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Sue Yeh Johnson on Using AI for Team Trust and Alignment

December 15, 2025 by John Ray

Sue Yeh Johnson, Yeh and Johnson Consulting, on Using AI to Decode Trust Breakdowns, Team Alignment, and Relational Intelligence (North Fulton Business Radio, Episode 923), with host John Ray
North Fulton Business Radio
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Sue Yeh Johnson, Yeh and Johnson Consulting, on Using AI to Decode Trust Breakdowns, Team Alignment, and Relational Intelligence (North Fulton Business Radio, Episode 923), with host John Ray

Sue Yeh Johnson, Yeh and Johnson Consulting, on Using AI to Decode Trust Breakdowns, Team Alignment, and Relational Intelligence (North Fulton Business Radio, Episode 924)

On this episode of North Fulton Business Radio, host John Ray welcomes Sue Yeh Johnson, Founder of Yeh and Johnson Consulting, to discuss Relational Intelligence (RI) and how leaders can decode the hidden dynamics that stall decisions and erode trust. Sue shares how her proprietary AI tool, built on 25 years of consulting experience with Fortune 500 companies, helps leadership teams spot early warning signs like silent resistance, power shifts, and trust breakdowns before they become costly problems. She explains the concept of the “shadowstack,” the unofficial power structures that run organizations but don’t appear on org charts, and how leaders can avoid “techno-feudalism” by keeping humans at the center of decision-making.

Sue discusses practical ways to surface friction inside teams, including one powerful question leaders can ask this week to expose hidden misalignment. She also shares her work as co-founder of Atlanta Women in AI, creating community and support for women navigating AI-driven workplace changes. Throughout the conversation, Sue emphasizes that performance breakdowns are rarely about technology—they’re about relationships and alignment.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Relational Intelligence helps leaders decode trust signals, power shifts, and silent resistance before they escalate into costly decision delays and misalignment.
  • The “shadowstack” represents the unofficial power structures and influence networks that actually run organizations but aren’t visible on org charts.
  • Billions of dollars are wasted when teams nod in agreement during meetings but silently disagree and fail to execute decisions.
  • One simple question to surface hidden friction: “What’s something we keep revisiting that should already be resolved?”

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Sue Yeh Johnson
02:13 Sue Yeh Johnson introduces Yeh and Johnson Consulting
02:49 Sue’s career arc and passion for Relational Intelligence work
03:06 What is Relational Intelligence (RI) and how it works
03:56 Common relational issues inside companies
04:23 Defining misalignment with real-world examples
05:28 Volatility, velocity, and communication challenges in today’s business environment
06:35 Decoding power shifts, trust breakdowns, and silent resistance
09:04 How Sue’s proprietary AI tool decodes relational signals
11:14 What Relational Intelligence reveals that dashboards and reports miss
13:50 The “shadowstack” and techno-feudalism in leadership
16:44 How relational breakdowns actually show up inside teams
19:56 One relational move leaders can make this week
21:38 Sue’s background and 25-year career journey
25:39 Atlanta Women in AI and building community
27:21 Success stories in mentoring and developing leaders
28:20 How Sue’s platform works and future scaling plans
29:47 Contact information for Yeh and Johnson Consulting

Sue Yeh Johnson, Founder

Sue Yeh Johnson on North Fulton Business Radio
Sue Yeh Johnson, Yeh and Johnson Consulting

Sue Yeh Johnson is a strategist, advisor, and expert in reading the room—especially when the most important dynamics go unspoken.

As co-founder of Yeh & Johnson Consulting, she partners with leadership teams, boards, and founders to surface and resolve the relational friction that slows decisions, erodes trust, or quietly stalls momentum. Her specialty is Relational Intelligence—a strategic discipline that translates trust signals, power shifts, and unspoken dynamics into clear insight leaders can act on.

With 25 years in systems strategy and a decade in executive coaching, Sue brings both depth and precision to high-stakes moments. Whether supporting a founder transition, navigating board dynamics, or aligning a fast-scaling team, she helps ambitious organizations move faster—by naming what others avoid.

She is also a founding voice for Atlanta Women in AI, where she advocates for human-centered technology, inclusive leadership, and putting relational signals at the core of innovation.

Sue is known for making sense of complex rooms, surfacing what’s unsaid, and helping leaders move with clarity and integrity. Based in Atlanta, she’s an avid pattern-watcher and a firm believer that the most powerful insights show up between the bullet points—not in them.

LinkedIn

Yeh & Johnson Consulting

Yeh & Johnson helps leaders act on what others avoid. They specialize in Relational Intelligence (RI)—a strategic toolkit for uncovering the hidden dynamics that slow decisions, erode trust, and stall execution across teams and leadership groups.

In an era of volatility and constant change, traditional tools often miss the mark. The firm equips leaders to navigate uncertainty by decoding human signals—power shifts, trust breakdowns, and silent resistance—and translating them into clear, actionable strategy.

Their work is grounded in a core truth: today’s biggest performance losses aren’t operational—they’re relational. Research shows that poor communication can waste up to $75 million per $1 billion spent, and 75% of cross-functional teams underperform due to misalignment. Yeh & Johnson helps clients address these breakdowns before they cost time, talent, or traction.

They work with growth-stage tech firms, public sector innovators, and mission-driven CEOs navigating high-stakes decisions—where trust and alignment are critical.

Website | Company LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI, alignment, artificial intelligence, Atlanta Women in AI, Beyond Computer Solutions, communication, decision-making, John Ray, Leadership, North Fulton, North Fulton Business Radio, organizational dynamics, Relational Intelligence, renasant bank, Sue Yeh Johnson, trust, Yeh and Johnson Consulting

John Hall on AI in Healthcare and Writing Legal Thrillers

December 11, 2025 by John Ray

John E. Hall, Jr., Hall Booth Smith, on Healthcare Litigation, AI in Medicine, and Writing Legal Thrillers (North Fulton Business Radio, Episode 923), with host John Ray
North Fulton Business Radio
John Hall on AI in Healthcare and Writing Legal Thrillers
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John E. Hall, Jr., Hall Booth Smith, on Healthcare Litigation, AI in Medicine, and Writing Legal Thrillers (North Fulton Business Radio, Episode 923), with host John Ray

John E. Hall, Jr., Hall Booth Smith, on Healthcare Litigation, AI in Medicine, and Writing Legal Thrillers (North Fulton Business Radio, Episode 923)

On this episode of North Fulton Business Radio, host John Ray welcomes John E. Hall, Jr., Founding Partner at Hall Booth Smith, a full-service law firm with a national footprint and deep expertise in healthcare litigation. John shares insights from over 40 years representing hospitals and doctors across the country, including his perspective on how AI is revolutionizing healthcare by improving predictions, medication checking, and diagnostic alternatives while restoring the doctor-patient connection that electronic medical records disrupted.

The conversation explores John’s dual life as a trial attorney who spends 140 nights a year on the road trying cases nationwide and as a novelist writing under the pen name Everett Hall. His third murder mystery, AI, Lies and Murder, follows Georgia lawyer Jack Sutton into modern-day challenges involving artificial intelligence and healthcare. John discusses the inspiration behind his books, drawing from real stories of South Georgia legal life, and reveals he is simultaneously working on multiple novels, including one set in the country of Georgia involving a virus conspiracy and another exploring the ghost stories and history of Lake Lanier.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • John describes AI in healthcare as “an arrogant genius in the room that is sometimes wrong”: powerful for providing information and helping humans think better, but requiring careful human oversight
  • AI technology is revolutionizing healthcare by improving outcome predictions, medication verification, and diagnostic suggestions while helping restore doctor-patient connections that electronic medical records have disrupted.
  • John writes legal thrillers under the pen name Everett Hall during his extensive travel schedule, drawing from real stories about South Georgia legal practice and weaving in themes from his healthcare litigation experience.
  • John’s three currently published legal thrillers are Gnats, Murder and Humidity; Murder at the Yacht Club; and AI, Lies and Murder
  • His current work includes multiple novels in progress, including one exploring a virus conspiracy in the country of Georgia and another based on Lake Lanier’s ghost stories and flooded village history

Topics Discussed in this Episode

AI, Lies and Murder, by Everette Hall00:20 John Ray introduces the show and guest John E. Hall, Jr.
02:34 John introduces Hall Booth Smith and their healthcare litigation practice
03:13 How healthcare experience influenced AI, Lies and Murder
04:00 The impact of electronic medical records on doctor-patient relationships
04:15 AI as “an arrogant genius in the room that is sometimes wrong”
04:30 How AI is revolutionizing healthcare through predictions and diagnostics
05:12 Managing a 450-lawyer firm while trying cases 140 nights a year
05:39 Hall Booth Smith’s growth from 14 to 450 lawyers since 1998
06:35 Writing novels during hotel stays while on the road for trials
07:10 The inspiration from Atlanta lawyer Jack Slover’s South Georgia legal stories
08:13 Creating the character Jack Sutton and setting books in South Georgia
10:35 The authenticity and humor in Southern small-town legal practice
12:52 Why John writes under the pen name Everett Hall
14:46 The plot of AI, Lies and Murder involving healthcare technology
17:37 How John’s healthcare litigation experience shapes his fiction
19:29 Writing process and balancing trial practice with novel writing
21:30 The three published books: Gnats, Murder and Humidity; Murder at the Yacht Club; and AI, Lies and Murder
24:40 Reading the books in order versus standalone
28:10 Character development across the series
29:01 Future books in progress, including one set in the country of Georgia
30:25 A virus conspiracy novel inspired by Hong Kong protests and COVID-19
31:37 Ghost, Murder and Lanier exploring Lake Lanier’s history and ghost stories
32:06 How to find Hall Booth Smith and the Everett Hall novels

John E. Hall, Jr., Founding Partner

John E. Hall, Jr., Hall Booth Smith, as heard on North Fulton Business Radio
John E. Hall, Jr.

John E. Hall, Jr., is one of the founding partners of Hall Booth Smith, and he is dedicated to making it the finest litigation firm in the Southeast. John specializes in the defense of high-exposure cases, including medical malpractice, batch claims, construction, commercial litigation, mass torts, transportation, and products liability. During his legal career, he has tried more than 125 cases to resolution.

His expertise in high-exposure birth trauma and catastrophic cases resulted in his being named National Counsel for several major insurance carriers. This National Counsel program establishes a litigation approach, which enables a team of specialized attorneys to become involved and assist local counsel on high-exposure cases at all phases of the legal process. John also serves on the HBS National Trial Counsel team and provides his experience in security, transportation, products liability, and general liability.

John also maintains a robust corporate practice in international law, international trade and finance, arbitration/mediation, business structures, health care, and commercial litigation.

John is a former member of the Board of Directors of the USLAW Network, a premier organization of independent law firms with offices throughout the United States that provides high-quality legal services without unnecessary expense to clients. He is actively involved in a number of professional organizations and is often invited to speak at industry gatherings and continuing legal education programs. In addition, he is closely involved in developing and providing educational materials to clients.

John serves as an Honorary Consul to the Country of Georgia and is Chairman of the Atlanta-Tbilisi Sister City Committee, where he actively engages in developing international relationships between the state of Georgia and the country of Georgia.

LinkedIn

Hall Booth Smith, P.C.

Established in 1989, Hall Booth Smith, P.C. (HBS) is a full-service law firm headquartered in Atlanta, Georgia, with regional offices strategically located throughout Georgia and the United States. Experienced across a wide range of legal disciplines, HBS prides itself on providing knowledgeable, proactive, client-specific counsel to individuals, domestic and international corporations, state and federal agencies, and nonprofit organizations.

Hall Booth Smith possesses the legal knowledge, skill, and experience to meet clients’ needs wherever they do business. The firm maintains the highest commitment to ethically and professionally serving clients by providing the highest quality legal representation.

The firm delivers quality legal services in a variety of service areas. Experience across legal disciplines combined with a focus on the unique business or personal requirements of the client is the hallmark of the firm. Clients receive the attention, expertise, and cost-effectiveness of a smaller law firm with a full-service and strong regional presence typical of a larger one.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI Lies and Murder, artificial intelligence, Beyond Computer Solutions, Everett Hall, Hall Booth Smith, healthcare litigation, healthcare technology, John Hall Jr, John Ray, legal fiction, legal thrillers, medical malpractice defense, murder mystery, North Fulton Business Radio, renasant bank, trial attorney

Keith Scott, KLSA, on Modernizing Government Operations

December 11, 2025 by John Ray

Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922), with host John Ray
North Fulton Business Radio
Keith Scott, KLSA, on Modernizing Government Operations
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Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922), with host John Ray

Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922)

On this episode of North Fulton Business Radio, host John Ray welcomes Keith Scott, CEO of K.L. Scott & Associates (KLSA), a management and IT consulting firm based in Alpharetta. With over 32 years of experience, Scott helps federal, state, and local government agencies modernize their technology systems, break down operational silos, and deliver better outcomes for the communities they serve.

Scott discusses how government agencies face unique challenges, including aging technology infrastructure, workforce turnover with a third of government employees retiring in the next five years, and the need to compete with private sector organizations for top talent. He explains how KLSA helps agencies leverage data-driven decision-making, implement AI readiness assessments, and create strategic plans that survive beyond election cycles. Scott shares success stories, including helping a Maryland state agency redesign their customer call center operations and helping a Midwestern city retain talent by improving community engagement processes.

The conversation covers the importance of citizen feedback loops, how government agencies can attract mission-driven talent despite salary limitations, and the opportunities and challenges surrounding AI implementation in the public sector. Scott also discusses his Citizen Experience Podcast and the KLSA Academy, which provides training in AI skills, executive leadership, and workforce development for government employees.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Government agencies must establish citizen feedback loops to understand how their services are being received and identify areas for improvement, rather than relying solely on outlier complaints or praise.
  • The government workforce faces a critical challenge with roughly a third of employees retiring within five years, creating a knowledge vacuum that requires succession planning and strategies to attract mission-driven talent.
  • AI presents opportunities for government agencies to accelerate outcomes and improve efficiency, but requires proper readiness assessments and business cases beyond basic chatbot implementations.
  • Cybersecurity and data vulnerability represent the biggest challenge facing government today, with increasing threats from automated attacks, account theft, and voice impersonation targeting vulnerable populations.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Keith Scott
02:12 Keith Scott introduces KLSA and how the firm helps government agencies
03:07 Keith Scott’s career background from software developer to MBA to consulting
04:24 KLSA’s history serving 35-40 municipalities and federal agencies since 2013
05:12 The importance of citizen feedback loops in government service delivery
06:08 Challenges with continuity in government beyond election cycles
08:00 Why government agencies care about citizen experience and compete for taxpayer revenue
10:14 How community planning affects economic vitality, using Alpharetta’s North Point Mall area as an example
11:15 Data-driven decision-making and addressing legacy systems in government
12:35 Citizens compare government services to private sector experiences like Amazon
13:14 Breaking down silos between government departments like fire, education, and parks
15:13 Workforce challenges with government employees retiring and knowledge transfer
16:27 Attracting mission-driven talent versus competing on salary with private sector
17:17 How COVID affected younger workers’ need for mentorship and community
18:20 AI opportunities in government and building agentic AI tools
20:05 Big picture challenges facing government, including cybersecurity threats
21:20 The Citizen Experience Podcast and KLSA Academy
23:05 Symptoms that indicate a government agency needs strategic planning help
24:44 Success stories, including Maryland customer service redesign and Midwestern city talent retention
26:48 Contact information for KLSA

Keith L. Scott, Founder and Chief Executive Officer

Keith L. Scott
Keith L. Scott

Keith L. Scott is the Founder and Chief Executive Officer of K.L. Scott & Associates (KLSA), an Atlanta-based management and information technology consulting firm that helps government agencies modernize systems, strengthen operations, and deliver better outcomes for the communities they serve. With more than 32 years of experience at the intersection of technology, strategy, and public service, he is recognized as a trusted advisor to federal, state, and local government leaders navigating complex, high-stakes transformations.

Keith began his career in consulting with leading global firms, including Deloitte and Gartner, where he refined his analytical rigor, strategic insight, and commitment to excellence. In 2013, he co-founded KLSA to bring large-firm expertise with the speed, flexibility, and personal attention of a boutique consultancy. Under his leadership, the firm has grown into a national advisory partner with offices in Atlanta and Washington, D.C., supporting more than 30 public-sector organizations and earning distinctions such as SBA 8(a) certification, ISO 9001 quality certification, and a GSA Multiple Award Schedule contract.

His work centers on helping government agencies modernize technology, leverage data and AI for better decision-making, improve organizational performance, and enhance the citizen experience. Keith’s leadership philosophy reflects a balance of analytics and empathy, ensuring that every modernization effort stays rooted in people, impact, and community outcomes.

Keith also serves as the host of The Citizen Experience Podcast, where he interviews leaders, innovators, public officials, and industry experts about government transformation, technology, and the future of public service. His thought leadership has positioned him as a sought-after advisor on topics ranging from AI adoption to strategic planning to operational excellence in government.

He holds a B.S. in Computer Science, an MBA in Organizational Strategy, and certification in Business Analytics. When he is not advising clients, speaking, or recording new podcast episodes, he is committed to mentoring emerging professionals and supporting community-driven initiatives.

LinkedIn

K.L. Scott & Associates (KLSA)

K.L. Scott & Associates (KLSA) is a management and information technology consulting firm headquartered in Atlanta, Georgia, with an additional office in Washington, D.C. Founded in 2013, the firm helps government agencies and mission-driven organizations modernize their technology, improve operational performance, and deliver better outcomes for the communities they serve. Guided by the belief that effective government strengthens quality of life for all residents, KLSA blends data-driven insight with practical, people-centered solutions.

KLSA provides a full range of consulting services including IT modernization, artificial intelligence and advanced analytics, strategy and operational improvement, organizational design, change management, workforce development, and program implementation support. The firm’s approach combines rigorous analysis with empathetic leadership, ensuring that every recommendation can be successfully executed and sustained.

KLSA holds several key federal certifications and contracting vehicles, including SBA 8(a) status, ISO 9001 quality certification, and the GSA Multiple Award Schedule (MAS) contract. These designations reflect the firm’s disciplined management practices and make it easy for government customers to partner with them. KLSA also supports clients through its 8(a) joint venture, K2K Ohana, which expands delivery capacity across digital transformation, cybersecurity, AI enablement, and mission-critical federal programs.

The firm has delivered successful outcomes for more than 30 federal, state, and local agencies across the country. Their work spans sectors such as human services, public safety, transportation, education, and finance, helping government leaders respond to modernization pressures, rising citizen expectations, and evolving workforce needs.

Driven by a commitment to service, ethics, and measurable impact, KLSA continues to help public-sector organizations operate more efficiently, use data more intelligently, and deliver a better citizen experience.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI in government, Alpharetta, artificial intelligence, Beyond Computer Solutions, citizen experience, cybersecurity, data-driven decision-making, government consulting, government operations, IT modernization, John Ray, K.L. Scott & Associates, keith scott, KLSA, management consulting, North Fulton, North Fulton Business Radio, public sector, renasant bank, strategic planning, Workforce Development

How to Publish a Book and Build Authority with Angela DeCaires

August 27, 2025 by John Ray

How to Publish a Book and Build Authority with Angela DeCaires, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
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How to Publish a Book and Build Authority with Angela DeCaires, on The Price and Value Journey podcast with host John Ray

How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145)

For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new opportunities. Yet the world of publishing can feel confusing and overwhelming. Should you self-publish, go hybrid, or pursue a traditional deal? How much time and money should you expect to invest? And what are the most common mistakes first-time authors make?

In this episode of The Price and Value Journey, John Ray welcomes Angela DeCaires, CEO of BookLogix, a non-traditional publishing company based in Alpharetta, Georgia. Angela has guided countless authors through every stage of the publishing process, and she shares her insights on what it really takes to turn your expertise into a professional book that supports your business and your brand.

Angela explains why a book enhances credibility far beyond a LinkedIn profile or a polished website, the mindset shifts needed to get from “I want to write a book” to actually finishing it, and why editing and design are non-negotiables if you want your book to carry weight with clients. She also unpacks the realities of book sales versus the far greater return that comes from speaking engagements, consulting opportunities, and client trust. Angela also discusses how artificial intelligence is affecting publishing, both where it can help authors and where its limits and risks show up.

If you’ve ever thought about writing a book but weren’t sure where to start, or whether it’s worth the effort, this conversation will give you direction and the encouragement to move forward.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Writing a book cements your authority and credibility in ways no website or LinkedIn profile can.
  • Most conferences and speaking events expect authors to have a published book—they literally want it in the room.
  • Don’t underestimate editing and design. A well-written book with a poor cover or structure undermines your credibility.
  • The average nonfiction book sells only a few hundred copies; the real value is in how the book builds your practice and opens doors.
  • Fear and self-doubt derail many would-be authors. Start by getting ideas out of your head and onto paper—or use dictation, recordings, or a book coach.
  • Be clear on your audience: the narrower and more defined your “tribe,” the more effective your book will be.
  • AI is changing publishing: it can be a useful tool for editing and brainstorming, but authors must understand its limits and the restrictions around using AI-generated content.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:11 The Dream and Reality of Publishing a Book
01:16 Introducing Angela DeCaires and BookLogix
03:00 The Importance of Writing a Book for Credibility
05:56 Challenges and Mindset of Aspiring Authors
11:53 The Financial Realities of Publishing
12:59 Marketing Strategies for Your Book
17:20 The Role of Editing and Design
20:01 Navigating AI in the Publishing World
26:00 Understanding Non-Traditional Publishing
27:25 Navigating the Overwhelming World of Publishing
29:17 Red Flags to Watch Out For in Publishing
31:03 The Role of Marketing in Book Success
32:44 Collaborative Approaches to Book Marketing
38:01 Reviving and Refreshing Older Books
41:52 Using Books as Business Development Tools
44:04 Common Mistakes Authors Make
46:05 The Impact of AI on Book Credibility
47:28 Success Stories and Final Thoughts

Angela DeCaires, CEO, BookLogix

Angela DeCaires, CEO, BookLogix, on The Price and Value Journey podcast with host John Ray
Angela DeCaires, CEO, BookLogix

Angela DeCaires is the CEO of BookLogix, an Atlanta-based publishing company dedicated to helping authors from all backgrounds publish, market, and sell their books. With a strong background in public relations, writing, broadcasting, and journalism, Angela began her career as a TV news producer and news writer in New York before moving into public relations roles for health systems in Florida and New York. She holds a BA in Communication/Journalism from St. John Fisher University and has held previous roles at BookLogix, including Director of Publishing and Marketing & Communications Manager.

Under Angela’s leadership, BookLogix has become known for offering comprehensive publishing support, including project management, editing, design, printing, and marketing services tailored to each author’s needs. Angela is passionate about educating authors on the nontraditional publishing industry and is a frequent speaker at writers’ conferences and publishing events. Her extensive industry experience and commitment to author success have helped position BookLogix as a trusted resource for writers seeking to publish high-quality, market-ready books.

Connect with Angela: LinkedIn | Connect with BookLogix: Website | LinkedIn | Facebook

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 880 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: AI, AI book writing tools, AI editing, Alpharetta business, Angela DeCaires, artificial intelligence, artificial intelligence in publishing, Atlanta publishing industry, book design, book editing, book marketing, book publisher, book publishing, BookLogix, building authority with a book, business development with a book, credibility, credibility for consultants coaches and attorneys, expert-service professionals, hybrid publishing, John Ray, nonfiction book publishing, professional service providers, professional services marketing, publishing company Alpharetta, publishing technology, Self Publishing, speaking and authorship, The Price and Value Journey, traditional publishing, trust, writing a book for business

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

April 30, 2025 by John Ray

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group, on The Price and Value Journey with host John Ray
North Fulton Studio
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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group, on The Price and Value Journey with host John Ray

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder and CEO of Velocity Technology Group. As a global technology consultant, Benny discusses how he explains to clients the value of avoiding cyberattacks and maintaining smooth operations, as well as his use of value-based pricing. The conversation also covers Benny’s journey from the telecom industry to building a global technology consulting firm specializing in managed IT, cybersecurity, and digital transformation with AI. Benny shares insights on the company’s holistic approach to client solutions, the importance of strategic partnerships, and the impact of cybersecurity. They also delve into Benny’s podcast, WFH with Two Guys, co-hosted with Dennis Jackson, and talk about the rapid adoption and future potential of AI in businesses.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Benny Carreon, Velocity Technology Group

Benny Carreon is the founder and principal of Velocity Technology Group, a Boulder, Colorado-based company specializing in technology solutions for businesses. Since establishing the company in 2003, Benny has led Velocity through significant growth, expanding its services from telecommunications to a comprehensive suite of technology offerings, including cybersecurity, digital transformation, and IT consulting. His vision centers on helping small and mid-sized businesses leverage innovative technology to improve efficiency and drive sustainable success.

With over 30 years of experience in the technology sector, Benny is known for his practical approach and deep industry knowledge. He is passionate about demystifying complex tech topics for business leaders and guiding organizations through the challenges of digital change. Benny’s expertise is frequently sought after for strategic planning, technology upgrades, and cybersecurity best practices.

In addition to his work at Velocity, Benny co-hosts the podcast “WFH with 2 Guys,” where he and his co-host Dennis Jackson of WorX Solutions discuss workplace trends, artificial intelligence, business strategy, and many other topics with fellow experts. Through both his company and his podcast, Benny Carreon remains dedicated to empowering businesses with the tools and insights they need to thrive in a rapidly evolving digital landscape.

LinkedIn | Velocity Technology website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and Guest Welcome
01:30 Benny’s Journey with Velocity Technology Group
02:51 Client Relationships and Challenges
07:56 Value-Based Pricing and Client Education
15:05 Cybersecurity Insights and Best Practices
26:03 The Reality of Cybersecurity Threats
27:02 The Emotional Impact of Being Hacked
29:26 Understanding the Value of IT Services
32:35 The Evolution of AI in Business
39:17 Practical AI Applications for Businesses
43:16 The Importance of Incremental Improvements
45:22 The Role of Podcasts in Business
50:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: AI, artificial intelligence, Benny Carreon, John Ray, pricing, service pricing, Technology, The Price and Value Journey, value pricing, value selling, Velocity Technology Group

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik

March 18, 2025 by John Ray

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik, on The Exit Exchange podcast with host John Ray
North Fulton Studio
The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik
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The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik, on The Exit Exchange podcast with host John Ray

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik (The Exit Exchange, Episode 22)

In this episode of The Exit Exchange, host John Ray dives into the business implications of artificial intelligence with Gerardo Kerik, a WSI consultant. Gerardo discusses the evolving landscape of AI and its significant impact on advisors and companies in the exit process. He highlights how AI tools have transitioned from requiring immense computing power and data sets to becoming accessible via natural language processing since the advent of large language models in 2017.

This shift, exemplified by the rapid adoption of OpenAI’s ChatGPT, has opened new opportunities for businesses to streamline processes, enhance decision-making, and boost efficiency. Gerardo also addresses common challenges in AI adoption, such as unrealistic expectations, inadequate data, and the necessity of training, while emphasizing the importance of implementing AI policies to protect client confidentiality.

The conversation further explores practical use cases like automated meeting transcription and document generation, underscoring how AI can drastically reduce time spent on routine tasks. Gerardo predicts that the future of AI includes even more advanced solutions like agentic AI, which can autonomously manage tasks and revolutionize business operations. For advisors looking to stay ahead, this episode provides crucial insights into leveraging AI effectively and ethically.

The free e-book Gerardo mentioned in the interview, Unlocking the Potential of ChatGPT & AI: A Guide to Embracing AI in Your Business and Life, can be downloaded here.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gerardo Kerik

Gerardo Kerik is a renowned digital marketing strategist and AI consultant with over 20 years of experience working with global brands and mid-market companies. As the Principal Strategist at WSI, the world’s largest digital marketing network, Kerik specializes in leveraging AI-powered solutions to help businesses grow, improve efficiency, and increase revenue. He has developed AI tools that have boosted lead conversion rates by 40% and has played a key role in scaling eCommerce platforms, contributing to significant revenue increases.

Kerik’s expertise in AI integration is highlighted by his work in optimizing business operations, improving profitability, and driving efficiency. He serves as a Fractional CMO and strategic advisor, guiding companies through the evolving digital landscape toward long-term success. His work with private equity firms and their portfolio companies focuses on using AI and data-driven strategies to accelerate growth. Kerik’s podcast, “Embracing Change,” explores how AI is transforming industries, providing actionable insights and practical strategies for harnessing AI’s power.

In his current role, Kerik leads a team of digital marketing consultants in Atlanta, offering services that include strategy development, branding, marketing conversion rate optimization, automation, inbound marketing, SEO, PPC, eCommerce, and customer acquisition strategies. His agency has worked with clients across various industries, including finance, media, eCommerce, and education. Kerik’s commitment to AI and digital transformation is reflected in his work with clients, where he helps them leverage AI to drive revenue growth and improve operational efficiency.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:59 Guest Introduction: Gerardo Kerik
02:12 Gerardo’s Background and AI Journey
03:39 Understanding AI: Myths and Realities
04:06 The Evolution of AI
08:12 AI Tools and Practical Applications
18:34 Confidentiality and Privacy Concerns
22:00 Challenges in AI Implementation
26:38 Future of AI and Adoption
32:59 Closing Remarks and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray and Business RadioX North Fulton are Gold Sponsors of XPX Atlanta.

Tagged With: AI, artificial intelligence, exit planning, Exit Planning Exchange, Gerardo Kerik, The Exit Exchange, The Exit Planning Exchange Atlanta, XPX Atlanta

Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies

March 12, 2025 by John Ray

Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies
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Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray

Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124)

In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion centers on the significant value that firms often overlook in their accumulated data and institutional knowledge. Mike explains the importance of structured data and how firms can monetize it through consulting services, thought leadership, and even AI-driven insights. The conversation delves into practical steps for firms of all sizes to start leveraging their data, the potential impediments, and the broader implications for firm valuation and exit strategy. Whether an accounting firm, law firm, or any other professional practice, Mike offers actionable advice to transform data into a valuable, saleable asset.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Mike Blake, High Score Strategies

Mike Blake, High Score Strategies
Mike Blake, High Score Strategies

Mike is the CEO of High Score Strategies (HSS), a consultancy devoted to guiding clients to understand the value of their businesses and intangible assets for acquisition, investing, capital raising, disposition, and succession planning.

Investors and owners rely on Mike’s “information over validation” advisory approach, understanding that the questions he asks unearth hard but crucial answers that support their next transformative step or business stage.

Mike’s background spans 20+ years in valuation and 8 years in venture capital and investment banking. Before founding HSS, he served as Managing Partner with Brady Ware Arpeggio, Director of Valuation Services with Aprio (formerly Habif, Arogeti, & Wynne), and Managing Director with Adams Capital.

He is also a Special Lecturer at Georgia Tech, where he teaches graduate students about the valuation of emerging technologies and intellectual property, with a focus on Monte Carlo simulations and real options theory.

Mike founded and ran Startup Lounge, a nonprofit in Atlanta that helped connect hundreds of investors and startups over a decade. He currently serves on the board of the BVIUK (Business Valuation Institute UK).

He has coached six teams to victory in business plan competitions, leading to over $300,000 in cash prizes and nearly $2 million in services—including an entrepreneur who secured funding through ABC’s Shark Tank.

A highly engaging and deeply knowledgeable speaker, Mike has delivered 100+ presentations on a range of topics, including startup valuation, business appraisal, risk management, intellectual property, and emerging tech valuation.

He holds an MBA from Georgetown University and a BA from Franklin & Marshall.

Mike is multilingual, speaking fluently in English, Ukrainian, Russian, and French, and is conversant in Portuguese, German, and Spanish.

He currently lives with his family in Caldas Da Rainha, Portugal, about an hour outside of Lisbon.

Website | Mike’s LinkedIn | Firm LinkedIn | YouTube | Facebook

Topics Discussed in this Episode

00:00 Introduction and Recap
00:50 Reintroducing Mike Blake, High Score Strategies
02:40 The Value of Intellectual Property in Professional Services
04:09 Monetizing Data and Information in Professional Services
10:46 Leveraging AI for Data Analysis
14:33 Challenges and Opportunities in Data Utilization
27:09 The Cost of a Conservative Mindset in Accounting
28:41 The Overwhelming Task of Data and Information Management
29:18 Leveraging AI for Competitive Advantage
32:22 Challenges and Solutions for Small Firms
40:06 Creating Value Through Structured Data
48:39 Prioritizing Data Management in Your Firm
52:19 Conclusion and Contact Information
23:19 Guidance for Business Owners
28:40 Success Stories and Impact
30:49 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: 360 Pest & Food Safety Consulting, AI, artificial intelligence, intellectual property, Ip, John Ray, Mike Blake, professional service firms, professional services, The Price and Value Journey

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation

October 2, 2024 by John Ray

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation
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Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire, on The Price and Value Journey podcast with host John Ray

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115)

In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and the impact of AI and other disruptive technologies on professional services. Natalie emphasizes the importance of balancing automation with relationship-building, outlining ways organizations can use AI to enhance productivity and client experiences. The conversation delves into strategies for fostering a culture of innovation, establishing governance around AI usage, and ensuring AI augments rather than replaces human capabilities. Natalie also shares insights on maintaining the perception of value and pricing services effectively in an AI-influenced market. Listeners are encouraged to focus on co-creating solutions with clients to ensure relevance and effectiveness.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Natalie Born, Arch + Tower, and Author, Set It on Fire: The Art of Innovation

Natalie Born, Arch + Tower, and Author, Set It on Fire: The Art of Innovation, on The Price and Value Journey podcast with host John Ray
Natalie Born

Natalie Born is a member of Frazier & Deeter’s Advisory Practice and a Principal Consultant with Arch + Tower, an FD Company. She specializes in helping businesses develop and implement effective strategies to exceed their goals, grow their topline revenue and achieve award-winning results.

Natalie is the host of a top 25 innovation podcast, Innovation Meets Leadership, that is listened to in over 80 countries.  She authored the book, Set It on Fire: The Art of Innovation.  Natalie has collaborated on two approved US patents and has over 20 years of experience leading product development, strategy, and innovation teams working globally in over 18 countries. Natalie has worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in over 18 countries.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | Natalie’s Book | Natalie’s Podcast

Topics Discussed in this Interview

00:00 Introduction to The Price and Value Journey
00:37 Meet Natalie Born: Innovation Expert
01:59 The Role of Automation in Professional Services
04:02 Historical Perspective on Technology and AI
04:38 AI Adoption Across Industries
09:28 Fostering a Culture of Innovation
17:11 Balancing Technology and Human Touch
22:10 Practical AI Applications in Professional Services
25:41 Amazon’s Daily Upload Limit
26:24 AI’s Impact on Content Perception
27:30 The Hype vs. Heart Debate
28:35 Using AI to Enhance Client Value
29:09 Defining AI Governance in Organizations
30:08 Scaling AI for Organizational Success
33:23 The Importance of Client Feedback
35:44 Measuring and Pricing Value
39:57 The Role of Change Management
42:05 Conclusion

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: AI, AI governance, Arch + Tower, artificial intelligence, change management, Frazier Deeter, Innovation, John Ray, Natalie Born, professional services, Technology, The Price and Value Journey

Dan McCann with SymTrain and Avis Bowen & Christopher Telo with The Enzo at Ariston

September 5, 2024 by Mike

Gwinnett Business Radio
Gwinnett Business Radio
Dan McCann with SymTrain and Avis Bowen & Christopher Telo with The Enzo at Ariston
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Christopher Telo, Avis Bowen, and Dan McCann

Dan McCann/SymTrain

SymTrain AI Coaching automates role play exercises so customer-facing employees learn how to perform their jobs better and faster. Their Mission is to optimize employee performance through automated role-play, AI-coaching, and digital assessment exercises by creating a digital coach for everyone.

 

Avis Bowen & Christopher Telo/The Enzo at Ariston & Rangewater Real Estate

Discover elevated living at The Enzo at Ariston! Nestled in the vibrant heart of Buford, GA, The Enzo at Ariston redefines luxury living. Just moments from the Mall of Georgia, their upscale apartment community offers 1, 2, and 3-bedroom floor plans, each designed with open concept layouts with premium finishes and quality craftsmanship. Their boutique style community features a stunning array of resort inspired amenities, curated to enrich your daily life. Your search ends here. The home of which you’ve always dreamed of is waiting.

RangeWater Real Estate leads the rental housing industry by leveraging the insights learned across its unique Development, Property Management, Acquisitions, and Investment Management platform to benefit partners, clients, and residents throughout the Sun Belt and Mountain West. With offices in Atlanta, Charlotte, Dallas, Denver, and Tampa, RangeWater targets high job growth markets with demand for new housing.

Gwinnett Business Radio is presented by

Tagged With: AI, apartment living, artificial intelligence, avis bowen, christopher telo, dan mcann, gwinnett busines radio, gwinnett businesses, rangewater real estate, regions bank, subaru of gwinnett, Symtrain, the enzo, the enzo at ariston

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