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Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

August 5, 2020 by John Ray

North Fulton Business Radio

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

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Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group (North Fulton Business Radio, Episode 268)

Bentley Media Group Founder Maxwell Bentley joins host John Ray to discuss his pivot in a pandemic, the challenges he faced in that pivot, and why video marketing is so important in a Covid-19 economy. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Maxwell Bentley, Bentley Media Group

Maxwell Bentley is the Founder and Executive Producer at the Bentley Media Group, a strategic video marketing studio in Atlanta. He has produced video content for brands such as Hyundai, Roblox, and TED. In 2017, he produced a trailer for the Xbox title Super Bomb Survival and served as the lead editor for the Roblox app trailer. He was named one of seven finalists for Business of the Year in Forsyth County, GA in 2018 and 2019. He sits on the advisory board for the UNG Center for Entrepreneurship and Innovation and serves as a Forsyth County Partner in Education. He has been featured in Lenz On BusinesPoint of Contact for Maxwell Bentley

Company website

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Questions/Topics Discussed in this Show

Marketing a business during a pandemic
Why is innovation critical during these uncertain times?
What does it mean to “pivot your business to stay relevant”?
Video production in the age of Covid-19
How can business owners create their own video

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

John Daly, John Daly TV and Undercover Jetsetter

June 16, 2020 by John Ray

North Fulton Business Radio

John Daly, John Daly TV and Undercover Jetsetter

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John Daly, John Daly TV and Undercover Jetsetter (North Fulton Business Radio, Episode 243)

Longtime television host John Daly of John Daly TV and Undercover Jetsetter joins host John Ray to discuss his work as a storyteller for businesses, creating great video with an iPhone, how his experience in news led to the creation of “Informed Not Inflamed.” The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

John Daly, TV Host and Producer

John Daly is your storyteller. Sure, he is an internationally known TV Host, news anchor, author, and spokesperson, but he says he plays sidekick to great stories; he is Ed McMahon to your Johnny Carson. He is well-known as a pioneer in reality TV, hosted the first all video news magazine, Real TV, and now co-hosting a show he co-created, Undercover Jetsetter about travel, food, wine, and golf, all shot and produced off an iPhone. His news background led him to write a book about the media and media bias. John works with a variety of collaborators to help clients find the right marketing mix. He is helping a number of start-ups find funding and partnerships. His observations on today’s politics and economy led to a number of predictions about the shale oil boom and the election of Donald Trump in 2016 14 months before the election.

You can find out more at John’s website or reach him by phone at 702-339-1314.

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Kevin Pride with Influencer 365

June 15, 2020 by angishields

Atlanta Business Radio

Kevin Pride with Influencer 365

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Entrepreneurship is deeply ingrained in Kevin Pride’s make-up, and his professional mission is to reach out to aspiring business owners and provide them with the knowledge and tools needed to succeed.

The co-owner of the Atlanta Business Journal Digital and founder of Influencer 365, a full-service integrated marketing agency providing digital marketing, a radio show, video development content and public relations services, Kevin works with clients to help with the development and execution of custom marketing and branding plans for their businesses. In so doing, he also guides them on key success components, such as having the proper motivation, infrastructure, communication, and accountability.

In December 2019, Kevin capped off a successful year in business with the creation and production of the first annual Top 25 Extraordinary Atlantans Awards and Reception. The highly successful event highlighted the success of some of Atlanta’s African American success stories in business, politics, government, entertainment, media, etc., who were recognized by the state of Georgia and profiled in a special annual commemorative issue.

An award-winning web designer who is experienced in sales, marketing, digital marketing, motivational speaking and entrepreneurship, Kevin has held a number of management positions throughout his successful career. Prior to becoming an entrepreneur 10 years ago, when he established PrideK Studios, a music production company, he served as Vice President of Sales for Path Labs of Georgia.

A graduate of Troy University in Alabama, Kevin holds a Bachelor of Science degree in Business. Passionate about working with young people to guide them on the right path to success, Kevin spends as much time as possible mentoring youth and young entrepreneurs.

He has been married to his wife Quantas for 15 years and is the proud father of two daughters, Jasmine, 11, and Julia, 7.

Connect with Kevin on LinkedIn and Facebook.

What You’ll Learn in This Episode

The main business focus of Influencer 365
What an influencer is and why is that’s important in today’s marketplace
Who are some of their clients?
As a millennial business owner, how Kevin is maneuvering business right now
What 2020 looks like for Influencer 365
With what’s going on in the country right now, how would Kevin like to make an impact

About Our Sponsor

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Follow OnPay on LinkedIn, Facebook and Twitter.

Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

February 7, 2019 by Karen

Phoenix Business Radio

Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

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Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

The program, HER Certified® — which stands for Honesty, Excellence and Respect — is designed to train auto dealers on what women want in a car buying and service experience from how they should be treated from the minute they drive up to the dealership, to the first handshake and all the way to the service and parts department. Droz consults with dealerships that are interested in attracting female customers by acknowledging how men and women think differently and, consequently, buy differently. According to Droz, women expect more than just the amenities like WIFI, a car wash and a cup of coffee, they ultimately want to be treated with respect.
The idea for the certification program came after she published “A Women’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You,” which served to give women self-confidence and knowledge in the car-buying experience. The book opens with the buying power of women followed by her story and if she owned a dealership. The book educates women on what is and isn’t acceptable from a car buying experience.

Cathy Droz is an accomplished automotive journalist, author, speaker and radio host with a passion for the automobile industry. A native of New York, she was just 17 when she purchased the family sedan, which evolved into a 40-year career including opening a full-service automotive advertising agency, and, most recently, publishing her first book, “A Woman’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You.” Highly respected by industry influencers, Cathy has test driven more than 500 vehicles, giving her insight and knowledge on virtually every make and model on the market to effectively educate the car buying consumer and make the search for the perfect automobile a pleasant and rewarding experience.

Cathy is currently Founder and CEO of HER Certified® — which stands for Honesty, Excellence and Respect — the industry’s first comprehensive certified dealer program aimed to help dealerships better serve female car buyers. The full-service “trifecta” employee training is designed to ensure the dealership not only meets, but exceeds, a woman’s expectations when buying or servicing a car. To be a part of the program, qualified dealerships who meet the criteria pay a fee and then receive items and services such as sales training for up to 100 employees that focuses on how to handle sales with female customers. Additionally, employees take the sales training online and must pass with 85 percent or higher. The sales training includes downloads of a workbook and her book for each employee taking the course.

A champion of community service and leadership, Cathy is a member of the Phoenix Automotive Press Association, a past President and Executive Board Member for Silent Witness, a distinguished member of Worldwide Who’s Who of Entrepreneurs, a 2016 Phoenix Suns Amazing Women award winner, the 2018 Honoree for Outstanding Women in Business, a volunteer for the Retired NFL AZ Legends, St. Vincent DePaul, and Alice Cooper’s Solid Rock charity, and donates 4% of all sales to the Girls Scouts of America to help promote financial literacy in young girls.

Cathy resides in Phoenix, Arizona, with her husband Manny. She is the proud parent of three children and nine grandchildren.

Follow HER Certified® on Twitter, Facebook and Instagram and connect with Cathy on LinkedIn.

Superstition Springs Lexus in Mesa, AZ, is proud to be an automotive leader in our area. Since opening our doors, Superstition Springs Lexus has kept a firm commitment to our customers. They offer a wide selection of both new and L/Certified pre-owned Lexus products.

Denise Erickson is a Lexus Master Certified Technology Specialist with Superstition Springs Lexus. Denise has over twenty years in the luxury automotive industry specializing in sales, marketing and technology education. She ensures that all Lexus clients receive the benefits of the “Lexus Experience” including one-on-one tutorial sessions, as well as hosting “New Owners” and “Women’s Technology Night” events on a regular basis.

Contact Denise via email and follow Superstition Springs Lexus on Twitter, Facebook and Instagram

Any publicist can get you a story. Lauren Rosenberg Public Relations has solidified over 50 front-page feature stories and hundreds of TV interviews for her clients. LRPR is a highly qualified and “think outside the box” communications and marketing firm representing all business verticals including: Art, Automotive, Construction, Entertainment, Fashion & Beauty, Health & Wellness, Home Décor, Literary, Luxury Consumer, Medical, Non-Profit, Online, Personal, Restaurants, Retail and Sports, among others.

Lauren Rosenberg has a proven track record as a seasoned professional, who is well known for being the “Connector”, connecting like-minded individuals and business together for opportunities that would have not come about had it not been for her making the connection.

Lauren is also an entrepreneur and creator of the Elaine Ryan® Home Decorating Kit and therefore can decipher what steps must be taken in order to advance her client’s businesses to the next level.

The former corporate publicist for Mastro’s and Houston’s (Hillstone) Restaurants, Lauren was name by The Business Journals as one of the leading Public Relations professionals because of her consistently ethical, professional and results oriented representation.

Connect with Lauren on LinkedIn, and follow LRPR on Twitter, Facebook and Instagram.

Jonathan Holmes with Mighty 8th Media

January 23, 2019 by Mike

Case In Point

Jonathan Holmes with Mighty 8th Media

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Jonathan Holmes/Mighty 8th Media

For marketing that makes an impact, look no further than Mighty 8th Media. They are an award-winning Atlanta marketing and design agency. From concept to completion, their crew delivers the ideas and stories that take businesses to higher levels of success. Whether it’s working as an extension of your existing team, or serving as your entire outsourced marketing department, they’re suited up and ready for any mission. Mighty 8th Media has been recognized as one of the “Best Places to Work” by Atlanta Business Chronicle and Georgia Trend Magazine; a 2018 “Small Business of the Year” and Pinnacle Awards winner by the Gwinnett Chamber; and one of Atlanta’s “Top 50 Marketing and Advertising Agencies” for 2017 and 2018. Mighty 8th Media strives to be an ongoing source of pride and economic growth for the Gwinnett community.

Mark Treager with Cornerstone Media Group and Marc Catalano with ACA GPS

October 23, 2018 by Mike

North Fulton Business Radio

Mark Treager with Cornerstone Media Group and Marc Catalano with ACA GPS

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Mark Treager/Cornerstone Media Group

For over 35 years, Mark Treager with Cornerstone Media Group has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing status quo. He has a long career of stirring the pot, questioning why, tipping over and shooting the sacred cows, and a passion for finding unique uses of today’s modern technology to get his clients’ voice into the minds of potential customers. His simple, logical, diverse and down-to-earth approach to marketing will challenge your thinking way beyond any box in creating generational customers for your brand. His candor when it comes to branding will challenge you to become the next W-O-W brand in your industry.

Marc Catalano/ACA GPS

ACA GPS was founded in May of 2013 with the sole purpose of developing a comprehensive software suite of applications and services that would keep an Applicable Large Employer (ALE) in compliance with the requirements of the Affordable Care Act’s employer mandate. They strongly believe that they have accomplished that goal and have created one of the best compliance tools, if not the best, on the market today: ACA Management Tool.

ACA Management Tool is a Software as a Service (SaaS) application that is offered in two variations: as a Full Comprehensive Compliance Suite and as a Distributing/Reporting Only Solution.

Additionally, ACA GPS has developed DECATool, a SaaS application that allows employers and third party administrators to conduct efficient dependent eligibility audits.

Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

June 16, 2018 by Karen

Phoenix Business Radio

Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

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Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

Storytelling has become a buzzword in a lot of business circles lately. What’s it all about? In this episode of Phoenix Business Radio, we hear from Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit about how important it is to craft the right messages (aka stories) as a leader and business owner. Listen in to learn about the art and science behind this fantastic and natural form of influential communication and weigh in on the conversation. We’d love to hear from you.

Anahata Marketing is a Phoenix-based marketing and strategic communications consultancy, providing brand awareness, public relations and content marketing strategies for clients offering products and services that help people live, work, and feel better. The team has been promoting clients in the Valley for more than 15 years landing features locally and nationally in many top-tier publications including Entrepreneur, Inc., Fast Company, Shape, Men’s Health, Refinery29, The Today Show, CNN, Redbook, The LA Times, KTLA, AZ Family, ABC 15, 12 News, CBS 5, Fox 10, and much, much more. In addition, they work with clients to establish industry expertise with contributed content, blog and website content and thought leadership pieces.

Anahata is a Sanskrit word for the heart chakra and its meanings include: infinite, unstruck, unbeaten, and boundless. Anahata Marketing works with clients on a heartfelt mission to find what’s meaningful to their audiences and craft messages and strategies that enable them to resonate with and engage with customers so they become brand evangelists. The team is made up of people people — they love to uncover what motivates others and moves them to action, and do so with an approach of seeking first to understand, and then to spark curiosity and conversation.

Deb Caron is the owner and principal consultant at Anahata Marketing. She has worked with wide array of clients spanning nearly every industry, both in B2B communications and B2C. She’s also a registered yoga teacher and holds a special passion for working health, fitness, wellness and beauty brands. She has a unique ability to harness her empathic nature to help companies see themselves from their customers’ perspective and create connections with their marketing. Deb is also fascinated by company culture and how fostering a people-first workplace helps companies prosper. She’s taking this passion to the Phoenix Business RadioX airwaves later this month as the host of the new show Culture Crush Rx. She’ll be chatting with local thought leaders, CEOs and motivational experts to highlight the companies we’re crushing on for great culture right now and uncover the secrets to crush it in your own business.

Connect with Deb on LinkedIn and follow Anahata Marketing on Facebook.

Dr. Adrian McIntyre is a cultural anthropologist, media personality, and internationally recognized authority on human communication. He has worked in over 30 countries and spent nearly a decade in the Middle East and Africa as a researcher, journalist, educator, and media spokesperson for two of the largest humanitarian relief agencies in the world.

Adrian grew up in his dad’s radio station and has been storytelling on stages and in the media since he was five years old. He reported for Newsweek during the run-up to the invasion of Iraq in 2003, then traveled to Baghdad as a member of the crisis response teams for Mercy Corps and Oxfam.

When extreme violence forced aid agencies to withdraw from Iraq, Adrian moved to Sudan to work as a media officer and communication strategist. For 14 months he was Oxfam’s field-based spokesperson on the crisis in Darfur, helping to make that conflict the biggest news story of 2004. His hundreds of media appearances reached millions of people via major news outlets such as the BBC, CNN, National Public Radio, FOX News Online, and the New York Times, as well as regional newspapers and radio stations throughout North America and Europe.

Dr. McIntyre earned a PhD in cultural anthropology from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation research fellow. He remained there an adjunct professor until 2012, when he left the university to teach and train in the private sector and online.

Today, Dr. McIntyre delivers speeches and workshops on high-performance communication and culture. He also trains entrepreneurs, executives, and corporate teams to harness the power of personal storytelling, digital marketing, and media to build their personal leadership brand, boost their visibility, and accelerate the growth of their business.

Connect with Dr. McIntyre on LinkedIn, Facebook, Twitter and Instagram.

Elaine Merritt of Sandler Training and Jane Kaylor of Ronald McDonald House Chattanooga

June 8, 2016 by angishields

Chattanooga Business Radio

Elaine Merritt of Sandler Training and Jane Kaylor of Ronald McDonald House Chattanooga

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Elaine Merritt // Sandler Training

Elaine Merritt has more than 25 years of sales, media and training experience, including developing marketing and business development strategies for local and national businesses. She has conducted sales and management training for businesses ranging from car dealerships to beverage distributors.

Elaine is a Sandler Award winner and conducts training for Sandler using the adult learning curriculum. Sandler Training is a global training organization of over 500 Sandler® trainers located in major cities throughout the United States and more than 29 countries, with materials translated into 15 languages. For over forty years Sandler has helped sales organizations, ranging from small- and mid-sized businesses to Fortune 1000 companies, improve the effectiveness and efficiencies of their sales and management processes.

While living in Muncie, Indiana, Elaine was an independent business owner, and she specialized in customer service, leadership training and sales. In addition to her professional training experience, Elaine was an assistant professor at Ball State University in the Telecommunications Department.

Elaine is a past national president of the American Business Womens Association and a past Top Ten American Business Woman. She is a southeast regional director for BNI (Business Networking International).

Jane Kaylor // Ronald McDonald House Charities of Greater Chattanooga

Jane Kaylor is the President & CEO of RMHC of Chattanooga. She has put 26 years into the development of the RMHC through Non-profit management, fund development, grants and scholarship administration.

Over the past 10 years, the Ronald McDonald House of Chattanooga has provided a “home away from home” for more than 800 families with patients in the hospital who have had respiratory problems, nearly 700 families whose children were born prematurely, and over 300 families of children receiving craniofacial evaluations and surgeries.

In 10 years, families from 37 states across the U.S. have called the Ronald McDonald House “home”, serving over 400 families every year in its 14-bedrooms, and the staff looks forward to serving twice as many in years to come.

Rachel Gammon of Northside Neighborhood House and Erik McNair of Papercut Interactive

June 8, 2016 by angishields

Chattanooga Business Radio

Rachel Gammon of Northside Neighborhood House and Erik McNair of Papercut Interactive

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Rachel Gammon // Northside Neighborhood House

Rachel Gammon fell in love with the Northside Neighborhood House years ago as a college sophomore at the University of Tennessee at Chattanooga. It was then that she worked with children served through the after-school and summer programs. The focus on family and the NNH’s mission of providing a hand up to children and their families was inspiring to her. For the past ten years, Rachel has served as Executive Director/CEO at the NNH. Thanks to a great team, the NNH has increased capacity, as well as increased and added programs through a recession.

Working together to serve families at the NNH is a family endeavor. Rachel’s husband, Seth, can often be found helping out and their daughters, Kaitlin, Emma Grace and Laura Beth, have been known to ask people for money to “help keep people’s lights on”. Rachel and her family attend Red Bank Cumberland Presbyterian Church; another part of her family that gives great support to the NNH!

Erik McNair // Papercut Interactive

Erik McNair has been working in web design and online marketing for more than 7 years and has witnessed the breakneck speed of the industry’s innovation firsthand. After serving as VP of Search Marketing at an Atlanta marketing firm, he moved to Chattanooga to join Papercut Interactive. With Papercut Interactive, Erik works with clients to navigate determine their business needs as it pertains to the world of web design and digital marketing. He specializes in paid search advertising for client campaigns and social media.