content marketing Archives - Business RadioX ®

Kristen Rocco, Kristen Rocco Consulting

May 15, 2023 by John Ray

North Fulton Business Radio

Kristen Rocco, Kristen Rocco Consulting

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North Fulton Business Radio, Episode 662)

Kristen Rocco, Founder of Kristen Rocco Consulting, joined host John Ray in the studio on this episode of North Fulton Business Radio. She talked about how she helps businesses through content marketing, what content marketing is, when businesses should think about hiring a fractional marketing consultant, her podcast Bold Moves: How Did You Know?, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Kristen Rocco, Founder, Kristen Rocco Consulting

As a content marketing strategy consultant, Kristen Rocco helps businesses unleash content marketing as their growth engine and provides an extra pair of hands to help execute it, producing the strategic playbook and setting the standard for high-quality, audience-focused content that fuels the marketing funnel at all phases.

Previously, she led global content strategy at Global Payments, a Fortune 500 technology company. She launched the company’s first digital publication and associated newsletter, as well as its marquee annual content campaign. Over 15 years, Kristen has built a career in content marketing, planning, producing, and sharing stories via earned, owned, and paid channels. Last year, she was recognized as a finalist in the “Women in Content Marketing Awards.”

She’s the host of the podcast, Bold Moves: How Did You Know? The podcast will inspire you to take BOLD action to pursue your greatest dreams. In her podcast, you’ll hear bold move stories that propelled her guests from curiosity to action. And understand that doing that thing you’ve wanted to do isn’t more than making a decision and being courageous.

Kristen received her master’s degree in Integrated Communications from The University of South Carolina and her bachelor’s in Communications from North Carolina State University.

Website | Kristen’s LinkedIn

Questions and Topics in this Interview:

What is content marketing?
What is fractional marketing consulting and when should businesses think about hiring fractional consultants?
What should business leaders know about content marketing in 2023?
What is your new podcast, “Bold Moves: How Did You Know?” about and how do you hope to inspire your audience through the podcast?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications

November 3, 2020 by John Ray

North Fulton Business Radio

Why You Don't Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications

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Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications (North Fulton Business Radio, Episode 302)

Yes, you read that show title correctly. Jennifer Koon, Michael Mackenzie Communications, joins host John Ray to discuss the marketing and public relations strategies professional services providers should weigh and employ. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Jennifer Koon, Founder and Principal, Michael Mackenzie Communications

As the founder and Principal Consultant of Michael Mackenzie Communications, Jennifer Koon is the chief strategist, business development officer, contributing copywriter and head bottle washer.

Prior to forming Michael Mackenzie Communications in 2001, Jennifer served as a PR and Field Marketing Manager for Microsoft Corporation, a role she landed because they liked the Direct Mail and Database Marketing experience she had gained working for smaller software companies and in an agency environment. In addition to developing direct marketing and sales support programs, Jennifer has produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. Jennifer has an extensive copywriting repertoire – writing on average more than 50,000 words each year for clients representing a broad range of high tech and technically complex services and products.

All total, Jennifer possesses more than 25 years experience developing and deploying strategic marketing communications programs that drive image, enthusiasm and revenue. She has a bachelor’s degree in Creative Advertising from Southern Methodist University and a master’s in Marketing Communication and Information Technology from Florida State University.

She is a member of the American Marketing Association, the Public Relations Society of America, the Technology Association of Georgia and has served on the host committee for the High Tech Ministries Prayer Breakfast for 5+ years. She is also a member of the Greater North Fulton Chamber of Commerce, the Leadership North Fulton Class of 2011, a graduate of the City of Roswell Education Program (CORE 2019) and was the elected parent representative for the Local School Governance Councils for both Elkins Pointe Middle School and Roswell High School. Jennifer and her husband live in Roswell, Georgia. She has two sons who attend the University of Mississippi. She is an active member of Roswell United Methodist Church and she counts among her hobbies reading, swimming, photography, retail therapy and watching minor league baseball and college football.

Company Website

Questions/Topics Discussed in this Show

Why you don’t need a social media strategy
Why business owners needs someone to think about marketing all of the time
How sales and marketing has changed in a pandemic environment
How SMBs can cost effectively participate in PR
Why Content Marketing might be your most important SEO strategy
How to improve the most important part of every email message

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Branden Lisi, Object 9

September 8, 2020 by John Ray

North Fulton Business Radio

Branden Lisi, Object 9

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Branden Lisi, Object 9 (North Fulton Business Radio, Episode 280)

Branden Lisi, Object 9, joins host John Ray to discuss how digital marketing channels work in a pandemic for generating leads and revenue, success stories, and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Branden Lisi, Partner and Brand Strategist, Object 9

Object 9 develops marketing programs that build awareness and growth through sales, public relations and advertising activities. Our brand strategists use research and experience to uncover new and unexpected customer insights. These insights, in turn, drive “campaigns” and “promotions” that are executed in traditional and digital channels by our creative team.

Company Website

Questions/Topics Discussed in this Show

Competing for business on the internet
Tradeshows and other traditional channels through which salespeople generate relationships are closed right now. Their clients are growing because they have a plan.
Generating leads for all types of B2B; manufacturing, franchise development, professional services all need digital
Paid digital gets you to the front of the mind; versus SEO and content marketing which are a long, slower game.
Martech stack 5 layers:
1. inbound;
2. website,
3. CRM/marketing automation;
4. Email
5. Analytics
Understand your customers channels; where are they reading, listening and watching right now. Don’t assume; research, then plan accordingly.

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Resound CEO Mike Jones E5

July 16, 2020 by Karen

Phoenix Business Radio

Resound CEO Mike Jones E5

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Resound CEO Mike Jones E5

Creating a brand for your company is one of the most important things you can do as a business owner.
Great brands are more than what they are selling or the services they offer. They focus on their purpose as a company. Think of Nike as an example of a company with a clear purpose and great branding.

Mike Jones, CEO of Resound, was the featured guest on this episode of MAC6 Community Connection Radio Show and Podcast. Jennifer Burwell, Kyle McIntosh, and Mike talked about everything from branding to marketing, the MAC6 community, to great books and more.

They all agreed that branding is an integral part of a successful business.

People are intrinsically remarkable, and since organizations are created by human beings – every organization is remarkable too.

Unfortunately, most organizations don’t act like it.

Resound helps B2B companies find their authentic identities in order to resonate with their audiences and build lasting customer relationships through branding, websites, video, and marketing content.

Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones passionately pursues these beliefs as CEO of his brand agency – Resound. (He also explores these topics as co-host of the podcast AZ Brandcast.)

In recognition of the work he’s done, this Arizona native has been named one of the state’s 40 Under 40 business leaders by the Phoenix Business Journal. He’s also co-directed PHX Startup Week, cofounded ThrivePHX, and serves on the board of Conscious Capitalism Arizona. He and his wife and three kids live in very sunny, Mesa, Arizona.

Connect with Mike on LinkedIn, Facebook, Twitter, and Instagram.

ABOUT YOUR MAC6 COMMUNITY CONNECTIONS CO-HOSTS

With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.

Kyle is the President and Creative Excitant of MAC6. Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space. The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses. Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.

Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.

Follow MAC6 on Facebook and Twitter.

Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.

As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

ABOUT OUR SPONSOR

MAC⁶ offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours. Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.

Gabrielle Mills, Sourced, and Becky Berry, Becky Berry Career Coaching

December 2, 2019 by John Ray

Becky Berry Coaching and Gabrielle Mills Sourced

North Fulton Business Radio

Gabrielle Mills, Sourced, and Becky Berry, Becky Berry Career Coaching

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North Fulton Business Radio, Episode 179: Gabrielle Mills, Sourced, and Becky Berry, Becky Berry Career Coaching

On this edition of “North Fulton Business Radio,” Gabrielle Mills of Sourced talked about her firm’s outsourced service offerings for small businesses, while Becky Berry of Becky Berry Career Coaching also joined the show to discuss how she helps individuals in their career journey. “North Fulton Business Radio” is hosted by John Ray and is broadcast from inside Renasant Bank in Alpharetta.

Gabrielle Mills, Sourced

Gabrielle Mills is co-owner of Sourced, which provides complete back office support for small businesses. Sourced solves two of the toughest problems for small business owners: lack of time and lack of resources. Their full-service, a la carte back office solution is designed to equip clients with customized support in the four most critical gaps within the back office operations: content marketing, bookkeeping, office assistance, and placement services. Their model allows small and medium business owners to have an entire multi-level team of support, all acutely focused on helping their clients achieve success, without overstretching their wallet.

Gabrielle’s mother, Chrissy, is her business partner. Prior to starting Sourced, Gabrielle spent five years working with the InterContinental Hotels Group in Brand Marketing Manager and other marketing positions.

To learn more, go to the Sourced website, email Gabrielle directly, or call 678-744-8877.

Becky Berry, Becky Berry Career Coaching

Becky Berry is owner of Becky Berry Career Coaching where she coaches women who are ready to own their careers and want to level it up at work. Her clients learn how to present their work, go after unexpected opportunities, and negotiate salaries that reflect their true value. After working with Becky, clients own their value and know how to sell that value to prospective employers. She has clients who’ve moved from earning $42,000 a year to earning $72,000 a year in one job change. Becky also works with executive women who lead teams and companies.

Becky formerly worked in Special Education for Fulton County Schools and served as Director of School Site Programs for the Star House Foundation.

To learn more go to the Becky Berry Career Coaching website, email Becky directly, or call 404-480-0849.

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Peter Baron with Carabiner Communications, Denise Powell with DP Global Media and David Feldman with 3 Owl

December 2, 2019 by angishields

Atlanta Business Radio

Peter Baron with Carabiner Communications, Denise Powell with DP Global Media and David Feldman with 3 Owl

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As Founder and Principal at Carabiner Communications, Peter Baron drives business development and also serves as a senior-level consultant,offering advice to clients in such areas as product positioning, leadgeneration and nurturing, digital marketing, and more.

Peter has the skills to recognize new trends and opportunities, helping companies to plan strategies accordingly. His client experience spans telecommunications, networking,healthcare technology, mobile computing, and a range of software solutions. He holds a bachelor’s degree in Journalism and PR from the University of Utah.

Follow Carabiner on LinkedIn and Twitter.

Denise Powell is an author, photographer, videographer,whose love for the written word and for capturing people and places on camera, have been passions of hers since childhood.

Her company, DP Global Media, Inc. is the creator and primary sponsor of International Unity Day 2019.

A graduate of Florida A&M University, with an MBA from Embry-Riddle Aeronautical University, Denise is the author of Welcome to the A: A Smart ATLien’s Guide to Life in Metro-Atlanta.

Connect with Denise on LinkedIn, Twitter and Facebook.

David Feldman is the founder and creative director of 3 Owl, a brand, web, and content agency that creates nimble identities, elegant technologies, and beautiful tools that equip clients for success.

An accomplished guitarist and music-lover with an entrepreneurial mindset, he graduated from Emory University’s Goizueta Business School with a unique dual degree in business and music. He has since dedicated himself to supporting and growing Atlanta’s booming creative community.

“Atlanta has an exceptionally collaborative and imaginative culture,” he says. “I love this community, and I love how Atlantans come together as partners in our city’s unfinished creation.”

From 2008-2012, David was the business development and marketing director of Alliance Biomedical Research (now VitaLink), a clinical research firm founded by his father, Gregory J. Feldman, M.D. He rebranded ABR and helped grow the company into one of the world’s largest privately owned networks of clinical research sites.

David founded 3 Owl in 2015 with a team that includes some of Atlanta’s brightest creative professionals. The award-winning agency has helped build the brands and digital experiences of major Atlanta-based organizations including Mellow Mushroom, Mizuno USA, Emory University, and Center Stage Atlanta. Now a team of eight, the agency has already won many prestigious awards for brand identity, graphic design, and website design.

3 Owl is also the branding and design partner for ATL Collective, a nonprofit David co-founded to enrich Atlanta’s music community. The organization brings musicians together to perform live covers of classic albums at venues all over Atlanta. He is now the vice president of the organization’s board.

David is a frequent guest lecturer at Emory’s Goizueta Business School, The New School (Atlanta) — of which he was a founding faculty member — and General Assembly.

He lives with his wife Alisa and their two Labradoodles in a Cabbagetown loft.

Connect with David on LinkedIn and follow 3 Owl on Facebook and Instagram.

Questions and Topics in This Interview

What kinds of companies Carabiner Communications serves
What businesses can do to get ahead with their marketing and branding
The importance to your company of volunteerism and giving back
Advice to consider when working with a marketing firm
Where did the idea for International Unity come from?
Will International Unity be an annual event?
What does 3 Owl provide for it’s clients?
What makes 3 Owl stand out from other creative agencies?
Atlanta as a creative business hub
What is ATL Collective?

Mark Hayes, Mark Hayes Consulting, and Josh McClure, United Water Restoration Group

July 23, 2019 by John Ray

North Fulton Business Radio

Mark Hayes, Mark Hayes Consulting, and Josh McClure, United Water Restoration Group

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**John Ray, Mark Hayes, and Josh McClure**

“North Fulton Business Radio,” Episode 150: Mark Hayes, Mark Hayes Consulting, and Josh McClure, United Water Restoration Group

Our guests on this edition of “North Fulton Business Radio” are Mark Hayes, Mark Hayes Consulting, and Josh McClure, United Water Restoration Group. After a distinguished career in news broadcasting, Mark now consults with business owners on their media strategies, branding, and presence. Josh McClure and United Water Restoration Group handle a variety of disaster-related damage remediation, including water, flood, and fire. Join host John Ray as he speaks with these two outstanding business leaders.

Mark Hayes, Mark Hayes Consulting

Mark Hayes is the President and CEO of Mark Hayes Consulting. The firm’s mission is to help everyone from CEOs to small business owners make the most of their opportunity for media exposure. Providing media training and placement consulting, Mark’s firm helps businesses and brands find media placements and create content to build and enhance their brand. The firm also provides media training and communication skills workshops and seminars. Mark is a Certified Jack Canfield Trainer.

Mark Hayes has spent nearly three decades bringing news viewers in major cities across the country their news and information of the day. Some of his stops include major markets like Dallas, Denver, Detroit and Baltimore. His proudest accomplishments, however, came during his tenure in the great city of Atlanta, GA. For more than a decade, Mark was a staple of early morning television on Good Day Atlanta on Fox 5 Atlanta. He believes his most noteworthy achievement, was the nearly 20 hours he spent on air during the Fulton County Courthouse shootings and the subsequent capture of Brian Nichols. He has been recognized nationally with two Emmy nominations and recognition for spot news coverage from the National Press Photographers Association.

For more information, go to https://markhayesconsulting.com/ or call Mark directly at 678-829-4632.

Josh McClure, United Water Restoration Group

Josh McClure is the Business Development Manager with United Water Restoration Group in Atlanta.

United Water Restoration Group is a full-service restoration company specializing in damage remediation from water, flood, fire, storm, sewage, and mold. They have over 14 years of experience in this industry and have helped thousands of home and business owners in restoring their property to pre-loss condition.

They guarantee their work and have handpicked their staff so that they maintain the personal attention that you rarely receive in this industry today.

For more information, go to www.uwrgnorthatlanta.com or call Josh directly at 470-380-5469.

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

RHINO NATION Alex Schreck with Solvature Inc and Mindy Weinstein with Market MindShift

April 5, 2018 by Karen

Phoenix Business Radio

RHINO NATION Alex Schreck with Solvature Inc and Mindy Weinstein with Market MindShift

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RHINO NATION Alex Schreck with Solvature Inc and Mindy Weinstein with Market MindShift

Alex Schreck grew up in Milwaukee, Wisconsin. He played the violin and many sports with a focus on soccer. Since his parents moved to Wisconsin from Germany, he was involved in German societies as well. He still plays the drums for the Spielmannzug Milwaukee and represented them as Kinderprinz when he was younger.

After he graduated high school, he decided to attend Arizona State University and major in Kinesiology. While his sports background drew him towards health and fitness, half way through college he decided to change direction and start focusing on business. He started working for various internships with a sales and marketing focus. That experience lead him to doing business development for Solvature.

He decided to work for Solvature because of his excitement with the future of eCommerce. Any business that sells goods and services, whether it be B2C or B2b, technology needs to be leveraged to stay competitive and continue to achieve growth. His goal is to help companies achieve the highest possible results selling online.

With Solvature, you can grow, convert and gain trust from shoppers online. They understand the complexities of building and managing the best possible customer experience for eCommerce stores. They strive to empower your website’s performance to support your SEO, marketing and sales goals. With their Magento solutions, the growth potential of your eCommerce business is infinite.

Connect with Alex on LinkedIn and Twitter, and follow Solvature on Facebook.

Mindy Weinstein is the founder and CEO of Market MindShift. Mindy is also a national speaker, trainer and digital marketing strategist. She has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta Stone, Investor’s Business Daily, HBO, Fandango, Telemundo, LL Bean, Cisco, Transamerica and Sportsman’s Guide. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies.

Market MindShift is a boutique digital marketing firm in Scottsdale, Arizona. Their team doesn’t consist of newbies who just joined the industry—on the contrary, they are veteran digital marketing specialists who have worked with both big and small brands and are contacted regularly to share their expertise at conferences and in online journals. They have helped brands go from little to no web traffic to thousands of visitors every month.

Connect with Mindy on LinkedIn and Twitter, and follow Market Mindshift on Facebook.

ABOUT RHINO NATION

Rhino Nation is a growing community of influential entrepreneurs and small business owners that share a common trait, they don’t walk, they don’t run, they CHARGE to their destiny. We acknowledge and celebrate their business expertise, leadership and fearless attitude to be victorious in their goals. Rhino Nation is committed to making powerful connections and providing enhanced exposure to broaden the reach and promote the extraordinary talents of our community members.

ABOUT YOUR SPONSOR

Rhino Online Strategies & eCreativity helps you free up your precious and limited time, as a business owner, to do what you do best….running and growing your business. Michelle Faust and her team partner with you to identify your content and marketing needs and provide you with fresh, innovative, dynamic copy that will effectively reach your target market, leading to increased customer engagement, a higher conversion rate, and increased sales.

Great content becomes the seeds of a bountiful business harvest, so you can cultivate and grow your business. We take the time to personally understand you and your company’s purpose, so your marketing message reflects who you are and speaks directly to your target market. Let us join you as part of your team. We’ll partner with you to develop powerful messaging strategies.

We strive to create an expansive mindset through education, marketing content and access to a talented team of business consultants. Our mission is to deliver cutting edge entrepreneurial support by providing engaging targeted messaging along with online business education, ancillary business services, and enhanced exposure.

Michelle has an extensive background in sales, marketing and public speaking, primarily in the pharmaceutical industry. When she left her corporate career, she shifted into the entrepreneurial world, combining her experience, talents and passions to reinvent herself. As a marketer and copywriter, Michelle thrives on discovering what motivates people into action and what their key emotional triggers are. Michelle and her team create powerful and targeted messaging that improve conversion rates and increase sales. Michelle loves to connect people through the power and beauty of the written word. her passion is helping people create a road-map to success, so they can fulfill their dreams and live their destiny.

For more about Rhino Online Strategies & eCreativity find them at www.rhinostrategy.com, on Facebook and LinkedIn.

Colleen Jones with Content Science and Toni Pashley with Sharecare

July 4, 2017 by angishields

CEO Exclusive Radio

Colleen Jones with Content Science and Toni Pashley with Sharecare

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Colleen Jones, CEO of Content Science and a Star Wars fan, regularly advises top organizations on becoming Jedi Masters of effective content. Colleen spearheaded the development of ContentWRX, a software product that has collected more than 90,000 data sets to assess content effectiveness for a wide range of companies. Content Science also publishes the online magazine Content Science Review and runs Content Science Academy, an online training portal to equip professionals with modern content knowledge and skills.

Colleen wrote the cornerstone content book Clout: The Art and Science of Influential Web Content. She speaks at conferences and client events around the world to make content a force in marketing, user experience, sales, and customer satisfaction. Learn more about Colleen and Content Science on their website, and follow them on LinkedIn and Twitter.

Toni Pashley is Senior Vice President of Product at Sharecare, the digital health company helping people manage all their health in one place, where she leads product strategy and design with a human-centered approach.

Prior to Sharecare, Pashley worked at CNN leading major product initiatives including 2008 Presidential Elections, mobile applications and strategy for the networks’ product experience.

Pashley has always worked at the intersection of design and technology, leading many high-profile projects for CDC, NCR, AT&T and a number of startup ventures. Her work has won several product design awards, and she was instrumental in leading the product design team for Sharecare’s award-winning AskMD mobile app, which won the 2014 and 2015 Appy for Best Medical App and was a Webby Award Honoree in both 2014, 2015 and 2016 for Best Health App.

Pashley currently sits on the boards of several technology start-ups as a strategic advisor and served on the Executive Board for CHI Atlanta, a special interest group on Computer-Human Interaction. She has a M.S. in Human Computer Interaction from Georgia Tech’s College of Computing. Connect with Toni and Sharecare via their website, and on LinkedIn, Twitter and Facebook.