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Chip Webster on Rebuilding Trust Through Service

February 16, 2026 by John Ray

Chip Webster, Unity in Service, on Rebuilding Trust and Civic Engagement Through Community Service (North Fulton Business Radio, Episode 938), with host John Ray
North Fulton Business Radio
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Chip Webster, Unity in Service, on Rebuilding Trust and Civic Engagement Through Community Service (North Fulton Business Radio, Episode 938), with host John Ray

Chip Webster, Unity in Service, on Rebuilding Trust and Civic Engagement Through Community Service (North Fulton Business Radio, Episode 938)

On this episode of North Fulton Business Radio, host John Ray welcomes Chip Webster, founder of Unity in Service. Chip is a seasoned entrepreneur, business leader, and advocate for civic engagement who spent over 25 years with Vistage Florida mentoring CEOs and currently serves as chairman of the board of Tampa Bay Watch.

Chip discusses the dramatic decline in trust Americans have in institutions. Trust in government has fallen from 77% in 1964 to just 17% in 2025, with similar declines in healthcare and banking. He explains how this erosion of trust stems from political division, media echo chambers, and a lack of human connection. His solution centers on community service and volunteerism as tools to break down barriers between people of different backgrounds and political views.

The conversation delves into how collaborating on community projects fosters a trust that cannot be fostered online or through social media. Chip shares insights from his travels across America in an RV, where he listened to people from all walks of life express their dissatisfaction and disconnection. He challenges listeners to take action by volunteering, engaging with those from different perspectives, and holding elected officials accountable. Chip’s book, Unity in Service: A Pathway to Responsible Citizenship, lays out his vision for restoring unity through service and advocates for a required year of national service for 18-year-olds.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Trust in American institutions has collapsed across the board, with trust in government falling from 77% in 1964 to 17% in 2025, healthcare dropping from 80% to 37%, and banking declining from 60% to 27%
  • Community service and volunteerism break down political barriers by creating shared experiences that build trust between people of different backgrounds, something that cannot be achieved through online interaction alone
  • Democracy is a “do it to ourselves project” where each citizen bears responsibility for civic engagement, voting, and holding leaders accountable rather than simply complaining about the direction of the country
  • Businesses play a critical role in building a culture of trust and teamwork, serving both their markets and their communities while breaking down barriers between people

Topics Discussed in this Episode

00:20 John Ray introduces Chip Webster and Unity in Service
02:00 How Chip’s cross-country RV travels revealed America’s disconnection
03:00 The decline of trust in American institutions since 1964
04:00 How volunteering breaks down political barriers and builds trust
06:00 Trust statistics for healthcare and banking institutions
07:00 The difference between declining institutional trust and human connection
09:00 Politicians and media as “conflict entrepreneurs” who profit from division
22:00 Taking action as the antidote to despair
23:00 Voter engagement and the responsibility to participate
24:00 The role of business in creating cultures of trust and serving communities
25:00 Practical steps for citizens to break down barriers and rebuild trust
26:00 The importance of seeking diverse perspectives and being kind
27:00 How to connect with Unity in Service and order the book

Chip Webster, Founder

Chip Webster is a seasoned leader, entrepreneur, and advocate for civic engagement. With a career spanning corporate leadership, business turnarounds, and mentorship, he has helped countless CEOs and executives navigate growth and transformation. He spent over 25 years with Vistage Florida, the world’s leading CEO peer group organization, where he served as president and played a pivotal role in expanding its influence across the state. His leadership expertise extends to board positions with companies like Discount Auto Parts and Hire Velocity and is the current Chairman of the Board for Tampa Bay Watch, as well as cofounder of Keepers of the Flame for ten-plus-year Vistage peer group leaders.

Beyond the business world, Chip is committed to strengthening communities and fostering civic responsibility. He is the founder of Unity in Service, a nonprofit focused on rebuilding trust among citizens through volunteerism and national service. His latest book, Unity in Service: A Pathway to Responsible Citizenship, explores the growing divide in American society and offers a vision for restoring unity through collective action.

An advocate for responsible citizenship, Chip believes in the power of service to bridge divides and create a culture of respect. He continues to mentor young entrepreneurs, contribute to community initiatives, and champion the idea that democracy thrives when its citizens are actively engaged.

LinkedIn

Unity in Service

Unity in Service is a nonprofit organization dedicated to rebuilding trust and respect among American citizens through community service and civic engagement. Founded on the belief that democracy requires active participation from all citizens, the organization works to break down political barriers by encouraging people to work together on community projects with others from diverse backgrounds. Unity in Service advocates for three core objectives: breaking down barriers through community engagement, holding government and media accountable for their words and actions, and establishing a required year of national service for 18-year-olds as part of the passage to adulthood. The organization’s vision is to create a national culture of mutual trust and respect for fellow citizens by getting people out of their echo chambers and into shared experiences that build genuine human connection.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, Chip Webster, civic engagement, community service, democracy, John Ray, national service, Nonprofit leadership, North Fulton Business Radio, political division, renasant bank, responsible citizenship, Tampa Bay Watch, trust in institutions, Unity in Service, Vistage Florida, Volunteerism

Michelle Wilson on Love Legacy Letters and Estate Plans

February 16, 2026 by John Ray

Michelle Wilson, Wilson Legal, on Estate Planning, Love Legacy Letters, and Why DIY Wills Fail (North Fulton Business Radio, Episode 937), with host John Ray
North Fulton Business Radio
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Michelle Wilson, Wilson Legal, on Estate Planning, Love Legacy Letters, and Why DIY Wills Fail (North Fulton Business Radio, Episode 937), with host John Ray

Michelle Wilson, Wilson Legal, on Estate Planning, Love Legacy Letters, and Why DIY Wills Fail (North Fulton Business Radio, Episode 937)

On this episode of North Fulton Business Radio, host John Ray welcomes Michelle Wilson, Owner and Founder of Wilson Legal. Since establishing her firm in 2008, Michelle has assisted families in intentionally planning their legacy instead of relying on chance.

Michelle shares the pivotal case early in her career that drove her to estate planning. A judge’s decision in a life insurance dispute, despite Michelle being right on the facts and the law, destroyed her sense of justice in probate court. That experience convinced her that helping people plan proactively was the only way to protect families from leaving their futures to the mercy of the courts.

The conversation explores Michelle’s “love legacy” concept, born from her own health crisis when she learned she carried genetic markers for breast and ovarian cancer. Before surgery, she wrote letters to her daughter explaining what she believed about life’s big questions. These letters became a template for clients to share the “why” behind their planning decisions, preventing family insecurity and assumptions from filling the void after death. Michelle explains why estate complexity comes from relationships rather than assets, why online legal forms create dangerous false security, and why families should review their plans every three years instead of treating estate planning as a once-in-a-lifetime event.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • A pivotal life insurance case where the judge ignored the facts and law convinced Michelle that proactive estate planning beats leaving families to navigate probate court
  • Love legacy letters explain the “why” behind planning decisions and create warm memories rather than letting family insecurity and assumptions define relationships after death
  • Estate planning complexity stems from relationships, not just assets, and families benefit from reviewing plans every three years as circumstances change
  • Online legal forms like LegalZoom don’t back up their own documents as valid legal instruments and often create expensive problems that cost families tens of thousands to fix

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Michelle Wilson
02:00 Michelle Wilson introduces Wilson Legal and helping families plan intentionally
03:00 The pivotal life insurance case that drove Michelle to focus on estate planning
06:00 Why intentionality must be paired with action in estate planning
08:00 The stepfather whose verbal promise to stepchildren failed without proper documentation
09:30 Michelle’s love legacy concept and how her health scare inspired letters to her daughter
13:00 How love legacy letters prevent assumptions and insecurity from defining family relationships
16:00 Why clients don’t need to understand every technical detail to make good decisions
19:00 The problems with LegalZoom and online legal forms that don’t back up their own products
21:00 Georgia’s line of sight rule for signing wills and common mistakes people make
23:00 Why reviewing estate plans every three years creates healthier planning habits
24:00 The Colgate toothpaste pioneer story and creating healthy estate planning habits
25:00 The cost of fixing DIY mistakes versus working with an attorney from the start
26:00 The Schwinn bicycle and Corvette tire analogies on value versus price
28:00 The sandwich generation and when families typically seek estate planning help
31:00 Success stories from families who’ve worked with Wilson Legal across multiple generations

Michelle Wilson, Owner and Founder

After founding Wilson Legal PC in 2008 in a room above her parents’ garage, Michelle Wilson has been changing the way families and individuals plan by creating planning tools and teaching clients how to use the tools, which are a part of their estate plan. Her educational and practical approach to estate planning leaves clients empowered to deploy the tools in their planning toolbox to ensure the legacy they leave is intentional and by design, and not an accidental one.

After discovering that she carried the gene for breast and ovarian cancers, she wrote a book of letters to her daughter, Z, so that Z would know what she believed about big things in life in case she did not wake up after surgery. This heart message was published in May of 2023 as an example for others to read, borrow from and use as inspiration to write their own love legacy for their loved ones. Michelle believes that this love legacy, written or recorded, explains the “why” of a plan and helps to prevent conflict after loss.

Michelle has been a member of the South Forsyth Rotary Club since 2015 and leads her firm and her life by the same 4-way test, choosing service above self. At Wilson Legal, they only allow you to hire the firm if it makes sense for you to do so. Michelle and her team are also active in the local community and actively support many local nonprofits, including the Bald Ridge Boys Lodge, Jesse’s House, Family Promise, the United Methodist Church Food Bank, Keystone Village and many others.

Michelle and her team have always sought the best next step for anyone entering or calling their office, serving as trusted advisors and sources of comfort in times of stress and grief for Georgians for the past 18 years. If you know someone looking for support in a time of loss or direction and clarity on the best plan to ensure things go smoothly for their loved ones, send them to Wilson Legal for a consult or one of the free community workshops available each month in person or online.

LinkedIn

Wilson Legal, PC

Created in 2008, Wilson Legal, PC has been a source of support and peace of mind for Georgians facing the incapacity or loss of a loved one or looking for a way to make sure things go smoothly after they pass away. The team at Wilson Legal offers solutions that encompass the necessary tools, education on how to use those tools, and assistance in implementing them.

Some of the tools they create and use for their clients are revocable trusts, wills, asset protection trusts for Medicaid avoidance, irrevocable trusts for high-net-worth individuals, LLC formation; and business succession.

Each family or individual is unique in that no situation is exactly the same as another. At Wilson Legal, plans are drafted to fit the unique needs and desires of the client and then put to work to achieve the desired result. In other words, they don’t just sign a trust; they teach clients how to use the Certificate of Trust, and they walk to the bank with their clients and help them add the trust as their Pay-On-Death Beneficiary. This hands-on approach significantly increases the likelihood of a client’s family avoiding the disappointment of an unfunded plan and an unintentional legacy.

Wilson Legal loves hearing from clients who have had a parent or family member who used a plan which was well organized and want to set up the same plan for their family. Wilson Legal is truly where planning meets peace of mind.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, Cumming, estate attorney, estate planning, John Ray, legacy planning, LegalZoom, love legacy, Michelle Wilson, North Fulton Business Radio, online legal forms, probate, renasant bank, trusts, wills, Wilson Legal

Paul Knowlton: Bad Theology Kills Your Pricing

February 11, 2026 by John Ray

Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and Why Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 159), with host John Ray
North Fulton Studio
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Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160)

In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics, joins host John Ray on The Price and Value Journey podcast to explore the mindsets that kill sustainable pricing and what you can do about it.

Paul saw a tattoo on a pastor friend’s bicep that read “bad theology kills.” That phrase captures why so many professionals severely underprice themselves. Whether from explicit religious backgrounds, leftist political thinking, or just generational poverty stories, we carry beliefs that profit is evil, poverty is noble, and loving your neighbor means sacrificing yourself. Paul shares his painful story of starting a low bono law firm after selling his intellectual property boutique firm. He had to shut it down when his patient wife finally said they literally couldn’t afford his generosity. The lesson is that you cannot afford to be generous if you don’t have the resources to be generous.

This conversation covers the Mars candy company (family wealth of $1.7 trillion built on mutuality since the early 1900s), why practicing plantation economics on yourself means extracting your own time by not charging or not charging enough, the Rotary Four-Way Test Herbert J. Taylor created during the Great Depression to save a company from bankruptcy, and how to stay committed to mutual benefit when bad actors seem to be winning. Paul and John discuss firing bad clients, finding your herd of like-minded professionals, and why the economic system should serve humans rather than humans serving the economic system.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Bad theology kills your pricing. Whether from religious background, political thinking, or generational poverty stories, many professionals believe profit is evil, poverty is noble, and loving your neighbor means only loving your neighbor. These beliefs lead to severe underpricing and unsustainable practices.
  • You cannot afford to be generous if you don’t have the resources to be generous. Paul started a low bono law firm after selling his intellectual property boutique. His wife finally told him they literally couldn’t afford it and were heading toward bankruptcy. If you don’t engage your brain, your heart will lead you down the wrong path.
  • Practicing plantation economics on yourself means extracting your own time by not charging or not charging enough for your services. Paul caught himself waving off payment from a client who stopped by with quick questions. The client insisted on paying because he needed someone with 20 or 30 years of skills to give him the fast answer.
  • Mars candy company built $117 billion in family wealth on mutuality since the early 1900s. Their stated contract principle: they will not have contracts that are detrimental to the other party. Mars chocolates are not the cheapest option available, but consumers are willing to pay a higher price due to the perceived value and their comfort with the company.
  • The Rotary Four-Way Test saved a company from bankruptcy during the Great Depression. Herbert J. Taylor wrote it as a way of doing business: Is it the truth? Is it fair? Will it build goodwill? Will it be beneficial to all concerned? This was the ethical framework that people adhered to before Milton Friedman’s 1970 article on shareholder value changed the business landscape.
  • Bad actors get the headlines for a while but don’t last long-term. Your reputation is your most valuable asset. If you can be trusted in your work, your word-of-mouth reputation will feed your client base. It’s the long game, the marathon, not the sprint that matters.

Topics Discussed in this Episode

00:00 Introduction and Recap of Part One
01:10 Exploring Mutual Benefit in Professional Services
04:16 The Impact of Bad Theology on Pricing
05:12 Better Capitalism: Bridging Anti-Capitalism and Dog-Eat-Dog Capitalism
11:55 Mars Inc.: A Case Study in Mutuality
17:25 Practicing Plantation Economics on Yourself
24:26 The Importance of Community and Ethical Business Practices
32:33 Conclusion and Final Thoughts

Paul Knowlton

Paul Knowlton
Paul Knowlton

Paul Knowlton, JD, MDiv, is a pioneering Atlanta attorney, ethicist, and co-founder of the Institute for Better Capitalism, where he champions “partnership economics” as an antidote to exploitative “plantation economics.” Holding a JD from Georgia State University and an MDiv from Mercer University, he transitioned from forensic engineering at Georgia-Pacific to IP law, building a robust practice at firms like Kilpatrick Stockton, co-founding another serving Fortune 500 clients, and teaching as an adjunct professor. This foundation in business law informs his holistic critique of capitalism, blending legal acumen with theological insight to advocate for profitable, ethical systems.

Knowlton’s landmark 2021 book Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics, co-authored with Aaron Hedges, reinterprets economic giants to propose reforms in finance, corporations, government, and culture. Endorsed by figures like Walter Brueggemann and David Gushee for its data-driven, values-rich challenge to extremes like laissez-faire absolutism or socialism, the work has sparked dialogue via Cato Institute reviews and Amazon bestseller status. His legal background enables practical proposals, such as relieving sectors for mutual flourishing and making abstract ethics actionable for executives and policymakers.

Today, as Partner Emeritus at Stanton Law LLC, Knowlton integrates his capitalism vision into IP, business succession, nonprofit law, and coaching, while advancing the Institute’s mission through resources, testimonials, and calls for imagination and courage. His efforts—praised for originality by economists and theologians—aim to humanize markets, fostering common good without sacrificing innovation, as seen in his Ubercounsel practice and Georgia Bar wellness initiatives. This balanced legacy positions him as a unique voice at the nexus of law, faith, and economics.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Adam Smith, Atlanta attorney, attorney wellbeing, bad theology, Better Capitalism, business ethics, capitalism reform, client relationships, extractive economics, generosity mindset, generous pricing, Herbert J. Taylor, Institute for Better Capitalism, John Ray, low bono law firm, Mars Candy, Milton Friedman, mutual benefit, partnership economics, Paul Knowlton, plantation economics, pricing mindset, pricing psychology, professional service providers, professional services pricing, Rotary Four-Way Test, shareholder value, stanton law, Sustainable Business, The Price and Value Journey, underpricing, value based pricing

Jon Wilhoit on EOS and Building Business Traction

February 10, 2026 by John Ray

Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936), with host John Ray
North Fulton Business Radio
Jon Wilhoit on EOS and Building Business Traction
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Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936), with host John Ray

Jon Wilhoit, EOS Worldwide, on Vision, Traction, and Team Health for Growing Businesses (North Fulton Business Radio, Episode 936)

On this episode of North Fulton Business Radio, host John Ray welcomes Jon Wilhoit, Professional EOS Implementer at EOS Worldwide. Jon helps business owners and leadership teams strengthen their companies through the Entrepreneurial Operating System, focusing on three core areas: vision, traction, and health.

Jon brings over 30 years of business experience, including running his own executive search firm for 12 years. He shares how many business owners work hard to grow their companies but find themselves stuck, working 70-hour weeks instead of the freedom they envisioned. Jon explains how EOS provides tools and disciplines that help leadership teams step back from working in the business to working on the business. He discusses the importance of 90-day priorities, holding teams accountable through measurables, and addressing people issues that create friction. Jon also explains how implementing EOS can increase company valuation by demonstrating operational excellence to potential buyers.

In the interview, Jon mentioned “A Hidden Valuation Gap.” an article he wrote for Middle Market Growth, the official publication of the Association for Corporate Growth. The article examines how business owners can command higher valuations by pointing to well-run operations rather than relying solely on financial metrics.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • EOS helps business owners transition from working in the business to working on it by aligning leadership teams on vision, executing with traction through 90-day priorities and weekly measurables, and improving team health.
  • Over 80% of companies working with EOS face significant people issues, either employees who don’t fit company culture or who lack the skills to deliver in their roles.
  • Jon emphasizes that EOS is simple but not easy, requiring real discipline and commitment to the process rather than trying to augment it with other systems.
  • Implementing EOS can create a hidden valuation advantage when selling a business by demonstrating a repeatable, scalable operation that can run without the owner.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Jon Wilhoit
01:51 Jon Wilhoit introduces EOS Worldwide and his work with business owners
02:28 Jon’s background in executive search and entrepreneurial software companies
04:02 The difference between starting a business and developing a company
06:49 Shifting mindset from working in the business to working on the business
08:22 Why EOS differs from traditional consulting and coaching
09:50 The three core components: vision, traction, and health
13:28 Traction: executing with discipline and accountability through 90-day priorities
16:51 Team health and addressing people issues in organizations
19:25 Why EOS is simple but not easy, and the importance of trusting the process
22:24 Jon’s article “A Hidden Valuation Gap” and how EOS increases business value
24:24 How to know when you’re ready for EOS
28:14 Success story: architectural firm growing from 15 to 120 people in four years
30:17 How to connect with Jon Wilhoit

Jon Wilhoit, Professional EOS Implementer

Jon Wilhoit has spent over 30 years helping companies elevate their performance. After receiving an undergraduate degree from the University of Georgia and MBA from the University of Texas, Jon helped small and medium sized Atlanta businesses with their commercial insurance programs. From there, he leveraged his insurance experience in providing technical staffing solutions to insurance industry carriers and agencies (EDS, Syntel, and IMR Global).

Jon felt the call to entrepreneurship and launched Elite Sales Professionals, an executive search firm that pulled all his experiences together. The firm specialized in high-level sales and sales management positions for boutique insurance software companies. He ran the company for 12 years before being recruiting himself to join the sales performance management solution leader CallidusCloud.

Jon was an award-winning leader with Callidus until they were acquired by SAP. Jon worked with three other entrepreneurial software companies (Medallia, Varicent, Uptempo) providing sales and marketing solutions to enterprise and mid-market clients.

Ultimately the desire to run his own show came roaring back and Jon started the company acquisition process. After evaluating many different opportunities, Jon had multiple people suggest he explore EOS, indicating his business, finance, insurance, staffing, and management experience could be valuable to SMB business owners. Once Jon dove into the EOS evaluation, the decision was easy and he launched his EOS practice.

LinkedIn

EOS Worldwide

EOS (Entrepreneurial Operating System) provides growth-oriented businesses with a complete system (think operating model, not software) for orchestrating and harmonizing all the moving parts of their business, enabling them to get better at three things: Vision, Traction, and Health.

Getting better at Vision means aligning the entire leadership team on where the company is going and how it’s going to get there. Even small deviations in leadership alignment mean teams working on divergent priorities or even in conflict with each other.

Traction means executing on the Vision with discipline and accountability so that everyone is pulling their weight and delivering the dependable performance all team members expect.

Improved Health means teams are more open, honest, and collaborative. Company culture thrives and friction, stress, and poor communication evaporate.

As a Professional EOS Implementer, Jon uses a proven process, now deployed in over 30,000 companies across the U.S., to guide clients through the EOS journey. Jon acts as Facilitator, Teacher, and Coach to help clients’ leadership teams install EOS tools customized for their unique company and then press those tools down into their organizations to elevate performance from top to bottom.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: accountability, Beyond Computer Solutions, business coaching, business consulting, business growth, business valuation, Entrepreneurial Operating System, EOS, EOS Worldwide, executive search, John Ray, Jon Wilhoit, leadership teams, North Fulton Business Radio, people issues, renasant bank, scalable operations, team health, Traction, vision

Tom Valentine on Supply Chain and Logistics Solutions

February 10, 2026 by John Ray

Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935), with host John Ray
North Fulton Business Radio
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Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935), with host John Ray

Tom Valentine, Valentine Solutions LLC, on Freight Management, Supply Chain, and Warehousing Solutions (North Fulton Business Radio, Episode 935)

On this episode of North Fulton Business Radio, host John Ray welcomes Tom Valentine, President of Valentine Solutions LLC. Valentine Solutions serves as a channel partner representing over 35 solution providers across supply chain, freight management, warehousing, fulfillment, and AI solutions. The company helps businesses with $10 million and higher in annual revenue solve complex logistics challenges while reducing costs and improving efficiency.

Tom shares how Valentine Solutions helped a healthcare supplement company save nearly $1 million in transportation costs by strategically distributing products from three locations instead of one, cutting delivery times and improving customer service. For a boat manufacturer, his team identified a 27% reduction in freight costs while saving the client 20–25 hours per week in staff time by streamlining their supply chain processes. Tom explains how logistics costs flow directly to the bottom line, impacting EBITDA and company valuation in ways that matter to private equity and business owners planning for exit strategies.

The discussion encompasses the transition from reactive problem-solving to proactive supply chain management, the significance of automation in warehousing, and Valentine Solutions’ ability to tailor its solutions to the specific challenges of each client, rather than providing only generic solutions. Tom emphasizes that his company earns revenue from solution providers, not clients, positioning Valentine Solutions as a true business partner focused on delivering measurable results.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Valentine Solutions delivers both cost savings and operational efficiency by streamlining supply chain processes, with clients seeing 20-25 hours per week in recovered staff time alongside freight cost reductions
  • Logistics costs are dollar-for-dollar expenses that flow directly to the bottom line, making freight management savings a powerful tool for improving EBITDA and increasing company valuation
  • Strategic distribution from multiple warehouse locations can dramatically reduce transportation costs while improving speed to market and customer service
  • Tom’s business model positions Valentine Solutions as a true partner since the company is compensated by solution providers rather than clients, aligning incentives around delivering measurable results

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Tom Valentine
02:01 Tom Valentine introduces Valentine Solutions LLC
02:09 Valentine Solutions’ business model as a channel partner representing 35+ solution providers
03:04 Tom’s background and passion for serving others in the logistics industry
04:22 Overview of the logistics umbrella and supply chain complexity
06:03 How Valentine Solutions manages the full supply chain for boat manufacturers
07:08 Coordinating multiple suppliers for complex manufacturing processes
08:14 Working with businesses from $10 million to Fortune 500 companies
09:04 Why most mid-sized manufacturers lack in-house logistics expertise
10:48 Common challenges facing manufacturers in supply chain and distribution
12:08 How the industry constantly changes and requires ongoing monitoring
13:00 Case study of healthcare supplement company saving nearly $1 million in transportation costs
14:41 How Valentine Solutions delivered 27% freight cost savings for boat manufacturer
15:54 A client saved 20-25 hours per week in staff time through process streamlining
17:03 Warehouse automation and workforce solutions for growing businesses
18:31 How Amazon affects warehousing and fulfillment for mid-sized companies
20:48 The impact of logistics savings on EBITDA and company valuation
23:16 How to know when you need logistics help
24:36 Case study of distributing fryer oil to 132 restaurant franchise locations
26:35 How to connect with Valentine Solutions

Tom Valentine, President, Valentine Solutions, LLC

Tom Valentine is the President of Valentine Solutions LLC, a highly regarded channel partner firm representing more than 35 best-in-class logistics, freight management, AI, supply chain, and warehousing and fulfillment solution providers. Since founding Valentine Solutions in 2010, he has helped companies from startups to Fortune 500s across manufacturing, distribution, marine, industrial, and e-commerce sectors solve domestic and global supply chain, freight management, warehousing, and fulfillment challenges by aligning the right best-in-class solution providers to each client’s unique logistics challenge while streamlining and standardizing their processes. Valentine Solutions consistently delivers measurable results, including cost reductions ranging from $50,000 to more than $2 million per client.

Tom’s leadership foundation was built at Marshall Industries, then the 4th-largest semiconductor distributor in the country, where he embraced the principles of Dr. W. Edwards Deming and learned that authenticity, integrity, and relentless customer focus are competitive advantages to successful relationships. He later entered the logistics space in 2002 as Director of Corporate Sales for a fast-growing 3PL, which was acquired by private equity in 2008. He earned his marketing degree and computer science minor from West Liberty University, where he also played quarterback. He has since become a recognized voice in the logistics community speaking on AI, supply chain solutions, resilience, freight management, optimization, tariff strategy, relationship management, and leadership. His insights have been featured on podcasts, webinars, LinkedIn, college campuses, and the popular supply chain media platform Supply Chain Now.

Outside of work, he is a devoted husband of 34 years to his wife Debora, a proud father and grandfather, an avid outdoorsman, and a newly retired middle school quarterbacks coach. His passion is helping others, and he lives by his 8 Fs: Family + Faith + Friends + Freedom + Fishing + Firearms + Food = Fun!

LinkedIn

Valentine Solutions, LLC

Valentine Solutions acts as the ideal solution provider, delivering timely and cost-effective solutions to address logistics challenges while streamlining and standardizing processes. The company typically provides hard dollar savings ranging from $50,000 to $2 million or more. Valentine Solutions represents and serves as a channel partner to 35+ top-tier solution providers to address domestic or global challenges in supply chain, AI, freight management, warehousing, fulfillment, and workforce. The company builds strong and lasting relationships resulting in measurable savings, increased profitability, improved EBITDA and valuation, and staying attached at a higher level of account management to ensure mutual success.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: 3PL, Beyond Computer Solutions, business valuation, cost reduction, distribution, ebitda, freight management, fulfillment, John Ray, Logistics, Manufacturing, North Fulton Business Radio, renasant bank, Supply Chain, third-party logistics, Tom Valentine, Valentine Solutions LLC, warehousing

Eric Togneri on Business Valuation and MyBizWorth.com

February 9, 2026 by John Ray

Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray
North Fulton Business Radio
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Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray

Eric Togneri, What is My Biz Worth?, on Affordable Business Valuations and the “Determine, Build, Realize” Framework (North Fulton Business Radio, Episode 934)

On this episode of North Fulton Business Radio, host John Ray welcomes Eric Togneri, Founder and CEO of What is My Biz Worth? Eric discusses the importance of business owners knowing the accurate value of their business, noting that 85% of most business owners’ net worth is tied up in their company, yet they often have no idea what it’s worth. He explains how What is My Biz Worth? was created to make valuations accessible and affordable, helping business owners determine, build, and realize the value they’ve created.

Eric shares the backstory of founding What is My Biz Worth? and parent company Neri Capital Partners with his father 20 years ago, and how they evolved from investment banking to supporting business owners throughout their entire business lifecycle. He tells the story of a concrete company owner who thought no one would want to buy his business, only to discover it was worth millions and successfully exit years earlier than planned. Eric reveals that business owners who get intentional about building value can improve their business value by an average of 71% in just 12 months.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Most business owners have 85% or more of their net worth tied up in their business but have no clear idea what it’s actually worth, relying instead on perception rather than professional valuation
  • Business owners who get intentional about building value using proven tools and frameworks can improve their business value by an average of 71% in just 12 months
  • What is My Biz Worth? offers affordable, market-accurate valuations that help owners understand their business value at any stage, not just when they’re ready to sell
  • The “Determine, Build, Realize” framework guides business owners through understanding current value, improving that value systematically, and ultimately achieving a successful exit

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Eric Togneri
02:05 Eric Togneri introduces What is My Biz Worth?
02:40 Why most business owners don’t know what their business is worth
03:39 The shocking percentage of net worth tied up in business value
04:33 Eric’s backstory and founding Neri Capital Partners with his father
05:49 Evolution from investment bank to lifecycle business valuation services
06:45 Genesis of What is My Biz Worth?
07:38 Business owners who are shocked positively or negatively by valuation results
09:24 Common misperceptions about business value based on buddy’s sale or arbitrary multiples
11:52 How marketplace realities differ from owner perceptions
14:31 Financial versus strategic buyers and their different value calculations
17:51 The importance of getting a valuation years before selling
20:05 Building transferable value that doesn’t depend solely on the owner
22:14 Examples of value drivers in different industries
25:45 The Determine Build Realize framework explained
29:15 Success story of Boss Concrete owner who exited early after discovering true value
31:43 How to get started with MyBizWorth.com
33:25 Business owners can improve value by 71% in 12 months on average

Eric Togneri, Founder & CEO

Eric Togneri is a passionate entrepreneur and investor with over 20 years of experience in the lower-middle market. Eric founded What is My Biz Worth? to deliver affordable, actionable, market-accurate valuations for business owners who want to know the worth of their most important asset. His goal is to provide solutions that help entrepreneurs determine, build, and realize the value they have created so they can exit on top.

As the CEO and Managing Director of Neri Capital Partners, Eric leverages his expertise in deal origination, investment banking, and consumer products to facilitate successful transactions for owners and investors. He is a Certified Exit Planning Advisor and a co-founder of the Exit Planning Exchange (XPX) Atlanta Chapter, a collaborative network of professional service providers who share a vision of changing the trajectory of exit planning services in the Southeast United States.

Prior to founding Neri Capital Partners and What is My Biz Worth?, Eric had a successful corporate career in health, beauty, and wellness with L’Oreal and Wyeth, representing brands such as Advil, Robitussin, Centrum, and ChapStick. His corporate career culminated in leading Shopper Marketing and Trade Planning for North America Consumer Brands. Eric has a Bachelor’s degree in Marketing from the University of Iowa and an MBA from the University of Pittsburgh. He earned the designation of Certified Exit Planning Advisor in 2008, one of the first 100 advisors worldwide.

LinkedIn

What is My Biz Worth?

What is My Biz Worth? is the trusted source for financial advice and business valuation services. The company specializes in providing accurate, affordable, and actionable business valuations to help owners make informed decisions for their company’s future. The team of experts combines years of experience and over 1,000 valuations with data-driven analysis to give business owners the most reliable valuation possible. What is My Biz Worth? stands out by focusing on trust, expertise, and accuracy. Their commitment to exceptional service and reliable valuations reflects their values, and they provide the tools business owners need to determine, build, and realize the value of their business so they can exit on top. The parent company, Neri Capital Partners, has facilitated over 248 successful exits since its founding. Whether looking to sell a business, secure funding, or simply understand current business value, the What is My Biz Worth? team is ready to help.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, business exit, Business Owners, business valuation, business value, CEPA, certified exit planning advisor, Eric Togneri, exit planning, investment banking, John Ray, lower-middle market, Mergers and Acquisitions, MyBizWorth.com, Neri Capital Partners, North Fulton, North Fulton Business Radio, renasant bank, What is My Biz Worth?

Kimberly Draper on IRS Tax Resolution and Tax Planning

February 9, 2026 by John Ray

Kimberly Draper, Elite Tax Preparers, on IRS Tax Resolution, Strategic Tax Planning, and Payroll Tax Compliance (North Fulton Business Radio, Episode 933), with host John Ray
North Fulton Business Radio
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Kimberly Draper, Elite Tax Preparers, on IRS Tax Resolution, Strategic Tax Planning, and Payroll Tax Compliance (North Fulton Business Radio, Episode 933), with host John Ray

Kimberly Draper, Elite Tax Preparers, on IRS Tax Resolution, Strategic Tax Planning, and Payroll Tax Compliance (North Fulton Business Radio, Episode 933)

On this episode of North Fulton Business Radio, host John Ray welcomes Kimberly Draper, CEO of Elite Tax Preparers. Kim brings 32 years of IRS experience, including roles as a Revenue Officer and Senior Operations Advisor, to help businesses and individuals navigate tax problems, reduce tax liability, and maintain compliance. As an Enrolled Agent licensed to practice in all 50 states, she provides expert representation before the IRS backed by rare insider knowledge of agency enforcement priorities.

Kim shares how understanding IRS thinking prevents costly mistakes. She details a case where a business owner facing $270,000 in unpaid payroll taxes planned to file bankruptcy, unaware this would not eliminate the debt and would trigger personal liability through trust fund recovery penalties. Kim also explains how she saved an Airbnb property owner $14,000 by properly depreciating furniture and appliances that do-it-yourself software missed, and discusses how working with fraudulent tax preparers can result in 75% fraud penalties when the IRS discovers fabricated credits or deductions. She emphasizes that the IRS prioritizes taxpayer compliance over collections, requiring on-time filing and payment as conditions for installment agreements and offers in compromise.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Unpaid payroll taxes trigger trust fund recovery penalties that make business owners personally liable, and bankruptcy does not eliminate these debts or stop the IRS from pursuing personal assets
  • The IRS wants compliant taxpayers more than money, requiring on-time filing and payment as conditions for installment agreements, and monitoring taxpayers for five years after accepting offers in compromise
  • Proper asset depreciation and expense tracking through professional bookkeeping can save business owners thousands in taxes that self-preparation software overlooks
  • Working with fraudulent tax preparers results in 75% fraud penalties on top of taxes owed, and the IRS tracks patterns across preparers using their PTIN numbers

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Kimberly Draper
02:23 Kimberly Draper introduces Elite Tax Preparers
02:32 Services including tax resolution, planning, and preparation
03:09 Kim’s 32-year IRS career and insider perspective
04:04 How Enrolled Agents can represent clients before the IRS
04:35 Case study: $270,000 in unpaid payroll taxes and trust fund penalties
08:17 Why the IRS aggressively enforces payroll tax compliance
09:45 Common misconceptions about the IRS and collections
10:56 The IRS prioritizes compliant taxpayers over putting people in jail
12:27 The biggest mistake: ignoring IRS notices and hoping problems disappear
14:08 How to stay off the IRS radar through compliance and timely filing
15:35 The importance of hiring payroll services and professional bookkeepers
17:24 Case study: $900,000 bookkeeping discrepancy discovered at a family business
18:27 How tax planning identifies savings opportunities
20:03 Case study: Saving a doctor and real estate agent $102,000 annually
20:44 How the IRS monitors Enrolled Agents and tax preparers for fraud patterns
21:41 Case study: Fraudulent energy credits claimed for renters
24:05 When to call a tax professional for help
24:21 Case study: $70,000 incorrect assessment on a proper 401k rollover
26:27 Case study: Saving an Airbnb owner $14,000 through proper asset depreciation
30:36 Contact information for Elite Tax Preparers

Kimberly Draper, CEO

Strategic tax resolution requires more than just knowledge of the law. It requires an understanding of how the IRS thinks. As an Enrolled Agent and retired IRS veteran, Kim Draper’s 32-year IRS career included pivotal roles as a Revenue Officer and Senior Operations Advisor. This enables Kim to possess a rare insider perspective on the agency’s enforcement and strategic priorities.

Kim’s distinguished career is marked by her deep technical expertise in tax adjustments and the complex landscape of IRS collections. She specializes in the management and review of high-level collection cases, including Offers-in-Compromise and sophisticated installment agreements.

Now leading Elite Tax Preparers, she leverages this unique background to provide expert representation, tax resolution, tax return preparation, strategic tax planning, and bookkeeping. Licensed to practice in all 50 states, she is dedicated to navigating the complexities of the tax code with the precision and confidence that only 32 years of insider expertise can provide.

LinkedIn

Elite Tax Preparers

Elite Tax Preparers’ two Enrolled Agents leverage a combined 37 years of IRS career experience to provide expert tax representation, tax resolution, tax return preparation, strategic tax planning, and bookkeeping.

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Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

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Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, Bookkeeping, Elite Tax Preparers, enrolled agent, IRS, IRS tax resolution, John Ray, Kimberly Draper, North Fulton, North Fulton Business Radio, payroll taxes, renasant bank, Roswell, strategic tax planning, tax compliance, tax planning, tax resolution, trust fund penalties

Paul Knowlton on What Adam Smith Actually Said About Greed

February 4, 2026 by John Ray

Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the "Invisible Hand" Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159), with host John Ray
North Fulton Studio
Paul Knowlton on What Adam Smith Actually Said About Greed
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Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the "Invisible Hand" Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159), with host John Ray

Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the “Invisible Hand” Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159)

In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics, joins host John Ray on The Price and Value Journey to discuss why 50 years of misreading Adam Smith has broken capitalism and left professionals wondering whether an “others first” mentality actually works anymore.

Paul’s framework addresses something bigger than pricing strategy. It’s about the ethics that govern our entire economic system. Since Milton Friedman declared in 1970 that the only social responsibility of business is to maximize profits, we’ve operated under an extraction-based model that rewards dishonesty, celebrates greed as somehow serving the greater good through market forces, and has made generous professionals question whether their values are just naive. Paul traces this error back to a fundamental misreading of Adam Smith. The “invisible hand” appears exactly once in the 1,000-page Wealth of Nations, and it doesn’t mean selfishness becomes social good through market magic. The actual framework Adam Smith presents in The Theory of Moral Sentiments requires an “impartial spectator” evaluating whether both parties have both their own self-interest AND each other’s self-interest at heart. That’s mutual benefit, not extraction.

This conversation gives you a different lens. Paul explains plantation versus partnership economics, his two-part test (“Do I have my self-interest at heart and do I have your self-interest at heart?”), why chronic underpricing is plantation economics you practice on yourself, his landscaping contractor story showing partnership economics in action, and what his law firm is doing to restructure around sustainability and fulfillment instead of just maximizing profit. If you’ve been immersed in extraction-based thinking for so long that you don’t realize there is an alternative, or if you’re weary of observing dishonest individuals succeed while you question whether generosity is merely foolishness, this episode provides a framework that is both ethical and sustainable.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Underpricing removes good actors from the marketplace. When you price unsustainably low, you eventually burn out and exit the profession. That’s not generosity. That’s self-imposed plantation economics.
  • Use Paul’s two-part test: “Do I have my self-interest at heart and do I have your self-interest at heart?” You need mutual benefit. If both parties don’t have both their own AND each other’s self-interest at heart, reconsider the arrangement.
  • Adam Smith’s “invisible hand” appears exactly once in the 1,000-page The Wealth of Nations. It doesn’t mean selfishness magically becomes social good. It means pursuing self-interest while considering how your actions appear to an impartial spectator.
  • The impartial spectator asks whether both parties have both their own self-interest AND each other’s self-interest at heart. Adam Smith’s actual framework from The Theory of Moral Sentiments requires mutual benefit, not just individual gain justified by market forces.
  • Partnership economics in action: Paul’s landscaping contractor gave him a price. Paul said, “I am not trying to negotiate your price. I anticipate that you are an exceptional professional who will not compromise on quality. The result? The outcome is exceptional work that doesn’t require Paul to fret po exert much effort.
  • Stanton Law’s mission: “Build a profitable and sustainable firm so that each of us can pursue a fulfilling and satisfying life.” Both parts matter. If the business isn’t sustainable, nobody will be fulfilled. If it’s only about sustainability without fulfillment, what’s the point?

Topics Discussed in this Episode

00:00 Introduction and Overview
00:25 The Generosity Mindset vs. Economic Exploitation
02:56 Introducing Paul Knowlton and His Framework
03:32 The Plantation System in Law Firms
09:44 Defining Plantation Economics
15:46 Partnership Economics Explained
17:29 Adam Smith and the Misinterpretation of His Work
32:57 Applying Ethical Business Practices
38:54 Conclusion and Teaser for Part Two

Paul Knowlton

Paul Knowlton
Paul Knowlton

Paul Knowlton, JD, MDiv, is a pioneering Atlanta attorney, ethicist, and co-founder of the Institute for Better Capitalism, where he champions “partnership economics” as an antidote to exploitative “plantation economics.” Holding a JD from Georgia State University and an MDiv from Mercer University, he transitioned from forensic engineering at Georgia-Pacific to IP law, building a robust practice at firms like Kilpatrick Stockton, co-founding another serving Fortune 500 clients, and teaching as an adjunct professor. This foundation in business law informs his holistic critique of capitalism, blending legal acumen with theological insight to advocate for profitable, ethical systems.

Knowlton’s landmark 2021 book Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics, co-authored with Aaron Hedges, reinterprets economic giants to propose reforms in finance, corporations, government, and culture. Endorsed by figures like Walter Brueggemann and David Gushee for its data-driven, values-rich challenge to extremes like laissez-faire absolutism or socialism, the work has sparked dialogue via Cato Institute reviews and Amazon bestseller status. His legal background enables practical proposals, such as relieving sectors for mutual flourishing and making abstract ethics actionable for executives and policymakers.

Today, as Partner Emeritus at Stanton Law LLC, Knowlton integrates his capitalism vision into IP, business succession, nonprofit law, and coaching, while advancing the Institute’s mission through resources, testimonials, and calls for imagination and courage. His efforts—praised for originality by economists and theologians—aim to humanize markets, fostering common good without sacrificing innovation, as seen in his Ubercounsel practice and Georgia Bar wellness initiatives. This balanced legacy positions him as a unique voice at the nexus of law, faith, and economics.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Adam Smith, Atlanta attorney, attorney wellbeing, Better Capitalism, business sustainability, coach pricing, consultant pricing, ethical pricing, extraction economics, impartial spectator, Institute for Better Capitalism, invisible hand, John Ray, legal services, maximize shareholder value, Milton Friedman, mutual benefit, mutual benefit business model, partnership economics, Paul Knowlton, plantation economics, pricing strategy, professional services pricing, service provider pricing, stanton law, sustainable business practices, sustainable pricing, The Generosity Mindset, The Price and Value Journey, The Theory of Moral Sentiments, The Wealth of Nations, underpricing, value based pricing

Street Charity: The $5 Meal Card That Restores Dignity

February 2, 2026 by John Ray

John and Antuanette Patton on the Good2Give podcast
Good2Give Podcast
Street Charity: The $5 Meal Card That Restores Dignity
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Street Charity: How a $5 Meal Card Gives People Dignity, Choice, and a Hot Meal, with John and Antuanette Patton (Good2Give Podcast, Episode 20)

Street Charity: How a $5 Meal Card Gives People Dignity, Choice, and a Hot Meal, with John and Antuanette Patton (Good2Give Podcast, Episode 20)

Street Charity is a 501(c)(3) nonprofit organization based in Atlanta, Georgia, founded in 2021 by John and Antuanette Patton to address food insecurity among people experiencing homelessness and the working poor. After moving to Atlanta and seeing homelessness along routes like Buford Highway and Cheshire Bridge, as well as in areas such as Buckhead, they wanted a way to help in the moment that avoided the downsides of cash giving while still preserving dignity.

In this episode, the Pattons explain their simple, practical model: $5 Discover Network prepaid cards are coded to work at fast-food restaurants nationwide, giving recipients the ability to choose what they want, when they need it, and where they feel safe. The conversation digs into why “choice” matters in food insecurity, how portability helps people with high mobility, how partners use the cards in schools and campuses, and how Street Charity sustains operations while scaling through corporate and monthly donor support.

The Good2Give Podcast is presented by the Community Foundation for Northeast Georgia. John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX® produce the show. You can find the full archive of shows by following this link.

Key Takeaways from this Episode

  • A dignified alternative to cash giving: The cards are restricted to fast-food merchants, reducing misuse concerns while keeping the recipient in control.
  • Choice is not a luxury in food insecurity: allergies, medical issues, missing teeth, work schedules, and cultural food preferences can make “standard” food pantry options a poor fit.
  • Portability solves real-world constraints: Cards can be used across the U.S., which matters for people who move frequently, live in cars, or lack refrigeration and cooking access.
  • Built for scale through existing infrastructure: Street Charity leverages the fast-food footprint as a ready-made distribution network for hot meals and safe indoor refuge.
  • The model includes a “no wasted funds” mechanism: if a card is not used or not fully redeemed, funds return after expiration and can be redistributed through partner organizations.
  • Clear ways to support: one-time donations, $35/month donors receiving four cards, and bulk orders for individuals, churches, schools, and corporate programs.

Topics Discussed in this Episode

00:00 Introduction and Welcome from host DePriest Waddy
00:40 Meet John and Antuanette Patton from Street Charity
01:12 The Birth of Street Charity
03:47 How Street Charity Cards Work
05:51 Addressing Food Insecurity
12:04 Partnerships and Community Impact
19:10 How to Support Street Charity
25:23 Conclusion and Final Thoughts

Street Charity

John and Antuanette Patton, Street Charity
John and Antuanette Patton, Street Charity

Street Charity is a 501(c)(3) nonprofit based in Atlanta, Georgia, founded in 2021 by John and Antuanette Patton to address food insecurity among people experiencing homelessness and the working poor. John and Antuanette Patton’s motivation grew after moving to Atlanta and seeing homelessness along routes like Buford Highway and Cheshire Bridge, as well as in areas such as Buckhead. Both had prior experience volunteering through soup kitchens and meal handouts, but they wanted a method that reduced the downsides of cash giving while still offering immediate help. That led to the gift card model, built around a simple priority: address hunger in the moment.

Street Charity distributes $5 Discover prepaid gift cards that are redeemable only at fast-food restaurants nationwide, helping ensure donated dollars fund meals rather than drugs, alcohol, or tobacco while preserving the recipient’s dignity. The cards can be used at participating fast-food chains wherever Discover is accepted, and if a balance goes unused, the funds expire after a set period and are directed to support food banks and shelters.

Donors typically support the effort through a monthly subscription model, for example, $35 for four cards delivered every four weeks. Supporters can either receive the cards to hand out personally or let Street Charity handle distribution on their behalf. The organization also partners with community groups, including the Latin American Association, and has tested pilots in places like Cobb County schools. Street Charity emphasizes immediate relief rather than claiming to solve the systemic causes of homelessness, while aiming to scale the model more broadly and earning outside recognition such as mention in Fast Company’s World Changing Ideas Awards.

Website | LinkedIn | Instagram | Facebook | TikTok

About the Good2Give Podcast

The Good2Give Podcast celebrates the work of donors, nonprofits, and the causes they care about. DePriest Waddy is the show’s host, and the Community Foundation for Northeast Georgia is the presenting sponsor.

The Good2Give Podcast is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link. You can also find the show on all the major podcast apps, including Apple Podcasts, Spotify, and many others.

Community Foundation of Northeast Georgia

At the Community Foundation for Northeast Georgia, everything they do centers around one purpose: improving the world through the power of philanthropy.

On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes, and their income is used to make grants for a wide variety of charitable purposes.

But the Foundation’s goals extend far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.

Connect with CFNEG:
Website | Facebook | LinkedIn | Twitter | Instagram

Tagged With: alternative to cash giving, Antuanette Patton, Atlanta Georgia, Atlanta nonprofit, charitable giving model, college campus support, Community Partners, corporate giving, DePriest Waddy, dignity in giving, Discover Network prepaid card, donor program, ethical giving, faith-based outreach, fast food gift cards, food insecurity, Good2Give Podcast, Homelessness, Hunger Relief, immediate meal support, John Patton, meal cards, monthly donors, nonprofit fundraising, Norma Marquez, panhandling alternatives, restricted prepaid cards, schools support, social impact Atlanta, Street Charity, StreetCharity.org, working poor

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