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Jennifer Perry with Lone Wolf Communications and Amy Heskett & Meyghin Harringtion with Century Apartments

January 29, 2015 by Mike

Gwinnett Business Radio

Jennifer Perry with Lone Wolf Communications and Amy Heskett & Meyghin Harringtion with Century Apartments

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Mike Sammond, Megan Harrington, Jennifer Perry, Amy Heskett, Steven Julian — Mike Sammond, Meyghin Harrington, Jennifer Perry, Amy Heskett, Steven Julian

Jennifer Perry/Lone Wolf Communications

Lone Wolf Communications began as a public relations and copywriting agency in 2006. Since 2013, their focus has been entertainment publicity. They provide individual client services and consultations, as well as webinars and books for practitioners of the “Do-It-Yourself” movement.

Amy Heskett & Meyghin Harrington/First Communities/Century Apartments

The communities in the Century Collection offer luxury living apartment homes with an emphasis on resident satisfaction and strong identification through the Century brand. Headquartered in Atlanta, GA, they operate in multiple markets across the country including Florida, Georgia, North Carolina, South Carolina and Texas. Century Riverside and Century Sugarloaf are located in Lawrenceville, GA.

The Century Collection creates a convenient living experience by being located near centers of employment, shopping, transportation and entertainment. In addition, they offer a range of on-site amenities that frequently include business centers with WiFi, workout facilities, pools, and tennis courts. With an average age of less than 8 years, their communities are fresh and contemporary.

The Century staff strives to create a consistent experience of quality, value and satisfaction for their residents. Their attention to detail and quality control will offer you the carefree lifestyle you deserve!

ION Loyalty Rewards and Small Business Saturday

November 19, 2014 by angishields

Midtown Business Radio

ION Loyalty Rewards and Small Business Saturday

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ION Loyalty Rewards and Small Business Saturday

This week I got to sit down with another pair of movers and shakers in the technology and payment processing/ merchant services space in Atlanta. William Mills of William Mills Agency introduced us to Ronald Herman, founder of Sionic Mobile. We talked about the cool app the company has developed that gives merchants an elegant way to incentivize their customers to keep coming back to patronize their business. The Loyalty app is designed in such a way that as customers spend money they earn “ions” they can then redeem at any participating merchant. I also spoke with Terri Dennison, Georgia District Director of the U.S. Small Business Administration (SBA) about the upcoming Small Business Saturday and Small Business Saturday Night this coming November 29th.

The William Mills Agency has been in the Atlanta area for over 35 years, providing a suite of PR services, with a heavy focus on the financial services/payment processing technology sector. The company provides public relations, crisis management, brand awareness/marketing strategy, and content marketing. The William Mills Agency leadership team is heavily involved in the TAG FinTech Society. FinTech is a group of professionals representing a broad range of financial technologies as well as a variety of roles within the industry, including executive management, solution specialists, sales and marketing, industry entrepreneurs and venture capitalists. William has worked with 500-600+ innovative technology companies. Even so, he was particularly intrigued by the model put forth by Ron Herman and his team at Sionic Mobile; so much so he became a member of the advisory board for the company.

Midtown Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices, Bluetooth^® beacons and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, payments and rewards apps for phones and tablets. Merchants use ION Loyalty^® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Users of the ION Consumers use ION Rewards^® to earn IONs at every checkout, then spend them like cash on anything at any time at nearly 40,000 retail locations nationwide. The free apps support iOS and most Android devices.

The Small Business Administration provides a host of services designed to enhance the likelihood of success for small businesses in the US. Their overarching goal is to increase available jobs through helping small businesses (who make up >50% of US business commerce) grow. I got to speak with Terri Dennison of the Small Business Administration about their initiative to support small businesses through the Small Business Saturday campaign, aimed at encouraging US consumers to include local small business retailers in their holiday shopping. SBA encourages America to support local economies shopping small on November 29^th. At the SBA, they know small businesses are vital to the growth and prosperity of the American economy. Since the recession, small businesses have created two out of three new private sector jobs… these firms are largely responsible for America’s 10.3 million new jobs that have led to 56 straight months of job growth. Accelerating our recovery means creating the right environment and implementing the best policies for small businesses to thrive. The entrepreneurs the SBA works with face many challenges, but among the greatest is getting new customers in the door. That’s why the SBA is proud to be part of Small Business Saturday – it’s a perfect time to promote your business and find new customers. On November 29^th, millions of consumers across the country will participate in Small Business Saturday. More than 70 percent of Americans are now aware that two days after Thanksgiving is a day devoted to shopping small. Last year, nearly half of all consumers who knew about Small Business Saturday…. acted on it … spending an estimated $5.7 billion dollars at local merchants across the nation. So we want to continue this momentum… And we’re asking you to help us promote the message that Small Business Saturday is day when buying gifts for the people we love … supports jobs and prosperity in the communities we call home.

We all have a stake in seeing foot traffic increase on Main Street. We want to encourage shoppers to seek out unique, handmade gifts they won’t find at a big-box retailer. And we want to see Internet traffic spike, too, with purchases of “gifts to ship” – and gift certificates from restaurants and service providers. Everyone can spread the word about Small Business Saturday by recommending their favorite local shops and restaurants via Facebook and Twitter. The SBA is helping to spearhead an effort this Nov. 29 to extend the hours, so to speak, by promoting Small Business Saturday Night. We know many of our small businesses are local restaurants and food purveyors…After a busy day of shopping, we want to encourage consumers to patronize their local small business restaurants and favorite watering holes. The SBA is partnering this year with the National Restaurant Association to encourage families who are shopping small to “dine small” at local restaurants Saturday night. Additionally, we’re encouraging small business merchants to extend their hours so they can take advantage increased nighttime foot traffic on Small Business Saturday Night. So I hope we can create some synergy in this effort to keep Small Business Saturday going when the sun goes down. To help in your preparations, I want to direct you to sba.gov/SmallBusinessSaturday where we have holiday marketing tips, ideas and materials … even for entrepreneurs on a limited budget. And use our hashtags on Twitter: #SmallBizSaturday for Small Business Saturday and #DineSmall for Small Business Saturday Night.

Special Guests:

William Mills, Owner of William Mills Agency

BA Communications, Florida State University
Member, Executive Committee of Florida State University College of Communications & Information’s Advisory board
Has been quoted as an expert for Wall Street Journal, USA Today, and Entrepreneur
Contributor for numerous publications

Ron Herman, CEO of SionicMobile

Founder and Former CEO, Urban Informatics Corporation
>19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
Former CEO, Intellione Technologies

Terri Dennsion, District Director, US Small Business Administration Georgia District Office

Former Deputy District Director, US Small Business Administration Indiana District Office
MA Urban Studies, Trinity University
Recipient: Atlanta Business League 100 Most Influential Black Women, 2006-2008
Atlanta Business Chronicle 100 Top Professionals in Banking and Finance, 2007-2011

Lenz Marketing – Top Docs Radio

November 6, 2014 by angishields

Top Docs Radio

Lenz Marketing - Top Docs Radio

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Lenz Marketing

This week I sat down with the Vice President of Marketing for Lenz Marketing, Mr. Mike Killeen. According to the company’s website, Lenz offers clients the full suite of marketing and communication tools to grow their businesses. At Lenz, integrated marketing is the strategic and coordinated implementation of digital and traditional advertising, PR, web sites, social media, and events to achieve a stated goal. The company has been serving the Atlanta area for over 22 years. Mike talked about the fact that the firm started as a traditional marketing company, providing service to a variety of companies looking to increase community awareness of their brands. Early on their leadership saw an opportunity to help businesses within the medical community, from hospitals to physician groups.

As Mike stated, “We have evolved and refined who we are and what we do to be known best for healthcare marketing, no doubt about it. We enjoy it and find it very fulfilling. But we’ve done a lot of different things throughout our history. And we really fell that our broad set of interests is one of the reasons we’re most successful with healthcare. Because we don’t think that marketing healthcare is really that different than marketing anything else. At the end of the day, people are looking to align themselves with companies they believe in, that they think are representative of who they are, that they can trust, that they think have value.”

At Lenz Marketing believes that today, patients are becoming more educated, having greater access to means to look into a prospective provider of healthcare. This means patients are becoming “consumers” in that more and more they are realizing they do have choices and access to ways to get to know about those choices. Lenz is able to help their clients develop a strategy that will improve public awareness of their practice or organization as well as improve engagement with their respective referral bases.

Special Guest:

Mike Killeen, VP of Marketing at Lenz Marketing

12+ years at Lenz Marketing
Bachelor’s in Journalism, University of Georgia
Program Director, “Weekly Check-up With Dr. Bruce Feinberg” on WSB Radio
Founder, “Poverty is Real” non-profit organization
Performing Singer, Songwriter, Musician

Justin Knott and Kelley Durfee with INTREPY

August 22, 2014 by Mike

Gwinnett Business Radio

Justin Knott and Kelley Durfee with INTREPY

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Mike Sammond, Justin Knott, Kelley Durfee, Trey Odum

Justin Knott & Kelley Durfee/INTREPY

With the changing landscape of marketing, especially in the health care industry, many believe a more adaptive approach is necessary to generate new revenues for practices. INTREPY effectively harnesses a combination of referral marketing, social media, PR and philanthropy to improve on existing revenue streams in addition to creating new ones.

INTREPY varies from traditional healthcare marketing companies because they established relationships with general practice physicians to increase their client’s referral networks. When a family practice or internal medicine doctor choses a specialist in your field to refer to, they make sure you are the one they choose.

INTREPY offers its clients effective social media strategies to fit their needs and goals, not only increasing brand awareness and organic Google search results, but allowing providers to strategically target the perfect demographic for their practice in a highly interactive way.

While INTREPY is focused in the healthcare field, they offer their services to other facets of the business world. They believe their skills translate well to varying businesses/industries and social media is universal. They look forward to building a stronger, more lucrative business for you!

SowGrow Public Relations and Dimensional Solutions Managed IT Services

August 12, 2014 by angishields

Midtown Business Radio

SowGrow Public Relations and Dimensional Solutions Managed IT Services

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Talking Public Relations with Stephanie Richards, MA, of SowGrow Public Relations and Managed IT Services with Mike Remy, CEO of Dimensional Solutions Managed IT

PR services IT services — Mike Remy of Dimensional Solutions Managed IT Svcs and Stephanie Richards of SowGrow Public Relations

This week we’ll learn how a good PR expert can help a company get exposure in local and national media outlets that helps expand their brand’s reach and recognition. Stephanie Richards founded SowGrowPR in 2006 and focuses on B2B businesses in need of getting their stories told. She has successfully obtained media coverage for numerous clients across a wide range of media outlets including Inc.com, Sold, and Selling Power, numerous speaking engagements at industry trade shows, and more.

Mike Remy, CEO of Dimensional Solutions Managed IT explains their ala cart menu of service options available to their clients. This lets the customer choose only the elements of outsourcing they need to achieve the highest level of IT reliability, troubleshooting, help desk services, security assessments, and more. By providing an in-depth free consultation with their client they are able to identify problem areas and help their client company reduce fixed costs, helping to prevent downtime or catastrophic data loss. They give the small to medium company the ability to have large company IT performance without an onsite IT department.

Special Guests:

Stephanie Richards, MA, CEO/Founder of SowGrow Public Relations

Over a decade of experience in Public Relations
Author of numerous published articles on the topic
Numerous accolades from clients and media representatives for her quality of work

Mike Remy, VP, Enterprise Solutions of Dimensional Solutions Managed IT Services

Over 20 years of experience in enterprise/IT solutions
Self-funded, launched and ran his first IT company for 12 years before selling the business
Accomplished pilot and photographer

How to better utilize your internet and digital marketing techniques (01/17/2012 show)

January 19, 2012 by angishields

Confused about Internet Marketing? Listen to our internet marketing experts on ways you can better utilize the internet and digital marketing techniques.

01/17/12 Show

Christian Griffith serves at the Vice President of Digital Strategy at Freebairn & Company, a full-service marketing and advertising communications company located in the Buckhead Financial District of Atlanta, Georgia. Christian is responsible for helping clients to engage potential customers online utilizing a variety of digital marketing strategies and communication vehicles.

Christian started his Internet Marketing career in 1997 at the Naples Daily News developing digital advertising campaigns for local businesses in Naples and Fort Myers, Florida. After visiting Atlanta that same year, Christian fell in love with the city and joined Freebairn and Company to develop new media opportunities for their existing advertising clientele. Christian took a break from advertising in 2000 to pursue an opportunity to develop an online event ticketing company, EncoreTickets.com, which was an early adopter of Internet Marketing technologies and later sold to RazorGator Interactive, a Los Angeles-based ticket company, in 2005.

In 2008, Christian rejoined the group at Freebairn & Company as a digital strategist with the goal of helping their traditional advertising clients bridge the gap between the traditional advertising they’ve always done, and the digital opportunities available in the marketplace. Christian Griffith’s Segment

Stacy Williams’ 20 years of marketing experience laid the foundation for the creation of Prominent Placement, a full-service, award-winning Atlanta search marketing agency, in 2001. Founder and President of Prominent Placement, Stacy has grown the firm from startup to a respected leader in the industry. She is sought after nationwide as a speaker on search engine marketing.

Prior to her establishment of Prominent Placement, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. She spent nine years at ad agency Kilgannon, most recently serving as its Director of Marketing. At Kilgannon, Stacy pioneered the agency’s Internet Marketing division and contributed significantly to the firm’s growth and success.

A graduate of the University of California at Berkeley’s Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California’s Annenberg School. She is currently President-Elect of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.

Prominent Placement, Inc., is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., driving leads and revenue while empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions. Stacy Williams’ Segment

Public Relations (PR) Firms (11/08/2011 show)

November 9, 2011 by angishields

Listen to our experts on Public Relations (PR Firms)

11/08/2011 Show

Ed Van Herik provides strategic assessment and counsel on integrated communications for companies, non-profit organizations and government agencies. His company, Van Herik Communications, advises clients on how to develop PR campaigns to sway target audiences, including overall plan development, appropriate messaging and tactical implementation.

Van Herik Communications staffers have won public relations awards for publicizing the potential of electric cars (new product); for the unveiling of a merger that created a Fortune 500 company; and for co-authoring a pivotal white paper on energy efficiency, electric transportation and the environment.

Van Herik served as a principal TV spokesman for an electric utility during the California energy crisis, and spent several years after that involved in issues management and strategic communications planning and implementation. He recently ended a two-year stint acting as in-house communications lead for AARP Georgia. Ed Van Herik’s Segment

Debbie Fitzgerald has16 years of PR experience (eight in Los Angeles, eight in Atlanta) and nine years entertainment industry experience. She is the 2011 co-chair for the Independent Counselors special interest group of PRSA Georgia, and she upholds strict adherence to the PRSA Code of Professional Standards and Code of Ethics. She earned a B.S. in business administration, with a concentration in marketing and a minor in theater from California Polytechnic State University, San Luis Obispo, Calif. Debbie Fitzgerald’s Segment

Stephen Terrell is the Senior Vice President of Market Development and Branding of The Lifeline Program, one of the oldest and most-established life insurance settlement providers in the nation. The company actively partners with insurance agencies and broker dealers to establish profitable and ongoing life settlement business lines.

Terrell is responsible for all aspects of the company’s sales and marketing efforts including sales-force management, advertising, public relations and development of broker-dealers and agent networks. Terrell began his career in insurance settlements with The Lifeline Program in 1991 and has witnessed the industry’s growth from a virtually unknown niche business to a mainstream financial player. He has been instrumental in creating the company’s brand, advertising messages and marketing materials as well as establishing the company’s corporate image, policies and procedures. Stephen Terrell’s Segment

Elizabeth Gordon interviews Megha Rodriguez, Technology Consultant & CEO of Hire Humanity, LLC

March 22, 2010 by angishields

Chic Perspectives

Elizabeth Gordon interviews Megha Rodriguez, Technology Consultant & CEO of Hire Humanity, LLC

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Elizabeth and Megha

Megha Rodriguez was my guest on the Chic Perspectives Show. Â Megha is a business strategist and technology consultant with over 11 years experience as an entrepreneur.

She is the CEO of Hire Humanity, LLC, a business services company that helps small business owners and solo-preneurs bring their dreams to reality. Â They do this by providing small businesses with the additional human resources needed to make their business grow.

In her consulting work, Megha is committed to helping women business owners identify how to align their heartâ€™s calling with their business objectives. She trains people how to use technology (e.g. social media, web-based software, etc) to sustain their growth and provides hands-on management support to help put great ideas into action.

http://www.MeghaSuccess.com

http://www.HireHumanity.com

Megha works with clients on taking their core authenticity and harnessing it in their social media – and we talked all about how to do just that during the show.

Megha offers tons of great advice on how to leverage social media properly to grow your business and expand your reach as well as develop more powerful and trusted relationships with clients, colleagues and all of you business associates.

Here are a few of her words of wisdom to remember:

Be Authentic in building your online social relationships

Beware of over-automating your technology and losing your personal touch

Take the time necessary to identify your target market and make it SPECIFIC

Donâ€™t try to be everything to everyone in your messaging

Be considerate by be honest

Transparency is king â€“ people like those who are willing to admit their mistakes

Identify your core purpose it will make a difference in how you are perceived

Know where your target market lives and go there well, rather than being everywhere poorly

This all goes back to the old adage that is even more true today than ever before Â – people do business with people – so being authentic is keep to getting and keeping good solid and profitable relationships.

What truly motivates your business activity â€“ money? power? social impact? being a change agent?

This is not an idle question but rather an all encompassing power center that permeates all of your business actions. Â Who you are matters and why you do what you do matters too. Â People want to know you and the essence of your life and business philosophy that makes your business different. Â Your authenticity can’t be copied and it will help you create a business of inherent value.

Keep in touch with Megha @

http://www.MeghaSuccess.com

http://www.HireHumanity.com

http://www.Facebook.com/MeghaSuccessPage

http://www.Twitter.com/meghab

http://www.linkedin.com/in/megharodriguez