploits, and it’s hard work. It is not easy. It’s not for the faint of heart, I can tell you. And so, I’m impressed by these businesses who were able to bootstrap themselves and get to the point where they can support hundreds of families and lives, and kids going to college and kids getting married, and all of that just because of the dream of the vision that they had to start their business and the passion and the hard work that they put into it over the years.

Lee Kantor: [00:08:47] Now, why was it important to you to not only become part of GWBC but also to join the board and take a leadership role?

Lissa Miller: [00:08:57] Well, I always like to get behind organizations that I think are doing really great work. And that was definitely the impetus for me to join the Greater Women’s Business Council. I mean, Roz and her team are just fantastic. Roz is the ultimate leader from my standpoint, and so being able to support her and the team and just the board of directors who are really a great group of people who have, you know, the passion of helping women-owned businesses at the core of their heart.

Lissa Miller: [00:09:28] And I think it’s something where if you want to make an impact to an organization, you really have to get actively engaged. And that means, you know, join a committee, join the board, join something where you can provide some of the key working for corporate America to these nonprofits because they need your help. And not because they’re not capable, it’s just that there’s a lot of work to do.

Lissa Miller: [00:09:51] And so, I actually serve as the Chair of the Mentor Protege Committee. I don’t even know how many number of years it’s been now. But I gained so much pleasure in helping that committee to identify women-owned businesses to be able to be mentored by either corporations or larger women-owned businesses. And so, you know, I’m all for giving and making sure that I’m using all of my talents that I can to help others. And that’s a good way for me to do that by serving on the board and being a part of that committee.

Lee Kantor: [00:10:28] Now, if you were going to pitch maybe some women-owned businesses right now that aren’t members of GWBC, what would you say would be kind of the top, maybe, one or two reasons why they should really consider getting certified and getting involved?

Lissa Miller: [00:10:48] Well, certification has its benefits. It’s not the only arrow in your toolbox to be able to help you really target a client and land a contract, but it is one of the major arrows that you can use. And I think getting certified really helps you have a good conversation with a company who is really interested in increasing their spend with certified women-owned businesses.

Lissa Miller: [00:11:24] I can tell you that I have had instances over the last several years where we thought we were doing business with a certified woman-owned company, and at the end of the day, found out that they were not certified, so we were very disappointed and had to not identify that company as a certified women-owned business.

Lissa Miller: [00:11:46] And for supply diversity professionals, that’s really at the core of what we do as far as making sure that our data is correct, that we’re presenting certified diverse businesses to our internal business units or stakeholders. And when we don’t have that comfort feeling, we’re not really advised to share because, you know, we’re not sure if there is some fictitious information going forth or if someone is really trying to get under the wire as a certified company and is not certified. And so, I think it just makes supplier diversity programs in general more comfortable, feeling that the businesses that they’re dealing with are authentic, that they have integrity, and that there’s nothing to hide from that aspect of the ownership part of it.

Lissa Miller: [00:12:37] So, I think certification for Truist and other companies that are really trying to be intentional about working with diverse businesses, that is the way to go so that you can make sure that your company can be marketed to these entities and be brought into programs like supplier diversity initiatives that really focus on engaging with you, developing you, expanding your capabilities, and making sure that they’re utilizing you or they’re at least having those conversations.

Lissa Miller: [00:13:11] And what people don’t seem to realize as well is this is a small community sometimes, and so when we hear about a good supplier, certified diverse supplier, we oftentimes share that information with other peers who are looking for similar services. And so, especially in the financial services space, we have a lot of best practice sharing that goes along. And we oftentimes ask each other, “Well, can you give me a referral to a good certified diverse business that does a certain thing?” And so, it’s not uncommon for us to do that just because, you know, financial services is such a very regulated industry. And there’s a lot of risk mitigation that takes place as far as when we look at any supplier.

Lissa Miller: [00:13:58] And so, you know, if you’re working for one of the financial services companies, we love it and we love to hear how you’ve been able to impact that company positively, because then we can have more confidence knowing that if we brought you in to help us with the particular project, you’d do the same thing.

Lissa Miller: [00:14:19] So, certification is great, and I think any company that meets the criteria to be a certified business, especially a certified women-owned business, should take the effort or make the effort and apply to get certified and go through that process because it can only help you.

Lissa Miller: [00:14:36] I think, you know, becoming a part of the GWBC and just getting engaged is another way for you to get your business and your products or services in front of anyone who’s engaged with the GWBC. But it’s not only coming to events and participating, I mean, that’s good as well, but people do business with people that they trust. And so, if you’re in an environment where you’re working or you’re volunteering or you’re on a committee or you’re on the board, it really gets people to get to know you better and have those conversations with you and trust you because they know that (A) you’re dependable, (B) you’re authentic, (C) you have a common purpose. And so, it’s a win-win situation – win-win-win situation actually because I think it just gets you exposed to more people that can talk about you to others than you know of.

Lee Kantor: [00:15:39] Yeah. GWBC offers so much in terms of making connections, being that bridge between the smaller organizations to the enterprise as well as creating opportunities to collaborate amongst the WBEs so they can work together, join forces.

Lissa Miller: [00:15:59] I see a lot of that happen also. I mean, it’s great. You know, a lot of times business owners, they’re very lonely, right? They’re working on their business a lot, they don’t have time to network and socialize, and it creates a silo. And I think, you know, joining an organization like the GWBC kind of breaks down that silo and helps you be able to collaborate, even partner with companies that may be doing similar things of what your company is doing. There are a lot of playbooks out there for how companies can team up on different contracting opportunities, so that is not unusual either.

Lissa Miller: [00:16:39] I think, you know, companies really need to look more to do that type of thing to increase their capabilities, to do business with larger organizations. But this is the avenue and this is a place where you can do it at the GWBC to meet other like-minded women-owned businesses with whom you can partner with.

Lee Kantor: [00:16:57] Now, if you were giving advice to a peer maybe that works in another organization, how would you pitch the GWBC board opportunity to them if they were looking to join a board?

Lissa Miller: [00:17:10] I would say that they should consider joining the GWBC because it’s a great way to enhance their professional development. And I always talk about this to everyone about any board, and I serve on a number of boards, but I think serving on a board gives you a very good perspective of the organization that you’re supporting. It gives you that inside view of the organization and lets you understand what those opportunities are, what those challenges are, what are those areas that you can potentially bring your skillsets to, to help the organization to advance.

Lissa Miller: [00:17:55] And so, I think it’s great to be able to have that insight, but also the camaraderie that you build while you’re on the board with board members and understanding who they are, getting that opportunity to network and just share. You know, sometimes it might be a griping session, who knows? But just sharing some of the things that you may be going through, asking questions. A lot of times board members will ping each other and ask questions about how did you do X, Y, Z. So, it’s just a great atmosphere to be able to serve with like-minded, passionate board members who are all about promoting the organization, and so it makes you feel like you’re part of a team, which you are.

Lissa Miller: [00:18:42] And, also, I think having a role or taking on responsibility also helps with your professional development. I know over the years it’s helped me a great deal. Sometimes you don’t get that professional development at your place of work or you may not have time to get it at your place of work, but if you’re serving on a board, you will definitely be asked to do a bunch of stuff. So, that may take you out of your comfort zone, but it’s something that definitely will help you in your professional development and your experience.

Lissa Miller: [00:19:14] A lot of times, you know, what I’ve been doing is sharing best practices across organizations. I see one organization does something special or get something well done on this side and they may have another opportunity on the other side, I’m sharing that, not the name of the organization, but just some of those best practices just to understand that just because you’re on one board doesn’t mean you can’t share best practices across the boards that you’re on or across the committees that you’re on to make all of these organizations better. So, I just think it’s a great avenue that people should consider. And especially with the GWBC, we are looking for potential board members, so please reach out to us and let us know if you’re interested and available. We would love to have you.

Lee Kantor: [00:19:59] Looking forward to 2024, is there any events or programs or trends you’re seeing in the marketplace for GWBC?

Lissa Miller: [00:20:11] Well, I am super excited, of course, that the GWBC will be moving into their new office space pretty soon in the next few months. And so, that’s going to be super exciting. I’m really looking forward to that. A whole new model being added on to the organization as far as that space is concerned. Also, a whole new model with how we engage with women-owned businesses.

Lissa Miller: [00:20:38] So, a lot of super exciting, great things are coming in 2024. I don’t want to let all of the cats out of the bag right now, but I just think 2024 is going to be a great very impactful year for the GWBC. And so, I’m really looking forward to all that will unfold and all the new programs and things that will be offered.

Lee Kantor: [00:21:00] And then, is there anything that you can share about what’s happening in your career? Any exciting news?

Lissa Miller: [00:21:08] Not right now. We are at the end of the year, really trying to look at how do we go into 2024 with more gusto. We’ve had a very challenging year this year as far as all the conversations going on about supplier diversity. And so, we’re doing a reset right now. We’re trying to really just see how we can increase our impact in 2024, look at those areas of opportunity that we weren’t able to attack this year and really go after the next year.

Lissa Miller: [00:21:42] We’ve already got our conference schedule in mind, looking at all the major conferences that are coming up. Of course, we will be at the WBENC Conference in Denver in March, and so we’re really looking forward to being at the conference and participating, exhibiting and meeting all the the WBEs out there. We have lots of things going on in Q1.

Lissa Miller: [00:22:09] I think we’re just focused on really wrapping up this year, making sure that we have all our analytics process that we’ll be implementing next year to really understand how well we did. And then, just really galvanizing to go into 2024 with gusto and with energy and really trying to get some things accomplished that we may have not been able to accomplish this year due to time constraints. So, it’s just really at this time of year, it’s more reflective and planning strategically for how we’re going to go and approach the new year, and I think we’re on the right path there.

Lee Kantor: [00:22:49] And I can’t emphasize enough that if you’re a minority or a woman-owned, veteran-owned, disabled-owned, any type of diverse underserved group that wants to work with these enterprise level organizations, it’s so important to get certified to be vetted so that they can really go and partner with you because they want to. This is not something that that they’re just begrudgingly doing. They want to do this. And you have to be certified in order to really get a seat at the table there, I think.

Lissa Miller: [00:23:25] Well, yeah, I mean, it’s really important. We were talking about this the other day, not every small business is certified as a diverse business, but there are a lot of diverse businesses out there that have not gotten certification. And so, the issue is when these supplier diversity and sustainability teams try to find these businesses, they’re very hard to find, and so that’s why we’re members of the national organizations like the National Minority Supplier Development Council, the Women’s Business Enterprise National Council, the National Gay and Lesbian – National LGBTQ Chamber of Commerce – they changed their name – the U.S. Pan Asian American Chamber of Commerce.

Lissa Miller: [00:24:08] So, that’s why we’re a part of these organizations, the veterans organizations, we’re we’re a part of them or we’re partnering with them because we want to understand who their network of certified diverse businesses are so that we can make sure that we reach out to them when an opportunity comes up. If they’re not certified and they’re not in those databases, then we’re not able to find them, so it’s very critical.

Lissa Miller: [00:24:36] And I know I’m speaking to the choir right now, Lee, because I know you know it and I know it, but to others who don’t know it and who may be tuned into this channel, please know that getting certified is very important for corporations like Truist and probably to the Fortune 1000. And so, like I said before, it’s not the only tool that you use.

Lissa Miller: [00:24:57] And I always tell people this, these diverse businesses, I say, don’t lead with your certification when you contact us, but let us know in that conversation that you are certified. Because what we’re evaluating you on is your service, your capability. Are you a supplier that we need right now in our supply chain? What are your core capabilities? What do you do best? How do you do it? Who do you work with? We want to know that upfront. And then, after that discussion, we want to know if you’re a certified diverse business.

Lissa Miller: [00:25:32] So, please do that. It helps make our jobs a lot easier. And we’re able to understand and communicate with you what our sourcing process is so you can know if there’s opportunity upcoming or not or how to get in that process and see in the next year or so if opportunities will be available for you to participate.

Lissa Miller: [00:25:55] And just know that not every company can use every single diverse supplier that’s out there. There are limitations because we may not have adequate spend or need for so many diverse businesses in a category, but there are other peers that we speak to all the time that we can refer you to who may have opportunities. So, keep that in mind. We would love to do business with everyone, but unfortunately that’s not possible. But we would love to refer you to those peers that we’re in contact with all the time to make sure that your company and your capabilities are in front of them as well.

Lee Kantor: [00:26:34] So, if somebody wants to connect with you at Truist, or learn more about your supplier diversity programs there, or maybe just want to learn more about GWBC through you, is there a way to connect with you or LinkedIn or email?

Lissa Miller: [00:26:53] Yes. You can email me directly. You can email directly at lissa, L-I-S-S-A, .miller, M-I-L-L-E-R, @truist, T-R-U-I-S-T, .com.

Lee Kantor: [00:27:06] And if anybody wants to learn more about Truist, truist.com is probably the best place to do that. Lissa, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Lissa Miller: [00:27:18] Well, thank you so much, Lee. I really enjoyed the conversation.

Lee Kantor: [00:27:21] All right. This is Lee Kantor. We’ll see you next time on GWBC Open for Business.

Tagged With: Lissa Miller, Truist

Matthew N. Icard with Icard Mortgage Team

December 13, 2023 by angishields

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Cherokee Business Radio
Matthew N. Icard with Icard Mortgage Team
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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Matthew-Icard-bwWith 15 years of experience in the mortgage industry, Matthew N. Icard has helped countless individuals and families secure the best mortgage solutions tailored to their unique needs.

His passion for assisting clients in achieving their homeownership goals drives him to provide personalized and transparent services.

Connect with Matthew on LinkedIn and Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors Magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and you want to grow your small business, please consider joining our Main Street Warriors movement. Go check us out at Main Street warriors.org. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Icard Mortgage Team. The man himself, Mr. Matt Icard. How are you man?

Matt Icard: [00:01:11] Man, I’m good. I’m having a beautiful week already and just can’t wait to rest of the week to be good and coming up on Christmas.

Stone Payton: [00:01:18] Well, it’s a delight to have you in the studio. You and I have had a chance to connect a little bit when we meet over at Vibe Realty. They’re just doing some marvelous work over there, and we usually spend the first 10 or 15 minutes, uh, going into the, into that kind of mastermind meeting talking about our, uh, our outdoor activities. We we’ve enjoyed doing that, but I’ve really been looking forward to getting you in the in the studio. I got a thousand questions. I know we’re not going to get to them all, but but maybe a great place to start would be if you could articulate for me and our listeners mission. Purpose. What are you and your team really out there trying to do for folks? Man well.

Matt Icard: [00:01:59] Realistically, it’s about getting people into homeownership, especially our veterans. Um, being the child of a Vietnam veteran and grandchild of World War Two veterans on both sides, I really like helping veterans out and getting them into a better financial situation. But as well as everybody else, first time home buyers, investment properties, it doesn’t matter what it is, as long as I can help you get into a better financial situation in a mortgage, that’s what makes me feel good. Well, it.

Stone Payton: [00:02:27] Sounds like a noble pursuit to me. How in the world? I got to ask, how did you find yourself doing this kind of work? What was the what was the path to landing here?

Matt Icard: [00:02:35] It was a natural progression from in-home sales to car sales to uh oh yeah. The biggest thing you can sell is a house. So I did that almost 15 years ago and went in on an interview that a buddy of mine got me in, and unfortunately he wasn’t hired, but I was, and it kind of stuck.

Stone Payton: [00:02:57] So you’ve been at this a while now? Yes, sir. What do you enjoying the most, man? What’s what’s the most rewarding part of it?

Matt Icard: [00:03:03] The most rewarding part is seeing someone get into their first home. And the emotion and the stress that you know, you go through to get into it is just beyond words. For most people. They it it shouldn’t be that stressful, but for some reason it just is. Even when I bought my first home. Is the home that we live in is the first one that I ever bought. Now I did, you know, 1000 purchases before I bought my first home. But when I bought my first home, my wife will tell you, as soon as they handed me the keys, I broke down and cried like a baby. I mean, it was just I didn’t realize it was as emotional as it was. And then I realized it.

Stone Payton: [00:03:43] So what in your experience, is, uh, what is it that the people that your clients are nervous about and anxious about? What are some of the things you gotta sort of coach them off the ledge about?

Matt Icard: [00:03:55] Realistically, it’s just the outlay of the expense with the not knowing. So it’s it’s not like you’re going into a store, you’re handing them a credit card or your debit card, and when you buy it, it’s yours. I mean, you are literally putting them into a. Um, a mortgage that they’re not going to pay off for 30 years. So it’s the not knowing until you sign on the dotted line. So it’s a, you know, it could be up to an 18 month process. I just had closed the borrower that I pre-approved almost during the pandemic. But because of how the market went, they made 15 offers on 15 houses and never won one. And then boom, we got one. But it it can take a while or you can be in a house in less than 3045 days. It just depends on what house you’ve got and when you, you know, try to buy it.

Stone Payton: [00:04:49] Wow. I cannot imagine trying to get 15 houses and not as because they were outbid or that is that usually what happens. Somebody else just offers a higher number.

Matt Icard: [00:04:59] Yeah. With the market that we are in currently and it’s kind of, you know, easing off is you’re in a such low inventory, high demand that you’re, you know, you’re going to compete with other people. And some people have the finances to pay over what you could pay.

Stone Payton: [00:05:14] And so talk to me about timing is, is there some wisdom in trying to time the market? I know the answer. When I talk to financial services people about financial products, you know, their answer is like, unequivocally, no. Just, you know, establish a an investing discipline in the mortgage world. I mean, like, it’s now a good time to to buy or not necessarily or what do you think.

Matt Icard: [00:05:39] It in my personal opinion, it’s always a good time to buy. Okay. The answer to that question is when is the best time to buy? A year ago, whether it was a year ago, a year ago or a year ago, ten years ago. Right? The reason being is that much like the financial services part of it, when you’re investing, it’s a long terme play. So yes, you’re going to get into a house, but you’re going to build equity in that house. And that’s why it’s a long terme. Play is a year ago rates were a little bit lower. Now obviously they’re astronomically high now. But even two years ago when the rates were real low, that was still one of the better times to get in. But it’s better than a year from now because a year from now, it could be a totally different market and there could be more, more buyers coming.

Stone Payton: [00:06:26] Yeah. And it’s interesting. And I may have this wrong, but, uh, it’s my understanding that, like when I was a kid and I’m a little, you know, long in the tooth and I got gray hair. I think my parents, you mentioned exorbitant, you know, really high interest rates. I think they paid way higher interest rate when they bought their home in, uh, what would that have been in the, in the 70s. Mhm. Right. So historically it’s not really crazy high interest rates is it.

Matt Icard: [00:06:53] No it’s definitely not um historically. And I give this example to most people when I’m talking to them is I know what my parents when they bought in Roswell in 1984, it was almost a 19% interest rate on their house.

Stone Payton: [00:07:07] Oh my gracious.

Matt Icard: [00:07:08] Which obviously today would just I mean, people would lose their mind if I said, oh, yeah, I’m going to give you a 19% on this house for 30 years. Yeah. They’d be like, nope. But yeah, I mean, realistically we are in a little bit higher rate market environment, but it’s never going to be back to the 19%, which is realistically it’s never coming back to that 2.5% we had during Covid either. Right. It’s just the best time to purchase is get in it when you can and then realistically take advantage of the rates when they come down to refinance. That way you’re not competing with other other buyers at that time, right.

Stone Payton: [00:07:47] All right. So let’s talk about the work a little bit. Someone approaches you somehow some way. You begin a relationship with a with a potential home buyer. Just walk us through those early conversations. Some of the things that you’re trying to help them get their ducks in a row, just walk us through that process a little bit.

Matt Icard: [00:08:05] Yeah. So when someone comes to me or someone has referred to me, what I basically do is just have a conversation with them, talk about their goals, talk about their finances, get into, and I basically get into every bit of their finances from what they spend monthly to what their long terme goals are, to how much money they’ve got saved up. And a lot of the time, most people don’t understand how in depth that can go. Well, I.

Stone Payton: [00:08:33] Think a lot of people and there are of course some exceptions. And as we get a little older, some of us pay a little more attention to that in our in our planning. But a lot of people haven’t even asked themselves that. I bet their first response in a lot of cases. Well, I don’t know. I got to go find out. Right? Right.

Matt Icard: [00:08:47] Exactly. Because one of one of the statements I like to make is in the United States, we’re not taught about our finances. I mean, my mom and dad taught me how to balance a checkbook. There was nothing in school to show us how to do that, because in reality, school doesn’t want you to know that because they want you to realistically get out of high school, go to college, get in debt, get some credit cards. Get in debt while they’re in college, which is why you see credit card companies at colleges all over the place. And then once you’ve got the degree and you’ve got a little bit of debt, it’s time to get a job. Well guess what? What happens when you get a job? You got to get a car. So you got to get into more debt and then, oh, I’m going to get married. Well, you might have a little bit more debt when it comes to that. And then it’s time to buy a house. So you’re constantly in debt without being told how to leverage your finances and how to live within your means.

Stone Payton: [00:09:43] So you’re a part therapist too? I would think in some of these conversations and also the it often it’s a couple I would think buying buying buying a home. Yeah. They’re not maybe always on the same page right out of the box either are they.

Matt Icard: [00:09:57] No they’re not. They’re definitely not. I don’t know how many times that I’ve pulled credit on a couple. And when I start going through their credit report of what’s on their credit report, as far as credit cards, there’ve been a few credit cards with balances that one of the spouses did see that the other one did not.

Stone Payton: [00:10:16] Oh my. That’s got to be an interesting set of conversations. Yeah, I don’t.

Matt Icard: [00:10:20] Get the conversation after we hang up, but I’m pretty sure there’s some little animosity going between the two.

Stone Payton: [00:10:27] All right. So you have this conversation. You start having them think, look at some things that maybe they haven’t looked at in a while. They’re kind of getting their ducks in a row. And let’s say we do whether whether they both do it or not, we got some stuff a little out of whack and you’re and so you kind of coach them through, okay, we need to get this down or consolidated or you know what? Y’all work on this and let’s talk again in six months. Like, yeah, keep walking us through that whole oh for sure.

Matt Icard: [00:10:51] So when most people come to me, if they have a budget, great. If they don’t, I help them develop a budget to understand what they can afford and what they can buy. Most people base it off of what their rent payment is. So I don’t want, you know, a mortgage payment higher than my rent payment. Well, realistically, it could be a little bit more because with rent you’re not paying homeowner’s insurance, you’re not paying the property. Well, you are paying your landlord’s property taxes, but you’re not paying property taxes. And most people don’t understand the maintenance that comes with owning a house. And what my wife likes to say is, as soon as you’ve painted everything in the house and got everything the way you want it, it’s time to paint something else.

Stone Payton: [00:11:31] Right?

Matt Icard: [00:11:32] So, I mean, it’s just a constant evolution of that. But when I am walking someone through now, a lot of people know what their credit scores are because they’ve got that Credit Karma or Freecreditreport.com or whatever it is. Right? They know what it is, but they might not understand what the score is evaluating. So most people’s credit, if it’s good, bad or, you know, excellent doesn’t really matter because in reality you can get the same interest rate at a high credit score that you can at a low credit score. The only difference is when you have a low credit score, you’re going to pay more for the rate instead of less for the rate. So the higher the credit score, the lower the cost for the rate is.

Stone Payton: [00:12:13] I explain cost for the rate. I’m not familiar with this this piece of it.

Matt Icard: [00:12:16] So and it’s it’s kind of a weird conundrum. So I’ll give you the little bit of the spectrum of it. So you’ve got from 350 to 850 credit score. Okay. And what most people don’t realize is if you take into account for it is. 350 to 850. You take the decimal point, pull it back one so it’s 35 to 85. Now let’s base everything off 100%, even at the best credit score you can have. If 85% of 100 is that 850 credit score, that means the bank is risking 15% chance that you won’t pay your bills.

Stone Payton: [00:12:56] Ah, that’s an interesting way, because.

Matt Icard: [00:12:57] There’s no 100% guarantee, right? Right, right, right. Well, think about it. What’s 35 then? That means there’s 35. What? That means there’s a 65% chance you’re not going to pay your bill. So how are they going to hedge that? They’re going to charge you more to get into that same interest rate for the mortgage payment being where it’s at.

Stone Payton: [00:13:18] They’re going to charge some sort of fee to get the loan. It’s process.

Matt Icard: [00:13:21] It’s either a fee or they will bump the rate up higher to get it. Gotcha. So there’s always cost for everything where most companies build in their margins. But when everybody sees the interest rates that they see online and everything, they’ve got to realize that is for the ultimate buyer from 800 to 850 credit score with very little down. Everybody wants that low rate, but they don’t realize that it. See, the small print is it takes this type of credit buyer to get that rate. Now you can get it at the lower credit score, but you’re paying more for it. Where right give you a hypothetical. If if I have a 850 on a $300,000 house in, you know, hypothetical interest rate is 6%, I might pay $1,000 to get that 6%, whereas you’re at a 650 instead of 850, you might pay 5000. So you’re paying. Gotcha. Just more. It’s not necessarily a whole lot more, but it’s more over, especially over the life of the loan.

Stone Payton: [00:14:19] Yeah, just one of a thousand reasons that you need and want to have a mat level person helping you navigate all of this.

Matt Icard: [00:14:29] Do you you want them to break it down for the long terme and the short terme, to see what the difference is when it’s time to buy to when it’s time to refinance, to take advantage of a lower interest rate, which is one of the reasons why I’m advocating for most people. If you find the house you love, you’re marrying the house you’re only going to date and rate date the rate and payment. So when the rates come down, you take advantage of the lower interest rate, where you don’t have the competitive nature of trying to buy that house when the rates come down, because everybody and their mother’s waiting on the rates to come down, well, realistically, that turns into another seller’s market to where you’re going to be overbidding for houses, if you remember that in, oh yeah, 2021. I mean, I had one person. By an $800,000 house that bid $950,000 on it. Good lord. Now the appraisal only came back at 800,000, so they put $150,000 over and above their purchase price. Um, that didn’t gain them $150,000 in equity, right? That just means they wanted that house so much that they were willing to risk it and have it long.

Stone Payton: [00:15:43] Terme, you mentioned a terme earlier in the conversation. I want to circle back to it. Uh, pre-approved. How important is it, or is it almost mandatory that you got to get kind of pre-approved to go house shopping?

Matt Icard: [00:15:56] Well, most sellers and seller’s agents now want you to be pre-approved as opposed to pre-qualified. Okay.

Stone Payton: [00:16:02] Yeah. Describe the difference. Yeah.

Matt Icard: [00:16:04] So pre-qualified is you send me all your income documentation. I make sure that you fit the bucket of being able to purchase. So you have enough money for down payment. You have enough income. So you’re in the spectrum of what the lender is looking for. But I don’t put it into underwriting. So there are certain. Aspects of the mortgage that you have to be. I’ll use debt to income as a, you know, little buzzword. As long as you’re debt to income is below a 45% of your total, you know, gross, right? That’s a good qualifier. If your credit score is 750, that’s a good qualifier. If you have, you know, $100,000 in the bank when you’re trying to buy a $200,000 house, that’s a good qualifier. And I call it the mortgage tripod. So you’ve got three legs to a tripod. If you’ve only got two of those, mortgage is not going to hold up. If you have one is really not going to hold up. But if you’ve got all three of those, you’re pretty much qualified for a mortgage. But what a preapproval is, is I take all that information in a loan application and I send it into underwriting before we even find a house. So they’re going to basically look at the entire file, not as in depth as when we find the house, but they’ll give us what’s called an initial approval. So it’s a pre-approval. As long as you find a house, it meets this qualification and nothing changes in your income, job or you know, anything in your life, you’re pre-approved for a loan.

Stone Payton: [00:17:34] And I would think that would be meaningful for a to a seller. Like if I’m selling my home and I’m getting two offers that are in the same neighborhood, and I’ve got one that’s pre-approved and one that, you know, doesn’t, that then I’m probably going to lean to that offer, right?

Matt Icard: [00:17:50] Correct.

Stone Payton: [00:17:50] Got it.

Matt Icard: [00:17:51] And you’re going to and depending on the program itself. So a conventional preapproval is typically taking over an FHA pre-approval. Now FHA is a great product. It’s less money down. But there are some interesting contingencies when it comes to an FHA. An FHA is not necessarily as qualified as a conventional, but it’s still a pre-approval. It’s still a good loan. But for some reason, sellers and seller’s agents would much rather have a conventional than an FHA. And above above that, an all cash offer is going to take it any anyway. So regardless of the mortgage aspect of it, if there’s an all cash offer like an investor, I mean, you’re not going to beat that.

Stone Payton: [00:18:35] That’s yeah, that’s the one that they’re really going to jump on. So uh, 15 years plus now doing this, how long have you been at this.

Matt Icard: [00:18:42] Uh, two. Was it 2009? Yeah. So almost 15 years.

Stone Payton: [00:18:46] Wow. So have you had the benefit of one or more mentors along the way that kind of showed you the ropes and helped you really learn this business?

Matt Icard: [00:18:56] I have, um, a few mentors. One of my first branch managers, um, when I first came into the business, before I even got licensed, because when I came into the business is when, you know, right, in that 2008, you know, when the market crashed and the housing market crashed. So I got in it at the absolute wrong. Nicely done. Exactly. I got in at the wrong time, but for some reason I liked it so much it just stuck. Um, but one of my first branch managers, when I was going to get licensed, I was what what they called a branch marketing specialist. So I made all the outbound phone calls. I cut my teeth on people that were, you know, looking to refinance, looking to purchase. But I was doing the cold calling, you know, 175 calls in the morning, 175 calls in the afternoon. Wow. And talking and listening to my branch manager who had been in the business for, you know, ten, 15 years prior to that, you know, he would say, oh, man, you should have been here during the, you know, late 90s, early 2000.

Matt Icard: [00:19:52] You would have made a killing. I was like, well, I didn’t realize it was just selling. And then as soon as I’ve got everybody on the phone, I literally took them in to loan officers. So I was just handing them deals for the first six months that I was in the business before I was able to get licensed and talk real money. So I got all of that experience before I got on the phone, and I remember the first guy that I sold a loan to, his name was James Nelson over in, I think Winder, and when he came into the office, sat in front of me and he was like, man, it seems like you’ve been doing this for years. And he’s like, well, how how did you learn this? Well, you know, I just finished my online course last week and, you know, made him laugh. But, you know, you know, we just settled right into it, sold it. And he was, you know, he was a great guy. He was happened to be a veteran. The first loan I did are there.

Stone Payton: [00:20:41] I’m operating under the impression that there are some unique characteristics or some idiosyncrasies, um, uh, associated with helping a veteran, um, family get into a home. Speak to that a little bit.

Matt Icard: [00:20:52] Well, veterans obviously very good for me as far as emotionally and heartfelt is what most veterans, they are not taught finances either. They go and defend our country. God love them for that. And when they come home, they don’t have as much knowledge on how to do what they need to do to get into a house, as everybody else. But one of the best parts about a VA loan is it’s 100% financing, so they don’t need a down payment now, do they? Do they need. The money for closing costs? Yeah. Typically, yes. But with like every other mortgage sellers can pay the closing cost. Or a percentage of the closing costs so we can keep it, especially on a veteran, as especially if they’re a disabled veteran, because there’s no what’s called an upfront funding fee, which is kind of like prepayment, not prepayment, but PMI. But since there isn’t one, if they have any more than 10% disability, it’s so much easier to get them into a house as long as we make sure they financially qualify for it.

Stone Payton: [00:21:57] So much of your work to me seems grounded in relationship and really, um, education dependent. Like you spend a lot of time educating your your client. You got to you in fact, you got to educate them before you can really consult them, right. So they can even understand where you’re taking.

Matt Icard: [00:22:14] That’s one of the things that I’ve always liked is I’m a teacher, even, you know, some of the other companies I’ve been a part of, it’s training the other guys how to do it and teaching them about their finances. Because like I said, we’re not taught how to handle our finances. We’re not taught how to leverage our finances. A good example of that is with the way the economy is going. You might be in a low interest rate mortgage because you bought in 2020 or 2021, or refinanced in 2020 2021 to take advantage of those low rates. But with where the economy has gone, you started to, you know, live outside your means or you’ve lost a job and started to, you know, have to put money on credit cards or get personal loans or just get any type of high interest rate of debt. And at that point is using the equity because the market has gone so high on values, you have what’s called equity. So equity you could use to put into all of that debt and learn how to leverage your finances even better. And what most people don’t realize is, if I can save you $100 a month, I can show you how to take all of that debt. And now this is household debt, not just mortgage debt, and save you that $100 and show you how to leverage it into your home and show you how to pay that debt off in less time than you would be if you stayed in the house and tried to pay it off yourself.

Stone Payton: [00:23:40] Aha. And you’re a good friend to have.

Matt Icard: [00:23:43] You know, I try.

Stone Payton: [00:23:45] So, uh, still making 175 calls in the morning and in the afternoon. Or is your sales and marketing strategy evolved a little bit?

Matt Icard: [00:23:53] I don’t make that many calls anymore. Now I have and, you know, I definitely have, you know, when I’ve had to. Yeah. But realistically, referral base is where we’re at with, you know, the icon mortgage team is I’ve got a bunch of different referral partners and agents, you know, in what I’m licensed in 13 different states. So oh wow. I’ve got agents, you know, in those states. But obviously Georgia is where home is and always looking for more referral partners that way. So we can help each other out. Right.

Stone Payton: [00:24:25] So some a consumer, a house buyer who had a great experience, surely they would refer you. But like the the real estate ecosystem, like the people in the home services world or the real estate agents, those are important relationships to you, right? And they and they refer people to you for sure.

Matt Icard: [00:24:43] Kind of like that mastermind we’re in together at Vibe Realty. So realtors I mean, you’re in it, right? Um, I think there is a couple insurance guys in it. There’s a couple, you know, different, you know, contractors in it. I brought Mark a couple of weeks ago who’s a painter that I know. Right. Um, but also being part of networking groups in general is a way to, you know, just have a constant influx of referral business coming in.

Stone Payton: [00:25:09] Yeah, that’s probably a lot more fun than making 175 phone calls. It is.

Matt Icard: [00:25:13] You actually get to talk to people and just get to know them and be part of their family that way. But I mean, even all of my borrowers that I’ve worked with, it’s I don’t friend them on Facebook until after we’re done with the loan because they realistically become family. I mean, I had one lady in Massachusetts years ago and my wife says it’s hilarious is that I have this weird mimicking ability to mirror someone. So obviously you can tell I’m from the South. I don’t have that, you know, huge twang. But this lady was from Massachusetts and she was like 75 years old and she was so sweet. And she goes, Matt, Matt. And, you know, you got to you got to meet my granddaughter. She would be perfect for you. And I’m sitting there, ma’am, you know, I’m married. She goes, that’s all right. That’s all right. Your wife won’t mind at all. She’s perfect. I’m like, gotta love people, man.

Stone Payton: [00:26:06] You do a pretty good Boston. I know, that’s pretty good. I will switch gears on you here before we wrap. Uh, I don’t know when you’d find the time, but, uh, what passions, pursuits, hobbies do you have outside the scope of the work? We’ve been talking about? Where you just get to unwind and enjoy yourself. What do you and your family like to do?

Matt Icard: [00:26:25] Well, my daughter, who is about to turn 16, is a competitive softball player, so.

Stone Payton: [00:26:31] Oh, you can’t have. Any hobbies? You got a 16 year old, you’re going to ball games. Well, I.

Matt Icard: [00:26:35] Do have, you know, you and I have talked a few times about our, you know, collective hobby that way, sitting in the woods and waiting for the four legged animals to walk by. Yeah. Um, but, yeah, coaching her softball teams or even being just the parent in the stands and watching her excel, as well as being married for 18 years to an absolutely smokeshow of a woman. Um, yeah, that keeps me pretty busy now. I played golf professionally back in the early 2000, so I still like to play golf, but I can’t tell you the last time I picked up the golf clubs to actually play.

Stone Payton: [00:27:08] I thought you brushed over very quickly. I asked you something before we went on air and you go, yeah, when I was playing professional golf and I let it go, but now I’m going to ask, tell me a little bit more about the professional golf experience.

Matt Icard: [00:27:19] Well, it started in 2004. Um, a buddy of mine came into town who was a caddie on the LPGA, the women’s golf tour, and I was working for Budweiser at the time, and we were playing in a softball tournament, and he just looked over and he said, you play golf, right? I’m like, yeah. And he said, you’re good. I’m like, yeah, I can, I can play it around. He’s like, well, I got another player who’s caddy is broke his leg and he’s out. Uh, would you happen to want to, you know, carry a golf bag for the week and be inside the ropes at a professional event, which is the chick fil A Charity Championship down in McDonough when they used to have it down there and I said, well, yeah, let me go ask my boss if I can have a week off, because it was happening that Monday and this was like Saturday. So I called my buddy and he was like, yeah, man, you’ve got plenty of vacation time. Go do it. Well, I had an absolute blast. Um, got to caddy at, um, Eastlake during a pro-am with a bunch of chick fil A executives and, you know, talking to the player that I was carrying the bag for that day, and I helped all of them.

Matt Icard: [00:28:23] And, I mean, they tipped me like 5 or 600 bucks each because they were upper executives. And I obviously had never made 2500 bucks in a day. And I was like, well, is this all does this happen? He goes, yeah, you can do that pretty much at every stop. I’m like. Uh, so I looked over at the player that I had that week and I was like, uh, how long are you playing? She’s like, well, I’ve got another, you know, ten, 15 weeks. I was like. You want me to go with you? She was like, yeah. So I literally went back in on that Friday because we didn’t make the cut. And I told my boss I quit. So I literally left Budweiser and went on tour for the rest of 2004 to the first part of 2005 and went to the US open for the women’s and went all over the United States. Didn’t fly out of the country or anything, but had a blast. Got to play with a bunch of different female professionals. Um, you know, name drop here. Played with Annika Sorenstam once. Most people remember.

Stone Payton: [00:29:19] Even I know who that is.

Matt Icard: [00:29:21] Exactly right. You know, Laura Davies, some of the, you know, players that have been around for years had fun with them and playing golf with them. They, you know, said, hey, you could play this if you actually devoted some time to it. So when I came home off the road and just, you know, started working with a buddy of mine, that’s when I kind of ran into my now wife and she was all over it. She says, let’s go, baby. He’s like, you can do it. I was like, okay, so we jumped in. I qualified at the Hooters Tour in Jacksonville, was the qualifying school, and I qualified for 13 events. Um, I think I got in 2 or 3, but lightning never struck in a bottle. I mean, one of those things, it’s five events. Five events now. Sorry, but, um. Yeah, lightning never really struck. And, you know, obviously, if I was as good as I wanted to be, I probably wouldn’t be on the radio with you right now. I’d be with that guy, Tiger Woods and everything, just playing with them.

Stone Payton: [00:30:20] But you still play and go out and have a good time. Oh, I do with clients and friends and that kind of thing I do.

Matt Icard: [00:30:25] I mean, I am the call for most of my buddies when they need a forth and they need a good player, they icart come here. What are you doing? I’m like, I don’t know, call Angie. And as long as it’s within the schedule and I can play, she’s like, all right, go play.

Stone Payton: [00:30:41] Oh, man. All right, let’s leave our listeners, uh, you know, young people, veterans, whoever’s out there getting ready to buy a home, thinking about it, let’s leave them with a couple of pro tips. Sure. Uh, things to think about. Maybe, uh, maybe even some things to to be prepared to have a conversation about with someone like you. Let’s leave him a couple of actionable things. Pro tips.

Matt Icard: [00:31:02] Sure. Um, biggest thing is save some money, live within your means, find a budget, work on the budget and if you can save $100 a month, save $100 a month. If you can save $1,000 a month, save $1,000 a month and realistically set your credit payments up for automatic payments, even if it’s just the minimum. Now you can go in and pay anything else. Yeah, you know, if you’ve got a bigger balance, you can pay it off at your own leisure, but set it up to make the minimum payments without looking at it. So that way you never miss a payment. Because if it’s interesting enough, you can work years to get that 850 credit score. You missed one payment on an American Express or Visa or Mastercard. It’s going to drop it down to 600, and then it’s going to take you another year or two to bring it back up. Because once you have a bad debt on your credit, it typically takes time away to grow it.

Stone Payton: [00:32:03] Well, I’m glad I asked. Did not realize how important that is. Oh, yeah.

Matt Icard: [00:32:08] Minimum payments. And that’s all you have to pay now. You can pay more. Yeah, down the road. And what I typically do with most people, especially the ones that, um, I do cash out refinances when I’m paying, you know, all their debt off is I tell everyone to get two credit cards. Now, if you have, you know, eight credit cards, don’t close them because that can negatively affect. But if you’ve got two credit cards, preferably ones with awards rewards, I should say like an Amex SkyMiles or a Capital One Venture card. So you get the rewards of whatever you buy. Use those two cards instead of your debit card to buy your stuff. If you’re going to the grocery store, put it. Put it on your Amex. Now, as soon as you buy it at the grocery store, get home, pay the Amex off. Pay that debt that you. If you spend 100 bucks at, you know the gas station for gas, pay it off when you get home. It shows you village, but it doesn’t allow you to get into that big debt balance. So and because credit cards are basically government backed, um, it’s a lot more secure than your debit card. If you give somebody your debit card on an automatic payment where it comes out every month, and then all of a sudden you’re short in the bank state in the bank. Mhm. Uh, it’s going to come out and in, in my. Uh, experience. It’s harder to get off of an automatic payment with your debit card than it is with a credit card. Uh, because if you get overcharged with a credit card, all you have to do is go back and dispute the credit card. And the credit card company is going to get their money. Um, the bank does not care.

Stone Payton: [00:33:45] Right. Yeah.

Matt Icard: [00:33:47] Exactly. And realistically, the biggest thing is, um, if you, you know, you can contact me, you can contact any mortgage person for just an evaluation if they’re worth their, you know, salt. You can get an evaluation of your profile without even, you know, putting any money out there to see where you’re at, just to see where you’re at, whether you end up doing something or not. That’s the biggest.

Stone Payton: [00:34:14] Thing. Okay. All right. What’s the best way for our listeners to get in touch with you? Whatever you feel like is appropriate? Uh, email, LinkedIn. I just want to make sure that people can connect with you, maybe do that evaluation and have a substantive conversation with you. What’s the best way to connect? Well, you can.

Matt Icard: [00:34:28] Find me on all social media, um, under Instagram. I’m Icard mortgage, man, because, you know, I like, kind of like the muffin man. Do you know the muffin Man? No. Do you know the man or the mortgage man? Yeah. I don’t live in Drury Lane. I live on, you know, over in Woodstock. Um, but you can also find us as Icard mortgage team.com. It’s got a link to my calendar, um, to where you can just book a 30 minute, you know, calendar session with me. Doesn’t cost you anything. Um, my email. We are powered by quest Rock Home Loans, so it’s Matt Icard. Matt Icard at quest Rock. Dot com. Or you can call me on my cell (678) 206-7640 or shoot me a text. Any way you want to get Ahold of me, I’m there and I typically respond within the hour.

Stone Payton: [00:35:16] Well, Matt, it has been an absolute delight having you in the studio. Thanks for sharing your insight, your perspective. Don’t be a stranger. Come in periodically and kind of get us updated on what’s going on in the market. Might be fun to at some point. Uh, you know, you mentioned teaming up with other people in the, in the real estate ecosystem, maybe bring a referral partner, someone in home services world or a real estate agent, and maybe we’ll profile their business, but maybe also talk about how you guys collaborate to genuinely serve the home buyer. That might be fun.

Matt Icard: [00:35:49] Oh, we absolutely will. And before I let you go, I will tell you one thing that we have been doing that and my wife does a lot of the marketing for us is that she helped with one of our realtors, um, put a drive together for homeless or foster kids here in Cherokee County to where they can drop a. Piece of luggage, a stuffed animal, or a blanket for the foster kids in Cherokee County because when those children are pulled out of the houses in bad situations, they typically don’t have anything with them. So the bags that we’re getting is so they have, you know, a stuffed animals so they can, you know. Cuddle up with him a blanket so they can stay warm because they are literally walking out with trash bags of clothes sometimes. So that was one of I love my wife for having just the biggest heart that way. And right now I want to say our what we call our, you know, library is almost full of bags and stuffed animals and blankets to wear. Um, what do we have? Two drop off points. One at Club Pilates in Woodstock on Town Lake. And then there’s one at our, um, child’s private school for Top Prep in Acworth. And they are absolutely just killing. It brings stuff in.

Stone Payton: [00:37:13] All right. So luggage is one of the items you mentioned. Yeah.

Matt Icard: [00:37:16] Just small, small luggage. Luggage bag, um, stuffed animals and just the little, you know, blankets.

Stone Payton: [00:37:24] Yeah. All right. Well, I’m glad that you mentioned that. Yeah. Keep up the good work, man. Thanks for coming in. And let’s let’s do it again.

Matt Icard: [00:37:31] I will, and you know what? We got to go sit in the woods here. In there? Sure.

Stone Payton: [00:37:35] You got it, man? Yes, sir. All right, until next time. This is Stone Payton for our guest today, Matt, Aykut and everyone here at the Business RadioX family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Icard Mortgage Team

Lindsay Esterline with Bible How-To Podcast and Alex Morales with Precise Soccer Academy

December 12, 2023 by angishields

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Charitable Georgia
Lindsay Esterline with Bible How-To Podcast and Alex Morales with Precise Soccer Academy
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In this episode of Charitable Georgia, Brian Pruett welcomes Lindsay Esterline, a teacher, writer, and former restaurant owner, and Alex Morales, founder of Precise Soccer Academy and a community activist. Lindsay talks about her diverse career, her podcast Bible How-To, and her work with the Seventh-Day Adventist community and the Hope Channel. She shares her insights on balancing work and family, starting and monetizing a podcast, and the importance of community involvement. Alex also shares his experiences in social work and his passion for advocating for underprivileged communities. They both talk about their transitions from different fields to their current roles, their dedication to youth development, and their faith.

Lindsey-Esterline-bwLindsay Esterline, host of Bible How-To podcast, is no stranger to presentation and public speaking. Her unique background in advertising and education has equipped her with years of experience communicating important information in a way that engages her audience.

In addition, Lindsay has been working for the past few years as a freelance SEO writer for adventist.org, as well as a freelance writer and editor for HOPE Channel International and HOPE TV. So, she is familiar with the multimedia presentation of the gospel.

Alex-Morales-bwAlex Morales is the founder of Precise Soccer Academy. His soccer journey began through volunteering as a coach at a Seventh-Day Adventist School in Calhoun, GA.

As a coach, Alex rediscovered the joy and freedom that comes from doing what you love. Soccer has always been his passion, and coaching at Coble Elementary reignited that spark.

What started as a volunteer gig turned into the founding of Precise Soccer Academy. It’s a journey of learning from experiences, courses, and his amazing students.

Alex’s goal is simple: to be a trusted guide for soccer players, teaching them the fundamentals with excellence and doing it all for God’s glory.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good fabulous Friday. It’s another fabulous Friday. And if this is your first time listening to Charitable Georgia, welcome. This is all about positive things happening in the community. And we’ve got two fabulous guests. This morning. We were supposed to have three, but one of them is stuck in Chicago. So Walter, we’ll get you on when you get back, buddy. Um, all right, I’m excited about this morning because this doesn’t usually happen. We have a little small community, and, um, we are all Deventh Day Adventists, which is kind of cool that we are all in the room together. So it’s kind of interesting how God works on that. So, uh, our first guest this morning is a friend of mine from my church, Lindsay Esterline. Welcome this morning.

Lindsay Esterline: [00:01:19] Thank you for having me. I’m very excited.

Brian Pruett: [00:01:21] So, uh, we’ll get into why I asked you on, because I think what you’re doing is pretty cool, too. But, uh, because you started your own podcast. And like I said, we’ll talk about it in a second, but you have a pretty cool, uh, interesting background and woven in a lot of things. You were a teacher, you’re a writer. You’re, uh, all kinds of stuff. You had a restaurant, a food truck. Yeah. Um, but if you don’t mind sharing a little about your background, then we’ll talk about your podcast.

Lindsay Esterline: [00:01:44] Yeah. So, um, you’re right. I’ve kind of had, like, a schizophrenic career. Um, it’s it’s like I never grew up and never decided what I really wanted to do. Um, but I’ve been in a little bit of everything, and I have to believe that that’s because, um, God has a very unique plan for for me and what I’m supposed to be doing right now. And I think it has culminated in the podcast that he put on my heart to start. And so, um, I started off in college going for a degree in advertising, um, and then never used it, um, and then decided I wanted to be a teacher and, um, got a master’s degree in education. And so that’s given me an opportunity to just be in front of people and have to share information, um, with people in a way that they are engaged in, understand. And, um. Yeah. Little people are are. Our special, right? Um, to say the least. And, um, I did largely second grade. And so to to keep a second graders attention all day long and keep them, um, learning, I think has has been, uh, an important step in, in my journey to trying to communicate the gospel and share the Bible with people through through this podcast. And, um, yeah, I’ve even owned a food truck and a restaurant and, um, we, we had to close those doors right before the pandemic. So God blessed us in that area, right? Like, we we got out, um, before everybody got hit really hard.

Brian Pruett: [00:03:35] Um, it was a specialty restaurant, too, right?

Lindsay Esterline: [00:03:37] Yeah, it was a vegan and gluten free restaurant because I am vegan and gluten free. And I was like, there has to be a place for me to eat in this town. Um, but yeah, we just we were we were also passionate about sharing health message, um, with the people of Atlanta and, um. Yeah, restaurant business is just a really hard business to break through, especially when you’re going to be super niche like that. Um, but yeah, we we eventually saw that door closing and then like I said, the pandemic hit and my husband ran across an advertisement, um, for our church conference looking for writers. And, um, like I said, uh, my background originally starting out in advertising, was supposed to be a copywriter. And so he was like, you were you should really just go for this and see where it where it ends up. Right? Like, what are you going to do at home all day during a pandemic anyway? Kind of a thing. And I’m like, yeah, you know what? You’re right. I need something to do. I need something to occupy my brain because obviously I’m all over the place. Right? Um, so yeah, I went through the, uh, process of application to, to be a writer for our church and got the job.

Lindsay Esterline: [00:05:00] Got it, uh, you know, narrowed all the way down out of hundreds of people. Um, got to be on on that call list and have just been working as a freelance writer. Ever since. And then because of that experience, just writing for adventist.org and, and other um, entities of our church like Hope channel. I just, you know, realized that there was a need for like. Helping people in a very practical way. Like we put a lot of resources out there, even just other Christian churches put a lot of resources out there for, um, reading about the Bible or having a devotional, but they don’t really give you any practical steps on how to study the Bible for yourself. Right? How to, you know, devotional life is very important, right? We need to spend time daily in the word, and sometimes we only have five minutes to get through that because life is crazy. But I really, truly believe that we need to set aside some time on a regular basis to dig a little deeper.

Brian Pruett: [00:06:11] So we’ll talk about more of the podcast in just a second. But for those people who are listening who may not know about the seventh day Adventist, uh, faith and belief, can you talk a little bit about that? And then also, you mentioned the Hope channel and people may not know what that is either. So can you share a little bit about each one of those.

Lindsay Esterline: [00:06:27] Absolutely. So um, the seventh day Adventist Church is a Protestant Christian denomination. Um, we believe in Jesus. Um, so we have a lot of faith and fundamentals in common with the Baptists and all of those things. But we do diverge in a couple of different areas, and one of those obviously being the seventh day Sabbath. Right? It’s right there in the name, um, we believe that the fourth commandment is very explicit about what day we should be worshiping and setting aside that time on a weekly basis to, to spend with, with the Lord, reconnecting with him, um, just resting in the assurance of salvation and just actually having a physical rest from the grind, right? And reconnecting with friends and family and, um, setting aside some opportunity even to do some charitable work to serve others. Um. And so that’s probably the big the big one that separates us from the rest of the the Protestant church. I mean, if you want to know more details, you can absolutely check out Adventist. Org. They just revamped all of the fundamental beliefs so that you can kind of see where, um, where we land on some of those, uh, Bible doctrines that are out there. And, and then, of course, if you listen to the podcast, we, we stumble into some of those as well, because, you know, when you get deep into the, the word of God, you’re going to you’re going to run across some of this doctrine.

Lindsay Esterline: [00:08:06] And that’s why we have so many divergent beliefs on so many different topics in the Bible, because people have landed in different places based on different scriptures that they’ve studied. And, um, you’ve got to be able to figure that stuff out for yourself, right? What is the Holy Spirit putting on your heart in specific? And that’s why I feel like it’s such a passion of mine to get people to to study the word on their own and make their own choices. Don’t don’t just go with what the Baptists say, because you were raised Baptist, and that’s what you always learned. And I had to go through that even as an Adventist. Right? I, I ended up landing back on the Adventist platform. Um, but there was a there was a time in my life that I had to really, um, do some introspection about whether or not this is what I believed, instead of whether or not it’s what my mom believed. Um, and that’s just what stuck with me, because that’s the way that I was largely raised. And so, um, yeah, that’s kind of the spark, right? That set me.

Brian Pruett: [00:09:10] And so the Hope channel, I mean, it’s on the direct TV, you can get it on direct TV and other places, but that’s an Adventist based network, right? Yes.

Lindsay Esterline: [00:09:17] So it’s a TV, um, network. They also have presence online. So you can go to Hope Dot study and find all kinds of Bible study resources there. Um, yeah. Devotionals even like games for kids. They have their Bible Heroes game. That looks really cool. By the way. I don’t know if you’ve checked it out, but they like really tried to go after like that comic book vibe to keep the kids attention. Nice. Um, so I have been, uh, doing a little bit for them. They have a program that comes on weekly, um, called Bible Help Desk, where you can actually send in your own questions and they’ll invite guests, right. Like so PhD Bible scholars that will come on and answer those questions for you. Um, so it’s a it’s a really cool idea. Um, so yeah, I encourage everybody to check out Hope channel and of course Adventist org if you have any questions about our denomination in specific.

Brian Pruett: [00:10:16] Right. Well, that leads into your podcast because you name your podcast is How to Write Bible, how to Bible study. Is that.

Lindsay Esterline: [00:10:21] Right? Yeah. It’s um, it’s called Bible how to and this season is how to study. So that’s what we’re focusing on right now. So Bible how to study. And you can go to Bible How-To dot com and find out all the information about what um, my little family ministry is trying to do. Of course we have the audio links there for you. I’m also on YouTube, and so you can find us on any of those platforms that you like to listen to. Um, Spotify, Apple, Google. Right.

Brian Pruett: [00:10:57] Awesome. Yeah. I encourage you guys to go listen, because one of the things is it’s not just you talking. You do bring guests on too, that I’ve noticed in some of the episodes and the people that can, you know, share their, their experiences and ask questions and that kind of stuff. So I think it’s really cool. So a couple of questions for you. Um, since you have the marketing degree, the background, the owning your own business. So we talk a lot on this show about, uh, getting involved in the community and networking and that kind of stuff. And so I know you’re big involved in community, especially with the church, because you do a lot of stuff with the youth and the young adults and, uh, things of that nature. And that helps because you’ve got three kids. Yes. And and, you know, number three was kind of a surprise. Uh, but, um, why is it important for you to be a part of the community?

Lindsay Esterline: [00:11:44] It’s important to me to be a part of the community, because I think that’s what God is asking us to do in in his word, right? Like in order for people to take you seriously when you share your relationship with Jesus, they they have to know you a little bit at least, right? I don’t. I don’t want to knock anybody, but I’m just wondering how much success the people who stand on the street corner and yell repent! And and, you know, swing their Bible at the kids at the college campuses where there’s just no relationship there. I wonder how successful they really are in getting anything other than those viral YouTube and, you know, TikTok clips that we see floating around there where the kids are confronting pastors with, you know, hard questions and things like that. And I’m not saying there’s not a place for that and that there might, um, not be some people who who just need that kind of confrontation to, to, to wake up to the message that is being presented there. But I just, I feel like working in the community gives me an opportunity to build relationships with a lot of people and a lot of different people. Um, so the other the other important aspect of it for me is just not getting locked into my little bubble.

Lindsay Esterline: [00:13:07] Right? We get into an echo chamber on our social media feeds and and things like that. And, and we don’t see the perspective of others. And when we don’t see their perspective, then we kind of just, you know, get locked in to a way of thinking that sometimes doesn’t turn out to be very healthy. And I think we see a lot of that going on in especially the United States right now. Um, and, and so I just I’m also just a very outgoing and gregarious person. So I just really like being out there. Um, I feel like the young people minister to me more than I minister to them, because I just really enjoy being with them. And, um, I’m just really excited that they let this middle aged lady hang out with them. Um, so yeah, I just feel like it’s about building relationships and showing people that you care about them. And when you are able to express that on a real, tangible level. Then when you get an opportunity to share Jesus with them, they take it a little bit more seriously. They at least give you the respect of hearing you out. Right, right, right.

Brian Pruett: [00:14:20] Well, and you talk about relationship building, and that’s what I believe fully about the networking aspect of it too, because you got to build those relationships, um, and let people know and don’t make it about yourself. You know, you want to learn about all about the other person. So, uh, I don’t obviously, right now you’re not able to do this because you got the little one still at home, and, um, you work from home and all that stuff, too. But have you had an opportunity to pass to do any networking with any other of your businesses or jobs or anything like that?

Lindsay Esterline: [00:14:47] I did a lot of networking with the food truck and the restaurant, because there was a couple of food truck coalitions that we were a part of. Um, because not only were there benefits for paying those dues and having access to their special lots and, and things of that nature, but they were also working very hard to lobby, um, the Georgia state government in order to make running our business a little bit smoother. Um, unfortunately for us, our business doors closed before some of those advantages came to fruition. So they’ve made it a lot easier for food trucks to operate in Georgia in the past couple of years. And I’m so excited. Um, for our friends who are still in the business that have that, um, that weight lifted, right, right. Because it was also a financial burden. And I think it was part of what contributed to us closing our doors was just not being able to financially sustain some of the requirements that were out there. Um, so networking is important on a lot of levels. I mean, we learned a lot from other people who had been in the business for for years. They gave us some great advice, um, that helped us, um, avoid a few mistakes. Right. We still made plenty. But, you know, so having somebody watch your back and looking out for you and and just being excited about, uh, sharing, sharing their wealth of knowledge and, um, helping another person to succeed is, is is really a blessing. And, um, yeah, we’re still in touch. Even though it’s been years, we’re still in touch with a lot of the the folks out out there that are still running, um, their food trucks. And we still try to give them business whenever we can. Um, so.

Brian Pruett: [00:16:38] Well, that’s important too, because you talked the relationship and you guys, as you mentioned it, friends. Right. Because you make friends that are lifelong that way as well. So, um. And it’s kind of interesting because until a couple weeks ago, I didn’t think about this when another guest, I’m asked the same question about asking a positive share, a positive story on networking that might have benefited this person. And she started talking about all the events they were involved in. And I never thought about it this way, but networking is everything you’re doing doesn’t have to be a networking quote unquote event or, you know, uh, meeting or whatever. So, um, I wanted to ask you this too. So you’ve you’ve owned your own business. You you’re currently doing this podcast. So this is a two part question. Uh, give somebody who might be listening some advice on if they want to start their own business, what they should be doing and looking at and things of that nature. And then anybody who might be thinking about doing a podcast, there’s a lot of podcasts out there, a lot of people doing podcasts, and most of them don’t make it. Um, you’re fairly new at this, but I, you know, but so, first of all, if you don’t mind, just share those two pieces of advice. And then I got a couple other questions for you.

Lindsay Esterline: [00:17:46] Okay. So the first question was advice about running a business. Okay. Um, I think it’s really kind of trite or cliche, but you just have to be prepared to put in the hours, um, especially if you don’t have the money. Right. Money helps a lot in a lot of ways. Um, just, you know, life experience will give you that. Um. But. Right. Like I couldn’t afford to hire a manager sometimes. Um, line cooks would, you know, just dip out on me? I mean, you’ve got to you’ve got to invest all of the time before you open the doors just to research where you want to be, what your business is really going to be about. Um, how much money is it really going to cost you on a daily basis to keep your doors open? I mean, there’s just so much footwork and research that goes into it before you even get started with the actual like, physical implementation of, of the business. Um. Yeah. There’s just there’s so many things. And it’s because I’m. I am all over the place and I’m spazzy. Like, my brain is running a mile a minute trying to answer this question. And I think, like, there are college courses out there on running a business.

Lindsay Esterline: [00:19:14] And so I’m not going to be able to give you everything that you’re going to need in, in this moment right now. Um, but I think the biggest takeaway for me is just you’re you’re going to have to be fully invested. And that means long hours. That means you’re risking your financial stability a lot of times because you want to make this thing happen. You’re looking at the goal. Um, so. Just really keep your eye on your goal and and create a plan with action steps that will get you to that goal so that when you’re having a hard time and things aren’t going according to plan, you can sit down and recenter yourself on those action steps and that goal and hopefully, you know, refocus yourself so that you’re positively motivated to continue to execute your dream. Right? Right. Um, I mean, sometimes the writing on the wall says you like, you know, what happened to us? Like, it’s not going to work out. Um, but I believe that, uh, God was with us through that process and that that experience has been valuable, um, for me and my family since then.

Brian Pruett: [00:20:37] Well, the other the other thing I might add to that, before you answer the the other question, uh, is I also think that you need to, um, because I’m doing this with my business as well, is learning, first of all, how to say no, but also not sacrificing family. Um, uh, you know, you talked about it, and it’s true. You do have to work long hours and stuff like that. But I think you also have to a point where you know what family takes precedence even over some of that work hours. So would you agree?

Lindsay Esterline: [00:21:00] I would agree, and I think that’s part of the reason that we decided to close, because we got ourselves into a position where the financial risk was going to start affecting our family in a way that, um, was uncomfortable for us. And the the time investment was getting to the place where, you know, I’m, I’m deciding between my business and my children and, um, it just it was it was a really uncomfortable spot. And, and we had me and my husband had to sit down and decide, you know. What what we needed to do moving forward in order to maintain an appropriate balance. Right. And and we just decided that. We can’t do this business thing anymore. And in. Be successful family.

Brian Pruett: [00:22:00] Right. So I just thought of this while we were talking about it. Uh, how old are your daughters?

Lindsay Esterline: [00:22:05] Oh, you’re going to tell on me? Okay, so I have a 17 year old, a 12 year old and a two year old. Right. So I had a Covid baby. Yeah.

Brian Pruett: [00:22:14] So that’s what I was thinking, right? Because we talk about all the time about how God works in mysterious ways and talking about it wasn’t the right time for your business. Right. And then God blessed you with your surprise.

Lindsay Esterline: [00:22:26] Yes, yes. Oh my goodness, she is such a blessing. But sometimes I just wonder about God’s sense of humor, right? Um, I don’t recommend having a baby in your 40s, but it’s what happens, right? And, um.

Brian Pruett: [00:22:44] Well, if God wants it to happen, he’s going to make it happen. Oh, yeah.

Lindsay Esterline: [00:22:47] Yeah. I mean, we made efforts to avoid this from happening, and, um, he worked around that because. Right. She was meant to be here.

Brian Pruett: [00:22:56] There you go. All right, so let’s go back to that other question about people. Again. There’s all kinds of podcasts out there. And people just they want to talk. It doesn’t matter what they want to talk about. So they start podcasts. So um, if somebody is thinking about, again, you’re new into this because it’s what, month? Two months?

Lindsay Esterline: [00:23:12] Yeah, we launched in October and I’ve never done any kind of podcasting before this. So I mean, I guess I’m a testament to how God is going to put something on your heart and equip you to do it.

Brian Pruett: [00:23:23] So if somebody’s listening and thinking about starting a podcast, what are some things I mean, obviously. People are out there and they do it as a hobby and they don’t make any money. And most people try to make some money on this kind of thing. So what advice would you give on that?

Lindsay Esterline: [00:23:39] So I started out with a book. It was called Making Noise. I believe I’m I didn’t look at it before I left the house, so I don’t remember the name of the author. Um, but he was the author of this particular book, was an experienced in the radio business and the podcasting business for many, many years, working like New York and, you know, had a lot of success. And so, um, there’s a ton of very good advice in there about content, for sure. Um, so you’ve got to know what you’re going to talk about, because people are going to be looking for a very specific, uh, topic. Right. They, I don’t, I don’t know, too many podcasts that are out there that are just like, we’re just going to talk about whatever we feel like it today, you know, like, um, so, so people are looking for niche material, um, when they’re looking for a podcast. And so you’ve got to know what your material is going to be, and then you’ve got to know whether or not you want to be the guy talking into the microphone all by yourself, or whether or not you’re going to invite guests. And what that means. Right. As far as setting up schedules and who do you want to talk to and why do you want to talk to them? Um. So I think finding your your your niche or your niche however you want to pronounce that is super important because you’re going to build the rest from from that idea out. Right. What what is my podcast really going to look like? Because this is what I want to communicate to the world right now. And so that book is going to be an excellent resource, um, for helping you just kind of map out that what your big idea is.

Lindsay Esterline: [00:25:33] Um, as far as the actual execution of, you know, editing it and putting it out there in where people can click on it and actually get a hold of it and listen to. Um, I, I, um, have no experience with editing audio and video because I’m also on YouTube. Um. So that is just. That’s an expense for me because I don’t have the actual technical knowledge to do that. So that’s the other aspect of starting a podcast. Like, are you trying to do this on the cheap and free and you don’t care if it’s a little bit messy because you don’t have the technical skills to make it a little bit smoother for your listeners? Or are you going to invest your money, um, in, in making this something that, um. That is a little bit more professional sounding. And so I went the second route. Um, and like I said, this is a family ministry. So far I have not been picked up by a larger entity. I’m really hoping that that happens pretty soon so that I can, um, make any donations, uh, tax deductible for folks out there. Um, but we haven’t we haven’t done that yet. So every, every time I produce an episode that comes out of my pocket, my family’s pocket directly because we’re just that invested in, in making this thing happen because we feel like this podcast, this the mission of our podcast, which is, is sharing with people how they are going to get into the word for themselves. Is that important? Um, well.

Brian Pruett: [00:27:14] So there’s people out there too who make try to make selling, you know, sponsorships, advertising, things of that. Um, have you thought about doing that? Selling? You know, you said being picked up by a bigger entity, but have you thought about selling sponsorships for your for your podcast?

Lindsay Esterline: [00:27:30] Um, yes and no. So I know that that’s an option for podcasts and, and the podcast medium makes it very easy for you to do that because you, you, you don’t have to like it’s just you like, you can put a commercial in your podcast if you want to, and you can make it however long you want or however short you want. And you know, whatever anybody is willing to give you in order to, to have that, um, space in, in your, um, conversation. Um, but for me. I’ve just been focusing on on finding a bigger sponsor, like, you know, a church, uh, some one of the divisions of our church, one of the, um, entities like Hope channel. Um, and when you’re going for something on that, scale, it. The machine moves slow, right? Um, and since we just launched in October, I don’t really have the listenership numbers to go after advertisers who just want a commercial spot. Right? Um, so unless they just really believe in what I’m doing and it’s more of a charitable donation than actually an advertising expense right now. Um. Then, um, I just I just feel like that that hasn’t been the route for me to take right now. And I’m hoping that as time goes by and I get that listenership built up, then it’ll be a little bit more interesting for people who want to buy advertising space on an actual episode. Right. So.

Brian Pruett: [00:29:03] Well, I’m going to also go touch a little bit on your freelance writing because that’s in essence your own business as well. Mhm. Um. Somebody. There’s a lot of people out there who enjoy writing. Um. If you ever read anything of mine. My wife and my mother tell everybody I have a very rare disease called chromophobia. I don’t use them. So you have to take one really long breath. Um, but again, that’s again part of a business. So how would you recommend somebody who wants to be in the freelance world instead of just writing for one person? Uh, what what advice would you give on something like that?

Lindsay Esterline: [00:29:35] So there’s a lot of resources out there on the internet now getting people connected. Um, you know, producers connected with people who need those products. And one of the websites that I use, and I am not getting any kickback for sharing any of this information, um, is called Upwork. Um, and I got connected through that job opportunity over, uh, the pandemic shut down where I got connected with the church, and that was the platform that they were using. And then once I was on that platform so that I could have a contract with them and a motive of payment and everything, I noticed that there was like a whole nother world on there of other people, um, who are sharing their freelance services as well as, um, people who are posting jobs for freelancers on, on that website. And there’s other websites out there that do the exact same thing. So just pick one that you’re comfortable with. Um, I think maybe because it was the first one that I ran across Upwork has been the one for me, and I want to maintain more than one site, um, or account. So that’s what I’ve been I’ve been using.

Brian Pruett: [00:30:56] And so for the I guess people may not, may or may not know what freelance is, but as a freelance you can you can set your own schedule, set your own kind of owning your own business to write you set your own schedule, set your own pricing right. Pick your own who you want, who you don’t want to work with, that kind of thing.

Lindsay Esterline: [00:31:11] Absolutely. So sometimes people request that I put in a proposal for work that they want to do, and I can I can read the description of their job. And if it’s not something that I feel matches my skills or something that I want to invest in, then I can say no. So I’m not working in an office, um, for somebody else right now. Um, so I can decide if that job is going to fit in my schedule and help me achieve any of my future goals, or even just something I find interesting.

Brian Pruett: [00:31:44] Right? Awesome. So again, share with somebody the folks again how they can find your your podcast. And then um, are there anything, anything else coming up. Any kind of. Fundraising things that you know that you want to share, that we can talk about.

Lindsay Esterline: [00:31:59] So you can find the podcast. The easiest way to find it is just to go to Bible How-To dot com, and I’ll have links to all the platforms as well. I mean, you can just listen right from the website, but if you would like to be linked to your favorite platform for listening and then you can click the follow button there. Um, we’re on YouTube and all of that stuff as well. So that’s, that’s the easiest way to get connected to us. Um, I’m also on a lot of the social media platforms. Um. As far as fundraising, I don’t have any fundraising endeavors scheduled at the moment. Um, like I said, we just launched in October and so I have just been this has been this is a one woman show. So I’ve just been, like, so bogged down in the details of finding guests and getting them scheduled and actually recording and coordinating the production and, you know, getting in touch with, um, those those larger groups that I’m hoping will pick me up. Um, that I haven’t, I haven’t really focused on fundraising in a really intentional way. Right. So all.

Brian Pruett: [00:33:13] Right. Well, Lindsay, thanks for coming on and sharing a little bit of your background and your podcast. Don’t go anywhere. We’re not technically done with you yet, so. Okay, we’re moving over now to Mr. Alex Morales from Precise Soccer Academy. Yes. Alex, thanks for being here this morning.

Alex Morales: [00:33:29] Thanks for having me.

Brian Pruett: [00:33:30] So you and I met, what, two weeks ago now, I believe. That’s right. Or maybe just a week ago. Two weeks ago.

Alex Morales: [00:33:36] What was it last week? What was last week?

Brian Pruett: [00:33:37] Uh, the carnival business club. And then I invited you Thursday to another group. And that’s when I found out you’re also an Adventist, which is kind of cool. So, again, it’s kind of cool how God works, but, uh, you have started a business in training, uh, youth, uh, in soccer. Um, and it’s because you have a passion for that. But I’ll get into that just a second. But if you don’t mind, just share a little bit of your background, and then we’ll talk about the precise soccer academy.

Alex Morales: [00:34:02] Sure. Uh, I think I’m on the same boat. I think a lot of people are aware. Don’t know quite where your journey, what you want to do. You know you have gifts. God, God, God has given, given all of us gifts. It’s like, how are we going to do it in the best way possible to serve him? Um, I remember, you know, my brother is pretty, uh, successful with his computer science. He was someone that, at ten years old, was built a computers and was selling it to his teachers. And he was. That’s his passion. You could tell from the very beginning that’s what he likes. And just naturally, as a brother, you know, um, try to follow his path. And as I got progressed, I’m like, it’s not for me. I do like the, um, analytical, uh, thinking process of it. You know, I definitely am an introvert, so I don’t like being kind of around people. But funny story is, as we progress in my story, we’ll find out that that kind of breaks out. So I’m like, okay, I don’t want to do technical, uh, technology. What is it that I want to do? And then somehow, you know, I started off with McDonald’s and then found a call center job here in Kennesaw close by, and. It was 100% scripted. It was an opportunity where, you know, even with my Spanish, it wasn’t fluent at the time. I went to El Salvador, tried to enhance that a bit just to make sure that I’m I can speak to my customers.

Alex Morales: [00:35:28] Right. So that was quite a journey because as we continued. Howson was hanging on a cliff because my the way I was, um, handling the calls I was I knew the knowledge. I have the knowledge. I just didn’t, um, have the confidence to be able to deliver that to the customers. And what that means if a customer sniffs one lack of confidence, they’re going to say, give me my money. I know there’s a way to get a nickel out of you during the call, which. During that time, you know, um, all call centers have processes, so it’s not like the call center representative can go out the way and be like, here you go. They do have like a for some for some of the clients I’ve worked with, they have a process where it’s like one month, three months, six months and then go ahead and escalate. There’s nothing else we can do. And that’s process for each client, each, each, um, each company has its own process. But as, as we continue that journey, there was a supervisor during that time that saw something in me and got out of his way to make sure I was good. And so by that, he partnered me up with one of the top tier, um, call representatives or slash QA. You know, they were doing kind of a dual, um, um, enrollment there. Right there. I got to listen to her. She gave me good tips and I don’t know what happened after that.

Alex Morales: [00:36:51] I my delivery and all that pretty much transformed to where I was comfortable. Um, the client was happy. Um. The other she became pregnant. There was an opportunity for me to come in, and that was good, because the one that trained me was going to be her and I. And come to find out, like literally two days, three days before she got an opportunity within her, um, career path that she studied in college. And obviously I’m always happy for her during that time. Still am. Um, but I was freaking out because it was just going to be me, and so I had to pick who was going to be the person that was going to be the QA during that time. And we did. We have to we, you know, like you mentioned, we had to put the additional work to make it happen. Um, even though it wasn’t the career I wanted during the time, it’s it’s the same for everything. If you want to achieve and be successful, you have to give it all you can. So I remember staying up all night till 12 in the morning grading calls, and we’re here like there was a deadline. So it was Sunday to Saturday at midnight. Um, Monday, you know, it was Sunday to Saturday, Friday, midnight. So once it hits midnight and the requirements were met, then you missed it. So we were there. Obviously Friday we would have to make sure we finished first before because it was Sabbath for us on on once the sun goes down.

Alex Morales: [00:38:19] So that’s another thing we had to equate in the equation. Um. After that happened. You know, the contract with our, um, our client during that time was ending, and I’m like, okay, what’s next? And something happened where I was I think God has had helped me during that time with. The coaching and the development. I’m pretty creative when it comes to that. Being able to help, um, cater to whatever each person’s need is. And, you know, like, I’m a visual learner. Not everyone is. You have to you have to, um, be able to get creative to see how you can reach somebody’s mind and heart. So that way they can change. They liked what I was doing and the current people, the opera operation managers over there at the other company, the client, they liked what I was doing, and they brought me up and I was 21 years old during that time. So I think that kind of paved the road. Okay. I, um, it is not in the picture anymore. Now I transitioned into the corporate world. So from there, you know, that was the first, first set because I actually worked there twice. It was, um, quite a journey the first time. I think it kind of helped me understand how to deal with difficult clients, how to do client delivery, how to meet expectations and make changes. I think it went pretty successful. Um, I think I did have that problem that you mentioned, Brian, with, um, saying no.

Alex Morales: [00:39:46] And that kind of just overruled me during that time, and I just had to make a executive decision of what’s best for me, um, which was my, my health and my, my future wife and just doing what’s best during that time. So after I left there, um, actually went to, um, something completely different warehouse. And from there. That’s where I discovered my passion for soccer coaching. Um. You know, I was coaching because of my brother in law. He’s a lot younger than I am. He was at an elementary school, which is kind of combined with the middle school for the COBOL, um, elementary school over there in Calhoun, Georgia. So they asked me, hey, do you want to help out? And I did, and I didn’t think anything about it, just, hey, just let me just help these kids out and literally, um. One of the parents came up to me. They were like, hey, can you coach my kid? I’ll pay you. Like I don’t. You don’t have to pay me. I don’t I didn’t think about it like that. I just want to help. And once I think a couple sessions after that passed, they were like, you really should look into doing this full time. This could be your career. So I think it’s funny how sometimes people see the passion in us without us seeing it within ourselves. Yeah, yeah. So just kind of, uh, wrapping up that journey with the corporate world, um, due to financial, um.

Alex Morales: [00:41:16] Challenges of me trying to get a house or at a time, you know, I had to find something that obviously paid more. Um, so I went back to, to the, to the corporate world for a couple of years. Just recently left this year, actually. And I think, um, if I were to. Label. Like what did I learn from this time? Is my confidence, the confidence that I didn’t have the first time. So. That definitely has changed it, that that confidence has given me the courage to say no when I needed to. And unfortunately, when you say no, you disappoint other people and and you know things that doesn’t go that right way. But I do know that I can go with clear conscience that the way the approach I did it with was with God in my life. And I asked I asked him for my for his guidance of whether I should stay there, whether I should move forward. And he made it clear after I asked that. So I decided to do this full time. I’m here because I definitely want to give an opportunity that I didn’t get to, to the youth, um, as a seventh day seventh day Adventist person that we were talking about earlier. Um, the struggle with the seventh day Adventist community is that we can’t play on Sabbath. Um, wasn’t the best, but I was definitely gifted when I was in high school, and it just was tough to see.

Alex Morales: [00:42:38] That I wasn’t able to help my my, my teammates out, especially when they play Sabbath. Um, they needed me. They, um, maybe sometimes they won, sometimes they lost. But they it felt good because they they really cared about me. They wanted to wanted me to be part of the team from my side. It was like, man, I want to be there because I’m I’m wanting to win a game, wanting wanting to win a trophy. But now looking at it, um, I’m proud of that. I’m proud and happy that my parents gave me that discipline that I needed to give that sacrifice for God, because the Sabbath is a very important thing for us. Um, it’s really we were studying about this, um, on Saturday, actually use advantage org to come up with some of the material for the youth program in the afternoon regarding Sabbath. Um, it’s a way. It’s one day of the week where we give up completely. Our business, our personal lives, our our friendships, at times being able to buy stuff. And. That right there just shows how much you trust God. Because Sabbath is. If you were to open a food truck on a Saturday, you know how much money you can make. If you were to do a lot of things on a Saturday, you can make so much money. But that sacrifice is just a way for us to show how much we have our money on God, that he’s going to return that blessing to us.

Brian Pruett: [00:44:02] Right? Well, and there’s all kinds of adversity out there. And I think, you know, I’ll be saying that, you know, as an Adventist, we have to come with adversity, right? Because as you just mentioned, you know, because I’m my original goal as a sportsman, I wanted to be a sports announcer. Well, you’re not going to start out at the top on Sundays and call the NFL games, right. You have to start at Friday nights, Saturdays, and again because of the Sabbath. Not going to do that. So to me that’s an adversity. And God will work out whatever your path is if you let him. We’ll do that. So, um, I want to ask you, so, uh, same thing. I kind of asked Lindsey because you’re very passionate about the youth and helping them. Um, why is it important for you to be a part of the community?

Alex Morales: [00:44:42] Well, originally I thought about something that I think was selfish was I want to leave the blueprint of when I ever whenever my time is to leave the world. I wanted to leave my blueprint. But then I started reading the Bible and it influenced me. The story I was reading during that time is that everything we do needs, needs to be for the glory of God. And so. I want to be an example. As much as I don’t believe I am like, I don’t believe any of us are worthy to even be servants of God. But he chose. He died for us and he chose us to serve him. I do believe that it’s important for us to be, um. The chosen people for him to give that example to the community, just like she had mentioned. How likely is it for someone to be out there giving signs? I mean, maybe it has some subconscious impact, but when you’re within the community and people see and you’re able to interact them and show them, I think that’s what’s the best thing. And you can still reach the you can reach people from TikTok. You can, you know, do podcasts, you can even be out there. But, you know, it just gives you an advantage to really touch people’s heart.

Brian Pruett: [00:45:54] Right. So you talked about coming from corporate world into starting your business. I think most everybody who’s an entrepreneur probably did that at one point in time. Um. So I’ve got a couple of thoughts on that. The first one is on the networking piece. Um, again, it was just last week you came to Castle Business Club. Have you done any networking prior to that?

Alex Morales: [00:46:14] No. I actually was planning on going there for some time now, and. I don’t know, I just because of the corporate world, the jobs 9 to 5, it just doesn’t work out. I know, um, one of the guys, Axel, he literally just came there and left and we didn’t get to talk much like we wanted to. But, um, I think that’s I think if the 9 to 5 job wasn’t the the obstacle in that case, a lot of, a lot of more people would have gone there.

Brian Pruett: [00:46:41] So you haven’t had a chance to experience any positive. Well, I’m not going to brag, but you got to meet me. But any positive things from networking yet? So if the more you do it, you will find out how powerful it is. So, um, talk a little bit about that transition. How is the transition from going to a corporate world into being an entrepreneur?

Alex Morales: [00:47:03] Scary, but peaceful because you’re literally putting all your faith in God, which you shouldn’t be scared of that, right? Um, you’re just scared of your own own own own strength and work ethic, making sure that, um, you’re able to keep on track of of things that’s going to generate the money you need to put food on the table. Um, and what was the other question? Sorry.

Brian Pruett: [00:47:29] Uh, well, just from transitioning from the corporate to the entrepreneurship. So, uh, while you’re thinking I’m talking about that, and we were talking about the sacrifice of not sacrificing family. Um, that’s one thing, too. I think you have to have, uh, as if you have a family, a very strong spouse to believe you and back you. Right? Would you agree with that?

Alex Morales: [00:47:51] Yeah. Yeah, my wife definitely has my back. I mean, she is working 12 hour shifts at the hospital, and she’s even willing to come out, come out and help me out whenever I need. So that definitely helps me have that confidence that I have a wife that supports me and definitely has the same belief. Um, what I was trying to say earlier is, is that from the corporate world, you have someone managing you and the paychecks are consistent versus when you’re an entrepreneur. If you don’t if you’re not in that financial stance to do that, then yes, it becomes challenging, uh, stressful. But the way I see it is, I’m stressing for something that’s going to be mine at the end of the day, that’s I’m building up for, for for God, of course. Right.

Brian Pruett: [00:48:31] All right. So go ahead and get and we’ll get into the to the soccer academy here in just a second. But go ahead and give some advice for you, even though you’re still fairly because you’ve only been doing this. How long how long did you start.

Alex Morales: [00:48:42] Started in 2019 okay. Um, Covid hit and then, um, kind of gave up the passion. And then my tax advisor was like, you should open back up. This is it’s not, um, something that many people are doing. It should generate good money. I would even put my kid in the in the academy. But something I would recommend for anybody that’s doing any sports, um, type of business, because you cannot you can also do this with football speed and agility. Basketball. I think that’s, um, very popular nowadays. Um, with the soccer, um, community in the United States. At some point it wasn’t popular. And, um, we’ll see in the next few years that’s going to grow drastically. But the advice I would give is just come up with a business plan, do some research. There’s actually some resources from some guy named Ben Nabors that I used. He actually teaches you it’s a course that he has. He has different options, whether it’s like a community based or a personal base, um, kind of course, training that he he went through the process and he’s a pretty good resource to do that. Um, that’s an option, obviously. Youtube, um, look for a mentor that has done it. Maybe you can partner up with them, things like that.

Brian Pruett: [00:49:57] So that’s kind of, uh, what you mentioned the business of sports business because sports is a huge business. People who don’t believe that. Must be under a rock because it is a multi million dollar business. Um, whether that’s from peewee leagues to T-ball to, you know, even just soccer academies and everything else, sports is a huge, huge business. Uh, all over the world. So, um, I just wanted to point that out. So, um. All right, let’s talk about Precise Soccer Academy, where all do you train? What what age groups and what can people expect with your with your academy? Yeah.

Alex Morales: [00:50:31] So home base would be Cartersville, Georgia, off of Bartow County. I’ve gone to Calhoun right now just focusing on that area, um, expanding a bit in Rome. I’ve done that before, but just right now I’m accepting private sessions semi private, and then once I get the that community down, I’m open to expanding and in different locations. Um, just trying to I’m wanting to work with different coaches. That way I can give them an opportunity to do something they love, just like as I do. And, and I want to share some some of that versus competing with them. You know, we can all be competitors and then try to see who can get the most kids. But it’s easier when you have a community base like a podcast, you know, work with people and, and things of that nature.

Brian Pruett: [00:51:16] Right. What age groups do you work with?

Alex Morales: [00:51:17] Um, 8 to 15.

Brian Pruett: [00:51:18] 8 to 15.

Alex Morales: [00:51:19] Yep. But if anyone above that, it’s open. I’m definitely open to that. I do like the personal training. So at some point, college students, I do like, um, coaching the, um, more at a more advanced, um, skill set. But I know that the parents will, um, be willing to invest within the ages of 8 to 15. Unfortunately, once you reach the high school, you think you know it all. And that’s the thing. If you don’t, if you’re not, if you’re someone that’s not known to the community, then it’s more likely than that. Some some of those students won’t trust you, right?

Brian Pruett: [00:51:54] So take us through a typical, I guess, maybe a day for, uh, maybe a parent that’s listening about what to expect, uh, for their child in your academy. What what’s a typical day look look like.

Alex Morales: [00:52:08] From from a training session? Yeah. So a training session. I do a customized training, customized training session where we focus from the very beginning, um, 15, 10 to 15 minutes of agility. And sometimes I’ll combine that with ball mastery, where, um, agility is known for, for you to work on the footwork, the eye coordination, your foot coordination so you don’t get injured. You know how to cut side to side to trick somebody, juke somebody. Basically, um, I try to incorporate the agility speed with the ball mastery because they go hand in hand. Then we’ll transition into like 15, 20 minutes of passing drills. Sometimes I’ll switch it up. Recently I’ve done added like a special um, section where it works on cognitive reaction, um, where you can have a player facing against you and we’re not facing a face to face. Their back is facing the person with the tennis ball. So I will give them like a verbal cue, go or clap your hand and then throw the tennis ball at the same time to see if they can react and get it. So we’re trying to build athletes not just with one area. We’re trying to build them all together because they can be good with the ball, mastery and passing. But if they’re not good with, uh, with, um, everything else, with the, um, with running and the agility, then we do see that that’s a struggle for the youth.

Brian Pruett: [00:53:29] Uh, do you have any, uh, camps or programs coming up? Do you want to share on February?

Alex Morales: [00:53:34] Actually, yesterday, I spent a whole day while I was spending the day with my wife. Yesterday, I think Thursdays for now would be like my rest day where I can have that day with my wife. Um, planned the whole year for the next year already. I’m done with that. I’m working on building the calendar so I can give it to my customers already. Um, but the the most upcoming one, it will be in February 19th to the 20th. It will be a two day clinic.

Brian Pruett: [00:53:56] And where will that take place?

Alex Morales: [00:53:58] Um, slow location is to be, to be determined, but most likely it will be at Georgia Highlands in Cartersville.

Brian Pruett: [00:54:04] Okay. Um, are there opportunities for businesses to help support your soccer academy and if so, how how can they do that?

Alex Morales: [00:54:11] Yeah. Um, so actually offer some sponsor, uh, sponsorship packages, um, where depending on the, the tier of the package, you’re going to be on the uniforms, which we already got those covered. But we do have other ones such as bronze, silver, gold that they can purchase. And it offers a pretty good, um, value to it. We try to, um, target their marketing to our clients. And, you know, when we have the special events, we find that we we reach out new faces because it’s something quick, something they don’t have to commit to very cheap. And I try to make sure that, um, the top one I would say would be the social media and, and newsletter marketing. So, um, when I first started, I started off with three emails, three contacts. Now I’m almost up to 300 this year, so it’ll be direct resource for them to, um. Interact with my community.

Brian Pruett: [00:55:06] Okay. Uh, go ahead and share with somebody who might be listening, who wants to go to either get to talk about for that or to talk about your services for their kid. How can somebody get a hold of.

Speaker5: [00:55:15] You, how.

Alex Morales: [00:55:16] They would get a hold of you? Yeah. They can reach out to my personal number at (678) 956-3174. Or, um, they can reach out on my Facebook or Instagram. Instagram would probably be the a preferable, preferable way which would be instagram.com, um forward slash precise soccer academy. And you have a website. Yep. It’ll be precise soccer academy com okay.

Brian Pruett: [00:55:37] And I’m going to open a can of worms here because I think it’s this is just my opinion. But, uh, since you work with, uh, 8 to 15 year olds, you’re writing this way for the high schools, even though they’re kind of early. Um, but the nil. Everybody knows what the nil is, right? Name, image, likeness that they’ve gone through. And the college kids can now accept money before that. Well, it just passed in Georgia, the state of Georgia. The high school kids can now accept money. For their initial for the name engine and his likeness. And to me, that kind of takes away the passion and, uh, the love of the game. And even in college level, I think it’s kind of ruining that. And again, that’s just my opinion. So everybody out there getting mad at me just get mad at me, uh, for that. But working with high school kids, what are your thoughts on Nil, especially for the state of Georgia and high school kids now being able to accept money for that?

Alex Morales: [00:56:31] I do think I do agree that it can mess up the way they’re thinking they could play. I mean, you’ll probably have more kids trying to play sports now, because trying to get money and and money can definitely sour the heart. So, um, just the intention, I think it just really depends on the person. If they know, um, that money is just an item and not something that will, you know, make a huge impact. I think that would be ideal. But not everyone’s like that. Like I’m trying to picture myself at that age. I would just be like, yeah, I’m going to score goals so I could get more money. You know? I’m doing it just for that. I’m not doing anything for anything else. I think it’s an easy way out kind of thing, right?

Brian Pruett: [00:57:12] Yeah, I agree, I just, uh, I don’t know, uh, to me it’s just not a good thing. So, uh, one last question about your training and stuff like that. So obviously you work with kids who, uh, I’m assuming enjoy the game of soccer. Um, but you also work and train with these kids to, I guess, advance their careers in that game as well. Right? So help get scholarships and things of that nature.

Alex Morales: [00:57:37] Yes. Um, my first student will be getting, um, well, she actually got offered from Shorter University and got accepted, and she, um, even accepted it. She, she had offered three offers. Come in and then she accepted Shorter University also going to she actually was very kind and even invited me to the signing. So I’m looking forward to that. And I, I’m going to celebrate with her by inviting her and her mother, um, out to dinner to, you know, formally, uh, congratulate her. Um, but yeah, the idea is I want to build them up so they can at least get to the college level that way. Hurt their parents, don’t have to worry about the bill. I think that’s something that, um, didn’t favor, um, in my life because my parents were are immigrants. You know, they obviously have the documents now to work, but. I didn’t know they were always working, so I didn’t have that support. And, you know, money was tight. So I didn’t get that opportunity. I would have to just kind of just like right now I’m taking I would have had taken that leap of faith, which I feel more comfortable doing now versus before, to, to be be successful. So, um, it’s just giving them an opportunity to do that. And if they do go pro cool, it’s not my goal. My goal is to get them free tuition.

Brian Pruett: [00:58:54] There you go. That’s awesome. Congratulations, by the way on that student. That’s that’s really cool. All right. As we wrap this up, what I’d like to do, uh, is always have my guest share something, uh, positive, whether it’s a quote, a word, a nugget, some kind of a piece of advice to live today, what’s left of 2023 and beyond with. So, Lindsay, what do you got?

Lindsay Esterline: [00:59:14] Oh, man, I wish you would have told me beforehand.

Brian Pruett: [00:59:17] That’s why I told you. Listen to back episodes. It’s the same question.

Speaker5: [00:59:19] I’m sorry.

Lindsay Esterline: [00:59:20] I spaz, I spaz if you have one. Go ahead, go ahead. Yeah. So.

Alex Morales: [00:59:26] So the grassroots, um, which is, uh, an organization that teaches, it gives it gives out the courses and certification for coaching licenses. I went to one of their, um, courses for the 11 v 11 certification. They they said something to me that even as a Christian has helped me out. And I try to go by this, um, in all aspects of my life. And, and this is for business owners is definitely will help you out. So it’s a saying that says no one cares how much you know until they they know how much you care.

Speaker5: [00:59:58] Mm.

Brian Pruett: [00:59:58] Nice. Say that one more time.

Alex Morales: [01:00:01] No one no one cares how much you know until they know how much you care.

Brian Pruett: [01:00:05] Nice. All right. Lindsay.

Lindsay Esterline: [01:00:07] Yeah, that’s that’s a good one. And I think that’s why, you know, connecting in the community like we talked about earlier, is so important. When they know how much you care, then they’re they’re willing to listen, um, to the advice that you’re offering. So I wanted to find this Bible verse because it just it’s been jumping out of the page at me, uh, lately. And I’m actually going to post a whole blog around it. Nice. Um, pretty soon, but it’s found in Zephaniah 317, and we don’t read a lot of Zephaniah. Right. Um, but it says the Lord your God is in your midst, a mighty one who will save. He will rejoice over you with gladness. He will quiet you with his love, and he will exalt over you with loud singing. And I mean some of this stuff that’s in this verse. Is the stuff that is Christians. We we we all know this stuff, right? He’s going to save us and he’s going to give us peace. And and we we know that he’s with us, right? Even if it’s not a tangible, um, experience, but the idea that God is rejoicing over you and singing over you just really touched me, right? The fact that not only does he love us and want to save us, but he is. He’s he finds joy in us and gladness in us like we we make God sing. Right? And so I mean. That’s that’s just what’s been filling my heart. Um, especially for this past week. And, and I will be posting, like I said, a blog, so that I can share that with anybody who wants to find it. Just some other thoughts on that. I mean, there’s there’s a blessing in in numbers six as well. It’s the, the one that God gave Aaron to bless the children of Israel with. And in that one it says that God, you know, may God make his face to shine upon you. And when you think about a phrase like that.

Speaker6: [01:02:17] Um.

Lindsay Esterline: [01:02:18] You’re like, okay. Yeah, God is. God has glory, right? He’s luminous. Right? If he’s looking at me, he’s, you know, his face is. But it’s more than that. It’s about him smiling in approval at you. Like we have an American phrase about how your face lights up when you see somebody that brings you joy, right? Or when you when something good happens to you. And the idea, again, that God’s face will light up. When he looks at you is is just something that has just really hit for me lately. Um, just the fact that not only does he love you, he likes you.

Brian Pruett: [01:02:57] Right? And that’s pretty awesome because, you know, he he can do that in many ways, right? People are probably thinking, well, I don’t hear him, I don’t think. But he can do that multiple ways. I think about this. That’s a that’s a good way to just my buddy Bob Brooks who I have you guys, if you’ve listened, you’ve heard him on the show, but he is grew up in the city of Acworth, uh, a long time resident there. He is very passionate about the Horizon League and working with the special needs kids in the sports. And, uh, there’s a church there who just, I believe, celebrated over 100 years, and he did a lot of stuff that got done for free for that church to celebrate them. Anyway, yesterday he was named the citizen of the year by the Acworth Business Association. And I think that’s because God was smiling and absolutely, you know, things of that nature. So awesome. The other thing that I like to do is to thank you as a lost art these days. So, Lindsay, thank you for what you’re doing for everybody in general who just wants to learn more and have a deeper relationship with God. From your podcast, Alex, thanks for what you’re doing with the youth and the kids and trying to get their passion. As far as the soccer and everybody out there, let’s remember, let’s be positive. Let’s be charitable.

 

Author Ken Kraus and Publisher Constance Payne

December 11, 2023 by angishields

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Cherokee Business Radio
Author Ken Kraus and Publisher Constance Payne
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Ken-KrausKen Kraus is a former United States Marine who was the first American taken hostage by Iranian militants prior to the Iran hostage crisis, a retired detective with the Roswell Police Department, and the author of the book, “A Marine Endures Hell: The First Marine Held Hostage in Iran During the Iranian Hostage Crisis of 1979.”

 

Constance-PayneConstance Payne is an actor, producer, forensic cleaner, entrepreneur and co-author and producer of the book, “A Marine Endures Hell: The First Marine Held Hostage in Iran During the Iranian Hostage Crisis of 1979.”

 

 

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:16] And welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I am your host, Sharon Cline, and today is a little bit of a different take. It’s not so much business as it is a personal life experience we have in the studio. Ken Kraus. He is the author of the book A Marine Endures Hell, the first marine held hostage in Iran during the Iranian hostage crisis of 1979, and the publisher of his book, who’s a repeat person here on the show, Constance Payne. She is an actor, a forensics cleaner, and an entrepreneur here in Atlanta. Welcome, Ken and Constance to the show.

Constance Payne: [00:00:55] Hey, hey, hey.

Ken Kraus: [00:00:56] Hi, Karen.

Sharon Cline: [00:00:58] Hi. Thank you so much for being willing to come in. And your book has just been published this past week. Um, and it’s a whole new venture for you in the publishing world. So I’m very excited to talk to you about how important this book is, not only just for the publishing experience and, and Constance involvement with you, but just reliving and talking about how the experiences that you had while being held prisoner and what this has, how this has affected your life long terme. It’s so fascinating to me, and important because you have a perspective on different, um, events that have happened all around the world that people don’t have if they haven’t been through what you have. So do you mind if I kind of get started a little bit in the beginning of, of when you were a sergeant in the Marines?

Ken Kraus: [00:01:45] No, ma’am.

Sharon Cline: [00:01:46] Go ahead. Okay. So you were 22 years old. Uh, you were a sergeant in the US Marine Corps. You were sent, um, to from the embassy in Cyprus. You were sent to Tehran. Um, and you were going to be helping support the marine detachment in Tehran.

Ken Kraus: [00:02:02] That’s correct.

Sharon Cline: [00:02:03] And then on Valentine’s Day 1979, in the morning, there was a siege. Can you talk about what happened? And I don’t know how much detail you’d like to go into, but please feel free to take it from there.

Ken Kraus: [00:02:16] Yeah. Basically, we had gone, um, on a 24 hour, uh, shall we say, patrol or alert status. We really realize that because so many Americans were, um, getting brought back onto the embassy and the consulate to be evacuated out of the country, it put a lot of stress upon the the embassy personnel, which were already down to a skeleton crew anyway for what they need working, uh, very similar about what’s going on over in the Middle East now, um, in Gaza and Israel, where they’re pulling people out. But when you put that many people through the ringer of the red tape that takes to get out of the country and to to wait around it, it really is a security nightmare. You, you know, for terrorists or anybody, it just gives them a hard target and a and a soft target, you know, to focus on. So, you know, with that being said, um, it was, uh, the Shah had just left the country. Shah Reza Pahlavi. And now that the, uh, Ayatollah Khomeini was coming back in, there was a vacuum there in the political world. So what was happening is that really, nobody had a handle on what was going on, who was going to take over, you know, this new type of regime that’s a theocracy, which, you know, nobody’s ever seen before. Remember, this is only 1979. This is just barely five years after, um, Saigon, you know, I mean, it’s it’s, uh, American military, you know, wasn’t looked upon with a lot of the prestige they are today.

Ken Kraus: [00:03:44] And the Vietnam veterans that came back, you know, they weren’t they weren’t honored the way they should have for their service. So we’ve seen that. And so people a lot. Today, 44 years ago, people couldn’t even find Iran or Iraq on the map. I mean, people couldn’t, you know, they didn’t they didn’t even have operational maps at times. You take a look at it, it looks like this, uh, the desk here, you know, it’s all one color because it’s a sandbox over there. Middle East. Yeah, that’s that’s the way that is, you know, and if it wasn’t for the satellite, you know, navigations and the type of communications, it’s hard to even find out where you’re going there. So especially if it’s not your embassy. And, you know, I was sent from Nicosia, Cyprus. Um. To try to fit us in with another detachment even is is is a kind of a sideways show to begin with. So with that being said, we knew within about oh, 24 hours ahead of time something, something was brewing. And because we’ve we’ve had riots before, we’d had thousands of students, demonstrators, anti-shah or pro-khomeini, whatever. Which way you want to look at it, start over in the giant soccer stadium. And this would be 20, 30,000 people. Okay. This isn’t just, you know, downtown, you know, a couple hundred people. You’re talking thousands of people.

Sharon Cline: [00:04:59] You said you in the book that you had a feeling something was wrong that day. Absolutely.

Ken Kraus: [00:05:03] Because there’s, uh, uh, the night before, uh. Then the post that I was standing is very, uh, uh, very restricted area. Uh, on the back of the embassy and not very many people allowed to use it to come through there anyway. Uh, that morning when I had gotten off of duty, there’s something seemed strange because I knew this, that there wasn’t the Farsi police officers that are normally out there. You take a look at the embassies in Washington, D.C., you’ll see just outside the embassies that they have, uh, GSA or regular police. They’re not the same police officers that are in the Washington, um.

Sharon Cline: [00:05:41] Like at the white House or at the white House.

Ken Kraus: [00:05:42] So when I saw that they weren’t there that morning when I got off, I was thinking, you know, it’s not a special day. It might be Valentine’s Day, but not in a muslim country here. I mean, what’s what’s up with that? I didn’t think much of it until I got my, uh, my relief, uh, came I gave them the brief, and then I went back to the marine house. Actually, I had gotten off, and, uh, I had some breakfast at the caravanserai restaurant. And then shortly after that, I went back to the marine house, and I was going to get some sleep. And, I mean, I was just.

Sharon Cline: [00:06:09] All hell broke.

Ken Kraus: [00:06:10] Loose, dead ass tired. And it was cold that night. It’s February up there in the mountains. This is, uh, it’s a really cold area. And, uh, I remember, uh, basically taking my gear off and getting ready to hit the rack, and, uh, I just started to hear, uh, gunfire. And I know that since the State Department had taken away, uh, the Marines, M16s, our our automatic weapons, and they given a shotguns. So we raised hell about that. But for the most part, we work for the State Department. So, you know, for whatever their security, uh, generating generation, generic terms are going to be for whatever their threat assessment is, we basically got to go with it. And so I’m saying, no, these shotguns aren’t really good for, you know, more than about 50 yards. Yeah.

Constance Payne: [00:06:56] Those are close range weapons.

Ken Kraus: [00:06:58] Absolutely. And the, uh, you know, you’re talking about a 27 acre compound, you know, with different buildings in it. So I’m wondering what, you know, drastic, asinine thinking this is coming up because it’s not very tactical at all, give or take that. So when I, when the firing first started. We were wondering where. It was it was small arms fire. And we recognize that pistols basically. Then we heard rifle fire. Now, since we didn’t have rifles, we were wondering. And the loud crack of a rifle so close. You’re wondering. You know who who who’s got the rifles? It wasn’t the Marines. Then we heard the, uh, we heard, uh, uh, the radio traffic come across or coming over the wall or coming over the wall. I’m taking inbound. I’m taking in fire. In fire. Request permission to fire back. And I know who it was. It was. It was Corporal Downey at the front gate where there’s three Marines at the main gate, and there’s just being overrun. And then it went from rifle fire to sustained automatic weapons fire. So now you’re in, you know, a full bore firefight.

Constance Payne: [00:07:59] And if you guys want to know more about the firefight, you’ll have to buy the book.

Sharon Cline: [00:08:04] I love you, Constance, because to me, it’s like, of course I want to hear and know more, but that’s why you have a book. So one of the, um, quotes that you have in the book is that in, in, during the gunfight, that it was both terrifying and exhilarating at the same time. Can you describe to me why that is? I mean, I know that you’re trained military to defend and fight, but to have that reality of it happening at you at that moment, what was that like?

Ken Kraus: [00:08:33] I think it, Sharon. I think what happens is that, uh, while we were in that firefight with the, the the attackers that were there, they had the range of fire, the rate of fire. They had the, uh, they had the high ground on us. And we were we were outmanned, outgunned, outranged we had they had everything in their favor, you know, element of surprise. They had taken over control of our radios. So we were basically incommunicado. And the building where myself and the other two Marines were the was the caravanserai restaurant. And that’s where we kind of held up like an Alamo and holding up there. It’s just a matter of time before, when they come in, that they know that there’s somebody in that building, you know, and then once they try to get through the building, that’s where the fire, that’s where our our little individual firefight, along with all the main, other little firefights were going on at the Chancery building, the, uh, chargé D’affairs house, all the different little buildings that were there.

Constance Payne: [00:09:22] But and this was like, this was the first firefight you’d ever been in as a marine before. Then it was just training. Absolutely. Yeah. So, I mean, I guess that would be the exhilarating part that like, all your training had kind of stirred up to this. I mean, nobody wants to be in a firefight. Absolutely. But you are ready for it.

Ken Kraus: [00:09:40] So to, to to balance what you’re going to say, I think where it comes from and I’ve thought about this, but you don’t think about that over the years. I didn’t think about it at the time. But where you your training comes back in, where your tactics are, what you and where your marksmanship and being alert. Make sure nobody’s taking a bead on you or you know you’re not you’re not getting shot at. You’re more worried about a ricochet or something. But when the exhilarating part of it is, is that. You are in a fight that you know you want to win, and the only way you’re going to win that is if you stay in it. And when you have bullets shot at you that miss you and hit everything around you, and when you shoot back and you hit somebody, you hit another human being. It’s it’s a, it’s a sword that’s got a double edge to it.

Sharon Cline: [00:10:26] You had said in the book, if violence is the process that our enemies have chosen to negotiate with, then I say, let’s give them all that they want, because that’s what that’s what they’re negotiating. That’s their terms.

Constance Payne: [00:10:37] Yeah, that’s what’s the other choice. Die.

Sharon Cline: [00:10:39] You have to fight. You have to fight.

Ken Kraus: [00:10:41] There’s no diplomacy there. Even though it’s a diplomatic mission. It goes out the window as soon as somebody starts, you know, raking you with automatic fire with intent to kill you, you know? Yeah.

Sharon Cline: [00:10:50] Changes things. What are you going to do? Yeah. So you had. You were in. Do you mind if I talk a little bit about the the next steps? So you were in in the firefight. You were taken hostage. Um, and you were held hostage seven days. Is that right? Eight days. Eight days? Yes. Damn. So some of the descriptions of what you experienced and what you witnessed are just unbelievable to me. And I was thinking about just myself, you know, I can’t stand to see anything suffer. I don’t know, it doesn’t animals. Nothing. But what would have happened to me or just just an average person to witness, not even to yourself. You’re suffering in your own way, physically, but to watch someone suffer and be tortured right in front of you, right in front of you. And. Have have that in your psychology. You can’t not see all of this. What effect did that have on you?

Ken Kraus: [00:11:46] Well, to back it up a little bit, the the initial part of it is when, uh, shall we say we had, we had about 20 Americans that were noncombatants and uh, they were basically stuck there with us at the restaurant. Uh, long story short, uh, once they once the terrorists knew that they were in there and they wanted them and they tried to come through the doors. That’s what started the fight. Okay. Um, we exchanged fire back and forth, and it’s just a matter of time before they were going to overrun us. You know, we just running out of bullets. That’s getting down. And we knew that. You want to think about something that in hand-to-hand combat, what we call cold steel, you got to sit there and think about, I’m going to have to take a knife. Uh, a ka-bar a marine, and I’ve got to stick it in somebody with direct intent to take their life. And of course, if it gets down to that and, you know. So that’s your first reality, is that how close is this going to be, then you realize that once they get through us, these Americans are going to be slaughtered at slaughter. They’re at their mercy. And so there, there, your charge. Yes. So when it comes down to it, and I talk in the book about the miracle. Yes. That first miracle is that if I had not if I had not gotten lucky or a miracle hadn’t happened, that I got that guy, I captured him basically in the window. Yes. And and I had thank God he decided to want to live that day. And I wasn’t going to shoot him because if it went any other way, I shoot him. Then we’re just back to square one. So with that, it was able to get those 22, those 2022 workers safe and out of there. But to to bring up where the first amount of what you’re talking about shock and trauma was that morning that uh my friend the waiter monarchy. Yes. Had.

Constance Payne: [00:13:32] Well yeah. I will have to read more in the book. Yeah.

Sharon Cline: [00:13:35] In the book.

Ken Kraus: [00:13:35] Yeah. And when he dies in my arms, he steps in front of me and he dies in my arms. I mean, that’s the first.

Sharon Cline: [00:13:40] The first trauma. You had known him for a while and had been so kind.

Ken Kraus: [00:13:44] And I just had breakfast with him. And then to get beat down like I did, uh, before I was taken out and then shot. Now, once you’re shot, I don’t know what happened. I mean, I guess nobody knows. To this day, I’ve taken off the confusing.

Sharon Cline: [00:13:57] It is because there are moments where you’re actually having some kindness happen to you, and then moments where it’s completely taken away. You know how confusing and disorienting that must be. Yeah, it.

Constance Payne: [00:14:06] Started off as a regular day, and then it just everything changed for him.

Sharon Cline: [00:14:10] Yes, yes. You say that? Um, well, okay, so President Carter was, um, able to negotiate your release.

Ken Kraus: [00:14:20] So I was told.

Sharon Cline: [00:14:21] So you were told, you said. And that leads me to the next part, that there’s a disparity between the media account of what was happening and what was really happening. Do you want to talk about that?

Ken Kraus: [00:14:30] Imagine that. Yeah. Really? So, uh, the embassy actually, in fact, they did not even know it had been hit and overrun. Um, they were trying to contact them. And for whatever reason, back in 1979, whatever type of communications they had, they were trying to get it from the BBC. Uh, UPI, AP and they were the ones that were saying, hey, uh, Washington, you know, your embassy is on fire over there. Yeah. You know, you can’t talk to your ambassador. Do you know that the American flags have been taken down? The embassy is burning. You may want to check that out and see. Of course, I didn’t know any of this because I was. I was taken off the, uh, off to the hospital and then from the hospital, kidnaped out, taken to that that hellhole called Avon prison. And, uh, that’s something if you want to Google that and look and see what the history of that is, uh, you’ll it’ll it’ll change your lifestyle. It’s places where in the book where I talk about, uh, having to have come up with a different name for some of these people because I couldn’t speak Farsi. And I talk about, you know, turkey motto. And then you look at that. That’s the Spanish Inquisition. That’s how far it goes back of what you were saying to watching other people, uh, be tortured in such inhumane ways. I said, first of all, who thinks this stuff up?

Sharon Cline: [00:15:42] How what kind of mindset do you have to have to make it okay for you to do that to?

Ken Kraus: [00:15:46] I I’ve never you.

Sharon Cline: [00:15:47] Know, I don’t I don’t know either, thankfully.

Ken Kraus: [00:15:49] And then to, uh, you know, keep these people alive long enough for whether you want an information from them. I don’t know whether you just want to be mean and revenge, you know, tactics.

Sharon Cline: [00:15:58] At some point they can’t speak, and yet they’re still being beaten and tortured. So it’s like, what’s the point?

Ken Kraus: [00:16:03] It’s it’s hideous. And though I.

Sharon Cline: [00:16:04] Can’t imagine.

Ken Kraus: [00:16:05] Um, they’re doing this to their own people. Now imagine me, you know, a combat marine who just, you know, got in a firefight, fair firefight. And we we killed a bunch of them, and now they’re going to take it out on me. So whatever I’m watching here, I’m going to get just as much or worse. And I was already wounded, already beat and bones broken. And so I hadn’t had anything to eat or sleep in two days. So, you know, strip naked and you’re looking at this is how much more can you take?

Sharon Cline: [00:16:32] You talk about how, um. It didn’t matter what they were going to do to you. And I think at the end of your sentence was just, I’m a marine like that ended your sentence. And I was like, oh, it’s so like touched me. You know, I felt like that I could feel the energy behind that sentence. So I’m wondering, how did you feel like you were prepared enough for what you went through? And how can you prepare? Really? But you, no matter what you were going to experience, you were still going to stand by being a marine.

Ken Kraus: [00:17:02] Absolutely. And it all comes down to I knew that nobody knows where I was.

Sharon Cline: [00:17:07] Yeah. You gave them some truths and some some lies to confuse the heck out of stripped me naked.

Ken Kraus: [00:17:12] I have no idea. I can’t no no dog tags, ID, nothing, you know. So here I am, down in this hellhole. My. I don’t know what happened to the embassy. You’re inside and he get this time deprivation because you don’t get fed on a regular basis at all. You don’t see light whatsoever. So you never know when you fall asleep, you literally pass out. Was I out for a week, a month, a day, you know, and it didn’t matter.

Sharon Cline: [00:17:36] It didn’t.

Ken Kraus: [00:17:36] You didn’t matter. But when it comes down to it and you realize that, you know, I’m not going to get out of this situation. And, you know, you go back to, you know, why you joined the Marine Corps and, you know, your core value is inside. And you say, you know, I signed up, I’m an American fighting man. I’m the United States Marine. I served in the forces that guard our country and our way of life. I’m prepared to risk and give my life in their defense. And that’s what you look at when you look at a blank wall. There’s no mirror and you say, okay, however it’s going to be, you know, they can they can beat me up, they can kill me, they can eat me. And that’s the worst they can do. And they just have to accept that because, I mean, it was there was nothing else. You, you know, you’re in a position where all you there’s even no hope that, you know, you want to keep the hopes open, but you say hope for what? Because then you try to be logical, you know, nobody knows where you’re at and there’s no way, etc., etc., etc..

Sharon Cline: [00:18:33] Who knows what’s gonna happen to you in the meantime?

Ken Kraus: [00:18:35] And I said, you know, basically getting no medical attention whatsoever. I know my wounds are going to go septic. I’m going to die here. I know it’s just the thing that bothered me the most is that, you know, when I had to accept that, you know, with a spiritual relationship, I just had to say that I asked, uh, I asked the Lord to say, you know, there’s one thing I just really wanted to get across is that I know that, you know, whether I just die here or whether they, you know, execute me, whatever it’s going to be is that they can take me out here and put me my picture in the newspapers like they have with so many others, and they can accuse me of all kinds of heinous crimes, ugly things, you know, and as I could imagine what kind of crimes that they could accuse me of. And, um, as an American, as a marine and the Marine Corps and, and my family, they would have no closure on that, say, there would be no defense whatsoever. You know, you wanted.

Sharon Cline: [00:19:31] Them to know the.

Ken Kraus: [00:19:31] Truth. And I want yeah. I just want to say, hey, you know, if you know you’re going to kill me, then I’m going to go out and just, you know, as as a fighting man and just leave it at that. And he was a marine that died and, you know, and the defense of the country. And if that’s all that I wanted, you know, the Lord to say, because I know I’m not getting out of here. So if that could be my epitaph or whatever they, you know, was left in my body, even if they gave the body back, I don’t know. But please don’t don’t embarrass me or my family’s name. And you know already there’s been enough things from Vietnam and we’re just five years later, so we don’t need any more of this. Yeah.

Constance Payne: [00:20:03] You wanted to die with honor if it was going to happen.

Sharon Cline: [00:20:05] Rightfully so.

Ken Kraus: [00:20:06] Pretty much.

Sharon Cline: [00:20:07] It makes me wonder how many Marines or military don’t because they don’t have that opportunity. Or maybe not don’t, but they no one really knows their story. No one really knows their mindset. And there must be so many.

Ken Kraus: [00:20:20] Especially the ones that go, uh, deep undercover and operations that we never hear about, you know, and, you know, the when they don’t come home, sometimes you’re kind of you don’t even can’t even, uh, give them the accolades. You can’t even talk about it. No medals conferred. And the families just said it’s a training accident or they never recovered the body back. You know, didn’t you.

Sharon Cline: [00:20:40] Say in the book that the two men that you were with in the, um, restaurant, you didn’t see them again after a certain point.

Ken Kraus: [00:20:46] Never saw them again.

Sharon Cline: [00:20:46] So we don’t.

Ken Kraus: [00:20:47] Know. Well, I have talked to one where we found him. He’s up and he retired and he’s up in, in, in New England. And, uh, he just wants to be have a quiet life and, you know, no accolades or anything.

Constance Payne: [00:20:59] But that was the first time you had talked to him since you saw a gun to his head as you were being carried out.

Ken Kraus: [00:21:04] Got you. That was on his, uh, it was.

Constance Payne: [00:21:06] In my office, too. Yeah. Oh. You’re kidding. Yeah. We did the call in my office and we filmed it. We’re going to put the that some snippets of that conversation on YouTube.

Sharon Cline: [00:21:14] I can’t imagine what that was like.

Ken Kraus: [00:21:15] I was in.

Sharon Cline: [00:21:15] Tears. How could you not be how could you? There are only a few people on the planet who know what that was like exactly. To be in. Um, what do you think people have a misconception about for during your time that you were a hostage, but also in the ensuing months, 144 days, I believe it was that they were or 400 and.

Ken Kraus: [00:21:36] 444.

Sharon Cline: [00:21:37] Days.

Ken Kraus: [00:21:37] 14 months. Yes. Yep. And well, for one is that the media itself doesn’t go back and follow it, you know, take a look at just yesterday, Pearl Harbor, there was hardly a mention on on media out there. Oh my.

Sharon Cline: [00:21:51] Goodness. I didn’t even think of that.

Ken Kraus: [00:21:52] You’re right. Exactly. They don’t teach it in the schools anymore. How how often are they still talking about the hostages? 52 hostages. What happened to them? I can name most of them. And I know the ones that have committed suicide are the ones that have passed away naturally. And, you know, they don’t. They don’t teach it in the schools. So part of the misconception is that the it goes away and that, you know, that’s never going to happen again. Well, you know, just a few years ago they attacked they attacked the same way in Benghazi, you know, and some of the very politicians that were there, what does it matter? It mattered a lot of people when they drug the United States ambassador naked. Yes. Through the streets. See what I mean? So when you don’t remember those things, you are bound to commit the same problems or get into the same problems and end up with same, same similar solutions. So that’s the misconception is that these people won’t attack and, you know, they will attack. They will attack again. They don’t attack Russian embassies. They don’t attack Chinese embassies. Why is that? Why is that just their misperception? Nah, because they don’t show up with a Swat team. You know, they’ll show up with about eight divisions. Just annex your country, you know, so there’s a there’s a bigger fear over there than, um, you know, they.

Constance Payne: [00:23:03] Don’t mess around over.

Ken Kraus: [00:23:04] There. They don’t mess around. No, they they bring the heat. And that’s not always the best answer. But sometimes, sometimes violence and military operations is necessary. For instance, Normandy, Normandy invasion. D-day. They don’t even talk about that much. You know, the largest, greatest invasion in military history in human history. And some people don’t even well in the.

Sharon Cline: [00:23:26] Potential lives that it did save right by ending.

Ken Kraus: [00:23:30] Was there any other way to get rid of Hitler?

Constance Payne: [00:23:31] You can’t solve terrorism with hugs. That’s just not, you know, it’s just not a thing.

Sharon Cline: [00:23:38] So when you came back, um, and you were released, you were given the Cross of Valor in 1979, and you were given the Purple Heart and a Navy Commendation Medal. What was that like for you?

Ken Kraus: [00:23:51] That was amazing, Sharon, because, uh, I learned about the medals on my flight over here. I mean, I’ve, uh, my flight from Germany when I was, uh, evac’d out. We went to Germany, stayed over night. They looked at my wounds, and they had to find a uniform for me and everything. And then on the flight, I was briefed about, you know, what would happen. And, uh, I was saying, well, that’s that’s amazing. Where’s the other Marines? Where? Because I never talked to any of them since then. And I said, how about the other accolades that they’re going to be getting? And, you know, when am I going to see them? He says, well, let’s the officer that I was, you know, briefing me, it said that it was, um, I said, that’s above our pay grade. We don’t discuss that. So he said, uh, he said, you know, that this is a, uh, an oncoming election year. And it’s just people when you get off this plane, here’s what, here’s what to expect.

Sharon Cline: [00:24:39] Their cameras and.

Constance Payne: [00:24:40] Everything. Here’s the dog and pony show.

Ken Kraus: [00:24:41] Oh my God. I mean, it was it was a picture.

Sharon Cline: [00:24:43] Of you hugging your mom, you know.

Ken Kraus: [00:24:46] Iconic. But, uh, to actually when you you look at the book and you see the photos of the entire marine eighth and I band out there, the president’s own, and, you know, for them to stand at attention and the band to play and for you to get a salute like that from them and to walk down that ramp knowing that, you know. 72 hours ago, I was minutes away from death. I was doomed to be executed and a firing squad. And now I’m here. I said, is this real? You keep biting your cheek. You say, how does this happen? I said, usually, you know, when you eat, you meet the commandant, you meet the. You go through the whole dog and pony show. Senator John Heinz, um, Secretary of the Navy, Graham Claytor, um, all of them, they’re all have, you know, to salute them. Put the put the pin on you read this, read the citation. And you wonder, you say usually when, uh, soldiers, sailors, airmen, Marines, any kind of veteran does something like this. They vet them first and they check it out and they say, hey, we want to see, you know, everything that’s involved, who else was involved, etc., etc. how they went from not knowing where I was in that hellhole down there to whirlwind overnight. Now they can they can come up with this entourage of this. What’s going on here? I mean, it is overwhelming. It really is. And to know that, um, you never got any decent sleep or, you know, medication, anything like that, and, uh, the stitches that were in my, my chest and my stomach when my mom ran up to me, I could just barely hold on to her. And I go, oh my God, I picked her up. You can see it’s not a normal stance. I had to separate my my feet boots to hold my back up, uh, because otherwise I said, oh, there goes my stitches. Oh, God. You know, but.

Constance Payne: [00:26:24] You just finally got him in. They had taped you together before, you know, that was it.

Ken Kraus: [00:26:29] And, you know, I said, come all the way back here to, you know, die on the on the tarmac with a hug from your mom.

Constance Payne: [00:26:35] But the cameras. What a way to go out.

Sharon Cline: [00:26:38] So, Constance, I would love to talk to you about how you and Ken got to know each other. There’s a restaurant that’s, um, sort of military themed restaurant here in Woodstock called Semper Fi.

Constance Payne: [00:26:49] Yes, yes. Now, their rally point and they move in just up the road as we speak, I think actually. Right, Ken? Yes. Right. But, uh, but yeah, we met there on February 1st of this year. Um, it’s just it’s got chit chatting.

Sharon Cline: [00:27:02] Just got to chit chatting.

Ken Kraus: [00:27:03] While we’re sitting at the end of the bar. And I just got in from, uh, having a having a beer and a burger and the, uh, from a disabled American veterans, uh, uh, convention or meeting. Anyway, so I had taken my book bag, which tells you how old I am, and I put it on the chair next to me, and all the other chairs were taken, and Constance came in and she looked around and she asked, is that seat taken? And I said, oh, no, ma’am, it’s, uh, be my guest. I said, let me move my book bag. And she kind of giggled, you know, book bag, you know, grandma, grandpa, things like nobody carries book bags, but but because I was working.

Constance Payne: [00:27:36] He had this silly look on his face, too. He’s like, please sit next to me.

Ken Kraus: [00:27:42] So I so I moved, I moved my quote book bag that had the books in it that I was working on at the time or released. Think I’m working on it. The research. And she said, don’t you mean a computer bag? I said, yeah, it’s got a computer in it, but I’m writing a book. And she goes, oh, you’re writing a book? And boom! Um, because she’s had experience in that and has been an author and a publisher, I said, what’s the odds of that right there? You know?

Constance Payne: [00:28:02] Yeah. And then we talked about, uh, forensics and stuff like that, because he went on to be a forensic detective after the Marine Corps.

Sharon Cline: [00:28:09] Department I saw until 2016. Yeah, she.

Ken Kraus: [00:28:11] Had shown me pictures and we were showing, you know, photos back and forth. And she owns her own forensic cleanup. Yeah, I.

Constance Payne: [00:28:16] Had just come from a cleanup. I kind of normally do that. Like, I’ll go to, you know, just to decompress. Yeah. Decompress. And. Yeah, I like to sit around, you know, people that are respectful and honorable. And it was he was the first person to ever talk to me in that bar in the year that I had been going there after work. Um, so I was like, this little guy’s got some balls. It was hilarious. So I, you know, and I usually go there just to get, you know, a moment to myself. But I enjoyed our conversation and we just kind of gave the synopsis of our lives and we, like, totally brought out. It’s it’s kind of an odd friendship, you know, I’m 37. He’s 66. Uh, but but think.

Sharon Cline: [00:28:52] About how just even being in the forensics world, how you all can compare, like bringing out, like, looking at your. Yeah, your battle wounds.

Constance Payne: [00:28:59] Yeah. It’s like, here you go.

Sharon Cline: [00:29:00] Yeah. This gun, you know, fight and this. I just can’t imagine what it was like to talk about things that you only the two of you in that kind of.

Constance Payne: [00:29:07] You don’t often meet somebody that see, you see eye to eye with. Yeah, exactly. Especially right off the bat about so many different topics. So it was a good conversation for sure.

Sharon Cline: [00:29:17] And that led to the book. The book. Yes. So, Constance, you have, first of all, just the most cool person ever on the planet and just such a fan, um, actor forensics cleaner, of course. But you just I didn’t even know that you had a publishing side. So you have done some publishing for other authors in the past?

Constance Payne: [00:29:34] Yes, yes. I used to work for a third party companies in my early 20s when I was actually doing radio. Yeah.

Sharon Cline: [00:29:40] That’s right. You have a great voice for radio. Thank you, thank you.

Constance Payne: [00:29:43] That’s kind of what got me into that. It was it was really random. I was working at a biker bar and, uh, the the old lady that owned it wanted me to give these tickets away for her concert or whatever. So I didn’t know that you just call the sales department. Like, I had no idea. I’m, like, 21 years old. And so I just kept calling up the DJ, and I started doing my funny voices and just being like, hey, give these tickets away. And that kind of led into radio. But I tribute both of those aspects into being a successful actor, you know, because I understand my voice, how to throw it and then character development, what it really means, you know, especially in book publishing, like people can publish all they want. If you don’t have a page turner, you’re not going to get good reviews. People aren’t going to continue to buy it, they’re not going to recommend it or anything like that. And so helping to create and craft that through, you know, interviews with him that were verbal and his notes and just meshing those things together to, to make it what it was. And, and then in the final publishing process, seeing him go through page after page, because I said, all right, Maureen, let’s read it. You got to read this and you got to read it and criticize it. If I’ve missed something or I messed something up, now’s the time. And he just kept page after page. He’s like, great, great. And it was it was a very emotional experience. It took about four hours for him to go through the whole book and really line I line it.

Sharon Cline: [00:31:04] I was going to ask you as well, like, what is it like as in your 60s, going back to your 22 year old mindset? Like, how did it feel? Did you realize things different?

Constance Payne: [00:31:15] I don’t think he’s ever matured past 22.

Sharon Cline: [00:31:18] I haven’t either. We’re we’re kindred spirits. Then, because I am totally not my chronological age. I think I’m Arrested Development.

Constance Payne: [00:31:25] Go ahead, answer that one. Ken. I had to step on you on that.

Ken Kraus: [00:31:29] The, uh uh, in in reflection, you look at it and you’re thinking. The stuff that you went through that you saw, how did it affect your life now and then you stop for a second. You realize it’s. Uh, it’s a continuing process that you become. Specifically myself. I had created an alter ego and I didn’t realize that. And it suffered in in some of the jobs that I, that I wanted to go for, for instance, air traffic controller, which I was in the military, my first MOS, my first job before I went embassy duty. And then I just knew I wasn’t going to be able to take the stress and have people’s lives again, sitting in a dark room for 20 years. That and a couple of divorces where you realize this alter ego is something that I’m never going to be a hostage again. That’s something you say, hey, I’m not going to be sausage. You know, financially, I’m not to your emotions. And I had a hard time with people giving me, um, I wouldn’t say direction, but ultimatums, you know, I said it’s not going to be that way. It’s my way or the highway. And I said, I’m not going to be put into a corner. And I’m always out trying to think people. That was. What was your, uh, initial, I’d say initial, um, emotional thought process when you contacted me about something. What is your intent or motive?

Sharon Cline: [00:32:51] Yeah.

Ken Kraus: [00:32:51] What’s your what’s your motive and your intent for me. Exactly. And it was, uh, not paranoia, but it was what I. I didn’t want to call it paranoia. I just wanted to call it heightened awareness, you know, super sensitive, being cautious.

Constance Payne: [00:33:03] You know, I do the same thing.

Ken Kraus: [00:33:05] And the, uh, you’re very guarded in your feelings and letting people in. And then even then, when you you share, it’s, uh, it’s not complete. It’s just enough to, you know, get them to feel comfortable with you and, um. Going on with that. That’s the emotional part and the mental. Then there’s the there’s the physical where you would you hear a certain music or sound? Um, I, a certain smells that would bother me and, you know, curry and things like that. I love curry, but it’s the way it’s cooked and it brings back. It brings back memories. It’s visceral.

Sharon Cline: [00:33:36] Right? It’s like.

Ken Kraus: [00:33:37] A absolutely. Yeah. Um, sometimes when I see people from the Middle East and dressed in their cultural garb, um, I look at them and it wasn’t too long ago where I saw one, uh, a female and not a full, not a full burqa, but, uh, half half of it with, uh, at least a chador is what we call it. And, uh, you could, you know, definitely tell that they were from the Middle East and pushing her cart in, uh, in Walmart. I come around the corner, and it would never bother me any other day. I don’t know why it bothered me that day. I just looked at her and the first thought came in my mind is that does she have a baby in that little stroller, or does she. Does she have a bomb in there? Who in their right mind thinks like that? I don’t get out of bed, you know, hating people or loving them any which way, shape or form, but something like that. And you look at them and you didn’t want to. I didn’t want to walk by her. I didn’t know what her face looked like, or if she had a baby in that carriage, I’d have turned my buggy around. I said, oh, we’ll come back down this aisle another time.

Sharon Cline: [00:34:34] I think it’s so interesting how PTSD in itself is so unreasonable. Like, you can you can tell yourself you’re safe. You can tell yourself there’s nothing that you there’s no reason why you should feel what you’re feeling. But it is like completely irrational responses. But they’re still very real. You know, the sights and the sounds and the smells. All of those things I can imagine can bring you right back to a place of fight or flight.

Constance Payne: [00:34:59] Yeah. And then other days they don’t bother you, you know, you’ve got good days and bad days and. That’s right. Why does your brain do that?

Ken Kraus: [00:35:06] If you knew something that triggers you, you stay away from it, okay, not so much. But sometimes the subconscious things will just pop in, especially in your sleep. You know, you say, you know why? Why do you wake up screaming? You know, why do you? Why are you sweating like you know so bad and sometimes you don’t know. And then it’ll keep you. It’ll keep you awake for a while. And you say, now this is instead of having a nice, you know, slumber, sleep and waking up refreshed, ready to do your itinerary for the next day, it’s now interrupted. That has now changed your lifestyle, and you know you’re going to be a little cranky. You know you’re going to put some you know why you’re gonna put some Baileys in your coffee.

Constance Payne: [00:35:41] It sounds like a plan. No kidding.

Sharon Cline: [00:35:42] So you were in the Marine Corps until 1986, and, um, in, like, I think it was from 95 until 2016. You were a detective, a detective with the Roswell Police Department here in Georgia. How did your experience impact your being a detective?

Ken Kraus: [00:36:03] That’s interesting, because I’ve often thought myself as that. Why would you go back in and do something so stressful? Um, something that was so much a high level liability nowadays and and dangerous, you know, at dangerous at times. And it boiled down to saying, um, what drew me into it was I went to work for the Department of Energy and Nuclear Swat officer. We transport nuclear materials around the country. Long story short, and through that, working and going to conventions and going to Swat competitions, I met people in the law enforcement, civilian part of the field. I moved here to Atlanta. So, you know, when I hooked up with the Roswell Police Department, um, it didn’t take me long at all from going from, uh, foot soldier and a uniformed police to detective. I just had natural instincts about it, and I focused on it. And I really like forensics at the time. The OJ Simpson trial from 9495, the CSI. Before that, people didn’t know what CSI was, right. They couldn’t even spell it. And then two years later, you got every city in the every city, you know, in America has got, you know.

Sharon Cline: [00:37:07] A CSI department.

Ken Kraus: [00:37:08] Yeah, exactly. You know, so and, uh, plus the, uh, the technology is coming out. Dna was now, you know, you know, out out there for everybody to look at. And they started vetting, you know, fingerprints and some of the disciplines in CSI. And it was long overdue. And I’m glad it did, you know. So you were there.

Sharon Cline: [00:37:26] For all of that.

Ken Kraus: [00:37:27] Oh, absolutely. So with that saying is that I’m saying people ask me, I said I, you know, I just wanted to continue to serve. I felt like the rug was pulled out from under me, and I never went back in embassy duty. And that wherever I went after embassy duty, um, I always had a stigma. I was like, hey, you know who he is, you know who he is. And and it’s. Yeah, my name’s Ken Krauss. I’m I’m now a staff sergeant. I said, but, uh, you know, as I move along, but you’re always going to have that stigma of being the person at that time when it went down. So when that stopped and, um, you know, and I got out of the Marine Corps, it was, uh, I still had a hole in my life where I didn’t have I didn’t have a job, or I didn’t have an identity to be something where I’m still serving the public. And it just fell into being a forensic detective. And I was good at it. And, you know, I. I’m not so much of an author, but I’ve a lot of people still come to me with. Things. How would you do it this way and how would you work? You know, this type of crime scene way?

Constance Payne: [00:38:24] I heard a rumor that you once got a fingerprint off of a grape. That’s true. Yeah.

Ken Kraus: [00:38:30] And I wrote it in a forensic magazine. I wrote the synopsis of how it happened. Captured a captured a burglar.

Sharon Cline: [00:38:37] From a grape?

Ken Kraus: [00:38:38] Yep, from a grape. And that’s.

Sharon Cline: [00:38:40] Incredible.

Ken Kraus: [00:38:40] He was.

Sharon Cline: [00:38:41] You were good at it.

Constance Payne: [00:38:42] He was hanging out with this grape for, what, like a week? It was your little buddy. Grape? Yeah.

Ken Kraus: [00:38:46] One grape. And it was a it was called the, uh, the Lunchtime Bandit. And they nicknamed me that because he was going from Roswell, Alpharetta, Sandy Springs. He would. He’s a, uh. He’s like a cat burglar. He would case the place a very professional. And he’d make he’d make entry, uh, usually without damaging to anything. And he would go in, and he he had a knack for looking at, uh, women’s jewelry and and telling the difference between the good stuff and and the and the costume stuff. And he wouldn’t he wouldn’t wreck the place. He just take what he needed. And usually he would make himself a sandwich, or he’d have something to eat out of your refrigerator. Leave it there. And when you came back to work from home, you go, who the heck’s been in my house? It was, uh. Anyway, so, uh, what happened is that a young lady had, uh, a mother had left her, uh, some fruit out on, on the table for her daughter, who lived right near a, uh, the Roswell High School. And she usually comes home for lunch, walks across the street, whatever, and has lunch or something like that. Well, that day she has something to do with, um, uh, in school. High school. And she didn’t get over there for that day. Okay. Well, he had just happened to hit that house, and the mother didn’t realize when she came home. Okay, because some of the fruit had been eaten when, uh, anyway, she talked to her daughter and said, uh oh, yeah. You like that fruit today we had today, etc.. Oh, mom, I didn’t get a chance to come home. I’m sorry. Whatever she said. What? What?

Constance Payne: [00:40:02] So who’s been in my house? Who’s been? Yeah.

Ken Kraus: [00:40:05] Who’s been who’s been eating my porridge?

Constance Payne: [00:40:07] Right.

Ken Kraus: [00:40:08] So she called the police in anyway. So they initiate a and she goes. Yep. Sure. Sure enough, there’s been, uh, somebody’s been in here and, you know, this is missing. She started making a list of what’s missing. She goes, man, we’ve been robbed. I said burglarized, but, you know, it’s technically so. My sergeant asked me to go over, and I sat down. You know, there’s nothing I could do. No evidence, no fingerprints, nothing. I mean, it was a forensically naked is what we called it. But then the next day, when she was cleaning in her kitchen. She had underneath. I think it was the stove or the refrigerator. She saw a grape and she went to pick the grape up and she said, oh, wait a minute, somebody touched that grape and it wasn’t her, and it wasn’t her daughter. So she called my she called my sergeant and, uh, and got through to him and was telling him about this, and he said, okay, ma’am, don’t touch it, you know? So he calls me to his office and he says, uh, you know, how to get fingerprints off of a grape. And I’m sitting down thinking, is this a punch line? Or, you know, I’m waiting for the joke here. And he goes, no. And he tells me what he had. I said, well, that’s gonna be a new one on me. So I went over there and I sure, sure enough, I captured a grape, you know, photographed it.

Constance Payne: [00:41:13] Captured the grape.

Ken Kraus: [00:41:15] And took it into custody.

Constance Payne: [00:41:18] With little grape. And I’m saying.

Ken Kraus: [00:41:20] And I’m gonna make you wine.

Sharon Cline: [00:41:23] Oh, my gosh, I was a dad joke. Nice.

Ken Kraus: [00:41:27] It comes with it comes with the territory. Anyway, so it says, uh, uh. Anyway, so we said, well, what’s the possibility of this? And I said, I don’t know. So I contacted people at GBI and FBI and nobody knows. And he goes, we better hurry up because that grape is going to turn into a raisin after. So it happened so long, you know. And, uh, so what I did is went and got, uh, went and got a similar type of grapes from the grocery store and tried different forensic, uh, mechanics on it. And what worked out best was that, um, it was to use, uh, cyanoacrylate, which is basically a fume it with superglue, that’s what happens and it sticks. But then when you try to take a photograph of it, you’re not going to be able to peel that grape off to use it, you know, the skin. So basically, um, I when you would try to photograph it, it was, it was, you know, so but it would if you, if you used uh, for, for fluorescent fingerprint powder. Okay. Interesting. And. Yeah. And then under a certain nanometers, um, of, of ultraviolet light. It was able to be photographed with a special lens. And photographers that, you know, been through that they’ll realize under a certain light. And it glowed and it was beautiful and it gave me it looked just like I can almost tell you with two fingers he used, you know, on the side, on the side of that grape.

Sharon Cline: [00:42:47] Did you catch this guy, ma’am? You caught the you caught the guy.

Ken Kraus: [00:42:51] Well, what happens is we take the we get the fingerprint and we run it through the aphis, you know, machine. And basically, it’s not like what you see on television. It’s, you know, where these two, uh, patterns, you know? Yeah, they match. They match. Like, I wish I had that, like.

Constance Payne: [00:43:05] Maybe fun to look at. Yeah. Really?

Ken Kraus: [00:43:07] Yeah. The Hollywood anyway. But uh, to, uh, to get that and then to put it on a digital, a digital mat and run it through, you get a, you get a list of potential fingerprint.

Sharon Cline: [00:43:19] Um, narrows it down.

Ken Kraus: [00:43:20] People narrows it down. So we say, no, this one’s not here. He doesn’t live here. This one, he passed away. This one’s still incarcerated. How about these two? And then after those two, they go, oh, yeah. Run his rap sheet. What do you think? What do you think it’s been? Burglary, etc., etc., etc..

Constance Payne: [00:43:34] I wonder who it could be.

Ken Kraus: [00:43:36] So then we take the fingerprint and we give it to, we give it, uh, for peer review. And we said okay, we sent it to, to the GBI and tell them nothing about it, let them run it the same way. Boom. Who do you think they come back with? Oh, you are kidding. Let’s try it one more time. Send it to the FBI. Boom. They come back. So we’re three for three. Yes. You know, it’s enough to get a warrant and then, uh, you know, out, out it goes.

Sharon Cline: [00:43:55] And you look at what you did.

Ken Kraus: [00:43:57] Yeah. Got lucky.

Sharon Cline: [00:43:58] Think about this, though. You have a spirit to serve and help, you know, whether it’s within the military or within the police department and helping people feel safe.

Ken Kraus: [00:44:09] Absolutely.

Sharon Cline: [00:44:10] It’s part of who you are.

Ken Kraus: [00:44:11] It’s a very rewarding, um, attribute. And I’m glad. I’m lucky. And I’m blessed to have it.

Constance Payne: [00:44:17] People and puppies. Yeah. He loves his dogs. Yes, he saves animals all the time. When I was going through his Facebook and checking it out, I was like, I just was like, oh, you’re like this. I never looked at your whole timeline before. It’s nothing but puppy dogs and military memes. I.

Ken Kraus: [00:44:37] I look at, I look at them and I see him in their cage, and I’ve been in a cage so I can feel for them, you know? And so it’s I try to I’ll take them home and I’ll find them. I’ll work with one and, and then find them a, a foster home like that, a forever home. And we’ll go back and do it again.

Sharon Cline: [00:44:54] What are you hoping will happen as a result of this book?

Ken Kraus: [00:44:58] Actually, this I want to get this out and I would like to see it, you know, in a production mode in a, in a, in a movie. And I don’t know who the heck would play me, but I mean, Brad Pitt for sure. Yeah. I mean, he’s gonna have to be young guy.

Sharon Cline: [00:45:13] I know, right?

Ken Kraus: [00:45:13] Yeah. And, uh, and to get it out and to let people, um, see what it’s like to, uh, go through a trial of, of fire and hell and not give up on anything, because when, when you read the book, there’s at least seven different areas there of miracles. And at the end of the book, you’ll see it says miracles. Believe in them, if any one of those. Events if you want to call them. Okay. Ironic events happen a different way. The world be different for me and I wouldn’t be here. So just the timing of exactly those things that happened, what could have went wrong, what didn’t go wrong, and what specifically had to happen for this domino effect to go positive? It’s all miracle after miracle after miracle. If you don’t believe that, then it’s, you know, there’s you’ve got an emptiness in you. Well, you lived it. Absolutely.

Sharon Cline: [00:46:03] You know it.

Ken Kraus: [00:46:04] So I mean, I just I have faith now. I mean, um, you can hope for things like that, but I mean, you have to have the, the faith of, like, what they said in a Bible of a mustard seed. You have to know it’s going to grow and nurture it, believe it, see it, make it happen, live it, smell it, you know, act it. And there’s no there’s no downside to that whatsoever. You know, it’s just a matter of, you know, the clock ticking and the world spinning just a matter of time cost you.

Sharon Cline: [00:46:28] What does it cost you to have that attitude?

Ken Kraus: [00:46:30] I just can’t imagine not having hope, you know? I mean, at one point there, I knew that, uh, I could figure out all the logical ways that that no one’s going to know I was there. And if if it is my fate, then. Then that’s why I went, you know, and I prayed that, hey, you know, just send the body back home. Don’t make a mess of it. And don’t lie about me. Just say, you know, he came over here, he stuck his nose in where it don’t belong. He was a he’s an invader. Call me what you want. You know, everybody know I was a marine and I died in the line of duty. But as long as they went out with my dad with. With a degree of honor, you know, they say. And that’s the that’s what the long blue line of Marine Corps has. I mean, that’s that’s our fighting spirit. That’s our traditional heritage, uh, the way it is. And the baton was passed to me that day, and I’m just glad I didn’t drop it.

Sharon Cline: [00:47:18] Constance, do you ever think the the the serendipity, the moment of meeting and how that leads you? Well, this has happened in so many different times of your life. It is kind of crazy when you think about it. It’s like that is your theme, but you also are a go getter, like you saw an opportunity to really help this man. And now here you are in the. And now here we are doing it.

Constance Payne: [00:47:38] Yeah, yeah. Pushing it forward and keeping going. You know, it’s like I, I needed this friendship in my life at, at this time throughout this whole last year just as much as he did, you know, and being able to be a part of telling his story and, and helping to produce it, uh, is, you know, it’s been amazing. It’s I mean, I’m, I’m very thankful. Like, and I do see like a future in a movie potential on it, you know, like I, you know, helped design and lay out the book just to start with the firefight, go back and forth with his memories and stuff like that. So so it is that page turner that we were talking about earlier and not just, you know, your typical biography, where I was born on this day and then this happened. Yeah. And then we have to get, you know, five chapters in to figure anything out.

Sharon Cline: [00:48:24] You refer to your father often, Ken, um, in the book about kind of how that relationship informed the different thought processes you had during your time as a hostage and and some of these really very deeply spiritual moments. But to not have the context of that, it doesn’t impact the same way. So I appreciate that you went back into his history. Oh, yeah.

Constance Payne: [00:48:44] Absolutely. And that’s the thing is, when he was, you know, giving me his writings and stuff like that, and I was looking over him and he would he would hand some stuff over to me and he’d be like, you’re not going to think any different of me. I just finished some of this prison stuff and and I was like, no, man. Like, I’ve been through. I see a lot, and I’ve been through a lot in my life. And when I was shaping the book out, what was the hardest part for me was the love he had for his father. That was the hardest part. All the torture stuff, all that, you know, like that didn’t bother. I mean, it’s a horrible thing, but, you know, I’m just saying, like what bothered me the most was, um, you know, the fact that he loved his father so much and I never had that in my life. I wish I could have said that, um, or at least had one parent that I could have said that about. And, uh, and it was, you know, that was the sad part for him to lose his father at 16. Yes. But he’s always with you in spirit.

Sharon Cline: [00:49:35] He is. And he speaks to you. Do you hear him? You hear him.

Ken Kraus: [00:49:38] You can hear it. I mean, people say, no, that’s not a voice. You can not you can hear a voice, but it’s it’s a it’s a deep inner impact of you feel it and hear it at the same time. It’s almost like telepathy. I think, you know, it’s it’s it’s coming from outside. You sense it as if as much as when you talk to yourself and you have to make a list of things you have to do today. You, you, you hear yourself talking about it. I mean, that’s normal. But then to hear somebody else, you know, like your father or somebody close talking, you say, wow. And they are changing the aspect of the, the issues because you would.

Sharon Cline: [00:50:11] Have chosen differently. Exactly. There’s one point in the book where you hear him say to you, pray, son, pray for what your heart wants most in this situation. Believe it, see it, know it, command it, and it shall be. I was so moving to me in the, in the in the very first day of what was happening to you. You felt your father and you heard those words and the comfort that you got from that.

Ken Kraus: [00:50:35] And that’s where when I in the caravanserai, I was in the bathroom and I said, hey, it’s, uh, the deepest thing I’ve ever asked for in my life, you know, and then went from him to actually prayer to, you know, to the Lord. And I said, this is it. Um, I can’t ask for anything else. I can’t buy this. I can’t rent this. There’s no other way to earn this. It just has to be given, given as a gift. And, um, he comes by and says, you have to believe it, but you got to believe in yourself, and you have to know what do you want most? And that’s when I said, you know what? I’ll sacrifice my life for the other 20.

Sharon Cline: [00:51:09] Let me just get all these people out of here.

Ken Kraus: [00:51:11] Yeah, they don’t deserve this. And, um, when in the book where I’m talking to the other two Marines and we’re realizing, you know, that one more assault and we’re going to be out of ammo and it’s going to be hand to hand. And he said, yeah, you know, they’re going to slaughter these people back here. And they were standing right there in the corner and a couple of overheard it. How embarrassing do you think that is? I mean, I didn’t realize, you know, in the environment there that these people just realized, you know, that their lives are in our hands as soon as we die, they’re coming minutes later. And, uh, that’s not something I could deal with. So whatever it took to whatever to, uh, every spiritual realm or to even call about my dad, I said, uh, you know, what do you got for me? How can you get me out of this? I mean, help me.

Sharon Cline: [00:51:54] Do you mind if I quickly talk about the, um, the Palestinian, the Israeli, Palestinian, Palestinian conflict that is happening right now? Do you mind if we talk about it briefly? No, ma’am. How does how does your experience, um. Being a hostage and and really understanding, um, the conflicts that happened during that time. How does that inform your understanding and your opinion about what’s happening right now?

Ken Kraus: [00:52:20] Opinions are tough because although I’ve been through Israel several times, I’ve trained with some of their military. I see some of the terrorism that that they, that they face. Uh, there’s always going to be a political point of view that you have countries, you know, um, like Iran, you know, state sponsored, uh, you have you have Syria, you have Lebanon. They all have their identity as a country. They got a flag, they got a government, they got a they got a culture, you know, and, um, for the last 50, 50 something years, uh, the place where they call Palestine, it really never existed. It was it was a historical value of it. People won’t take it into context. They just assume that, you know, somebody stealing, stealing their land. Well, it’s basically all those other countries that use them, the Palestinians, as cannon fodder. And you’ll see that the other countries are now basically at a, a impromptu or, say, a, a de facto, uh, section of war. And they’re not fighting against Israel. But yet you get these political terrorists like the Hamas and the Hezbollah, they take over a country and they’re literally running it, and they’re going to run it right into the ground. You and they’ll use them to fight and kill the Israelis, uh, over the land that no one wants to go back.

Ken Kraus: [00:53:41] To work out. In an amicable way for both sides. If you don’t go back to the beginning of how it got there, all you’re going to do is keep kicking that can down the road. And with Hamas and Hezbollah, you can see what they do. They just they attack and they attack and they teach their children, okay, how to die and how to be martyrs. Israeli children, they don’t learn that that’s not what they learn. And, you know, you know, with that being said, is that you’ll you’ll look at the Hamas goes into, you know, the area in Gaza and do they build them roads or schools? And no, they don’t, you know, they’ll build them some mosques and that it but um, the roads, hospitals. No they don’t, they don’t build them. You know, you see the little kids running around learning how to throw stones and learn how to hate the Israelis and how to hate everybody else and anybody that supports Israel. So you know that just and there’s always a lull you’ll see every few years. You know, you had the 56 Sinai War, then you had the 67 Day War, and you had the 73 Yom Kippur War, and then the 83 up there in, uh, Intifada, uh, up in Lebanon. And it’s just, you know.

Sharon Cline: [00:54:47] It’s cycle cycle cycle cycle.

Ken Kraus: [00:54:48] Cycle, cycle cycle. And, you know, you get a, you get a terrorist type organization that is run by state sponsored. And we know that Hezbollah comes from Iran. And now what Iran is trying to do, build a nuke. Now they get their hands on nuclear material and nuclear weapon. What is the first country you think they’re going to use it on? I’ll let you take a guess with that one. So if you don’t watch them and, you know, keep a leash on them, it can get out of hand somewhere where, you know, 911 is going to look like a picnic, God forbid, compared to a small tactical nuke. Zimmer. There’s only about three cities in Israel. I mean, that’s about it. You know, I don’t think that they would deliberately do it to Jerusalem because that’s a very holy place for a lot of a lot of religions. But Tel Aviv Ashcott, you know, there’s any one of them could go, you know, so you got to keep a you got to keep an alert on it. And if people would go back and look at where the, the, the, the brunt of this started, I think that they’ll be able to admit what the truth is. And it would take a lot of the hate. And that is, uh, fomented by outside agencies like Hamas and Hezbollah and take them out of the equation. And when you do that, you’re going to find people that are basically back to their Bible, their basic roots of of Islam, basic, you know, roots of, you know, being Hebrew and knowing that they, they can get along. And when they can’t get along, then they don’t have to fight like they’re doing today. But you ignore it. You’re going to have to pay that bill again every few years.

Sharon Cline: [00:56:20] It’s interesting too, because what you’re talking about is, is taking away all of the political aspects of it. But looking at people as just the humans that they are, which is, I think, what you’re so good at in the book with you and Constance together, writing it in a way that helps to really humanize something that we can talk about in a Wikipedia way, but we’re talking about the human aspect of it, and hopefully that will encourage just a great deal of compassion and understanding and a willingness to look at everyone as just humans, which is what we are on the planet, you know, not just people who are trying to win, you know, or use their force or don’t care if anyone suffers. That’s right. So I really appreciate your being willing to be so vulnerable in the book as well. With was with me today. And Constance, thank you so much for helping him to write this book and I can’t wait to see where it’ll go. Ken Krauss, thank you so much for coming in to Business RadioX and sharing your story. If anyone wanted to get in touch with you or Constance Payne, what would be the best way.

Constance Payne: [00:57:21] You’re going to want to go to Ken krauss.com? You can always shoot an email to Ken at Ken krauss.com for any type of media or book signings or you know, we’re that’s what we’re really looking at right now is where can we get Ken at any other events that are so we can, you know, set up a book table and have them be able to sign his autographs and sign his books for his fans. Excellent.

Sharon Cline: [00:57:45] Well, if there’s any way I can help you, I would love to.

Ken Kraus: [00:57:48] You’ve done so much. Today is a healing. Every time I sit and talk and let people appreciate what I’ve gone through, it’s one more inch that I healed. Thank you Sharon.

Sharon Cline: [00:57:56] Well my goodness, thank you. It’s an honor. Thank you so much. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Klein reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Dr. Taylor Sullivan with Codility

December 6, 2023 by angishields

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Cherokee Business Radio
Dr. Taylor Sullivan with Codility
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Taylor-Sullivan-bwDr. Taylor Sullivan is the Senior Director of Product at Codility, a SaaS-based platform that companies use to assess software engineers based on their coding skills.

She’s a seasoned scientist-practitioner and is a passionate advocate for bridging psychology, technology, and business to drive positive impact in talent selection and development.

She has over 12 years of experience as a consultant, adjunct professor, and thought leader specializing in applied research and implementation of evidence-based talent solutions. She earned her PhD in Industrial-Organizational Psychology from the University of Georgia.

Connect with Taylor on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:17] And welcome to Fearless Formula. I’m Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. Today, I have a very, very smart person in my studio and I cannot wait to learn from her. She is the senior director of wait! Say it again. How did we say it? Product. Product. Okay, because there’s a different title. But your senior director of product. So I want to make sure I said it correctly at Codility. Yes. And welcome to the show, Dr. Taylor Sullivan.

Dr. Taylor Sullivan: [00:00:50] Thank you. I’m super excited to to chat with you.

Sharon Cline: [00:00:52] Me too. I’m sorry. I kind of butchered your title. It’s fine.

Dr. Taylor Sullivan: [00:00:55] Yeah, I butchered it. I don’t really know what I do a new title for.

Sharon Cline: [00:00:59] You, which is cool. Like you had a different title, and now this is a new one. Actually, it’s even next week. It’s brand new. So congratulations on your new title.

Dr. Taylor Sullivan: [00:01:06] Thank you very much.

Sharon Cline: [00:01:07] You’re welcome. One of the cool things about Taylor is that she is very, very well versed in AI, and that’s why I wanted her on the show, partly because it does affect my voiceover world, but it also affects pretty much every other aspect of the business world, even non business world. So serendipitously, I was released to the public yesterday, a year ago yesterday. So I kind of think it’s like, cool that you’re here on the one year anniversary. And we were just speaking before the show how you happen to be right in the epicenter when it did really become public. So can you talk a little bit about that?

Dr. Taylor Sullivan: [00:01:43] Yeah, I guess we’re kind of having a birthday party for it.

Sharon Cline: [00:01:47] Happy birthday I. Yeah.

Dr. Taylor Sullivan: [00:01:49] So I would say, you know, AI has been around for a long, long, long time. And specifically large language models have been around for a long time. Sometimes it’s referred to as generative AI. When ChatGPT dropped a year ago, that was the first time that it was really democratized it. It had a really accessible user interface, and it was easy to use. And so you didn’t have to be a programmer who is very skilled in, in writing code to, to prompt and to use these models. It had a slick new interface that anybody can use. So it just increased its accessibility so much. And that’s really what set it on fire.

Sharon Cline: [00:02:30] So AI has been around. So what I’m saying. Ai it’s different from what we’re talking about generally as ChatGPT.

Dr. Taylor Sullivan: [00:02:36] Right. Yes. Chatgpt is a is a subset of. So there’s AI. And then within AI there’s generative AI which is producing language not just consuming it, it’s actually producing novel content. Right. And then it’s based on a large language model. So the large language models are basically consuming practically the entire internet. And, and algorithms are operating on that body of content to essentially predict the next letter based on what is most likely to be the next letter, given its training data. So it’s not actually thinking or formulating real thoughts, it’s predicting one letter at a time, or which ends up being what’s the most likely next word. And so it’s it’s kind of just unfolding, but it’s really smart. So it unfolds in a way that sounds like natural human language.

Sharon Cline: [00:03:42] Right. So I actually looked up what chat because I’ve heard chat GPT a million times but it’s generative pre-trained transformer.

Dr. Taylor Sullivan: [00:03:49] Yeah. So that’s what GPT stands for. And GPT underlies a lot of AI tools. So chat GPT is kind of the interface. The way of accessing GPT and GPT has evolved over time. So when chat GPT came out, it was based on GPT 3.5, and it has since evolved and there is now GPT four. So if you go into chat, GPT, the free version is based on GPT 3.5, or you can pay 20 bucks a month, I think, and get the four.

Sharon Cline: [00:04:23] Wow. I wonder how different they are.

Dr. Taylor Sullivan: [00:04:25] They are different. Four is much more powerful. It can handle a lot more data and it can produce a lot larger pieces of data. I have not pulled the trigger to update to 3 to 4 because 3.5 has met my needs. However, I’m very tempted to give myself that for Christmas.

Sharon Cline: [00:04:43] Well, I imagine lots and lots of people pay $20 a month, including, I’m sure, businesses and.

Dr. Taylor Sullivan: [00:04:50] They actually are overwhelmed with demand from businesses to the point where they’ve had to kind of pause.

Sharon Cline: [00:04:55] Okay, so OpenAI, right? Is that what is the the very first chat, GPT sort of platform?

Dr. Taylor Sullivan: [00:05:02] Openai is the company that that that has been building out that that platform. Yes.

Sharon Cline: [00:05:08] So this is what’s so interesting about it is that it was just so quiet. It quietly kind of came onto the scene like. No. No big announcement. No big, I don’t know. Update of the cell phone of like, you know anything. It was no launch. Like what Microsoft does or anything. I mean, I was just thinking how interesting it is that it is kind of become so important in our everyday lives. But like a year ago, no one had heard of it. Like a year ago yesterday.

Dr. Taylor Sullivan: [00:05:35] Yeah. So interestingly, some people had heard about it. And so in in the tech world, people knew it was coming. So my company, for example, had beta access before it was released. We played around with it. We knew what was coming. I think we were still all surprised at just how powerful it was. But it’s it was not necessarily, you know, the dawning of something new. It was it was a natural evolution of, of development that had happened for a long time.

Sharon Cline: [00:06:09] So it was a business tool that was promoted to certain businesses, but not as much to the general public. So you knew it was coming, but the general public was kind of not part of that big.

Dr. Taylor Sullivan: [00:06:19] Correct.

Sharon Cline: [00:06:20] And then now it’s become so much part of the general public.

Dr. Taylor Sullivan: [00:06:23] Yeah. Well, I was I was saying earlier today, actually, to me, this is the most similar thing in our, in our history is when the internet came about. And I think that this has the potential to revolutionize things just like the internet. Did. You know the internet caught on like wildfire? There’s a learning curve. People learn how to use it and then they can use it while ChatGPT there isn’t even as steep of a learning curve. And so you can start to get value from it so easily and so quickly. And so they didn’t really have to promote it because it was spreading by word of mouth. And its value is so quickly obvious that, you know, it sells itself.

Sharon Cline: [00:07:06] It’s just interesting because obviously when the internet started to become so popular, there weren’t as many regulations around it because we were learning. Right. And it’s the same right now. Correct. What are you seeing that would need some more regulation?

Dr. Taylor Sullivan: [00:07:20] It’s a great question. And I will say this area in particular in particular is evolving super rapidly. There are several pieces of really big legislation that are kind of on the table right now. The EU has it’s called the AI act that has gone through, you know, a lot of deliberation and, and it’s it’s making its way through becoming a reality. It, it it’s, it’s a very interesting law because it, it puts the burden on the companies that are, that are providing these tools. But it it takes a consumer protection standpoint. So it’s going to be AI tools will be subject to things that you might expect from like product warning labels and things like that. So it’s a consumer protection versus in the US they’re taking more of of a potential for discrimination angle. So they’re like New York City has a law, local law 144. And if you use any tool that has an algorithmic process or has automated decision making, which kind of could mean anything if you, you know, if it’s adding two numbers to provide a score for a test or something, it could be susceptible to this, to this law. And you’re required to do a bias audit to make sure that the tool is not resulting in discriminatory outcomes for members of certain underrepresented groups.

Sharon Cline: [00:08:57] No way.

Dr. Taylor Sullivan: [00:08:58] Yeah. So that law has been interesting because it places a pretty heavy burden on the end user of these tools, you know, so my company has a platform that offers technical skill assessments for software engineers. So we’ve been thinking about this and we don’t currently use AI in our in our scoring or evaluation of humans. But you know, we still do some math based on how they how they answer things to produce a score. And so, you know, the implication of that law is if a customer in New York or a customer is hiring citizens of New York City, they may be required to put on their website the results of this bias audit.

Sharon Cline: [00:09:44] How is how, how are they able to determine what is going to encourage a discriminatory, discriminatory outcome? What is it that would what a name.

Dr. Taylor Sullivan: [00:09:58] Well, so in in like. There’s this concept of adverse impact in in the legal field. And that’s basically when a hiring ratio is different enough for one group than another group. That suggests there’s something fishy going on and there’s just. Discrimination or differential impact across groups using a tool, for instance, a hiring test. Okay. And so it’s just statistical ratios. And you’re comparing one ratio for this group to the ratio for this group. And if they differ by a certain amount that’s a flag.

Sharon Cline: [00:10:34] Got you.

Dr. Taylor Sullivan: [00:10:35] And like the EEOC and they govern all of this all of this area.

Sharon Cline: [00:10:43] Wow. So I’m sorry my I’m I’m listening. I’m not as I’m really like I can be smart in some things, but like this I’m learning. So I’m sorry if I ask questions that seem simplistic.

Dr. Taylor Sullivan: [00:10:55] No, no, I mean, it’s so interesting with with AI, what it has done is created this spectrum of issues and so on. The one end, you have folks that want to lock it down and regulate it. And and you know, it’s a little bit more of a, of a fearful standpoint. And many people are there, many companies are there. And then all the way to the other end of the spectrum where it it is viewed as a tool that really unlocks human potential. And, you know, in the right hands someone who can harness its power. It’s an incredibly amazing tool, and it can increase productivity. It can, it can, you know, automate some of the yuckier tasks that people don’t want to do and really kind of free up brain space for more complex, like human things.

Sharon Cline: [00:11:51] Right? So in the voice over world, obviously. Commercials have copywriters, right? So oftentimes I’ve heard that copywriting has been taken over by by. What do you what do you think of or ChatGPT. What do you think of this?

Speaker3: [00:12:09] Um.

Sharon Cline: [00:12:10] I’ve read some, and it’s really nuanced. It sounds great. Yeah, it looks great.

Dr. Taylor Sullivan: [00:12:17] Yeah. I mean, yes, it is very good at at certain things. It’s good at producing copy. It’s good at it’s good at brainstorming, giving you kind of initial. It’s almost like you have a writing assistant that does a first draft for you and then you as the expert, come through and, you know, tweak it, make it better. I heard someone say once, it’s like having a junior assistant that doesn’t know anything, but has read every book in the world.

Sharon Cline: [00:12:48] Oh my goodness.

Dr. Taylor Sullivan: [00:12:48] And remembers what they read, but they don’t actually know how the information goes together so they can give you facts.

Sharon Cline: [00:12:55] But but the human comes in to make it warmer. Yes.

Dr. Taylor Sullivan: [00:12:58] Well, and one other unique thing about AI is it does what they refer to as hallucinations. So it says things very confidently that just aren’t factually incorrect. So, so you you have to know, you have to be a critical consumer when you’re working with it. And so it can’t necessarily replace human writers because they will say things that aren’t true. Now as it evolves, we can expect to see that go down some. That’s kind of one of the like the hallmarks of a of a good MLM is that it doesn’t hallucinate as much.

Sharon Cline: [00:13:32] When you say Lm large.

Dr. Taylor Sullivan: [00:13:34] Language model.

Sharon Cline: [00:13:35] Gotcha.

Sharon Cline: [00:13:35] I’m going to start using that so I can sound smart. Okay.

Dr. Taylor Sullivan: [00:13:38] Yeah. Do it.

Sharon Cline: [00:13:39] I was reading an article, the Verve had an article that came out yesterday because it was the one year anniversary, and they were saying that since its initial launch nearly a year ago, ChatGPT has hit 100 million weekly active users.

Dr. Taylor Sullivan: [00:13:56] It’s the. It had the fastest and largest uptake of any app in the history of history. Wow. I heard though that threads did surpass it. Oh really? Initially, but I can’t. I don’t know if threads has kept pace.

Sharon Cline: [00:14:12] Right. Interesting. I had that for a minute and then I was like, I don’t like this. Okay, now listen, there’s only so many areas for my brain to go to be out there on social media. You know, it’s just a little much for me.

Dr. Taylor Sullivan: [00:14:25] I will say that ChatGPT is worth adding to your list of tools that you do use, though.

Sharon Cline: [00:14:32] That was a good plug. Well, you’re using it, obviously you use it. Tell me how you use it.

Dr. Taylor Sullivan: [00:14:38] I use it every day and. I would say the best way to learn how to use it is just to try doing stuff with it. It’s totally a trial and error process and you get better at using it with time. So the using ChatGPT sometimes is referred to as prompt engineering. So, you know, I’m an engineer and that I can write prompts that make the the tool do what I need it to do. So I use it all the time to just see if it will do stuff.

Sharon Cline: [00:15:11] So what do you do?

Dr. Taylor Sullivan: [00:15:13] So the one of the first uses I cannot stand meal planning. It’s just one area that I would be happy if I never did it again for the rest of my life. But I have two young kids. My husband and I both work full time, so it’s just hard to get meals, the groceries purchased for the meals plan the meals, make the meals. So I had it be a meal planner, and I asked it to give me three recipes that had five ingredients or less and take 30 minutes or less to make. Then take the ingredients for those recipes, put them on a grocery list, and put other common groceries with it. And it spit me out. A grocery list and three recipes.

Sharon Cline: [00:15:55] Did you make the recipes?

Dr. Taylor Sullivan: [00:15:57] No. I also don’t like to cook, which is the problem.

Sharon Cline: [00:16:01] Sorry. I just think it’s funny because you asked it to do something so specific and like, highly, you know, like important to you because you hate to do it, but you’re like, yeah, no.

Dr. Taylor Sullivan: [00:16:12] But at the same time, if it could cook the meals for me, then, then yes, I would.

Sharon Cline: [00:16:15] You’re almost there. Right?

Dr. Taylor Sullivan: [00:16:16] We’re almost there. Yeah.

Sharon Cline: [00:16:18] At the same time, though, if you did not ask it in the exact right way, will it not give you those things?

Dr. Taylor Sullivan: [00:16:23] It will. It will give you a version. But you can basically you can improve the quality in terms of how you write the prompt. And, you know, there are some basic guidelines that you can follow when writing a prompt. And I actually wrote these down so I would remember them.

Sharon Cline: [00:16:38] Nice. You did better than I did. Should have written down some things.

Dr. Taylor Sullivan: [00:16:43] And it was funny. I told Chad to give me ten examples of prompts that included these things.

Speaker3: [00:16:51] So you ChatGPT.

Sharon Cline: [00:16:52] What you’re going.

Speaker3: [00:16:53] To say about.

Dr. Taylor Sullivan: [00:16:53] Chatgpt? Yes, yes, of course, this moment. Okay. So the first thing that you’re supposed that that helps it is to give it a role, tell it who it is, because that kind of conjures its training set around. Like what profession profession am I in. And, and kind of generally speaking, where will the information be coming from. So you could say you are a meal planner and then you provide context. So what’s the nature of the task? You know, you’re trying to reduce the time that you need to spend every week on meal planning. So you’re looking for easy recipes. You’re looking for things that can you can make really quick. And then you provide it a very specific instruction. So, you know, like I told you, make give me three recipes, put them on the grocery list. Et cetera. And then and then it’s helpful to specify what format you want the outcome in. So I want a list I want a table. I want a picture Gpt4 can provide pictures. Gotcha. And you can say like factor you can factor in certain parameters. So like. Or you could, for instance, you could have it be a travel a travel agent and tell it, tell me three destinations the constraint and list them out. Describe them. The constraint is it should cost no more than $3,000 a person to go. And so by providing constraints you’re kind of narrowing what output it’s giving. And then it’s also super helpful if you provide examples. So here’s an example of what I’m looking for. And then do that ten times.

Speaker3: [00:18:30] Wow.

Dr. Taylor Sullivan: [00:18:32] Yeah, it’s pretty awesome. It it it writes amazing bedtime stories. So you can say, like, write a bedtime story using your child’s name and in it, like feature themes about X, y, z. And it should be about cowboys and it writes a beautiful story.

Sharon Cline: [00:18:54] Oh my brain. My brain is trying to catch up. So. I think this is wonderful because it is incredibly helpful. Like you said, I don’t have to come up with a story. I can use my brainpower for other things. Yeah. What other things am I going to be using my brain power for?

Dr. Taylor Sullivan: [00:19:13] So there are some things that it can sort of get at, but it’s much better done in the hands of a human. So. It can sort of solve problems, but what it can’t do is the initial decomposition of the problem and kind of planning how you’re going to solve the problem before you’re just generating solutions. It just kind of skips straight to generating solutions. And so as humans, what we can do is still when we are evaluating a problem, we’re really thinking through what what the aspects of the problem are. And you’re just engaging and interacting with the problem more than, than a tool like this would do. And so we’re still better at decomposing problems into smaller pieces and structuring kind of how we are going to go about solving the problem. How are we going to build the solution? What’s the logical order and what’s the logical steps that you should go through to solve the problem. And then as you’re executing, these tools are very helpful. But that initial problem decomposition, problem formation, we’re still really good at that. And so the more time we have to really think about the problem, you know, the tools can help with the solutioning, but they’re not as great at coming to know and understand the problem itself. And that’s a little abstract.

Speaker3: [00:20:43] No, no, I.

Sharon Cline: [00:20:43] Get what you’re saying. I mean, it is a little abstract, but but it makes sense because how would all of this seems abstract, frankly. Yeah. So. I’m thinking what you’re talking about is using brain cells in a different way. Like, I don’t need to come up with a creative story. I can just have. I can just read it because that’s what my kids want, right? They would just want a little story before they go to bed. But if there’s a really a genuinely deep problem that I need to spend time thinking about, I don’t have to worry about trying to come up with like, a little story. Let me just get these kids to bed and let me now really work on and use.

Speaker3: [00:21:16] Creative.

Sharon Cline: [00:21:18] Parts of my brain.

Dr. Taylor Sullivan: [00:21:19] Well, and, you know, in that example, what I did spend time on is thinking about what elements I wanted in the story that would resonate with my child. And I know that it doesn’t know those things. It doesn’t know how to combine those pieces of information and those pieces of the context to make a highly personalized story for my child. I know those things, and so I can tell it that it needs to have cowboys. I can tell it that it needs to feature somebody that goes potty in.

Speaker3: [00:21:47] The, in the.

Dr. Taylor Sullivan: [00:21:48] In the toilet. Yeah. But because that’s what he’s working on and I uniquely know that. And so I can combine these elements and formulate the problem that I give it to solve. But I’ve thought through how to how to formulate the problem.

Sharon Cline: [00:22:02] Let’s imagine that you told it you wanted that story, and then you’re like, this is a damn good story. I am now going to publish a book that has this story. How do you keep track of who is actually the author of anything?

Dr. Taylor Sullivan: [00:22:14] It’s a good, good question. And kind of one of these issues that I’ve just have decided that I’m not going to try to figure out the answer to. But it’s.

Speaker3: [00:22:21] Complicated.

Dr. Taylor Sullivan: [00:22:22] It is. And, you know, there’s certainly I would say there is much more friction in the AI generated image world because you can these these images are basically being constructed from every image in the world. And, you know, sometimes like a Getty Images logo will sneak into the image. So it’s like this is absolutely, you know, not not your own property.

Speaker3: [00:22:45] I was just.

Sharon Cline: [00:22:46] Reading that open AI’s best and most well-funded competitors mid-journey they’re in image generated AI company Pica, which I guess is also an image generated company, so I don’t even know. Actually, this is because I don’t live in this world very often, so I didn’t know that there was like a whole other subset like that. So they potentially could be taking images that really don’t belong to them and putting them all together, making a new image. But fundamentally, it’s not their material.

Dr. Taylor Sullivan: [00:23:18] That’s correct. And, you know, there’s a lot of outcry in creative communities because it is hard to regulate where the content came from and who’s whose intellectual property it is. So I think this is an area to watch. I think we’ll see some evolution going back to the to the legal side of things and not necessarily legal. But a few weeks ago, President Biden released an executive order. And one of the aspects included is that he’s kind of requiring these companies like OpenAI, to figure out, how are you watermarking content that’s generated by AI so that at least if you hand me a paper, I can see you use generative AI so I can as a consumer know, like maybe these are your ideas, but they might not.

Sharon Cline: [00:24:08] Be or imagine. Getty making it somewhat impossible for anything to be culled from the internet that way.

Speaker3: [00:24:16] Yeah. You know and.

Dr. Taylor Sullivan: [00:24:17] And that is happening too is it. Companies are making it harder to access their content and they’re embedding like watermarking. And so that it it would flag in these types of watermarking systems. So that’s happening to like the creative creative industries are reacting and are looking to protect their interests and are taking steps to do that.

Sharon Cline: [00:24:39] Doesn’t it feel like they need to be doing it 24 over seven because this is moving so fast?

Dr. Taylor Sullivan: [00:24:43] Yes, yes, I it’s it’s, you know, a horse race at this point.

Speaker3: [00:24:51] It’s so.

Sharon Cline: [00:24:52] Crazy.

Dr. Taylor Sullivan: [00:24:53] Yeah. It’s changing everything. So it’s again going back to the dawn of the internet like this is just as big. So this is the next big paradigm shift. And it’s kind of changing the whole world of computing.

Sharon Cline: [00:25:09] I was reading in the Verve article about how they said that this past year it’s just grown exponentially, but this next year it will grow even faster. Like just trying to keep up with it because it’s almost like feeding on itself. Somewhat.

Speaker3: [00:25:23] Yes, it is it.

Dr. Taylor Sullivan: [00:25:26] Well, sort of technically, but generally speaking, yes. Figuratively speaking, yes. It’s feeding on itself, but there’s also a lot of competition in the industry. And so it’s this race to have the best large language model. So you have big players here, you have Microsoft, you have Google, you have OpenAI, Apple. So you know, it’s it’s who can have the fastest, most accurate, fewest hallucinations, most powerful multi multimodal images text audio like that’s we’re going in in places that are probably going to be things we’ve never seen.

Sharon Cline: [00:26:04] Hmm. This is very powerful. Right. So where do you see this power being used for good? And where do you see it being used for evil? I don’t know if evil is the right word. Darkness. The dark. Because there’s always dark with anything. Light. I mean, immediately when the internet happened. Happened like the next. That was the next w-w-w, you know?

Dr. Taylor Sullivan: [00:26:26] Yeah. I mean, the potential for good is limitless. And I think, like I said before, it really will unlock human potential in a lot of ways. It’ll enable us to innovate faster. It’ll enable us to make people’s jobs more enriching and fun and engaging, because it’s going to automate some some of the yuckier tasks, like I said. And I think, you know, it will ultimately help humanity in ways that are quite, quite notable, making our lives easier, helping us think, helping us structure our thinking, helping us work through problems, that kind of thing. There’s also certainly potential for for wrongdoing. I think one of the best examples is deepfakes. You know, that’s kind of an alarming technology, and it can be used for very bad things. The probably the best use of it that I or the most salient use of it right now that I’m thinking through is, again, we we have a hiring platform and one of our products is a is a video interviewing tool where you’re assessing someone’s ability to code along with you and work through a problem. And, you know, there’s all these proctoring softwares out there that watch the person make sure that they’re doing what they say they’re doing. And and even that you, the, the job candidate, are actually the one they’re in the, in the chair. But with a deepfake, there is no way to detect that in a video interview if you’re talking to the person or not, because you are from every indicator. So that’s scary to me.

Sharon Cline: [00:28:18] So in real time, it could be as if if I were doing a zoom interview with you, someone could deepfake my image and voice. Yes, anyone could say something that I would. Even not say.

Speaker3: [00:28:32] Yes.

Dr. Taylor Sullivan: [00:28:33] And so the implications there are scary. You could have a world leader saying things that would incite a war.

Sharon Cline: [00:28:43] Do you think that that will encourage more of a premium on in-person activities speeches?

Dr. Taylor Sullivan: [00:28:52] It could. It very well could. I think right now the initial thing that it’s triggering is enhanced privacy. And, you know, your like restrictions on using people’s likenesses. And so I think we’ll first see legislative backlash and then we’ll go from there. But I think the legal world is trying as hard as it can to catch up right now.

Sharon Cline: [00:29:17] Do you see it being used in medicine? I’m thinking like the positive thing.

Dr. Taylor Sullivan: [00:29:21] It is being used in medicine.

Speaker3: [00:29:22] How is it.

Sharon Cline: [00:29:22] Being used in.

Speaker3: [00:29:23] Medicine?

Dr. Taylor Sullivan: [00:29:23] Well, it’s being used to help with diagnoses. So imagine you’re feeding it a list of symptoms, some descriptions of patients and using it to, you know, go through a medical book essentially and offer up what it what are the most likely underlying ailments. But then as a doctor you are knowledgeable and you can qualify or disqualify any of the things that it’s saying. So I think it’s being used as a as a reference. What’s really exciting is that it can put information together in new and different ways. So it also has the potential theoretically to come up with cures to things, because it’s it’s creating patterns and relationships and connections in ways that we might not have as humans. And so we might see it driving medical breakthroughs.

Sharon Cline: [00:30:21] It’s unbelievable.

Speaker3: [00:30:24] Yeah.

Sharon Cline: [00:30:25] Could I tell it? You’re a doctor, and these are my symptoms. That’s the kind of prompt I could give it.

Speaker3: [00:30:31] Yes.

Sharon Cline: [00:30:32] That’s so crazy.

Speaker3: [00:30:33] Yeah.

Dr. Taylor Sullivan: [00:30:33] It’s basically taking WebMD to the next.

Speaker3: [00:30:36] Level.

Dr. Taylor Sullivan: [00:30:37] Convincing us we all have Ebola.

Sharon Cline: [00:30:39] Every time I go on WebMD, the bottom line is, like, I’m not going to be here much longer. Like, it freaks me out, you know, because it’s always something significant. I’m sorry. I really feel like I’m not sounding intelligent at all because I am really struggling to keep up with what you’re describing. To me.

Speaker3: [00:30:56] It’s a.

Dr. Taylor Sullivan: [00:30:57] Lot. And, you know, I think about this stuff almost all day, every day right now in my role. So one thing that I didn’t really get into was, you know, how did I get into this? And like, what is my relationship to I? Well, I’m not an AI scientist and I don’t build AI systems. I am an I o psychologist, and I study how trends like this affect the skills that our workers need and how it’s going to affect their well being, their experience, their relationship with their customer, their their performance, their productivity. So I’ve spent some time studying like, how does this change workers experience, what skills they need, what skill, how to identify those skills, how to how to assess them, how to develop them. And so that’s more of the angle where I’m coming from here is basically how can we help prepare and optimize humans to collaborate with AI?

Sharon Cline: [00:31:59] What are some of the things that you’re finding as a trend that is affecting someone’s well-being, as they’re learning and using these models?

Dr. Taylor Sullivan: [00:32:10] I don’t I don’t know as much on on well-being, but there is one skill that is really showing up time and time again as something that is going to be worth investing in. And that’s called computational thinking. And this is this is an example, maybe one of few where K through 12 really beat us to this. So in in most k through 12 curricula there is a treatment of computational thinking. And they’re working on building computational thinking and students. What it is is essentially kind of what we talked about before, your ability to decompose and structure problems in a way that could be solved by a computer or another human. I often liken it somewhat to expository writing, or even how you would tell a toddler to do something. So if I have a problem, the first step is that I need to think through it, and I need to think about how my toddler is going to process the information and process the problem. And then I need to feed him the problem and instructions in a way that his brain can process so that it can it can get done. Like I would not explain how to do something to him the same way I would explain how to do something to someone else. So it’s very similar. I’m going to explain and give instructions to these tools, knowing how they work and what will help them perform best.

Speaker3: [00:33:30] To give you the result. Yeah.

Dr. Taylor Sullivan: [00:33:31] And so people that are better at that problem decomposition and problem formation and feeding, feeding the AI tools, the right prompts and the right problems and the right way they will excel. And so this is a skill that can be developed. It can be tested for. It’s already being developed in our kids probably today in most schools. But you know when you when you read about it, it’s being it’s on the same level as literacy, math, math, reading, writing.

Speaker3: [00:34:07] It’s a.

Sharon Cline: [00:34:07] Language then.

Speaker3: [00:34:09] Exactly.

Sharon Cline: [00:34:11] You’re taking the human element out of a lot of this, right? The human what? How does taking humans out of. The even the results, I guess. How does that affect? I don’t know. This is a big question. Humanity. We’re talking computers. Thinking, kind of generating.

Dr. Taylor Sullivan: [00:34:37] Mostly predicting the next letter.

Sharon Cline: [00:34:39] Predicting the next letter. For so many aspects of I mean, I don’t even know limitless aspects of our lives. Where does the human aspect become? Not affected. But maybe. Valued. How does it affect a human’s value?

Dr. Taylor Sullivan: [00:35:03] This is a it’s a great question and it’s one that I’ve talked about with colleagues. And it’s also one that comes up a lot when when you go to conferences that are talking about these types of topics. I think the answer is we don’t know. And maybe what we think today may or may not be the same moving forward.

Speaker3: [00:35:25] Truth.

Dr. Taylor Sullivan: [00:35:27] I think that there is still something uniquely human about our ability to empathize. And so kind of that emotional intelligence side of things, social perceptiveness. There are some things that humans will retain value for having, having these abilities. But again, that’s today. It it certainly.

Speaker3: [00:35:50] Could develop as we speak. Yeah.

Sharon Cline: [00:35:52] Well, in terms of the voice over world, having a voice automated this way. Right. So anyone could go into voices.com and if there’s someone’s voice that has been replicated, they can put their own copy in and there are restrictions around it. For example, if I would never do an ad for a gun or a political ad or something, then there are words that I can put in there that will automatically knock out any anybody’s ability to put copy. But there’s just something missing when you listen, I mean, I listen. It’s fine, I think for a medical journal or certain applications that way. But in terms of of taking a breath when you’re speaking, you know, having a catch in your voice.

Speaker3: [00:36:37] Yeah.

Dr. Taylor Sullivan: [00:36:37] The imperfections are what make it perfect.

Speaker3: [00:36:40] Right.

Sharon Cline: [00:36:41] Exactly. Which is so interesting because it’s it’s fast. It’s growing so fast that it’s. I. My brain is like wanting, okay, what I want is for someone to use my voice where I don’t really have to do a whole lot of work, right? So it’d be great. Like you get to pay me for my likeness, so to speak, in the middle of the night, you know? Next thing I know, I’ve got a check. There’s something great about that. But then there’s also an aspect of it where that may not really reflect what I would have normally said, or how I would have really sounded if I had done it on my own, but also. Like I said this, there’s a human aspect of it that feels like you can tell when it’s missing.

Dr. Taylor Sullivan: [00:37:16] Yeah, well, and also, if you read enough output from these tools, you can start to detect kind of patterns and like it just structures responses in a certain way. And like I have a I have a joke with my team. I don’t care if they use ChatGPT to do their work, great. Do it. But I can usually tell if they’ve used it to write something. And again, I don’t care. I’m all for that, but I want to at least know that they know everything that that they supposedly wrote about. And you know, one of our games and our team is to try to find paragraphs that it wrote in, like our white papers and stuff like that.

Speaker3: [00:37:59] So are you able to.

Sharon Cline: [00:38:00] Find them pretty well, though?

Dr. Taylor Sullivan: [00:38:01] I mean, we as humans are getting better at masking its use. And and you know, as we get smarter and we get to be better prompt engineers, we will be able to coach it into our style. We can train it how we would like to.

Speaker3: [00:38:18] Sound more casual.

Sharon Cline: [00:38:19] Or more.

Speaker3: [00:38:20] Formal.

Dr. Taylor Sullivan: [00:38:21] Yeah. And you can, you know, you can have it reply with a certain tone or, you know, emphasizing certain points or give it like a frame of mind. I use it for this a lot for at work if I want to, for example. Understand how a particular buyer persona would react to something. I train it to take that persona, and that might be what are you say you’re a chief technology officer that’s considering buying a hiring assessment platform for your engineers. What are your biggest pain points in in your role? What are you most concerned about? What are your what criteria do you use to make business decisions? What would you be looking for in a tool like this? So I have it, you know, think through its persona. And it’s very good at this. It’s very good at, at at developing personas. And then you can ask it questions. Now that you have your persona, you can say, okay, given all of this, like what’s the best way to sell to you?

Sharon Cline: [00:39:28] And it works.

Dr. Taylor Sullivan: [00:39:30] Yeah. It’s great. And you can also have it. My favorite use for it is just to write emails, and especially if they’re like a hard email that you, you know, you don’t really want to write like I had I had to email my neighbors about having some trees removed because they were at risk of falling on my house. And like, I could have wordsmith that all day. So I just had ChatGPT write it, and it came up with some points that I wasn’t even thinking of. And I’m like, great, I don’t have to spend my afternoon like trying not to alienate my neighbors.

Sharon Cline: [00:39:59] Is it easier to send because it actually isn’t you? Do you know what I mean by that?

Speaker3: [00:40:03] Yeah. Um.

Dr. Taylor Sullivan: [00:40:05] Maybe it sounded a lot better than I would have sounded for that particular.

Speaker3: [00:40:10] No, like, I appreciate that.

Sharon Cline: [00:40:12] But then there’s also, like, some way I’m imagining that conversation. And for me to be willing to have someone else write, it gives me a step. There’s a step between me and the email that I can sort of feel like, well, I mean, I don’t even know exactly what it said. I’m sure it sounded good. You know, like there’s like, no, I’m.

Speaker3: [00:40:29] Not responsible.

Sharon Cline: [00:40:30] For the result of whatever it is you feel. Because I did not write this. Yeah.

Dr. Taylor Sullivan: [00:40:34] You’re on to something there. That certainly is. I mean, I sent it, so I certainly felt confident.

Sharon Cline: [00:40:40] I would have to, though.

Speaker3: [00:40:41] That’s what I’m.

Sharon Cline: [00:40:41] Saying. I’m looking for ways out. Clearly. That’s what I just told you.

Speaker3: [00:40:46] Yeah. No, I mean, be responsible for anything.

Dr. Taylor Sullivan: [00:40:49] Welcome. Welcome to my life. And, you know, all jokes aside, I work for a company that encourages us to use these productivity tools and encourages us to be creative in how we use it, where we use it, when we use it, try using it for everything. Some things that will work well. For some things it won’t. We share prompts with each other like hey, have you tried this prompt before? So there’s a whole community around, like how can we better use these tools? Now? That’s not the reality in every company. And there’s a lot of resistance still. And you know, there’s resistance within individual people, but there’s also resistance in at the company level. Like we’re not going to let our employees use these tools. And there’s good reason for that. You have to know what kind of information you should and shouldn’t put in, like you should never put in your PII. You should never put in secret business information or sensitive data or anything, because all of that technically can go into its training set and be used in the next training, the next model. So just like you wouldn’t give it your Social Security number or, you know, things that you don’t want out of your possession and out of your hands should not be put in there.

Sharon Cline: [00:41:57] We were talking about school and the education system and how they’re a little ahead of us in this way. Us, I say, us the world. Um. All right, so I’m imagining that I am a high school student who did not want to read catcher in the Rye or whatever book and didn’t want to write a paper about it. So I had I write it. What’s the downside of my not having read this book and just been able to get the grade and just move on, like where all of our curriculum at strategic in the way that they’re asking us or asking students to read and learn for critical thinking purposes, I imagine. Yeah, but if you can bypass that, is there going to be a backlash somewhere or downside or blowback when you are not using those critical thinking skills in the way that a traditional student would have?

Dr. Taylor Sullivan: [00:42:47] So this is a hotly debated question. You know, given everything is kind of born in the education system. I joined a Facebook group that is for teachers and ChatGPT for teachers. I just wanted to see how they’re talking about it and like, how are they using it in the classroom and what’s the general like temperature. And so I’ve been in that group for about six months. And even in that six months I have seen a general warming to the technology. So I think they’re not asking the question of what if students use this? They’re assuming students are using it and they’re encouraging students to use it. And so they’re moving away from how do we stop it? To how can we constrain our assignments, how can we help them become better, prompt engineers and more critical consumers of information so that they can detect a hallucination? So I think that’s kind of the direction that we’re going to be going. At the same time, my my sister in law teaches English, and she and I have debates on whether it should be allowed to be used to write essays about books or, you know, express ourselves. And, you know, we have never convinced each other of of the other way. Like, I don’t think it’s cheating to use it. And. It’s an issue like. And I have these debates with colleagues. Now, if if an engineer uses it to complete a coding test, is that cheating or is that like using a calculator? And I heard I was at a conference once talking about AI, and there was a guy in the audience that was a principal. And, you know, this was back in early spring of this year when people were still kind of freaking out about ChatGPT. And this gentleman stood up and said, guys like math teachers didn’t lose their jobs. When the calculator was made. They learned how to teach with the calculator. And just like that, teachers aren’t going to lose their jobs. People aren’t going to. We will adapt and we will find a way to add human value with this tool.

Sharon Cline: [00:45:04] That’s fascinating to me. Also, monetarily, how this affects someone’s job description, I imagine. So if you’re a copywriter, do you get paid as much if you are using your own brain or if you’re using ChatGPT to help you with copywriting? I’m wondering how that affects salaries.

Dr. Taylor Sullivan: [00:45:24] Well, I’ll tell you who is making high salaries are people that are using AI to build things, or people who are building AI systems. The number of job postings for those types of roles has absolutely skyrocketed, and so there’s a high demand for those skills. If anyone’s considering a career change, I guess, I guess that all boils down to is it detectable or do you feel that you need to disclose that you used it? Maybe we’ll start to see clauses like that in in consulting or in contracts where it’s you have to disclose if you used it and how. I would guess that that probably will happen. Now does that mean you should get paid less? Maybe, but I don’t think so. You’re still using the available tools, just as you would go Google some things, maybe to help you write something. This is kind of a supercharged Google.

Speaker4: [00:46:26] Hmm.

Sharon Cline: [00:46:26] What do you see? As? Do you see an ultimate downside?

Dr. Taylor Sullivan: [00:46:35] It’s hard to say because we don’t. This is not the end of this. And I think that there’s promise and peril right now and we don’t know. I think, you know, it depends on your perspective. Like if this matches humans in three years, five years, ten years, is that a downside? Maybe in some ways, maybe not in some ways. I think that. For me and in my world, using it to commit fraud. I think is possibly going to be one of the biggest downsides. But at the same time, it’s almost making us need to examine how we’re defining fraud.

Speaker3: [00:47:27] Interesting.

Dr. Taylor Sullivan: [00:47:28] So is using it to write something? Is that fraudulent, or is it using a tool to help you with something? Or is it is I don’t know, you could go down this path, pull this thread.

Sharon Cline: [00:47:43] But the bottom line, though is that it’s not going anywhere. And there is, like you were saying, there’s a warming that you’ve noticed in teachers because it isn’t. You can resist as much as you want, right? But if it’s going to be here and it is here to stay, then it behooves everyone for. I’m having an attitude of using this for something good, obviously, but also being aware of the way it can be used, because that’s the biggest thing. Like you were saying with fraud. When someone I’ve heard these, these calls, that’ll happen to people where it’s their their mom’s voice, you know, saying, I’ve been kidnaped, you need to send $1 million. Those are the kinds of things you’re talking about regarding fraud, right?

Dr. Taylor Sullivan: [00:48:26] Yeah. And and, you know, this gets into morality and and what makes something ethical and unethical. A lot of that and many definitions of ethics comes down to intent and motive. Me using it to write something for work I don’t have, like, you know, malicious motives there. I’m just trying to make my life easier and get to an end point faster than I would have been able to get on my own. Now, if I’m using it to do do ill or have ill will and befall harm on someone, well, that’s a little bit of a different story. So maybe we view it as a.

Speaker3: [00:49:12] Weapon.

Dr. Taylor Sullivan: [00:49:13] And in the right hands it’s safe. If in the wrong hands it’s not.

Sharon Cline: [00:49:18] But it’s in the hands of everyone right now, right?

Dr. Taylor Sullivan: [00:49:20] Yes. Well, not everyone has adopted it. Not everyone has opened it. I did a quick poll of about 20 to 25 friends, and most are not using it regularly. Some have never used it at all. And you know, going back to this being like the internet, you’re exactly right. It’s not going anywhere. So my recommendation to these people is just try using it for something like log in, create an account, just play with it, see what it can do. And and just kind of have your experience unfold with it a little bit. If you use it and you don’t find it helpful like don’t write it off, try it for something else. Eventually you know, you’ll you’ll stumble upon a use that’s really helpful. And actually that, I think is how I ended up here, is we have a mutual friend, and I was helping her think through how she might tweak her resume and cover letter for certain roles. And I was like, well, duh. Feed the job description to ChatGPT and and then feed it your resume and then tell it to adjust your resume to better align with the job description. And she was like, well, it can do that.

Speaker3: [00:50:34] I’m like, well, I don’t.

Dr. Taylor Sullivan: [00:50:35] Know, try it. And we did. And we sat there and did it together and it did a great job of that. And there’s a lot of people writing about how it can help with job search, and that’s a lot of people are experiencing unemployment right now and are kind of getting a little bit of fatigue being in the market, applying to so many roles, and it can really help take away some of that anguish.

Sharon Cline: [00:51:02] So if someone is listening now who doesn’t know very much about ChatGPT, where would you recommend they start?

Dr. Taylor Sullivan: [00:51:09] So I would go Google OpenAI ChatGPT the way ChatGPT will work. There’s also an app in the App store, ChatGPT you can download it and you can log in with Google or other ways, set up an account, just start playing with it, ask it some questions. I remember one of the earliest questions I asked it because, you know, last time this year we’re approaching Christmas. What should I get my four year old for Christmas? And, you know, ask me some questions. Like what? What do they like? And I was like, music. And they’re like, okay, these types of instruments are appropriate for a four year old. And it was really good. And I’m like.

Speaker3: [00:51:48] Wait, whoa, this is.

Dr. Taylor Sullivan: [00:51:49] Great drums.

Speaker3: [00:51:52] Is that great though? Well, that’s I’m just kidding.

Dr. Taylor Sullivan: [00:51:57] We do have drums and their.

Sharon Cline: [00:52:00] Drums are amazing. I’m a drummer fan.

Speaker3: [00:52:02] Yeah.

Sharon Cline: [00:52:02] Well, that’s so interesting because the way you approach it is just like to have fun. Yeah. Just play. Yeah.

Dr. Taylor Sullivan: [00:52:09] And you don’t have to do it for like high stakes things like have low expectations, have, you know, go in with a curiosity. So and like the meal planning one, I just was thinking like what are the tasks I hate the most? And like if I really wanted to have like the highest impact on my like mental health, what’s the worst thing? So it’s for me it’s meal planning and cooking, but so I’m gonna start there and then it’s every day as I run into a problem. Like if I find myself thinking or like, struggling through a problem for more than five minutes now, I’m like, okay, duh, I’m going to go ask ChatGPT. And, you know, I’m thinking through how I’m going to present it and what I’m going to have it do to best help me. But I don’t struggle too long without giving it a shot.

Sharon Cline: [00:53:02] I’m thinking about how I use YouTube University to help me with lots of things, like something that’s broken and I’ll try to fix it myself, as opposed to hiring someone to do it, which sometimes works and sometimes doesn’t. But I’m imagining I could use this in the same way.

Speaker3: [00:53:20] Yeah, like say.

Dr. Taylor Sullivan: [00:53:21] You have a problem with your computer. You could say, you know, you’re an IT specialist and you need to help a customer troubleshoot an issue. Here are the things that are going on. Provide a list of steps that the user would need to take to troubleshoot the issue. Done. One second later you have some instructions.

Sharon Cline: [00:53:40] Just the speed of everything.

Speaker3: [00:53:42] Too, I know.

Dr. Taylor Sullivan: [00:53:43] And it’s getting faster and faster. It. Well. Caveat. Every now and then the OpenAI website goes down or is just unavailable. And I can’t tell you, I get this like this need this, need to use it. And I’m like, well, how am I going to work today with with this? And then I remember like, hey, it wasn’t so long ago when you didn’t have this and you had to, like, actually use your brain for these things. But but that’s I mean, that in itself is kind of remarkable that it creates like a delay in my productivity when it’s not available.

Sharon Cline: [00:54:22] So recently I upgraded my phone because my other phone was dying and it wouldn’t stay on. It would be on for a second and then would shut down. So I was trying to log in to work and my my VPN wasn’t able to. The new phone hadn’t been switched over, and the stress level that I was under, it took about an hour for me to get everything up to speed, from old phone to new phone, because I kept having to restart. But it really highlighted to me how even just logging into work and having passwords for any of my anything was on my phone, and that the minute my phone wasn’t working right, I actually was like, what do I need to do? I need to fix this today this minute and panicked, kind of panicked.

Speaker3: [00:55:01] Yeah.

Dr. Taylor Sullivan: [00:55:02] I will say I’m not to the point of panicking without it, but I am to the point where I will restructure my day and like, find something else to do because I know I want to use it so badly for whatever the other task was. So I, you know. I will put things off until it’s available and pick up something else that I don’t need it for instead.

Sharon Cline: [00:55:26] My goodness. I have to say I have not used it other than to just play around. I did ask it once, what’s the what’s the best way to become a successful voiceover artist? Since that’s what?

Speaker3: [00:55:39] Is it helpful?

Sharon Cline: [00:55:40] It was. But what’s nice is I actually was doing those things like, you know, school has taught just in the industry, there are certain things that are pretty standard for people to become successful. And so I was really happy to see, well, there’s no out of the box, something that I never would have thought of. I’m like, well, I’m doing everything I can then, so that’s good to know. It was reassuring.

Dr. Taylor Sullivan: [00:55:57] Yeah. Oh, nothing. Nothing is greater when you ask it some things and it tells you some stuff that you already know. I use it a lot to write, like job aids, things that would have taken me forever because I just couldn’t get the words right. Or, you know, I was wordsmithing them to death because I can read it and know whether it’s right or not. But if, for instance, I want to, I don’t know, train someone how to conduct a job interview, like I could write instructions or I could have it write instructions, and then I make sure that they’re right.

Sharon Cline: [00:56:37] It’s a lot.

Speaker3: [00:56:38] Yeah.

Dr. Taylor Sullivan: [00:56:39] Yeah. And I always, I always think like, wow, I have really I really have an appetite for this. And I’ve really embraced it. And like I think it’s so cool. But there is always that burning like, is this, is this right. Like, are there risks here that I just don’t know about? And I’m sure there are. I have chosen to take a really optimistic stance on this technology and really embrace it and be open to it, because I know that our future is it’s not going away and it’s not getting less, it’s getting more. But there is that kind of nagging like little, you know, devil on my shoulder that’s like, are you doing the right thing?

Speaker3: [00:57:21] Well, I think the.

Sharon Cline: [00:57:22] Same thing about social media, because, you know, obviously there’s a whole generation of people who have grown up with it, but I didn’t. And so is there a downside to growing up with social media constantly and being in touch with people constantly? When I was younger, you know, you were home, when you were home, you either had a phone call or you were home. You know, it wasn’t like you were constantly being bombarded with images and thoughts and words from other people and energy from other people. And there’s something kind of peaceful about having a downtime that I chose, I guess.

Dr. Taylor Sullivan: [00:57:55] And we knew our neighbors and we we had we had a community that was actual physical and closer proximity. And I think that’s one of the reasons we’re kind of seeing the death of the, of the concept of a neighborhood because people are finding neighbors online. And I also think that has a lot to do with some of the political polarization we’re thinking we’re seeing, because it used to be that you had to get along with your neighbors, you know, you figure it out, you find some middle ground. But now because.

Sharon Cline: [00:58:26] You help each other.

Dr. Taylor Sullivan: [00:58:26] Yeah, you help each other. But also, like if you and your neighbor have vehemently different political views, you have to figure out a way to be civil and talk about it. Whereas now you can make your own neighbors and they can all have the exact same beliefs as you, and you are in an echo chamber, and you’re never confronted with the need to be civil with people that have really different beliefs from you. So that’s another story for another day.

Sharon Cline: [00:58:49] Yeah it is, but but important.

Speaker3: [00:58:52] Yeah.

Sharon Cline: [00:58:52] An interesting because like you said, it’s moving so fast and we don’t know the impacts of a thousand different things. I don’t know the impact of any of the things that I’m like even fearless formula. So happy to do this but hope it lands where it’s supposed to. But I don’t know the impact long term of anything like that. Yeah, my brain does not work that way.

Dr. Taylor Sullivan: [00:59:09] Well, I feel like that’s a hard way for a brain to work and that’s a big burden. So, you know, I just try to use my best judgment with, with these kind of things. But I’m sure we’re all making mistakes and we’re all doing some things right. And you know, that whole quote about like, sometimes it’s not the destination, it’s the journey.

Speaker3: [00:59:31] Like, none of us know the destination.

Dr. Taylor Sullivan: [00:59:32] And it’s probably really scary and really exciting. Who knows. But, you know, we just.

Speaker3: [00:59:37] Have you.

Sharon Cline: [00:59:39] Have you ever asked ChatGPT what the downside is to ChatGPT?

Dr. Taylor Sullivan: [00:59:43] Yes. Well, I actually I was doing some prep work for, for this and I was asking him about like, what are your limitations? And yes, I do speak to it like a person. I’ll tell it. Thank you. And please, this is kind of like for folks that use it, if I like, share my prompts or my output with someone and they can see they’re like, oh.

Speaker3: [01:00:05] I always say please to chat too.

Dr. Taylor Sullivan: [01:00:07] I’m glad to see that other people.

Speaker3: [01:00:08] Do that.

Dr. Taylor Sullivan: [01:00:10] Anyway, so I don’t.

Speaker3: [01:00:12] Even remember what we’re talking about.

Sharon Cline: [01:00:13] Like, do you ever ask ChatGPT like where where is the downside of having you in my life? Or I.

Dr. Taylor Sullivan: [01:00:18] Do? Well, also, like, you know, in the assessment industry, the first thing you’re worried about is people cheating with it. And I’ve now had this like existential question like, is it ever cheating if you use it like, I don’t know, I mean, if this is always going to be around and if somebody’s going to be able to use this on the job, is using it for this test cheating, I my head goes to these places and I’ve kind of like drawn a semi-artificial line, like if they’re using it to completely misrepresent their skills and abilities and like there is no shred of truth, then. Yes. But at the same time, then we probably need to build better tests that are less susceptible to a non proficient person being able to fake proficiency. Like maybe we just need to try harder and make things less fake able.

Sharon Cline: [01:01:12] I agree with that. I’m thinking how much I use Google for everything. Like I can’t think of this author. You know, they wrote this book that was about this or that. Let me look it up. So is it. Does it mean that I don’t have that knowledge in my head? Does it mean that I’m not smart? It just means I can’t remember at this moment, or what was the name of that character? Or, you know, I get curious about a thousand things. My brain doesn’t stop. So I look up things all the time.

Dr. Taylor Sullivan: [01:01:37] But this goes to what we were saying, though. What you’re good at is knowing what questions to ask, and for knowing that there is an answer and how to instruct something to get it. So when you’re asking Google a question, it’s not like you’re just showing up and staring at Google and waiting for an answer to magically appear. You are still using your brain and your knowledge to know that an answer is there and there is a solution, right? You just need to get to it.

Speaker3: [01:02:06] And it’s not.

Sharon Cline: [01:02:06] Cheating. It’s not a reflection of my intelligence or whichever way you want to phrase that. Um.

Dr. Taylor Sullivan: [01:02:15] I always say like it’s a tool. Yeah, it’s a tool. And, you know, there’s some things that for every, every job, there’s going to be some neat things that you need to know and not have to go to Google for. Like if you were at a networking event and you had to be like, oh yeah, let me answer that question. Hold on, hold on. And, you know, you pulled out your phone to answer like a really basic question about voice overs or something like that. Like not good. But for the most part, we’re not in a lot of those settings where your knowledge needs to be just like right there. I mean, some jobs are like, I certainly would want like a foreign diplomat to have a general knowledge of the world and geopolitical things and not have to pull out their phone to answer a question about some major political thing. So and my husband’s a lobbyist. So we talk about this a lot and he just retains information like it’s crazy. And but I get it. He needs that. He needs to be able to on the spot, you know, roll something off in a in a face to face setting. Um, and so we found that ChatGPT is not going to help in situations where you’re in a meeting and you need to. Refer to something or you need to create on the spot. But you’re right, maybe that will make more face to face interactions though. I feel like the trends kind of in the opposite with remote and distributed work.

Sharon Cline: [01:03:35] Exactly. I was thinking the same thing, like we used to be in offices all the time, and now we’re not more and more. So how how much will we even know? Well, I was thinking a political speech, right? You can’t fake having seen it yourself, right? Someone speaking, it’s not going to be a deep fake.

Dr. Taylor Sullivan: [01:03:53] They probably use ChatGPT did write the speech though.

Sharon Cline: [01:03:57] Right? Right, but they really said it. It’s not someone presenting me, saying something I would never have said.

Speaker3: [01:04:05] Right.

Sharon Cline: [01:04:06] So that will be considered. Um. And the truth, I guess a true experience, a true true words I was there this group.

Dr. Taylor Sullivan: [01:04:14] Like original.

Speaker3: [01:04:15] Content, original.

Sharon Cline: [01:04:16] Original content that you can verify.

Dr. Taylor Sullivan: [01:04:20] Maybe unless deepfakes get really good. But I think the two that’ll be, you know, maybe there’s going to be some space for like, third party verification companies that, you know, their one job is to detect fake from real or to like watermark or certify that things are real.

Sharon Cline: [01:04:38] This is the last question I have for you, because I know we’ve gone over a little bit, but I really appreciate you spending this time with me because, again, I’m trying to catch up and I’m not very articulate this way. So I’m like, I struggle, you know, and I appreciate you being so patient with me as I ask you a bunch of questions.

Speaker3: [01:04:51] Now, like I said, I.

Dr. Taylor Sullivan: [01:04:52] Talk about this stuff all day. And, you know, I again, I’m not an expert in the technology itself, but you.

Speaker3: [01:04:57] Sound like you, I really.

Dr. Taylor Sullivan: [01:04:58] Have. Thank you. Fake it till it matters. Chatty is actually saying all of this right now.

Speaker3: [01:05:04] Yeah.

Sharon Cline: [01:05:04] Really? I will never.

Speaker3: [01:05:06] Tell a deep fake.

Sharon Cline: [01:05:07] I’ll never tell. No. My question for you is, in terms of relationships, how does ChatGPT affect loneliness?

Speaker3: [01:05:21] I don’t.

Dr. Taylor Sullivan: [01:05:23] Well, one quick funny story, and then maybe I’ll try to answer for real. Um, one of the first things that my husband used it for was to write me an email inviting me to go on a date, but it was like this. Absurd. He gave an instructions to frame it in, like, an absurd way. And so it was like, Madame.

Speaker3: [01:05:47] I request the honor of.

Dr. Taylor Sullivan: [01:05:49] Your presence on our back porch tonight to watch an episode of the first 48. It was like this. Really? Like crazy just asking me to go watch TV downstairs. So that was funny. Um, so I think that was a plus. A plus in our relationship was that he used it in a creative way to make me laugh.

Speaker3: [01:06:10] Um.

Sharon Cline: [01:06:12] So a good side, like a but a human side, too, because he used it to make you laugh and like, you obviously knew it wasn’t real or whatever. Yeah.

Speaker3: [01:06:19] That’s cool.

Dr. Taylor Sullivan: [01:06:19] Yeah. Um.

Speaker3: [01:06:22] I think in some.

Dr. Taylor Sullivan: [01:06:23] Ways it could help with addressing loneliness. I mean, it makes me think of that movie her where Scarlett Johansson. Yeah, exactly. I mean, I think that this will take some humanistic traits and make them accessible to people, so it may make them feel like they are less lonely. But at the end of the day, it’s a large language model. It’s not a human. Maybe having so much access to information at your fingertips might help with connectedness. Just being able to learn something quickly or get certain kinds of information quickly may help people feel less isolated. If if they don’t know something, they can find out. And so maybe just having access to information could help with that. But yeah, I mean, you know, that emotional intelligence, social connection, empathy, actual communication, non-verbals that’s obviously not going to be there today. Maybe it will be in the future.

Sharon Cline: [01:07:32] We just don’t know.

Speaker3: [01:07:33] We don’t.

Sharon Cline: [01:07:34] We’re living it as we speak.

Speaker3: [01:07:36] Yes.

Dr. Taylor Sullivan: [01:07:37] It’s I mean, it’s an exciting time. It’s an exciting time to be alive. It’s been really fun to watch this roll out. So obviously my eyes every day are focused on the software engineering industry, and it’s kind of hitting it in waves, but it’s changing everything. So it’s just some companies are changing faster than others.

Sharon Cline: [01:08:05] So, Dr. Taylor Sullivan, how could someone get in touch with you? If they would like to know more about what we talked about or anything that you’re doing in your business world?

Speaker3: [01:08:14] Yeah.

Dr. Taylor Sullivan: [01:08:15] Well, you can email me at Taylor Sullivan at codility. Codility.com.

Sharon Cline: [01:08:22] Excellent. Thank you.

Speaker3: [01:08:24] Yeah. It’s my.

Sharon Cline: [01:08:25] Pleasure. This has been very, very interesting for me. And I was actually going to see if maybe in six months, if you would be willing to come back and we can speak about this again and just see what has changed.

Speaker3: [01:08:37] Yeah.

Dr. Taylor Sullivan: [01:08:37] I’d be happy to. I’ll send my deepfake next time.

Sharon Cline: [01:08:41] I’ll send mine.

Dr. Taylor Sullivan: [01:08:42] Perfect. We can go get it. We can go get a glass of wine instead.

Sharon Cline: [01:08:49] Sorry. That’s funny. And kind of sad, but true.

Speaker3: [01:08:52] Who knows what will be.

Dr. Taylor Sullivan: [01:08:53] Or that’s the most exciting thing ever. Like, I would love to imagine a day when I can just sit on my couch and, like, just chill and my house is doing everything for me. My job is covered. My kids are somehow cared for and entertained.

Speaker3: [01:09:07] Cancer has been cured.

Dr. Taylor Sullivan: [01:09:09] Yeah, yeah, yeah. Maybe that’s where we’re going. I like to tell myself that.

Speaker3: [01:09:13] I believe.

Sharon Cline: [01:09:14] That too. And I like that you talk about a positive spin here, because in my mind, it’s. It’s like this world that seems scary. Not. I don’t know if scary is the right word. Unfamiliar. I don’t even know what this is going to do. I always think dark, like, oh no, but you’re talking about something as being really positive and helpful and encouraging you to make different connections in different ways, whether it’s in your business or interpersonally with your children. I love the idea of that, where you’re using it for something good. Super power for good.

Speaker3: [01:09:45] Yeah.

Dr. Taylor Sullivan: [01:09:46] Well, I mean, psychology tells us that unfamiliar things are scary usually, and the best way to deal with that is to confront it and become familiar so that, you know, my advice stands download it. Just try it.

Sharon Cline: [01:10:00] See what happens. Yeah. Make some dinner with five ingredients.

Speaker3: [01:10:03] Yeah, I probably should.

Dr. Taylor Sullivan: [01:10:05] Actually make.

Speaker3: [01:10:06] Something.

Sharon Cline: [01:10:06] I’m going to try that actually I’m going to I’ll text you and let you know how it goes. Yeah.

Dr. Taylor Sullivan: [01:10:10] Great. No that’s one of my favorite things. Anytime I like teach someone how to use it, I always am like, send me your output.

Speaker3: [01:10:16] It’s like.

Dr. Taylor Sullivan: [01:10:17] God.

Speaker3: [01:10:18] I’m such a dork.

Sharon Cline: [01:10:20] No, you’re amazing. And I really appreciate the insight. I never would have been able to understand everything that you spoke to me about by just reading it, or even having ChatGPT tell me. So. Thank you for your presence today in the studio and helping me to understand what this new frontier.

Speaker3: [01:10:35] Yeah. My pleasure.

Sharon Cline: [01:10:36] And come back.

Speaker3: [01:10:36] Yeah, I’ll come back.

Sharon Cline: [01:10:38] Okay. Thank you. Thank you all for listening to Fearless Formula on Business RadioX. And this is Sharon Cline again, reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

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