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Trip Jobe, Rand Inc.

June 23, 2020 by John Ray

Trip Jobe
North Fulton Business Radio
Trip Jobe, Rand Inc.
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Trip Jobe

Trip Jobe, Rand Inc. (North Fulton Business Radio, Episode 246)

Trip Jobe of Rand Inc. speaks with host John Ray on how to prioritize marketing spending, marketing metrics, omni-channel marketing and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Trip Jobe, CEO, Rand Inc.

Trip is the CEO of Rand Inc., a strategic marketing, analytics and measurement firm. Prior to joining Rand, Trip had a 20+year history leading brands and sales teams as VP Marketing, Neenah Paper and Kimberly-Clark and Director of Sales and Marketing at Oldcastle.

Having sat in both sales and marketing leadership roles for large and small firms, Trip is an ambassador for driving sales and marketing alignment to fuel growth. He’s also a firm believer in giving back and has been a mentor for YearUp, board member at the BMA and is a decades long basketball and baseball coach in Roswell. He welcomes you to reach out to him at tjobe@randinc.cc or connect on Linkedin.

To Connect With Trip:

Company website

LinkedIn URL: https://www.linkedin.com/in/tripjobe/

Questions/Topics Discussed in this Show

  • In today’s business environment – what’s the one place I should spend on marketing?
  • How should I think about marketing my business?
  • What is the most important marketing metric(s)?
  • I hear omni-channel marketing a lot, what is that?
  • How much should I spend on web adwords?
  • What’s the latest and greatest social media for me to market on? Tik Tok?
  • I don’t have time to develop a marketing strategy, can I just experiment?
  • I’m a B2B brand, why do I need marketing?

 

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: B2B marketing, John Ray, marketing, marketing metrics, marketing strategy, North Fulton Business Radio, omni-channel marketing, Rand Inc., Tik Tok, Trip Jobe

Jeremy Heilpern with Ammunition

June 23, 2020 by angishields

Jeremy-Heilpern-with-Ammunition
Atlanta Business Radio
Jeremy Heilpern with Ammunition
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Jeremy-Heilpern-with-AmmunitionJeremy Heilpern has been working in advertising since he was 12 years old when he founded his first digital agency. At 14 he went to college at the Art Institute of Atlanta, graduating with a BFA before he was 18 years old.

After graduating, Jeremy cut his teeth consulting with a number of shops in Atlanta, including LBi, Moxie, and MacQuarium.

He eventually settled down at The Morrison Agency, where he was hired to lead the 30-year-old shop in its quest to become a hybrid digital agency.

Along the way, he worked his way from a director to the c-suite, before taking over as president of the agency before he was 28 years old. During his leadership, the agency nearly doubled in size, added a robust technology development practice, re-launched its media department, and built a proficiency around CRM-based digital communication.

In November of 2017, Jeremy resigned from his post to launch Ammunition, a full-service digital agency that partners with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between.

In less than two years, Ammunition has grown into a 15 person shop with $8M+ in billings, and clients that include Mitsubishi Electric, Panasonic, Samsung’s Dacor, Eaton, Royal Building Products, Honeywell, Reliance Worldwide Corporation, and Katerra, among others.

He’s been awarded a WM. E. Surgner Excellence Award from the AAAA’s as well as a long list of industry awards, including AIMA’s 2018 Rising Star award.

Connect with Jeremy on LinkedIn and Twitter.

What You’ll Learn in This Episode

  • When Jeremy decided to start your own advertising agency
  • What makes Ammunition different from other advertising agencies?
  • What Jeremy considers critical to your agencies successful in its first 3 years
  • The biggest obstacle Jeremy has faced since founding his own firm
  • Jeremy’s take on the current state of advertising, and where he sees the industry heading
  • The next step in growing Ammunition
  • Advice do you have for other founders or agency owners

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Tagged With: advertising, Entrepreneurship, marketing

MARKETING MATTERS WITH RYAN SAUERS: Grant Brondyke with Presidential Relocation Services and Darrell Watson with State Farm Insurance

June 11, 2020 by Mike

Gwinnett Studio
Gwinnett Studio
MARKETING MATTERS WITH RYAN SAUERS: Grant Brondyke with Presidential Relocation Services and Darrell Watson with State Farm Insurance
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Jane Bishop, Grant Brondyke, Darrell Watson and Ryan Sauers (socially distancing)

Grant Brondyke/Presidential Relocation Services

Presidential Relocation Services is a full service moving company with a mission of treating people right and offering the best service in their industry. They strive to put people above profits.

 


Darrell Watson/State Farm Insurance

It is Darrell’s goal as a State Farm Insurance agent to assist all of his customers to develop and maintain a Planned Protection Portfolio (i.e. auto, home, life/long term care, asset, health, finance and final wish protection).

Prior to becoming a State Farm agent, Darrell was a pastor for 28 years and is currently the interim pastor at FBC Tucker. He is a 2014 Texas Ironman having competed and completed all four triathlon distances in 2014 (sprint, Olympic, 70.3 and full ironmen, 140.6).

Jane Bishop/Take the Next Step

Jane Bishop, is CEO of Take the Next Step which emerged out of her passion to help others “go for their It.” She helps small business owners and entrepreneurs strengthen and align with their inner core for success by using her coaching and training skills. When you work with Jane you will experience accomplishing your “it” and be a greater influence to those around you. Jane uses her E4U system to help clients get to the core faster to create and execute a plan for effectiveness. Jane is also a professional speaker and published author. Curious? Reach out and book a complimentary session and see where that leads.

Ryan Sauers/President of Sauers Consulting Strategies

Ryan T. Sauers has spent 25 years leading and/or consulting with visual communications and marketing related organizations. Ryan is President/Owner of the consulting firm, Sauers Consulting Strategies; Our Town Gwinnett Magazine (2 monthly magazines); and its parent company End Resultz Media.

Key areas of focus of the consulting firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of  Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership, marketing, and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner.

Ryan is working on his Doctoral degree in Organizational Leadership and is host of the radio show Marketing Matters. Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You?   More info at: RyanSauers.com or OurTownGwinnett.com.

Show Overview

Marketing Matters with Ryan Sauers is a radio show presented by Air Filter Sales and Service. The show discusses topics as they relate to marketing, communications, sales, customer service, leadership and more. Host Ryan Sauers, a best-selling author and national speaker, discusses how these topics play a role in every aspect of our lives. Each episode shares tangible nuggets of information that listeners can easily understand and apply to their everyday life, whether personal or business. The show challenges listeners’ current state of thinking so they can grow to new heights and see new opportunities in business or life: which is rapidly changing, multi-generational, and noisy in nature.

Tagged With: air filter sales and service, Branding, branding tips, business advice, business podcast, business radio, Business RadioX, business tips, darrell watson, Grant Brondyke, gwinnett sales consulting, jane bishop, marketing, Marketing Matters, marketing matters podcast, marketing matters radio, marketing matters with ryan sauers, marketing podcast, marketing tips, Presidential Relocation Services, Radiox, Ryan Sauers, sales consulting, sauers consulting, Selling, State Farm Insurance

Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin Group

June 8, 2020 by John Ray

marketing in a covid-19 environment
North Fulton Business Radio
Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin Group
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marketing in a covid-19 environment

Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin Group (North Fulton Business Radio, Episode 239)

Bonnie Mauldin of The Mauldin Group joined the show to discuss marketing in a Covid-19 environment, starting a successful advertising program, developing and nurturing leads, and much more. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Bonnie Mauldin, The Mauldin Group

marketing in a covid-19 environment
Bonnie Mauldin, The Mauldin Group

Bonnie Mauldin is the Founder and CEO of The Mauldin Group.

The Mauldin Group is a professional web design and digital marketing agency, that specializes in branding and lead generation for small business. The goal of The Mauldin Group is to offer small to mid-sized corporations creative, results-driven, lead generation and branding solutions.

Since its founding, The Mauldin Group has continued to grow, establishing itself as not just a leader in the Atlanta market but as an international company. Through Bonnie’s revolutionary internet marketing practices and savvy networking skills, TMG has grown to a team of twelve.

Bonnie was named a Business Person of Excellence by the Greater North Fulton Chamber of Commerce in 2019. The Mauldin Group is the proud recipient of the Forsyth Chamber of Commerce Business of The Year Award, Best of Atlanta by the AJC, and ranked as one of the Top 10 SEO Agencies in Atlanta by Expertise.com.

To find out more on The Mauldin Group, go to their website or call 678-846-2306.

Questions and Topics in this Interview:

  • Overview of the Mauldin Group
  • Marketing in a Covid-19 Environment
  • The difference between marketing and advertising
  • Crucial steps in connecting with a new lead
  • Enhancing the connection with new leads
  • Starting an advertising program
  • Planning an advertising program
  • What to do if an advertising program is not producing enough leads

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: advertising, advertising program, Bonnie Mauldin, connecting with a new lead, digital advertising, digital marketing, John Ray, leads, marketing, marketing in a Covid-19 environment, new leads, North Fulton Business Radio, nuturing leads, The Mauldin Group

Whitney Bennett with CallRail

June 2, 2020 by angishields

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Atlanta Business Radio
Whitney Bennett with CallRail
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Whitney-Bennett-CallRailWhitney Bennett is the VP of Talent & Culture at CallRail.

With a decade of experience in Human Resources and a specialty in rapidly growing SaaS start-ups, Whitney expertly balances the needs of employees with the needs of the business. She is passionate about fostering a culture where people are excited about the work they do and the team they’re working with.

Whitney is an Atlanta native that spends her free time with her husband, 3 children, and dog, Bacon. She enjoys true-crime podcasts, live music, good coffee, and a sarcastic sense of humor.

Connect with Whitney on LinkedIn and follow CallRail on Facebook and Twitter.

What You’ll Learn in This Episode

  • CallRail has recently been recognized as a top workplace by the Atlanta Journal-Constitution and Forbes. Find out how CallRail is creating an inspiring place to work for their employees
  • The types of initiatives that have impacted CallRail’s culture the most
  • How CallRail’s culture impacts the Atlanta community holistically
  • The year ahead for CallRail

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Tagged With: analytics, attribution, marketing

Mike Neumeier with Arketi Group

June 1, 2020 by angishields

Arketi-Group-logo
Atlanta Business Radio
Mike Neumeier with Arketi Group
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Mike-Neumeier-Arketi-GroupMike Neumeier, APR, is CEO of Arketi Group, a public relations and digital marketing agency serving a wide range of B2B technology clients that include well-known brands as well as up-and-coming tech challengers. Under Mike’s leadership, Atlanta-based Arketi, which he co-founded, helps these companies apply intelligent strategy, messaging, PR, and digital marketing to generate revenue and accelerate growth. The firm’s track record prompted the TechnologyAssociation of Georgia (TAG) to name Arketi Group its DigitalMarketing Agency of the Year. The agency has also been repeatedly recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and is a fixture on the “ChiefMarketer 200” list.

For the past 25 years, Mike has pushed the limits of B2B marketing – inciting clients and colleagues to challenge, innovate, and drive for measurable results. Named PRSA’s Technology PR Professional of the Year in 2013, Mike counsels clients on smart strategies that get their message across to markets and media influencers. He has an enviable track record of creating and executing communication plans that help clients build the bottom line. In 2019 he was inducted into the PRSA Georgia The Order of the Phoenix and the Georgia PRSAHall of Fame.

Mike serves on several boards, including FinTech Atlanta, TAG, TAG’s executive committee, and the Advisory Council of the College of Charleston Department of Communication. He is past chair of PRSA’sCounselors Academy, past president of the Georgia PRSA chapter, past chair of the University of Florida’s Public Relations Advisory Board, a founding member of the National Advisory Board for Kennesaw State University’s Department ofCommunication, a founding member of the Atlanta PR Interfaith PrayerBreakfast, and executive committee member of HealthMPowers’Board of Directors. A 2010 inductee of the National PRSSA Hall of Famer, Mike graduated from the University of Florida with a Bachelor of Science degree in public relations.

Connect with Mike on LinkedIn and follow Arketi Group on Facebook and Twitter.

What You’ll Learn in This Episode

  • How communications professionals can get involved in developing recovery readiness strategies their organizations will need in the coming weeks.
  • The four critical areas that communications professionals need to be thinking about – and leading discussions about within their organization.
  • 4 I’s: INSIGHTS, INTERNAL, IN MARKET, IMPACT (I’ve included an attachment on this too.)
  • How HR and communications leaders should work together to put in place a successful return-to-work framework.

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

 

Tagged With: business consulting, communications, marketing

GWBC Radio: Robyn Davis with Global Eventures

May 4, 2020 by angishields

Global-Eventures-Feature
GWBC Radio
GWBC Radio: Robyn Davis with Global Eventures
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Roby-Davis-Global-EventuresFrom Florida to Bangkok and TONS in between . . . Robyn Davis, CEO of Global Eventures,  has planned countless successful meetings and incentive trips for various corporate industries since 2002.

In addition, she offers complimentary vacation planning services for her leisure clients. She is known for her tireless work ethic, drive to exceed her customers’ expectations and attention to all the details. Her philosophy is that there is always a solution and the easy way is not always the best way.

As a senior third party planner, Robyn has managed meetings and incentive trips for Fortune 500 companies in a wide array of industries, such as automotive, financial, insurance, pharmaceutical, technology, service industries and more, for almost two decades. Some of her incentive programs have been recognized by the Society for Incentive Travel Excellence (SITE) and the Incentive Marketing Association (IMA).

Robyn is a Certified Incentive Travel Professional (CITP) who coaches companies regarding best incentive practices for both dealers / customers and internal employees. Creating incentives that work is her expertise!

As a mom to two beautiful children, it is Robyn’s goal to teach that with hard work, strong ethics and passion for what you do, anything is possible! As Walt Disney said, “If you can dream it, you can do it!”

Connect with Robyn on LinkedIn and Facebook.

Show Transcript

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:16] Lee Kantor here. Another episode of GWBC Radio’s Open for Business. And this is going to be a fun one. I have with me today Robyn Davis. And she is with Global Eventures. Welcome.

Robyn Davis: [00:00:31] Thank you so much. I really appreciate being on the show today.

Lee Kantor: [00:00:35] Well, Robyn, before we get too far into things, tell us about Global Eventures. How are you serving folks?

Robyn Davis: [00:00:42] Sure. Global Eventures is a full-service corporate meetings and incentives planning agency. We do everything from inception to operation, hotel contracting, all of the logistics for a meeting or incentive trip worldwide. We staff it, we operate it, and we make our clients look fantastic. And we also allow our clients the time to work on the nitty gritty and the guts of the meeting while we do all the logistics. And then, in addition to that, we have a second side to our business where we offer a complimentary vacation planning services for individuals and families.

Lee Kantor: [00:01:26] And that’s kind of an add-on value add for the people that you work with to offer to their employees and their people that are important to them?

Robyn Davis: [00:01:34] For anybody. So, that example would be, on one side, if we were doing an incentive trip for a company, if all of those winners wanted to extend, say, the incentive trip is in Europe, and they’d like to go visit other areas of Europe besides where the trip is going, we can assist with that, and that’s complimentary to them, or it doesn’t have to be involved with a corporation at all. It could be just the family that wants to go on a vacation.

Lee Kantor: [00:02:04] Oh, wow! So, you’re B2B and B2C, kind Kind of?

Robyn Davis: [00:02:09] We are. We’re all things travel.

Lee Kantor: [00:02:12] Now that we’re going through this tough time with the coronavirus, I’m sure that’s impacted your business in terms of lots and lots of people aren’t traveling as much. But on the flip side, I would imagine there’s a lot of opportunity because prices probably can’t get any much lower for travel today.

Robyn Davis: [00:02:30] Yeah, it’s definitely been interesting. I was in this business through 9/11, and the most recent reports that I saw is that our industry has been impacted eight times more than 9/11 if that tells you anything with the coronavirus. Currently, we have really just been assisting our clients with their cancellations. Some have been because they wanted to cancel. Most have been has their trips have been canceled on them with all the restrictions and the cruise line shutting down and whatnot. And one thing that I built Global Eventures on was ethics and the notion that our clients are more important to us than our P&L statements. So, we have been working tirelessly to assist all of our clients to make the outcome the best for them, knowing that our clients are struggling financially in their lives as well, and they had a lot of money tied up into these trips. So, we have been basically working for free because it’s important to us that our clients come first.

Robyn Davis: [00:03:40] And our hope is, is that when all of this is over and people are ready to travel again, they will come back to us because we did the right thing and we were there for them. And we we were the ones that were waiting on the phone for hours. I literally sat on the phone two and a half hours waiting for a travel operator to assist me with a client yesterday. So, yes, there are definitely deals out there. I don’t know that they’re as prevalent yet because most of our travel operators are also trying to figure things out right now. But I estimate that when the industry does start to turn around on the leisure side that the deals will be there.

Robyn Davis: [00:04:27] Now, on the flip side, with the corporate side of things, the hotels are hungry for business. So, now is definitely the time to start getting your room block contracts going. And what I didn’t mention also is that Global Eventures also does hotel contracting and site selection for free. We don’t charge for that service. And I urge any companies out there to look into the future of 2021 and 2022 or beyond to contact us right away. We have the bandwidth. We’re here for you and are ready to start negotiating and helping you find the best venue for that face-to-face meeting in the future.

Lee Kantor: [00:05:13] And that’s something, I think we all agree that when this thing passes, which we know it will, face-to-face interacting is not going anywhere. I mean, we might tolerate some of these virtual meetings, but I think humans prefer meeting face-to-face if they can.

Robyn Davis: [00:05:35] I think so. I personally have been on many of those Zoom calls, and virtual meetings, and virtual trade shows as of late. And what I’m noticing is that I’m half listening. I mean, to be completely blind, I’m doing other things. I’ve got my kids here. I’m answering emails. I’m doing so many things other than paying attention to the information that’s being presented; whereas, when you are face-to-face, you’re able to disconnect from your other life to be able to be present and really focus on the mission at hand.

Lee Kantor: [00:06:18] Right, I agree. I think that it’s kind of like what happens with social media and the media, in general, is that people are kind of maybe they’re consuming more of it, but they’re not as engaged, and they’re more distracted. Like, my kid watches a movie while on his phone with his laptop open. Like he’s not all in on one thing; where face-to-face, it kind of forces you to be all in that interaction and really get the most out of that time together rather than multitasking.

Robyn Davis: [00:06:52] Right. I totally agree. And I think that it’s important for the team aspect of companies as well. You work better as a team. It’s obvious, we know this, we start that at a very young age. My kindergartner does group projects at school. So, that team building aspect of it really is important too and it’s memorable as well. I don’t necessarily remember every Zoom meeting that I’ve been on, but I remember if I went to a hotel, and I went to a conference, all of the experiences that happened there because experience really is everything.

Lee Kantor: [00:07:31] Right, because that’s touching more of your senses simultaneously. There are smells, and sights, and sounds, and tastes; whereas, a Zoom meeting, they all kind of run together. It’s hard to remember one over another.

Robyn Davis: [00:07:45] One hundred percent.

Lee Kantor: [00:07:47] So, now, how has GWBC helped you? Have you been active in the group for very long?

Robyn Davis: [00:07:55] Well, interestingly enough, I just got my GWBC certification just as this pandemic started. So, I haven’t really had the opportunity to get as involved as I wanted to because I’m in damage control, but I really do look forward to the interaction with the other women business owners and taking full advantage of everything that it has to offer.

Lee Kantor: [00:08:23] Now, as part of your role as a travel professional, are you able to kind of, at least, have conversations with companies now? Are their heads down, they’re not even open to talking about this just yet, that this isn’t a priority right now?

Robyn Davis: [00:08:40] I really, honestly, have not reached out to companies because I think that they are also just struggling to figure things out right now. And I almost feel like it’s a disservice to try and sell my services at this point because I think people or companies are really just trying to figure out how to to keep salaries and keep employees employed. But I do want to get the message out there that I am here for all of my clients and future clients, and we will bend over backwards to do whatever we can to assist you.

Lee Kantor: [00:09:21] And then, that might be also just making them aware, like you said earlier, about these hotels are hungry for business. And if they have plans to be putting on a conference, or doing some travel, or retreats, or anything like that in the next year or two, it might be worth having a conversation just to know what’s out there and what deals can be done.

Robyn Davis: [00:09:43] Absolutely.

Lee Kantor: [00:09:45] Now, for you, tell us how you got into this line of work. What was the impetus to start Global Eventures?

Robyn Davis: [00:09:54] Sure. Well, I started my career with a fixed third party company that used to be here in Atlanta, that’s no longer here. I started there in 2002. So, like I said, right after 9/11. And I didn’t even know about this industry at the time. I had worked at a hotel at one point. I ran a youth program at one point. I’m a graduate at the University of Georgia, always been a planner. I was the one in my group of friends who always planned everything for everybody. And I worked my way up at this company and started as an account coordinator, which was great because I really learned from the bottom up. I learned about the logistics of taking care of customers, my customer service for all the attendees of meeting. I did all the the quality control of rooming lists and managed databases. So, I really got to learn the nickel side of meeting planning, and then was promoted into an account manager role.

Robyn Davis: [00:10:54] I was a certified meeting planner at one point. Long story, but I had kids. I took a small break, and it lapsed. But that’s going to come back again. And I was very involved in Meeting Planners International and different organizations. Won of few great industry awards, got the opportunity to plan corporate meetings all over the world as far as Thailand and Cambodia. And then, like I said, I took a small break, got married, had children, and realized pretty quickly that being a stay-at-home mom was not for me because I need to create. It’s actually funny because I was putting all my energies into my kids’ birthday parties and to the point where they were becoming like corporate incentive trip events and other parents were getting a little bit overwhelmed by them.

Robyn Davis: [00:11:48] So, I looked at my husband and said, “Okay, the kids are in school, I need to do something.” So, for a year, I learned the leisure side of the business by working with another travel agency that a cousin of mine who’s been a travel agent for 30 plus years was involved with. And I got to learn that as a business. After doing it for a year, I realized that with more technology and more streamlined processes that it would go a lot more smoothly. This agency was owned by women that were a little more old school in their 70s, have been doing this a very long time. Well, I bit the bullet. I started Global Eventures, and I created the technology with database management and created relationships with tons of travel suppliers and really studied up to know that side of the business.

Robyn Davis: [00:12:48] And for the first year, we focused strictly on the leisure. And then the second year, I was ready to get back into the corporate meetings and incentives and realized very quickly that I could do everything that I did for that very large third party company. I could do that on my own by using 1099s and contracts with businesses and basically just doing all the project management that I did when I was at the other company.

Lee Kantor: [00:13:15] Well, congratulations on the success that you’ve had in growing Global Eventures. And the first few years are the hardest years. And this pandemic will pass. And I’m sure that you’re going to get busy again as soon as people feel confident and safe traveling again. So, it sounds like you built a really strong foundation and infrastructure, and you have the right philosophy to run a successful business. So, hang in there.

Robyn Davis: [00:13:41] Thank you so much. We’re here when everybody’s ready. We’re not going anywhere, so-

Lee Kantor: [00:13:47] And then, what’s the-.

Robyn Davis: [00:13:47] If anybody has any need, I’m here for you.

Lee Kantor: [00:13:50] And what’s the website if people want to go and check out your website and learn more about Global Eventures?

Robyn Davis: [00:13:56] So, we actually have two. It’s www.global-eventures.com or www.gemeetingsandincentives.com.

Lee Kantor: [00:14:15] Well, Robyn, thank you so much for sharing your story today.

Robyn Davis: [00:14:19] Thank you so much for having me.

Lee Kantor: [00:14:21] All right. This is-

Robyn Davis: [00:14:21] Good luck to you.

Lee Kantor: [00:14:22] Well, thank you. This is Lee Kantor. We will see you all next time on GWBC Radio.

About Your Host

Roz-Lewis-GWBCRoz Lewis is President & CEO – Greater Women’s Business Council (GWBC®), a regional partner organization of the Women’s Business Enterprise National Council (WBENC) and a member of the WBENC Board of Directors.

Previous career roles at Delta Air Lines included Flight Attendant, In-Flight Supervisor and Program Manager, Corporate Supplier Diversity.

During her career she has received numerous awards and accolades. Most notable: Atlanta Business Chronicle’s 2018 Diversity & Inclusion award; 2017 inducted into the WBE Hall of Fame by the American Institute of Diversity and Commerce and 2010 – Women Out Front Award from Georgia Tech University.

She has written and been featured in articles on GWBC® and supplier diversity for Forbes Magazine SE, Minority Business Enterprise, The Atlanta Tribune, WE- USA, Minorities and Women in Business magazines. Her quotes are published in The Girls Guide to Building a Million Dollar Business book by Susan Wilson Solovic and Guide Coaching by Ellen M. Dotts, Monique A. Honaman and Stacy L. Sollenberger. Recently, she appeared on Atlanta Business Chronicle’s BIZ on 11Alive, WXIA to talk about the importance of mentoring for women.

In 2010, Lewis was invited to the White House for Council on Women and Girls Entrepreneur Conference for the announcement of the Small Business Administration (SBA) new Women Owned Small Business Rule approved by Congress. In 2014, she was invited to the White House to participate in sessions on small business priorities and the Affordable Care Act.

Roz Lewis received her BS degree from Florida International University, Miami, FL and has the following training/certifications: Certified Purchasing Managers (CPM); Certified Professional in Supplier Diversity (CPSD), Institute for Supply Management (ISM)of Supplier Diversity and Procurement: Diversity Leadership Academy of Atlanta (DLAA), Negotiations, Supply Management Strategies and Analytical Purchasing.

Connect with Roz on LinkedIn.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: Corporate meetings and incentives, dealers, Incentive Agency, marketing, Meeting logistics, Meeting Planner, Sales, Travel Planner

Relationship Marketing, with Mark Weiss, SendOutCards

April 25, 2020 by John Ray

Mark Weiss, SendOutCards
North Fulton Business Radio
Relationship Marketing, with Mark Weiss, SendOutCards
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Mark Weiss, SendOutCards
Mark Weiss, SendOutCards

Mark Weiss, SendOutCards (North Fulton Business Radio, Episode 222)

Mark Weiss joins “North Fulton Business Radio” to share the power of relationship marketing vs. traditional marketing, and using SendOutCards in relationship marketing.  The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Mark Weiss, SendOutCards and Owner, Renaissance Communications Group

Communication is the common thread that runs through Mark Weiss’ life. It started in High School and continued through his days at Ithaca College where he received a Bachelor of Science degree in Television-Radio Communications. Mark worked in television stations in Utica, New York and St. Petersburg, Florida directing the local newscasts and producing and directing local programming before he moved to Atlanta in 1976 to work at WTCG, Ted Turner’s Superstation.

Mark left the broadcasting industry to work for Georgia Power in 1977 for almost 20 years in the company’s Media Services organization before leaving to form The Renaissance Communications Group (TRCG) in 1996. He formed TRCG to support small and medium sized businesses to provide marketing, advertising, public relations, and website services. During that time, he was introduced to Constant Contact and became a business partner. In 2007, he was introduced to SendOutCards, which over time has become his passion.

Using SendOutCards, Mark works with businesses to help them keep the clients they worked hard to get. He does this through a process and system that enables his clients, both business and personal users, to go online via their smart phone, tablet, or computer to either use existing greeting cards in SendOutCards’ extensive online catalog or customized cards they can create to express appreciation and show gratitude. By using multiple card campaigns, Mark’s clients can easily stay top of mind with their clients throughout the years by giving tangible appreciation that their clients can touch.

Mark enjoys sharing SendOutCards with business owners and individuals to help them incorporate Relationship marketing into their business. Relationship marketing (or Capital R, small m) symbolically places the emphasis on the Relationship and not marketing. As a result, Mark’s clients create a stronger, deeper, and more loyal bond with their clients because they stay top of mind. This combination creates referrals from their customers along with incremental sales. Please visit Mark’s website at https://www.sendoutcards.com/trcg for more information and experience SendOutCards by sending a free card including postage to anyone you choose, wherever they may be!

Questions and Topics in this Interview:

  • relationship marketing
  • making personal connections
  • personal branding
  • the lower cost of relationship marketing vs. traditional marketing
  • generating referrals
  • holiday cards

Mark Weiss, SendOutCards

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: generating referrals, holiday cards, making personal connections, Mark Weiss, marketing, personal branding, relationship marketing, Renaissance Communications Group, SendOutCards, traditional marketing

Marketing & Community Relations Consultant Paige Havens

April 24, 2020 by Mike

Celebrating Powerhouse Women
Celebrating Powerhouse Women
Marketing & Community Relations Consultant Paige Havens
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Amanda Pearch and Paige Havens

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

This series is presented by C-A-B Incorporated. Since 1982, C-A-B Incorporated has been a pre-eminent leader in manufacturing and global sourcing of precision machined iron and steel products serving infrastructure, hydraulics, automotive, rail, and a variety of other industries. As a woman-owned company, C-A-B is proud to be the presenting sponsor of the “Celebrating Powerhouse Women” series, bringing focus to the many incredible women in our community making things happen.

Paige Havens/Marketing & Community Relations Consultant

Paige Havens is an independent marketing and community relations consultant that has served as a Change Agent in Gwinnett County and beyond for more than 20 years. She has tackled projects of local, regional, national and international scope. Paige is a big-picture thinker that helps guide organizations of all shapes and sizes in marketing strategy, business development, and community relations. She is a passionate philanthropist, giving of her time, talent and treasure on many fronts related to enhance the resources, amenities, and quality of life in our community.

Official Presenting Sponsor of Celebrating Powerhouse Women


Also Brought To You In Part By

Cat-Rangers

Tagged With: amanda pearch, Business RadioX, CAB Incorporated, Cat Rangers, Celebrating Powerhouse Women, community relations, marketing, McCarthy Building Services, paige havens, powerhouse women, successful women, women business leaders, women business podcast, Women Empowerment, women executives

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